Original subtitles

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What is the Brock 2

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Johnson methodology for 3

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doing Amazon. 4

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Private label. 5

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Well it's actually changed 6

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over time so I'm going to 7

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tell you guys what what what 8

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it is and what got me 9

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here 10

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and just my whole methodology 11

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for 12

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how I made money my 13

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whole life. 14

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Alright and what I've 15

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always done literally 16

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can be summed up by that right at 17

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the top there. 18

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Find a difference in supply 19

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and demand. 20

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That's that was it. 21

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OK 22

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you know my childhood 23

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I was flipping stuff on auction houses 24

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and video games making money 25

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like that. 26

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I would I was literally 27

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selling pennies on the Internet for 28

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two pennies each. 29

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Seven hundred dollars at a time 30

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I was making money doing that 31

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or finding arbitrage opportunities. 32

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I guess that's the same thing as finding supply 33

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and demand. 34

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So card counting 35

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you know going 36

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and going to these surplus 37

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stores where 38

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I would find stuff at 39

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these you know the colleges they'd be 40

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clearing out their old computers 41

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and they would be clearing out all 42

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their old equipment just for basically 43

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giving away for free. 44

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And then I'll go 45

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and sell that online for premium 46

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price. 47

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And so you know that's just 48

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been the story of my life. 49

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And then slowly I got into. 50

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OK let me scale it 51

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and then do this on Amazon private 52

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label. So then here 53

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it's OK where can I find 54

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that difference in supply 55

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and demand. 56

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I know a lot of other people 57

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will talk about just doing 58

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me two products. 59

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So all there there's an opportunity. 60

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So silicone 61

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spoons. There's not. 62

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Don't don't do that. 63

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OK. 64

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But you know for 65

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example 66

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and they're not adding any value. 67

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What my strategy has 68

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been is to 69

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you know find some 70

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way that I can add value 71

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so that I'm 72

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you know serving 73

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people that are unserved 74

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or a part of the market that is 75

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not served. 76

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So you know whether I 77

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am going to make just a better overall 78

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value such 79

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as making bundles. 80

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Ok maybe go 81

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pro accessories. 82

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OK I'm going to import 83

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all of the best 84

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accessories 85

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and make the most economical 86

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bundle for the 87

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person that is traveling 88

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but is only hiking. 89

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OK so he doesn't need maybe 90

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the waterproof stuff 91

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and whatnot so I could I could 92

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angle it at this niche. 93

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There's enough of those people 94

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and I think I could really target 95

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and get that that person 96

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to to buy. 97

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OK. You just throwing stuff 98

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off the top of my head. 99

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Now we'll talk about adding features. 100

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All right. So 101

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like with the solar eclipse 102

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there were all these paper glasses. 103

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Basically these paper glasses 104

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if you knew the eclipse they let 105

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in a whole bunch of light 106

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and I saw that you 107

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know people are gonna want 108

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to. 109

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This is a once in a lifetime 110

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experience 111

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I want it to be the best year. 112

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I don't want to have to be holding it 113

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up like that 114

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and there's gonna be a lot of scared people 115

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and 116

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or you know people are afraid they're 117

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going to go blind 118

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or people that are just like born at a premium 119

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or they're not going to want to hold it up they're all 120

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they're weak or something. 121

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So I just decided to go 122

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ahead and make something 123

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that would let a no 124

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light at all 125

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you know. So we got I can't 126

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see I can't see anything here 127

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but I made just the premium 128

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quality and I made something that wasn't 129

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made before 130

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but. 131

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Caveat on that you'll learn later 132

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in the course you have to invent 133

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within a very very specific search 134

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term type of thinking. 135

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OK. So you've got gotta if 136

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you're going to introduce something new you can't 137

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be that new 138

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and innovative 139

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on an Amazon we'll get into that 140

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later but just always 141

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having a premium 142

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quality product 143

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you know something that you're proud of you're 144

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not ripping anybody off 145

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OK you're just coming into this market 146

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and you're saying alright there is an 147

