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Translation by KBS World

Episode 2

[Ad Genius Lee Taebaek]

That was fun.

Thank you, sir.

It's good.

It goes well with the concept.

Make it work.

That was your proposal, right?

I think so.

What happened? Tell me straight up.

I don't know what's going on,
but this isn't fair.

That wasn't yours alone.

It was also mine.

I should get going.
I still have work to finish up.

But you're the guest of honor.

Wouldn't you say

this is the real guest of honor?

You can use this the rest of the night.

Nice guy!

What should we have?

[Intern 1]

What is it?

I'd like to have a word with you.

What's this regarding?

It's about Mr. Lee Taebaek.

Where are you?

How do you know Ms. Ko?

We just happen to know each other.

Would you excuse us?

I'm sorry, but I'm going to stay.

Ms. Baek,

I'd also prefer talking with Ms. Ko alone.

No.

Stay, Ms. Baek,

and tell me why you're here.

I wrote the ad copy in Mr. Lee's proposal,

so I'd like to hear your explanation

as to why his ad design and my ad copy
were in the Daesung car ad.

Now I get it.

I can see why you two are so upset.

The proposal that was chosen
was Director Kang's.

The concept of his proposal happened
to be very similar to yours.

Let's go with this one.

That's why I told you yours didn't make it.

I didn't offer an explanation for fear
of causing misunderstandings.

Do you expect me to believe that?

Ms. Baek, you can ask

the members of that team
to confirm what I've told you.

All you'll need is the time
Director Kang's proposal was submitted.

Then what about the copy?

How can both the ad design
and copy be exactly the same?

That would make no sense.

There was only one thing
I liked about your proposal.

The ad copy, which I now know
Ms. Baek Jiyun wrote.

The copy was good, so I asked to use it.

I'd like to apologize for using it
without your permission, Ms. Baek.

I imagine the remaining issues will
be resolved after simple fact-checking.

The members of the team

believe the copy was Ms. Ko's idea.

The most simple solution would be
to tell them it was Ms. Baek's.

But herein lies another problem.

You transferred the copyright to Ms. Ko
when you gave her your proposal.

That copyright includes
the copyright to Ms. Baek's copy.

That's why I don't believe
Ms. Ko did anything wrong here.

It's you who should've been
honest with Ms. Baek.

Pardon?

The ball's in your court, Ms. Baek.

You need to make a choice.

If you want to fight for
the right to your copy,

I'll get in touch with
our copyright lawyer right away.

I don't want this blowing over.

All I want is resolution

to the issue his company has
with our postdated check.

Why are you bringing that up here?

We'll settle that matter on our own.

I figured it'd be best to bring
the matter to a close now.

Mr. Lee drafted the ad proposal to...

That's fine.

Get the bill settled tomorrow.

Anything else?

That's all.

I think we're done here,
so please excuse me.

Director Kang.

Is there something else?

Is your Chinese zodiac animal the snake?

Pardon?

You sure do a fine job of slithering
yourself out through loopholes.

Let me ask you a question, man to man.

Go ahead.

Did you or did you not copy my idea?

Didn't you hear anything he said?

One can say anything.

Do you have proof?

Do you have proof that you didn't copy my idea?

Your proposal was shoddy.

- What?
- Because our concepts were similar,

I reviewed your proposal thoroughly.

The idea was okay,

but the overall design was childish and crude.

Amusing doodles are just that.

They don't constitute an ad.

Then is advertising simply embellishing

an idea you steal from someone else?

Is that Geum San Ad's motto?

Steal and feign ignorance?

Stop it.

You're being childish.

It's okay.

In ad advertising psychology class,

we learned how to interpret projective drawings.

All the cars in your proposal
faced upward or toward the right.

It's common in people with
lofty, unattainable goals.

In the meantime, the cars were
small in size, indicative of

an inferiority complex, low self-esteem,
and excessive defensiveness.

They're common traits that appear
in the drawings of those who are

regressive and cloister themselves
in their own worlds.

And that's me?

Two worlds have collided.

Your bleak reality and your unattainable future.

Why don't you say that again?

