All language subtitles for House Of Cardin.eng

If you're going to
become an international brand,

you have to have a name
people can pronounce

Pierre Cardin

Pierre Cardin

Pierre Cardin

Pierre Cardin

Pierre Cardin

Pierre

Pierre Cardin

Pierre

Pierre

Pierre

Pierre

Pierre

Pierre

Pierre

Pierre

Pierre

Pierre Cardin

Cardin

Cardin

Cardin

Cardin

Cardin

Cardin

Cardin

Cardin

Pierre Car-- oh you just say it.

Just say it,
I'll drink.

That'd be - Pierre Cardin.

You know, Pierre Cardin.

There's no one on the planet

who's not going to
recognize that name.

That's an exaggeration, but

it's not far from the truth.

Pierre Cardin

In a word, chic.

Many of his ideas have become

mainstays
of the fashion industry.

They were incredibly original
and innovative

when he brought them
into play.

He just revolutionized
our business.

A little bit of a sell-out.

A contradiction.

A control freak.

A label, a logo, a legend.

What's not to admire?

When Cardin takes someone in,
and someone joins

the House of Cardin,

you're like joining a family.

The weird thing
of course is that

he's thought of as
French designer Pierre Cardin.

And he's not.
He's Italian.

Mussolini's road
to power began in 1922

when his fascist black-shirts
marched on Rome.

Vive la France

Shouts ring from every throat.

Including that of mademoiselle.

It was a much smaller group
or clique of people

in those days.

and so on.

At the end of the day

the real designers are the ones
who know how to tailor.

Then you could never be starving

If you can tailor, you can eat.

Immediately
after World War II,

he is connected
to all these social events

that are legends.

He dressed Christian Dior
as a lion.

Cardin made that costume.

This is 1948.

And then at the Beistegui Ball,

one of the great costume balls
of the century,

he contributed thirty costumes.

On the Regio Canal, Venice,

the Labia Palace has transformed
for one night

into a scene
of 18th Century glory.

Fourteeth floor,
full of clothes.

Here's the latest
look from Paris,

filmed in Paris.

When I draw a dress,
I'm not thinking tall or small,

Japanese or French or
American or Australian girls.

I'm just thinking "dress"

to put the body
in some wonderful form, you know.

He really
brought that to the fore

during the 50s and 60s

where we were changing our idea

as to what could be
in a fashion magazine.

Even from the very beginning,

he didn't go

for the conventional
set of mannequins at that time.

If he felt that they were right
to show his creations

and express his creativity
and his designs,

then he chose, then,
the right frame of mind.

It was a perfect marriage

of model and designer.

Once she was established,
we knew

that she was the one
that would be wearing

the main pieces of the season

because she did
have a real knack

for wearing Cardin that
none of them quite had.

The diversity
was quite refreshing.

because during the 60s,
here in the States,

we were experiencing
some true ugliness.

I didn't like what my country
was doing to people

that looked like me.

I still don't.

In the 60s, he decided
that it was okay

to use a Japanese person.

It's okay to use a person that
looked like me with brown skin.

What he was selling was not

a color of skin.

it's very important

that Hiroko was a model
in the 50s

because it changes
their perception of

A Japanese woman,
or what beauty can be.

I was a Japanese,
tattooed, lesbian.

I didn't want to ever model,
but what made me do it

was because there was nobody

that represented anything
like that.

And I thought, you know what,

if there's a window
of opportunity,

politically, it had to be done.

With fashion, I mean, you
can reach billions of people

with the cover of a magazine.

He was
extremely instrumental

in being one of the designers
to use models of diversity

and all color, so for that,
I thank him.

The 1960s is this key decade
in fashion

where we start
to see this idea of

pre-War hierarchies of society
should be broken down.

What's been called
"The Youth Quake"

is a really big part of this.

Breaking from the past,
not wanting to wear

what your parents wore.

His clothing
definitely moved away

from having

anything to do with the actual
shape of the female form.

