Original subtitles

Softsubs provided by WITH S2 Written In The Heavens Subbing Squad

Translation by KBS World

Take me in as your apprentice.

You're nuts.

What's keeping you? It's your turn.

Give me a card each.

You're in the red now, boss.

High five, Hassan. Good job.

You owe him $1.

You jinxed me, twerp.

You and I are incompatible.

Get lost before my winning streak disappears altogether.

I am at the edge of a cliff.

I have nothing to fear.

I'm staying right here until you accept me as your apprentice.

Do you think that scares me?

Hey, you all stop playing and get back to work.

Don't mind him.

Boss! Where are you going?

Boss, you need to pay up!

- Where are you going? - You're not nice, boss.

You said you wouldn't move. You can't keep your word, so get lost.

I meant I'd stay glued to you.

The fortune teller was right. This must be a bad year for me.

Enjoy the food.

Mr. Ma, I trust you're well.

I am not well.

Business is good, right?

Of course. It's all thanks to you.

Like I said, 50% is location.

After I moved next to a bakery and redid the kitchen and interior

like you told me to, I've had mothers flocking here

to get their kids decent snacks.

Good. If you open a branch, set up shop next to a bakery again.

Bakeries are better than realtors for finding prime locations.

Yes, of course.

Thank you. Thank you.

Thank you. Thank you.

Oh, Mr. Ma.

Oh, it's been ages.

- Have you had lunch? - Yes.

You're keeping a couple bulbs on the signboard out, right?

Yes.

A place like this should look a bit shabby to attract customers.

Yes, of course. That's the selling point.

I've never seen him before. Is he a new employee?

Hello, ma'am. I'm Lee Taebaek, Mr. Ma's student.

Student? Have you opened an academy?

Who says you're my student? Get lost, will you?

I won't go anywhere until you make me your apprentice.

You're a lunatic.

Who are you, anyway?

My name is Lee Taebaek.

I'm a 28-year-old college dropout.

My dream is to become a top-notch advertising professional,

but I've gotten 52 rejections thus far from ad agencies.

I've been working at a signboard shop until recently to make ends meet.

Why a signboard shop?

Signboards are a form of advertising, and I figured

even if it's just a temporary job, it should be advertising-related.

But the business went belly up, and my boss ran off.

I haven't gotten a penny of three months of back pay.

In my attempt to revive the business,

I went head to head with Mr. Ma, but he crushed me.

That's just too much.

I was minding my own business.

You challenged me!

But I'm not going to despair,

since I got to meet Mr. Ma, a top-notch adman.

You're a good judge of talent.

Mr. Ma is right.

I, Lee Taebaek,

am dense, ignorant and have a lousy resume.

I know nothing about advertising.

That's why I want to be Mr. Ma's apprentice,

so I can learn all there is to learn.

I'm standing at the edge of a cliff right now.

You can either push me or reach out to me.

I'll accept whatever decision you make.

Reach out! Reach out!

You want to learn advertising?

Yes. Please teach me, sir.

You asked for it.

Come with me.

Good for you.

Thank you. Thank you.

Go for it!

Professor.

It's been three hours, but we haven't even gotten $10 worth of groceries.

What's advertising? It's selling products, right?

Thus, someone who's good at picking products can make good ads.

Why are you just standing there?

These are priceless quotes. Write them down.

Yes, sir.

Get ready.

For what?

Pork belly 50% off!

Get 3 kg of pork belly.

If you fail, the lesson is over.

Pork belly 50% off!

This surprise sale will only last 10 minutes. Hurry!

Pork belly 50% off!

I came first.

The key to advertising is emotional appeal.

Limited time offers make people go crazy.

You can see that time limits cloud judgment.

Professor, I just don't think this is right.

How so?

You should be fair and square with sweepstakes entries.

It's cheating to put your employees' names on other peoples' receipts.

Cheating?

You don't know what you're talking about.

Come with me, twerp.

Why do businesses hold SPs?

The goal is to get consumers interested in their product or brand.

You don't even know what an SP is, do you?

How do you expect to make ads when you're so ignorant?

SP is an abbreviation for sales promotion, dimwit.

Where was I? Oh, right. Sweepstakes.

Sweepstakes are great because a business gets to promote its brand,

while consumers get to enjoy the anticipation of possibly winning.

