Original subtitles

Hey everyone.

George here welcome to this training video.

Your unique niche I've added unique to the niche and later in this video I will explain to you what

that means exactly and how the new model of teaching will create endless opportunities in this world

and how most of the teachers doing things wrong and seeing the world as a static place.

This really limits their ability for exponential results and profits.

So let's see what we're going to cover today.

Why pick a niche and why is it so important.

It's amazing how people don't think about this generalist versus specialist.

Is it better to be generalist and have a lot of different clients.

Or is it better to become a specialist and become the best at one.

Think next line is why it's much easier to do marketing and sales well you have a niche.

Our message will become more powerful and meaningful when we choose a niche.

How to find the perfect niche how you show different exercises that you can use to help you dive deep

into your mind and explore different ideas.

These exercises will help produce your perfect niche that will help you to scale your business to the

next level.

And lastly you need to sit down after this review and do the work you need to take responsibility to

question everything and your current method of teaching and refined and make your needs crystal clear

razor sharp take action.

Now why pick a niche.

You're probably wondering well George why target only specific people.

If you can target everyone that way we will have more students and we'll make more money.

What's the catch.

Well what first point it can sound pretty obvious that the more people we target the more money we will

eventually make.

But that is completely false thinking.

Think about it.

I would give you an example of how it works.

Let's imagine that's you.

And for the sake of innovation then uniqueness I'll give you the real name George.

Now we know your name but let's get more specific.

You're a male you have a beard on your face.

You also have red shirt.

You're a tall person and you have brown jeans.

Now this is very specific.

Now imagine you're walking down the street and some random dude is yelling Hey person and you're probably

not even going to bother.

He yells again even louder Hey person I'm talking to you.

You and everyone else will not turn around because you think the dude is an idiot.

But now let's look at the characteristics.

If the same dude yelling again Hey George and you'll be like oh what what's not someone is calling me

maybe.

And you start to look around but you will not take it personal and serious because someone else can

call George.

Also now think about that.

The same dude again.

Hey George.

Yes.

You the tall dude with the beard and the red shirt with the brown jeans and this time you'll be like

down.

This dude is talking to me.

Let's see what he wants to tell me.

See when you're specific your message is so much powerful when you advertise on the Internet for example

Facebook is the same if you run some ad and you're not targeting some specific niche you sound exactly

like the dude who screams Hey person you you've spent your money and will not grow up any attention.

But if you're right.

Hey are you a dentist and your target dentists you already 10 times more likely to grab the attention

of the niche to make my point clear.

Let's analyze this generalists or a specialist.

Which one is better.

I will give you an example from the medical field because does the industry when you can see clearly

the massive difference between the two.

On the one side we have a general practitioner GP and he's an awesome doctor but typically he works

with a lot of different people long hours and see all kinds of different problems pain in arms cold

headache bad mood infections colds all sorts of stuff.

He works in a small office with a lot of people waiting outside to be accepted.

It's a numbers game.

Typically this doctor doesn't have a very good salary also and he's not considered an expert at anything.

Now on the other side we have some specialists these specialists can perform very hard and precise surgeries

that only he or she can do very specific surgery on the brain or the heart.

This doctor can do only one surgery per week and make 20 times more money than the general practitioner.

He is the big deal at the hospital.

The patients also love these specialists a lot and give them fancy flowers and all sorts of gifts because

they managed to save their lives.

They take all the respect from the people and to work fewer hours compared to the general practitioners.

They also have more beautiful offices and make 20 times more money.

That's why you also need to pick a niche and become a specialist.

It's very hard to be the best at multiple stuff but it's very easy to be the best at something very

specific and you need to master your craft.

You need focus.

This also can mean that you need to say no to a lot of potential students and work.

But that's the only way to keep your focus sharp.

You need clear direction and plan to follow.

All right now you know that you need to pick a niche because the men who chase two rabbits usually catches

not you need your market to hear your voice and your message.

You need to become the specialist in your field and earn more money work less hours.

Do your magic and take all the glory and also have a better office and similar problems within your

niche so you can master it and become the best in the world at that specific problem.

It's possible the stage you'll be a little confused about all of this niche stuff and you're wondering.

But I'm a teacher.

What do you mean with all this niches.

I'm supposed to help my students get results.

All of my students are unique and I need to help them.

They all have different problems.

They all are in a different stage of their life and I can't choose niche because everyone is so unique

and different.

And if you're thinking like that you will not get far.

You never become specialist that something very specific and you always play the numbers game just like

the general practitioner.

Choosing a niche has a lot to do with teaching and stay with me to explain to you what I mean exactly.

Right now the world sees the niches as static never changing industries and that's the problem.

Everything out there is falling into one small group of classical niches that are never changing.

For example if you ask someone out there to tell you different industries or niches he be like oh yeah

they're accountants lawyers architects mathematicians builders teachers dentists engineers programmers

lifeguards.

And you get my point.

It's static and never changing.

And most of the people are seeing nature's like this remember the trees from the previous videos.

They think that things are static and never changing.

Basically people are just trees and they're unable to move.

And why I see this as a massive problem.

