Original subtitles

Well, I realized I liked to write and rap when I was just a kid.

Actually, between 13 and 22, I just rapped for passion...

You know, we went to the studio whenever I was free, when I didn’t have to work...

Or whenever I could...

But I did not make a living out of it, so yeah...

I was behind the microphone, writing, recording, going on tour, and so on.

Sure, I already pictured myself...

But the truth of the matter is that

I was a pizza boy, an electrician...

Or making wraps behind a counter, I wasn’t a rapper...

So screw it, that stuff was kind of just a dream, it wasn’t real

Now that I’m famous they all want a picture

They stare at my chain they stare at my watch

They stare at my chain they stare at my watch When I was young, I lusted after shoes in that shop

When I was young, I lusted after shoes in that shop

But now that I have all the shoes I want I wear them just a day

They didn’t let me in, not even if I paid

And now they have to pay me to make me stay

From public housing to popularity

Too famous now I can’t smoke around

The fact that I was born and raised in a humble environment

has meant that, despite... my success, despite everything...

I was able to stick to some values that are essential to me.

No, I mean, I’m a person, before being a public figure. Before anything.

To him, music was important...

He believed in it, he wanted to go places...

And I told him calmly that...

Since it was his dream, no one should clip his wings...

Because our dreams are ours...

And he should have nurtured it

while keeping it real.

First, he was a pizza boy...

Then he worked as an electrician’s apprentice...

And then in a café...

Because he knew I wouldn’t have his back, otherwise.

At first, we were all...

I say ‘we’, because Charlie and I...

We were all inexperienced, right? And we had to figure out how things worked.

I mean, in my heart, I hoped that

the entire project could grow along with my friends...

With all the people that were “improvising” a role...

And then it really worked out that way, I mean, my group of friends became my work group...

Where we really work, as the facts speak for themselves

I met Sfera on the Web.

Right from the start, I told him we should get together and lay down something...

So we met for the first time

in this McDonald’s.

It’s the best...

Who doesn’t like McDonald’s? Watch your step!

And that was the beginning. We settled on a name for the group, BHMG.

Fulgo, can I borrow €2.50?

I just happened to be there too, because, at the time, I was the only one with a driving license in the group...

And Charlie asked me to drive him...

And I met Sfera.

Thank you

Can I?

Are we gonna do this, bro?

I just got an idea, I swear

Let’s do it.

If we hit the studio now and I smoke a spliff, I’ll write something amazing.

And since then, we decided that he would come to my studio every week, on Friday.

He stayed there, we recorded on the evening, he would sleep on the studio couch and...

...go home the day after.

Sytrus making beat.

Billion Headz in the place.

So, he was part of that group of peopleI believed in and...

and I wanted encourage somehow, right?

Sytrus shit is the bomb! Charlie Charles...

The best producer in the world, man.

I always thought he was very confident, right? Anyway, he has always had a big ego, even earlier on.

But maybe he was a little more insecure on the music, so my help on that stuff was key, I think.

Man, in a few years, he will be the only one left.

The only exclusive beats will be his.

Why?

Because I already know it, dawg, ‘cause, the fuck...

I wish.

Of course, shit, listen how you roll right now, and in a few years, in less than a year, maybe...

I will still be smoking my head off, like a fucking idiot.

Anyway, I mean... We got it. It’s the first time we come here and come up with the entire album, the songs.

But maybe there’s not even “Ullalà”, what are we gonna do about it, do you want to keep going? Or should we drop it?

“Ullalà” is the best. I like it.

I like it too. Well, right now it’s not the top, in my head. But let’s give it a try and see what happens.

But the first line is OK.

Yeah, but in general, we should lay down...

What the hell it’s called... How did I call it? Uh, P, yes.

I think that period was a doctrine for me, right?

It helped me play with music, experimenting...

And thanks to that, I figured out what people like...

Which is key for anyone in the music business who wants to make a living out of it, right?

I think these voices were done, this is the one we should redo. Do you want to try it out?

Let’s start with the second. Yes, OK.

I’m on a private jet at the layover near Beirut... Skrrt Skrrt

Hey... Ullalà

Hey, bro... I think the other verse was better I mean, the music, the rhythm.

No, I mean, you should change it up a bit... It was (singing).

Try it!

Uh, girl, I...

My phone is ringing...

Yes... that’s right, it works.

Zeros in my bank account

She asks me if the diamonds are real well doh

Order what you want and I’ll pay

Give me what I want and I’ll go

Don’t you know I’m a magnet for trouble

Now it’s really dope, yeah.

Try, retry, retry, sweat, sweat, sweat, sweat

Watch out, it’s hot...

And then succeed.

He already knew where we was going, right?

He was already very confident at the time.

Because he is very determined.

He is that kind of person that, once he makes up his mind, he must get what he wants, one way or the other.

It’s like, in life, you need to draw a series of dots, and in the end you can see the entire drawing from afar, right?

At present, you can’t see what the hell you are drawing exactly, but in the end it’s just that.

I started working with Sfera right from the start...

Because a few months after I met him, he wrote his first song.

I remember his uncle had given him a camera...

And he was already on social media, and started taking the first photos with that camera.

He often wrote songs on the subway... And XDVR, for instance, was born like that.

We made the video in two or three days...

I uploaded it on YouTube and called it XDVR without telling him, and that thing is now a cult.

One kg in the trunk, yeah, for real

A pillow without feathers, yeah, for real

On the streets all day, yeah, for real

Under the highrises, mmmh

With the single, we made the video.

It’s like I noticed that some kind of interest for me was stirring up...

We didn’t make the numbers or anything, we got like ten thousand views...

But maybe they were the right people.

mmmh, for real

And then they sell it in the yard, for real

I got in touch with Sfera's world through Charlie Charles, and I remember that Marra...

Some way or another, saw the first video Sfera uploaded on YouTube.

I do it for real, mh, for real

It struck me right away, and I thought he had something...

