Original subtitles

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What are the other criteria that 2

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I'm always looking at when I'm going 3

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into markets is brand. 4

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Now here's my tip. 5

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When you are just getting started 6

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you don't need to think about brand 7

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OK. You need to essentially 8

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just get the skills 9

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and the knowledge 10

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and learn how the platform works 11

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and start to get some money 12

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and experience 13

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and then you want to focus on brand. 14

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But long term. 15

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Building a brand has a crazy 16

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amount of value so 17

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we're gonna go over those now 18

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and then we'll talk later in the branding 19

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section kind of more in-depth 20

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on each one of them 21

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and tactically. 22

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But here we're just gonna go over the 23

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overall benefits. 24

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All right. So first a we're 25

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going to tell you guys a story 26

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a story that I learned in Africa 27

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and this is about scavengers 28

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versus lions. 29

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So there was a time where we 30

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were at this watering hole in Africa 31

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earlier this year 32

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and there was like five lions 33

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sitting there at the watering hole 34

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and there was no joke. 35

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A couple of thousand zebras all 36

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around. I was sitting there wondering 37

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why aren't these lions 38

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eating the zebras. 39

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I wanted to see a lion attack. 40

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OK. 41

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And we sat there for an hour 42

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and a half were like Come on come on. 43

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But the Lions waited the 44

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Lions wait until they have the 45

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best opportunity. 46

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And then they go 47

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and they pounce. 48

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Now they could've gone 49

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and got a zebra 50

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but as a hot in the middle of the day 51

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and it just wasn't worth their time 52

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and energy because they know 53

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that they are going to go after 54

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the huge easiest opportunities 55

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for them. 56

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And then who comes in after 57

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that. Well 58

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essentially there's these hyenas 59

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that come in. 60

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Those are the scavengers. 61

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There's some other scavengers in 62

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the safari. 63

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But essentially what they do 64

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is they come and get the scraps 65

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after the lion is in there. 66

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There's there's certain parts that 67

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the lions like eehh passes up 68

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on and he passes up on 69

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you know eating the whole thing because he knows 70

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he can just go get another one 71

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and he's full. 72

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So essentially when we are starting 73

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out on e-commerce myself 74

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and you guys started you got to go get 75

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the skills and knowledge 76

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and go after something that you can 77

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actually go for. 78

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And a you know maybe start 79

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out as a hyena 80

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and go for these smaller opportunities 81

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that the big lions they see 82

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and they're like whatever. 83

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I'm not for me because I'm going after 84

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something huge. 85

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Now you see this as every brand 86

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gets big literally 87

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every physical product brand. 88

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A lot of them just go for these huge 89

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opportunities where they can serve a lot of 90

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people 91

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but they pass up on all these 92

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small niche ones 93

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and that's where you want to go when you're first starting 94

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out being kind of more 95

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of the scavenger of where are 96

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the scraps left over that 97

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I can use to build my skills 98

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and actually make quite a bit of money. 99

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I mean there's just like you 100

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know hundred thousand dollar opportunities 101

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out there that are still you know not 102

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the big brands 103

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or like whatever 104

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or not going 105

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and you know kind of more niche that's where 106

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you going start. 107

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I'd started out 108

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with that and then moved 109

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my way up to being more 110

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and I'm maybe I'm a lion 111

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cub now. 112

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All right. You know I'm not going to say like I'm in 113

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this giant lion 114

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but you know I'm progressively passing 115

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up all these smaller opportunities as 116

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time goes on. 117

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So you know just know 118

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that maybe now we'll give a preview 119

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of what being a lion 120

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gets you versus being 121

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a scavenger. 122

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So here you're gonna be the benefits 123

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of having a brand. 124

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So the main benefit of having 125

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a brand is there's a couple 126

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you can build a lot more real estate 127

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and start to really take over that 128

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niche on Amazon so 129

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one you're going to be able to get a headline 130

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search ads as you build the brand 131

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and get a trademark. 132

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So that's up here. 133

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So here is the headline search 134

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ad in what is 135

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nice about this is look. 136

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So I looked up power bank 137

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and all of a sudden now I'm 138

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able to see all these other anchor 139

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products. So that's one 140

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way that whereas if you just have 141

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one product 142

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and you're doing headline search ads what 143

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you get with 144

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what you get with brand registry 145

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you're able to 146

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cross-sell your other products through that. 147

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All right. So let's say we clicked 148

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on one of anchors products here. 149

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Now what they are able 150

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to do is look at this. 151

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You get to show up on frequently 152

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bought together as you build out your brand 153

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and you can get more sales 154

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through that. 155

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OK. 156

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So maybe I go 157

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and I buy the other items 158

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from anchor 159

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but also you're going to 160

