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I need to tell you something
about books that no one
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really says out loud.
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Most books don't
change your life.
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Most books give you a little
dopamine hit of feeling smart
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for a week, and then you forget
ninety percent of what you
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read and go back to operating
exactly the same way you did
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before you opened page one.
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You've experienced this.
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You read a book
everyone raved about.
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You nodded the
whole way through.
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You told someone it was really
good, and then three months
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00:00:24,389 --> 00:00:27,069
later, you can't remember
a single idea from it that
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actually changed how you live.
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That's not your fault.
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That's just most books.
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They inform you without
transforming you.
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They add to your knowledge
without changing your
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operating system.
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The ten books I'm about to
share with you are different.
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Not because they're the most
popular or the most impressive
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on a shelf, but because each
one broke something in my brain.
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Each one gave me a single idea,
one idea that fundamentally
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changed how I make decisions,
how I see other people, how
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I understand myself, or how
I move through the world.
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And those ideas didn't
stay on the page.
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They followed me into my
actual life and rearranged it.
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I'm not going to
summarize these books.
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Summaries are not that helpful.
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I'm going to give you the
one idea from each book
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that hit me the hardest,
explain why it matters, and
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show you what changes when
you actually absorb it.
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Ten books, ten ideas, each
one building on the last.
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By the end of this video,
you will have a framework
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for thinking, deciding, and
living that took me years and
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thousands of pages to assemble.
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And I'll tell you now, book
number nine is the one that
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ties all the others together.
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It's the one that made
every other book on
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the list make sense.
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It's the oldest book on
the list by about three
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thousand years, I'd say.
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Stay for it.
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Let's go.
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The first book on my list is
How to Decide by Annie Duke.
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Here's the lesson.
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You are confusing the quality
of your decisions with the
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quality of your outcomes, and
it's destroying your judgment.
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This is the book I wish I'd
read before I made every
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major decision in my twenties.
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Not because it tells
you what to decide.
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Because it exposes the
fundamental error in how you
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evaluate your own decisions, an
error you're making every single
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day and don't even know it.
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Here's the error.
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You judge your decisions
by what happened after.
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If the outcome was good, you
assume the decision was good.
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If the outcome was bad, you
assume the decision was bad.
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This feels so obviously
correct that you've never
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questioned it But Annie
Duke, a former professional
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poker player who went on
to study decision science
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dismantles this completely.
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She calls it resulting.
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Judging a decision by its result
rather than by the quality of
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the process that led to it,
and resulting is everywhere.
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You took a job and it worked
out, you think, "Great
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decision." Your friend took
the same job and it didn't
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work out, bad decision.
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But the decision was identical.
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The information
available was identical.
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The reasoning was identical.
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The only difference was
what happened next, which in
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most real-world situations
involves a massive amount of
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luck, timing, and randomness
that had nothing to do with
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the quality of the choice.
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Here's why this matters so much.
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If you judge decisions only by
outcomes, you learn the wrong
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lessons from your own life.
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You abandon good strategies
because they had bad results.
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You double down on
bad strategies because
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they happen to work.
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You become superstitious
instead of strategic.
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You let randomness
rewrite your playbook.
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The shift is this.
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Start evaluating decisions
at the moment you made them
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with the information you had
at the time, not with the
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information you have now.
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Ask yourself, "Given what I
knew then, was that a reasonable
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choice?" If yes, a bad outcome
doesn't make it a bad decision.
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I'll give you an example.
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Let's say you analyze something
perfectly as an investment.
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You got really
strategic about it.
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You looked at every part of it.
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You finally put some money
in, and it didn't pay off.
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You would say it was a bad
decision to invest or that
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your process was flawed.
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But let's say you just threw
in some money into something
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because you felt like it and you
felt some moment that day and
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it turned into a great decision.
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You'll say, "Hey,
I'm a lucky person.
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I'm just gonna do that again."
This distinction, separating
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decision quality from outcome
quality will make you a sharper
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thinker than ninety-nine
percent of people you know
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because almost everyone is
letting hindsight rewrite their
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judgment, and hindsight is
a liar dressed as a teacher.
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Book number two is Finding
Your Element by Ken Robinson.
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Here's the lesson: You were
not designed for one purpose.
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You were designed for an
intersection, and you've
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00:05:00,884 --> 00:05:02,914
probably been looking
in the wrong place.
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00:05:03,444 --> 00:05:05,725
Everyone wants to
find their passion.
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Ken Robinson's work helped
me realize very early in
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my life why that search
feels so impossible.
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00:05:13,054 --> 00:05:15,725
Because you're looking
for one thing, a single
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calling, one career, one
label, one answer to what
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were you put on Earth to do?
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And that framing, that framing
of a single discoverable
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purpose is why you feel lost.
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Because for most people,
the purpose isn't a single
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thing It's an intersection.
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Robin calls it your element,
the place where natural
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aptitude meets personal passion.
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Not aptitude alone.
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Plenty of people are
good at things they hate.
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Not passion alone.
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Plenty of people love things
they'll never be good at.
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The element is where
the two overlap.
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And here's what Robinson
understood that most
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career advice ignores.
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The element is almost never
found through introspection.
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It's found through exposure.
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00:06:01,624 --> 00:06:04,015
You can't think your
way to your purpose.
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You have to collide with it.
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You have to try things, fail at
things, stumble into rooms you
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00:06:08,974 --> 00:06:12,175
didn't plan to enter, and pay
attention to the moments when
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time disappears, when the work
stops feeling like work and
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starts feeling like breathing.
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And those moments will
never happen in the place
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you expected them to.
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The reason this book changed
my life is that it gave me
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permission to stop searching
for one thing and start paying
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attention to what was already
happening at the edges.
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The skills I was developing
over here, the curiosity I
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couldn't explain over there,
the conversations that
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energized me that had nothing
to do with my job title.
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Robinson showed me that
the element isn't found
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by narrowing down.
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It's found by paying
attention to where your
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different interests, skills,
and fascinations collide.
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Mine happened to be monk
teachings with media and
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with management, and when
I worked in business.
