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00:00:00,000 --> 00:00:01,500
Softsubs provided by WITH S2
Written In The Heavens Subbing Squad
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00:00:01,600 --> 00:00:03,100
Translation by KBS World
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00:00:25,228 --> 00:00:27,350
Long time no see, President Nam.
4
00:00:40,116 --> 00:00:42,991
I heard your company is financially strapped,
5
00:00:45,176 --> 00:00:47,283
and yet you still support a cause like this.
6
00:00:47,661 --> 00:00:49,463
I find it admirable.
7
00:00:50,043 --> 00:00:54,213
I still have enough for something like this.
8
00:00:55,384 --> 00:00:57,642
If you want to keep supporting
good causes,
9
00:00:58,289 --> 00:01:01,073
you'll need some cashflow, right?
10
00:01:02,737 --> 00:01:08,416
Are you suggesting I sell my company
and make money off it?
11
00:01:08,545 --> 00:01:10,433
Whether it's a product or a company,
12
00:01:11,044 --> 00:01:14,208
the best time to sell is when
you can get the right price.
13
00:01:15,214 --> 00:01:20,366
Century Thermos is where my soul
and my employees' souls reside.
14
00:01:20,681 --> 00:01:25,780
Do you know of anyone who'd
sell their soul for money?
15
00:01:28,693 --> 00:01:32,306
You must know the significance
of my visiting you personally.
16
00:01:33,301 --> 00:01:38,590
Think about how you can
save your company.
17
00:01:39,874 --> 00:01:44,334
Since you've come all this way,
have lunch before you leave.
18
00:01:56,524 --> 00:01:58,667
Why did you want to see me?
19
00:01:58,812 --> 00:02:01,152
It's about Century Thermos, sir.
20
00:02:10,587 --> 00:02:13,657
Now I understand Mr. Baek's
ulterior motive behind his donation.
21
00:02:14,716 --> 00:02:15,614
Ulterior motive?
22
00:02:15,700 --> 00:02:18,606
It's to buy out President Nam's company.
23
00:02:19,062 --> 00:02:20,868
What do you mean?
24
00:02:21,767 --> 00:02:24,873
I saw BK employees at
President Nam's company.
25
00:02:25,588 --> 00:02:28,356
BK is going to great lengths
to buy Century Thermos.
26
00:02:28,615 --> 00:02:30,735
That's not good.
27
00:02:31,155 --> 00:02:33,944
If BK gets Century Thermos,
we can't make our ad.
28
00:02:34,062 --> 00:02:35,871
That won't happen.
29
00:02:36,113 --> 00:02:39,466
Mr. Nam would never sell
his business to a company like BK.
30
00:02:40,146 --> 00:02:43,296
You never know. Money does talk.
31
00:03:04,860 --> 00:03:06,694
The aroma is nice.
32
00:03:08,253 --> 00:03:11,071
Continue with what you were saying.
33
00:03:12,089 --> 00:03:15,566
I know you want the land where
Century Thermos stands.
34
00:03:16,718 --> 00:03:20,012
And you can get it for me?
35
00:03:20,152 --> 00:03:25,042
Century Thermos relies solely on
sales revenue from its thermoses.
36
00:03:26,277 --> 00:03:29,944
If sales plunge,
they will be dealt a serious blow.
37
00:03:37,531 --> 00:03:39,964
Let us make an ad for BK Home Tech.
38
00:03:40,069 --> 00:03:44,018
We'll get it to overtake Century,
which has the largest market share,
39
00:03:44,168 --> 00:03:46,922
and put Home Tech on top
of the thermos market.
40
00:03:48,425 --> 00:03:51,716
So you're proposing to bring down
Nam's company with an ad.
41
00:03:52,368 --> 00:03:55,015
Aren't you being overconfident
about the power of advertising?
42
00:03:55,174 --> 00:03:58,080
All we do is start the winds blowing.
43
00:03:58,296 --> 00:04:01,037
We're sure you already
have plans for the storm
44
00:04:01,527 --> 00:04:04,584
that will bring down Century Thermos.
45
00:04:14,176 --> 00:04:16,080
Don't disappoint me.
46
00:04:16,188 --> 00:04:17,694
I'll make sure I don't.
47
00:04:17,795 --> 00:04:19,493
Let's go.
48
00:04:25,677 --> 00:04:28,126
How did you know he'd go for it?
49
00:04:29,484 --> 00:04:31,116
It's easy for a conglomerate like BK
50
00:04:31,182 --> 00:04:34,913
to destroy a smaller enterprise.
51
00:04:35,218 --> 00:04:37,904
The problem is public opinion.
52
00:04:38,549 --> 00:04:40,973
So they need to destroy Century Thermos,
53
00:04:41,142 --> 00:04:43,905
but make it look like fair competition...
54
00:04:44,691 --> 00:04:46,214
That's right.
55
00:04:46,221 --> 00:04:50,256
Mr. Baek will use our ad as an alibi.
56
00:04:53,028 --> 00:04:55,077
It's a relief that he said yes,
57
00:04:55,858 --> 00:04:57,691
but objectively speaking,
58
00:04:57,805 --> 00:05:01,286
it's difficult for a single ad
to give a company market dominance.
59
00:05:01,774 --> 00:05:04,494
I'm planning to use
whatever means possible.
60
00:05:05,240 --> 00:05:06,877
You're in, right?
61
00:05:08,009 --> 00:05:11,890
I'm curious about what
you have up your sleeve.
62
00:05:12,226 --> 00:05:13,454
What do you mean?
63
00:05:13,561 --> 00:05:17,287
I find it fun to work with you.
64
00:05:19,071 --> 00:05:20,643
That's good.
65
00:05:34,271 --> 00:05:36,072
I get the picture now.
66
00:05:36,232 --> 00:05:37,201
What do you mean?
67
00:05:37,297 --> 00:05:38,645
It's simple.
68
00:05:38,796 --> 00:05:41,771
BK will gobble up Century Thermos,
69
00:05:41,907 --> 00:05:44,036
and Geum San Ad will get BK's advertising deal.
70
00:05:44,140 --> 00:05:46,492
They're like the crocodile
and the crocodile bird.
71
00:05:46,608 --> 00:05:47,566
Oh, right.
72
00:05:47,655 --> 00:05:50,386
Didn't you say Geum San Ad
was doing something for BK?
73
00:05:50,567 --> 00:05:52,870
That's something else,
and it's not confirmed.
74
00:05:52,993 --> 00:05:55,250
This is worrisome.
75
00:05:55,340 --> 00:05:59,206
If BK buys out Century Thermos,
the end will be tragic.
76
00:05:59,580 --> 00:06:00,922
What do you mean?
77
00:06:01,006 --> 00:06:03,351
Don't you read the papers?
78
00:06:03,476 --> 00:06:06,119
What do you think a big business does
to a small business it buys out?
79
00:06:06,580 --> 00:06:08,438
They start with restructuring.
80
00:06:08,597 --> 00:06:10,486
The small company's plant
workers then protest,
81
00:06:10,578 --> 00:06:12,879
and the big company shuts down the plant.
82
00:06:13,057 --> 00:06:16,144
It's always the same scenario.
In short, there will be havoc.
83
00:06:16,943 --> 00:06:18,911
We can make a killer ad.
84
00:06:18,988 --> 00:06:20,964
We can protect Century Thermos.
85
00:06:21,168 --> 00:06:23,912
Advertising isn't a cure-all.
86
00:06:24,329 --> 00:06:27,851
And if the ad doesn't do well,
it could make matters worse.
87
00:06:28,341 --> 00:06:29,558
We have to be on our toes.
88
00:06:29,678 --> 00:06:31,157
Let's not be scared.
89
00:06:31,242 --> 00:06:33,384
We have Ma Jinga.
90
00:06:33,691 --> 00:06:36,468
Maybe you're not as stupid as you let on.
91
00:06:36,931 --> 00:06:38,982
By the way, what are you two going to do?
92
00:06:39,119 --> 00:06:39,993
About what?
93
00:06:40,088 --> 00:06:41,805
If things go downhill,
94
00:06:42,181 --> 00:06:45,452
Geum San Ad may end up doing
the ad for BK Home Tech.
95
00:06:46,015 --> 00:06:48,586
Then you two will become Romeo and Juliet
96
00:06:48,823 --> 00:06:51,149
as your employers become sworn enemies.
97
00:06:51,790 --> 00:06:54,426
How can Romeo and Juliet
apply to our relationship?
98
00:06:54,619 --> 00:06:58,272
Even if that were to happen,
Ms. Baek Coffee is our spy.
99
00:06:58,386 --> 00:07:01,310
You'll give us Geum San Ad's
classified information, right?
100
00:07:01,415 --> 00:07:02,919
Dream on.
101
00:07:03,024 --> 00:07:06,595
You're totally GRC style.
You should come and work with us.
102
00:07:06,680 --> 00:07:07,717
What do you mean, GRC style?
103
00:07:07,787 --> 00:07:13,157
You're sweet, good-looking
and also look poor.
104
00:07:14,339 --> 00:07:16,493
You're perfect for GRC.
105
00:07:16,587 --> 00:07:18,820
What did you say?
You want a good beating, don't you?
106
00:07:18,888 --> 00:07:20,151
Come here.
107
00:07:20,224 --> 00:07:21,844
Geez.
108
00:07:24,468 --> 00:07:26,321
Romance is in the air.
109
00:07:33,685 --> 00:07:36,731
You lost a $30 million
Geum San Construction deal,
110
00:07:36,810 --> 00:07:39,224
and in its place, you got a
$3 million deal from BK Home Tech?
111
00:07:39,947 --> 00:07:41,720
You're not such a hotshot
after all, Director Kang.
112
00:07:41,825 --> 00:07:45,577
This will be our means of getting
BK Group's corporate identity project.
113
00:07:45,848 --> 00:07:47,142
Beyond immediate sales figures...
114
00:07:47,215 --> 00:07:49,408
Will Mr. Baek put that in writing?
