Original subtitles

Oh, I think he's going to get the gold! Oh, it's been grabbed!

What a marvelous finish!

And Simcoe gets the gold medal!

There may be trouble ahead But while there's moonlight and

music and love and romance Let's face the music and

dance Let's face the music and dance

Nice. What the hell does that mean? I've met him a few times and seem to remember

him as a pretty decent guy. Hi, Sally.

It's Monday morning and the start of another week at the Olympic Deliverance

Commission in London.

Siobhan Sharp from PR company Perfect Curve has asked for a meeting with head

of deliverance Ian Fletcher. We've got 15,000 people in the NEC.

We've got Take That.

We've got Beckham. We've got Boris too now. Oh, no, really? Yeah, I know. I

tried. No, I said if he comes, they're going to have to sew his shirt into his

trousers first.

Her brief as head of brand for 2012 includes handling the Raising the Bar

scheme, which is intended to involve young people in the excitement and

inspiration of the Games.

Well, let's just look at our options. OK, our options are, we've got one

option here. OK, shall I just...? OK, sure.

With a major relaunch of the scheme at the NEC in Birmingham only weeks away to

coincide with the International Day for Youth, she's become concerned that the

person chosen as its public face may not be the best choice.

First of all, let's take positive on this. You want people to be inspired.

they will stay conscious first.

I've never actually been to Warwick before, so that's pretty interesting for

a start.

Meanwhile, the man in question, ex-Olympic athlete Dave Welbeck, is on

the road.

I was having a look on the internet, and apparently they've got a castle here,

which is handy. I might work that into the old presentation.

Great stuff.

After winning a silver medal in the 1500 metres in Sydney in 2000, he went on to

take silver again in Athens in 2004, before his career was gradually cut

short. That's very good, Dion. Come on, all the way. Fast legs. Let's go.

To be honest, I didn't know what to do with my life after I stopped competing.

All I knew was I wanted to put something back.

To feel that you're making the difference, you might be switching on

some kid out there whereby you completely changed the course of their

future.

In his role as official 2012 Olympic hero, it's his job to get out there and

spread the word about raising the bar to young people.

Today, he's come to St Peter's School in Warwick.

Morning. Can I help you? Yes, hi, Dave Wilbeck.

Oh, yes, welcome to St Peter's. I'll tell Colin you're here. Great stuff.

You found us all right, then? Yeah, yeah, no sweat.

Saying that, I did take a left too early and ended up at, is it Sainsbury's Home

Base? Right. Yeah, you know, in PC World, and I almost got siphoned back

onto the bypass up towards Leamington Spa.

Leamington. Yeah.

No, he's not answering. I'll try his mobile.

So I was like, oh, OK, this is interesting.

Not careful here, I'm going to end up at the castle. The castle?

Yeah, and where would I be?

The castle's in the other direction completely.

Right. It's in the centre of town. You can see it from the car park. Yeah.

So, no, apart from now, it's straight down the line.

Your colleague's already here. She's outside on the phone, I think. Oh, nice

one.

Oh, Colin, it's Carol. I've got Dave Welbeck here at reception.

Hey.

Hi.

For today's presentation, Siobhan has decided to make the trip up from London

to Warwick. I mean, you've got to know that raising a bar is at the heart of

what we're about as a brand. Right.

She's keen to see for herself just how high up Dave is managing to raise the

bar.

You know, it's out here in places like this that we need to be inspiring young

kids to say, you know, hey, do you know what?

This is cool. I can be a hero too.

Right, no pressure then.

And I think I'm right in saying that Dave is the only British athlete to have

achieved the feat of two middle distance silver medals at consecutive Olympic

Games. I think the first few times you do it, you get nervous, obviously, but

then you start to, you get into it.

But to be honest, as an athlete, you are a performer anyway, so it's pretty much

the same thing, really, except you're using your mouth instead of your legs.

Give it up for Dave Welbeck.

Thank you, that's... Well, first of all, thank you, Kevin.

Colin.

And, um... Hello, Warwick.

