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- In
just under 50 years,
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00:00:05,706 --> 00:00:08,409
JP Morgan has
transformed America.
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00:00:14,715 --> 00:00:16,784
- JP Morgan was the
man at the center
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00:00:16,784 --> 00:00:19,387
of every major industrial
deal in the United States.
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00:00:20,588 --> 00:00:23,157
He was the builder of
the American economy.
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00:00:23,157 --> 00:00:25,759
- After turning
president Teddy Roosevelt
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00:00:26,660 --> 00:00:28,229
from adversary to ally,
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00:00:29,697 --> 00:00:32,533
he has reshaped
American industry
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00:00:33,934 --> 00:00:37,805
and helped the United
States become a world power.
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00:00:39,573 --> 00:00:43,311
Making Wall Street the
capital of American finance
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00:00:44,878 --> 00:00:47,748
and Morgan the undisputed ruler.
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00:00:49,283 --> 00:00:53,621
- JP Morgan was by far the most
powerful banker of the era.
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00:00:55,055 --> 00:00:57,591
- JP Morgan was known
as Jupiter and Zeus
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00:00:57,591 --> 00:01:00,194
because he was essentially
the king of Wall Street.
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00:01:04,265 --> 00:01:07,701
- Now JP Morgan
faces his greatest challenge:
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00:01:10,738 --> 00:01:13,674
Preparing his son to take over
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00:01:13,674 --> 00:01:15,143
the Morgan dynasty.
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00:02:03,757 --> 00:02:06,227
- Now in his 70s,
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00:02:06,227 --> 00:02:09,397
JP Morgan has
reached the pinnacle;
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00:02:10,498 --> 00:02:13,133
the most powerful
financier in the world.
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00:02:14,468 --> 00:02:16,637
But like his father before him,
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00:02:16,637 --> 00:02:21,642
JP realizes his most important
work is securing his legacy.
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00:02:23,377 --> 00:02:24,545
- You wanted to see me.
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00:02:31,519 --> 00:02:33,754
- Morgan
plans to retire
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00:02:33,754 --> 00:02:35,889
and begins the transfer of power
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00:02:35,889 --> 00:02:37,958
to his only son,
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00:02:37,958 --> 00:02:40,060
John Pierpont Morgan Jr.,
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00:02:41,161 --> 00:02:42,930
better known as Jack.
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00:02:44,131 --> 00:02:46,667
And though these two
men share a name,
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00:02:46,667 --> 00:02:49,002
the similarities end there.
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00:02:52,506 --> 00:02:56,277
- JP Morgan has such an
overpowering personality,
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00:02:56,277 --> 00:02:57,811
which Jack Morgan did not.
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00:02:59,012 --> 00:03:01,382
He didn't have that
almost magical quality
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00:03:01,382 --> 00:03:02,516
that his father had.
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00:03:03,984 --> 00:03:06,287
- JP and Jack did not have
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00:03:06,287 --> 00:03:08,556
a close, warm relationship.
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00:03:08,556 --> 00:03:12,326
In some cases, it was a
relationship of its time.
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00:03:12,326 --> 00:03:13,761
I don't think there was a lot
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00:03:13,761 --> 00:03:16,497
of emotional exchange or
emotional warmth between them.
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00:03:19,166 --> 00:03:21,101
- Despite
their differences,
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00:03:21,101 --> 00:03:23,203
Jack reveres his father.
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00:03:23,203 --> 00:03:24,672
Wanting nothing more
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00:03:24,672 --> 00:03:27,140
than to strengthen
their relationship
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00:03:27,140 --> 00:03:28,676
and build on his legacy.
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00:03:30,544 --> 00:03:32,313
- Jack Morgan was
in the situation
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00:03:32,313 --> 00:03:34,147
of trying to decide
what to do next,
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00:03:35,583 --> 00:03:39,353
what would be the expansion
on what his father has built.
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00:03:41,422 --> 00:03:43,291
- JP has
entrusted everything
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00:03:43,291 --> 00:03:45,058
he's built to his son.
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00:03:48,629 --> 00:03:49,963
The question remains:
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00:03:51,131 --> 00:03:54,435
Will Jack succeed
or fail his father?
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00:04:01,041 --> 00:04:02,876
While many Wall
Street banks wonder
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00:04:02,876 --> 00:04:05,145
if Jack can build
on JPs legacy...
54
00:04:05,145 --> 00:04:06,647
- Thank you, James.
55
00:04:06,647 --> 00:04:08,115
- At the up and
coming investment bank,
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00:04:08,115 --> 00:04:11,084
Goldman Sachs, it's
a different story.
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00:04:12,019 --> 00:04:14,422
Samuel Sachs has no interest
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00:04:14,422 --> 00:04:16,524
in trying to compete
with the Morgans.
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00:04:19,059 --> 00:04:22,029
But the firm's other
managing partner is ready
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00:04:22,029 --> 00:04:23,130
to take them on.
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00:04:26,634 --> 00:04:29,303
His name is Henry Goldman.
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00:04:31,004 --> 00:04:32,473
The son of the firm's founder,
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00:04:32,473 --> 00:04:35,809
Goldman's path to Wall
Street took a detour
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00:04:36,710 --> 00:04:38,412
when he shocked his family
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00:04:38,412 --> 00:04:39,747
by dropping out of Harvard
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00:04:40,714 --> 00:04:41,882
after one year,
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00:04:42,883 --> 00:04:43,717
taking a job
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00:04:44,752 --> 00:04:46,053
as a traveling salesman.
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00:04:48,221 --> 00:04:49,523
- The one part of your inventory
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00:04:49,523 --> 00:04:51,725
where I can see room for growth:
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00:04:52,593 --> 00:04:53,827
table linens.
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00:04:53,827 --> 00:04:55,896
Now, I know that you
carry them, but...
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00:04:55,896 --> 00:04:58,198
- Henry Goldman was
extremely bright
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00:04:58,198 --> 00:05:00,534
and he was willing
to take risks.
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00:05:00,534 --> 00:05:02,370
I think part of that is related
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00:05:02,370 --> 00:05:03,571
to being a salesman.
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00:05:03,571 --> 00:05:05,673
As a salesman, you have
to be more outgoing,
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00:05:05,673 --> 00:05:07,608
you have to look at
things differently.
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00:05:08,709 --> 00:05:10,177
- From New York to Maine,
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00:05:10,177 --> 00:05:12,480
they're not able to keep
those on the shelves.
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00:05:13,581 --> 00:05:16,016
Why should Pennsylvania
be any different?
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00:05:17,951 --> 00:05:19,387
- Henry Goldman
was the kind of guy
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00:05:19,387 --> 00:05:22,189
who wouldn't just go
along with the crowd,
84
00:05:22,189 --> 00:05:23,991
but it was always
assumed he would come
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00:05:23,991 --> 00:05:24,958
into the firm.
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00:05:32,633 --> 00:05:35,936
- After
finally joining the bank,
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00:05:35,936 --> 00:05:38,105
Goldman is determined to chart
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00:05:38,105 --> 00:05:39,640
a new direction for the firm.
89
00:05:43,010 --> 00:05:45,446
- We now have a window
to do whatever we want.
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00:05:46,847 --> 00:05:48,616
That's what we've
been waiting for.
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00:05:50,651 --> 00:05:52,720
- I haven't been
waiting for anything.
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00:05:55,088 --> 00:05:57,691
- Yes, but as partners,
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00:05:57,691 --> 00:06:00,327
we need to be flexible,
willing to compromise.
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00:06:00,327 --> 00:06:02,295
That's what my father
would've wanted.
95
00:06:02,295 --> 00:06:04,432
- No, your father
wanted me to keep you
96
00:06:04,432 --> 00:06:06,233
from gambling his
company into ruin.
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00:06:11,539 --> 00:06:14,241
- Like many
Jewish investment banks,
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00:06:14,241 --> 00:06:17,578
to be a partner
at Goldman Sachs,
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00:06:17,578 --> 00:06:18,912
you have to be family.
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00:06:21,415 --> 00:06:23,517
- Samuel Sachs married
the youngest daughter
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00:06:23,517 --> 00:06:25,252
of Marcus Goldman.
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00:06:25,252 --> 00:06:27,755
And when Henry Goldman came into
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00:06:27,755 --> 00:06:30,858
the Goldman Sachs
banking operation,
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00:06:30,858 --> 00:06:33,060
Goldman's father had confidence
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00:06:33,060 --> 00:06:36,430
in Samuel's ability
to manage operations,
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00:06:36,430 --> 00:06:40,033
and he did not have that
confidence yet with Henry.
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00:06:40,033 --> 00:06:41,869
- If he asks where I went,
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00:06:41,869 --> 00:06:43,471
just tell him I went for a walk.
109
00:06:44,638 --> 00:06:46,674
- And why don't you
tell me yourself?
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00:06:47,875 --> 00:06:50,944
- Because talking with
you exhausts me, Sam.
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00:06:56,383 --> 00:06:59,419
- Even though Sachs
has married into the family,
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00:06:59,419 --> 00:07:01,822
he was given more
responsibility,
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00:07:01,822 --> 00:07:04,758
and now believes he knows
what's best for the firm.
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00:07:06,560 --> 00:07:08,095
- The relationship
was fraught with
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00:07:08,095 --> 00:07:10,498
different personality issues.
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00:07:10,498 --> 00:07:14,101
Henry was much more
willing to take risks,
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00:07:14,101 --> 00:07:18,906
whereas Samuel Sachs wanted
to just maintain business.
