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Episode 7

Boy, are you stubborn.

Just get on my back.

Oh!

I'm a lot heavier than I look.

Let me down.

Hold still!

Are you okay?

What about you?

I'm okay, too.

But...

Ms. Baek Coffee.

Yes?

You really are heavier than you look.

What?

Get on my back.

You said I was heavy.

I'm Ma Jinga's apprentice.

I have legs of iron.

Let's stop for a second.

Jiyun.

Do you know that you get
very cute when you're drunk?

Me?

So from now on, you should
only drink when I'm around.

Understood?

Why?

What do you mean, why?

Because...

Because...

Oh? You're turning red.

I'm not turning red.

You're the one who's flushed from drinking.

Really?

I should've known.

There's no way you'd be interested in me.

Just no way.

Do you know I'm very thankful to you?

What?

You said I reminded you
of sports day in school.

You said you always wanted to root for me.

When things get tough,
I feel strong if I think of what you said.

Oh, that.

Go, go, our team.

Go, go, our team.

No drunken cheers, though.

Lee Taebaek, go!

Jiyun, your phone.

Lee Taebaek, go, go!

Yes, yes. Thank you.

[Mr. Addie Kang]

Hello?

Go, go, our team.

Isn't this Ms. Baek Jiyun's cell phone?

Yes. Baek Jiyun speaking.

You'll fall down.

Taebaek, I'm totally fine.

Lee Taebaek...

Hello.

Hello?

Oh? Director Kang?

Here?

Where am I?

Hello?

The phone has been turned off.
Connecting to voicemail.

Jiyun!

Aunt Miok.

You reek of alcohol.

Nice to meet you, ma'am.

Are you Jiyun's colleague at work?

No. I'm just a friend.

A friend?

I don't know how you two
know each other,

but how could you get her so drunk?

Why's my pretty aunt so angry?

Stop your drunken babbling.

That hurts.

Ma'am, I think there's been
a misunderstanding.

It wasn't me who got her drunk.
Jiyun was so drunk that...

Yeah? Okay, fine.

You can go now.

Okay, I'll get going.
Jiyun, see you.

You're leaving, Taebaek?
Thanks for everything.

Let's go.

What is it?

I have something to brief you on
regarding Choi-Ko Foods.

Is it so urgent that you needed
to come here this late at night?

Director Kang, you're so tense sometimes

that you make me nervous as well.

Couldn't you give me a cup of coffee?

Ms. Ko, I thought you were
more professional than this.

Yes, sir.

The upper management of Choi-Ko Foods
is comprised of President Choi

and his wife, who wields
significant decision-making power.

It was something we had overlooked,

so I must have been impatient.

I'm sorry for the imposition tonight.

No.

She rooted for me today. Yup.

Go, go, go, go.

What are you doing?

Maybe you do too much research.
You seem to have gone slightly mad.

Taebaek, like brother, like sister.

How is it? Isn't it artistic?
Shall I do your nails?

I'm fine.

By the way, things are going well
with you and Baek Coffee, right?

Huh?

Don't try to fool me.

I'm bit savvy on the romantic front.

My goodness, Taebaek.

Are you dating that young lady?

No, no. I'm not.

Not yet.

Give me a break.

Just zip it and carry on
with your artistic endeavor.

Oh, right. When is that thermos ad
you're making going to be on TV?

Why do you ask?

Don't get me started.

I mentioned it in passing to
some of the ladies I know,

and now they keep pestering me
about when it will be on air.

We're not doing that anymore,

but we're working on something else.

Oh, really?

What's the new ad for?

This. Choi-Ko Instant Noodles.

Where's the boss?

Why is he late on the day
we sign a deal with Choi-Ko Foods?

I don't know.
He said he wouldn't be long.

Maybe...

What do you think?
Ma Jinga's ready to roll.

I'm just too perfect.

Yikes.

Talk about tacky.

And your head looks even bigger.

Your suit looks way too cheap.

Dad.

No. Never mind.

Wow, boss. You look amazing.