115
00:07:49,503 --> 00:07:51,007
What guarantee do you have?
116
00:07:51,087 --> 00:07:52,575
That's enough.
117
00:07:52,676 --> 00:07:56,161
In any case, BK Group gave us
the BK Home Tech ad
118
00:07:56,255 --> 00:07:58,538
when they have an agency
they usually work with.
119
00:07:58,784 --> 00:08:00,229
I'm sure it wasn't a random move.
120
00:08:00,310 --> 00:08:03,240
I know you want to defend your son,
121
00:08:03,304 --> 00:08:05,190
but the higher-ups won't let us off the hook.
122
00:08:05,484 --> 00:08:08,303
You drained the company coffers,
so they want you make up the losses.
123
00:08:08,714 --> 00:08:11,661
If something goes wrong this time,
124
00:08:12,373 --> 00:08:15,253
one of you will have to
be held accountable.
125
00:08:25,719 --> 00:08:27,402
[BK Home Tech Marketing Plan]
126
00:08:28,117 --> 00:08:31,230
Today we will start working on
the BK Home Tech marketing plan.
127
00:08:32,991 --> 00:08:36,580
One of BK's demands is punctuality.
128
00:08:37,244 --> 00:08:41,337
We're on a tight schedule,
so we need to work very fast.
129
00:08:45,696 --> 00:08:47,013
Okay.
130
00:08:47,171 --> 00:08:49,630
The flower is the product.
131
00:08:49,841 --> 00:08:51,649
What does the flower need to survive?
132
00:08:51,947 --> 00:08:54,523
Sunlight.
133
00:08:54,622 --> 00:08:56,728
A pot. Soil.
134
00:08:56,793 --> 00:08:59,065
Water. Fertilizer.
135
00:08:59,170 --> 00:09:04,694
An ad is all these things combined,
making the flower its most beautiful.
136
00:09:05,728 --> 00:09:08,121
Why don't you do a better job
with the flowers you have?
137
00:09:09,084 --> 00:09:10,313
Geez.
138
00:09:10,451 --> 00:09:13,202
I'm being very serious right now.
139
00:09:13,503 --> 00:09:14,909
Focus.
140
00:09:15,402 --> 00:09:18,779
USP. What does it stand for?
141
00:09:19,037 --> 00:09:21,402
Unique selling propositon.
142
00:09:22,444 --> 00:09:26,044
What are the unique
selling points of this product?
143
00:09:26,144 --> 00:09:28,769
Lee Taebaek, what are
the merits of a thermos?
144
00:09:28,817 --> 00:09:29,849
Okay.
145
00:09:29,946 --> 00:09:34,326
It keeps water hot or cold for a long time.
146
00:09:34,386 --> 00:09:38,184
It is also light and portable,
and curbs the use of disposable cups.
147
00:09:38,258 --> 00:09:40,446
Why make things so complicated?
148
00:09:40,767 --> 00:09:45,404
Get a top star like Jang Dong Gun
to frolic around in the snow
149
00:09:45,902 --> 00:09:49,592
and have him drink hot coffee
from a Century thermos. The end.
150
00:09:50,352 --> 00:09:55,094
Ms. Gong, why don't you
go back to filing your nails?
151
00:09:55,232 --> 00:09:56,369
It's not a bad idea.
152
00:09:56,421 --> 00:09:59,811
Could I do the music for the ad?
Hip-hop would be perfect.
153
00:09:59,870 --> 00:10:03,153
I'll be in the ad.
My dream is to be a stuntman.
154
00:10:05,200 --> 00:10:06,378
So let's put everything together.
155
00:10:06,432 --> 00:10:10,465
Jang Dong Gun frolics in the snow
with hip-hop music playing.
156
00:10:10,537 --> 00:10:13,803
Hassan appears as the bad guy and
opens a thermos, and they fight.
157
00:10:13,964 --> 00:10:16,053
They become friends and
drink from the same thermos?
158
00:10:16,116 --> 00:10:17,059
- Awesome.
- Good!
159
00:10:17,140 --> 00:10:19,432
It's good. Let's go with that.
160
00:10:22,708 --> 00:10:25,162
Nothing will come out of
dilly-dallying around here.
161
00:10:25,228 --> 00:10:26,410
What will you do now?
162
00:10:26,497 --> 00:10:28,588
I'm heading over to Century Thermos.
163
00:10:28,759 --> 00:10:31,739
Oh, right. I forgot
the very basics of advertising.
164
00:10:31,950 --> 00:10:32,725
The basics?
165
00:10:32,791 --> 00:10:34,012
Who buys the products?
166
00:10:34,051 --> 00:10:36,077
Consumers, right?
And who buys the ads?
167
00:10:36,187 --> 00:10:37,937
Businesses.
168
00:10:38,061 --> 00:10:41,784
How can we win the hearts of consumers
without winning the heart of our client?
169
00:10:42,179 --> 00:10:43,984
I've been away from advertising
for too long.
170
00:10:44,048 --> 00:10:46,069
What are you planning to do?
171
00:10:46,385 --> 00:10:47,759
Duh.
172
00:10:47,829 --> 00:10:51,224
We're all heading over to Century Thermos.
173
00:11:03,855 --> 00:11:06,549
The best ideas come from
where the action is.
174
00:11:07,035 --> 00:11:08,776
That's our company's philosophy.
175
00:11:08,974 --> 00:11:13,806
We'd like to work here until we decide
what to do for the TV commercial.
176
00:11:15,076 --> 00:11:18,057
I have no objections
if you want to work for free.
177
00:11:18,634 --> 00:11:20,366
In that case,
178
00:11:20,697 --> 00:11:23,090
you two go to the warehouse.
179
00:11:23,784 --> 00:11:25,479
And you, to accounting.
180
00:11:25,734 --> 00:11:29,934
And you will clean the restrooms.
181
00:11:30,096 --> 00:11:31,828
Pardon? Why?
182
00:11:31,920 --> 00:11:34,958
What do you mean, why?
You look the part.
183
00:11:35,126 --> 00:11:36,624
Appearances can be misleading.
184
00:11:36,748 --> 00:11:39,450
My mother raised me like a prince.
185
00:11:39,632 --> 00:11:43,170
Fine. Then go to the kitchen.
186
00:11:43,327 --> 00:11:45,628
- And you...
- I already have a post.
187
00:11:45,724 --> 00:11:47,446
Who says?
188
00:11:48,584 --> 00:11:49,980
Nice to meet you, sir.
189
00:11:50,646 --> 00:11:53,261
I'm your new personal assistant.
190
00:11:53,412 --> 00:11:54,265
Personal assistant?
191
00:11:54,302 --> 00:11:58,599
I'll stay right by your side
to learn the workings of your mind.
192
00:12:00,065 --> 00:12:01,871
You're a nut job.
193
00:12:02,032 --> 00:12:04,419
What's keeping you? Get to work.
194
00:12:04,714 --> 00:12:06,135
Yes.
195
00:12:21,843 --> 00:12:24,047
[Life is harsh
Tears
Emotional Appeal]
196
00:12:50,045 --> 00:12:52,022
Goodness gracious.
197
00:12:52,102 --> 00:12:54,244
Why must I keep repeating myself?
198
00:12:54,339 --> 00:12:57,172
How many times must I tell you
not to use this?
199
00:12:57,253 --> 00:12:58,866
Move, move.
200
00:13:01,926 --> 00:13:04,568
Did you look into Century Thermos?
201
00:13:05,330 --> 00:13:06,081
Yes.
202
00:13:06,211 --> 00:13:09,081
They're also planning a TV commercial.
203
00:13:09,400 --> 00:13:10,722
Which agency?
204
00:13:10,810 --> 00:13:13,769
It's not an ad agency per se.
It's a tiny company.
205
00:13:13,922 --> 00:13:15,719
The president is Ma Jinga,
206
00:13:15,822 --> 00:13:18,837
who apparently used to be
a big name in the ad industry.
207
00:13:19,170 --> 00:13:21,351
He even worked at Geum San Ad
at one point.
208
00:13:22,002 --> 00:13:23,059
Is that all?
209
00:13:23,149 --> 00:13:24,927
There's one more thing.
210
00:13:25,241 --> 00:13:28,156
Mr. Lee Taebaek works for that company.
211
00:13:29,826 --> 00:13:33,729
He seems to be quite close
to Ms. Baek Jiyun,
212
00:13:34,755 --> 00:13:38,634
so shouldn't we exclude
Ms. Baek from this project?
213
00:13:41,147 --> 00:13:43,147
I'll deal with that as I see fit.
214
00:13:44,756 --> 00:13:46,161
Thank you.
215
00:13:47,373 --> 00:13:48,683
Right.
216
00:13:49,206 --> 00:13:54,219
Also, there's a public awareness ad
Mr. Lee Taebaek made.
217
00:13:54,557 --> 00:13:57,321
I think you should see it.
218
00:13:57,433 --> 00:13:58,532
I'm not interested.
219
00:13:58,600 --> 00:14:01,886
The ad generated quite
a bit of public interest
220
00:14:02,095 --> 00:14:04,859
and helped boost donations
for the homeless.
221
00:14:14,311 --> 00:14:17,105
The company may be small,
but it's not to be underestimated.
222
00:14:25,395 --> 00:14:26,781
Over there, please.
223
00:14:26,885 --> 00:14:28,103
Sure.
224
00:14:32,222 --> 00:14:33,236
Ms. Baek.
225
00:14:33,382 --> 00:14:34,604
Yes?
226
00:14:38,262 --> 00:14:40,450
You've seen this ad, right?
227
00:14:41,210 --> 00:14:42,016
Yes.
228
00:14:42,113 --> 00:14:46,153
Is this another joint effort by
you and Mr. Lee Taebaek?
229
00:14:46,314 --> 00:14:49,930
No. Mr. Lee did both
the design and the copy.
230
00:14:53,462 --> 00:14:57,004
It's quite ingenious and very authentic.
