Original subtitles

1 1

I Now I'm to show you guys 2

2

how we're gonna go out there 3

3

and find these good product 4

4

opportunities. 5

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And there's kind of two ways 6

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so we're gonna first go and 7

7

you know look at what's in 8

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our head our ideas 9

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or you know whatever pops up 10

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to us out of the ether and 11

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then kind of show you guys 12

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how to navigate around and 13

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then we'll show you some 14

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tools that are gonna really 15

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help you expand 16

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your knowledge. 17

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And 18

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find opportunities that you never really would have 19

19

thought of. So first we're 20

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going to look at markets you 21

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can think of off 22

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the top of your head and we'll 23

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go look at the very first 24

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market that I thought up off 25

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might off 26

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the top of my head when I got started 27

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on private label and it's 28

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actually still a really good 29

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opportunity to go into. I'm 30

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surprised nobody after two 31

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plus years still 32

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has not done this or gone in 33

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here so let's go take a look 34

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at that. 35

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This was the first market 36

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that I thought of 37

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when I went into private label and I actually 38

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made a product around this. 39

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It was an 80 20 wristband. 40

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And essentially what I had 41

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thought of was I like 42

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motivational wristbands 43

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and I believe that every 44

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product should have a 45

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purpose. So I want 46

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to be reminded of good quotes to help 47

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me stay positive. You know if 48

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times ever get hard or just 49

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you know in general I think 50

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I'm can get a tattoo with 80 51

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20 principle here. 52

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But nonetheless if we look 53

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here essentially what we're 54

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able to do is just put in the 55

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keyword and then what we do 56

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is we use Viral Launch. 57

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And so this is the Viral 58

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Launch Chrome extension. 59

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If you're not aware and this 60

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will tell us the sales of 61

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every single product. So I just want 62

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to show you guys how the chrome 63

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extension works here and 64

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explain it because it 65

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can be a little bit overwhelming at first but 66

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it's a very valuable tool if 67

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you know how to use it. 68

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So originally 69

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when you get it they will 70

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give you all of these columns 71

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in there so 72

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much in here but a lot of it 73

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isn't important unless 74

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you need to know what you can add it 75

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back in. 76

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So these are the columns that I 77

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end up using actually. OK so 78

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what I'll go ahead and 79

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explain. Each one of these 80

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and I will also 81

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explain the top right. 82

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So this is approx idea score 83

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this kind of tells 84

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you if it's a good product 85

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opportunity to go into. 86

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It's not always right. 87

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It's always 88

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interesting to take a look at though but 89

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that's not what we're 90

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analyzing based off of because 91

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it can be misleading the 92

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motivational wristbands right 93

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here. This tells us the 94

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amount of keywords. 95

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So this is point data 96

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directly from Amazon 97

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and telling us how 98

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many people are looking up that 99

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word motivational wristband 100

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so exact means people typing 101

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in exactly motivational 102

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wristbands and 103

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then broad means you 104

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could be typing in alpaca 105

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motivational wristbands or 106

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something that's 107

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extremely similar to motivational 108

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wristbands. 109

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So that's what that is. And 110

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this is always nice to know 111

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just because if 112

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you're analyzing a market 113

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that only has 10 searches a 114

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month. 115

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There's not really a market. 116

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OK that's just there's only 117

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10 people looking for that a 118

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month. 119

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I see one. 120

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Well we'll tell you more 121

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about keywords later but 122

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you just want that to be you 123

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know more than a hundred. 124

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So just just know that now 125

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if if it's like there's no 126

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words don't go for it. 127

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Essentially now. 128

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Now what we have is obviously 129

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on the left right there is 130

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the ranking on Amazon 131

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on the page for this keyword. 132

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And now 133

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we have B.S. 134

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are 30. 135

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This is a little confusing 136

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but it's actually really easy 137

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BSR right here. 138

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The stands for best sellers 139

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rank so Amazon 140

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basically tells you 141

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a BSR for every product. 142

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That's the only data that 143

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Amazon gives us and that's 144

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this is actually how these 145

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tools figure out how many 146

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are selling. 147

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So they have algorithms 148

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going on in the back end. 149

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But anyways the best sellers 150

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rank is is opposite. 151

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So if something has a best 152

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sellers rank of one I mean it 153

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is the best seller 154

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in that category. 155

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There's like 20 categories 156

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on Amazon so one 157

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is good. A million is bad 158

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because that's the millionth 159

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worst or best product. 160

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Selling on Amazon so 161

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essentially what we can 162

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look for here is how 163

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consistent have the sales 164

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been So essentially 165

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these these aren't too 166

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big of fluctuations 167

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in the rank here. 168

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But this this kind of shows 169

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like Hey they went out of 170

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stock there. 171

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So this is important 172

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to look at but not not very 173

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important. Basically you just 174

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want to see how long have 175

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they been selling for and 176

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have they been selling 177

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consistently. 178

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So this shows that they've 179

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been selling consistently 180

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unless when they've gone out 181

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of stock. 182

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OK. So we can 183

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go into that more later 184

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but that's just generally 185

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what to know about that. 186

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And then that also is the 187

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date listed on the right 188

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here. So you could tell. 189

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OK. Has this been selling for 190

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a while so you look at the 191

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date listed in the 192

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BSR and you could essentially 193

