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Today, hip hop is
a reason to get up.
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00:00:43,391 --> 00:00:46,151
You can't wait to get up
and hear that song you love.
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You can't wait to feel
better about your life
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00:00:48,221 --> 00:00:49,661
because of that song.
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00:00:49,661 --> 00:00:52,031
You can't wait to sing
along with that record,
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dance to that record,
be inspired by the words
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to that song.
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Hip hop is our morning coffee,
our vegan turkey and eggs.
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It's our vitamins.
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It's our power source.
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It's our theme music.
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Hip hop's growth and
the globalization
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is a wave, a tidal wave,
that's taking the world over
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and it's good for the world.
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When I got into
listening to rap music,
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they didn't want
it on the radio.
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It was looked down as,
like, hoodlum stuff.
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It's gone from that to
this global phenomenon.
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The attitude of hip
hop was to expose,
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bring the truth to light,
and live in your greatness.
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Hip hop used to scare people.
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It used to-- the
music, the energy,
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the spirit of it, it would wake
you up, the drum, the voice,
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[MUSIC]
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We going ultra Black.
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In this MasterClass,
I'll be teaching you
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about hip hop,
lyricism, and flow.
29
00:02:01,581 --> 00:02:03,801
I will show you how to
write powerful lyrics that
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paint a picture.
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00:02:05,001 --> 00:02:07,431
I'll be teaching you how
to find your inspiration
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and how to develop
your point of view.
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We'll really get
deep into it so you
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get a whole look inside my
journey, what got me here.
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Just by starting,
you're halfway there.
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You know more than
you think you know.
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[MUSIC - NAS, "MADE YOU LOOK"]
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Now let's get it
all in perspective.
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For all y'all enjoyment, a
song y'all can step with.
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00:02:36,441 --> 00:02:39,741
I was around
seven years old when
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I started to notice a
certain concentrated sound,
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a certain sound that was
just different from disco
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and the R&B that was out.
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It was a sound that
merged the two but there
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was this cool voice telling you
how it was, what was to come,
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and it was just my language.
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Come on, come on, come on,
come on, somebody say ho.
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Ho.
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Say ho, ho.
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Ho, ho,
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And I would hear it from the
big radios that the guys had
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or the park jams where they
brought all this equipment
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and these huge speakers
outside to the park
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and played their
music real loud.
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I started to hear
songs and you knew
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something new was happening.
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You knew there was
something happening
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and you felt like you belonged
to it, it belonged to you,
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and there was a
lot we were going
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to see with this new music.
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00:03:46,521 --> 00:03:52,401
The first ones I heard on record
was Kurtis Blow and Melle Mel
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and the Furious Five.
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Eventually, it was Run DMC
in 1983 and that was it.
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I knew this is what I
wanted, this is who I am.
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00:04:01,341 --> 00:04:05,331
I always felt something
special in me as a kid.
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00:04:05,331 --> 00:04:08,361
I don't know if other
kids felt that or not.
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00:04:08,361 --> 00:04:12,201
There was something about
the arts that was calling me
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and that probably had a lot
to do with my pops who had
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been on stages and wrote music.
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And I would see, like,
his sheets of music.
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I never saw anyone
write music before
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and I would watch
him write music.
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And it was like
another language.
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And I'm like, how do you
know what that means?
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How is this marked at the
top of this line, a sound?
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And I saw that a lot
goes into making music.
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My first solo rap was my name
is Nasir, the rhyme engineer.
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And if you want to battle,
I will end your career.
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People perpetrating
I possess much power.
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Is too late to debate,
it's emcee hour.
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I will lead you to frustration.
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You'll end up fail.
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Emcees on their knees
because they're so frail.
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00:05:02,511 --> 00:05:07,971
I'm the emcee mutilator and the
gladiator, the exterminator.
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You know, all of those
"nator", all of that
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was, like, big words to
use in a rap back then.
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Yeah, yeah, yo Black, it's time.
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First timing, First
timing, right?
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Yeah.
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00:05:25,891 --> 00:05:28,051
Where I grew up
in New York City,
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the streets were paved
with different colors
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of broken glass from
different colored bottles,
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green, clear, brown, just
all over the concrete.
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And they sparkle like
diamonds in the sun.
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And our sneakers got
tore up, our basketballs
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got glass in them.
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00:05:47,371 --> 00:05:50,491
When we'd pick them up to throw
it, we'd almost cut our hand.
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Our bikes would
catch flats a lot,
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but it was the
terrain of champions.
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And this was the '80s,
we thought it was normal.
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We knew it wasn't
right, but we knew
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there was no one coming
to clean up this mess,
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so we kind of just
made it our world.
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It was our world.
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Making music and rhymes was
extremely therapeutic for what
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I was seeing in the streets.
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It was giving me
a way to process
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what I was experiencing.
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I saw the neighborhood
turned from fun loving,
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strong, to it just
started to rot.
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You couldn't escape it.
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Everyone was getting high and
they came to buy the stuff.
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Some people had to sell drugs
because they had nothing.
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00:06:35,221 --> 00:06:38,611
I wasn't that far gone
where I had nothing,
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but I sure could use
a pair of sneakers.
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I sure could use that
new leather jacket.
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I like wearing jewelry.
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I want that chain.
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Next thing you know, there's
semi-automatic machine guns
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in my dresser in my bedroom.
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It was for protection
and it was for power.
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I don't want none of this,
but it was my reality.
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So my raps were about me
still maintaining my sanity
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on a beautiful level
in this ugly world.
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I didn't know what
tomorrow would bring--
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dark times.
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In hip hop, I wanted to be that
voice, the voice of reality,
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the voice for the
voiceless who felt
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like the walls were
closing in and they
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00:07:24,121 --> 00:07:27,271
wanted to yell out
to someone, you know,
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stop doing this to me.
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And I became that rebel mind.
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[MUSIC - NAS, "THE GENESIS"]
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My raps are trifle.
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I shoot slugs from my
brain just like a rifle.
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00:07:39,886 --> 00:07:41,916
I went to the studio at like 17.
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I felt like this is
now the point where
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I'm going to find out if
I should find something
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different to do in my life.
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Either I'm going to be
good or this thing is over.
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00:07:57,541 --> 00:08:01,591
Luckily, it turned out to be
a good demo that we recorded
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00:08:01,591 --> 00:08:04,561
that day, so that was a great
sign because it was either,
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00:08:04,561 --> 00:08:06,751
I was going to get there,
it was going to be wack.
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00:08:06,751 --> 00:08:11,101
This is finished, I tried
it, now I know I'm not good
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00:08:11,101 --> 00:08:13,681
or I got something.
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00:08:13,681 --> 00:08:16,441
That day, I found
out I had something.
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00:08:16,441 --> 00:08:21,031
Emcee producer large
professor, and he taught me
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00:08:21,031 --> 00:08:23,221
how to deliver my raps.
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00:08:23,221 --> 00:08:26,581
He taught me really
how to lay vocals.
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00:08:26,581 --> 00:08:28,081
Next thing you know,
Large Professor
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is working on his album with
the main source, Breaking Atoms.
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One day, he's like,
man, check this out,
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I want you on my album.
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And I was like, wow.
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You know, I was so happy
for the opportunity.
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And I'm on the
record with Akinyele,
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Joe Fatal, and Large Professor.
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[MUSIC - NAS, "THE GENESIS"]
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00:08:49,719 --> 00:08:51,629
Disciple, my raps are trifle.
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I shoot slugs from my
brain just like a rifle.
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Stampede the stage.
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I leave the microphones
but play Mr. Tuffey
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while I'm on some
pretty tone shit.
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That was like one of the
greatest moments of my life
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00:09:01,111 --> 00:09:06,481
because it's from that point
to I'm in my neighborhood one
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00:09:06,481 --> 00:09:12,421
night and I hear the
radio and the song is on
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00:09:12,421 --> 00:09:14,701
and I hear myself on the radio.
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And that was a feeling
that I will never forget
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00:09:20,041 --> 00:09:21,771
and the rest is history.
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00:09:21,771 --> 00:09:23,271
[MUSIC - NAS, "N.Y. STATE OF
MIND"]
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00:09:23,271 --> 00:09:24,811
Nas'll rock well.
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00:09:24,811 --> 00:09:26,641
It ain't hard to tell.
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Write it down and
I watch it blow up.
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00:09:28,349 --> 00:09:29,389
Y'all know what I'm like.
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00:09:29,391 --> 00:09:31,551
You play it in your
system every night.
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00:09:31,551 --> 00:09:33,881
Rappers are monkey-flipping
with the funky rhythm,
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00:09:33,881 --> 00:09:37,371
I be kicking, musician,
inflicting composition.
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00:09:37,371 --> 00:09:39,861
You a slave to a page
in my rhyme book.
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00:09:39,861 --> 00:09:42,381
Getting big money,
"Playboy" your time's up.
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00:09:42,381 --> 00:09:43,641
Where them gangsters at?
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00:09:43,641 --> 00:09:45,771
Where them dimes at?
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Let's go, baby.
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00:09:46,909 --> 00:09:47,699
Chilling, chilling.
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00:09:51,203 --> 00:09:52,163
[MUSIC - NAS, "REWIND"]
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00:09:52,161 --> 00:09:54,711
Listen up, gangsters and
honeys with your hair done.
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00:09:54,711 --> 00:09:57,231
Pull up a chair, hon, and
put it in the air, son.
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00:09:57,231 --> 00:09:58,821
Dog, whatever they call you--
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00:09:58,821 --> 00:10:02,151
When I was first getting
in the record business,
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00:10:02,151 --> 00:10:07,401
the hustle was making that
train or getting that ride
190
00:10:07,401 --> 00:10:09,801
to wherever you needed
to go to get around
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00:10:09,801 --> 00:10:12,201
certain individuals
who had the power
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00:10:12,201 --> 00:10:14,211
to sign you to a record deal.
193
00:10:14,211 --> 00:10:16,191
The hustle was that back then.
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00:10:16,191 --> 00:10:18,711
Today, the hustle
is many things.
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00:10:18,711 --> 00:10:22,251
You can make a
song on your phone.
