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These are the user uploaded subtitles that are being translated: 1 00:00:03,371 --> 00:00:05,706 - In just under 50 years, 2 00:00:05,706 --> 00:00:08,409 JP Morgan has transformed America. 3 00:00:14,715 --> 00:00:16,784 - JP Morgan was the man at the center 4 00:00:16,784 --> 00:00:19,387 of every major industrial deal in the United States. 5 00:00:20,588 --> 00:00:23,157 He was the builder of the American economy. 6 00:00:23,157 --> 00:00:25,759 - After turning president Teddy Roosevelt 7 00:00:26,660 --> 00:00:28,229 from adversary to ally, 8 00:00:29,697 --> 00:00:32,533 he has reshaped American industry 9 00:00:33,934 --> 00:00:37,805 and helped the United States become a world power. 10 00:00:39,573 --> 00:00:43,311 Making Wall Street the capital of American finance 11 00:00:44,878 --> 00:00:47,748 and Morgan the undisputed ruler. 12 00:00:49,283 --> 00:00:53,621 - JP Morgan was by far the most powerful banker of the era. 13 00:00:55,055 --> 00:00:57,591 - JP Morgan was known as Jupiter and Zeus 14 00:00:57,591 --> 00:01:00,194 because he was essentially the king of Wall Street. 15 00:01:04,265 --> 00:01:07,701 - Now JP Morgan faces his greatest challenge: 16 00:01:10,738 --> 00:01:13,674 Preparing his son to take over 17 00:01:13,674 --> 00:01:15,143 the Morgan dynasty. 18 00:02:03,757 --> 00:02:06,227 - Now in his 70s, 19 00:02:06,227 --> 00:02:09,397 JP Morgan has reached the pinnacle; 20 00:02:10,498 --> 00:02:13,133 the most powerful financier in the world. 21 00:02:14,468 --> 00:02:16,637 But like his father before him, 22 00:02:16,637 --> 00:02:21,642 JP realizes his most important work is securing his legacy. 23 00:02:23,377 --> 00:02:24,545 - You wanted to see me. 24 00:02:31,519 --> 00:02:33,754 - Morgan plans to retire 25 00:02:33,754 --> 00:02:35,889 and begins the transfer of power 26 00:02:35,889 --> 00:02:37,958 to his only son, 27 00:02:37,958 --> 00:02:40,060 John Pierpont Morgan Jr., 28 00:02:41,161 --> 00:02:42,930 better known as Jack. 29 00:02:44,131 --> 00:02:46,667 And though these two men share a name, 30 00:02:46,667 --> 00:02:49,002 the similarities end there. 31 00:02:52,506 --> 00:02:56,277 - JP Morgan has such an overpowering personality, 32 00:02:56,277 --> 00:02:57,811 which Jack Morgan did not. 33 00:02:59,012 --> 00:03:01,382 He didn't have that almost magical quality 34 00:03:01,382 --> 00:03:02,516 that his father had. 35 00:03:03,984 --> 00:03:06,287 - JP and Jack did not have 36 00:03:06,287 --> 00:03:08,556 a close, warm relationship. 37 00:03:08,556 --> 00:03:12,326 In some cases, it was a relationship of its time. 38 00:03:12,326 --> 00:03:13,761 I don't think there was a lot 39 00:03:13,761 --> 00:03:16,497 of emotional exchange or emotional warmth between them. 40 00:03:19,166 --> 00:03:21,101 - Despite their differences, 41 00:03:21,101 --> 00:03:23,203 Jack reveres his father. 42 00:03:23,203 --> 00:03:24,672 Wanting nothing more 43 00:03:24,672 --> 00:03:27,140 than to strengthen their relationship 44 00:03:27,140 --> 00:03:28,676 and build on his legacy. 45 00:03:30,544 --> 00:03:32,313 - Jack Morgan was in the situation 46 00:03:32,313 --> 00:03:34,147 of trying to decide what to do next, 47 00:03:35,583 --> 00:03:39,353 what would be the expansion on what his father has built. 48 00:03:41,422 --> 00:03:43,291 - JP has entrusted everything 49 00:03:43,291 --> 00:03:45,058 he's built to his son. 50 00:03:48,629 --> 00:03:49,963 The question remains: 51 00:03:51,131 --> 00:03:54,435 Will Jack succeed or fail his father? 52 00:04:01,041 --> 00:04:02,876 While many Wall Street banks wonder 53 00:04:02,876 --> 00:04:05,145 if Jack can build on JPs legacy... 54 00:04:05,145 --> 00:04:06,647 - Thank you, James. 55 00:04:06,647 --> 00:04:08,115 - At the up and coming investment bank, 56 00:04:08,115 --> 00:04:11,084 Goldman Sachs, it's a different story. 57 00:04:12,019 --> 00:04:14,422 Samuel Sachs has no interest 58 00:04:14,422 --> 00:04:16,524 in trying to compete with the Morgans. 59 00:04:19,059 --> 00:04:22,029 But the firm's other managing partner is ready 60 00:04:22,029 --> 00:04:23,130 to take them on. 61 00:04:26,634 --> 00:04:29,303 His name is Henry Goldman. 62 00:04:31,004 --> 00:04:32,473 The son of the firm's founder, 63 00:04:32,473 --> 00:04:35,809 Goldman's path to Wall Street took a detour 64 00:04:36,710 --> 00:04:38,412 when he shocked his family 65 00:04:38,412 --> 00:04:39,747 by dropping out of Harvard 66 00:04:40,714 --> 00:04:41,882 after one year, 67 00:04:42,883 --> 00:04:43,717 taking a job 68 00:04:44,752 --> 00:04:46,053 as a traveling salesman. 69 00:04:48,221 --> 00:04:49,523 - The one part of your inventory 70 00:04:49,523 --> 00:04:51,725 where I can see room for growth: 71 00:04:52,593 --> 00:04:53,827 table linens. 72 00:04:53,827 --> 00:04:55,896 Now, I know that you carry them, but... 73 00:04:55,896 --> 00:04:58,198 - Henry Goldman was extremely bright 74 00:04:58,198 --> 00:05:00,534 and he was willing to take risks. 75 00:05:00,534 --> 00:05:02,370 I think part of that is related 76 00:05:02,370 --> 00:05:03,571 to being a salesman. 77 00:05:03,571 --> 00:05:05,673 As a salesman, you have to be more outgoing, 78 00:05:05,673 --> 00:05:07,608 you have to look at things differently. 79 00:05:08,709 --> 00:05:10,177 - From New York to Maine, 80 00:05:10,177 --> 00:05:12,480 they're not able to keep those on the shelves. 81 00:05:13,581 --> 00:05:16,016 Why should Pennsylvania be any different? 82 00:05:17,951 --> 00:05:19,387 - Henry Goldman was the kind of guy 83 00:05:19,387 --> 00:05:22,189 who wouldn't just go along with the crowd, 84 00:05:22,189 --> 00:05:23,991 but it was always assumed he would come 85 00:05:23,991 --> 00:05:24,958 into the firm. 86 00:05:32,633 --> 00:05:35,936 - After finally joining the bank, 87 00:05:35,936 --> 00:05:38,105 Goldman is determined to chart 88 00:05:38,105 --> 00:05:39,640 a new direction for the firm. 89 00:05:43,010 --> 00:05:45,446 - We now have a window to do whatever we want. 90 00:05:46,847 --> 00:05:48,616 That's what we've been waiting for. 91 00:05:50,651 --> 00:05:52,720 - I haven't been waiting for anything. 92 00:05:55,088 --> 00:05:57,691 - Yes, but as partners, 93 00:05:57,691 --> 00:06:00,327 we need to be flexible, willing to compromise. 94 00:06:00,327 --> 00:06:02,295 That's what my father would've wanted. 95 00:06:02,295 --> 00:06:04,432 - No, your father wanted me to keep you 96 00:06:04,432 --> 00:06:06,233 from gambling his company into ruin. 97 00:06:11,539 --> 00:06:14,241 - Like many Jewish investment banks, 98 00:06:14,241 --> 00:06:17,578 to be a partner at Goldman Sachs, 99 00:06:17,578 --> 00:06:18,912 you have to be family. 100 00:06:21,415 --> 00:06:23,517 - Samuel Sachs married the youngest daughter 101 00:06:23,517 --> 00:06:25,252 of Marcus Goldman. 102 00:06:25,252 --> 00:06:27,755 And when Henry Goldman came into 103 00:06:27,755 --> 00:06:30,858 the Goldman Sachs banking operation, 104 00:06:30,858 --> 00:06:33,060 Goldman's father had confidence 105 00:06:33,060 --> 00:06:36,430 in Samuel's ability to manage operations, 106 00:06:36,430 --> 00:06:40,033 and he did not have that confidence yet with Henry. 107 00:06:40,033 --> 00:06:41,869 - If he asks where I went, 108 00:06:41,869 --> 00:06:43,471 just tell him I went for a walk. 109 00:06:44,638 --> 00:06:46,674 - And why don't you tell me yourself? 110 00:06:47,875 --> 00:06:50,944 - Because talking with you exhausts me, Sam. 111 00:06:56,383 --> 00:06:59,419 - Even though Sachs has married into the family, 112 00:06:59,419 --> 00:07:01,822 he was given more responsibility, 113 00:07:01,822 --> 00:07:04,758 and now believes he knows what's best for the firm. 114 00:07:06,560 --> 00:07:08,095 - The relationship was fraught with 115 00:07:08,095 --> 00:07:10,498 different personality issues. 