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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,200 --> 00:00:01,739 All right guys we're going to talk about 2 2 00:00:01,740 --> 00:00:03,590 seasonal and I've really 3 3 00:00:03,740 --> 00:00:04,859 crushed it with season of course 4 4 00:00:04,860 --> 00:00:06,509 and I had super seasonal 5 5 00:00:06,510 --> 00:00:07,890 I had cyclical once. 6 6 00:00:07,920 --> 00:00:09,479 Not even that I'd 7 7 00:00:09,480 --> 00:00:10,559 once every seven years. 8 8 00:00:10,560 --> 00:00:12,070 Anyways let's go onto this. 9 9 00:00:12,170 --> 00:00:13,709 I say seasonal is one of the best 10 10 00:00:13,710 --> 00:00:14,690 opportunities 11 11 00:00:14,730 --> 00:00:16,080 and it's also not. 12 12 00:00:16,379 --> 00:00:17,969 It's also not the easiest I don't 13 13 00:00:17,970 --> 00:00:19,970 suggest that beginners get into seasonal 14 14 00:00:20,370 --> 00:00:22,109 but there's definitely opportunity there. 15 15 00:00:22,110 --> 00:00:23,759 So why is there opportunity 16 16 00:00:23,760 --> 00:00:24,959 here. Let me show you guys. 17 17 00:00:24,960 --> 00:00:26,519 So essentially this is the 18 18 00:00:26,520 --> 00:00:28,040 way that it goes every year. 19 19 00:00:28,180 --> 00:00:29,969 OK fundamental reason why 20 20 00:00:29,970 --> 00:00:30,620 it works. 21 21 00:00:31,230 --> 00:00:32,879 When we are right here 22 22 00:00:32,880 --> 00:00:33,410 OK 23 23 00:00:33,960 --> 00:00:35,690 and on this graph up sales 24 24 00:00:36,200 --> 00:00:37,739 these the proper research 25 25 00:00:37,740 --> 00:00:39,419 tools don't show these great ideas 26 26 00:00:39,420 --> 00:00:40,550 because there's no sales. 27 27 00:00:40,890 --> 00:00:42,419 OK. And when you're right here they 28 28 00:00:42,420 --> 00:00:43,100 don't either. 29 29 00:00:43,680 --> 00:00:45,269 Now when we're right here they 30 30 00:00:45,270 --> 00:00:46,139 do show is great. 31 31 00:00:46,140 --> 00:00:48,080 But everybody says that seasonal 32 32 00:00:48,210 --> 00:00:49,709 and whatever that people just 33 33 00:00:49,710 --> 00:00:51,269 aren't patient enough to plan ahead for 34 34 00:00:51,270 --> 00:00:52,859 a year and the tools don't spit 35 35 00:00:52,860 --> 00:00:54,950 them out here and it's harder to do research 36 36 00:00:55,060 --> 00:00:56,540 right here and right here. 37 37 00:00:56,730 --> 00:00:58,229 And you've got to source it you 38 38 00:00:58,230 --> 00:00:59,099 know ahead of time 39 39 00:00:59,100 --> 00:01:00,590 and you have to accurately 40 40 00:01:00,660 --> 00:01:01,220 do it. 41 41 00:01:01,440 --> 00:01:02,159 Why else does it work. 42 42 00:01:02,160 --> 00:01:03,659 Because everybody has 43 43 00:01:03,660 --> 00:01:04,350 fear. 44 44 00:01:04,390 --> 00:01:05,449 Everybody's afraid. 45 45 00:01:05,550 --> 00:01:06,359 Everybody always told me 46 46 00:01:06,360 --> 00:01:07,310 with the eclipse. 47 47 00:01:07,440 --> 00:01:08,399 Well you're going to end up 48 48 00:01:08,400 --> 00:01:09,899 with a bunch of inventory that you don't 49 49 00:01:09,900 --> 00:01:11,159 sell. Well guess what. 50 50 00:01:11,160 --> 00:01:12,509 Everybody else thought that 51 51 00:01:12,510 --> 00:01:13,679 and I was the last person 52 52 00:01:13,680 --> 00:01:14,650 with inventory left. 53 53 00:01:14,790 --> 00:01:16,469 I sold out on the last day because I 54 54 00:01:16,470 --> 00:01:18,239 out accurately forecasted 55 55 00:01:18,240 --> 00:01:19,949 my inventory now at 56 56 00:01:19,950 --> 00:01:21,809 inventory forecasting is huge 57 57 00:01:21,810 --> 00:01:23,309 and seasonal so you have to be very good at 58 58 00:01:23,310 --> 00:01:24,590 that and know what you're doing. 