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I'd like to begin this episode with a
brief anecdote from 2006 at the time I
was working my third job at a call
center and there was this guy who used
to brag about attending a l Zeppelin
concert in his youth because some of my
co-workers knew about my Zeppelin fandom
they called me up as this dude was
annoying I asked him and he said he saw
Le Zeppelin in
1974 he had a concert poster from the
gig in Central Park to prove it I
smirked knowing I spotted a pathological
liar I wasn't planning on exposing his
bull to the crowd during lunch hour but
people like him are a disgrace for
classic rock so my then 19yearold self
told him Le Zeppelin did not tour in
1974 and actually played Central Park in
July 1969 the man laughed and tried to
brush it off saying I was too young to
know I replied by saying I was a
dedicated zeppin scholar that had to
complete 1973 tour bootlegs on cdrs and
study their music to recre cre their
live versions with tribute bands
deafening silence followed the liar was
caught my co-workers smiled and thanked
me later 1974 was forever ingrained in
everyone's Minds that day the year Le
zeppin was off the road preparing their
Mighty comeback oh yes and before I
forget on episode one I said I own five
copies of the album and totally forgot
about my Barry diamond copy from the 80s
so I have six copies of the album six
this is a making K of Physical Graffiti
welcome to episode
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3
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he
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the music industry kept moving in March
and April of 1974 camel released her C
following hit Mirage Gran fun sang locom
motion on their eighth studio album
shining on aba's second album celebrated
winning the 1974 Eurovision contest with
waterl while Queen's followup further
perfected their Glam Rock Vision
Russia's debut album with rummer John
Rudy paid homage to their unmistakable
influences like Le Zeppelin on the song
Working Man Frank Zappa's apostrophe
reached number 10 on Billboard's 200
chart King Crimson starless and Bible
black was the second of a great Trilogy
of Classics while hollly had the holes
singing the air that I breathe British
film son of Dracula was released on
April 19th starring ring of Star as
Merlin and Harry Nelson as countdown you
get it countdown so countdown's band was
made up of Peter Frampton Keith Moon
Claus Warman Leon Russell and Lin's own
John Bonham who can be seen for about 2
seconds in the movie Leonard Skinner's
second helping was out with Sweet Home
Alabama scoring big on the charts pral
harams underrated exotic birds fruit
took listeners on a procr symphonic trip
West Bru and Lang released their in your
phase attack of the live and kicking
album before this banding I love this
record it's up there with made in Japan
for me and last but not least Focus
hamburger conera was a full course meal
a virtuosity Le zeppin was featured on
several April 1974 magazines such as Hit
Parade Ator musical Express music scene
and circus with Robert pl's thoughts on
Stardom religion and fans plus a
centerfold poster of the winners for
1974 yeah that's Robert and Jimmy next
to Rick Wakeman Cream Magazine ran a
piece on the page Memoirs with details
on their most recent tour and plans for
the future yet even the humble hamburger
has moved into the computer age this
place serves 450 people an hour your
order is taken while you wait and then
fed into the the computer which adds up
the bill works out your change and
unlocks the till all in the bat of an
electronic
eye this nine layer gastronomic
Indulgence is known as a Big
Mac the Zeppelin reached the top of the
game and with it came the need of
following the British counterparts
footsteps it's no secret they admired
The Beatles who founded Apple records in
1968 but they also paid attention to
what Rolling Stones were doing and what
did they do in 1970 established their
own label Rolling Stone Records they
signed a five album distribution deal
with none other than ammed tigon on
behalf of Atlantic Records The stones'
Works were handled by Atlantic
subsidiary Atco records all of their
1970s albums were released this way
their catalog also included 1971 Brian
Jones presents a pipes of pan at juuka
1972's Splendid album jamming with
Edward and Bill Wyman solo album monkey
grip from 1974 Jefferson Airplane had
their own label in Grand records through
which many airplane related Personnel
stuff was released also there was the
purple with purple records and a catalog
of four successful albums since 1972 so
we see this business venture was a smart
idea for bands who released a string of
Smash Hits and cashed in a bigger slice
of the music pie or should I say custard
pie by 1974 Le zein had already
delivered an almost perfect round of
albums and were interested in developing
