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1
00:00:00,542 --> 00:00:02,377
Hey! Yeah, I'm talking to you.
2
00:00:05,380 --> 00:00:10,385
Do you understand why it is
that people are so deeply enthralled...
3
00:00:10,719 --> 00:00:14,848
with gold, diamonds, and precious jewels?
4
00:00:15,390 --> 00:00:19,144
-Stocks are out and jewelry's in.
-Bling it on!
5
00:00:19,520 --> 00:00:24,316
The global jewelry market
is worth almost 300 billion dollars.
6
00:00:24,483 --> 00:00:30,322
A figure that's likely, by the year 2035,
to more than double.
7
00:00:32,991 --> 00:00:37,037
Might it be the glamour,
the glitziness, the sparkle?
8
00:00:38,747 --> 00:00:42,960
Are we just showin' off,
or could there be something meaningful
9
00:00:43,043 --> 00:00:46,255
that's buried deep beneath the surface?
10
00:01:09,987 --> 00:01:12,239
We're talking about jewelry.
I'm Jeff Goldblum.
11
00:01:12,573 --> 00:01:15,784
Howdy, ma'am.
We're here in Houston on a hot, hot day
12
00:01:15,993 --> 00:01:19,538
to meet the King of Bling,
as he calls himself, Johnny Dang.
13
00:01:22,624 --> 00:01:24,710
He's the jeweler to some big,
big stars,
14
00:01:24,793 --> 00:01:27,879
and Dang's creations
have helped define the way
15
00:01:27,963 --> 00:01:31,216
that so-called "bling"
is worn in popular culture.
16
00:01:32,926 --> 00:01:37,180
Myself where I stand, the truth is,
tactilely, I like to have nothing.
17
00:01:37,723 --> 00:01:38,932
I like to be naked.
18
00:01:39,391 --> 00:01:42,269
And speaking of which, I've never tried
any of these teeth things.
19
00:01:42,352 --> 00:01:46,023
But you know,
I'm of a changing, fluid mentality.
20
00:01:46,356 --> 00:01:49,901
But we've got a special golden ticket,
and we're... we're going inside.
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00:01:53,739 --> 00:01:56,158
Where I come from,
it was always impolite to say,
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00:01:56,575 --> 00:01:59,202
"Hey, how much money you got?"
Or, "How much did you pay for that?"
23
00:02:00,454 --> 00:02:01,872
Don't show off!
24
00:02:02,247 --> 00:02:04,958
I never wanted to spend
all that much money
25
00:02:05,250 --> 00:02:07,252
on a piece of jewelry, anyway.
26
00:02:08,629 --> 00:02:10,589
My God, Johnny Dang!
27
00:02:11,260 --> 00:02:13,018
Don't move a muscle. Don't get up.
I know you're in the middle
28
00:02:13,118 --> 00:02:14,301
- of an important deal.
- Yeah.
29
00:02:17,012 --> 00:02:18,930
Hi, how are you?
30
00:02:19,056 --> 00:02:20,307
- You're getting a grill?
- Yes.
31
00:02:24,519 --> 00:02:26,229
Yes.
32
00:02:30,484 --> 00:02:32,027
Have another reason to smile.
33
00:02:32,903 --> 00:02:35,238
This is the first time
I've been in this room. This is crazy!
34
00:02:35,322 --> 00:02:36,990
It's like,
you ever see the movie
Scarface?
35
00:02:37,282 --> 00:02:39,618
-Yes.
-He's like Tony Montana.
36
00:02:39,951 --> 00:02:41,870
- He's like Tony...
- But a lot nicer?
37
00:02:42,037 --> 00:02:43,705
But nicer? Well, I don't know. I mean.
38
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You know.
39
00:02:45,457 --> 00:02:48,043
Johnny Dang, congratulations.
You've made another sale.
40
00:02:48,126 --> 00:02:49,211
Appreciate it.
41
00:02:49,294 --> 00:02:50,545
-Thank you.
-Thank you so much.
42
00:02:50,629 --> 00:02:52,923
- Excuse me. Thank you.
- Yeah, well, grills...
43
00:02:56,051 --> 00:02:57,594
This is your... this is your specialty?
44
00:02:58,720 --> 00:03:01,740
Grills! How did that happen?
Why did you become...