And we're putting our personal information on the receipts.

That's what they want, isn't it?

Good grief, Professor.

You always know what to say.

Put them in.

So now you know what advertising is, right?

You can graduate now.

What?

Graduate? That's absurd.

I have nothing else to teach you, so you've graduated.

But I still have a lot to learn.

"You made a signboard, while I made an advertisement."

You still haven't told me what you meant by that.

What is advertising?

It's what you do to get people to buy a product, right?

So you need to figure out what people really want,

but your signboard didn't have that.

You just made something that appealed to you,

and that's not advertising.

If you got it, you can go now.

Professor.

I'll do anything you tell me to.

I'll work with passion and commitment. I'll work my butt off.

- Really? - Yes.

Hey, that one.

If you bring me that puppy, I'll accept you as my apprentice.

You have to keep your promise this time.

My son is our witness.

Okay then.

We're off.

What's most pressing for us is Geum San Construction.

We need more manpower if we're to meet the deadline.

Why don't you get your people to help out, Director Kang?

The Daesung project is almost done,

and you have nothing else urgent.

I don't think we can do it.

The Daesung project isn't done yet,

and we're working on a few smaller projects.

Geum San Construction is a Geum San Ad affiliate.

What's more important than an affiliate's ad?

I'm sure it's important to you, as you have blood ties with Geum San Group,

but to me, Geum San Construction and Daesung Auto are both just clients.

How can you say blood ties don't matter when your father heads the company?

Aren't you being self-contradictory?

I came to Geum San because I can make good ads here.

When that is no longer the case, I plan to quit right then and there.

That's enough, Director Kang.

It must be nice to have such a great son.

Aren't you going to do something about Director Kang?

He seems to have picked up the American way of doing things,

so I'll have to teach him how we do things here in Korea.

What is this? How can you all be so weak?

Are you burned out already?

I'm about to explode.

- What do you mean? - I have to go to the restroom.

Go.

However,

for all that you let out, fill yourself back up with a bunch of ideas, okay?

It's tough, tough, tough. I don't know what it is, but it's tough.

You did nothing but watch the clock all through the meeting.

I'm sorry,

but may I leave early?

Leave early? Why? Did something come up?

It's tough, tough, tough. It's tough to say, isn't it?

Times 20.

Pardon?

You can leave early, but what is it that we need?

Ideas. Got it.

Don't be late tomorrow!

Thank you.

- What do we need? - Ideas.

Thank you.

You've got a lot more going on than you let on.

What do you mean?

I saw you going home in Director Kang's car after the promotion event.

- Oh, that... - No need to make excuses.

You'll only fuel more misconceptions.

Be more discreet if you don't want to cause any misunderstandings.

I'll go down first.

It would be uncomfortable for us to ride together.

I don't want us to be uncomfortable around each other.

I didn't do anything indiscreet, but thank you for the advice.

What a shame.

I don't want an intern to be comfortable around me.

Let me ask you one thing.

What's going on between you and Lee Taebaek?

You two seem very close.

Or is that another misunderstanding?

No. It's not a misunderstanding. We really are close.

And what's your relationship with him?

What did he tell you?

He said you just know each other.

That's right.

We just know each other.

[Resume Baek Jiyun]

His youngest daughter's name is Baek Hyeonjin.

There are rumors that her mother was Mr. Baek's mistress,

which seems to be true. - [Family / Parents deceased]

That woman is said to have been a rather famous ad professional.

I sent my youngest daughter to America to have her study business management,

but she decided she wanted to go into advertising and changed her major.

Where's Ms. Baek Jiyun?

Ms. Baek?

She said she had to leave early, so I let her. Do you need her?

No.

Let's get started.

Mom, do you see this?

I wrote the copy.

Not bad for my first copy, right?

Sis, don't worry.

Jiyun takes after you, and she's very strong.

And she's as stubborn as you. She just won't do as I tell her.

Aunt Miok.

You should've been good to her when she was alive.

What good does this do now that she's passed?

I need to have a word with you.

I'm sorry. I have to go.

Come back home.

No. I'm more comfortable with the current arrangement.

Would anyone welcome her at home anyway?

She said it was the most unwelcoming place in the world.

She said every meal and every breath she took there was uncomfortable.

That's enough, Aunt Miok.