116 00:07:10,498 --> 00:07:14,101 Henry was much more willing to take risks, 117 00:07:14,101 --> 00:07:18,906 whereas Samuel Sachs wanted to just maintain business. 118 00:07:25,312 --> 00:07:27,715 - On top of a contentious partnership, 119 00:07:27,715 --> 00:07:28,882 as a Jewish firm, 120 00:07:28,882 --> 00:07:31,552 Goldman Sachs faces a struggle: 121 00:07:31,552 --> 00:07:33,821 To break through Wall Street's old guard. 122 00:07:35,155 --> 00:07:38,025 - Goldman Sachs wasn't engaged in the kind 123 00:07:38,025 --> 00:07:39,727 of banking operations that 124 00:07:39,727 --> 00:07:43,430 the major financial institutions were engaged in. 125 00:07:43,430 --> 00:07:46,099 And the establishment had no interest 126 00:07:46,099 --> 00:07:49,469 in allowing any Jewish firms to come in. 127 00:07:51,271 --> 00:07:54,274 - At that time, at the turn of the 20th century, 128 00:07:54,274 --> 00:07:56,810 when many big industrial companies, 129 00:07:56,810 --> 00:07:59,412 railroads steel companies, banks, 130 00:07:59,412 --> 00:08:00,514 were raising the capital, 131 00:08:00,514 --> 00:08:02,516 those underwritings were done by 132 00:08:02,516 --> 00:08:06,453 the historically white Anglo-Saxon Protestant firms, 133 00:08:06,453 --> 00:08:07,655 like JP Morgan, 134 00:08:07,655 --> 00:08:11,692 and firms like Goldman Sachs were cut out 135 00:08:11,692 --> 00:08:12,660 of those offerings, 136 00:08:12,660 --> 00:08:14,762 and Henry Goldman wanted in. 137 00:08:17,831 --> 00:08:18,999 - Goldman has a plan: 138 00:08:18,999 --> 00:08:21,935 To beat bigger firms like JP Morgan 139 00:08:21,935 --> 00:08:23,170 at their own game. 140 00:08:26,339 --> 00:08:27,808 In 1905, 141 00:08:27,808 --> 00:08:31,044 Chicago based mail order company, Sears and Roebuck, 142 00:08:31,044 --> 00:08:32,580 has had its best year yet. 143 00:08:34,447 --> 00:08:38,786 Sears co-owner, Julius Rosenwald, wants to expand 144 00:08:38,786 --> 00:08:43,223 and grow beyond the company's rural customer base. 145 00:08:43,223 --> 00:08:44,758 To do that, 146 00:08:44,758 --> 00:08:47,494 he needs a five million dollar infusion of capital. 147 00:08:49,229 --> 00:08:53,033 But Wall Street's biggest banks aren't interested 148 00:08:53,033 --> 00:08:54,434 in lending Sears money. 149 00:08:55,903 --> 00:09:00,507 They believe investing in retail is too speculative 150 00:09:00,507 --> 00:09:02,776 and many look down on it 151 00:09:02,776 --> 00:09:03,911 for other reasons. 152 00:09:04,978 --> 00:09:06,346 - There was a certain amount 153 00:09:06,346 --> 00:09:08,982 of antisemitism associated with retailers, 154 00:09:08,982 --> 00:09:11,251 and I think that played a big part, 155 00:09:11,251 --> 00:09:12,853 where even if a retailer 156 00:09:12,853 --> 00:09:15,823 like Sears Roebuck had significant sales, 157 00:09:15,823 --> 00:09:17,457 they were still shunned by 158 00:09:17,457 --> 00:09:19,359 the major financial institutions. 159 00:09:21,128 --> 00:09:24,064 - To take Sears to the next level. 160 00:09:24,064 --> 00:09:26,166 Goldman wants to try something 161 00:09:26,166 --> 00:09:28,468 that's never been done before. 162 00:09:40,513 --> 00:09:42,783 To put his plan into action, 163 00:09:42,783 --> 00:09:47,087 Goldman needs the approval of Samuel Sachs. 164 00:09:48,555 --> 00:09:51,391 - So what do you think? 165 00:09:53,927 --> 00:09:57,097 - Well, at first glance, 166 00:09:57,097 --> 00:09:58,632 the books seems solid enough, 167 00:10:00,100 --> 00:10:04,137 but there doesn't seem to be much opportunity for growth. 168 00:10:04,137 --> 00:10:05,806 - That's what I thought, at first. 169 00:10:05,806 --> 00:10:08,341 Then, I thought again. 170 00:10:08,341 --> 00:10:09,409 I thought different. 171 00:10:10,911 --> 00:10:12,780 - What is that suppose to mean? 172 00:10:12,780 --> 00:10:16,416 - Sears's this opportunity for growth is limitless 173 00:10:18,618 --> 00:10:19,787 if we take them public. 174 00:10:23,791 --> 00:10:25,092 - Public? 175 00:10:25,092 --> 00:10:27,494 - The value is there, we just have to unlock it. 176 00:10:30,831 --> 00:10:31,665 - No. 177 00:10:34,034 --> 00:10:35,568 - No? - No. 178 00:10:35,568 --> 00:10:37,470 I'm not going to let you risk the firm's money 179 00:10:37,470 --> 00:10:38,839 because you're bored. 180 00:10:41,041 --> 00:10:41,842 - Bored. 181 00:10:44,745 --> 00:10:46,279 My apologies, Julius. 182 00:10:46,279 --> 00:10:49,282 Sometimes, my partner and I do not see eye to eye. 183 00:10:51,051 --> 00:10:54,321 - Goldman believes their firm can be 184 00:10:54,321 --> 00:10:55,388 the first Wall Street bank 185 00:10:55,388 --> 00:10:58,158 to take a retail store public, 186 00:10:58,158 --> 00:11:01,494 selling shares on the New York Stock Exchange 187 00:11:01,494 --> 00:11:04,698 and putting Goldman Sachs on the same level 188 00:11:04,698 --> 00:11:06,700 as banks like the House of Morgan. 189 00:11:08,769 --> 00:11:10,503 - Henry Goldman was a visionary. 190 00:11:11,939 --> 00:11:14,708 He had a different idea of how you value companies 191 00:11:14,708 --> 00:11:17,177 whose value was not ascertainable 192 00:11:17,177 --> 00:11:19,813 in the same old fashioned accounting method 193 00:11:19,813 --> 00:11:21,648 that was employed by the major banks. 194 00:11:23,250 --> 00:11:25,452 - Unlike the Wall Street establishment, 195 00:11:25,452 --> 00:11:27,454 Goldman believes that retail is 196 00:11:27,454 --> 00:11:28,621 a safe investment. 197 00:11:29,957 --> 00:11:33,326 And he's developed a system that shows investors 198 00:11:33,326 --> 00:11:35,763 just how profitable retail stores 199 00:11:35,763 --> 00:11:37,297 like Sears will be. 200 00:11:38,966 --> 00:11:41,501 - One of the reasons industrial companies were 201 00:11:41,501 --> 00:11:44,437 a little bit more accessible and easy to value was 202 00:11:44,437 --> 00:11:46,774 the hard assets themselves served as collateral. 203 00:11:46,774 --> 00:11:49,877 The model that Goldman used for bringing you Sears public 204 00:11:49,877 --> 00:11:51,879 and really looking at its future prospects, 205 00:11:51,879 --> 00:11:53,814 as opposed to its current condition, 206 00:11:53,814 --> 00:11:55,582 is something that was revolutionary. 207 00:11:56,784 --> 00:11:58,485 - To go out there to the investors 208 00:11:58,485 --> 00:12:00,954 and convince them to buy into something based 209 00:12:00,954 --> 00:12:03,056 on the value of what it could be, 210 00:12:03,056 --> 00:12:04,424 not what it is, 211 00:12:04,424 --> 00:12:05,492 that was revolution. 212 00:12:07,961 --> 00:12:10,163 This idea here that future value is 213 00:12:10,163 --> 00:12:11,464 what you're really buying. 214 00:12:13,333 --> 00:12:16,136 - Goldman believes his idea will work 215 00:12:16,136 --> 00:12:19,239 and change the face of Wall Street. 216 00:12:28,415 --> 00:12:31,718 If Samuel Sachs is unwilling to take a risk, 217 00:12:31,718 --> 00:12:34,387 Goldman believes he knows someone who will. 218 00:12:40,093 --> 00:12:42,095 - Philip. - Henry. 219 00:12:42,095 --> 00:12:43,630 Sorry, I'm late. - No, not to worry. 220 00:12:43,630 --> 00:12:45,432 Anytime out of the office these days is a blessing. 221 00:12:47,067 --> 00:12:49,803 - Philip Lehman is the eldest son 222 00:12:49,803 --> 00:12:50,637 of one of the founding partners 223 00:12:50,637 --> 00:12:52,172 of Lehman brothers, 224 00:12:52,172 --> 00:12:54,441 and now a senior partner at the firm. 225 00:12:55,675 --> 00:12:57,811 - The Lehman brothers, a Jewish immigrant family, 226 00:12:57,811 --> 00:13:00,747 starts off with a dry goods business in Alabama. 