So, of course, if you're wearing
an A-Line dress,

it's much easier to move around

than it is if you're wearing
a very tight, fitted dress.

So, in a sense, I think that
being able to move freely

is empowering.

It was not only "Women"

and "Women of Freedom",

but here is a coloful,
exclaimation point

at the end of a sentence.

I see Pierre Cardin as somebody
who was a feminist

who understood also what
women from the 60s and 70s

needed in a designer.

So Pierre Cardin was
one of the first

to really create
beautiful silhouettes,

beautiful clothes that were
reasonably priced,

and were made of materials
that were practical.

That you could wash and wear,
or dry clean.

It's just-- it's just beautiful.

-If I stand up, will you see it?
Yeah.

Okay.

Because it really is--
it really is kind of amazing.

With Cardin,
menswear changed

so dramatically.

Because menswear was so based
around that men wore suits.

So once we started to relax,
a lot of people wanted Cardin

because it was modern,
and it was young,

and it was different.

Paul, John,
George and Ringo.

How did
your style begin?

Well, we got it
from Paris.

Yeah, Cardin.

Groups didn't use to
have this sort of jacket.

they used to wear all new suits.

We adopted this fashion.

It's a French fashion.

From whom?
Pierre Cardin!

When you're looking
at a magazine,

and then you get to Cardin,
and you go, "Wow!"

I've turned the page,
and I've gone from

the sexy women with
a rolled umbrella

and a little hat

and suddenly I've got a girl
with a geometric

Vidal Sassoon haircut,
and this amazing look,

and it's modern.

It says modern.

No man
can fully grasp

how far or how fast we have come

Man in his quest
for knowledge and progress

is determined
and cannot be deterred

The exploration of space
will go ahead.

With the circle
is a perfect form.

A circle is also a sphere,
which is a globe.

Which is a universe
that he occupies.

I mean, he covers the globe.

He always has thought globally.

It also was
a symbol of eternity,

and Pierre Cardin seems to be
forever.

He was just a futurist.

He was a futurist in the way
the designs looked.

He was a futurist in his idea

of how fashion
can be a business.

He was a futurist in his...

sort of all-encompassing,
all-embracing idea of

art, and performance art,
and architecture,

and fashion,
all being of one piece.

There's always
something extra

It's true for his furniture,
and it's true for his clothes.

And I think that's what
makes him so appealing.

There's always a cherry on top.

Pierre Cardin
was one of the pioneers

in making eyewear fashionable,

both sunglasses
and prescription.

Prior to Pierre Cardin,

the choices in eyewear were
gold rim,

tortoise, black
and a combo frame

like what Kevin Costner
wore in JFK.

All through the 70s
and 80s, it was Pierre Cardin.

that propelled the eyewear
industry into designer.

He certainly put
power in the logo.

The Helvetica, the
anthromorphic, bimorphic P.C.

He is not the first
one to put a logo

on the outside, but he's one
of the first

to know that he didn't
have to do it discreetly.

Branding
is really a perfect way

the aesthetics principles
of this particular designer.

Clear the runway.

I mean, you can say the same
thing happens

with beer or cigarettes.

is now fully recognized
as branding.

I think the first time
I heard about Pierre Cardin

was because someone I was
dating was wearing the cologne.

The bottle was fantastic.

It was so chic architecturally
just so extraordinary.

Part of what makes
it so provocative and fun,

obviously references a penis.

That's sex!

Even these
inexpensive towels

have a graphic image
that evokes Pierre Cardin.

Wait! He did an AMC Javelin?

With elegant
and colorful upholstery,

classic door panels,

and chic headliner.

The Cardin Javelin
was really fully realized.

It was pretty awesome.

The Cardin option really gave
them a piece of distinction

that no other manufacturer had.

Not content to being earthbound
he lent his brand

and his ethos to a plane,

an executive jet by Westwind.

It seems to me that it would
have been an impossible task

to keep track of it all.

somewhere in the world
going rogue

and creating whatever they want

and putting
a Pierre Cardin label on it.

