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All right guys we're going to talk about 2

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seasonal and I've really 3

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crushed it with season of course 4

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and I had super seasonal 5

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I had cyclical once. 6

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Not even that I'd 7

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once every seven years. 8

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Anyways let's go onto this. 9

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I say seasonal is one of the best 10

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opportunities 11

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and it's also not. 12

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It's also not the easiest I don't 13

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suggest that beginners get into seasonal 14

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but there's definitely opportunity there. 15

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So why is there opportunity 16

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here. Let me show you guys. 17

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So essentially this is the 18

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way that it goes every year. 19

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OK fundamental reason why 20

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it works. 21

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When we are right here 22

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OK 23

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and on this graph up sales 24

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these the proper research 25

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tools don't show these great ideas 26

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because there's no sales. 27

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OK. And when you're right here they 28

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don't either. 29

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Now when we're right here they 30

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do show is great. 31

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But everybody says that seasonal 32

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and whatever that people just 33

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aren't patient enough to plan ahead for 34

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a year and the tools don't spit 35

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them out here and it's harder to do research 36

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right here and right here. 37

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And you've got to source it you 38

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know ahead of time 39

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and you have to accurately 40

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do it. 41

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Why else does it work. 42

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Because everybody has 43

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fear. 44

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Everybody's afraid. 45

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Everybody always told me 46

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with the eclipse. 47

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Well you're going to end up 48

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with a bunch of inventory that you don't 49

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sell. Well guess what. 50

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Everybody else thought that 51

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and I was the last person 52

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with inventory left. 53

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I sold out on the last day because I 54

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out accurately forecasted 55

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my inventory now at 56

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inventory forecasting is huge 57

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and seasonal so you have to be very good at 58

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that and know what you're doing. 59

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But the great thing is is 60

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basically with seasonal demand 61

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goes like this. 62

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OK it keeps going up 63

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and up and up. What happens is supply 64

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supply goes like this. 65

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And what happens right here 66

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is the price you can raise 67

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the price higher 68

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and higher and higher because you're the last 69

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person left until you're 70

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the only person left on the market. 71

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That's what's pretty neat about it. 72

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You know what else is great. 73

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There's not as many people doing 74

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it. So guess what. 75

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There is basically no 76

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innovation. 77

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So you can come in 78

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and solve unsolved customer 79

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needs because needs are changing every 80

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year with seasonal because 81

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it hasn't it's been a year since 82

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the last products were created 83

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and a lot of the times people just don't 84

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go into this. 85

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They don't innovate. 86

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It's hard to see what the needs are 87

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and what not. 88

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So there's product opportunities 89

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left in right. 90

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And the nice thing I like about 91

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them is all the sales come 92

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at once. So essentially you 93

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might sell just as much as you would 94

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with a product that's going year round 95

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like this. OK 96

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but you get the same amount of sales 97

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in like two to three months 98

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you're able to grow a lot faster there's 99

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higher margins there's less innovation 100

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there's a lot of great things about seasonal 101

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but guess what. 102

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How do you know what to sell. 103

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How do you know how much a source 104

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that's where the big trick is OK. 105

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So essentially there's huge opportunity 106

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and seasonal 107

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but you've got to just really 108

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know what you're doing. 109

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And essentially what you could do 110

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is you could historically look 111

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at the keywords 112

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for this if you guys want 113

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to know more about seasonal 114

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please let me know 115

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and I'll make more in-depth videos 116

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explaining how 117

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to how to properly do 118

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seasonal products. 119

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But I'm only gonna make that got if you guys 120

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actually want it. 121

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I don't want to spend much time if 122

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nobody wants it 123

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but I think it's a great opportunity. 124

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So the general thing here is that 125

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you need to find 126

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out all the keywords here 127

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and what people have looked for in the past. 128

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And then you have to source it ahead of time 129

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properly 130

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and try to estimate generally 131

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how many or sell what is the best 132

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way to do this. 133

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Now the best way to do this 134

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is you actually have to do it a year 135

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ahead of time because that way 136

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you can go ahead 137

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and you look at the sales you find 138

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all the keywords when they're hot 139

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you collect this all 140

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and then now you have that data 141

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and then you use that to innovate 142

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throughout that next year 143

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and then you're ready for the next seasonal 144

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opportunity 145

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or for the next season that comes 146

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within seasonal products. 147

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So that's essentially 148

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how you do it. 149

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It's a lot easier to compete 150

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and wait why is it such 151

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a good opportunity. 152

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Well because Amazon 153

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says what's the best selling 154

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product for this word. 155

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OK. 156

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But that's 157

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you. So we've already explained that Amazon 158

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always ranks products based off of 159

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what is the best sign for this word 160

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but seasonal goes like this. 161

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So 162

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when it's a way down here 163

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it's not that hard to rank the top. 164

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You just buy PPC 165

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and there's only a couple sales a day. 166

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So nobody's buying. 167

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So it's easy to stay at the top. 168

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Well then what happens is when you're at the top 169

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you get all the organic sales so if you 170

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differentiate make a better product 171

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and you start ranking at the top for like basically 172

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no cost. What happens is 173

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you ride the wave up 174

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and in each part of this 175

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you stay top ranking its top 176

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because you're getting all these free organic 177

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sales along the way 178

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up 179

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and then essentially you don't have to 180

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do any launches. 181

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And here's the trick. 182

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Every year it's new. 183

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So there's always like 184

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normally the the problem 185

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is in normal markets 186

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it goes like this. 187

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And OK well 188

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these other guys are already selling 10 units 189

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a day so you have to come in 190

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and outspend them 191

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and outcompete them. 192

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OK. Well now 193

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but that's a little bit different 194

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with seasonal because. 195

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And you know essentially when 196

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it's going there's one sale a day 197

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that your competitors are doing 198

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so you just have to get one sale a day 199

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to get up there at the top 200

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and match them. 201

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And then now you ride that wave 202

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up. So it's much easier 203

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to rank there's less competition 204

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there's less innovation there's higher profit 205

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margins all. 206

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It's great. It's just harder. 207

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So yeah 208

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let me know if you guys want to see more about 209

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seasonal. I think it's an amazing 210

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opportunity but you gotta know 211

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what you're doing. 212

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All right. Thanks guys.