A friend of mine once told me that a good speech should begin with a joke, an

anecdote, and a... No. Should begin with an anecdote, a joke, and a laugh.

Well, there's an anecdote.

There's a joke.

And there's a laugh.

So what do we mean when we talk about raising the bar?

Okay, finally you should ask that.

What? I've gone to sleep there.

Are we just... Are we having a power nap?

Not bad actually, I just made it up. PowerPoint, having a power nap.

Great stuff.

Okay, so... Ah, okay.

Okay, we're good. Right.

So what do we mean?

When we talk about raising the bar, okay, well, it's funny you should ask

that.

Top question.

Now, we have all been... Oh, okay. That's gone on ahead now.

That's the thing about computers, isn't it? They're not... Some of them, they're

just... Okay, no, we're good. We're good. That's... Okay, right.

Okay, well, that's two false starts.

One more and I'll be disqualified.

I'll just explain that.

You're allowed three full starts, and then, well, you're not allowed three,

you're allowed two full starts, and then you're out. You're out of the race. You

are disqualified in running. I mean, just like in life.

Okay, good stuff.

When we talk about Olympic values, what are they?

Right, okay, just talk amongst yourselves for one minute.

He doesn't mean that literally, all right?

For many in today's young audience, it will be the degree of crossover between

the skills required to become the second best athlete in your field and those

required to be a public speaker that's the biggest surprise.

OK.

Right, OK, great, good stuff.

But what... So when we talk about Olympic values, what are they?

Well, here's one that I prepared earlier.

Friendship.

Friendship. Okay.

Now, being a hero isn't just about winning.

We could say it's not about being king of the castle.

Being a hero is about making new friendships wherever your castle may end

up.

Even if it ends up right here in Warwick.

Warwick Castle.

The Guy is a major disaster area. OK, well, I hear what you're saying,

Siobhan. Back in London, after having to leave Warwick early, Siobhan has gone

straight back to the Olympic Deliverance Commission.

With the forthcoming international concert for youth at the NEC very much

in mind, she's keen to share her findings about Dave Welbeck with Ian.

So we're committed to the concert. We're committed to Raising Bar being part of

that event. So these are the things we can't change. So why don't we focus on

the things we can change? Sure. We lose Welbeck.

Well, I'm reluctant to look at that at this stage. OK, that guy walks onto the

stage with his laptop with dead history. Period.

Well, but what if he didn't just walk out there with his laptop? Well, I don't

know. I mean, is there some sort of media training in the time available?

The guy does not need media training, Ian. This guy needs a complete oil

change. Right, so we know someone who can do that?

OK, sure. Good. Good.

It's a green beacon.

It's a symbol of our commitment to a One Planet 2012.

I'm sorry, it doesn't matter what it's a beacon of, if you haven't got any wind.

Meanwhile, elsewhere in the building, other wheels are turning.

If you look at a two-week period here over the last 10 years, you've got a

wind speed of less than 3 kph on a mean average of 8 out of 14 days. Yeah, but

that's like an average. That doesn't mean anything.

Yes, it does, actually. That's like saying the average height for a woman is

5'4", OK? How come I'm 5'7", then?

Well, that's just daft. You're never 5'7 for a kick-up. Head of Sustainability

Kay Hope is discussing plans for the Olympic Park Wind Turbine, or so

-called... angel of layton with head of contracts nick jowett and head of

infrastructure graham hitchens i'm sorry i really think this is important i

really think that no i'm sorry k i mean i'm all for saving the planet fine i've

no problem with that but this is like building a very expensive boat in the

middle of a desert well i'm sorry i'm from yorkshire it's difficult enough as

it is this is the one thing that makes sustainability visible yeah it's bloody

big if we lose that i mean what is 2012 about basically yeah you know yeah well

sport yep sport And stuff like archery and what's the...

Diversity.

I'm not going to let this go. I'm sorry.

Well, then we've got a problem.

Yeah, it's going to be a problem. Good.