45
00:03:05,936 --> 00:03:06,811
- You were?
- Yes.
46
00:03:07,187 --> 00:03:09,856
So why do we like it? Do we like it
'cause everybody else is wearing it
47
00:03:09,949 --> 00:03:13,026
or there's really something
about shiny, shiny things?
48
00:03:14,653 --> 00:03:16,780
Yeah. Very shiny.
49
00:03:18,073 --> 00:03:19,199
Right, right.
50
00:03:20,659 --> 00:03:22,869
Yeah.
51
00:03:22,994 --> 00:03:24,996
I guess so. I guess so.
52
00:03:25,080 --> 00:03:26,498
And they really like it.
53
00:03:26,832 --> 00:03:29,292
I do it with ease
So they think that it's easy
54
00:03:30,585 --> 00:03:33,505
Grills exploded
into the hip-hop mainstream
55
00:03:33,588 --> 00:03:36,883
all thanks to one particular rapper
right here in Houston,
56
00:03:36,967 --> 00:03:39,219
and I'll be jingoed
if we didn't track him down.
57
00:03:39,511 --> 00:03:40,679
Paul Wall.
58
00:03:40,762 --> 00:03:42,055
-Yes, sir.
-That's your rapper name,
59
00:03:42,389 --> 00:03:44,057
-somebody told me.
-That's my rapper name, yeah! Yup.
60
00:03:44,182 --> 00:03:46,476
Now, you've got... Look at those grills!
Do you see his...
61
00:03:46,685 --> 00:03:48,437
Let me see. Look at that!
62
00:03:48,854 --> 00:03:50,522
-Well, how about that?
-Yes, sir.
63
00:03:50,647 --> 00:03:52,858
-You are something!
-We call this the "disco ball."
64
00:03:53,275 --> 00:03:54,276
-Disco ball?
-Yeah.
65
00:03:54,359 --> 00:03:56,194
- We call this the disco ball.
- Sure, disco ball.
66
00:03:56,444 --> 00:03:58,180
Could you do a little bit
of Texas rap right now, ready?
67
00:03:58,280 --> 00:03:59,448
Five, six, seven, eight. Go.
68
00:03:59,573 --> 00:04:02,518
What it do baby
It's the Iceman Paul Wall
69
00:04:02,618 --> 00:04:04,870
I got my mouth looking
Something like a disco ball
70
00:04:05,036 --> 00:04:07,247
I got the diamonds
And the ice all hand-set
71
00:04:07,330 --> 00:04:09,875
I could cause a cold front
If I take a deep breath
72
00:04:09,958 --> 00:04:11,543
-Yes, sir.
-Jeez, you are fantastic.
73
00:04:11,710 --> 00:04:15,297
And you started him out, Johnny Dang.
You were the first rapper,
74
00:04:15,505 --> 00:04:16,798
and you brought
all the other rappers here.
75
00:04:16,882 --> 00:04:19,593
Yeah, yeah,
I was like a walking billboard.
76
00:04:19,676 --> 00:04:20,969
I'm like a walking billboard.
77
00:04:21,052 --> 00:04:24,890
So, of course, you know, me coming up
in my career as an entertainer or rapper,
78
00:04:25,015 --> 00:04:26,266
all the other rappers are like,
79
00:04:26,349 --> 00:04:28,518
"Man, hold up. How come your grill
looks different than mine?
80
00:04:28,602 --> 00:04:30,604
"Let me get in on that,
let me get one of your grills like that.
81
00:04:30,687 --> 00:04:32,439
"Who made your grill?"
"My boy Johnny Dang."
82
00:04:32,522 --> 00:04:35,400
You ever get any problems from guys,
from people, who are, like,
83
00:04:35,484 --> 00:04:37,110
don't have much money
for one reason or another.
84
00:04:37,194 --> 00:04:39,571
And they go, "Hey,
you're showing off too much.
85
00:04:39,654 --> 00:04:42,407
-"How come you're rich? And what..."
-Yeah.
86
00:04:42,600 --> 00:04:43,867
-"Couldn't I have some of that money?"
-Yeah.
87
00:04:43,950 --> 00:04:45,952
"Shouldn't we equalize all the wealth?"
You ever hear that?