Sorry, Aunt Miok.

You go ahead.

People will find it strange

that you're not living at home.

Never once have I considered your home to be mine.

During the 10 years I spent at your home,

no one treated me as part of the family.

Not all families get along well.

But I doubt other people are left out of family portraits.

It's all in the past.

Let's not bring up anything unpleasant.

You're the one who brought up the unpleasant past.

I think it's best to maintain the current arrangement

for both my sake and your family's.

And my dream of advertising has come true.

I'm not telling you to get out of advertising.

I just want you to do it in a more respectable capacity.

I may not meet your expectations, but please mind what you say.

Are you saying it's fine that you even changed your name

to work as a lowly intern?

I won't live as Baek Hyeonjin, daughter of BK Group's CEO.

I'll live as Baek Jiyun.

I want to start at the same starting line as everyone does.

- Please understand. - That may be what you want,

but it's easier said than done.

By working as an intern,

you're taking a position someone else could have.

There are many people who are much more desperate than you.

You've had your fair share of playing office girl.

Come back home.

That's a lousy mission.

Claw machine? Give me a break.

But I guess that's as good as GRC can be.

Why did you give him such a stupid mission?

What does a claw machine have to do with advertising?

Whether you make signboards or ads,

you need to have perseverance.

A guy with no grit will quit soon, even if you train him.

I don't think a claw machine has anything to do with perseverance.

You can never get anything from that claw machine.

- Right? - Yes, boss.

I almost blew my entire paycheck on that thing.

And you blamed me for it.

[Check Account Balance]

[Account Balance: $0.00]

Lee Taebaek's advertising career is all riding on you.

Help me.

Huh?

Keep your promise.

How did you beat the machine?

Can I be your apprentice?

How did you get this from the claw machine?

- Do you want to know? - Yeah, I really do.

That machine is unbeatable.

It'll cost you $10.

- What? - I'll tell you if you give me $10.

You money-grubbing jerk.

Like you said, I wasn't able to grab it.

What?

But I grabbed the right person.

It turns out that every morning at 7:00,

the machine owner comes to collect the cash.

Wow. This is a lot.

He gave me the puppy for $10, which I promised I'd pay later.

That's cheating.

You told me to get this toy. You never specified how.

Wow, you're a real fraud.

A fraud?

I'd never have met the owner if I had lacked perseverance.

You won't find a young man with this kind of grit nowadays.

A promise is a promise.

So you're taking me on as your apprentice?

Thank you, Professor.

I don't have a PhD. Just call me "boss".

Yes, boss.

Well then,

during your three-month probation period, you get $300 a month.

$300?

Why? Is it too little?

Take it or leave it.

No, of course I'll take it.

$300 will buy countless bowls of black bean noodles.

They put you in charge of Geum San Construction. What now?

Why did you have to provoke someone like Hwang?

You're the CEO of Geum San Ad.

The problem isn't that I provoked Hwang.

The problem is that you couldn't do anything to get me out of this.

Don't you know he's the nephew of the chairman of Geum San Group?

He's not someone a professional CEO like myself can boss around.

Is this what you chose over your family?

What?

You're not worried about me. You're worried about keeping your job.

I'll take on the project for Geum San Construction.

You won't have to worry about losing your position.

You'd understand if you had my job.

You'd be no different.

I would be different.

Work with Director Kang and wrap up the Geum San Construction project.

It's an opportunity for you to beef up your resume.

It looks more like a crisis than an opportunity to me.

Geum San Construction

places impossible demands on ad agencies

and considers celebrity spokespeople the best ad strategy there is.

Director Kang is bound to clash with them.

Director Kang's in for a rough ride.

But he needs to experience something like this to learn the Korean way.

Sir,

if we lose the Geum San Construction account,

it will deal a fatal blow to my career as an AE.

That's why you need to coax Director Kang into being compliant.

As of today, we're in charge of the Geum San Construction account.

Pardon?

Geum San Construction?

Why? Why? Why? Why?

We're not finished with the Daesung Auto project.

Giving us Geum San Construction is like giving us a death sentence.

Just consider it an expression of the company's faith in us.

Don't overthink it. Consider it just another project.

Hang on.

You must not know because you just got back from the States,

but Geum San Construction is notorious for their impossible demands.

You can't just throw this at us

and tell us to consider it just another project.

