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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:11,172 --> 00:00:12,896 [crowd cheering] 2 00:00:16,103 --> 00:00:18,137 [Nick] Women go to see a strip show. 3 00:00:18,172 --> 00:00:20,034 As soon as a woman takes off her bra, 4 00:00:20,068 --> 00:00:22,137 we're dirty-minded little boys. 5 00:00:22,172 --> 00:00:24,206 With women it's not that. They'll get turned on 6 00:00:24,241 --> 00:00:26,517 by a man but they have to know that personality. 7 00:00:32,067 --> 00:00:34,172 That's why our guys are not sex objects. 8 00:00:34,896 --> 00:00:36,310 We can't have sex objects, 9 00:00:36,344 --> 00:00:38,172 we have that total human beings, 10 00:00:38,206 --> 00:00:39,827 or the night doesn't work. 11 00:00:41,241 --> 00:00:44,344 [Bruce] Nick De Noia first came into my life 12 00:00:44,379 --> 00:00:47,241 when I was introduced to Nick by Steve. 13 00:00:47,275 --> 00:00:48,965 [Nick] What the hell are you doing? 14 00:00:49,000 --> 00:00:50,965 Nick was an accomplished choreographer. 15 00:00:51,000 --> 00:00:53,000 You know, about two weeks now I've telling you, 16 00:00:53,034 --> 00:00:55,793 damn it, Bob, this is slow. 17 00:00:55,827 --> 00:00:58,931 [Bruce] He understood who we were. 18 00:00:58,965 --> 00:01:01,931 And he certainly had the charisma necessary 19 00:01:01,965 --> 00:01:04,068 to fund a sexy brand. 20 00:01:04,102 --> 00:01:05,758 [Nick] There's a big audience out there, 21 00:01:05,793 --> 00:01:07,551 let's figure out what the women want. 22 00:01:07,586 --> 00:01:08,724 And let's give it to them. 23 00:01:08,758 --> 00:01:11,655 -[man] What do the women want? -You got me. 24 00:01:11,689 --> 00:01:15,482 [Bruce] Steve was convinced it was time to expand to New York. 25 00:01:15,517 --> 00:01:17,137 Nick was a New Yorker, 26 00:01:17,172 --> 00:01:20,000 he had the connections in New York, it seemed perfect. 27 00:01:20,033 --> 00:01:25,000 Please welcome Pecs on Parade, The Chippendale Dancers. 28 00:01:25,033 --> 00:01:28,758 [Bruce] And then Steve told me that he and Nick 29 00:01:28,793 --> 00:01:32,310 had written on a napkin a deal that said 30 00:01:32,344 --> 00:01:35,448 if Nick found us a New York club, 31 00:01:35,482 --> 00:01:37,620 then Nick would have the license 32 00:01:37,655 --> 00:01:40,965 to take Chippendales on tour forever. 33 00:01:43,793 --> 00:01:46,586 But when Steve signed that deal, 34 00:01:46,620 --> 00:01:49,758 he had no conception about how valuable 35 00:01:49,793 --> 00:01:52,103 those rights would become someday. 36 00:01:52,931 --> 00:01:54,723 [women screaming] 37 00:01:56,000 --> 00:01:59,448 That agreement led to a lot of trouble. 38 00:01:59,482 --> 00:02:02,448 Give a round of applause to Nick De Noia. 39 00:02:02,482 --> 00:02:04,965 [woman x] There was no love lost between the two of them. 40 00:02:05,000 --> 00:02:06,344 They clashed plenty. 41 00:02:06,379 --> 00:02:08,965 [Bruce] And that agreement is what led 42 00:02:11,137 --> 00:02:13,896 to the demise of Chippendales as I knew it. 43 00:02:14,517 --> 00:02:15,793 [man speaking] 44 00:02:36,896 --> 00:02:38,448 [cheerful music playing] 45 00:02:40,862 --> 00:02:42,862 [man] What do you want him to do? 46 00:02:42,896 --> 00:02:44,655 [women] Take it off! 47 00:02:44,689 --> 00:02:48,344 [woman] It's no secret they're popular, and they're in demand. 48 00:02:49,689 --> 00:02:52,241 The Los Angeles Ladies Only club 49 00:02:52,275 --> 00:02:55,482 has been so well received, they'll soon open in New York, 50 00:02:55,517 --> 00:02:59,172 and then Director Nick De Noia hopes to move them on to Paris. 51 00:02:59,206 --> 00:03:00,896 Enjoy yourself. 52 00:03:00,931 --> 00:03:03,413 [Nick] It seems to me that New York is capital 53 00:03:03,448 --> 00:03:05,034 of all kinds of entertainment. 54 00:03:05,068 --> 00:03:06,724 The one thing they didn't have 55 00:03:06,758 --> 00:03:08,896 was super entertainment for ladies only. 56 00:03:13,586 --> 00:03:17,965 The napkin deal required Nick to find us a New York club. 57 00:03:19,793 --> 00:03:22,896 He went out, he found a club by the name of Maggie 58 00:03:22,931 --> 00:03:25,758 at 61st in 1st in New York, 59 00:03:25,793 --> 00:03:28,793 who would be interested in hosting us. 60 00:03:30,310 --> 00:03:33,793 Steve was beyond himself, he was excited. 61 00:03:34,482 --> 00:03:36,275 New York was huge for him. 62 00:03:38,275 --> 00:03:42,344 Being a success in New York would put us on the map. 63 00:03:42,379 --> 00:03:46,724 We would control the two largest cities in the United States 64 00:03:46,758 --> 00:03:49,241 and our brand would be unbeatable. 65 00:03:51,137 --> 00:03:53,103 But before we can open in New York... 66 00:03:59,724 --> 00:04:02,241 Nick had a lot of AM 88work to do here in L.A. 67 00:04:02,275 --> 00:04:04,000 [cheerful music playing] 68 00:04:09,034 --> 00:04:11,482 I don't think there are any men in America 69 00:04:11,517 --> 00:04:13,241 that have better jobs than you. 70 00:04:13,275 --> 00:04:16,793 When Nick started working with us in L.A., 71 00:04:16,827 --> 00:04:20,793 he brought more dancing, more lighting, 72 00:04:20,827 --> 00:04:24,413 more wardrobe, more ensemble dancers. 73 00:04:27,206 --> 00:04:29,448 It was like Chippendales on steroids. 74 00:04:33,172 --> 00:04:37,482 Now we had cues, we had marks that we had to remember, 75 00:04:37,517 --> 00:04:40,000 lighting cues, music cues. 76 00:04:40,758 --> 00:04:43,137 And if you weren't on that mark, 77 00:04:43,172 --> 00:04:44,655 he would really get mad. 78 00:04:44,689 --> 00:04:48,275 Get the light up, in time! Thank you. 79 00:04:48,310 --> 00:04:49,965 Good morning. 80 00:04:50,000 --> 00:04:51,896 Nick was not an easy guy to work with. 81 00:04:51,931 --> 00:04:54,103 I mean, he really tried to beat me down 82 00:04:54,137 --> 00:04:55,551 to see if I would stand up to him. 83 00:04:55,586 --> 00:04:56,758 Boom, boom, harder. 84 00:04:56,793 --> 00:04:58,275 No, that one's got to be straight across, 85 00:04:58,310 --> 00:04:59,965 it's got to be strong, do it again. 86 00:05:00,000 --> 00:05:02,758 Boom, boom. Thank you, nice eye. 87 00:05:02,793 --> 00:05:05,000 [Michael] He was always striving for perfection, 88 00:05:05,034 --> 00:05:08,068 but never getting it, and you see him 89 00:05:08,103 --> 00:05:11,000 turning a lot of people negative who just didn't like him. 90 00:05:11,034 --> 00:05:13,241 I'm easy. As I say to them, 91 00:05:13,275 --> 00:05:17,724 "Gentlemen, if you give me what I want, I'm a sweetheart. 92 00:05:17,758 --> 00:05:19,241 The only time you have trouble with me 93 00:05:19,275 --> 00:05:21,551 is when you make me break your back." 94 00:05:23,068 --> 00:05:25,310 [Eric] Nick took himself way too seriously. 95 00:05:25,344 --> 00:05:26,586 He had to make a scene, 96 00:05:26,620 --> 00:05:28,931 he was a big diva, lot of drama. 97 00:05:28,965 --> 00:05:32,206 He'd just like get in your face over stupid shit, 98 00:05:32,241 --> 00:05:34,482 just so that he could be the A-dog. 99 00:05:34,517 --> 00:05:37,413 And he liked to, you know get on these dancers, like, 100 00:05:37,448 --> 00:05:40,000 you know, they were his little bitches, and, 101 00:05:40,034 --> 00:05:43,310 "Yeah, no, don't do that, I'm telling you..." like, 102 00:05:43,344 --> 00:05:46,827 we're not doing Catshere, you know, or Hamilton. 103 00:05:46,862 --> 00:05:49,413 It's a fucking burlesque show for women. 