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see like this. OK. 194

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This has been making money 195

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for a while versus 196

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if it was just a for five 197

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days. 198

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So monthly revenue is the 199

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main one we're gonna look at 200

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here. Whenever I look at a 201

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market I 202

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look for the keywords that 203

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are people actually looking 204

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for this and then I look at 205

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monthly revenue. 206

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OK. So now 207

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OK there's money going 208

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through this market. 209

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Is it the largest home run 210

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market. No but there's 211

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revenue coming through here. 212

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And then what I will do 213

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is look at price. 214

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So what I can do here is 215

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look at the price and this 216

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will tell me over time. 217

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They never changed their 218

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price. 219

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That's OK. That's good to 220

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know. Some products will 221

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change their price like look 222

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at this one it changes 223

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price up and down it looks 224

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like they were testing and 225

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perhaps this was the best 226

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price that they found. 227

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So that's just kind 228

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of nice to know. 229

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SALES So here so 230

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you know how we saw that BSR 231

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earlier. 232

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Now the sales will tell you. 233

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OK. This is how many sales 234

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they've been doing over time. 235

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So how many sales per 236

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day. 237

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So essentially 238

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right there July 239

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4th a June 8. 240

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OK. So you could you get 241

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a good tell on 242

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how many sales per day people 243

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are doing. 244

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OK then review rate 245

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right here obviously just 246

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ranks the review rate. 247

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And then the review quantity 248

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right there. 249

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It'll tell you you could 250

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kind of see over time how 251

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many reviews. So this one has 252

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been. So what's kind 253

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of interesting about this product is 254

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I mean they've not had that 255

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many reviews ever. 256

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They got one a 257

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year ago and then you know 258

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they just are 259

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slowly trickling in. 260

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But if we take a look at their sales they've 261

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been selling. 262

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Look they were selling back 263

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when they didn't have that 264

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many reviews. They were still 265

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selling. 266

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So that's a good indicator to us. They 267

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are not getting many reviews 268

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and they're 269

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still selling consistently. 270

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So that's kind of something I am 271

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looking out for. 272

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And yes. 273

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So that's just an overview of 274

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the tool. But if you're just 275

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wondering you know just is 276

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there money there. Like we 277

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look at the monthly revenue. 278

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That's something to look at. 279

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And then these are other ones 280

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if you're just kind of 281

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wondering a 282

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little bit more about that product. OK. 283

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So now what I kind of do is 284

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as we're 285

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looking through here earlier 286

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we talked about 287

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self-expression versus 288

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utilitarian 289

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markets. So this one is 290

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obviously self expression in 291

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my opinion because as 292

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long as this thing is good 293

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you know it doesn't give 294

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you rashes. 295

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People are choosing what quotes 296

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that they believe in the 297

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most. And my mistake here 298

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was I didn't really look 299

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at the reviews and see who 300

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were buying these so I 301

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made a motivational wristband that 302

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I thought I 303

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would like which was the 80 304

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20 principle. 305

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But here's the other thing 306

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what we'll do is we 307

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go and look at the product. 308

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OK. 309

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So when we click on this and 310

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we read the reviews this 311

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is where we go now to find it like 312

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we said we want to find ways to improve the 313

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product and 314

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make a variation or something 315

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that people that is 316

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not made yet. 317

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So we could take a look at 318

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this and this so 319

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here's another thing to look 320

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out for. This 321

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is not a very good description. 322

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These pictures are not the best we 323

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look right there. This 324

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isn't even rendered it is so 325

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fuzzy and these 326

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designs I mean you could've 327

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paid someone ten dollars to 328

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make these or made them 329

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yourself after watching a 330

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YouTube video. 331

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And so this 332

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looks like something I could 333

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easily compete in and 334

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still could. 335

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Now as 336

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we scroll down here. 337

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So you want 338

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to look at reviews in a market. 339

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So this is neat. We found one 340

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where personal 341

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expression or where we found 342

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one where self expression was 343

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important. Now we go 344

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and look at the reviews and 345

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these 346

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are nice quality and the 347

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messages on them are cutesy 348

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they obviously like the 349

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they like the quotes 350

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they put them around 351

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hydro fast water bottles. 352

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Interesting. 353

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The kids love them. 354

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And so 355

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it says the kids love having 356

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their own inspirational 357

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message. 358

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So someone is giving this 359

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to kids. 360

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So this is where you get an 361

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idea of. OK. Motivational 362

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wristbands. 363

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I thought Oh people 364

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like me are buying these. 365

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But as we dig in deeper here 366

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my students were 367

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so excited who's leaving the 368

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reviews here. 369

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Looks like probably 370

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teachers every talking about 371

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kids or meet to go at schools 372

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or whatnot. 373

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Now here it says nice but 374

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wish they were a little 375

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bigger. 376

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What else is there here. 377

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Good quality love them 378

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to each. Just in case you 379

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break them OK. 380

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Really small not like 381

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standard wrist bands. 382

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So you can get a hint here 383

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that this is teachers buying 384

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these for kids and 385

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they wish they were bigger 386

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and didn't break as 387

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expected. Good quality. 388

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So some people are happy with 389

389

some not so perhaps what 390

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we could do here is 391

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go in and make 392

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ones for teachers that have 393

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better quotes better designs 394

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and a little bit thicker. 395

