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[Music]
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hanna barbera one of the most
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influential studios in the world of
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animation they were the first to truly
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focus their cartoons for television and
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left all of the competition in the dust
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there was even a time during the 1970s
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where they controlled almost 80% of
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children's programming and two-thirds of
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the Saturday morning block hanna-barbera
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is also responsible for providing some
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of the most iconic cartoon characters of
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all time Scooby Doo Yogi Bear The
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Flintstones The Jetsons
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The Smurfs and the list goes on and on
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there was no doubt that they were the
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undisputed kings of televised animation
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but for some reason it all came
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crumbling down they went from being the
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largest player in the game to being just
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another subsidiary it was a fall from
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grace of epic proportions and it leaves
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us asking one question how how did this
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Titan of the industry fail when it
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commanded almost 80 percent of it and
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what exactly brought them to their knees
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well there's a lot more to it than you
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think
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so let's find out what ruined
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hanna-barbera
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our story begins back in the 1930s it
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was an age of theatrical shorts and was
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well before the creation of the
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television if you wanted to see cartoons
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you had to go to the movie theaters
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there he would see Mickey Mouse Betty
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Boop Popeye the Looney Tunes and many
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other characters this was an excellent
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place for the growth of future talent
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and that included william hanna AKA bill
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and joseph barbera aka Joe they both met
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while working together at the animation
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division of MGM studio in 1939 they
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worked together on a short that was
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called puss gets the boot look familiar
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this short would serve as the future
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basis for Tom and Jerry two of the most
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iconic cartoon characters of all time is
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a fun fact the sound effect for Tom's
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yell was actually recorded by Bill Hanna
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bill and Joe would go on to produce Tom
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and Jerry shorts for over 20 years and
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were even nominated for twelve Oscars of
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which they won seven but Tom and Jerry
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was just the beginning for these two as
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they would grow more industrious and
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pursue other goals in 1955 bill and Joe
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became the head producers of MGM
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animation though this would only be for
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a little while in 1957 MGM closed down
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their animation studio believing that
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they had enough backlog content for the
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foreseeable future
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fortunately for William and Joe they
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were able to land on their feet and were
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given an offer by film director George
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Sidney he said he would be their
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business partner and convinced Screen
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Gems the television production
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subsidiary of Columbia Pictures to make
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them a deal because of this they were
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able to create HB enterprises and it
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would become the first major animation
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studio to provide cartoons for
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television the first show to come from
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HB enterprises was the rough and Teddy
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Show in December of 1957 it aired on NBC
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and was semi successful but the
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following show would blow it out of the
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water
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the Huckleberry Hound show him out in
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1958 and was the first big hit for Bill
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and Joe it premiered in syndication and
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air to right before primetime in most
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markets it also introduced Yogi Bear who
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went on to get his own cartoon in 1961
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also huckleberry was the first show to
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ever win an Emmy for Outstanding Kids
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program Joe and Bill had finally found
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their momentum and they ran with it
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Oh shocked Bo in 1959 they decided to
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change the name of their company to
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hanna-barbera productions and the year
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after that
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one of the most iconic families and
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animation history arrived and they went
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by the name of the Flintstones this was
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the first animated show to gain a
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primetime slot it was also the first
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animated sitcom so it's no surprise that
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it took inspiration from the
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honeymooners as a matter of fact Jack
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Gleeson almost sued hanna-barbera but
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decided against it he said that he
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didn't want to be known as quote the guy
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who yanked Fred Flintstone off the air
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the fun stones would hold the title of
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longest-running animated primetime show
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for over 35 years
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but that was eventually surpassed by The
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Simpsons in 1996 considering that they
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were the first ones to do it
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and held it for so long that's still a
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respectable record
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[Music]
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there were quite a few shows at
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hanna-barbera launched during the 1960's
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Jonny Quest The Jetsons Yogi Bear and
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Top Cat to name a few hanna-barbera was
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cranking out cartoons left and right so
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many cartoons but there was one show
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that came out during this decade that
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would become their golden ticket in 1969
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there was scooby-doo where are you
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and it was a massive hit for
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hanna-barbera this show will go on to
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redefine their content as it discovered
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a formula for creating cartoons all you
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would need are a bunch of teens a wacky
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sidekick and some kind of crazy
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adventure and hanna-barbera
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went nuts making clones of scooby-doo
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[Music]
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the 1970s would prove to be an amazing
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decade for hanna-barbera
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they controlled over 80 percents of
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children's programming and two-thirds of
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the cartoons that would air on Saturday
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mornings no other studios could ever
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come close to their levels of success
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and for good reason to a big part of
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hanna-barbera success was how they
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streamline the production of their
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cartoons it's no secret that high
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quality animation is very expensive and
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also very time-consuming how could one
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possibly provide an animated content for