Well, we agree then. That's what it is. Yeah, fine.

Yeah.

Seb, hi. How are you?

Oh, you know, pretty good, I think. You know, busy but happy, so that's all

good. Meanwhile, Ian has had a call from upstairs.

Yes, Friday week, the 17th, I think.

Well, we're not sure about Cheryl Cole yet Cheryl Tweedy yet, but we've

definitely got take that and Yes, he is coming.

Yes, his office called last weekend Well, we made that point but he's coming

anyway.

Oh Really?

Oh Well, that's great. That's fantastic No, excellent.

Absolutely Absolutely. Well hurrah for that Yeah, well Birmingham here we come

basically No, it's good. It's all good.

So what's the... Well, now he's coming to the NEC concert as well.

Right. Is that good for you? No, I mean, it's fine. Suddenly everyone wants a

piece of the Raising the Bar scheme. It's become a bit like having a

photograph taken with Johnny Depp, which is fine if you've got Johnny Depp. And I

like the guy a lot. We haven't got Johnny Depp. We've got Dave Welbeck,

which is somehow different. Yes.

Sally, you're a star.

That's fine. You're worse than trying to... Yes, I know, yes.

Should I say you're... Yes, could you, anything. That'd be great. Sure.

Sally knows more about me than I do myself.

Right. Not a problem.

Following her discussion with Ian, Siobhan has arranged for Dave Welbeck to

visit one of London's most innovative performance coaches.

Yeah, hi.

Yes, hello, it's Dave Welbeck. Oh, hi, Dave. Yeah, come on up.

Thanks.

Oh, Dave.

Hi.

How are you? Yeah, pretty good, thanks. Ah, that's cool.

Yeah, not too bad at all in actual fact.

Come on through.

Nice one.

Jason Topper originally studied as an actor at a number of well-known drama

schools in London.

OK, Dave, so, first of all, we don't need shoes.

Yeah, so let's say goodbye to those. Oh, OK.

Fair enough.

Goodbye, shoes.

He went on to audition for a wide variety of roles in radio, on stage, in

television and film, both here and in America, before realising that his real

vocation all along had been in the field of transformational personal

reprogramming. So, you tell me what you think we're going to be doing here

today. Right. Tell me what your expectations are. OK, yes. I'm hoping

you can give me a little bit of help on the old presentation front. Mm-hm.

And how are we going to do that?

Right, OK, well, I brought my laptop along, you know, with the old

PowerPoint. What I was thinking was I could do you a little bit of my... No.

No? No, it's not going to happen.

OK. No, I'm going to ask you to put that back outside in a moment because I don't

want it in this room.

We don't need it.

Right. But before you do that, I want you to do something for me. OK.

You're about to go to sleep.

Right. Am I? Blimey. No, no, no, no, no. Stay with me, Dave. Listen, yeah.

It's night.

You're about to go to sleep and you're beginning to slip away, but just on the

edge of your mind is all the stuff that Dave Welbeck worries about.

Right.

I mean, to be honest, I am pretty much out like a light most nights. Well, this

is stuff that he may not even be aware of. OK. No, but it is there.

It's just waiting for him to go to sleep.

Blimey. Yeah. Now, I want you to take that bad stuff... Mm.

..and I want you to put it in that bag.

Okay.

Sorry, I'm a bit... No, don't tell me what it is.

There's bad stuff here. I don't want it. Right, okay. I see.

Okay.

I'll just pop it in the bag. In the bag.

Okay.

Yeah, have you done that? Is it in there?

I think so, yes.

Okay, good, good, good. Well done, Dave. Now, I want you to take the bag. I want

you to put it outside the room. I want you to leave it there.

Right.

Right. Will it be safe out there?

Just because, aside from the bad stuff, I do have my laptop in there. It'll be

fine. And my phone charger.

No, Dave, it'll be safe.

Okay.

Okay.

First of all, okay, here's the thing. This is a totally impossible task.

Okay, what we're talking about here is a miracle.

Okay, but, you know, I've got no option.