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You know this is just how I 396

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initially start to analyze 397

397

and gather ideas and then 398

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the other thing is as well. 399

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This person has a product 400

400

that is selling OK 401

401

and. 402

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It's selling. 403

403

So here's the thing that else 404

404

we can do now that we've 405

405

found someone or even if 406

406

you know you're just kind of 407

407

generally curious. 408

408

Well this person has made a 409

409

product that's selling and 410

410

making money and it doesn't 411

411

cost much mate they're just 412

412

these like 40 cent 30 cent 413

413

wristbands. 414

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What we do now is we take a 415

415

look at them. So we click 416

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there. So it says buy ink 417

417

stone so we're gonna click 418

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on here and now 419

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we're gonna see this seller 420

420

or the other way. 421

421

Alternatively two 422

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on Amazon is 423

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you go over to the right hand 424

424

side. 425

425

This is what's called a 426

426

cellar store front. 427

427

So if we were locked up in 428

428

stone that would've brought 429

429

us to the brand. 430

430

But if it was the brand was 431

431

Nike. There's a lot of people 432

432

selling those and a lot of 433

433

products. 434

434

But this will bring you to 435

435

the actual person that's 436

436

selling it. 437

437

In case you were on a product 438

438

that's not private label. 439

439

But here's the key we want to 440

440

find people who are private 441

441

label sellers because that's 442

442

what we're trying to do. 443

443

So now we go here. 444

444

Here's their page is overall. 445

445

And now you can see their 446

446

products. 447

447

So we click products. 448

448

Now what we can do here 449

449

is we can see 450

450

all the things that they sell 451

451

and then now what we can do 452

452

is see everything that this 453

453

Amazon seller sells by 454

454

clicking the chrome extension 455

455

here. 456

456

And now we're just looking at 457

457

him and you can see that. 458

458

Here's the key. 459

459

The key to success on Amazon 460

460

long term is finding 461

461

a market where you can 462

462

build a lot of products for 463

463

and we'll talk about that 464

464

later but when you're finding 465

465

your first product don't be 466

466

too focused on 467

467

having to know exactly where 468

468

you're going to build out all 469

469

your products. 470

470

That's just something for 471

471

longer term. 472

472

So we can see here that the 473

473

seller is 474

474

4000 a month on that 475

475

5000 or 476

476

4500. 477

477

So if we start adding all of 478

478

this up they 479

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have a lot of successful 480

