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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,061 --> 00:00:04,295 - Imagine a forest. 2 00:00:04,295 --> 00:00:06,028 You're chopping wood, 3 00:00:06,028 --> 00:00:07,995 immersed in nature, 4 00:00:07,995 --> 00:00:10,961 removed from the oppressive modern world. 5 00:00:10,961 --> 00:00:16,195 Pure, organic salt, sweat, and hops. 6 00:00:16,195 --> 00:00:17,628 You reach for a brew, 7 00:00:17,628 --> 00:00:18,961 but you don't want a regular beer 8 00:00:18,961 --> 00:00:20,828 brewed by soulless machines. 9 00:00:20,828 --> 00:00:23,561 You want something crafted by hand, 10 00:00:23,561 --> 00:00:26,661 because you're unique, different from other people. 11 00:00:26,661 --> 00:00:28,595 Better. You're a special man. 12 00:00:28,595 --> 00:00:30,795 Imagine the heart and soul of a 1,000-year-old tree. 13 00:00:30,795 --> 00:00:32,661 Imagine an apple that tastes like God. 14 00:00:32,661 --> 00:00:34,561 Imagine the Patriot Act never existed. 15 00:00:34,561 --> 00:00:37,795 Imagine true freedom. Congrats. 16 00:00:37,795 --> 00:00:40,795 You've now imagined Matt's Brew. 17 00:00:40,795 --> 00:00:41,828 Imagine an eagle. 18 00:00:41,828 --> 00:00:45,228 Because beer can be better. 19 00:00:45,228 --> 00:00:46,828 So what'd you think? 20 00:00:46,828 --> 00:00:49,395 - I think brewing your own beer is a sign of a lost person. 21 00:00:49,395 --> 00:00:52,161 - Jake, it's me inside this bottle, 22 00:00:52,161 --> 00:00:54,695 and I want you to taste me. 23 00:00:54,695 --> 00:00:57,461 - No, I don't like beer. 24 00:00:57,461 --> 00:01:02,228 - I don't like beer either, but this is craft brew. 25 00:01:02,228 --> 00:01:04,928 - You are acting like a frat guy. 26 00:01:04,928 --> 00:01:07,861 - Craft brew is a rebellion against frat culture. 27 00:01:07,861 --> 00:01:09,861 - No means no! 28 00:01:09,861 --> 00:01:11,795 - No! [echoes] 29 00:01:11,795 --> 00:01:13,628 My brew... 30 00:01:13,628 --> 00:01:16,628 [rock music] 31 00:01:16,628 --> 00:01:23,561 ♪ ♪ 32 00:01:33,395 --> 00:01:35,961 - The infamous graffiti artist known as TradeMarq 33 00:01:35,961 --> 00:01:37,528 has struck again. 34 00:01:37,528 --> 00:01:40,361 We may not know his identity, but we certainly know his work. 35 00:01:40,361 --> 00:01:41,828 He's lambasted businesses 36 00:01:41,828 --> 00:01:43,595 and governments across the world 37 00:01:43,595 --> 00:01:46,195 with his satirical street art and subversive epigrams. 38 00:01:46,195 --> 00:01:47,661 TradeMarq has been referred to 39 00:01:47,661 --> 00:01:49,961 as the faceless face of counterculture. 40 00:01:49,961 --> 00:01:52,561 His latest target? Hampton DeVille. 41 00:01:52,561 --> 00:01:53,928 Last night, TradeMarq tagged 42 00:01:53,928 --> 00:01:55,795 their Midwest corporate headquarters 43 00:01:55,795 --> 00:01:58,028 in solidarity with the protest over Hampton DeVille's 44 00:01:58,028 --> 00:02:00,528 controversial use of super fracking. 45 00:02:00,528 --> 00:02:04,161 Super fracking pulls 15% more oil out of bedrock, 46 00:02:04,161 --> 00:02:07,161 while poisoning groundwater for 12 square miles. 47 00:02:07,161 --> 00:02:09,028 This has prompted a fierce backlash. 48 00:02:09,028 --> 00:02:10,661 [indistinct clamoring] 49 00:02:10,661 --> 00:02:13,861 [distorted rock music] 50 00:02:13,861 --> 00:02:16,795 [indistinct clamoring] 51 00:02:19,161 --> 00:02:22,161 [tense music] 52 00:02:22,161 --> 00:02:25,795 ♪ 53 00:02:25,795 --> 00:02:28,028 [baby cries] 54 00:02:28,028 --> 00:02:30,061 [gunshot] 55 00:02:30,061 --> 00:02:31,928 - [bleep] Hampton DeVille! 56 00:02:31,928 --> 00:02:38,928 ♪ 57 00:02:43,861 --> 00:02:46,395 - Can you believe TradeMarq tagged the building we work in? 58 00:02:46,395 --> 00:02:49,328 He was actually here. He's my favorite artist. 59 00:02:49,328 --> 00:02:51,095 - So you're a part of the craft beer movement, 60 00:02:51,095 --> 00:02:53,128 and now you're telling me you think street art is cool. 61 00:02:53,128 --> 00:02:55,095 Let me guess, you're also into vinyl. 62 00:02:55,095 --> 00:02:56,428 - Yeah, well, the sound is warmer. 63 00:02:56,428 --> 00:02:58,361 - Street art lost all its integrity years ago. 64 00:02:58,361 --> 00:03:00,028 It got co-opted and commercialized, 65 00:03:00,028 --> 00:03:01,528 just like the presidency. 