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Translation by KBS World

Advertisements are oxygen cities emit.

City dwellers breathe in ads around the clock.

As soon as we wake up,
we start the day with newspaper ads.

We see ads on buses or subway trains
on our way to work.

We hear ads on the radio.

We get flyer ads handed out on the streets.

We click on online ads when we surf the web.

Smart phones vibrate with ad alerts.

For those of us who live in cities,
advertisements are seduction,

consumption,

and art.

85 Park Sangcheol, 86 Im Yeongsun,
87 Hong Jiyeong, 88 Lee Taebaek.

Here.

And to some of us, ads are also a dream.

[AD Genius Lee Taebaek]

Episode 1

[What's advertising to Addie Kang?]

[Advertising genius Addie Kang
wins three Advertising Grand Slams]

Mr. Addie?

Addie's your real name?

Isn't "Addie" way too blatant a name
for an advertising professional?

And isn't Hanbyeol ("One Star")
too blatant a name for an actress?

That was the name of the first love
of the president of my company.

Mr. Addie,

what's life like for a top ad professional?

I get interrupted even when I'm working
on a new project during a flight.

How would you like a real interruption?

I was asked to do a coffee ad
for both Western and Origin.

Go with Western.

Why is that?

Geum San Ad is doing Western's coffee ad.

Geum San Ad also happens to be
where I'll be working as of today.

Are you for real?

You can at least give me
your business card, right?

[Addie Kang, Director of Account Planning]

Then you must know Professor Kim Changgi.

Yes, he's my advisor.
I saw him just yesterday.

I trust he's doing well.

Yes, he's doing very well.

- I really should visit him.
- Me too.

I'm number 88, Lee Taebaek.

You haven't asked me any questions,
so I've decided to speak up.

Whatever you ask me,

I assure you I'll answer you
with utmost honesty.

I do admire your enthusiasm,

but you dropped out of an unknown college,
have a TOEIC score of 450,

and never won any ad contests.

I don't know whether your honesty alone
will get you very far.

Remember the movie
" Happiness Does Not Come in Grades"?

Likewise, I don't think good ads
always come from a colorful resume.

That movie came out in 1980,

your speech and personal style
seem just as outdated.

We're not sure advertising
would be a good fit for you.

So tell us why we should pick you
despite our reservations.

I'm just a plain old lighter.

But if you take a chance

and open me up,

I'll come to you with gusto

and light up the advertising world.

That's quite good.

Thank you.

My resume and personal style
may be lackluster,

but my ideas and passion
shine with brilliance.

I'm Lee Taebaek, an advertising professional

with boundless creativity,
optimism, mental focus, and grit.

Hello?

Where are you, Taebaek?

It's crazy here.

It was crazy here too.

I made the interviewers go crazy for me.

The weather's amazing today.

The situation here is serious.

Geum San wants us to get
the billboard up right away.

What are they talking about?
We still have 3 hours.

I don't know, just hurry up.

They say they'll annul the contract
if we don't do as we're told.

Okay, I'm coming.

I'm almost there, so be on standby.

Are you okay?

Are you hurt?

I'm about to get hurt by my boss.

I'm sorry I startled you.

If you're really sorry,
could you get me another one of these?

It's called Merchon.
I'm in a real hurry, you see.

I'm so sorry, but so am I.

Since we're both so busy,
why don't we just go our separate ways?

What took you so long?
Did you get the Merchon?

I did manage to find it,
but the bottle shattered.

What?

I'm sorry. I'll find something else.

Don't you know that
President Noh only drinks Merchon?

Do I have to worry about
an intern's minor errand too?

I'm sorry.

Bring me Merchon right away.

Yes, Ms. Ko.

Oh, right.

What about the billboard?

I trust it's been set up where
President Noh can easily see it.

Yes, I relayed the instructions
to the subcontractor.

What's up with the colors?
Are you color blind?

Why did that old fart have to push up
his visit at the last minute?

He's heading overseas later today
to sell more cars.

I'd like to go somewhere far away too.

I'm really worried about the presentation.

I had a bad dream last night.

No more chitchatting.

And don't jinx the presentation.

He'll be here in an hour.

Geum San Ad isn't picking up.

The plan isn't here.
Did you leave it somewhere?

88, Lee Taebaek.

Darn it.

Let's hang it vertically.

Are you sure?

Just look at it.
It looks like it's about to soar.

It's Geum San Ad. They wouldn't
hang it horizontally like everyone else.

Really?

Hold on tight.