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00:07:25,312 --> 00:07:27,715
- On top of a
contentious partnership,
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00:07:27,715 --> 00:07:28,882
as a Jewish firm,
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00:07:28,882 --> 00:07:31,552
Goldman Sachs faces a struggle:
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00:07:31,552 --> 00:07:33,821
To break through Wall
Street's old guard.
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00:07:35,155 --> 00:07:38,025
- Goldman Sachs wasn't
engaged in the kind
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00:07:38,025 --> 00:07:39,727
of banking operations that
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00:07:39,727 --> 00:07:43,430
the major financial
institutions were engaged in.
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00:07:43,430 --> 00:07:46,099
And the establishment
had no interest
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00:07:46,099 --> 00:07:49,469
in allowing any Jewish
firms to come in.
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00:07:51,271 --> 00:07:54,274
- At that time, at the
turn of the 20th century,
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00:07:54,274 --> 00:07:56,810
when many big
industrial companies,
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00:07:56,810 --> 00:07:59,412
railroads steel
companies, banks,
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00:07:59,412 --> 00:08:00,514
were raising the capital,
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00:08:00,514 --> 00:08:02,516
those underwritings were done by
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00:08:02,516 --> 00:08:06,453
the historically white
Anglo-Saxon Protestant firms,
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00:08:06,453 --> 00:08:07,655
like JP Morgan,
134
00:08:07,655 --> 00:08:11,692
and firms like Goldman
Sachs were cut out
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00:08:11,692 --> 00:08:12,660
of those offerings,
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00:08:12,660 --> 00:08:14,762
and Henry Goldman wanted in.
137
00:08:17,831 --> 00:08:18,999
- Goldman has a plan:
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00:08:18,999 --> 00:08:21,935
To beat bigger
firms like JP Morgan
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00:08:21,935 --> 00:08:23,170
at their own game.
140
00:08:26,339 --> 00:08:27,808
In 1905,
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00:08:27,808 --> 00:08:31,044
Chicago based mail order
company, Sears and Roebuck,
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00:08:31,044 --> 00:08:32,580
has had its best year yet.
143
00:08:34,447 --> 00:08:38,786
Sears co-owner, Julius
Rosenwald, wants to expand
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00:08:38,786 --> 00:08:43,223
and grow beyond the company's
rural customer base.
145
00:08:43,223 --> 00:08:44,758
To do that,
146
00:08:44,758 --> 00:08:47,494
he needs a five million
dollar infusion of capital.
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00:08:49,229 --> 00:08:53,033
But Wall Street's biggest
banks aren't interested
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00:08:53,033 --> 00:08:54,434
in lending Sears money.
149
00:08:55,903 --> 00:09:00,507
They believe investing in
retail is too speculative
150
00:09:00,507 --> 00:09:02,776
and many look down on it
151
00:09:02,776 --> 00:09:03,911
for other reasons.
152
00:09:04,978 --> 00:09:06,346
- There was a certain amount
153
00:09:06,346 --> 00:09:08,982
of antisemitism
associated with retailers,
154
00:09:08,982 --> 00:09:11,251
and I think that
played a big part,
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00:09:11,251 --> 00:09:12,853
where even if a retailer
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00:09:12,853 --> 00:09:15,823
like Sears Roebuck
had significant sales,
157
00:09:15,823 --> 00:09:17,457
they were still shunned by
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00:09:17,457 --> 00:09:19,359
the major financial
institutions.
159
00:09:21,128 --> 00:09:24,064
- To take
Sears to the next level.
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00:09:24,064 --> 00:09:26,166
Goldman wants to try something
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00:09:26,166 --> 00:09:28,468
that's never been done before.
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00:09:40,513 --> 00:09:42,783
To put his plan into action,
163
00:09:42,783 --> 00:09:47,087
Goldman needs the
approval of Samuel Sachs.
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00:09:48,555 --> 00:09:51,391
- So what do you think?
165
00:09:53,927 --> 00:09:57,097
- Well, at first glance,
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00:09:57,097 --> 00:09:58,632
the books seems solid enough,
167
00:10:00,100 --> 00:10:04,137
but there doesn't seem to be
much opportunity for growth.
168
00:10:04,137 --> 00:10:05,806
- That's what I
thought, at first.
169
00:10:05,806 --> 00:10:08,341
Then, I thought again.
170
00:10:08,341 --> 00:10:09,409
I thought different.
171
00:10:10,911 --> 00:10:12,780
- What is that suppose to mean?
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00:10:12,780 --> 00:10:16,416
- Sears's this opportunity
for growth is limitless
173
00:10:18,618 --> 00:10:19,787
if we take them public.
174
00:10:23,791 --> 00:10:25,092
- Public?
175
00:10:25,092 --> 00:10:27,494
- The value is there, we
just have to unlock it.
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00:10:30,831 --> 00:10:31,665
- No.
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00:10:34,034 --> 00:10:35,568
- No?
- No.
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00:10:35,568 --> 00:10:37,470
I'm not going to let you
risk the firm's money
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00:10:37,470 --> 00:10:38,839
because you're bored.
180
00:10:41,041 --> 00:10:41,842
- Bored.
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00:10:44,745 --> 00:10:46,279
My apologies, Julius.
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00:10:46,279 --> 00:10:49,282
Sometimes, my partner and
I do not see eye to eye.
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00:10:51,051 --> 00:10:54,321
- Goldman
believes their firm can be
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00:10:54,321 --> 00:10:55,388
the first Wall Street bank
185
00:10:55,388 --> 00:10:58,158
to take a retail store public,
186
00:10:58,158 --> 00:11:01,494
selling shares on the
New York Stock Exchange
187
00:11:01,494 --> 00:11:04,698
and putting Goldman
Sachs on the same level
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00:11:04,698 --> 00:11:06,700
as banks like the
House of Morgan.
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00:11:08,769 --> 00:11:10,503
- Henry Goldman was a visionary.
190
00:11:11,939 --> 00:11:14,708
He had a different idea
of how you value companies
191
00:11:14,708 --> 00:11:17,177
whose value was
not ascertainable
192
00:11:17,177 --> 00:11:19,813
in the same old fashioned
accounting method
193
00:11:19,813 --> 00:11:21,648
that was employed
by the major banks.
194
00:11:23,250 --> 00:11:25,452
- Unlike the
Wall Street establishment,
195
00:11:25,452 --> 00:11:27,454
Goldman believes that retail is
196
00:11:27,454 --> 00:11:28,621
a safe investment.
197
00:11:29,957 --> 00:11:33,326
And he's developed a
system that shows investors
198
00:11:33,326 --> 00:11:35,763
just how profitable
retail stores
199
00:11:35,763 --> 00:11:37,297
like Sears will be.
200
00:11:38,966 --> 00:11:41,501
- One of the reasons
industrial companies were
201
00:11:41,501 --> 00:11:44,437
a little bit more accessible
and easy to value was
202
00:11:44,437 --> 00:11:46,774
the hard assets themselves
served as collateral.
203
00:11:46,774 --> 00:11:49,877
The model that Goldman used
for bringing you Sears public
204
00:11:49,877 --> 00:11:51,879
and really looking at
its future prospects,
205
00:11:51,879 --> 00:11:53,814
as opposed to its
current condition,
206
00:11:53,814 --> 00:11:55,582
is something that
was revolutionary.
207
00:11:56,784 --> 00:11:58,485
- To go out there
to the investors
208
00:11:58,485 --> 00:12:00,954
and convince them to
buy into something based
209
00:12:00,954 --> 00:12:03,056
on the value of
what it could be,
210
00:12:03,056 --> 00:12:04,424
not what it is,
211
00:12:04,424 --> 00:12:05,492
that was revolution.
212
00:12:07,961 --> 00:12:10,163
This idea here that
future value is
213
00:12:10,163 --> 00:12:11,464
what you're really buying.
214
00:12:13,333 --> 00:12:16,136
- Goldman
believes his idea will work
215
00:12:16,136 --> 00:12:19,239
and change the face
of Wall Street.
216
00:12:28,415 --> 00:12:31,718
If Samuel Sachs is
unwilling to take a risk,
217
00:12:31,718 --> 00:12:34,387
Goldman believes he
knows someone who will.
218
00:12:40,093 --> 00:12:42,095
- Philip.
- Henry.
219
00:12:42,095 --> 00:12:43,630
Sorry, I'm late.
- No, not to worry.
220
00:12:43,630 --> 00:12:45,432
Anytime out of the office
these days is a blessing.
221
00:12:47,067 --> 00:12:49,803
- Philip
Lehman is the eldest son
222
00:12:49,803 --> 00:12:50,637
of one of the founding partners
223
00:12:50,637 --> 00:12:52,172
of Lehman brothers,
224
00:12:52,172 --> 00:12:54,441
and now a senior
partner at the firm.
225
00:12:55,675 --> 00:12:57,811
- The Lehman brothers, a
Jewish immigrant family,
226
00:12:57,811 --> 00:13:00,747
starts off with a dry
goods business in Alabama.
227
00:13:00,747 --> 00:13:01,949
Instead of taking money,
228
00:13:01,949 --> 00:13:03,516
sometimes they
would take cotton,
229
00:13:03,516 --> 00:13:06,419
and sell it on a
worldwide market.