66 00:03:01,528 --> 00:03:08,461 ♪ 67 00:03:13,595 --> 00:03:15,095 - On my way into work today, 68 00:03:15,095 --> 00:03:18,528 a protester threw a mango smoothie at me. 69 00:03:18,528 --> 00:03:22,795 Now, this 24-ounce smoothie was purchased from Smiley Juice, 70 00:03:22,795 --> 00:03:24,561 a quick-service health food retailer 71 00:03:24,561 --> 00:03:29,428 that happens to be a subsidiary of Hampton DeVille. 72 00:03:29,428 --> 00:03:31,495 That protester may not have known it, 73 00:03:31,495 --> 00:03:33,795 but he's our customer. 74 00:03:33,795 --> 00:03:36,595 I look out there, and do you know what I see? 75 00:03:36,595 --> 00:03:38,328 - [whispers] People I've muted on social media. 76 00:03:38,328 --> 00:03:44,028 - I see an untapped market. 77 00:03:44,028 --> 00:03:46,795 Protesters are hypocrites. 78 00:03:46,795 --> 00:03:49,228 Oh, they hate corporations, 79 00:03:49,228 --> 00:03:51,995 but they love buying the things that corporations make 80 00:03:51,995 --> 00:03:53,795 with their mommy's credit card. 81 00:03:53,795 --> 00:03:57,161 And we are going to turn these anarchists into customers. 82 00:03:57,161 --> 00:03:59,995 But first, I want to meet TradeMarq. 83 00:03:59,995 --> 00:04:03,128 - Oh, uh, with all due respect, Mr. DeVille, 84 00:04:03,128 --> 00:04:06,328 TradeMarq is impossible to find. 85 00:04:06,328 --> 00:04:08,528 - Nobody has ever seen his actual face before, 86 00:04:08,528 --> 00:04:11,661 except for maybe his mom, but nobody knows who his mom is. 87 00:04:11,661 --> 00:04:13,461 - Just find him. - Got it. 88 00:04:13,461 --> 00:04:15,228 - Oh, in the meantime, 89 00:04:15,228 --> 00:04:17,895 get a Hampton DeVille food truck down there. 90 00:04:17,895 --> 00:04:20,428 Idiots love food trucks. 91 00:04:20,428 --> 00:04:22,561 ♪ 92 00:04:22,561 --> 00:04:25,428 - This food truck is awesome. They have Sriracha mayo. 93 00:04:25,428 --> 00:04:27,395 - [groans] I'd bathe in Sriracha mayo 94 00:04:27,395 --> 00:04:30,028 is I wasn't so afraid of what it would do to my privates. 95 00:04:30,028 --> 00:04:32,628 - How did people even survive before Sriracha mayo? 96 00:04:32,628 --> 00:04:35,028 - Sriracha mayo! - This line is ridiculous. 97 00:04:35,028 --> 00:04:36,395 Can we please just go to Chili's? 98 00:04:36,395 --> 00:04:37,561 - Jake, come on. 99 00:04:37,561 --> 00:04:39,128 There's a real energy out here, okay? 100 00:04:39,128 --> 00:04:41,061 We're a part of something. - No, we are not. 101 00:04:41,061 --> 00:04:43,095 These people have no idea what they're talking about. 102 00:04:43,095 --> 00:04:44,628 They're protesting oil, 103 00:04:44,628 --> 00:04:46,795 but they drove their cars to get here, which run on oil. 104 00:04:46,795 --> 00:04:48,061 Or they rode their bikes. Bikes have gears. 105 00:04:48,061 --> 00:04:49,661 Oil. Their phones? Oil. 106 00:04:49,661 --> 00:04:50,795 Their hair? Oil. 107 00:04:50,795 --> 00:04:52,628 - Oh, my God, is that Richard? 108 00:04:52,628 --> 00:04:55,795 - What are you tools of the oppressors doing here? 109 00:04:55,795 --> 00:04:56,961 - We're buying overrated, overpriced food 110 00:04:56,961 --> 00:04:58,561 cooked in a truck. How are you? 111 00:04:58,561 --> 00:05:01,795 - I read an Internet article on super fracking, and it's bad. 112 00:05:01,795 --> 00:05:04,261 You people should be ashamed to work for Hampton DeVille. 113 00:05:04,261 --> 00:05:06,695 I was, which is why I quit. 114 00:05:06,695 --> 00:05:09,061 - You were fired. I did your exit interview. 115 00:05:09,061 --> 00:05:10,395 - I actually agree with you. 116 00:05:10,395 --> 00:05:11,795 I don't like corporate stuff either. 117 00:05:11,795 --> 00:05:13,595 That's why I started brewing my own beer. 118 00:05:13,595 --> 00:05:15,161 Here, have one. 119 00:05:15,161 --> 00:05:16,795 [distant protestors chanting] 120 00:05:16,795 --> 00:05:19,928 No! [echoes] 121 00:05:19,928 --> 00:05:22,928 [suspenseful music] 122 00:05:22,928 --> 00:05:27,961 ♪ 123 00:05:27,961 --> 00:05:29,795 [distant dogs barking] 124 00:05:29,795 --> 00:05:31,161 - [sighs] 125 00:05:31,161 --> 00:05:37,061 ♪ 126 00:05:37,061 --> 00:05:39,195 I'm here to see TradeMarq. 127 00:05:39,195 --> 00:05:41,428 He's expecting me. 128 00:05:41,428 --> 00:05:45,095 ♪ 129 00:05:45,095 --> 00:05:46,995 You've vandalized my company, 130 00:05:46,995 --> 00:05:48,595 you've insulted me personally, 131 00:05:48,595 --> 00:05:52,995 and you've incited a protest against everything I stand for. 132 00:05:52,995 --> 00:05:57,495 But I don't want to be your enemy. 133 00:05:57,495 --> 00:06:00,528 You represent the counterculture. 134 00:06:00,528 --> 00:06:02,695 What I bring to you today is a counteroffer 135 00:06:02,695 --> 00:06:05,828 to the counterculture, a partnership. 