231
00:14:57,478 --> 00:14:59,899
Frankly, I was taken aback.
232
00:15:00,413 --> 00:15:05,001
He apparently lived on the streets
with the homeless for inspiration.
233
00:15:06,627 --> 00:15:12,103
I look forward to what he'll do with
the ad for our client's competitor.
234
00:15:13,805 --> 00:15:17,244
Please don't leave my side
for the time being.
235
00:15:18,280 --> 00:15:18,841
Pardon?
236
00:15:18,920 --> 00:15:22,671
I'd like your assistance
throughout this project.
237
00:15:22,819 --> 00:15:25,436
Consider yourself my personal assistant.
238
00:15:26,663 --> 00:15:27,844
Yes, sir.
239
00:15:27,958 --> 00:15:30,187
Given how closely
we'll be working together,
240
00:15:30,287 --> 00:15:32,866
information security is crucial.
241
00:15:34,085 --> 00:15:35,330
Yes.
242
00:15:36,992 --> 00:15:40,361
Mr. Lee Taebaek's agency is making
the ad for our client's rival.
243
00:15:40,587 --> 00:15:42,376
So until this project is over,
244
00:15:43,522 --> 00:15:45,549
it would be best to avoid
meeting with him.
245
00:15:48,953 --> 00:15:51,090
You need to eat a lot
if you're going to work late.
246
00:15:51,215 --> 00:15:53,040
I'm so tired these days.
247
00:15:53,137 --> 00:15:55,485
Hey, Taebaek!
248
00:15:58,240 --> 00:15:59,557
How's the job? Is it manageable?
249
00:15:59,674 --> 00:16:00,646
Of course.
250
00:16:00,757 --> 00:16:02,881
Anything's better than being homeless.
251
00:16:02,945 --> 00:16:04,562
This is heaven.
252
00:16:05,029 --> 00:16:06,084
Thanks, Taebaek.
253
00:16:06,174 --> 00:16:08,109
Don't mention it.
254
00:16:08,281 --> 00:16:09,165
Huh?
255
00:16:09,265 --> 00:16:11,225
Stop the elevator!
256
00:16:13,121 --> 00:16:14,384
What is it?
257
00:16:14,544 --> 00:16:16,974
This elevator is for those with disabilities.
258
00:16:17,148 --> 00:16:21,017
You seem perfectly healthy,
so please use the stairs.
259
00:16:21,131 --> 00:16:22,876
Mind your own business.
260
00:16:23,264 --> 00:16:24,704
What?
261
00:16:25,027 --> 00:16:27,280
You're young and healthy,
so please get out.
262
00:16:27,384 --> 00:16:28,806
Get out.
263
00:16:30,285 --> 00:16:32,081
What kind of person...
264
00:16:33,174 --> 00:16:34,067
Are you okay?
265
00:16:34,116 --> 00:16:35,452
Yes, I'm fine.
266
00:16:35,609 --> 00:16:37,706
Who does he think he is?
267
00:16:38,474 --> 00:16:41,032
He seems to be from BK Group.
268
00:16:41,265 --> 00:16:43,521
You're in for a surprise, pal.
269
00:16:51,481 --> 00:16:54,811
Stop being so stubborn.
I know the company is struggling.
270
00:16:54,891 --> 00:16:56,221
Be quiet!
271
00:16:56,313 --> 00:16:58,575
Don't ever come back if
you're going to be like this.
272
00:17:03,681 --> 00:17:04,567
Who are you?
273
00:17:04,647 --> 00:17:05,963
Who am I? His personal assistant.
274
00:17:06,060 --> 00:17:07,423
Come here.
275
00:17:08,109 --> 00:17:10,622
- Are you an ex-thug too?
- What?
276
00:17:11,183 --> 00:17:13,846
Stop hiring shady characters.
277
00:17:14,049 --> 00:17:16,500
Bums, thugs, the handicapped...
278
00:17:16,780 --> 00:17:19,397
Does this really make you happy, father?
279
00:17:20,403 --> 00:17:23,429
You're so magnanimous with strangers,
280
00:17:23,502 --> 00:17:26,138
but you won't let your
only son lead a happy life.
281
00:17:26,227 --> 00:17:28,252
I never stopped you from being happy,
282
00:17:28,345 --> 00:17:30,890
and I never asked you to meddle in my life.
283
00:17:30,991 --> 00:17:35,757
Just sell it and enjoy
your life with that money.
284
00:17:36,313 --> 00:17:38,007
Excuse me, sir.
285
00:17:38,133 --> 00:17:41,005
I'm sorry to meddle in your family affairs,
286
00:17:41,779 --> 00:17:46,170
but how can you ask your father to sell
a company he's dedicated his life to?
287
00:17:46,235 --> 00:17:47,932
I work for BK.
288
00:17:48,300 --> 00:17:50,355
Do you have any idea what
pressure I'm under?
289
00:17:50,458 --> 00:17:51,846
Just give up and go.
290
00:17:51,988 --> 00:17:54,663
You don't stand a chance against BK.
291
00:17:54,783 --> 00:17:56,106
No matter how stubborn you are,
292
00:17:56,212 --> 00:17:58,289
the folks at BK won't leave you alone.
293
00:17:58,370 --> 00:18:03,396
You're my only son,
yet you don't know me at all.
294
00:18:04,079 --> 00:18:06,582
We're done here. Go now.
295
00:18:27,673 --> 00:18:32,542
I don't get why your son works for BK
instead of your great company.
296
00:18:32,953 --> 00:18:38,484
Would you want to work under
a demanding father like me?
297
00:18:39,494 --> 00:18:42,447
I suppose it wouldn't be
an easy decision for me either.
298
00:18:42,977 --> 00:18:45,080
This is all my fault.
299
00:18:45,385 --> 00:18:48,069
I've always run around
trying to help others,
300
00:18:48,304 --> 00:18:52,524
but I didn't pay enough attention
to my one and only son.
301
00:18:57,611 --> 00:19:00,526
Do you like marathons, by any chance?
302
00:19:01,160 --> 00:19:02,500
No, sir.
303
00:19:02,943 --> 00:19:06,107
I'm a huge fan of marathons.
304
00:19:06,185 --> 00:19:08,995
I even completed 10 full marathons.
305
00:19:10,235 --> 00:19:12,802
My son's hobby is marathon
running as well.
306
00:19:12,905 --> 00:19:14,809
He got it from me.
307
00:19:15,428 --> 00:19:18,294
I saw the photos in your office.
308
00:19:19,503 --> 00:19:22,022
When my son was in college,
309
00:19:22,185 --> 00:19:25,449
we used to enter marathons together.
310
00:19:27,251 --> 00:19:30,413
I don't know if we'll ever
get to do that again.
311
00:19:58,440 --> 00:19:59,736
Are you tired?
312
00:19:59,890 --> 00:20:01,725
No, my eyes just feel dry.
313
00:20:01,832 --> 00:20:03,207
I'm fine.
314
00:20:03,608 --> 00:20:05,621
Shall we take a break?
Would you like coffee?
315
00:20:05,727 --> 00:20:07,921
- I'll go and get it.
- No.
316
00:20:09,215 --> 00:20:11,670
It's my treat tonight.
317
00:20:42,816 --> 00:20:44,194
Try it.
318
00:20:50,302 --> 00:20:51,847
It's good.
319
00:20:52,555 --> 00:20:54,750
It's Yemen Mocha Mattari coffee.
320
00:20:54,941 --> 00:21:00,173
It's considered the baroness of coffees
for its rich, deep flavor.
321
00:21:02,206 --> 00:21:06,647
I feel like a baroness drinking this.
322
00:21:12,706 --> 00:21:14,988
You must really like coffee.
323
00:21:15,611 --> 00:21:17,641
I like it as much as advertising.
324
00:21:17,791 --> 00:21:20,901
Advertising and coffee are similar.
325
00:21:21,353 --> 00:21:22,992
In what way?
326
00:21:23,476 --> 00:21:26,656
They're both stimulating and addictive,
327
00:21:27,787 --> 00:21:29,667
and they make you lose sleep.
328
00:21:37,666 --> 00:21:40,611
What's your favorite pastime?
329
00:21:40,741 --> 00:21:43,528
It must be stressful being an intern.
330
00:21:44,654 --> 00:21:48,215
I enjoy climbing, though I can't
do much of it these days.
331
00:21:48,431 --> 00:21:50,729
Climbing? You mean rock climbing?
332
00:21:50,869 --> 00:21:52,202
Yes.
333
00:21:52,525 --> 00:21:58,223
Thanks to my hobby, I was behind
the vertical installation of Daesung's ad.
334
00:21:59,793 --> 00:22:02,876
I'll have to get a few pointers
from you one of these days.
335
00:22:03,436 --> 00:22:07,244
A lesson will cost you a cup of coffee.
336
00:22:16,164 --> 00:22:19,860
You said you were friends
with Mr. Lee Taebaek...
337
00:22:20,093 --> 00:22:23,276
Do you have a boyfriend?
338
00:22:23,927 --> 00:22:25,829
No, I don't.
339
00:22:26,866 --> 00:22:28,515
That's a relief.
340
00:22:33,217 --> 00:22:36,142
Aren't you curious whether
or not I'm seeing someone?
341
00:22:40,362 --> 00:22:42,387
I don't have a girlfriend,
342
00:22:43,288 --> 00:22:46,539
but I've become interested
in someone as of late.
343
00:22:53,030 --> 00:22:54,688
Excuse me.
344
00:23:05,951 --> 00:23:07,094
Taebaek.
345
00:23:07,189 --> 00:23:08,229
Are you busy?
346
00:23:08,329 --> 00:23:10,383
If you're free, how about dinner?
347
00:23:11,474 --> 00:23:13,304
I don't think I can make it.
348
00:23:13,396 --> 00:23:15,785
I have to work late on an ad project.
349
00:23:16,281 --> 00:23:18,072
For BK?
350
00:23:20,989 --> 00:23:22,533
No.
