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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,180 --> 00:00:01,709 What is the Brock 2 2 00:00:01,710 --> 00:00:03,299 Johnson methodology for 3 3 00:00:03,300 --> 00:00:04,340 doing Amazon. 4 4 00:00:04,410 --> 00:00:05,480 Private label. 5 5 00:00:05,610 --> 00:00:07,169 Well it's actually changed 6 6 00:00:07,170 --> 00:00:08,729 over time so I'm going to 7 7 00:00:08,730 --> 00:00:10,499 tell you guys what what what 8 8 00:00:10,500 --> 00:00:12,050 it is and what got me 9 9 00:00:12,120 --> 00:00:12,830 here 10 10 00:00:12,870 --> 00:00:14,639 and just my whole methodology 11 11 00:00:14,640 --> 00:00:15,500 for 12 12 00:00:16,140 --> 00:00:17,639 how I made money my 13 13 00:00:17,640 --> 00:00:18,350 whole life. 14 14 00:00:18,410 --> 00:00:20,039 Alright and what I've 15 15 00:00:20,040 --> 00:00:22,280 always done literally 16 16 00:00:22,680 --> 00:00:24,179 can be summed up by that right at 17 17 00:00:24,180 --> 00:00:25,070 the top there. 18 18 00:00:25,290 --> 00:00:27,440 Find a difference in supply 19 19 00:00:27,840 --> 00:00:28,640 and demand. 20 20 00:00:29,410 --> 00:00:30,350 That's that was it. 21 21 00:00:30,570 --> 00:00:31,100 OK 22 22 00:00:32,229 --> 00:00:33,710 you know my childhood 23 23 00:00:33,850 --> 00:00:35,609 I was flipping stuff on auction houses 24 24 00:00:35,610 --> 00:00:37,199 and video games making money 25 25 00:00:37,200 --> 00:00:38,000 like that. 26 26 00:00:38,080 --> 00:00:39,959 I would I was literally 27 27 00:00:39,960 --> 00:00:41,810 selling pennies on the Internet for 28 28 00:00:41,880 --> 00:00:42,999 two pennies each. 29 29 00:00:43,000 --> 00:00:44,840 Seven hundred dollars at a time 30 30 00:00:45,000 --> 00:00:46,460 I was making money doing that 31 31 00:00:47,160 --> 00:00:49,229 or finding arbitrage opportunities. 32 32 00:00:49,230 --> 00:00:50,949 I guess that's the same thing as finding supply 33 33 00:00:50,950 --> 00:00:51,740 and demand. 34 34 00:00:51,840 --> 00:00:53,660 So card counting 35 35 00:00:54,140 --> 00:00:55,169 you know going 36 36 00:00:55,170 --> 00:00:56,789 and going to these surplus 37 37 00:00:56,790 --> 00:00:58,349 stores where 38 38 00:00:58,350 --> 00:00:59,929 I would find stuff at 39 39 00:00:59,930 --> 00:01:01,469 these you know the colleges they'd be 40 40 00:01:01,470 --> 00:01:03,230 clearing out their old computers 41 41 00:01:03,390 --> 00:01:04,919 and they would be clearing out all 42 42 00:01:04,920 --> 00:01:06,809 their old equipment just for basically 43 43 00:01:06,810 --> 00:01:08,000 giving away for free. 44 44 00:01:08,310 --> 00:01:09,179 And then I'll go 45 45 00:01:09,180 --> 00:01:10,679 and sell that online for premium 46 46 00:01:10,680 --> 00:01:11,450 price. 47 47 00:01:11,820 --> 00:01:13,460 And so you know that's just 48 48 00:01:13,470 --> 00:01:14,759 been the story of my life. 49 49 00:01:14,760 --> 00:01:16,630 And then slowly I got into. 50 50 00:01:16,680 --> 00:01:18,040 OK let me scale it 51 51 00:01:18,090 --> 00:01:19,739 and then do this on Amazon private 52 52 00:01:19,740 --> 00:01:21,110 label. So then here 53 53 00:01:21,480 --> 00:01:23,039 it's OK where can I find 54 54 00:01:23,040 --> 00:01:24,239 that difference in supply 55 55 00:01:24,240 --> 00:01:24,980 and demand. 56 56 00:01:25,020 --> 00:01:26,660 I know a lot of other people 57 57 00:01:26,790 --> 00:01:28,289 will talk about just doing 58 58 00:01:28,290 --> 00:01:29,480 me two products. 59 59 00:01:29,490 --> 00:01:31,079 So all there there's an opportunity. 