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The intersection is the
purpose, and you've probably
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been standing in it for
years without recognizing
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it because it doesn't match
the single label format the
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world told you to look for.
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Book number three is
The Organized Mind
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by Daniel Levitin.
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Here's the lesson.
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Your brain was never designed
to hold the life you're
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asking it to hold, and every
ounce of mental clutter is
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costing you intelligence.
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This is the book that made me
understand why I felt stupid
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on my most productive days
and sharp on my laziest ones.
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And the reason was
embarrassingly simple.
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I was using my brain wrong.
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Not metaphorically,
neurologically.
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Daniel Levitin is
a neuroscientist at
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McGill University, and
his core argument is
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devastating in its clarity.
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Your brain's processing capacity
is finite and measurable.
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Every decision you make, what
to eat, what to wear, whether to
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answer that text, where you put
your keys, uses the same neural
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resources as your most important
creative and analytical work.
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Your brain does not have
separate budgets for
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trivial decisions and
important decisions.
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It has one budget, and you are
blowing most of it before noon
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on things that don't matter.
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The research he
cites is staggering.
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The average person makes
approximately thirty-five
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thousand decisions per day.
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Thirty-five thousand!
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Most of them are microdecisions
you don't even notice,
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but your prefrontal cortex
notices every single one.
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And each one drains the same
tank that you need for the
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work that actually matters.
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Here's the idea that rewired me.
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Every piece of information
you're holding in your head
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instead of writing down, every
decision you're making in
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real time instead of making
in advance, every open loop
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you're tracking mentally instead
of externally, all of it is
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taxing your working memory and
reducing your available IQ,
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literally not figuratively.
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You're making yourself
measurably dumber by trying to
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keep everything in your head.
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The fix is not
productivity hacks.
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The fix is externalization.
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Get everything out of your head
and into a system, any system.
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Write down the decisions,
automate the routines,
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put the keys in the
same place every day.
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Not because you're type A,
because every micro decision
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you eliminate frees up neural
bandwidth for the thinking
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that actually matters.
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The most organized people in
the world aren't organized
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because they love order.
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They're organized because they
understand the neurological
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cost of disorder, and
they refuse to pay it.
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Book number four is The
Courage to Be Disliked.
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Here's the lesson.
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You're not living your life.
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You're living your fear of
other people's judgment, and
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it has cost you everything
authentic about you.
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This is the book that makes
you angry first and feel free
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second because its central
argument attacks the one
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thing most of us have built
our entire identity around,
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and we don't even realize it.
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The book is structured as
a conversation between a
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philosopher and a young man.
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00:10:05,545 --> 00:10:09,234
The philosopher draws on the
work of Alfred Adler, the
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00:10:09,295 --> 00:10:12,584
third giant of psychology
alongside Freud and Jung,
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whose ideas have been largely
overlooked in the West but
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are foundational in Japan.
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And Adler's central claim
is the one thing that will
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make you want to throw this
book across the room before
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you realize it's true.
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All problems are
interpersonal relationship
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problems, every single one.
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Not most, all.
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00:10:32,454 --> 00:10:35,925
Your anxiety about your career,
that's anxiety about how other
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00:10:35,925 --> 00:10:37,355
people will judge your career.
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00:10:37,875 --> 00:10:40,965
Your dissatisfaction with your
body, that's dissatisfaction
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00:10:40,965 --> 00:10:43,905
filtered through how you believe
others perceive your body.
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00:10:44,384 --> 00:10:47,405
Your reluctance to pursue the
thing you actually want, that's
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00:10:47,405 --> 00:10:51,114
calculation, unconscious,
instant, and devastating about
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00:10:51,144 --> 00:10:54,465
what pursuing it would cost
you in other people's eyes.
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00:10:55,084 --> 00:10:58,754
Adler called this separation
of tasks, and it's the single
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most liberating framework
I've ever encountered.
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00:11:01,955 --> 00:11:02,995
The idea is this.
236
00:11:03,345 --> 00:11:06,745
In any situation, there
are your tasks and there
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00:11:06,745 --> 00:11:08,174
are other people's tasks.
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00:11:08,685 --> 00:11:12,444
Your task is to live according
to your values, to do your best
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00:11:12,444 --> 00:11:17,255
work, to be honest, to act with
integrity Other people's task is
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00:11:17,255 --> 00:11:18,695
to have their opinion about it.
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00:11:19,025 --> 00:11:21,494
Their judgment is
their task, not yours.
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00:11:21,784 --> 00:11:25,014
And the moment you start doing
your tasks while also trying
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00:11:25,014 --> 00:11:28,924
to manage their tasks, their
perceptions, their expectations,
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00:11:29,115 --> 00:11:32,755
their approval, you lose the
ability to do either one well.
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Here's what makes
this so difficult.
246
00:11:35,355 --> 00:11:39,894
Dr. Naomi Eisenberger's fMRI
research at UCLA, the same
247
00:11:39,894 --> 00:11:42,714
research that showed social
rejection activates the
248
00:11:42,714 --> 00:11:46,925
brain's physical pain matrix,
explains why we're so enslaved
249
00:11:47,085 --> 00:11:48,364
to the opinions of others.
250
00:11:48,895 --> 00:11:51,274
Disapproval doesn't
feel like an option.
251
00:11:51,805 --> 00:11:52,954
It feels like a threat.
252
00:11:53,704 --> 00:11:56,305
Your nervous system
processes the possibility
253
00:11:56,305 --> 00:11:59,645
of being disliked using
the same neural hardware it
254
00:11:59,645 --> 00:12:01,805
uses for physical danger.
255
00:12:02,405 --> 00:12:05,965
So when I tell you to stop
caring what people think, your
256
00:12:06,004 --> 00:12:09,925
brain hears, "Stop protecting
yourself from harm." No
257
00:12:09,925 --> 00:12:11,224
wonder it sounds impossible.
258
00:12:11,864 --> 00:12:14,504
But here's what the book showed
me that changed everything.