59 59 00:01:24,690 --> 00:01:26,390 But the great thing is is 60 60 00:01:26,790 --> 00:01:28,679 basically with seasonal demand 61 61 00:01:28,680 --> 00:01:29,519 goes like this. 62 62 00:01:29,520 --> 00:01:30,839 OK it keeps going up 63 63 00:01:30,840 --> 00:01:32,720 and up and up. What happens is supply 64 64 00:01:33,240 --> 00:01:34,610 supply goes like this. 65 65 00:01:35,340 --> 00:01:36,920 And what happens right here 66 66 00:01:37,050 --> 00:01:38,969 is the price you can raise 67 67 00:01:38,970 --> 00:01:40,079 the price higher 68 68 00:01:40,080 --> 00:01:41,639 and higher and higher because you're the last 69 69 00:01:41,640 --> 00:01:43,169 person left until you're 70 70 00:01:43,170 --> 00:01:45,140 the only person left on the market. 71 71 00:01:45,210 --> 00:01:46,379 That's what's pretty neat about it. 72 72 00:01:46,380 --> 00:01:47,480 You know what else is great. 73 73 00:01:47,640 --> 00:01:49,259 There's not as many people doing 74 74 00:01:49,260 --> 00:01:50,600 it. So guess what. 75 75 00:01:50,790 --> 00:01:52,319 There is basically no 76 76 00:01:52,320 --> 00:01:53,009 innovation. 77 77 00:01:53,010 --> 00:01:54,239 So you can come in 78 78 00:01:54,240 --> 00:01:55,889 and solve unsolved customer 79 79 00:01:55,890 --> 00:01:57,629 needs because needs are changing every 80 80 00:01:57,630 --> 00:01:59,369 year with seasonal because 81 81 00:01:59,370 --> 00:02:01,070 it hasn't it's been a year since 82 82 00:02:01,140 --> 00:02:02,339 the last products were created 83 83 00:02:02,340 --> 00:02:04,139 and a lot of the times people just don't 84 84 00:02:04,140 --> 00:02:05,000 go into this. 85 85 00:02:05,160 --> 00:02:05,939 They don't innovate. 86 86 00:02:05,940 --> 00:02:07,319 It's hard to see what the needs are 87 87 00:02:07,320 --> 00:02:08,000 and what not. 88 88 00:02:08,070 --> 00:02:09,989 So there's product opportunities 89 89 00:02:09,990 --> 00:02:11,090 left in right. 90 90 00:02:11,310 --> 00:02:12,809 And the nice thing I like about 91 91 00:02:12,810 --> 00:02:14,339 them is all the sales come 92 92 00:02:14,340 --> 00:02:15,989 at once. So essentially you 93 93 00:02:15,990 --> 00:02:17,780 might sell just as much as you would 94 94 00:02:17,790 --> 00:02:19,649 with a product that's going year round 95 95 00:02:19,650 --> 00:02:20,680 like this. OK 96 96 00:02:20,760 --> 00:02:22,589 but you get the same amount of sales 97 97 00:02:22,590 --> 00:02:24,290 in like two to three months 98 98 00:02:24,410 --> 00:02:25,889 you're able to grow a lot faster there's 99 99 00:02:25,890 --> 00:02:27,890 higher margins there's less innovation 100 100 00:02:27,960 --> 00:02:29,409 there's a lot of great things about seasonal 101 101 00:02:29,410 --> 00:02:30,230 but guess what. 102 102 00:02:30,240 --> 00:02:31,139 How do you know what to sell. 103 103 00:02:31,140 --> 00:02:32,840 How do you know how much a source 104 104 00:02:32,910 --> 00:02:34,679 that's where the big trick is OK. 105 105 00:02:34,680 --> 00:02:36,869 So essentially there's huge opportunity 106 106 00:02:36,870 --> 00:02:37,730 and seasonal 107 107 00:02:37,770 --> 00:02:39,509 but you've got to just really 108 108 00:02:39,510 --> 00:02:40,550 know what you're doing. 