For your information,
you colored the cars red.

It's symptomatic of excessive aggressiveness.

I think enough has been said today.

Excuse us. Let's go.

Would you like a piece of advice from
a senior to you in advertising and life?

No.

You need to iron out the creases
in your crumpled soul

if you want to straighten out your life.

It's crumpled up paper that flies farther.

Don't forget that.

I'm glad you threw that.

It brought me great relief.

But I'm sure

he was telling you the truth about
his concept being similar to yours.

He's not one to plagiarize.

I'm not upset because of
his possible plagiarism.

But he called my work doodles.

I don't know how great he is,
but no one has the right

to call someone else's work "doodles"

when that work required painstaking effort.

I will accept whatever disciplinary
action taken against me.

What do you mean?
You did a good job.

Pardon?

An AE must be subjected to disciplinary
action only when a project fails.

Whether you lobby or steal,

don't hesitate even for a second
if you're doing it to win.

However, you must preempt and deal
with possible repercussions beforehand.

That's what the company
pays you the big bucks for.

I'll take that to heart.

Are you sure you'll be okay?

What do you mean?

You're an intern.
Didn't you overstep your bounds?

Don't worry. I can take care of myself.

Don't tell those two you're friends with me.

Tell them I threatened you into helping me.

I'll do just that.

Since things have

come to this, let me get it all
out of my system.

Hey, Geum San Ad!

You just wait and see.

You may be on top now,

but I'll make sure I end up on top.

I will overturn the rules and
the games you've come up with.

I, Lee Taebaek, will come
to rule the ad industry!

Who cares? Be quiet!

I wasn't talking to you, so just carry on.

He cramped my style.

Well, then, see you at the top
in the near future.

Let's do that.

Lee Taebaek.

It's not on properly here or here.

Lie still.

You're pretty enough already.

Do I look like a model?

I'm home.

Should I heat your dinner?

I ate already.

Oh, no. This isn't on right.
Do this part again.

Okay, okay.

- The eye.
- Here?

It's not on properly here, either.

It has to be on properly.

Hurry.

What are you doing?

Are you going to burn them?

Good thinking. You should've
burned them eons ago.

There you go again, unable to move on.

Let's finish your facial, Madame.

Here.

[Crumpled up paper flies farther!!!]

Alright.

You all watch how far Lee Taebaek can soar.

[Crumpled up paper flies farther]

[CEO]

[Crumpled up paper flies farther]

Taebaek,

the boss bailed on us.

What?

He skipped town.

Hey!

Where's your boss?

- How should we know?
- Aren't you in cahoots with him?

If we were, would we be here
dazed and confused?

I treated him like a brother.
How dare he betray my trust?

Hello?

Hi, Taebaek. It's me.

Hey, Soran. What's up?

I'm sorry.

I'm so ashamed.

What's the meaning of this?

I really tried my best
to keep the business afloat.

You know that, don't you?

Be that as it may, this isn't cool.

I came to Seoul when I was 20
to become an adman,

and here I am running away as a fraud.

I can't even go back to my hometown now.

I might end up...

Okay. I'll try to figure something out here.

I'm sorry, Taebaek.

I'm a real jerk. I really am.

Cheer up, boss. You can't let this
bring Yuchan down too.

Good luck. I have to go now.

We're sorry.

But you won't get much from selling
the few knickknacks in this office.

Please have faith in us and
give us a chance.

Have faith in you?

Have faith in you to do what?

We'll strive to snatch every
signboard-related account in the area.

We'll turn Billboard Paradise
into a booming business.

Please help us.

Not here.

The beach... Where I can wear my bikini.

I do not want to see that.

Hey, where were you last night?

I'm sorry. I was a bit tired.

I'm telling you she was on a date.
I bet she's very popular with the men.

An intern dating? Advertising
sure has gotten a lot easier.

Didn't you also date as an intern?

Ms. Lee...

I trust you all enjoyed the downtime.

We're charging full force again.

We'll have a meeting regarding
the sales promotion event for Daesung.

I need one copy per person.

Yes, Ms. Ko.

[CEO]

Yes, sir?