88
00:04:46,286 --> 00:04:49,206
We definitely should, but my response is
89
00:04:49,456 --> 00:04:51,833
what encouraged me
was to see people shining
90
00:04:51,917 --> 00:04:53,502
who worked hard for it,
went out there and got it.
91
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They had adversity,
but they overcame it.
92
00:04:55,754 --> 00:04:57,422
That's what inspired me
to go out and do it.
93
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So, hopefully, this will be used
as some type of inspiration
94
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for those who don't have it.
95
00:05:01,968 --> 00:05:03,320
-If they want it, they use it.
-I see.
96
00:05:03,386 --> 00:05:06,723
All right, let me show you the factory.
97
00:05:09,017 --> 00:05:11,603
- Setting diamonds like this.
- Right.
98
00:05:15,774 --> 00:05:18,235
Wait a minute. Wait a minute.
99
00:05:19,027 --> 00:05:20,070
Whose teeth?
100
00:05:21,029 --> 00:05:22,197
That's Beyoncé's teeth?
101
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This is Beyoncé's teeth!
102
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Hey! She's got little, tiny teeth!
103
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Look how tiny.
Well, she's a delicate creature.
104
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Look at my big horse teeth compared.
105
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Her husband is Jay-Z.
Wait a minute, Mr. Will Smith. I know him.
106
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Look at that. Justin Bieber?
107
00:05:43,677 --> 00:05:46,763
Our attraction to this shiny stuff
is nothing new.
108
00:05:47,180 --> 00:05:49,724
And who likes graphics?
Okay, now listen up.
109
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The story goes that somebody came up
with that word "bling"
110
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to refer to...
111
00:05:59,651 --> 00:06:02,571
...the sound of light
hitting a shiny object.
112
00:06:03,780 --> 00:06:05,574
Ding. Ding
113
00:06:08,285 --> 00:06:10,704
Grills might seem like
a modern phenomenon,
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00:06:10,787 --> 00:06:13,373
but, their roots go way, way back.
115
00:06:13,456 --> 00:06:18,879
Sources claim that decorated teeth
can be traced back to at least 2500 BC,
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00:06:19,254 --> 00:06:21,506
thanks to the discovery
of ancient Egyptians
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who got buried
with their gold teeth thingamajigs.
118
00:06:27,470 --> 00:06:31,391
And around the eighth century AD,
the Mayans put precious stones
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right into their enamels.
120
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Ouch!
121
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When we examine the origin
of jeweled-up teeth,
122
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one thing seems to remain constant,
what they might symbolize.
123
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Power, status, and wealth.
124
00:06:50,118 --> 00:06:52,454
When you put on earrings,
or just a chain here or there,
125
00:06:52,537 --> 00:06:53,914
that could be simple adornment.
126
00:06:53,997 --> 00:06:57,667
But grills are a statement
that's kinda in your face.
127
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You know, for the wearer and the onlooker.
128
00:07:02,464 --> 00:07:04,591
I'm not opposed to doing things
to my teeth.
129
00:07:04,674 --> 00:07:07,302
But my question is this.
What's it feel like when you...
130
00:07:09,179 --> 00:07:12,015
My gosh!
Okay. Now, let me see, wait a minute.
131
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-Wait a minute.
-Yeah, that's some...
132
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Holy cats!
133
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How much is this?
134
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Wait a minute.
Two hundred and fifty thousand dollars.
135
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So how do you make these things?
136
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It is?
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You-- really?
I don't know...
138
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-Well, if it... I'm not nervous.
-All right. So, you go...
139
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Now I'm getting nervous, okay.
140
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Okay, okay.
141
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Okay?
142
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Johnny Dang, you're a master!
143
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- That's me.
- See?
144
00:07:53,640 --> 00:07:55,517
I wonder if my wife would like it,
you know?
145
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If I surprised her and I said "sweetheart"
on one of our date nights, and I said...
146
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Dang! What a world!
147
00:08:13,868 --> 00:08:17,080
And, amazing.
Hey, I may have embarked
148
00:08:17,205 --> 00:08:20,667
on a deal to get a grill. Am I nuts?
149
00:08:21,084 --> 00:08:22,919
Wait till I tell my wife.
150
00:08:23,503 --> 00:08:27,757
I wonder if not everyone
is from this corner
151
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of the sensibility,
jewelry sensibility world.