Ian's like, you know, he's head of deliverance.

He's trying to keep everybody happy. You know, I get that.

So you've got one shot at this.

You need a miracle worker.

What are you going to do?

Well, I suppose you go to the... Well, you're going to find out who the go-to

guy is. Right. And then go someplace else.

Right, yes.

Yeah. Right.

OK, Dave.

Let's start by shaking these arms out, shall we? OK.

Get rid of some of this stiffness.

Right, very good. No, your arms.

Oh, yeah, OK.

The theories on which transformational personal reprogramming is based were

developed in New Mexico in the 1980s.

But Jason is convinced that they work equally well in present-day Shepard's

Bush. Slowly but surely, he is preparing Dave for whatever it is that might

happen next.

First of all...

Who are you seeing?

Dave Welbeck. OK, Dave Welbeck. Good. You are going to look at him for as long

as you want to. There's nothing he can do about it.

OK.

Now... ..tell me what you think he's seeing.

Right. Yep.

What do you actually mean?

Tell me three things that he really likes about you. Right. OK.

No, don't let him look away.

Nope.

Three. Yeah, three things about you that he's really jealous of. OK.

My nose.

Your nose? No, that's rubbish. No, no.

OK, OK, OK. I think he probably quite likes my trousers.

OK.

Yeah, because I bought two pairs of these when I found them and I've never

actually done that before. Do you know the thing that he likes about you the

most? The thing that he's most jealous of. I'd have to go with the trousers.

No. No.

You. Yeah.

What?

You.

That's the thing that he really loves about you.

Okay, what I'm asking us to do here is think laterally on this. Can I just

say... I don't think we should think naturally. I really don't think that

would be helpful.

Back at the ODC, it's Friday.

Kay's right to feel strongly about this. And we start from the position that

legacy is embedded as a core value in everything we do and are.

Legacy. Sustainability, obviously. Yeah, yeah, exactly.

Ian is hoping to find a solution to the wind turbine problem that keeps

everybody happy. Something that makes an equally bold statement about our

commitment to green energy but that isn't, in essence, a wind turbine.

Call me old-fashioned, but we've already got a biomass fuel energy unit in the

energy centre. Right. Oh, brilliant.

It's as green as hell and it's staring us in the face. OK, first of all, no-one

knows what a biomass fuel energy unit is. Right, basically... I don't want to

know, OK? OK.

You can't see it, you can't touch it, you can't smell it. If you're going to

be like that, you can't smell a wind turbine either. You can actually smell

biomass fuel.

A wind turbine is big, it's bold, it's sexy, it's a symbol of everything

sustainability should be. I don't care if there's no wind, I really think that.

Look at me, I can't say anything right.

He's actually in a meeting at the moment, so I imagine he's turned it off.

Meanwhile, Ian Fletcher's PA Sally Owen is protecting him from any unnecessary

calls.

irrespective of whether they're from his wife or not.

Yes, you can if you like, but I know he's got a pretty full day today.

I'm sorry, I can't, I'm afraid.

I'll make sure he knows you called, though.

Obviously, when the job's as big as this, you've got to be efficient.

But frankly, anyone can be efficient if they want it enough.

So what would you say is the most important part of your job?

Well, everybody wants a piece of Ian, but they can't always have it. No. I

suppose what I'd say is that in the end, it's my responsibility to make sure he's

happy. Right. I mean, that's quite a responsibility.

Yeah, it is, yes. But in the end, if I don't do it, no one else is going to.

Are they? No.

No, they won't. No.

OK, well, here's something.

It looks like we can't actually have a functioning wind turbine, but is there a

way that we could have a wind turbine that functions as a beacon for

everything a wind turbine stands for?

Yeah, that's... What?

Right, I'm so young enough to run that by me again, I'm afraid. You mean like a

giant installation piece? Well, exactly.

So it'd be exactly the same, except the thingies wouldn't go round? Yes, or you

could perhaps install a motor or... What, a powered wind turbine?

Well, I'm just... You run it off your biomass energy unit, yeah? Right.