480

products here. 481

481

Now are they home runs. 482

482

No. But this is success on 483

483

Amazon in my eyes for 484

484

a beginner so I mean I had my 485

485

exponential success 486

486

but I like a lot of singles. 487

487

You know you're not going. 488

488

Not home runs are hard to get 489

489

and they take a lot of work. 490

490

But if you find these markets 491

491

where you are able to 492

492

you know go out and this is 493

493

the perfect 494

494

just example of 495

495

self-expression because look 496

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there they're literally 497

497

finding all these ways to 498

498

to cut and slice 499

499

a wristband. 500

500

So they found one wristband 501

501

supplier and now they're 502

502

finding all these different 503

503

markets where people want to 504

504

express themselves 505

505

differently and they're 506

506

making you know if I were to 507

507

just quickly add this up 508

508

I've already done the math 509

509

and they're making about 50 510

510

percent margin on these 511

511

because these are really. 512

512

So what that means is 513

513

essentially if the price is 514

514

18 dollars a margin 515

515

of 50. 516

516

So essentially it says 517

517

12 there and viral launch by 518

518

the way but it's actually 519

519

that's before unit cost 520

520

and shipping. 521

521

So that 522

522

essentially 50 percent 523

523

margin. So I mean that means 524

524

they're making two thousand 525

525

dollars a month they're two 526

526

thousand two hundred 527

527

thousand. You know that's 528

528

already five grand that's 60 529

529

grand a year just on their 530

530

top three products. 531

531

And what are those even they 532

532

are just 533

533

a soccer motivational 534

534

wristbands volleyball 535

535

motivational wristbands and 536

536

Bible verses like you could 537

537

have done that in a day. 538

538

All right. That's. 539

539

This I'm so surprised nobody 540

540

nobody's taking this guy and 541

541

does this anyways 542

542

I digress. 543

543

Now we've 544

544

gone in and this is the 545

545

technique. So you put in 546

546

ideas that 547

547

you can think of and then you 548

548

can kind of dig in on 549

549

their products and you'll 550

550

start to. You 551

551

can kind of go back and forth like 552

552

that but you might run into 553

553

some ruts and not have some 554

554

the best ideas. 555

555

So I suggest 556

556

for beginners is going in 557

557

using a tool like Viral 558

558

Launch. And that's one that I 559

559

suggest because they enable 560

560

us to see the amount of sales 561

561

and 562

562

they allow us to do a lot more and 563

563

find ideas that 564

564

meet our criteria. And then instead 565

565

of like trying to think of 566

566

ideas and then hoping that 567

567

they meet our criteria we can 568

568

go the opposite way. 569

569

So I'll show you guys how to 570

570

do that by just putting the 571

571

criteria you want and finding 572

572

products that meet that we're 573

573

in the viral launch discovery 574

574

tool now and I see gave you 575

575

guys a 576

576

little tour of how it works. 577

577

So on the side here they 578

578

have this thing called product discovery 579

579

and that's the one that 580

580

is going to allow us to put it in our 581

581

criteria and then shows us 582

582

products that meet that 583

583

criteria. They have market 584

584

intelligence here which is 585

585

just the chrome extension but 586

586

in a more simplified way. 587

587

And it's it's just much 588

588

easier to use and analyze 589

589

than the chrome 590

590

extension on the Amazon Web 591

591

site. 592

592

And then we have the keyword 593

593

research here where essentially 594

594

we're 595

595

going to be able to expand on words 596

596

so you have an idea of a word 597

597

for a market. 598

598

It will show you all 599

599

the other words that are related to that market and then 600

600

how much search volume that 601

601

there is for all those words. 602

602

So you 603

603

might not have the highest volume word and 604

604

there might be another word or similar 605

605

words. And that's that's 606

606

a big expansive. 607

607

So what we're gonna do here 608

608

is I'm just gonna quickly 609

609

illustrate. 610

610

So the product discovery shows 611

611

us products that meet our crushed 612

612

it our product criteria 613

613

and then they also have the 614

614

product discovery where 615

615

you can look up keywords. 616

616

And then that will show us 617

617

you know kind of bigger parts 618

618

of Amazon that all the 619

619

products on the page 620

620

meet that criteria. 621

621

And I'll go and show you guys 622

622

how we use that. 623

623

And yeah. 624

624

So let's go ahead and do 625

625

that. 626

626

All right we're hopping into 627

627

product discovery here. 628

628

Give you a little tour. 629

629

So this at the top. 630

630

You can look for a product 631

631

over here you can look for a 632

632

keyword here 633

633

you can look up a brand. 634

634

This is a bit more advanced 635

635

but essentially like we just 636

636

looked at ink stone that 637

637

brand earlier you can 638

638

essentially find brands here. 639

639

This is a more difficult 640

640

tool. I don't suggest people 641

641

use this in the beginning. 642

642

I took me a while to learn 643

643

how to use it. It is 644

644

extremely powerful. 645

645

But if you don't know what 646

646

you're doing it is useless. 647

647

So just do just 648

648

stick to the product 649

649

and the keyword categories 650

650

can also be interesting. 651

651

But yet again that's more 652

652

advanced you'll learn how to 653

653

use that earlier. But you can 654

654

find so much with just 655

655

product and keyword. 656

656

So we'll stick to that. 657

657

So what does this tool do 658

658

exactly. 659

659

So essentially this is a 660

660

database of Amazon but now we 661

661

can sort it by what we 662

662

want instead of 663

663

hoping and putting in words 664

664

and hoping they meet what we 665

