Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 1 00:00:00,120 --> 00:00:01,619 What are the other criteria that 2 2 00:00:01,620 --> 00:00:03,179 I'm always looking at when I'm going 3 3 00:00:03,180 --> 00:00:05,129 into markets is brand. 4 4 00:00:05,130 --> 00:00:06,629 Now here's my tip. 5 5 00:00:06,630 --> 00:00:08,390 When you are just getting started 6 6 00:00:08,490 --> 00:00:10,349 you don't need to think about brand 7 7 00:00:10,350 --> 00:00:12,029 OK. You need to essentially 8 8 00:00:12,030 --> 00:00:13,340 just get the skills 9 9 00:00:13,350 --> 00:00:14,429 and the knowledge 10 10 00:00:14,430 --> 00:00:16,049 and learn how the platform works 11 11 00:00:16,050 --> 00:00:17,219 and start to get some money 12 12 00:00:17,220 --> 00:00:18,140 and experience 13 13 00:00:18,210 --> 00:00:19,499 and then you want to focus on brand. 14 14 00:00:19,500 --> 00:00:20,600 But long term. 15 15 00:00:20,640 --> 00:00:22,319 Building a brand has a crazy 16 16 00:00:22,320 --> 00:00:23,879 amount of value so 17 17 00:00:23,880 --> 00:00:25,019 we're gonna go over those now 18 18 00:00:25,020 --> 00:00:26,579 and then we'll talk later in the branding 19 19 00:00:26,580 --> 00:00:28,289 section kind of more in-depth 20 20 00:00:28,290 --> 00:00:29,129 on each one of them 21 21 00:00:29,130 --> 00:00:30,080 and tactically. 22 22 00:00:30,090 --> 00:00:31,589 But here we're just gonna go over the 23 23 00:00:31,590 --> 00:00:32,720 overall benefits. 24 24 00:00:32,729 --> 00:00:34,199 All right. So first a we're 25 25 00:00:34,200 --> 00:00:35,690 going to tell you guys a story 26 26 00:00:35,880 --> 00:00:38,000 a story that I learned in Africa 27 27 00:00:38,220 --> 00:00:39,809 and this is about scavengers 28 28 00:00:39,810 --> 00:00:40,649 versus lions. 29 29 00:00:40,650 --> 00:00:42,139 So there was a time where we 30 30 00:00:42,140 --> 00:00:43,949 were at this watering hole in Africa 31 31 00:00:43,950 --> 00:00:44,900 earlier this year 32 32 00:00:45,000 --> 00:00:46,709 and there was like five lions 33 33 00:00:46,710 --> 00:00:48,260 sitting there at the watering hole 34 34 00:00:48,330 --> 00:00:49,369 and there was no joke. 35 35 00:00:49,370 --> 00:00:50,969 A couple of thousand zebras all 36 36 00:00:50,970 --> 00:00:52,469 around. I was sitting there wondering 37 37 00:00:52,470 --> 00:00:54,269 why aren't these lions 38 38 00:00:54,270 --> 00:00:55,310 eating the zebras. 39 39 00:00:55,410 --> 00:00:57,179 I wanted to see a lion attack. 40 40 00:00:57,180 --> 00:00:57,700 OK. 41 41 00:00:57,840 --> 00:00:59,099 And we sat there for an hour 42 42 00:00:59,100 --> 00:01:00,890 and a half were like Come on come on. 43 43 00:01:01,050 --> 00:01:02,549 But the Lions waited the 44 44 00:01:02,550 --> 00:01:04,079 Lions wait until they have the 45 45 00:01:04,080 --> 00:01:05,450 best opportunity. 46 46 00:01:05,489 --> 00:01:06,239 And then they go 47 47 00:01:06,240 --> 00:01:06,929 and they pounce. 48 48 00:01:06,930 --> 00:01:07,769 Now they could've gone 49 49 00:01:07,770 --> 00:01:08,849 and got a zebra 50 50 00:01:08,850 --> 00:01:10,700 but as a hot in the middle of the day 51 51 00:01:10,740 --> 00:01:12,269 and it just wasn't worth their time 52 52 00:01:12,270 --> 00:01:13,730 and energy because they know 53 53 00:01:13,770 --> 00:01:15,350 that they are going to go after 54 54 00:01:15,690 --> 00:01:17,579 the huge easiest opportunities 55 55 00:01:17,580 --> 00:01:18,230 for them. 56 56 00:01:18,450 --> 00:01:20,279 And then who comes in after 57 57 00:01:20,280 --> 00:01:21,440 that. Well 58 58 00:01:21,780 --> 00:01:23,849 essentially there's these hyenas 59 59 00:01:23,850 --> 00:01:24,620 that come in. 60 60 00:01:24,660 --> 00:01:25,749 Those are the scavengers. 61 61 00:01:25,750 --> 00:01:27,329 There's some other scavengers in 62 62 00:01:27,330 --> 00:01:28,540 the safari. 