Yup. That's a winning look
for a contract signing.

You're the only one who knows real style.

Let's go. You've got the company seal, right?

Of course.

Choi-Ko Foods, here we come!

I don't get nervous easily,
but today's deal makes me nervous.

Why?

The original Choi-Ko ad was
a classic masterpiece.

And Ms. Won Misuk,
who wrote the copy for that ad,

used to be my role model.

Are you hung over?

My legs are like jelly after carrying
you around on my back all night.

Who did you drink with last night?

With Ms. Ko.

I don't have a hangover,
but I'm embarrassed.

In any case, thank you
for your help last night.

Hold still!

We're here.

This takes me way back.

When I did the Choi-Ko ad,
it was Ma Jinga's golden age.

You're doing a Choi-Ko ad again.

Today marks the beginning
of your second golden age.

- Jiyun.
- Taebaek.

What are you doing here?

We're here to sign an ad contract.

And who contacted you?

The vice president.
She called us personally.

Wait a minute. Ma Jinga?

Huh?

Hey, copywriter Lee!
It's been ages.

What happened to you?
You've grown a few dress sizes.

You weren't like this before.

And you haven't changed at all.

You know me. I take care of myself.

I mean that you're still unappealing
and have a terrible sense of style.

You're going to make me blow my top.

And what are you doing here?

We were informed that Geum San Ad
will be doing Choi-Ko Foods' ad.

You must have been misinformed,

so why don't you stop getting
in our way and head back?

Who told you Geum San
was getting the ad deal?

The president contacted me directly.

You must not know the vice president
wields great power at Choi-Ko.

It's the president who has the final say.

The president wants to see
you all in his office.

Things got a little complicated,

but in any case,
the ad for our new instant noodles

will go to Geum San Ad
as I originally said.

Thank you, sir.

We'll make a great ad
worthy of your faith in us.

Just wait.

I'm sorry that I'm late.

How far have you gotten, President Choi?

I just said what I had to say.

You did?

Then I'll just say what I have to say.

I think the ad for our new instant noodles

should go to GRC.

President Choi just said
Geum San Ad will be doing it.

Yes, I know.

Vice President Ko, is this how you'll act?

That's what I wanted to ask you,
President Choi.

Can I talk to you outside?

Excuse us.

Good heavens.

Ko Yeongnan, what's wrong with you?

And what's wrong with you?

So you've gotten started with Geum San Ad.

Why not have the best ad agency
do the ad for the best product?

You're the one insisting on GRC,
a third-rate flyer printer.

Listen, Choi Jungho,
do you take me for a fool?

I know you well enough.

You don't pick an agency for its competency.

Listen, Ko Yeongnan.

Don't make your husband
look like a buffoon.

You've embarrassed me
one too many times.

Don't blame me.

You're the one who's
embarrassed yourself.

In any case, I'm the one
who cuts the checks.

I'll pick the ad agency.

Then what do you suggest we do?

We have decided which
ad agency we'll go with.

We want both agencies to work on
the ad for our new product together.

There's no way we can work with GRC.

I'll find a way to get to someone
close to the vice president.

Rash provocation may come to hurt us.

This is what I wanted to
tell you about last night.

Oh, Director Kang.

Does it make sense for Geum San to work
with a third-rate reject like GRC?

It doesn't make sense,
but it was the client's request.

You should've prevented this humiliating
scenario in the first place.

We wouldn't gain anything
by avoiding the situation.

Did you think a deal worth $20 million

would come with no strings attached?

Executive Director Hwang.

You're wearing an especially
fabulous tie today.

What?

Did we get a new account
without my knowing?

Isn't Armagnon a competitor
of Geum San TS Fashion?

Let's go, Director Kang.

This is beyond funny.

What is it? GRC's company profile?

Check this out.

Lee Taebaek, college dropout.

Ma Ichan, audio specialist,
high school graduate.

Gong Seonhye, design specialist,
also a high school dropout.

And what's this?

Wow.

This is their global marketing manager.

Where's this dude from, anyway?