other bands as well their mindset was
musicians could spot Talent much faster
and of course wanted more control of
their already incredibly autonomous
creative process now in a very strange
coincidence both the Beatles and N
Zeppelin released four albums through
their own labels before this banding
they also had similar photo shoots one
year before disbanding with drummers at
the right secret weapon quiet guys on
the left and the main songwriting
Partnership Center after much thought
the name swan song was chosen based on
what somebody said about Jimmy's
composition on the Physical Graffiti
sessions quote Oh come on pig that
sounds like your swan song publicist and
vice president for swans song records
Danny Goldberg was also quoted saying
Jimmy told him a Swan's dying cry was
one of the most beautiful sounds in the
world L Zeppelin's new label was set up
in very close proximity to errol's court
an epicenter for fashion with with lots
of boutiques around swansong records was
close to World's End District where
brutalist architecture high story
buildings repl at once Victorian style
houses just like the back cover for the
Zeppelin 4 Peter Grant tried to get
Atlantic's own Phil Carson to work for
them but Ahmed tigan intervened and
stopped it this right here is very
telling of the music business Carson
remained in Atlantic leaone for Swan
Song and attorney Steven Weiss remained
with a Camp British design team hypnosis
was in charge of the swans song logo
they looked at American artist William
rimmer and his 1869 piece by the name of
evening fall of day besides painting
William also specialized in sculpture
thus his deep knowledge of human anatomy
rimmer died on August 20th
1879 yep the same day as Robert pl's
birth date some 69 years later both
hypnosis logo and the meaning of a swan
song being a person's final performance
before retirement signal into a troubled
future that no one could foresee nor
predict swans song's us offices were
located at 444 Madison Avenue in New
York City sitting in between Madison
Square Garden and the infamous Drake
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Hotel
two special parties were held to launch
swans song records into the world first
party took place a block away from the
Drake Hotel at the Four Seasons Hotel
guests included newly signed swansong
artist Maggie Bell Bat Company and AMT
Eran
[Music]
second lunch party was hosted at hotel b
a in Los Angeles with guests grouo marks
Mickey Dolan from the monkeys and Bill
Wyman from the Rolling ston
on
[Music]
Elvis Presley played the next day at the
Forum on May 11th and the Zeppelin
Entourage attended the show to their
surprise the king himself told his band
they had to be careful with their
performance because L zeppin was in the
audience L zeppin got to meet their
music Idol later that evening you can
watch my video on the 1977 parallels of
Elvis and a zeppelin for more details on
this historic meeting in other news
Peter Grant received an offer from
Freddy Bannister for the de to headline
a new British musical event by the name
of nworth Festival Grant turned it down
and because it was the first time for
nworth and Zeppelin was off the road it
was a risky move that was left out of
their business plans that year how
tables turn in 1979 right the 1974
edition of the festival had Tim Buckley
on his last UK show Alex Harvey band Van
Morrison with his calonia soul Orchestra
generating reviews Mark two MAV Vis
Orchestra Fresh Off Their apocalypse
album and the Almond Brothers as
Headliners which didn't sit in very well
with the British Rock
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Community
Bad Company's debut album was the first
ever released by swan song records it
became the fourth bestselling record of
1974 behind Crosby Still's Nation young
so far Santana's Greatest Hits and Elton
John's greatest hits with this
uninspiring hypnosis design cover and
traces of thein's big room sound it
started their label on the right foot
making bank thus reinforcing the idea of
swansong Records ability to cultivate
other people's talents it was definitely
the mid-tempo sound 1974 needed in
uncertain Economic Times Bad Company was
good company in other business Trails
Jimmy Page finally opened his Ault book
shop Equinox on June 20th 1974 located
in London's Holland Street it was to
become a dedicated place for all things
esoteric while the business was set on
paper in late 1973 Paige still had to
look for a location
Equinox never made a profit and seized
operations in the early ' 80s July 1974
had Le zeppin visit sherton Studios for
part two of their movie Project Odyssey
as well as additional filming sequences
with Peter Grant and other participants
Roy Harper was one of the artists on
Heights Park lineup for 1974 next to
bands like gong the bird Zone Roger mcin
Kevin Iris and German singer Niko
Harper's ban on August 31st was quite
special check it