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00:10:22,251 --> 00:10:25,251
It's all about how much
you want to work to get
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00:10:25,251 --> 00:10:26,631
to where you need to get to.
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00:10:26,631 --> 00:10:29,131
You got to get around people
that's saying something, that's
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00:10:29,131 --> 00:10:33,231
doing something, that's moving,
but you have to have drive
200
00:10:33,231 --> 00:10:35,751
and, you know, you
need that inspiration.
201
00:10:35,751 --> 00:10:38,071
People can inspire
you if they're out
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00:10:38,071 --> 00:10:39,261
and they're doing things.
203
00:10:39,261 --> 00:10:42,631
You'd be surprised how
fast things happen.
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00:10:42,631 --> 00:10:46,611
So without the hustle,
you have nothing.
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00:10:46,611 --> 00:10:48,921
You have to have that and
you have to keep that.
206
00:10:48,921 --> 00:10:50,691
You have to keep
that fire in you.
207
00:10:50,691 --> 00:10:53,001
I felt like there had to
be something out there.
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00:10:53,001 --> 00:10:54,381
You know, I felt it.
209
00:10:54,381 --> 00:10:55,551
It was in my bones.
210
00:10:55,551 --> 00:10:58,201
I knew that I was
here for something.
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00:10:58,201 --> 00:11:00,571
I think we all are.
212
00:11:00,571 --> 00:11:06,621
And if we don't
believe in that, if we
213
00:11:06,621 --> 00:11:12,651
don't dare to dream, if we don't
follow our dreams, It's done.
214
00:11:12,651 --> 00:11:14,271
There's nothing else.
215
00:11:14,271 --> 00:11:18,441
It starts with the
dream and I had that.
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00:11:18,441 --> 00:11:21,561
This class can make you a
better creator, thinker,
217
00:11:21,561 --> 00:11:23,781
and overall master.
218
00:11:23,781 --> 00:11:27,801
I'm speaking directly to people,
going inside, and showing
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00:11:27,801 --> 00:11:29,991
them what makes me tick.
220
00:11:29,991 --> 00:11:34,191
I want you to gain some
confidence in yourself
221
00:11:34,191 --> 00:11:36,691
and your skill and your writing.
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00:11:36,691 --> 00:11:41,301
So go into a quiet room,
buckle your seat belts,
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00:11:41,301 --> 00:11:42,801
and get ready for this ride.
224
00:11:46,461 --> 00:11:49,421
I'm Nas and this
is my MasterClass.
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00:11:49,424 --> 00:11:50,844
[MUSIC - NAS, "NY STATE OF
MIND"]
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00:11:50,841 --> 00:11:52,791
I'm a gangster,
drinking Moëts,
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00:11:52,791 --> 00:11:57,581
holding TEC'S. Making sure the
cash came correct then I step.
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00:00:08,985 --> 00:00:11,975
2
00:00:16,461 --> 00:00:20,481
We like to know we're not
alone, so, when you write,
3
00:00:20,481 --> 00:00:22,911
you can write your
honest feelings.
4
00:00:22,911 --> 00:00:26,601
And that tends to get
through to a lot of people.
5
00:00:26,601 --> 00:00:28,581
Straight to the heart.
6
00:00:28,581 --> 00:00:29,521
That's what we need.
7
00:00:29,521 --> 00:00:30,441
That's what we like.
8
00:00:30,436 --> 00:00:31,146
It's time, nigga?
9
00:00:31,144 --> 00:00:32,354
Yeah, it's time, man.
10
00:00:32,358 --> 00:00:34,698
All right, nigga, begin.
11
00:00:34,696 --> 00:00:38,936
Yeah, straight out the
fucking dungeons of rap where
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00:00:38,931 --> 00:00:40,581
fake niggas don't make it back.
13
00:00:43,221 --> 00:00:46,551
I don't know how to
start this shit, yo.
14
00:00:46,551 --> 00:00:49,811
Rappers I monkey flip them with
the funky rhythm I be kicking.
15
00:00:49,811 --> 00:00:51,901
Musician inflicting composition.
16
00:00:51,896 --> 00:00:54,616
When I was writing,
"N.Y. State of Mind,"
17
00:00:54,611 --> 00:00:59,171
it was just raw
expression of what
18
00:00:59,171 --> 00:01:02,321
I had to think about
in that situation,
19
00:01:02,321 --> 00:01:05,031
living in Queensbridge projects.
20
00:01:05,031 --> 00:01:08,321
Trying to not get
caught in the traps,
21
00:01:08,321 --> 00:01:13,091
but not knowing what
was lying ahead for me.
22
00:01:13,091 --> 00:01:15,461
It takes you
exactly to the place
23
00:01:15,461 --> 00:01:17,861
where I was at when I wrote it.
24
00:01:17,861 --> 00:01:20,651
When I'm creating characters
and creating scenes,
25
00:01:20,651 --> 00:01:22,391
you create a universe.
26
00:01:22,391 --> 00:01:26,861
You create a world that
somebody can enjoy listening to.
27
00:01:26,861 --> 00:01:30,821
It brings you to a
time period that I
28
00:01:30,821 --> 00:01:36,101
was coming up in where things
were life or death situations.
29
00:01:36,101 --> 00:01:38,081
Trying to make
something of yourself
30
00:01:38,081 --> 00:01:40,301
in this great city
of opportunity.
31
00:01:40,301 --> 00:01:42,821
The Big Apple, the
Rotten Apple, whatever
32
00:01:42,821 --> 00:01:45,341
you want to look at it,
however, where you see it,
33
00:01:45,341 --> 00:01:46,661
it's New York.
34
00:01:46,661 --> 00:01:51,971
It was super important
that I gave you that.
35
00:01:51,971 --> 00:01:52,721
No cut.
36
00:01:52,721 --> 00:01:54,461
No chaser.
37
00:01:54,461 --> 00:01:58,061
Straight to the vein,
and that's the way
38
00:01:58,061 --> 00:01:59,721
it's supposed to be done.
39
00:01:59,721 --> 00:02:02,651
Especially on a song called
"New York State of Mind."
40
00:02:02,651 --> 00:02:06,981
My state of mind was, let
the people inside my mind.
41
00:02:06,981 --> 00:02:08,441
Each block.
42
00:02:08,440 --> 00:02:10,390
It's like black rats trapped.
43
00:02:10,391 --> 00:02:11,881
Plus the Island packed.
44
00:02:11,879 --> 00:02:13,419
That's what I hear
in all the stories
45
00:02:13,421 --> 00:02:14,621
where my people come back.
46
00:02:14,621 --> 00:02:15,131
Black.
47
00:02:15,131 --> 00:02:17,441
I'm living where the
nights of jet-black.
48
00:02:17,441 --> 00:02:18,761
Fiends fight to get crack.
49
00:02:18,761 --> 00:02:20,051
I just max. and dream.
50
00:02:20,051 --> 00:02:24,041
I can sit back and lamp like
Capone with drug scripts sewn.
51
00:02:24,041 --> 00:02:30,371
The system was designed
to keep us like animals.
52
00:02:30,371 --> 00:02:35,621
The black rats trapped,
the worst lowest level,
53
00:02:35,621 --> 00:02:41,291
trapped with the cares that
you would have for pests.
54
00:02:41,291 --> 00:02:46,931
And you have no cares,
and the Island is packed,
55
00:02:46,931 --> 00:02:49,121
short for Rikers Island.
56
00:02:49,121 --> 00:02:52,211
That's what I'm hearing in all
the stories when my people come
57
00:02:52,211 --> 00:02:56,341
back from Rikers Island.
58
00:02:56,341 --> 00:02:59,971
I want to have the
drug strip, the corner,
59
00:02:59,971 --> 00:03:04,051
I want to have it
sewn up like Capone.
60
00:03:04,051 --> 00:03:09,001
Or the legal luxury life,
but, either way, it's
61
00:03:09,001 --> 00:03:11,461
going to have to be luxurious.
62
00:03:11,461 --> 00:03:15,331
But, illegal or legal,
I'm going to get there.
63
00:03:15,331 --> 00:03:17,461
Or the legal luxury life.
64
00:03:17,461 --> 00:03:20,251
Rings flooded with stones,
homes, I got so many rhymes,
65
00:03:20,251 --> 00:03:21,691
I don't think I'm too sane.
66
00:03:21,691 --> 00:03:23,851
Life is parallel
to hell, but I must
67
00:03:23,851 --> 00:03:25,621
maintain and be prosperous.
68
00:03:25,621 --> 00:03:28,951
Though we live dangerous, cops
can just arrest us, blaming us.
69
00:03:28,951 --> 00:03:30,841
We're held like hostages.
70
00:03:30,841 --> 00:03:33,391
It's only right that I
was born to use mics.
71
00:03:33,391 --> 00:03:36,101
So I'm allowing
you to get inside
72
00:03:36,101 --> 00:03:39,421
to the darkest
moments of my thinking
73
00:03:39,421 --> 00:03:46,681
and me comparing myself to a
pest in a trap or a hamster
74
00:03:46,681 --> 00:03:48,031
on the wheel in a way.
75
00:03:48,031 --> 00:03:51,151
But at the same time,
"I got so many rhymes,
76
00:03:51,151 --> 00:03:52,771
I don't think I'm too sane."
77
00:03:52,771 --> 00:03:55,201
I'm basically telling
you where I'm at.
78
00:03:55,201 --> 00:04:00,271
Life is parallel to hell, but I
must maintain to be prosperous.
79
00:04:00,271 --> 00:04:04,621
So I'm trying to get
to the American pie.
80
00:04:04,621 --> 00:04:10,381
I'm trying to get
to a great place.
81
00:04:10,381 --> 00:04:12,461
I'm trying to get
a piece of the pie,
82
00:04:12,461 --> 00:04:16,801
and I need it by
all means necessary.
83
00:04:16,800 --> 00:04:19,050
And I'm going for it.
84
00:04:19,045 --> 00:04:21,525
Laughing at baseheads, trying
to sell some broken amps.
85
00:04:21,521 --> 00:04:22,661
G-packs get off quick.
86
00:04:22,661 --> 00:04:24,101
Forever niggas talk shit.