63 63 00:01:28,650 --> 00:01:30,149 But essentially what they do 64 64 00:01:30,150 --> 00:01:31,970 is they come and get the scraps 65 65 00:01:31,980 --> 00:01:33,409 after the lion is in there. 66 66 00:01:33,410 --> 00:01:34,979 There's there's certain parts that 67 67 00:01:34,980 --> 00:01:36,599 the lions like eehh passes up 68 68 00:01:36,600 --> 00:01:38,249 on and he passes up on 69 69 00:01:38,250 --> 00:01:39,779 you know eating the whole thing because he knows 70 70 00:01:39,780 --> 00:01:41,240 he can just go get another one 71 71 00:01:41,310 --> 00:01:42,119 and he's full. 72 72 00:01:42,120 --> 00:01:43,889 So essentially when we are starting 73 73 00:01:43,890 --> 00:01:45,179 out on e-commerce myself 74 74 00:01:45,180 --> 00:01:46,739 and you guys started you got to go get 75 75 00:01:46,740 --> 00:01:47,729 the skills and knowledge 76 76 00:01:47,730 --> 00:01:49,820 and go after something that you can 77 77 00:01:49,980 --> 00:01:51,230 actually go for. 78 78 00:01:51,270 --> 00:01:52,889 And a you know maybe start 79 79 00:01:52,890 --> 00:01:54,110 out as a hyena 80 80 00:01:54,270 --> 00:01:56,129 and go for these smaller opportunities 81 81 00:01:56,130 --> 00:01:57,449 that the big lions they see 82 82 00:01:57,450 --> 00:01:58,430 and they're like whatever. 83 83 00:01:58,590 --> 00:02:00,359 I'm not for me because I'm going after 84 84 00:02:00,360 --> 00:02:01,280 something huge. 85 85 00:02:01,350 --> 00:02:02,939 Now you see this as every brand 86 86 00:02:02,940 --> 00:02:04,649 gets big literally 87 87 00:02:04,650 --> 00:02:06,080 every physical product brand. 88 88 00:02:06,120 --> 00:02:07,859 A lot of them just go for these huge 89 89 00:02:07,860 --> 00:02:09,388 opportunities where they can serve a lot of 90 90 00:02:09,389 --> 00:02:09,979 people 91 91 00:02:10,050 --> 00:02:11,549 but they pass up on all these 92 92 00:02:11,550 --> 00:02:12,710 small niche ones 93 93 00:02:12,750 --> 00:02:14,489 and that's where you want to go when you're first starting 94 94 00:02:14,490 --> 00:02:16,139 out being kind of more 95 95 00:02:16,140 --> 00:02:17,759 of the scavenger of where are 96 96 00:02:17,760 --> 00:02:19,379 the scraps left over that 97 97 00:02:19,380 --> 00:02:20,669 I can use to build my skills 98 98 00:02:20,670 --> 00:02:22,070 and actually make quite a bit of money. 99 99 00:02:22,140 --> 00:02:23,759 I mean there's just like you 100 100 00:02:23,760 --> 00:02:25,709 know hundred thousand dollar opportunities 101 101 00:02:25,710 --> 00:02:27,419 out there that are still you know not 102 102 00:02:27,420 --> 00:02:28,199 the big brands 103 103 00:02:28,200 --> 00:02:29,069 or like whatever 104 104 00:02:29,070 --> 00:02:29,849 or not going 105 105 00:02:29,850 --> 00:02:31,349 and you know kind of more niche that's where 106 106 00:02:31,350 --> 00:02:32,130 you going start. 107 107 00:02:32,760 --> 00:02:33,449 I'd started out 108 108 00:02:33,450 --> 00:02:34,979 with that and then moved 109 109 00:02:34,980 --> 00:02:36,500 my way up to being more 110 110 00:02:36,860 --> 00:02:38,339 and I'm maybe I'm a lion 111 111 00:02:38,340 --> 00:02:39,200 cub now. 112 112 00:02:39,360 --> 00:02:40,889 All right. You know I'm not going to say like I'm in 113 113 00:02:40,890 --> 00:02:41,669 this giant lion 114 114 00:02:41,670 --> 00:02:43,349 but you know I'm progressively passing 115 115 00:02:43,350 --> 00:02:44,879 up all these smaller opportunities as 116 116 00:02:44,880 --> 00:02:45,770 time goes on. 117 117 00:02:45,840 --> 00:02:47,489 So you know just know 118 118 00:02:47,490 --> 00:02:49,139 that maybe now we'll give a preview 119 119 00:02:49,140 --> 00:02:50,630 of what being a lion 120 120 00:02:50,730 --> 00:02:52,259 gets you versus being 121 121 00:02:52,260 --> 00:02:53,060 a scavenger. 122 122 00:02:53,100 --> 00:02:54,719 So here you're gonna be the benefits 123 123 00:02:54,720 --> 00:02:55,700 of having a brand. 