Not just because of the powerful song or Charlie’s beats...

But also because he cracked the screen.

For real, uh

Milan was the exploit simply because it was our home, right?

He deserved this, and we decided to make this experience, which was very cool and very emotional...

Especially for those who followed us since the beginning.

Redo it.

When you wake up in the morning, and you say, shit, I’m doing the Forum...

And then you go pick him up and you see that, even if he doesn’t want to show it, he is “shitting himself”...

And you think, what the hell, I’m doing the Forum, it’s nice, right?

Uh, face masks to hide your touch

We pass through the road block Darting on a 150 horse compressor

All of us, All of us

No night

Until I see everything

I realized Sfera was happy, very emotional, even though we were even more emotional...

Because we saw the evolution of this artist...

We saw him starting off from the province and reaching his city.

I remember, one day, we were passing near the Forum, and I told him...

One day we will get here, and he said, I’ve never been here, I don’t want to, until I can sing in it.

Hair, no way

I smoked all weekend

I don’t fuck around, I do business

I brought two or three girlfriends

Bums with no cellulite

Obviously, organizing something like that is not easy, the rehearsals, the band, the Lamborghini on stage...

Three, two, one...

OK, everything else works.

I mean, my fans follow me like they know me...

I mean, they know what kind of person I am...

So when you have fans like that, who are on your side because they respect...

They respect your way of thinking, apart from your music, they respect who you are.

This is it.

Obviously, a live concert at the Forum is very emotional, and he deserved it, I think, he had to fill up the arena.

Milan, how many of you are Sfera Ebbasta’s fans since day one?

How many of you were fans in the days of XDVR?

Junior, let’s see if they remember this one

Until I see everything...

I want to hear all the voices of those of you who know it

Until I see everything...

Like, like, like, like, like...

Until I see everything...

Like, like, like, like, like...

Until I see everything purple...

Purple, purple, purple...

Obviously, I thought he was good, and, most of all, that he had the rare gift of saying things in a simple way...

That’s his main skill, something all artists that will go places should have.

Again and again...

Until I see everything purple

Obviously, no one was expecting him to become 2020’s mainstream, interestingly enough.

To us, it was a simple musical research, based on what we had always liked to do...

It was a creative thing...

Uh uh

Until I see everything purple

Uh uh

Then, we wanted to meet him. He was a very genuine and natural kid, very similar to what transpired from the video.

We get in with our face covered and we figured out the trick

Full pockets with everything inside them

You better not mess with our stories

Billion Headz Money Gang, Gang, Gang, Gang

One day, I get a call from Simone Pizzoccolo.

We already knew each other, he was a friend, and he had started working with Roccia Music.

We take everything, we sell everything

Billion Headz Money Gang, We take everything

I've always wanted to become a music manager, somehow...

So I helped all the kids that hanged out at Charlie’s studio.

I remember I played “Panette” in the car for Pablo.

Okey

The moment that changed everything to me was when “Panette” came out.

On the same day, I resigned from my former job.

don’t thank anyone...

For what I have...

My bros still see smoke (where?) under that porch...

And I’ve never been a fool...

Drawn to luxury, sometimes confused...

Take the gold off your neck...

They won’t track it down (once) it’s melted...

They stood out because they were very determined, they knew what they wanted...

And they were not ready to “question everything” just to sign with us.

They made it clear, right from the start, that it was an honour for them to work with us...

But that they already knew what they wanted, and they weren’t keen on changing their minds along the way.

As a kid, I had Milka on sliced bread

Now Milka is the logo on blocks

As kids, we played hide and seek

And now we run from cops indeed

They know nothing about me (how would they)

No, they know nothing about me (nothing)

They know nothing about me

No, no, they know nothing about me

okey...

I remember we called Shablo the following day, and we told him, look...

We want to release our album first, like our first independent street album, without featuring...

Just like all the others, with cooler music, but like all the others.

Okey, Trap King in the house...

When I say trap you say king

trap, king...

Indeed, they made the record alone, without us...

And it would have robbed them of their credit...

People would have thought it was thanks to us that they were so famous, when instead it was all thanks to them.

Let me see how many you are...

The C with the hand is where we come from..

It started off like that, very emotional, very draining, with a lot of worries and tension.

I make a foot long joint

I walk in the hood near a half-blank

Your snazzy girl blows my Solero

And she doesn’t blow you, bro, she gives you a Pampero

So many sacrifices, so many hours of work...

Worried that everything will turn out all right.

Your flow Ebola, my flow Legolas

Cheese here, Emmental, then we’ll deal with it

It’s clear, you can’t fuck around with us

Just like when you do the sniffers with her

C with your hand is where we come from

Ciny, Ciny

C with your hand is where we come from

Ciny, Ciny

C with your hand is where we come from

Ciny, Ciny

Without being in Ciny, only a little closer

Hey...

Shit, I was at Charlie’s, and I was listening to some old albums, fuck, we were very recognizable...

I mean, we lost the way we were recognized for, that world so clear and specific we would draw you in...

And I was taking it pretty badly, when Charlie said, fuck, think about what you’ve become now...

You are one-of-a-kind...

You don’t need to be a trapper anymore, because you already did that, you created that shit...

You can go beyond it.

Everybody are jealous the days go by and we make money

louder please

You get it... Selling albums

If you don’t have the guts you need to step it up

If you didn’t do drugs then you’ll start

It’s cool that, here in Italy, if you talk about the Trap King, it’s me...

But it’s also true that we are talking about making music, about becoming great by any standard.

I remember I was down and you were not there

My car is fast it shaves the curb

While I run from the voices of all these haters

Wait, wait, bro... Listen to this, listen, bro, listen

Making money is a sport

Auto sport, polo sport

The t-shirt

How many places inside this Dior

Mine at 200 on the Golf

In the night do skrrt skrrt skrrt

The days go by and we make money

Shit, the last time I came here, the fridge was here...