87
00:04:24,101 --> 00:04:27,201
Reminiscing about the last
time the task force flipped.
88
00:04:27,196 --> 00:04:29,076
Niggas be running through
the block shooting.
89
00:04:29,071 --> 00:04:30,941
Time to start the revolution.
90
00:04:30,941 --> 00:04:31,761
Catch a body.
91
00:04:31,763 --> 00:04:32,473
Head for Houston.
92
00:04:32,471 --> 00:04:35,951
Once they caught us off-guard,
the Mac-10 was in the grass,
93
00:04:35,951 --> 00:04:37,661
and I ran like a cheetah.
94
00:04:37,661 --> 00:04:39,251
Thoughts of an assassin.
95
00:04:39,251 --> 00:04:42,641
Pick the Mac up, told brothers,
"Back up. " The Mac spit.
96
00:04:42,641 --> 00:04:43,901
Lead was hitting niggas.
97
00:04:43,901 --> 00:04:44,591
One ran.
98
00:04:44,591 --> 00:04:45,941
I made him backflip.
99
00:04:45,941 --> 00:04:47,261
Heard a few chicks scream.
100
00:04:47,261 --> 00:04:48,221
My arm shook.
101
00:04:48,221 --> 00:04:49,121
Couldn't look.
102
00:04:49,121 --> 00:04:50,251
Gave another squeeze.
103
00:04:50,251 --> 00:04:50,881
Heard it click.
104
00:04:50,876 --> 00:04:52,306
"Yo, my shit is stuck."
105
00:04:52,301 --> 00:04:53,381
Tried to cock it.
106
00:04:53,381 --> 00:04:54,251
It wouldn't shoot.
107
00:04:54,251 --> 00:04:55,691
Now I'm in danger.
108
00:04:55,691 --> 00:04:57,851
Finally pulled it back
and saw three bullets
109
00:04:57,851 --> 00:04:59,201
caught up in the chamber.
110
00:04:59,201 --> 00:05:01,601
So now I'm jetting through
the building lobby,
111
00:05:01,601 --> 00:05:03,581
and it was full of
children probably couldn't
112
00:05:03,581 --> 00:05:05,831
see as high as I be.
113
00:05:05,831 --> 00:05:07,631
It's like the game
ain't the same.
114
00:05:07,631 --> 00:05:09,611
Got younger niggas
pulling the triggers,
115
00:05:09,611 --> 00:05:11,141
bringing fame to their name.
116
00:05:11,141 --> 00:05:12,491
They claim some corners.
117
00:05:12,491 --> 00:05:16,001
Crews without guns are goners,
In broad daylight, stickup
118
00:05:16,001 --> 00:05:18,521
kids, they run up on us.
119
00:05:18,521 --> 00:05:22,781
In the world of this
beautiful country of America,
120
00:05:22,781 --> 00:05:25,661
we have so much opportunity.
121
00:05:25,661 --> 00:05:31,211
But yet, in the inner
cities, it goes down.
122
00:05:31,211 --> 00:05:33,011
A situation may
arise where there
123
00:05:33,011 --> 00:05:34,641
are bullets flying at you.
124
00:05:34,641 --> 00:05:37,481
Are you scared to grab
it and pull it out?
125
00:05:37,481 --> 00:05:38,951
So you think about these things.
126
00:05:38,951 --> 00:05:42,251
You have to think about,
do I have the courage
127
00:05:42,251 --> 00:05:45,851
to protect myself if
something was to happen?
128
00:05:45,851 --> 00:05:51,671
And there you are, and you have
to make grown, military, army
129
00:05:51,671 --> 00:05:54,961
decisions as a teenager.
130
00:05:54,961 --> 00:05:58,681
I think people connect with my
music because a lot of people
131
00:05:58,681 --> 00:06:02,401
think, hey, he's talking
about something I think about,
132
00:06:02,401 --> 00:06:05,351
or I thought about, or
I haven't thought about.
133
00:06:05,351 --> 00:06:09,451
And I think that's what
being a good MC is.
134
00:06:09,451 --> 00:06:10,981
I think being a
good MC, you have
135
00:06:10,981 --> 00:06:14,801
to kind of intrigue
your audience.
136
00:06:14,800 --> 00:06:17,170
137
00:06:20,011 --> 00:06:22,201
To make descriptive
storytelling,
138
00:06:22,201 --> 00:06:25,651
you need a beginning,
a middle, an end.
139
00:06:25,651 --> 00:06:28,831
You need your
characters, places.
140
00:06:28,831 --> 00:06:32,551
You need to describe
each scene like a movie.
141
00:06:32,551 --> 00:06:35,071
You need to describe
the emotions
142
00:06:35,071 --> 00:06:36,751
of whoever's in your story.
143
00:06:36,751 --> 00:06:40,811
You need to describe their
goals, their setbacks,
144
00:06:40,811 --> 00:06:42,961
a beginning, middle, and end.
145
00:06:42,961 --> 00:06:48,121
My process is to find the
details in everything.
146
00:06:48,121 --> 00:06:50,191
I think details are important.
147
00:06:50,191 --> 00:06:56,071
If it's a sweater this person
was wearing, what kind was it?
148
00:06:56,071 --> 00:06:58,561
How did it feel on
that person's skin?
149
00:06:58,561 --> 00:07:00,731
That might not even be
what the story's about,
150
00:07:00,731 --> 00:07:02,761
but it gives that description.
151
00:07:02,761 --> 00:07:07,081
It gives you more visuals
when you hear somebody rap.
152
00:07:07,081 --> 00:07:09,641
Tell me everything
about your day.
153
00:07:09,641 --> 00:07:11,041
Tell me what's wrong.
154
00:07:11,041 --> 00:07:12,541
Why do you see it wrong?
155
00:07:12,541 --> 00:07:14,251
Say it straight from your heart.
156
00:07:14,251 --> 00:07:18,541
If it's not clear, if
you're not transparent then
157
00:07:18,541 --> 00:07:22,081
come back to it and work on
it some more, in an hour,
158
00:07:22,081 --> 00:07:23,281
another day.
159
00:07:23,281 --> 00:07:27,841
Come back to it too as precise,
just the way you need it to be.
160
00:07:27,841 --> 00:07:32,881
What I mean by details,
was the wine chilled?
161
00:07:32,881 --> 00:07:34,501
Is it what you
drink all the time?
162
00:07:34,501 --> 00:07:36,221
How does it make you feel?
163
00:07:36,221 --> 00:07:38,491
How many glasses did you have?
164
00:07:38,491 --> 00:07:39,751
Was the glass spotty?
165
00:07:39,751 --> 00:07:41,471
Was it clean?
166
00:07:41,471 --> 00:07:43,621
Was the waiter nice?
167
00:07:43,621 --> 00:07:45,571
Did you get it out
of your fridge?
168
00:07:45,571 --> 00:07:46,891
Your cellar?
169
00:07:46,891 --> 00:07:48,691
Do you like going
to your cellar?
170
00:07:48,691 --> 00:07:50,731
Is it dark there?
171
00:07:50,731 --> 00:07:53,851
Does the wood crack on
the steps to your cellar.
172
00:07:53,851 --> 00:07:55,651
Do you even have a cellar?
173
00:07:55,651 --> 00:07:57,131
Do you want a cellar?
174
00:07:57,128 --> 00:07:58,708
What did you see in
a wine cellar that
175
00:07:58,711 --> 00:08:01,651
made you want a wine cellar?
176
00:08:01,651 --> 00:08:04,951
Can you afford that?
177
00:08:04,951 --> 00:08:06,991
Can you afford the wine?
178
00:08:06,991 --> 00:08:09,811
Is it your friend that
always has the wine?
179
00:08:09,811 --> 00:08:11,041
He's the connoisseur?
180
00:08:13,871 --> 00:08:19,001
He drinks because he
celebrates life every day.
181
00:08:19,001 --> 00:08:20,081
He's happy.
182
00:08:20,081 --> 00:08:22,631
He smiles.
183
00:08:22,631 --> 00:08:25,991
His beard is gray.
184
00:08:25,991 --> 00:08:27,491
It wasn't like that last year.
185
00:08:30,581 --> 00:08:33,221
Details.
186
00:08:33,221 --> 00:08:35,771
That's the beauty
of being a writer.
187
00:08:35,771 --> 00:08:38,751
You can go in any
direction you want to go.
188
00:08:38,751 --> 00:08:42,011
There are psychotic
people in prison
189
00:08:42,011 --> 00:08:47,111
who could write a book
about a beautiful family.
190
00:08:47,111 --> 00:08:49,571
The pen, it doesn't
matter who you are.
191
00:08:49,571 --> 00:08:51,881
It's all about your
imagination and how deep
192
00:08:51,881 --> 00:08:54,951
you are willing to
travel for your research.
193
00:08:54,951 --> 00:08:58,291
You use your imagination,
you can write anything.
1
00:00:09,217 --> 00:00:11,637
2
00:00:16,397 --> 00:00:19,287
Rapping is the head nod.
3
00:00:19,291 --> 00:00:20,851
It's very street.
4
00:00:20,851 --> 00:00:25,981
It's like snapping your
fingers and bopping your head
5
00:00:25,981 --> 00:00:30,991
and speaking in the rhythm of
that finger snap and head bop
6
00:00:30,991 --> 00:00:32,761
and making words rhyme.
7
00:00:32,761 --> 00:00:35,461
I think I first realized
that I could put words
8
00:00:35,461 --> 00:00:39,001
together and rhyme rap style--
9
00:00:39,001 --> 00:00:44,221
I think I was probably
10 years old, maybe nine.
10
00:00:44,221 --> 00:00:46,181
I started to put
things together.
11
00:00:46,181 --> 00:00:48,091
I would imitate the
songs that was out.
12
00:00:48,091 --> 00:00:49,471
I would memorize it.
13
00:00:49,471 --> 00:00:51,841
And it just became something
that stayed in my head.
14
00:00:51,841 --> 00:00:56,071
Everyone around me, even ones
who wasn't trying to rap,
15
00:00:56,071 --> 00:00:59,971
we were all repeating the
songs, "Sucker MC" by Run-DMC.
16
00:00:59,971 --> 00:01:04,891
Next thing you know, you're
like, yo, we should try.
