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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,110 --> 00:00:01,919 We need to have a serious 2 2 00:00:01,920 --> 00:00:02,600 talk. 3 3 00:00:02,760 --> 00:00:03,620 Okay guys. 4 4 00:00:03,810 --> 00:00:05,519 So a lot of people fail 5 5 00:00:05,520 --> 00:00:07,490 a product research is because of this. 6 6 00:00:07,740 --> 00:00:08,360 All right. 7 7 00:00:08,760 --> 00:00:09,650 They go in 8 8 00:00:09,840 --> 00:00:11,330 and they they see 9 9 00:00:11,460 --> 00:00:12,440 hot trend. 10 10 00:00:12,570 --> 00:00:13,490 They see something 11 11 00:00:13,560 --> 00:00:14,930 and they're like wow 12 12 00:00:15,450 --> 00:00:17,009 look at all that money you see all that 13 13 00:00:17,010 --> 00:00:18,020 money being made. 14 14 00:00:18,750 --> 00:00:19,460 I see it. 15 15 00:00:19,890 --> 00:00:20,570 I see it. 16 16 00:00:20,580 --> 00:00:22,220 You see the dollar bill sign in there. 17 17 00:00:22,680 --> 00:00:23,660 I see it. OK. 18 18 00:00:24,270 --> 00:00:25,919 And they think to themselves 19 19 00:00:25,920 --> 00:00:27,519 if only you 20 20 00:00:27,520 --> 00:00:28,190 I could just 21 21 00:00:29,070 --> 00:00:31,100 get a little bit right there 22 22 00:00:31,840 --> 00:00:33,059 I'll be good you know 23 23 00:00:33,060 --> 00:00:34,460 and that's what I like. 24 24 00:00:34,710 --> 00:00:35,639 A lot of beginners 25 25 00:00:35,640 --> 00:00:37,319 and even advanced sellers 26 26 00:00:37,320 --> 00:00:38,879 that I know will go after this 27 27 00:00:38,880 --> 00:00:39,680 little bit. 28 28 00:00:39,730 --> 00:00:41,120 They see money. 29 29 00:00:41,330 --> 00:00:42,450 I will go for that. 30 30 00:00:43,080 --> 00:00:44,609 But but what they don't look at 31 31 00:00:44,610 --> 00:00:46,169 is all the other important things of 32 32 00:00:46,170 --> 00:00:47,040 that market. 33 33 00:00:47,400 --> 00:00:48,929 And that's where I 34 34 00:00:48,930 --> 00:00:50,390 go. OK. So instead 35 35 00:00:50,580 --> 00:00:52,460 I go in areas 36 36 00:00:52,500 --> 00:00:54,119 and other successful people 37 37 00:00:54,120 --> 00:00:55,000 do this too. 38 38 00:00:55,230 --> 00:00:57,100 They go into areas like here 39 39 00:00:57,750 --> 00:01:00,020 and there's somebody here 40 40 00:01:00,230 --> 00:01:01,700 and there's somebody here 41 41 00:01:02,120 --> 00:01:03,590 and there's somebody there. 42 42 00:01:03,600 --> 00:01:05,180 But essentially in these markets 43 43 00:01:05,220 --> 00:01:06,349 there's a void in here. 44 44 00:01:06,350 --> 00:01:06,740 OK. 45 45 00:01:07,670 --> 00:01:09,199 And it may not 46 46 00:01:09,200 --> 00:01:10,429 always seem apparent 47 47 00:01:10,430 --> 00:01:11,809 but when you're going to do the research 48 48 00:01:11,810 --> 00:01:13,399 and look at the data you're 49 49 00:01:13,400 --> 00:01:15,280 able to see that there are these voids 50 50 00:01:15,530 --> 00:01:16,930 whereas these markets 51 51 00:01:17,300 --> 00:01:18,949 are even filled enough these 52 52 00:01:18,950 --> 00:01:20,509 markets are extremely 53 53 00:01:20,510 --> 00:01:21,280 full 54 54 00:01:21,620 --> 00:01:23,470 and these ones have voids in them. 55 55 00:01:23,780 --> 00:01:25,150 How do you find these ones 56 56 00:01:25,520 --> 00:01:26,650 instead of these ones. 57 57 00:01:26,810 --> 00:01:28,669 Well it's all based upon consumer 58 58 00:01:28,670 --> 00:01:30,550 needs which we'll talk about in a little bit. 59 59 00:01:31,310 --> 00:01:32,300 This one though. 