351
00:23:23,730 --> 00:23:25,535
Let's have dinner another time.
352
00:23:25,655 --> 00:23:29,509
Why do they always make you
work late and pull all-nighters?
353
00:23:29,669 --> 00:23:32,830
No matter how busy you are,
don't skip meals.
354
00:23:33,079 --> 00:23:34,992
Talk to you later.
355
00:24:01,871 --> 00:24:03,957
Enjoy the stew.
356
00:24:04,133 --> 00:24:08,127
Mr. Ma, thank you for
taking care of Taebaek.
357
00:24:08,233 --> 00:24:11,431
He's a handful,
358
00:24:12,567 --> 00:24:14,761
but he also makes life fun.
359
00:24:14,849 --> 00:24:16,451
Thank you so much.
360
00:24:20,357 --> 00:24:22,954
You probably had a long day.
Eat your fill.
361
00:24:23,073 --> 00:24:24,554
Thank you.
362
00:24:25,135 --> 00:24:26,583
You're welcome.
363
00:24:28,458 --> 00:24:29,996
What's this?
364
00:24:30,177 --> 00:24:32,124
What's up with the meat allocation?
365
00:24:32,235 --> 00:24:34,217
The amount of meat you get is random, okay?
366
00:24:34,500 --> 00:24:37,116
Consider it fate and just deal with it.
367
00:24:37,933 --> 00:24:39,621
We can swap.
368
00:24:48,724 --> 00:24:50,725
Ms. Gong, swap with me.
369
00:24:50,892 --> 00:24:52,364
What?
370
00:24:52,795 --> 00:24:54,442
Taebaek, why aren't you eating?
371
00:24:54,586 --> 00:24:56,311
No appetite?
372
00:24:56,485 --> 00:24:59,570
It's not that, but I feel like
I'm so close to a brilliant idea.
373
00:24:59,707 --> 00:25:00,861
Don't mind me.
374
00:25:00,970 --> 00:25:02,801
Hurry up and eat.
375
00:25:04,649 --> 00:25:05,920
Listen, kiddo.
376
00:25:06,024 --> 00:25:08,656
You can't force an idea out of yourself.
377
00:25:09,464 --> 00:25:12,801
How many times must I tell you
an idea is discovered, not made?
378
00:25:12,885 --> 00:25:14,347
Hurry up and eat.
379
00:25:14,406 --> 00:25:18,161
It's not my stomach but my mind
that's hungry right now.
380
00:25:18,266 --> 00:25:20,950
I'll feel full once I come up
with a striking idea.
381
00:25:21,090 --> 00:25:25,285
How can you expect
to get inspired like this?
382
00:25:25,466 --> 00:25:28,719
You need to approach it with
your heart, not your mind.
383
00:25:29,926 --> 00:25:30,851
With my heart?
384
00:25:30,949 --> 00:25:32,926
Oh, man. The stew's getting cold.
385
00:25:33,395 --> 00:25:34,555
Listen up.
386
00:25:34,673 --> 00:25:37,559
There's something called
the brand story strategy.
387
00:25:38,078 --> 00:25:39,510
You see, consumers
388
00:25:39,583 --> 00:25:43,319
think they're just buying a product,
but in reality, they're buying a brand,
389
00:25:43,444 --> 00:25:46,151
as well as the story that comprises the brand.
390
00:25:46,244 --> 00:25:50,451
Why? Because the story contains
a dream and an emotional aspect.
391
00:25:50,689 --> 00:25:57,109
That's why a story needs a dream and
an emotional aspect. Understand?
392
00:25:59,717 --> 00:26:04,526
[Dream
Emotion]
393
00:26:04,740 --> 00:26:07,287
When my son was in college,
394
00:26:07,456 --> 00:26:10,715
we used to enter marathons together.
395
00:26:12,491 --> 00:26:15,656
I don't know if we'll ever
get to do that again.
396
00:26:29,459 --> 00:26:30,540
It's here!
397
00:26:30,621 --> 00:26:31,549
Good grief.
398
00:26:31,627 --> 00:26:33,640
The idea!
399
00:26:33,867 --> 00:26:37,182
[Century Thermos]
400
00:26:37,249 --> 00:26:39,084
[Century Thermos Ad Proposal]
401
00:26:39,969 --> 00:26:45,244
Father and son are running in
a marathon in the scorching heat.
402
00:26:46,950 --> 00:26:49,165
The aging father struggles.
403
00:26:49,399 --> 00:26:51,475
But he can't give up,
404
00:26:51,981 --> 00:26:56,830
because he's his son's pacemaker.
405
00:26:58,015 --> 00:27:02,394
The father musters all his strength
to fulfill his role as pacemaker.
406
00:27:03,109 --> 00:27:07,754
He hands his son a thermos of
ice water as his son keeps going.
407
00:27:08,604 --> 00:27:13,439
The son, drenched in sweat,
drinks the water and douses his head.
408
00:27:14,736 --> 00:27:19,096
They nod at each other,
and the son continues ahead.
409
00:27:19,738 --> 00:27:23,443
The father is proud of his son for
running tirelessly just like him.
410
00:27:23,559 --> 00:27:24,911
Son.
411
00:27:25,286 --> 00:27:27,242
You don't run with your legs.
412
00:27:27,376 --> 00:27:29,688
You have to run with your soul.
413
00:27:30,714 --> 00:27:34,137
As the father roots for his son,
414
00:27:34,213 --> 00:27:36,757
the main copy appears above him.
415
00:27:37,397 --> 00:27:40,590
My life's pacemaker,
416
00:27:41,239 --> 00:27:44,039
Century Thermos.
417
00:27:44,160 --> 00:27:45,921
[My life's pacemaker, Century Thermos]
418
00:28:08,334 --> 00:28:10,053
It's good.
419
00:28:15,071 --> 00:28:16,465
Make it work.
420
00:28:16,528 --> 00:28:18,867
You know what happens
if you mess up, don't you?
421
00:28:19,133 --> 00:28:21,615
Yes, sir. Salt in our faces.
422
00:28:24,095 --> 00:28:27,024
What's keeping you?
Time is money. Run along.
423
00:28:41,878 --> 00:28:43,387
What is it?
424
00:28:43,483 --> 00:28:44,823
Um...
425
00:28:45,219 --> 00:28:48,644
The bank called about the loan payment.
426
00:28:48,987 --> 00:28:51,729
What did they say?
They can't give us an extension?
427
00:28:52,294 --> 00:28:56,342
It looks like BK Group
must have pressured them.
428
00:28:59,942 --> 00:29:02,583
I'll have to visit the bank myself.
429
00:29:03,273 --> 00:29:04,515
Alright. Get back to work.
430
00:29:04,594 --> 00:29:06,155
Yes, sir.
431
00:29:18,471 --> 00:29:20,435
I saw the marketing plan.
432
00:29:20,939 --> 00:29:22,315
I liked it.
433
00:29:22,620 --> 00:29:23,894
Thank you, sir.
434
00:29:24,112 --> 00:29:26,192
Let me know if you need anything else.
435
00:29:27,208 --> 00:29:28,642
Is the budget adequate?
436
00:29:28,711 --> 00:29:32,483
We're planning to put everything
into the TV commercial.
437
00:29:34,637 --> 00:29:37,367
$3 million won't do, will it?
438
00:29:39,417 --> 00:29:41,306
Use another $2 million.
439
00:29:43,147 --> 00:29:46,284
I want you to start a gust,
not just a little wind.
440
00:29:50,158 --> 00:29:51,621
Let's eat.
441
00:30:01,093 --> 00:30:06,095
Did you take a look at the file I sent you?
442
00:30:06,669 --> 00:30:07,992
Yes.
443
00:30:10,668 --> 00:30:12,965
I saw it, but...
444
00:30:11,005 --> 00:30:12,965
[EBC Producer Lee Hyeonu]
445
00:30:16,391 --> 00:30:19,126
Eat this with the kids.
446
00:30:27,120 --> 00:30:30,236
The cake looks delicious.
447
00:30:31,865 --> 00:30:34,794
We look forward to the show.
448
00:30:43,862 --> 00:30:48,019
The media team is not in charge of
the production or celebrity lists.
449
00:30:52,072 --> 00:30:54,412
Is this for the BK thermos TV ad?
450
00:30:55,591 --> 00:30:58,424
You're not as smart as you look.
451
00:30:59,155 --> 00:31:01,275
Are you still not sure about
your new job duties,
452
00:31:01,992 --> 00:31:04,623
or are you neglecting them on purpose?
453
00:31:06,720 --> 00:31:08,308
That's not it, sir.
454
00:31:08,894 --> 00:31:12,439
After your stint in the
hotshot creative department,
455
00:31:12,581 --> 00:31:14,169
the media team must seem like a joke.
456
00:31:15,537 --> 00:31:16,879
I'm sorry, sir.
457
00:31:16,963 --> 00:31:19,829
You seem to have moved to
the Director Kang camp.
458
00:31:21,611 --> 00:31:23,978
If you want a rope to get you
up to the top,
459
00:31:24,102 --> 00:31:26,294
you shouldn't latch on to one
that's weak and frayed.
460
00:31:26,664 --> 00:31:29,833
Director Kang is no longer
your immediate supervisor.
461
00:31:30,930 --> 00:31:32,833
You now report to me.
462
00:31:33,125 --> 00:31:34,555
Got it?
463
00:31:53,872 --> 00:31:58,173
We have a budget of $100,000
for this TV ad.
464
00:32:00,285 --> 00:32:02,928
A smartphone ad generally
gets over $50 million,
465
00:32:03,026 --> 00:32:04,674
so you could say we have a paltry sum.
466
00:32:04,743 --> 00:32:09,999
But the budget doesn't
determine the value of an ad.
467
00:32:10,344 --> 00:32:15,923
A good ad is not about money,
but a brilliant truth.
468
00:32:16,046 --> 00:32:18,494
But even a brilliant truth
requires money to shine.
469
00:32:18,550 --> 00:32:20,930
With $100,000, we can't cast a celebrity.