Let’s see if this fridge smiles.

Yep, a good old healthy apple.

Full of sugar and calories, what is this...

This is a chicken leg, it has probably been there for ever...

We better not.

A nice cucumber.

The apple will have to do.

Wait, let me see...

Let’s take a look around Charlie’s new kitchen.

Shit, no proteins at all?

I only see a lot of fat.

So I want our help, I want to see all the Forum illuminated...

Let me do that thig, what it was since I was a child I dreamed of doing this thing.

Ah! Finally...

Awesome.

Wow.

Let me hear some fucking noise for my bro, Charlie Charles.

We are the yin and the yang, you know?

I mean, we balance each other out, and I think this is why it works.

I mean, maybe I have a more emotional, artistic and creative side, and he has a more vibrant side, more...

I don’t know, more self-centred and confident, right?

This kind of people have a certain effect on music.

And we found a perfect balance.

I approached him when they were about to publish the new version of XDVR...

Essentially when he had already contacted Shablo and Marra.

The first song we published together was Bravi Ragazzi Nei Brutti Quartieri...

Released in May 2016.

The smell of a pack of weed That you can smell on the whole stairway

Bros that don’t do moves But that can clean out your house

Without a normal job they make it up

The things they don’t have they take

Young rocks on young jugs

Bags in young women’s bras

Outside when the block is sleeping

Money never sleeps, not even at night

We smoke 10 grams, fuck the Cow-Boy

THC, looks like a Fruit-Joy

These stairs are our throne

They speak our language

My bros become fathers a bit ahead of times

They grow old behind bars or in a bar

Some become stars

Some others never left this place

And dream a different life

When a cop asks them where’s the stuff

Everybody turns a blind eye

Like it’s not there (like it is)

Good fellows in bad neighbourhoods

Smoking and speaking different languages

But they don’t talk to the cops

They do things I better not say

They do things you better not do

Good fellows in bad neighbourhoods

No, mum, don’t worry

I’ll be out with the good fellows

They roar by at three at night on their Audi

God doesn’t see them down here

Behind those blue curtains

Buildings high like the Watusi

Armani shirts, Gucci belts

Man, they move fast in this stampede

(Butterfly in the cases)

Dressed smart in shitty neighbourhoods

G on the hoodie, G on the hoodie

Old kids on their Graziella with crooked handlebars

Now they move fast

All my friends, yeah, good fellows

Good, yeah, as long as you don’t mess with them

Good, yeah, as long as you pay them

As long as you stay on track

They turn into scumbags for money

They don't give a shit about anyone

They don't give a shit about the future

Because there is none here

Let’s get down, yeah, from those halls that smell like piss

Let’s get down, yeah, with that bitch with the Krizia purse

Good fellows, there’s no justice for them on the block

Good fellows, take the law in their own hands on the block

Good fellows in bad neighbourhoods

Smoking and speaking different languages But they don’t talk to the cops

(They do things I better not say)

They do things you better not do

Good fellows in bad neighbourhoods

How does it go?

No, mum, don’t worry

I’ll be out with the good fellows

They roar by at three at night on their Audi

God doesn’t see them down here

(Behind those blue curtains, they don’t pray no more )

How does it go?

Good fellows in bad neighbourhoods

Smoking and speaking different languages

But they don’t talk to the cops

They do things I better not say

They do things you better not do

Good fellows in bad neighbourhoods

How does it go?

No, mum, don’t worry

I’ll be out with the good fellows

They roar by at three at night on their Audi

God doesn’t see them down here

Behind those blue curtains

They don’t pray no more

Milan, let me hear a round of applause for his majesty, Charlie Charles.

I joined the BHMG team when Charlie decided to stop doing live shows.

A year after I became a DJ for Sfera, I... I started working at the studio.

Tonight I registred one thing...

But I just did the chorus and one verse.

I also became the first person following him, after Charlie.

Guys on the street...

Racing the Gang, Abracadabra...

Prada clothes, Abracadabra

He still hasn’t called something does not add up

Maybe they caught him, Abracadabra

Makes him disappear like a witch

Abracadabra

Get in the squad like Montana, Abracadabra

Says no but she’s hitched, Abracadabra

I make it look easy, I know

Abracadabra

Fuck, this is some good shit.

We need a good featuring...

Give it to me, I...

You want it now?

Fuck, yes, I’ll play it a million times going home.

It's like that!

He will, as soon as he gets in the car.

Fuck, no, you have no idea, bro, I will play it before I even start the car...

Yes, right away, first the song, then me.

Are you following me to my car?

Just to show that style is not battery-operated or rented.

We are up high like asteroids

Like rockers, like kites

I hear those poor men complaining, poor dears

We eagles, you pigeons

When you talk about me, when you talk about me

Overdo it so you don’t go wrong

Who is talking about you? No one, no, no

Not even your mother knows you sing

I smoke this weed, fuck these bitches

Sfera makes money from a smartphone

Money in my pockets, I’m doing a film

Please do not disturb

We from the basements eating caviar

Yes, my face is on the maps

On the map I’m the treasure

But I’m wondering, who are you?

This is

Billion Headz Money

(Money in my pockets)

From nothing to something without thanking anyone

Earrings, bracelets, chains

Ten kg in a studio flat

All of Italy knows our name

You andale, andale, you can go

What is that? You can leave

What is that? You can go, what is that? You can leave

People, hey! You can go, people, hey? You can leave

People, hey! You can go

The first impression I had of Sfera was of someone who wanted to fulfil his dream...

Who wanted to make music, work in the music business...

A very clear ambition, he knew he had to get there, he had to do certain things, and he did.

I thought, fuck, if I devote my entire life to making music...

Maybe someday that’s what I’ll do.

We work with Sfera mainly on the live concert aspects...

And we started building something important.

We started touring Italy by car, with him, Charlie and another guy driving...

Tommy, a legend, by the way.