259
00:12:15,035 --> 00:12:17,995
The freedom you're looking
for, the freedom to pursue
260
00:12:17,995 --> 00:12:21,734
what matters to you, to be
who you actually are, to stop
261
00:12:21,734 --> 00:12:25,694
performing and start living,
that freedom has a price, and
262
00:12:25,694 --> 00:12:29,855
the price is being disliked, not
by everyone, but by some people.
263
00:12:30,255 --> 00:12:32,475
The people who preferred the
performing version of you,
264
00:12:33,014 --> 00:12:35,584
the people whose expectations
you were carrying, the
265
00:12:35,584 --> 00:12:38,175
people whose approval was
running your life without
266
00:12:38,175 --> 00:12:39,325
your conscious permission.
267
00:12:39,795 --> 00:12:43,084
You cannot be free and
universally approved
268
00:12:43,084 --> 00:12:44,115
of at the same time.
269
00:12:44,815 --> 00:12:46,734
Those two things are
mutually exclusive.
270
00:12:47,435 --> 00:12:50,105
Every authentic life in
human history has been
271
00:12:50,105 --> 00:12:52,654
built on the willingness
to disappoint someone.
272
00:12:53,245 --> 00:12:55,925
And the person you're most
afraid of disappointing is
273
00:12:55,925 --> 00:12:59,185
almost certainly the person
whose approval has been costing
274
00:12:59,185 --> 00:13:02,424
you the most, controlling you
the most The courage to be
275
00:13:02,424 --> 00:13:06,045
disliked is not arrogance,
it's not selfishness, it's the
276
00:13:06,114 --> 00:13:08,565
prerequisite for an honest life.
277
00:13:09,134 --> 00:13:12,705
An honest life, Adler would
argue, and I now believe, is
278
00:13:12,705 --> 00:13:15,934
the only life that doesn't
eventually collapse under the
279
00:13:15,934 --> 00:13:17,464
weight of its own performance.
280
00:13:17,804 --> 00:13:20,714
Mother's Day is a moment
to pause and really think
281
00:13:20,714 --> 00:13:23,804
about the woman who shaped
so much of who we are.
282
00:13:24,235 --> 00:13:27,335
The one who dreamed before we
knew how to dream for ourselves.
283
00:13:27,675 --> 00:13:29,944
The one who kept going
even when things were hard.
284
00:13:30,345 --> 00:13:33,155
The one who showed up again
and again, often without
285
00:13:33,155 --> 00:13:34,165
needing recognition.
286
00:13:34,645 --> 00:13:37,194
This Mother's Day, celebrate
her with something that
287
00:13:37,194 --> 00:13:40,604
reflects not just what
she's done, but who she is.
288
00:13:41,115 --> 00:13:43,654
With Pandora jewelry, you
can choose a piece that
289
00:13:43,654 --> 00:13:46,005
holds meaning, something
that represents your
290
00:13:46,005 --> 00:13:48,944
relationship, your memories,
your journey together.
291
00:13:49,225 --> 00:13:51,485
And what I love is how
you can make it personal.
292
00:13:51,885 --> 00:13:54,714
You can engrave something in
your own handwriting, a date,
293
00:13:54,775 --> 00:13:57,735
a name, a phrase that only
the two of you understand.
294
00:13:58,284 --> 00:14:01,235
Because sometimes the
smallest details carry
295
00:14:01,235 --> 00:14:02,045
the deepest meaning.
296
00:14:02,604 --> 00:14:06,214
Because the best Mother's Day
gift doesn't just say, "I love
297
00:14:06,214 --> 00:14:10,115
you." It says, "I see you."
Find the perfect Mother's Day
298
00:14:10,115 --> 00:14:14,734
gift at your local Pandora
store or online at pandora.net.
299
00:14:15,214 --> 00:14:18,905
Book number five, Thinking, Fast
and Slow by Daniel Kahneman.
300
00:14:19,464 --> 00:14:23,115
The lesson, you have two brains
and they're lying to each other,
301
00:14:23,744 --> 00:14:27,825
and the one you trust most is
the one that's wrong most often.
302
00:14:28,305 --> 00:14:31,155
This book showed me that the
machine I was using to navigate
303
00:14:31,155 --> 00:14:34,464
the world, my own brain, is far
less reliable than I believed.
304
00:14:34,984 --> 00:14:37,964
Kahneman, who won the Nobel
Prize in Economics despite
305
00:14:37,964 --> 00:14:40,354
being a psychologist, which
would tell you something
306
00:14:40,354 --> 00:14:43,375
about the importance of his
work, spent decades with
307
00:14:43,375 --> 00:14:47,214
his research partner Amos
Tversky, mapping the systematic
308
00:14:47,284 --> 00:14:49,145
errors in human judgment.
309
00:14:49,685 --> 00:14:53,585
Not random errors, systematic
ones, predictable ones.
310
00:14:53,924 --> 00:14:56,954
Errors that repeat across
every culture, every education
311
00:14:56,954 --> 00:14:58,505
level, every IQ bracket.
312
00:14:58,755 --> 00:15:01,045
His framework is
deceptively simple.
313
00:15:01,375 --> 00:15:02,984
You have two cognitive systems.
314
00:15:03,225 --> 00:15:06,515
System one is fast, automatic,
intuitive, and effortless.
315
00:15:06,935 --> 00:15:09,704
It's the system that reads
facial expressions, finishes
316
00:15:09,704 --> 00:15:12,844
sentences, and makes snap
judgments in milliseconds.
317
00:15:13,294 --> 00:15:16,635
System two is slow, deliberate,
analytical, and effortful.
318
00:15:17,105 --> 00:15:19,775
It's the system that does
math, evaluates evidence,
319
00:15:20,034 --> 00:15:21,574
and makes complex decisions.
320
00:15:21,865 --> 00:15:22,695
Here's the problem.
321
00:15:22,945 --> 00:15:26,594
System one runs the show
approximately 95% of the
322
00:15:26,594 --> 00:15:30,085
time, and system one, for
all its speed and efficiency,
323
00:15:30,365 --> 00:15:32,154
is riddled with biases.
324
00:15:32,674 --> 00:15:36,124
It uses mental shortcuts,
heuristics that are often
325
00:15:36,124 --> 00:15:39,184
useful but frequently
catastrophically wrong.