230
00:13:06,419 --> 00:13:07,387
And that meant they
got a knowledge
231
00:13:07,387 --> 00:13:09,156
about the financial industry,
232
00:13:09,156 --> 00:13:11,992
leading to the founding
of their bank in New York.
233
00:13:13,160 --> 00:13:15,195
- Heirs
to competing firms,
234
00:13:15,195 --> 00:13:18,398
Goldman and Lehman
should be rivals.
235
00:13:18,398 --> 00:13:21,701
But the two have maintained
a friendship since childhood.
236
00:13:21,701 --> 00:13:24,571
- Philip Lehman and
Henry Goldman were
237
00:13:24,571 --> 00:13:26,239
very, very close friends.
238
00:13:26,239 --> 00:13:28,108
They would dine almost daily.
239
00:13:33,180 --> 00:13:36,049
- I want to take Sears public.
240
00:13:36,049 --> 00:13:37,550
- Really?
241
00:13:37,550 --> 00:13:39,853
- Where's the value?
- It's there.
242
00:13:39,853 --> 00:13:41,889
Maybe not today, but it will be
243
00:13:41,889 --> 00:13:44,091
if we provide the
necessary capital.
244
00:13:45,292 --> 00:13:47,094
- What if you're wrong?
- I'm not.
245
00:13:47,961 --> 00:13:51,164
This sector is a sleeping giant.
246
00:13:51,164 --> 00:13:52,632
And Sears' potential...
247
00:13:52,632 --> 00:13:55,936
I'll just show you the numbers.
248
00:13:55,936 --> 00:13:59,306
I think this is a once in
a lifetime opportunity.
249
00:14:04,377 --> 00:14:06,579
- If this opportunity is
as good as you say it is,
250
00:14:06,579 --> 00:14:08,681
why not do it yourself?
251
00:14:08,681 --> 00:14:10,817
Why get me involved at all?
252
00:14:15,588 --> 00:14:16,423
- Samuel.
253
00:14:20,928 --> 00:14:22,829
- Lehman
doesn't want to get caught
254
00:14:22,829 --> 00:14:25,165
in the middle of
Goldman's feud with Sachs,
255
00:14:26,633 --> 00:14:29,702
but decides it's too good
an opportunity to pass up.
256
00:14:32,105 --> 00:14:33,573
- Philip was also a risk taker
257
00:14:33,573 --> 00:14:37,410
and saw the possibility
of underwriting together
258
00:14:37,410 --> 00:14:39,446
as a very promising opportunity.
259
00:15:03,236 --> 00:15:05,438
- When
rumors surface about
260
00:15:05,438 --> 00:15:06,539
the potential partnership,
261
00:15:08,508 --> 00:15:10,377
Sachs is furious.
262
00:15:11,678 --> 00:15:14,114
One of the company's
rules is that
263
00:15:14,114 --> 00:15:17,184
all partners must
agree on any deal.
264
00:15:18,585 --> 00:15:21,854
- Henry Goldman had to
get Samuel Sachs to agree
265
00:15:21,854 --> 00:15:24,857
to proceed with something
he was not comfortable with.
266
00:15:26,226 --> 00:15:28,595
- Though
Sachs is upset,
267
00:15:28,595 --> 00:15:30,897
Goldman's decision
to bring in Lehman
268
00:15:30,897 --> 00:15:34,701
to share the risk
ends up convincing him
269
00:15:34,701 --> 00:15:36,469
to agree to the deal.
270
00:15:36,469 --> 00:15:39,306
- The fact that he brought
in Philip Lehman allayed
271
00:15:39,306 --> 00:15:42,142
some of Samuel Sachs' concern.
272
00:15:42,142 --> 00:15:44,111
- You can understand
the Sachs' wanting
273
00:15:44,111 --> 00:15:47,981
to share the risk
of doing the deal
274
00:15:47,981 --> 00:15:51,418
because capital was going
to have to be expended,
275
00:15:51,418 --> 00:15:53,186
especially if
something went wrong.
276
00:16:03,430 --> 00:16:07,567
- When the day Sears
goes public finally arrives,
277
00:16:07,567 --> 00:16:09,069
all eyes are on Henry Goldman.
278
00:16:13,273 --> 00:16:17,310
His bold prediction for the
company's future has many
279
00:16:17,310 --> 00:16:18,778
on Wall Street thinking
280
00:16:18,778 --> 00:16:20,413
this could blow up in his face.
281
00:16:20,413 --> 00:16:23,450
- S, that's Sears, that's us.
282
00:16:23,450 --> 00:16:24,284
$20.
283
00:16:25,818 --> 00:16:27,220
- Including
Samuel Sachs.
284
00:16:28,221 --> 00:16:29,322
- Here we go.
285
00:16:42,302 --> 00:16:45,238
- But from the
very start of trading,
286
00:16:45,238 --> 00:16:46,739
Sears is on the rise.
287
00:16:53,613 --> 00:16:56,716
With an unexpectedly heavy
trading volume driving
288
00:16:56,716 --> 00:16:58,251
the price upward,
289
00:16:58,251 --> 00:17:00,253
Sears is outperforming
290
00:17:00,253 --> 00:17:02,955
even the most
optimistic expectations.
291
00:17:06,293 --> 00:17:09,096
At the close of trading,
292
00:17:09,096 --> 00:17:10,630
its price has doubled.
293
00:17:12,732 --> 00:17:13,933
When Rosenwald
approached Goldman,
294
00:17:13,933 --> 00:17:16,303
he was looking for
five million dollars.
295
00:17:16,303 --> 00:17:19,639
The IPO raises over 40 million;
296
00:17:19,639 --> 00:17:23,476
The modern day equivalent
of over $1.2 billion.
297
00:17:25,545 --> 00:17:27,046
Instantly transforming
the company
298
00:17:27,046 --> 00:17:29,182
into one of the world's
biggest retailers.
299
00:17:33,586 --> 00:17:35,288
With the windfall,
300
00:17:35,288 --> 00:17:37,890
Sears purchases of 55 acre lot
301
00:17:38,758 --> 00:17:39,726
in the heart of Chicago;
302
00:17:40,627 --> 00:17:42,129
home to its new headquarters
303
00:17:42,129 --> 00:17:44,264
and distribution center,
304
00:17:44,264 --> 00:17:45,898
where they process 10 times
305
00:17:45,898 --> 00:17:47,934
the inventory they could before.
306
00:17:49,402 --> 00:17:52,339
Utilizing an assembly line
technique so innovative,
307
00:17:52,339 --> 00:17:54,941
Henry Ford pays a
visit to study it.
308
00:17:56,609 --> 00:17:59,746
They also pumped money
into increased advertising
309
00:17:59,746 --> 00:18:01,814
and improved distribution.
310
00:18:04,050 --> 00:18:05,785
- Sears and Roebuck
was absolutely
311
00:18:05,785 --> 00:18:08,054
the Amazon of its time.
312
00:18:08,054 --> 00:18:09,589
You could buy auto supplies,
313
00:18:09,589 --> 00:18:10,423
you could buy appliances,
314
00:18:10,423 --> 00:18:11,358
you could buy clothing,
315
00:18:11,358 --> 00:18:12,692
you could buy school supplies.
316
00:18:12,692 --> 00:18:14,127
You could buy almost
anything you wanted
317
00:18:14,127 --> 00:18:16,463
and then order it from
the catalog at Sears,
318
00:18:16,463 --> 00:18:18,665
and it grew
extraordinarily quickly.
319
00:18:20,099 --> 00:18:22,001
- As
demand increases,
320
00:18:22,001 --> 00:18:23,503
profits soared,
321
00:18:23,503 --> 00:18:25,605
just as Henry Goldman predicted.
322
00:18:26,806 --> 00:18:29,642
And Goldman Sachs
isn't looking back.
323
00:18:31,611 --> 00:18:33,880
- Before the Sears Roebuck IPO,
324
00:18:33,880 --> 00:18:37,250
Goldman Sachs, as we know
it today, just didn't exist.
325
00:18:37,250 --> 00:18:39,586
Convincing a company like Sears
326
00:18:39,586 --> 00:18:41,921
to do its IPO and
do it through him,
327
00:18:41,921 --> 00:18:43,690
it was a huge coup for Goldman,
328
00:18:43,690 --> 00:18:45,958
it was a huge coup
for that company.
329
00:18:51,931 --> 00:18:52,932
- While Goldman
Sachs has been changing
330
00:18:52,932 --> 00:18:54,801
the face of Wall Street,
331
00:18:54,801 --> 00:18:57,237
a different kind
of change has come
332
00:18:57,237 --> 00:18:58,605
to the house of Morgan.
333
00:18:59,606 --> 00:19:01,674
While JP maintained an iron grip
334
00:19:01,674 --> 00:19:03,943
on every facet of
the bank's business,
335
00:19:04,844 --> 00:19:07,214
Jack is less sure of himself,
336
00:19:07,214 --> 00:19:10,883
and delegates many
day-to-day responsibilities
337
00:19:10,883 --> 00:19:11,951
to his partners.
338
00:19:13,353 --> 00:19:16,356
But in a rapidly
changing market,
339
00:19:16,356 --> 00:19:18,358
JP is worried that
Jack's refusal
340
00:19:18,358 --> 00:19:23,230
to take control could cause
the firm to fall behind.
341
00:19:27,934 --> 00:19:29,669
After the Sears deal,
342
00:19:29,669 --> 00:19:32,405
Goldman Sachs and
Lehman dive head first
343
00:19:32,405 --> 00:19:33,673
into the retail market.