470
00:32:21,045 --> 00:32:22,563
I doubt we can air on a national network.
471
00:32:22,650 --> 00:32:25,535
We might manage to get a
morning slot on a cable network.
472
00:32:25,641 --> 00:32:27,769
But would putting out an ad
like this be effective?
473
00:32:27,848 --> 00:32:29,992
A shoddy ad could make
the product seem low-quality.
474
00:32:30,059 --> 00:32:32,748
That's why casting is pivotal.
475
00:32:33,207 --> 00:32:38,896
We need actors who are inexpensive,
but perfect for the concept of our ad.
476
00:32:39,682 --> 00:32:41,935
Do you have someone in mind?
477
00:32:42,368 --> 00:32:44,827
I know the perfect people.
478
00:32:44,961 --> 00:32:47,342
No wonder you're a legend
in the ad industry.
479
00:32:47,439 --> 00:32:49,730
- Who are they?
- Ichan and me.
480
00:32:51,560 --> 00:32:57,498
The concept of this ad can only shine
with a real father-son duo.
481
00:32:57,545 --> 00:32:59,814
- I might be okay, but not you.
- Why not?
482
00:32:59,885 --> 00:33:03,661
With your looks, you could bring
Century Thermos to ruin.
483
00:33:03,770 --> 00:33:07,219
Frankly, your looks aren't very appealing.
484
00:33:07,377 --> 00:33:10,746
See? Your looks are
universally unappealing.
485
00:33:14,089 --> 00:33:15,498
Watch it.
486
00:33:15,742 --> 00:33:17,965
I think I look warm and cuddly.
487
00:33:18,277 --> 00:33:21,415
Since the proposal got the green light,
488
00:33:21,547 --> 00:33:23,545
shouldn't we celebrate?
489
00:33:23,682 --> 00:33:24,557
How about grilled pork belly?
490
00:33:24,609 --> 00:33:25,520
I'm in. I'm in.
491
00:33:25,624 --> 00:33:28,154
I can't come.
I have to meet someone tonight.
492
00:33:28,299 --> 00:33:29,443
Who?
493
00:33:29,508 --> 00:33:31,551
It's Ms. Baek Coffee, right?
494
00:33:31,671 --> 00:33:33,949
It's my first ad proposal.
I need to brief her.
495
00:33:34,717 --> 00:33:37,056
Information security is
everything in advertising.
496
00:33:37,219 --> 00:33:39,049
Why show our proposal
to a Geum San employee?
497
00:33:39,135 --> 00:33:41,710
Baek Coffee is physically
working for Geum San Ad,
498
00:33:41,789 --> 00:33:44,037
but she's on our side in spirit.
499
00:33:44,179 --> 00:33:47,279
Get me a printout of that
design concept again.
500
00:33:48,279 --> 00:33:53,317
Ms. Ko got us prime-time slots on
all the major national networks.
501
00:33:54,231 --> 00:33:56,065
Are we all set to shoot the commercial?
502
00:33:56,183 --> 00:33:58,912
James Mun will be starring,
and Ryu will be directing.
503
00:33:59,020 --> 00:34:02,191
What else do we need?
We've got it made.
504
00:34:03,076 --> 00:34:04,940
Perfect.
505
00:34:08,668 --> 00:34:11,561
I'm out front.
Can you come down for a sec?
506
00:34:24,989 --> 00:34:27,346
What brings you here?
Is something wrong?
507
00:34:27,442 --> 00:34:29,078
I have something for you.
508
00:34:29,171 --> 00:34:30,570
What is it?
509
00:34:30,986 --> 00:34:33,823
King of late-night snacks, the sandwich.
510
00:34:36,566 --> 00:34:40,964
And hot coffee, which will
bring you clarity of mind.
511
00:34:42,533 --> 00:34:44,164
Also,
512
00:34:45,642 --> 00:34:48,240
Lee Taebaek's very first TV commercial.
513
00:34:48,706 --> 00:34:50,134
What's this?
514
00:34:50,361 --> 00:34:52,075
We got the green light from Mr. Nam today.
515
00:34:52,198 --> 00:34:53,756
I wanted your approval too.
516
00:34:53,871 --> 00:34:57,851
Look. Isn't it good?
Awesome, right? Take a look.
517
00:35:00,989 --> 00:35:02,603
What are you doing here?
518
00:35:05,732 --> 00:35:07,496
I have no business with you.
519
00:35:09,689 --> 00:35:11,485
Are you here to see Ms. Baek Jiyun?
520
00:35:11,855 --> 00:35:13,959
Ms. Baek, what's going on?
521
00:35:14,060 --> 00:35:14,936
Director Kang, it's...
522
00:35:15,004 --> 00:35:17,742
What's it to you whom
she chooses to see?
523
00:35:17,940 --> 00:35:20,553
Does Geum San Ad poke its nose
into employees' personal lives?
524
00:35:20,667 --> 00:35:22,607
It's not like that, Taebaek.
Let me explain.
525
00:35:22,648 --> 00:35:24,261
At times, yes.
526
00:35:24,357 --> 00:35:25,070
What?
527
00:35:25,154 --> 00:35:29,365
Your company and mine are working
on ads for market competitors.
528
00:35:30,207 --> 00:35:34,381
Geum San Ad's Creative Team 2 is
working on an ad for BK Home Tech,
529
00:35:34,493 --> 00:35:36,782
and Ms. Baek Jiyun is on that team.
530
00:35:40,779 --> 00:35:43,687
I'm sorry. I couldn't tell you
for security reasons.
531
00:35:46,322 --> 00:35:48,539
- Taebaek.
- Ms. Baek.
532
00:35:48,912 --> 00:35:50,514
You should go back up.
533
00:35:57,068 --> 00:35:58,354
No.
534
00:35:59,007 --> 00:36:00,569
I'll go.
535
00:36:21,786 --> 00:36:24,151
Don't you want to see how
our ad's turned out?
536
00:36:24,315 --> 00:36:28,264
This is the first collaboration piece
of Lee Ganpan and Baek Coffee.
537
00:36:28,365 --> 00:36:31,744
When I see you,
I feel like rooting for you.
538
00:36:31,804 --> 00:36:35,223
Go, go, our team.
Something like that.
539
00:36:48,455 --> 00:36:51,314
You shouldn't feel apologetic
toward Mr. Lee Taebaek.
540
00:36:52,670 --> 00:36:55,536
Once you sign with a client,
it's your professional duty
541
00:36:55,644 --> 00:36:59,607
and your duty to the client to ensure
the security of the project.
542
00:37:00,597 --> 00:37:01,801
Yes.
543
00:37:01,917 --> 00:37:04,304
Please act more professional
from now on.
544
00:37:05,702 --> 00:37:07,990
I'm sorry. I'll be more careful.
545
00:37:25,170 --> 00:37:27,243
Everything went well today.
546
00:37:27,966 --> 00:37:30,732
It'll go on air right away.
547
00:37:31,208 --> 00:37:32,552
Good job.
548
00:37:32,702 --> 00:37:37,677
Mr. Baek is someone who rarely
gives second chances.
549
00:37:38,398 --> 00:37:43,226
I don't think we can leave anything
to chance with this project.
550
00:37:43,438 --> 00:37:44,645
What do you mean?
551
00:37:44,715 --> 00:37:48,490
Ms. Baek Jiyun is still
a cause of concern for me.
552
00:37:49,139 --> 00:37:54,312
If you're worried about her friendship with
Mr. Lee Taebaek, I took care of that.
553
00:37:56,712 --> 00:38:01,017
Ms. Baek must have made
a very good impression on you
554
00:38:02,214 --> 00:38:04,839
for you to take such
a special interest in her.
555
00:38:06,181 --> 00:38:10,094
Does this involve your personal feelings?
556
00:38:12,755 --> 00:38:14,803
Personal feelings?
557
00:38:16,244 --> 00:38:18,086
I suppose you could say so.
558
00:38:19,198 --> 00:38:22,806
I have everything riding
on this project as well.
559
00:38:23,306 --> 00:38:26,183
I won't let personal feelings
get in the way,
560
00:38:26,276 --> 00:38:27,967
so you need not worry.
561
00:38:32,887 --> 00:38:34,302
Very well then.
562
00:38:54,102 --> 00:38:55,338
Where is everybody?
563
00:38:55,438 --> 00:38:56,747
Karaoke.
564
00:38:58,597 --> 00:39:00,171
What are you doing?
565
00:39:00,471 --> 00:39:03,423
I'm thinking about who to cast.
566
00:39:06,562 --> 00:39:08,453
- Boss.
- What?
567
00:39:09,091 --> 00:39:13,956
Geum San Ad is doing BK Home Tech's ad.
568
00:39:15,155 --> 00:39:16,569
What?
569
00:39:17,161 --> 00:39:18,857
Maybe it's for the better.
570
00:39:19,265 --> 00:39:22,877
We can go head to head with BK and
Geum San Ad and crush them both.
571
00:39:23,510 --> 00:39:25,573
Objectively speaking,
572
00:39:25,943 --> 00:39:28,632
there's a 99% chance that
we'll be the ones getting crushed.
573
00:39:29,448 --> 00:39:31,991
You said BK's out to gobble
up Century, right?
574
00:39:33,332 --> 00:39:36,054
I bet they're going to put
a lot of money into their ad.
575
00:39:36,230 --> 00:39:39,595
You said the budget doesn't
determine the value of an ad.
576
00:39:41,686 --> 00:39:45,052
That's true.
Money alone doesn't make a good ad.
577
00:39:46,270 --> 00:39:48,859
But money can lure consumers.
578
00:39:50,117 --> 00:39:54,359
Judging from how BK has acted,
they may resort to underhanded tricks.
579
00:39:54,433 --> 00:39:57,441
But we can't just sit back
and let them have their way.
580
00:39:59,596 --> 00:40:01,826
No, we can't.
581
00:40:03,211 --> 00:40:06,759
Geum San Ad is bound
to cast a celebrity or two.