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underserved 148

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population 149

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where they're either getting charged 150

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too much 151

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or they're not getting the best bundle 152

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or the best color 153

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or the best 154

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you know design on top 155

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of whatever this is. 156

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So you know if maybe if 157

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welcome mats 158

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and there was never a 159

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good saying on 160

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the welcome mat so 161

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nobody serving this 162

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one part of the nation 163

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or this one culture 164

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I would be in there to to 165

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fill that gap. 166

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That's where I'm always thinking 167

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and when you have the premium 168

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quality everything just 169

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gets easier because 170

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you have higher margins for ads. 171

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You have a higher r y 172

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you don't have as many cashflow 173

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issues just literally 174

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everything in your life is going 175

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to get easier 176

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and you can feel proud that 177

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you've brought the best product 178

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to market. 179

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So that's where what 180

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my methodology is is you'll 181

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find that way to add value 182

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and just be the best. 183

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Yeah I do want to make a caveat 184

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however my methodology 185

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is not the only way. 186

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I have friends that are doing eight figures 187

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that really don't add 188

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anything much more. 189

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OK. They're just really good 190

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at and marketing 191

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and they all 192

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but they always have 193

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the premium product that 194

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is a commonality among 195

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pretty much all good sellers 196

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that I know they're always 197

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having really really beautiful 198

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listings the best 199

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quality 200

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and good customer service 201

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good packaging. 202

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So that is 203

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a trait that that everybody 204

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has to have. 205

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And then now your unique 206

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pitch can 207

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be different and you know 208

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I'm also going to show you just to take 209

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advantages of these supply 210

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and demand differences 211

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and other opportunities 212

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in the market where there's a trend 213

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coming up. 214

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So I will be teaching all of 215

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the different ways 216

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but this is my 217

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this is the one that works best for me. 218

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Just know I'm going to introduce you 219

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to lots of people in 220

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this course. 221

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And as time goes on I 222

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want to bring more people 223

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and I'm always going to be updating it. 224

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And then what I want to do 225

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is then build a brand 226

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or find something where I can just 227

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makes a crazy amount 228

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of money in a short amount of time. 229

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That's that's my goal. 230

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And now it's not to 231

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make a crazy amount of money. 232

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A short time 233

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and what you'll see is I actually 234

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did both of those 235

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with the solar eclipse because 236

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I built out 44 different 237

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skews 238

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and I literally what 239

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I did. So building a brand 240

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you're just gonna fill out that entire 241

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market. 242

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Okay you're going to find every one 243

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of those issues 244

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and you're going to find their needs 245

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and solve them 246

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with different products 247

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or different variations of 248

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the same products 249

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or different bundles 250

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and whatnot 251

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and then essentially you see just build 252

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this moat 253

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and then you're just the well-known person 254

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in that. 255

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So that's what I did 256

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with the eclipse. 257

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I knew it was going to end 258

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but I just ran 259

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the numbers and said okay. 260

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This could be big enough. 261

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And my goal was then 262

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to just make money. 263

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But that is not my goal anymore 264

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because I'm might now. 265

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Purpose driven. 266

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I want to help other people 267

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help myself help the whole world 268

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by building technology 269

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that's going to help make our lives 270

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better. And then also help 271

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inspire people 272

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and just show them what I've learned. 273

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And you know just from day to 274

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day that's made me happier. 275

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Collectively make tools 276

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that could just automate 277

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and make our lives better 278

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and help everybody achieve their goals. 279

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Yeah that's that's my 280

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my theory on it all. 281

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And so we're gonna be going through 282

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in this course. 283

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And I'll just be showing how 284

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I think the best way 285

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to find these differences in that supply 286

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and demand to get the arbitrage to get 287

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the money is. 288

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But then you know how you can also 289

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do this to make something that's more long 290

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term 291

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but just keep in mind what 292

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are your goals 293

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and and tailor 294

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all of this to helping you achieve 295

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those. And don't forget what 296

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those goals are when things 297

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get tough under the 298

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let's get on it actually.