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[upbeat saxophone music]
- Chef!
You got all dolled up.
Sorry, my mother wants to see her husband.
- The love of my life. How are you?
- Wow. He's a gigolo, Mama.
- Well, you need me there to take care of you.
I can make you some of my special serum...
- Aw. - To whip you back into shape.
- [indistinct] - Yeah.
- It's called Viagr-y stew. [laughter]
- We'll be out there to see you soon.
I love you. - Oh, I hope so.
- I love you, Mama.
- I love you too, honey. - Aw.
- [smooches]
- Dad? Keep it in your pants, Dad.
[spray can clicking]
[paint can hissing]
[upbeat hip-hop music]
♪ ♪
[dramatic music]
♪ ♪
- 50 seconds!
45 seconds left.
- Hi. We are back at the F45 Studios.
I don't know why you're not here.
Come look at this class.
I am personally one of the trainers today.
I'm gonna be training Ace and Chef.
I gotta give them the hard- the hard, hard workouts
But you guys need to be here. Right now at F45.
Let's go. Team training, life-changing.
We're taking our...
We're taking it back. I didn't want to swear.
I'm not gonna swear. F-fuck that!
Let's go. We're going back.
All the way down. Back down, holding that gut.
Deep, deep, deep. C'mon, Ace.
Yeah! Again.
When the pandemic hit, you know,
1,500 some odd studios in 50 countries
all kind of shut down at the same time.
But now people feel really comfortable
returning to the studios. We're finally saying,
"You know what? Enough is enough.
We're all gonna start working out together."
Team training is life-changing.
The best way to get in shape is to work out together-
to be next to somebody, motivating somebody,
having somebody motivate you.
Ten seconds more.
Yes. Yes. Yes!
all: F45!
- Say it. - Whoo!
[applause]
[tense music]
♪ ♪
- I mean, we had so much great momentum pre-COVID.
I mean, business was... - Yeah.
- On fire, you know? - Yeah, yeah.
- I mean, we're selling, you know,
100 franchises a month.
- Mark does have a thirst
for being a public company,
because you're no longer dependent
on private investors.
You suddenly have access to public investors
that are constantly investing, reinvesting.
So there's forces outside of our control
that are causing volatility in the public markets.
The market's got a very strong appetite
for a-a fitness concept going public.
But COVID is still a big risk factor, right?
- Mike Raymond and I,
we met through a mutual friend.
Super-smart guy.
He and I sit on the board together at F45.
Really, really knowledgeable, especially in the IPO space
and taking companies public.
- That's the big question, Mark, in terms
of how the market is gonna price in
COVID's impact on the business.
- There's all kinds of companies
that never should have gone public.
You only want to be public
when you're really ready to be on that center stage.
Going public too early is going to sink your company.
- Mark, it could evaporate with a few world events.
You just never know.
- There's so much volatility in the marketplace,
but people have gone back into gyms.
So I got to discover whether going public
is the best opportunity for the business right now.
- That's my personal view. - Okay.
♪ ♪
[upbeat guitar music]
♪ ♪
I wasn't going to get involved with the company
unless I saw everything back of the house, you know?
I wanted to really understand where the product was made,
how it was made, all of those things.
So to really get behind it,
I wanted to feel comfortable in every respect.
♪ ♪
[accordion music]
[indistinct chatter]
♪ ♪
- Mark's an incredible marketing machine.
He knows how to market.
He knows how to get to the consumer.
And one of the things that we both liked
is Mark wanted to promote the brand.
He wanted to promote Abraham and myself.
He's like, "I'm-I'm not a tequila guy."
He was like, "I like you guys."
He doesn't get in business
with anyone that he doesn't respect
and have the same values.
- In every tequila glass,
there are more than ten years of hard work, magic,
traditions, and history.
- The most important thing, obviously, is the product.
So having gone to the distillery,
I really took my time to make sure that I can see
the attention to detail
that goes into creating the product.
He needs one more. Poco. Grande.
Four generations of family distilling tequila-
everything about it was so impressive.
- Tequila for us is the national drink.
The present of Mexico to the world.
[singing in Spanish]
- I like Aron and Abe a lot, but I also need
to get into the financials
and see if it makes sense
for me to be a part of it.
So that's important, you know?
- Cheers. - Cheers.
[plane engine whistling]
[percussive music]
♪ ♪
- We have a Super Melt and a regular melt.
We only really need one melt.
And a lot of times you have a lot of bread left over.
Like, I was done with the meat part
and I still had, like, both sides of the bread
and all this here, that if you spread it out,
it think that comes across as better quality.
- John Fuller is our CEO.
He was the former CEO of Johnny Rockets
and I think Coffee Bean & Tea Leaf.
Once the pandemic happened and, of course, we realized,
"Oh, my God, people are just spending like drunken sailors,"
and "We need to really tighten up the business
and operate very tight, lean, efficient business"-
And so we brought John in. He's got a lot
of international growth experience,
operational experience.