I show up at the studio, and he says to me, look, I need a tour manager.

I had no idea what a tour manager was, I was just out of school...

And I say, bro, I don’t know what that is, and he says, neither do I...You wanna do it or not?

And so I said yes, and I threw myself completely in this unknown world, and this whole adventure started there.

I worked for about ten years in a mechanical engineering company.

I’ve always been passionate about photography.

Sfera was slowly becoming more popular and he invited me to one of his first concerts...

Which was really cool, because Sfera really liked my pictures...

And so it was then that he told me to leave my job and become his photographer...

So I did, and I still am his photographer.

We met when I was a tattoo artist...

And now I’m his personal assistant.

I get this unexpected phone call and he says...

Look, Charlie and I were thinking of asking you if you’d like to follow me on tour...

Because he doesn’t want to come anymore...

He wants to work in production only.

If you are in, just let me know, because the first concert is tomorrow.

Yes, well, I’m going home now. Let me think about it one second and I’ll call you back.

Before I even got home, I called him back and I said yes.

He and his entire team were already organized...

They were already doing something important, and this really hit me.

Well, it’s not like I started thinking of going abroad because I was doing so great in Italy...

I mean, even when I wasn’t that famous in Italy, I wanted to become an international rapper, because that was my vision.

I never compared myself to any other Italian rapper, not just for my rhymes or songs...

But also for what I wanted to become.

I am Italian but I don’t want to be just an Italian rapper.

He wanted to go to the US when it was impossible...

I mean, he never confronted himself with the Italian market...

He never settled to be a big fish in a small pond.

He believed so much in this trip that it was impossible...

We all thought, he is going to make it.

My Nikes are always new

Hey, (skrt) even when it’s raining outside

Everybody say hey hey

Hey, (skrt) I wear twenty chains, huh

Hey, (yeah) only to make you hate me, hey

Hey, yo (yeah)

I mean, I remember when I started out, with Marra, I said...

no, because I want to do international featurings, I want to do this and that, and he said...

Bro, come on, I mean, who the fuck is going to care in Italy that you did this or that.

I never believed in this thing, and when he talked to me and Shablo about this thing...

It didn’t seem possible, or even desirable.

The thing is, is not that I don't care about Italy...

I mean, Italy is OK, but what about outside of Italy?

What do they think when they see you with that guy? Or doing that thing?

Or being there? Being there, playing in Europe?

It’s a different story.

Sure, the first time I said, hey, let’s do a tour in Europe...

We tried to ride the wave of the “Cartine Cartier” song with SCH, right?

Obviously, we didn’t know what we were doing..

Because we weren’t even that famous in Italy.

It would be nice to start with the first tour outside your Country

and 2000, 3000, 4000, 5000 people at each concert.

But you have to build it up...

That way, the last European tour has 10 sold-out concerts.

Junior, you got it? Uh uh

You got it, guys?

This stuff has driven them mad

You can’t save them no more

TomTom always running

I’m thinking about money

I make them just for me and my bros

Face masks and TN on their feet

They move fast

People

Blue light means “run”

Don’t panic when you meet them, no

Face masks to cover their eyes

Face masks to hide your touch

How does it go?

None of us believed in this at first...

Yes, they were interested in France...

And then we started to see our colleagues coming after us, asking us.

The first album was seminal...

And then, on “Rockstar”, we realized we could do something big.

Rockstar hey, Sfera Ebbasta in the house

Going from Sfera Ebbasta to Rockstar was a very mainstream leap...

I mean, I was a lot more aware of how music works...

And what the Italian music market needed at the time

Milan, you with me or not!

You can cry if we don’t hear each other

Now I don't mind if you don't look for me

People...

He loved the Beatles and the Rolling Stones

He put kush in rolling papers and syrup in the bottle

People

Rockstar, like Rockstar

Two gals in my bed and two more over there

Wild friends all in the VIP room

Fuck Moët, we take the entire bar

And now you can cry if we don’t hear each other

I don’t mind if you don’t look for me, hey

Lost in the club with the phone in my hand

Hoping in a text that never comes

I’m a rockstar, like rockstar

Rockstar, rockstar

I’m a rockstar, like rockstar

I want to hear Milan

Hey, hey, hey, wanna snap a picture?

Yeah, yeah, yeah, my face is everywhere

Ok, ok, I’m moving too fast

Two minutes with her and you get there

The cool thing about Sfera is that he brought it to another level...

Where it’s not just about doing a feature with the French or the American guy...

He brought it to another level, really.

Everything has to due with ambition...

I mean, you want more, I played there, I want to play over there...

And then there, and then there, and then there, you get it?

You always want more.

This is Sfera Ebbasta, from Italy to Belgium.

Belgium we ready

In Belgium, it was a festival.

We were on the main stage, and Rick Ross was playing after us.

There were many big names from the American scene, it was very important for us.

Belgium, you with me or not?

Où sont les enfants, Ca va?

Ca va bien?

She only wants to smoke my Mary Jane

She only wants to roar by at 200 with me

Sometimes, I see myself in some of the songs, you know?

And that’s what draws kids today, you know?

They see themselves and empathize with that person.

Let’s make some noise for my team Billion Headz Money Gang.

We are all good, we are all good, uh

Our watch game is tight

I haven’t stopped in a thousand years

Because it’s always my time, yeah

Everybody, Like Like

This summer I’m single

Like, like

This summer I’m single

Everybody say hey

I can’t hear you

This summer I’m single

Hey

This summer I’m single

This summer I’m single

You too

Come, I’ll push it

It’s always a jackpot at the end of the month

Nice Hublot, too bad it’s fake

Yes, she wants my wave in her face

We in bed, you only hear ciaf ciaf from outside

Go to the park, I’ll put on a Parka

I remember those days on a bench

Now we are strong when we get to the bank

Sitting on a jet I think, “I did it”

If you talk about me wash your mouth

You can jerk me off, crush your arms

Because on the streets we are all good, we are all good, uh

With our lawyers we are all good, we are all good, uh

With our watches we are all good, we are all good, uh

I haven’t stopped in a thousand years

Because it’s always my time, yeah

Yeah, yeah, yeah

This summer I’m single

Okey okey

Hey, this summer I’m uh

I mean, he always tried to represent someone, right?

