Original subtitles

Narrator: This is the story of america

Seen in color for the first time.

Early in the 20th century

Americans start to work less and to play more.

And time off makes a new way of life possible.

Man: And don't forget, men,

Today is the day we're gonna win!

Narrator: Kids start going to summer camps,

And any girl can be miss america.

Woman: I'm so excited, I don't know what to say.

Narrator: Free time becomes big business.

Everyone's taking part.

[gunshots]

[laughing]

Man: My name's macbeth!

Narrator: Spending millions just to have fun.

This is the story of america at play

As you've never seen it before.

♪

John f. Kennedy: I want us to recapture that...

♪

♪

Narrator: 1905, new york city.

An early film by thomas edison follows a group of schoolgirls

To the real-life hottest ticket in town.

Brooklyn's coney island,

Home of america's earliest amusement parks...

And some of the first places where big profits are earned

From fun and entertainment.

Thousands pour into coney island,

Where thrills at three parks await those who can pay.

At dreamland, exotic camel rides pass giant water chutes.

♪

At steeplechase park a 25-cent entry fee

Buys access to 25 rides.

What this rolling barrel lacks in safety harnesses,

It more than makes up for in fun.

The top attraction at steeplechase:

A gravity-powered wooden horse race.

They'll have to wait another 22 years

For the cyclone rollercoaster to open.

And at luna park, 250,000 electric lights

Make it brighter than the manhattan skyline.

As the fame of coney island's parks spreads across the nation,

So, too, does the entertainment business,

Which it's helped to create.

A business that's about to get a new jolt of energy...

From sports.

[hammering]

June 1910. Reno, nevada.

300 workmen are constructing a 22,000-seat arena

For the fight of the century.

It's the first time a boxing venue is built

To house one single fight.

Former champion jim jeffries is back in training.

And it's not just for the $101,000 purse.

He's got something to prove.

His opponent is the current world champion,

32-year-old texan jack johnson.

Two years earlier in sydney, australia,

Johnson beats tommy burns

To become the first black man to win the world heavyweight title.

But the idea of a black world champ

Upsets white america.

Jim jeffries is quoted as saying he's fighting

To prove that a white man is better than a negro.

The fight is so significant

That in an era when filming is still rare,

Even the buildup is captured.

20,000 people from all over america

Have the time and the money to flock to reno,

Paying 10 bucks and up-- around $240 today.

And on the 4th of July, 1910,

An almost entirely white male crowd fills the stands.

Jeffries, billed as the great white hope,

Refuses to shake johnson's hand.

Jeffries starts aggressively.

But johnson is a superior fighter.

♪

And jeffries soon tires.

In the 15th round,

Jeffries is knocked down for the first time in his career.

[cheering]

And then put through the ropes

Before he finally quits.

Jack johnson is victorious:

Undisputed as heavyweight champion.

But reports of his victory lead to claims of a fix

And to violence against black americans.

The fight footage becomes

One of the year's most popular newsreels.

But fearing it's inflammatory,

In 1912 congress bans the interstate transport

Of boxing footage.

Nonetheless, the footage makes johnson

One of the first national sports celebrities.

His high profile reflects the increasing importance

Of sports and leisure,

In an era when americans have more free time and more money.

In 1916 federal laws begin to limit working days

To eight hours.

Now, ordinary american families will have more time

To relax and play together.

Time that many parents want their children

To spend in an organized and healthy way.

[cheering]

The girl scouts preach that exposing girls

To the right leisure activities builds character.

The group's founder, juliette gordon low,

Is a trailblazer.

She recognizes film's potential to promote the organization.

In 1918, she commissions a dramatized documentary

Entitled "the golden eaglet."

It tells the story of margaret,

Who discovers the benefits of the girl scouts.

She learns to spend her free time in a meaningful way

By developing skills like caring for the sick

And even solving a violent crime!

♪

The film features one of the earliest portrayals

Of a summer camp...

A brand-new experience for thousands of american kids.

By 1925, the girl scouts pioneer female camping

With 300 locations.

Parents pay around five bucks per week--$120 today.

The number of boys' summer camps

Rockets from fewer than 100 at the turn of the century

To more than a thousand in 1918.

Camps for both sexes try to build self-reliance

By exposing kids to values thought to be fading

In an urban world.

They promote an american identity shaped by teamwork...

