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I admit I don't look like the athlete
of the day supposed to look.
My belly is just a little big, my heart is just a little big,
but brother, I am bad and they know I'm bad.
He's just a common man,
working hard with his hands.
He is "The American Dream" Dusty Rhodes.
The little plumber's son who come out of the ditch
and became so sweet.
But this son of a plumber was anything but common,
as he'd go on to inspire audiences for generations
with his gold hair, silver tongue, and polka dot outfits.
Don't talk about "The American Dream" Dusty Rhodes.
I am the best, daddy.
There is no other.
Today, we get funky like a monkey, as we look back
at the legendary career of WWE Hall of Famer, Dusty Rhodes.
There is no greater star, there is no greater being,
ever, than Dusty Rhodes "The American Dream".
This is WWE's Greatest Moments.
If you smell-
Oh, my God.
What the hell are you doing?
Absolutely unbelievable.
Hulkamania is here.
Welcome, everyone, to WWE's Greatest Moments.
I'm Michael Cole.
And on this edition, we are taking a look back at the
illustrious career of "The American Dream" Dusty Rhodes.
I don't do hard times.
I am the good time rock and roll man.
The self-described common man was not only a sight
to be seen in the ring, but he was also one of the most
captivating superstars to ever hold a microphone.
I'm gonna put this boot right up your booty.
A master wordsmith, Rhodes could win over any crowd
with his charm and relatability.
Who's your favorite wrestler?
Dusty Rhodes.
In 1977, Dusty's star would truly shine brightly,
as he implored audiences to simply dream.
It's a good time of year 'cause it's a new year.
The American Dream is spreading joy and cheer
in the new year, 1977.
I figured out right away I could sell more tickets talking them
in the building than actually what they were seeing
in the building.
It's about winning the Georgia Heavyweight Wrestling
Championship for my people, baby.
He's the only one with real meaning, 100%.
He was the-the white Muhammad Ali.
This is "The American Dream" Dusty Rhodes,
the greatest rap master, the greatest wrestler,
the greatest super heavyweight.
The job of that interview, especially during
that day, was to talk people into the building,
was to sell tickets.
One of the greatest sights in the world
is the Atlanta arm man.
When I look at that interview,
he could do it better than anybody.
The thing is he's gonna feel The Dream when I'm there.
Dusty was a master at hyping up audiences everywhere
and made them feel any emotion he wanted to.
When you come out here and you mention Dusty Rhodes
"The American Dream" and you call him the legend, you say it,
brother, in reverence.
And when it came to getting physical, The Dream
could also back up those words.
Dusty Rhodes could fight, fight he did.
And one of Dusty's greatest adversaries was none other than
the NWA Television Champion, Tully Blanchard.
This right here says it all, doesn't it,
Dusty?
I'm the man.
It was at the Great American Bash, 1985,
where these two would lock horns in perhaps
their most brutal battle yet, inside a dreaded steel cage.
This is a Lights Out match, not sanctioned by the
National Wrestling Alliance.
Tully Blanchard, Great American Bash, he was fabulous.
I drew, actually, the most money with Tully.
He was the ultimate heel.
Blanchard with an elbow.
Dusty was so fun to beat up.
There was just a very good chemistry there.
When you can take all that personality that-that
Dusty had, and then when it gets down to dukes, and you can still
pay it off, that's when you know that you are a superstar.
Oh, Dusty caught him.
And that's what separates a lot of people,
and Dusty had that.
He had that ability to entertain you, but he also could get down
and dirty, fight, and do what he had to do.
Our new World TV Title holder, Dusty Rhodes.
There's only a couple of belts back then,
and that television title, it meant everything.
If one thing is true about the professional
wrestling business, it's that change is inevitable.
Oh, yeah.
Well, you know, I'm just- a common man.
Amongst these success stories was Dusty Rhodes.
In 1989, Rhodes would join WWE and show off a side of himself
that truly defined the term common man.
Welcome to Americana Butcher Shop.
We don't sell no soda pop,
but if you're looking for good beef,
this is the place to stop.
Men saw him as the common man.
So, we did vignettes.