C with your hand is where we come from

Ciny, Ciny

The fact that he pictured himself as the guy from Cinisello

who started off from a bench, really.

And then from Cinisello, he took over Milan, from Milan the took over the Lombardy region, and from there he took over Italy.

You need to widen your circle slowly.

See you next time...

Italy in the house Sfera Ebbasta in the house.

Give me a hand.

Sfera!

After three European tours, and after putting the flags on the Italian and European map...

It doesn't feel so strange thinking about making some progress in the US...

In America or in South America.

The first time, I went to Los Angeles to rip the “Sfera Ebbasta” album.

At the time, the team was very small, also because of our budget, and no one saw it coming...

We had just released “XDVR”, a totally underground album...

And “Sfera Ebbasta” was just a name that, who knows, maybe could become someone.

Certainly wasn’t famous as today.

We had no international contact, it was just to go somewhere and get inspired.

We went there to shoot a video.

Uh, uh, I got it myself

Never been like them

Mother fuckers or brats

Never wanted for anything, except cash

And what I didn’t have I got it myself

Uh Uh Uh Uh

I got it myself

Uh Uh Uh Uh

Right away, I realized that’s where I wanted to go to make my music

How’s it go, how’s it go

They ask how are you

They ask how you doing

How you doing, how you doing

But we never change

Here is always the same ol’ rut, yeah

The S, the F, the E, the R, the A

Don’t pretend you haven't heard it in your city (hey)

I don’t care, I've nothing to do with rap, no

With this and that

No, sorry, no hablo tu lingua

But surely your daughter likes it

Sure, she’s been hooked on trap for a while now

How’s it go

Icy chains, my heart in half

At my age

Surely enough, the higher you get, the more you get hurt if you fall.

So, obviously, since you want to get higher and higher...

Sooner or later you need to let go of all your anxiety and fear of falling...

Because you want to go higher.

What?

Milan, I can’t hear you!

What?

What?

Exactly, you get it? Well done!

Exactly, just that.

I want to give him something spicier.

To me, being a producer means having a vision...

Taking a music project and giving it a direction that bodes well with the artist...

That is in line with them, rather than affecting their creative process directly, right?

So I often call a guitarist who plays his riff for me, and then I shape it, right?

This is what being a producer means to me.

Let’s take it from the top.

I go, I’m a magnet for trouble

I come from Saturn...

Let’s take it from the top

I’m recording, bro.

And it was nice to meet there, all the people of our entourage...

And spend our days at the studio, right?

one, two...

And then we go to the studio.

I’m always a little uneasy when we have to work in another studio, and I think,

fuck, if we go there and nothing happens, I’d be really pissed, I mean...

If we can’t make some music, it’d get on my nerves.

But we did it.

I’ve changed for a while now...

(The first two and the second two)

The third one I like, but on the fourth one, I would try something else.

Right, it’s cool even going down.

I’ll play something different every time, ok?

Tell me which one you like best.

One of those songs without a beat, uninspired, with nothing.

On the spur of the moment, I wrote some stuff...

I don’t know, that I had in my head.

It’s like, sometimes, you are sort of happy and sad at the same time...

Like, you realize clearly the two sides of the coin...

And nothing, is was one of those moments, and I wrote it in one go.

Even the backing track changed two or three times...

Because I wrote the song without the beat, right?

It was then adapted on the beat, this is why we underplayed it...

because, in the end, we realized what matter was what I said...

What I was saying, probably, I mean, for the kind of songs I make and I made...

It is maybe the most mature, right?

The deepest one...

Because, in the end, I deal with music differently, with another mood, right?

Hey!

Let’s record it, come on.

And I changed another chick thinking of you

And then I changed my life and she changed me

Essentially, it’s a reflection on how things change...

On how the relationship with the chicks, with people, with everything you do changes...

About anything that has to do with becoming famous...

And that life of blings and smart super expensive clothes you see on Instagram, right?

There’s so much behind it.

Bottles and VIP rooms are worth nothing

And those models are not like you

You go there and say, you are the same for me

But I know you lie and I don’t know why

Bottles and VIP rooms are worth nothing

And those models are not like you

You go there and say, you are the same for me

But I know you lie and I don’t know why

He lives the fact of being a public persona 24/7...

So, even when it looks like you can take a break, there’s no such thing.

He is always working.

Bye bye.

I wake up in the morning, and I’m already working, I mean...

I’m Sfera Ebbasta from dusk to dawn.

Everything is work related, because all the relationship I manage, everything I do and say, it’s always Sfera Ebbasta talking.

One night, we went into town to get an ice cream, and we were drawn like bees to honey.

We heard some music far away, and thought, wow, what is that?

In short, some kids were playing.

There was this girl who played the flute...

And we asked her if she wanted to do a session with us at the studio, playing it.

We wanted to ask you if you’d like to come to the studio and record the flue.

No, thank you, I’m not interested.

Actually, she refused to come to the studio with me.

There was another girl playing the flute.

We went to her and told her...

Look, we’d like to try out a session in the studio, just to do something together.

And it will end up in his album?

Please... Maybe, we’ll see how it goes?

Maybe, we’ll see how it goes?

The flute!

And so the next night we met at the studio to try and come up with something...

It was very cool.

First here, and then we’ll record it in the other room, come, look.

If I’m famous they want a picture

They stare at my chain they stare at my watch

Mute everything, keep the piano on the background, and let’s start recording.

I was wondering if we could do it an octave higher or lower.

We could do it lower.

Let’s do that, let’s make her play it lower

and then we take the piccolo and to the higher one, yes.