This is ridiculous.

Forget about those folks.

This guy is where it's at.

Look. We'll focus our offensive
on him, President Ma.

Mr. Lee Taebaek

did the homeless shelter ad and
the Century Thermos video.

He's not someone we should overlook.

Let's all go home early tonight.

You too, Jiyun. Wrap up
and finish early tonight.

Yes.

Early? Do you know what time it is?

Are you serious?

How can you do this to me?

What am I supposed to do?

By joining Geum San Ad, you're
basically leaving us high and dry.

Good grief. I thought you
knew me better than that.

Boss, snap out of it, okay?

Just look.

Look at what's happened to this business

while you've been out and about
trying to get ad deals.

Word on the street is that you think

you're too big for signs and flyers,
so we don't even get inquiries.

Do you know how far behind we are
on our rent and utility bills?

Please.

I can't work here anymore
if I don't get my paycheck.

And how will Hassan's family
in Bangladesh get by?

I know, but hey,

this could be a once-in-a-lifetime chance.

It's chance alright.

A chance to be humiliated
in front of a bunch of hotshots.

Hey, Gong Seonhye, that's not cool.

Why do you worry about stuff
that hasn't even happened yet?

Aren't you guys worried about
the bills that will come?

Be quiet.

I got it.

We'll reconsider joining forces
with Geum San Ad then.

Where are you? We need to talk.

What are you going to do?

I don't know.

Seonhye and Hassan make me think
maybe we shouldn't do this,

but then again,
maybe we should do it for their sake.

I think this is your last chance.

That's why making a decision
is that much harder.

Don't worry about Ms. Gong.

She'll cave in if I go for it.

I'll try talking Hassan into it too.

Son.

What?

What's keeping you?
Go and talk to them

before they really leave.

What's the reaction at GRC?

There's a lot of back and forth
about whether we should do this.

What about Geum San?

Frankly, you won't get
a warm reception there.

But don't worry.
My colleagues aren't bad people.

It's strange, but I can't make up
my mind easily this time.

That's why decision-maker
extraordinaire is here to help you.

Ask me what to do.

Okay, Master Baek.

Should GRC join forces
with Geum San or not?

Let's see. Let's see.

It's as clear as day.

Regardless of what happens,
head over to Geum San.

Why?

Because GRC has you, Mr. Lee Ganpan.

It would be unlike you
to turn down a challenge.

It's not like I take on any
challenge that comes my way.

Don't stereotype me.

But it's not a stereotype.

Excuse me, Hyeran.

Yes?

Taebaek says he's off
to climb Mt. Everest.

Why am I not surprised?

Taebaek, your grandma has it tough as it is.

Stop getting yourself into crazy situations.

Hey, Hyeran. Come on.

See?

That's how people see you,

a man who's audacious and
unafraid of challenge.

This is absurd.

Joining forces with Geum San
is your destiny. Just accept it.

If we work with Geum San,
I won't cut you any slack.

You should be careful.
I have a home-field advantage.

Don't get cheeky.

Then I'll see you in the enemy camp.

Okay.

We invade Geum San Ad.

All opposed, raise your hands.

Hassan, that won't make three votes.
Hands down now.

Now then, we invade Geum San Ad.

All in favor, raise your hands.

I think I'm going to have to

jab them in the behind.

What?

My plan is to present Geum San Ad
with an unforgettable defeat.

Alright, boss.

Brace yourselves, Geum San Ad.

I'll show you what real advertising is.

Hi.

You must come here often.

I come every now and again
when I feel like a drink,

but have nobody to drink with.

It's pathetic, really.

Have a drink.

What did corporate headquarters say?

No surprises there.

They want me to resign if we don't
meet the quarterly sales target.

Executive Director Hwang
is one nasty scumbag.

Don't worry.

I'll get Choi-Ko Foods' $20 million ad deal.

Good.

Let me know if you need my help.

By the way,

what are you going to do
about those GRC losers?

Ma Jinga is no pushover.

You have to be careful.

I'll have to see whether

I should keep him at bay,
use him, or drop him.