17
00:01:04,891 --> 00:01:06,931
Maybe we could be a group.
18
00:01:06,931 --> 00:01:09,181
Maybe we can do what
Run-DMC is doing.
19
00:01:09,181 --> 00:01:11,611
I just needed to
find my own words.
20
00:01:11,611 --> 00:01:13,841
I needed to have
something to say.
21
00:01:13,841 --> 00:01:17,461
And as a nine-year-old, there
wasn't much you could say.
22
00:01:17,461 --> 00:01:21,331
You would just talk about
things like, I had a show,
23
00:01:21,331 --> 00:01:24,211
and everybody went
wild in the crowd.
24
00:01:24,211 --> 00:01:26,101
I'm number one.
25
00:01:26,101 --> 00:01:28,261
I'm the best that's out there.
26
00:01:28,261 --> 00:01:29,011
You know?
27
00:01:29,011 --> 00:01:30,551
That was as far as it went.
28
00:01:30,549 --> 00:01:31,589
You know what I'm saying?
29
00:01:31,591 --> 00:01:32,791
There was no shows.
30
00:01:32,791 --> 00:01:34,151
I wasn't number one.
31
00:01:34,151 --> 00:01:36,101
But to me, I felt it.
32
00:01:36,101 --> 00:01:37,271
I believed it.
33
00:01:37,271 --> 00:01:40,921
And you have to believe
it when you say it.
34
00:01:40,921 --> 00:01:43,351
Your rhythmic
timing has to be on.
35
00:01:43,351 --> 00:01:49,981
And you have to entertain
me through the first bar
36
00:01:49,981 --> 00:01:53,131
to the last bar till you
break into the chorus.
37
00:01:53,131 --> 00:01:54,331
I need to be entertained.
38
00:01:54,331 --> 00:01:56,511
I need to be taken somewhere.
39
00:01:56,511 --> 00:01:59,881
Bars is how you count music.
40
00:01:59,881 --> 00:02:07,201
And it's 1, 2, 3, 4, 1, 2, 3, 4.
41
00:02:07,201 --> 00:02:09,121
These are all bars.
42
00:02:09,121 --> 00:02:13,171
It depends on how fast
or slow the music is.
43
00:02:13,171 --> 00:02:18,271
You can write-- you can
count how long your verse is
44
00:02:18,271 --> 00:02:22,261
through how many bars you use.
45
00:02:22,261 --> 00:02:24,571
You construct bars
by your timing.
46
00:02:24,571 --> 00:02:26,851
You time yourself.
47
00:02:26,851 --> 00:02:31,201
You can time yourself and write
it to be how many bars you
48
00:02:31,201 --> 00:02:32,191
like it to be.
49
00:02:32,191 --> 00:02:36,871
I don't have any rules to it.
50
00:02:36,871 --> 00:02:38,521
You know what the basics are.
51
00:02:38,521 --> 00:02:41,641
It's staying on beat
and staying in the bars.
52
00:02:41,641 --> 00:02:44,911
I like to go beyond the
bars, across the bar line,
53
00:02:44,911 --> 00:02:47,431
get there faster than
when the bar comes,
54
00:02:47,431 --> 00:02:52,441
and not start on the one,
and start wherever I want,
55
00:02:52,441 --> 00:02:56,371
start where the feeling is
at, and create my own timing
56
00:02:56,371 --> 00:02:58,651
within the timing of the music.
57
00:02:58,649 --> 00:03:01,039
58
00:03:05,341 --> 00:03:09,961
A rhythmic pattern is another
way of saying a style.
59
00:03:09,961 --> 00:03:14,831
So your rhythmic pattern
would be whatever you choose.
60
00:03:14,831 --> 00:03:18,391
And you can stay
into that pattern.
61
00:03:18,391 --> 00:03:22,081
In your bars, you can rap
(RAPPING) this, that, this,
62
00:03:22,081 --> 00:03:25,351
that, this, this,
that, this, or that,
63
00:03:25,351 --> 00:03:26,781
or you could chain
it to (RAPPING)
64
00:03:26,776 --> 00:03:28,156
this and that,
and this and that,
65
00:03:28,151 --> 00:03:30,331
and this and this,
this, that, that.
66
00:03:30,331 --> 00:03:31,921
It's the pattern you use.
67
00:03:31,921 --> 00:03:35,011
Sometimes you bore people when
the pattern is the same thing
68
00:03:35,011 --> 00:03:38,221
too long, so you switch up your
pattern throughout the rhyme,
69
00:03:38,221 --> 00:03:41,611
throughout the verse, to
show how many ways you're
70
00:03:41,611 --> 00:03:43,891
capable of rapping.
71
00:03:43,891 --> 00:03:48,991
Some people can only rap in one
style, one rhythmic pattern.
72
00:03:48,991 --> 00:03:54,631
But the more you have shows
that you are the better emcee.
73
00:03:54,631 --> 00:03:59,261
A simple pattern
is not many words.
74
00:03:59,261 --> 00:04:01,441
It's simple.
75
00:04:01,441 --> 00:04:09,541
It's an easygoing rhyme,
easy to hear, not fast-paced.
76
00:04:09,541 --> 00:04:16,681
Myself, me, I tend to want
to say a lot each bar.
77
00:04:16,681 --> 00:04:18,721
I'm trying to get a lot
of words because I'm
78
00:04:18,721 --> 00:04:21,091
excited to say something.
79
00:04:21,091 --> 00:04:24,721
That's how much I
care about what I do.
80
00:04:24,721 --> 00:04:25,841
I can't hold it back.
81
00:04:25,841 --> 00:04:27,001
It just explodes.
82
00:04:27,001 --> 00:04:27,951
I want to beast it.
83
00:04:27,951 --> 00:04:30,511
I don't want to play any games.
84
00:04:30,511 --> 00:04:34,111
Even when I'm calm, when
the flow is more calm,
85
00:04:34,111 --> 00:04:35,851
I tend to say a lot of words.
86
00:04:35,851 --> 00:04:38,071
When you're thinking
of rhythmic patterns
87
00:04:38,071 --> 00:04:42,971
and you want to study them,
how to come up with them,
88
00:04:42,971 --> 00:04:45,751
you should listen to
some serious lyricists.
89
00:04:45,751 --> 00:04:49,231
A lyricist I would
recommend is Kool G Rap,
90
00:04:49,231 --> 00:04:52,901
the song "Men at Work."
91
00:04:52,901 --> 00:04:56,281
It's all craziness.
92
00:04:56,281 --> 00:05:02,851
His rap style on that
is fast, rapid fire.
93
00:05:02,851 --> 00:05:04,111
It's easy.
94
00:05:04,111 --> 00:05:06,751
It's easy to do what I do.
95
00:05:06,751 --> 00:05:08,851
But you got to want to do it.
96
00:05:08,851 --> 00:05:10,861
You got to really want to do it.
97
00:05:10,861 --> 00:05:12,541
You can listen to
some of my records.
98
00:05:12,541 --> 00:05:13,861
You can listen to "One Love."
99
00:05:13,861 --> 00:05:16,021
You can listen to "The Cure."
100
00:05:16,021 --> 00:05:19,231
You can listen to
any one of my albums
101
00:05:19,231 --> 00:05:23,821
and pick a song and rap alone.
102
00:05:23,821 --> 00:05:26,801
Next thing you know,
you're doing it without me.
103
00:05:26,801 --> 00:05:29,241
Next thing you know, you're
doing it with your own words.
104
00:05:29,236 --> 00:05:30,826
[MUSIC - NAS, "ONE LOVE"]
(RAPPING) Shorty don't care,
105
00:05:30,821 --> 00:05:33,661
she a snake too, fuckin' with
the niggas from that fake crew
106
00:05:33,661 --> 00:05:34,531
that hate you.
107
00:05:34,531 --> 00:05:36,541
But yo, guess who got shot--
108
00:05:36,541 --> 00:05:38,941
In my opinion, what
makes a good rap rhyme
109
00:05:38,941 --> 00:05:49,531
is if you can say a word that
is tough to rhyme with and do
110
00:05:49,531 --> 00:05:50,821
it effortless.
111
00:05:50,821 --> 00:05:54,061
I like to find words that
you wouldn't particularly
112
00:05:54,061 --> 00:05:58,861
hear in rap songs because
it goes what I need to say.
113
00:05:58,861 --> 00:06:03,901
And at the same time, it's not a
word that's easy to rhyme with.
114
00:06:03,901 --> 00:06:07,751
Those are like two
bombs that you drop.
115
00:06:07,751 --> 00:06:14,851
You got to look at it
like Mandarin, tambourine.
116
00:06:14,851 --> 00:06:17,971
Those are two things that have
nothing to do with each other,
117
00:06:17,971 --> 00:06:22,591
but I can bring them together,
bring two cultures together
118
00:06:22,591 --> 00:06:25,591
through a rap, and have
two people from two
119
00:06:25,591 --> 00:06:29,411
different worlds hear something
that resonates with them.
120
00:06:29,411 --> 00:06:31,351
So now they're thinking
about each other.
121
00:06:31,351 --> 00:06:34,981
Oh, this guy just made
this rhyme with that.
122
00:06:34,981 --> 00:06:37,111
When you're
structuring your rhyme,
123
00:06:37,111 --> 00:06:41,281
here's a few ways to
make this rhyme count.
124
00:06:41,281 --> 00:06:45,541
Feel free to write
a couple of rhymes.
125
00:06:45,541 --> 00:06:48,541
Once you're done,
usually there's
126
00:06:48,541 --> 00:06:54,451
a strong part or one crazy line
in each rhyme that you wrote.
127
00:06:54,451 --> 00:06:57,931
If the rest of the rap is
not giving you nothing,
128
00:06:57,931 --> 00:07:00,181
get rid of the rest.
129
00:07:00,181 --> 00:07:04,081
Take the good part, and
take the good part out
130
00:07:04,081 --> 00:07:09,061
of the other raps you made,
and extract those lines,
131
00:07:09,061 --> 00:07:16,261
and form a new rhyme based
on only those strong points.