Wrap it up.

In that vein, the launch of
Daesung's new concept car...

I called the importer of Merchon.

They'll have a box delivered to us
within 10 minutes by courier service.

We'll have traditional Korean sweets
from a famous place in Cheongdam-dong...

Oh my god!

Why...

Why is that hanging vertically?

I don't know.
I relayed your instructions to them.

Call them right now.

Tell them we're canceling the contract

if they don't hang it horizontally
within 30 minutes as in the plan.

Yes, Ms. Ko.

And you'll lose your internship too
if it's not done on time.

You left the airport ages ago,
what's taking you so long?

You're still hotheaded.

President Noh of Daesung will be
here personally for the presentation.

Hurry up if you want to
make yourself known to him.

You're in for a rough ride.

What do you mean?

President Noh's notorious
for being extremely picky.

You're bound to get chewed out
with a plan like this.

Are you jinxing your own father
on your first day on the job?

Don't get worked up.
I'm merely delivering the facts.

Facts are for journalists.

What admen need is strategy.

If you don't want to be jobless
immediately upon returning to Korea,

come up with a strategy
and hurry over to my office.

What in the world were you thinking?

Why did you hang it vertically
instead of following the plan?

You must work for Geum San Ad.

So it wasn't vertical in the plan?

What's keeping you? You've 30 minutes.

No, since it's already been 10 minutes,
you've 20 minutes to reinstall this.

We're very sorry,
but a billboard isn't a Post-it note.

It's not easy to remove or reinstall.

We're annulling the contract if it's
not hanging horizontally in 20 minutes.

Didn't you hear her? We've 20 minutes.

Actually, you've 19 minutes now.

19 minutes.

We're honored that you've come personally.

Get me the number of the staffer
in charge of that billboard.

Right now.

It's a real shame.

Ads these days don't take risks.

This ad's 100 times better
when set up vertically.

Who'd pay attention to yet another
run-of-mill billboard?

An ad should grab people's attention.

It did get my boss' attention,

putting my job and your contract on the line.

Baek Jiyun speaking.

Are you still on the rooftop?

Yes, but who's this?

I'm Addie Kang,
the new director of account planning.

Reinstall Daesung's billboard
in exactly 30 minutes.

Reinstall it?

It should be vertical, not horizontal.

Reinstall it vertically.

It's the consumer not the supplier
that gives a brand its power.

If you want global fan base for a brand,

you need to create grounds
for voluntary customer participation

in whatever shape or form.

In that vein, with the launch of
Daesung Automotive's new concept car,

Geum San Ad has set widespread
consumer participation

as the overarching goal of the ad campaign.

Are you sure you'll be okay?

How many times do I have to tell you?
My favorite pastime...

I know you said it was rock climbing,

but this is a bit too much for a woman.

Let's not get carried away.

Let's just wait until my boys get back.

We only have 10 minutes left.

For me to keep my job and
for you to keep your contract.

You're like a ticking time bomb, aren't you?

Bombs away then.

Wow.

Being on a company insurance plan
sure makes one fearless.

What's keeping you? Hurry up.

Yes, yes. I'm coming.

The graph accurately outlines
recent consumer needs by age group...

Hold on.

Yes, president Noh?

It's fine if you want to waste your time,

but how much more of my time
do you plan to waste?

If consumers clearly
expressed their needs like you,

it would make our job a lot easier.

Geum San Ad's 2013

new brand concept for
Daesung Automotive is...

"New Revolution".

Are you okay?

Yes.

While I untie this,
go ahead and fasten that side.

It's not attractive when
a woman tries to act tough.

It's not attractive when a man says
woman this and woman that.

Do you know you're too good
for the ad industry?

You've what it takes to defend a nation.

The ad copy says "revolution",

but the content of the ad
is the epitome of clich�.

Mr. Kang.

Yes, sir.

We're staking our company's fate
on our new line of cars.

but it doesn't look like
your company's doing the same.

We're very sorry.

I'm Addie Kang, the new director
of account planning at Geum San Ads.

Please give us 2 weeks.

We'll have an ad for you that
will be to your satisfaction, sir.

2 weeks is a long time for me.

I'll give you 30 seconds...

to convince me why
I should give you another chance.

Columbus made an egg stand on its end,

and today, I made a car stand on its end.

Columbus discovered a brand new continent,

and I'll present to you
a brand new auto ad in 2 weeks.

Aren't you curious what
my auto ad will be like?

I'll see you in 2 weeks.