60 60 00:01:32,370 --> 00:01:34,099 OK so essentially these 61 61 00:01:34,100 --> 00:01:35,239 ones that are really full 62 62 00:01:35,240 --> 00:01:36,769 and hard and everybody is like God I wish I could 63 63 00:01:36,770 --> 00:01:37,360 have that. 64 64 00:01:38,360 --> 00:01:39,979 There are few 65 65 00:01:39,980 --> 00:01:40,630 needs 66 66 00:01:40,830 --> 00:01:42,319 and the ones that 67 67 00:01:42,320 --> 00:01:43,840 are the best opportunities 68 68 00:01:44,340 --> 00:01:46,629 have not few 69 69 00:01:46,630 --> 00:01:46,880 needs. 70 70 00:01:48,710 --> 00:01:50,350 No they have not few needs. 71 71 00:01:51,080 --> 00:01:53,089 Not only do they have not few needs. 72 72 00:01:53,090 --> 00:01:54,370 They have many needs. 73 73 00:01:54,960 --> 00:01:56,650 Okay. Let me illustrate that for you. 74 74 00:01:56,750 --> 00:01:58,030 It's actually very simple. 75 75 00:01:58,100 --> 00:01:59,800 So essentially let's use 76 76 00:02:00,200 --> 00:02:02,119 my favorite pet glove example. 77 77 00:02:02,120 --> 00:02:03,629 If this is your first time hearing about the 78 78 00:02:03,630 --> 00:02:04,330 pet glove 79 79 00:02:05,280 --> 00:02:06,290 it won't be your last. 80 80 00:02:06,500 --> 00:02:06,980 OK. 81 81 00:02:07,140 --> 00:02:08,668 So we have this right 82 82 00:02:08,669 --> 00:02:09,229 here. 83 83 00:02:09,990 --> 00:02:11,390 Maybe there's two needs. 84 84 00:02:11,930 --> 00:02:13,940 Does it get the fur off your animal 85 85 00:02:15,440 --> 00:02:17,329 or actually does 86 86 00:02:17,330 --> 00:02:18,109 it de-shed it 87 87 00:02:18,110 --> 00:02:19,849 and I don't 88 88 00:02:19,850 --> 00:02:21,220 know I can't even think of the other 89 89 00:02:21,670 --> 00:02:22,870 customer need here. 90 90 00:02:22,890 --> 00:02:23,909 Maybe price 91 91 00:02:23,910 --> 00:02:24,899 or something 92 92 00:02:24,900 --> 00:02:27,439 but if we 93 93 00:02:27,440 --> 00:02:29,140 looked at. So if going to look at pet gloves 94 94 00:02:29,250 --> 00:02:30,859 essentially people 95 95 00:02:30,860 --> 00:02:32,410 are just trying to get that fur off their animal 96 96 00:02:32,570 --> 00:02:34,109 and they don't really care. 97 97 00:02:34,110 --> 00:02:35,629 They're 98 98 00:02:35,630 --> 00:02:36,261 not bringing it to the mall. They're not going to prom 99 99 00:02:37,130 --> 00:02:38,869 with it. They might be giving it to the 100 100 00:02:38,870 --> 00:02:39,790 mom for Christmas 101 101 00:02:39,960 --> 00:02:41,919 but essentially there's 102 102 00:02:41,920 --> 00:02:43,499 there's just basically 103 103 00:02:43,500 --> 00:02:45,079 at the end of the day you're just trying to get the 104 104 00:02:45,080 --> 00:02:46,060 fur off your animal. 105 105 00:02:46,570 --> 00:02:48,499 And so 106 106 00:02:48,500 --> 00:02:50,110 when we have this. Let me just. 107 107 00:02:50,400 --> 00:02:52,319 So when 108 108 00:02:52,320 --> 00:02:54,170 we have this just let me draw out the 109 109 00:02:54,200 --> 00:02:55,529 total choices that they have. You got the cheap one that 110 110 00:02:55,530 --> 00:02:57,349 de-sheds you 111 111 00:02:57,350 --> 00:02:58,325 got the expensive one that de-sheds. 112 112 00:02:58,540 --> 00:03:00,709 Alright. And then you have the 113 113 00:03:00,710 --> 00:03:01,359 two options that don't work. You know the cheap 114 114 00:03:01,360 --> 00:03:03,049 and 115 115 00:03:03,050 --> 00:03:03,300 expensive ones that don't work. 116 116 00:03:03,720 --> 00:03:05,290 So when you go into these 117 117 00:03:05,300 --> 00:03:07,100 it 118 118 00:03:07,370 --> 00:03:08,959 may seem like a awesome when you look at the 119 119 00:03:08,960 --> 00:03:10,539 price on Alibaba 120 120 00:03:10,540 --> 00:03:11,849 and you go and you see the volume 121 121 00:03:11,850 --> 00:03:13,459 and you're like wow I could 122 122 00:03:13,460 --> 00:03:13,710 do that. 123 123 00:03:14,110 --> 00:03:15,739 But essentially obviously people aren't gonna 124 124 00:03:15,740 --> 00:03:16,733 buy a pet glove that re-sheds. 