You're harder to get a hold of
than the attorney general.

I'm working. What is this regarding?

A humble stream doesn't
give rise to a dragon,

and there's no reason for a dragon
to enter a humble stream, either.

What are you getting at?

What I'm saying is, I don't get why my
daughter is working as a lowly intern.

I never considered where I am
a humble stream.

Listen, Ms. Baek.

Who told you an intern was allowed
to make personal calls at work?

I'm sorry.

I'm busy. I have to go.

Get the copies to everyone,

and get me what's on this list.

Yes, Ms. Ko.

Be careful.

I've become very interested
in you as of last night.

Taebaek,

we're sorry,

but

we'll look for jobs elsewhere.

Just trust me, will you?

When the economy's this bad?

How will you even find

$3,000 every month for rent and the premium?

That's why we'll work our butts off.

We can do this.

Let's believe in ourselves.

Sorry, Taebaek.

It's all good.

I have my trusty scooter,

I'm young,

and I'm healthy.

My looks?

Work of art.

And competence? That goes without saying.

Life...

Right.

When did I ever have answers
about where my life was headed?

Let's do this.

Even if I end up being crushed,

I'm moving forward at full speed.

Billboard Paradise can do it
much cheaper for you.

We're all set.

[Opening Soon]

Of course I'd like to help out
a hardworking, young fellow.

Then help me.

But there's a place that does
all the signboards around here.

Really?

It's cold. Let's go.

His name's Ma Jinga.
He's the area's signboard kingpin.

What's remarkable is that
with Ma's signboard,

your profit doubles.

So why would people turn elsewhere?

I'm sorry I'm an eyesore
in this beautiful neighborhood.

I'll leave as soon as I have enough
to pay my child's medical bills.

[GRC Advertising]

You'll have to bring down GRC's
President Ma before anything else.

I'm having a bad streak today.

What do I have to do to win here?

May I help you?

I'm here to see Mr. Ma.

What?

You're Mr. Ma Jinga, right?

Yes.

I'm Lee Taebaek. I make signboards.

So?

I'm here for a showdown. Let's do this.

Get lost. I'm busy.

I heard you were the local signboard bigwig.
I'd like to challenge you.

Challenge me?
This kid must be out of his mind.

Are you making a run for it?

I'm making a run to the can.

Who are you anyway to come here
and pester me?

Listen, twerp.

Why in the world should I accept
your challenge anyway?

I'll wager everything I own.

Everything you own?

That's it.

I don't plan to deliver
my signboards on a scooter.

Get out of here.

Just do it.

What do you want now? Move.

Just do it. I want that scooter.

Let me take a leak, will you?
I really have to go.

You're scared, aren't you?

- What?
- Come on.

You are scared.

You always run to the can when you get scared.

Hassan, dad's being chicken, right?

Yup. President Ma's scared alright.

Good grief.

Just say yes if you're going to do it.
Otherwise, send him away.

It's way too loud in here.

I heard you've had a monopoly here
for some time now.

Why don't we see if you should
maintain that monopoly?

Good heavens.

Do I have to go into showdown mode?

Hey!

Are you sure you won't regret this?

So long as you accept my challenge.

Fine.

Since you put everything on the line,
I'll oblige and take it all from you.

Do you know what a presentation is?

That will be the showdown format.

The signboard is for a fried chicken joint.

The client is naturally the owner of the joint.

We have 1 week.

If I lose for some bizarre reason,

I'll hand over half of this area's accounts.

But if you lose, you'll give me
your scooter and a pinky.

I feel like I'm in a mob flick.

Excuse me.

Do you think we'll be able
to satisfy the top 1% VVIPs

in such a banal space with
such a banal method?

But we can't have VVIPs standing
outdoors in this freezing weather.

Um...

How about a sky lounge
facing the LED billboard?

They can enjoy the game at eye level.

That's good.

Find a suitable sky lounge
in the area by the day's end.

Pardon?

I don't think I can get that done today.

Since when have we been close enough
to forgo the courtesy knock?

Why does Ms. Ko have to wine and dine
Geum San's Managing Director Jin?