152
00:08:31,678 --> 00:08:36,599
But there must be people who use jewelry,
and jewelry a-plenty,
153
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I'm imagining, for...
154
00:08:39,436 --> 00:08:40,729
other reasons.
155
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Deeper reasons.
156
00:08:55,702 --> 00:08:59,289
Jewelry, it's long been symbolic
in the act of matrimony.
157
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Yes, sweet, sweet matrimony.
158
00:09:01,416 --> 00:09:05,795
And Indian culture takes this
to the next level, I should say.
159
00:09:10,008 --> 00:09:13,511
This is the groom. I had no idea.
160
00:09:13,678 --> 00:09:16,264
- How are you feeling, first of all?
- Excited!
161
00:09:16,431 --> 00:09:17,432
-I bet you are.
-Yeah.
162
00:09:17,515 --> 00:09:19,517
A little nervous.
163
00:09:19,851 --> 00:09:21,186
-Nervous, too?
-Nervous, yeah.
164
00:09:21,603 --> 00:09:23,813
There he goes.
Don't let me pester you anymore.
165
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I'm a privileged guest
at this spectacular wedding.
166
00:09:30,403 --> 00:09:34,991
But I wanna see if there's more
to the wearing of precious jewels
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than just showin' off.
168
00:09:39,245 --> 00:09:42,165
Okay. Jeff, Jeff, enough with the posing.
Hey!
169
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Let me see if I can get a gander
at the bride.
170
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Are you decent?
171
00:09:54,052 --> 00:09:55,720
-Is this a bad moment?
-No, it's not.
172
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-Haritha, I'm Jeff.
-Hi! It's so nice to meet you!
173
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Yes.
174
00:10:01,059 --> 00:10:03,019
Did you over... oversleep? What happened?
How are you feeling?
175
00:10:03,394 --> 00:10:06,564
I'm feeling okay. I got two and a half
hours of sleep. But that's okay.
176
00:10:06,815 --> 00:10:09,067
What were you doing? Bachelorette party.
177
00:10:09,150 --> 00:10:12,195
It was, like, the musical event
with dancing and...
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-Did you dance?
-...music. Yeah.
179
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-This is the greatest of all days.
-Yeah.
180
00:10:15,708 --> 00:10:17,158
You'll never forget it
as long as you live.
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00:10:17,242 --> 00:10:19,953
I know. And this is really special
that you're here.
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00:10:20,036 --> 00:10:21,579
-Me? Why me?
-Yeah!
183
00:10:21,871 --> 00:10:23,623
Because you're Jeff Goldblum!
184
00:10:23,748 --> 00:10:25,834
Your jewelry, what is going on
with your jewelry that...
185
00:10:26,000 --> 00:10:28,461
-Yeah.
-...symbolizes or makes you feel any way?
186
00:10:28,545 --> 00:10:33,466
Well, a lot of this jewelry is, like,
the ancient temple style of jewelry.
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With gold, you typically associate
with goddess Lakshmi, goddess of wealth.
188
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The bride is supposed to be adorned
with all these gold and jewelry.
189
00:10:42,433 --> 00:10:45,603
And that's kind of why I have
so many pieces
190
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- on me.
- I see. Tell me about these.
191
00:10:47,730 --> 00:10:49,232
So these are glass bangles.
192
00:10:49,482 --> 00:10:52,402
-Nice.
-They are from the city of Hyderabad
193
00:10:52,777 --> 00:10:55,697
in India, the old city where they sell
a lot of these,
194
00:10:56,156 --> 00:10:57,240
- bangles and...
- Yes.
195
00:10:57,782 --> 00:10:59,159
...they matched it to my outfit.
196
00:10:59,284 --> 00:11:00,827
Anything on your toes or...
197
00:11:00,910 --> 00:11:02,036
-or anklet... anklets?
-I have...
198
00:11:02,120 --> 00:11:04,539
I have anklets on.
I have the one right now.
199
00:11:04,622 --> 00:11:05,665
-It's silver.
-I'm glad I asked.
200
00:11:05,832 --> 00:11:07,041
Yeah, this is silver.
201
00:11:07,167 --> 00:11:08,293
-Silver.
-Yeah.
202
00:11:08,585 --> 00:11:10,670
-Yes.