60 60 00:01:31,080 --> 00:01:32,699 So silicone 61 61 00:01:32,700 --> 00:01:33,789 spoons. There's not. 62 62 00:01:33,790 --> 00:01:34,970 Don't don't do that. 63 63 00:01:35,190 --> 00:01:35,489 OK. 64 64 00:01:35,490 --> 00:01:37,169 But you know for 65 65 00:01:37,170 --> 00:01:38,120 example 66 66 00:01:38,190 --> 00:01:39,989 and they're not adding any value. 67 67 00:01:39,990 --> 00:01:41,579 What my strategy has 68 68 00:01:41,580 --> 00:01:43,160 been is to 69 69 00:01:43,260 --> 00:01:44,759 you know find some 70 70 00:01:44,760 --> 00:01:46,970 way that I can add value 71 71 00:01:47,220 --> 00:01:48,800 so that I'm 72 72 00:01:48,900 --> 00:01:50,429 you know serving 73 73 00:01:50,430 --> 00:01:51,659 people that are unserved 74 74 00:01:51,660 --> 00:01:53,189 or a part of the market that is 75 75 00:01:53,190 --> 00:01:54,170 not served. 76 76 00:01:54,180 --> 00:01:55,769 So you know whether I 77 77 00:01:55,770 --> 00:01:57,599 am going to make just a better overall 78 78 00:01:57,600 --> 00:01:59,099 value such 79 79 00:01:59,100 --> 00:02:00,219 as making bundles. 80 80 00:02:00,220 --> 00:02:01,959 Ok maybe go 81 81 00:02:01,960 --> 00:02:02,939 pro accessories. 82 82 00:02:02,940 --> 00:02:04,649 OK I'm going to import 83 83 00:02:04,650 --> 00:02:06,380 all of the best 84 84 00:02:06,810 --> 00:02:07,859 accessories 85 85 00:02:07,860 --> 00:02:09,629 and make the most economical 86 86 00:02:09,630 --> 00:02:11,129 bundle for the 87 87 00:02:11,130 --> 00:02:13,040 person that is traveling 88 88 00:02:13,810 --> 00:02:14,989 but is only hiking. 89 89 00:02:14,990 --> 00:02:16,589 OK so he doesn't need maybe 90 90 00:02:16,590 --> 00:02:17,849 the waterproof stuff 91 91 00:02:17,850 --> 00:02:19,499 and whatnot so I could I could 92 92 00:02:19,500 --> 00:02:20,699 angle it at this niche. 93 93 00:02:20,700 --> 00:02:22,130 There's enough of those people 94 94 00:02:22,170 --> 00:02:23,789 and I think I could really target 95 95 00:02:23,790 --> 00:02:25,730 and get that that person 96 96 00:02:26,070 --> 00:02:27,590 to to buy. 97 97 00:02:27,720 --> 00:02:29,369 OK. You just throwing stuff 98 98 00:02:29,370 --> 00:02:30,479 off the top of my head. 99 99 00:02:30,480 --> 00:02:32,810 Now we'll talk about adding features. 100 100 00:02:33,090 --> 00:02:34,130 All right. So 101 101 00:02:35,170 --> 00:02:37,290 like with the solar eclipse 102 102 00:02:37,450 --> 00:02:39,189 there were all these paper glasses. 103 103 00:02:39,190 --> 00:02:40,899 Basically these paper glasses 104 104 00:02:40,900 --> 00:02:42,549 if you knew the eclipse they let 105 105 00:02:42,550 --> 00:02:44,010 in a whole bunch of light 106 106 00:02:44,350 --> 00:02:46,049 and I saw that you 107 107 00:02:46,050 --> 00:02:47,799 know people are gonna want 108 108 00:02:47,800 --> 00:02:48,450 to. 109 109 00:02:48,490 --> 00:02:49,989 This is a once in a lifetime 110 110 00:02:49,990 --> 00:02:50,970 experience 111 111 00:02:51,800 --> 00:02:53,299 I want it to be the best year. 112 112 00:02:53,300 --> 00:02:54,829 I don't want to have to be holding it 113 113 00:02:54,830 --> 00:02:55,549 up like that 114 114 00:02:55,550 --> 00:02:57,400 and there's gonna be a lot of scared people 115 115 00:02:57,590 --> 00:02:58,300 and 116 116 00:02:58,750 --> 00:03:00,229 or you know people are afraid they're 117 117 00:03:00,230 --> 00:03:01,099 going to go blind 118 118 00:03:01,100 --> 00:03:03,460 or people that are just like born at a premium 119 119 00:03:03,590 --> 00:03:05,329 or they're not going to want to hold it up they're all 120 120 00:03:05,330 --> 00:03:06,520 they're weak or something. 