I don't believe Ms. Ko's in charge of
the Geum San Construction account.

Why are you asking me?

It was Managing Director Jin who invited Ms. Ko.

You can ask him yourself
if you need an explanation.

Why don't you ask him in my stead as

neither Ms. Ko nor I will ever be seeing him?

Are you defying your boss?

No.

I'm merely refusing to follow an order
that doesn't have to do with work.

I don't think it's her job to attend
such a social gathering.

Excuse us.

Director Kang, I think...

Am I not your direct boss?

If you have to wine and dine someone,
I'll be the one telling you to do so.

Your schedule has been freed up,
so find us a sky lounge.

You're driving me up the wall.

What about my tuition?

I'm really going to lose it.

This will cover your tuition and our rent.
Don't worry.

Good grief.

You're here. Thanks for coming.

You should find your boss who bailed
on you, not turn to me for help.

How am I to find him?

And imagine how desperate
he must have been to skip town.

You keep getting the short end of
the stick because you're too laid back.

Ditto to that.

And who is this straight-talking lady?

You had a guest. I didn't know.

Girlfriend?

Oh, no.

And you are...

I'm his sister.
Then how do you know each other?

She's a business associate.

No. She's more like the madame,
and I, her servant.

Good timing.

Come here.

Why don't you first have a drumstick?

When you're done with it,

come up with a spiffy name
for a fried chicken joint.

Pardon?

Taebaek, Taebaek!
I thought of an awesome name.

What is it?

Wicked Chicken. Awesome, right?

No?

Then how about

Finger Lickin' Chicken?

- Soran.
- Yeah?

Aren't you going home?

Fine. This is my hidden card.

Chicken-Doodle-Doo.

What do you think?
What do you think, Jiyun?

Wordplays are common,
so I don't think it'll pop.

I think a simple, unadorned name
may actually stand out more

and give the restaurant a sophisticated air.

Then how about Fowl House?

"Fowl" sounds like "foul",
so how about The Chicken House?

For "House", we can use the Chinese
character for a classy feel.

That's great!
Okay. Let's go with that.

The Chicken House.

I don't think it's all that.

You're the best, Ms. Biz.

Ms. Biz?

You're my business associate.

Why don't you call me "Baek Copy"
as I'm a copywriter?

Baek Copy...

People like you who do design work
usually use "Art" after their surname.

Lee Art?

Lame.

So this is what people in advertising do.

It is a bit stupid, so how about Baek Coffee?

Baek Coffee?

As an intern, you probably have
to make dozens of cups every day.

No?

Since you make dozens of signboards
every day, how about Lee Signboard?

I like it.

Yes.

Both names are simple and cheesy. Perfect.

You're amazing, Ms. Baek Coffee.

Why don't you get cracking
on the design, Mr. Signboard?

Of course.

Don't you know Executive Director Hwang
is Geum San's chairman, Mr. Hwang's nephew?

What good would it do for

either you or me to get in his bad books?

The matter's been settled.
I told Ms. Ko not to attend.

It was me who told Ms. Ko
to attend the gathering.

Do you do everything at full speed?

About Geum San Construction...

President Kang has informed me.

Let's move on, shall we?

Did you know that

you had a lot to do with
my decision to become an AE?

What do you mean?

Do you remember the 6-week
course you taught at ACCD?

You must have taken it.

Yes.

And you gave me the same comment
on all the proposals I submitted.

What was it?

"Terrible idea."

I tried not to mince words.

I was angry back then,
but I'm grateful to you now.

It's thanks to you,
I found a job I'm best suited for.

We got a sky lounge,

so you need not worry about that.

You do seem well suited to be an AE.

The view isn't bad. What do you think?

There may be a few problems,

but I'll do what I can with it.

What do you think, Ms. Baek?

I think the VVIPs will be satisfied.

You make it sound as though
you yourself are a VVIP.

It was just my opinion.

- Go and get my car ready.
- Yes, Ms. Ko.

BK Group's chairman, Mr. Baek,
who's a close acquaintance of Mr. Noh,

will also be attending.

Oh...

Taebaek, who's that hottie?