227 00:13:00,747 --> 00:13:01,949 Instead of taking money, 228 00:13:01,949 --> 00:13:03,516 sometimes they would take cotton, 229 00:13:03,516 --> 00:13:06,419 and sell it on a worldwide market. 230 00:13:06,419 --> 00:13:07,387 And that meant they got a knowledge 231 00:13:07,387 --> 00:13:09,156 about the financial industry, 232 00:13:09,156 --> 00:13:11,992 leading to the founding of their bank in New York. 233 00:13:13,160 --> 00:13:15,195 - Heirs to competing firms, 234 00:13:15,195 --> 00:13:18,398 Goldman and Lehman should be rivals. 235 00:13:18,398 --> 00:13:21,701 But the two have maintained a friendship since childhood. 236 00:13:21,701 --> 00:13:24,571 - Philip Lehman and Henry Goldman were 237 00:13:24,571 --> 00:13:26,239 very, very close friends. 238 00:13:26,239 --> 00:13:28,108 They would dine almost daily. 239 00:13:33,180 --> 00:13:36,049 - I want to take Sears public. 240 00:13:36,049 --> 00:13:37,550 - Really? 241 00:13:37,550 --> 00:13:39,853 - Where's the value? - It's there. 242 00:13:39,853 --> 00:13:41,889 Maybe not today, but it will be 243 00:13:41,889 --> 00:13:44,091 if we provide the necessary capital. 244 00:13:45,292 --> 00:13:47,094 - What if you're wrong? - I'm not. 245 00:13:47,961 --> 00:13:51,164 This sector is a sleeping giant. 246 00:13:51,164 --> 00:13:52,632 And Sears' potential... 247 00:13:52,632 --> 00:13:55,936 I'll just show you the numbers. 248 00:13:55,936 --> 00:13:59,306 I think this is a once in a lifetime opportunity. 249 00:14:04,377 --> 00:14:06,579 - If this opportunity is as good as you say it is, 250 00:14:06,579 --> 00:14:08,681 why not do it yourself? 251 00:14:08,681 --> 00:14:10,817 Why get me involved at all? 252 00:14:15,588 --> 00:14:16,423 - Samuel. 253 00:14:20,928 --> 00:14:22,829 - Lehman doesn't want to get caught 254 00:14:22,829 --> 00:14:25,165 in the middle of Goldman's feud with Sachs, 255 00:14:26,633 --> 00:14:29,702 but decides it's too good an opportunity to pass up. 256 00:14:32,105 --> 00:14:33,573 - Philip was also a risk taker 257 00:14:33,573 --> 00:14:37,410 and saw the possibility of underwriting together 258 00:14:37,410 --> 00:14:39,446 as a very promising opportunity. 259 00:15:03,236 --> 00:15:05,438 - When rumors surface about 260 00:15:05,438 --> 00:15:06,539 the potential partnership, 261 00:15:08,508 --> 00:15:10,377 Sachs is furious. 262 00:15:11,678 --> 00:15:14,114 One of the company's rules is that 263 00:15:14,114 --> 00:15:17,184 all partners must agree on any deal. 264 00:15:18,585 --> 00:15:21,854 - Henry Goldman had to get Samuel Sachs to agree 265 00:15:21,854 --> 00:15:24,857 to proceed with something he was not comfortable with. 266 00:15:26,226 --> 00:15:28,595 - Though Sachs is upset, 267 00:15:28,595 --> 00:15:30,897 Goldman's decision to bring in Lehman 268 00:15:30,897 --> 00:15:34,701 to share the risk ends up convincing him 269 00:15:34,701 --> 00:15:36,469 to agree to the deal. 270 00:15:36,469 --> 00:15:39,306 - The fact that he brought in Philip Lehman allayed 271 00:15:39,306 --> 00:15:42,142 some of Samuel Sachs' concern. 272 00:15:42,142 --> 00:15:44,111 - You can understand the Sachs' wanting 273 00:15:44,111 --> 00:15:47,981 to share the risk of doing the deal 274 00:15:47,981 --> 00:15:51,418 because capital was going to have to be expended, 275 00:15:51,418 --> 00:15:53,186 especially if something went wrong. 276 00:16:03,430 --> 00:16:07,567 - When the day Sears goes public finally arrives, 277 00:16:07,567 --> 00:16:09,069 all eyes are on Henry Goldman. 278 00:16:13,273 --> 00:16:17,310 His bold prediction for the company's future has many 279 00:16:17,310 --> 00:16:18,778 on Wall Street thinking 280 00:16:18,778 --> 00:16:20,413 this could blow up in his face. 281 00:16:20,413 --> 00:16:23,450 - S, that's Sears, that's us. 282 00:16:23,450 --> 00:16:24,284 $20. 283 00:16:25,818 --> 00:16:27,220 - Including Samuel Sachs. 284 00:16:28,221 --> 00:16:29,322 - Here we go. 285 00:16:42,302 --> 00:16:45,238 - But from the very start of trading, 286 00:16:45,238 --> 00:16:46,739 Sears is on the rise. 287 00:16:53,613 --> 00:16:56,716 With an unexpectedly heavy trading volume driving 288 00:16:56,716 --> 00:16:58,251 the price upward, 289 00:16:58,251 --> 00:17:00,253 Sears is outperforming 290 00:17:00,253 --> 00:17:02,955 even the most optimistic expectations. 291 00:17:06,293 --> 00:17:09,096 At the close of trading, 292 00:17:09,096 --> 00:17:10,630 its price has doubled. 293 00:17:12,732 --> 00:17:13,933 When Rosenwald approached Goldman, 294 00:17:13,933 --> 00:17:16,303 he was looking for five million dollars. 295 00:17:16,303 --> 00:17:19,639 The IPO raises over 40 million; 296 00:17:19,639 --> 00:17:23,476 The modern day equivalent of over $1.2 billion. 297 00:17:25,545 --> 00:17:27,046 Instantly transforming the company 298 00:17:27,046 --> 00:17:29,182 into one of the world's biggest retailers. 299 00:17:33,586 --> 00:17:35,288 With the windfall, 300 00:17:35,288 --> 00:17:37,890 Sears purchases of 55 acre lot 301 00:17:38,758 --> 00:17:39,726 in the heart of Chicago; 302 00:17:40,627 --> 00:17:42,129 home to its new headquarters 303 00:17:42,129 --> 00:17:44,264 and distribution center, 304 00:17:44,264 --> 00:17:45,898 where they process 10 times 305 00:17:45,898 --> 00:17:47,934 the inventory they could before. 306 00:17:49,402 --> 00:17:52,339 Utilizing an assembly line technique so innovative, 307 00:17:52,339 --> 00:17:54,941 Henry Ford pays a visit to study it. 308 00:17:56,609 --> 00:17:59,746 They also pumped money into increased advertising 309 00:17:59,746 --> 00:18:01,814 and improved distribution. 310 00:18:04,050 --> 00:18:05,785 - Sears and Roebuck was absolutely 311 00:18:05,785 --> 00:18:08,054 the Amazon of its time. 312 00:18:08,054 --> 00:18:09,589 You could buy auto supplies, 313 00:18:09,589 --> 00:18:10,423 you could buy appliances, 314 00:18:10,423 --> 00:18:11,358 you could buy clothing, 315 00:18:11,358 --> 00:18:12,692 you could buy school supplies. 316 00:18:12,692 --> 00:18:14,127 You could buy almost anything you wanted 317 00:18:14,127 --> 00:18:16,463 and then order it from the catalog at Sears, 318 00:18:16,463 --> 00:18:18,665 and it grew extraordinarily quickly. 319 00:18:20,099 --> 00:18:22,001 - As demand increases, 320 00:18:22,001 --> 00:18:23,503 profits soared, 321 00:18:23,503 --> 00:18:25,605 just as Henry Goldman predicted. 322 00:18:26,806 --> 00:18:29,642 And Goldman Sachs isn't looking back. 323 00:18:31,611 --> 00:18:33,880 - Before the Sears Roebuck IPO, 324 00:18:33,880 --> 00:18:37,250 Goldman Sachs, as we know it today, just didn't exist. 325 00:18:37,250 --> 00:18:39,586 Convincing a company like Sears 326 00:18:39,586 --> 00:18:41,921 to do its IPO and do it through him, 327 00:18:41,921 --> 00:18:43,690 it was a huge coup for Goldman, 328 00:18:43,690 --> 00:18:45,958 it was a huge coup for that company. 329 00:18:51,931 --> 00:18:52,932 - While Goldman Sachs has been changing 330 00:18:52,932 --> 00:18:54,801 the face of Wall Street, 331 00:18:54,801 --> 00:18:57,237 a different kind of change has come 332 00:18:57,237 --> 00:18:58,605 to the house of Morgan. 333 00:18:59,606 --> 00:19:01,674 While JP maintained an iron grip 334 00:19:01,674 --> 00:19:03,943 on every facet of the bank's business, 335 00:19:04,844 --> 00:19:07,214 Jack is less sure of himself, 336 00:19:07,214 --> 00:19:10,883 and delegates many day-to-day responsibilities 337 00:19:10,883 --> 00:19:11,951 to his partners. 338 00:19:13,353 --> 00:19:16,356 But in a rapidly changing market, 339 00:19:16,356 --> 00:19:18,358 JP is worried that Jack's refusal 340 00:19:18,358 --> 00:19:23,230 to take control could cause the firm to fall behind. 