-Do any of the other
accoutrements
203
00:11:11,004 --> 00:11:13,214
have symbolism? Do they mean anything?
204
00:11:13,506 --> 00:11:15,425
This is the more subdued... It gives you
205
00:11:15,550 --> 00:11:17,886
-the very ancient temple feel.
-This is subdued?
206
00:11:18,595 --> 00:11:21,139
- Well, the... the tone... the tone.
- See, the bridal look is even brighter...
207
00:11:21,389 --> 00:11:24,601
Yeah. Well, I think it gives
the really traditional feel
208
00:11:24,684 --> 00:11:27,979
of the entire ceremony
with this kind of jewelry.
209
00:11:28,563 --> 00:11:30,773
-Thank you for letting us intrude.
-You're welcome.
210
00:11:35,445 --> 00:11:38,990
Each and every year,
India hosts over ten million weddings,
211
00:11:39,115 --> 00:11:42,452
and they involve so much gold
that it influences the price
212
00:11:42,619 --> 00:11:43,995
of the global markets.
213
00:11:49,626 --> 00:11:51,711
Indian immigrants
here in the United States
214
00:11:52,003 --> 00:11:55,173
certainly haven't jettisoned
any of that particular custom.
215
00:11:57,759 --> 00:12:01,679
Here she is!
She's a lotus blossom. Radiant.
216
00:12:03,264 --> 00:12:06,142
There they are. There they are!
217
00:12:10,355 --> 00:12:15,401
Here we go! The exchange of malas,
India's version of the floral garland.
218
00:12:15,610 --> 00:12:19,822
Here given as a symbol of purity,
beauty and love. That is so, so sweet.
219
00:12:21,991 --> 00:12:24,702
Having been here today,
I'm reminded of the jewelry
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that Emilie and I exchanged
on our wedding day.
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A day that I'll never forget.
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I had given her an engagement ring
a little bit before that.
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A... a cognac diamond,
if you ever heard of such a thing.
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And it sort of reminds her, she said,
of my hazel eye,
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in cognac-y in, color. She said,
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"Feels like you're always looking at me."
And she wants me to look at her.
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So it means something to us,
and I guess that's the point.
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Them... For these people today,
the bride and groom and everybody here,
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jewelry is not just opulent adornment,
superficial adornment,
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it means something culturally...
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and historically.
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It's a lovely thing. It's a lovely thing.
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00:13:19,090 --> 00:13:20,091
Hey, here's a question.
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00:13:20,174 --> 00:13:24,804
How can the jewelry that we wear
impact the way that we feel?
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Well, it's used to negotiate romance
and it's even obligatory gift-giving,
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00:13:31,686 --> 00:13:34,147
and, as we know, it's adorned by royalty.
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But so much of their worth
comes down to the meaning
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that we humans have attributed to them.
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For instance,
sapphires are said to be associated
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with helping the owner feel at ease
in social situations.
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00:13:53,583 --> 00:13:57,587
Rubies are believed to increase
the leadership skills of the wearer
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and ward off negative energies.
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00:13:59,797 --> 00:14:03,051
Look at Elizabeth, fresh as a daisy.
She is...
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00:14:03,343 --> 00:14:07,972
But there's one gem that we imagine
is valuable above all the others.
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Look at her go, look at her go.
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So, we know that jewels can be
a visual mouthpiece of the richie rich,
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00:14:23,905 --> 00:14:27,492
but they can also have
an important cultural significance.
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Here in Hipsterville, I'm meeting a guy
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who I'm told
has a deeply personal connection
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00:14:35,458 --> 00:14:38,920
to one particular diamond
that he simply adores.
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00:14:41,089 --> 00:14:44,717
And you may be wondering what...
what this may have to do with doggies,
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00:14:44,926 --> 00:14:47,553
but, well, you'll see.
You'll... you'll see.
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00:14:48,346 --> 00:14:51,974
-My darling, may I have a seat with you?
-Very adorable.
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00:14:52,058 --> 00:14:54,894
-Look. So, what's your whole name?
-My name is Jacob.
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00:14:55,269 --> 00:14:56,729
Tell me your story.
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00:14:56,813 --> 00:15:00,483
So, I had an amazing, amazing dog.
Her name was Miss Piggy.
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00:15:00,566 --> 00:15:02,068
- Her name was what? Miss Piggy?