I can do anything, 'cause I'm the ever-loving
Americana pizza man.
Make him that everyday man.
He was the pizza man.
He was the plumber man.
He was the gas man.
He was the taco man.
Dusty became every man.
I'm gonna show you my patented, trash man,
Americana hook shot.
All right, there it is, baby boy.
Yeah.
The scripts were pretty funny, I enjoyed 'em.
I really enjoyed 'em, because they were really off the wall
and kind of funny.
I did the first-ever Triple Potty Bypass.
With Dusty Rhodes, he basically spoke
from a working man's perspective.
Right here.
The baloney.
This is baloney, and we are full of it today.
People could relate to those vignettes.
Just got Dusty over that much more.
We got tacos, we got enchiladas.
What can I do for ya?
Yes, man.
Dusty was a person that could literally take
something and go, "All right, baby let's go."
Yeah.
Yeah.
Woo.
Dusty Rhodes was beloved by all,
and for good reason.
The 1970s were filled with flash and color.
This man, unquestionably,
a colorful individual.
And just like what the great Muhammad Ali
did for boxing-
Then this might shock and amaze you,
but I will destroy Joe Frazier.
Dusty Rhodes would sell out arenas nationwide
with just the words coming from his mouth.
The man of the hour, the man with the power.
I am the hitmaker, the record breaker.
With a microphone in his hand,
The Common Man spoke to the common man.
Mr. Soul, Mr. Charisma, Mr. Dusty Rhodes.
287 pounds of sweet soul.
I wanna get right down to what's going on.
Dusty Rhodes "The American Dream",
he was absolutely the top promo of all time.
The time has changed.
Now then, it's gonna be electrified funk and madness.
Can you dig it?
Electrified funk is putting a modernized spin
as times change.
It's not Muhammad Ali.
It's not a baseball team.
It's not a horse.
It is not anybody but me.
The one thing our father had was charisma.
That was unmatched.
The little plumber's son who come out of the ditch
at eight years old and became so sweet.
Charisma.
That's why Dusty resonated.
Can you dig it?
Incredible charisma.
That's a gift.
"I've wined and dined with kings and queens."
I've wined and dined with kings and queens,
but I slept in alleys and dined on pork and beans.
People are sitting at home going,
"I gotta go see Dusty Rhodes.
He's making me feel something."
You know where you can kiss if you don't like
what I'm saying.
I had that one element that you cannot give anyone.
Charisma.
You either have it or you don't.
And I had it.
That is Dusty Rhodes, 270 pounds of sweet, sweet soul, baby.
That is really the secret to his success-
is he really was The American Dream.
Dusty Rhodes had done it all in his Hall of Fame
career, but the one accomplishment that eluded
The American Dream was that of winning the WWE Championship.
The current champion, "Superstar" Billy Graham,
was a performer like no other.
Superstar and Dusty had explosive charisma.
When it came time to talk the talk, mouths shut,
and ears opened.
I am the greatest.
I am the strongest.
This is my belt.
I got the proof, baby.
1977, Rhodes looked to finish his own story
as he took on the Superstar for the greatest prize
in professional wrestling.
Here comes the biggie, the Worldwide Wrestling
Heavyweight Championship match.
The two hottest items in the country at the time was, uh,
"Superstar" Billy Graham and myself.
Wow.
He has had enough.
And the roar of the crowd now is for The Dream.
Here's Dusty Rhodes, "Superstar" Graham,
packing that place, standing room only.
Rhodes whipped to the corner, and the elbow of Graham.
Oh, but into the bear hug.
The deafening roar and the sound was amazing.
Rhodes catching him.
Graham now off the rope again.
Up.
Over.
Billy Graham has been counted out.
And they're all losing their minds,
and he's got the world title belt, and then no.
You don't get to keep that belt,
'cause you can't win by a countout.
The only time that the championship can change hands
is either by a pin or a submission.
The crowd was happy that Dusty won, but they were not
happy because the title didn't change hands.
The winner but not the new world champion,
Dusty Rhodes.
The match was over, and I would stand there and
didn't want to leave the ring.
Superstar, I've come a long way to whip your ass.