136 00:06:05,828 --> 00:06:08,895 You design a line of anti-Hampton DeVille products, 137 00:06:08,895 --> 00:06:13,295 and we handle the manufacturing and distribution. 138 00:06:13,295 --> 00:06:15,995 ♪ 139 00:06:15,995 --> 00:06:18,461 - Huh. Maybe. 140 00:06:18,461 --> 00:06:20,061 Jill, what do you think? 141 00:06:20,061 --> 00:06:23,595 - I think being anti-brand is really on-brand for you. 142 00:06:23,595 --> 00:06:25,861 Hampton DeVille is particularly evil, 143 00:06:25,861 --> 00:06:27,995 and that works to our advantage. 144 00:06:27,995 --> 00:06:30,795 - Uh-huh. Harold, any concerns? 145 00:06:30,795 --> 00:06:32,228 - Honestly, I hear Kanye West 146 00:06:32,228 --> 00:06:34,861 recently signed a partnership with Monsanto, 147 00:06:34,861 --> 00:06:37,428 so I think we're living in a brave new world. 148 00:06:37,428 --> 00:06:40,195 I don't imagine any backlash. 149 00:06:40,195 --> 00:06:42,695 - I spent the last decade sneaking around at night, 150 00:06:42,695 --> 00:06:44,461 climbing buildings, and evading cops, 151 00:06:44,461 --> 00:06:46,861 and can I be honest with you? 152 00:06:46,861 --> 00:06:48,295 I'm tired. 153 00:06:48,295 --> 00:06:49,795 I think a more structured work environment 154 00:06:49,795 --> 00:06:51,695 might be good for me. 155 00:06:51,695 --> 00:06:54,695 [distorted rock music] 156 00:06:54,695 --> 00:06:57,095 ♪ ♪ 157 00:06:57,095 --> 00:07:00,995 [screaming, clamoring] 158 00:07:00,995 --> 00:07:02,561 - Get the Executive! 159 00:07:02,561 --> 00:07:04,195 [dramatic music] 160 00:07:04,195 --> 00:07:06,028 [screaming, clamoring] 161 00:07:06,028 --> 00:07:07,828 - [grunts] No! No! 162 00:07:07,828 --> 00:07:10,595 No! No! Please! 163 00:07:10,595 --> 00:07:13,095 No! No! No! 164 00:07:13,095 --> 00:07:15,828 ♪ 165 00:07:15,828 --> 00:07:18,495 And that's what plays in my brain on a constant loop. 166 00:07:18,495 --> 00:07:20,128 - Super fracking is my baby, 167 00:07:20,128 --> 00:07:21,795 and they want to make my baby illegal. 168 00:07:21,795 --> 00:07:23,261 If those protesters break in, 169 00:07:23,261 --> 00:07:25,361 I am going to come at them like one of those moms 170 00:07:25,361 --> 00:07:27,428 that lifts an entire car to save her kid. 171 00:07:27,428 --> 00:07:28,595 - Whenever those moms do that, 172 00:07:28,595 --> 00:07:30,161 I get so worried about their backs. 173 00:07:30,161 --> 00:07:31,395 - Mm. [elevator bell dings] 174 00:07:31,395 --> 00:07:34,395 [ominous music] 175 00:07:34,395 --> 00:07:36,561 ♪ ♪ 176 00:07:36,561 --> 00:07:38,495 - Hey, do you guys know where the 2:00 p.m. pitch meeting is? 177 00:07:41,661 --> 00:07:43,028 [protesters chanting] 178 00:07:43,028 --> 00:07:45,395 - So, anyway, she didn't want to try my brew. 179 00:07:45,395 --> 00:07:46,495 And then we watched a documentary 180 00:07:46,495 --> 00:07:47,995 about the top ten genocides, 181 00:07:47,995 --> 00:07:50,428 and sat on opposite sides of the couch, and did not kiss. 182 00:07:50,428 --> 00:07:53,395 It was the best date I've had in a really long time. 183 00:07:53,395 --> 00:07:55,661 - Well, it's good you're putting yourself out there. 184 00:07:55,661 --> 00:07:58,595 - [humming] 185 00:08:00,561 --> 00:08:03,495 Oh, brews in the office. Hell yeah. 186 00:08:07,295 --> 00:08:09,528 Ah. 187 00:08:09,528 --> 00:08:12,295 Hey, you're the guy from this beer. 188 00:08:12,295 --> 00:08:14,895 Ha. - You're TradeMarq. 189 00:08:14,895 --> 00:08:16,228 - Allegedly. 190 00:08:16,228 --> 00:08:18,528 I mean, I'm wearing a mask. - [chuckles] 191 00:08:18,528 --> 00:08:20,961 - We're all wearing masks in our own way, 192 00:08:20,961 --> 00:08:22,361 if you really think about it. 193 00:08:22,361 --> 00:08:24,561 - Yeah. - But, yeah, it's me, TradeMarq. 194 00:08:24,561 --> 00:08:25,961 - Hi, I'm Man--Matt. 195 00:08:25,961 --> 00:08:27,295 [chuckles] I meant "Matt." 196 00:08:27,295 --> 00:08:28,328 Nobody's name's Man. 197 00:08:28,328 --> 00:08:29,628 - So you're a brewmaster? 198 00:08:29,628 --> 00:08:31,495 That is tight. - Yeah. 199 00:08:31,495 --> 00:08:33,795 - I love hops. - I-I love hops. 200 00:08:33,795 --> 00:08:35,695 I mean, IPAs are sort of an acquired taste, 201 00:08:35,695 --> 00:08:37,128 but I've already acquired it, 202 00:08:37,128 --> 00:08:38,995 so that's kind of where I'm at right now. 203 00:08:38,995 --> 00:08:40,428 - Yeah, man, cool. 204 00:08:40,428 --> 00:08:42,095 I'm designing a lot of anti-corporate products 205 00:08:42,095 --> 00:08:43,895 for Hampton DeVille, and today's my first day. 206 00:08:43,895 --> 00:08:45,561 Would you mind showing me around the office? 