Boss, let's get a car.

This is embarrassing.

Shut up.

From this point forth,
we are keeping up appearances.

Okay?

Nice. Very nice.

Welcome, President Ma.

Since we're partners,
let's make this work.

Of course. We'll make this work.

Wowee.

It's a circus down there.

Where might President Kang be?

Go on upstairs. He's waiting for you.

Wow.

It's nice and spacious.

Wow! A chandelier.

Huh?

Looks like a gentlemen's club.

You've hit it big, Hancheol.

I wonder how much a CEO
at a place like this makes.

Would it be rude of me to ask?

Sit down, Jinga.

I only sit in massage chairs.

Plus, it's not like we can sit here
exchanging pleasantries anyway.

I'm not comfortable about
you being here either.

But what can we do?
Alas, here we are.

We should forget the past
and make this a win-win.

I'm not the brightest bulb around,

but I have an exceptional memory.

Maybe that's why
I can't make myself forget

how you stabbed me in the back.

Don't worry, though.

I have no desire whatsoever
to throw a wrench into this deal.

However, if you plan to betray me again,

remember that your job
will be on the line.

Don't forget this advice
from your loving friend.

This is the media team.

Annual sales revenue generated here
alone amounts to $300 million.

The media team plays a crucial
role in an ad agency.

Every ad we produce, including TV,
magazine, online, and billboard ads,

go through this team
before reaching consumers.

She's really hot.

She's totally my type.

Keep it down.

You are listening to me, right?

This is the staff lounge.

We have refreshments here,
so feel free to make use of it.

Awesome!

Score!

Remember what the boss said?
Keep up appearances.

Oh, right, right, right.

Let's come back tonight
and raid this baby clean.

Okay. We're coming back.

Come on. Have you never
seen a fridge? Shut the door.

This is the conference room
you will be using.

- Awesome!
- Wow. What's that?

Stop.

It's super-smart.

I think its listening comprehension
is better than Hassan's.

Thanks. You can go back to your work now.

May I have a word with you?

Thank you.

Your colleagues defy expectations.

Naturally.

It's no fun if admen don't
defy expectations.

Good luck. It won't be easy, though.

You know our team is
out to crush you, right?

Lee Taebaek never avoids
a good showdown.

I look forward to when your self-confidence
turns into true competence.

Ow. Hot, hot.

- Left.
- Right. Right.

- Forward.
- Backward. Backward.

What are you guys doing?

People can hear you outside.

This is so embarrassing.

Do you know what BK Group has
designated as our new growth engine?

I heard that you were
planning to turn BK into

a never-before-seen media group by
integrating media and advertising.

That's right.

To make that a reality,
we need an ad agency,

and we have our eye on Geum San Ad.

Do you mean you're thinking
of acquiring Geum San Ad?

I expect great things from you.

Thank you, sir.

There's something I'm curious about.

It's about my daughter, Hyeonjin.

Do you have feelings for her other
than what you'd have for a staffer?

I can't say I don't.

We need the concept for
the TV ad in a week.

The ad has to hit the air
in a month's time.

Just kill us or beat the president
of Choi-Ko Foods to a pulp.

That's why this is a joint venture.

We need to create synergy.

We'll go ahead and start
the concept meeting right away.

Squid.

Baby octopus.

Clams...

The bursting flavor of fresh seafood is

the concept GRC has to offer.

A winner, right? You just want
to bite into them, right?

Awesome, awesome!

But seafood comes from the sea,
not from the forest.

That is so circa 1988.
Are you visiting us from the past?

You're so out of touch,
and the concept has no class.

Let's see how in touch you are and
just how classy your concept is.

Healing food.

Do you need me to explain?

You'd better watch it...

We'll stress how instant noodles are
a respectable food in their own right.

We're opting for high-end appeal.

We want class.

She's on the ball.

Very nice.

Excuse me.

This isn't school, okay?
You don't have to raise your hand.

Instant noodles are food
for common people.

I don't think going high-end
makes much sense.