665

want. So we could choose just 666

666

the categories I'm going to 667

667

quickly just choose office 668

668

products because business 669

669

to business is actually very 670

670

underserved and if you have 671

671

not seen my setup yet I'm 672

672

an office geek and 673

673

I like to just find products 674

674

and office. 675

675

Now what else we can do here 676

676

is start to sort it by 677

677

the don't don't put an asin 678

678

for if you're a beginner 679

679

monthly sales so 680

680

this will be the number of 681

681

units sold. 682

682

Price revenue. 683

683

So essentially you 684

684

know how we said earlier you 685

685

need there to be money but 686

686

you don't want there to be 687

687

too much money. 688

688

So essentially three to ten 689

689

thousand dollars. 690

690

A quick note on Amazon 691

691

you could expect to make 692

692

about one third 693

693

of the sales per 694

694

month. So essentially if 695

695

something selling for 10000 696

696

hours a month in revenue 697

697

you can expect that the 698

698

profits would be about three 699

699

thousand dollars a month. 700

700

And then that's 701

701

going to be something that's 702

702

doable by a beginner. 703

703

If you put in one hundred 704

704

grand a month people get all 705

705

jacked and they go after pet 706

706

clubs but they don't have 707

707

the money to do it. 708

708

And they don't differentiate. 709

709

So what we do then here show 710

710

the products. 711

711

This will show us products. 712

712

Then there's other things 713

713

that we can do over here in 714

714

the advanced filters. 715

715

Don't don't 716

716

do that at very first. 717

717

I mean if you feel and 718

718

frisky. 719

719

Go for it. 720

720

But I like to keep it simple 721

721

just to start get going on 722

722

and ideas. 723

723

And then when you have an 724

724

idea maybe open the advance 725

725

filter and put in one 726

726

feature. 727

727

OK so 728

728

seat cushion I'm not too 729

729

interested in that 730

730

as a pancake. 731

731

You had one job. 732

732

That's actually pretty funny. 733

733

Craft a 734

734

holder for 735

735

a holder for scissors. 736

736

I never really would've 737

737

thought of that tape 738

738

dispensers sticky 739

739

notes posted. 740

740

I'm not that probably just 741

741

sells well because it's the 742

742

posted brand 743

743

which is a criteria we'll 744

744

talk about later. 745

745

But essentially you don't 746

746

want to go try to sell Nike 747

747

shoes because 748

748

it's Nike. 749

749

People want Nike and you 750

750

can't just make Nike shoes. 751

751

Let's see this. 752

752

So here's an interesting one. 753

753

This is a 754

754

Christian planner. 755

755

So what we could do is we 756

756

could click here and see it 757

757

on Amazon or we could 758

758

go here and see it on 759

759

viral launch or we can click 760

760

here and we could save it 761

761

if we wanted to save this as 762

762

a product. 763

763

Now I never would have 764

764

thought of Christian 765

765

planners. 766

766

That's interesting but 767

767

apparently people are buying 768

768

it. So if we go ahead 769

769

and look at this on Amazon 770

770

first All right we're on 771

771

Amazon now we can see this 772

772

product. Let me click on 773

773

this so we could go ahead 774

774

and then pull up the chrome 775

775

extension or 776

776

what we were doing on Viral 777

777

Launch there we had pulled it 778

778

up and market intelligence. 779

779

So if you didn't want such a 780

780

messy view you could see it 781

781

here. 782

782

And essentially what we can 783

783

see is 784

784

we could see the monthly 785

785

sales there 786

786

and they just launched this a 787

787

couple of weeks ago and 788

788

it's starting to take off and 789

789

is selling. 790

790

But how many companies are 791

791

selling 10 12 792

792

a day now. 793

793

So they just launched this it 794

794

doesn't have any reviews 795

795

and. 796

796

Yeah this is. 797

797

I never really thought of 798

798

Kirsten planners. 799

799

So I would want to now go 800

800

look into this market. 801

801

So I saw one product. 802

802

Now what is 803

803

the market. 804

804

Essentially what we 805

805

can do now is go back to 806

806

viral launch and put this 807

807

in the keyword research tool. 808

808

So now we determined it was 809

809

a Christian planner. 810

810

So we want to see other ones 811

811

are or we could go to Amazon 812

812

and type in Christian planner 813

813

to actually do that first. 814

814

So we type in Christian 815

815

planner into Amazon because 816

816

we don't want to just see one 817

817

product. 818

818

We want to see all the 819

819

products for that. 820

820

Okay. So we've clicked on 821

821

this on viral launch and 822

822

there doesn't seem to be too 823

823

much revenue here. 824

824

But this is where it's 825

825

important to kind of dig 826

826

a bit deeper so if we could 827

827

see here 828

828

we could see that there's two 829

829

point seven thousand 830

830

searches. So there is 831

831

searches there. 832

832

So what we could do now is go 833

833

to the market trends. 834

834

OK. 835

835

And what we can see is 836

836

that while sales 837

837

might not be that high right 838

838

now at 839

839

the average. 840

840

So this basically is just 841

841

telling us the average on the 842

842

first page. 843

843

How many sales are those 844

844

products on average 845

845

doing so. 846

846

Right now it's dead twelve. 847

847

But last 848

848

year. 849

849

Whoa. 850

850

It looks like they 851

851

picked up quite a bit and 852

852

they sold really well in. 853

853

July and August. 854

854

That's interesting. 855

855

I have no idea why 856

856

but 857

857

now you have an idea of what the market is 858

858

so this 859

859

is where we're able to just kind of look and 860

860

come up with ideas and 861

861

get more information about these. 862

862

So let's 863

863

say we now have the idea of a Christian planner. 864

864

I went into office products and met 865