What should we do?

Do you want us to say yes to a surefire road to annihilation?

Ms. Lee's concerns aren't groundless.

With Geum San Construction,

you must take a different approach from what you're used to.

I'll go ahead and set up a meeting with their reps.

No.

There's no need.

Ms. Lee, make sure you get all the necessary files.

Draft a report on apartment construction trends

and the latest ad trends in the construction sector.

Ms. Baek Jiyun.

Yes?

I'd like you to take part in this project

not as an intern, but as a copywriter.

I know Geum San Construction is known as being a fussy client...

No way. Hand all these out?

What did I tell you?

The first step in advertising is reading the consumer's mind.

Study people's facial expressions as you hand these out.

Until you can read their minds.

How can I study their expressions when I can't even see their faces?

I'm back.

Good job slacking off.

Your Korean is really good.

Of course.

I've been here a while.

It's been over a decade.

Where's the boss?

He's sleeping like a log?

How dare you liken your father to a log?

The flyers?

I handed them all out.

And could you read their minds?

Not at all. I couldn't even glimpse their faces.

They were all so cold.

That's the point.

Admen must know how to capture the hearts of those cold consumers.

It's not easy.

Got it, Professor? What now?

This.

Compare it to the original to see if there are any typos.

Another flyer?

A single typo can ruin a batch of hundreds of flyers.

This shouldn't take more than half an hour.

Read it aloud, 100 times per page.

100 times?

Great Wall of China. Traditional handmade noodles. Speedy delivery.

Black bean noodles, $4.50.

Spicy noodles, $4.50. Special black bean noodles, $5.

Louder!

Sweet and sour pork, $12. Spicy chicken, $13.

The mob runs this Chinese joint.

If there's a typo, they might bury me alive in the woods.

Large spicy noodles, $13.

Large black bean noodles, $12.

Pepper rice, $5.50.

Specializing in rice and homemade noodle dishes.

Spicy octopus rice, $7.

Another late night?

I wanted to look over some of the Geum San Construction files.

Then it's my fault that you're working overtime,

since I gave you the work.

Not at all.

I'm so grateful that you're giving a mere intern this opportunity.

You always work late into the night.

Don't your parents want you doing something else?

My parents have passed away.

I didn't know. I'm sorry.

It's okay.

David Ogilvy once said,

"The best ads come from personal experience."

Your personal experiences will be fertile grounds for you

to become a great ad professional.

Thank you.

Mr. Baek's youngest daughter is said to attend Dartmouth in the States.

Can you get me photos of her?

We're on it.

We'll send them over as soon as we find them.

Is a man interested in you

if he drives you home and gets you coffee?

Duh. They're classic maneuvers.

Why? Is someone hitting on you?

No. My friend.

Give me a break. It's you.

With your lack of dating experience, no wonder you're not catching on.

Hey, how many years has it been since your last kiss?

Why are you asking such a stupid question?

Have you ever even kissed a man?

Good grief.

I don't even know what to say.

So you've never kissed anyone.

[Lee Ganpan]

See? I'm popular with guys.

Yes, Taebaek.

Are you sure Ma Jinga was a legendary figure in the ad industry?

I think my voice is finally coming back.

It is important to check for typos.

Typos can lead to major catastrophes at ad agencies.

Still, he didn't have to make me read it aloud 100 times.

In any case, you've finally made your way into the ad industry.

Congratulations.

I told you we'd see each other at the top, right?

Now all that's left is for us to get to the top.

I need to be congratulated too.

For what?

I made my official debut as a copywriter today.

Wow. So you were promoted from your internship position?

No, but let's say I'm an intern who gets copywriter treatment.

Oh...

So you're still an intern then.

Look, it's not easy to get recognition from Director Kang.

I'm working on the Geum San Construction ad as a copywriter.

It's risky to approach Geum San Construction in your usual way.

What are you suggesting?

Do you want me to wine and dine their reps?

You shouldn't make light of business entertaining.

It's necessary and effective in Korea.

We refer to a client as "His Majesty".

We even help clients move or make kimchi for them.

You may find these things laughable,

but they're important to our job.

I'm not saying they're not important.

I'm saying they're not my style.

We have no choice about style,

since we're always desperate for clients.

I can't tell whether you're giving me advice or threatening me.