A concept that for one group of citizens

Is especially appealing.

This semi-pro baseball game is filmed

In fresno, california, in 1924.

[bat cracks]

The players on both teams are all japanese americans.

Taizo toshiyuki, seen here on camera,

Films their lives

In these rare and never-before-seen home movies.

His friend, hisatoro nakagawa, has two sports-crazed sons,

Johnny and toshio.

They are second-generation americans, known as nisei,

Born in the u.S.A.

The nisei see sports as a way to americanize

And win the respect of their white neighbors.

Man: Run, run, run!

[crack]

Narrator: They build a thriving baseball community,

Including their own semi-pro leagues based on the west coast.

Johnny plays for the fresno athletic club,

Filmed here in a nisei league game.

His hitting wins him a nickname: The "nisei babe ruth."

Even though the nisei are shunned by the major leagues,

The game's big stars come to them.

In 1927, lou gehrig and babe ruth play in fresno

As part of an off-season exhibition tour.

Johnny helps gehrig's larrupin' lous

Beat ruth's bustin' babes 13 to 3.

[crowd cheering]

Johnny's brother toshio focuses on football.

He's nicknamed "dyna," short for dynamite,

Because of his powerful tackling

In games like this one, at fresno's firemen's ballpark.

Although football may trail baseball in mass appeal,

It's the sport of america's elites.

And for the ivy league universities, it's a gold mine.

The harvard crimson team has dominated college football

Since the 1880s.

Harvard stadium in boston holds 42,000 paying fans,

Making the university $429,000 a year--

Around $5 million today.

That kind of money attracts attention.

Smaller institutions see sports as a way

To earn both money and renown.

Man: Come on, tackle him, there you go.

Narrator: In south bend, indiana,

The university of notre dame

Earns fame from the exploits of its football team,

The fighting irish.

Man: One, two, one, two, one, halt.

Narrator: During the 1920s

A norwegian immigrant named knute rockne

Turns the team into a conquering force

And becomes the first celebrity football coach.

Narrator: Rockne recognizes the power of mass media

To help him market his brand

And welcomes cameras to his practices.

The arrival of sound makes rockne's voice

Instantly recognizable to americans of the time.

His aggressive pep talks become legendary,

Because he's happy to recreate them for the newsreels.

Narrator: His skill at publicity is paralleled

By his success on the field...

Building his offense around the forward pass

And popularizing it as a crowd-pleasing weapon.

His 1924 backfield of jim crowley,

Elmer layden, don miller, and harry stuhldreher

Terrifies opponents with its powerful running game.

[crowd cheering]

When a reporter refers to the players

As the four horsemen of the apocalypse,

The p.R.-Savvy rockne ensures every paper

Has a picture of the four on horseback.

To run the football program,

Rockne receives the unheard-of salary of $75,000 per year--

A million today.

By 1931 he's compiled a winning percentage of .881--

A record that still stands.

[cheering]

Rockne's success with the fighting irish

Elevates football into a national game.

But at the age of 43, at the peak of his fame,

Tragedy strikes.

On March 31, 1931,

The wooden aircraft he's flying in

Breaks up over kansas,

Killing rockne and seven others.

He's the first national celebrity

To die in an airplane crash.

100,000 people line the route of his funeral procession,

And the service is broadcast live on network radio.

By now, recreation has become a valued part of american life--

A blend of patriotism, money and celebrity.

And a new generation, seeking fame and fortune,

Is prepared to take enormous risks.

In 1920, america is packed with young people.

Almost half the population is under the age of 25,

And many begin to look for crazy new thrills.

Weird fads like flagpole sitting

Sweep the nation.

The point?

Just to see who can sit the longest.

In atlantic city, people are drawn

By the spectacle of horse-diving.

Many of the thrill-seekers are women.

In 1920, they get the vote

And earn one-third of all college degrees.

By 1928, women comprise 40% of all graduates.

This home movie is filmed in the late 1920s

At an unknown private girls' college.

It captures the first female generation to believe having fun

Is not a privilege; it's a right.

[tapping]

Women are ready to seize new opportunities.

And free time is a chance to push boundaries.

A surplus of post-war aircraft and lack of regulation

Create a new kind of daredevilry--barnstorming.

In the 1920s it's a way for pilots to earn money

By living on the edge.