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build up 161

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and you're going to be able to get comparison 162

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of your other products. 163

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This is just more real estate. 164

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And another thing that you get 165

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when you have a brand is 166

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you can cross-sell so there spot 167

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you can essentially give coupons 168

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to your other products 169

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so you can cross so 170

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and get more awareness 171

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and you can also 172

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get these nice beautiful 173

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a plus content. 174

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If you're a vendor it's called 175

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or enhanced brand 176

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content. 177

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So you're able to build 178

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much more beautiful descriptions 179

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and you just get a lot more features. 180

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Also another thing you're able to do 181

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when you build a brand 182

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you're able to get video 183

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they're coming out 184

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with that soon. 185

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And the opportunities are going 186

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to be more and more 187

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and then you also get a 188

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individual landing page. 189

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Now I don't know anybody that uses 190

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these but there might be a day 191

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where people actually go to these. 192

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OK. 193

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So those are kind 194

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of the ways that you get. 195

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But let's say we're just look up a power 196

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bank. 197

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Here's the other thing. 198

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As you build out your brand the 199

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other benefit is you just grab 200

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more real estate. 201

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So I'll show you anchor 202

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and I'll show you kind of about myself. 203

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So there's a lot of different 204

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needs in the portable power bank 205

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chargers so like we said before 206

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we're identifying customer needs 207

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and there's a lot of them now 208

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as you build your brand you're going 209

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to want to start doing that 210

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and filling all those needs. 211

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And then you become the main 212

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player in that market. 213

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So let's say we have portable 214

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a Power Bank portable charger. 215

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We'll see up here. 216

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There's obviously the ads 217

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but then look at this. 218

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Now a highly weighted. 219

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This is only in some markets 220

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but essentially Amazon 221

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even like MIT wrote a guide 222

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and then there's expert 223

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recommendations. 224

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This is new. 225

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So basically 226

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if you build a good premium quality 227

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and start building yourself 228

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as they ad out these more features 229

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of products they kind of trust 230

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or have these experts like look 231

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they're getting all this free stuff. 232

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So best value best 233

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of the best to that 234

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that doesn't exist in most markets though. 235

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There's as we identified earlier there's 236

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all these different customer needs images 237

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in their head and you know we're trying to 238

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find a great match for 239

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that one customer 240

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but that product is not going to be 241

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the best for everyone. 242

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So as we build out a brand 243

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we want to really focus 244

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on making 245

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and filling out all of those so 246

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in the market that we go to 247

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no matter what their 248

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exact needs are they start to 249

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come to us because we're filling 250

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that out over time. 251

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And then essentially when no matter what 252

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search term people are looking up 253

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we're there. 254

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And that's essentially what you want to do 255

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is kind of fill out that market 256

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and then really focus in 257

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on a specific area. 258

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So here are going to be some other 259

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concepts about building a brand. 260

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It's going to be just economically 261

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it makes the most sense. 262

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So instead of having to go 263

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and find suppliers for every market 264

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as you build out your brand guess what you're 265

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going to find the best suppliers 266

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and they'll have other products in that niche. 267

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Now what you're able to do is you're able 268

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to get increased leverage 269

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with them because you're building 270

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that relationship. 271

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They're gonna give you better terms. 272

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They're going to give you better lead times 273

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they're going to care about you as you build out that 274

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really ship 275

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and he just ordering more products 276

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on them. You start to get better 277

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prices on all of it 278

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and you can combine your shipments together 279

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to essentially make everything 280

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a lot more easy 281

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and you got a lot more flexibility. 282

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You can even get terms 283

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with them over time where essentially 284

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you pay them 30 days after 285

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they ship it to you. 286

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So essentially this helps out your cash 287

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flow. 288

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And another thing is 289

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when they come up with new products because 290

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most factories in China. 291

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All right. They're actually have their own in-house 292

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design teams 293

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and they do make new products 294

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every year. 295

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And you get the first take at those 296

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and as you build out this relationship 297

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with them you can even get exclusive. 298

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So they're making new products 299

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for your market 300

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and then is offering them to 301

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you and saying hey do you 302

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want. Like are you interested in this we'll give 303

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you exclusive. 304

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So essentially they're doing the product research 305

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for you giving you a unique product 306

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and not even put it on Alibaba. 307

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So these are kind of benefits as you build 308

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our brand 309

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and build that relationship 310

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with a good manufacturer. 311

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And then yeah that is just 312

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awesome. 313

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And then the other thing like you start 314

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to get and know that market 315

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and then over time you're 316

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able to essentially see from 317

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your PPC terms 318

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as you run automatic campaigns you see 319

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what other people are looking for 320

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and maybe the other recommended products 321

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on yours or what's frequently about together 322