It looks as though we'll be seeing
a lot of each other for work purposes.

How about a formal introduction?

I'm Baek Jiyun, an intern dreaming to be
the top copywriter at Geum San Ad.

I'm Lee Taebaek, a full-time
employee at Billboard Paradise.

There must be someone there
who has his head on straight.

I told you it was better set up vertically.

I know.

I can't take this.

How annoying.

I don't think the ad concept itself
was the problem.

The client seemed to relate to it.

What are you implying?

That the AE's concept was great
[AE: Account Executive]

but we messed up in the execution?

I think I can forgo a self-introduction.

I'll personally oversee the Daesung
account over the next 2 weeks.

You all know exactly what
we'll have to come up with

during those 2 weeks.

I'm sorry I'm late. Sorry.

We'll start the meeting.

Ms. Ko.

I heard you went to ACCD.

ACCD: Art Center College of Design
Renowned design school in California

You'll be a creator, not an AE,
over the next 2 weeks.

It's not feasible to come up with
a brand new concept in 2 weeks.

Our time would be better spent on...

For the next 2 weeks, I'll be in charge
of the worrying and decision making.

Submit the concept and plan
as I've asked you to.

And Ms. Lee,

I heard you were once
Geum San Ad's top copywriter.

Have you lost your touch?

Or do you have incompetent people
on your team?

Good heavens.

You just don't know when to stop,
do you? Mr. Kang...

Being called "clich�" is like
a death sentence in our line of work.

To determine the essential nature of a car,

you must first understand its personality.

Go out there and capture the
personalities of different cars.

1,000 photos per person.

Law of transformation
of quantity into quality.

In your current state,
quality isn't a guarantee.

You must amass a lot and throw away a lot

to get to even a tiny sliver of quality.

Are you insane?

Get out of the way!

Sorry.

It's freezing.

Your hands are so cold, you poor thing.

It's okay, sir.

No, no. Come inside and
have a hot cup of tea.

I'll have it later.

Right now. Your hands are frozen stiff.

I'm okay...

- It's okay.
- I'll have it later...

Taebaek!

What do you want?
- Are you having fun?

Who are you?

What's the matter with you?

Does $4 an hour include sexual harassment?

- What?
- Don't mind him, sir.

Here's $10 an hour for you.

You don't have to dance.

You'll just be my punching bag
for an hour, okay?

No, Taebaek!

Why did you have to punch him
right then and there?

If you hadn't, I could've gotten at
least $5,000 for sexual harassment.

My tuition for the semester
would've been taken care of.

I told you I'd pay for your school.

I lost my day's pay too.

It's a cold, hard world.

When will we ever get to ride
something with 4 wheels?

You already ride 4-wheeled vehicles daily,
public buses.

You're so annoying.

Do you know that women hate men
who crack such jokes?

And why don't you get rid of this thing?

How was the interview?

Do you think you'll get the job this time?

I'd say I've have it in the bag 100%.

I had never gotten to
the interview round before.

The fact that they wanted to see me
for the interview means I got the job.

Oh my goodness.

Thank you, dear Lord.

Thank you, merciful Buddha.

Thank you very much, Confucius and Mencius.

You're so full of it.

You must be the most self-confident
human being on the planet.

By the way, you'll get paid this month,
right?

I'll really lost it if my tuition
isn't paid for by the month's end.

Don't worry.

The boss said he'll give us all our
back pay this month, no matter what.

Taebaek, how many times had he said that?

He's a big fat liar.

Mind your manners, young lady.

You're so pathetic.

Still no word yet from Bokhui, right?

No. She must still be in the States.

Do you know why she's not writing back?

That's her answer.

She has nothing to say to you. The end.

Men are so dense.

Just burn them all.

You little twerp...

I'm going to shut that
blabbering mouth of yours.

Kids!

It would be best to first target
President Noh's wife.

Find out her daily schedule
from sunrise to sunset.

I'm especially interested to know
when she's at the fitness center.

Get on it then.

[Billboard Paradise]

The person you're trying to reach
is unavailable. Connecting to voicemail.

She's not picking up.

She knows we'll ask for cash,
which is why she's ignoring us.

How can the person in charge
not answer our calls?

Why are you yelling at me?

Am I the one who issued a postdated check?

Irrespective of how they paid you,
you need to give us our backpay.

I've to pay for my sister's school this month.

I'm getting my paycheck no matter what.

I was really going to

pay you as soon as our accounts
receivable were settled,

but what can I do?
Geum San postdated check

for 3 months from now.