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something as demanding as television
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that's a big reason why Disney backed
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out of televised animation when it was
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first launched they saw it as way too
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demanding both in production and cost
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but for hanna-barbera they were able to
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come up with a solution one that would
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give them a huge advantage and it's
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called limited animation it's cheap it's
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fast and it can be reused over and over
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and over
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[Music]
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that's called a repeat pan first
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implemented by william hanna and joseph
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barbera
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in 1947 to streamline production thought
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this was a method to cut back on cost in
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a big way whether it's reusing same
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backgrounds cutting down on in-between
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frames or reusing the same frames funny
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enough this used to be a stylistic
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choice before became a method for
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cutting down on cost UPA was initially
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known for it but hanna-barbera used it
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to save lots of money and it was one of
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the main reasons why they were able to
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dominate the industry Chuck Jones one of
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the legendary animators of old was not
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too fond of it and called hanna-barbera
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Illustrated radio they were also
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nicknamed the General Motors
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animation due to their assembly line
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style of making cartoons we then move
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into layout now layout is where we take
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these drawings sketch him up larger so
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that the artist can work on them and
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begin to move the characters around like
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I already said hanna-barbera was
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dominating the 1970s and very few
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Studios could compete with him on
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television Filmation was one of their
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few competitors but it flopped with its
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show uncle crocks blog after that ABC
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severed ties with Filmation and began
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commissioning its entire Saturday
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morning to hanna-barbera now
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hanna-barbera focused mainly on
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television but they did work on the
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occasional theatrical film in 1973
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Charlotte's Web came out and it had
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mixed reviews some people loved it other
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people hated it and that also included
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the original author of the story
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EB white he said quote we have never
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ceased to regret that our version of
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Charlotte's Web never got made the
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hanna-barbera version has never pleased
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either of us a travesty regardless of
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the ups and downs hanna-barbera remained
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the king of the televised animation
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industry their methods had put them on
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top and they were able to hold that
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position for decades but change was on
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the horizon
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television was about to go through
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another transformation and hanna-barbera
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would soon face a new type of
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competition the 1980s would be a
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turbulent time for hanna-barbera up to
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this point they were essentially
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unchallenged and very few could hope to
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stand up to them and those that did were
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not very successful but a new era of
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cartoons were on the way
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[Music]
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welcome to the world of animated license
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properties GI Joe My Little Pony
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Transformers he-man Thundercats TMNT and
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the list goes on this was a game changer
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for televised animation what better way
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to sell toys to children then putting
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advertisements directly in cartoons yeah
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this was ethically questionable but it
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also proved to be very profitable GI Joe
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air defense GI Joe checkpoint Cobra
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bunker and Joe and Dreadnoks figures
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each sold separately from control along
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with this change came another that would
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alter the landscape of animated
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television forever and that was the
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airing of cartoons outside of Saturday
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morning up to this point if you wanted
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to watch cartoons you had to make time
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in your schedule there was a rise of
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syndicated cartoons and more channels
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were airing them on weekdays and not
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just on Saturday morning there were now
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more time slots to fill and TV networks
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went to studios such as deke Marvel and
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son BAU after many many years
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hanna-barbera had finally met their
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match
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[Applause]
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no hanna-barbera wasn't completely
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defeated during this era they still had
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a few tricks up their sleeve and one of
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them came in the form of tiny blue
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people it was a hidden village where
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tiny creatures live they call themselves
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Smurfs hey you were good The Smurfs came
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out in 1981 and was a big hit for
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hanna-barbera it ran for nine seasons
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and was the longest-running Saturday
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morning show in history with a whopping
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256 episodes
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outside of the Smurfs Anna Barbera
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produced other shows to try and stay
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relevant but none of them could really
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stack up against this new wave of
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animated licensed properties their
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control over the market was slipping as
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it dropped from 80% to 20%
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did you have a tough day dear the end of
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the 1980s and the early 90s remained
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tough for the company there was also
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this bizarre wave of cartoons that were
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younger versions of classic characters
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such as the Flintstone kids Tom and
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Jerry kids Popeye and son and a pup
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named scooby-doo man to be fair this one
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was actually good but it still wasn't
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enough to bring hanna-barbera
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back from the edge there was also
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pirates of Dark Water which was really
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cool but also there was Yoyogi which was
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really bad the 1990s proved to be an
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interesting time for hanna-barbera the
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company went through some pretty big
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changes and was acquired by Turner
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Broadcasting and the Apollo investment
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fund for three hundred and twenty
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million dollars for those who don't know
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Ted Turner was on a quest around this
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time to acquire a majority of cartoons
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for his new television channel one that
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would air animated shows 24 hours a day
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seven days a week and it went by the