I mean, everyone's a winner.

OK. Well, there you go.

Yeah, I mean, it's obvious.

Mind you, it's probably wrong.

I've been doing quite a bit of thinking since I met with Jason.

Quite a bit.

I think he was onto something.

Meanwhile, Dave Welbeck is on his way to another school, this time in

Basingstoke. And he's something of a changed man.

I'm not going to use my cue cards.

I'm not going to use my PowerPoint.

Dave Welbeck is loosening right up.

This time, both Siobhan and Ian have made the journey from London to see if

Dave's work with Jason Topper has been successful.

Hi, guys. Hey, Dave. Hey.

Thanks for coming again. No, you got it. You know Ian Fletcher, head of

deliverance?

Oh, yes, look. Ian Fletcher, head of deliverance. Right, wow, yeah, yeah.

Excellent. Wow.

Wow, you guys, this is... Wow, I mean... Good. Well, great. When I arrived and I

saw Siobhan but also Ian Fletcher standing there... Let's face it, this

is... To be honest, I was almost quite moved, to be honest.

Silver. My apologies, Dave.

It's like running in front of your home crowd, whereby you literally fly.

Well, not literally, obviously, but in actual fact, you literally run faster.

Or at least you literally feel like you are. So, without further ado then, I'd

like to introduce Dave Welbeck.

Dave.

Thank you. Thanks, guys. Thank you.

Thank you.

So, well, first of all, thank you.

Thank you.

OK, great stuff.

So, hello, Basingstoke.

A good friend of mine once told me that a good speech

should begin with a joke, an anecdote and a laugh. But I'm not going to bother

with that today.

In actual fact, I think that might have been the other way round. But that

doesn't matter.

Okay, it was the other way round. Who cares?

Who can tell me what raising the bar means?

Anybody?

Raising the bar?

Okay, so, but... We all have our own personal bars in our lives, don't we?

But no, but if you're a high jumper, then you're actually...

Do we have any high jumpers with us here today?

Any high jumpers?

No. But you are trying to jump over an actual bar, like a real solid metal...

Well, it's not metal, obviously. It's probably some kind of plastic or some

kind of graphite compound, I should imagine.

And the higher you jump, the higher you have to... Unless you raise that bar,

then you're never going to get over it.

But that's all very well and good, but how are we going to achieve that?

When we talk about Olympic values, that's what I'm going to do now, okay?

But what is friendship?

Anybody here have any friends?

Anybody?

Yes? Excellent.

And what's your name?

Naomi. Excellent.

Very good. Naomi. And where do you live, Naomi?

I don't want to know that, obviously.

Back in London, Ian and Siobhan are already busy considering their options.

There's Louise Richards.

Right. I mean, she's perfect for raising the bar. She's real smart, she looks

great in heels, and the absolute key thing she has going for her is she's not

Dave Welbeck. Yes.

What's she been doing?

Great question. With only nine days to go before the international concert for

youth, They know that if they're going to make a decision, they need to do it

now before they run out of ex-athletes. What is it? She won?

What did she win? Oh, Jesus, Ian.

Give me a break, I'm not Nostradamus. Oh, OK, 400 metres, hurdles, Athens.

Right, exactly, exactly. What's not to like? Well, no, look, you're right about

this, Siobhan. Well, duh.

I mean, I feel we've tried with Dave Welbeck, we've given him another chance.

And the guy sucks.

Well... He went out there, he totally ate a car. OK, well, whatever. But, I

mean, and I'm clear on this, I'll action this, but I'm not going to just sack

him. Right. No, he's a really wholehearted guy, you know, he tries

hard, he never gives up. Yeah, yeah, yeah. OK, so I want to see if we can

find something else. Yeah, yeah, no, I get that, I'm totally cool with that.

Yeah, yeah, so, I mean, what about the Paralympics? Yeah, that's cool. Because,

you know... You kind of think, how much damage could he actually... Yep, it's a

good area. Was there anything in the whole cultural olympiad area? You're

killing me.