344
00:19:34,907 --> 00:19:37,977
They take companies like
May Department Stores,
345
00:19:39,178 --> 00:19:43,149
Underwood Typewriter,
and BF Goodrich public,
346
00:19:46,319 --> 00:19:48,788
bringing in millions of
commissions for the firm.
347
00:19:50,089 --> 00:19:51,524
But it's only the beginning.
348
00:19:52,692 --> 00:19:56,796
Soon, Goldman unveils
his biggest IPO yet;
349
00:19:56,796 --> 00:19:57,797
Woolworth's.
350
00:19:59,098 --> 00:20:01,834
- The Woolworth public
offering went through the roof.
351
00:20:01,834 --> 00:20:03,503
It was extremely successful.
352
00:20:05,137 --> 00:20:08,541
- The $65
million offering sends
353
00:20:08,541 --> 00:20:10,410
the stock price soaring,
354
00:20:10,410 --> 00:20:13,112
up almost 50% the first day.
355
00:20:14,514 --> 00:20:18,685
The massive cash influx
fuels an ambitious expansion
356
00:20:18,685 --> 00:20:22,289
of FW Woolworth's
five and dime empire.
357
00:20:22,289 --> 00:20:24,090
It also pays for
the construction
358
00:20:24,090 --> 00:20:26,259
of an iconic monument
to the company.
359
00:20:28,761 --> 00:20:29,862
- The Woolworth building,
360
00:20:29,862 --> 00:20:31,130
designed by Cass Gilbert,
361
00:20:31,130 --> 00:20:34,267
one of the preeminent
architects of the time,
362
00:20:34,267 --> 00:20:36,969
it was at one point the
tallest building in the world.
363
00:20:36,969 --> 00:20:40,106
At the dinner that
Mr. Woolworth had
364
00:20:40,106 --> 00:20:42,174
to celebrate the opening,
365
00:20:42,174 --> 00:20:45,044
he had Cass Gilbert
on one side of him
366
00:20:45,044 --> 00:20:46,913
and Henry Goldman on the other.
367
00:20:46,913 --> 00:20:48,581
He stood up and said,
368
00:20:48,581 --> 00:20:51,418
"These are the two men that
made this building possible."
369
00:20:52,819 --> 00:20:55,288
- Henry Goldman
is the hottest name
370
00:20:55,288 --> 00:20:56,088
on Wall Street.
371
00:21:02,329 --> 00:21:07,334
Now, everyone is waiting
to see his next move.
372
00:21:09,035 --> 00:21:10,837
- You gotta hear this.
373
00:21:10,837 --> 00:21:12,038
"In every line of endeavor,
374
00:21:12,038 --> 00:21:13,806
"some one product
stands out distinctly
375
00:21:13,806 --> 00:21:15,442
"because of its character,
376
00:21:15,442 --> 00:21:17,644
"its unquestioned superiority.
377
00:21:17,644 --> 00:21:19,145
"In the automobile field,
378
00:21:19,145 --> 00:21:22,014
"that product is
the Studebaker 40."
379
00:21:25,017 --> 00:21:26,185
- Well...
380
00:21:26,185 --> 00:21:27,454
- I know what
you're going to say,
381
00:21:27,454 --> 00:21:28,455
I know you're going to say.
382
00:21:28,455 --> 00:21:29,489
"Jack Morgan passed."
383
00:21:30,357 --> 00:21:31,924
So what?
384
00:21:31,924 --> 00:21:33,893
- So maybe Jack Morgan
knows something.
385
00:21:35,328 --> 00:21:37,063
- He's not God.
386
00:21:37,063 --> 00:21:38,331
He's not even his father.
387
00:21:39,566 --> 00:21:40,967
Come on, look at these cars.
388
00:21:41,934 --> 00:21:44,136
Look at them, they're beautiful.
389
00:21:44,136 --> 00:21:45,438
This company has the
know-how to succeed,
390
00:21:45,438 --> 00:21:47,273
they just need the money
and the management skill
391
00:21:47,273 --> 00:21:49,075
to make it a reality.
392
00:21:49,075 --> 00:21:50,377
If Jack Morgan can't see that,
393
00:21:50,377 --> 00:21:53,746
he's making a big
mistake and we...
394
00:21:56,082 --> 00:21:57,517
We're going to
make him regret it.
395
00:21:59,386 --> 00:22:02,021
- Fred, I wonder if
you wouldn't give us
396
00:22:02,021 --> 00:22:03,590
just a moment here?
397
00:22:05,892 --> 00:22:06,893
- Of course.
398
00:22:14,333 --> 00:22:16,102
- For God's sake,
Samuel, take a risk
399
00:22:16,102 --> 00:22:17,169
for once in your life--
400
00:22:17,169 --> 00:22:18,471
- Don't start with that again.
401
00:22:18,471 --> 00:22:20,573
- What would you have me do?
- Look, Henry!
402
00:22:20,573 --> 00:22:22,842
I admit that I was
wrong about Sears.
403
00:22:22,842 --> 00:22:24,310
You saw something
there that I didn't,
404
00:22:24,310 --> 00:22:26,446
and I'm grateful that
you stuck to your guns,
405
00:22:26,446 --> 00:22:29,115
but this is different.
- How?
406
00:22:29,115 --> 00:22:31,283
- Sears was a solid company,
407
00:22:31,283 --> 00:22:33,753
Studebaker isn't.
- This is where we come in.
408
00:22:33,753 --> 00:22:34,587
- Henry!
409
00:22:41,961 --> 00:22:44,464
We are bankers, not
corporate titans.
410
00:22:53,973 --> 00:22:58,344
- Samuel, what is it you want?
411
00:22:58,344 --> 00:23:00,212
If you work with me on this,
412
00:23:00,212 --> 00:23:01,848
I will make the same
concession to you.
413
00:23:01,848 --> 00:23:03,483
On any deal that you
bring me, I will owe you.
414
00:23:03,483 --> 00:23:05,317
You have my word.
415
00:23:05,317 --> 00:23:07,820
That's how much I
believe in this.
416
00:23:14,461 --> 00:23:15,628
- The answer's no.
417
00:23:16,696 --> 00:23:17,997
That's my final decision.
418
00:23:20,132 --> 00:23:22,769
- And you made it before a
word came out of my mouth.
419
00:23:25,738 --> 00:23:27,507
- Henry
Goldman believes cars are
420
00:23:27,507 --> 00:23:29,476
the next great
American industry.
421
00:23:32,044 --> 00:23:35,815
But Samuel Sachs
knows reputation is
422
00:23:35,815 --> 00:23:39,385
the most important part of
taking a company public,
423
00:23:39,385 --> 00:23:41,654
and Studebaker's is damaged.
424
00:23:43,022 --> 00:23:46,859
Founded in 1868 in
South Bend, Indiana,
425
00:23:46,859 --> 00:23:48,895
Studebaker made its name as
426
00:23:48,895 --> 00:23:51,631
the nation's largest
carriage-maker.
427
00:23:51,631 --> 00:23:55,201
With an investment from
the house of Morgan,
428
00:23:55,201 --> 00:23:59,972
it has grown into the second
largest car company in America.
429
00:23:59,972 --> 00:24:01,974
But when they
approached Jack Morgan
430
00:24:01,974 --> 00:24:04,711
for additional
capital to expand,
431
00:24:04,711 --> 00:24:07,046
Morgan takes a partner's advice
432
00:24:07,046 --> 00:24:08,915
and turns them down,
433
00:24:08,915 --> 00:24:11,984
convinced Studebaker
isn't worth the risk.
434
00:24:14,020 --> 00:24:17,824
Now, they've turned
to Henry Goldman.
435
00:24:17,824 --> 00:24:21,393
- Henry Goldman knew that
management capability existed,
436
00:24:21,393 --> 00:24:25,097
and Studebaker, ability
to manufacture was there,
437
00:24:25,097 --> 00:24:27,667
the ability to use
resources properly was
438
00:24:27,667 --> 00:24:29,168
already in place.
439
00:24:29,168 --> 00:24:33,339
But many of the cars that
Studebaker had produced were
440
00:24:33,339 --> 00:24:35,508
not up to snuff,
441
00:24:35,508 --> 00:24:37,510
and Studebaker had debt.
442
00:24:38,745 --> 00:24:41,948
- Despite
Studebaker's troubles,
443
00:24:41,948 --> 00:24:43,716
Goldman isn't concerned.
444
00:24:45,117 --> 00:24:48,454
- Henry Goldman felt that
public offerings were
445
00:24:48,454 --> 00:24:50,422
not just for growth,
446
00:24:50,422 --> 00:24:53,025
that you can eliminate
debt in the company
447
00:24:53,025 --> 00:24:55,327
which would allow
the company to grow.
448
00:24:55,327 --> 00:24:57,196
Whereas others
may have felt that
449
00:24:57,196 --> 00:24:59,331
if a company was
riddled with debt,
450
00:24:59,331 --> 00:25:01,033
that the risk was too great.
451
00:25:01,033 --> 00:25:03,369
- But his
partner feels differently.
452
00:25:04,804 --> 00:25:07,740
- Sachs saw that if Morgan
was unwilling to take risks,
453
00:25:07,740 --> 00:25:09,742
why should Goldman
Sachs take risk?
454
00:25:18,885 --> 00:25:20,987
- To win Sachs over,
455
00:25:20,987 --> 00:25:23,355
Goldman makes a bold move
456
00:25:23,355 --> 00:25:25,892
to resuscitate
Studebaker's reputation.