Now get out here, baby.
It's no secret that Dusty Rhodes is one of the
greatest superstars of all time and deserving of all the praise
he has gotten over the years, but his mark on this industry is
more than just his work on the microphone and in the ring.
It's his work behind the scenes as well.
Dusty Rhodes was a creative force like no other.
It was his brain that came up with the innovation known as
WarGames and The Great American Bash.
And even the cornerstone of WCW Starrcade.
A tremendous crowd is on hand for tonight's Starrcade.
It was at the 1987 edition of Starrcade where Dusty
would face a tough opponent in Lex Luger.
This, baby, is for real.
Dusty Rhodes would step onto the stage he created
as he took on Lex Luger for the United States title
inside of an unforgiving steel cage.
Lex Luger, it will be the total end
to The Total Package.
Lex Luger poses for everybody.
And take a look at The Dream.
You wonder why my ego is so big?
Yeah.
Because I'm Dusty Rhodes "The American Dream".
The name of the game for Dusty Rhodes
has always been resiliency.
He has always been able to bounce back, and even though
Luger's a great athlete, I think it favors Dusty Rhodes.
Dusty was a good guy, a babyface.
That really established me as a heel by cheating.
JJ, I need you to send the chair in.
Chair over the top.
The referee was there by Luger.
Got me a lot of heat.
Luger getting the chair.
Dream's got him.
Dream's got him.
Yes.
What an electrifying moment.
If your nickname is The American Dream,
winning the United States title, pretty important,
I would assume, to your legacy as the American Dream,
you know.
The American Dream is the new United States
Heavyweight Champion.
In the late 1970s, professional wrestling was
firmly in the grasp of one Harley Race.
The self-proclaimed greatest wrestler on God's green earth
had the credentials to back it up with an incredible 926-day
world heavyweight title reign.
You know damn well you can't beat me.
But all roads would lead to, well, Rhodes, as the
champ would defend his title against The American Dream.
Harley Race, I've just been to a lot of hell, jack.
And I'm not going to lose that world title.
You can bet all your world heavyweight championship
money on that, jack.
The largest crowd ever jammed,
Fort Homer Hesterly Armory, in Tampa, as Dusty Rhodes,
the challenger, is getting set to take on
the World Heavyweight Wrestling Champion, Harley Race.
NWA World Heavyweight Champions held the championship
for several years, and to defeat the champion and actually lay
claim to being a World Heavyweight Champion
was a huge deal.
Dusty could sell out the building with almost
anybody, and he'll have as good a match
as anyone on the card.
Dusty Rhodes, uh, continues to dominate
the situation.
Ladies and gentlemen, a new world heavyweight
wrestling champion.
He considered the world championship
to be the highest honor.
You can't get him to say that wrestling was fake,
and it's because it's not.
That moment wasn't.
When you take it that seriously, the fans take you seriously,
and they support you.
They're crying with you, they're cheering with you.
That moment, I was the champion of the world.
And I think that's what made that so great,
so great a moment for me.
This is an example for every man, woman, and child.
Get a dream, hold on to it, and shoot for the sky.
I have been to the mountaintop, and it will take a hell of a man
to knock me off.
Over the years, Dusty Rhodes proved
that he was more than just a common man.
He was also a trailblazer.
In the early 2010s, WWE introduced its brand-new
developmental system, NXT.
This would become the launchpad
for young up-and-coming talent to skyrocket to super stardom.
Behind the production training, booking, and mentorship of this
young roster was none other than WWE Hall of Famer, Dusty Rhodes.
Dusty's passion for the future of this industry
was palpable.
And when it came to NXT,
he always wore his heart on his sleeve.
All right, welcome to NXT right here
in Full Sail University.
I was with NXT at the time,
and I was there the night Dusty came out and spoke to the fans,
and he still had that charisma.
This is your house.
This is our house.
This is NXT.
Yeah, baby.
It was so powerful for all of us to have Dusty as our
commissioner, but what Dusty did behind the camera
was immeasurable.
Can you take it down-
Dusty was the heart and soul of NXT.
