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When I do think that Nikes culture is a big part of its reason
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for Success.
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Hello and welcome in 1963 Phil Knight co-founded Nike under
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the name Blue Ribbon sports with a five hundred dollar investment
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from his former track coach Bill Bowerman.
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He made his first sales by going to track meets and selling
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the shoes from the trunk of his Plymouth Valiant now Nike
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is a multinational corporation or a thigh over thirty four
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billion dollars starting.
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Business today is a lot different than it was in the 1960s
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when Phil Knight started Nike.
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He told his 20 year old sister to go to City Hall and get
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a license.
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There were no accountants and no lawyers involved and some
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ways though night think starting a business today can be
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easier. He said his biggest struggles growing the Nike brand.
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We're not having enough money.
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I'll produce entrepreneurs go to lunch.
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They'll go off by themselves.
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That's me since Venture Capital firms didn't provide funding
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them like they do today.
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However, despite a lack of money Phil Knight doesn't think
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success is all about money and his shoe dog Memoir.
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He says when it came in the money affected us all not much
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and not for long because none of us are driven by money,
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but that's the nature of money whether you have it or not
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whether you want it or not, whether you like it or not.
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It will try to Define.
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Your days are tasks as human beings is to not let it and
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I guess that's one thing that shown in the book and I think
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in research Really have to have a passion about it and you
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have to have a reason to succeed.
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He began his career like most ordinary College grads.
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No money.
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No clear Direction and what looked like a lifetime at a desk
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job as an accountant what transpired instead was one of the
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greatest stories of American entrepreneurship first called
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Blue Ribbon Sports nights business began on a whim when he
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convinced a group of Japanese businessman to export their
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popular tiger sneakers and Grant him, exclusivity and selling
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them after Selling Tigers out of the trunk of his car night
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saw the demand was there it wasn't always a smooth ride despite
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night doubling his sales constantly Banks were reluctant
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to provide the loans needed and to Banks ultimately dropped
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him as a customer after years of strong growth, but with
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struggles to stay in the Black Knight and his team decided
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in December of 1980 to finally take Nike public.
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Well, we a sportswear and shoes and closes still a fairly
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significant part of our business.
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We were concerned about losing control said night who added
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that ultimately it was one of the best things the company
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ever did nights advice to other entrepreneurs be prepared
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for a lot of hardship and unexpected setbacks.
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We started out the total branded athletic shoe sales the
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United States for about 2 million dollars.
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So last year we did nine and So based on the original year
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were four hundred fifty percent more.
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Bashar so it's you know, we took advantage of the running
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boom, which became a jogging boom which became a fitness
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boom and we've benefited from all of that.
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Well, what I've always said is we're marketing company and
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the product is our most important marketing tool I if there's
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one thing it's been I've been pretty good at evaluating people
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and that was one of the things that I wanted to get through
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and I hope did come through in the book was how valuable
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those early, you know Partners were the kind of my fellow
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employees my teammates.
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Five words or less a shoe dog is somebody that really loves
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shoes and that was me that that I was a runner.
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There's no such thing as a ball in the mile that all you
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really care about it at the shoes.
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And so that became important to me and it's been with me
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ever since so we summed it up in the book that way that but
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most people thought it was crazy that I know I want to finally
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got going a little bit by people around Portland Oregon which
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is kind of a small City atmosphere and a larger City.
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They said Phil Knight.
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He's got a Stanford MBA.
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Ba and he selling Japanese sneakers.
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And so most people thought I was crazy but I didn't think
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it was crazy.
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And and the good thing was my college professor that I wrote
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the paper for didn't think it was crazy.
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Well, my first part was baseball, but I got cut from the
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baseball team and we were talking earlier before what the
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coincidences in life.
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I was the last guy cut on a twenty five Man team.
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Just think if I too made that team, where would we be today?
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So basically I get on weekends and in the evenings and I
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go out to high schools and Save, I've got this great shoe
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and it's at a good price and it's a good value and you should
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have your kids buy it and then someone would Place orders
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there and some of them would walk in that ring the doorbell
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at seven or eight o'clock at night.
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My father be watching TV and there'd be a kid trying on a
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pair of shoes in his living room and he was quite surprised
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at the whole thing with what intrigued as well that you go
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out 20 years or so and you haven't been back for a while
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and he come back and it's more about just sharing a moment
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with family.
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And friends, it's for a moment.
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You step back in history.
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And remember when you had all the worldwide laying out before
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you and you decided the things that you are going to find
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important was really the start of you becoming what you ultimately
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became when I come back for just a moment always hear the
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voice Frank shallenberger Bob Davis Jim Porterfield, and
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I know that sounds sort of corny to educated group.
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But I promise you that over half the people in this room
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when they come back here 20 years from now, we'll have those
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same feelings, you know for me, you know.
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Well, yeah that I was the guy that thought an extrovert was
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the person that started other people's shoes.
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It was a time for me to kind of grow and and Chase what I
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was really going to become and so it was really a big transitional
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period for me in my life.
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And as I say to this day when I come back I still get inspired
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and lift it up.
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So basically it was we're relying on Banks and the banks
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you had to put the money up before you could import the shoes
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so you You are kind of a reverse leverage situation.
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It's the opposite of buying a house where you can live in
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the house before it's paid for so the banks had to loan us
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the money to get the shoes in and they became apprehensive
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about their collateral was track shoes and what if they have
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to collect I going to pile them up in the lobby of the bank
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and so it was difficult getting financing and it was very
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important that we make profit every year and so they would
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give us a little more alone each year which they did and
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and that was the process and we pushed the envelope pretty
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hard since we Got kicked out at two banks for being too aggressive
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and But ultimately a Japanese Trading Company show.
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Ey were not bound by really kind of the same rules that US
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Banks were they could charge more interest and that was fine
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with us.
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We were interested in volume.
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And so we got hooked up with them and that really allowed
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us to grow fast.
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