From the very beginning,
he never accepted any money.

He never took a loan
from a bank.

Dior, the House of
Dior, and the other Houses,

they have been developed.

But they have been developed
by marketing teams

and by marriages and alliances
with other big corporations.

Pierre Cardin belongs
to Pierre Cardin.

Pierre Cardin on
the cover of Time Magazine

is proof of the fact that
he was well-regarded,

not just as a designer
of frivolities for women

Welcome to Maxim's, my friend!

Of all the things
he would buy in Paris,

he would buy the oldest
Art Nouveau restaurant.

Please.

With Cardin,
in spite of all the modernity,

in spite of all the synthetics,
in spite of all the shine,

And that, I think, may be that

sitting somewhere inside his
genetic make-up.

a certain warmth as a person

which we may
or may not always see

in his public persona.

to frighten or scare us.

That already introduces

that idea of fantasy

and a big part of his fantasy is,

The world of the future he saw
as something global.

He was in Japan

when you hardly saw
Japanese in western clothing.

He was in China, when everyone
was still in a Mao uniform.

He was in the Soviet Union when
there was no fashion at all.

I mean, who ever thought of these
places as markets?

to wear the clothes
that they wanted to wear.

How
many million dollars

did this man make last year?

His name is Pierre Cardin.

Burt Bacharach was
the musical conductor

for Marlene Dietrich.

So apparently, Burt let her
know big girl's coming over.

She did my sound check,
she did my lighting,

then proceeded to walk
into my dressing room

to look at the clothing
I brought to wear.

She took a hanger out,
threw it in the hall.

She was throwing
my clothes out.

I thought the lady
had lost her mind, Ok?

He was at, I think, every
performance I did.

We get to
the Pierre Cardin theater

and this is beautiful.

All glass.

71 was the year
that we had pretty much

terrified everybody
in rock-and-roll.

So, there we are, getting
ready to do our show,

and ran it through
the glass window.

They put Neil, my drummer,
and myself,

in a closet,
a broom closet,

with Bianca Jagger
and Catherine Deneuve,

And I went,

When you think back of it now,

with 20/20 hindsight,

the idea of
bringing Alice Cooper

into a theater like that,

I think he probably knew
there was gonna be a riot,

I do remember when I met him,

I was probably twenty,

and I remember him
saying to me,

And I was so shy, but it was
such a big deal

that he noticed me, I felt.

And that he said this very
particular thing to me,

started to make me
think that women

all have a particular kind
of beauty,

and that we are all like flowers,

and that we are all
different kinds of flowers.

really stayed with me,
and really meant a lot to me.

Watching Jeanne Moreau
walk through a parking lot

is akin to watching

any other actress
do a three-page monologue.

I guess a lot of people doubted
there was something there

because they were more
accustomed to the idea

of Pierre Cardin with a man
than a woman.

why not with Jeanne Moreau?

for it to be part of their
discussion with a journalist,

or an interview,

or the motivation for their
seasonal collection.

Just for weekends,
we fly

many times
to the south of France,

also Tunisia or Italy for two
or three days when we can.

We go to the country.

But in Paris, we are very few
times out of the house together

We have very different lives.

He works very much,

and he wants to be very quiet,

a very quiet life.

Lovely house on the Seine...

and I think he'd rather
be with very few friends.

I love to go many
times to nightclubs

and things like that.

Of course, in 1961,

Pierre Cardin takes up
with Jeanne Moreau.

The relationship
between Andre and Pierre Cardin

survived this incident,
and if I were Andre,

I would rather have infidelity
with a woman than with a man.

But in the sort of history,

one gets the sense of him
as a sort of a rock.

which is kind of
a remarkable thing, right,

Andre Oliver dies
in 1993 from AIDS.

I know he is hoping to
build this tower in Venice.

until he sees that thing built.

One more time.
- No.

and again, and again.

Yeah, people will always be inspired.

He is one of the greats.

I feel young.