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So first of all which type of events are we talking about.
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By and large the events can be divided into professional and non-professional events professional events
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can also be subdivided.
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We'll do that later on.
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For now we'll just take it in general and we'll start with professional events and we'll talk a bit
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more about how to deal with professional events and what to do with them.
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First of all the biggest mistake I see when people attend professional events and look to professional
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events to attend is that they try to find things in their own industry.
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And this comes natural.
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I'm a freelance translator and so if I look for an event I might want to find an event with other translators.
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If you're a graphic designer maybe you are trying to find an event with other designers your photographer
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you try to find an event with other photographers et cetera et cetera.
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And this is very normal.
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However I have found at least my experience too for this to be quite a big mistake because the only
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other people you're gonna find at these events are other people who are exactly in your shoes.
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And while it can be beneficial to talk to other people in your shoes and to kind of share stories which
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means I'm not saying necessary to neglect these but it's very unlikely that you can find actual work
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actual jobs and actual gigs or whatever might be from these events because you know the people you're
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dealing with are like I said in your same shoes and if they come across anything like this chances are
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they want to take it for themselves you know.
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So at least in my experience finding events in your own industry you can do it but it's a secondary
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thing because you'll run into other people who are just like you.
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And quite frankly you'll run into other people who are looking for jobs because if they have jobs if
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they're in your industry but they already have clients and have jobs and have things that are going
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on they most likely are busy working and they're not attending these events.
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The main thing to do the best thing to do I find is to find events in your vertical I say your vertical.
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This could be your specialization or in other words your clients industry.
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So once again if you're a graphic designer but you do a lot of graphic design for people in the I don't
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know the music business then you should be attending events that are in the music business that these
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music people go to.
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If you do a lot of Web sites for real estate companies then you need to be attending realtor events
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and real estate events whatever real estate agents and brokers and whatnot whatever they go to that's
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what you should be attending.
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For example I do translations but I deal mainly with legal and financial translations so I tend to attend
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mainly legal or financial events and this means you know legal events law firm events banking events
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financial institutions economics events et cetera et cetera.
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So try to find events in your vertical find events that your potential clients your current clients
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or your potential clients your ideal clients find to attend events that they are attending because this
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way you're more likely to find clients and let's face it even if you attend an event of lawyers and
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you're the only non lawyer there which has happened to me it's a great way to kind of stand out and
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you know people are that much more likely to remember you just because you're not out of the same industry
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but you serve that industry.
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Another thing that I find beneficial is to find the highest level events that you can find that are
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free or that you can afford.
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A lot of these events are either free or maybe they don't cost too much at the especially at the beginning
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it's not worth it to pay a whole lot of money for any one event because you really don't know what to
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expect from the event.
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So making a big investment for an event when you're not sure what will come out of it can be a bit iffy
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and a bit risky at the beginning.
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But what I mean by highest level of events is basically well this can depend on your industry and how
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you see it exactly but in essence it's the most professional type of event that there is.
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For example if you're comparing say a meet up that's very informal and you know meeting up over drinks
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or something that's organized by the Chamber of Commerce that you know is sponsored by some heads of
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industry.
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Then the one by the Chamber of Commerce sponsored by the head of industry is going to be a higher level
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in general than the other ones.
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And the reason I do this is the reason I say this I should say is because in general the higher level
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of events will have more potential for deals for higher level deals for better deals et cetera et cetera.
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On the other hand I can see how it will be more comfortable to go to informal meet ups.
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So once again you don't have to neglect the informal ones but try to aim for the higher level and the
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higher the better.
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And this can be well they're all different types of associations and organizations and we'll talk about
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them a bit more later on.
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But for now if you see various types of events going on use your judgment because this is very much
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a judgment call and try to figure out which one will be a sort of higher level event.
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And that's probably the one you should be shooting for also remember that if there is an event that
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interests you and say it's run by the Chamber of Commerce very often you don't necessarily need to be
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a member of the Chamber of Commerce to attend that event because many times membership for a lot of
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these organizations and associations is quite expensive especially if you have to pay a couple hundred
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bucks and you end up just going to one or two events.
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So very often you can attend these events even if you're not a member.
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They might have a bit of a different price.
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You know maybe it's like I don't know 30 dollars for a member and 40 dollars for a non-member but if
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that's just a ten dollar difference and it's a lot more worth it to attend the event without getting
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membership at least for the first couple of times and if you get a feel for it and you think it's worth
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it then you can get the membership but just remember that it's not necessarily something you have to
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do at the beginning just to attend an event.
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