124 124 00:02:55,770 --> 00:02:57,449 So the main benefit of having 125 125 00:02:57,450 --> 00:02:59,099 a brand is there's a couple 126 126 00:02:59,100 --> 00:03:01,190 you can build a lot more real estate 127 127 00:03:01,230 --> 00:03:02,729 and start to really take over that 128 128 00:03:02,730 --> 00:03:04,310 niche on Amazon so 129 129 00:03:04,350 --> 00:03:06,119 one you're going to be able to get a headline 130 130 00:03:06,120 --> 00:03:07,829 search ads as you build the brand 131 131 00:03:07,830 --> 00:03:08,519 and get a trademark. 132 132 00:03:08,520 --> 00:03:09,470 So that's up here. 133 133 00:03:09,720 --> 00:03:11,459 So here is the headline search 134 134 00:03:11,460 --> 00:03:12,989 ad in what is 135 135 00:03:12,990 --> 00:03:14,450 nice about this is look. 136 136 00:03:14,760 --> 00:03:16,559 So I looked up power bank 137 137 00:03:16,560 --> 00:03:18,149 and all of a sudden now I'm 138 138 00:03:18,150 --> 00:03:19,649 able to see all these other anchor 139 139 00:03:19,650 --> 00:03:21,239 products. So that's one 140 140 00:03:21,240 --> 00:03:22,799 way that whereas if you just have 141 141 00:03:22,800 --> 00:03:23,750 one product 142 142 00:03:23,790 --> 00:03:25,349 and you're doing headline search ads what 143 143 00:03:25,350 --> 00:03:26,180 you get with 144 144 00:03:27,090 --> 00:03:28,589 what you get with brand registry 145 145 00:03:28,590 --> 00:03:30,020 you're able to 146 146 00:03:30,480 --> 00:03:32,480 cross-sell your other products through that. 147 147 00:03:32,790 --> 00:03:34,469 All right. So let's say we clicked 148 148 00:03:34,470 --> 00:03:36,200 on one of anchors products here. 149 149 00:03:36,690 --> 00:03:38,309 Now what they are able 150 150 00:03:38,310 --> 00:03:39,929 to do is look at this. 151 151 00:03:39,930 --> 00:03:41,789 You get to show up on frequently 152 152 00:03:41,790 --> 00:03:43,580 bought together as you build out your brand 153 153 00:03:43,680 --> 00:03:45,260 and you can get more sales 154 154 00:03:45,300 --> 00:03:46,079 through that. 155 155 00:03:46,080 --> 00:03:46,640 OK. 156 156 00:03:46,770 --> 00:03:47,789 So maybe I go 157 157 00:03:47,790 --> 00:03:49,319 and I buy the other items 158 158 00:03:49,320 --> 00:03:50,459 from anchor 159 159 00:03:50,460 --> 00:03:52,049 but also you're going to 160 160 00:03:52,050 --> 00:03:52,850 build up 161 161 00:03:53,040 --> 00:03:55,370 and you're going to be able to get comparison 162 162 00:03:55,440 --> 00:03:56,549 of your other products. 163 163 00:03:56,550 --> 00:03:57,959 This is just more real estate. 164 164 00:03:57,960 --> 00:03:59,609 And another thing that you get 165 165 00:03:59,610 --> 00:04:01,310 when you have a brand is 166 166 00:04:01,350 --> 00:04:02,909 you can cross-sell so there spot 167 167 00:04:02,910 --> 00:04:04,820 you can essentially give coupons 168 168 00:04:04,890 --> 00:04:06,380 to your other products 169 169 00:04:06,450 --> 00:04:08,009 so you can cross so 170 170 00:04:08,010 --> 00:04:09,149 and get more awareness 171 171 00:04:09,150 --> 00:04:10,730 and you can also 172 172 00:04:10,860 --> 00:04:13,070 get these nice beautiful 173 173 00:04:13,170 --> 00:04:14,159 a plus content. 174 174 00:04:14,160 --> 00:04:15,239 If you're a vendor it's called 175 175 00:04:15,240 --> 00:04:16,979 or enhanced brand 176 176 00:04:16,980 --> 00:04:17,630 content. 177 177 00:04:17,700 --> 00:04:19,229 So you're able to build 178 178 00:04:19,230 --> 00:04:21,509 much more beautiful descriptions 179 179 00:04:21,510 --> 00:04:23,249 and you just get a lot more features. 