104 00:05:51,103 --> 00:05:52,517 And most of them are so fucking drunk 105 00:05:52,551 --> 00:05:54,655 they don't care how these guys are dancing. 106 00:05:56,275 --> 00:06:00,655 You do that turn, and it's like I have a bowl of tropical fish. 107 00:06:00,689 --> 00:06:02,310 That's the amount of sensuality 108 00:06:02,344 --> 00:06:04,241 that I just felt from you guys, like this. 109 00:06:04,275 --> 00:06:06,793 I'm sure you're going to interview some people that idolize him 110 00:06:06,827 --> 00:06:08,482 like some kind of God, like genius. 111 00:06:09,103 --> 00:06:10,275 I mean he was just... 112 00:06:10,310 --> 00:06:11,482 What the hell are you doing? 113 00:06:12,758 --> 00:06:14,034 He was a dick. 114 00:06:14,068 --> 00:06:17,448 He was just a real mouthy dick. 115 00:06:19,000 --> 00:06:22,793 [Candace] It's very true that Nick was an abrasive person. 116 00:06:23,758 --> 00:06:27,448 He was rude at times, and he was pushy. 117 00:06:27,965 --> 00:06:30,241 Dunk! Good morning. 118 00:06:30,275 --> 00:06:33,965 [Candace] But he was an innovator, he was a creator, 119 00:06:34,000 --> 00:06:36,413 a mad passionate-intense man 120 00:06:37,068 --> 00:06:38,379 who knew what he wanted, 121 00:06:38,413 --> 00:06:41,103 and he wasn't going to settle for anything less. 122 00:06:41,137 --> 00:06:42,931 [Nick] The eighties is the decade 123 00:06:42,965 --> 00:06:45,482 of the male sex symbol once again, 124 00:06:45,517 --> 00:06:48,068 and the breeding ground is here. 125 00:06:48,103 --> 00:06:51,413 [Candace] He didn't want just the best show in New York, 126 00:06:51,448 --> 00:06:55,310 he wanted to be the best of the biggest show in New York. 127 00:06:55,344 --> 00:06:56,965 You are God's gift to womankind 128 00:06:57,000 --> 00:06:58,379 except that if they had that way, 129 00:06:58,413 --> 00:06:59,827 they'd destroy you and get rid of you 130 00:06:59,862 --> 00:07:01,448 on the face of the earth, remember that. 131 00:07:06,034 --> 00:07:08,206 [Candace] Nick was from New York City, 132 00:07:08,241 --> 00:07:11,103 but he had a lovely house in Los Angeles, 133 00:07:11,137 --> 00:07:13,689 and I would go over there often to work with him 134 00:07:13,724 --> 00:07:16,034 on this new script for New York. 135 00:07:18,000 --> 00:07:20,137 We worked together almost every day. 136 00:07:21,413 --> 00:07:23,827 He was a very focused person. 137 00:07:24,965 --> 00:07:27,689 And he was high energy, and he was hyper, 138 00:07:27,724 --> 00:07:29,793 he's like those big blob toys 139 00:07:29,827 --> 00:07:31,206 and you pull the plug and they go... 140 00:07:32,137 --> 00:07:34,103 Like this as the air is coming out. 141 00:07:35,655 --> 00:07:40,103 Nick had that ability to make you think 142 00:07:40,137 --> 00:07:42,344 that you were the only other person in the room. 143 00:07:45,827 --> 00:07:48,379 [Michael] I've been working for the club maybe a few months, 144 00:07:48,413 --> 00:07:50,275 I had a taste of being on stage. 145 00:07:50,310 --> 00:07:52,931 I had danced a couple of times folded in with people. 146 00:07:52,965 --> 00:07:54,517 If somebody should get sick, you know, 147 00:07:54,551 --> 00:07:57,482 I would always be the filler, but it's not, you know, 148 00:07:57,517 --> 00:08:00,068 not a number. I'm just a standby. 149 00:08:02,827 --> 00:08:05,241 One night Nick comes to me after the show, 150 00:08:05,275 --> 00:08:08,103 and very quiet takes me aside and says, 151 00:08:08,137 --> 00:08:10,827 "Mike, this is the first script of the new show, 152 00:08:10,862 --> 00:08:12,551 tell me what you think about it." 153 00:08:12,586 --> 00:08:14,862 So now I'm feeling pretty good, like,"Wow", 154 00:08:14,896 --> 00:08:17,931 the director of the show, you know, wants me to read the script. 155 00:08:19,103 --> 00:08:21,896 So I'm reading it, there's a barbarian, 156 00:08:21,931 --> 00:08:23,931 there's this politician, 157 00:08:23,965 --> 00:08:27,275 but then it comes across the perfect man. 158 00:08:27,310 --> 00:08:28,551 So I read it. 159 00:08:28,586 --> 00:08:30,793 "Wow, that's a great, I hadn't had... it's a great one." 160 00:08:30,827 --> 00:08:34,448 And he goes, "Michael, we're gonna go to New York. 161 00:08:34,482 --> 00:08:37,551 We're going to open the biggest show Chippendales has ever had. 162 00:08:37,586 --> 00:08:39,448 And this character, the perfect man, 163 00:08:39,482 --> 00:08:42,206 he's going to be the most important number of this, 164 00:08:42,241 --> 00:08:44,344 the one I built the whole show around", 165 00:08:44,931 --> 00:08:46,379 and he told me, 166 00:08:46,413 --> 00:08:49,206 "You got the job, you're going to be the perfect man." 167 00:08:50,206 --> 00:08:52,000 So the next thing I know I said, 168 00:08:52,034 --> 00:08:53,965 "All right, give me a ticket." 169 00:08:55,206 --> 00:08:58,275 ["Everybody wants to rule the world" playing] 170 00:08:59,896 --> 00:09:03,655 [Nancy] Michael and I moved to New York in September of 1983. 171 00:09:06,344 --> 00:09:07,517 Oh my God! 172 00:09:07,551 --> 00:09:09,931 To see New York City from the road. 173 00:09:12,827 --> 00:09:14,482 I felt like I was in a movie. 174 00:09:14,517 --> 00:09:18,758 ♪ Welcome to your life ♪ 175 00:09:18,793 --> 00:09:21,413 We were starting this adventure together. 176 00:09:21,448 --> 00:09:23,793 It was just beyond exciting, 177 00:09:23,827 --> 00:09:25,517 I can still feel those feelings 178 00:09:25,551 --> 00:09:27,931 thinking back to that day. 179 00:09:27,965 --> 00:09:30,000 [Michael] I'm this kid from East L.A. 180 00:09:30,034 --> 00:09:32,137 and all of a sudden I'm in the middle of New York. 181 00:09:32,172 --> 00:09:34,620 And I just kept thinking, "You made it!" 182 00:09:34,655 --> 00:09:36,689 There is that song, If you make it in Ney York, 183 00:09:36,724 --> 00:09:38,965 you can make it anywhere. That's how I felt. 184 00:09:39,000 --> 00:09:43,448 ♪ Everybody wants to rule the world ♪ 185 00:09:43,482 --> 00:09:45,448 [Michael] Every time I turned on the TV there was, 186 00:09:45,482 --> 00:09:47,482 "Chippendales is coming to New York City." 187 00:09:48,689 --> 00:09:50,827 We're told, there's a lot of chirping 188 00:09:50,862 --> 00:09:52,965 about the opening of Chippendales tonight. 189 00:09:53,000 --> 00:09:55,896 It's a new night club designed to delight women, 190 00:09:55,931 --> 00:09:57,655 featuring male performers. 191 00:09:57,689 --> 00:10:00,068 I mean, we were on every news channel, 192 00:10:00,103 --> 00:10:01,931 and in the morning talk show. 193 00:10:01,965 --> 00:10:03,931 At Chippendales we go down to a G string. 194 00:10:03,965 --> 00:10:05,965 We like to leave a little bit to the imagination. 195 00:10:06,000 --> 00:10:07,793 I think it's a little bit more fun that way. 196 00:10:09,448 --> 00:10:11,793 We were just the buzz of the whole city, 197 00:10:13,034 --> 00:10:16,413 which was also, you know, a bit overwhelming. 198 00:10:17,379 --> 00:10:18,655 Should be quite a show. 199 00:10:21,310 --> 00:10:22,793 [sirens wailing] 200 00:10:41,344 --> 00:10:43,413 [Nancy] I was nervous for him, 201 00:10:43,448 --> 00:10:47,448 because this show was a whole different level of a show. 202 00:10:50,206 --> 00:10:52,689 And Michael was the star. 203 00:10:54,793 --> 00:10:57,103 [announcer speaking] 204 00:10:58,896 --> 00:11:02,344 I was backstage, getting ready to go on stretching, rehearsing, 205 00:11:02,379 --> 00:11:04,689 and the place was packed 206 00:11:05,724 --> 00:11:07,482 all the way up, every seat was filled. 