341 00:19:27,934 --> 00:19:29,669 After the Sears deal, 342 00:19:29,669 --> 00:19:32,405 Goldman Sachs and Lehman dive head first 343 00:19:32,405 --> 00:19:33,673 into the retail market. 344 00:19:34,907 --> 00:19:37,977 They take companies like May Department Stores, 345 00:19:39,178 --> 00:19:43,149 Underwood Typewriter, and BF Goodrich public, 346 00:19:46,319 --> 00:19:48,788 bringing in millions of commissions for the firm. 347 00:19:50,089 --> 00:19:51,524 But it's only the beginning. 348 00:19:52,692 --> 00:19:56,796 Soon, Goldman unveils his biggest IPO yet; 349 00:19:56,796 --> 00:19:57,797 Woolworth's. 350 00:19:59,098 --> 00:20:01,834 - The Woolworth public offering went through the roof. 351 00:20:01,834 --> 00:20:03,503 It was extremely successful. 352 00:20:05,137 --> 00:20:08,541 - The $65 million offering sends 353 00:20:08,541 --> 00:20:10,410 the stock price soaring, 354 00:20:10,410 --> 00:20:13,112 up almost 50% the first day. 355 00:20:14,514 --> 00:20:18,685 The massive cash influx fuels an ambitious expansion 356 00:20:18,685 --> 00:20:22,289 of FW Woolworth's five and dime empire. 357 00:20:22,289 --> 00:20:24,090 It also pays for the construction 358 00:20:24,090 --> 00:20:26,259 of an iconic monument to the company. 359 00:20:28,761 --> 00:20:29,862 - The Woolworth building, 360 00:20:29,862 --> 00:20:31,130 designed by Cass Gilbert, 361 00:20:31,130 --> 00:20:34,267 one of the preeminent architects of the time, 362 00:20:34,267 --> 00:20:36,969 it was at one point the tallest building in the world. 363 00:20:36,969 --> 00:20:40,106 At the dinner that Mr. Woolworth had 364 00:20:40,106 --> 00:20:42,174 to celebrate the opening, 365 00:20:42,174 --> 00:20:45,044 he had Cass Gilbert on one side of him 366 00:20:45,044 --> 00:20:46,913 and Henry Goldman on the other. 367 00:20:46,913 --> 00:20:48,581 He stood up and said, 368 00:20:48,581 --> 00:20:51,418 "These are the two men that made this building possible." 369 00:20:52,819 --> 00:20:55,288 - Henry Goldman is the hottest name 370 00:20:55,288 --> 00:20:56,088 on Wall Street. 371 00:21:02,329 --> 00:21:07,334 Now, everyone is waiting to see his next move. 372 00:21:09,035 --> 00:21:10,837 - You gotta hear this. 373 00:21:10,837 --> 00:21:12,038 "In every line of endeavor, 374 00:21:12,038 --> 00:21:13,806 "some one product stands out distinctly 375 00:21:13,806 --> 00:21:15,442 "because of its character, 376 00:21:15,442 --> 00:21:17,644 "its unquestioned superiority. 377 00:21:17,644 --> 00:21:19,145 "In the automobile field, 378 00:21:19,145 --> 00:21:22,014 "that product is the Studebaker 40." 379 00:21:25,017 --> 00:21:26,185 - Well... 380 00:21:26,185 --> 00:21:27,454 - I know what you're going to say, 381 00:21:27,454 --> 00:21:28,455 I know you're going to say. 382 00:21:28,455 --> 00:21:29,489 "Jack Morgan passed." 383 00:21:30,357 --> 00:21:31,924 So what? 384 00:21:31,924 --> 00:21:33,893 - So maybe Jack Morgan knows something. 385 00:21:35,328 --> 00:21:37,063 - He's not God. 386 00:21:37,063 --> 00:21:38,331 He's not even his father. 387 00:21:39,566 --> 00:21:40,967 Come on, look at these cars. 388 00:21:41,934 --> 00:21:44,136 Look at them, they're beautiful. 389 00:21:44,136 --> 00:21:45,438 This company has the know-how to succeed, 390 00:21:45,438 --> 00:21:47,273 they just need the money and the management skill 391 00:21:47,273 --> 00:21:49,075 to make it a reality. 392 00:21:49,075 --> 00:21:50,377 If Jack Morgan can't see that, 393 00:21:50,377 --> 00:21:53,746 he's making a big mistake and we... 394 00:21:56,082 --> 00:21:57,517 We're going to make him regret it. 395 00:21:59,386 --> 00:22:02,021 - Fred, I wonder if you wouldn't give us 396 00:22:02,021 --> 00:22:03,590 just a moment here? 397 00:22:05,892 --> 00:22:06,893 - Of course. 398 00:22:14,333 --> 00:22:16,102 - For God's sake, Samuel, take a risk 399 00:22:16,102 --> 00:22:17,169 for once in your life-- 400 00:22:17,169 --> 00:22:18,471 - Don't start with that again. 401 00:22:18,471 --> 00:22:20,573 - What would you have me do? - Look, Henry! 402 00:22:20,573 --> 00:22:22,842 I admit that I was wrong about Sears. 403 00:22:22,842 --> 00:22:24,310 You saw something there that I didn't, 404 00:22:24,310 --> 00:22:26,446 and I'm grateful that you stuck to your guns, 405 00:22:26,446 --> 00:22:29,115 but this is different. - How? 406 00:22:29,115 --> 00:22:31,283 - Sears was a solid company, 407 00:22:31,283 --> 00:22:33,753 Studebaker isn't. - This is where we come in. 408 00:22:33,753 --> 00:22:34,587 - Henry! 409 00:22:41,961 --> 00:22:44,464 We are bankers, not corporate titans. 410 00:22:53,973 --> 00:22:58,344 - Samuel, what is it you want? 411 00:22:58,344 --> 00:23:00,212 If you work with me on this, 412 00:23:00,212 --> 00:23:01,848 I will make the same concession to you. 413 00:23:01,848 --> 00:23:03,483 On any deal that you bring me, I will owe you. 414 00:23:03,483 --> 00:23:05,317 You have my word. 415 00:23:05,317 --> 00:23:07,820 That's how much I believe in this. 416 00:23:14,461 --> 00:23:15,628 - The answer's no. 417 00:23:16,696 --> 00:23:17,997 That's my final decision. 418 00:23:20,132 --> 00:23:22,769 - And you made it before a word came out of my mouth. 419 00:23:25,738 --> 00:23:27,507 - Henry Goldman believes cars are 420 00:23:27,507 --> 00:23:29,476 the next great American industry. 421 00:23:32,044 --> 00:23:35,815 But Samuel Sachs knows reputation is 422 00:23:35,815 --> 00:23:39,385 the most important part of taking a company public, 423 00:23:39,385 --> 00:23:41,654 and Studebaker's is damaged. 424 00:23:43,022 --> 00:23:46,859 Founded in 1868 in South Bend, Indiana, 425 00:23:46,859 --> 00:23:48,895 Studebaker made its name as 426 00:23:48,895 --> 00:23:51,631 the nation's largest carriage-maker. 427 00:23:51,631 --> 00:23:55,201 With an investment from the house of Morgan, 428 00:23:55,201 --> 00:23:59,972 it has grown into the second largest car company in America. 429 00:23:59,972 --> 00:24:01,974 But when they approached Jack Morgan 430 00:24:01,974 --> 00:24:04,711 for additional capital to expand, 431 00:24:04,711 --> 00:24:07,046 Morgan takes a partner's advice 432 00:24:07,046 --> 00:24:08,915 and turns them down, 433 00:24:08,915 --> 00:24:11,984 convinced Studebaker isn't worth the risk. 434 00:24:14,020 --> 00:24:17,824 Now, they've turned to Henry Goldman. 435 00:24:17,824 --> 00:24:21,393 - Henry Goldman knew that management capability existed, 436 00:24:21,393 --> 00:24:25,097 and Studebaker, ability to manufacture was there, 437 00:24:25,097 --> 00:24:27,667 the ability to use resources properly was 438 00:24:27,667 --> 00:24:29,168 already in place. 439 00:24:29,168 --> 00:24:33,339 But many of the cars that Studebaker had produced were 440 00:24:33,339 --> 00:24:35,508 not up to snuff, 441 00:24:35,508 --> 00:24:37,510 and Studebaker had debt. 442 00:24:38,745 --> 00:24:41,948 - Despite Studebaker's troubles, 443 00:24:41,948 --> 00:24:43,716 Goldman isn't concerned. 444 00:24:45,117 --> 00:24:48,454 - Henry Goldman felt that public offerings were 445 00:24:48,454 --> 00:24:50,422 not just for growth, 446 00:24:50,422 --> 00:24:53,025 that you can eliminate debt in the company 447 00:24:53,025 --> 00:24:55,327 which would allow the company to grow. 448 00:24:55,327 --> 00:24:57,196 Whereas others may have felt that 449 00:24:57,196 --> 00:24:59,331 if a company was riddled with debt, 450 00:24:59,331 --> 00:25:01,033 that the risk was too great. 451 00:25:01,033 --> 00:25:03,369 - But his partner feels differently. 452 00:25:04,804 --> 00:25:07,740 - Sachs saw that if Morgan was unwilling to take risks, 453 00:25:07,740 --> 00:25:09,742 why should Goldman Sachs take risk? 454 00:25:18,885 --> 00:25:20,987 - To win Sachs over, 455 00:25:20,987 --> 00:25:23,355 Goldman makes a bold move 456 00:25:23,355 --> 00:25:25,892 to resuscitate Studebaker's reputation. 