Well because there's 7 billion people in this world and if we assume that the industries and niches

are classical and never changing like the way that they teach us in school university basically accountants

and lawyers and all of that stuff.

How do you think you can enter in the market like this with so many people fighting for the same position

in the marketplace.

And not only that but people are wanting different things right now.

Someone might be an accountant but he might want to become accountant who helps people become financially

free.

You can tell people you're a teacher and they'll automatically think that you're supposed to teach people

everything and you're the master of none.

But if you specialize in helping people to land a high paying job and you've got your proof of concept

you can sell then you're a specialist and that's your niche.

Think about that.

If your niches people who want the high paying job where this niche falls into the static niches we

see everywhere well nowhere that's new and unique and you must train yourself to spot these things in

the marketplace.

So remember why people hire teachers.

Exactly.

Well people are trees with roots but that doesn't mean that they don't want to change their location.

They want better things for themselves and they need help but remember that people are quite different

and they want different stuff so the teacher is a person who specialize in helping people move from

their current place to their desired place.

And there are three reasons why people hire teachers.

And if you want to evolve and become specialist you need to pick a specific niche.

If you help everyone with everything you will realize that you can't master your craft and you will

never master one specific proof of concept that you can sell to older people to think about a personal

fitness trainer.

Well if one personal trainer helps people to lose weight.

This is very broad and he is not a specialist but if that person is helping overweight male gamers who

sits in front of the computer for about 10 hours to get in shape in six months.

Well that is a razor sharp niche and that fitness trainer can master his proof of concept and when he

has a detailed plan how exactly this program works and gets results he can sell this program to hundreds

of people who fall into this niche.

But if he is a generalist what will happen.

He realized that one person is male another is female.

One is skinny another while you will be very fat and one is already a fitness maniac.

And all the rest are coming into the gym for the first time and destroying their will be man.

This is so complex I can't solve all of these people problems.

Everyone's so different is exhausting.

I hope you get my point with the niche everyone you fall into a line and you realize all of their similarities

and you got your solution and your proof of concept.

Razor sharp saw you will become dangerous without niche.

You're confused and take everyone basically you have no idea what you're doing and with a niche you're

focused sharp and dangerous so let's recap the old speeches are old and boring.

And it's time to go.

You don't just need to do something because everyone else is doing it and pretty much that is the recipe

for disaster.

People ask the question what people are doing.

And they never consider the fact that people are looking for what they're becoming.

People want to change their current place with their desired place all the time.

Even some random teacher in the most prestigious school somewhere will have dreams and desires that

you want to achieve.

So just targeting teachers will not be so smart because every teacher has different goals and desires.

It's the same if you target students for your teaching practice.

You can target teenagers but down there so different.

It's not possible to have a proof concept here.

Also the industries are never changing and people do the same boring things every day and everyone's

turning met everyone just copying each other and not being unique and different is ever created.

Madness of the crowds.

This also seriously limits your ability to make exponential profits because you're not different.

You're the same as everyone else.

And how some students will choose you is that from thousands of teachers out there.

Where is your uniqueness.

People working in the classical niches also feel stuck all the time because everything is so flat and

boring.

They don't enjoy the game anymore and to work with no passion and motivation.

The classical examples are lawyers dentists doctors teachers plastic surgeons fitness instructor US

software developers architects and many many more.

So now let's introduce a new way of thinking about the niches the new niches are super unique infinite

and they're always mutating.

There is no limit to the possible combinations of meeting.

Look around you.

The world is full of problems.

We fix something and then other things will pop up onto the horizon.

So because of this we can be really different from anybody else because we can see the world from our

point of view from our own experiences.

We can spot things that everyone can't.

That's the reason why I don't tell you some profitable niches you can use because think about what will

happen every single teacher will teach the same stuff to everybody.

And that's truly a recipe for disaster.

You must look at the market and make that choice according to your own points of views and experiences.

Here we look at the market and we think I wonder where these people would go what are they becoming.

How are they evolving.

Where do people want to go.

We don't just look people as a static trees anymore here we know that they want to change and they wanted

badly all the time.

So let's see how this looks.

Are new and very exciting.

Once you open your mind and clear your eyes to spot new opportunities you find that there are infinite

possible combinations out there and the niches are constantly mutating.

It's amazing that we are living in today's world where we have the Internet.

New industries are created every single day.

Also because you will be new and unique you find yourself in a blue ocean and you can make a lot of

money.

So let's see some examples.

With the new way of thinking about these niches lawyers who want to learn how to draw dentists who want

to learn how to advertise on Facebook kids who want to learn English by watching cartoons single moms

who want to beat binge eating.

Busy professionals who want to improve their language to close more deals and pretty much the limit

is your own mind.

You must train your mind into this new way of thinking and own your own decision about your niche.

Don't copy older people because you find out that you're not quite familiar with the stuff that other

people are selling.

And you you fail miserably.

It's very possible to feel stuck right now.

I get it because all of the sudden you must say no to a lot of stuff in order to pick something specific

and your subconscious mind is going nuts right now.

You question everything and that's normal.