That's right.

Ms. Baek.

Yes?

What do you think about
Mr. Lee's criticism?

Must "food for common people"
be at odds with "high-end"?

What do you mean?

I believe a high-end strategy can
appeal to the general public.

I'm not against the strategy per se.

But if we market the product as high-end,

it will raise the price by at least 10 cents.

That price hike might keep many low-income
people from choosing the product.

But consumers don't make purchase
decisions based on low prices alone.

I believe what's most important
is coming up with a concept that

enables the most effective
positioning of the product.

Positioning?

What's positioning?

Pretend you know what it is.

Good grief.

What I'm saying is that we shouldn't
over-embellish the product.

We should just present it as it is.

But if we follow your logic,

what's the point of advertising?

Well...

Is it wrong to argue that
we should speak the truth?

A good ad speaks the truth,

as my boss said.

Says who?

That scruffy old man there
told you he came up with that?

It's what David Ogilvy said.

He's only the most famous
ad executive there ever was.

You didn't even know?

I should've known when he took credit
for all the good plans and concepts.

He's become a bona fide swindler.

Look, lady.

Watch what you say.

What? "Look, lady"?

Would you rather he call you "miss"?

You two seem quite young.
Mind your manners.

Manners will be minded if
you deserve polite treatment.

Look, miss. You should know better

than to chew gum in
a professional meeting.

Look, Mr. Shin,
mind your own manners, pal.

What?

Pal?

Hey, did you just...

How old are you, to be calling me "pal"?

A bit older than you.

Oh, wow. Come on. Let's go.

You and me.

That's enough.

We'll resume after a short break.

Those uneducated buffoons...

This is why education is important.
Without a college degree...

- Hey, Ms. Lee.
- What? What?

We need to talk.

Who would have ever thought

the high and mighty Ma Jinga
would make me coffee?

Eunhui, I mean, Ms. Lee,

I know it's natural for you
to show dominance on home turf.

But you're taking this too far.
You and I go way back.

Listen, Jinga.

You must not remember all the nasty
things you said to me back then.

Of course I remember.

How can I forget my own wrongdoing?

You can make me pay for it,
but leave my poor staff alone.

If that's how you feel, why don't you
and your staff kowtow a bit here?

Frankly, both in terms of
professionalism and experience,

GRC is no match for Geum San Ad.

You may have college degrees
from Korea's top schools,

but we'd have doctorates from Harvard

if Harvard had a department
of instant noodles. Why?

We basically live on instant noodles.

Is that so?

Why don't you ask President Choi
at Choi-Ko for a medal or something,

instead of getting in the way
of professional ad-making.

Hey, don't forget I was
once your supervisor.

Think of the dinners and drinks
I got you and the rest of the staff.

What about all the cigarette and
coffee runs I had to go on for you?

Stop wagging your finger at me.

Let go of my hand.
Let go, you fatso.

- Fatso?
- Let go.

- Ms. Lee.
- Good grief.

You're way out of line, Eunhui.

I'm not the intern I once was.

- Stop it, lady.
- What? Lady?

What a joke.

Keep up the good work.

At this rate, nothing will get done
but constant bickering.

We obviously won't be able
to meet the deadline,

and we might have a major catastrophe.

I know.

If we do this together,
we'll only hold each other back.

What do you plan to do?

We have to get them
to quit on their own.

Director Kang is running very late.

If you're more or less full,
shall we have a heart-to-heart?

That would be a waste of time.
Let's just eat.

Communication has broken down.

We should be honest and
lay out our grievances,

make our arguments, come to agreements,
and move forward.

Now, now.

Even married couples fight.

Why don't we make a toast to
moving past our differences?

How about a karaoke battle
after we finish up here?

That sounds like fun.

Let's be honest.

What do they know about advertising?

How can we make an ad with folks
who don't know what positioning is?

Am I right? Am I right?

It was these guys who made
the homeless shelter ad

and the Century Thermos ad.
I'm sure you've seen those.

Don't those ads attest to their competence?

Come on. We both know how things roll.