I've to pay rent here.

This isn't easy for me either.

Where are you going?

What good would it do to just
sit around twiddling our thumbs?

I'm going to Geum San
to do whatever it takes.

Baek Jiyun speaking.

This is Lee Taebaek.

Pardon?

Oh, the billboard guy.
Thank you for all your help yesterday.

I need to ask you for a favor.

We reinstalled the billboard twice,
horizontally and then vertically,

but we got a check postdated
for 3 months from now.

I don't know what your situation is,

but for people like us, our lives
ride on our monthly paychecks.

When Geum San issues a postdated check
to a subcontractor, the said company

suffers from a lack of cash and its
employees' livelihood is threatened.

I'm sorry.

But I don't call the shots.

There's nothing I can do for you.

Yes, there is.

Arrange a meeting for me and
the person who calls the shots.

I doubt you'll get anywhere with her.

I'll be the judge of that
after I've tried at least.

Please help me try.

What's the matter with you?

Please stop.

Sir.

Thank you for the helpful information.

We'll stay on it on our end too.

Thank you.

Ms. Ko.

What is it?

Um...

There's someone who'd like to see you.

How can you let an employee from
a billboard shop come in here?

Don't you know that security is of
the utmost importance for an ad agency?

I'm sorry.

She's as cold as can be.

Ms. Ko!

Ms. Ko,

where's the plan I asked for?

Oh, I was busy making contact with President Noh's
wife's associates and assistants.

Just focus on what you've been asked to do.

I told you to draft a plan,
not lobby the president's wife.

I consider lobbying one of the
job responsibilities of an AE.

Winning over the CEO's wife could...

Using personal ties to offset bad
content is collusion, not lobbying.

What we need is a creative plan,

not stooping low to underhanded practices.

Given how skewed the AE's approach is,

no wonder the ad campaign proposal
was such a flop.

Whether you're the AE or CE, creativity
is your lifeline in this industry.

If you want my respect, pick up your
pen rather than your mobile phone.

Draft me a creative plan.

Do you understand?

That's harsh.

I picked the wrong day to come here.

Should I go in?

Yes.

Bokhui.

It's Bokhui, right?

Hey, Ko Bokhui, how long has it been?

Sit.

Long time no see.

What happened?

When did you get back to Korea?
Didn't you get my letters?

I thought something had happened
to you in the States, I was so worried.

Bokhui, how could you...

Ko Ari.

I got my name changed legally to Ko Ari.

That's good.

You always said you'd rid yourself
of your unrefined name.

When I left Korea,

I decided to rid myself of
the unrefined and lousy Bokhui.

I did away with my lousy name, background,

and even people.

I decided to get a new start as Ko Ari.

Let me just ask you one thing.

Is it really possible
to rid oneself of one's past?

Yes, it is.

And are you happy to be rid of
all that you were and start anew?

I was a graduate of a
no-name college outside Seoul.

No one would hire me.

I had a boyfriend whose future
was even bleaker than my own.

I'm a lot happier now
than when I was Ko Bokhui,

a hopeless, third-rate human being.

Let's wrap up our walk down
memory lane and talk business.

I know your company's in a bind,

but we're in a state of emergency
because we may lose Daesung.

All our other subcontractors were
also issued postdated checks.

You're not listening to me.

I'm listening.

Not to you but to myself...

of 5 years ago when I was
madly in love with Ko Bokhui.

He's telling me...

I should at least slap Bokhui, no...

Ari across the face for cutting
all contact with me for 5 years.

- Let's not be so immature...
- But my present self is telling me not to.

He's saying I should be ashamed

to be facing my ex-girlfriend
in the state I'm in.

Let's talk about work some other time.

Did it go well?

I'm sorry, Ms. Ko.

Don't ever pester me with
anything like that again,

[Lee Taebaek]

When you return from the States,

I'll be a successful adman waiting for you.

Take care, Bokhui.

I'm sorry, but you didn't make the cut.

We wish you all the best.

Just look at how pale you are.

The mannequin looks more
animated than you.

Aunt Miok, I'm very fragile today.
Please handle with care.

Are you done for the night?

I've to change and get back to the office.

Here.

You want me to drink the whole thing?

Yes, drink up.

Take a look in the mirror.

If I could have it my way,
I'll take you to the ER.

Fine, I'll drink it.

You're always pulling all nighters
but get paid next to nothing.

Why can't you just go back home
and live it up?

Don't you know anything
about self-fulfillment?