You might be asking questions like what we would do if this stuff doesn't work.

What will happen if I found out that I'm not so interested in this niche in particular.

Well that's some very good questions and I'm gonna explain to you right now.

Why is a problem and the short answer that I can give you is you just need to pick something that's

it seriously.

It doesn't matter if it's right or wrong.

If you lived your life in circles by now it's really time to pick something and adjust your focus and

effort into this.

If you find out that you don't like your niche or your current methods you can always find intelligent

ways to change your niche always.

And it's super easy.

No one will think of you as a failure.

No one will be mad at you.

It's just business.

Let's see what are the common niche mistakes people make.

Well people think that when they pick something and that things never changes it's here to stay.

And they are stuck.

That's not true.

Not even close.

I picked the wrong things.

Maybe a hundred times before I got here right now helping you.

I was a musician an artist.

They were selling pretty much everything before I decide to pick something specific and master it.

That's why I picked the teaching online niche and I really need to master this field.

You can change and evolve according to the path you follow and that's the only way to do it correctly.

It's not possible to stay in one place so if you like it or not your niche choice will naturally evolve

anyway.

And that's the reason why the second problem here in the slight exists.

Some people who understand that there are so many combinations and mutations and constant evolution

are unable to pick something because they're overthinking it too much to the point where they lie in

their beds and watch the ceiling with no hopes and desires to do anything that's also called paralysis

by analysis.

And it's very very real problem.

You have so many choice.

So basically your brain shut down and you never take any action.

That's why some stores have little items to make the purchase decision quite easy for the customer.

You can find similar patterns also in your personal life.

So just stop and pick something dollar ones you may be question your ability to help people you think

I don't have the necessary skills to help this group of people.

I don't have any certificates and credentials and all of these things.

That's nonsense.

Don't think about this right now.

Later in the end of this video I will give you practical exercises that I help you to pick your unique

niche.

Stay with me.

Well it's a trap when your decision can be heavily influenced by the people around you your social circle.

It's a good idea to look what's happening around you because that can really help you pick your niche

and you can spot very different and interesting problems but you must be really careful because people

can also influence you in a bad way or you just can be too afraid to say no in general saying no is

super hard.

Remember your early days when some friends are calling you to hang out and you have some work to do

but you can just say no I have work to do because you feared missing something outside.

It's also a trap.

Recognize that problem and eliminate it.

Really the keys just start.

It's super mandatory don't stay in one place because you will fall.

Remember when you'll learn for the first time how to ride the bike.

Well you must be in motion to keep balance.

It's super hard to keep balance when you're stuck in one place.

You need to be in motion is the same with the niches.

It's no different.

You need to pick something and it doesn't matter that it will be right or wrong.

The motion will fix that right after you start moving a little bit.

You start adjusting your balance and you will start taking the right decisions according to the part

you need to follow.

If you just stay where you are what do you expect to happen.

Well absolutely nothing.

Everyone around you we all learned how to ride that bike but you will be afraid even to start.

I remember when I was in university a couple of years ago my colleagues never took any actions and they're

still there.

Confused don't know what to do and I changed a hundred niches by then and now I evolved so much.

That's ridiculous how I would be here.

Where am I today if I haven't failed a hundred times.

It's part of the game.

That's how you learn.

And now lastly before I continue with the lesson and exercises I want to give you another very important

reason to pick some specific niche because you can evolve slowly and the bigger animals will not support

you to kill you.

You can start with something very very tiny and specific where no one is looking pretty much in the

beginning where you're still small.

Most of the people will not even understand what you're doing and for example if your niches.

People who play some specific video game and most of the people will be.

What does this person do.

He's insane but they're unable to spot by evolution from there.

You can start with hoping some child with some specific game.

Then you can start selling your own video games then you can become indie game studio then large studio

you can start making blockbusters.

You can make systems company from there like helping people with their videogame addictions.

And slowly slowly you can become a giant beast that no one can stop but you can't start that way because

the big animals will eat you alive.

Imagine what to happen if you try to create a giant video game company right from the beginning.

No chance for sure no one will give you money and even if someone will give you money the other big

companies will spot you and they most probably will buy the stuff you're making.

Or they will destroy you and you will fail.

But when you start with small specific niche that allows you to place your foothold somewhere in the

market place where the big animals can't spot you yet you will not have any competition.

And this will give you so much space for evolution to Butte your path from there.

It's super strategic.

That way you can also see a pattern with clear pattern.

You can replicate the results like crazy and so in conclusion starting small and specific is actually

the smart thing to do.

How to find the perfect niche.

The biggest question in this video.

Well I'm not going to give you here the perfect niche and be like you go.

Here's the niche.

Go do your magic.

No.

Now we are gonna analyze how the profitable niches are created in this marketplace.

We've got these three things.

First the passions.

This is the stuff that you enjoy doing the most here.

You feel truly happy.

Second Circle is the problems that the market needs and desires.

We've talked about why people buy in the previous video.

It's because people feel pain and they want a better version of themselves but they're unable to get

there alone.

Here people are ready to take the money out of their pocket and give it to you.