582
00:40:07,537 --> 00:40:09,653
If we want our ad to really stand out,
583
00:40:09,783 --> 00:40:12,159
we must cast ordinary people.
584
00:40:12,571 --> 00:40:15,661
Then we can set up the rivalry as
conglomerate versus small business,
585
00:40:16,106 --> 00:40:17,703
celebrity versus common people.
586
00:40:18,432 --> 00:40:21,014
We can make it a standoff
between fake and authentic.
587
00:40:21,826 --> 00:40:23,349
Ordinary people?
588
00:40:23,724 --> 00:40:25,519
Do you have someone in mind?
589
00:40:26,553 --> 00:40:28,651
I have the perfect twosome in mind,
590
00:40:29,940 --> 00:40:32,429
but it'll be very hard to cast them.
591
00:40:33,424 --> 00:40:37,070
Who are they?
You know how persuasive I can be.
592
00:40:37,386 --> 00:40:40,261
No way. It's ludicrous.
593
00:40:40,344 --> 00:40:44,160
Many small and medium business ads
star the companies' presidents.
594
00:40:44,260 --> 00:40:46,221
I'm sure you've seen ads like that.
595
00:40:48,504 --> 00:40:50,537
It's one thing for me to do it,
596
00:40:50,686 --> 00:40:52,318
but what about my son?
597
00:40:52,511 --> 00:40:56,507
He wants me to sell this company,
so why would he appear in our ad?
598
00:40:56,573 --> 00:40:58,796
If I talk your son into it,
we're good to go, right?
599
00:40:58,930 --> 00:41:02,449
So you've agreed to be in the ad,
and that's that.
600
00:41:02,523 --> 00:41:04,399
Where are you going?
601
00:41:04,642 --> 00:41:06,721
You said time was money.
602
00:41:07,009 --> 00:41:09,625
You know where I'm going.
I'll see you later.
603
00:41:19,584 --> 00:41:21,714
Nice weather.
604
00:41:22,045 --> 00:41:22,961
Who are you?
605
00:41:23,032 --> 00:41:24,500
I believe we've met.
606
00:41:24,609 --> 00:41:26,491
I'm President Nam's personal assistant.
607
00:41:29,422 --> 00:41:32,173
The overarching concept of our ad
is emotional engagement.
608
00:41:32,384 --> 00:41:35,659
And how can you emotionally engage viewers?
Through authenticity.
609
00:41:35,785 --> 00:41:36,910
Think about it.
610
00:41:37,010 --> 00:41:39,632
If the father is real, but the son isn't,
611
00:41:39,713 --> 00:41:42,051
how can the ad be emotionally engaging?
612
00:41:42,169 --> 00:41:43,973
You know very well who my employer is.
613
00:41:44,064 --> 00:41:45,248
I do.
614
00:41:45,364 --> 00:41:50,057
That's why we should make a killer ad
so that they can stop pressuring you.
615
00:41:50,234 --> 00:41:53,365
Both you and my father are crazy.
616
00:41:53,850 --> 00:41:56,532
Yes, we are crazy.
617
00:41:56,745 --> 00:42:00,203
I'm crazy about advertising,
and your father, about thermoses.
618
00:42:00,652 --> 00:42:03,485
I'll come and jog with you
every day until you say yes.
619
00:42:04,590 --> 00:42:06,621
Fine, be my guest.
620
00:42:07,425 --> 00:42:08,846
Hey, look.
621
00:42:09,169 --> 00:42:10,242
Okay, fine.
622
00:42:10,320 --> 00:42:12,951
I happen to be a pretty good runner.
623
00:42:23,565 --> 00:42:26,033
You're too fast.
624
00:42:30,682 --> 00:42:32,087
Too fast.
625
00:42:34,973 --> 00:42:37,319
I'm back.
626
00:42:38,231 --> 00:42:41,393
I think it's high time for you to say yes.
627
00:42:44,199 --> 00:42:47,397
If I beat you today,
you have to appear in the ad.
628
00:42:47,504 --> 00:42:48,918
I'm off.
629
00:42:53,204 --> 00:42:54,699
Too fast.
630
00:43:34,396 --> 00:43:36,121
Oh, right!
631
00:43:36,456 --> 00:43:38,300
Why didn't I think of it sooner?
632
00:43:38,461 --> 00:43:39,806
What do you have in mind?
633
00:43:39,861 --> 00:43:42,867
I must be a genius.
634
00:43:42,966 --> 00:43:44,743
Don't you guys think so too?
635
00:43:45,000 --> 00:43:47,120
What is it? Hurry up and tell us.
636
00:43:56,879 --> 00:43:58,197
Who are you?
637
00:43:58,711 --> 00:44:00,389
I'm Kim Mansu.
638
00:44:00,580 --> 00:44:03,062
You pushed me out of
the elevator that one time.
639
00:44:04,724 --> 00:44:07,304
I've been working at Century
for a month now.
640
00:44:08,355 --> 00:44:12,342
Thanks to your father, I'm working
instead of living on the street.
641
00:44:19,752 --> 00:44:23,380
My name is Song Jinsu.
This is my 12th year at Century.
642
00:44:23,465 --> 00:44:25,594
Why are you doing this to me?
643
00:44:26,132 --> 00:44:27,579
Because I'm grateful.
644
00:44:27,858 --> 00:44:31,965
I had eight convictions on my rap sheet,
and yet your father took me in.
645
00:44:32,031 --> 00:44:34,034
I'd be back in jail if not for him.
646
00:44:34,437 --> 00:44:39,049
And this month,
I became a deacon at our church.
647
00:44:41,172 --> 00:44:45,686
On his deathbed,
my father told President Nam
648
00:44:46,232 --> 00:44:49,632
he could die with peace of mind,
649
00:44:51,055 --> 00:44:53,121
knowing that I'd be in good hands.
650
00:44:53,698 --> 00:44:58,736
From then on, I've regarded
President Nam like a father.
651
00:45:05,489 --> 00:45:06,910
Who are you?
652
00:45:07,094 --> 00:45:10,675
What kind of sob story
do you have for me?
653
00:45:12,734 --> 00:45:15,338
What is it?
Go ahead and tell me!
654
00:45:15,485 --> 00:45:19,165
I'm President Ma of GRC,
the company doing Century's ad.
655
00:45:19,629 --> 00:45:22,884
Just like your father put his soul
into Century thermoses,
656
00:45:23,019 --> 00:45:26,764
I will put my all into Century's ad.
657
00:45:38,834 --> 00:45:42,713
Mr. Ma said that all I had to do was run.
658
00:45:43,726 --> 00:45:47,240
At your age, will you be able to run okay?
659
00:45:47,339 --> 00:45:51,631
Have you forgotten?
I always made better time than you.
660
00:46:06,695 --> 00:46:10,499
I'll make sure I get paid well
for appearing in the ad.
661
00:46:45,447 --> 00:46:48,323
Do you think you've worked hard
enough to stuff your faces?
662
00:46:48,412 --> 00:46:53,657
It's toilet cleaning duty for a week
if you don't finish all your food.
663
00:46:54,670 --> 00:46:55,771
Got it, sir.
664
00:46:55,892 --> 00:47:00,003
When water 95 degrees Celsius is
poured into industry leader A's thermos,
665
00:47:00,212 --> 00:47:02,529
- What is it?
- the water stays warm for six hours,
666
00:47:02,637 --> 00:47:06,550
but B's thermos kept the water
warm for over eight hours.
667
00:47:07,931 --> 00:47:10,776
When water is poured out of B's thermos,
668
00:47:10,909 --> 00:47:12,932
the stream of water doesn't spill.
669
00:47:13,056 --> 00:47:16,384
Thus, B's thermos performed better
in terms of safety as well.
670
00:47:19,363 --> 00:47:24,052
How dare they air a program
based on fabricated information?
671
00:47:24,681 --> 00:47:27,357
Where's Park? Manager Park!
672
00:47:29,145 --> 00:47:33,776
There must be a legal mandate on
the disclosure of product performance
673
00:47:33,839 --> 00:47:37,816
in terms of temperature, safety and
convenience to induce fair market pricing...
674
00:47:37,928 --> 00:47:38,923
Yes, Ms. Ko.
675
00:47:38,981 --> 00:47:40,867
The program's airing right now.
676
00:47:41,085 --> 00:47:43,352
I'm watching it. Good job.
677
00:47:43,577 --> 00:47:48,468
Negative articles and posts about Century will
circulate on the internet as of today too.
678
00:47:48,752 --> 00:47:50,902
It was all too easy.
679
00:47:51,305 --> 00:47:55,082
I talked to the president about
reinstating you as an AE.
680
00:47:55,774 --> 00:47:57,258
Thank you.
681
00:47:57,629 --> 00:47:59,659
I'll see you at the office.
682
00:47:59,833 --> 00:48:02,058
These test results were
government certified.
683
00:48:02,169 --> 00:48:06,142
How can you air something
that is contrary to proven data?
684
00:48:06,319 --> 00:48:09,808
How many times must I tell you
our test results came out differently?
685
00:48:09,878 --> 00:48:13,240
Do the tests again and redo the show.
686
00:48:13,333 --> 00:48:16,240
Have you ever seen our program
feature the same products twice?
687
00:48:16,820 --> 00:48:19,877
I'm busy right now,
so let's talk another time.
688
00:48:23,958 --> 00:48:25,227
Let it go.
689
00:48:26,090 --> 00:48:27,988
It won't be any use.
690
00:48:47,101 --> 00:48:48,592
I told you, didn't I?
691
00:48:48,676 --> 00:48:51,362
Our chances of getting crushed are 99%.
692
00:48:53,640 --> 00:48:56,461
But there's a 1% chance we might win.
693
00:48:57,555 --> 00:49:01,595
To me, that 1% is like 100%.