125 125 00:03:18,200 --> 00:03:19,569 So those are cut out. Obviously you don't want the 126 126 00:03:19,570 --> 00:03:20,500 re-shedding ones. 127 127 00:03:20,660 --> 00:03:22,179 So you're gonna get the de-shedding ones. 128 128 00:03:22,180 --> 00:03:22,620 Okay. 129 129 00:03:22,850 --> 00:03:24,679 And then now maybe 130 130 00:03:24,680 --> 00:03:26,419 you could add one more factor reviews because 131 131 00:03:26,420 --> 00:03:27,400 reviews are important 132 132 00:03:28,020 --> 00:03:29,630 but the what 133 133 00:03:29,690 --> 00:03:31,429 the markets that they're 134 134 00:03:31,430 --> 00:03:32,960 the most important in are 135 135 00:03:33,450 --> 00:03:34,979 the ones where there's 136 136 00:03:34,980 --> 00:03:36,699 only a couple needs because you have 137 137 00:03:36,700 --> 00:03:37,430 here. All right. 138 138 00:03:37,720 --> 00:03:39,239 So essentially there's 139 139 00:03:39,240 --> 00:03:40,739 only two needs here. And if 140 140 00:03:40,740 --> 00:03:42,030 the price is the same 141 141 00:03:42,031 --> 00:03:43,140 and one is a one review 142 142 00:03:43,141 --> 00:03:44,899 and one is a thousand reviews you're 143 143 00:03:44,900 --> 00:03:46,409 probably gonna buy the one of the 144 144 00:03:46,410 --> 00:03:46,930 thousand. 145 145 00:03:47,360 --> 00:03:48,179 And same 146 146 00:03:48,180 --> 00:03:49,730 with the expensive one. 147 147 00:03:50,300 --> 00:03:51,869 So essentially there's 148 148 00:03:51,870 --> 00:03:53,549 barely any choices. Oh everybody's 149 149 00:03:53,550 --> 00:03:54,690 doing the same thing buying the same products from 150 150 00:03:54,691 --> 00:03:55,490 Alibaba. 151 151 00:03:55,620 --> 00:03:58,060 So that's just it's 152 152 00:03:58,620 --> 00:03:59,230 just mathematically very hard. OK. 153 153 00:03:59,630 --> 00:04:01,739 So essentially the only way you 154 154 00:04:01,740 --> 00:04:03,329 could really make it to the top would be with PPC 155 155 00:04:03,330 --> 00:04:04,350 spending a lot of money 156 156 00:04:04,351 --> 00:04:05,669 and really knowing what you're doing 157 157 00:04:05,670 --> 00:04:07,829 and still then it 158 158 00:04:07,830 --> 00:04:09,730 might not be successful because 159 159 00:04:09,900 --> 00:04:11,339 the needs are already filled there. Oh yeah. And then also 160 160 00:04:11,340 --> 00:04:13,109 everybody 161 161 00:04:13,110 --> 00:04:13,909 says it's cheap. I want to go into it. 162 162 00:04:13,910 --> 00:04:15,910 So there's a lot of people there too. 163 163 00:04:16,500 --> 00:04:18,569 Instead we want to go where reviews 164 164 00:04:18,570 --> 00:04:19,520 don't matter 165 165 00:04:19,709 --> 00:04:21,659 and I'll show you why they don't 166 166 00:04:21,660 --> 00:04:24,209 matter because here it's 167 167 00:04:24,210 --> 00:04:26,249 quite obvious that reviews matter when all else is 168 168 00:04:26,250 --> 00:04:28,169 equal you choose the one that is a thousand reviews over 169 169 00:04:28,170 --> 00:04:28,420 one. 170 170 00:04:28,560 --> 00:04:30,399 But we can go where doesn't 171 171 00:04:30,400 --> 00:04:31,579 matter you can sell zero reviews. 172 172 00:04:31,580 --> 00:04:34,169 So let's say there's eight 173 173 00:04:34,170 --> 00:04:34,910 different needs. OK. 174 174 00:04:35,810 --> 00:04:38,039 And before they 175 175 00:04:38,040 --> 00:04:39,599 were they 176 176 00:04:39,600 --> 00:04:40,839 were like binary. 