180 180 00:04:23,250 --> 00:04:24,809 Also another thing you're able to do 181 181 00:04:24,810 --> 00:04:25,880 when you build a brand 182 182 00:04:26,490 --> 00:04:27,920 you're able to get video 183 183 00:04:28,350 --> 00:04:29,009 they're coming out 184 184 00:04:29,010 --> 00:04:29,990 with that soon. 185 185 00:04:30,030 --> 00:04:31,559 And the opportunities are going 186 186 00:04:31,560 --> 00:04:32,750 to be more and more 187 187 00:04:32,820 --> 00:04:34,670 and then you also get a 188 188 00:04:34,920 --> 00:04:37,040 individual landing page. 189 189 00:04:37,050 --> 00:04:38,849 Now I don't know anybody that uses 190 190 00:04:38,850 --> 00:04:40,499 these but there might be a day 191 191 00:04:40,500 --> 00:04:42,179 where people actually go to these. 192 192 00:04:42,180 --> 00:04:42,710 OK. 193 193 00:04:43,230 --> 00:04:44,939 So those are kind 194 194 00:04:44,940 --> 00:04:45,979 of the ways that you get. 195 195 00:04:45,980 --> 00:04:47,579 But let's say we're just look up a power 196 196 00:04:47,580 --> 00:04:48,140 bank. 197 197 00:04:48,390 --> 00:04:49,349 Here's the other thing. 198 198 00:04:49,350 --> 00:04:51,029 As you build out your brand the 199 199 00:04:51,030 --> 00:04:52,880 other benefit is you just grab 200 200 00:04:52,920 --> 00:04:53,999 more real estate. 201 201 00:04:54,000 --> 00:04:54,839 So I'll show you anchor 202 202 00:04:54,840 --> 00:04:56,540 and I'll show you kind of about myself. 203 203 00:04:56,640 --> 00:04:58,319 So there's a lot of different 204 204 00:04:58,320 --> 00:05:00,110 needs in the portable power bank 205 205 00:05:00,200 --> 00:05:01,879 chargers so like we said before 206 206 00:05:01,880 --> 00:05:03,550 we're identifying customer needs 207 207 00:05:03,680 --> 00:05:05,569 and there's a lot of them now 208 208 00:05:05,570 --> 00:05:07,049 as you build your brand you're going 209 209 00:05:07,050 --> 00:05:08,429 to want to start doing that 210 210 00:05:08,430 --> 00:05:09,769 and filling all those needs. 211 211 00:05:09,770 --> 00:05:11,419 And then you become the main 212 212 00:05:11,420 --> 00:05:12,529 player in that market. 213 213 00:05:12,530 --> 00:05:14,200 So let's say we have portable 214 214 00:05:14,450 --> 00:05:16,510 a Power Bank portable charger. 215 215 00:05:16,790 --> 00:05:17,869 We'll see up here. 216 216 00:05:17,870 --> 00:05:18,829 There's obviously the ads 217 217 00:05:18,830 --> 00:05:20,089 but then look at this. 218 218 00:05:20,090 --> 00:05:21,310 Now a highly weighted. 219 219 00:05:21,470 --> 00:05:22,999 This is only in some markets 220 220 00:05:23,000 --> 00:05:24,709 but essentially Amazon 221 221 00:05:24,710 --> 00:05:26,509 even like MIT wrote a guide 222 222 00:05:26,510 --> 00:05:28,069 and then there's expert 223 223 00:05:28,070 --> 00:05:29,089 recommendations. 224 224 00:05:29,090 --> 00:05:29,920 This is new. 225 225 00:05:30,380 --> 00:05:31,909 So basically 226 226 00:05:31,910 --> 00:05:33,529 if you build a good premium quality 227 227 00:05:33,530 --> 00:05:34,810 and start building yourself 228 228 00:05:35,060 --> 00:05:36,799 as they ad out these more features 229 229 00:05:36,800 --> 00:05:38,379 of products they kind of trust 230 230 00:05:38,380 --> 00:05:39,949 or have these experts like look 231 231 00:05:39,950 --> 00:05:41,839 they're getting all this free stuff. 232 232 00:05:41,840 --> 00:05:43,369 So best value best 233 233 00:05:43,370 --> 00:05:45,019 of the best to that 234 234 00:05:45,020 --> 00:05:46,780 that doesn't exist in most markets though. 235 235 00:05:46,860 --> 00:05:48,559 There's as we identified earlier there's 236 236 00:05:48,560 --> 00:05:50,239 all these different customer needs images 237 237 00:05:50,240 --> 00:05:51,739 in their head and you know we're trying to 238 238 00:05:51,740 --> 00:05:53,659 find a great match for 239 239 00:05:53,660 --> 00:05:54,349 that one customer 240 240 00:05:54,350 --> 00:05:55,909 but that product is not going to be 241 241 00:05:55,910 --> 00:05:57,010 the best for everyone. 