326
00:15:39,725 --> 00:15:41,264
It anchors to
irrelevant numbers.
327
00:15:41,505 --> 00:15:44,225
It confuses how easily it
can recall something with
328
00:15:44,225 --> 00:15:45,665
how likely that thing is.
329
00:15:46,124 --> 00:15:49,064
It substitutes easy questions
for hard ones without
330
00:15:49,064 --> 00:15:50,284
telling you it made the swap.
331
00:15:50,835 --> 00:15:52,495
But the real
devastation is this.
332
00:15:53,014 --> 00:15:55,064
System one doesn't
just make errors.
333
00:15:55,385 --> 00:15:58,184
It makes errors and then
delivers the answer to system
334
00:15:58,184 --> 00:16:02,815
two with absolute confidence You
don't feel the bias operating,
335
00:16:03,105 --> 00:16:04,365
you feel the certainty.
336
00:16:04,804 --> 00:16:07,005
The intuition arrives,
and it feels right.
337
00:16:07,355 --> 00:16:08,535
It feels like truth.
338
00:16:08,964 --> 00:16:13,224
And System 2, which is supposed
to be the fact checker, is lazy.
339
00:16:13,655 --> 00:16:16,494
It mostly rubber-stamps
whatever System 1 delivers
340
00:16:16,715 --> 00:16:19,795
because engaging System 2
is metabolically expensive.
341
00:16:20,525 --> 00:16:23,324
Your brain would rather
be wrong effortlessly
342
00:16:23,734 --> 00:16:25,394
than right effortfully.
343
00:16:25,955 --> 00:16:29,955
The single idea that changed my
life, the feeling of certainty
344
00:16:30,254 --> 00:16:32,635
is not evidence of accuracy.
345
00:16:33,185 --> 00:16:36,135
The strength of your intuition
about something, how right it
346
00:16:36,135 --> 00:16:39,824
feels, how obvious it seems,
how confident you are, has
347
00:16:39,824 --> 00:16:42,635
almost no correlation with
whether you're actually correct.
348
00:16:43,344 --> 00:16:45,585
Kahneman proved this
across hundreds of studies.
349
00:16:46,015 --> 00:16:48,425
Confidence is not
a signal of truth.
350
00:16:48,815 --> 00:16:50,964
It is a signal of
cognitive fluency.
351
00:16:51,275 --> 00:16:53,365
It means the thought
was easy to produce.
352
00:16:53,435 --> 00:16:53,885
That's it.
353
00:16:54,394 --> 00:16:57,115
After this book, I started
treating my strongest intuitions
354
00:16:57,374 --> 00:17:00,175
with the most suspicion, not
the least, because the moments
355
00:17:00,175 --> 00:17:03,265
when I feel most certain are
precisely the moments when
356
00:17:03,265 --> 00:17:06,725
System 1 is most likely to
have hijacked the process.
357
00:17:07,405 --> 00:17:10,375
And the question I now ask
myself before every important
358
00:17:10,375 --> 00:17:13,685
decision, "Am I sure about
this because I've thought it
359
00:17:13,685 --> 00:17:17,254
through, or am I sure about
this because it feels easy?"
360
00:17:17,625 --> 00:17:20,695
has saved me from more
bad calls than any
361
00:17:20,735 --> 00:17:22,254
other mental tool I own.
362
00:17:22,854 --> 00:17:26,964
Book number six is called Flow
by Mihaly Csikszentmihalyi.
363
00:17:27,604 --> 00:17:31,634
Here's the lesson: Happiness is
not a destination or an emotion.
364
00:17:32,015 --> 00:17:35,034
It's a state of absorption
that you can engineer.
365
00:17:35,674 --> 00:17:38,405
This is the book that solved
the happiness question for me,
366
00:17:38,814 --> 00:17:41,655
not by answering it, by making
me realize I'd been asking
367
00:17:41,655 --> 00:17:42,824
the wrong question entirely.
368
00:17:43,254 --> 00:17:46,644
Most people spend their twenties
chasing happiness as if it were
369
00:17:46,644 --> 00:17:47,865
a place they could arrive at.
370
00:17:48,305 --> 00:17:50,305
If they got the right job,
the right relationship, the
371
00:17:50,305 --> 00:17:52,235
right body, the right bank
balance, they'd arrived.
372
00:17:52,644 --> 00:17:53,274
They'd feel it.
373
00:17:53,845 --> 00:17:54,795
The pursuit would be over.
374
00:17:55,254 --> 00:17:56,924
Flow takes it differently.
375
00:17:57,335 --> 00:18:00,074
Mihaly Csikszentmihalyi, a
psychologist whose name I
376
00:18:00,074 --> 00:18:02,604
practiced pronouncing for
longer than I'd like to admit,
377
00:18:02,905 --> 00:18:06,185
studied happiness for decades,
not by asking people if they
378
00:18:06,185 --> 00:18:10,015
were happy, by interrupting
people throughout their day and
379
00:18:10,084 --> 00:18:13,274
asking what they were doing and
how they felt in that moment.
380
00:18:13,664 --> 00:18:16,134
Thousands of people,
hundreds of thousands of
381
00:18:16,134 --> 00:18:19,584
data points across cultures,
demographics, and income levels.
382
00:18:20,045 --> 00:18:22,515
What he found destroyed
the conventional model.
383
00:18:23,185 --> 00:18:25,545
The moments when people
reported the highest levels
384
00:18:25,545 --> 00:18:29,474
of fulfillment, joy, and
aliveness were not moments of
385
00:18:29,474 --> 00:18:31,845
relaxation, leisure, or reward.
386
00:18:32,425 --> 00:18:35,474
They were moments of deep
absorption in a challenging
387
00:18:35,474 --> 00:18:38,845
task, moments where their
skill level was perfectly
388
00:18:38,845 --> 00:18:41,944
matched to the difficulty
of what they were doing.
389
00:18:42,395 --> 00:18:44,914
Not too easy, not too
hard, but right at the
390
00:18:44,955 --> 00:18:46,125
edge of their ability.