Mr. Ma's son.

Oh my goodness. He's totally my style.

Will I have to root for my future father-in-law?

This is a pickle.

You'd better watch it.

We will now begin the signboard battle

you've all been looking forward to.

Mr. Lee Taebaek of Billboard Paradise
will deliver his presentation.

Most fried chicken restaurants
have similar signboards.

They have similar names, and
the signboards are of clich� designs.

In the 21st century, your business
can't prosper with clich� signboards.

You need to stand out.

That's right.

That's why Billboard Paradise

went with a simple name and
classy signboard design

to make this establishment
stand out from the rest.

And this is what we came up with.

How did it go?

Taebaek delivered his presentation.
It's Mr. Ma's turn.

And now, Mr. Ma, the CEO of GRC,
will deliver his presentation.

I'm not here to do a show.
Why the applause?

[Speedy Delivery Chicken Run]

[Speedy Delivery Chicken Run]

Oh, right. I almost forgot.

Bye-bye.

Why did ours lose to that cheesy signboard?

Why?

Cheer up.

No.

I bet he and the chicken joint
owner set me up.

I'm sure of it.

Oh? They're coming back.

Why have you come back?

I figured you'd want to know why you lost.

I'm too nice, aren't I, son?

Are you playing me for a fool?

You do want to know why yours lost
to my cheesy signboard, right?

You think the chicken joint owner
was in cahoots with me, right?

Why did I lose?

Because you made a signboard
while I made an ad.

Advertising.

Advertising? What do you mean?

Put that head to work.

Once you figure it out, you won't have
to worry about making ends meet.

I'm really taking off now.

GRC's CEO, Mr. Ma...

He looks so familiar.

Cheer up, will you?
Don't be such a defeatist.

Do I look like a piece of
crumpled paper to you too?

Not at all. Crumpled paper?

You look like a fresh sheet of paper.

Our business is bankrupt,

I lost in the signboard
presentation showdown,

and I even lost my prized scooter.

I really feel like a piece
of crumpled paper today.

Cheer up.

Let's eat, drink and rise from the ashes.

What do you think Mr. Ma
meant by advertising?

How should I know?
I'm a lowly intern.

So how did you come to dream
of becoming an ad professional?

I personally experienced
the power of advertising.

What do you mean?

When I was in high school,

a friend of mine fell ill with a heart disease.

But his family wasn't well off and
didn't have enough for his surgery.

I wanted to help him,

so I made posters and put them up
all around our neighborhood.

I managed to raise $3,000
for him in just a month,

so he got his surgery.

So you've been doing public service
campaigns since high school.

I suppose you can say that.

I was amazed that my drawing
could move people.

My art teacher explained that

it was the power of advertising

and that I should give it a go.

I felt a jolt of electricity pass
through me, and although

it was just making signboards, I got
myself into advertising right away.

You're going to be a great adman.

You said so yourself that
crumpled up paper flies farther.

Not only are you a great copywriter,

but you're an even greater
judge of character.

Very well then.

I got crumpled up really badly today,
so let's see how far I can fly.

Sounds good.

For someone who cared so much
about being classy and distinctive,

you sure loved the chicken
with a bullet stuck up its butt.

The chicken had a bullet
up his butt of all places.

How could I not laugh?

You should've held back the laughter.
You were on my side after all.

It was upsetting.

Fine.

To make up for it, I'll set you up
with a part-time gig with a hourly rate.

Really?

This is why I can't stay mad at you.

What do I have to do?

It's for a Daesung Automotive's
ad promotion event.

Are you kidding me?

You won't run into those two.

I will have to say no.

Don't you want to see
how our ad's turned out?

What do you mean?

This is the first collaboration piece
of Lee Signboard and Baek Coffee.

It's our first work.

Let's see for ourselves just
how much people enjoyed our ad.

And most importantly,

you need to make money.

What do you take me for?

How much is the hourly rate?

Thank you.

This will be fun.

What's it like seeing your very first ad?

You're glad you've come, right?

How much longer do I have to wait?

I've been in line for over an hour
in this frigid cold.