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name of Cartoon Network Cartoon Network
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was launched in October of 1992 and had
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a massive backlog of hanna-barbera shows
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it was a new era for the company as they
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were now airing their old content on
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cable in 1993 Ted Turner bought the
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remaining hanna-barbera properties from
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Apollo investment and was now the sole
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owner of the company in all of its
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cartoons this was a step in the right
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direction for hanna-barbera they needed
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to shake things up and along with his
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change came new leadership Fred Seibert
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former executive for MTV was hired as
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the new president for hanna-barbera and
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he had some big plans in store first off
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they needed a hire new artist a good
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chunk of the old animators had left
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hanna-barbera so there was now a gap to
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fill but this was an opportunity
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to bring in some fresh talent to hire
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people who had ideas to shake up the
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scene some really big names got their
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start at hanna-barbera around this time
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Craig McCracken genndy tartakovsky Seth
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MacFarlane Butch Hartman and many others
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I was actually able to reach out to Fred
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with some questions and he was kind
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enough to answer I asked him what his
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plans were for hanna-barbera when he
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first was put in charge he said that he
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wanted to return back to cartoons that
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the studio had strained to far away over
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the years from making funny cartoons and
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instead focused too much on animated
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sitcoms so it was his goal to get
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hanna-barbera back to their roots and
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that's exactly what he did this new wave
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of talent was hungry to make it good
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cartoons
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to shake up the formula with ideas that
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were outside of the box plus all of
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these shows had a brand new home on
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Cartoon Network and they were very
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popular there was Dexter's Lab in 1995
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Johnny Bravo
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I am weasel and count chicken in 1997
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and then there was Powerpuff Girls in
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1998
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the majority of them performed extremely
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well and were the crown jewels of
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Cartoon Network they were even given a
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special name cartoon cartoons
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[Music]
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[Music]
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Ted Turner pushed hanna-barbera to
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produce content exclusively for Cartoon
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Network such as SWAT cats and 2 stupid
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dogs by proxy this meant the end of
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airing on broadcast television funny
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enough the last cartoon from
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hanna-barbera
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to air on broadcast network was the dumb
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00:16:52,539 --> 00:17:00,389
and dumber show cuz that was a thing but
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now we approach the end of our story
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hanna-barbera might have been able to
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00:17:02,529 --> 00:17:07,509
find a home on Cartoon Network and find
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success with their new programming but
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00:17:07,509 --> 00:17:13,359
it ultimately wouldn't be enough in 1998
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hanna-barbera was absorbed into Warner
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Brothers animation and was relocated to
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their studio in Sherman Oaks California
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[Music]
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because of this change hanna-barbera had
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to relinquish all of the shows it was
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producing over to Cartoon Network
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Studios after decades of massive success
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hanna-barbera had finally run out of
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steam and was a shadow of their former
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00:18:08,650 --> 00:18:17,050
self hanna-barbera is a studio unlike
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any other theirs saw an opportunity with
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televised animation and they were able
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to rule that market with an iron fist
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they created iconic cartoon characters
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that are known throughout the world and
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set many records along the way
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but despite their best efforts to change
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00:18:30,400 --> 00:18:34,060
with the times
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00:18:31,480 --> 00:18:36,430
it ultimately was not enough from
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animated license properties to the rise
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00:18:36,430 --> 00:18:41,289
of weekday syndicated cartoons the
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00:18:39,160 --> 00:18:43,960
landscape of television changed rapidly
387
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during the 80s and 90s and loosen the
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00:18:43,960 --> 00:18:49,299
grip that hanna-barbera had on animated
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television yes it was able to find a
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home on Cartoon Network and was able to
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pump out a handful of incredible shows
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during that time but it was too little
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too late Warner Brothers was their final
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destination and that is where they
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00:19:01,210 --> 00:19:06,160
remain to this day to their credit
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Warner still produces content that
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focuses on the old hanna-barbera
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properties there's the occasional reboot
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00:19:10,480 --> 00:19:15,339
with scooby-doo and Tom and Jerry but
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00:19:13,299 --> 00:19:17,470
they never last for too long there's
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00:19:15,339 --> 00:19:20,949
also this bizarre trend of combining
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00:19:17,470 --> 00:19:22,029
hanna-barbera characters alongside WWE
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wrestlers
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[Music]
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now there's the rumor of a hanna-barbera
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Cinematic Universe and the works over at
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Warner but this remains to be seen
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00:19:34,849 --> 00:19:38,750
I'm not sure how well that would be
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received but it's supposed to happen by
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2020 with a new scooby-doo film but for
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william hanna and joseph barbera they
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both kept working for their studio all
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the way up to their deaths
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bill hanna died of throat cancer in 2001
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and Joe Barbera died a few years later
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in 2006 the last thing he worked on was
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a Tom and Jerry short called the karate
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guard in 2005 even though their content
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was low-budget and low quality one
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cannot deny the impact hanna-barbera has
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left on the animation industry their
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cartoons and characters are loved by
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millions across the globe and are still
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00:20:20,690 --> 00:20:25,670
praised to this very day they inspired
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artists to pursue their own ideas and
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even hired some of them to work at their
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studio and some of those people have
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00:20:30,079 --> 00:20:35,199
gone on to create great things and
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continue to inspire future generations
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hanna-barbera was truly the father of
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televised animation and even though they
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are essentially gone we owe them our
433
00:20:42,769 --> 00:20:48,490
gratitude for paving the way for
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00:20:45,079 --> 00:20:48,490
animation history
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[Music]
32453
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