457 00:25:27,293 --> 00:25:29,796 - Henry Goldman decided to fund, 458 00:25:29,796 --> 00:25:32,198 sending mechanics all over the country 459 00:25:32,198 --> 00:25:35,001 in order to ensure that cars were completed 460 00:25:35,001 --> 00:25:36,703 and repaired properly, 461 00:25:36,703 --> 00:25:38,905 and I think the public really appreciated that 462 00:25:38,905 --> 00:25:40,472 because it wasn't being done 463 00:25:40,472 --> 00:25:43,576 by other automobile companies at the time. 464 00:25:43,576 --> 00:25:46,445 It was kind of an early warranty system 465 00:25:46,445 --> 00:25:48,214 that we see today. 466 00:25:48,214 --> 00:25:51,651 - Goldman's idea is a huge success. 467 00:25:51,651 --> 00:25:53,452 Studebaker's reputation is saved 468 00:25:53,452 --> 00:25:55,922 and sales increase. 469 00:25:55,922 --> 00:25:59,558 His hard work not only turns Studebaker around, 470 00:25:59,558 --> 00:26:01,661 it wins Sachs over. 471 00:26:05,231 --> 00:26:08,868 Finally convincing him that the IPO is worth the risk. 472 00:26:10,870 --> 00:26:13,940 With payments coming due on Studebaker's debt, 473 00:26:13,940 --> 00:26:16,342 They hope it can raise enough capital 474 00:26:16,342 --> 00:26:18,678 to make Studebaker profitable 475 00:26:18,678 --> 00:26:20,579 and ready to take on Ford. 476 00:26:30,089 --> 00:26:33,993 The Studebaker IPO is Goldman Sachs' biggest gamble yet. 477 00:26:35,094 --> 00:26:37,563 No car company has ever been taken public. 478 00:26:41,600 --> 00:26:43,102 But once again, 479 00:26:43,102 --> 00:26:45,271 Henry Goldman hits the jackpot 480 00:26:47,807 --> 00:26:50,142 as Studebaker emerges with a valuation 481 00:26:50,142 --> 00:26:51,744 of over $43 million, 482 00:26:53,079 --> 00:26:56,315 over 20 times what it was worth before, 483 00:26:57,684 --> 00:26:59,151 and the modern day equivalent 484 00:27:00,119 --> 00:27:01,553 of over a billion dollars. 485 00:27:03,255 --> 00:27:06,759 It's debts paid and its reputation restored, 486 00:27:06,759 --> 00:27:09,428 Studebaker is soon thriving 487 00:27:09,428 --> 00:27:12,131 and almost every automobile company 488 00:27:12,131 --> 00:27:14,934 in America is looking to go public. 489 00:27:19,739 --> 00:27:22,441 - When the automobile industry first started, 490 00:27:22,441 --> 00:27:24,176 it was really for very rich people. 491 00:27:24,176 --> 00:27:26,378 But in order to take it to the next level, 492 00:27:26,378 --> 00:27:29,982 to mass produce automobiles for the American middle-class, 493 00:27:29,982 --> 00:27:32,451 they needed IPOs to get the cash. 494 00:27:36,122 --> 00:27:38,657 And now, Wall Street was there to provide it. 495 00:27:44,764 --> 00:27:47,599 - The Studebaker deal has brought Goldman Sachs 496 00:27:47,599 --> 00:27:49,468 to an even higher level of influence 497 00:27:49,468 --> 00:27:50,402 on Wall Street. 498 00:27:52,972 --> 00:27:55,407 But with Henry Goldman taking most of the credit 499 00:27:55,407 --> 00:27:56,876 for the firm's success, 500 00:27:58,144 --> 00:28:00,412 Samuel Sachs is worried 501 00:28:00,412 --> 00:28:02,448 he could be getting pushed to the side. 502 00:28:09,756 --> 00:28:12,658 Meanwhile, at the house of Morgan, 503 00:28:12,658 --> 00:28:16,528 the loss of Studebaker has cost the bank millions, 504 00:28:20,432 --> 00:28:22,802 and raised doubts about Jack. 505 00:28:25,471 --> 00:28:26,806 - Give this to my son. 506 00:28:42,088 --> 00:28:43,622 You should've seen this coming. 507 00:28:46,392 --> 00:28:47,193 Jack, 508 00:28:49,295 --> 00:28:52,431 our clients, our competitors, 509 00:28:52,431 --> 00:28:53,432 even the government, 510 00:28:54,633 --> 00:28:56,735 they don't respect us because of the money. 511 00:28:57,970 --> 00:29:01,941 They respect us because we do not make mistakes. 512 00:29:04,676 --> 00:29:08,580 Protecting our power means protecting our reputation. 513 00:29:10,216 --> 00:29:12,919 Do you understand? - Yes. 514 00:29:18,157 --> 00:29:18,958 Yes, sir. 515 00:29:20,726 --> 00:29:22,795 It won't happen again. 516 00:29:26,532 --> 00:29:27,366 - Good. 517 00:29:41,380 --> 00:29:43,382 I always hired the best man on the street. 518 00:29:44,250 --> 00:29:45,417 Not just the best I could find, 519 00:29:45,417 --> 00:29:46,385 but the very best. 520 00:29:50,222 --> 00:29:51,457 Now, they work for you. 521 00:29:55,094 --> 00:29:58,898 - I always consult Lamont and Perkins as needed. 522 00:29:58,898 --> 00:30:00,066 - Too heavily. 523 00:30:03,002 --> 00:30:03,936 At the end of the day, 524 00:30:03,936 --> 00:30:05,737 the decisions I made were mine, 525 00:30:05,737 --> 00:30:06,572 and mine alone. 526 00:30:08,274 --> 00:30:10,309 More often than not, that meant ignoring 527 00:30:10,309 --> 00:30:11,810 the rest and going my own way. 528 00:30:15,047 --> 00:30:20,019 - You built all we have, I will... 529 00:30:20,019 --> 00:30:22,754 I will do my utmost to follow in your footsteps. 530 00:30:24,957 --> 00:30:25,791 - No. 531 00:30:27,994 --> 00:30:29,195 No, that's just it, son. 532 00:30:31,663 --> 00:30:33,165 You need to find your own way. 533 00:30:44,443 --> 00:30:47,914 - Jack Morgan, like the offspring of any major figure, 534 00:30:49,748 --> 00:30:52,118 paled in comparison in the eyes of many people. 535 00:30:53,252 --> 00:30:54,486 Even though he looked like his father, 536 00:30:54,486 --> 00:30:56,122 they knew he wasn't his father. 537 00:30:57,423 --> 00:30:58,757 He suffered from the insecurity 538 00:30:58,757 --> 00:31:00,993 and the comparison to a father 539 00:31:00,993 --> 00:31:02,194 who had built so much. 540 00:31:04,997 --> 00:31:06,798 - JP Morgan's reputation 541 00:31:06,798 --> 00:31:09,235 as the world's most powerful banker 542 00:31:09,235 --> 00:31:11,837 still looms large over his son, 543 00:31:11,837 --> 00:31:13,105 his business, 544 00:31:13,105 --> 00:31:14,006 and the nation. 545 00:31:15,274 --> 00:31:17,476 But even he might be helpless 546 00:31:17,476 --> 00:31:19,745 to stop the crisis that's coming 547 00:31:27,920 --> 00:31:30,356 At the heart of it all is 548 00:31:30,356 --> 00:31:32,624 a man named Charles Barney. 549 00:31:35,394 --> 00:31:39,265 - Charles Barney was head of The Knickerbocker Trust. 550 00:31:40,967 --> 00:31:43,169 - A banker with an impeccable reputation 551 00:31:43,169 --> 00:31:44,070 for stability, 552 00:31:45,637 --> 00:31:48,040 Barney has recently grown Knickerbocker's holdings 553 00:31:48,040 --> 00:31:52,144 from $11 million to over 65 million. 554 00:31:56,148 --> 00:31:58,584 Trust banks were meant to be 555 00:31:58,584 --> 00:32:00,586 the safest place to keep money, 556 00:32:00,586 --> 00:32:03,455 but Charles Barney hasn't been playing it safe. 557 00:32:04,656 --> 00:32:05,791 - There is a danger sometimes 558 00:32:05,791 --> 00:32:10,096 when investors, traders, bankers expose 559 00:32:10,096 --> 00:32:11,964 some of that human side, 560 00:32:11,964 --> 00:32:13,699 and if that ego starts to run amok, 561 00:32:13,699 --> 00:32:15,101 it starts to control you. 562 00:32:16,535 --> 00:32:17,469 - After a series of 563 00:32:17,469 --> 00:32:19,505 increasingly risky investments, 564 00:32:20,839 --> 00:32:23,042 Barney's luck runs out 565 00:32:24,476 --> 00:32:27,913 as many of Knickerbockers bets go bust. 566 00:32:30,182 --> 00:32:33,519 As one of the largest institutions on Wall Street, 567 00:32:33,519 --> 00:32:35,721 if Knickerbocker collapses, 568 00:32:35,721 --> 00:32:38,157 it could trigger a panic that could take 569 00:32:38,157 --> 00:32:39,891 the US economy down. 570 00:32:44,163 --> 00:32:47,066 Desperate to reverse his bank's fortunes, 571 00:32:47,066 --> 00:32:49,701 Barney takes his biggest risk yet. 572 00:32:51,037 --> 00:32:54,406 - Several people approached Charles Barney 573 00:32:54,406 --> 00:32:58,210 to help them corner the copper market. 