I'm so sorry, sir.
It won't be long.

I'm so sorry.
Please be patient.

Whenever I see that...

This promotion event has
been very well received.

All the VVIPs have nothing but praises.

Good job.

Thank you, sir.

Mr. Baek.

It's been so long.

Long time no see.

That's Mr. Baek, the chairman of BK Group.

Don't work too hard.
Sneak in a break every now and again.

No way. These folks are
all here to see our ad.

This is the least I can do.

I have to go up to the sky lounge.

That's great.

It takes a toll on a woman
to be outside in this frigid cold.

I'll hold down the fort, so go on.

- Take it easy then.
- Will do.

You seemed to have done very well
for yourself in the States.

Is there a special reason
you've returned to Korea?

I'm afraid I'm not as big
as they say in the media.

Frankly, I wasn't a top-tier adman back there.

An adman who doesn't engage in self-PR?

How interesting.

I'm a firm believer that
nothing's better for PR than facts.

It's very popular.

Why are you just standing there like an idiot?

Go to the bar and get the gifts out.

Yes, Ms. Ko.

Wait...

Isn't that...

Here's a small souvenir
we'd like to present to you.

So what's your impression of
the Korean advertising industry?

Things are very different here.

In the States, ad agencies and
clients work as partners,

but here, there's a strict hierarchy.

I'm sorry, Mr. Baek.

He's still used to doing
things the American way.

Honesty isn't a bad thing.

You seem to have done a fine job
of raising your son.

You're too kind, sir.

I sent my youngest daughter to America
to have her study business management,

but she decided she wanted to go into
advertising and changed her major.

It seems like no parent ever
wins against their own child.

I don't know about that.

You have an interview
with IBC in 30 minutes.

Thanks for coming to
Daesung Auto's promo event.

Thanks for coming to
Daesung Auto's promotional event.

Thanks for coming to
Daesung Auto's promo event.

What are you doing here?

What about you?

Duh. I'm here to make money.

Look at your skimpy outfit.

You'll catch a cold.
Wrap it up and go home.

No way. I braved the cold
and worked hard all day.

I'm getting my pay.

Don't cause trouble.

This will be over in an hour,
so just bear with me, okay?

[Geum San Ad's Addie Kang, mastermind
of successful Daesung promotional event]

You must be freezing.

Thanks for your help.

Not at all. I got paid for this after all.

So dinner's on you, right?

Are you out to collect a finder's fee?

You're fierce.

Good job today. Thank you.

So we meet again.
It's very cold, isn't it?

Stand out here for 10 hours, and
you'll get too numb to feel the cold.

Ms. Baek, I was hoping
I could drive you home.

Pardon?

I have something to discuss with you too.

I'm sorry, but I have a prior engagement.

Go with him. It's cold.

I have to go home with my sister anyway.

See you next time.

Your engagement seems to
have been canceled. Hop in.

You must have come to see the ad.

How did it feel?

I'm sure you considered it yours
as you were watching it.

I should get going, Bokhui.

They call it a pipe dream
if a goal is unattainable.

In your current state, it's impossible
for you to become an ad professional.

What are you getting at?

You need to build up your resume
or just give it up.

Thanks for the advice,

but it shouldn't be any of your concern.

I don't want to see you
grow any more pitiful.

You and I must have

very different ideas about
what being truly pitiful is.

I'm off.

Is this awkward for you?

I must say I am a bit flustered.

Is it considered weird in Korea
for a boss to drive his staffer home

after having her work late into the night?

It's not common for an intern to
get a ride with the department head.

You can consider this compensation
for your ad copy I plagiarized.

You said you had something
to discuss with me.

As a copywriter, what do you think of

"Crumpled up paper flies farther"
as an ad copy?

I think it's good.

Why is that?

Because it has a nice ring to it.

But it's a slogan, not a copy.

It makes no sense.

Crumpled up paper doesn't fly farther.

It usually just ends up in the trash can.

A good copy should be
realistic and self-evident

as your copy for Daesung was.

But perhaps what people need
isn't a copy, but a slogan,

especially those who struggle
to get by from day to day.