242 242 00:05:57,080 --> 00:05:59,080 So as we build out a brand 243 243 00:05:59,090 --> 00:06:00,700 we want to really focus 244 244 00:06:00,740 --> 00:06:01,629 on making 245 245 00:06:01,630 --> 00:06:03,229 and filling out all of those so 246 246 00:06:03,230 --> 00:06:04,930 in the market that we go to 247 247 00:06:04,940 --> 00:06:06,439 no matter what their 248 248 00:06:06,440 --> 00:06:07,939 exact needs are they start to 249 249 00:06:07,940 --> 00:06:09,469 come to us because we're filling 250 250 00:06:09,470 --> 00:06:10,720 that out over time. 251 251 00:06:10,790 --> 00:06:12,409 And then essentially when no matter what 252 252 00:06:12,410 --> 00:06:14,179 search term people are looking up 253 253 00:06:14,180 --> 00:06:14,920 we're there. 254 254 00:06:14,930 --> 00:06:16,489 And that's essentially what you want to do 255 255 00:06:16,490 --> 00:06:18,349 is kind of fill out that market 256 256 00:06:18,350 --> 00:06:19,849 and then really focus in 257 257 00:06:19,850 --> 00:06:21,220 on a specific area. 258 258 00:06:21,530 --> 00:06:23,029 So here are going to be some other 259 259 00:06:23,030 --> 00:06:24,850 concepts about building a brand. 260 260 00:06:25,220 --> 00:06:27,139 It's going to be just economically 261 261 00:06:27,140 --> 00:06:28,069 it makes the most sense. 262 262 00:06:28,070 --> 00:06:29,419 So instead of having to go 263 263 00:06:29,420 --> 00:06:31,510 and find suppliers for every market 264 264 00:06:31,610 --> 00:06:33,199 as you build out your brand guess what you're 265 265 00:06:33,200 --> 00:06:34,630 going to find the best suppliers 266 266 00:06:34,730 --> 00:06:36,760 and they'll have other products in that niche. 267 267 00:06:36,800 --> 00:06:38,479 Now what you're able to do is you're able 268 268 00:06:38,480 --> 00:06:39,919 to get increased leverage 269 269 00:06:39,920 --> 00:06:41,599 with them because you're building 270 270 00:06:41,600 --> 00:06:42,640 that relationship. 271 271 00:06:42,860 --> 00:06:44,269 They're gonna give you better terms. 272 272 00:06:44,270 --> 00:06:45,959 They're going to give you better lead times 273 273 00:06:45,960 --> 00:06:47,479 they're going to care about you as you build out that 274 274 00:06:47,480 --> 00:06:48,130 really ship 275 275 00:06:48,140 --> 00:06:49,639 and he just ordering more products 276 276 00:06:49,640 --> 00:06:51,139 on them. You start to get better 277 277 00:06:51,140 --> 00:06:52,360 prices on all of it 278 278 00:06:52,430 --> 00:06:54,520 and you can combine your shipments together 279 279 00:06:54,560 --> 00:06:56,149 to essentially make everything 280 280 00:06:56,150 --> 00:06:57,280 a lot more easy 281 281 00:06:57,380 --> 00:06:58,909 and you got a lot more flexibility. 282 282 00:06:58,910 --> 00:07:00,079 You can even get terms 283 283 00:07:00,080 --> 00:07:01,939 with them over time where essentially 284 284 00:07:01,940 --> 00:07:03,499 you pay them 30 days after 285 285 00:07:03,500 --> 00:07:04,390 they ship it to you. 286 286 00:07:04,400 --> 00:07:06,139 So essentially this helps out your cash 287 287 00:07:06,140 --> 00:07:06,670 flow. 288 288 00:07:06,920 --> 00:07:08,449 And another thing is 289 289 00:07:08,450 --> 00:07:10,270 when they come up with new products because 290 290 00:07:10,340 --> 00:07:11,980 most factories in China. 291 291 00:07:12,080 --> 00:07:13,909 All right. They're actually have their own in-house 292 292 00:07:13,910 --> 00:07:14,839 design teams 293 293 00:07:14,840 --> 00:07:16,459 and they do make new products 294 294 00:07:16,460 --> 00:07:17,080 every year. 295 295 00:07:17,120 --> 00:07:19,030 And you get the first take at those 296 296 00:07:19,070 --> 00:07:20,659 and as you build out this relationship 297 297 00:07:20,660 --> 00:07:22,339 with them you can even get exclusive. 298 298 00:07:22,340 --> 00:07:24,040 So they're making new products 299 299 00:07:24,230 --> 00:07:25,510 for your market 300 300 00:07:25,520 --> 00:07:27,019 and then is offering them to 301 301 00:07:27,020 --> 00:07:28,519 you and saying hey do you 302 302 00:07:28,520 --> 00:07:30,139 want. Like are you interested in this we'll give 303 303 00:07:30,140 --> 00:07:30,940 you exclusive. 