574 00:32:59,678 --> 00:33:01,080 - The gambit fails, 575 00:33:02,248 --> 00:33:05,317 causing copper stocks to plummet 35 points 576 00:33:05,317 --> 00:33:07,553 in just two hours. 577 00:33:07,553 --> 00:33:10,456 As word spreads, panic sets in 578 00:33:11,857 --> 00:33:16,095 as a run on the bank sends stocks tumbling even further, 579 00:33:17,396 --> 00:33:18,964 unleashing pandemonium. 580 00:33:20,799 --> 00:33:23,935 With no governmental agency to help stabilize the market, 581 00:33:23,935 --> 00:33:28,940 Wall Street turns to JP Morgan. 582 00:33:36,848 --> 00:33:39,451 - Let's see what we're dealing with. 583 00:33:39,451 --> 00:33:40,786 - Well, 584 00:33:40,786 --> 00:33:44,556 the tables are current as of yesterday, 585 00:33:45,691 --> 00:33:50,429 but the reserves are dropping by the minute. 586 00:33:50,429 --> 00:33:52,864 We can request more up-to-date figures. 587 00:33:52,864 --> 00:33:55,033 - This is for Knickerbocker. 588 00:33:55,033 --> 00:33:57,603 - Yes, that's correct. 589 00:33:57,603 --> 00:34:00,572 The run does seem isolated to them for now. 590 00:34:00,572 --> 00:34:02,708 - We already know Knickerbocker is failing. 591 00:34:04,310 --> 00:34:05,677 - It's certainly no secret about that. 592 00:34:07,113 --> 00:34:07,946 - So, 593 00:34:09,081 --> 00:34:10,616 what is there to learn in here? 594 00:34:17,389 --> 00:34:21,093 - You want the reports on the other trusts, 595 00:34:21,093 --> 00:34:23,061 the ones we don't have any information on. 596 00:34:25,030 --> 00:34:26,398 Let me see what I can find. 597 00:34:28,700 --> 00:34:31,470 - People were starting to lose confidence and trust, 598 00:34:31,470 --> 00:34:34,640 and the result was that Morgan needed 599 00:34:34,640 --> 00:34:37,376 to give assurance to the American public 600 00:34:37,376 --> 00:34:39,211 and to financial circles 601 00:34:39,211 --> 00:34:41,680 that he had it under control. 602 00:34:48,554 --> 00:34:51,823 - With the rest of the financial world watching, 603 00:34:51,823 --> 00:34:54,426 Morgan knows he needs to act 604 00:34:54,426 --> 00:34:56,595 quickly and decisively. 605 00:34:57,796 --> 00:34:59,097 - No need to sit. 606 00:34:59,097 --> 00:35:01,133 - Of course, of course. 607 00:35:03,835 --> 00:35:05,337 - Knickerbocker is insolvent 608 00:35:07,373 --> 00:35:08,640 and I'm shutting it down. 609 00:35:11,143 --> 00:35:13,111 - Mr. Morgan, if I could just have 610 00:35:13,111 --> 00:35:14,646 a moment to explain what ha... 611 00:35:14,646 --> 00:35:16,948 - I don't have time for explanations, Charles. 612 00:35:18,450 --> 00:35:20,552 I need to think of the market's wellbeing. 613 00:35:21,520 --> 00:35:23,088 I suggest you do the same. 614 00:35:25,391 --> 00:35:26,292 - I'm truly sorry. 615 00:35:34,966 --> 00:35:37,436 Sir, I know this looks bad, 616 00:35:37,436 --> 00:35:40,906 but I truly believe that Knickerbocker can be saved. 617 00:35:40,906 --> 00:35:42,107 If I could just have an hour of your time 618 00:35:42,107 --> 00:35:43,475 to sit and go over the numbers, 619 00:35:43,475 --> 00:35:45,611 I'm sure that we could devise a way to s... 620 00:35:51,717 --> 00:35:53,719 Thank you for your time. 621 00:35:58,457 --> 00:36:01,293 - One reason that Morgan was as powerful as he was, 622 00:36:01,293 --> 00:36:03,495 was that in earlier crises, 623 00:36:03,495 --> 00:36:06,265 he had known which cards to fold 624 00:36:06,265 --> 00:36:08,300 and which cards to hold. 625 00:36:08,300 --> 00:36:10,068 Morgan was a realist, 626 00:36:10,068 --> 00:36:12,871 and he understood that not everybody came out 627 00:36:12,871 --> 00:36:14,373 of these crises whole. 628 00:36:22,381 --> 00:36:23,249 - For Charles Barney, 629 00:36:31,890 --> 00:36:33,225 the humiliation of his fold 630 00:36:38,330 --> 00:36:39,598 is more than he can bear. 631 00:37:05,357 --> 00:37:08,260 Barney's suicide sends shock waves 632 00:37:08,260 --> 00:37:09,961 across the financial world. 633 00:37:11,129 --> 00:37:15,967 As a bank run on one trust company becomes 634 00:37:15,967 --> 00:37:17,503 a run on them all. 635 00:37:20,205 --> 00:37:21,307 Almost overnight, 636 00:37:22,240 --> 00:37:24,576 countless banks face collapse 637 00:37:24,576 --> 00:37:27,479 as frightened depositors rushed to withdraw their money 638 00:37:29,214 --> 00:37:31,049 before it's too late. 639 00:37:31,049 --> 00:37:34,152 When the banks fail to calm their panicking depositors, 640 00:37:35,086 --> 00:37:36,622 they panic as well 641 00:37:36,622 --> 00:37:39,891 and, in a desperate attempt to raise cash, 642 00:37:39,891 --> 00:37:42,794 begin to liquidate their holdings. 643 00:37:45,096 --> 00:37:46,398 - If you look at all these panics, 644 00:37:46,398 --> 00:37:47,733 they all have one thing in common. 645 00:37:47,733 --> 00:37:49,768 There tends to be a crucial element 646 00:37:49,768 --> 00:37:52,270 of human psychology that comes into play 647 00:37:52,270 --> 00:37:53,972 when things go wrong. 648 00:37:53,972 --> 00:37:55,741 Everyone tries to head for the door, 649 00:37:55,741 --> 00:37:58,844 everyone tries to sort of fold their cards. 650 00:37:58,844 --> 00:38:00,312 But at the end of the day, 651 00:38:00,312 --> 00:38:02,814 Wall Street really is more about human psychology 652 00:38:02,814 --> 00:38:04,316 and how humans react to things. 653 00:38:05,484 --> 00:38:07,353 - Soon, investors across 654 00:38:07,353 --> 00:38:09,120 the country begin to sell; 655 00:38:09,120 --> 00:38:11,056 the crash now threatening even 656 00:38:11,056 --> 00:38:13,592 the largest companies in America, 657 00:38:13,592 --> 00:38:16,762 including JP Morgan's US Steel. 658 00:38:18,597 --> 00:38:21,166 Now, stock exchange president, Ransom Thomas, 659 00:38:21,166 --> 00:38:23,702 wants to close the exchange early 660 00:38:23,702 --> 00:38:25,236 to put a stop to the selloff, 661 00:38:26,505 --> 00:38:29,074 and try and stave off disaster. 662 00:38:36,715 --> 00:38:40,151 Morgan knows a market closure could 663 00:38:40,151 --> 00:38:41,920 end up breaking the economy. 664 00:38:46,758 --> 00:38:47,593 - Baker. 665 00:38:50,596 --> 00:38:51,930 Summon Ransom Thomas. 666 00:38:54,400 --> 00:38:58,069 - Typically, whenever an exchange needs to close, 667 00:38:58,069 --> 00:38:59,438 it's a really bad sign. 668 00:38:59,438 --> 00:39:02,007 And usually, whenever it reopens, 669 00:39:02,007 --> 00:39:04,075 it's a really bad day, 670 00:39:04,075 --> 00:39:08,414 which is why stock markets do everything possible 671 00:39:08,414 --> 00:39:11,316 to avoid closing. 672 00:39:15,621 --> 00:39:17,823 - You will not close the market. 673 00:39:17,823 --> 00:39:19,625 Not one minute before 3:00 PM. 674 00:39:20,726 --> 00:39:22,461 I will deal with the market, 675 00:39:22,461 --> 00:39:23,662 is that understood? 676 00:39:29,568 --> 00:39:33,304 - Morgan said, "That is simply raising a white flag, 677 00:39:33,304 --> 00:39:34,873 "and all that's going to happen is 678 00:39:34,873 --> 00:39:36,107 "you'll buy a couple of hours 679 00:39:36,107 --> 00:39:37,576 "and next day, the sky will fall." 680 00:39:39,077 --> 00:39:41,312 - With the market now teetering 681 00:39:41,312 --> 00:39:43,181 on the brink of collapse, 682 00:39:43,181 --> 00:39:45,951 JP Morgan has a radical idea, 683 00:39:46,918 --> 00:39:48,720 one that's never been tried 684 00:39:48,720 --> 00:39:50,288 in the history of Wall Street, 685 00:39:51,590 --> 00:39:53,725 that could save the economy 686 00:39:53,725 --> 00:39:55,994 and cement his standing 687 00:39:55,994 --> 00:39:59,064 as the undisputed king of finance. 