207 00:11:08,931 --> 00:11:11,206 I was scared shitless. 208 00:11:11,241 --> 00:11:13,172 And when those lights went down, you know, 209 00:11:13,206 --> 00:11:15,827 for the first time, I can remember thinking, 210 00:11:15,862 --> 00:11:17,758 "Okay, Michael, here it goes. 211 00:11:19,068 --> 00:11:20,206 [exhales deeply] 212 00:11:21,068 --> 00:11:22,310 [heart pounding] 213 00:11:22,344 --> 00:11:23,551 This is it." 214 00:11:24,413 --> 00:11:26,689 [interviewer speaking] 215 00:11:27,586 --> 00:11:28,827 No. 216 00:11:37,655 --> 00:11:39,172 You got to be kidding me. 217 00:11:39,206 --> 00:11:41,137 No, I have no idea. 218 00:11:42,379 --> 00:11:44,517 ["The Kid is Hot Tonight" playing] 219 00:11:53,827 --> 00:11:55,310 [women screaming] 220 00:11:57,758 --> 00:12:01,482 [Nancy] It was just really exciting to watch women scream 221 00:12:01,517 --> 00:12:03,551 and be crazy over him. 222 00:12:08,310 --> 00:12:10,793 [Nancy] Seeing him in that perfect man number. 223 00:12:14,275 --> 00:12:16,724 Yeah, it just made me feel proud. 224 00:12:19,344 --> 00:12:21,103 "Yeah, that's my man," no? 225 00:12:22,896 --> 00:12:24,586 I remember walking down. 226 00:12:25,896 --> 00:12:27,206 Going down the stage, yeah. 227 00:12:30,344 --> 00:12:33,310 [Candace] The expectation, the energy, 228 00:12:33,344 --> 00:12:36,068 everything that went into preparing 229 00:12:36,103 --> 00:12:38,965 for this opening night culminated, 230 00:12:39,000 --> 00:12:42,793 and I'm surprised that the building 231 00:12:42,827 --> 00:12:44,724 didn't fall down around our ears, 232 00:12:44,758 --> 00:12:46,758 the noise level was so high. 233 00:12:47,724 --> 00:12:51,137 ♪ The kid is hot tonight ♪ 234 00:12:51,172 --> 00:12:53,137 ♪ Whoa so hot... ♪ 235 00:12:53,172 --> 00:12:54,724 [Candace] And it's just all 236 00:12:56,103 --> 00:12:57,137 perfect. 237 00:13:01,206 --> 00:13:03,000 [women cheering] 238 00:13:14,379 --> 00:13:16,620 [Bruce] New York was an immediate success. 239 00:13:18,551 --> 00:13:20,724 Steve felt he was king of the world. 240 00:13:24,172 --> 00:13:26,965 Chippendales became unsinkable at that point. 241 00:13:27,000 --> 00:13:28,862 [women cheering] 242 00:13:32,482 --> 00:13:34,620 The bad things were yet to happen. 243 00:13:42,793 --> 00:13:47,206 [Nancy] Warm 80 degrees here in New York City. 244 00:13:47,241 --> 00:13:50,137 [Michael] Within three months, we felt New York was our home. 245 00:13:50,172 --> 00:13:52,275 [Nancy] This is our backyard. 246 00:13:52,310 --> 00:13:54,448 Michael is barbecuing hamburgers. 247 00:13:54,482 --> 00:13:57,482 Everything was just clicking for me 248 00:13:57,517 --> 00:14:00,896 as far as Chippendales in New York was concerned. 249 00:14:03,620 --> 00:14:07,000 [Nancy] We lived on at 81st on the East Side for a while. 250 00:14:10,000 --> 00:14:11,655 It just seemed like... 251 00:14:13,206 --> 00:14:15,862 this is where we belong. 252 00:14:20,448 --> 00:14:25,137 Our son was born March 27th, 1984. 253 00:14:27,241 --> 00:14:29,000 Peekaboo! 254 00:14:29,034 --> 00:14:30,241 Peekaboo! 255 00:14:31,620 --> 00:14:34,310 We named him Bo Christopher Rapp. 256 00:14:36,379 --> 00:14:39,241 It just felt like we were going to be a family now 257 00:14:39,275 --> 00:14:42,000 and, you know, this is forever. 258 00:14:43,827 --> 00:14:46,655 You know your family film. 259 00:14:46,689 --> 00:14:48,931 When you're young you think those things 260 00:14:50,413 --> 00:14:54,241 until things start to go down a darker road. 261 00:14:56,000 --> 00:14:58,586 [woman] You're trying to project a fantasy. 262 00:14:58,620 --> 00:15:02,310 Constant fantasies from a female point of view. 263 00:15:02,344 --> 00:15:05,310 It's definitely... We are Disneyland for ladies. 264 00:15:05,344 --> 00:15:08,310 Finally women demanded their right to express that they like men. 265 00:15:09,275 --> 00:15:10,931 [Eric] Nick De Noia. 266 00:15:10,965 --> 00:15:14,068 Yes, he had this little wedge of Chippendales, 267 00:15:14,103 --> 00:15:17,862 which was in New York, and needed an interesting fun show to be at. 268 00:15:17,896 --> 00:15:19,655 But that wasn't Chippendales. 269 00:15:19,689 --> 00:15:21,793 Chippendales is a bigger idea than that, 270 00:15:21,827 --> 00:15:24,034 and Banerjee understood that. 271 00:15:24,068 --> 00:15:27,275 I mean, he had a fucking amazing ability 272 00:15:27,310 --> 00:15:31,931 to see how he could take this hack strip club idea, 273 00:15:32,827 --> 00:15:35,931 and build it into something really big. 274 00:15:35,965 --> 00:15:37,793 [interviewer speaking] 275 00:15:55,655 --> 00:15:57,275 [Eric] He totally did the nightclub 276 00:15:57,310 --> 00:16:00,586 as a laboratory of experimentation, 277 00:16:00,620 --> 00:16:03,931 and I think the one thing you can admire about me 278 00:16:03,965 --> 00:16:05,793 was that I tried really hard to experiment 279 00:16:05,827 --> 00:16:09,310 with different things, different concepts, or promotional ideas. 280 00:16:09,344 --> 00:16:11,034 So I became a creative director, 281 00:16:11,068 --> 00:16:14,379 by, you know, working hard at just finding better ways 282 00:16:14,413 --> 00:16:17,310 to get Chippendales out there in the mainstream level. 283 00:16:25,896 --> 00:16:28,172 [Eric] He understood brand building 284 00:16:28,206 --> 00:16:29,965 without having to go to college to do it 285 00:16:30,000 --> 00:16:31,586 and that's just fucking amazing. 286 00:16:31,620 --> 00:16:33,827 I mean, he was actually, 287 00:16:33,862 --> 00:16:36,172 it's gonna sound crazy to a lot of people listening to this, 288 00:16:36,206 --> 00:16:40,448 but he was actually like the Steve Jobs of sexuality for women. 289 00:16:43,655 --> 00:16:44,517 [chuckles] 290 00:16:44,551 --> 00:16:46,620 [cheering music playing] 291 00:16:50,103 --> 00:16:53,068 All he thought about was making Chippendales a bigger name, 292 00:16:53,103 --> 00:16:55,482 because he knew there was a way to make more money out of it. 293 00:16:55,517 --> 00:16:57,034 Wait, these are respectable women, 294 00:16:57,068 --> 00:16:58,827 you don't want to see these kind of things. 295 00:16:58,862 --> 00:17:00,172 [cheering] 296 00:17:01,275 --> 00:17:02,448 I guess I was wrong. 297 00:17:03,068 --> 00:17:04,344 [women screaming] 298 00:17:05,964 --> 00:17:09,827 [Eric] He studied, morning, noon, and night his market. 299 00:17:09,862 --> 00:17:12,758 It just, it was his porn. 300 00:17:13,862 --> 00:17:15,586 [Dan] He was always researching, 301 00:17:15,619 --> 00:17:17,689 trying to see how he can implement Chippendales 302 00:17:17,723 --> 00:17:19,205 into the trends, into the fashion. 303 00:17:19,862 --> 00:17:21,103 Guys stopped shaving. 304 00:17:21,137 --> 00:17:24,517 See? They had the little stubble from Miami Vice. 305 00:17:24,550 --> 00:17:27,378 There was a time when everybody slicked their hair back. 306 00:17:27,413 --> 00:17:30,034 There was a time when people tried growing mustaches, 307 00:17:30,068 --> 00:17:32,448 like Tom Selleck in Magnum P.I. 308 00:17:32,482 --> 00:17:35,862 And there was a time when everyone was clean cut short hair. 309 00:17:35,896 --> 00:17:37,758 Banerjee was trying to imitate 310 00:17:37,793 --> 00:17:41,206 what he would see working in mainstream America, 311 00:17:41,241 --> 00:17:44,344 and he would mimic that in the calendars, 312 00:17:44,379 --> 00:17:46,068 or in ads that we would do. 313 00:17:47,655 --> 00:17:52,103 And the people that he picked for models or dancers 314 00:17:52,137 --> 00:17:53,413 were all based on their face. 315 00:17:54,965 --> 00:17:57,689 ♪ You're looking straight at me ♪ 316 00:17:59,448 --> 00:18:04,310 ♪ I'm in a poster hanging on your wall, baby... ♪ 317 00:18:04,344 --> 00:18:08,827 [Read] The faces were very, very important in the Chippendale brand. 