- Miss Piggy.
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00:15:02,610 --> 00:15:03,820
-Miss Piggy.
-Miss Piggy.
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00:15:04,320 --> 00:15:06,614
She had a lot of personality,
and she snorted...
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00:15:07,073 --> 00:15:08,533
- like a pig.
- Snor... snorted like a pig.
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00:15:11,160 --> 00:15:13,704
She was my angel for 12 years.
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For heaven's sakes, what a doll.
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00:15:16,749 --> 00:15:17,959
And she was...
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00:15:19,043 --> 00:15:20,962
-She was just everything to me.
-So sorry.
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00:15:21,963 --> 00:15:24,924
You know, society doesn't always treat
an animal death
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00:15:25,007 --> 00:15:26,509
the same as a human death and...
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00:15:26,968 --> 00:15:28,970
it just really,
really took its toll on me.
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00:15:29,053 --> 00:15:30,972
But the fact that I still I get to talk
about her...
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is incredible and it's a testament to her.
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00:15:36,269 --> 00:15:38,187
I had already set up to have her cremated,
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'cause I wanted to keep her
with me forever.
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00:15:40,440 --> 00:15:42,859
What... Yeah, what did you imagine
you'd do? Yes. Yes.
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-I could not believe this was possible...
-Yeah.
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...but I was able to turn her ashes,
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a small portion of her ashes,
into a diamond.
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00:15:53,202 --> 00:15:56,539
Jacob discovered the world
of synthetic diamonds,
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where high-pressure heat technology
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00:15:59,625 --> 00:16:03,588
mimics the geological process
of diamond creation.
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00:16:04,839 --> 00:16:07,466
So you found out about it,
and then you said, "I wanna work there."
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00:16:07,555 --> 00:16:09,815
-I said, "I wanna work there."
-But you didn't work for them at the time.
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00:16:09,886 --> 00:16:11,345
- Not at the time.
- Wait a minute,
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00:16:11,429 --> 00:16:13,306
so you're holding in your hands now...
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00:16:13,431 --> 00:16:15,057
-This is her diamond.
-You ever... You know that song...
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00:16:15,224 --> 00:16:17,518
Diamonds are forever.
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00:16:17,685 --> 00:16:19,353
- It's absolutely true.
- Right. Right.
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00:16:19,729 --> 00:16:21,063
So, open it up.
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00:16:22,190 --> 00:16:23,941
And that is Miss Piggy.
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00:16:26,777 --> 00:16:28,946
I chose to make her a pink diamond
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00:16:29,155 --> 00:16:31,032
because her name was Miss Piggy.
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00:16:31,532 --> 00:16:33,159
Yeah, yeah. Pink, pink...
Right, like a pig.
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00:16:33,242 --> 00:16:36,412
Had to be pink and she just...
it sparkles just like she did.
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00:16:36,746 --> 00:16:38,581
And...
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00:16:38,664 --> 00:16:41,751
Up, up, up, up. Look at that.
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00:16:42,293 --> 00:16:45,004
- Yes, you're right, it sparkles...
- It came out amazing.
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00:16:45,546 --> 00:16:46,589
So, how does it work?
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00:16:46,756 --> 00:16:47,924
-How does... how does it work?
-Yeah.
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00:16:48,007 --> 00:16:50,218
What do they do? 'Cause I never heard
of this in my life!
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00:16:50,301 --> 00:16:51,677
We're all carbon-based lifeforms.
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00:16:52,011 --> 00:16:53,763
- Yes.
- So when we pass,
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00:16:53,971 --> 00:16:56,557
and there's still carbon in our ashes.
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00:16:56,766 --> 00:16:58,017
- Yes.
- We got a visitor.
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00:16:58,152 --> 00:16:59,560
-I like this, wait a minute.
-She wants to see...
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00:16:59,644 --> 00:17:01,687
-Just a second. Okay.
-Wants to see the box.
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00:17:02,063 --> 00:17:05,024
We are able to grow a diamond
inside a machine
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00:17:05,107 --> 00:17:07,818
that replicates the Earth's mantle
with thousands of pounds of pressure
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00:17:07,902 --> 00:17:09,153
and thousands of degrees of heat.
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00:17:09,695 --> 00:17:12,865
And it's her carbon inside a growth cell,
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00:17:13,241 --> 00:17:14,825
and basically, a diamond forms.