207 00:08:45,561 --> 00:08:47,228 - Yeah, uh, I'll show you anything you want. 208 00:08:47,228 --> 00:08:48,661 - Oh, great, lead the way. 209 00:08:48,661 --> 00:08:50,161 - It'd be--honestly, it'd be a honor for me. 210 00:08:50,161 --> 00:08:51,461 Real--really cool to meet you, 211 00:08:51,461 --> 00:08:53,661 and you're a great person that I like. 212 00:08:53,661 --> 00:08:56,261 - Well, I definitely hate what just happened there. 213 00:08:56,261 --> 00:08:57,895 - He reminds me of every guy I dated 214 00:08:57,895 --> 00:09:00,028 before I had self-esteem. 215 00:09:00,028 --> 00:09:01,328 - All right, so we're liking 216 00:09:01,328 --> 00:09:03,961 the "Corporations Are Evil" coffee mugs 217 00:09:03,961 --> 00:09:05,861 and the "Stop Drilling" condoms. 218 00:09:05,861 --> 00:09:08,095 And we're all onboard with the T-shirts that say 219 00:09:08,095 --> 00:09:10,295 "[bleep] Hampton DeVille"? - I love it. 220 00:09:10,295 --> 00:09:12,795 [bleep] my company. Ooh, that'll sell like crazy. 221 00:09:12,795 --> 00:09:16,061 - TradeMarq is such a sellout. I mean, I am too, 222 00:09:16,061 --> 00:09:17,661 but he's not me, so I hate him for it. 223 00:09:17,661 --> 00:09:20,395 - He's not a sellout. The only way to beat the system 224 00:09:20,395 --> 00:09:22,261 is to turn the system against itself. 225 00:09:22,261 --> 00:09:24,128 - And we got Frisbees with my catchphrase, 226 00:09:24,128 --> 00:09:25,461 "The Only Way To Beat The System 227 00:09:25,461 --> 00:09:28,895 Is To Turn The System Against Itself." 228 00:09:28,895 --> 00:09:30,295 - See? 229 00:09:30,295 --> 00:09:32,261 - Your entire personality is stolen from a think piece. 230 00:09:32,261 --> 00:09:34,795 - Hey, what about glow sticks and sack hacky? 231 00:09:34,795 --> 00:09:36,895 - Kate, amazing. 232 00:09:36,895 --> 00:09:39,228 You know, in my art, I sometimes find 233 00:09:39,228 --> 00:09:41,695 it's the absolute worst ideas 234 00:09:41,695 --> 00:09:43,828 that make the most gigantic flowers. 235 00:09:43,828 --> 00:09:45,461 - I have an idea. 236 00:09:45,461 --> 00:09:47,428 Uh, why don't we just turn this whole protest into Coachella? 237 00:09:47,428 --> 00:09:48,995 We could book some shitty bands, 238 00:09:48,995 --> 00:09:51,461 charge $8 for a bottle of water with TradeMarq's face on it, 239 00:09:51,461 --> 00:09:53,795 and hold a pillow down over the face of artistic integrity. 240 00:09:53,795 --> 00:09:55,228 - That just reminded me of something 241 00:09:55,228 --> 00:09:57,095 I've been wanting to bring up. 242 00:09:57,095 --> 00:09:59,261 Craft brew. 243 00:09:59,261 --> 00:10:00,528 - [sighs] 244 00:10:00,528 --> 00:10:01,928 - I don't know if you guys know this, 245 00:10:01,928 --> 00:10:05,895 but Matt here is a brewmaster. 246 00:10:05,895 --> 00:10:06,895 - Uh... [laughs] 247 00:10:06,895 --> 00:10:08,028 Yeah, uh, no. 248 00:10:08,028 --> 00:10:09,295 I mean, it's just a hobby 249 00:10:09,295 --> 00:10:11,228 that sort of completely defines my identity. 250 00:10:11,228 --> 00:10:14,328 - Matt, why don't you tell everyone here about your brew? 251 00:10:14,328 --> 00:10:17,595 - Oh, um...okay. 252 00:10:21,028 --> 00:10:22,961 Everybody close your eyes. 253 00:10:24,861 --> 00:10:27,961 Imagine you're in a forest, 254 00:10:27,961 --> 00:10:29,961 and you're chopping wood. 255 00:10:29,961 --> 00:10:32,728 You're chopping, and you're chopping. 256 00:10:32,728 --> 00:10:34,661 You're chopping so hard. 257 00:10:34,661 --> 00:10:37,328 And why can't you stop chopping? 258 00:10:37,328 --> 00:10:38,795 It seems like something 259 00:10:38,795 --> 00:10:40,261 that you could voluntarily turn on and off, 260 00:10:40,261 --> 00:10:43,495 but here you are just deforesting 261 00:10:43,495 --> 00:10:45,995 a natural habitat for animals 262 00:10:45,995 --> 00:10:49,328 that need these trees way more than you do. 263 00:10:49,328 --> 00:10:51,795 And you feel at home in the forest. 264 00:10:51,795 --> 00:10:53,361 And you never want to leave there, 265 00:10:53,361 --> 00:10:55,528 because that's where you make your brew. 266 00:10:55,528 --> 00:10:56,795 It's like a tree, 267 00:10:56,795 --> 00:10:59,561 crafted like God would craft a tree, 268 00:10:59,561 --> 00:11:01,595 except you're a man making beer. 269 00:11:01,595 --> 00:11:04,861 And what's God even have to do with any of this anyway? 