Luck doesn't amount to much
in this line of business.

That's enough, Mr. Shin.

No.

Let's lay it all out there.

You folks don't know advertising, do you?

Okay.

How will you use the $20 million
budgeted for this ad?

Have grilled meat and go out for karaoke?

You don't even know how
to use the money, do you?

Ma'am, four more servings here.

Look, Hassan.

You need to listen when
your elders are speaking.

Come on, Mr. Shin.
Let me pour you a drink.

We're quick on the uptake.
We'll be in tip-top shape in no time.

What? Tip-top shape?

Do you think you're all that just because
you made a sorry excuse for an ad?

That's enough.

We're here to make
this joint venture work.

For our joint venture to work,
we need competent partners,

not these rejects.

- Rejects?
- Rejects?

I think you've crossed the line, sir.

What?

You're just an intern,
so know your place and be quiet.

How dare you try to lecture me?

Because even an intern thinks
your behavior is unacceptable.

Can't you be more creative in
keeping your staffers in line?

You're throwing a fit like a bratty kid.

What did you say, twerp?

Twerp?

What makes you think
you can call me a twerp?

I don't believe this.
You don't know your place.

What is going on here?

I don't think it will be feasible
for us to carry on in this manner.

You can leave if you don't
want to work with us.

We're pressed for time,
so stop getting in the way.

What did you say?

Do you really mean what you just said?

Or maybe

we could split up and work in two teams.

Each team will submit a proposal,

and we'll go with whatever
Choi-Ko Food chooses.

But that would...

Maybe you thought you were
more or less prepared

when you returned to the ad industry,

but perhaps you're not
so sure of yourself anymore.

If you're not confident,
why don't you follow our team's lead?

Let's do it!

Let's split up.

We'll work in two separate teams,

and the team that loses
walks away from the project.

Fine.

Wait.

Don't go back on your word later.

What's wrong with you?

As it's currently set up, a joint project
would mean they'd have all the say.

Let's put our skills to the test.

But if we win,

we want you to revise the terms
and conditions of the contract.

But if you lose, you will
walk away from the project.

Have you seen a real man
go back on his word?

Do you agree to this, President Ma?

But...

Good grief.

I'll take it that we have
your consent. Excuse us.

Let's go.

How do you expect to get by in life
with that temper of yours?

I'm sorry, but that jerk hurt my pride.

Your pride may have been hurt,

but my life is about to
be dealt a major blow.

Why is it so hard for me
in the ad industry?

We can't cry over spilled milk.

Let's just make a killer ad and
crush those Geum San people.

They really get on my nerves,
so this is for the better.

Yup.

They called us rejects.

Let's show them what we're made of.

Boss, since things have come to this,
let's fight tooth and nail.

Our advertising careers are on the line.
Are you sure about this?

Frankly, I'm not so sure,

but I'll risk my very life
if necessary in order to win.

Yup.

This is good.

This is our opportunity to demolish them.

That goes without saying.

All of you, stay alert.

Despite his appearance,
President Ma is no pushover.

What if we end up losing to GRC?
It would be so humiliating.

Don't jinx us.

Rinse your mouth of that nonsense.

Sorry.

If that does happen,

I'm leaving this industry.

You'll all have to do the same.

That won't happen.

By the way, why isn't Jiyun here?

She said she had something
to do back at the office.

What's going on with her and Lee Taebaek?

There is something going on
between them, isn't there?

No matter how angry you were,
you should have held back.

How could I, when he said
you should know your place?

You should have let it go.

How often do you think
you can work with Geum San Ad?

Go and talk to Director Kang.

I'll help you.

No.

I'll be just like everyone else
if I merely scrape by.

I think true strength only comes

when you're hanging off the edge of a cliff.

I also think that's when
you can make a real ad.

I would have rooted for you
under normal circumstances,

but today, all I see is
a reckless teenage boy.

You need to be considerate
of those around you.

Do you think I don't take other
people into consideration?

In some ways, you're very self-centered.