865

my criteria. And apparently 866

866

there's a market for 867

867

Christian planners. 868

868

So if we put it into keyword 869

869

research like I just did here 870

870

now we're able to see other 871

871

words just like that 872

872

and we can sort it by 873

873

the amount of searches on the 874

874

Amazon algorithm. 875

875

So now planners. Well there's 876

876

a whole lot 877

877

of planners apparently 2018 878

878

monthly planners weekly 879

879

planners. OK. 880

880

So you start getting ideas 881

881

of the different types of markets. 882

882

Just what are the columns here. 883

883

Just quickly essentially 884

884

there are 885

885

how relevant relevancy 886

886

is how relevant is this to 887

887

that keyword you put in the 888

888

higher the relevancy the 889

889

more close it is to 890

890

what you typed in in. 891

891

Yeah. 892

892

So there's that and then the 893

893

opportunity score is 894

894

basically the higher the 895

895

opportunity score means 896

896

there's less people competing 897

897

for that product 898

898

or for this word 899

899

comparatively to how many are 900

900

selling. 901

901

You don't need to know that. I just 902

902

know that a higher opportunity 903

903

score can mean it's better 904

904

but it doesn't mean that you 905

905

should go after it by any 906

906

means. It's just like just 907

907

kind of something interesting to look into. 908

908

So they have oh 909

909

they also have these bids. 910

910

You can also kind 911

911

of see what it would cost per 912

912

click if you were to run an 913

913

ad on it. 914

914

And that's just a general 915

915

idea. So just 916

916

kind of interesting to see. So 917

917

as we're going here we're 918

918

able to find new 919

919

words that are related to 920

920

that. So a pocket calendar. 921

921

I would never 922

922

particularly thought of a pocket calendar 923

923

a Life Planner who 924

924

I do like life planners 925

925

because I think a 926

926

lot of people should think about what they're actually 927

927

doing in life and why they're 928

928

doing it. Like you guys 929

929

should be I hope that 930

930

you guys understand why you're taking this what 931

931

you're hoping to get out of this and 932

932

that whatever that is is that 933

933

you hope that you guys make 934

934

that and that happens. 935

935

The 18 month planner. 936

936

OK that's 937

937

interesting. I've never 938

938

thought a mom planner alright 939

939

moms need different planners 940

940

than do because they've 941

941

got to take after kids like 942

942

me. So I'm still a kid at 943

943

heart. Christian 944

944

planner so a 20 19 Christian 945

945

planner. So you 946

946

start to get these ideas. 947

947

Now what we'll do is we'll go 948

948

back over to the product discovery and 949

949

I just wanted to show you. 950

950

So this was keywords we just 951

951

looked we found. 952

952

I'll just draw it for you. 953

953

So we found a product on 954

954

Amazon that met our 955

955

criteria. And then we expand 956

956

out the words and then 957

957

we kind of see like are any 958

958

are there any good ideas 959

959

similar to you 960

960

know and this is all 961

961

gathering. 962

962

So you know you 963

963

can save them and Viral 964

964

Launch and 965

965

analyze see what the sales 966

966

are. And in this phase we're 967

967

just in gathering. 968

968

So I want to show you guys 969

969

another way that we could go 970

970

gather ideas back in 971

971

product discovery. 972

972

We go to the keyword now. 973

973

So instead of finding just 974

974

one product now 975

975

we will start to find markets 976

976

because I didn't mention this 977

977

but in products sometimes 978

978

you'll find one 979

979

hit wonders. But then when 980

980

you go and look at the product actually 981

981

like this seat cushions is 982

982

a 983

983

very competitive market. 984

984

And so that'll be the 985

985

downfall when you're using 986

986

the products you find you 987

987

find good products sometimes 988

988

but you also find some duds 989

989

that 990

990

are going to be more competitive. So while 991

991

this seat cushion might 992

992

be doing good and has you 993

993

know low reviews and 994

994

is doing pretty well on sales 995

995

if we were to actually go and 996

996

say wow look he's crushing it 997

997

this might be because he 998

998

has a brand or just 999

999

has a lot of money to do giveaways and 1000

1000

or is kind of manipulating 1001

1001

the algorithm. 1002

1002

We're not trying to play that game because 1003

1003

if we go into this and we 1004

1004

look up a seat cushion while 1005

1005

it is leather. 1006

1006

If 1007

1007

we look at these I 1008

1008

don't know how I'm really going 1009

1009

to make a better seat cover. 1010

1010

It's pretty utilitarian here. 1011

1011

Maybe some form of choice but 1012

1012

look at these review numbers. 1013

1013

I feel like this with 1014

1014

reviews are actually pretty 1015

1015

important when it comes to 1016

1016

these because you know how 1017

1017

good is this actually at 1018

1018

lifting your bum off 1019

1019

the seat and keeping you 1020

1020

could be nice and comfy. 1021

1021

So this would be a 1022

1022

tough market there where you 1023

1023

need a lot of resources to 1024

1024

compete. 1025

1025

As we look at this I mean 1026

1026

that's a lot of money. Two 1027

1027

hundred forty one thousand dollars a month is 1028

1028

you need a lot of units just 1029

1029

to sell and compete here. 1030

1030

So this is not a beginner 1031

1031

market. 1032

1032

So on this page 1033

1033

everybody was doing really 1034

1034

high revenue. 1035

1035

That means you need a lot of 1036

1036

money to compete. 1037

1037

So how 1038

1038

would we find a market where everybody 1039

1039

is doing in our 1040

1040

range that we're looking for. 1041

1041

That's where you use the the 1042

1042

product discovery. 1043

1043

But we would go on the keyword 1044

1044

now. 1045

1045

So that would then have the whole average 1046

1046

of all the 1047