132
00:07:16,261 --> 00:07:18,601
And the rest of
the stuff that you
133
00:07:18,601 --> 00:07:22,981
push to the side, that will
become what it will become.
134
00:07:22,981 --> 00:07:25,081
Maybe it will become garbage.
135
00:07:25,081 --> 00:07:28,171
But you start a whole new round
with all your good points,
136
00:07:28,171 --> 00:07:33,331
and you try to stay consistent
with good parts from that point
137
00:07:33,331 --> 00:07:34,621
on.
138
00:07:34,621 --> 00:07:38,731
And I find that way being
really helpful to make
139
00:07:38,731 --> 00:07:40,791
the rhyme strong.
1
00:00:09,293 --> 00:00:16,143
2
00:00:16,141 --> 00:00:18,781
Each year, beach
chair, bum wear,
3
00:00:18,781 --> 00:00:20,401
looking like I don't care.
4
00:00:20,401 --> 00:00:24,001
Somewhere-- Cayman Islands
maybe-- write a book.
5
00:00:24,001 --> 00:00:26,911
NAS: I'm excited every time
I'm about to create a song.
6
00:00:26,911 --> 00:00:31,141
It's like this world
that I step into.
7
00:00:31,141 --> 00:00:36,821
I start to think about what
should the topic be today.
8
00:00:36,821 --> 00:00:39,991
So what happens is
I hear the beat,
9
00:00:39,991 --> 00:00:43,801
and the beat kind of
tells me which way to go,
10
00:00:43,801 --> 00:00:47,011
or it pulls me in a whole
different direction.
11
00:00:47,011 --> 00:00:49,111
And I'm excited all through it--
12
00:00:49,111 --> 00:00:50,371
This is crazy, bro.
13
00:00:50,371 --> 00:00:51,331
14
00:00:57,591 --> 00:01:00,051
My writing process-- hmm.
15
00:01:00,051 --> 00:01:05,661
I take bits and pieces from
different stages of my life.
16
00:01:05,661 --> 00:01:09,021
I take that and I
work with it today.
17
00:01:09,021 --> 00:01:12,831
I guess I was a young
kid, trying to write,
18
00:01:12,831 --> 00:01:19,251
and I would have notebooks
of rhymes, stories.
19
00:01:19,251 --> 00:01:22,101
I had note pads full of raps--
20
00:01:22,101 --> 00:01:25,071
chapters, like this
chapter is about girls.
21
00:01:25,071 --> 00:01:29,571
So there'll be a certain amount
of paper, and a divider there--
22
00:01:29,571 --> 00:01:30,171
girls.
23
00:01:30,171 --> 00:01:33,861
The next one would be
about the next subject
24
00:01:33,861 --> 00:01:35,541
and so on, and so forth.
25
00:01:35,541 --> 00:01:40,701
And so if I had to
spit something for you,
26
00:01:40,701 --> 00:01:42,951
I had categories to go to.
27
00:01:42,951 --> 00:01:45,141
It went from that to--
28
00:01:45,141 --> 00:01:49,101
changing it up to just
off the top of the head.
29
00:01:49,101 --> 00:01:53,211
And I would go between off
the top of head and writing.
30
00:01:53,211 --> 00:01:55,281
Probably, everybody
feels that way,
31
00:01:55,281 --> 00:01:58,531
because once you
do it for so long,
32
00:01:58,531 --> 00:02:00,511
you don't need to
write it anymore.
33
00:02:00,511 --> 00:02:05,391
I like to just say stuff, and
say stuff that feels good,
34
00:02:05,391 --> 00:02:07,681
say stuff that matters to me.
35
00:02:07,676 --> 00:02:09,056
When you write it
down, you know,
36
00:02:09,051 --> 00:02:10,611
you might lose some of that.
37
00:02:10,611 --> 00:02:13,021
You might lose it--
at least for me.
38
00:02:13,021 --> 00:02:17,281
So if I say it, it's
right there on the spot.
39
00:02:17,281 --> 00:02:18,451
It's spontaneous.
40
00:02:18,451 --> 00:02:19,351
It's raw.
41
00:02:19,351 --> 00:02:22,681
It's straight out the
heart or the mind.
42
00:02:22,681 --> 00:02:24,281
We're gonna need
the pen and pad.
43
00:02:24,279 --> 00:02:25,819
You be writing in
the phone, right?
44
00:02:25,821 --> 00:02:25,981
Yeah.
45
00:02:25,981 --> 00:02:27,061
You have keep
that shit natural.
46
00:02:27,061 --> 00:02:27,561
Yeah.
47
00:02:27,561 --> 00:02:29,021
Writing on phone--
48
00:02:29,021 --> 00:02:32,531
Hey guys, can you take this--
this is not how we record it.
49
00:02:32,533 --> 00:02:33,243
CREW: No problem.
50
00:02:34,471 --> 00:02:38,881
And now, my writing
process is notes in my phone.
51
00:02:38,881 --> 00:02:41,131
Using my phone,
opposed the paper--
52
00:02:41,131 --> 00:02:43,051
I've done it on paper so long.
53
00:02:43,051 --> 00:02:45,571
A phone is easier to handle.
54
00:02:45,571 --> 00:02:48,091
It's like, I'm not
sticking to a book.
55
00:02:48,091 --> 00:02:49,831
I'm making it up as
I go, and the phone
56
00:02:49,831 --> 00:02:51,301
could easily be in my pocket.
57
00:02:51,301 --> 00:02:55,031
I could pull it out to remember
something, and put it back in.
58
00:02:55,031 --> 00:02:57,451
It's way easier to me.
59
00:02:57,451 --> 00:03:01,291
You, as a student, should
do what works for you.
60
00:03:01,291 --> 00:03:05,361
What's the best way you
like to read your words?
61
00:03:05,361 --> 00:03:09,031
What keeps you on
time with the track?
62
00:03:09,034 --> 00:03:10,454
How do you like
to see words look,
63
00:03:10,451 --> 00:03:15,581
because you could type them,
or your handwriting might spark
64
00:03:15,581 --> 00:03:19,331
something in your imagination
that might bring something
65
00:03:19,331 --> 00:03:20,351
else to the song.
66
00:03:20,351 --> 00:03:27,231
67
00:03:27,231 --> 00:03:29,991
The journey of the
song is conversation.
68
00:03:29,991 --> 00:03:34,671
It's like you got
this blank canvas,
69
00:03:34,671 --> 00:03:36,221
and we just throw on paint.
70
00:03:36,721 --> 00:03:38,561
Me and my soul, that's divine...
71
00:03:43,971 --> 00:03:49,901
You need words, and you need to
rehearse how they sound to you.
72
00:03:49,901 --> 00:03:54,101
You know, say them to yourself,
say them in a sentence.
73
00:03:54,101 --> 00:03:56,651
Mix a word up that
people are not--
74
00:03:56,651 --> 00:03:58,991
most people in your circle
are not familiar with,
75
00:03:58,991 --> 00:04:02,411
and put it in a sentence
that's cool, so that it's
76
00:04:02,411 --> 00:04:03,581
easier on the listener.
77
00:04:03,581 --> 00:04:05,261
78
00:04:05,261 --> 00:04:06,761
How will I know?
79
00:04:06,757 --> 00:04:09,507
Pitch like a
pitcher, a fastball.
80
00:04:21,271 --> 00:04:27,321
So many ideas I have, and just
trying to quiet some of them
81
00:04:27,321 --> 00:04:32,811
down, so I can get
out one of them--
82
00:04:32,811 --> 00:04:36,831
is my process now, because
the other ideas are screaming
83
00:04:36,831 --> 00:04:40,131
for it to be given life.
84
00:04:40,131 --> 00:04:43,461
You know, but meanwhile,
I'm going to pick one.
85
00:04:43,461 --> 00:04:46,161
And-- but the other ones
are screaming at me,
86
00:04:46,161 --> 00:04:47,241
like, this one's better.
87
00:04:47,241 --> 00:04:48,111
This one's better.
88
00:04:49,711 --> 00:04:54,051
So I'm not-- I'm not going
to really get in front of it.
89
00:04:54,051 --> 00:04:57,231
I'm just going to let it happen.
90
00:04:57,231 --> 00:04:59,481
It's like I'm having a
conversation with myself,
91
00:04:59,481 --> 00:05:00,231
I guess.
92
00:05:00,231 --> 00:05:01,701
Things pop up in your head.
93
00:05:01,701 --> 00:05:06,231
You're in your creative space,
so thoughts are open and free.
94
00:05:06,231 --> 00:05:11,661
And I lay down some
lines, and I go back.
95
00:05:11,661 --> 00:05:13,641
I listen to how I'm saying it.
96
00:05:13,641 --> 00:05:16,071
And I might just
change it all together,
97
00:05:16,071 --> 00:05:18,651
start it from the top,
say something else.
98
00:05:18,651 --> 00:05:22,191
Or maybe the last line I said
should be the first line,
99
00:05:22,191 --> 00:05:24,981
I need to hit them from
the top of the line,
100
00:05:24,981 --> 00:05:26,361
and keep hitting them.
101
00:05:26,361 --> 00:05:29,541
There need to be no weak parts.
102
00:05:29,541 --> 00:05:34,201
You know, and I'll go back and
I'll do that until it's done.
103
00:05:34,201 --> 00:05:37,611
And then, once it's done,
I'll come back the next day,
104
00:05:37,611 --> 00:05:40,401
and I'll change a lot of it.
105
00:05:40,401 --> 00:05:41,901
I'll keep doing that.
106
00:05:41,899 --> 00:05:42,859
107
00:05:48,601 --> 00:05:54,391
Certain words have a
certain rhythmic way to it,
108
00:05:54,391 --> 00:05:57,661
so you know how it can--
109
00:05:57,661 --> 00:06:00,931
certain words have the syllables
that it takes up some space
110
00:06:00,931 --> 00:06:03,751
to say, rather than word
like great and late,
111
00:06:03,751 --> 00:06:06,151
you have other words
with more syllables,
112
00:06:06,151 --> 00:06:07,861
like the word
syllable in itself--
113
00:06:07,861 --> 00:06:08,961
syllable.
114
00:06:08,961 --> 00:06:11,821
It gives you a chance
to break down your flow,
115
00:06:11,821 --> 00:06:14,701
have fun within each line.
