Original subtitles

I can't sit still, Luna.

I need to find a way to get more customers.

Airlines, tuxedo rental places,

they're taking prostitution everywhere.

I've been subpoenaed.

I lost all my money in a poker game. I got nothing left.

-You lost 70 million? -No, $7,000.

-There's no tennis. -Why?

We can't do any of that anymore.

-This water costs $70. -It's a luxury brand.

The wine, the room, the dinner...

everything had cost more than Karin herself.

How much do you think this water costs?

Karin, you called us here to ask this?

-Go straight to the point. -I'm doing exactly that.

How much do you think it costs?

Five reais?

No. Apparently it's more. Ten?

Seventy.

No way.

This is a luxury brand water.

The bottle is from a famous designer.

-And what does it taste like? -Try it.

It tastes like water.

Just water.

-But it costs seventy reais. -That's stupid.

It's not stupid, Luna. It's what we have to do.

What?

We're doing it all wrong.

If these guys were selling water, just water, they'd be charging...

what you really thought, five dollars max.

But it turns out they do a lot more than that.

They sell the desire of drinking an exclusive water...

the status of ordering it...

the power to experience a water that few can.

And what have we been doing so far?

What have we been doing so far?

We are selling sex. Only sex. Nothing but sex.

Sex is worth what? Eight hundred reais at the most.

The same way a bottle of water can cost seventy...

sex can cost what... Fifteen, twenty, thirty thousand reais.

We need to change the focus and become a luxury product.

Almost unattainable objects of desire that few can afford.

But all dream of having.

Just a little question. How can we do this?

I don't know. But the first step is to leave the market.

-Leave the market? -We need to stop taking calls.

And then come back with another price...

another clientele, all different.

How do we stop? We already have very few customers.

Are you crazy?

I'll take it, Sonia.

-Hello, is this Karin? -Yes.

Are you free today at 5 o'clock?

How about tomorrow?

Look, I'm sorry but I have no dates available.

You lost it, Karin.

I was sure then that Karin was wrong. Completely sure.

How could we make more money by not working?

It didn't make any sense.

And we had no idea how to turn into a luxury product.

I cannot stay here and sleep all day.

We're talking about market repositioning.

When we do that...

we got to remember what is most important...

But... where I least expected to learn something...

I found out that Karin could be right.

Question!

A possible solution came up.

What is the best known case of brand repositioning in the country?

Repositioning?

Come on, guys, let's go back to the 80s.

During the 80s and early 90s,

Havaianas were a common product...

like a cheap basic thing.

Then in 1994, Alpargatas decided to reposition the brand.

Why? To attract new customers, increase the price and...

of course, to have a much higher profit.

They first launched a distinguished line..

a colorful design to attract new customers.

That was very important to the brand.

So I told them about Havaianas.

Havaianas had managed to reposition their brand...

just how Karin wanted to do.

Now I was sure, really sure, she was right.

You should pay more attention in class.

As we thought about how to get rich in real life...

Oscar lived his fake rich life.

But not for long.

Stop! Show me your hands! Show me your hands!

I told you a thousand times. I live here.

This home is sealed by the courts. No one lives here.

It's going to be auctioned next week.

I know that. But Alexandre Gouveia, the prosecutor...

He gave you the key while the house was sealed.

-You said that a thousand times. -Yes, good thing you understood.

Alex is not allowed to give away any key.

Look, I'll do this.

I'll pretend there was no one here.

You get out of here now. Agree?

You're the boss.

Can I at least get my clothes?

-Will you take that? -Sure.

Hi?

Yes, let him up.

No problem.

Who is it?

-Oscar. - Oscar? And you let him up?

-I did, why? I couldn't? -Karin!

Why? What's he doing here?

I have no idea! I thought I'd never hear from him again.

Look...

Not that he deserves.

It looks good.

It's more for me, anyway.

-So I'm leaving. -No, you stay!

Did you miss me?

No. What are you doing here?

I was in the neighborhood, and I decided to say hi.

Oscar, I know you. You didn't come to say hi. What do you want?

Seriously, I missed you.

-And these bags? -They also decided to say hi.

No way, Oscar.

Okay, I've been kicked out.

I have nowhere to stay, and can't pay a hotel.

-Want me to sleep on the street? -Oscar.

I know we're no longer together but any couch will do.

Are you kidding?

-Who's she? -Karin. My friend.

Hi, Karin. How are you?

I wasn't going to look you up. But I went to see a friend...

who owes me money. He wouldn't let me stay!

You know what I call that? Ungratefulness.

Do you mind if we continue the conversation in here?