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out
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the
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[Applause]
and here is that man Paul Rogers and the
rest of Bad
[Music]
[Applause]
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Company I get enough for you love yeah I
it
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Bad Company's first North American T
kicked off on June 8th with their last
show scheduled for September 10th in
Boston they were both Main and
supporting act for many bands including
Black Oak Arkansas Santana Ario
Speedwagon and plenty of shows next to
Edgar Winter this 21 dat concert series
had Peter Grant busy and he managed to
bring along his business partner Jimmy
pige who joined the band on stage for an
encore on September 1st at Austin's
Memorial Stadium and a second time on
September 4th at Bad Company Central
Park show with opening act fog hat this
performance was a part of the shaer
music festival the list of performers
who played here since 1967 is huge
everybody played here including Leed
Zeppelin on July 2 1st 1969 with BB King
on the same bill now the last 1974 show
here was Rory Gallagher in aosmith on
September 7th with Rory allegedly
blowing off the American rockers off
stage back in England a musical festival
with the likes of the band Joanie
Mitchell and Crosby Stills Nation young
was celebrated at Wembley Stadium Robert
plan and wife Moren plus Bonham from
Tech M Hinton were in attendance and
after a show Jam took place in London
with Paige and bonam on stage October
saw Jimmy Paige joining Ronnie Wood and
Keith Richards for an informal jam now
the session had Jimmy record guitar
parts for the song Scarlet it remained
unreleased for almost five decades until
the Rolling Stones put it out as a bonus
track for the 2020 reissue of goldhead
soup
[Music]
swansong held its third and last event
to celebrate the pretty thing seventh
Studio album silk torpedo and yes that's
an album covered by hypnosis a Halloween
party was held at chiseler caves these
man-made tunnels were the result of
mining for several centuries as you
think they were used as ammunition
storage on World War I and bomb shelters
in 1940 with the memory of German zins
over London still fresh the caves were
also used for film and television such
as Doctor Who's 1972 episode The mutants
past the war many activities were
celebrated including concerts in the
1960s by artists such as Lonnie donigan
jeene Vincent Eddie Cochran David bowi
Pink Floyd Jimmy Hendrick The Yardbirds
and the animals fun fact portions of
iron maidens canot play with Madness
video were shot here now a funny case of
copyright swong song records and Peter
Grant try to stop the 1974 film Phantom
of The Paradise from being released
written by Brian the Palmer of near
future har Fame the movie's plot
involves a record producer by the name
of swan thus his business carried the
name of swans song Enterprises and the
swans song name being present in various
scenes from the movie the film's
production team managed to delete as
many references as they could but still
some were visible on the final release
in Halloween 1974 now the movie's plot
is disturbing we have a singer
songwriter Winslow leech who's
discovered by Swan who then steals his
music and frames Winslow for drug
dealing leech escapes prison and breaks
into Swan's record label he falls into a
record press machine that crushed the
right half of his face and destroyed his
vocal cords Winslow then terrorizes Swan
and his musicians Swan recognizes
Winslow and offers him a custommade
recording studio to make his music a
contract is signed with blood later in
the movie we found out swan made a pack
with the devil in 1953 in exchange for
Eternal youth just another day in the
music business
right Jane how many pounds have you
lost half a pound more than me the
limits calorie control diet because
you're only
human mixing sessions for Physical
Graffiti were some of the most extensive
producer Jimmy Paige had to endure
additional recording sessions at Headley
range were held for cashmere on two
dates February 2 first added vocals 12
string guitar and drum effects and
believe it or not strings brass and
melron were recorded on November 10th
1974 which means the song remained in
its standard rock and roll shape for
almost an entire year past the swan song
parties in May Paige sat down with
engineer Keith hardwood whose resume at
the time included houses of the Holy
pretty things silk torpedo David boe's
Diamond Dogs and live album set plus of
Rolling Stones is its only rock and roll
page work long hours at a zelin favorite
location London's Olympic Studios where
some overdubbing took place we can think
of Jimmy adding guitar textures here and
there the Zeppelin's eight completed
songs of 1974 revealed a very
interesting problem with a running time