457
00:25:27,293 --> 00:25:29,796
- Henry Goldman decided to fund,
458
00:25:29,796 --> 00:25:32,198
sending mechanics
all over the country
459
00:25:32,198 --> 00:25:35,001
in order to ensure that
cars were completed
460
00:25:35,001 --> 00:25:36,703
and repaired properly,
461
00:25:36,703 --> 00:25:38,905
and I think the public
really appreciated that
462
00:25:38,905 --> 00:25:40,472
because it wasn't being done
463
00:25:40,472 --> 00:25:43,576
by other automobile
companies at the time.
464
00:25:43,576 --> 00:25:46,445
It was kind of an
early warranty system
465
00:25:46,445 --> 00:25:48,214
that we see today.
466
00:25:48,214 --> 00:25:51,651
- Goldman's
idea is a huge success.
467
00:25:51,651 --> 00:25:53,452
Studebaker's reputation is saved
468
00:25:53,452 --> 00:25:55,922
and sales increase.
469
00:25:55,922 --> 00:25:59,558
His hard work not only
turns Studebaker around,
470
00:25:59,558 --> 00:26:01,661
it wins Sachs over.
471
00:26:05,231 --> 00:26:08,868
Finally convincing him that
the IPO is worth the risk.
472
00:26:10,870 --> 00:26:13,940
With payments coming due
on Studebaker's debt,
473
00:26:13,940 --> 00:26:16,342
They hope it can
raise enough capital
474
00:26:16,342 --> 00:26:18,678
to make Studebaker profitable
475
00:26:18,678 --> 00:26:20,579
and ready to take on Ford.
476
00:26:30,089 --> 00:26:33,993
The Studebaker IPO is Goldman
Sachs' biggest gamble yet.
477
00:26:35,094 --> 00:26:37,563
No car company has
ever been taken public.
478
00:26:41,600 --> 00:26:43,102
But once again,
479
00:26:43,102 --> 00:26:45,271
Henry Goldman hits the jackpot
480
00:26:47,807 --> 00:26:50,142
as Studebaker emerges
with a valuation
481
00:26:50,142 --> 00:26:51,744
of over $43 million,
482
00:26:53,079 --> 00:26:56,315
over 20 times what
it was worth before,
483
00:26:57,684 --> 00:26:59,151
and the modern day equivalent
484
00:27:00,119 --> 00:27:01,553
of over a billion dollars.
485
00:27:03,255 --> 00:27:06,759
It's debts paid and its
reputation restored,
486
00:27:06,759 --> 00:27:09,428
Studebaker is soon thriving
487
00:27:09,428 --> 00:27:12,131
and almost every
automobile company
488
00:27:12,131 --> 00:27:14,934
in America is
looking to go public.
489
00:27:19,739 --> 00:27:22,441
- When the automobile
industry first started,
490
00:27:22,441 --> 00:27:24,176
it was really for
very rich people.
491
00:27:24,176 --> 00:27:26,378
But in order to take
it to the next level,
492
00:27:26,378 --> 00:27:29,982
to mass produce automobiles
for the American middle-class,
493
00:27:29,982 --> 00:27:32,451
they needed IPOs
to get the cash.
494
00:27:36,122 --> 00:27:38,657
And now, Wall Street
was there to provide it.
495
00:27:44,764 --> 00:27:47,599
- The Studebaker
deal has brought Goldman Sachs
496
00:27:47,599 --> 00:27:49,468
to an even higher
level of influence
497
00:27:49,468 --> 00:27:50,402
on Wall Street.
498
00:27:52,972 --> 00:27:55,407
But with Henry Goldman
taking most of the credit
499
00:27:55,407 --> 00:27:56,876
for the firm's success,
500
00:27:58,144 --> 00:28:00,412
Samuel Sachs is worried
501
00:28:00,412 --> 00:28:02,448
he could be getting
pushed to the side.
502
00:28:09,756 --> 00:28:12,658
Meanwhile, at the
house of Morgan,
503
00:28:12,658 --> 00:28:16,528
the loss of Studebaker has
cost the bank millions,
504
00:28:20,432 --> 00:28:22,802
and raised doubts about Jack.
505
00:28:25,471 --> 00:28:26,806
- Give this to my son.
506
00:28:42,088 --> 00:28:43,622
You should've seen this coming.
507
00:28:46,392 --> 00:28:47,193
Jack,
508
00:28:49,295 --> 00:28:52,431
our clients, our competitors,
509
00:28:52,431 --> 00:28:53,432
even the government,
510
00:28:54,633 --> 00:28:56,735
they don't respect us
because of the money.
511
00:28:57,970 --> 00:29:01,941
They respect us because
we do not make mistakes.
512
00:29:04,676 --> 00:29:08,580
Protecting our power means
protecting our reputation.
513
00:29:10,216 --> 00:29:12,919
Do you understand?
- Yes.
514
00:29:18,157 --> 00:29:18,958
Yes, sir.
515
00:29:20,726 --> 00:29:22,795
It won't happen again.
516
00:29:26,532 --> 00:29:27,366
- Good.
517
00:29:41,380 --> 00:29:43,382
I always hired the
best man on the street.
518
00:29:44,250 --> 00:29:45,417
Not just the best I could find,
519
00:29:45,417 --> 00:29:46,385
but the very best.
520
00:29:50,222 --> 00:29:51,457
Now, they work for you.
521
00:29:55,094 --> 00:29:58,898
- I always consult Lamont
and Perkins as needed.
522
00:29:58,898 --> 00:30:00,066
- Too heavily.
523
00:30:03,002 --> 00:30:03,936
At the end of the day,
524
00:30:03,936 --> 00:30:05,737
the decisions I made were mine,
525
00:30:05,737 --> 00:30:06,572
and mine alone.
526
00:30:08,274 --> 00:30:10,309
More often than not,
that meant ignoring
527
00:30:10,309 --> 00:30:11,810
the rest and going my own way.
528
00:30:15,047 --> 00:30:20,019
- You built all
we have, I will...
529
00:30:20,019 --> 00:30:22,754
I will do my utmost to
follow in your footsteps.
530
00:30:24,957 --> 00:30:25,791
- No.
531
00:30:27,994 --> 00:30:29,195
No, that's just it, son.
532
00:30:31,663 --> 00:30:33,165
You need to find your own way.
533
00:30:44,443 --> 00:30:47,914
- Jack Morgan, like the
offspring of any major figure,
534
00:30:49,748 --> 00:30:52,118
paled in comparison in
the eyes of many people.
535
00:30:53,252 --> 00:30:54,486
Even though he looked
like his father,
536
00:30:54,486 --> 00:30:56,122
they knew he wasn't his father.
537
00:30:57,423 --> 00:30:58,757
He suffered from the insecurity
538
00:30:58,757 --> 00:31:00,993
and the comparison to a father
539
00:31:00,993 --> 00:31:02,194
who had built so much.
540
00:31:04,997 --> 00:31:06,798
- JP
Morgan's reputation
541
00:31:06,798 --> 00:31:09,235
as the world's most
powerful banker
542
00:31:09,235 --> 00:31:11,837
still looms large over his son,
543
00:31:11,837 --> 00:31:13,105
his business,
544
00:31:13,105 --> 00:31:14,006
and the nation.
545
00:31:15,274 --> 00:31:17,476
But even he might be helpless
546
00:31:17,476 --> 00:31:19,745
to stop the crisis that's coming
547
00:31:27,920 --> 00:31:30,356
At the heart of it all is
548
00:31:30,356 --> 00:31:32,624
a man named Charles Barney.
549
00:31:35,394 --> 00:31:39,265
- Charles Barney was head
of The Knickerbocker Trust.
550
00:31:40,967 --> 00:31:43,169
- A banker with
an impeccable reputation
551
00:31:43,169 --> 00:31:44,070
for stability,
552
00:31:45,637 --> 00:31:48,040
Barney has recently grown
Knickerbocker's holdings
553
00:31:48,040 --> 00:31:52,144
from $11 million
to over 65 million.
554
00:31:56,148 --> 00:31:58,584
Trust banks were meant to be
555
00:31:58,584 --> 00:32:00,586
the safest place to keep money,
556
00:32:00,586 --> 00:32:03,455
but Charles Barney hasn't
been playing it safe.
557
00:32:04,656 --> 00:32:05,791
- There is a danger sometimes
558
00:32:05,791 --> 00:32:10,096
when investors,
traders, bankers expose
559
00:32:10,096 --> 00:32:11,964
some of that human side,
560
00:32:11,964 --> 00:32:13,699
and if that ego
starts to run amok,
561
00:32:13,699 --> 00:32:15,101
it starts to control you.
562
00:32:16,535 --> 00:32:17,469
- After a series of
563
00:32:17,469 --> 00:32:19,505
increasingly risky investments,
564
00:32:20,839 --> 00:32:23,042
Barney's luck runs out
565
00:32:24,476 --> 00:32:27,913
as many of Knickerbockers
bets go bust.
566
00:32:30,182 --> 00:32:33,519
As one of the largest
institutions on Wall Street,
567
00:32:33,519 --> 00:32:35,721
if Knickerbocker collapses,
568
00:32:35,721 --> 00:32:38,157
it could trigger a
panic that could take
569
00:32:38,157 --> 00:32:39,891
the US economy down.