What do you mean?

Your allegiance is to Executive Director Hwang.

If you were on my side, you'd be giving me advice,

but since you're on Hwang's side, it sounds more like a threat.

It's neither advice nor a threat.

Then what is it?

As an AE who wants to keep her job, I'm asking a favor of you.

You cannot possibly imagine what I went through

to get to where I am now.

By the way,

how do you know Ms. Ko?

We went to high school together.

High school classmates?

Ms. Ko said that you just knew each other.

She did?

Did you two date, by any chance?

Oh, come on. What makes you think that?

I did have a crush on her, though.

- Hello? - Taebaek.

This is Hassan. Big trouble. Hurry over.

They won't give me a moment of peace.

Did something come up?

Mr. Ma must have gotten into trouble.

I have to run. Sorry.

Well...

Okay.

Who are you?

Is he the one who checked for typos?

Look.

I don't know what the problem is,

but we can make the flyers again.

What is key to a delivery joint's survival?

The phone number.

But how could you get our number wrong?

The number was wrong?

Business was bad enough as it is,

but thanks to you, we're more or less done for.

So what are we to do about this state of affairs?

We'll get the number right and reprint the flyers.

Never mind the flyers. I want a promissory note.

A promissory note?

We sustained heavy losses because of those flyers,

so let's call it even with a big one.

A big one? Do you mean $100,000?

Chump change, right?

What's keeping you? I want the note.

Who are you? Are you gangsters?

[Promissory Note]

What do you think you're doing?

Hello, ma'am.

What are you doing here?

Just go.

In the end, you're back to square one?

What would our baby think?

Answer me.

I got it, so stop it.

I'm fine.

In the past,

he used to beat people up and take their money.

He was a very bad man.

What are you doing?

But then,

he changed once I got pregnant.

He said he might not become a good person,

but he promised to become a decent one.

So he went to cooking school and opened a Chinese restaurant,

but he must not be savvy about business.

- Our savings are gone... - I told you to stop!

And we're behind on our rent. We might end up on the streets.

And so those flyers were our last-ditch effort to make a new start.

Please understand.

He's not as bad as you may think.

I'm sorry.

I'm sorry.

Wait.

Sir, we'll turn your failing restaurant into a booming business.

Have faith in us.

My boss here is the legendary President Ma Jinga, known to revive

a dying restaurant in just three days.

What did I tell you, twerp?

Every signboard, every flyer is the face of our business.

It may be just a lousy piece of paper to you,

but the client may have his life riding on it.

I'm sorry. I made a terrible mistake.

That's why I want to help him.

Listen.

Do you think it's easy to save a dying business?

And what if we fail?

Do you want us floating in the Yellow Sea as corpses?

I beg you, sir.

President Ma Jinga, help them with your magic touch.

Go for it.

Whether we die now or in 10 years, what's the difference, right?

What?

You little twerps...

Should I gather our Chinese restaurant marketing samples?

Come on, boss.

Hassan will help you.

See? Everyone else seems ready.

I don't believe this.

The location's not bad.

Welcome.

You remember me, right?

I'm here to see your boss.

Hello.

Sir.

Wow, you don't look anything like a thug in that outfit...

It's very quiet in here.

Nice ambience, right?

We need to do a comprehensive review.

Why don't you start us off with some black bean noodles?

This is good.

I know.

Look at this radish kimchi.

Is this the best they can do?

Welcome.

This way, please.

Sorry. We must have come to the wrong place.

This has happened to us quite a few times.

What brings you here, captain?

Why else would we be here?

Boss, could you whip up something for the boys?

You're ordering expensive dishes, right?

You're always trying to rip us off, boss.

Will you be buried alive for ordering black bean noodles,

or will you save yourselves by ordering the house specialty?

Okay, fine.

We'll have something expensive with small portions.

First, how about some drinks?

Captain, this way.

Black bean noodles?

Okay.

What is this?

Namely, SWOT analysis.

This will help us determine the perfect marketing strategy.

Strength.

What is the strength of this restaurant?

That it is run by gangsters.

Weakness.

And its weakness?

- It's run by gangsters. - Is this a joke?

Third.

Threat.

What is the greatest threat to the Great Wall right now?

There are too many Chinese restaurants.

That leads us to the fourth and last...

Opportunity.