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you should get to really know this market in 323

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this niche you essentially know 324

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what to buy next. 325

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So this is just the Amazon 326

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specific benefits 327

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of the brand. 328

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But there's so many other benefits 329

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to it. So essentially 330

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over time if you build your product 331

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inserts correctly 332

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and do a really good job 333

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with Brandy you get to start 334

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you get people that start to actually 335

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like look for 336

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and be loyal to your brand. 337

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They start to think of you. 338

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They start to share it 339

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with other people 340

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and you get like be that 341

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specific part in the market 342

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where people go you can take that 343

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over. Now here's the best thing. 344

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The best way to build a brand 345

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you're selling on Amazon. 346

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You obviously want to get their attention 347

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off the Amazon platform. 348

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But you know essentially 349

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you could take over that area 350

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on Amazon 351

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with your products 352

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and then over time bring them 353

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externally to your own platform. 354

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Now what's great is we're going to get 355

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addresses so we get addresses. 356

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We get their name and address from 357

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the Amazon order 358

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and you can essentially put that 359

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into Facebook campaigns 360

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and then now you're able to target 361

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them. So essentially we don't get 362

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an email address 363

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but we can target them on Facebook. 364

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Try it out you know provide value to 365

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them get them to follow our social media 366

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come to our Shopify store 367

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essentially with our product insert if 368

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we do it right we get on the sign up for warranties 369

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or you know kind of 370

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find it ethical way to get them 371

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to go to our Web site 372

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and then get their e-mail their 373

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contact that way 374

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but not a messenger list 375

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and then essentially as we're doing launches 376

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and giveaways if we do them in the 377

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right places like Facebook groups 378

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that are real not the fakeB.S. 379

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ones real Facebook groups 380

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we can start to really just like build 381

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community build relationship 382

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and actually provide value to this 383

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given area 384

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and then over time everything just 385

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gets easier easier easier 386

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comparatively to if you're just finding 387

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unique like little one off 388

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product opportunities. 389

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But like I said this is a more of a long 390

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term thing and you're actually building 391

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a business 392

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and it takes more investment in time 393

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but it's how you get something really big 394

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and passionate customers that really care 395

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versus just finding opportunities. 396

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But you got to start somewhere. 397

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The best ways just find a good opportunity. 398

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Get Skills get to 399

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get some money get some learnings 400

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and then find where you're passionate 401

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about and build out that brand. 402

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But we've got a lot more in the branding 403

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section but just from 404

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everything that I can think of 405

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building a brand is the way to go. 406

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It just makes everything easier 407

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and it makes your business sellable. 408

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I I I 409

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mean I'm not trying to build sellable business anymore. 410

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Some people are. 411

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I really do suggest that as you build 412

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out your brand you don't just build 413

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it to sell you build it 414

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so you built you want to build something that 415

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you don't want to sell. 416

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If you're going into actually building 417

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a brand. 418

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But everybody goals in life are different. 419

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But I want to build something. 420

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I'm excited to work on every day. 421

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So a 422

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yeah choose what you want to build 423

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and a brand is the best 424

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way to go long term. 425

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Right away. 426

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Don't get stuck on it. 427

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Another additional benefit of building 428

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a brand is L T 429

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V. 430

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Does that mean lifetime value. 431

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So as we get someone to buy 432

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they might start to buy more 433

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and more 434

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and essentially we're able to fill 435

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out that whole market. 436

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They're always coming to us 437

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and then now it doesn't. 438

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We're not always looking for that next sale. 439

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OK because if we're going into 440

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the right markets 441

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and building the brand we're cross-selling 442

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selling them on so many other things. 443

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And essentially we we don't 444

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have to gain nearly as many 445

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customers. 446

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Let's say you were even going into food 447

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or something with repurchase of all items. 448

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Well you only have to build up a couple thousand 449

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people that are truly passionate 450

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and reorder. 451

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And guess what. there You're good to go especially 452

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if it's like a monthly food thing 453

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or something. 454

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There's all sorts of types of brands to build. 455

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Choose the one that you're going to like 456

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and enjoying that you think is a good opportunity. 457

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Oh one last thing some people think 458

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that you can't build a brand on Amazon. 459

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mmmm 460

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I completely disagree. 461

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You're getting paid to put 462

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your products in people's 463

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hands essentially because you're making 464

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money and getting your products into the hand. 465

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I you can. 466

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OK. 467

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So if you ever hear that incorrect 468

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it just has to be done properly. 469

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Is it the easiest thing. 470

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No. But is it possible. 471

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Absolutely. 472

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And you make money while you're building your 473

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brand versus hoping to just build 474

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one. And that people will come. 475

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Instead you get the people 476

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and then you go from there. 477

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So onto the next one.