116
00:06:14,701 --> 00:06:18,161
You know, when you have
that rhythm in the words.
117
00:06:18,161 --> 00:06:22,891
Putting words together in
a rhythmic way is also fun,
118
00:06:22,891 --> 00:06:28,021
and it's fun for the listener,
and you take it from there
119
00:06:28,021 --> 00:06:32,881
to metaphors, like my playing--
120
00:06:32,881 --> 00:06:34,291
got my hands in everything.
121
00:06:34,291 --> 00:06:38,821
You know, that's
talking about business.
122
00:06:38,821 --> 00:06:42,421
And it's, like, I got my hands
in everything, like a kid
123
00:06:42,421 --> 00:06:45,011
with bad manners, you know.
124
00:06:45,011 --> 00:06:46,511
I guess you could call that--
125
00:06:46,511 --> 00:06:50,201
the kid with bad manners is
one of those punch lines.
126
00:06:50,201 --> 00:06:52,091
It brings it home, you know.
127
00:06:52,089 --> 00:06:53,049
128
00:06:59,261 --> 00:07:00,501
This is crazy.
129
00:07:00,498 --> 00:07:01,078
It's coming.
130
00:07:01,081 --> 00:07:02,131
It's something.
131
00:07:03,491 --> 00:07:07,421
NAS: The role of the
producer is to take
132
00:07:07,421 --> 00:07:10,691
an artist, what he or
she is going through,
133
00:07:10,691 --> 00:07:12,941
or what they want to
get off their heart,
134
00:07:12,941 --> 00:07:16,511
or what's heavy on their
hearts, or whatever
135
00:07:16,511 --> 00:07:20,921
it may be with that artist,
and bring it to life.
136
00:07:20,921 --> 00:07:25,091
Hit-Boy came up when there was
a couple of different producers
137
00:07:25,091 --> 00:07:26,651
coming up, too.
138
00:07:26,651 --> 00:07:30,311
You knew it was a new
wave of young talent
139
00:07:30,311 --> 00:07:33,191
who was changing the game,
and giving you that big sound,
140
00:07:33,191 --> 00:07:35,661
but that right
sound-- the raw sound.
141
00:07:35,660 --> 00:07:36,640
142
00:07:43,001 --> 00:07:46,181
Hit's beats, they
have character.
143
00:07:46,181 --> 00:07:49,481
It's alive, so that
energy right there
144
00:07:49,481 --> 00:07:51,341
was the energy I
needed to be around.
145
00:07:54,722 --> 00:07:55,692
Getting something.
146
00:07:55,691 --> 00:07:57,851
Yeah, that shit crazy.
147
00:07:57,851 --> 00:07:58,961
That shit crazy, bro.
148
00:08:02,301 --> 00:08:04,131
The producer has to
bring it to life.
149
00:08:04,131 --> 00:08:10,101
The producer creates the sounds
that evokes something in you,
150
00:08:10,101 --> 00:08:12,831
so that you could pull something
out of you didn't realize
151
00:08:12,831 --> 00:08:13,881
was there.
152
00:08:13,881 --> 00:08:17,811
And it gets you to create
this art and put it down.
153
00:08:17,811 --> 00:08:18,801
154
00:08:27,251 --> 00:08:29,471
What you need to know
about selecting a producer
155
00:08:29,471 --> 00:08:30,911
is-- you take what you can.
156
00:08:30,911 --> 00:08:33,161
Like, if you're
just starting out,
157
00:08:33,161 --> 00:08:36,341
you really can't be too
choosy, because you're probably
158
00:08:36,341 --> 00:08:40,031
going to work with whoever's
around you who's producing.
159
00:08:40,031 --> 00:08:43,901
By the time you develop
the right vocal skill,
160
00:08:43,901 --> 00:08:47,261
is when that better
producer will hear you,
161
00:08:47,261 --> 00:08:50,381
and want to work with
you, too, because they're
162
00:08:50,381 --> 00:08:52,061
looking for the right vocalist.
163
00:08:52,061 --> 00:08:54,541
But you have to
work on yourself.
1
00:00:08,949 --> 00:00:12,419
2
00:00:17,401 --> 00:00:20,651
NAS: We're about to get
into it, lay down whatever
3
00:00:20,651 --> 00:00:22,161
I came up with just now.
4
00:00:22,161 --> 00:00:26,421
And so we brought the mic here
so I can do it right here.
5
00:00:26,421 --> 00:00:26,921
Yeah.
6
00:00:26,921 --> 00:00:27,881
You got it all ready?
7
00:00:27,879 --> 00:00:30,039
Test one, two.
8
00:00:30,041 --> 00:00:31,721
Test, one, two.
9
00:00:31,721 --> 00:00:34,141
Yeah.
10
00:00:34,141 --> 00:00:37,141
Big Nas, old money, new money--
11
00:00:37,141 --> 00:00:39,901
tech, turn it down a
little bit, the track.
12
00:00:39,901 --> 00:00:41,311
Turn the beat down.
13
00:00:41,311 --> 00:00:42,791
Turn the beat down.
14
00:00:42,791 --> 00:00:43,991
Yeah.
15
00:00:43,991 --> 00:00:45,041
Cheer, cheer, track.
16
00:00:45,041 --> 00:00:47,891
New music, new content,
new programming.
17
00:00:47,891 --> 00:00:51,151
I ran the gamut, got my--
18
00:00:51,151 --> 00:00:53,911
new content, new
programming, I ran the gamut.
19
00:00:53,911 --> 00:00:56,611
Got my hands in everything
like bad manners.
20
00:00:56,611 --> 00:00:58,951
So save the high
school banter for those
21
00:00:58,951 --> 00:01:01,361
who are just like you.
22
00:01:01,361 --> 00:01:02,351
Uhh.
23
00:01:02,351 --> 00:01:06,821
Save the high-school banter for
those who are just like you.
24
00:01:06,821 --> 00:01:09,521
I'd like to write a book
on the Cayman Islands.
25
00:01:09,521 --> 00:01:10,781
I'd like to stay cool in the--
26
00:01:10,781 --> 00:01:12,611
[LAUGHS]
27
00:01:12,611 --> 00:01:13,911
Go up and-- see, that's--
28
00:01:13,911 --> 00:01:15,311
I like to really--
29
00:01:15,311 --> 00:01:17,741
off the top of the head,
and it's a longer process.
30
00:01:17,741 --> 00:01:21,311
I could just-- it's
just a feeling.
31
00:01:21,311 --> 00:01:27,711
And I could try it
now, but it's like--
32
00:01:27,711 --> 00:01:29,531
then I have to stop,
and then I go back.
33
00:01:29,528 --> 00:01:31,608
So I'll try-- I show you
a little bit how I really
34
00:01:31,611 --> 00:01:33,901
record in the studio.
35
00:01:33,901 --> 00:01:35,391
You can play the track again.
36
00:01:35,386 --> 00:01:36,636
37
00:01:36,631 --> 00:01:41,221
So I'm just sitting here
looking to ice this.
38
00:01:41,221 --> 00:01:44,161
The vibes is something
you never seen before.
39
00:01:44,161 --> 00:01:47,721
I just relax in the zone.
40
00:01:47,725 --> 00:01:50,725
Uhh.
41
00:01:50,721 --> 00:01:54,981
Each year, beach chair, bumwear,
looking like I don't care.
42
00:01:54,981 --> 00:01:57,381
Somewhere, Caymen
Islands, maybe.
43
00:01:57,381 --> 00:01:58,701
Write a book.
44
00:01:58,701 --> 00:02:03,021
It's crazy how I just,
uh, recite the hook.
45
00:02:03,021 --> 00:02:04,581
So what I would do--
46
00:02:04,581 --> 00:02:06,021
can you stop it?
47
00:02:06,021 --> 00:02:10,011
And now we'll go-- we will go
back, listen to what I got,
48
00:02:10,011 --> 00:02:12,151
see if there's
anything good there.
49
00:02:12,151 --> 00:02:15,441
If there's something
good there, I start it
50
00:02:15,441 --> 00:02:17,901
from where it was stopped.
51
00:02:17,901 --> 00:02:21,121
I start it right there
where it started to get bad.
52
00:02:21,121 --> 00:02:25,291
I erase the bad, and
then I put in the new--
53
00:02:25,286 --> 00:02:27,766
the new next lines, you know?
54
00:02:27,761 --> 00:02:30,441
That's how we do it.
55
00:02:30,444 --> 00:02:32,614
HIT-BOY: Is there a way to
hear back that first one?
56
00:02:32,611 --> 00:02:34,161
Can we hear-- can we hear
that back, some of that?
57
00:02:34,161 --> 00:02:34,631
TECH: Sure.
58
00:02:34,635 --> 00:02:36,535
You want it on the speakers
or do you want it--
59
00:02:36,531 --> 00:02:37,361
Uh, speaker, yeah.
60
00:02:37,364 --> 00:02:38,734
HIT-BOY: Yeah.
61
00:02:38,731 --> 00:02:43,401
That Cayman Islands
shit was hard, too.
62
00:02:43,405 --> 00:02:46,905
63
00:02:46,901 --> 00:02:48,281
NAS (ON SPEAKERS): Yeah.
64
00:02:48,281 --> 00:02:50,391
Test, one, two.
65
00:02:50,391 --> 00:02:52,141
Test, one, two.
66
00:02:52,141 --> 00:02:53,501
Yeah.
67
00:02:53,501 --> 00:02:55,341
Cheer, cheer, track.
68
00:02:55,341 --> 00:02:59,121
Old money, new money, rap
money, tech's money, flat money.
69
00:02:59,121 --> 00:03:01,131
What's next, you funny?
70
00:03:01,131 --> 00:03:05,871
Illicit live of
recession in Dubai.
71
00:03:05,871 --> 00:03:07,971
It's kind of, like,
you go with the beat.
72
00:03:07,971 --> 00:03:08,991
You go with the feeling.
73
00:03:08,991 --> 00:03:12,141
And working with Hit-Boy is
cool because he knows me.