270 00:11:04,861 --> 00:11:06,028 Get out of here, God. 271 00:11:06,028 --> 00:11:07,328 What are you doing here right now? 272 00:11:07,328 --> 00:11:08,795 Go back to Heaven, where you belong. 273 00:11:08,795 --> 00:11:11,461 - [grunts] - You like what people like. 274 00:11:11,461 --> 00:11:13,595 [intense squawking] Oh, hi, bird. 275 00:11:13,595 --> 00:11:15,528 [gunshot] [intense squawk] 276 00:11:18,061 --> 00:11:19,561 - Okay, pitch needs some work, 277 00:11:19,561 --> 00:11:22,795 but I got a gut feeling about this concept. 278 00:11:22,795 --> 00:11:25,095 Let's get Matt's craft brew recipe down to R&D, 279 00:11:25,095 --> 00:11:28,595 and start marketing it to those protesters, huh? 280 00:11:28,595 --> 00:11:31,628 Matt, buddy, you killed it in there. 281 00:11:33,895 --> 00:11:36,795 - [sharp exhale] Wow, this feels good. 282 00:11:36,795 --> 00:11:37,961 For the first time in my life, 283 00:11:37,961 --> 00:11:39,795 somebody finally understands my passion. 284 00:11:39,795 --> 00:11:42,161 - Matt, TradeMarq doesn't care about you or your beer. 285 00:11:42,161 --> 00:11:43,595 He's clearly using you. 286 00:11:43,595 --> 00:11:45,795 - Jake, TradeMarq and I understand each other, 287 00:11:45,795 --> 00:11:47,795 because unlike you, we're artists. 288 00:11:47,795 --> 00:11:49,595 I'm gonna channel all of your negativity and doubt 289 00:11:49,595 --> 00:11:50,828 into my brew. 290 00:11:50,828 --> 00:11:52,828 [distorted rock music] 291 00:11:52,828 --> 00:11:54,995 - Stop calling it "brew." 292 00:11:54,995 --> 00:11:58,195 - It is now the third week of Hampton DeVille protests, 293 00:11:58,195 --> 00:12:00,461 and they're showing no signs of slowing down. 294 00:12:00,461 --> 00:12:03,528 In solidarity with this now nationwide movement, 295 00:12:03,528 --> 00:12:06,895 TradeMarq has released a line of anti-Hampton DeVille products 296 00:12:06,895 --> 00:12:08,461 that are selling as fast as you can s-- 297 00:12:08,461 --> 00:12:10,361 - [bleep] Hampton DeVille! 298 00:12:10,361 --> 00:12:11,895 TradeMarq for President! 299 00:12:11,895 --> 00:12:14,295 But also the government should be taken down! 300 00:12:14,295 --> 00:12:15,861 No more presidents! 301 00:12:15,861 --> 00:12:22,795 ♪ 302 00:12:24,161 --> 00:12:25,395 - ♪ Hey 303 00:12:25,395 --> 00:12:26,995 ♪ 304 00:12:26,995 --> 00:12:28,395 ♪ Hey 305 00:12:28,395 --> 00:12:29,695 ♪ 306 00:12:29,695 --> 00:12:30,895 ♪ Ho 307 00:12:30,895 --> 00:12:32,361 ♪ ♪ 308 00:12:32,361 --> 00:12:34,528 - Could I hang out with you and TradeMarq sometime? 309 00:12:34,528 --> 00:12:36,595 I'd really like to touch his mask. 310 00:12:36,595 --> 00:12:38,328 - A lot of people are trying to hang out with us right now, 311 00:12:38,328 --> 00:12:39,961 but, um, I'll see what I can do. 312 00:12:39,961 --> 00:12:41,961 - [excited gasp] 313 00:12:41,961 --> 00:12:43,628 My boy. 314 00:12:43,628 --> 00:12:48,561 ♪ 315 00:12:55,461 --> 00:12:59,028 ♪ 316 00:12:59,028 --> 00:13:00,361 - Thanks for hanging out with me so much 317 00:13:00,361 --> 00:13:02,028 since Matt was seduced by the siren's call 318 00:13:02,028 --> 00:13:03,595 of a mediocre street artist. 319 00:13:03,595 --> 00:13:06,161 - No problem, but also I don't really have a choice. 320 00:13:06,161 --> 00:13:07,628 You keep showing up wherever I am 321 00:13:07,628 --> 00:13:09,295 and talking to me about how you're mad. 322 00:13:09,295 --> 00:13:10,528 - Yeah, I feel like our friendship's 323 00:13:10,528 --> 00:13:11,795 really blossoming too. 324 00:13:11,795 --> 00:13:13,661 - And that's when I told Lady Gaga, 325 00:13:13,661 --> 00:13:15,295 "No, you text me." 326 00:13:15,295 --> 00:13:16,828 [all laugh] 327 00:13:16,828 --> 00:13:18,361 She texted me. She did. 328 00:13:18,361 --> 00:13:19,661 - I've had enough. 329 00:13:19,661 --> 00:13:21,428 The infatuation with this guy is unreasonable. 330 00:13:21,428 --> 00:13:22,928 Nobody is that interesting. 331 00:13:22,928 --> 00:13:24,695 I'm gonna say something. - Don't do it. 332 00:13:24,695 --> 00:13:26,295 You don't have the social clout to face him. 333 00:13:26,295 --> 00:13:28,395 Jake! - I see how it works. 334 00:13:28,395 --> 00:13:30,461 We all work side by side for years, 335 00:13:30,461 --> 00:13:32,228 then some fraud in a loser mask shows up, 336 00:13:32,228 --> 00:13:33,995 and suddenly he's everyone's best friend. 337 00:13:33,995 --> 00:13:37,228 Greg, I'd expect this from you. But Fred, Laura? 338 00:13:37,228 --> 00:13:39,495 I thought our friendship meant something. 339 00:13:39,495 --> 00:13:41,795 - Those aren't any of their names. 