121 121 00:03:06,560 --> 00:03:08,239 So I just decided to go 122 122 00:03:08,240 --> 00:03:10,309 ahead and make something 123 123 00:03:10,310 --> 00:03:12,049 that would let a no 124 124 00:03:12,050 --> 00:03:13,600 light at all 125 125 00:03:13,750 --> 00:03:15,349 you know. So we got I can't 126 126 00:03:15,350 --> 00:03:17,090 see I can't see anything here 127 127 00:03:17,330 --> 00:03:19,480 but I made just the premium 128 128 00:03:19,730 --> 00:03:22,030 quality and I made something that wasn't 129 129 00:03:22,250 --> 00:03:23,350 made before 130 130 00:03:23,870 --> 00:03:24,430 but. 131 131 00:03:25,220 --> 00:03:26,839 Caveat on that you'll learn later 132 132 00:03:26,840 --> 00:03:28,600 in the course you have to invent 133 133 00:03:28,640 --> 00:03:30,559 within a very very specific search 134 134 00:03:30,560 --> 00:03:32,620 term type of thinking. 135 135 00:03:32,930 --> 00:03:34,729 OK. So you've got gotta if 136 136 00:03:34,730 --> 00:03:36,499 you're going to introduce something new you can't 137 137 00:03:36,500 --> 00:03:37,819 be that new 138 138 00:03:37,820 --> 00:03:38,830 and innovative 139 139 00:03:40,050 --> 00:03:41,539 on an Amazon we'll get into that 140 140 00:03:41,540 --> 00:03:43,099 later but just always 141 141 00:03:43,100 --> 00:03:44,719 having a premium 142 142 00:03:44,720 --> 00:03:46,180 quality product 143 143 00:03:46,520 --> 00:03:48,109 you know something that you're proud of you're 144 144 00:03:48,110 --> 00:03:49,759 not ripping anybody off 145 145 00:03:49,760 --> 00:03:51,790 OK you're just coming into this market 146 146 00:03:51,860 --> 00:03:53,569 and you're saying alright there is an 147 147 00:03:53,570 --> 00:03:54,730 underserved 148 148 00:03:55,340 --> 00:03:56,440 population 149 149 00:03:57,110 --> 00:03:59,149 where they're either getting charged 150 150 00:03:59,150 --> 00:04:00,070 too much 151 151 00:04:00,200 --> 00:04:02,350 or they're not getting the best bundle 152 152 00:04:02,360 --> 00:04:03,730 or the best color 153 153 00:04:03,800 --> 00:04:05,260 or the best 154 154 00:04:05,420 --> 00:04:07,069 you know design on top 155 155 00:04:07,070 --> 00:04:08,380 of whatever this is. 156 156 00:04:08,420 --> 00:04:09,880 So you know if maybe if 157 157 00:04:10,100 --> 00:04:10,969 welcome mats 158 158 00:04:10,970 --> 00:04:12,559 and there was never a 159 159 00:04:12,560 --> 00:04:14,269 good saying on 160 160 00:04:14,270 --> 00:04:15,829 the welcome mat so 161 161 00:04:15,830 --> 00:04:17,569 nobody serving this 162 162 00:04:17,570 --> 00:04:18,949 one part of the nation 163 163 00:04:18,950 --> 00:04:20,470 or this one culture 164 164 00:04:20,630 --> 00:04:22,479 I would be in there to to 165 165 00:04:22,640 --> 00:04:23,509 fill that gap. 166 166 00:04:23,510 --> 00:04:25,399 That's where I'm always thinking 167 167 00:04:25,400 --> 00:04:27,100 and when you have the premium 168 168 00:04:27,170 --> 00:04:28,669 quality everything just 169 169 00:04:28,670 --> 00:04:30,169 gets easier because 170 170 00:04:30,170 --> 00:04:32,350 you have higher margins for ads. 171 171 00:04:32,450 --> 00:04:34,159 You have a higher r y 172 172 00:04:34,160 --> 00:04:35,950 you don't have as many cashflow 173 173 00:04:36,050 --> 00:04:37,699 issues just literally 174 174 00:04:37,700 --> 00:04:39,239 everything in your life is going 175 175 00:04:39,240 --> 00:04:40,300 to get easier 176 176 00:04:40,430 --> 00:04:41,929 and you can feel proud that 177 177 00:04:41,930 --> 00:04:43,429 you've brought the best product 178 178 00:04:43,430 --> 00:04:44,290 to market. 