Come on in, but leave those bags there.

Could I get a glass of water?

Could it be chilled?

Ask a friend for help. A homeless shelter, whatever. Here, you can't.

Just a few days. I help you pay the bills.

Yeah? With what money?

You give me the money, and I'll pay, no delay!

No way, Oscar.

You shouldn't be inside, let alone in the kitchen...

Excuse me, just go on. I'm just getting coffee.

I'm a good person. I'm a good person.

I don't take long showers. I take out the garbage every day.

I don't like doing dishes, but I can dry them.

I can organize the whole pantry.

Oscar. No use in insisting. No way.

Luna, when we dated you were...

-Luna, wait. -What?

-Let him stay. -Yeah!

What?

-Let him stay, I had an idea. -Are you crazy?

-He can help us. -How? He's got no place to stay!

That is not true.

But he can pretend he's a millionaire.

-He can fool anyone. -That is true.

Oscar, listen...

You'll go to some companies using any excuse.

Good afternoon, I have an appointment.

You know, like to introduce a project...

propose a partnership, anything.

If what Luna told me is true you can easily fake it.

Then you arrange a meeting with the executives...

only with the higher-ups, the powers that be.

Talk with the guys, let them at ease.

When you get closer, you casually talk about us.

Say you know three incredible exclusive girls.

Let them get rather curious. Get it?

Sure. In a half hour conversation, I turn into a childhood best friend.

Hello, how are you?

You have exactly two minutes to summarize your project.

Starting...

now.

-Hi, I'm Claudio. -Pleasure, Oscar.

The directors had a last-minute issue...

and asked me to meet with you.

You're not one of the directors?

I'm assistant to the board secretary.

But you can tell me about your project.

I'll let them know everything.

Good afternoon.

-How are you? -Oscar, right?

Sorry for the delay. I'm Arthur, marketing VP.

-This is Raul. -How are you?

-And Pedro. -Hi, Pedro.

So, what you got for us?

I have a great offer, Raul.

Oscar finally had the opportunity he expected.

I heard you guys are interested in some lots.

I've been in this for 15 years.

And when he has the chance, he convinces anyone.

Of anything.

I can facilitate the purchasing for you.

So, what do you think?

Undercover marketing. Ever heard about it?

A cell phone company hired 50 actors...

to promote their new phone.

They went out to the city, pretending they were tourists...

asking people to take pictures with the cell phone camera.

-You're not listening. -No, I am.

You're talking about actors pretending to be tourists.

They ask people to take pictures with the camera phone.

What else did I say?

It's extremely rude to listen to everything people say, right?

Really? Then I won't hear what you have to tell me.

No, wait. It's serious. I brought you here because...

-because it's a serious thing. -You didn't say it was serious.

But it is. It's a catastrophe. A tragedy. An earthquake.

Are you serious? What is it? What happened?

I screwed up, Joana. It finally happened.

I thought it'd never happen. But it did.

-You're sick? -I wish I were.

It's worse than that. Much worse.

What can be worse than dying?

I'm in love.

Augusto, come on.

I'm all concerned, and you clowning around!

It's no joke. I met this girl and I can't stop thinking about her.

It's worse than when I had É o Tchan replaying in my head.

Like yesterday I watched Sleepless in Seattle on TV.

And I cried.

I shed tears. Seriously. I'm full of feelings.

Where is this going go? All I need is to write poems now.

Good for you, now you'll know how it is.

Cut it out. Don't scare me.

-Are you dating? -No. Not yet. I got her number.

But I don't know if I'll call.

-What? Call her. -What am I gonna say?

I can't believe it. Weren't you the one...

who would take any woman you wanted to bed?

But it's different now. She's different.

She is marriage material. I can't handle that.

What do I do? You are a woman.

What does a man have to do for a woman to fall for him?

I don't know. There's no rule.

If she wants you, anything goes.

But if she doesn't, nothing works.

Take her out to dinner.

But not to those old restaurants you think are good...

just because they are expensive. Take her to a different place.

-Surprise her. -Okay.

And make her laugh too, women love a man with a sense of humor.

I know.

And another thing that doesn't seem important, but it is.

Praise her clothes, you know?

Make her realize you noticed and paid attention to her.

-Anything else? -Write a poem.

Let's scramble them.

That's good. So, who will go first?

Artur.

Artur, let me see.

I'll go first, I know everything about Scotch.

This is eight years, for sure.

Twelve.

Eighteen.

No, she's older.

You won't find cellulite on an 18-year-old.

Cellulite? Where do you see cellulite?

The girls here are crummy.

Come on, there's some hot ones here.