694
00:49:08,894 --> 00:49:10,513
[Baek Coffee]
695
00:49:18,179 --> 00:49:23,377
[Century Thermos]
696
00:49:54,560 --> 00:49:56,132
[Real-time Sales Revenue]
697
00:49:56,521 --> 00:49:59,462
Yeah! Cheers.
698
00:50:01,608 --> 00:50:03,558
Ow, it's hot. It's so hot.
699
00:50:06,463 --> 00:50:08,590
It's all thanks to the great ad you made
700
00:50:08,699 --> 00:50:12,136
that I am standing here as an AE again.
701
00:50:13,802 --> 00:50:15,189
What's going on, Ms. Ko?
702
00:50:15,256 --> 00:50:17,879
Why are you acting all nice?
This is so unlike you.
703
00:50:18,176 --> 00:50:22,526
I didn't know how warm our nest was
until I was driven out of it.
704
00:50:24,606 --> 00:50:26,032
If that's the case,
705
00:50:26,144 --> 00:50:29,473
why don't you treat your
chirping little birds to coffee?
706
00:50:29,598 --> 00:50:30,379
Sure thing.
707
00:50:30,494 --> 00:50:32,759
Shall I get your usual favorites?
708
00:50:33,337 --> 00:50:36,280
No, Ms. Baek. I'll go myself.
709
00:50:36,416 --> 00:50:37,774
Pardon?
710
00:50:38,768 --> 00:50:42,403
There's a lot I need
to apologize to you for.
711
00:50:43,063 --> 00:50:45,328
What would you like? A latte?
712
00:50:45,464 --> 00:50:47,627
No, I'm all set.
713
00:50:48,152 --> 00:50:50,403
Maybe she's terminally ill.
714
00:50:50,498 --> 00:50:53,477
She's a completely different person.
715
00:50:54,832 --> 00:50:57,939
Then I'll get your usual favorites.
716
00:51:08,967 --> 00:51:13,091
I don't think the rope I latched onto
was necessarily weak and frayed.
717
00:51:21,420 --> 00:51:23,993
It looks like hardship softens
even someone like her.
718
00:51:24,085 --> 00:51:25,962
Watch your tongue.
719
00:51:27,690 --> 00:51:31,110
I heard some things
about Century Thermos.
720
00:51:31,286 --> 00:51:34,297
Don't tell me they went bust
because of our ad.
721
00:51:36,897 --> 00:51:38,956
What? Really?
722
00:51:39,090 --> 00:51:41,635
The ad is one thing, but it looks like
723
00:51:41,990 --> 00:51:46,580
BK is pressuring banks and other
sources of cashflow for Century.
724
00:51:46,687 --> 00:51:47,994
What do you mean?
725
00:51:48,079 --> 00:51:50,767
BK wanted the land where
Century's offices and plant are.
726
00:51:50,869 --> 00:51:53,295
The folks at BK are scary.
727
00:52:11,733 --> 00:52:13,424
What did the network say?
728
00:52:13,564 --> 00:52:16,822
The validity of our data
has been confirmed,
729
00:52:16,915 --> 00:52:19,068
so they'll air a correction next week...
730
00:52:19,296 --> 00:52:22,101
Our reputation is tarnished,
and retailers have turned against us.
731
00:52:22,185 --> 00:52:24,758
What good would a correction do?
732
00:52:25,174 --> 00:52:26,841
I'm sorry, sir.
733
00:52:29,515 --> 00:52:31,639
Sir.
734
00:52:32,353 --> 00:52:35,062
Woojin Bank said they couldn't help us either.
735
00:52:35,907 --> 00:52:37,399
I'm so sorry.
736
00:52:38,016 --> 00:52:40,533
We can manage this month,
737
00:52:40,753 --> 00:52:43,562
but the problem is accounts
payable next month.
738
00:52:48,665 --> 00:52:51,456
Okay. Get back to work.
739
00:53:04,117 --> 00:53:06,381
I heard this is the first time
740
00:53:07,202 --> 00:53:10,352
our thermoses came in first place
since BK Home Tech's founding.
741
00:53:11,034 --> 00:53:12,534
Good job.
742
00:53:12,760 --> 00:53:14,460
Thank you for giving us
the opportunity, sir.
743
00:53:15,414 --> 00:53:20,677
I doubt your ultimate goal
was one little thermos ad.
744
00:53:21,760 --> 00:53:23,404
What do you want?
745
00:53:26,273 --> 00:53:30,672
We heard BK is revamping
its corporate identity soon.
746
00:53:37,120 --> 00:53:39,510
Lack of ambition is a problem,
747
00:53:40,960 --> 00:53:43,708
but so is excessive ambition.
748
00:53:45,109 --> 00:53:46,833
If they're both problems,
749
00:53:47,037 --> 00:53:49,759
I think it's better to be overly ambitious.
750
00:53:55,270 --> 00:53:59,149
I'm curious about just
how ambitious you are.
751
00:54:04,598 --> 00:54:06,511
[Baek Hyeonjin]
752
00:54:09,238 --> 00:54:12,450
What's going on? You never call me.
753
00:54:13,323 --> 00:54:15,088
Have you had dinner?
754
00:54:15,672 --> 00:54:18,226
I'd like to treat you to dinner tonight.
755
00:54:18,320 --> 00:54:19,433
Really?
756
00:54:28,636 --> 00:54:31,450
We can't get to work unless
Century sends us the money.
757
00:54:31,547 --> 00:54:34,214
Think about how hard-pressed
President Nam must be.
758
00:54:34,355 --> 00:54:36,648
Let's trust him and be patient.
759
00:54:42,201 --> 00:54:44,609
President Nam,
to what do we owe this visit?
760
00:54:45,155 --> 00:54:47,244
I got you a little snack.
761
00:54:47,371 --> 00:54:49,247
Eat them before they get cold.
762
00:54:53,012 --> 00:54:54,527
This is good.
763
00:54:59,516 --> 00:55:01,523
Why aren't you eating?
764
00:55:03,397 --> 00:55:05,471
It looks like you have
something to say to us.
765
00:55:05,578 --> 00:55:07,166
I'll eat afterwards.
766
00:55:13,024 --> 00:55:14,747
I'm sorry.
767
00:55:15,261 --> 00:55:19,849
I don't think we can do the ad.
768
00:55:23,787 --> 00:55:26,217
What do you mean, you can't do the ad?
769
00:55:27,672 --> 00:55:30,117
There's nowhere to get money.
770
00:55:30,676 --> 00:55:35,589
I might not even be able
to pay my employees.
771
00:55:35,934 --> 00:55:39,134
No, sir. You can't back out now.
772
00:55:39,364 --> 00:55:42,893
We should go ahead with it,
even if we have to cut the budget.
773
00:55:44,830 --> 00:55:46,629
I feel terrible.
774
00:55:52,598 --> 00:55:54,512
It's not much.
775
00:55:54,930 --> 00:55:59,947
Thank you for all the hard work you put
into a tiny, pathetic company.
776
00:56:01,387 --> 00:56:08,648
Thank you also for the unforgettable
memories you've given this old man.
777
00:56:09,648 --> 00:56:13,955
It's because of BK that
you can't get funding, right?
778
00:56:15,307 --> 00:56:17,496
I can't blame anyone but myself.
779
00:56:17,575 --> 00:56:20,890
It's all because I'm not competent enough.
780
00:56:38,996 --> 00:56:40,688
President Nam!
781
00:56:45,027 --> 00:56:46,893
I can't give up like this.
782
00:56:47,732 --> 00:56:52,246
I still haven't shown you
the power of advertising.
783
00:56:53,673 --> 00:56:57,429
You have shown it to me,
and it's moved me deeply.
784
00:56:57,608 --> 00:57:01,658
Use your fine talent at a better company.
785
00:57:02,313 --> 00:57:04,030
Please do that.
786
00:57:46,975 --> 00:57:50,404
Why did you invite me to dinner
out of the blue?
787
00:57:52,887 --> 00:57:55,012
This is a three-generation family-run business.
788
00:57:56,103 --> 00:58:00,361
Mom said they made dumplings right,
and she enjoyed coming here.
789
00:58:04,225 --> 00:58:06,072
What are you getting at?
790
00:58:06,233 --> 00:58:08,453
I wanted you to know
791
00:58:08,990 --> 00:58:11,949
that many people want
to hold onto the little things.
792
00:58:14,165 --> 00:58:18,574
Please leave President Nam's business alone.
793
00:58:18,961 --> 00:58:21,096
That's none of your business.
794
00:58:21,956 --> 00:58:24,670
Business management is about
the survival of the fittest.
795
00:58:25,639 --> 00:58:29,114
Companies that can't keep up
are bound to disappear.
796
00:58:29,160 --> 00:58:31,404
It's not that they can't keep up.
797
00:58:31,742 --> 00:58:34,340
They're suffocating under
the tyranny of large companies.
798
00:58:37,524 --> 00:58:40,171
I'm sure you remember Seonmi,
my best friend in high school.
799
00:58:41,196 --> 00:58:45,065
You pushed her father's company to
bankruptcy by stealing their technologies
800
00:58:45,275 --> 00:58:47,353
and cutting off their sources of funding.
801
00:58:47,843 --> 00:58:49,569
How long will you talk about her?
802
00:58:49,660 --> 00:58:51,536
Because of you,
803
00:58:52,398 --> 00:58:56,231
my best friend's father committed suicide.
804
00:58:57,496 --> 00:58:59,901
I still see Seonmi in my dreams.
805
00:58:59,973 --> 00:59:02,238
And yet you want me
to stop talking about her?
806
00:59:06,949 --> 00:59:09,091
I didn't make the world the way it is.
807
00:59:09,756 --> 00:59:14,699
I just happen to adapt well
to the principles that govern it.
808
00:59:15,751 --> 00:59:19,017
Some people fail to adapt
and fall by the wayside.
809
00:59:20,983 --> 00:59:24,710
That's not my problem. It's theirs.
810
00:59:25,584 --> 00:59:31,548
I'm also one of those people
who have trouble adapting.
811
00:59:34,264 --> 00:59:37,064
I don't think my misery
is entirely your fault.