340 00:13:41,795 --> 00:13:43,428 - Face it, you're just a rip-off artist, 341 00:13:43,428 --> 00:13:46,595 and you probably wear that mask 'cause you have an ugly face. 342 00:13:46,595 --> 00:13:49,595 [solemn piano music] 343 00:13:49,595 --> 00:13:51,395 - Actually, Jake, I wear the mask, 344 00:13:51,395 --> 00:13:52,928 because when I was 22, 345 00:13:52,928 --> 00:13:56,328 a child molester pushed my face into a campfire. 346 00:13:56,328 --> 00:13:59,828 Nothing the doctors did could ever make my face a face again. 347 00:13:59,828 --> 00:14:01,461 ♪ 348 00:14:01,461 --> 00:14:03,328 Is that you wanted to hear? 349 00:14:03,328 --> 00:14:04,828 [sobbing] 350 00:14:04,828 --> 00:14:06,095 - Wow. 351 00:14:06,095 --> 00:14:08,961 - Jake, I think you should leave. 352 00:14:08,961 --> 00:14:10,228 - Fine. 353 00:14:10,228 --> 00:14:11,795 Come on, Grace, we're not wanted here. 354 00:14:11,795 --> 00:14:13,661 - Right behind you, Jake. 355 00:14:14,961 --> 00:14:16,595 - You are so brave. 356 00:14:16,595 --> 00:14:18,861 - I know, right? [chuckles] 357 00:14:22,261 --> 00:14:23,628 - Your feedback on this beer is essential, 358 00:14:23,628 --> 00:14:25,228 so please don't hold back. 359 00:14:25,228 --> 00:14:27,595 On a scale of five to gross, 360 00:14:27,595 --> 00:14:31,095 how would you rank the darker beer? 361 00:14:31,095 --> 00:14:33,895 - Oh, gross. Who would make that? 362 00:14:33,895 --> 00:14:35,161 - I like this one. 363 00:14:35,161 --> 00:14:38,028 The other one tastes like a [bleep] tree. 364 00:14:38,028 --> 00:14:40,161 - These people are philistines. 365 00:14:40,161 --> 00:14:42,128 They all like the mass-produced garbage swill 366 00:14:42,128 --> 00:14:43,995 better than the hand-crafted master brew 367 00:14:43,995 --> 00:14:45,628 I fermented in my [bleep] soul. 368 00:14:45,628 --> 00:14:47,628 - Totally, but quick question, 369 00:14:47,628 --> 00:14:50,161 can you make your beer taste more like the garbage swill 370 00:14:50,161 --> 00:14:52,261 everyone likes better? - No, no, no, no, no, no. 371 00:14:52,261 --> 00:14:54,328 We have to test this on brewmasters. 372 00:14:54,328 --> 00:14:55,528 They'll agree with me. 373 00:14:55,528 --> 00:14:58,161 - Matty, you gotta remember, man. 374 00:14:58,161 --> 00:15:01,595 You're not buying your beer. These stupid cucks are. 375 00:15:01,595 --> 00:15:03,961 So even though they're dumb, they're right. 376 00:15:03,961 --> 00:15:06,195 Real art is giving people what they want. 377 00:15:06,195 --> 00:15:09,328 Truth is, I focus test all my art. 378 00:15:09,328 --> 00:15:11,495 - But isn't that selling out? 379 00:15:11,495 --> 00:15:14,828 - Think about that phrase. "Selling out." 380 00:15:14,828 --> 00:15:17,495 Would you rather go to a concert that sells out, 381 00:15:17,495 --> 00:15:19,461 or one that no one wants to see? - Hm. 382 00:15:19,461 --> 00:15:21,361 - A great album sells out. 383 00:15:21,361 --> 00:15:23,895 A great movie sells out. 384 00:15:23,895 --> 00:15:28,561 A great artist sells out. 385 00:15:28,561 --> 00:15:32,328 - But I thought my beer was good the way I am. 386 00:15:32,328 --> 00:15:34,995 - Matt, there's a lot of money at stake here. 387 00:15:34,995 --> 00:15:37,795 All you have to do is make your beer taste worse 388 00:15:37,795 --> 00:15:39,295 so more people like it. 389 00:15:39,295 --> 00:15:43,128 - Do you wanna be a man? Or do you wanna be a brand? 390 00:15:43,128 --> 00:15:46,128 [soft piano music] 391 00:15:46,128 --> 00:15:51,961 ♪ 392 00:15:51,961 --> 00:15:54,161 - Oh, my God, so yesterday, I forgot to tell you. 393 00:15:54,161 --> 00:15:55,795 TradeMarq comes into the office, 394 00:15:55,795 --> 00:15:58,328 and he's wearing so much cologne, like too much. 395 00:15:58,328 --> 00:16:00,828 So imagine smelling that while I tell you this story. 396 00:16:00,828 --> 00:16:03,195 - Hey. I thought I'd find you here. 397 00:16:03,195 --> 00:16:04,795 - Oh, thank God. 398 00:16:04,795 --> 00:16:07,695 I'm gonna go to the bathroom real quick...and not come back. 399 00:16:09,261 --> 00:16:10,428 - How's your beer? 400 00:16:10,428 --> 00:16:12,895 Oh, I--I'm sorry. How's your brew? 401 00:16:12,895 --> 00:16:14,928 - [sighs] TradeMarq wants me to change it 402 00:16:14,928 --> 00:16:16,328 so that dumb people like it 403 00:16:16,328 --> 00:16:18,328 and everyone makes a ton of money. 