1047

products on the first page in 1048

1048

our range. That's where 1049

1049

you're gonna be able to find 1050

1050

that. So I really like the 1051

1051

keyword too as well. 1052

1052

But I use both the product 1053

1053

and the keyword. 1054

1054

So you could look up a 1055

1055

keyword phrase and 1056

1056

put it in some word like if 1057

1057

you wanted to look up for 1058

1058

kits you could look up 1059

1059

a kit and then 1060

1060

or you know a container 1061

1061

or whatever and then 1062

1062

find work. 1063

1063

Find keywords 1064

1064

that are doing well your 1065

1065

revenue would that you are 1066

1066

looking for and match 1067

1067

all your criteria. 1068

1068

Or you could just not do a 1069

1069

keyword. If you have no idea. 1070

1070

So we could just have it. 1071

1071

No keyword. 1072

1072

And we could go back into 1073

1073

office products now. 1074

1074

Not sure why I just popped 1075

1075

out so we could go back into 1076

1076

office products and 1077

1077

then average monthly revenue 1078

1078

to three thousand. 1079

1079

To ten 1080

1080

thousand. Actually I would 1081

1081

probably go a little bit 1082

1082

lower here to 1083

1083

about 7000 3000 1084

1084

to 7000 because 1085

1085

there's all sometimes there 1086

1086

isn't someone who's 1087

1087

selling fifty thousand 1088

1088

on a page and 1089

1089

you know that's going be 1090

1090

harder to compete with so if 1091

1091

I go three to seven thousand 1092

1092

that's going to yeah you 1093

1093

could test for yourself and 1094

1094

just see but this would be 1095

1095

more. Show us more beginner 1096

1096

ones. Alright so here with 1097

1097

the keyword tool we're just 1098

1098

gonna go three to seven 1099

1099

thousand. 1100

1100

We could show a keyword match 1101

1101

if we wanted to show all 1102

1102

words that said like a kit or 1103

1103

a container. 1104

1104

Or we could look up 1105

1105

everything with Barney but 1106

1106

that's probably not going to 1107

1107

show much anyways 1108

1108

office products would be the 1109

1109

category and now we'll 1110

1110

see keywords. 1111

1111

So this is a easier way 1112

1112

to find markets versus 1113

1113

products. 1114

1114

And we could start to look 1115

1115

at this as we're searching 1116

1116

here now. 1117

1117

We see keyring squared 1118

1118

notebooks. 1119

1119

I've never heard of that. 1120

1120

I might look into that 1121

1121

locker stuff. 1122

1122

OK interesting. 1123

1123

I'm going to look at. 1124

1124

So there's also the average 1125

1125

number of reviews the 1126

1126

lower reviews the easier it 1127

1127

is to compete. 1128

1128

But the average number of 1129

1129

sales is not high here. 1130

1130

You see so this must be a 1131

1131

really really 1132

1132

expensive market. 1133

1133

So that's not good. 1134

1134

So maybe I would go back in 1135

1135

and you know kind of may 1136

1136

limit the price to seventy 1137

1137

five dollars there. 1138

1138

What we're seeing is here. 1139

1139

So a reading rod while 1140

1140

it may look good it's only 1141

1141

got 30 searches there. 1142

1142

If we look. 1143

1143

So that's not good. 1144

1144

That's not very many searches 1145

1145

as we've talked about Blue 1146

1146

Sky planner. 1147

1147

That sounds like a brand to 1148

1148

me. 1149

1149

So you could just start to 1150

1150

get ideas like the desk hat 1151

1151

pad calendar. 1152

1152

I know that's a good idea. 1153

1153

I was gonna do those this 1154

1154

year but I decided 1155

1155

not to I decided to focus a 1156

1156

lot of my time on this course 1157

1157

instead. 1158

1158

But that's a market a table 1159

1159

10 laying 1160

1160

calendar office products 1161

1161

what else do we have here 1162

1162

geometric shape blocks. 1163

1163

Office organizer Wal-Mart. 1164

1164

Dividers 1165

1165

sticky notes. 1166

1166

That's interesting. So we could 1167

1167

just start to you know kind 1168

1168

of expand out a 1169

1169

protractor classroom set. 1170

1170

I mean that does. 1171

1171

I don't think anybody's too 1172

1172

focused on a 1173

1173

brand there. So you could 1174

1174

just start to see there's 1175

1175

a lot of opportunities here and 1176

1176

I don't want to go on too long 1177

1177

here but you 1178

1178

can definitely see that as we 1179

1179

go on here there's 1180

1180

a lot of ways to bend 1181

1181

our mind. There's a lot of 1182

1182

ways to expand our mind and 1183

1183

find new product ideas 1184

1184

that we haven't thought of. And it's 1185

1185

just you know it's 1186

1186

all about expanding. 1187

1187

Don't be too limiting right 1188

1188

now. I just 1189

1189

kind of focus and get your 1190

1190

mind flowing. 1191

1191

And then in the next video 1192

1192

once you've gathered ideas 1193

1193

will well kind of you 1194

1194

know. OK. Do we 1195

1195

actually go after this. But 1196

1196

it don't limit. 1197

1197

Don't limit your creativity. 1198

1198

Start having some fun and 1199

1199

seeing what you can do. 1200

1200

So if you watch at this point 1201

1201

you're thinking about 1202

1202

starting your Amazon business 1203

1203

most likely. 1204

1204

And what I've learned and I 1205

1205

can tell you from all my 1206

1206

business things it's 1207

1207

kind of you go and you learn 1208

1208

and you get ideas but ideas 1209

1209

just kind of come 1210

1210

through our heads with. 1211

1211

If we don't take action then 1212

1212

the information just 1213

1213

gets lost or becomes 1214

1214

irrelevant or we get 1215

1215

overwhelmed and we don't take 1216

1216

action. And the most action 1217

1217

that I found through my 1218

1218

Amazon business through literally 1219

1219

everything that I've done. 1220

1220

It's about going out taking 1221

1221

action and getting feedback 1222

1222

so we get ideas and then 1223

1223

we. 1224

1224

Is that good or not. And then 1225

1225

it's just this iteration 1226

1226

over time so now I want 1227

1227

to ask you guys to go get at 1228

1228

least five product ideas 1229

1229

before the next video. 1230