304 304 00:07:30,980 --> 00:07:32,749 So essentially they're doing the product research 305 305 00:07:32,750 --> 00:07:34,699 for you giving you a unique product 306 306 00:07:34,700 --> 00:07:36,310 and not even put it on Alibaba. 307 307 00:07:36,350 --> 00:07:37,969 So these are kind of benefits as you build 308 308 00:07:37,970 --> 00:07:38,680 our brand 309 309 00:07:38,750 --> 00:07:40,099 and build that relationship 310 310 00:07:40,100 --> 00:07:41,950 with a good manufacturer. 311 311 00:07:42,320 --> 00:07:43,999 And then yeah that is just 312 312 00:07:44,000 --> 00:07:44,560 awesome. 313 313 00:07:44,630 --> 00:07:46,309 And then the other thing like you start 314 314 00:07:46,310 --> 00:07:47,790 to get and know that market 315 315 00:07:47,810 --> 00:07:49,309 and then over time you're 316 316 00:07:49,310 --> 00:07:50,959 able to essentially see from 317 317 00:07:50,960 --> 00:07:52,330 your PPC terms 318 318 00:07:52,700 --> 00:07:54,289 as you run automatic campaigns you see 319 319 00:07:54,290 --> 00:07:56,050 what other people are looking for 320 320 00:07:56,210 --> 00:07:58,069 and maybe the other recommended products 321 321 00:07:58,070 --> 00:07:59,890 on yours or what's frequently about together 322 322 00:07:59,930 --> 00:08:01,519 you should get to really know this market in 323 323 00:08:01,520 --> 00:08:03,139 this niche you essentially know 324 324 00:08:03,140 --> 00:08:04,219 what to buy next. 325 325 00:08:04,220 --> 00:08:06,049 So this is just the Amazon 326 326 00:08:06,050 --> 00:08:07,969 specific benefits 327 327 00:08:07,970 --> 00:08:08,770 of the brand. 328 328 00:08:08,780 --> 00:08:10,339 But there's so many other benefits 329 329 00:08:10,340 --> 00:08:12,100 to it. So essentially 330 330 00:08:12,740 --> 00:08:14,389 over time if you build your product 331 331 00:08:14,390 --> 00:08:15,460 inserts correctly 332 332 00:08:15,530 --> 00:08:16,339 and do a really good job 333 333 00:08:16,340 --> 00:08:17,869 with Brandy you get to start 334 334 00:08:17,870 --> 00:08:19,699 you get people that start to actually 335 335 00:08:19,700 --> 00:08:20,659 like look for 336 336 00:08:20,660 --> 00:08:22,009 and be loyal to your brand. 337 337 00:08:22,010 --> 00:08:22,990 They start to think of you. 338 338 00:08:23,060 --> 00:08:23,749 They start to share it 339 339 00:08:23,750 --> 00:08:24,670 with other people 340 340 00:08:24,680 --> 00:08:26,299 and you get like be that 341 341 00:08:26,300 --> 00:08:28,270 specific part in the market 342 342 00:08:28,310 --> 00:08:29,869 where people go you can take that 343 343 00:08:29,870 --> 00:08:31,810 over. Now here's the best thing. 344 344 00:08:32,630 --> 00:08:34,030 The best way to build a brand 345 345 00:08:34,130 --> 00:08:35,650 you're selling on Amazon. 346 346 00:08:36,230 --> 00:08:38,178 You obviously want to get their attention 347 347 00:08:38,179 --> 00:08:39,640 off the Amazon platform. 348 348 00:08:40,010 --> 00:08:41,689 But you know essentially 349 349 00:08:41,690 --> 00:08:43,189 you could take over that area 350 350 00:08:43,190 --> 00:08:44,290 on Amazon 351 351 00:08:44,390 --> 00:08:45,319 with your products 352 352 00:08:45,320 --> 00:08:46,909 and then over time bring them 353 353 00:08:46,910 --> 00:08:49,000 externally to your own platform. 354 354 00:08:49,100 --> 00:08:50,839 Now what's great is we're going to get 355 355 00:08:50,840 --> 00:08:53,260 addresses so we get addresses. 356 356 00:08:53,960 --> 00:08:55,519 We get their name and address from 357 357 00:08:55,520 --> 00:08:56,440 the Amazon order 358 358 00:08:56,480 --> 00:08:58,009 and you can essentially put that 359 359 00:08:58,010 --> 00:08:59,860 into Facebook campaigns 360 360 00:09:00,020 --> 00:09:01,669 and then now you're able to target 361 361 00:09:01,670 --> 00:09:03,169 them. So essentially we don't get 362 362 00:09:03,170 --> 00:09:04,180 an email address 363 363 00:09:04,190 --> 00:09:05,919 but we can target them on Facebook. 