You guys know nothing about women.

-What do you mean? -Let me tell you something.

Few have heard. But there are three girls.

I've been out with them. You have no idea.

Dissatisfaction is a permanent trace of the human being.

But sometimes Karin took it too far.

Who cares if Oscar is spreading the word?

It's not enough. We need to do more.

Girls, listen to this. The rich people's world.

Nolita Soares will throw a party for a thousand guests...

with exclusive waiters to serve her dogs.

"Mini rack of lamb served for small pets."

I swear, it's here.

If Oscar spreading the word is not enough, then what is?

We gotta find a way to be more noticeable.

Of course, because of Oscar, everyone will know our names.

But no one will know how we are.

I don't believe it. Her poodle clothes are more expensive than mine.

What if we put our photos on a website?

No, not at all.

We don't want to be a myth. We can't have a website.

But what else can we do?

Look, Ellen Jabour will wear a dress...

embroidered with more than 230 pearls.

-Seriously? -Yes.

"The dress was made by designer Walcyr Freire...

exclusively for the party."

-But guess what. -What?

-I have an idea. -Shoot it.

-We will become famous. -But what's the idea?

-I'm not saying it. -Just say it.

Only if you make me Oceano Azul's new partner.

No, no, Magali!

What?

-I can't believe it. -You blew it.

We were going to invite you today.

-It was supposed to be a surprise. -Really?

Yes, but you always invite yourself before.

So... I'm a partner?

I always wanted to be a member of something.

-Now tell us what was the idea. -Speak up.

No. I'll do better. I'll put it to practice.

You will not regret inviting me.

I need a badge.

Can't stay in that line in the lobby every time.

-How was it? -Great, they were excited.

You say that every day. But no one called.

Not even today? I don't understand.

When I spoke about you they got super excited.

Tell me what you told them.

That you are three beautiful girls.

I went out with you and never had so much fun.

A bit expensive, but worth it.

Maybe that's it. They don't want to spend so much money on a girl.

That's not it. They said it. They spend a fortune on that.

I think I know what happened.

You can't say you went out with us. Just say...

Three girls.

Karin. Luna. Magali.

Beautiful. Almost inaccessible.

I've tried, never could.

They only go out with the cream of the crop.

We are the cream of the crop.

Remember the Summit of the Americas?

It came close to an international conflict.

All presidents wanted to go out with them.

-Then give us their number. -Sure.

You can try.

Can't hurt.

You know how long I've been trying?

Hello, dear. How can I help you?

I'm looking for a party dress.

Are you thinking short, long...?

Actually, I really like the dresses Walcyr makes for Ellen Jabour.

I don't know, would he have something like that?

Sure. Let me show you.

Look. This one Ellen wore at Moises and Lily's wedding.

It would look great on you.

This one too, a different style. I don't know if you like it.

They are beautiful. But I don't know...

Don't you have something more trendy?

Something not in the market yet?

You want to know Walcyr's secret?

He's actually working on a new dress for her.

But she hasn't worn it yet, so I can't show you.

That's too bad. When will she wear it?

-This weekend. -At Nolita's party?

Are you attending that one?

No. My party is in London in two weeks.

A tribute to the Brazilian ambassador.

Really? I think I heard Walcyr talk about that party.

I'm so nervous, the British royal family will attend.

Really?

Anna Wintour of Vogue will attend. Even Beckham.

I see...

I wanted to wear a dress by Walcyr. That's sad.

Give me a minute. I'll talk to Walcyr.

Stay here with Monique.

Good.

I think the dress I'm making for Ellen...

would be perfect in that little body.

Why don't we try it?

Your party in London is in two weeks, right?

So, follow me.

Before I forget, this is for you.

-What is this? -My electric bill. For you to pay.

Since Oscar moved in, my bill has tripled.

And he's only there because of your idea.

So, it's your responsibility.

If it had worked, you'd be thanking me.

If it had worked, I'd be with a millionaire...

instead of sitting here wasting my time.

It must be Oscar saying how excited the guys are...

Oceano Azul, good afternoon.

I'd like to make an appointment.

-Sure. What's your name? -My name is Marcos.

A friend of mine gave me your number. Oscar.

Just a minute. It is an executive, a friend of Oscar's.

When would you like, Marcos?

Do you have time for this Wednesday?

Marcos.

No, unfortunately we're not taking new calls right now.

What do you mean?

Our schedule is full for the next three months.

Karin, for God's sake!

Three months?

You know we only see a few clients per month.

And our schedules are busy.

And what if I pay more? Maybe seven, eight thousand?

No, sorry. But here's what we can do.