74
00:03:12,141 --> 00:03:14,391
He knows me, and he's like--
75
00:03:14,391 --> 00:03:16,491
if I say-- he hears
me mumbling a word,
76
00:03:16,491 --> 00:03:19,671
and I might not be sure
about it, but he's listening.
77
00:03:19,671 --> 00:03:23,661
And-- and if it's good,
he's like, "That's hard."
78
00:03:23,661 --> 00:03:24,591
Hard.
79
00:03:24,591 --> 00:03:26,921
Hard.
80
00:03:26,921 --> 00:03:29,891
And that-- that
way, it's like--
81
00:03:29,891 --> 00:03:31,391
it's like when
you're sitting around
82
00:03:31,391 --> 00:03:33,461
with somebody to see
if it's good or not,
83
00:03:33,461 --> 00:03:35,141
they give you an opinion.
84
00:03:35,141 --> 00:03:37,241
85
00:03:37,241 --> 00:03:40,121
NAS (ON SPEAKERS): New music,
new content, new programming.
86
00:03:40,121 --> 00:03:43,721
I ran again and got my hands in
everything, like bad manners.
87
00:03:43,721 --> 00:03:48,361
Save the high-school banter for
those who are just like you.
88
00:03:48,361 --> 00:03:49,231
Yes,
89
00:03:49,231 --> 00:03:51,151
NAS (ON SPEAKERS): Save
the high-school banter
90
00:03:51,148 --> 00:03:53,278
for those who are just like you.
91
00:03:53,281 --> 00:03:57,181
When I'm not writing, it's
all off the top of the head.
92
00:03:57,181 --> 00:03:59,311
You could say some
stuff that's corny.
93
00:03:59,311 --> 00:04:01,351
If the producer
doesn't get it, doesn't
94
00:04:01,351 --> 00:04:03,511
care, he's just thinking
about his check,
95
00:04:03,511 --> 00:04:05,461
he's just thinking about
the next artist he's
96
00:04:05,461 --> 00:04:06,841
going to work
with, he's thinking
97
00:04:06,836 --> 00:04:11,346
about his personal career more
than he is present with you--
98
00:04:11,341 --> 00:04:13,951
the producer-- you have to
tell your life story to.
99
00:04:13,951 --> 00:04:16,441
You can-- you should go
into that third take, like,
100
00:04:16,441 --> 00:04:18,001
piece them together, basically.
101
00:04:18,001 --> 00:04:22,321
Like after the "Big Nas" part.
102
00:04:22,321 --> 00:04:24,181
Like-- so it was
like eight bars.
103
00:04:24,181 --> 00:04:26,311
I think you did another
four on that third take
104
00:04:26,311 --> 00:04:28,091
that you could use.
105
00:04:28,086 --> 00:04:30,216
NAS (VOICEOVER): The producer
plays your therapist.
106
00:04:30,211 --> 00:04:32,821
The producer allows
you to to get
107
00:04:32,821 --> 00:04:36,071
your message out the proper way,
the best way it needs to be.
108
00:04:36,071 --> 00:04:41,381
He's able to understand where
I'm at and what I'm aiming for.
109
00:04:41,381 --> 00:04:44,201
And he can meet me there
and help me get that out.
110
00:04:44,196 --> 00:04:45,826
NAS (ON SPEAKERS):
--it's like seeing--
111
00:04:45,821 --> 00:04:48,141
I feel like you could clean
up how you said that one,
112
00:04:48,136 --> 00:04:49,216
but that was hard.
113
00:04:49,211 --> 00:04:50,351
What about that--
114
00:04:50,351 --> 00:04:52,071
"What's next, you funny?"
115
00:04:52,071 --> 00:04:54,641
I'm like, what's next?
116
00:04:54,641 --> 00:04:57,911
You know it's like, what's next?
117
00:04:57,911 --> 00:05:00,471
I don't know if it's "you
funny" can be something else,
118
00:05:00,471 --> 00:05:01,241
and then go into--
119
00:05:01,241 --> 00:05:02,681
The "you funny" was--
120
00:05:02,681 --> 00:05:04,341
play them first four bars again.
121
00:05:04,341 --> 00:05:06,681
That shit was hard.
122
00:05:06,683 --> 00:05:09,473
123
00:05:09,471 --> 00:05:12,171
NAS (ON SPEAKERS): Big Nas, old
money, new money, rap money,
124
00:05:12,171 --> 00:05:13,581
tech money, flex money.
125
00:05:13,581 --> 00:05:14,841
What's next, you funny?
126
00:05:14,841 --> 00:05:16,841
Me, myself-- I'm
the illest alive.
127
00:05:16,836 --> 00:05:17,716
Seeing me over here--
128
00:05:17,711 --> 00:05:17,891
Right--
129
00:05:17,891 --> 00:05:18,561
BOTH: Right here.
130
00:05:18,561 --> 00:05:20,191
NAS (ON SPEAKERS):
--is like seeing a--
131
00:05:20,186 --> 00:05:22,626
Cut it out at
the illest alive.
132
00:05:22,624 --> 00:05:24,044
Because you had
caught that pocket
133
00:05:24,041 --> 00:05:26,861
when you was just messing
around the recession" in Dubai"
134
00:05:26,861 --> 00:05:29,341
because if you fit it
in there like that--
135
00:05:29,341 --> 00:05:30,161
-
136
00:05:30,161 --> 00:05:30,841
Yeah.
137
00:05:30,841 --> 00:05:32,261
Yeah.
138
00:05:32,261 --> 00:05:34,781
I'm stopping to
hear myself, my voice,
139
00:05:34,781 --> 00:05:37,241
my timing on the track.
140
00:05:37,241 --> 00:05:39,221
Did I say words clear?
141
00:05:39,221 --> 00:05:41,171
Did I make any mistakes?
142
00:05:41,171 --> 00:05:42,341
Was I too loud?
143
00:05:42,341 --> 00:05:43,911
Was I too low?
144
00:05:43,911 --> 00:05:46,601
(RAPPING) I'm the illest alive,
seeing me off-grid is like--
145
00:05:46,604 --> 00:05:47,774
Yeah, let me try that again.
146
00:05:47,771 --> 00:05:48,971
Or just "me off-grid."
147
00:05:48,971 --> 00:05:49,721
Me off-grid.
148
00:05:49,721 --> 00:05:50,491
It's like seeing--
149
00:05:50,491 --> 00:05:52,871
Yeah.
150
00:05:52,871 --> 00:05:54,251
Where's the weak line?
151
00:05:54,251 --> 00:05:57,641
So I could pick it up from
there with something stronger.
152
00:05:57,641 --> 00:05:58,631
(RAPPING) Like seeing--
153
00:05:58,631 --> 00:05:59,051
Almost.
154
00:05:59,051 --> 00:05:59,551
Come on.
155
00:06:00,911 --> 00:06:02,591
New money.
156
00:06:02,591 --> 00:06:04,861
We think faster than
our fingers could type.
157
00:06:04,861 --> 00:06:07,811
So if I think of a
word, I type it down.
158
00:06:07,811 --> 00:06:10,691
If I think of a
color, I type it down.
159
00:06:10,691 --> 00:06:14,651
And then I come back to it and
I can form it into a sentence.
160
00:06:14,651 --> 00:06:16,661
And sometimes it's too
fast for me to write it
161
00:06:16,661 --> 00:06:19,001
and I just want to say it
while it's fresh in my head,
162
00:06:19,001 --> 00:06:22,091
record it, and then I can
try to write the next part.
163
00:06:22,091 --> 00:06:23,591
(RAPPING) Got my
hands in everything
164
00:06:23,591 --> 00:06:24,971
like kids with bad manners.
165
00:06:24,971 --> 00:06:27,401
Save the high school banter
for those who were just
166
00:06:27,401 --> 00:06:29,441
like you and (VOCALIZING).
167
00:06:29,441 --> 00:06:32,181
Those who were just like
you, hoes are beside you.
168
00:06:32,184 --> 00:06:34,604
Those who were just like you,
go (VOCALIZING) dislike you.
169
00:06:37,871 --> 00:06:40,571
I was trying to keep it
as simple as possible too
170
00:06:40,571 --> 00:06:45,491
because sometimes it's the
simplicity of it that makes
171
00:06:45,491 --> 00:06:47,201
myself sync with the beat.
172
00:06:47,201 --> 00:06:49,571
It's easier when it's chill.
173
00:06:49,571 --> 00:06:53,021
It just shows you have total
control of what you're doing.
174
00:06:53,021 --> 00:06:55,841
And that was a
struggle because there
175
00:06:55,841 --> 00:06:58,881
was a side of me that wanted to
go (VOCALIZING) da da da da da
176
00:06:58,881 --> 00:07:00,041
da da da da da.
177
00:07:00,041 --> 00:07:02,811
But I had to control the flow.
178
00:07:02,811 --> 00:07:04,651
(VOCALIZING) Always
just like you.
179
00:07:04,651 --> 00:07:05,571
Just like you.
180
00:07:05,571 --> 00:07:10,201
No one is cold to this place.
181
00:07:10,201 --> 00:07:17,561
Just like you and coexist
with coexist with the self.
182
00:07:17,561 --> 00:07:18,661
Where did he stop it at?
183
00:07:18,661 --> 00:07:19,331
Banter.
184
00:07:19,331 --> 00:07:21,881
NAS (ON SPEAKERS): New music,
new content, new programming.
185
00:07:21,881 --> 00:07:22,871
I ran the gambit.
186
00:07:22,871 --> 00:07:25,751
Got my hands in everything
like kids with bad manners.
187
00:07:25,751 --> 00:07:27,601
Save the high school banter.
188
00:07:27,603 --> 00:07:30,893
(VOCALIZING) cut
it out like cancer
189
00:07:30,891 --> 00:07:31,391
Yeah.
190
00:07:31,391 --> 00:07:33,071
Cut it out like cancer.
191
00:07:33,071 --> 00:07:35,441
my jewels dancing.
192
00:07:35,441 --> 00:07:39,201
(VOCALIZING) high school banter.
193
00:07:39,201 --> 00:07:40,671
my jewels dancing.
194
00:07:40,671 --> 00:07:42,051
(VOCALIZING)
195
00:07:42,051 --> 00:07:45,621
You got to cut
it out like cancer.