318 00:18:08,862 --> 00:18:12,862 ♪ Drive me crazy when your tongue... ♪ 319 00:18:12,896 --> 00:18:15,793 [Read] And the way they identified who they were, 320 00:18:15,827 --> 00:18:20,172 were by putting them in this lineup of 10 to 15 guys. 321 00:18:22,448 --> 00:18:23,896 Banerjee would always watch it 322 00:18:23,931 --> 00:18:26,413 because the audience applause 323 00:18:26,448 --> 00:18:28,827 would dictate who the women really like. 324 00:18:28,862 --> 00:18:30,620 [women screaming] 325 00:18:30,655 --> 00:18:32,689 Banerjee from that would select them 326 00:18:32,724 --> 00:18:36,103 to go on to a photo-shoot with the photographers 327 00:18:36,137 --> 00:18:39,965 for potential calendar work, greeting cards, posters. 328 00:18:41,517 --> 00:18:43,310 So if you were a face 329 00:18:43,344 --> 00:18:45,758 or a spokesperson for the brand, 330 00:18:45,793 --> 00:18:48,413 Steve went out of his way to be nicer to you, 331 00:18:48,448 --> 00:18:51,310 because you meant more to him monetarily. 332 00:18:53,241 --> 00:18:54,344 No. 333 00:18:55,689 --> 00:18:58,310 Well, I was never a face. 334 00:18:59,758 --> 00:19:01,137 I was a body part. 335 00:19:02,379 --> 00:19:04,379 I did body part shots. 336 00:19:05,379 --> 00:19:06,827 I do group shots. 337 00:19:08,965 --> 00:19:11,793 One time Steve Banerjee made it very clear, 338 00:19:11,827 --> 00:19:13,551 he pretty much let me know, 339 00:19:13,586 --> 00:19:16,689 "You are a very good performer, Read, 340 00:19:16,724 --> 00:19:18,758 but you're not a looker." 341 00:19:20,620 --> 00:19:22,551 You just kind of take that and you go, 342 00:19:22,586 --> 00:19:24,862 "All right. Well, Steve, thank you very much." 343 00:19:25,551 --> 00:19:27,965 So, I was not a face. 344 00:19:28,000 --> 00:19:30,655 And Mr. November is Dan Peterson. 345 00:19:30,689 --> 00:19:32,482 [women cheering] 346 00:19:32,517 --> 00:19:34,517 Steve did ask me if I would do the calendar, 347 00:19:34,551 --> 00:19:36,724 and I was all gung ho, 348 00:19:36,758 --> 00:19:38,137 I mean, I'd never been in a calendar, 349 00:19:38,172 --> 00:19:39,689 I'd never been photographed, period. 350 00:19:39,724 --> 00:19:42,310 I don't know if you can see this but you're, you do have... 351 00:19:43,000 --> 00:19:44,206 We have clothes. 352 00:19:44,241 --> 00:19:45,827 Yes, you do have some clothing on 353 00:19:45,862 --> 00:19:47,551 so you're not completely in the buff. 354 00:19:47,586 --> 00:19:49,310 [Dan] Being in the calendar was great, 355 00:19:49,344 --> 00:19:50,827 but once I was on the cover, 356 00:19:50,862 --> 00:19:52,517 that's where things sort of exploded. 357 00:19:52,551 --> 00:19:56,137 That's where everything sort of became a little more real. 358 00:19:57,379 --> 00:20:00,000 ["Take On Me" playing] 359 00:20:00,034 --> 00:20:02,482 [Roger] The first Chippendales calendar came out in 1981. 360 00:20:05,172 --> 00:20:08,137 The first production was like 100,000, 361 00:20:08,172 --> 00:20:11,379 but the following year, we went to half a million, 362 00:20:11,413 --> 00:20:14,448 and then from there on we went to a million. 363 00:20:14,482 --> 00:20:17,482 [man] The Chippendales are famous not only for their sexy dancing, 364 00:20:17,517 --> 00:20:19,482 but for what has become one of the hottest 365 00:20:19,517 --> 00:20:21,931 and best-selling calendars every year. 366 00:20:21,965 --> 00:20:26,517 [Roger] Steve's idea was to spread the name as fast as possible, 367 00:20:26,551 --> 00:20:30,241 and through the calendars it was simple. 368 00:20:30,275 --> 00:20:33,000 [Dan] We went to events when there was 10,000 people 369 00:20:33,034 --> 00:20:35,862 flooding a mall, waiting to get calendar signs. 370 00:20:35,896 --> 00:20:38,344 This is really the biggest crowd we've ever had. 371 00:20:38,379 --> 00:20:40,379 We expected hundreds, not thousands. 372 00:20:40,413 --> 00:20:42,413 ♪ ...another day to find you... ♪ 373 00:20:43,448 --> 00:20:45,862 [Roger] And then Steve got more creative 374 00:20:45,896 --> 00:20:48,379 and started selling everything. 375 00:20:48,413 --> 00:20:51,034 [woman] They're part of a multimillion dollar enterprise, 376 00:20:51,068 --> 00:20:53,206 which include: sexy exercise tapes, 377 00:20:53,241 --> 00:20:55,379 sexy lingerie, sexy jeans, 378 00:20:55,413 --> 00:20:58,241 sexy calendars and even sexy coffee cups. 379 00:20:58,275 --> 00:21:00,758 I brought something for you to use in bed every night. 380 00:21:00,793 --> 00:21:02,551 -Oh! -[audience cheering] 381 00:21:05,586 --> 00:21:06,931 [Roger] And the more we sold... 382 00:21:06,965 --> 00:21:08,758 Yes, he's cute. 383 00:21:08,793 --> 00:21:10,896 [Roger] ...the more Chippendales got known. 384 00:21:10,931 --> 00:21:12,931 Here they are, the most exciting guys in America, 385 00:21:12,965 --> 00:21:15,103 it's Chippendales. 386 00:21:15,137 --> 00:21:19,068 [Candace] In the 1980s Chippendales was so popular 387 00:21:19,103 --> 00:21:21,620 that we didn't have to seek out publicity. 388 00:21:21,655 --> 00:21:22,862 Excuse me. 389 00:21:22,896 --> 00:21:24,620 [laughter] 390 00:21:27,275 --> 00:21:28,965 [Candace] We were in the magazines. 391 00:21:30,275 --> 00:21:31,965 Major motion pictures. 392 00:21:32,000 --> 00:21:33,137 Gentlemen. 393 00:21:33,172 --> 00:21:35,586 Chippendales became iconic. 394 00:21:35,620 --> 00:21:37,931 ♪ Take me on ♪ 395 00:21:37,965 --> 00:21:40,275 ♪ Take on me ♪ 396 00:21:40,310 --> 00:21:42,586 The fact this multimillion dollar organization 397 00:21:42,620 --> 00:21:44,137 is continuing to expand 398 00:21:44,172 --> 00:21:46,482 shows that Chippendale thinks that male stripping 399 00:21:46,517 --> 00:21:48,896 is still big business. 400 00:21:48,931 --> 00:21:51,068 Money was coming from all different directions. 401 00:21:52,103 --> 00:21:55,862 Coming from a family who didn't have money. 402 00:21:55,896 --> 00:21:58,275 I didn't know how to handle money. 403 00:22:02,724 --> 00:22:06,103 And I was hoping that Nancy was better than me, 404 00:22:06,137 --> 00:22:08,137 but she wasn't good with money either. 405 00:22:08,172 --> 00:22:09,379 [Michael laughs] 406 00:22:09,413 --> 00:22:12,172 So people always ask me, "How much money did you make?" 407 00:22:12,206 --> 00:22:13,965 I said, "A little less than I spent." 408 00:22:14,000 --> 00:22:17,206 Pecs on Parade, the Chippendales Dancers. 409 00:22:17,241 --> 00:22:19,034 [all cheering] 410 00:22:26,586 --> 00:22:28,275 [Bruce] The money was rolling. 411 00:22:32,172 --> 00:22:36,103 And Steve used to tell me he was making so much money 412 00:22:36,137 --> 00:22:38,689 there's not enough dirt in his backyard to bury it. 413 00:22:39,517 --> 00:22:41,206 We'll be right back. 414 00:22:52,827 --> 00:22:54,689 [Eric] Steve knew we had a phenomenon, 415 00:22:56,000 --> 00:22:57,931 he would say to me, 416 00:22:57,965 --> 00:23:00,448 "Things like this don't come like, you know, 417 00:23:00,482 --> 00:23:02,620 in everyone's lifetime. 