109 109 00:02:40,650 --> 00:02:42,179 And essentially what you could do 110 110 00:02:42,180 --> 00:02:43,940 is you could historically look 111 111 00:02:44,220 --> 00:02:45,839 at the keywords 112 112 00:02:45,840 --> 00:02:47,459 for this if you guys want 113 113 00:02:47,460 --> 00:02:48,950 to know more about seasonal 114 114 00:02:49,080 --> 00:02:49,949 please let me know 115 115 00:02:49,950 --> 00:02:51,869 and I'll make more in-depth videos 116 116 00:02:51,870 --> 00:02:53,030 explaining how 117 117 00:02:53,470 --> 00:02:55,079 to how to properly do 118 118 00:02:55,080 --> 00:02:56,300 seasonal products. 119 119 00:02:56,430 --> 00:02:58,079 But I'm only gonna make that got if you guys 120 120 00:02:58,080 --> 00:02:58,919 actually want it. 121 121 00:02:58,920 --> 00:03:00,590 I don't want to spend much time if 122 122 00:03:00,870 --> 00:03:01,589 nobody wants it 123 123 00:03:01,590 --> 00:03:03,650 but I think it's a great opportunity. 124 124 00:03:03,900 --> 00:03:05,429 So the general thing here is that 125 125 00:03:05,430 --> 00:03:06,989 you need to find 126 126 00:03:06,990 --> 00:03:08,630 out all the keywords here 127 127 00:03:08,700 --> 00:03:10,940 and what people have looked for in the past. 128 128 00:03:11,070 --> 00:03:12,719 And then you have to source it ahead of time 129 129 00:03:12,720 --> 00:03:13,520 properly 130 130 00:03:13,770 --> 00:03:15,419 and try to estimate generally 131 131 00:03:15,420 --> 00:03:17,039 how many or sell what is the best 132 132 00:03:17,040 --> 00:03:17,789 way to do this. 133 133 00:03:17,790 --> 00:03:19,319 Now the best way to do this 134 134 00:03:19,320 --> 00:03:21,029 is you actually have to do it a year 135 135 00:03:21,030 --> 00:03:22,589 ahead of time because that way 136 136 00:03:22,590 --> 00:03:23,699 you can go ahead 137 137 00:03:23,700 --> 00:03:25,379 and you look at the sales you find 138 138 00:03:25,380 --> 00:03:27,020 all the keywords when they're hot 139 139 00:03:27,240 --> 00:03:28,229 you collect this all 140 140 00:03:28,230 --> 00:03:29,810 and then now you have that data 141 141 00:03:29,970 --> 00:03:31,679 and then you use that to innovate 142 142 00:03:31,680 --> 00:03:33,140 throughout that next year 143 143 00:03:33,150 --> 00:03:34,940 and then you're ready for the next seasonal 144 144 00:03:35,310 --> 00:03:36,239 opportunity 145 145 00:03:36,240 --> 00:03:37,859 or for the next season that comes 146 146 00:03:37,860 --> 00:03:39,049 within seasonal products. 147 147 00:03:39,050 --> 00:03:40,709 So that's essentially 148 148 00:03:40,710 --> 00:03:41,630 how you do it. 149 149 00:03:41,700 --> 00:03:43,049 It's a lot easier to compete 150 150 00:03:43,050 --> 00:03:44,699 and wait why is it such 151 151 00:03:44,700 --> 00:03:45,890 a good opportunity. 152 152 00:03:46,440 --> 00:03:48,119 Well because Amazon 153 153 00:03:48,120 --> 00:03:49,889 says what's the best selling 154 154 00:03:49,890 --> 00:03:51,280 product for this word. 155 155 00:03:51,570 --> 00:03:52,090 OK. 156 156 00:03:52,890 --> 00:03:54,469 But that's 157 157 00:03:54,470 --> 00:03:56,219 you. So we've already explained that Amazon 158 158 00:03:56,220 --> 00:03:58,030 always ranks products based off of 159 159 00:03:58,050 --> 00:03:59,750 what is the best sign for this word 160 160 00:04:00,240 --> 00:04:01,829 but seasonal goes like this. 161 161 00:04:01,830 --> 00:04:02,840 So 162 162 00:04:03,480 --> 00:04:05,060 when it's a way down here 163 163 00:04:05,520 --> 00:04:06,809 it's not that hard to rank the top. 164 164 00:04:06,810 --> 00:04:08,450 You just buy PPC 165 165 00:04:08,490 --> 00:04:09,890 and there's only a couple sales a day. 166 166 00:04:10,200 --> 00:04:11,189 So nobody's buying. 