391
00:18:46,584 --> 00:18:47,554
Let me explain this.
392
00:18:47,774 --> 00:18:50,914
If you're doing something
where your skills are above the
393
00:18:50,914 --> 00:18:52,744
challenge, you'll feel bored.
394
00:18:53,414 --> 00:18:56,185
If you do something where your
challenge is above your skills,
395
00:18:56,714 --> 00:18:58,035
you'll feel lost and confused.
396
00:18:58,939 --> 00:19:01,619
But if you have your challenge
and your skills match,
397
00:19:01,960 --> 00:19:02,960
you will experience flow.
398
00:19:03,849 --> 00:19:06,020
So in any given situation,
you either have to
399
00:19:06,020 --> 00:19:09,300
increase your skills or
increase your challenge.
400
00:19:09,609 --> 00:19:11,239
Mihaly called this flow state.
401
00:19:11,659 --> 00:19:13,909
The people who experienced the
most flow, and therefore the
402
00:19:13,909 --> 00:19:16,910
most moment-to-moment happiness,
were not the wealthiest,
403
00:19:16,939 --> 00:19:19,460
not the most successful,
or the most celebrated.
404
00:19:19,800 --> 00:19:21,880
They were the ones who had
structured their lives around
405
00:19:21,880 --> 00:19:25,210
activities that demanded their
full attention and pushed
406
00:19:25,240 --> 00:19:26,779
the edge of their capability.
407
00:19:27,240 --> 00:19:29,259
This means happiness is
not something you achieve
408
00:19:29,259 --> 00:19:30,470
after the work is done.
409
00:19:30,880 --> 00:19:33,409
It's something you experience
during the work if the
410
00:19:33,409 --> 00:19:36,249
work is the right challenge
and the right skill.
411
00:19:36,740 --> 00:19:40,170
Book number seven is The
Lean Startup by Eric Ries.
412
00:19:40,519 --> 00:19:41,310
Here's the lesson.
413
00:19:41,549 --> 00:19:43,790
You don't fail because
you built the wrong thing.
414
00:19:44,199 --> 00:19:47,290
You fail because you built
the perfect version of
415
00:19:47,290 --> 00:19:48,880
something nobody asked for.
416
00:19:49,240 --> 00:19:52,010
This is the book that cured
me of the most dangerous
417
00:19:52,010 --> 00:19:55,290
mindset you can develop in
your twenties, perfectionism
418
00:19:55,549 --> 00:19:57,199
disguised as preparation.
419
00:19:57,720 --> 00:19:58,499
Here's what I used to do.
420
00:19:58,499 --> 00:20:01,609
I'd have an idea for a project,
a business, a piece of content,
421
00:20:01,650 --> 00:20:02,690
a life change, whatever.
422
00:20:03,249 --> 00:20:07,609
And for weeks, sometimes months,
I'd be perfecting, refining,
423
00:20:07,910 --> 00:20:11,069
trying to figure it out, making
sure it was exactly right
424
00:20:11,069 --> 00:20:12,249
before I showed it to anyone.
425
00:20:12,809 --> 00:20:15,690
And then when I finally revealed
this polished, meticulously
426
00:20:15,690 --> 00:20:19,419
crafted thing to the world, the
world would shrug, not because
427
00:20:19,419 --> 00:20:22,300
the execution was bad, but
because the premise was wrong.
428
00:20:22,749 --> 00:20:24,770
I'd spent months building
a beautiful answer to a
429
00:20:24,770 --> 00:20:26,249
question nobody was asking.
430
00:20:26,739 --> 00:20:29,349
Eric Ries calls this
the fundamental startup
431
00:20:29,349 --> 00:20:32,559
fallacy, and it applies
to far more than startups.
432
00:20:32,779 --> 00:20:35,609
It applies to careers, creative
work, to relationships, to
433
00:20:35,709 --> 00:20:38,319
every domain where you're
building something you hope
434
00:20:38,660 --> 00:20:39,730
other people will value.
435
00:20:40,379 --> 00:20:41,389
The fallacy is this.
436
00:20:41,809 --> 00:20:43,790
You assume you know
what people want.
437
00:20:44,209 --> 00:20:47,050
You build the complete
version in isolation, and you
438
00:20:47,050 --> 00:20:50,720
treat the launch as a single
high-stakes pass or fail moment.
439
00:20:51,349 --> 00:20:54,300
That model fails at a
staggering rate, not because
440
00:20:54,300 --> 00:20:57,940
of bad execution, but because
of untested assumptions.
441
00:20:58,290 --> 00:21:02,309
Ries's solution is the minimum
viable product, the MVP.
442
00:21:02,690 --> 00:21:06,099
And the MVP is not, as
most people think, a worse
443
00:21:06,099 --> 00:21:07,250
version of your idea.
444
00:21:07,879 --> 00:21:11,489
It's the smallest possible
version that lets you test
445
00:21:11,780 --> 00:21:15,659
whether your core assumption is
correct before you invest months
446
00:21:15,659 --> 00:21:17,450
or years building on top of it.
447
00:21:17,980 --> 00:21:19,819
It's not about lowering
your standards.
448
00:21:20,140 --> 00:21:23,049
It's about learning before
you build rather than
449
00:21:23,049 --> 00:21:24,400
building and hoping you learn.
450
00:21:24,920 --> 00:21:26,610
Here's the idea that rewired me.
451
00:21:27,090 --> 00:21:30,469
The fastest path to something
great is not perfecting.
452
00:21:30,900 --> 00:21:34,870
It's exposing your imperfect
thing to reality as early
453
00:21:34,870 --> 00:21:38,340
as possible, listening to
what reality says back and
454
00:21:38,420 --> 00:21:40,454
iterating Ship it ugly.
455
00:21:40,685 --> 00:21:41,675
Ship it incomplete.
456
00:21:41,855 --> 00:21:42,754
Ship it scared.
457
00:21:42,964 --> 00:21:46,175
Because a mediocre thing that
has been tested against the real
458
00:21:46,175 --> 00:21:50,384
world will evolve into something
greater faster than a perfect
459
00:21:50,434 --> 00:21:53,615
thing that has only been tested
against your own assumptions.