418 00:23:02,655 --> 00:23:04,931 You're lucky if you get like one Chippendales," 419 00:23:04,965 --> 00:23:06,620 he knew he had a gold mine. 420 00:23:08,793 --> 00:23:10,275 And it wasn't just about the money, 421 00:23:10,310 --> 00:23:13,000 it was like about the success of building it. 422 00:23:17,620 --> 00:23:20,724 Unfortunately, other people tried to dip their hand, 423 00:23:20,758 --> 00:23:23,379 and take credit away from him. 424 00:23:24,206 --> 00:23:26,172 That became a huge problem. 425 00:23:38,379 --> 00:23:39,724 Name, Michael Rapp. 426 00:23:39,758 --> 00:23:42,241 Age, 27. Height, 6'3''. 427 00:23:42,275 --> 00:23:44,793 Hair, brown. Eyes, green. 428 00:23:44,827 --> 00:23:46,000 Perfect? 429 00:23:48,241 --> 00:23:49,793 I try my best. 430 00:23:49,827 --> 00:23:53,034 [reporter] Perfect or not, Michael obviously knows how to work an audience. 431 00:23:55,689 --> 00:23:57,310 [Michael] When I did the perfect man, 432 00:23:57,344 --> 00:23:59,379 my ultimate goal 433 00:23:59,413 --> 00:24:03,413 was to take you on a sexual journey. 434 00:24:03,448 --> 00:24:05,413 I'm the perfect man, but yet, you know, 435 00:24:05,448 --> 00:24:07,137 I'm wild, I'm lustful, 436 00:24:07,172 --> 00:24:09,034 I'm going to take my six foot four body 437 00:24:09,068 --> 00:24:10,965 and I'm going to engulf you in man. 438 00:24:13,172 --> 00:24:16,275 I'm just about sex, I was made for sex. 439 00:24:19,344 --> 00:24:21,241 I want you to feel lust. 440 00:24:22,620 --> 00:24:25,137 I want you to lust me as much as I lust you. 441 00:24:31,068 --> 00:24:33,655 So, you know, as New York is trying to build up, 442 00:24:34,413 --> 00:24:37,241 my reputation and my persona 443 00:24:37,793 --> 00:24:38,724 keeps growing. 444 00:24:42,965 --> 00:24:44,758 I mean, I'm the king of New York. 445 00:24:47,586 --> 00:24:49,206 This belongs to me. 446 00:24:55,137 --> 00:24:56,620 [Nancy] In the beginning, 447 00:24:56,655 --> 00:24:58,793 it felt good being married to him. 448 00:25:01,068 --> 00:25:03,137 I mean, he was the star of the show. 449 00:25:04,000 --> 00:25:08,310 It just made life seem really special. 450 00:25:09,827 --> 00:25:12,275 Many times, women would say to me, 451 00:25:12,310 --> 00:25:13,862 "Oh, you're so lucky." 452 00:25:13,896 --> 00:25:16,620 But I was starting to not feel lucky, 453 00:25:18,034 --> 00:25:21,689 because after a while, there are always women 454 00:25:21,724 --> 00:25:25,000 trying to be my friend, to get to him. 455 00:25:26,000 --> 00:25:29,793 And that, you know, became a part 456 00:25:29,827 --> 00:25:32,275 where you didn't trust every woman 457 00:25:32,310 --> 00:25:33,689 who was trying to be your friend. 458 00:25:38,310 --> 00:25:41,862 That brought a little insecurity in me. 459 00:25:41,896 --> 00:25:44,827 [Michael] I'm doing a close-up, ma'am. 460 00:25:44,862 --> 00:25:47,172 [Nancy] As a woman, that can be a little, 461 00:25:47,862 --> 00:25:49,103 a little worrisome. 462 00:25:52,379 --> 00:25:55,620 But he treated me like I was a princess, 463 00:25:55,655 --> 00:25:57,137 like very special. 464 00:25:58,482 --> 00:25:59,689 It felt like... 465 00:26:00,793 --> 00:26:02,620 just I could totally trust him. 466 00:26:08,724 --> 00:26:10,620 [announcer] He is the founder, the creator, 467 00:26:10,655 --> 00:26:13,103 he is Mr. Chippendale. I'd like to welcome back 468 00:26:13,137 --> 00:26:16,000 the one and only, give a round of applause for Nick De Noia. 469 00:26:16,034 --> 00:26:17,793 [crowd cheering] 470 00:26:20,068 --> 00:26:23,068 [Eric] Nick De Noia loved media coverage. 471 00:26:25,275 --> 00:26:27,862 It's like, the energy was the Wizard of Oz, 472 00:26:27,896 --> 00:26:29,586 the guy behind the curtain. 473 00:26:29,620 --> 00:26:32,103 But De Noia was just a media whore. 474 00:26:32,137 --> 00:26:33,862 Sitting next to me, the founder, 475 00:26:33,896 --> 00:26:37,206 the director of the Chippendales, Nick De Noia, and also... 476 00:26:37,241 --> 00:26:39,517 Nick was always doing interviews for Chippendales, 477 00:26:39,551 --> 00:26:41,862 he was trying to become the face of Chippendales. 478 00:26:41,896 --> 00:26:44,068 We want every woman to bring her mother back, 479 00:26:44,103 --> 00:26:45,758 and her daughter back, 480 00:26:45,793 --> 00:26:48,448 and we want to have grandma out there, you know. 481 00:26:48,482 --> 00:26:50,793 [Nick] Grandma? I don't know if you can see it, 482 00:26:50,827 --> 00:26:53,103 but we have a nun in the audience, look at this. 483 00:26:54,862 --> 00:26:57,586 Nick had this gift of gab, and language 484 00:26:57,620 --> 00:27:00,275 that Steve did not, Steve stuttered, he stuttered. 485 00:27:00,310 --> 00:27:03,931 They're all kind of like very good looking guys 486 00:27:03,965 --> 00:27:05,931 that will be very [stutters] attractive 487 00:27:05,965 --> 00:27:08,000 for our female clientele. 488 00:27:08,034 --> 00:27:12,241 Steve was a very quiet person, he was private, 489 00:27:12,275 --> 00:27:15,413 and he wasn't as charismatic as Nick De Noia. 490 00:27:16,655 --> 00:27:18,620 Nick was much more vibrant, 491 00:27:18,655 --> 00:27:22,448 much more gregarious, much more articulate. 492 00:27:22,482 --> 00:27:25,620 We men have had our sensual entertainment on stage 493 00:27:25,655 --> 00:27:26,862 the last 10,000 years. 494 00:27:26,896 --> 00:27:28,793 You women can finally say, "We have it now." 495 00:27:28,827 --> 00:27:29,758 [woman] Right. 496 00:27:29,793 --> 00:27:31,758 [man] That's why he's so popular. 497 00:27:31,793 --> 00:27:33,827 Nick is getting all the publicity. 498 00:27:33,862 --> 00:27:35,275 What do you say, ladies? 499 00:27:35,310 --> 00:27:37,482 Would you like to see these guys one more time? 500 00:27:37,517 --> 00:27:40,793 And he was touted as the creator of Chippendales 501 00:27:40,827 --> 00:27:42,862 and the force behind Chippendales. 502 00:27:48,655 --> 00:27:51,448 Our top PR firm here in L.A. 503 00:27:51,482 --> 00:27:54,448 was trying to get Banerjee more interviews, 504 00:27:54,482 --> 00:27:56,655 so that he could start, you know, 505 00:27:56,689 --> 00:27:59,586 owning the authorship of his company. 506 00:27:59,620 --> 00:28:02,310 But the problem was, he was terrified 507 00:28:02,344 --> 00:28:03,655 of being in front of the camera. 508 00:28:06,241 --> 00:28:08,379 Finally, this PR agency in L.A. convinced him. 509 00:28:08,413 --> 00:28:11,793 "Look, you got to start to feel comfortable getting on television." 510 00:28:11,827 --> 00:28:14,724 So they did a mock interview. 511 00:28:14,758 --> 00:28:16,551 [interviewer speaking] 512 00:28:39,448 --> 00:28:40,896 [Eric] You could tell right off 513 00:28:40,931 --> 00:28:42,965 that Banerjee does not have the chops. 514 00:28:43,000 --> 00:28:45,137 Not even the modicum of chops 515 00:28:45,172 --> 00:28:48,379 to be on any television at all. 516 00:29:09,172 --> 00:29:11,793 [Eric] It was horrible, couldn't market himself. 517 00:29:11,827 --> 00:29:13,241 He could market Chippendales, 518 00:29:13,275 --> 00:29:14,896 but he couldn't market Steve Banerjee. 519 00:29:26,965 --> 00:29:29,413 [Eric] Banerjee looked at it once and that was it. 520 00:29:29,448 --> 00:29:31,379 He was too afraid to look at it again. 