570
00:32:44,163 --> 00:32:47,066
Desperate to reverse
his bank's fortunes,
571
00:32:47,066 --> 00:32:49,701
Barney takes his
biggest risk yet.
572
00:32:51,037 --> 00:32:54,406
- Several people
approached Charles Barney
573
00:32:54,406 --> 00:32:58,210
to help them corner
the copper market.
574
00:32:59,678 --> 00:33:01,080
- The gambit fails,
575
00:33:02,248 --> 00:33:05,317
causing copper stocks
to plummet 35 points
576
00:33:05,317 --> 00:33:07,553
in just two hours.
577
00:33:07,553 --> 00:33:10,456
As word spreads, panic sets in
578
00:33:11,857 --> 00:33:16,095
as a run on the bank sends
stocks tumbling even further,
579
00:33:17,396 --> 00:33:18,964
unleashing pandemonium.
580
00:33:20,799 --> 00:33:23,935
With no governmental agency
to help stabilize the market,
581
00:33:23,935 --> 00:33:28,940
Wall Street turns to JP Morgan.
582
00:33:36,848 --> 00:33:39,451
- Let's see what
we're dealing with.
583
00:33:39,451 --> 00:33:40,786
- Well,
584
00:33:40,786 --> 00:33:44,556
the tables are current
as of yesterday,
585
00:33:45,691 --> 00:33:50,429
but the reserves are
dropping by the minute.
586
00:33:50,429 --> 00:33:52,864
We can request more
up-to-date figures.
587
00:33:52,864 --> 00:33:55,033
- This is for Knickerbocker.
588
00:33:55,033 --> 00:33:57,603
- Yes, that's correct.
589
00:33:57,603 --> 00:34:00,572
The run does seem
isolated to them for now.
590
00:34:00,572 --> 00:34:02,708
- We already know
Knickerbocker is failing.
591
00:34:04,310 --> 00:34:05,677
- It's certainly no
secret about that.
592
00:34:07,113 --> 00:34:07,946
- So,
593
00:34:09,081 --> 00:34:10,616
what is there to learn in here?
594
00:34:17,389 --> 00:34:21,093
- You want the reports
on the other trusts,
595
00:34:21,093 --> 00:34:23,061
the ones we don't have
any information on.
596
00:34:25,030 --> 00:34:26,398
Let me see what I can find.
597
00:34:28,700 --> 00:34:31,470
- People were starting to
lose confidence and trust,
598
00:34:31,470 --> 00:34:34,640
and the result was
that Morgan needed
599
00:34:34,640 --> 00:34:37,376
to give assurance to
the American public
600
00:34:37,376 --> 00:34:39,211
and to financial circles
601
00:34:39,211 --> 00:34:41,680
that he had it under control.
602
00:34:48,554 --> 00:34:51,823
- With the rest of
the financial world watching,
603
00:34:51,823 --> 00:34:54,426
Morgan knows he needs to act
604
00:34:54,426 --> 00:34:56,595
quickly and decisively.
605
00:34:57,796 --> 00:34:59,097
- No need to sit.
606
00:34:59,097 --> 00:35:01,133
- Of course, of course.
607
00:35:03,835 --> 00:35:05,337
- Knickerbocker is insolvent
608
00:35:07,373 --> 00:35:08,640
and I'm shutting it down.
609
00:35:11,143 --> 00:35:13,111
- Mr. Morgan, if
I could just have
610
00:35:13,111 --> 00:35:14,646
a moment to explain what ha...
611
00:35:14,646 --> 00:35:16,948
- I don't have time for
explanations, Charles.
612
00:35:18,450 --> 00:35:20,552
I need to think of the
market's wellbeing.
613
00:35:21,520 --> 00:35:23,088
I suggest you do the same.
614
00:35:25,391 --> 00:35:26,292
- I'm truly sorry.
615
00:35:34,966 --> 00:35:37,436
Sir, I know this looks bad,
616
00:35:37,436 --> 00:35:40,906
but I truly believe that
Knickerbocker can be saved.
617
00:35:40,906 --> 00:35:42,107
If I could just have
an hour of your time
618
00:35:42,107 --> 00:35:43,475
to sit and go over the numbers,
619
00:35:43,475 --> 00:35:45,611
I'm sure that we could
devise a way to s...
620
00:35:51,717 --> 00:35:53,719
Thank you for your time.
621
00:35:58,457 --> 00:36:01,293
- One reason that Morgan
was as powerful as he was,
622
00:36:01,293 --> 00:36:03,495
was that in earlier crises,
623
00:36:03,495 --> 00:36:06,265
he had known which cards to fold
624
00:36:06,265 --> 00:36:08,300
and which cards to hold.
625
00:36:08,300 --> 00:36:10,068
Morgan was a realist,
626
00:36:10,068 --> 00:36:12,871
and he understood that
not everybody came out
627
00:36:12,871 --> 00:36:14,373
of these crises whole.
628
00:36:22,381 --> 00:36:23,249
- For Charles Barney,
629
00:36:31,890 --> 00:36:33,225
the humiliation of his fold
630
00:36:38,330 --> 00:36:39,598
is more than he can bear.
631
00:37:05,357 --> 00:37:08,260
Barney's suicide
sends shock waves
632
00:37:08,260 --> 00:37:09,961
across the financial world.
633
00:37:11,129 --> 00:37:15,967
As a bank run on one
trust company becomes
634
00:37:15,967 --> 00:37:17,503
a run on them all.
635
00:37:20,205 --> 00:37:21,307
Almost overnight,
636
00:37:22,240 --> 00:37:24,576
countless banks face collapse
637
00:37:24,576 --> 00:37:27,479
as frightened depositors
rushed to withdraw their money
638
00:37:29,214 --> 00:37:31,049
before it's too late.
639
00:37:31,049 --> 00:37:34,152
When the banks fail to calm
their panicking depositors,
640
00:37:35,086 --> 00:37:36,622
they panic as well
641
00:37:36,622 --> 00:37:39,891
and, in a desperate
attempt to raise cash,
642
00:37:39,891 --> 00:37:42,794
begin to liquidate
their holdings.
643
00:37:45,096 --> 00:37:46,398
- If you look at
all these panics,
644
00:37:46,398 --> 00:37:47,733
they all have one
thing in common.
645
00:37:47,733 --> 00:37:49,768
There tends to be
a crucial element
646
00:37:49,768 --> 00:37:52,270
of human psychology
that comes into play
647
00:37:52,270 --> 00:37:53,972
when things go wrong.
648
00:37:53,972 --> 00:37:55,741
Everyone tries to
head for the door,
649
00:37:55,741 --> 00:37:58,844
everyone tries to sort
of fold their cards.
650
00:37:58,844 --> 00:38:00,312
But at the end of the day,
651
00:38:00,312 --> 00:38:02,814
Wall Street really is more
about human psychology
652
00:38:02,814 --> 00:38:04,316
and how humans react to things.
653
00:38:05,484 --> 00:38:07,353
- Soon,
investors across
654
00:38:07,353 --> 00:38:09,120
the country begin to sell;
655
00:38:09,120 --> 00:38:11,056
the crash now threatening even
656
00:38:11,056 --> 00:38:13,592
the largest
companies in America,
657
00:38:13,592 --> 00:38:16,762
including JP Morgan's US Steel.
658
00:38:18,597 --> 00:38:21,166
Now, stock exchange
president, Ransom Thomas,
659
00:38:21,166 --> 00:38:23,702
wants to close
the exchange early
660
00:38:23,702 --> 00:38:25,236
to put a stop to the selloff,
661
00:38:26,505 --> 00:38:29,074
and try and stave off disaster.
662
00:38:36,715 --> 00:38:40,151
Morgan knows a
market closure could
663
00:38:40,151 --> 00:38:41,920
end up breaking the economy.
664
00:38:46,758 --> 00:38:47,593
- Baker.
665
00:38:50,596 --> 00:38:51,930
Summon Ransom Thomas.
666
00:38:54,400 --> 00:38:58,069
- Typically, whenever an
exchange needs to close,
667
00:38:58,069 --> 00:38:59,438
it's a really bad sign.
668
00:38:59,438 --> 00:39:02,007
And usually,
whenever it reopens,
669
00:39:02,007 --> 00:39:04,075
it's a really bad day,
670
00:39:04,075 --> 00:39:08,414
which is why stock markets
do everything possible
671
00:39:08,414 --> 00:39:11,316
to avoid closing.
672
00:39:15,621 --> 00:39:17,823
- You will not close the market.
673
00:39:17,823 --> 00:39:19,625
Not one minute before 3:00 PM.
674
00:39:20,726 --> 00:39:22,461
I will deal with the market,
675
00:39:22,461 --> 00:39:23,662
is that understood?
676
00:39:29,568 --> 00:39:33,304
- Morgan said, "That is
simply raising a white flag,
677
00:39:33,304 --> 00:39:34,873
"and all that's
going to happen is
678
00:39:34,873 --> 00:39:36,107
"you'll buy a couple of hours
679
00:39:36,107 --> 00:39:37,576
"and next day, the
sky will fall."
680
00:39:39,077 --> 00:39:41,312
- With the
market now teetering
681
00:39:41,312 --> 00:39:43,181
on the brink of collapse,
682
00:39:43,181 --> 00:39:45,951
JP Morgan has a radical idea,
683
00:39:46,918 --> 00:39:48,720
one that's never been tried
684
00:39:48,720 --> 00:39:50,288
in the history of Wall Street,
685
00:39:51,590 --> 00:39:53,725
that could save the economy
686
00:39:53,725 --> 00:39:55,994
and cement his standing
687
00:39:55,994 --> 00:39:59,064
as the undisputed
king of finance.
