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I want to do a quick overview so 2

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that everybody is on the same page here. 3

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So just want to say this so 4

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the way that shopping on the Internet in 5

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the United States works is 55 6

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percent of all online searches start at the Amazon 7

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search bar. 8

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And so essentially if 9

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people are looking on the internet for a product 10

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they're going to Amazon. 11

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And what makes it so great compared to everywhere 12

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else on the Internet is that it 13

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has a 14

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74 percent conversion rate among prime members which is 15

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bananas 16

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because the average conversion 17

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is three point three 18

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two percent for most 19

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e-commerce Web sites so 20

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when people are coming here they're ready to buy. 21

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They're not searching for like to 22

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you know solve problems. 23

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They know what their problem is 24

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and they're looking for the solution. 25

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And that's why it's so powerful 26

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and even among non prime 27

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members it's 13 percent 28

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and there's over 100 million prime 29

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members in the U.S. you sell selling 30

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products on the Internet in the United States. 31

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You got to be on Amazon. 32

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So there's 33

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five hundred and sixty two million products on Amazon. 34

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I was there as of earlier this year. 35

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It's probably a lot more a 36

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lot of people think that's like oh no there's 37

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no room for more. 38

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There's plenty of room for more. And you guys all learn 39

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throughout this course how 40

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we find those good opportunities. 41

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But with five hundred and 42

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sixty two million products Amazon it's like that what's 43

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the problem. So when somebody looks up a word 44

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how do 45

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they decide what to show was pretty easy. 46

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This is literally it. 47

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So what sells what 48

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sells. 49

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So but what what do you mean what 50

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sells. Well what sells. 51

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When people look at pet gloves Amazon 52

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says well when people look at pet 53

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gloves what 54

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are the best selling products for pet gloves. 55

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And that's pretty much as simple as it goes. 56

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At the end of the day there's 57

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some other factors. 58

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But this is pretty much 90 59

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percent of everything that the way the Amazon 60

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algorithm works is just what's 61

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the best selling stuff. They give 62

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a new chance to the new products and you guys learn 63

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everything about how to launch products and whatnot 64

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throughout it. 65

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So why 66

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does it show what sells the best. 67

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Because the main concept 68

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with Amazon is 69

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that customers are 70

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the number one important thing. That's how they built 71

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their entire platform is 72

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by being the best the most customer 73

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centric business in the world. 74

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And they do always 75

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and just everything to 76

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make the customer happy. 77

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That's why you know if you've ever used Amazon 78

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you love it. 79

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So by doing this by showing 80

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the ones that people are most likely to buy when they 81

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search. That's good because 82

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that when people are 83

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looking for something they're coming there to buy 84

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something. So they 85

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obviously want to show what sells the best. 86

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And so we'll show you how 87

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to find good products and the right ways to do it. 88

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So but one other 89

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concept to quickly note here is that people 90

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look through keywords as we 91

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mentioned before. OK. 92

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So what is a keyword. 93

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Essentially what a keyword is is this 94

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will be used throughout the course is 95

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just a basically what are 96

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people typing in. 97

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So like pet glove 98

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is search 99

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term technically 100

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and 101

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it consists of two keywords pet 102

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and glove. 103

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So when I use keyword 104

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throughout the course I 105

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mean I might be saying this is the keyword. 106

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But I also you know search 107

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terms are essentially basically 108

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multiple keywords put 109

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together. 110

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But basically you don't it's 111

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not that big of a difference when I use keywords just 112

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think of what people are typing in 113

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and the only time it 114

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gets a little bit different is when we're making a 115

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listing 116

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but you don't need to worry about any 117

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of that right now. So everybody's 118

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going on Amazon and they're looking through keywords 119

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everybody goes to Amazon to buy. 120

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So there's 121

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a lot of products on there. 122

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What are our main goal is is 123

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to find where there's these good markets 124

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and opportunities to go 125

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into. So what we do though 126

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to do that is 127

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we use product research tools 128

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and some other tools so 129

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basically what I use throughout the course you'll 130

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see me using helium 10 131

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and viral launch those are 132

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my favorite tools. What do they do. 133

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They allow us to see the sales so 134

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we can go to a if we type in a 135

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search term or keyword. 136

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You know I'll be saying those synonymously 137

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essentially we can go. 138

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And it shows 139

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the products that show up for it and then this 140

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will tell us how much each one is selling. 141

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So this is per month per 142

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month per month. 143

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So that's how that works. 144

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The same thing with viral launch it shows the 145

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same thing. 146

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These are different things 147

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that I typed in here. Actually I just pulled them 148

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off Google. 149

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I'm not gonna lie. 150

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It was yeah. 151

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So the other thing that they do is 152

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they help us find products. And that's what's kind of 153

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cool. So once you guys learn 154

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criteria of 155

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what to look for or you already know what you're 156

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looking for these help us you know kind of expand 157

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out and see OK. 158

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Well I want to buy a product you 159

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know kind of this category that meets these kind of 160

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needs. 161

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That's what the product finders are 162

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for. And then we 163

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want to see the keyword volume. 164

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So basically since we've determined Amazon 165

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is literally built off of how 166

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many people are looking up that word and everybody goes 167

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to Amazon they type in a word. 168

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So being able to see how 169

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many people are typing in what words is 170

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very valuable. So I love keyword terms. 171

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So if you're wondering why I 172

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use two they 173

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both have different functionalities 174

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but when you're getting started you 175

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can choose which one. So helium 10 is tends 176

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to be heavier on keywords 177

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and viral launch tends to be heavier 178

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on finding products 179

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but you can find products through keywords 180

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you guys figure it out through the course 181

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and see which one you like to use 182

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the best. 183

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I just happened to use both of 184

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them because I go very in-depth 185

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with the data. The reason why we need to 186

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use these tools is that Amazon 187

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doesn't provide any tools to 188

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us sellers. 189

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Unfortunately they take 190

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all the data and they hoard it didn't 191

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want to give it to us. 192

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They don't want to tell us what people are 193

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looking for 194

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and how much products are selling. 195

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But luckily these tools have found 196

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ways to see very 197

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accurately how much products 198

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are selling they're off by a little bit 199

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but they're very very close 200

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and then also to see exactly 201

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how many people are looking up 202

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each word per month so 203

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they're very valuable tools. 204

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If Amazon were to give 205

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these to us I would tell us to use those 206

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but Amazon is a hoarder. 207

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So basically our product 208

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research overall we 209

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look up for words 210

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and then we want to see 211

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what are the sales. 212

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OK. And then we want to find 213

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products 214

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and essentially that meet 215

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certain criteria for sales 216

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and certain you know what 217

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are the words that those sell through. 218

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So these tools help us do all 219

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of that. One other thing. 220

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Reviews are important tip 221

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for social proof 222

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and to get people to buy 223

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but reviews have no 224

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impact on ranking. 225

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So as we talked about earlier 226

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it's what sells best 227

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through these words 228

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not what 229

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it has the highest reviews 230

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because if you think about it 231

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the products 232

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with the most reviews would rank 233

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for everything 234

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and then no new products would ever 235

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show if reviews had an 236

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effect on rankings 237

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so to show you guys kind 238

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of a what we're gonna be looking 239

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for my criteria 240

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and everything and how I use these tools 241

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hands on and exactly 242

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what I'm looking for. 243

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But if you go ahead we have links 244

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down there in the description for 245

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this to get some discounts on these tools 246

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and yeah I'll be using throughout the course 247

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you could choose one of them you could choose 248

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both but you probably just 249

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need one of them 250

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but you'll see the benefits of both 251

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of them throughout the course. 252

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So yeah on to the next