521 00:29:34,448 --> 00:29:36,586 I think it'd be fun, Nick, for you to describe 522 00:29:36,620 --> 00:29:39,482 what goes on in the nightclub where the Chippendales are. 523 00:29:39,517 --> 00:29:40,931 You've never seen anything, 524 00:29:40,965 --> 00:29:43,137 till you see a roomful of female inhibitions 525 00:29:43,172 --> 00:29:44,862 go down the tubes all at once. 526 00:29:44,896 --> 00:29:46,827 [all laughing] 527 00:29:46,862 --> 00:29:50,586 [Bruce] Steve didn't like all the attention that Nick was getting, 528 00:29:50,620 --> 00:29:52,482 and there was an inherent conflict 529 00:29:52,517 --> 00:29:54,241 as to the two men's goals, 530 00:29:55,068 --> 00:29:57,068 both of whom wanted to be the chief. 531 00:30:01,241 --> 00:30:03,413 [Read] It was always a challenge 532 00:30:03,448 --> 00:30:05,724 when you're working at the Chippendale club 533 00:30:05,758 --> 00:30:07,896 when Nick and Steve would be there 534 00:30:07,931 --> 00:30:09,275 at the same time, 535 00:30:09,310 --> 00:30:12,551 because it was always confrontational. 536 00:30:12,586 --> 00:30:14,827 It was like a big pissing contest. 537 00:30:16,241 --> 00:30:17,827 Nick was the show. 538 00:30:17,862 --> 00:30:20,793 So Nick was more about the Academy Award, 539 00:30:20,827 --> 00:30:23,448 and Steve Banerjee was more about the box office. 540 00:30:24,758 --> 00:30:26,379 And a lot of times when he was trying 541 00:30:26,413 --> 00:30:28,586 to get a new face in, or a new body in, 542 00:30:28,620 --> 00:30:30,965 Steve would move them into the lineup, 543 00:30:31,000 --> 00:30:35,103 and the guys would be so static, and stiff and couldn't move. 544 00:30:35,137 --> 00:30:37,379 Back, back. 545 00:30:38,482 --> 00:30:40,379 Move that thing! 546 00:30:40,413 --> 00:30:42,896 Nick would go, "No, I'm not putting that guy, 547 00:30:42,931 --> 00:30:45,482 he has no talent. He can't walk and chew gum." 548 00:30:47,137 --> 00:30:49,896 And Steve would go, "No, I want him in the show. 549 00:30:49,931 --> 00:30:53,068 He's good looking, you know, the women love him, put him in the show." 550 00:30:53,103 --> 00:30:56,413 And then they're arguing over, you know, "It's my show, 551 00:30:56,448 --> 00:30:58,241 it's my club, it's my show," 552 00:30:58,275 --> 00:31:01,689 and Nick would constantly argue over with Steve 553 00:31:01,724 --> 00:31:05,827 in front of the cast, his management, his employees. 554 00:31:06,413 --> 00:31:09,206 And I think over time 555 00:31:09,241 --> 00:31:12,103 that began to fester in Banerjee. 556 00:31:13,862 --> 00:31:18,000 [Eric] Thing about Banerjee was he was easy to intimidate 557 00:31:18,034 --> 00:31:20,310 because he can't speak that well, 558 00:31:20,344 --> 00:31:22,517 so he can't throw back a fast retort, 559 00:31:22,551 --> 00:31:25,482 and people behind his back would call him an idiot, 560 00:31:25,517 --> 00:31:27,482 make fun of the way he would talk. 561 00:31:27,517 --> 00:31:29,827 But Nick's fast with his mouth. 562 00:31:29,862 --> 00:31:32,000 He could be aggressive physically, 563 00:31:32,034 --> 00:31:34,724 and he didn't mind just tearing into Banerjee 564 00:31:34,758 --> 00:31:37,379 or anybody that got in his way. He was a bully. 565 00:31:37,413 --> 00:31:39,034 Nick, take it away. 566 00:31:41,620 --> 00:31:43,551 You know... 567 00:31:43,586 --> 00:31:48,482 Men have always had their sexual fantasies fulfilled on stage. 568 00:31:48,517 --> 00:31:50,448 So we've got 10,000 years, 569 00:31:50,482 --> 00:31:52,206 that we're trying to make up for. 570 00:31:52,241 --> 00:31:54,172 [Michael] People were showing him respect, 571 00:31:54,206 --> 00:31:56,689 and calling him the King of Chippendales, you know, 572 00:31:56,724 --> 00:32:01,000 he was the creator of this, you know, phenomena. 573 00:32:02,793 --> 00:32:05,413 And I could see changes in him. 574 00:32:05,448 --> 00:32:08,517 Do you guys have any other occupation besides Chippendale? 575 00:32:08,551 --> 00:32:09,931 Well, an acting career, 576 00:32:09,965 --> 00:32:12,620 and I myself, I'm into modeling. 577 00:32:12,655 --> 00:32:14,172 -Besides Chippendales. -[Nick] Oh, yeah, 578 00:32:14,206 --> 00:32:17,103 we have school teachers, an engineer. 579 00:32:17,137 --> 00:32:20,241 [Michael] I saw him stepping every time, 580 00:32:20,275 --> 00:32:22,206 more and more into the front of the camera 581 00:32:22,241 --> 00:32:24,206 instead of just letting us go on. 582 00:32:24,241 --> 00:32:26,448 What does the job pay? 583 00:32:26,482 --> 00:32:28,413 [Michael] You make a high average living. 584 00:32:28,448 --> 00:32:31,000 It's varies, it depends when a guy starts, 585 00:32:31,034 --> 00:32:34,172 he starts at the lowest rung of the ladder... 586 00:32:34,206 --> 00:32:35,724 [Michael] It had to be him. 587 00:32:35,758 --> 00:32:38,793 "These are my boys, this is my creation." 588 00:32:38,827 --> 00:32:40,413 [announcer] Let me ask you about these characters, 589 00:32:40,448 --> 00:32:42,724 where do the ideas for your acts come from? 590 00:32:42,758 --> 00:32:44,586 -Usually... -[announcer] You're not letting 591 00:32:44,620 --> 00:32:47,137 the Chippendale speak, can these guys speak? 592 00:32:47,172 --> 00:32:50,448 [Michael] I realized this isn't the same Nick De Noia 593 00:32:50,482 --> 00:32:51,965 that I knew in L.A. 594 00:32:53,655 --> 00:32:55,586 Now this was a guy who thought 595 00:32:55,620 --> 00:32:57,551 he was in control of everything. 596 00:32:59,896 --> 00:33:04,000 And he was taking that power, and turned it on the people 597 00:33:04,034 --> 00:33:06,655 who had actually put him there, like Steve Banerjee. 598 00:33:09,517 --> 00:33:13,000 Nick was taking control away from Steve little by little. 599 00:33:13,827 --> 00:33:15,310 He was the front man, 600 00:33:15,344 --> 00:33:16,965 and Steve had taken a backseat. 601 00:33:17,000 --> 00:33:19,310 [Nick] What I see is the most important entertainment 602 00:33:19,344 --> 00:33:20,931 in the world for women. 603 00:33:20,965 --> 00:33:22,620 Women have never had this before. 604 00:33:26,310 --> 00:33:28,344 [Michael] Nick had to take the adulation 605 00:33:28,379 --> 00:33:31,551 for what Steve Banerjee created. 606 00:33:31,586 --> 00:33:32,965 "This is my creation." 607 00:33:47,620 --> 00:33:49,586 [man] This administration is determined 608 00:33:49,620 --> 00:33:52,689 to make all-out war against the evil people 609 00:33:52,724 --> 00:33:54,310 who use drugs, and pornography 610 00:33:54,344 --> 00:33:57,965 to prey on our families and on our loved ones. 611 00:33:58,000 --> 00:34:00,310 I believe there has been and continues to be 612 00:34:00,344 --> 00:34:02,862 a great hunger in America 613 00:34:02,896 --> 00:34:05,000 for a moral and spiritual revival... 614 00:34:05,034 --> 00:34:07,689 -[music playing] -All of you, with me. 615 00:34:07,724 --> 00:34:13,000 At a time in this country when modesty, decency 616 00:34:13,034 --> 00:34:16,275 were just an accepted principle of the American lifestyle. 617 00:34:16,310 --> 00:34:19,965 ♪ Well, I was born an original sinner ♪ 618 00:34:20,000 --> 00:34:23,551 ♪ I was borne from original sin ♪ 619 00:34:23,585 --> 00:34:25,724 ♪ And if I had a dollar bill ♪ 620 00:34:25,757 --> 00:34:28,585 [Bruce] By the mid-80s, we become such a huge presence 621 00:34:28,620 --> 00:34:30,172 in popular culture. 622 00:34:30,206 --> 00:34:33,275 Then we started getting some backlash from people 623 00:34:33,310 --> 00:34:35,793 who didn't like some of the societal changes 624 00:34:35,827 --> 00:34:38,206 that Chippendales may have caused. 625 00:34:38,241 --> 00:34:40,310 [man] Let's get a call. Are you there? Hello. 