That circle is the main source of income for any industry.

And the last one is your skills that includes your current skills that you have right now.

Or if you don't have any skills right now that's also not a big deal.

Whilst you understand what skills you want exactly.

You can sit in your butt and learn them very fast when you combine all of the three elements the perfect

overlap in the middle is your perfect niche when you make your way to this perfect spot you feel like

a god because not only you make money but also from the stuff you enjoy and believe.

The problem in the marketplace is that the vast majority of people believe that the skills are the most

important factor of all.

I don't want to say that it's not important.

Not at all.

But what I'm trying to say is that people are blind.

They go out there trying to get really skilled into something without knowing what's the outcome.

They go to three four or five universities to take all sorts of diplomas and certificates and then only

to find out that people don't care.

I want to ask you a question.

When was the last time you took some money in your hand and went outside to give your money to some

smart people.

Imagine you walking down the street with some money in your hand and asking hey is there some smart

person here with a lot of skills and certificates to give him my money.

It will be so ridiculous.

No one is doing it.

People are mad.

Some people can spend 10 years trying to get a really skilled into something.

For example they can learn some sort of that language but no one is speaking anywhere and to wonder

why I'm broke.

For God's sake why people are not giving me any money.

It's not fair.

Well my friend it's perfectly fair because the market doesn't care what skills you possess.

People don't pay you money just because you're smart.

There are a lot of smart people out there working in McDonald's.

Why is that.

Let's find out what's the problem.

Out of all three.

The most important factor is the problems the true market needs and desires.

You can take some stupid person and put him in a market where people suffer from all kinds of problems.

If you find some way to help them here you take clients and make money.

Think about the auto mechanics of course they're really skilled.

But the point I'm trying to make is that they're in the painful market where there are a lot of problems

to be solved.

You can take some sixteen year old boy that can change tires and find some clients and make money.

I don't know how to fix cars.

And so if my car has some sort of a problem I will be happy to pay some 16 year old to fix my car.

Of course if he can if he has the skills the real roll skills not anything else that distorts the marketplace.

I need the real role skills.

And since he's at the painful market the more he got skilled the more money he will make eventually

in the future.

But if that guy is at the market that no one is ready to pay money.

It doesn't matter if he's the smartest guy in the world.

He would be broke.

So it's really important to first find the problem in the market place and then go out there and learn

the necessary skills to solve it.

That's something I refer to just in case information versus just in time information.

It's so important to think creative about this.

I know you can easily miss my point and take my words out of context like Well George you're not right.

Think about the doctors.

How can a doctor learn just in time information.

You're right and I completely agree with that.

But in today's age the world is changing very very fast and you can't rely on something that worked

before and assumed that one day you will need it just in case information is very risky parts to take

because as you can see there are so many students with diplomas out there who can't make money.

There is no need in the marketplace for them.

Think about accounting you can spend five years learning accounting and more than five years actually.

That's just in case information and when you graduate you can find out that not only you don't like

it and pretty much your hate it but also your excuse are not relevant to the current marketplace.

I see the problem everywhere around me right now.

You can become really skilled accountant with only just in time information and solve very specific

problem for a specific group of people and make money.

You can evolve from there and become better and better.

But with the old model you need to study for five years.

Take your CPA and then go out there and make money.

But in that five year timeframe if somebody else had practice with real people real problems.

Boy here you get your ass kicked.

So if we need to make it more practical to understand me.

If you assume that you're starting right now and you don't have any skills.

What is the bet you can take to be relevant in the marketplace and stand out to make money.

Well I hope you understand that the problems are the most important factor.

We can start with that.

When you find a painful problem in the marketplace.

Go for it.

Try to solve it.

And if you can't or some sort of documentation is stopping you then you can go and take your certificate

or something but always start with the market problems and go out there and test the waters when people

are ready to pay money for their problem to be solved.

You can sit and learn the skills.

Obviously you can't become master in one month but when you find your small specific niche is very easy

to acquire.

The minimum viable skill solution something very very small like dude with the tires.

He's not a pro auto mechanic but he can start with only changing the tires and he can evolve from there

slowly but it's way more secure but then just case information it's not smart to study for years for

something that's not proven to work.

So you really don't need to be an expert to solve problems.

It's all about knowing a little bit more than your perfect client.

Why I'm telling you all of that stuff because a lot of people believe in order to do a proper business

that needs to grow and make money.

You need to be an expert.

Well as you can see no one is giving you money just because you're smart.

It's all about solving problems.

That's it.

And if some human is trying to discourage you that's you need to become expert.

Don't listen.

Obviously that human doesn't know what he's talking about.

I'm the living and breathing example of this.

People pay me money to teach them how to draw and I'm obviously not an expert.

Nowhere near.

So it's important to be just a few steps ahead.

Then your perfect client you're trying to help.

It's easy to acquire the necessary skills after you find some very specific problem and the last thing

is that you need to be passionate about an inch.

Well this is the least important part because for the short term it's not so important to be passionate

about your work that much because you have bills to pay as you can see the money is coming from the

market not from your passions.

So that's why I put this circle in debt.