Leave us your number. We call you in case there's a cancellation.

-Okay. Thank you. -You're welcome.

Karin, are you crazy?

He was dead sure he would get an appointment.

So was I!

Look, aren't we trying to become a myth?

I couldn't give in on the first call.

He would think we are too easy.

-Six thousand reais. -Actually, he offered eight.

-Eight thousand reais! -Take it easy, trust me.

Truth is I was getting tired of trusting Karin.

That night, Magali went a step further to advance her idea.

She needed an invitation to Nolita's party.

So she called the city's main promoter.

Problem is people fight for an invitation to this party.

I can't get one.

I couldn't even get one for my girlfriend.

How many invitations do you want?

And we kept telling the millionaires the agenda was full.

Well, unfortunately no.

But if you want to schedule for the next three, four months...

Sure. No problem.

I WANNA TRY A NEW PLACE. ARE YOU FREE TONIGHT?

Karin accepted Augusto's invitation.

She was happy to have a friend to talk to from time to time.

And I didn't know what to do with so much free time.

-Are you doing something tonight? -No. I'm staying home.

So will I.

We could come up with something to do together.

Thank you.

Good evening.

-Good evening. -Good evening. How many people?

-I made a reservation. Augusto. -Just a moment.

I've never seen a blind host.

Do you know how our restaurant works?

I read about the restaurant you have in Moscow. Do you know?

Our restaurant was created with the intention...

of intensifying the palate sense.

That's why our guests dine in complete darkness.

Really?

All our staff are visually impaired, except the chef, of course.

And to avoid accidents, all servers wear bells on their shoes.

What if I want to go to the bathroom?

Just tell one of the servers, they'll lead you to the restroom.

-And there's light in the restroom. -That's good.

Martha, Martha.

Marta will lead you to the waiting room.

You will stay there in dim light until your eyes get used to the darkness.

Any questions?

-Enjoy your dinner, then. -Thank you.

-Enjoy your night. -Thanks.

This place is unbelievable.

It has been a very successful concept around the world.

It's awesome. You know what you should do?

-What? -Bring your loved one here.

-Think so? -Yes.

I hope they don't blind me with the check.

I don't even want to see the check.

You are so silly.

Good evening. Please form a line behind me.

I'll be taking you to your seats.

Let me play.

My dad has a lot of stories.

A good one is when he became known as Earl of Fleury.

Earl of Fleury?

He came from Portugal when very young.

My dad had no money. He arrived with a suitcase...

a checkered suit, a pair of shoes...

and a picture of my grandmother, that's all.

Every Thursday he ate lunch at the same restaurant.

It's your turn.

With what money?

He saved money all week and went there on Thursdays.

He sat at the same corner table, and always asked for a Manhattan.

Every Thursday. One Thursday he didn't go.

Then the host received a phone call, from a strange man.

"Please, may I talk to the Earl of Fleury?"

And he goes, "Sorry but there's no Earl of Fleury here."

"What? A gentleman, he goes every Thursday...

sits at a corner table, orders a Manhattan."

And the host, "Yes, yes.

Sorry but unfortunately the Earl of Fleury didn't come today."

Now imagine the following Thursday how he was treated.

Everyone thinking he was an Earl.

I think it took ten years for people to realize he had no title.

My father worked at a clothing store.

Smart of him. Did he make a lot of money with scams?

No. My dad was a romantic.

He scammed to be treated well, to have a good life...

to buy things for other people.

He died penniless.

This is my only heirloom, a game of dominoes.

-And a talent for lying. -Look who's talking.

-It's your turn. -No, it's not. I've played.

Thank you.

Your ticket, sir.

I have my driver.

It's okay, but you may need this.

Excuse me.

Hi, Walcyr, how are you? I didn't know you were coming.

Come here. Come!

-What is it? -I ask you!

Why are you wearing that dress today?

My trip to London was postponed.

And you decide to wear it overhere?

I'm just staying a little bit.

I have another party later, no one will notice.

Not even a little bit. You're not going to this party!

What do you think the place looks like?

I think it's chic, very few tables.

Like a French bistro, you know.

I think it's like a dive in a corner.

Graffiti all over the walls. Posters of naked women on the walls.

But the guys are smart.

It's a great way to save money on decor.

-It's tasty, you wanna try? -Yes.

Just careful you don't poke my eye.

-Wait, where's your mouth? -Where is your hand?

It's here.

I forgot to say, you're beautiful in that dress.

You don't know what I'm wearing.

-Of course I do. -I doubt it.

You're wearing a silk garnet blouse...

with black embroidered sleeves.