- And one of the guys that I had at Johnny Rockets
who had all of Mexico's airports
under their control
from a food and beverage standpoint
has reached out to us trying to do some business together.
So they have control of 20 different airports
throughout the country of Mexico.
And so that could be, you know,
a huge opportunity there.
- Every business needs to be able to pivot.
COVID came along and you were screwed
if your business is starting to fail.
That's when you bring in all the knowledge,
all the firepower that you can find.
- Have you connected with the people at Hy-Vee yet?
- No, they were supposed to do it this week
and they postponed till next week.
Hy-Vee is one of those huge supermarket chains
in the Midwest.
They expressed interest
in 26 stores in total,
of which 20 will be in their locations,
in their- within their supermarket.
- So, obviously, the relationships with them
are very, very important, as with all of our franchisees.
- Right. - But those guys in particular,
they focus on so much growth. - Right.
- Hy-Vee became a Wahlburger franchisee.
And then they wanted to have a more substantial relationship
as they saw the potential for the business
and the partnership.
They're making a big commitment
to expand their footprint into opening, like,
200, 300 stores.
I mean, that could be 230 stores.
- Right. Exactly. - I mean, they've got
240 stores. If all goes well with Hy-Vee,
then right there alone, there's a real number.
- We'll always say yes. [chuckles]
♪ ♪
- We should now try to lean into the podcast.
- But I think if we're gonna take a swing,
it needs to be kind of a homerun.
- We don't want to just pump out stuff
that's been there, done that.
It just doesn't excite me.
It doesn't excite the people that work here.
So we really want to create fresh, innovative
concepts and programming that we can take a chance on.
- Dr. V reached out to me
to talk about a potential podcast.
Dr. Christopher Vincent is
Mark's go-to sports medicine physician,
chiropractor, jack of all trades.
- He's an interesting guy. He was, like,
an Olympic athlete, I believe. - He was.
With Dr. V's background and his client list,
I have a feeling that it would cut through.
He's worked with David Beckham.
He's worked with Chauncey Billups..
He's worked with Reese Witherspoon.
- Now can we get those people for the podcast?
- He says that we can.
- We could have Mark do, uh,
the first episode, I imagine,
and then kick it off from there.
♪ ♪
[electronic music]
♪ ♪
- This is the- - All right, reset.
[indistinct chatter]
- [chuckles]
- Going that way? Blue team steals it,
makes a break for it.
He has to go chase and that's what makes him fall.
- Oh, okay. Okay. - Okay?
- This whole sequence is
a little-a little intimidating.
I mean, it's a lot of, like, really kinetic action.
And establishing character through action,
like, it's a tall order.
- Here we go.
- All that goes into portraying these characters
has gotten tougher.
The older you get, the more problems you have.
And it's taken a toll on my body for sure.
- Roll, please. - Action, camera.
- Action!
- [indistinct] - [grunts]
Shit. - Ooh. You all right?
- I ain't playing possum, if that's what you're asking.
- Mm. Back to one. - Cut.
- Ta-da. Reset.
- He needs to get him, like, more up on his feet.
- Before they crumble? - Before they just kind of,
like-like the knees do some weird-
I had a-a very specific idea of what I wanted
with the choreography.
You think nothing is wrong.
- Yeah, but I've still taken a pretty decent fall.
So I'd... - Yeah.
- Take a second to recover.
- But let him get you all the way-
- Going again. - Like, right-
I think it may have surprised people.
I think I maybe earned a little bit of
street cred.
- Here we go.
- All right, [indistinct].
- Okay, so right here- - I'm used to being on set
in an actor and producer capacity,
but now as a financier,
I also need to worry about the budget.
It's my own money on the line,
which raises the stakes even higher.
It's tough, but hopefully it will work.
- Come on, man. - Whoo!
- Got you.
- Whoo. I got you. I got you.
- Oh, my God. [groans] Wait, man.
- Hey, you all right, man?
both: Cut.
- Good? - Yeah.
Yeah, yeah. It's good.
- All right, check the mat. - Great job, guys.
Thank you all. Great, great, great hustle.
Thank you all so much.
- It stuck-
[chuckling] - "Did I break you?"
- [laughs]
[crickets chirping]
[mellow music]
♪ ♪
[cork pops]
- Can you believe that four years ago
we were talking about launching a tequila brand,
and here we are
talking of a partnership with Mark Wahlberg?
With Mark wearing the Flecha hat, and-
God's good, man. Yeah.
- We'll see how things go.
[dramatic music]
- I'm excited. You are concerned.
- I'm excited. - I'm excited, you're not.
- Listen, there's just business reality issues
with the tequila market. Everybody's chasing it.
You know, do we have enough horsepower
to cut through the clutter and make it happen?