Shopping and spending money

is the ultimate self-fulfillment
for the female of the human species.

And if you're loved by your man,
that's icing on the cake.

I think this will make me feel even sicker.

You need to believe in it
for it to do you good.

Which pants should I put on this fellow?

Just let him be. Let him hang freely.

Let's go.

Thank you for your hard work.

It was nothing.

Please call me again if anything comes up.

- Grandma.
- Oh my goodness.

You scared the wits out of me.

I told you not to work.

You can barely stand
given the pain in your knees.

I'm fine.

Look at me.

You're not fine, I saw how
swollen your knees were last night.

And why didn't you put on a coat?
You'll catch a cold.

I'm not cold.

Keep your jacket on.

Grandma, please!

Have you had dinner? Not yet, right?

I'm rich today.

Should I take you to a barbecue restaurant?

I had dinner.

I'll get really angry
if you come out to work again.

Promise me, you won't work again, right?

Fine.

Do you really mean it?

Don't you trust your grandma?

You're a repeat offender.

We've to seal the deal.

- All set?
- Yup, all set.

I'm good now, you can stop.

You're being punished right now.

For working without my permission.

You still have half an hour left
of your punishment.

You're so silly.

Grandma, you've faith in me, right?

I promise I'll make it big and
get you the knee surgery.

I'll pamper you like a queen. You just wait.

I'm already being pampered plenty.

Who else gets her legs massaged
by her grandson every night?

What's all this?

You must think money grows on trees.

It's not for me. Look.

Tada.

A tie?

You'll be a white-collar worker when
you start working at that ad agency.

You need at least one good tie if you
don't want people looking down on you.

How? It's nice, right?

Yeah, it's nice.
It's a tie meant for an adman.

You must be swimming in money.

What's the other bags?

Taebaek will be getting me gifts
once he gets paid anyway.

Let's consider this an advance.

I got it on a 10-month installment.
It's okay, right?

Of course it's okay.

Why didn't you get yourself
a new purse while you were at it?

Really? I can get one tomorrow then.

No, wait.

Why don't you hold off on that for 10 months?

You wretched thing.

When will you grow up?

I've my audition in 2 days,
I've to look my best.

Are you going to wear a tiny skirt and
have your behind hanging out again?

Grandma...

This isn't for a cheesy store opening.

I'm auditioning for a spot in a TV ad
for Daesung, a huge car company.

Good grief.

What we need is a creative plan,

not stooping low to underhanded practices.

If you want my respect, pick up your
pen rather than your mobile phone.

Draft me a creative plan.

What a jerk. Who does he think he is?

How's your U.S. school application going?

I'm worried about my portfolio.

I'm pulling all-nighters,
but nothing's coming to me.

Should I just not go?

What are you talking about?
Have you grown weak already?

Do you want me to leave soon?

If you're going to go, go soon.

Plus, there's cutthroat competition
for jobs at ad agencies here.

One competitor gone is good news for me.

What's this?

My most prized possession.

I can't have you lose sleep
over your portfolio.

I can't accept this.

It's in lieu of me for not
being able to go with you.

You can look at this when you miss me.

I wish you'd come with me.

I'll kill you if you cheat on me
while I'm away.

I don't know.

I can't promise you anything given
how popular I am with the ladies,

but I'll try.

Promise me.

You will have to make it big in the
ad industry by the time I get back.

I promise.

What are you drawing?

A love letter?

You're seeing someone?

It's a draft proposal for a Daesung ad,
knucklehead.

Why are you doing that?

Who knows?

Geum San might pay us cash
if they get the Daesung deal.

Yes, so?

Geum San folks don't inspire confidence,
so I'm donating my talent.

It's not bad.

Did you put this together in the States?

I told you, didn't I?

I don't place a bet
unless I'm sure of winning.

Why didn't you use this

to preempt the fiasco we're in right now?

A lifeline is most appreciated
when one's life is in danger.

Give it to me. Daddy has to use the phone.

Be a good boy, Yuchan.

No! I want to play this game.

- Why don't you play with this?
- Come on.

Wow. It's a car.

This looks like fun.

Would you like to trade?

No. That doesn't even move.

This is much more fun
because I can control it.

Why did they have to make such a thing?

You too?

Give it back.

I want it back.

Good grief.

These games are addictive
to kids and adults alike.

Yuchan, thanks. You saved me.

- Save you?
- Don't cry, don't cry.

You're such a smart cookie!

You can get back to your game.

Why are you punching out so late?

You startled me.

And why didn't you answer the phone?