of 52 minutes and 9 seconds it was 7
minutes too long for a single vinyl
release many tracks were quite long and
had a similar song structure pretty much
repeating the entire first half in the
style of when the Levy Breaks far away
from the progressive rock meaning Suite
sections of Stairway to Heaven The Song
Remains the Same The Rain Song and no
quarter Graffiti's hard rock big room
sounding approach had another issue a
sameness in texture without the
diversity of their last three albums
through acoustic tracks making any edits
to shorten the 1974 songs was impossible
the element of repetition was overused
thus the final track listing was
challenging so what could Jimmy do to
solve the timing issue one word out
takes revisiting the archive was done
out of necessity what did they have in
storage at the time I will not include
the BBC session stuff nor hey hey what
can I do as this was released as a
single on November 1970 let's take a
look you had the Zeppelin 1 with baby
common home and Sugar Mama the Zeppelin
2 had Lala Le Zeppelin 3 had poor Tom
Jennings Farm Blues keys to the highway
and rtic piece by the name of brard R
the Zeppelin for had down by the seaside
Boogie with stew and NightLight houses
of the Holy had Walter walk black
country woman houses of the Holy and the
Rover so why the chosen out takes with
American Graffiti soundtrack boosting a
renew interest for retro rockabilly
sounds down by the seaside Boogie with
stew and NightLight made absolute sense
to make the cut black country woman had
one important detail the big room drum
sound of graffiti has of the Holy
carried some of the Night Flight Happy
Spirit and potent room atmosphere the
Rover's guitar riff lived in the same
universe of sick again this had to be in
graffiti brador was a fine transition
piece with the right amount of acoustic
power to make up for leaving Jimmy
Page's swan song Forever unfinished in
the can so what about the other tics
they sounded a bit too much like the
early days of the band and this would
have been a star contrast for the
emotions and concept of their new LP the
seven altic running time was 27 minutes
and 68 seconds almost in the same
extension of an average 1973 LIVE
edition of dayon confused this means
that total running time for graffiti had
some 10 minutes of unused space for a
double vinal set now how these archive
pieces were spliced in between their new
songs created fan theories of the band
trying to make Robert's new postsurgery
vocals not as noticeable for record
buyers what's interesting about the
running order is how it all shares a
similar musical color that makes up for
good storytelling if you want to know
the story behind the Untitled and houses
of the Holy tics you can check my making
off series for both albums here you will
find details on the songs that ended up
on Physical Graffiti zelin was lucky
their outakes worked like this releasing
a double album was definitely the only
way they could step up their game after
a perfect and almost Championship run up
to 1973 now thanks to my dear patrons
who fund my research
I found 146 double albums released in
the' 70s up to 1974 it is obvious most
of these final sets were either reserved
for live shows Greatest Hits packages or
both studio and live material on the
same release so I looked for Studio
material only narrowing the list down to
28 titles most notable releases included
1970s Amon D Yeti Chicago 2 Mel Davis
[ __ ] Brew Derek and the Domino's
debut and Jesus Christ Superstar 1971
had Amon D's followup the severely
underrated Chicago 3 Isaac Hayes's
fantastic black Moses Fusion band
maduro's debut Yoko Ono's second album
fly and War's conceptual the black man's
buron 1972 got prog with Aphrodite's
Child Wendy Carlos's Sonic seasonings
Focus 3 manasa's debut the Rolling
Stones is Exile on Main Street and tdd
rungren is something anything featuring
h single I Saw The Light 1973 saw James
Brown with a payback K tagoo humble p is
eat it Elton John's Goodbye Yellow Brick
Road the who's Quadrophenia and yes's
tales from topographic oceans 1974 had
just two releases in the ways of James
Brown's hell and the King's insufferable
Rock piece preservation act two now
Physical Graffiti seems to be musically
and conceptually inspired by both Exile
on Main Street and jeths living in the
past which featured many
[Music]
outtakes physical Graffiti's iconic
album cover was not made by hypnosis but
American graphic designer Peter coron
his body of work at the time included
chichin Chong gah Heap batfinger
and Chip tailor this side of the Brick
River with a glimpse of New York City in
the background Corston found his album
cover inspiration in New York City's
East Village and the Lower East Side
with a history of Dutch settlers it was
called Little Germany due to a large
number of German immigrants being the
third largest population outside of
Berlin and Vienna by the end of the 19th