404 00:16:18,328 --> 00:16:19,495 I don't know what to do. 405 00:16:19,495 --> 00:16:22,028 - [sighs] 406 00:16:22,028 --> 00:16:25,495 There's something I have to show you. 407 00:16:25,495 --> 00:16:26,828 - Wait, we just got here. 408 00:16:26,828 --> 00:16:28,095 You're just gonna leave without paying? 409 00:16:28,095 --> 00:16:29,428 Is that what's happening? - [sighs] 410 00:16:29,428 --> 00:16:30,561 There's something I've been hiding from you, 411 00:16:30,561 --> 00:16:32,795 but it's time you knew. 412 00:16:32,795 --> 00:16:34,661 Take a look. 413 00:16:36,128 --> 00:16:38,261 - What is this? - It's my tag. 414 00:16:38,261 --> 00:16:39,795 I used to be a major street artist, 415 00:16:39,795 --> 00:16:41,961 back when street art still meant something. 416 00:16:41,961 --> 00:16:44,195 - You're Entrop? - It's Entro-P. 417 00:16:44,195 --> 00:16:46,095 Anyway, it doesn't matter. 418 00:16:46,095 --> 00:16:47,995 That part of my life is over. 419 00:16:47,995 --> 00:16:49,695 You spend years fighting corporations, 420 00:16:49,695 --> 00:16:51,828 and then finally you have to admit to yourself, 421 00:16:51,828 --> 00:16:53,995 you love Southwestern egg rolls. 422 00:16:53,995 --> 00:16:55,228 - Wow. 423 00:16:55,228 --> 00:16:57,261 I'm sorry I said you weren't an artist. 424 00:16:57,261 --> 00:17:00,061 This is technically art, 425 00:17:00,061 --> 00:17:04,795 if you wanna use a really broad definition of what art is. 426 00:17:04,795 --> 00:17:06,795 - Look, Matt, I'm in favor of selling out 427 00:17:06,795 --> 00:17:09,095 and making as much money as humanly possible, 428 00:17:09,095 --> 00:17:10,595 but if you're gonna sell out, 429 00:17:10,595 --> 00:17:12,795 you shouldn't do it because TradeMarq told you to. 430 00:17:12,795 --> 00:17:15,361 You should do it for your own reasons. 431 00:17:15,361 --> 00:17:16,795 Or for money and fame. 432 00:17:16,795 --> 00:17:19,528 ♪ 433 00:17:19,528 --> 00:17:21,161 [distorted rock music] 434 00:17:21,161 --> 00:17:23,461 - The news said there's three times as many as last week. 435 00:17:23,461 --> 00:17:24,961 - We have to stop feeding them. 436 00:17:24,961 --> 00:17:27,395 [screaming, clamoring] 437 00:17:27,395 --> 00:17:29,861 - ♪ Yeah! 438 00:17:29,861 --> 00:17:32,061 [wallops, squashes] 439 00:17:32,061 --> 00:17:34,328 ♪ Yeah! 440 00:17:34,328 --> 00:17:36,261 - And that's what I visualize when I meditate. 441 00:17:36,261 --> 00:17:37,795 - Huh. 442 00:17:37,795 --> 00:17:39,228 - Are you wearing a bulletproof vest? 443 00:17:39,228 --> 00:17:40,795 - You want one? 444 00:17:40,795 --> 00:17:43,161 - I think we can agree our partnership has been a success. 445 00:17:43,161 --> 00:17:45,861 Your product line is pulling in millions nationwide, 446 00:17:45,861 --> 00:17:48,595 and we've completely distracted people from super fracking. 447 00:17:48,595 --> 00:17:51,495 - Okay, what is super fracking? 448 00:17:51,495 --> 00:17:53,428 - Uh--uh, don't worry about it. 449 00:17:53,428 --> 00:17:56,528 Uh, but this protest, it--it's growing out of control. 450 00:17:56,528 --> 00:17:57,928 We need to find a way to contain it 451 00:17:57,928 --> 00:17:59,628 while sustaining profits. 452 00:17:59,628 --> 00:18:01,195 - I have an idea. 453 00:18:01,195 --> 00:18:03,995 It's daring and original, 454 00:18:03,995 --> 00:18:06,928 but if the focus group agrees, 455 00:18:06,928 --> 00:18:08,328 I think it'll work. 456 00:18:08,328 --> 00:18:09,995 [dramatic music] 457 00:18:09,995 --> 00:18:12,561 - Kate, John, I've been thinking all weekend 458 00:18:12,561 --> 00:18:14,261 about whether or not to change Matt's Brew, 459 00:18:14,261 --> 00:18:16,028 and I've finally come to an answer 460 00:18:16,028 --> 00:18:17,561 that's true to who I am. 461 00:18:17,561 --> 00:18:20,028 - Actually, we've moved past the Matt's Brew concept. 462 00:18:20,028 --> 00:18:21,828 Uh, it turns out the whole self-made man 463 00:18:21,828 --> 00:18:24,261 is not tracking well with male millennials. 464 00:18:24,261 --> 00:18:27,795 - Well, but-- - This is our new beer. 465 00:18:27,795 --> 00:18:29,028 - It's an energy beer. 466 00:18:29,028 --> 00:18:30,628 - We have certain friends at the FDA 467 00:18:30,628 --> 00:18:32,828 who are turning a blind eye so we can rush it to market. 468 00:18:32,828 --> 00:18:34,795 - We're gonna market test it at Protestfest. 469 00:18:34,795 --> 00:18:36,161 - What's Protestfest? 470 00:18:36,161 --> 00:18:37,795 - Oh... - Oh. [chuckles] 471 00:18:37,795 --> 00:18:39,295 - [playful grunt] - Ooh! 472 00:18:39,295 --> 00:18:41,661 - P-P-P-Protestfest. 