A 19-year-old nebraskan waitress named lillian boyer

And her pilot

Make the equivalent of up to $15,000 a day

By courting danger in the sky.

She doesn't believe in safety harnesses.

In 1922 she's filmed wing-walking

Above chattanooga, tennessee,

And a star is born.

This film captures the enormous risks she takes

Trying to leap from a wing

To a ladder beneath another aircraft.

♪

Lillian performs for huge crowds across the u.S. And canada...

Including one astonishing trick

Where she hangs from a wire clamped between her teeth.

Lillian is far from the only young woman

In her generation breaking records.

The 1929 women's air derby here in cleveland, ohio,

Is a showcase for female flyers.

On September 2nd,

18,000 people see 24-year-old louise thaden

Win a cross-country race from california

In just over 20 hours.

But despite their achievements,

The women flyers face discrimination.

Male organizers limit the horsepower of each aircraft

To what they consider appropriate for women.

A patronizing reporter nicknames the competition

"the powder puff derby."

[applause and cheering]

Women are still more likely to be told

To sit still and look pretty.

In 1926, norma smallwood from oklahoma

Is crowned miss america in atlantic city.

She is the first american indian to hold the title,

And during her year's reign

Makes around $100,000 from public appearances.

But church and women's groups protest the contest;

Saying it's too commercial, even immoral.

In 1929, the pageant is suspended.

A rival organization fills the lucrative gap,

And contestants arrive in baltimore, maryland,

From across the country.

The debate portion isn't challenging.

Woman: This weather reminds me of california.

Woman: Well, I don't know about california weather,

But this is certainly real new york weather!

Narrator: The judges line up to give miss buckeye lake,

Lilyan andrus, the good news.

Man: Miss buckeye, it gives me great pleasure

To confer upon you the honor of miss america 1929,

The unanimous consent of the judges.

I congratulate you.

Lilyan andrus: This is the happiest moment of my life.

I'm so excited, I don't know what to say.

Thank you very much.

Narrator: Lilyan finishes up

With an exhibition of balance and poise.

But controversy surrounds her win

When she's revealed as a professional model

For ohio's buckeye lake amusement park...

Which the contest's backers have invested in.

A more enduring fame is won by the babe ruth of women's sports,

Mildred didrikson.

She is one of the most successful female athletes

Of all time.

♪

In July 1932, the 21-year-old texan is filmed

At the olympic trials in evanston, illinois,

Where she wins six out of eight events.

Mildred didrikson: Awfully glad to get the chance

To be on the united states olympic team in los angeles.

Narrator: At the los angeles games in August,

She competes in the maximum three individual events

That women are limited to,

Winning gold in the 800-meter hurdles,

Gold in javelin,

And silver in the high jump.

But despite her accomplishments,

She's dogged by patronizing attitudes...

Criticized for her athletic build

And supposedly "mannish" appearance.

But she refuses to buckle.

She takes up golf in 1935

And becomes the game's greatest female star.

Didrikson drives 1,000 practice balls a day

And is instrumental

In establishing the women's pro game.

Ten years later she's earning $100,000 a year--

Around $1.1 million today.

[yelling]

While white sports stars earn money and prestige,

Black americans are held back by prejudice.

Most colleges are racially segregated.

[crowd cheering]

But black colleges take pride in their teams...

Schools like tuskegee institute,

Whose cheer squad is captured by newsreels in 1934

In a game at chicago's soldier field

Against ohio's wilberforce university.

[band playing]

[cheering]

The cheerleaders of booker t. Washington high school

In norfolk, virginia,

Use call and response to motivate the crowd.

[cheering]

A style quite different from that used

At white american schools.

Like northwestern's cheer squad,

Filmed singing, "go! U northwestern" in 1939.

[band playing]

♪

But though recreation and play thrive in the early 1930s,

Most americans are under siege.

As the great depression darkens their lives,

They will turn to entertainment to escape its adversity.

In 1930, nearly 8 out of 10 who do have salaried work

Receive paid vacation time.

With more roads paved and more people owning cars,

Americans head off to explore the country.

Scientist arthur sherman from mount clemens, michigan,

Sees an opportunity

In the surge of enthusiasm for the great outdoors.

He designs and builds what he calls a "covered wagon."

And kickstarts a craze for recreational vehicles.

[knocking]

Woman: Uh-oh!

There's somebody knocking at the window again.