177 177 00:04:40,840 --> 00:04:41,909 So they either yes 178 178 00:04:41,910 --> 00:04:43,879 or no it either got the fur 179 179 00:04:43,880 --> 00:04:45,280 off your animal or it didn't. 180 180 00:04:45,400 --> 00:04:46,409 It is either cheap 181 181 00:04:46,410 --> 00:04:47,540 or expensive 182 182 00:04:47,630 --> 00:04:49,979 and it either had more 183 183 00:04:49,980 --> 00:04:51,230 reviews or less 184 184 00:04:51,500 --> 00:04:53,009 but what if we go into one where 185 185 00:04:53,010 --> 00:04:53,800 there's eight 186 186 00:04:53,990 --> 00:04:55,099 and also when you start drawing 187 187 00:04:55,100 --> 00:04:57,310 and you know this customer wants 188 188 00:04:57,630 --> 00:04:59,710 you know this customer will want this 189 189 00:04:59,990 --> 00:05:01,060 and this 190 190 00:05:01,280 --> 00:05:02,869 and this you 191 191 00:05:02,870 --> 00:05:04,270 know so essentially they're there 192 192 00:05:04,610 --> 00:05:06,289 and then somebody else wants that 193 193 00:05:06,290 --> 00:05:07,909 and that and that you know there's 194 194 00:05:07,910 --> 00:05:09,040 another one here. 195 195 00:05:09,200 --> 00:05:11,170 But when you start to do this out 196 196 00:05:11,360 --> 00:05:12,859 all right. So what happens when you go 197 197 00:05:12,860 --> 00:05:14,449 where the customer wants 198 198 00:05:14,450 --> 00:05:15,469 that need and that need 199 199 00:05:15,470 --> 00:05:17,119 and nobody solving those 200 200 00:05:17,120 --> 00:05:17,710 needs. 201 201 00:05:17,960 --> 00:05:19,699 Well essentially these markets do exist 202 202 00:05:19,700 --> 00:05:21,080 out there and wait. 203 203 00:05:21,470 --> 00:05:23,260 What about one more thing. 204 204 00:05:23,510 --> 00:05:24,769 What if instead of a yes 205 205 00:05:24,770 --> 00:05:26,299 or no. Does it get the fur 206 206 00:05:26,300 --> 00:05:27,079 off my animal 207 207 00:05:27,080 --> 00:05:27,760 or not. 208 208 00:05:28,070 --> 00:05:29,380 What if there was like 209 209 00:05:30,270 --> 00:05:31,760 eighty five choices 210 210 00:05:32,010 --> 00:05:32,900 on one 211 211 00:05:33,300 --> 00:05:35,270 and then there were also other needs to 212 212 00:05:35,570 --> 00:05:37,100 well think about clothing. 213 213 00:05:37,320 --> 00:05:39,119 How many times in differentiation 214 214 00:05:39,120 --> 00:05:40,280 have they done in a shirt. 215 215 00:05:40,410 --> 00:05:41,999 And there's all sorts of products 216 216 00:05:42,000 --> 00:05:42,680 out there. 217 217 00:05:42,960 --> 00:05:44,519 Or the other thing is what 218 218 00:05:44,520 --> 00:05:46,790 about bundles where essentially 219 219 00:05:46,950 --> 00:05:48,779 you have different needs 220 220 00:05:48,780 --> 00:05:49,910 and different products 221 221 00:05:49,920 --> 00:05:51,230 and you're able to put them together 222 222 00:05:51,330 --> 00:05:52,889 and you're able to go where hey 223 223 00:05:52,890 --> 00:05:53,549 you're the only one 224 224 00:05:53,550 --> 00:05:55,079 with me meeting that set 225 225 00:05:55,080 --> 00:05:55,820 of needs. 226 226 00:05:55,890 --> 00:05:57,380 That's where I like to go 227 227 00:05:57,420 --> 00:05:59,069 because when you're going over 228 228 00:05:59,070 --> 00:05:59,720 here 229 229 00:05:59,820 --> 00:06:01,340 and you're the only one there 230 230 00:06:02,140 --> 00:06:03,570 well they're 231 231 00:06:03,690 --> 00:06:05,259 they're all the customers are 232 232 00:06:05,260 --> 00:06:06,930 determining and off what they need. 233 233 00:06:07,120 --> 00:06:08,799 And you're the only one actually serving 234 234 00:06:08,800 --> 00:06:09,549 their need. 235 235 00:06:09,550 --> 00:06:11,139 So we're gonna go into customer 236 236 00:06:11,140 --> 00:06:12,669 needs more in-depth than you 237 237 00:06:12,670 --> 00:06:13,699 guys. Understand this more 238 238 00:06:13,700 --> 00:06:15,339 but the key takeaway here 239 239 00:06:15,340 --> 00:06:15,870 is 240 240 00:06:17,160 --> 00:06:18,470 it's hard to go there 241 241 00:06:18,630 --> 00:06:19,130 and 242 242 00:06:20,420 --> 00:06:21,940 you could be the one if you go here 243 243 00:06:21,980 --> 00:06:23,850 and it's not as hard to go here 244 244 00:06:25,200 --> 00:06:26,099 all right guys. 245 245 00:06:26,100 --> 00:06:27,860 So when you go up here 246 246 00:06:28,230 --> 00:06:29,189 it's pretty hard. 247 247 00:06:29,190 --> 00:06:30,619 You need money you got to know what you're doing. 248 248 00:06:30,620 --> 00:06:32,750 You still there's no guarantee for success. 249 249 00:06:32,970 --> 00:06:34,619 But if you go where there's just 250 250 00:06:34,620 --> 00:06:36,560 a crazy amount of choices 251 251 00:06:36,930 --> 00:06:38,579 even if they were like two at each 252 252 00:06:38,580 --> 00:06:40,379 one of these you could multiply 253 253 00:06:40,380 --> 00:06:41,249 the math out 254 254 00:06:41,250 --> 00:06:42,839 and there will be thousands 255 255 00:06:42,840 --> 00:06:44,519 of choices because nobody 256 256 00:06:44,520 --> 00:06:46,430 will ever have all their needs fully met. 257 257 00:06:46,500 --> 00:06:48,050 So go into these markets 258 258 00:06:48,120 --> 00:06:50,150 where you can get a multitude 259 259 00:06:50,160 --> 00:06:51,080 of needs. 260 260 00:06:51,090 --> 00:06:52,649 So I was just thinking about this as 261 261 00:06:52,650 --> 00:06:54,089 I was blow drying my hair. 262 262 00:06:54,090 --> 00:06:55,919 Actually what most people 263 263 00:06:55,920 --> 00:06:57,449 are doing in the summary of this 264 264 00:06:57,450 --> 00:06:59,099 whole methodology is there's 265 265 00:06:59,100 --> 00:07:01,340 five hundred and fifty million products 266 266 00:07:01,410 --> 00:07:02,480 on Amazon 267 267 00:07:02,580 --> 00:07:04,390 and everybody else is saying 268 268 00:07:04,620 --> 00:07:05,900 which one of those 269 269 00:07:07,370 --> 00:07:08,869 and everybody else is saying which one 270 270 00:07:08,870 --> 00:07:10,210 of those should I copy. 271 271 00:07:10,580 --> 00:07:11,659 And I'm looking at it 272 272 00:07:11,660 --> 00:07:13,279 and saying there's 550 273 273 00:07:13,280 --> 00:07:14,950 million products on Amazon 274 274 00:07:15,030 --> 00:07:16,630 in what products aren't. 275 275 00:07:16,820 --> 00:07:18,379 And that's the good the whole key behind 276 276 00:07:18,380 --> 00:07:20,050 this is don't 277 277 00:07:20,090 --> 00:07:21,619 simply copy come 278 278 00:07:21,620 --> 00:07:22,570 in and find. 279 279 00:07:22,640 --> 00:07:23,979 Well there's 550 million. 280 280 00:07:23,980 --> 00:07:25,039 Well how do I make it better. 281 281 00:07:25,040 --> 00:07:26,029 Where's the holes. 282 282 00:07:26,030 --> 00:07:27,790 And by looking at these holes 283 283 00:07:27,830 --> 00:07:29,719 are where you're going to really find success. 284 284 00:07:29,720 --> 00:07:31,519 So that's essentially the summary 285 285 00:07:31,520 --> 00:07:32,680 of my methodology. 286 286 00:07:32,720 --> 00:07:34,600 Not like what should I copy. 287 287 00:07:34,640 --> 00:07:35,980 What should I create. 288 288 00:07:36,140 --> 00:07:37,849 We'll go in and explain what customer 289 289 00:07:37,850 --> 00:07:39,619 needs are what to look out for 290 290 00:07:39,620 --> 00:07:41,020 because there's utility ones 291 291 00:07:41,240 --> 00:07:43,480 and there's consumer discretion. 292 292 00:07:43,760 --> 00:07:44,719 And you'll know what that means 293 293 00:07:44,720 --> 00:07:45,310 and a little bit here. 21384