My hesitations with Flecha Azul is,
you know, they're very small.
You know, really just distributing in Texas
and on golf courses.
It's not like jumping into somebody
who owns a big percentage of the space.
So there's a lot of heavy-lifting to be done
to really build this brand.
- It would take us 20 years to get the exposure
if we did it on our own. - Yeah.
- And Mark's reach is so strong,
he can do that immediately.
♪ ♪
- You know, the reality of it
is that we have no controls. We don't have board seats.
We don't have controls of the operations.
I don't know what people are getting paid.
I don't know what kind of overhead they have.
There's always a problem.
- Tom's somebody that I always bounce things off of.
Sometimes we have a tendency to disagree.
But he's a very smart guy.
I don't think he's as bullish,
because there is no easy opportunity.
I think people are saying,
"Okay, here's a great way to build the business,
make a lot of money in a short amount of time."
But I haven't found one that's easy.
We're not saying, "Oh, I'm starting my own tequila.
We're now experts in the space."
No. We want to help them and support them.
And they thought it would be valuable to bring me on
as a strategic partner.
- The thing about being a celebrity in that business,
you're gonna get the benefit of the doubt
and people are gonna sample you to start.
The hard part is sustaining that.
- It's gonna be great to see it, man.
It's almost-I can't wait to out to my favorite places
and be able to see Flecha. - Yeah.
I mean, we have sacrifices that we-that we do,
at this time, and I feel like, just down the line,
they're gonna pay off.
- A number of things could go wrong.
That being said,
I really like what they've created.
We're betting on them.
- There's still, really, a lot of work to be done.
[dramatic music]
♪ ♪
- What's up, Mike? There you are.
- So, hey, um, had a long conversation
with the guys in Australia on the F45 IPO.
I've been over, you know, all of the numbers.
- Mm-kay. - And I'm pretty encouraged.
I think it's a good time to go public.
And, uh, the market timing seems, uh-seems right to me.
- There was a lot of uncertainty
in the marketplace.
But it's a, you know, very healthy business
and it's a fantastic product.
So we are gonna actually go live and file for an IPO.
I'll let- I'll let everybody know.
So the stakes couldn't be higher
when it comes to everything that we're doing.
It's all happening, you know?
All on black.
- Cool. I'll talk to you soon.
♪ ♪
[tense music]
♪ ♪
- Hi. - Hello.
- Do you want to sit down and go over
what we're about to do? - Yes.
- Okay.
♪ ♪
- Dr. V has worked with a ton of athletes,
musicians, movie stars.
And so this podcast is uniquely different
in that not only are you gonna get
really interesting advice
about health, wellness, and fitness,
but you're gonna get some
inside Hollywood gossipy stuff.
And I think that's a great combination.
- I'm gonna have you read through your intro.
And once you hit, "Hi, Mark," we'll be done.
He's great when you talk to him one-on-one.
He's personable. He's funny.
He's incredibly knowledgeable,
but that doesn't always translate
to being a podcasting host.
While he is the go-to guy
if you want to get in shape for your next action film,
does he actually know how to host a podcast?
We're about to find out.
- I've worked with famous athletes
like David Beckham and Chauncey Billups,
and action heroes like Mark Wahlberg.
- The first episode
Dr. V is gonna interview Mark.
And in future episodes, Dr. V is gonna have
his other clients that he's worked with
over the past several years be guests.
- My first guest is viewed as a pinnacle
of health and wellness.
He's known for those brutal 3:00 a.m. workouts.
Here's Mark Wahlberg.
[chuckles] - What's up, Doctor?
- Hello.
- Aw, look at the face. He's nervous already.
What the fuck? - [chuckles]
I wasn't nervous until you walked in.
- Exact- well, that's what happens.
You know, I'm never nervous till the camera rolls, either.
- My first guest- - What do you mean guest?
- Well, you're the first guest on the show.
- I'm not the guest. I'm the fucking co-host.
- You can come on whenever you want.
But if we have other guests that you're not available
because of your busy schedule, we, uh-we'll have to-
- Fuck a schedule, motherfucker.
Let me tell you something about a schedule.
- Normally on these weekly shows,
there's, like, a different person that would come on.
Or would you want to also be actively
in those conversations with that third person?
- I think I changed my mind.
I think before I did, and now I don't want to.
- No, no, no. I think it's a great idea
if we can do that.
- Well, we gotta- first of all, we gotta get you
out of your shell. I'm gonna make you-
- Well, that will come along. - We have to be able
to figure out how we take your know-vast knowledge-
to figure out how you can articulate it
with a camera on you and you don't freeze up.
So, that being said- - So-
- And then, yes, we could do it all the time.
We have a wonderful guest, we could talk-
We could set up right here. This travels
like the rest of the traveling circus.
It's easy. Plug it in, Doc. - Okay.