I wouldn't care if anyone else said that,

but it really hurts
to hear that from you.

That's too bad,
since I'm just being honest.

Yes, Director Kang.

Okay. I'll be right there.

I have to go.

Of the trio behind the hit Choi-Ko ad,

two of them are President Kang
and President Ma of GRC.

So those two are working together
on the same ad again.

Yes.

Wouldn't it be better to keep this
a joint project as originally planned?

That would highlight
the significance of two members

of the original trio working together.

Is this because you're worried
about Mr. Lee Taebaek?

It's not just that.

I think the matter is
already out of my hands.

The woman in the photo is Ms. Won Misuk.

She was a very famous copywriter,

but she passed away young.

She was one of my favorite copywriters.

Why?

Her copy was simple,

but contained something uniquely hers.

I think she'd make
a great role model for you.

Director Hong wields absolute authority
over Choi-Ko Foods' marketing matters.

Is he the president's man,
or the vice president's?

He enjoys the confidence of both.

So if we get Director Hong on our side,

everything will be smooth sailing.

Ms. Ko went on and on
about how great you are.

We trust you'll do a good job on our ad.

I believe the making of a hit ad

requires open communication
between client and ad agency.

That goes without saying.

We'd like you to be our line of
communication with Choi-Ko Foods.

I'm not in any position to be of help.

If Geum San gets the ad deal,

we're planning to earmark 1%
of the ad budget for your services.

How would you like me to help?

Thank you.

After you enjoy the instant noodles,
please fill out this survey.

Sure.

Keep up the good work.

Just the smell of instant noodles
makes me queasy.

Shh.

What's one of the ten
commandments of advertising?

Love the product you're advertising.

Love the product.

Love the smell of instant noodles.
It's a fragrant aroma, okay?

Yes.

There must be good news.
You're all smiles.

Director Kang got some helpful tips
from someone at Choi-Ko Foods.

Director Kang's always on the ball.

Jonguk, what's going on at the GRC camp?

Whatever they're up to, it's seriously fishy.

What? Fishy?

These are the ingredients that go
into Choi-Ko's new instant noodles.

How will staring at these help us
come up with a good idea?

An engaging idea only comes from
engaging yourself with a given subject.

That is, engage your five senses
to come up with a brilliant idea.

Our five senses?

Look.

Smell.

It's so fishy.

And feel.

- Here, feel it.
- What are you doing?

What the...

What in the world is all this?

You know about idea generation
through the five senses, right?

Our ad concept highlights seafood...

How is this supposed to inspire you?

The entire office is reeking of fish.

Throw everything out right away.

Hurry up and get them out of here!

Let's go, guys.

Good grief.

Thank you.

Excuse me,

but do you like seafood instant noodles?

Yes.

Why do you like it?

- Because it's tasty.
- Because it's tasty.

When do you most crave
seafood instant noodles?

- When I'm hungry.
- When you're hungry. Of course.

What comes to mind when you think
of seafood instant noodles?

What's wrong with this guy?
What a pain.

Then what about you?

What's that nut job doing?
He'll chase away all our customers.

Get him out of here.

Scram!

Sir, I swear I'm not here
to steal your recipes.

I'm trying to get ideas for
an instant noodle ad.

Instant noodles ad?

I have copy you can use.

What is it?

Get lost this "instant"!

Oh, no.

Looks like you're lost and haven't
even come up with a concept yet.

That's too bad.

What did I tell you
when you were an intern?

You need to get lost to find
the winning idea. Did you forget?

I'm just worried it'll be game over
for you before you find your idea.

We have our concept and
even finished the proposal.

Why does it smell so fishy?

Did you go fishing?

The smell is unbearable.

You must have done that five senses
idea generation again, didn't you?

Wow.

Boss, how did she know?

She must be psychic.

Have fun being lost with your
five senses all night long.

We're heading home.

Let's go, kids.

Geez, the smell.

What should we do now?

Go to sleep.

What?

We can go to sleep?

But the deadline is tomorrow.

Didn't you see how confident they looked?

Game over.