But when you're forming your niche you need to consider it also because it's a matter of time to work

on some boring niche and don't get burnt out.

Passions are also important.

You can merge skills with problems and be almost happy because you'll make money and you will not starve

to death.

But if you merge passions with skills like the 90 percent of the artists out there you have a big problem.

You starve to death and you will be angry at everything around you all the time.

You say things like It's not fair.

People are stupid.

I deserve more.

Well are you.

Remember you can't fight the market.

No one can fight the market.

Well a lot of information I know.

But we had to go through all of this.

I need you to clear your mind from all of the noise out there.

I need you to think clear and by yourself.

And now I will give you an example how it all works in the real world.

All right here's the real world example.

These are Instagram profiles of Sara and Alex James a couple who travels the world with the van yes

a van.

I don't know what's the correct model but some fun that they're transformed into a living space with

shower and everything.

They also have a mini kitchen.

They also work remotely with only a laptop.

It looks very comfortable and when the night comes they remove the table and adjust the bed.

It looks a.

These people don't have classical jobs.

They don't have a boss in their shoulders.

They absolutely live the life of freedom and the big question is how do these people can afford to live

like that.

How do they make money online.

They have a niche right.

And as you can see a pretty unique niche.

Let's analyze what is their niche.

They're perfectly combined all of the three magic elements in the equation.

Let's dive deep into each of them passions.

What are their passions.

Well obviously they like to travel with the van they like vacations.

They like to wake up with the view of the ocean.

They want location independence their passion also is to be able to work only with a laptop.

They like minimalism.

And as far I can see they're perfectly optimized everything around that.

And that's for the patients.

Let's see what problems they are solving why people pay them money.

Well there is a lot of people out there who are sick and tired from their day job.

They want to experience the life of freedom.

They want to be able to travel the world but don't know how and think about if you want right now to

make your van with toilet and shower.

Do you know how to do that.

Do you know how to install solar panels on the roof and how to set your batteries.

They have a couple of different batteries so that they never worry about electricity.

Well I certainly don't know how to do that and also how to isolate the van how to heat the water for

the shower and the kitchen well.

D all our problems that people face and they're willing to pay money for some help.

Well these dudes already travel with the van and they know how to do all of this stuff.

Which brings us to the skills section.

How do they acquire the skills.

College university.

Imagine you go to some college for four years to learn how to throw with the world.

Well they acquired these skills through just in time information.

Do you think when they first started with this journey they were the best of this.

Well probably not.

But if they see a problem in the market and they place themselves right into the heart and matter they

can learn with just in time information with trial and error.

They can evolve from there.

And now when they possess these skills they can charge money to teach others what they know to save

people's time how they use just in time information to learn this.

Well I don't know but probably books online courses e-books YouTube channels.

Now with the power of the Internet we can learn everything faster than ever before.

And now when we know that they've combined perfectly the three elements.

What exactly is their niche.

Well I don't know what is their original niche but according to our little analysis here I assumed their

niche is people who want to live the laptop lifestyle while travelling with a van full time and now

they teach others how to do the same.

That's a pretty unique niche.

I bet you haven't heard of something like this before and that's why I wanted to give you a real world

example for some unique niche because the classical definition of niches is so static that everyone

is blind.

New niches are born every single day because the world is changing very fast and that also creates new

and exciting opportunities to be solved and the amazing thing is that people will pay money to those

who can inspire them and prove them that they already do what they want to learn.

So you don't need to be an expert to start.

You just need to know a little bit more than your ideal client to be a few steps ahead and you don't

need to worry about competition so much because with this new way of thinking you already know that

the niches are mutating constantly and you just need to be the best at one thing to be successful.

As you can see with this very very small change you already target a completely different group of people.

The first are people who want to travel with the van and the second are people who want to travel with

the bike.

So when you pick your niche you have to be very specific with your choice so people can hear you speak

to them.

You need to become a specialist at something very specific and in business you will never be ready to

solve problems.

Quite often the most important thing is to place yourself in the market where there is a lot of problems

and when you take your clients you only then worry on how to solve their problems.

If you can't solve the specific problem you can hire someone else who can solve it and outsource the

work.

That's how businesses work.

You don't need to know much.

That's not cool.

That's the real business world.

When an opportunity knocks on the door you'll never be hundred percent ready.

And most people miss opportunities because with that dating that they need to be an expert and have

a lot of experience to start.

But that's not true in the business world.

If you won't know it all and to wait for that perfect moment that moment will never come and you will

be stuck for the rest of your life.

The bike has to be in motion to keep balance.

If you stay in one place you'll fall.

And the key here is to believe you can find the right solution in the moment and do what ever you can

to do it acquired the necessary skills to solve the problem or hire all others to help you remember.

The market doesn't care about you.

They don't care what you know.

They only care about themselves.

They want their problems fixed.

It's a total mindset shift but that's it.

That's the key.

The difference between successful people and unsuccessful people is that the successful people believe

in their ability to figure things out.

You want to bring this and put it on your wall so don't forget it.

First find the problem then acquired the right skills or people to solve it.

All right.

Enough Curie.