What is the unique opportunity the Great Wall has?

It is the following.

This is the only Chinese restaurant run by gangsters.

So you're saying not to hide the gangster aspect.

That's right.

We should use that as the selling point.

How about Chinese Mobster Noodles?

[Chinese Mobster Noodles]

Oh my gosh.

Shall I help you?

Don't you remember me?

I'm his sister.

Okay, Soran.

Enough flirting. We have work to do.

Let's go.

[Chinese Mobster Noodles Organization Chart]

[Al Capone's Choice]

Welcome.

Again.

Welcome.

Radish kimchi should taste like radish kimchi.

You need to do better than this. How is this radish kimchi?

How dare you give me that nasty glower?

Are you glowering again?

Mobster Noodles. Mobster Noodles.

We have all kinds of Chinese noodles.

Mobster Noodles. Thank you.

- Mobster Noodles. - Mobster Noodles.

You'll see when you meet him,

but Director Jin doesn't like long meetings.

And he can't stand being cut off when he's speaking.

His main interest will be celebrity spokespeople, not the ad concept.

Today's meeting will be interesting.

It won't be a cakewalk.

No client ever makes it easy.

I know what I'm in for, so please rest assured.

Oh...

Sit, sit.

Seeing you always puts me in a good mood, Ms. Ko.

Thank you.

Director Kang, I heard you studied advertising in the States.

Yes.

I do have reservations about folks who've studied abroad.

Every country has its unique business culture.

What do you mean, sir?

Not everything they teach you in an advanced economy is necessarily applicable in Korea.

You may say it's lousy and old-fashioned,

but celebrity marketing is still what sells in Korea.

What do you think?

I'm not so sure.

Hanbyeol is the hottest actress these days.

I'll get in touch with her.

Ms. Ko, promise you'll get her to join us for drinks sometime.

Of course.

Let's go. We have a reservation at the Japanese place next door.

Hang on.

Then what do you think would be the best ad for Geum San Construction?

There is no such thing as the best ad.

There are just good ads.

Good ads?

You're confident that you can make a good ad?

I am confident, but...

But what?

I believe it's ultimately a good client that makes a good ad.

Director Kang.

Didn't I ask you to help me?

I wouldn't have come here otherwise.

You must find this amusing, but I don't.

If something goes wrong, someone will be held accountable.

I want to stay on as an AE and do a good job of it.

That's why I want to help you.

But I want to do it in my own way.

It's about Mr. Baek's youngest daughter.

Here are pictures of her when she was at Dartmouth.

I'm going to lose it. Why do they keep rejecting our proposals?

Why? Why? Why? What's the problem this time?

They say the concept is vague, and the message is unclear.

Give me a break.

As if they know what they want to say.

This is so frustrating.

I worked late into the night with my sick kid at home.

They're out of their minds.

My stomach is going sour.

See? What did I tell you?

Rather than change the ad design, Director Kang should change his attitude...

I heard about the client's response.

The client may not have liked it, but I thought our proposal was great.

I don't think there's any point in working on it further.

Good job, everyone.

You can go home for today.

Ms. Ko, may I have a word with you?

Sure.

We can just go?

We should go when we can.

Let's go.

What do you plan to do now?

I told you, didn't I?

I'll help you in my own way.

Arrange a get-together with Geum San Construction tonight.

Has Harang's fever gone down? Has she had dinner?

I should get an endoscopy.

Thank you.

I have to run. Sorry.

Just go when you can.

I'm off.

Mr. Ma must have really been a legend.

He made a failing restaurant into a booming success.

Stop by later if you can.

- Jiyun. - Yes?

Wrap up the ad design and draft a report on the client's reaction.

Okay.

What?

We were fools for getting our hopes up.

Who'd want to come to a Chinese restaurant run by thugs?

Honey.

Let's give it a bit more time, okay?

Thanks for all your hard work.

You can go now.

Welcome, ladies.

How dare you keep these fine ladies waiting?

My goodness.

Have you had dinner, my fine ladies?

Are you really a gangster?

Have you been swindled all your life?

This is the tail of my dragon tattoo.

Do you believe me now?

And here's the menu.

This way.

Trust you're well, boss.

This way, sir.

You incompetent fools.

I'm burying all of you alive in the woods,

so brace yourselves.

And another thing.

Don't order the cheap dishes.