Good job!

Thank you.

Nice.

Should I get the piccolo?

Yes! Do it!

What they asked me was amazing, I mean, I was on the verge of tears.

And I did cry, later.

A garage studio, nearby.

And it’s not like I live in a big city. It’s a town on top of a hill.

How was I supposed to know? I mean, I wasn’t expecting it.

Before they wouldn't even

Needless to pay

Now they pay me

To make me stay

Press here, pull these up and...

It’s hard to even hold it.

And this, this, this.

Bro, I run around with Italians, Africans and Latinos

(How does it go?)

Arabians and even Shqiptars, I’ll buy a Lamborghini

I know good Christians and bad

Chicks of all colours (oops), I’ll buy a Lamborghini

(raise the roof)

Armani tracksuit, loading the mini Glock

Two hundred per hour in Moscow, I’ll buy a Lamborghini

I’ll buy a Lamborghini, (yeah) I’ll buy a Lamborghini

I’ll buy a Lamborghini, I’ll buy a Lamborghini

It’s my wedding day, I’m marrying money

Money it’s like God to me, but they are the Devil to many

I get calls from inside, like it’s normal

I’ll knock you out like Emelianenko, your chick blows me right

They are waiting for me at Terminal 1 with a bag

The flight was endless

What detector, bro, at your concert

With a hummer under the mac

5 or 6K at Gucci’s I was high on Blue Cheese

Sorry, bro, you’re just a rapper

(those who know raise the roof)

Lamborghini

Raise the roof, Milano!

Porque yo soy Lamborghini (Ya, ahi)

Papi no puedes comprarme, leasing (Skrt)

Mi culo es verdadero, no lifting

Yo no compro Lamborghini (Skrt)

Porque yo soy Lamborghini

Papi no puedes comprarme, leasing

Mi culo es verdadero, no lifting Ya, ya, ya, skrt

I got six in school, now I want a six figures bank account

You are worth shit today, and were worth shit yesterday

Aventador in life, I outrun cops, uh

Fuck the police...

When they asked me to do a remix of J Balvin’s “Machika”...

The day it was released, and I shared it with all the remix artists...

The only one who got back to me on Instagram was J Balvin himself.

So, yeah, the link to the Latino world happened before the link to the American world.

I want to see everybody jumping

He liked it, he gave me his number and set me up with Sky Rompiendo...

Who produced two of my songs in the album.

One thing led to another, and to another, and to another, and to another.

I mean, if these things happened after starting so small, and they still do...

There must be a reason.

I mean, it can’t be a coincidence, a string of casual events.

Some things are impossible to plan.

Sometimes I wonder how the hell it’s possible.

The FIMI Award for the best selling album in 2018.

Thank you, thank you, thank you so much.

How are you going to manage...

Do you have a cart to lend me?

Not right now, no, Do you have it...

Under your arm.

I’ll put them under my arm, bro.

And this, wait, let me do it.

Go.

And I hold the microphone.

And thank you.

Thank you, I want to thank all my fans for letting me win this year too.

I want to thank my family, my Universal, Billion Headz Money Gang, my team.

Thank you all.

See you soon.

Congratulations, Sfera Ebbasta!

What the fuck? No, come on! Don't fuck with me.

He doesn’t get it, he is too old.

He has his schedule, his rituals.

He gets up every morning, eats breakfast and goes to the gym.

We are like a small family, right?

If we all sit down to eat, I cook, you set the table and clear it, and someone else washes the dishes, you know...

We all help out, right?

It’s all good, travelling, doing, undoing, being next to him...

Sure, we are friends, but we are also working, ok?

From the moment he woke up until he went to bed, there was always something to do, more or less.

Maybe I woke up early and made him breakfast with his stuff...

According to his diet, that I follow too.

I mean, at some point I realized, fuck, I only go out at night, smoke, drink, and smoke weed.

Fuck, maybe I should follow the right diet to have the right proteins, carbs and vitamins...

I mean, I’m Sfera Ebbasta and I do nothing for myself?

I mean, I’m so careful about my look, about shit and fans, and then I do nothing for myself.

This body of mine I’m gonna have longer than these clothes.

What does it mean?

Fuck, I’m so sorry to change it.

I have to live a better and healthier life.

So, in hindsight, now I feel much better...

I feel... I mean, I see myself better, have more energy...

I feel better.

I thought, fuck, this healthy lifestyle thing, since I can convince other people...

It could be useful for my business...

Why don’t we open a fucking healthy restaurant.

It was something that was stuck in my head for a long time, then I met with Andrea Petagna

and we came up with a pokeria, something that could sell healthier “junk” food, right?

Good and healthy.

This leads you to be self-centred sometimes, and also happy...

Because you do things you never thought of doing...

And meet people you never dreamed of working with.

No, it becomes surreal, fuck, is it really happening to me?

And so you are elated.

However, on the other hand, the more responsibilities you have, the more you get anxious

I mean, when there’s a problem, it’s not a tiny issue, it’s a giant problem.

We need more for this album, and I don’t want to repeat myself

so he didn’t write with me in my studio anymore.

Sfera went around, listened to a lot of inputs, absorbed them and wrote a lot.

We went to gather a bit of ideas, close the songs

and meet the right people.

When I think about this album and how we came up with it...

It was a gradual thing, step by step, day by day.

One day London came for a concert in Milan, and we met, we became friends...

we went to the studio and he made a song for me.

It was an important connection...

We are talking about one of the major hip hop hit producers at the moment, right?

Knowing there are all these big global artists in this album...

you cannot afford to mess up.

Cause what you are doing is already big, so the expectations are increasingly high, right?

Because maybe you don’t wait for your friend’s verse no more...

You wait for, I don’t know, Offset’s verse.

If, at that time, I hadn’t been in the right place to meet London...

I wouldn’t have made that song. It was that way for most of them, really.

A clear Coca Cola to try out, no?