626 00:34:40,344 --> 00:34:41,896 [woman speaking] 627 00:34:53,206 --> 00:34:55,482 [all laughing] 628 00:34:55,516 --> 00:34:58,517 I understand that people have their values and morals, 629 00:34:58,551 --> 00:35:00,862 and they will read into it what they want to read into, 630 00:35:00,896 --> 00:35:02,379 you can't change everybody's mind. 631 00:35:02,413 --> 00:35:04,344 You're gonna leave, right? 632 00:35:04,379 --> 00:35:05,931 -Yes. -Because... 633 00:35:05,965 --> 00:35:07,896 Well, it's just not my thing. 634 00:35:07,931 --> 00:35:11,793 Well, if a few of the women get together 635 00:35:11,827 --> 00:35:13,724 and have a few giggles, who is hurt? 636 00:35:13,758 --> 00:35:15,344 I didn't know what was on today, 637 00:35:15,379 --> 00:35:17,551 -or I wouldn't have... -You're really gonna leave? 638 00:35:17,586 --> 00:35:18,620 I'm leaving. 639 00:35:21,413 --> 00:35:24,206 I think that what people were thinking 640 00:35:24,241 --> 00:35:26,620 was that this was a strip thing 641 00:35:26,655 --> 00:35:29,275 that was going to change the morals 642 00:35:29,310 --> 00:35:31,413 and values of these housewives, 643 00:35:31,448 --> 00:35:33,241 and women across America. 644 00:35:33,275 --> 00:35:35,586 Are you ladies ready to get wild? 645 00:35:35,620 --> 00:35:38,758 -Yeah! -Yeah! 646 00:35:38,793 --> 00:35:41,275 Were the morals and values skewed a bit 647 00:35:41,310 --> 00:35:42,586 when someone came to the club? 648 00:35:42,620 --> 00:35:44,586 Yeah, they were. 649 00:35:44,620 --> 00:35:47,241 Did I think it was going to change the morality of the country? 650 00:35:47,275 --> 00:35:48,620 No. 651 00:35:48,655 --> 00:35:51,379 My talking point always was, you don't have to go. 652 00:35:51,413 --> 00:35:52,896 You don't have to go to the club, right? 653 00:35:52,931 --> 00:35:54,931 You don't have to go buy a calendar if it offends you. 654 00:35:56,206 --> 00:35:58,586 Anyone ever questioned the fact that, you know, 655 00:35:58,620 --> 00:36:00,517 what you're doing might be a little... 656 00:36:00,551 --> 00:36:03,137 Well, it is different, let's be honest, huh? 657 00:36:03,172 --> 00:36:05,103 Yeah, you always can question one way or the other, 658 00:36:05,137 --> 00:36:06,517 but if you came down to the club, 659 00:36:06,551 --> 00:36:08,655 you can see how it's set up, and you'll enjoy it, 660 00:36:08,689 --> 00:36:09,965 so you're all invited. 661 00:36:11,103 --> 00:36:12,310 [Dan] But at some point, 662 00:36:12,344 --> 00:36:14,241 I noticed that when I went on the talk shows, 663 00:36:14,275 --> 00:36:16,758 there was somebody religious at the talk show. 664 00:36:16,793 --> 00:36:19,586 There was somebody there either inside 665 00:36:19,620 --> 00:36:23,482 or outside protesting what we were doing, 666 00:36:23,517 --> 00:36:25,965 and that's sort of where everything started to turn. 667 00:36:26,000 --> 00:36:29,000 One woman calls on, how can you put this junk on the air? 668 00:36:29,034 --> 00:36:31,000 She said, the Bible says that man's body 669 00:36:31,034 --> 00:36:32,793 is this and that and I'm... really... 670 00:36:34,344 --> 00:36:38,517 [Bruce] The evangelical communities were underwhelmed for sure. 671 00:36:38,551 --> 00:36:41,103 They didn't like us, we didn't care. 672 00:36:41,137 --> 00:36:43,068 Satan is The Great Deceiver, 673 00:36:43,103 --> 00:36:45,655 and he is the one that is trying to deceive you 674 00:36:45,689 --> 00:36:48,482 into believing it's wonderful and good. 675 00:36:48,517 --> 00:36:50,827 [Bruce] We weren't really concerned about all that 676 00:36:50,862 --> 00:36:53,482 until it was closer to home here in L.A. 677 00:36:55,206 --> 00:36:56,827 [sirens wailing] 678 00:36:58,448 --> 00:37:00,344 [reporter] In the early hours of this morning 679 00:37:00,379 --> 00:37:02,034 yet another popular nightclub 680 00:37:02,068 --> 00:37:04,000 has been the latest establishment in Los Angeles 681 00:37:04,034 --> 00:37:05,655 to be targeted and firebombed. 682 00:37:07,103 --> 00:37:09,689 [Bruce] Several nightclub in Hollywood 683 00:37:09,724 --> 00:37:12,931 had started putting on nights that feature male dancers. 684 00:37:15,000 --> 00:37:17,482 Some of these clubs started becoming 685 00:37:17,517 --> 00:37:19,931 heavily vandalized or firebombed. 686 00:37:22,620 --> 00:37:26,379 Some people obviously didn't like the idea of men stripping for women. 687 00:37:36,448 --> 00:37:40,000 Steve was concerned because he thought that we might be a victim. 688 00:37:41,551 --> 00:37:43,931 So he beefed up security at the club. 689 00:37:44,896 --> 00:37:47,137 [man] All right, do you want to see more? 690 00:37:47,172 --> 00:37:49,000 [crowd cheering] 691 00:37:54,172 --> 00:37:56,103 [Bruce] But despite the fire bombings, 692 00:37:56,137 --> 00:37:59,000 and all the noise being made by the religious groups, 693 00:37:59,862 --> 00:38:01,827 we were doing extremely well. 694 00:38:04,965 --> 00:38:07,413 However, during that period of time, 695 00:38:07,448 --> 00:38:11,724 Steve and Nick's relationship had gone into the toilet. 696 00:38:14,344 --> 00:38:17,000 My job was to keep motivating both of them 697 00:38:17,034 --> 00:38:19,896 going forward and keeping the partnership together. 698 00:38:21,689 --> 00:38:24,379 But they wouldn't talk to each other anymore. 699 00:38:28,000 --> 00:38:31,241 It was sad, it was discouraging, 700 00:38:31,275 --> 00:38:32,965 it was frustrating. 701 00:38:33,965 --> 00:38:35,793 The modern term is toxic. 702 00:38:38,172 --> 00:38:39,448 And in the end, 703 00:38:40,896 --> 00:38:42,827 Steve threw Nick out in New York. 704 00:38:48,241 --> 00:38:51,896 [announcer] Joining me right now is the man who conceptualizes, 705 00:38:51,931 --> 00:38:54,172 and choreographs a lot of the acts 706 00:38:54,206 --> 00:38:55,862 that you've been seeing this morning. 707 00:38:55,896 --> 00:38:57,379 His name is Steve Merritt, 708 00:38:57,413 --> 00:38:59,689 and please welcome him to People are Talking. 709 00:38:59,724 --> 00:39:02,344 -Hello, Steve. -Hello, Steve. 710 00:39:02,379 --> 00:39:05,655 [Candace] Steve Banerjee hired a new choreographer, 711 00:39:05,689 --> 00:39:09,137 Steve Merritt, to create and choreograph 712 00:39:09,172 --> 00:39:12,793 a brand new show for Los Angeles, and for New York. 713 00:39:12,827 --> 00:39:14,448 [upbeat music playing] 714 00:39:18,551 --> 00:39:21,310 [announcer] In 1979, Chippendales arrive in L.A. 715 00:39:21,344 --> 00:39:23,103 In 1983 they arrive in New York. 716 00:39:23,137 --> 00:39:25,965 Now, 1987 you've got the welcome to your fantasy show 717 00:39:26,000 --> 00:39:28,517 in New York City, and you're striving 718 00:39:28,551 --> 00:39:30,482 to create and achieve a new image 719 00:39:30,517 --> 00:39:32,448 for the Chippendales. What is the new image? 720 00:39:32,482 --> 00:39:34,137 Well, I'm dealing with the sensuality, 721 00:39:34,172 --> 00:39:36,689 I'm not dealing with bump and grind, 722 00:39:36,724 --> 00:39:38,931 you know, sexuality. We're doing sensuality. 723 00:39:38,965 --> 00:39:41,517 Steve Merritt changed all the elements 724 00:39:41,551 --> 00:39:43,000 that Nick had instituted. 725 00:39:44,275 --> 00:39:47,241 Nick's characters, gone. 726 00:39:47,275 --> 00:39:49,965 All interaction with the audience, gone. 727 00:39:51,103 --> 00:39:53,586 Nick was really, really angry. 