812
00:59:38,719 --> 00:59:43,995
But you could have lessened it.
813
01:00:34,485 --> 01:00:40,748
You can prevent a tragedy for
President Nam's company too.
814
01:00:43,974 --> 01:00:46,068
What will you do about
Century Thermos, sir?
815
01:00:48,939 --> 01:00:51,102
Proceed as planned.
816
01:01:20,603 --> 01:01:22,455
Don't tell me you're moping too.
817
01:01:22,581 --> 01:01:24,102
Where's everyone else?
818
01:01:24,175 --> 01:01:27,088
They were all so depressed,
I sent them off to karaoke.
819
01:01:30,541 --> 01:01:32,157
You did well.
820
01:01:32,797 --> 01:01:34,415
Do you want some?
821
01:01:49,097 --> 01:01:51,614
He named the company "Century Thermos"
822
01:01:53,034 --> 01:01:55,602
so it would last 100 years.
823
01:02:01,042 --> 01:02:02,971
The pacemaker ad...
824
01:02:03,910 --> 01:02:08,513
If we had made it,
it would have been amazing.
825
01:02:08,830 --> 01:02:10,307
I know.
826
01:02:12,053 --> 01:02:15,569
Advertising is one thing, but I bet
those two would've really liked it.
827
01:02:17,675 --> 01:02:19,246
What a shame.
828
01:02:19,870 --> 01:02:21,988
I just don't get it.
829
01:02:22,307 --> 01:02:23,678
Don't get what?
830
01:02:23,854 --> 01:02:26,177
Why do people only look at a given product?
831
01:02:27,100 --> 01:02:28,408
I mean,
832
01:02:28,647 --> 01:02:32,280
I'm not saying that they should look up
the company's corporate vision,
833
01:02:32,496 --> 01:02:38,418
but shouldn't they at least look into
whether the company is good or bad,
834
01:02:38,503 --> 01:02:42,699
and whether the president is principled
or a money-grubbing lunatic?
835
01:02:42,834 --> 01:02:44,439
I'm right, aren't I?
836
01:02:47,527 --> 01:02:49,149
Yes, you are.
837
01:02:50,677 --> 01:02:57,190
But don't let out that discontent.
Keep it close to your heart.
838
01:02:59,938 --> 01:03:02,771
People who criticize and complain
are just badmouthers.
839
01:03:02,897 --> 01:03:06,919
But we are admen,
840
01:03:08,039 --> 01:03:16,772
so express your discontent and
sense of injustice in your ads
841
01:03:19,138 --> 01:03:21,310
for the world to see.
842
01:03:21,441 --> 01:03:22,951
Why?
843
01:03:24,310 --> 01:03:26,791
Because that's our calling.
844
01:03:29,263 --> 01:03:30,699
Don't forget.
845
01:03:31,369 --> 01:03:36,695
Discontent is the driving
force of creativity.
846
01:03:43,959 --> 01:03:46,518
You're absolutely right.
847
01:03:46,618 --> 01:03:49,643
Don't gush, though.
You're embarrassing me.
848
01:03:50,022 --> 01:03:51,587
Let's make it.
849
01:03:51,772 --> 01:03:53,051
Make what?
850
01:03:53,196 --> 01:03:54,318
The ad.
851
01:03:54,410 --> 01:03:56,055
Are you kidding me?
852
01:03:56,744 --> 01:03:58,735
We have footage to work with.
853
01:03:59,449 --> 01:04:03,109
Maybe not an ad, but we can make
a video we can show those two.
854
01:04:03,702 --> 01:04:06,826
Calm down and have a drink.
855
01:04:06,928 --> 01:04:08,344
No, no.
856
01:04:08,426 --> 01:04:12,739
Let's show the world as user-created
content, or through SNS.
857
01:04:12,886 --> 01:04:15,478
We should let people know that
there's a company like this.
858
01:04:16,474 --> 01:04:18,662
Alcohol's doing nothing for me today.
859
01:04:18,759 --> 01:04:20,142
I'm off to bed.
860
01:04:20,201 --> 01:04:21,802
Where are you going?
861
01:04:22,043 --> 01:04:24,832
You said letting the world know
was our calling as admen.
862
01:04:24,955 --> 01:04:27,336
But I'm not dissatisfied
with the way things are.
863
01:04:30,865 --> 01:04:32,502
What are you guys doing in the dark?
864
01:04:32,553 --> 01:04:34,214
Conserving electricity like President Nam?
865
01:04:35,537 --> 01:04:36,919
Good timing.
866
01:04:37,004 --> 01:04:38,935
We decided to go ahead and make the ad.
867
01:04:39,111 --> 01:04:40,434
Geez.
868
01:04:41,051 --> 01:04:42,778
So what's your answer?
869
01:04:42,925 --> 01:04:45,358
You're going to turn my world
upside down again.
870
01:04:46,039 --> 01:04:47,348
Fine.
871
01:04:47,763 --> 01:04:51,080
Ms. Gong, boot up the computer.
872
01:04:51,630 --> 01:04:52,818
Son.
873
01:04:52,913 --> 01:04:56,093
Get me 100 moving, tearjerking songs.
874
01:04:56,614 --> 01:04:58,157
- Hassan.
- Yes?
875
01:04:58,457 --> 01:05:00,602
Order us some greasy snacks.
876
01:05:02,476 --> 01:05:04,182
Let's go with this title.
877
01:05:04,704 --> 01:05:06,125
What's the title?
878
01:05:06,246 --> 01:05:09,083
"A Day in the Life of President Nam."
Amazing, right?
879
01:05:10,302 --> 01:05:12,689
It's amazing, boss.
880
01:05:13,176 --> 01:05:14,228
Ms. Gong.
881
01:05:14,281 --> 01:05:15,582
Don't forgot to put it in at the very end.
882
01:05:15,672 --> 01:05:18,278
- Put what in?
- Made by GRC.
883
01:05:18,731 --> 01:05:21,085
That's so cheesy.
884
01:05:21,615 --> 01:05:22,781
Ms. Gong.
885
01:05:22,888 --> 01:05:24,788
Let's start off with a five-minute version.
886
01:05:24,858 --> 01:05:28,388
Son, you put the music in.
It has to be moving.
887
01:06:27,418 --> 01:06:30,215
President Nam!
888
01:06:33,168 --> 01:06:35,319
Where are you going, sir?
889
01:06:36,296 --> 01:06:39,427
Hold down the fort.
890
01:06:40,676 --> 01:06:42,701
President Nam.
891
01:06:56,389 --> 01:06:58,852
"A Day in the Life of President Nam"
topped the search rankings.
892
01:06:58,984 --> 01:07:00,010
Awesome.
893
01:07:00,253 --> 01:07:01,544
[A Day in the Life of President Nam]
894
01:07:04,787 --> 01:07:06,056
Hello?
895
01:07:06,167 --> 01:07:08,194
Is that GRC?
896
01:07:08,651 --> 01:07:10,319
Yes, it is. Who is calling?
897
01:07:10,465 --> 01:07:12,752
I'm Park Jeongmin,
a producer at EBC network.
898
01:07:12,862 --> 01:07:15,933
We're calling regarding
"A Day in the Life of President Nam".
899
01:07:16,466 --> 01:07:19,694
You are? How may we help you?
900
01:07:19,838 --> 01:07:22,607
We'd like President Nam
to appear on our program.
901
01:07:22,717 --> 01:07:24,891
Do you have his contact information?
902
01:07:25,071 --> 01:07:27,916
His contact information?
Yes, hang on.
903
01:07:28,596 --> 01:07:29,645
Hello?
904
01:07:29,703 --> 01:07:31,437
Taebaek, it's me.
905
01:07:31,711 --> 01:07:33,649
I must be the bringer of misfortune.
906
01:07:33,726 --> 01:07:35,551
What are you talking about?
907
01:07:36,193 --> 01:07:39,224
Wherever I go, there's bankruptcy or fraud.
908
01:07:39,901 --> 01:07:41,066
What's going on?
909
01:07:41,151 --> 01:07:44,646
President Nam is on his way
to BK Group right now.
910
01:07:45,034 --> 01:07:47,766
I think he's selling the company.
911
01:07:56,400 --> 01:07:59,400
Softsubs provided by WITH S2
Written In The Heavens Subbing Squad
912
01:07:59,601 --> 01:08:02,601
This is a FREE fansub. NOT for SALE!
Get it for FREE @ withs2.com
913
01:08:02,802 --> 01:08:05,802
Translation by KBS World
914
01:08:06,003 --> 01:08:09,003
Transcriber & Timer: starstruck
915
01:08:09,204 --> 01:08:12,204
Special thanks to Kakak
916
01:08:12,405 --> 01:08:15,405
Coordinators: ay_link, mily2
917
01:08:24,352 --> 01:08:26,179
~ Preview ~
918
01:08:26,479 --> 01:08:28,258
There's a problem on
the Century Thermos front.
919
01:08:28,409 --> 01:08:29,795
Who made this?
920
01:08:29,834 --> 01:08:31,718
I'm returning to the ad industry.
921
01:08:31,813 --> 01:08:33,830
You can call it the return of the king.
922
01:08:33,969 --> 01:08:37,745
Is Geum San Ad trifling and
inconsequential to you?
923
01:08:37,897 --> 01:08:39,536
There's something
I'd like you to do for me.
924
01:08:39,632 --> 01:08:41,634
Do you know a guy named Lee Taebaek?
925
01:08:41,720 --> 01:08:44,441
What are you talking about?
President Ma? A whistleblower?
926
01:08:44,576 --> 01:08:47,616
They say crisis is opportunity.
This is for the better.
927
01:08:47,976 --> 01:08:51,258
Director Kang did seem to have
a certain appeal today.
928
01:08:51,440 --> 01:08:54,051
I have something to brief you on
regarding Choi-Ko Foods.
929
01:08:54,156 --> 01:08:56,916
Choi-Ko Foods, here we come!
70218
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