Now let's down and do some work.

Let's find your unique niche.

We will begin with your passions.

Now I want to listen to me carefully seriously.

If you skip the order of this exercise this you're only hurting yourself and your results.

All right answer the first question what are you passionate about.

This could be anything.

I don't care whatever comes to your mind.

Cooking beds vacations health care medicine makeup Facebook advertising.

I don't know.

Take some pen and paper and don't think too much.

That's why I really need you to take your phone and set a timer for 15 minutes.

Set the timer for 15 minutes and just write.

Don't think exhaust all of your ideas.

Now when you set your timer pause this video and complete the first question was the video right now.

Awesome.

Good job.

Now the second task is to pick no more than five industries or niches that you're passionate about.

Here you can take some of your previous ideas above or you can come up with something new and unique

here.

Just keep in mind that need to be an industry or niche.

For example if you write about that you're passionate about the blue sky.

That's great but it's not an industry or niche.

Here you need to define it more specific.

For example people who love dogs.

Children who suffer from Game Addiction makeup cinema and so on.

There's no time for this exercise here but also you need to complete it now.

Don't skip you you hurt your results so when you're ready take your pen and polish this video right

now.

Good job.

You're doing great.

And the last step you need to complete in the patients worksheet is that you only need to pick one industry

that you want to step in to and to make some money.

If you like fitness you want write fitness as your only one industry.

You're passionate about.

We need some clarity.

That's why I want you to pick on one.

Now again how was this video right now and completed.

All right great.

We're done with the patients and now I hope you'll feel one step closer to the goal.

Now the other wants market problems and your skills are something that you can't complete right now

in this video.

You need to do some research on the marketplace to be able to complete them correct.

I would explain you can't understand properly what are people's problems because you're not them.

I will give you some information where to search later.

Now let's see the questions you need to complete.

Let's complete and the problem section this here is the most powerful section that to give you super

clear perception about your market.

You need to learn to think how your customers are thinking and these questions will help you do that.

Let's see the first question.

What keeps them awake at night.

You know some problem is really powerful when you just can't leave your sleep at night.

Very good question.

What are they angry about.

This is really something you need to pay close attention to because anger is very powerful feeling.

Do they feel nostalgic about something well writing the Phoenix again.

Think about you for example how you feel when you remember the good old days.

He's amazing.

That yellow of summer vibe feeling.

When we were kids young and three simply amazing.

Put yourself in the shoes of your customer.

And to answer that question why do they secretly desire the most.

Well you know we have different desires but some of them we keep at secret.

We don't share them with the rest of the world.

What do you think your customers secretly desire the most that are not willing to share with anybody.

Next questions is 5.

Are they afraid something right.

About their fears the daily frustrations and fears.

Well today number six is very interesting because it's how do they learn new information right into

the bowls with these questions because our thinking is formed from our environment and our belief system

our belief system is formed from the people and information that we have access to.

Think about what books they read what movies they watch what websites our visit.

Are they falling into conspiracy theorists or not.

Write it down if they had a magic wand what would they do.

Well exactly.

Think about if their mind is free from some biases that we fall into day to day basis what will they

remove immediately or at to their lives.

For example some person that is climbing some mountain and it's tired as hell.

If he had a magic wand he would probably use it to teleport himself to the peak of the mountain immediately.

Crazy right.

All right.

Number nine.

Who else is selling something similar to them.

You really need to pay close attention to the all or market leaders.

What are they doing differently.

Analyze their process.

Right.

The people right here the big names.

Who else has tried to sell them something.

And why has he failed.

Kind of similar question but this time you need to ride the unsuccessful cases ride the people here

that has tried to sell some stuff and failed.

Why are they failed.

Dive deep into the root cause of the problem.

Now let's find the truth.

This is the chart from the previous video.

I hope you remember how to find the truth so answer this question.

What do they believe to be true.

That's not it's really hard question to answer but take your time and think about that.

It will help you a lot to understand your market when you ask this question mark their current position

in the graph here by current position.

I mean right now because that will force you to think where they are going to our day far away from

the truth or are they getting close to the truth.

Take your time and complete this exercise properly because it is very important for your future success.

The last one from true problems passions and skills.

First from the skills exercise list five heart skills that you currently have hard skills.

What do you mean.

Well hard skills referred to some sort of technical skills for example computer programming language

some sort of statistics skills that are specific specialized predictable or applicable.

You can google it if you want to but write the five heart skills you have if you want.

You can write more but I suggest that these five dollar task is list five soft skills that you currently

have.

This time is soft skills.

This is the creative side of the equation that is people skills teamwork self-awareness listening skills

love communication problem solving organizations skills body language leadership understanding the human

psychology.

Google it if you're a confused example of this for myself would be I love creating a learning atmosphere

I love to write.

I also became quite good at understanding body language lately.

Personal example for hard skills is I'm very analytical person.

I love data and I also added videos in software which is hard skill.

The third exercise is to list five weaknesses that you currently have.

This is crucial to understanding your weak spots.

It's important to know where you're good at but it's equally important to know where you suck.

Just be honest and write five weaknesses.