460
00:21:53,934 --> 00:21:56,244
This applies to everything,
businesses for sure,
461
00:21:56,315 --> 00:21:57,404
but not just products.
462
00:21:58,004 --> 00:21:59,824
That conversation you've
been rehearsing in your
463
00:21:59,824 --> 00:22:02,645
head for weeks, have
the messy version now.
464
00:22:03,045 --> 00:22:05,274
That career change you've
been planning in a spreadsheet
465
00:22:05,274 --> 00:22:08,145
for six months, run a
small experiment this week.
466
00:22:08,604 --> 00:22:11,814
That creative project you keep
perfecting in private, publish
467
00:22:11,814 --> 00:22:15,025
the rough draft, the video, the
podcast, whatever it may be.
468
00:22:15,424 --> 00:22:17,354
Let reality be your editor.
469
00:22:17,775 --> 00:22:19,395
It's better at the
job than you are.
470
00:22:19,924 --> 00:22:22,415
Book number eight is
The Righteous Mind
471
00:22:22,505 --> 00:22:23,494
by Jonathan Haidt.
472
00:22:24,075 --> 00:22:25,704
You can tell I've read
this one a few times.
473
00:22:25,704 --> 00:22:26,575
I've lost the cover.
474
00:22:27,055 --> 00:22:30,625
Here's the lesson: you don't
use reason to form your beliefs.
475
00:22:31,014 --> 00:22:34,314
You use your beliefs to
select your reasons, and
476
00:22:34,415 --> 00:22:37,695
everyone you disagree with
is doing the same thing.
477
00:22:38,235 --> 00:22:41,454
This is the book that changed
how I debate and discuss
478
00:22:41,454 --> 00:22:44,565
things, how I listen, and how
I think about every person
479
00:22:44,824 --> 00:22:46,404
I've ever dismissed as wrong.
480
00:22:46,915 --> 00:22:50,205
Jonathan Haidt is a social
psychologist at NYU, and his
481
00:22:50,205 --> 00:22:53,135
central argument is one of
the most humbling findings
482
00:22:53,334 --> 00:22:54,455
in modern psychology.
483
00:22:54,845 --> 00:22:57,504
Moral reasoning is not
what you think it is.
484
00:22:57,974 --> 00:23:00,245
You think you arrive at
your moral and political
485
00:23:00,245 --> 00:23:03,364
beliefs through careful
thought, evidence evaluation,
486
00:23:03,584 --> 00:23:04,875
and logical analysis.
487
00:23:05,315 --> 00:23:05,815
You don't.
488
00:23:06,235 --> 00:23:09,245
You arrive at them through
intuition, a fast, automatic
489
00:23:09,245 --> 00:23:12,495
emotional response, and then
you construct rational-sounding
490
00:23:12,605 --> 00:23:16,544
arguments after the fact to
justify what you already feel.
491
00:23:16,955 --> 00:23:18,525
Haidt's metaphor is devastating.
492
00:23:18,934 --> 00:23:21,864
Reason is not the driver,
it's the press secretary.
493
00:23:22,135 --> 00:23:23,425
The driver is intuition.
494
00:23:23,714 --> 00:23:26,434
The press secretary's
job is not to seek truth.
495
00:23:26,815 --> 00:23:29,434
It's to defend the position
the driver already took,
496
00:23:29,955 --> 00:23:32,385
and the press secretary
is brilliant at its job.
497
00:23:32,885 --> 00:23:34,355
It can find evidence
for anything.
498
00:23:34,504 --> 00:23:37,595
It can construct a compelling
case for any position, not
499
00:23:37,595 --> 00:23:40,044
because the position is
correct, because that's
500
00:23:40,044 --> 00:23:41,434
what press secretaries do.
501
00:23:41,995 --> 00:23:44,584
This means that when you're
in an argument with someone
502
00:23:44,775 --> 00:23:48,605
about values, about any charged
topic, you're not watching
503
00:23:48,644 --> 00:23:50,254
two rational minds clash.
504
00:23:50,655 --> 00:23:53,124
You're watching two press
secretaries perform.
505
00:23:53,635 --> 00:23:55,165
Neither one is seeking truth.
506
00:23:55,525 --> 00:23:59,015
Both are defending the intuition
that was already there before
507
00:23:59,015 --> 00:24:00,275
the first word was spoken.
508
00:24:00,984 --> 00:24:03,515
But here's the part that should
change how you engage with
509
00:24:03,655 --> 00:24:04,915
everyone you disagree with.
510
00:24:05,605 --> 00:24:10,114
Haidt identifies six moral
foundations: care, fairness,
511
00:24:10,314 --> 00:24:15,004
liberty, loyalty, authority,
and sanctity that function like
512
00:24:15,084 --> 00:24:16,715
taste buds for moral judgment.
513
00:24:17,189 --> 00:24:19,700
Different people in different
cultures weigh these
514
00:24:19,700 --> 00:24:20,889
foundations differently.
515
00:24:21,170 --> 00:24:23,610
Liberals tend to weight
care and fairness heavily
516
00:24:23,920 --> 00:24:26,520
and discount loyalty,
authority, and sanctity.
517
00:24:26,940 --> 00:24:29,799
Conservatives tend to
weight all six more equally.
518
00:24:30,099 --> 00:24:31,879
Neither configuration is wrong.
519
00:24:32,200 --> 00:24:34,870
They're different moral
palettes, and the person you
520
00:24:34,960 --> 00:24:37,780
think is insane, the person
whose views make no sense to
521
00:24:37,780 --> 00:24:41,880
you, whose positions seem cruel
or naive or backwards, is not
522
00:24:41,909 --> 00:24:43,550
operating without morality.
523
00:24:43,960 --> 00:24:46,220
They're operating on a
different combination of the
524
00:24:46,220 --> 00:24:48,599
same moral ingredients you use.
525
00:24:49,010 --> 00:24:51,670
They're tasting the same
meal with a different tongue.