728 00:39:57,103 --> 00:39:59,000 [Eric] I was sitting in manager's office one day 729 00:39:59,034 --> 00:40:01,448 and De Noia just blows into the office, 730 00:40:01,482 --> 00:40:05,344 like a vampire and accuses Banerjee, 731 00:40:05,379 --> 00:40:06,931 in this accusing voice like, 732 00:40:06,965 --> 00:40:09,862 "What are you doing with my fucking show?" 733 00:40:09,896 --> 00:40:13,172 And that's when Banerjee was like, "Your, your, your show? 734 00:40:13,206 --> 00:40:15,344 It's my, my fucking..." 735 00:40:15,379 --> 00:40:18,068 And he couldn't get it out, and couldn't express himself. 736 00:40:19,137 --> 00:40:22,241 Nick would take everything to the 10th level 737 00:40:22,275 --> 00:40:25,241 of extreme anger if you crossed him. 738 00:40:25,275 --> 00:40:27,551 He would say, you know, "Fuck you off, bro. 739 00:40:27,586 --> 00:40:28,655 Don't fuck with me." 740 00:40:31,620 --> 00:40:34,620 In essence, Steve Banerjee thought 741 00:40:34,655 --> 00:40:38,620 that if he can isolate Nick away from New York and L.A., 742 00:40:38,655 --> 00:40:40,137 then Nick would fade away. 743 00:40:40,172 --> 00:40:41,517 Hello? 744 00:40:41,551 --> 00:40:43,724 [Eric] But Nick had other ideas. 745 00:40:43,758 --> 00:40:45,517 Here to do something very special 746 00:40:45,551 --> 00:40:46,931 on this section of the show, 747 00:40:46,965 --> 00:40:49,448 and to help us, I'd like you to meet Nick De Noia. 748 00:40:49,482 --> 00:40:51,931 Nick is the producer and director of Chippendale. 749 00:40:51,965 --> 00:40:53,448 He's the guy that hires the guys. 750 00:40:53,482 --> 00:40:55,275 [crowd cheering] 751 00:40:55,310 --> 00:40:56,793 [Eric] But the napkin deal 752 00:40:56,827 --> 00:40:59,827 that Steve and Nick worked out, said, 753 00:40:59,862 --> 00:41:04,344 if Nick successfully brought us to a New York club 754 00:41:04,379 --> 00:41:06,689 then Nick would have the exclusive license 755 00:41:06,724 --> 00:41:08,758 to take Chippendales on tour. 756 00:41:10,068 --> 00:41:12,344 Nick, tell them what you just said during the break. 757 00:41:12,379 --> 00:41:14,448 We're on tour for the first time. 758 00:41:14,482 --> 00:41:16,000 [crowd cheering] 759 00:41:16,931 --> 00:41:18,931 [Eric] So, Steve was stuck with Nick. 760 00:41:19,931 --> 00:41:21,482 [Nick] And so, What we saw 761 00:41:21,517 --> 00:41:23,655 was so funny is that our club in New York, 762 00:41:23,689 --> 00:41:25,689 women are flying in from Chicago, 763 00:41:25,724 --> 00:41:27,724 and Boston and St. Louis, we finally said, 764 00:41:27,758 --> 00:41:30,413 "Let's take it on the road, let's bring it to the women." 765 00:41:30,448 --> 00:41:31,793 So we're starting now. 766 00:41:31,827 --> 00:41:33,586 [crowd cheering] 767 00:41:33,620 --> 00:41:37,482 So, Banerjee had Los Angeles and the New York club, 768 00:41:37,517 --> 00:41:39,172 and Nick had to go out on the road. 769 00:41:42,724 --> 00:41:45,482 So, on tour, we billed ourselves 770 00:41:45,517 --> 00:41:48,310 as the original Chippendales, 771 00:41:48,344 --> 00:41:51,896 while New York and Los Angeles remained the Chippendales. 772 00:41:53,931 --> 00:41:56,896 Business arrangements were fairly simple. 773 00:41:56,931 --> 00:42:01,034 The venue would keep the bar, and after expenses, 774 00:42:01,068 --> 00:42:04,103 Nick and Steve, split the ticket sales. 775 00:42:04,137 --> 00:42:05,965 I thought it was a fair deal. 776 00:42:06,000 --> 00:42:08,068 -What time? Eight o'clock. -Doors open at six, 777 00:42:08,103 --> 00:42:10,551 that's a lot of fun. Come early. 778 00:42:10,586 --> 00:42:12,551 [Candace] There's no question that the tour 779 00:42:12,586 --> 00:42:14,758 was an immense success. 780 00:42:14,793 --> 00:42:18,965 The Los Angeles club held 250 to 300, 781 00:42:19,000 --> 00:42:23,068 New York held about 550 to 600. 782 00:42:23,103 --> 00:42:27,103 However, on the road, we were playing to crowds of 2,000. 783 00:42:28,448 --> 00:42:31,448 Every single city we went to, we were sold out 784 00:42:31,482 --> 00:42:34,724 100% of the time. 785 00:42:34,758 --> 00:42:39,137 [Bruce] As we started receiving money from Nick for the tour, 786 00:42:39,172 --> 00:42:41,931 the dollars were exceeding the profits 787 00:42:41,965 --> 00:42:44,379 that either of our fixed venues. 788 00:42:45,241 --> 00:42:47,068 That frustrated Steve. 789 00:42:49,310 --> 00:42:51,724 But when he signed the napkin deal, 790 00:42:51,758 --> 00:42:54,103 he gave away half of his rights 791 00:42:54,137 --> 00:42:57,448 in a touring show in return for New York. 792 00:42:58,931 --> 00:43:01,931 He had no conception about how valuable 793 00:43:01,965 --> 00:43:05,137 those rights would become someday. 794 00:43:05,172 --> 00:43:09,517 And when he saw how much 50% equaled 795 00:43:09,551 --> 00:43:12,034 he began to think he was suckered by Nick. 796 00:43:12,068 --> 00:43:13,724 Has anybody seen our show? 797 00:43:14,827 --> 00:43:16,965 What are the rest of you waiting for? 798 00:43:17,000 --> 00:43:19,206 Come on out, we're having a ball out there. 799 00:43:21,586 --> 00:43:23,793 De Noia hammered down at the right time. 800 00:43:23,827 --> 00:43:26,206 Got this fucking napkin agreement signed. 801 00:43:27,034 --> 00:43:28,689 I mean, an agreement on a napkin 802 00:43:28,724 --> 00:43:31,344 to give away a piece of his company for touring. 803 00:43:31,379 --> 00:43:33,172 It's the most unconscionable thing for him 804 00:43:33,206 --> 00:43:36,758 to let this guy, legally take part of his company away 805 00:43:36,793 --> 00:43:39,000 and make millions of dollars. 806 00:43:41,241 --> 00:43:44,827 [Candace] On the road, Nick was to keep track 807 00:43:44,862 --> 00:43:47,793 of the number of tickets that we sold. 808 00:43:48,862 --> 00:43:52,034 Half of the proceeds after expenses 809 00:43:52,068 --> 00:43:54,137 were to be sent back to Banerjee. 810 00:43:54,862 --> 00:43:57,172 But Steve didn't trust Nick. 811 00:43:57,206 --> 00:43:58,689 So what Banerjee got, 812 00:43:58,724 --> 00:44:00,689 he didn't think was the right amount. 813 00:44:03,827 --> 00:44:07,068 Nick felt that he solely was behind 814 00:44:07,103 --> 00:44:10,241 the immense success of Chippendales. 815 00:44:10,275 --> 00:44:14,034 But still, he had to give up half of his door 816 00:44:14,068 --> 00:44:15,758 to see Banerjee. 817 00:44:15,793 --> 00:44:16,896 Why? 818 00:44:16,931 --> 00:44:18,931 Because Nick's using the word Chippendales, 819 00:44:18,965 --> 00:44:21,379 and Steve owns the rights to that name. 820 00:44:21,413 --> 00:44:24,965 It just added to the animosity between the two of them. 821 00:44:26,413 --> 00:44:30,103 Steve was telling him you're a cheater and a thief. 822 00:44:31,103 --> 00:44:33,379 And it got to the point where he not only 823 00:44:33,413 --> 00:44:35,172 didn't need Banerjee anymore, 824 00:44:35,206 --> 00:44:37,413 he didn't want to be around Banerjee anymore. 825 00:44:47,724 --> 00:44:49,689 [sirens wailing] 826 00:44:58,724 --> 00:45:00,448 -[phone beeps] -[woman speaking] 827 00:45:01,655 --> 00:45:03,000 [man speaking] 828 00:45:28,827 --> 00:45:31,586 -[man] Tonight... -[woman] The male strip club Chippendales 829 00:45:31,620 --> 00:45:35,586 -is the victim of a... -[woman 2] The large caliber gun, perhaps a .45. 830 00:45:35,620 --> 00:45:37,827 -[man 2] He was shot in the face. -There was no sign... 831 00:45:37,862 --> 00:45:39,862 [woman 4] No signs of robbery, or struggle. 64679

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