Come on, go, go.

We were in Los Angeles, and we met up with Steve Aoki at his house in Las Vegas.

Man, his house is insane, I swear.

And then we went to the studio, and I had this song

I recorded with Hari, a Moroccan rapper...

and it was the bomb, right?

But it was a little plasticky, right?

At the same time, though, the song was cool, I knew it was...

We could pump it up to turn it into a club or festival song...

Fuck, I’m at Steve Aoki’s house, perfect, right?

When I wrote to Hari, hey, Steve Aoki wants to redo the beat for the song...

He went nuts, I can’t believe it.

I don’t read your chick’s messages

She says I’m an asshole, I’m only honest

He came up with an extreme drop, Steve Aoki’s style, far out.

Okey

...from the back, thanks Donatella, It looks good on me

My bro turns it and then salamalecum

Today I spent too much, no more

But then I go out and do the same

Money in my drawer

They used to be a dream, but now they are real

If you develop good relationship with people...

One way or another, things will go your way.

Hi, guys, Good job.

Sweet.

We get it from the back, thanks Donatella

It looks good on me

I don’t read your chick's messages

And sometimes I don’t know where I’m going

But I solve it...

Again

And now everybody tells me I’ve changed, uh

And what do you think, bro, we were on the streets...

You see, because it was longer.

I have to cut a part, I did 16 bars instead of 12.

Then, let’s cut the empty part, bro

Right

And sometimes I don’t know where I’m going

Again

Another tune, guys, let’s come up with another tune. I don’t like this one.

I want to change it.

It’s nice, bro.

I don’t like it.

It works.

I know, but I don’t like it.

When you listen to the verse, you wait for that moment, right?

Yeah, well, let’s come up with something else.

On a Benz or a Bentley her ass on iMessage

I’ll get there in a twenty

Perfect, uh.

Perfect.

Every time I record, I freak out.

Listen to him...

A cut

In any case, I think each producer has his own identity...

His own musical identity

his own choice of beats, I mean...

This is what this kind of work was for, because maybe I wouldn’t have made that choice.

So, super exciting, right?

I mean, it’s questioning yourself, going out of your comfort zone...

Jumping into the void, taking risks.

Now I look like the Prince of England, or the President of England.

Should we turn the lights on or...

Is everything ok?

Go, go.

It has a LED light too.

Bro, we are here for Los Angeles.

Bro, it screeches off.

This one here, on the front, to screech off.

It has lights, I hadn’t noticed.

When Creepy Cush came out, I wrote to him, I said, fuck, bro, what a bomb, congrats...

And he said, cool, bro.

If you come to Miami, let’s meet up.

And i said, well, I got a good feeling about this connection, I should act on it.

I should seize this opportunity, and I remember the scene.

Tano, Lory and I got off next to the studio...

And Rvssian got there at the same time on a Rolls Royce, full of chains, with a huge watch.

I want to see everybody like this

So, that was it, you know, we recorded two sessions in two days, two hits...

And stop.

Trapping like Pablo

hey, hey, hey

Take your chick to the tablo

hey, hey, hey

You know me I’m the diablo

uh, uh, uh

No, with you no hablo

People ya

Trapping like Pablo

What?

Pablo

Take your chick to the tablo

Where?

Tablo

You know me I’m the diablo

El dialbo

No, with you no hablo

No hablo

And she wants a real gringo, a narcos

This joint is too good, looks like a tacos (brr)

But I’m smoking it

On my couch tranquilo

I saw American rappers with their chains, their clothes, their cool cars...

I mean, what life is that?

Maybe I was lucky to be an Italian rapper

that got to America with the super Italian rapper status

that managed to look like he could live up to it, and many times even more, right?

I mean, maybe the American dream is not being born in America, but conquering it.

Taking over one bit at the time...

Which, going back to the overall picture thing, make your drawing complete.

At the moment i don't feel that i've achieved something.

I'm not sitted on the 'coolest one' throne, i'm not the best seller, you know what I mean?

In fact I still feel that I want something else, it seems to me that I did not blow up yet, right?

It seems to me that this is only the prelude...

Compared to what it really could be.

Relationships are hard to change, because, I mean..

Even if you are fully aware of what you are doing...

In the end, we are what we are, right?

The context changed, the situation changed, but we are what we are.

Na na na na na

Without shortcuts and without thanks

Na na na

I get a big kick out of it

Ah ah ah

I don’t want to play it cool because I do featurings with this and that, I want to be cool period.

I mean, even when the others are Diplo, Steve Aoki, London on da Track or Drake

or anyone else really...

Anyone that kicks ass, is cool, right?

Not because he did a featuring with this and that...

I mean, that’s a consequence of the fact that he is cool...

Which makes quite a difference, in my opinion.

So, in my head, I think, who can afford to do a song with Diplo in Italy?

Nobody.

I went to his home, a super studio in his house, he...

My idea was to do a rockish song...

Because it’s not enough to say, I did a song with Diplo

and everybody expects an EDM song, no, I mean...

People should say, fuck, this shit that he is doing is awesome.

Now that everybody is looking

Now that everybody is envying me

And when your ass stings

Often your mouth speaks ill

Ouch

We did this... We put on his supercool beat

it took me a while to write because it wasn’t my status,

and then, it just so happened that he lived on the Hollywood Hills

and from his patio you could see the Hollywood sign.

And I said, fuck, maybe this is corny...

But maybe not so much, because...

Fuck, Hollywood with Diplo is a song written in Hollywood, I mean, Hollywood kicks ass

it’s an international title, it speaks ass, just like you said, Hollywood is a status...

I mean, who the fuck does that!

One, two, three, four

Hollywood Hollywood look at the sky so blue

I was in trouble and now I’m cool

Arm outside the window

I tap with my finger

Hollywood Hollywood

Hollywood Hollywood

Hollywood Hollywood

Hollywood Hollywood

In any case, rap and music is not just rap and music

I mean, there’s an endless world made of contracts, papers, stuff...