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00:17:15,284 --> 00:17:17,995
There's the conversation about jewelry,
jewels, gems,
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00:17:18,079 --> 00:17:19,997
and precious gems being valuable.
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00:17:20,331 --> 00:17:23,334
We know how you must feel,
we got a sense of how you must feel,
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00:17:23,501 --> 00:17:26,504
and the value that you place on this,
and how precious this is to you.
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00:17:27,088 --> 00:17:30,675
Do you think this is every bit as much
or more precious...
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00:17:30,758 --> 00:17:32,843
I mean, for me, it's priceless.
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00:17:32,927 --> 00:17:35,137
I mean, it's more...
Like, there's not an amount of money
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00:17:35,221 --> 00:17:37,640
that I could... I would part with this.
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00:17:38,391 --> 00:17:41,394
So I don't know
that there's too many other jewels,
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00:17:41,936 --> 00:17:44,313
you know, that we have in our home
that I can say that about.
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00:17:44,730 --> 00:17:47,448
-Right.
-It's something that's truly unique.
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00:17:47,525 --> 00:17:49,402
Yeah, you have given meaning to that
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00:17:49,485 --> 00:17:51,779
out of your own real
and personal experience.
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00:17:52,071 --> 00:17:54,907
-It's every bit as valid as anything...
-Absolutely.
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00:17:54,991 --> 00:17:58,077
...says I, and I'll give you
a doctor's note to that effect.
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00:18:04,500 --> 00:18:05,543
Dogs...
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00:18:06,919 --> 00:18:08,462
become jewels...
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00:18:09,714 --> 00:18:15,511
become a source of value and meaning
for sweet Jacob.
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00:18:15,845 --> 00:18:17,972
The universe, a random place,
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00:18:18,139 --> 00:18:22,977
but we ascribe and imbue it with meaning.
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00:18:24,020 --> 00:18:27,189
Gee, I think that's interesting.
And that's what he's done with that...
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00:18:27,940 --> 00:18:30,818
the value and the meaning
around that little pink diamond.
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00:18:32,320 --> 00:18:34,405
- Whee!
- There you have it.
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00:18:34,614 --> 00:18:38,826
Trinkets and baubles
don't need to have any inherent value
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00:18:39,076 --> 00:18:41,662
in order for us
to have an attachment to them.
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00:18:41,871 --> 00:18:45,041
But from whence
does our attraction spring?
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00:18:47,793 --> 00:18:49,795
It all has to do, apparently,
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00:18:50,046 --> 00:18:53,799
with an association
that's hardwired into our brains.
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00:18:55,343 --> 00:18:58,095
The theory being
that our primitive ancestors
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00:18:58,179 --> 00:19:00,723
were first drawn to sparkly things
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00:19:00,890 --> 00:19:04,143
in the form of sunlight
glinting off liquid...
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00:19:05,811 --> 00:19:08,939
and that shine led them to their lifeline,
which was,
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00:19:09,398 --> 00:19:10,650
that's right, water.
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00:19:10,941 --> 00:19:11,984
Water.
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00:19:14,153 --> 00:19:18,491
Our Paleolithic forebearers were known
to enhance their cave paintings
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00:19:18,574 --> 00:19:20,451
with bright mica flakes.
345
00:19:22,244 --> 00:19:26,374
And Neanderthals adorned themselves
in reflective face paint.
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00:19:28,542 --> 00:19:31,545
And ever since then,
from the wrappers around our candy
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00:19:31,712 --> 00:19:33,089
to the clothes that we wear
348
00:19:33,255 --> 00:19:35,675
to the jewels that we cram
onto our bodies,
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00:19:35,800 --> 00:19:37,968
Homo sapiens have been finding ways
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00:19:38,052 --> 00:19:41,389
to tap into the magnetism
of all that glitters.
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00:19:47,103 --> 00:19:50,648
We love lustrous and shimmering things
so much
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00:19:50,773 --> 00:19:52,775
that they can make us feel
something special,
353
00:19:52,858 --> 00:19:56,278
even if they cost almost nothing at all.
354
00:19:57,905 --> 00:19:59,782
Here I am easing on down the road
355
00:19:59,949 --> 00:20:03,244
to a divine spectacle right here
in the Big Easy.