Grandma says she's returning
to work tomorrow.

What are you talking about? She can
barely stand because of her arthritis.

I don't know.
I might drop out of college too.

Cut it out.

I'll get you your tuition somehow.

My diploma won't guarantee a job.
We'll just end up more in debt.

Listen.

If you drop out, you'll be
a mere high school graduate.

I'll be jobless either way.

Even the jobless discriminate
each other based on schooling.

Unless you're really talented like me,
you need a college degree.

Be quiet! I'm going to sleep.

Good grief.

Yes, Mr. Hwang?

How did the promo event go?

It went well.

Did BK's chairman, Mr. Baek,
say anything worth noting?

No, sir,

but Director Kang seemed to
have piqued his interest.

I wonder what the Kangs are scheming.

Addie Kang's worse than his father,
so keep a good eye on him.

Yes, sir.

It's not a bad place.

Are you finding everything okay here?

The only problem is that

I have someone sneaking in
unannounced when I'm not even in.

You must have made a good impression
on BK's CEO, Mr. Baek.

BK will be revamping its CI this year.
[CI: Corporate Identity]

[CI: Overall image of a company comprised of corporate
logo, branding and other distinctive trademarks]

A CI campaign is of

a completely different scale
than a product ad campaign.

We're talking about a project
worth at least 500 million dollars.

Is that so?

If we get that deal,
you'll be safe for a while.

A few years at most.

I made my way up to the post
of president at Geum San Ad

by immersing myself in advertising at
the expense of my friends and family.

I don't want to hand it over
to anyone but you.

But I'm not interested in becoming
the president of Geum San Ad.

What?

Whatever your position, you still
have to grovel before your clients.

What can you do?

That's part of an adman's job.

I don't plan to stay an adman
my entire life like someone I know.

That's why I returned to Korea.

I'd like to unwind.

[Resume Baek Jiyun]

I've aged from making sure
you and your mother

took your herbal tonics on time.

But no one brings me any tonic.

You're going on a blind date in
2 days, right? This is your tonic.

Who knows whether it will
be healthy or toxic?

What are you doing, sir?

What am I doing?

Hey, kiddo.

What was I supposed to do?
You had promised to pay the rent

and interest on time every month
but went missing for days.

Please give me a bit more time.

Listen, twerp, have I not
given you a chance?

You know I did.

Where were you anyway?

I'm working really hard,
so if you give me a bit more time...

You know nothing about the world, do you?

Look around you.
Everyone works hard.

Once a failure, always a failure.

Hurry up and get them all out.

Amusing doodles are just that.

They don't constitute an ad.

Hon, look at the signboard.

The place is called "Chicken Run".

It's hilarious. Let's come
and eat here at some point.

Yeah. We'll do that.

Why did I lose?

Because you made a signboard
while I made an ad.

Advertising.

Put that head to work.

Once you figure it out, you won't have
to worry about making ends meet.

What is it?

I've uncovered the true identity
of GRC's President Ma.

What do you mean by "true identity"?

Turns out he used to be
a legend in the ad industry.

He got famous for ads he did
before he suddenly left the industry.

He once worked for Geum San Ad.

Nice! Nice!

Alright!

What do you want now?
I'm on a roll here.

He must be here to get his scooter back.

What is advertising?

What's done is done.

Why are you here anyway?

Teach me about advertising.

Good grief.

Why should I? Huh?

I can't even teach my one and only son,
so why should I teach you?

I'll wager myself, my life.

Take me in as your apprentice.

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Translation by KBS World

Transcriber & Timer: starstruck

Special thanks to Kakak

Coordinators: ay_link, mily2

~ Preview ~

What is advertising?

It's what you do to get people
to buy a product, right?

Your signboard doesn't have that.

I'll do anything you tell me to.

I'll work with passion and commitment.
I'll work my butt off.

I'd like you to take part in
this project as a copywriter.

Be more discreet if you don't want
to have any misunderstandings.

How do you really know Ms. Ko?

I'm here today for a job interview.

Namely, SWOT analysis.

What are the strengths of the Great Wall?

This is your last chance.