Narrator: The name covered wagon is intended

To conjure images of the old west.

And if you've got money,

An rv can be yours, starting from $395.

In 1931, sherman sells 117.

Five years later his company is producing 1,000 a month.

Each is equipped with conveniences

Like a bathtub, stove, and even iceboxes.

Top-of-the-line models feature a telephone intercom

To your chauffeur.

Woman: How about going a little faster up there?

About 20 miles faster an hour.

Narrator: By 1936, trailer manufacture

Is america's fastest-growing industry,

With up to 400 competing companies.

But some of that boom is spurred by insecurity.

The depression wipes out thousands of homeowners.

Foreclosures become commonplace,

And sales of new homes collapse.

The travel trailer offers an affordable housing alternative.

It's cheaper than bricks and mortar

And removes the pressures

Of rent, mortgage and property taxes.

In detroit, car designer william b. Stout introduces

A larger, all-metal trailer, which he names a mobile home.

It can be permanently fixed to a concrete base,

And stout believes it provides a solution

To those who can't afford a house.

By 1936, the number of trailer camps in america

Has grown to 15,000.

Complete with utilities like electricity,

They create new, semi-permanent communities across the country.

The era of the trailer park has begun.

And parks like this one in hampton beach, new hampshire,

Opened in 1935, still exist today.

By 1936, an estimated 300,000 americans live in trailers.

To some, that's a worrisome trend.

Man: One half of the population of the united states

Will be living in automobile trailers within 20 years.

Narrator: But struggling americans love their trailers.

They enable people to get away from it all.

In this time of economic gloom,

People seek escapes of all kinds.

Horse racing booms in the depression.

It draws almost as many people as baseball...

Like the crowds here at hialeah park in miami, florida.

Between 1932 and 1935, 20 states legalize trackside gambling.

It's easy to tax and generates much needed revenue.

Americans wager $500 million every year--

The same as the entire defense budget.

With high stakes comes intense competition,

And no prize is greater than the kentucky derby.

Racing fans doll themselves up and parade at churchill downs

As they've been doing on the first Saturday in may

Since 1875.

By the 1930s the derby is one of the country's

Most revered sporting traditions.

Tens of thousands pack the rail,

Paying 50 cents to stand in the infield.

But the best views are from the box seats in millionaires row.

Every running is preceded

By the university of louisville's marching band

Playing "my old kentucky home,"

Before the horses line up for the one-and-a-quarter-mile race,

Celebrated as the most exciting two minutes in sports.

♪

On may 6, 1933, a bitter battle breaks out.

Head play, on the outside,

And brokers tip approach the finish neck and neck.

And the two jockeys whip each other and not the horses.

It's dubbed the fighting finish,

Captured in the race's most famous photograph.

Brokers tip is declared the winner,

Pleasing jockey don meade.

Don meade: All I've got to say

Is I'm very glad to win the race.

Narrator: He and rival herb fisher are suspended

Following a post-race brawl.

But the 9-to-1 victor, brokers tip,

Sends many gamblers home happy.

Providing americans with more free time

And places to spend it

Is one of the goals of fdr's new deal.

The works progress administration, or wpa,

Builds recreational facilities to spur the economy.

8 million americans are employed to construct them,

Including more than 3,000 stadiums

And swimming pools, like this one in harlem.

8,000 parks give millions of families

Somewhere they can relax for free.

12,800 playgrounds provide kids with little worlds of their own,

Where they can do what kids do best.

Almost every community in america

Benefits from new amenities,

At a cost in 1935 of $4.9 billion.

[girl laughing]

[horn honks]

What may be the wpa's most innovative idea

Is named federal project number one.

♪ o say, can you sing, dance or act? ♪

♪ if you can, it's a well-established fact ♪

Narrator: In 1935 $27 million goes to the creative arts.

It's an unprecedented attempt

To promote american music, art and drama.

♪ dancers who can kick but higher ♪

♪

Narrator: The federal theatre project employs 12,700

In jobs ranging from set builders

To costume designers.

1,200 stage productions play in schools,

Community centers and theaters,

Bringing stories like the anti-fascist play

"it can't happen here" to new audiences.

Man: Well, you won't find any subversive books here!

Man: Oh. Now, how about this one?

Now this fella, charles dickens, wasn't he a communist?

Narrator: The project is run by playwright hallie flanagan.