526
00:24:52,270 --> 00:24:55,089
After this book, I stopped
trying to win arguments
527
00:24:55,429 --> 00:24:57,339
because winning an
argument means convincing
528
00:24:57,339 --> 00:25:00,179
someone's press secretary,
which changes nothing.
529
00:25:00,670 --> 00:25:03,380
Instead, I started trying
to understand which moral
530
00:25:03,380 --> 00:25:06,659
foundations the other person
was weighing most heavily.
531
00:25:07,159 --> 00:25:08,619
What are they
actually protecting?
532
00:25:08,990 --> 00:25:11,150
What value are they
afraid of losing?
533
00:25:11,529 --> 00:25:13,830
What do they care about
that I'm not seeing?
534
00:25:14,179 --> 00:25:16,729
The moment you understand
someone's moral foundation,
535
00:25:17,119 --> 00:25:20,470
even if you disagree with their
conclusion, something shifts.
536
00:25:20,960 --> 00:25:23,100
They stop seeming
like an idiot to you.
537
00:25:23,520 --> 00:25:26,079
They become a person
navigating the same complex
538
00:25:26,079 --> 00:25:29,039
world with a different
moral instrument panel.
539
00:25:29,549 --> 00:25:33,799
And that shift from dismissal to
understanding is not weakness.
540
00:25:34,180 --> 00:25:36,359
It's the beginning
of actual wisdom.
541
00:25:36,890 --> 00:25:38,829
Book number nine is
the Bhagavad Gita.
542
00:25:39,259 --> 00:25:42,420
Here's the lesson: You have
the right to the work, but
543
00:25:42,420 --> 00:25:44,000
never to the fruit of the work.
544
00:25:44,619 --> 00:25:46,520
And this single idea
makes every other book
545
00:25:46,520 --> 00:25:47,670
on this list make sense.
546
00:25:48,200 --> 00:25:49,979
I told you at the beginning
to stay for this one.
547
00:25:50,060 --> 00:25:52,820
It's a conversation between
a warrior named Arjun and
548
00:25:52,820 --> 00:25:55,950
his charioteer, Krishna,
who also happens to be God.
549
00:25:56,299 --> 00:25:59,030
Arjun is standing on a
battlefield about to enter a
550
00:25:59,030 --> 00:26:03,039
war, and he's paralyzed, not
by fear, but by overthinking.
551
00:26:03,299 --> 00:26:06,250
He's calculating outcomes,
weighing consequences,
552
00:26:06,250 --> 00:26:08,950
trapped in the infinite
loop of what if I'm wrong.
553
00:26:09,299 --> 00:26:09,939
Sound familiar?
554
00:26:10,479 --> 00:26:12,939
Krishna's instruction to
Arjun, the central teaching
555
00:26:12,939 --> 00:26:15,630
of the entire text, is
contained in one verse,
556
00:26:15,899 --> 00:26:17,600
chapter two, verse forty-seven.
557
00:26:18,130 --> 00:26:21,420
And it is, without exaggeration,
the single most powerful
558
00:26:21,469 --> 00:26:23,700
operating instruction I
have ever encountered.
559
00:26:24,390 --> 00:26:26,719
"You have the right to
your work, but never to
560
00:26:26,719 --> 00:26:27,689
the fruit of the work.
561
00:26:28,329 --> 00:26:31,639
Let not the fruit of action
be your motive, nor let your
562
00:26:31,639 --> 00:26:34,980
attachment be to inaction."
Now, think about that again
563
00:26:34,980 --> 00:26:36,400
slowly, and let me explain it.
564
00:26:36,990 --> 00:26:38,650
You have the right to the work.
565
00:26:39,139 --> 00:26:40,109
You control the work.
566
00:26:40,260 --> 00:26:41,490
You control the process.
567
00:26:41,999 --> 00:26:43,559
You don't control the result.
568
00:26:44,109 --> 00:26:47,469
The work is where all your
focus should be because
569
00:26:47,469 --> 00:26:50,850
the result is something you
don't have full control over.
570
00:26:51,309 --> 00:26:52,969
Here's what this looks
like in practice.
571
00:26:53,210 --> 00:26:55,559
It doesn't mean you
don't care about results.
572
00:26:56,059 --> 00:26:57,749
It doesn't mean you
don't have goals.
573
00:26:58,130 --> 00:27:00,609
It means you do the work
with everything you have,
574
00:27:00,609 --> 00:27:03,650
full effort, full presence,
full integrity, and then
575
00:27:03,650 --> 00:27:06,355
you open your hands Whatever
comes back, comes back.
576
00:27:06,805 --> 00:27:08,355
If the result is what
you hoped for, good.
577
00:27:08,355 --> 00:27:11,065
If it isn't, also good
because your self-worth
578
00:27:11,065 --> 00:27:12,175
was never attached to it.
579
00:27:12,605 --> 00:27:14,454
Your identity was
never riding on it.
580
00:27:14,494 --> 00:27:15,265
You did the work.
581
00:27:15,425 --> 00:27:17,494
That's the only thing
that was ever yours.
582
00:27:17,944 --> 00:27:19,064
Most of us can't do this.
583
00:27:19,475 --> 00:27:21,644
Most of us need the result
to validate the effort.
584
00:27:22,195 --> 00:27:24,525
I worked so hard, so
I deserve the outcome.
585
00:27:24,814 --> 00:27:27,644
But when we work that way,
we often get depleted if
586
00:27:27,644 --> 00:27:28,884
we don't get the outcome.
587
00:27:29,675 --> 00:27:31,564
The Gita doesn't
say stop wanting.
588
00:27:32,224 --> 00:27:35,964
It says stop needing the result
to be the way you want it to be.
589
00:27:36,355 --> 00:27:38,935
Work toward it, but
don't need it to be the
590
00:27:38,935 --> 00:27:40,135
way you want it to be.
591
00:27:40,694 --> 00:27:43,074
Because the moment you need
it to be a certain way,
592
00:27:43,505 --> 00:27:46,595
you've handed your peace to
a variable you don't control.
593
00:27:47,205 --> 00:27:50,655
Book number ten is
Breath by James Nestor.