Pallazo black pants...

silver shoes...

and a chain with a stone pendant.

My goodness, I never thought...

What was that, Augusto?

In my days, it was called a kiss.

That was your mouth, right?

And I believed when you said you were in love. How naive of me.

But I am in love.

-I can see. -With you.

For God's sake, Augusto.

Joana, I even memorized the clothes you're wearing.

I think we better get the check.

Your dad taught you how to scam?

No. He died when I was still a kid.

People used to tell me about his cons.

And I began to come up with my own.

Tell me one.

You wanna hear one?

Okay, I'll tell you my first one.

-All right? -Sure.

On my street, there was a boy, Pedrinho.

We called him Zoio, he had a glass eye.

And we started to scam stores together.

We entered the store together but pretended not knowing each other.

Suddenly he faked he'd lost his eye.

But it was in his pocket the whole time.

People started to try to help him and no one could find it.

Then he talked to the manager.

"I can't find it. I'll leave my number...

I'll pay $100 reais to whoever finds it. And he left.

-How old were you? -I was about fifteen or so.

But I wore a suit and tie to look older.

Right, no one would believe you were older.

They did. They really did.

So I pretended I'd found it and told the manager:

"I found the glass eye, I heard the boy...

please give me his number, I'll call him."

I think we did that in twenty stores.

One manager gave me the number.

All the others paid thirty, forty, fifty reais for the glass eye.

-Very good. -A tiny con.

Your father would be proud.

-You think so? -I'm sure.

Excuse me. Is there a side entrance?

No. That's the main entrance.

-Not a service entrance, nothing? -Yes.

But it remains locked during the party.

Nice try. But you won't prove your theory on me.

Joana, I told you I'm not doing it to prove...

I can take the woman I want to bed. I don't need to prove that.

I know I'm a challenge for you...

but I won't be your trophy. This time you lose. Face it.

Joana.

-What do you want me to do? -Nothing.

Another thing, my shoes are black, not silver.

Is it locked?

-Would you call a cab for me? -Right away.

Hi, my love.

Good evening, your invite, please?

I just went out to smoke.

HUGE GAFFE IN HIGH STYLE ELLEN JABOUR

AND OCEANO AZUL'S PARTNER WEAR SAME DRESS

Incredible, Magali!

Awesome!

Huge photo.

You look beautiful in that dress.

You should see it after Walcyr gave the finishing touches.

With his nails, he tore it up. I looked super sexy.

But, wait... What color were your shoes?

Don't even! I knew it wasn't going to be good.

Was it romantic? You didn't like it at all? Not even a little?

That's not the issue. The issue is he's doing that...

To take you to bed. I don't know, Karin.

I think it's more than that. He's so determined...

Augusto dyed his hair green to win a ten dollar bet.

This effort doesn't mean anything.

-You didn't answer me. -What?

You didn't like it? Not even a little?

Karin! Come see this.

-What? -Look.

Magali! That was your mysterious idea?

The new partner of Oceano Azul showing up.

Right timing too.

-Hello. -Marcos?

It's Karin, from Oceano Azul. How are you?

Karin. How are you?

I'm calling because we had a cancellation today.

So we have an opening at seven o'clock.

Today, Karin? I have a meeting at seven today.

Unfortunately, that's the only time we have.

No, wait. Look, Karin, I really can't.

I have a very important meeting, unavoidable.

I understand. It's a shame.

Can't we schedule it for tomorrow?

As I said, we only have an opening three months from now.

What happened today was unusual.

That's too bad.

Today I really can't.

All right, then. See you, bye.

Bye.

Karin, I couldn't do it so level-headedly.

-Neither could I. -You don't have a heart, Karin.

Sometimes it's better to have patience than a heart.

Hello, Marcos.

Hi, Karin, well, I'm going to find a way here.

Is 7 o'clock good? If it's still possible...

Oscar, yesterday was one of those moments...

to be remembered for life.

Much how when I had knee surgery. But in a good way.

So, it was worth it?

It was worth every penny. Each real.

Each ten, hundred and thousand reais.

I'm next. In four months.

Great. Great.

And since we're talking about thousands of reais, Oscar...

actually millions, I have here a letter of interest ready for you.

And then, with his heart aching, Oscar came up with an excuse...

to undo a business of millions of reais.

So, how was it?

The hardest thing in the world. They are ready to do business...

and I have to let go of my commission.

But it was all a lie, you had no business.

But it hurts anyway.

Do you have plans for the upcoming weeks?

No, but I'm guessing you already planned it all for me.

A list of 50 companies. I highlighted the best ones.