473 00:18:41,661 --> 00:18:44,895 - The protest is now a pro-fest in Protestfest, 474 00:18:44,895 --> 00:18:47,995 a four-day music festival celebrating protesting. 475 00:18:47,995 --> 00:18:51,195 Headliners include Kanye West, Rage Against the Machine, 476 00:18:51,195 --> 00:18:52,995 and LCD Soundsystem, 477 00:18:52,995 --> 00:18:54,795 playing their final show on Friday 478 00:18:54,795 --> 00:18:57,195 and their reunion show on Saturday. 479 00:18:57,195 --> 00:18:59,661 - Oh, my God. This was my idea. 480 00:19:02,828 --> 00:19:04,161 - Oh, my God, I love your scarf. 481 00:19:04,161 --> 00:19:05,595 - This is my nightmare. 482 00:19:05,595 --> 00:19:08,361 - Oh, what up, sellouts? You here to oppress me? 483 00:19:08,361 --> 00:19:10,428 I'll take a TradeMarq Tango, please. 484 00:19:10,428 --> 00:19:13,328 - That'll be $13.99. - Awesome. 485 00:19:13,328 --> 00:19:16,961 - Matt, Matt's mean friend. What's up, my dudes? 486 00:19:16,961 --> 00:19:19,795 It's me, TradeMarq. I keep the mask off in public, 487 00:19:19,795 --> 00:19:21,928 so people don't ask me for selfies. 488 00:19:21,928 --> 00:19:23,628 - I thought you were burnt. 489 00:19:23,628 --> 00:19:25,561 Where are your face burns? 490 00:19:25,561 --> 00:19:28,561 - I don't have face burns. I focus grouped that backstory, 491 00:19:28,561 --> 00:19:30,828 and it killed it in the 18-49 demo. 492 00:19:30,828 --> 00:19:34,228 Anyway, I gotta go DJ the Devour Mac and Cheese rave. 493 00:19:34,228 --> 00:19:35,395 - I thought you were a real artist, 494 00:19:35,395 --> 00:19:36,961 but now I know you're just a sellout. 495 00:19:36,961 --> 00:19:38,595 I don't wanna be anything like you, 496 00:19:38,595 --> 00:19:41,128 except for your fame, wealth, power, and social status. 497 00:19:41,128 --> 00:19:42,528 - I actually agree with you. 498 00:19:42,528 --> 00:19:44,661 Thing is, most people are so boring 499 00:19:44,661 --> 00:19:47,528 that if you just put on a mask or do anything slightly weird, 500 00:19:47,528 --> 00:19:48,895 they think you're a genius. 501 00:19:48,895 --> 00:19:51,795 So that's what I did, and now I'm rich, 502 00:19:51,795 --> 00:19:53,495 and I love it. 503 00:19:53,495 --> 00:19:56,428 I love it so much. I sleep really well at night. 504 00:19:56,428 --> 00:19:58,228 I got 13 hours of sleep last night. 505 00:19:58,228 --> 00:19:59,995 - I'm so jealous of you, it's insane. 506 00:19:59,995 --> 00:20:01,561 Come on, Matt, let's get out of here. 507 00:20:01,561 --> 00:20:03,428 [lively techno music playing] 508 00:20:03,428 --> 00:20:04,861 - Oh, shit, I thought we were going that way. 509 00:20:04,861 --> 00:20:06,761 [bleep] you. 510 00:20:06,761 --> 00:20:08,661 - I have a lot of sex too. 511 00:20:08,661 --> 00:20:13,195 - ♪ And I don't give a damn about a greenback a-dollar ♪ 512 00:20:13,195 --> 00:20:15,528 ♪ Spend it fast as I can 513 00:20:15,528 --> 00:20:19,161 ♪ For a whaling song and a good guitar ♪ 514 00:20:19,161 --> 00:20:22,395 ♪ The only things that I understand, poor boy ♪ 515 00:20:22,395 --> 00:20:24,428 ♪ The only things that I understand ♪ 516 00:20:24,428 --> 00:20:26,195 - Super fracking was unanimously approved 517 00:20:26,195 --> 00:20:28,295 by Congress today, as advanced sales 518 00:20:28,295 --> 00:20:30,461 for next year's Protestfest were announced. 519 00:20:30,461 --> 00:20:33,995 - Outdoor music festivals are my life! 520 00:20:33,995 --> 00:20:37,261 - ♪ Travel where you will and grow to be a man ♪ 521 00:20:37,261 --> 00:20:40,861 ♪ And sing what must be sung, poor boy ♪ 522 00:20:40,861 --> 00:20:43,028 ♪ Sing what must be sung 523 00:20:43,028 --> 00:20:44,128 - Feels pretty good, huh? 524 00:20:44,128 --> 00:20:45,661 - Yeah, you really are an artist. 525 00:20:45,661 --> 00:20:48,361 I'm sorry I underestimated you. - Ah, it's okay, buddy. 526 00:20:48,361 --> 00:20:50,795 Oh, shit, it's the cops! 527 00:20:50,795 --> 00:20:54,195 I was always so bad at not getting caught. 528 00:20:54,195 --> 00:20:56,795 - ♪ Spend it fast as I can 529 00:20:56,795 --> 00:21:00,428 ♪ For a whaling song and a good guitar ♪ 530 00:21:00,428 --> 00:21:03,195 ♪ The only things that I understand, poor boy ♪ 531 00:21:06,361 --> 00:21:08,561 - This is technically art. 532 00:21:08,561 --> 00:21:11,128 Most people would never call this art in a million years, 533 00:21:11,128 --> 00:21:12,695 but if you really wanna-- 534 00:21:12,695 --> 00:21:17,695 you know, it's hard to argue that this is not "art." 535 00:21:17,695 --> 00:21:19,795 Is it supposed to look bad? 36914

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