179 179 00:04:44,420 --> 00:04:45,979 So that's where what 180 180 00:04:45,980 --> 00:04:47,549 my methodology is is you'll 181 181 00:04:47,550 --> 00:04:49,180 find that way to add value 182 182 00:04:49,850 --> 00:04:51,010 and just be the best. 183 183 00:04:51,590 --> 00:04:53,479 Yeah I do want to make a caveat 184 184 00:04:53,480 --> 00:04:55,279 however my methodology 185 185 00:04:55,280 --> 00:04:56,800 is not the only way. 186 186 00:04:57,050 --> 00:04:59,200 I have friends that are doing eight figures 187 187 00:04:59,390 --> 00:05:01,090 that really don't add 188 188 00:05:01,310 --> 00:05:03,130 anything much more. 189 189 00:05:03,140 --> 00:05:04,720 OK. They're just really good 190 190 00:05:04,880 --> 00:05:06,430 at and marketing 191 191 00:05:06,830 --> 00:05:07,699 and they all 192 192 00:05:07,700 --> 00:05:09,319 but they always have 193 193 00:05:09,320 --> 00:05:10,819 the premium product that 194 194 00:05:10,820 --> 00:05:12,589 is a commonality among 195 195 00:05:12,590 --> 00:05:14,440 pretty much all good sellers 196 196 00:05:14,510 --> 00:05:16,159 that I know they're always 197 197 00:05:16,160 --> 00:05:18,139 having really really beautiful 198 198 00:05:18,140 --> 00:05:19,750 listings the best 199 199 00:05:19,790 --> 00:05:20,599 quality 200 200 00:05:20,600 --> 00:05:22,360 and good customer service 201 201 00:05:22,370 --> 00:05:23,380 good packaging. 202 202 00:05:23,600 --> 00:05:25,159 So that is 203 203 00:05:25,160 --> 00:05:27,280 a trait that that everybody 204 204 00:05:27,290 --> 00:05:28,300 has to have. 205 205 00:05:28,310 --> 00:05:30,169 And then now your unique 206 206 00:05:30,170 --> 00:05:31,729 pitch can 207 207 00:05:31,730 --> 00:05:33,100 be different and you know 208 208 00:05:33,350 --> 00:05:34,999 I'm also going to show you just to take 209 209 00:05:35,000 --> 00:05:36,910 advantages of these supply 210 210 00:05:37,010 --> 00:05:38,500 and demand differences 211 211 00:05:38,660 --> 00:05:41,050 and other opportunities 212 212 00:05:41,120 --> 00:05:42,949 in the market where there's a trend 213 213 00:05:42,950 --> 00:05:43,810 coming up. 214 214 00:05:43,850 --> 00:05:45,349 So I will be teaching all of 215 215 00:05:45,350 --> 00:05:46,390 the different ways 216 216 00:05:46,430 --> 00:05:48,010 but this is my 217 217 00:05:48,470 --> 00:05:50,179 this is the one that works best for me. 218 218 00:05:50,180 --> 00:05:51,679 Just know I'm going to introduce you 219 219 00:05:51,680 --> 00:05:53,179 to lots of people in 220 220 00:05:53,180 --> 00:05:54,019 this course. 221 221 00:05:54,020 --> 00:05:55,420 And as time goes on I 222 222 00:05:55,550 --> 00:05:56,629 want to bring more people 223 223 00:05:56,630 --> 00:05:58,360 and I'm always going to be updating it. 224 224 00:05:58,490 --> 00:06:00,109 And then what I want to do 225 225 00:06:00,110 --> 00:06:01,840 is then build a brand 226 226 00:06:02,210 --> 00:06:03,799 or find something where I can just 227 227 00:06:03,800 --> 00:06:05,299 makes a crazy amount 228 228 00:06:05,300 --> 00:06:07,180 of money in a short amount of time. 229 229 00:06:07,610 --> 00:06:09,020 That's that's my goal. 230 230 00:06:09,060 --> 00:06:10,549 And now it's not to 231 231 00:06:10,550 --> 00:06:11,829 make a crazy amount of money. 232 232 00:06:11,830 --> 00:06:12,760 A short time 233 233 00:06:12,950 --> 00:06:14,689 and what you'll see is I actually 234 234 00:06:14,690 --> 00:06:16,390 did both of those 235 235 00:06:16,550 --> 00:06:18,259 with the solar eclipse because 236 236 00:06:18,260 --> 00:06:20,119 I built out 44 different 237 237 00:06:20,120 --> 00:06:20,860 skews 238 238 00:06:21,020 --> 00:06:22,579 and I literally what 239 239 00:06:22,580 --> 00:06:24,160 I did. So building a brand 240 240 00:06:24,200 --> 00:06:26,209 you're just gonna fill out that entire 241 241 00:06:26,210 --> 00:06:26,749 market. 