688 00:40:04,035 --> 00:40:06,371 With just over an hour of trading remaining, 689 00:40:07,739 --> 00:40:11,109 Morgan summons Wall Street's most prominent bankers 690 00:40:11,109 --> 00:40:13,745 to his office and issues an ultimatum: 691 00:40:14,946 --> 00:40:16,615 Raise $25 million to pump into 692 00:40:16,615 --> 00:40:19,384 the market before closing. 693 00:40:20,819 --> 00:40:23,689 - He had the power to pull bankers into a room and say, 694 00:40:23,689 --> 00:40:25,557 "We're not leaving this room until 695 00:40:25,557 --> 00:40:26,992 "we right the ship." 696 00:40:28,226 --> 00:40:30,195 - These people knew that Morgan was 697 00:40:30,195 --> 00:40:31,830 a bad enemy to make, 698 00:40:31,830 --> 00:40:33,532 because if you didn't play ball 699 00:40:33,532 --> 00:40:35,133 with Morgan on this day, 700 00:40:35,133 --> 00:40:36,768 Morgan wouldn't play ball with you 701 00:40:36,768 --> 00:40:37,569 in the future. 702 00:40:38,637 --> 00:40:40,606 Morgan did not forget favors, 703 00:40:40,606 --> 00:40:41,940 nor did he forget slights. 704 00:40:41,940 --> 00:40:43,542 And so, one by one, 705 00:40:43,542 --> 00:40:45,210 the bankers fell into line. 706 00:40:46,912 --> 00:40:49,147 - The capital Morgan raises 707 00:40:49,147 --> 00:40:50,616 in less than 15 minutes is 708 00:40:50,616 --> 00:40:51,850 the modern day equivalent 709 00:40:53,118 --> 00:40:54,853 of over $700 million. 710 00:40:56,788 --> 00:40:59,357 - Now, that's the job of a central banker. 711 00:40:59,357 --> 00:41:00,826 So JP Morgan played the role of a central banker 712 00:41:00,826 --> 00:41:02,628 before there was a central bank. 713 00:41:04,062 --> 00:41:06,397 - He had this consummate confidence in his ability, 714 00:41:06,397 --> 00:41:09,467 and it reflected also with his power 715 00:41:09,467 --> 00:41:14,472 to bring people in and to make them accept his approach 716 00:41:15,607 --> 00:41:16,542 to solving the economic problems. 717 00:41:21,046 --> 00:41:23,949 - Morgan pours the money into the stock market, 718 00:41:25,851 --> 00:41:26,885 and it works. 719 00:41:28,253 --> 00:41:31,056 Putting a stop to the plummeting prices, 720 00:41:31,056 --> 00:41:33,358 renewing confidence in investors, 721 00:41:33,358 --> 00:41:36,227 and earning JP Morgan a standing ovation 722 00:41:36,227 --> 00:41:38,597 on the floor of the New York Stock Exchange. 723 00:41:40,799 --> 00:41:44,603 Soon, the panic of 1907 is over. 724 00:41:46,538 --> 00:41:48,039 - JP Morgan stepped in 725 00:41:48,039 --> 00:41:48,840 and snuffed it out. 726 00:41:49,975 --> 00:41:51,577 - He takes it upon himself to be the savior 727 00:41:51,577 --> 00:41:54,012 and backer of the entire financial system, 728 00:41:54,012 --> 00:41:55,581 and successfully forestalls 729 00:41:55,581 --> 00:41:56,815 a much worse crisis. 730 00:42:01,352 --> 00:42:05,857 - I would say what Morgan did in 1907 was probably 731 00:42:05,857 --> 00:42:08,594 his greatest legacy for the country, 732 00:42:08,594 --> 00:42:13,599 in the sense of it showed his American spirit and pride 733 00:42:14,465 --> 00:42:16,134 in us being an economic giant, 734 00:42:16,134 --> 00:42:19,504 and it belied the cartoonish image of him, 735 00:42:19,504 --> 00:42:22,507 of that wolfish capitalist only motivated 736 00:42:22,507 --> 00:42:23,842 by self-interest. 737 00:42:26,244 --> 00:42:29,480 - Basking in the glow of his decisive action, 738 00:42:29,480 --> 00:42:32,550 JP Morgan is held up as a hero on Wall Street. 739 00:42:36,622 --> 00:42:38,924 But when the dust finally settles, 740 00:42:38,924 --> 00:42:42,360 the devastating aftereffects of the panic ripple 741 00:42:42,360 --> 00:42:43,829 across the nation, 742 00:42:43,829 --> 00:42:45,563 and the tide turns. 743 00:42:47,465 --> 00:42:50,669 Though Wall Street is back to business as usual, 744 00:42:50,669 --> 00:42:51,970 the country is hurting. 745 00:42:55,206 --> 00:42:56,875 Production and imports are way down, 746 00:42:58,243 --> 00:43:00,712 while bankruptcies and unemployment are skyrocketing. 747 00:43:02,247 --> 00:43:03,849 As public anger grows about 748 00:43:03,849 --> 00:43:05,416 the effects of the panic, 749 00:43:05,416 --> 00:43:07,886 they start to ask questions 750 00:43:07,886 --> 00:43:09,755 about the man who ended it. 751 00:43:14,726 --> 00:43:16,261 - People were starting to look at, 752 00:43:16,261 --> 00:43:19,397 "Can this one man, determine what happens 753 00:43:19,397 --> 00:43:21,166 "in a market season? 754 00:43:21,166 --> 00:43:23,401 "Can he manipulate Wall Street?" 755 00:43:25,436 --> 00:43:28,173 - How is it that one man, Morgan, 756 00:43:28,173 --> 00:43:30,241 can snap his fingers 757 00:43:30,241 --> 00:43:32,778 and the markets do what he wants them to do? 758 00:43:34,780 --> 00:43:35,914 - He was hailed as a hero, 759 00:43:35,914 --> 00:43:36,848 he had saved the nation, 760 00:43:36,848 --> 00:43:39,017 but it was a double-edged sword. 761 00:43:39,017 --> 00:43:42,287 And then the ax fell. 762 00:43:48,026 --> 00:43:50,696 - Driven by public outrage, 763 00:43:50,696 --> 00:43:52,197 a political sea change occurs. 764 00:43:53,198 --> 00:43:54,700 Democrats win the presidency 765 00:43:54,700 --> 00:43:57,102 and control of both Houses of Congress. 766 00:43:58,569 --> 00:44:00,706 Now, they're determined to expose 767 00:44:00,706 --> 00:44:02,607 the dangerous power behind 768 00:44:02,607 --> 00:44:05,643 what is dubbed "Wall Street's Money Trust," 769 00:44:06,978 --> 00:44:08,279 and they're looking to put the man 770 00:44:08,279 --> 00:44:11,082 who just saved the economy on trial; 771 00:44:12,851 --> 00:44:13,885 JP Morgan. 772 00:44:16,922 --> 00:44:20,458 - So 1912, there was a Special Congressional Committee 773 00:44:20,458 --> 00:44:22,527 to investigate what was perceived to be 774 00:44:22,527 --> 00:44:25,096 the pernicious power of the money trust 775 00:44:26,932 --> 00:44:29,134 that secretly controlled the banking system, 776 00:44:30,268 --> 00:44:31,602 and the star witness was, 777 00:44:31,602 --> 00:44:32,704 of course, JP Morgan. 778 00:44:50,321 --> 00:44:55,326 - Mr. Morgan, upon what basis do you decide to lend money? 779 00:44:56,762 --> 00:45:00,098 - Let me begin by saying that I have absolute faith 780 00:45:00,098 --> 00:45:01,366 in the patriotism 781 00:45:01,366 --> 00:45:04,202 and the public spirit of the stock exchange. 782 00:45:04,202 --> 00:45:05,871 I believe that moral responsibility is 783 00:45:05,871 --> 00:45:08,273 something you have to defend all your life. 784 00:45:09,474 --> 00:45:10,608 - I'm sorry, Mr. Morgan, 785 00:45:10,608 --> 00:45:11,609 you're not answering my question. 786 00:45:13,011 --> 00:45:17,115 - JP Morgan sees being called to testify 787 00:45:17,115 --> 00:45:18,716 as an insult. 788 00:45:18,716 --> 00:45:20,585 - So Morgan knew that he wasn't walking 789 00:45:20,585 --> 00:45:22,253 into a committee hearing 790 00:45:22,253 --> 00:45:23,989 to give his point of view 791 00:45:23,989 --> 00:45:27,458 or to offer his perspective on the workings of finance. 792 00:45:27,458 --> 00:45:29,160 He was hauled in front of the committee 793 00:45:29,160 --> 00:45:32,697 to be Exhibit A of the pernicious dealings 794 00:45:32,697 --> 00:45:34,232 of the money trust, 795 00:45:34,232 --> 00:45:36,101 and he wasn't going to have any of it. 796 00:45:37,268 --> 00:45:38,503 - He didn't like being interrogated 797 00:45:38,503 --> 00:45:40,738 about what he considered his own business. 