Business isn't great these days, okay?

Hurry up with the black bean noodles.

Coming up.

The food was delicious.

Thank you. See you again soon.

Thank you.

Miss Copywriter must not be coming.

She always works late. I doubt she can make it.

Hey!

Jiyun.

I can get a bowl of black bean noodles, right?

Oh, no. I think they're sold out.

Really?

What a shame.

Did you do all this?

This is cool. What a great idea.

I got a little help from my boys, but I did oversee the whole thing...

Of course.

This is all his doing, you see?

Who's this lovely lady?

Nice to meet you. I'm Taebaek's business associate.

Oh.

Have we met before? You look familiar.

I don't think so. I have that Plain Jane face.

Thank you, everyone.

This has to be the happiest day for me as a business owner.

So to celebrate this happy occasion,

how about drinks at one of my boys' joints?

Sorry.

Oh, gosh.

Have some food too, if you don't want an upset stomach.

I'm fine. You go ahead and eat.

Something happened, right?

You must've been chewed out by that director of yours.

No.

A proposal we worked really hard on was rejected.

And I'm tired.

It's all because your director is so incompetent.

He's not a bad guy.

He's talented too.

You're a poor judge of character

for someone who wants to make it big in advertising.

Wow.

You'll see for yourself,

but someone as competent as our director is hard to come by.

I'm learning a lot from him.

Is he coming, though?

He's running very late.

Oh...

There was a fender bender down the street.

He'll be here any minute.

Shall I sing a song while we're waiting?

You poor thing, Ms. Ko.

You have to slave away because of your mean boss. Applause!

Sorry, sorry.

What? You work at Geum San Ad?

Yes.

Well then,

is Mr. Kang Hancheol still the CEO?

Yes. Do you know him?

How would a signboard maker like me know him? I've heard of him.

Then do you know a copywriter named Won Misuk?

Of course I do.

But how do you know her?

A colleague of mine said she was her role model.

But of course.

You said you're a copywriter, right?

Then Won Misuk should be your role model, too.

She's the real deal.

How about a toast, Mr. Ma?

Sure.

Good job.

But Ms. Ko, when is he getting here?

Director Kang.

Have a seat.

I'm sorry I'm late.

You kept Director Jin waiting for quite a while.

Let me pour you a glass, sir.

Shouldn't an adman be more punctual?

I'll be careful from now on.

Let me pour you a glass too.

[Executive Director Hwang]

Excuse me.

On my way over, I thought about your ad preferences.

You did?

But no matter how hard I try to see them in a positive light,

I think they're outdated.

I'm sure everything will be fine.

I'll call once we wrap up.

Mr. Lee, do you need something?

No, no.

I came to find my pretty Ms. Ko.

Director Kang's totally not my type.

I can't get myself to like him.

Oh, give him the benefit of the doubt, for my sake.

Really?

That upsets me.

I've done so much for you already. Don't you know that?

Of course I do. You're the best, Mr. Lee.

Right?

How about a dance right here?

You must have drunk too much. Let's go back inside.

Let's just talk then.

It's boring in there.

Come on, Ms. Ko.

Ms. Ko.

- Mr. Lee! - Ms. Ko.

You brazen little thing.

Do you know where your paychecks come from?

I do. Geum San Construction holds Geum San Ad's purse strings.

But there are bigger clients out there than Geum San Construction.

Wait. How dare you?

Does President Kang know about your antics?

I'll have to let him know.

Oh...

Before that, there's something I'd like to let you know.

From this point on, Geum San Ad

will refuse to do Geum San Construction's ads.

Oh? Why, you...

Ms. Ko, Ms. Ko.

I once loved you...

You jerk.

Softsubs provided by WITH S2 Written In The Heavens Subbing Squad

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Translation by KBS World

Transcriber & Timer: starstruck

Special thanks to Kakak

Coordinators: ay_link, mily2

~ Preview ~

Adman Lee Taebaek's first project will be Century Thermos.

We have to find out everything we can about BK's Chairman Baek.

Getting a client is harder than making an ad.

You just wait and see. I'll pluck a star from the sky.

Then how do you know him?

I think my sense of touch is the most developed of my senses.

I need to get down and dirty.

I'll raise $200,00 in a week.

Please let us do the ad campaign for Century Thermos.