It's good for knowing yourself better but sometimes it's a good idea to get outside of your own head.

Even if you have to describe yourself.

That's why I want you to ask five friends what they think.

I even give you a template you can use.

Hey what's up.

I'm trying to define my skills and weaknesses and I need your help.

Can you help me.

What are my own excuse.

This can be anything daunting too much.

What are my weaknesses.

Please be honest.

What am I the best in the world that this will allow you to collect feedback from your friends and you

can form more accurate understanding of yourself.

You can identify some strengths or weaknesses that you never think about before.

Do this exercise don't skip it.

It's important and you take your only five minutes.

So that's a lot of work for now.

And we're not even ready with all the exercises.

There's more.

But before that I want to give you some examples how you can research the market and why it's important.

A lot of people start businesses and fail because they never talked to the market.

They're like oh I have a very good idea for an app.

I will make that phone app and I will make money and that person work very hard for six months straight

to finish that app only to find out that no one is really buying it.

No one cares about them up.

Talk to the market and they will tell you what they want.

Don't fight the river.

It's so simple but so little people actually go out and make a research about the actual problems and

needs of the people.

Imagine you take a walk in the Central Park and on some bench you see a little boy sitting there and

crying.

You can stop and watch the boy and wonder why he's crying like that.

You can take a team of professional psychologists with you to sit and observe the boy and wonder why

is it crank like that.

You can pay them 10 grand to form a fancy and that is is why the boy's crying but you will never find

out the smart thing to do is to go there and ask the boy why is it crank.

You can ask him Hey what's wrong.

You seem like a good boy.

Why are you crying.

Is there any way I can help you.

And just listen.

What did you tell you.

You can hear something like a recruit in the park is shooting an ice cream but I don't have money for

an ice cream.

Well now you know.

Well now you know and you can go buy that boy some ice cream and make him happy.

That's why you need to talk to the market because you are not them.

You can't form a proper conclusion just in your own mind.

Well I guess you can but you need to be very experienced entrepreneur.

And it's also 50 percent of the job.

Now make sure to complete all of the exercises in the video.

After you do the research to get more specific to get more specific you can start researching by finding

what are the most popular videos in this topic on YouTube.

Right now is the age of video creation so the chance to find popular videos on YouTube is huge.

Look at the titles of the videos.

What language are they using.

Later look at the comments section.

What are people saying.

Do they have any problems that they cannot solve.

And asking for help.

Are they hating something.

What are people arguing about something in the comments.

Pay attention to these things later you can find the top influencers in dissimilar need Sure.

Interesting how they look.

Are they young.

Oh.

How do they talk to their audience.

What topics gets the most news.

What titles are they using for these videos with the most views and likes.

Look again in the comments section.

What people are saying there.

Are they biased.

Search what strikes a nerve intelligence you can find out that when these influencers talk about something

that strikes a nerve and people have different beliefs about something.

This video will get the most views and that's for a reason because these topics hit the people right

into their feelings and problems.

They become active and ready to create or protect something search for striking nerve content.

Also search for the top five to 10 most popular books in this niche.

You can go to Amazon dot com and there you can find your category if it exists in the book section.

Find out which books have the best writing and why.

What is the name of the book and why the author come up with that name.

It's usually because the title will strike a nerve every time something gets popular discontent actually

speaks directly to people's deepest fears problems or desires pay close attention to the reviews of

the books.

Also what people are saying there.

What is the most common fear problem or desire you need to search the blog posts of the most popular

alters or influencers where they live.

Do they have a website or not.

If they have what's the name of the website.

If they don't have a website where you can find them.

Are they more active on Facebook YouTube or Instagram search what pictures or posts have the most likes

and again search in the comments for any suggestions or potential problems in the marketplace to find

how popular one topic is over time.

You can also use Google Trends.

Write it on your browser trends dot google dot com.

You can write some topic and Google will tell you how popular is that topic over the period of time

selected.

I'm into drawing and I've selected the past five years and look at the results.

It gets popular over time.

Also pay attention to this huge spikes.

It's very interesting why people are searching more in that particular time.

You can also change the type of search here you can see the first its general Web search and the second

is youtube search for the same five year window.

The trends are quite different onto the different platforms.

So here's google trends to form some basic understanding.

But don't think that this chart can speak the truth every time.

It's possible a large group of people to become confused about something and create the fake bubble

about something and that also can confuse the two.

Well all of these Internet hacks can help you a lot but sometimes it's not that easy.

Some niches don't have a lot of information online.

And what do you do.

Well you need to go out there and find real working humans and talk to them get some feedback ask them

questions tell them that you're doing research about some problems and you need help solving it.

If you find it easier you can write personal emails to 50 to 100 people and ask them what problems fears

or desires they have.

If people have real problems real desires they will tell you and they will thank you for asking them

actually.

Now let's continue with the rest of the exercises.

You need to do.

I present you the BP as collider worksheet here.

You need to combine all of the three forces that make your sweet spot on the marketplace.

These exercises are carefully designed to lead you through the process so do them in the order that

is presented to you.