364 364 00:09:05,920 --> 00:09:07,489 Try it out you know provide value to 365 365 00:09:07,490 --> 00:09:09,250 them get them to follow our social media 366 366 00:09:09,590 --> 00:09:11,170 come to our Shopify store 367 367 00:09:11,240 --> 00:09:12,769 essentially with our product insert if 368 368 00:09:12,770 --> 00:09:15,100 we do it right we get on the sign up for warranties 369 369 00:09:15,260 --> 00:09:16,660 or you know kind of 370 370 00:09:16,820 --> 00:09:18,319 find it ethical way to get them 371 371 00:09:18,320 --> 00:09:19,510 to go to our Web site 372 372 00:09:19,610 --> 00:09:21,139 and then get their e-mail their 373 373 00:09:21,140 --> 00:09:22,219 contact that way 374 374 00:09:22,220 --> 00:09:23,710 but not a messenger list 375 375 00:09:23,750 --> 00:09:25,279 and then essentially as we're doing launches 376 376 00:09:25,280 --> 00:09:26,839 and giveaways if we do them in the 377 377 00:09:26,840 --> 00:09:28,339 right places like Facebook groups 378 378 00:09:28,340 --> 00:09:29,830 that are real not the fakeB.S. 379 379 00:09:30,020 --> 00:09:31,690 ones real Facebook groups 380 380 00:09:31,700 --> 00:09:33,469 we can start to really just like build 381 381 00:09:33,470 --> 00:09:35,390 community build relationship 382 382 00:09:35,450 --> 00:09:37,099 and actually provide value to this 383 383 00:09:37,100 --> 00:09:38,170 given area 384 384 00:09:38,240 --> 00:09:39,769 and then over time everything just 385 385 00:09:39,770 --> 00:09:41,590 gets easier easier easier 386 386 00:09:41,630 --> 00:09:43,279 comparatively to if you're just finding 387 387 00:09:43,280 --> 00:09:44,899 unique like little one off 388 388 00:09:44,900 --> 00:09:46,060 product opportunities. 389 389 00:09:46,130 --> 00:09:47,959 But like I said this is a more of a long 390 390 00:09:47,960 --> 00:09:49,510 term thing and you're actually building 391 391 00:09:49,640 --> 00:09:50,329 a business 392 392 00:09:50,330 --> 00:09:52,210 and it takes more investment in time 393 393 00:09:52,250 --> 00:09:54,169 but it's how you get something really big 394 394 00:09:54,170 --> 00:09:56,050 and passionate customers that really care 395 395 00:09:56,090 --> 00:09:57,700 versus just finding opportunities. 396 396 00:09:57,830 --> 00:09:59,050 But you got to start somewhere. 397 397 00:09:59,170 --> 00:10:00,789 The best ways just find a good opportunity. 398 398 00:10:00,790 --> 00:10:02,319 Get Skills get to 399 399 00:10:02,320 --> 00:10:04,110 get some money get some learnings 400 400 00:10:04,180 --> 00:10:05,739 and then find where you're passionate 401 401 00:10:05,740 --> 00:10:07,449 about and build out that brand. 402 402 00:10:07,450 --> 00:10:08,979 But we've got a lot more in the branding 403 403 00:10:08,980 --> 00:10:10,380 section but just from 404 404 00:10:11,350 --> 00:10:12,960 everything that I can think of 405 405 00:10:13,360 --> 00:10:15,180 building a brand is the way to go. 406 406 00:10:15,400 --> 00:10:16,809 It just makes everything easier 407 407 00:10:16,810 --> 00:10:18,330 and it makes your business sellable. 408 408 00:10:19,140 --> 00:10:20,618 I I I 409 409 00:10:20,619 --> 00:10:22,520 mean I'm not trying to build sellable business anymore. 410 410 00:10:22,570 --> 00:10:23,610 Some people are. 411 411 00:10:24,280 --> 00:10:25,929 I really do suggest that as you build 412 412 00:10:25,930 --> 00:10:27,549 out your brand you don't just build 413 413 00:10:27,550 --> 00:10:29,270 it to sell you build it 414 414 00:10:29,370 --> 00:10:30,939 so you built you want to build something that 415 415 00:10:30,940 --> 00:10:31,890 you don't want to sell. 416 416 00:10:32,200 --> 00:10:33,699 If you're going into actually building 417 417 00:10:33,700 --> 00:10:34,350 a brand. 418 418 00:10:34,600 --> 00:10:36,189 But everybody goals in life are different. 