242 242 00:06:26,750 --> 00:06:28,309 Okay you're going to find every one 243 243 00:06:28,310 --> 00:06:29,260 of those issues 244 244 00:06:29,270 --> 00:06:30,379 and you're going to find their needs 245 245 00:06:30,380 --> 00:06:31,120 and solve them 246 246 00:06:31,160 --> 00:06:32,029 with different products 247 247 00:06:32,030 --> 00:06:33,759 or different variations of 248 248 00:06:33,760 --> 00:06:34,879 the same products 249 249 00:06:34,880 --> 00:06:35,689 or different bundles 250 250 00:06:35,690 --> 00:06:36,490 and whatnot 251 251 00:06:36,560 --> 00:06:38,059 and then essentially you see just build 252 252 00:06:38,060 --> 00:06:38,860 this moat 253 253 00:06:38,930 --> 00:06:40,849 and then you're just the well-known person 254 254 00:06:40,850 --> 00:06:41,530 in that. 255 255 00:06:41,600 --> 00:06:42,700 So that's what I did 256 256 00:06:42,710 --> 00:06:44,110 with the eclipse. 257 257 00:06:44,180 --> 00:06:45,370 I knew it was going to end 258 258 00:06:45,860 --> 00:06:47,629 but I just ran 259 259 00:06:47,630 --> 00:06:48,769 the numbers and said okay. 260 260 00:06:48,770 --> 00:06:50,359 This could be big enough. 261 261 00:06:50,360 --> 00:06:52,360 And my goal was then 262 262 00:06:52,490 --> 00:06:53,710 to just make money. 263 263 00:06:54,360 --> 00:06:56,380 But that is not my goal anymore 264 264 00:06:56,480 --> 00:06:57,880 because I'm might now. 265 265 00:06:57,890 --> 00:06:58,699 Purpose driven. 266 266 00:06:58,700 --> 00:07:00,310 I want to help other people 267 267 00:07:00,640 --> 00:07:02,590 help myself help the whole world 268 268 00:07:02,630 --> 00:07:04,180 by building technology 269 269 00:07:04,220 --> 00:07:05,809 that's going to help make our lives 270 270 00:07:05,810 --> 00:07:07,399 better. And then also help 271 271 00:07:07,400 --> 00:07:08,560 inspire people 272 272 00:07:08,570 --> 00:07:10,600 and just show them what I've learned. 273 273 00:07:10,940 --> 00:07:12,439 And you know just from day to 274 274 00:07:12,440 --> 00:07:14,410 day that's made me happier. 275 275 00:07:15,560 --> 00:07:17,110 Collectively make tools 276 276 00:07:17,180 --> 00:07:18,529 that could just automate 277 277 00:07:18,530 --> 00:07:20,470 and make our lives better 278 278 00:07:20,600 --> 00:07:22,420 and help everybody achieve their goals. 279 279 00:07:22,910 --> 00:07:24,520 Yeah that's that's my 280 280 00:07:24,950 --> 00:07:26,209 my theory on it all. 281 281 00:07:26,210 --> 00:07:28,270 And so we're gonna be going through 282 282 00:07:28,350 --> 00:07:29,440 in this course. 283 283 00:07:29,450 --> 00:07:31,159 And I'll just be showing how 284 284 00:07:31,160 --> 00:07:32,620 I think the best way 285 285 00:07:32,900 --> 00:07:34,519 to find these differences in that supply 286 286 00:07:34,520 --> 00:07:36,049 and demand to get the arbitrage to get 287 287 00:07:36,050 --> 00:07:37,339 the money is. 288 288 00:07:37,340 --> 00:07:39,370 But then you know how you can also 289 289 00:07:39,530 --> 00:07:41,209 do this to make something that's more long 290 290 00:07:41,210 --> 00:07:41,830 term 291 291 00:07:41,870 --> 00:07:43,519 but just keep in mind what 292 292 00:07:43,520 --> 00:07:44,650 are your goals 293 293 00:07:45,040 --> 00:07:46,700 and and tailor 294 294 00:07:46,910 --> 00:07:48,649 all of this to helping you achieve 295 295 00:07:48,650 --> 00:07:50,209 those. And don't forget what 296 296 00:07:50,210 --> 00:07:51,849 those goals are when things 297 297 00:07:51,850 --> 00:07:53,670 get tough under the 298 298 00:07:53,800 --> 00:07:55,780 let's get on it actually. 21326