You will find all of them in the correct order in the resources section beneath this video.

First step is the niche that you want to monetize here.

Write it down.

You can always change your niche if you find out.

This is not for your later but only if you do a life market test for now.

List the niche here.

The second step is from all of the problems or desires in the problems worksheet.

Which one do you believe is the most powerful.

Take a look at your problems worksheet I need that one completed to continue with the PBS collider so

do them in order.

Now take the problem or desire from step 2 and define it more specific.

What is the current place of the clients.

Write it down.

What is the desired place where these people want to go.

Where do they want to be in the future.

And then explain what's the gap.

What is stopping them to make this transformation.

The more specific you are the better.

So take your time.

Now take your skills worksheet do your current skills and knowledge can solve this problem and help

this person bridge the gap.

If you answer yes here Good job you're done with this exercise and now you have a unique niche.

Congratulations.

If you yes or no here don't worry.

Continue with Step 5 of the process.

Let's define this problem more specific answer the following questions.

Can you name a person who has solved this problem.

Yes or no.

What exactly.

He or she doing to solve it.

Please be specific.

Can you copy this method or process.

Simple yes or no.

Now list only the most important stuff you need to learn from this person or all the people in this

industry.

Make a list in the next two to four weeks.

You need to learn this.

What steps are you going to take.

Here is where the most people are called up.

They think that in order to solve some problem you need years to learn how to solve it.

But this is not true.

Maybe in school is true but this is not school in the business world.

You first take a client and then just search for ways how to solve the problem.

Now sit down and tried the specific steps and plan you need to follow to learn that information that

will help you to solve the problem in the next one month maximum two months.

If it's really complicated topic.

But don't forget that you need to be only a few steps ahead of your ideal client.

Only a few.

It's not about being an expert.

It's about knowing a little more than the client just enough to solve the problem and the last worksheet

for this training video you need to complete is the client DNA worksheet.

This is where things are getting.

Here you start to build your perfect client.

Imagine you're a painter and you need to draw your perfect character or you're a movie director and

you need to create the main character for the movie.

You have not ink a blank piece of paper and you need to create a character.

A person from nothing here will do the same to do that.

You need to be very creative and specific when you look at all of the worksheets you'll probably start

to visualize how just people will look.

If you answer the questions of course.

So first let's put a name and a face of this specific perfect client.

I will call him detour online.

Now the h how old is he or she allocation.

What is the work experience.

Is he a student or not.

What is the favorite book favorite movie favorite song guys.

I'm not joking with this stuff.

This is seriously powerful how you can find your perfect client if you don't know how he thinks or feels

how he lives.

This client DNA worksheet will be very useful when you start to do some ads or something because you

will know exactly who you're speaking to.

You'll learn to think like your client.

Put yourself into the shoes of this person and complete the exercise.

The life of.

Did you meet.

Did you tell us more about your clients.

Describe his past present and future right.

About how he would feel using your teaching products.

Is he going to tell his friends about you.

Why is he reading any books.

What what are the other sources of information for him.

Basically you need to change places with your ideal client and write a are they into life.

Be super specific.

If this person find this piece of paper it should be spooky and yeah that's just basic stuff to give

you a direction but don't follow any rules here.

There are none.

You just need to describe one day of your client and if he finds that piece of paper he must be shocked

that you know more about him than he knows about himself.

That's it.

Does the last worksheet you need to complete.

So here's a recap.

All of this can be found in the resources section.

We need this video so certainly need to complete the patient's worksheet.

The problems worksheet skills worksheet beeps escalator worksheet client key and a worksheet and potential

client lists exercise.

The last one is particularly interesting.

This huge if you can make a list right now from a potential clients you're pretty much done.

You can start doing business in the next couple of weeks.

So think about can you find your clients on the platforms like LinkedIn Facebook or Instagram search

for groups within your niche and join in.

Take the people that you think that are similar to your client DNA and tried them on a piece of paper.

I don't say that you need to write them personally right now.

No don't take these people right now just find them and create a list.

This is only for yourself so don't stress this is for some individuals who can some easily defined interests

and can be located in some groups or through a simple search like for example fitness instructors they're

so easy to be found.

The next step is if your clients have Web sites or something.

Can you find them through google search.

If you can just add them to your list.

The Web site name and email address also something you need to think about is are there any potential

clients in your current network or friends or family around you.

Write them down everybody who fits your client DNA is perfect and if you can't find people right now

don't stress it's completely okay.

This page will cover this into more detail later on.

The purpose of this exercise is to put things in motion and start to make them real.

Remember you need to ride the bike to keep balance and that pretty much brings us to the end of this

lesson.

Now I hope it was useful.

We covered how you can start researching the marketplace right now and now you just need to sit down

and do the work you need to promise to me that you will not procrastinate.

Find some quiet space lock the doors and windows.

Put your phone on silent and start your researching.

Take the Google pen and paper and start filling these blank pages.

Don't do anything else before you finish these exercises.

It's crucial for your future success.

You're only hurting your results if you don't do them right now.

So that was all for this video guys.

I hope you like it and I will see you in the next one.

Thanks for watching.