419 419 00:10:36,190 --> 00:10:37,320 But I want to build something. 420 420 00:10:37,330 --> 00:10:38,940 I'm excited to work on every day. 421 421 00:10:39,100 --> 00:10:39,520 So a 422 422 00:10:40,870 --> 00:10:42,570 yeah choose what you want to build 423 423 00:10:42,850 --> 00:10:44,529 and a brand is the best 424 424 00:10:44,530 --> 00:10:45,780 way to go long term. 425 425 00:10:46,000 --> 00:10:46,770 Right away. 426 426 00:10:47,110 --> 00:10:48,399 Don't get stuck on it. 427 427 00:10:48,400 --> 00:10:50,109 Another additional benefit of building 428 428 00:10:50,110 --> 00:10:51,879 a brand is L T 429 429 00:10:51,880 --> 00:10:52,519 V. 430 430 00:10:52,520 --> 00:10:54,090 Does that mean lifetime value. 431 431 00:10:54,100 --> 00:10:56,040 So as we get someone to buy 432 432 00:10:56,080 --> 00:10:57,369 they might start to buy more 433 433 00:10:57,370 --> 00:10:58,080 and more 434 434 00:10:58,090 --> 00:10:59,769 and essentially we're able to fill 435 435 00:10:59,770 --> 00:11:00,720 out that whole market. 436 436 00:11:00,730 --> 00:11:02,100 They're always coming to us 437 437 00:11:02,170 --> 00:11:03,679 and then now it doesn't. 438 438 00:11:03,680 --> 00:11:05,760 We're not always looking for that next sale. 439 439 00:11:05,850 --> 00:11:07,509 OK because if we're going into 440 440 00:11:07,510 --> 00:11:08,229 the right markets 441 441 00:11:08,230 --> 00:11:10,009 and building the brand we're cross-selling 442 442 00:11:10,010 --> 00:11:11,550 selling them on so many other things. 443 443 00:11:11,650 --> 00:11:13,269 And essentially we we don't 444 444 00:11:13,270 --> 00:11:14,919 have to gain nearly as many 445 445 00:11:14,920 --> 00:11:15,690 customers. 446 446 00:11:15,990 --> 00:11:17,469 Let's say you were even going into food 447 447 00:11:17,470 --> 00:11:19,440 or something with repurchase of all items. 448 448 00:11:19,690 --> 00:11:21,559 Well you only have to build up a couple thousand 449 449 00:11:21,560 --> 00:11:22,839 people that are truly passionate 450 450 00:11:22,840 --> 00:11:23,670 and reorder. 451 451 00:11:23,710 --> 00:11:25,299 And guess what. there You're good to go especially 452 452 00:11:25,300 --> 00:11:26,619 if it's like a monthly food thing 453 453 00:11:26,620 --> 00:11:27,330 or something. 454 454 00:11:27,850 --> 00:11:29,820 There's all sorts of types of brands to build. 455 455 00:11:29,860 --> 00:11:31,449 Choose the one that you're going to like 456 456 00:11:31,450 --> 00:11:33,759 and enjoying that you think is a good opportunity. 457 457 00:11:33,760 --> 00:11:35,319 Oh one last thing some people think 458 458 00:11:35,320 --> 00:11:36,858 that you can't build a brand on Amazon. 459 459 00:11:36,859 --> 00:11:37,308 mmmm 460 460 00:11:39,040 --> 00:11:40,620 I completely disagree. 461 461 00:11:40,960 --> 00:11:42,489 You're getting paid to put 462 462 00:11:42,490 --> 00:11:44,259 your products in people's 463 463 00:11:44,260 --> 00:11:45,969 hands essentially because you're making 464 464 00:11:45,970 --> 00:11:47,610 money and getting your products into the hand. 465 465 00:11:49,140 --> 00:11:50,292 I you can. 466 466 00:11:50,430 --> 00:11:50,850 OK. 467 467 00:11:51,070 --> 00:11:53,229 So if you ever hear that incorrect 468 468 00:11:53,230 --> 00:11:54,690 it just has to be done properly. 469 469 00:11:54,760 --> 00:11:56,040 Is it the easiest thing. 470 470 00:11:56,140 --> 00:11:57,600 No. But is it possible. 471 471 00:11:57,610 --> 00:11:58,569 Absolutely. 472 472 00:11:58,570 --> 00:12:00,069 And you make money while you're building your 473 473 00:12:00,070 --> 00:12:01,749 brand versus hoping to just build 474 474 00:12:01,750 --> 00:12:03,510 one. And that people will come. 475 475 00:12:03,630 --> 00:12:04,980 Instead you get the people 476 476 00:12:05,020 --> 00:12:06,279 and then you go from there. 477 477 00:12:06,280 --> 00:12:07,810 So onto the next one. 36410