688
00:40:04,035 --> 00:40:06,371
With just over an hour
of trading remaining,
689
00:40:07,739 --> 00:40:11,109
Morgan summons Wall Street's
most prominent bankers
690
00:40:11,109 --> 00:40:13,745
to his office and
issues an ultimatum:
691
00:40:14,946 --> 00:40:16,615
Raise $25 million to pump into
692
00:40:16,615 --> 00:40:19,384
the market before closing.
693
00:40:20,819 --> 00:40:23,689
- He had the power to pull
bankers into a room and say,
694
00:40:23,689 --> 00:40:25,557
"We're not leaving
this room until
695
00:40:25,557 --> 00:40:26,992
"we right the ship."
696
00:40:28,226 --> 00:40:30,195
- These people knew
that Morgan was
697
00:40:30,195 --> 00:40:31,830
a bad enemy to make,
698
00:40:31,830 --> 00:40:33,532
because if you didn't play ball
699
00:40:33,532 --> 00:40:35,133
with Morgan on this day,
700
00:40:35,133 --> 00:40:36,768
Morgan wouldn't
play ball with you
701
00:40:36,768 --> 00:40:37,569
in the future.
702
00:40:38,637 --> 00:40:40,606
Morgan did not forget favors,
703
00:40:40,606 --> 00:40:41,940
nor did he forget slights.
704
00:40:41,940 --> 00:40:43,542
And so, one by one,
705
00:40:43,542 --> 00:40:45,210
the bankers fell into line.
706
00:40:46,912 --> 00:40:49,147
- The capital Morgan raises
707
00:40:49,147 --> 00:40:50,616
in less than 15 minutes is
708
00:40:50,616 --> 00:40:51,850
the modern day equivalent
709
00:40:53,118 --> 00:40:54,853
of over $700 million.
710
00:40:56,788 --> 00:40:59,357
- Now, that's the job
of a central banker.
711
00:40:59,357 --> 00:41:00,826
So JP Morgan played the
role of a central banker
712
00:41:00,826 --> 00:41:02,628
before there was a central bank.
713
00:41:04,062 --> 00:41:06,397
- He had this consummate
confidence in his ability,
714
00:41:06,397 --> 00:41:09,467
and it reflected
also with his power
715
00:41:09,467 --> 00:41:14,472
to bring people in and to
make them accept his approach
716
00:41:15,607 --> 00:41:16,542
to solving the
economic problems.
717
00:41:21,046 --> 00:41:23,949
- Morgan pours the
money into the stock market,
718
00:41:25,851 --> 00:41:26,885
and it works.
719
00:41:28,253 --> 00:41:31,056
Putting a stop to the
plummeting prices,
720
00:41:31,056 --> 00:41:33,358
renewing confidence
in investors,
721
00:41:33,358 --> 00:41:36,227
and earning JP Morgan
a standing ovation
722
00:41:36,227 --> 00:41:38,597
on the floor of the New
York Stock Exchange.
723
00:41:40,799 --> 00:41:44,603
Soon, the panic of 1907 is over.
724
00:41:46,538 --> 00:41:48,039
- JP Morgan stepped in
725
00:41:48,039 --> 00:41:48,840
and snuffed it out.
726
00:41:49,975 --> 00:41:51,577
- He takes it upon
himself to be the savior
727
00:41:51,577 --> 00:41:54,012
and backer of the
entire financial system,
728
00:41:54,012 --> 00:41:55,581
and successfully forestalls
729
00:41:55,581 --> 00:41:56,815
a much worse crisis.
730
00:42:01,352 --> 00:42:05,857
- I would say what Morgan
did in 1907 was probably
731
00:42:05,857 --> 00:42:08,594
his greatest legacy
for the country,
732
00:42:08,594 --> 00:42:13,599
in the sense of it showed
his American spirit and pride
733
00:42:14,465 --> 00:42:16,134
in us being an economic giant,
734
00:42:16,134 --> 00:42:19,504
and it belied the
cartoonish image of him,
735
00:42:19,504 --> 00:42:22,507
of that wolfish
capitalist only motivated
736
00:42:22,507 --> 00:42:23,842
by self-interest.
737
00:42:26,244 --> 00:42:29,480
- Basking in the
glow of his decisive action,
738
00:42:29,480 --> 00:42:32,550
JP Morgan is held up as
a hero on Wall Street.
739
00:42:36,622 --> 00:42:38,924
But when the dust
finally settles,
740
00:42:38,924 --> 00:42:42,360
the devastating aftereffects
of the panic ripple
741
00:42:42,360 --> 00:42:43,829
across the nation,
742
00:42:43,829 --> 00:42:45,563
and the tide turns.
743
00:42:47,465 --> 00:42:50,669
Though Wall Street is
back to business as usual,
744
00:42:50,669 --> 00:42:51,970
the country is hurting.
745
00:42:55,206 --> 00:42:56,875
Production and
imports are way down,
746
00:42:58,243 --> 00:43:00,712
while bankruptcies and
unemployment are skyrocketing.
747
00:43:02,247 --> 00:43:03,849
As public anger grows about
748
00:43:03,849 --> 00:43:05,416
the effects of the panic,
749
00:43:05,416 --> 00:43:07,886
they start to ask questions
750
00:43:07,886 --> 00:43:09,755
about the man who ended it.
751
00:43:14,726 --> 00:43:16,261
- People were
starting to look at,
752
00:43:16,261 --> 00:43:19,397
"Can this one man,
determine what happens
753
00:43:19,397 --> 00:43:21,166
"in a market season?
754
00:43:21,166 --> 00:43:23,401
"Can he manipulate Wall Street?"
755
00:43:25,436 --> 00:43:28,173
- How is it that
one man, Morgan,
756
00:43:28,173 --> 00:43:30,241
can snap his fingers
757
00:43:30,241 --> 00:43:32,778
and the markets do what
he wants them to do?
758
00:43:34,780 --> 00:43:35,914
- He was hailed as a hero,
759
00:43:35,914 --> 00:43:36,848
he had saved the nation,
760
00:43:36,848 --> 00:43:39,017
but it was a double-edged sword.
761
00:43:39,017 --> 00:43:42,287
And then the ax fell.
762
00:43:48,026 --> 00:43:50,696
- Driven
by public outrage,
763
00:43:50,696 --> 00:43:52,197
a political sea change occurs.
764
00:43:53,198 --> 00:43:54,700
Democrats win the presidency
765
00:43:54,700 --> 00:43:57,102
and control of both
Houses of Congress.
766
00:43:58,569 --> 00:44:00,706
Now, they're
determined to expose
767
00:44:00,706 --> 00:44:02,607
the dangerous power behind
768
00:44:02,607 --> 00:44:05,643
what is dubbed "Wall
Street's Money Trust,"
769
00:44:06,978 --> 00:44:08,279
and they're looking
to put the man
770
00:44:08,279 --> 00:44:11,082
who just saved the
economy on trial;
771
00:44:12,851 --> 00:44:13,885
JP Morgan.
772
00:44:16,922 --> 00:44:20,458
- So 1912, there was a Special
Congressional Committee
773
00:44:20,458 --> 00:44:22,527
to investigate what
was perceived to be
774
00:44:22,527 --> 00:44:25,096
the pernicious power
of the money trust
775
00:44:26,932 --> 00:44:29,134
that secretly controlled
the banking system,
776
00:44:30,268 --> 00:44:31,602
and the star witness was,
777
00:44:31,602 --> 00:44:32,704
of course, JP Morgan.
778
00:44:50,321 --> 00:44:55,326
- Mr. Morgan, upon what basis
do you decide to lend money?
779
00:44:56,762 --> 00:45:00,098
- Let me begin by saying
that I have absolute faith
780
00:45:00,098 --> 00:45:01,366
in the patriotism
781
00:45:01,366 --> 00:45:04,202
and the public spirit
of the stock exchange.
782
00:45:04,202 --> 00:45:05,871
I believe that moral
responsibility is
783
00:45:05,871 --> 00:45:08,273
something you have to
defend all your life.
784
00:45:09,474 --> 00:45:10,608
- I'm sorry, Mr. Morgan,
785
00:45:10,608 --> 00:45:11,609
you're not answering
my question.
786
00:45:13,011 --> 00:45:17,115
- JP Morgan sees
being called to testify
787
00:45:17,115 --> 00:45:18,716
as an insult.
788
00:45:18,716 --> 00:45:20,585
- So Morgan knew that
he wasn't walking
789
00:45:20,585 --> 00:45:22,253
into a committee hearing
790
00:45:22,253 --> 00:45:23,989
to give his point of view
791
00:45:23,989 --> 00:45:27,458
or to offer his perspective
on the workings of finance.
792
00:45:27,458 --> 00:45:29,160
He was hauled in
front of the committee
793
00:45:29,160 --> 00:45:32,697
to be Exhibit A of the
pernicious dealings
794
00:45:32,697 --> 00:45:34,232
of the money trust,
795
00:45:34,232 --> 00:45:36,101
and he wasn't going
to have any of it.
796
00:45:37,268 --> 00:45:38,503
- He didn't like
being interrogated
797
00:45:38,503 --> 00:45:40,738
about what he considered
his own business.