1230

If we continue to just go and 1231

1231

watch and think about getting 1232

1232

product ideas someday then it 1233

1233

never happens. If you go and 1234

1234

start and find just five 1235

1235

videos they 1236

1236

don't even need to make it. Just 1237

1237

go get some ideas and start to go 1238

1238

analyze and dig down and 1239

1239

see why is a product good 1240

1240

why is a market good or like 1241

1241

what would just what are the 1242

1242

possibilities that's 1243

1243

going to be the most beneficial thing than 1244

1244

going and watching other 1245

1245

videos. Now what we're gonna 1246

1246

do in the next video is we're gonna 1247

1247

show you guys how to analyze 1248

1248

if 1249

1249

this is actually a good idea to go after we'll 1250

1250

show you some ideas that are you know good 1251

1251

and some ideas that are 1252

1252

probably not the best. 1253

1253

And that's going to be what 1254

1254

we're going to do. 1255

1255

All right. Hey I am in 1256

1256

Minnesota and given an update 1257

1257

to this video so you 1258

1258

guys are going to be needing to get a tool now to 1259

1259

get the data because 1260

1260

we 1261

1261

need to know exactly how much things are 1262

1262

selling to 1263

1263

make an educated decision. Now we're 1264

1264

going to need to get a 1265

1265

product research tool and a 1266

1266

sales estimate. Now this 1267

1267

is the most important part and 1268

1268

every single Amazon seller 1269

1269

has this. 1270

1270

You need to know what things 1271

1271

are selling. There's 1272

1272

lots of tools and things that you can go out and buy in 1273

1273

to build your business. And I'm 1274

1274

always a fan of 1275

1275

buying machines and 1276

1276

tools instead of people 1277

1277

because they're 1278

1278

pretty accurate. 1279

1279

But this this is the only 1280

1280

tool that's truly required to 1281

1281

be a sellers you need to know 1282

1282

the data. So that's we're 1283

1283

going use. 1284

1284

There's two options. There's Viral 1285

1285

Launch and there is Helium 1286

1286

10. OK so 1287

1287

you're going to be able to 1288

1288

choose which one you want and 1289

1289

we'll have a little post a 1290

1290

little text post and showing 1291

1291

you the best deal on those and your 1292

1292

options. Basically 1293

1293

what we want to do is get a sales 1294

1294

estimate her which is Chrome 1295

1295

extension which allows us to 1296

1296

see how much a product is 1297

1297

selling. OK. 1298

1298

We also want to be getting whatever 1299

1299

plan you choose with each 1300

1300

one. Make sure you're getting 1301

1301

the keyword data. 1302

1302

Because we wouldn't need to 1303

1303

know not only how much our 1304

1304

products selling but we need 1305

1305

to know the keywords because 1306

1306

we've identified that those are 1307

1307

markets a product will 1308

1308

sell through many keywords. 1309

1309

So we need to know if there's 1310

1310

only one search a month and 1311

1311

all those things are selling 1312

1312

a lot. It might look like a 1313

1313

good market to go into 1314

1314

but you realize oh wait 1315

1315

that's not a market there's 1316

1316

only one person looking at month. 1317

1317

So you need to get the keyword 1318

1318

data and need a 1319

1319

sales estimate. So when we 1320

1320

know how much something is 1321

1321

selling like a product design 1322

1322

we know hey this is getting a 1323

1323

lot of sales. Then if we use 1324

1324

keyword tools we 1325

1325

can see oh 1326

1326

here's where the volume and 1327

1327

the people are looking. OK. 1328

1328

And then that's all great. 1329

1329

And then we also both 1330

1330

of the tools will have 1331

1331

methods to 1332

1332

search through keywords 1333

1333

and find markets and 1334

1334

they'll also have ability to 1335

1335

find products. 1336

1336

So if you find a product that 1337

1337

sells through keywords or you 1338

1338

can find keywords and then find the 1339

1339

products on there. So those 1340

1340

are the two types of methods we're gonna 1341

1341

be using Viral Launch in 1342

1342

the one that we've recorded 1343

1343

like this but either tool 1344

1344

Helium 10 or 1345

1345

viral launch will work better. 1346

1346

I like Helium 10 has 1347

1347

more features but it's not as 1348

1348

beautiful user interface. 1349

1349

Viral launch does have a 1350

1350

nicer user interfaces. 1351

1351

It can be easier to use but 1352

1352

you're going 1353

1353

to have to go ahead and make your own choice. I 1354

1354

believe at 1355

1355

the time of this recording we 1356

1356

have a 50 percent discount for 1357

1357

Helium 10. And then there 1358

1358

is a 15 percent off lifetime 1359

1359

for Viral Launch. 1360

1360

So we'll compare the plans 1361

1361

in the next post and 1362

1362

you guys can make a decision for 1363

1363

yourself. But this 1364

1364

is the one thing that is required. So go 1365

1365

ahead and get that and then 1366

1366

go get some ideas now that 1367

1367

you know what to look for. 1368

1368

And yeah look forward to 1369

1369

seeing the next video and 1370

1370

hope you guys find some cool 1371

1371

ideas. Oh yeah. 1372

1372

Some people might be 1373

1373

wondering about jungle scout. 1374

1374

I forgot to mention them. 1375

1375

Read the post. 1376

1376

We will make it clear of our 1377

1377

opinions and thoughts on 1378

1378

that. Most porn thing is 1379

1379

here. 1380

1380

Don't get into analysis 1381

1381

paralysis and also 1382

1382

the other tools. 1383

1383

Other than that I don't 1384

1384

suggest any of them because 1385

1385

the accuracy of their data 1386

1386

is it's not 1387

1387

accurate and you need to have 1388

1388

an accurate sales tool. 1389

1389

So those are the only 1390

1390

three that I know of and 1391

1391

trust. I know CEOs 1392

1392

of all of them very great 1393

1393

people. 1394

1394

Their tools are all good and 1395

1395

we have a pretty clear 1396

1396

decision matrix for you guys 1397

1397

in the next post so hope 1398

1398

you guys enjoy. 1399

1399

And onto the next video.