356
00:20:13,295 --> 00:20:15,631
- Welcome!
- Thank you so much.
357
00:20:15,840 --> 00:20:17,925
-Please come on in!
-I have so many questions.
358
00:20:19,552 --> 00:20:22,138
Every Southern Decadence,
I have guests over
359
00:20:22,221 --> 00:20:24,014
and we get ready for the parades.
360
00:20:24,265 --> 00:20:26,600
They put on their outfits,
their makeup.
361
00:20:26,809 --> 00:20:28,269
Right. Whoa! What's this?
362
00:20:28,352 --> 00:20:30,855
We've been visited
by a couple of amazing characters.
363
00:20:30,938 --> 00:20:33,023
Yes, they're two
of the Fabulous Sisters.
364
00:20:33,107 --> 00:20:34,608
Wait a minute. Come in here.
365
00:20:34,817 --> 00:20:38,112
Just wait a minute, let me drink you in.
Look. Look at you.
366
00:20:38,404 --> 00:20:42,074
Look at that. My gosh!
Jewelry, jewelry. Bing, bing, bing.
367
00:20:42,158 --> 00:20:44,118
That's, So, there you go.
368
00:20:44,577 --> 00:20:47,371
Tell me about anything
that sparkles on you.
369
00:20:47,705 --> 00:20:50,166
I say that he who leaves
a trail of glitter...
370
00:20:50,833 --> 00:20:52,918
-is never forgotten.
-That's in one of the wise books,
371
00:20:53,085 --> 00:20:54,462
I believe.
372
00:20:54,628 --> 00:20:57,548
I just think that glitter
turns something ordinary
373
00:20:57,673 --> 00:20:59,759
into extraordinary. I really do.
374
00:20:59,842 --> 00:21:01,969
Hey, that's my theme!
That's part of my theme!
375
00:21:02,219 --> 00:21:05,055
I, like, take the ordinary
and I try to make it extraordinary.
376
00:21:05,264 --> 00:21:06,474
It gives me confidence.
377
00:21:06,599 --> 00:21:09,727
It... it makes me feel
like I can go out and be bold.
378
00:21:09,894 --> 00:21:11,687
And, I just love it.
379
00:21:18,319 --> 00:21:20,863
Southern Decadence, that's the name
of the New Orleans
380
00:21:21,030 --> 00:21:23,616
annual celebration of its LGBT community,
381
00:21:23,699 --> 00:21:27,369
where the city's French Quarter
becomes a bejeweled carnival
382
00:21:27,536 --> 00:21:29,997
of all that shines and sparkles.
383
00:21:34,210 --> 00:21:36,962
Well, there really is something
about jewelry,
384
00:21:37,046 --> 00:21:39,757
or bling, or glitter,
whatever you wanna call it.
385
00:21:40,007 --> 00:21:43,177
We're like magpies, you know?
386
00:21:43,344 --> 00:21:45,513
You show us something bright and...
and shiny,
387
00:21:45,596 --> 00:21:49,975
and we... we just gotta sit up
and take notice. We can't help ourselves.
388
00:21:53,103 --> 00:21:56,023
Imagine a lustrous suit of armor...
389
00:21:56,816 --> 00:21:58,651
that makes you feel invincible.
390
00:22:00,361 --> 00:22:05,115
There are a whole lot of folks
who associate shine with value.
391
00:22:06,033 --> 00:22:07,827
And that's empowering.
392
00:22:11,288 --> 00:22:14,333
So jewelry isn't necessarily
about showin' off
393
00:22:14,458 --> 00:22:17,419
how much we can afford to spend,
394
00:22:17,962 --> 00:22:20,798
but rather helping the world...
395
00:22:22,675 --> 00:22:24,969
to see us for who we really are.
396
00:22:26,345 --> 00:22:28,848
And that's something upon which...
397
00:22:29,723 --> 00:22:31,225
we cannot put a price.
398
00:22:43,988 --> 00:22:47,324
And just to complete
what we hope is a very fulfilling arc
399
00:22:47,491 --> 00:22:49,952
to my character's journey.
Remember the grill?
400
00:22:51,704 --> 00:22:54,164
Yeah. Yeah...
401
00:22:54,456 --> 00:22:57,960
Dang. Dang.
34453