798
00:45:42,707 --> 00:45:45,310
He could sound really evasive
799
00:45:45,310 --> 00:45:47,212
in some of his answers.
800
00:45:47,212 --> 00:45:48,746
And his thinking was,
801
00:45:48,746 --> 00:45:50,515
"This is my private business
802
00:45:50,515 --> 00:45:52,083
"and I don't have
to tell you about
803
00:45:52,083 --> 00:45:53,351
"my private business."
804
00:45:54,853 --> 00:45:56,754
- Mr. Morgan, I'd
like to turn to
805
00:45:56,754 --> 00:45:58,323
the question of your influence.
806
00:45:58,323 --> 00:46:01,059
In how many industries
do you wield
807
00:46:01,059 --> 00:46:03,194
significant financial interest?
808
00:46:13,704 --> 00:46:14,539
- How many?
809
00:46:14,539 --> 00:46:15,373
None.
810
00:46:16,507 --> 00:46:19,477
- Are you honestly
telling this committee
811
00:46:19,477 --> 00:46:21,012
that you don't have the power
812
00:46:21,012 --> 00:46:23,148
to influence at industry?
813
00:46:24,449 --> 00:46:26,084
- I do not.
814
00:46:26,084 --> 00:46:28,753
- What about a single company?
815
00:46:28,753 --> 00:46:30,355
- I do not.
816
00:46:30,355 --> 00:46:31,990
- Your firm is run by you,
817
00:46:31,990 --> 00:46:34,725
is it not?
- It is not.
818
00:46:34,725 --> 00:46:37,262
- I want to be clear
about your answer.
819
00:46:37,262 --> 00:46:38,663
You're telling the committee
820
00:46:38,663 --> 00:46:41,099
that you do not run
the investment bank,
821
00:46:41,099 --> 00:46:42,800
JP Morgan and Company.
822
00:46:44,903 --> 00:46:45,736
- No, sir.
823
00:46:46,905 --> 00:46:48,206
I do not.
824
00:46:54,045 --> 00:46:56,047
- He was not going to dignify
825
00:46:56,047 --> 00:46:58,749
the committee with
anything resembling
826
00:46:58,749 --> 00:47:02,187
a fair and reasoned
explanation of his dealings,
827
00:47:02,187 --> 00:47:03,889
and essentially was
a hostile witness
828
00:47:03,889 --> 00:47:05,823
for the entire
time he sat there.
829
00:47:09,094 --> 00:47:10,328
- Morgan's indignant
830
00:47:10,328 --> 00:47:13,098
and evasive testimony
makes headlines,
831
00:47:14,065 --> 00:47:16,067
but things get even worse
832
00:47:16,067 --> 00:47:19,270
when the committee's
report reveals
833
00:47:19,270 --> 00:47:21,806
the true scope of his
power and influence
834
00:47:21,806 --> 00:47:23,942
over the American economy.
835
00:47:23,942 --> 00:47:25,576
- After the Pujo hearings,
836
00:47:25,576 --> 00:47:28,113
Americans start finding
out things weren't
837
00:47:28,113 --> 00:47:30,681
necessarily entirely
on the up and up,
838
00:47:30,681 --> 00:47:33,018
and that that leads
to a certain degree
839
00:47:33,018 --> 00:47:34,219
of public disenchantment.
840
00:47:34,219 --> 00:47:36,821
- Morgan
soon becomes the target
841
00:47:36,821 --> 00:47:38,123
of scathing editorials
842
00:47:38,123 --> 00:47:40,591
and mocking political cartoons.
843
00:47:59,510 --> 00:48:01,947
- They treat me as if I'm
some common horse thief.
844
00:48:03,648 --> 00:48:05,984
- With public
opinion now turned
845
00:48:05,984 --> 00:48:08,319
completely against him,
846
00:48:08,319 --> 00:48:12,057
JP Morgan has been
pushed to the brink.
847
00:48:13,524 --> 00:48:17,395
- They don't understand, sir.
848
00:48:17,395 --> 00:48:22,000
If you did nothing, the
country would be in ruins.
849
00:48:22,900 --> 00:48:24,835
They should be thanking you.
850
00:48:30,275 --> 00:48:31,476
- Morgan, at this point,
851
00:48:31,476 --> 00:48:33,678
is now starting to realize
852
00:48:33,678 --> 00:48:35,446
that the gig is up,
853
00:48:35,446 --> 00:48:37,115
that reform is here,
854
00:48:37,115 --> 00:48:40,151
that Wall Street
can't be a wild west,
855
00:48:40,151 --> 00:48:41,819
that it can't be controlled by
856
00:48:41,819 --> 00:48:45,123
just a handful of manipulators,
857
00:48:45,123 --> 00:48:47,192
and that there is a sea change
858
00:48:47,192 --> 00:48:48,759
that was going to be permanent.
859
00:48:54,665 --> 00:48:57,335
- The commission
proposes a new system
860
00:48:57,335 --> 00:48:59,304
to regulate the
American economy;
861
00:49:00,171 --> 00:49:01,539
The Federal Reserve.
862
00:49:02,673 --> 00:49:05,643
- Federal Reserve system
is created in 1913
863
00:49:05,643 --> 00:49:08,646
in many ways, in reaction
to what happened in 1907,
864
00:49:08,646 --> 00:49:10,215
but also in reaction
to what happened
865
00:49:10,215 --> 00:49:11,849
throughout the 19th century.
866
00:49:11,849 --> 00:49:15,586
That the United States
lacked a central bank
867
00:49:15,586 --> 00:49:17,455
that could organize the system,
868
00:49:17,455 --> 00:49:18,789
particularly in times of crisis,
869
00:49:18,789 --> 00:49:21,259
and create some
degree of cohesion.
870
00:49:23,228 --> 00:49:25,896
- Signed into law
by President Wilson,
871
00:49:25,896 --> 00:49:28,666
the act gives 12
federal reserve banks
872
00:49:28,666 --> 00:49:31,469
the ability to control
the money supply
873
00:49:31,469 --> 00:49:34,072
to ensure economic stability.
874
00:49:34,072 --> 00:49:37,308
- What the Federal
Reserve did was to take
875
00:49:37,308 --> 00:49:40,211
the place of JP Morgan.
876
00:49:40,211 --> 00:49:43,148
- Soon, the
16th Amendment is ratified,
877
00:49:44,082 --> 00:49:46,384
instituting the income tax
878
00:49:46,384 --> 00:49:48,486
and creating the Federal
Trade Commission.
879
00:49:49,587 --> 00:49:51,689
It is a complete overhaul of
880
00:49:51,689 --> 00:49:53,291
the nation's financial system
881
00:49:54,392 --> 00:49:55,493
with one goal:
882
00:49:56,827 --> 00:50:01,466
To ensure a future free
of men like JP Morgan.
883
00:50:09,507 --> 00:50:12,009
The new reforms
strike at the heart
884
00:50:12,009 --> 00:50:13,611
of JP Morgan's power,
885
00:50:16,514 --> 00:50:20,518
but they land even
harder on Morgan himself.
886
00:50:26,557 --> 00:50:29,694
Almost two months to
the day after testifying
887
00:50:29,694 --> 00:50:31,296
before the Pujo Committee,
888
00:50:32,230 --> 00:50:35,900
JP Morgan's life
comes to an end.
889
00:50:41,772 --> 00:50:44,709
- JP Morgan's death
is the end of an era.
890
00:50:44,709 --> 00:50:47,612
He had gone, in a
short span of years,
891
00:50:47,612 --> 00:50:50,681
from being lionized as
the hero of Wall Street
892
00:50:50,681 --> 00:50:53,851
to being demonized as the
villain of Wall Street,
893
00:50:53,851 --> 00:50:55,520
but in both incarnations,
894
00:50:55,520 --> 00:50:57,422
he was the face of Wall Street.
895
00:50:59,157 --> 00:51:03,728
- It's hard to discern
what drove JP Morgan more:
896
00:51:03,728 --> 00:51:05,530
Was it a lust for power
897
00:51:05,530 --> 00:51:08,666
or was it that he felt he
was the only person capable
898
00:51:08,666 --> 00:51:11,602
of keeping the
economy under control?
899
00:51:11,602 --> 00:51:13,371
I think the answer is both.
900
00:51:13,371 --> 00:51:16,707
- He believed so
deeply in himself,
901
00:51:16,707 --> 00:51:18,109
and in America,
902
00:51:18,109 --> 00:51:20,811
and in what he could
do for America,
903
00:51:20,811 --> 00:51:24,749
that that is what
pushed him forward.
904
00:51:24,749 --> 00:51:26,884
And sometimes,
pushed him too far.
905
00:51:34,659 --> 00:51:37,828
- Now,
with JP Morgan gone,
906
00:51:39,664 --> 00:51:43,434
Wall Street is thrust
into the unknown.
907
00:51:44,635 --> 00:51:46,304
- Everyone on the
street is lining up
908
00:51:46,304 --> 00:51:48,806
to be in on this loan.
- That doesn't make it right.
909
00:51:52,677 --> 00:51:57,014
- But a world
war changes everything
910
00:51:58,616 --> 00:52:03,188
and a surge in the
market opens the door
911
00:52:03,188 --> 00:52:05,290
for a new breed of banker.
912
00:52:09,360 --> 00:52:10,595
- Good morning.
913
00:52:10,595 --> 00:52:12,530
Joseph P. Kennedy, I'm
here to see Mr. Morgan.
63302
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