She is determined to use theater to fight racism.

In 1936, flanagan hires

20-year-old newcomer orson welles

To produce a version of shakespeare's "macbeth,"

Performed entirely by african americans.

[laughing]

Man: My name's macbeth!

Narrator: It's the first time black theater

Has received government money.

Man: Hail, king!

Narrator: Welles transfers the play's scottish setting

To haiti.

Man: Behold!

Narrator: The production becomes known as the "voodoo macbeth."

Man: The time is free!

All hail malcolm.

Man: Peace!

Narrator: It premieres at the lafayette theater on 7th avenue

In harlem in April 1936.

An integrated crowd of 10,000

Jam the road for 10 blocks next to the theater.

Man: Though birnam wood become to dunsinane!

Yet I will try the last!

Man: I have nowhere.

[gunshots]

Narrator: And stars maurice ellis

And charles collins make the production a box office smash

On a tour of the north and west.

[whooping and gunshots]

[crack]

[cheering]

By 1939, americans are spending

$3.8 billion a year on recreation.

And even a war can't stop the country from having fun.

♪

September 8, 1943.

At new york's madison square garden,

Up to 50,000 spectators watch soldiers and sailors

Compete in the country's biggest annual dance competition.

♪

The jitterbug craze is still in full swing.

Entertainment is a morale-booster,

Supported by president franklin d. Roosevelt.

Two years earlier, in April 1941,

He throws the first pitch to open the baseball season

At washington's griffith stadium.

The president has thrown the opening pitch

Eight years in a row.

But by year's end, america is at war,

And team owners question if the major leagues should continue.

Roosevelt values baseball's importance

To the nation's morale

And asks the big leaguers to play on.

They'll be a shadow of their pre-war selves,

As dozens of stars like yankees legend joe dimaggio

Join the armed forces.

To fill the vacuum,

Some very different ballplayers step up to the plate.

[cheering]

The women's game has been developed

By players like josie caruso.

Josie caruso: I feel that baseball offers opportunities

And a great chance to recreation.

I get a great kick out of it.

Narrator: But women have been limited to exhibition games,

Despite enthusiastic crowds.

[cheering]

[laughter]

With the men's game weakened by the war,

Chicago cubs owner philip k. Wrigley

Forms the first professional women's baseball league in 1943.

His mantra is "look like women, play like men."

♪

The players are required to wear skirts

And deal with the pain of sliding into second

With bare legs.

Each player earns up to $80 a week,

If she follows strict rules covering neat haircuts

And no smoking or drinking.

♪

Amateur cameraman bud nelson of rockford, illinois,

Captures a home movie of the league's most successful team,

The rockford peaches.

He films them soon after the end of the war

In a game against the muskegon lassies

At rockford's beyer stadium.

The line-up features some of the game's greatest female players,

Including the league's top hitter, dorothy kamenshek,

And center fielder dottie ferguson.

♪

But after 1945, as male stars return from the war,

The women's league can't compete.

Attendance declines rapidly.

And in 1954, the league folds.

Despite its demise, the idea of physical fitness for both sexes

Keeps growing in popularity.

The showplace for bodybuilders is muscle beach

In santa monica, california.

In 1948, a young director named joseph strick

Captures the beach on film

In a documentary about this american subculture.

Exercise fanatics work out on crude metal equipment,

First installed

As a depression-era construction project.

♪

The california sun, sea and sand

Attract dedicated fitness obsessives,

Who transform the beach into a temple of toned bodies,

And earn muscle beach its famous name.

It's also the home of the two-piece swimsuit,

Created by pioneering female bodybuilder abbye stockton...

When the traditional all-in-one bathing suit

Proves too restrictive for her workouts.

The stars of muscle beach attract huge crowds.

♪

This 1954 home movie captures

17-year-old inglewood, california, high school girl

Barbara thomason claiming the title of miss muscle beach.

Getting her hands on the trophy

Means fighting off the presenter's advances.

Bodybuilding isn't just popular; it's lucrative.

Just ask charles atlas.

His pitch: Every man needs to work out,

As seen in this 1946 promotional film.

Charles atlas: I read thousands of letters

From people seeking better health and happiness.

Why, only the other day a very rich man called me up and said,

"charlie, I just lost a half million dollars.

I'm going to blow my brains out."

So I told him to forget it and get to exercising.

Let me teach you how to become strong, like this!