♪ ♪
- So the brand is what walked them into the door.
- Right. - So they got through the doors
because of the brand. - The brand is humongous,
right? The awareness- everything's there.
And we're this little, small business.
JJ Smith, he's in charge of all business development,
whether it's growing our Wahlburgers at-home retail,
international- he's our all-things-business.
The Hollywood Casino,
uh, Jim was pushing back a little bit
that he didn't think that was a-
you know, wanted to wait a year.
I think that's a huge mistake,
'cause- - It opens the doors...
- Exactly. - For, you know-
We have that one success early, and we can grow-
- Exactly. This is our chance.
We have a tremendous opportunity
with the Hollywood Casino.
Any time we're in a captive space
like a casino,
we've always done very, very well.
I think they had a big company mentality
a little bit earlier, but, you know,
we've right-sized them.
But I think the ability
for us to move really fast is here,
if we can just get our arms around it and do it.
And 'cause I think we're way too slow.
- Just because we had ten seasons
on a television series doesn't mean
that we're, you know, a $10 billion business.
We need to operate like a small business.
We have to be nimble and creative
and start moving towards our goal, right,
which is opening 200, 300 stores
and getting back to being a highly-profitable
successful business.
- We want to give Mark confidence that we're on it.
- Exactly. - So we just gotta go do it.
- Mark Wahlberg is viewed
as a pinnacle of health and wellness.
He's definitely fit.
But is he fit and healthy or simply fit?
- Dr. V, he knows the health and wellness space quite well.
We're very similar in that we want to kind of seek out
information and knowledge in new and interesting ways,
to encourage people and help people find
the tools and the skills to things
that are going to help them.
- The first time I was
really on set with you for a long time,
I remember being in this enclosed tent.
And the aroma that was coming from your body
was a little unbearable.
Your entourage were, um, pleading with me
to help do something about your intestines.
And that's where we first started
talking about it.
It took two years- - This could be a hit.
- Well, hold on, it took two years
to actually do something. So-
- So I had already had a bad stomach.
We were shooting "Arthur the King."
First day, I tear my meniscus.
So then I was down and depressed.
So after work,
I started drinking a lot of beer.
[both chuckle]
My stomach is just now terrible.
Then I got COVID.
I got COVID.
After the COVID, I got bronchitis.
And then I got a stomach bug.
I got the stomach flu on top of it.
The-the health issues that I was having
on top of the pandemic... - Yeah.
- And everything else- all the uncertainty, all the-
I-I mean, I dealt with a lot this year
and, I don't know, it just hit me in a way
that was different- that I hadn't dealt with.
So then I finally agreed to do the fast,
and the cleanse, and the detox,
and all those things.
I feel like a new man. - Yeah.
- [burps] - Do you think it-
- [British accent] Excuse me, Doctor, this is
from all the ingestibles you've given me.
I've had many vitamins and- - You've still got some
gaseous exchanges. - No food for 19 hours,
and then I ingested way too much at one time.
- You're getting good, Doctor.
- Talking about your mind. - You're good.
Now we can- see, we got him loose, now.
Let's start over. Can we start over?
- [chuckles]
- We have lots of laughs together.
You know, his philosophy versus my philosophy,
and just how opposite we are.
But at the end of the day, we're very similar
in that we want to encourage people
and help people be the healthiest, happiest
versions of themselves.
[British accent] You're a natural, Doctor.
You're a natural.
We will need to see some credentials
before any of this airs, as we don't want any liability.
- [chuckles] Yeah.
[hip-hop music]
♪ ♪
- I'm just gonna blend a little bit of that.
- Yeah. All right, I'm about to get a paint job
by fucking Earl Scheib. - [groans]
- All right, we love you.
- Love you too, brother. - All right.
- [indistinct]
- And my lines to him were good there?
- Yeah, they were good. - Sound speed.
- [grunts] - Rolling! Rolling!
- Rolling! Quiet all around, please.
- Set.
- Action.
- I never did like these things.
Haven't done one since your brother's funeral.
- God. - Almost done, Mark.
We'll get it. - That makes me happy.
- Yeah, almost there.
- Well, let me just tell you that Howard's
one of the most world-renowned makeup artists.
As long-along with Allan... - [chuckles]
- Who really was, uh, his mentor.
And they started a business.
- Picture's up. - Here we go.
- Quiet please. - Thank you.
- Close your eyes real quick. [airbrush hissing]
[phone rings] All right.
We're gonna make you kind of sweaty
in the scene, too, Mark. - Hmm?
[dramatic music]
- Should we-
Mark, you okay?
[dramatic music]
- You look great in there, though.
- Yup. - [grunts]
Where's Levy? - He's [indistinct].
- Levy! - Can I take that?
Here, do you want to hold it?
- He's right here.
- Mark. - Fuck.
♪ ♪
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