The battery died.

In any case, why do I have
to answer your calls anyway?

It's not like I'm your girlfriend.

Enough of that.

Please make me a copy.

Make you what? A copy?

I drafted an ad plan for a contest,

but I don't have a copy for it yet.

All I need is a good copy
to win the contest,

so please help me out.

Why are you asking me for help?

I'm exhausted from making
Xerox copies all day long.

Didn't you say your dream
is becoming a copywriter?

I'll help you realize that dream today.

I'm all set.

You're playing hard to get.
Why don't you take a look at least?

Who knows? Something may come to
you as soon as you see my proposal.

I'm so exhausted I'm close to passing out.

And I'm also this close to
missing the last bus home.

Just take a look at my proposal,
that's all I ask.

You can't get an ad copy out of me
just by being insistent.

And it's not like I'm an
ad copy vending machine.

I know, I'm a creator myself.

I know very well how hard it is
to make something out of nothing.

Why don't you just take a look

and think about an ad copy
on your bus ride home?

This is for a car ad, right?
What's the contest?

The contest isn't very well-known.

It's good.

The concept is novel,
and the images are great.

I know. Images just come to me, but
it's always the copy that stumps me.

Can you think of something?

Could you be quiet for half an hour?
I need to think.

Sure.

I just got a brilliant idea!

What's that?

I thought of a perfect copy!

What is it?

What do you think?

I like it.

What brings you here?

Are we still not done?

We never got around to business last time.

- About the postdated check...
- This is an ad proposal for Daesung.

If you think it's okay,
submit it to Geum San under your name.

Should this be chosen,

you make sure we get paid in cash right away.

Is that all?

Is that the only reason
why you came up with this?

If this gets chosen...

- Are you hoping for an internship or...
- That's all.

I've no ulterior motives.

Okay. I'll be in touch.

Jonguk, what do you think?

It's good.

Mina?

It's okay.

- Sin...
- Well...

What do you think, Ms. Lee?

With this, we just might be able to
win over Daesung's President Noh.

I'm all for it. Let's go with this.

Okay, then. Get cracking on it.

"Get cracking on it." Geez.

Here you go again.

Let's not waste time on
useless words or emotions.

Director Kang.

What is this?

It's the new ad proposal for Daesung.

You may be quick when it comes to lobbying,

but you're a step behind with tasks
that require real thinking.

We've decided on a plan.

I'll take a good look at this.

Excuse me.

[By AE Ko Ari]

[Bokhui]

How did it go?

They went with something else.

Really?

Regardless, I'll try talking
to my bosses about the check.

Don't get your hopes up though.

I won't. Thanks.

They didn't pick mine.

See?

What did I tell you?

I don't know why you thought you had a shot

when Geum San's full of people
with brilliant ideas.

Just get black bean noodles.

[How did our entry do?]

How did our entry do?

It didn't win.

What a shame. I thought it was good.

Actually, it wasn't for a contest.

It was an ad proposal for Daesung
I was hoping to submit to Geum San.

It would take at least 3 days
for me to explain everything,

but I'm about to go crazy
because I just don't get it.

Not get what?

Why my proposal,

I mean,

our proposal was dropped.
Whose proposal beat ours?

I want to know how great it is
that it was chosen over ours.

It's top secret, so I haven't seen it yet.

Won't you get to see it
when they do the presentation?

I can't go in to the conference room
where the presentation will be held.

Oh, right. If you come on time,

you may be able to see
the design on the billboard.

[The car life you've been dreaming of!]

We're sorry we asked you over
so late at night.

Please sit down.

Go ahead.

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Translation by KBS World

Transcriber: Kakak

Timer: starstruck

Special thanks to Kakak

Coordinators: ay_link, mily2

~ Preview ~

What happened? Tell me straight up.

That wasn't yours alone.

It was also mine.

Did you or didn't you copy my idea?

Is advertising simply embellishing
an idea you steal from someone else?

Whether you lobby or steal,

don't hesitate even for a second
if you're doing it to win.

Hey, where's your boss?

Please have faith in us and give us a chance.

We'll strive to snatch every
billboard-related account in the area.

We'll turn Billboard Paradise
into a booming business.

In your current state,
it's impossible for you

to become an advertising professional.

I don't want to see you grow
increasingly more pitiful.

You may be on top now,

but I'll make sure I end up on top.

You're Mr. Ma Jinga, right?

You'll have to bring down GRC's
President Ma before anything else.

I'm here for a showdown. Let's do this.