Narrator: Atlas develops a bodybuilding program

For the average joe.

Instead of barbells,

His mail-order business just sends workout lessons,

Saving on shipping and making millions.

Anyone can follow the lessons in their own home.

Atlas becomes an international celebrity,

Made rich and famous

By exploiting free time as a business.

The concept of selling fitness to ordinary people

Is also what drives

One of the country's most successful organizations:

Little league baseball.

♪

It's created by a pennsylvanian named carl stotz.

Carl stotz: You know, we can't do too much for our boys.

They're only young once.

Narrator: Stotz has an egalitarian vision.

There are no try-outs. No one gets cut.

Each player is given an equal chance

And is placed on a team that matches his abilities.

♪

Its approach depends on volunteers,

And the kids themselves to help build fields.

Little league pioneers safety advances,

Like rubber cleats and mandatory helmets.

During the early 1950s, it sweeps the nation.

This 1950 promotional film captures the eight best teams

In the country arriving in williamsport, pennsylvania,

To fight for the little league world series.

The two left standing are houston, texas,

And bridgeport, connecticut.

[cheering]

Bridgeport's star pitcher is 12-year-old southpaw john lewis.

[crack]

[applause]

Lauded by his teammates,

He's following in the footsteps of jackie robinson,

Who three years earlier broke the color barrier in the majors.

[cheering]

[crack]

Thousands watch houston triumph, 2 to 1.

And the hoopla from the victory is captured

In this newsreel footage of a parade held in houston

For the team's return.

At the start of the 1950s, fortunes are being made

By selling entertainment, leisure and fun.

No one wants to miss out on the money.

And even sports with an image problem can make millions;

Profits from yet another perfect game.

February 28, 1949, chicago stadium.

Over 20,000 fans pay to watch the minneapolis lakers

Take on the harlem globetrotters.

The crowd is drawn

By the globetrotters' spectacular showmanship.

The all-black team defies racial stereotypes

With its finely honed skills.

Teams in the newly formed nba play the globetrotters

To raise the league's profile and their income.

♪

Because now money is truly the name of the game.

A 1953 survey reveals that americans are spending

$18 billion per year on leisure activities.

Everything from spectator sports to fishing,

To niche sports like sand-yachting.

Millions of families find their favorite entertainment

A few blocks from home at the bowling alley.

The game has been

A popular blue-collar pastime for decades,

But is tainted by a seedy reputation.

Boys hired to reset fallen pins

Were known to take bribes from gamblers.

Until a new technology transforms the sport.

The automatic pin-setter makes the game respectable

And available 24 hours a day.

A promotional campaign by the american bowling congress

Makes it a $350 million industry by 1958.

♪

4,000 bowling lanes are built annually across the u.S.

An estimated 22 million americans bowl regularly--

More than play any other sport.

The game brings in ten times the receipts

Of major league baseball.

Top players like don carter are celebrities,

Filmed here with his budweiser-sponsored team.

The first-ever million-dollar endorsement deal

Doesn't go to a big league slugger or nfl quarterback;

It goes to don carter.

It's July 1956 in wethersfield, connecticut.

The barstow family-- parents robbins and meg,

4-year-old danny, 8-year-old david,

And 11-year-old mary--

Are one of 25 american families to win a competition.

♪

[cheering]

The whole street turns out to wave them off

On the vacation of a lifetime.

They're heading to america's dream destination...

A place millions are saving their money to experience.

It calls itself the happiest place on earth.

Disneyland.

It's the culmination of what began at coney island:

Putting fun on sale.

And its astonishing scale leaves the barstow kids awestruck.

1,100 people work at disneyland,

And the barstows' camera even captures a young steve martin

Working as a magician.

The 60-acre park opened in 1955 in anaheim, california,

With an admission fee of $1 for adults

And 50 cents for kids.

But to get on any of the 35 rides, you pay extra.

At every corner there's an opportunity

To buy into the brand.

Disney's shrewd exploitation of family-friendly entertainment

Makes the park a financial juggernaut.

Nearly 4 million visit in its first year of operation.

By 1957 it's making a profit of $1 million a year.

It's the ultimate embodiment of the american leisure industry.

Disney's version of fun becomes an iconic american lifestyle;

One you can buy.

It caps off an evolution

That turned entertainment and play

Into the defining products of 20th century american life.

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