No, okay, I just had to say it.

I mean, you know, in a way it's a shame that raising the bar is all about young

people. Right.

We don't have a scheme to inspire old people, do we?

Nope. Nuh-uh.

Like any team, this is a team made up of people with very different strengths.

I'd say Siobhan's key strength is that she's absolutely 100% committed to the

principle of being right about things.

Right. How do you feel about that? Well, it's my job to manage and harness that

commitment. And how do you feel about that?

Yes, I mean, it's not my job to have feelings about it. I don't think that

would be particularly helpful.

And in Siobhan's case, it would be pointless anyway. She's very clear about

not wasting time on things like, you know, listening.

It's another week.

Dave, hi. Hey, hi.

Sorry to keep you waiting.

No worries, not at all.

Huge, isn't it?

Yes, it is.

Come on through. Yeah, nice one.

Ian and Siobhan have invited Dave Welbeck in for a meeting.

Siobhan, you know, of course.

Yes, of course. Hey.

Have a seat.

Oh, nice one.

They've got a carefully thought-through proposal to put to him. Here's another

statistic for you. By 2030, over 60% of us will be over 65.

Right. This is a huge constituency we're talking about. Here's the thing, Dave.

What we want to say here is that old people are our future.

Nice one.

Well Fit is a new campaign aimed at encouraging the elderly to get involved

in the excitement and inspiration of the Games.

Yeah. I mean, it's like my parents. They're both in their 60s. OK.

Don't think of them...

as old at all exactly 60 isn't old anymore and that's what well fit is all

about the point is your parents are absolutely typical well i don't know

about that you'd have to meet them well my mum's pretty wacky to be honest is

she yeah she's out there right well dave all i can really say to you is that this

is a major campaign for us and when we sat down to draw up a list of people who

could possibly front it we only wrote one name on that list

right it was yours well yes

Wow.

I don't know what to say. I guess we can kind of think of this as a more senior

position, if you will.

I will.

Like I say, you'll want some time to think about it.

What about raising the bar?

Well, yes. Because I don't want to let people down. Of course not.

I mean, I could maybe do both.

Well, no. I think we feel that would be beyond the call of duty.

Yeah, I don't mind that.

Well, we've thought about this long and hard, haven't we?

And really, we're resigned to the fact that if we lose you to well fit, we're

just going to have to find somebody else for raising the bar.

Right. It's been a very difficult decision for us, obviously.

Yeah. Well, hey, like I say to my guys at the Academy, you know, the easy stuff

is easy. It's the difficult stuff that's difficult.

Yes. Way to go.

I think it's a pretty good outcome, all things considered. For Ian, meanwhile,

all things considered, this has been a pretty good outcome.

Without Dave Welbeck, we'd never have got to well fit.

Do you feel you've been honest with him?

Honest? What do you mean by that?

I mean, it's not really a promotion, is it?

Well... Not really.

Let's say you've got an athlete who's entered in a particular event, but he

keeps losing, OK?

All we've done is we've entered in a different event in which he stands a

much better chance of winning.

Right. Okay.

I mean, I'm still gobsmacked, to be honest.

To be honest, I can't believe it.

For Dave himself, there's barely time to think straight before settling into his

new role.

I mean, to be honest, when I first started this, I didn't think I could do

it. Didn't think I had it in me.

When I was training, we used to talk about, you can only believe it if you

can achieve it.

I never used to... No, wait, it's the other way around, isn't it?

You can always achieve it if you don't... You can never believe it if

you're not. Anyway, it's when people start to believe in you, that's when you

believe in yourself.

Yes. And that's when you realize, I'm Dave Welbeck.

For me to make that kind of journey, I can't tell you.

this has been a personal journey he may not know exactly where it's going to

take him yet but through hard work sheer determination and other olympic values

he's surely getting closer to finding out okay so showtime yeah

great stuff hi

There may be trouble ahead, but while there's moonlight and

music and love and romance,

let's face the music and dance.

Let's face the music and dance.