594
00:27:51,095 --> 00:27:51,815
Here's the lesson.
595
00:27:52,205 --> 00:27:54,924
The most powerful tool you
have for changing your mental
596
00:27:54,924 --> 00:27:56,694
state is not in your mind.
597
00:27:57,255 --> 00:27:59,964
It's the thing you've
been doing wrong forty
598
00:27:59,995 --> 00:28:01,185
thousand times a day.
599
00:28:01,685 --> 00:28:04,135
I'm ending with this book
because after nine books
600
00:28:04,135 --> 00:28:06,845
about the mind, how it
thinks, how it decides, how
601
00:28:06,845 --> 00:28:10,075
it deceives, how it suffers,
this book lands you back in
602
00:28:10,075 --> 00:28:12,874
the body, and that's exactly
where you need to end up.
603
00:28:13,425 --> 00:28:16,374
James Nestor is a journalist
who spent years investigating
604
00:28:16,374 --> 00:28:19,455
something so basic, so
overlooked, so absurdly
605
00:28:19,455 --> 00:28:22,654
fundamental that the fact we
ignore it should embarrass us.
606
00:28:23,254 --> 00:28:23,764
Breathing.
607
00:28:24,254 --> 00:28:26,415
The thing you do approximately
twenty thousand times a
608
00:28:26,415 --> 00:28:29,105
day, the thing you've never
been taught to do correctly.
609
00:28:29,504 --> 00:28:32,345
The thing that is, according to
the research Nestor compiles,
610
00:28:32,675 --> 00:28:37,595
the single most direct lever you
have for altering your nervous
611
00:28:37,595 --> 00:28:41,075
system, your cognitive function,
your stress response, your
612
00:28:41,075 --> 00:28:42,895
sleep, and your emotional state.
613
00:28:43,355 --> 00:28:45,455
Here's the finding from
the book that I think
614
00:28:45,455 --> 00:28:46,734
about every single day.
615
00:28:47,395 --> 00:28:50,915
Nestor participated in a study
at Stanford where participants
616
00:28:50,915 --> 00:28:54,654
had their noses completely
blocked for ten days, forcing
617
00:28:54,654 --> 00:28:56,974
them to breathe exclusively
through their mouths.
618
00:28:57,434 --> 00:29:01,304
Within days, not weeks, their
blood pressure increased,
619
00:29:01,694 --> 00:29:04,885
their heart rate variably
tanked, their stress hormones
620
00:29:04,885 --> 00:29:08,114
spiked, their sleep quality
collapsed, their cognitive
621
00:29:08,114 --> 00:29:09,895
performance measurably declined.
622
00:29:10,294 --> 00:29:13,534
They experienced anxiety,
brain fog, and exhaustion from
623
00:29:13,534 --> 00:29:17,004
changing nothing in their lives
except the pathway through
624
00:29:17,084 --> 00:29:18,834
which air entered their body.
625
00:29:19,474 --> 00:29:22,235
Then they switched back to
nasal breathing, and every
626
00:29:22,235 --> 00:29:23,694
single metric reversed.
627
00:29:24,254 --> 00:29:25,894
This should stop
you in your tracks.
628
00:29:26,265 --> 00:29:28,625
Nasal breathing versus
mouth breathing.
629
00:29:29,194 --> 00:29:31,974
That was the variable,
and it shifted everything.
630
00:29:32,564 --> 00:29:33,864
The science is extensive.
631
00:29:34,185 --> 00:29:37,584
Nasal breathing filters and
humidifies air, increases
632
00:29:37,584 --> 00:29:41,135
nitric oxide production, which
dilates blood vessels and
633
00:29:41,135 --> 00:29:44,534
improves oxygen absorption,
activates the parasympathetic
634
00:29:44,564 --> 00:29:47,965
nervous system, and engages
the diaphragm in a way that
635
00:29:47,995 --> 00:29:49,584
mouth breathing does not.
636
00:29:50,045 --> 00:29:52,834
The body is the foundation,
and the single fastest way
637
00:29:52,834 --> 00:29:55,814
to change the state of your
body is the thing you're doing
638
00:29:55,814 --> 00:29:58,825
right now as you watch this
without thinking about it.
639
00:29:59,344 --> 00:29:59,784
The breath.
640
00:30:00,325 --> 00:30:01,034
Slow it down.
641
00:30:01,515 --> 00:30:02,504
Breathe through your nose.
642
00:30:03,105 --> 00:30:04,295
Extend the exhale.
643
00:30:05,260 --> 00:30:08,460
Five seconds in,
seven seconds out.
644
00:30:09,299 --> 00:30:12,669
The way you breathe while you
work, while you drive, while
645
00:30:12,669 --> 00:30:15,509
you speak, while you work
out will change your life.
646
00:30:16,200 --> 00:30:18,030
I'm so glad you
watched this video.
647
00:30:18,289 --> 00:30:20,669
I hope that you'll take
a moment to dive into one
648
00:30:20,669 --> 00:30:22,149
of these books this month.
649
00:30:22,450 --> 00:30:23,720
Let me know in the
comments which one
650
00:30:23,720 --> 00:30:24,739
you're excited to read.
651
00:30:24,960 --> 00:30:26,559
I can't wait to
see what you learn.
652
00:30:26,979 --> 00:30:27,960
Thank you for being here.
653
00:30:28,030 --> 00:30:30,069
Remember, I'm forever
in your corner, and I'm
654
00:30:30,069 --> 00:30:30,929
always rooting for you.
655
00:30:31,169 --> 00:30:34,079
If you loved this episode,
you'll enjoy my interview
656
00:30:34,079 --> 00:30:37,030
with Dr. Daniel Amen on
how to change your life
657
00:30:37,329 --> 00:30:38,579
by changing your brain.
658
00:30:38,640 --> 00:30:40,769
They don't do things
until someone's mad at
659
00:30:40,769 --> 00:30:42,059
them to get it done.
660
00:30:42,059 --> 00:30:49,289
They need stress in order to get
stuff done, and that just makes
661
00:30:49,289 --> 00:30:50,989
everybody around them stressed
52896
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