I mean, it has been like that for ever, as long as there has been music

and when you start out you don’t know there’s all this stuff behind it

and Shablo told us about it.

When we started making these numbers, we needed a partner to grow.

Universal realized from the start we needed to invest in the right way.

My job is to look, to bring the music to as many people as possible

but from an artistic standpoint, they are both free, Sfera and Charlie.

We went to Los Angeles, New York and Las Vegas.

We also managed to go around thanks to Universal that organized the meetings

with the idea of distributing our music in the US and in the world.

If you get passionate about something and devote yourself to it 100%, it's very prolific.

We managed to go talk to some important labels

and even if you’re not in a studio, it’s probably better.

A meeting equals ten sessions, right?

Hey, bro...

I got a studio session tonight.

Ok, bro.

There’s never just a person behind every hit, right?

There’s a team of people working.

I was lucky to have badass people that followed me and supported me.

We always struggled to reach the same results, and this meant a lot.

When we were little, Sfera and I always dreamed about becoming famous...

So famous that we could tour the world with our passion.

Music is really cool, it’s a dream come true that no one was expecting, it’s great.

We are behind his success too.

He made it, and brought us along, he made us grow.

If he is where he is now, it’s because he worked on himself...

He believed in the people around him, because...

In the end, we always think about the artist and forget about the rest, right?

It is the artist that stands out, and not the entire project behind him...

Everything we do to make the artist stand out.

Things are changing, I think, and everybody wants to be a part of it.

I like him, because he is always himself, from the start to where we are now.

I mean, he is the same guy I knew before.

The fact that I saw him for the first time at McDonalds talking to Charlie...

And they already had plans to take over the world, right?

He was 18 and now that he is almost 27 his plans are still the same.

If you mean contributing to a certain type of beliefs, a certain type of culture.

Thinking about it, we did great things for this music genre in Italy.

I only hope he is happy and he can work with people who respect him and love him.

Three, two, one... Action!

We're coming at you.

Don't mind us... I mind my business.

Exactly! As we did in Los Angeles

You have to do your own.

When you come out, you wear that, you take this, you look at yourself in the mirror.

...The way I look at her while she is with him

Action for Sfera. You can move bro!

...I change clothes, change of apartment

Stop for everybody

Scenography please Aldo!

...And you don't see that I'm sincere

I just wanted to highlight the red hair, got it?

It's perfect with the color correction that I want.

Guys I no longer see myself at all, I am no longer like that.

Can we see? Of course!

Can we see the last cut?

...Tell me what do you know about my downs

Do you have a little bit of...

That goes straight in the closet. Right!

...You think everything is ok, everything is right

But nothing is right, I've changed for a while

I want to fuck up everything

Go, go, go, go

I'm ready when you're ready.

One to follow and the other to precede.

...a little bit I changed my life a little bit she changed me

It's perfect!

...Bottles and private rooms are worth nothing, these models are not like you.

Look at me and tell me you are the same as always

but I know you lie to me and I don't understand why

If we put another one out

and he stops here.

...Alone even among people among bottles and private rooms

Make the ending like that.

...They take a picture and after that there is nothing left between bottles and private rooms

...And we make love inside the elevator

I put the stars like destination

Yes, I'm a guy of few words

That wastes them with few people

You...

Maybe you don't remember it anymore

they said isn't cool

We just want to be happy, in the end.

Then, of course, there are days when, even if you are happy, it seems like...

I mean, I don’t know what to say, overall you are happy, then sometimes you are pissed of.

Then, some people are never happy about what they have or what they do or represent, so...

I was lucky, I had the chance not to end up like them.

I mean, I did my music, I got where I wanted, dressed as I wanted...

with my lifestyle, my stuff, my sound, my...

I don’t know, my slang.

All the things I did were just as I imagined them...

As I wanted them to be.

And people liked it, so I didn’t have to compromise, because I was doing what I wanted.

All this to say, you can't forgot Sfera Ebbasta.

It’s time to be serious...

This has been an amazing year for me, very successful...

I achieved many of my goals.

However, it has also been a very sad year, because of the Corinaldo tragedy

so I’d like you all to raise your hands to the sky...

and dedicate the next song to all the victims, singing with me...

Milano are you ready?

Up there too, raise your hands

It doesn't rain here anymore

(All together), more, (All together), more

hey, I swear that was what I dreamed of until

It was my birthday

Every day, yes for days

My star shines in the sky in these

No, no, no, no, nights

It shines in the sky in these

No, no, no, no, nights

I got up at six, returned at two

I changed houses, countries, jobs

Clean money, then dirty, then the videos, then the plays

Train tickets, concerts

The luxury rooms in the hotel

Me, who had never even been to a hotel

Me, who had never come out of a hole

Now I'm flying over the Eiffel Tower

I keep my feet on the ground

To have the right push to carry me up

I'm not intimidated, no I don't care

I have a different childhood than you had

I do it for those who were already there

When this money was a problem

Now we blossom, let's toast, life smiles at us

Every night is my Saturday night

Here it doesn't rain anymore,

All, more, all, more

hey, I swear it was what I dreamed of until

It was my birthday

Every day, yes for days

My star shines in the sky in these

No, no, no, no, nights

It shines in the sky in these

No, no, no, no, nights

And they want me softer, yes they want me different

But I swore to everyone that I would be myself

I didn't think about success or YouTube views

These girls, these dresses, these necklaces are too many

You know I don't do it for fashion

More than anything else out of need

That I need this stuff

Not to go back to the bottom

I'm eating at the restaurant

I think back to when at home we only ate

pasta unseasoned

But it's not raining anymore

All, more, all, more

hey, I swear it was what I dreamed of until

It was my birthday

Every day, yes for days

My star shines in the sky in these

No, no, no, no, nights

It shines in the sky in these

No, no, no, no, nights

Milan, thank you very much.