Boss, we'll be booted off
the project if we lose this.

I like it here.

If you like it here, just stay here then.

You can change your name from
Has"san" to Geum"san".

Getting the boot isn't the problem.
The problem is, we have no work.

We're this close to losing all
our signboard and flyer work.

We'll figure something out.

Where have you been all day?

The deadline's tomorrow.

I was out and about looking for inspiration.

Did you come up with anything?

It's just not coming to me.

Did you have instant noodles
for all three meals today?

No. All 30 meals.

I've had so much that I feel like
I've turned into an instant noodle.

Are you sick? You don't look good.

Maybe it's because of all
the instant noodles I've had.

Do you have to abuse your body like this?

What you seem to be doing is
not advertising, but self-mortification.

You know how I am.

I don't have an impressive resume,
and I'm no smarter than others.

All I have is drive and this body of mine.

I need to make full use
of what little I have.

Aren't you going home?

How's the proposal going?

You can look forward to a killer proposal.

Let me give you a tip.
If you want to create a killer ad,

it's risky to take such
an undefined approach.

You need a specific goal,

whether it's coming up with
a plan to appeal to the client

or formulating a concept that can
win over the target consumer base.

Thanks for the Advertising 101 lecture.
You can be on your way now.

When are you leaving?

I was just about to.

I'm on my way out too.
I'll wait for you.

Ms. Baek.

Yes?

I have a favor to ask of you.

I dragged you here because
I was tired of eating alone,

but it seems like you're taking
this as a punishment.

No. Please don't think that.

Then why do you look so uncomfortable?

It's like you're being punished.

It's just that

Choi-Ko will be picking the
winning proposal tomorrow.

I just have a lot on my mind.

Are you worried for Mr. Lee Taebaek?

I felt bad seeing how worn out he looked.

I bet he's running around eating
instant noodles for inspiration.

I'm sure of it.

You're not his girlfriend,

and you're competing against
his team for an ad deal.

So why do you care so much about him?

I don't know. Because we're friends.

I worry about him and wish him
the best because he's my friend.

Isn't it natural for friends
to care about one another?

Couldn't you give me some of
that care and attention as well?

I looked into some independent
ad agencies for you.

If you want, I can introduce you there.

What are you talking about?

There's no chance that Choi-Ko Foods
will choose GRC's proposal.

We won't know until tomorrow.

That boundless optimism

is what I liked about you
when we were together.

But now,

it makes you seem unstable
and detached from reality.

The ad industry is a lot
tougher than you think.

If you want to make it in this jungle,

optimism and passion won't cut it.

You have to know how to face up to reality.

Since when have you been
so concerned about me?

There's something else I'm concerned about.

You like Ms. Baek Jiyun, don't you?

Do you know that
Ms. Baek and Director Kang

are spending a lot of time together?

Why are you telling me all this?

I want things to work out
between you and Ms. Baek,

because I've decided I want

Director Kang for myself.

I like you, Ms. Baek.

In the state you're in right now,

you can't hold onto the woman you love.

Baek Jiyun will slip away,
just like Ko Bokhui did.

If you want Baek Jiyun, do as I tell you.

It's late. Let me take you home.

No. I'll go alone.

I think that would be better.

Are you sure you'll be okay?

Yes. I'll see you tomorrow.

Taebaek.

Lee Taebaek!

What's the matter with you?

Taebaek, what's wrong?

Open your eyes, Lee Taebaek!

Hey!

Taebaek.

I like you, Ms. Baek.

I mean it.

Taebaek.

Hey, Taebaek!

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Translation by KBS World

Transcriber & Timer: starstruck

Special thanks to Kakak

Coordinators: ay_link, mily2

~ Preview ~

How would eating noodles inspire you?
How simple-minded can you be?

I'm sorry to have disappointed you.

I haven't had so much fun
since returning to Korea.

Honestly, I want to make a run for it.

Even if we lose,
we should still give it a go.

Let's throw a lavish farewell party for GRC.

Instead of a proposal,
we have a demonstration.