167 167 00:04:11,190 --> 00:04:12,560 So it's easy to stay at the top. 168 168 00:04:12,720 --> 00:04:14,429 Well then what happens is when you're at the top 169 169 00:04:14,430 --> 00:04:16,018 you get all the organic sales so if you 170 170 00:04:16,019 --> 00:04:18,140 differentiate make a better product 171 171 00:04:18,269 --> 00:04:20,099 and you start ranking at the top for like basically 172 172 00:04:20,100 --> 00:04:21,980 no cost. What happens is 173 173 00:04:22,650 --> 00:04:23,750 you ride the wave up 174 174 00:04:24,090 --> 00:04:25,670 and in each part of this 175 175 00:04:25,980 --> 00:04:27,779 you stay top ranking its top 176 176 00:04:27,780 --> 00:04:29,519 because you're getting all these free organic 177 177 00:04:29,520 --> 00:04:31,019 sales along the way 178 178 00:04:31,020 --> 00:04:31,490 up 179 179 00:04:31,920 --> 00:04:33,449 and then essentially you don't have to 180 180 00:04:33,450 --> 00:04:34,430 do any launches. 181 181 00:04:34,530 --> 00:04:36,290 And here's the trick. 182 182 00:04:37,710 --> 00:04:38,789 Every year it's new. 183 183 00:04:38,790 --> 00:04:40,559 So there's always like 184 184 00:04:40,560 --> 00:04:42,239 normally the the problem 185 185 00:04:42,240 --> 00:04:43,859 is in normal markets 186 186 00:04:43,860 --> 00:04:44,729 it goes like this. 187 187 00:04:44,730 --> 00:04:46,250 And OK well 188 188 00:04:46,830 --> 00:04:48,539 these other guys are already selling 10 units 189 189 00:04:48,540 --> 00:04:49,619 a day so you have to come in 190 190 00:04:49,620 --> 00:04:50,459 and outspend them 191 191 00:04:50,460 --> 00:04:51,500 and outcompete them. 192 192 00:04:51,750 --> 00:04:52,509 OK. Well now 193 193 00:04:52,510 --> 00:04:53,549 but that's a little bit different 194 194 00:04:53,550 --> 00:04:54,800 with seasonal because. 195 195 00:04:55,050 --> 00:04:56,609 And you know essentially when 196 196 00:04:56,610 --> 00:04:58,229 it's going there's one sale a day 197 197 00:04:58,230 --> 00:04:59,840 that your competitors are doing 198 198 00:04:59,960 --> 00:05:01,499 so you just have to get one sale a day 199 199 00:05:01,500 --> 00:05:02,459 to get up there at the top 200 200 00:05:02,460 --> 00:05:03,320 and match them. 201 201 00:05:03,600 --> 00:05:05,249 And then now you ride that wave 202 202 00:05:05,250 --> 00:05:07,019 up. So it's much easier 203 203 00:05:07,020 --> 00:05:08,879 to rank there's less competition 204 204 00:05:08,880 --> 00:05:10,589 there's less innovation there's higher profit 205 205 00:05:10,590 --> 00:05:11,249 margins all. 206 206 00:05:11,250 --> 00:05:12,530 It's great. It's just harder. 207 207 00:05:12,630 --> 00:05:14,360 So yeah 208 208 00:05:14,460 --> 00:05:15,959 let me know if you guys want to see more about 209 209 00:05:15,960 --> 00:05:17,780 seasonal. I think it's an amazing 210 210 00:05:17,940 --> 00:05:19,529 opportunity but you gotta know 211 211 00:05:19,530 --> 00:05:20,180 what you're doing. 212 212 00:05:20,250 --> 00:05:21,070 All right. Thanks guys. 15839