798 00:45:42,707 --> 00:45:45,310 He could sound really evasive 799 00:45:45,310 --> 00:45:47,212 in some of his answers. 800 00:45:47,212 --> 00:45:48,746 And his thinking was, 801 00:45:48,746 --> 00:45:50,515 "This is my private business 802 00:45:50,515 --> 00:45:52,083 "and I don't have to tell you about 803 00:45:52,083 --> 00:45:53,351 "my private business." 804 00:45:54,853 --> 00:45:56,754 - Mr. Morgan, I'd like to turn to 805 00:45:56,754 --> 00:45:58,323 the question of your influence. 806 00:45:58,323 --> 00:46:01,059 In how many industries do you wield 807 00:46:01,059 --> 00:46:03,194 significant financial interest? 808 00:46:13,704 --> 00:46:14,539 - How many? 809 00:46:14,539 --> 00:46:15,373 None. 810 00:46:16,507 --> 00:46:19,477 - Are you honestly telling this committee 811 00:46:19,477 --> 00:46:21,012 that you don't have the power 812 00:46:21,012 --> 00:46:23,148 to influence at industry? 813 00:46:24,449 --> 00:46:26,084 - I do not. 814 00:46:26,084 --> 00:46:28,753 - What about a single company? 815 00:46:28,753 --> 00:46:30,355 - I do not. 816 00:46:30,355 --> 00:46:31,990 - Your firm is run by you, 817 00:46:31,990 --> 00:46:34,725 is it not? - It is not. 818 00:46:34,725 --> 00:46:37,262 - I want to be clear about your answer. 819 00:46:37,262 --> 00:46:38,663 You're telling the committee 820 00:46:38,663 --> 00:46:41,099 that you do not run the investment bank, 821 00:46:41,099 --> 00:46:42,800 JP Morgan and Company. 822 00:46:44,903 --> 00:46:45,736 - No, sir. 823 00:46:46,905 --> 00:46:48,206 I do not. 824 00:46:54,045 --> 00:46:56,047 - He was not going to dignify 825 00:46:56,047 --> 00:46:58,749 the committee with anything resembling 826 00:46:58,749 --> 00:47:02,187 a fair and reasoned explanation of his dealings, 827 00:47:02,187 --> 00:47:03,889 and essentially was a hostile witness 828 00:47:03,889 --> 00:47:05,823 for the entire time he sat there. 829 00:47:09,094 --> 00:47:10,328 - Morgan's indignant 830 00:47:10,328 --> 00:47:13,098 and evasive testimony makes headlines, 831 00:47:14,065 --> 00:47:16,067 but things get even worse 832 00:47:16,067 --> 00:47:19,270 when the committee's report reveals 833 00:47:19,270 --> 00:47:21,806 the true scope of his power and influence 834 00:47:21,806 --> 00:47:23,942 over the American economy. 835 00:47:23,942 --> 00:47:25,576 - After the Pujo hearings, 836 00:47:25,576 --> 00:47:28,113 Americans start finding out things weren't 837 00:47:28,113 --> 00:47:30,681 necessarily entirely on the up and up, 838 00:47:30,681 --> 00:47:33,018 and that that leads to a certain degree 839 00:47:33,018 --> 00:47:34,219 of public disenchantment. 840 00:47:34,219 --> 00:47:36,821 - Morgan soon becomes the target 841 00:47:36,821 --> 00:47:38,123 of scathing editorials 842 00:47:38,123 --> 00:47:40,591 and mocking political cartoons. 843 00:47:59,510 --> 00:48:01,947 - They treat me as if I'm some common horse thief. 844 00:48:03,648 --> 00:48:05,984 - With public opinion now turned 845 00:48:05,984 --> 00:48:08,319 completely against him, 846 00:48:08,319 --> 00:48:12,057 JP Morgan has been pushed to the brink. 847 00:48:13,524 --> 00:48:17,395 - They don't understand, sir. 848 00:48:17,395 --> 00:48:22,000 If you did nothing, the country would be in ruins. 849 00:48:22,900 --> 00:48:24,835 They should be thanking you. 850 00:48:30,275 --> 00:48:31,476 - Morgan, at this point, 851 00:48:31,476 --> 00:48:33,678 is now starting to realize 852 00:48:33,678 --> 00:48:35,446 that the gig is up, 853 00:48:35,446 --> 00:48:37,115 that reform is here, 854 00:48:37,115 --> 00:48:40,151 that Wall Street can't be a wild west, 855 00:48:40,151 --> 00:48:41,819 that it can't be controlled by 856 00:48:41,819 --> 00:48:45,123 just a handful of manipulators, 857 00:48:45,123 --> 00:48:47,192 and that there is a sea change 858 00:48:47,192 --> 00:48:48,759 that was going to be permanent. 859 00:48:54,665 --> 00:48:57,335 - The commission proposes a new system 860 00:48:57,335 --> 00:48:59,304 to regulate the American economy; 861 00:49:00,171 --> 00:49:01,539 The Federal Reserve. 862 00:49:02,673 --> 00:49:05,643 - Federal Reserve system is created in 1913 863 00:49:05,643 --> 00:49:08,646 in many ways, in reaction to what happened in 1907, 864 00:49:08,646 --> 00:49:10,215 but also in reaction to what happened 865 00:49:10,215 --> 00:49:11,849 throughout the 19th century. 866 00:49:11,849 --> 00:49:15,586 That the United States lacked a central bank 867 00:49:15,586 --> 00:49:17,455 that could organize the system, 868 00:49:17,455 --> 00:49:18,789 particularly in times of crisis, 869 00:49:18,789 --> 00:49:21,259 and create some degree of cohesion. 870 00:49:23,228 --> 00:49:25,896 - Signed into law by President Wilson, 871 00:49:25,896 --> 00:49:28,666 the act gives 12 federal reserve banks 872 00:49:28,666 --> 00:49:31,469 the ability to control the money supply 873 00:49:31,469 --> 00:49:34,072 to ensure economic stability. 874 00:49:34,072 --> 00:49:37,308 - What the Federal Reserve did was to take 875 00:49:37,308 --> 00:49:40,211 the place of JP Morgan. 876 00:49:40,211 --> 00:49:43,148 - Soon, the 16th Amendment is ratified, 877 00:49:44,082 --> 00:49:46,384 instituting the income tax 878 00:49:46,384 --> 00:49:48,486 and creating the Federal Trade Commission. 879 00:49:49,587 --> 00:49:51,689 It is a complete overhaul of 880 00:49:51,689 --> 00:49:53,291 the nation's financial system 881 00:49:54,392 --> 00:49:55,493 with one goal: 882 00:49:56,827 --> 00:50:01,466 To ensure a future free of men like JP Morgan. 883 00:50:09,507 --> 00:50:12,009 The new reforms strike at the heart 884 00:50:12,009 --> 00:50:13,611 of JP Morgan's power, 885 00:50:16,514 --> 00:50:20,518 but they land even harder on Morgan himself. 886 00:50:26,557 --> 00:50:29,694 Almost two months to the day after testifying 887 00:50:29,694 --> 00:50:31,296 before the Pujo Committee, 888 00:50:32,230 --> 00:50:35,900 JP Morgan's life comes to an end. 889 00:50:41,772 --> 00:50:44,709 - JP Morgan's death is the end of an era. 890 00:50:44,709 --> 00:50:47,612 He had gone, in a short span of years, 891 00:50:47,612 --> 00:50:50,681 from being lionized as the hero of Wall Street 892 00:50:50,681 --> 00:50:53,851 to being demonized as the villain of Wall Street, 893 00:50:53,851 --> 00:50:55,520 but in both incarnations, 894 00:50:55,520 --> 00:50:57,422 he was the face of Wall Street. 895 00:50:59,157 --> 00:51:03,728 - It's hard to discern what drove JP Morgan more: 896 00:51:03,728 --> 00:51:05,530 Was it a lust for power 897 00:51:05,530 --> 00:51:08,666 or was it that he felt he was the only person capable 898 00:51:08,666 --> 00:51:11,602 of keeping the economy under control? 899 00:51:11,602 --> 00:51:13,371 I think the answer is both. 900 00:51:13,371 --> 00:51:16,707 - He believed so deeply in himself, 901 00:51:16,707 --> 00:51:18,109 and in America, 902 00:51:18,109 --> 00:51:20,811 and in what he could do for America, 903 00:51:20,811 --> 00:51:24,749 that that is what pushed him forward. 904 00:51:24,749 --> 00:51:26,884 And sometimes, pushed him too far. 905 00:51:34,659 --> 00:51:37,828 - Now, with JP Morgan gone, 906 00:51:39,664 --> 00:51:43,434 Wall Street is thrust into the unknown. 907 00:51:44,635 --> 00:51:46,304 - Everyone on the street is lining up 908 00:51:46,304 --> 00:51:48,806 to be in on this loan. - That doesn't make it right. 909 00:51:52,677 --> 00:51:57,014 - But a world war changes everything 910 00:51:58,616 --> 00:52:03,188 and a surge in the market opens the door 911 00:52:03,188 --> 00:52:05,290 for a new breed of banker. 912 00:52:09,360 --> 00:52:10,595 - Good morning. 913 00:52:10,595 --> 00:52:12,530 Joseph P. Kennedy, I'm here to see Mr. Morgan. 63302

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