The way he spoke to you, the way he spoke about you,
the way he spoke about wrestling,
it just stayed with you.
And the success of NXT,
you talk a lot about it being done.
None of it could have taken place without Dusty.
Thank you, sir.
You're welcome, kid.
You won't regret it.
All right.
He definitely taught me a lot.
He was like a father figure to me when I was down in Florida.
He was the first person to just tell me to be myself,
and that that was gonna be good enough.
Dusty Rhodes was just somebody to push you and push
you and push you as a person and
just be the best performer that you can.
Let's get this party started.
If there's one quality Dusty Rhodes had,
it was how to reach audiences on an emotional level.
Dusty was a master at reaching into your soul
and getting you fired up.
He spoke to every race, color, and creed.
I'm the son of a plumber.
I was raised in Austin, Texas, and I never had anything
unless I fought for it, unless I scratched for it,
unless I got down on my knees and went for it.
He wanted to let you know that we were all in this
together through the easy times and the hard times.
I don't have to say a lot more about the way
I feel about Ric Flair.
No respect, no honor.
He put hard times on Dusty Rhodes and his family.
The hard times promo, I lived it.
That's what made it so great.
Everyone's been through it.
You don't know what hard times are, daddy.
Hard times are when the textile workers around this country
are out of work.
They got four or five kids and can't pay their wages,
can't buy their food.
And one word led to another, to another, to another,
and it built, and it built, and it built, and it built.
And hard times are when a man has worked at a job 30 years,
30 years.
They give him a watch, kick him in the butt, and say,
"Hey, a computer took your place, daddy."
That's hard times.
Art becoming life, life becoming art.
His delivery of it is what makes it a masterpiece,
and it's because he believes in it.
And Ric Flair, you put hard times on this country
by taking Dusty Rhodes out.
And Dusty was able to bring it home in that one promo
to let you know that he felt what you felt.
And you wanted him to win for that.
Let me leave you with this.
I will be the next world's heavyweight champion
on this hard time blues.
It is now time for our number one moment,
and it's one that remains in the minds of long-time
professional wrestling fans for the last four decades.
There were no more polar opposites in literally every
category than "The American Dream" Dusty Rhodes and longtime
NWA World's Heavyweight Champion, Ric Flair.
Flair was pompous, boisterous, and arrogant.
It's a fact that I live a lifestyle never,
ever equalled by any other man.
Rhodes was humble, kind, and a man of the people.
I don't put values in the same thing Ric Flair does.
It didn't take long for these two to find each other
on opposite sides of the squared circle and have one of the most
riveting rivalries of all time.
But it was at the Great American Bash, 1986, where the only way
to settle the score was inside the confines of a steel cage.
When Ric Flair and Dusty Rhodes wrestle,
the two greatest wrestlers in the world are colliding.
With me and Flair, you never knew
what you were gonna get.
You kept watching it.
They've wrestled so many times against each other before,
but it's always a new ballgame.
What a grueling match.
Both men have to be at the brink of exhaustion right now.
Oh, you know it.
We were the ultimate bad guy
and the ultimate blue-collar guy.
Dusty was the son of a plumber, I was the guy born
with a golden spoon, right?
Oh, he says he's got him.
Nope, count of two.
Dusty got right out of it.
Dusty and Flair had been going around
for several years, and the fans were really anxious to see Dusty
finally claim that big prize.
The fans are behind Dusty.
A small package has Ric.
Dusty Rhodes has just won the match.
Talk about the chase.
If you look in the furthest sections of that building
and people are losing their mind,
it's because they were in on the chase with him.
And new World's Heavyweight Champion,
"The American Dream" Dusty Rhodes.
Let's breathe now as an audience
and a fan of Dusty Rhodes.
He became World's Champion again for the second time to give them
hope it can happen.
Dusty Rhodes has left an indelible mark
in professional wrestling as well as fans worldwide.
Who would have thought that a common man,
the son of a plumber, could have made such
an incredible impact and plant the seeds
for this industry for generations to come?
Well, that'll do it for this edition
of WWE's Greatest Moments.
I hope you've enjoyed this look back at
"The American Dream" Dusty Rhodes.
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