century they left for other nearby areas
Paving the way for Russian Eastern
European Jews and Italians coming into
the neighborhood by the 1950s there was
a rising Ukrainian population as well as
Latin American immigrants moving in the
area's historical Multicultural
diversity was pivotal in the creation of
artistic movements like punk as well as
new yor Ean Works in literature and
music iconic tenement buildings became
an important part of American culture
and iconography with its multiple
apartment design The Godfather Part Two
released in 1974 included several scenes
shot on location there despite the
accolades New York City suffered a
severe financial crisis as a result of
the country's economic stagnation while
the construction of the World Trade
Center aimed at Prosper times ahead
poverty and hardships were visible like
a Physical Graffiti of hopes colliding
with reality as we can see from these
pictures at the time what Peter Corston
achieved with his album cover design was
more than just make his client happy but
also create a timely social commentary
that expressed a growing sentiment
throughout cities around the world that
hustled to survive it was particularly
fitting to the American landscape in the
last years of Vietnam and the
post-watergate society it was a return
to shape and form with Le Zeppelin's
last touring trails in New York and
their future movie Project IMM
moralizing Big Apple stories Physical
Graffiti was like a safe house the music
sounded like that building a place of
stairways and windows into their
personal stories of both houses of the
Holy and the Unholy St Mark's Place was
a street filled with history buildings
96 and '98 were used for the famous
photograph so where did Peter Corston
get the idea for such magnificent
visuals well besides a 1953 issue of the
New Yorker many 60s albums including Bob
Dylan and Ringo Star Sentimental Journey
physical Graffiti's concept seems to be
inspired by two records 1972 War the
world's a ghetto and 1973's compart
ments by Jose Feliciano compartments was
designed by American graphic artist
Frank mve whose name can be found on
many 70s recordings such as American
woman rocking and the best off by the GU
who now in order to achieve a square
shaped cover Corston removed the fourth
floor of buildings 96 and '98 and took
it from there these symmetrical
buildings were perfect for an album
cover because leppin lost the 1973
Grammy Award category for best packaging
I think they spared no expense with
graffiti their last album was I
struggled to get the printing colors
right and its gatefold wasn't much of an
experience things were done in advance
this time graffiti had two inner covers
for each vinyl with small pictures on
the Windows these were wrapped up by a
middle white insert featuring the track
listing plus different letters on the
windows the outer cover was brilliant
featuring an expensive diecut window
design which revealed the album's title
fans could also switch this by putting
the wide insert in between both vinyl
records thus the cover would feature
small images on the Windows instead a
one-of a kind design that would impress
record buyers in
1975 Graffiti's packaging was done in
collaboration with designer M Dow whose
Works include both pilot and Ron Woods
debut albums this is a small summary of
the images I was able to identify from
all 34 snapshots on
graffiti
[Music]
so
[Music]
as we all know the front doorway of the
96 building was used for the Rolling
Stones video for their single waiting on
a friend after 1981 album tatto u a very
special moment of the stones paying
homage to a l Zeppelin album cover just
as a fun fact Personnel on waiting on a
friend included Nikki Hopkins on piano
Sonny Rollins on tener saxophone and
legendary percussion player from Santana
Michael carabello huido glavis kavasa
and conas now the dein was nominated for
best packaging for the third time on the
1976 Grammy Awards they were up against
the Eagles one of these nights Karly
Simons playing psum fia's newborn Jr
solo piano Pointer Sister stepping Pink
Floyd's wishu were here Ro Stewart's
Atlantic Crossing nitty greedy dirt
band's dream and Ohio Players Honey so
who took the Grammy Award home it was
the Ohio Players and I questioned the
recording Academy's parameters for this
award Physical Graffiti had the best
album cover shame on your Grammy Awards
Zeppelin had no luck with the academy
losing the 1977 Edition with presents
and 1980 within through the outdoor stay
tuned for episode 4 and last part of the
Physical Graffiti Series in which will
revisit their preparations and musical
snapshots from their 10th North American
tour of
1975 thank you my dear patrons and
PayPal supporters for keeping this
channel alive you keep this research and
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until the next time
bye-bye
n
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