196
00:07:45,621 --> 00:07:49,191
(VOCALIZING) ain't
got the answer.
197
00:07:49,194 --> 00:07:49,864
I like answer.
198
00:07:52,623 --> 00:07:54,203
(RAPPING) Save the
high school banter.
199
00:07:57,451 --> 00:07:58,621
Like Sway.
200
00:07:58,621 --> 00:08:00,061
Right.
201
00:08:00,061 --> 00:08:00,581
Like Sway.
202
00:08:00,584 --> 00:08:01,504
Sway In The Morning.
203
00:08:01,501 --> 00:08:03,811
(BOTH) You ain't
got the answers.
204
00:08:03,811 --> 00:08:04,351
Yeah.
205
00:08:04,351 --> 00:08:08,501
That's a real collaboration,
him knowing what I'm saying.
206
00:08:08,501 --> 00:08:13,261
He's listening to the lines
and he's throwing things at me
207
00:08:13,261 --> 00:08:15,441
just to keep this
song pushing along.
208
00:08:15,441 --> 00:08:17,251
So you get stuck
sometimes, especially
209
00:08:17,251 --> 00:08:18,301
off the top of the head.
210
00:08:18,301 --> 00:08:18,971
(RAPPING) Kids with bad manners.
211
00:08:18,971 --> 00:08:20,731
Save the high school banter.
212
00:08:20,731 --> 00:08:23,581
Sway In The Morning, you
ain't got the answers.
213
00:08:23,581 --> 00:08:26,491
I hear my calling, I hear
the trumpets blowing.
214
00:08:26,491 --> 00:08:30,251
(VOCALIZING) I hear my calling--
215
00:08:30,251 --> 00:08:31,931
After "I hear my
calling," cut it off.
216
00:08:31,931 --> 00:08:34,511
(RAPPING) New music, new
content, new programming.
217
00:08:34,511 --> 00:08:35,501
I ran the gambit.
218
00:08:35,501 --> 00:08:38,261
Got my hands in everything
like kids with bad manners.
219
00:08:38,261 --> 00:08:40,151
Save the high school banter.
220
00:08:40,151 --> 00:08:43,001
Sway In The Morning, you
ain't got the answers.
221
00:08:43,001 --> 00:08:46,101
I hear my calling--
222
00:08:46,104 --> 00:08:47,064
Hear my calling.
223
00:08:47,061 --> 00:08:49,351
One more time.
224
00:08:49,348 --> 00:08:50,678
(RAPPING) Kids with bad manners.
225
00:08:50,681 --> 00:08:52,421
Save the high school banter.
226
00:08:52,421 --> 00:08:55,271
Sway In The Morning, you
ain't got the answers.
227
00:08:55,271 --> 00:08:56,781
I hear my calling,
228
00:08:56,781 --> 00:08:58,931
(VOCALIZING) I fear
nothing, I fear the morning.
229
00:08:58,931 --> 00:09:01,871
(VOCALIZING) When I'm
performing, I hear my calling.
230
00:09:01,874 --> 00:09:03,794
(VOCALIZING) Nothing
like when I'm performing,
231
00:09:03,791 --> 00:09:04,571
hear my calling.
232
00:09:04,571 --> 00:09:06,221
It's nothing like
when I'm performing.
233
00:09:06,221 --> 00:09:09,911
I hear my calling, heart
pounding out my chest.
234
00:09:09,908 --> 00:09:11,238
(RAPPING) Kids with bad manners.
235
00:09:11,241 --> 00:09:13,011
Save the high school banter.
236
00:09:13,011 --> 00:09:15,861
Sway In The Morning, you
ain't got the answers.
237
00:09:15,861 --> 00:09:18,631
(RAPPING) I hear my calling
heart, pounding out my chest.
238
00:09:18,631 --> 00:09:21,351
Wish I could bring back X.
239
00:09:21,351 --> 00:09:23,961
(RAPPING) I hear my calling
heart, pounding on my chest.
240
00:09:23,961 --> 00:09:25,151
Wish I could bring back X.
241
00:09:25,151 --> 00:09:26,071
--bring back X (VOCALIZING).
242
00:09:26,071 --> 00:09:27,111
You know what I'm saying?
243
00:09:27,113 --> 00:09:29,393
Then you can go to
a different rhyme.
244
00:09:29,391 --> 00:09:32,401
Wish I can bring
that X (VOCALIZING).
245
00:09:32,397 --> 00:09:35,607
Bring back X. May God bless.
246
00:09:35,611 --> 00:09:39,151
(BOTH) Bring
back X. God bless.
247
00:09:39,151 --> 00:09:39,951
That's hard.
248
00:09:39,946 --> 00:09:41,106
All right, cool.
249
00:09:41,101 --> 00:09:42,571
Let's try it at bring back X.
250
00:09:42,571 --> 00:09:45,421
He heard the word I was playing
around and mumbling with.
251
00:09:45,421 --> 00:09:46,921
I didn't want to
say the obvious,
252
00:09:46,921 --> 00:09:49,831
but he'll let me know
sometimes the obvious is cool.
253
00:09:49,831 --> 00:09:51,301
You can say that.
254
00:09:51,301 --> 00:09:54,151
And it's like I could
spend a long time on that
255
00:09:54,151 --> 00:09:55,501
and he knows me by now.
256
00:09:55,501 --> 00:09:58,651
So he's catching me
like, nah, you got it.
257
00:09:58,651 --> 00:09:59,641
Keep going.
258
00:09:59,641 --> 00:10:00,541
And it's fun.
259
00:10:00,541 --> 00:10:02,141
It's fun.
260
00:10:02,141 --> 00:10:05,041
(RAPPING) Wish I could
bring back X. God bless.
261
00:10:05,041 --> 00:10:06,821
Damn what my man said?
262
00:10:06,821 --> 00:10:10,451
Marshawn Lynch he kept saying
that word over and over he
263
00:10:10,451 --> 00:10:12,761
kept saying and hitting them.
264
00:10:12,761 --> 00:10:15,051
It was some funny
shit he was saying.
265
00:10:15,049 --> 00:10:16,089
What he said so I don't--
266
00:10:16,091 --> 00:10:17,721
"I'm just here so
I don't get fined."
267
00:10:17,716 --> 00:10:18,376
Right, right.
268
00:10:18,371 --> 00:10:20,051
I'm just here so I don't--
269
00:10:20,051 --> 00:10:21,241
shit.
270
00:10:21,241 --> 00:10:24,201
(RAPPING) I don't practice, I
don't be remembering the lines.
271
00:10:24,201 --> 00:10:25,711
I'm just here so
I don't get fined.
272
00:10:25,708 --> 00:10:26,288
That's hard.
273
00:10:26,291 --> 00:10:26,911
[LAUGHS]
274
00:10:26,906 --> 00:10:27,536
275
00:10:27,531 --> 00:10:30,031
(RAPPING) I hear my calling,
heart pounding out of my chest.
276
00:10:30,031 --> 00:10:31,601
Wish I could bring back X.
277
00:10:31,601 --> 00:10:33,011
(RAPPING) God bless, see.
278
00:10:33,011 --> 00:10:35,691
I don't practice, I
don't remember my lines.
279
00:10:35,691 --> 00:10:37,781
I'm just here so--
280
00:10:37,781 --> 00:10:40,361
(RAPPING) I hear my calling,
heart pounding out my chest.
281
00:10:40,361 --> 00:10:43,391
Wish I could bring
back X. God bless, see.
282
00:10:43,391 --> 00:10:45,611
I don't practice, I
don't remember my lines.
283
00:10:45,611 --> 00:10:47,551
I'm just here so
I don't get fined.
284
00:10:47,551 --> 00:10:50,021
One more time.
285
00:10:50,021 --> 00:10:52,631
(RAPPING) I hear my calling,
heart pounding out my chest.
286
00:10:52,631 --> 00:10:55,631
Wish I could bring
back X. God bless.
287
00:10:55,631 --> 00:10:57,951
I don't practice, I
don't remember my lines.
288
00:10:57,951 --> 00:10:59,771
I'm just here so
I don't get fined.
289
00:10:59,771 --> 00:11:02,261
What's practice?
290
00:11:02,261 --> 00:11:05,981
Wish I could bring back X.
God bless I don't practice,
291
00:11:05,981 --> 00:11:07,461
I don't remember my lines.
292
00:11:07,461 --> 00:11:09,251
I'm just here so
I don't get fined.
293
00:11:09,251 --> 00:11:11,881
What's practice?
294
00:11:11,881 --> 00:11:14,771
Yo, you had already
said practice, though.
295
00:11:14,771 --> 00:11:16,781
Keep that other practice out.
296
00:11:16,781 --> 00:11:17,231
I'm just here so
I don't get fined.
297
00:11:17,231 --> 00:11:19,481
(RAPPING) I don't practice,
I don't remember my lines.
298
00:11:19,481 --> 00:11:21,461
I'm just here so
I don't get fined.
299
00:11:21,461 --> 00:11:23,561
(VOCALIZING) I appear when
it's supposed to smile.
300
00:11:23,561 --> 00:11:25,481
I appear when it's mostly.
301
00:11:25,481 --> 00:11:27,461
I'm just here so
I don't get fined.
302
00:11:27,461 --> 00:11:28,991
I'm a professional.
303
00:11:28,991 --> 00:11:30,911
I'm like an athlete.
304
00:11:30,911 --> 00:11:33,011
Athletic with the poetics.
305
00:11:33,011 --> 00:11:34,451
Athletic with poetics.
306
00:11:34,451 --> 00:11:35,801
That's hard.
307
00:11:35,801 --> 00:11:37,331
Athletic with poetics.
308
00:11:37,331 --> 00:11:38,511
(VOCALIZING).
309
00:11:38,511 --> 00:11:39,971
Athletic with poetics.
310
00:11:39,971 --> 00:11:41,351
Let me just get those two lines.
311
00:11:41,351 --> 00:11:43,601
(RAPPING) I don't practice,
I don't remember my lines.
312
00:11:43,601 --> 00:11:45,551
I'm just here so
I don't get fined.
313
00:11:45,551 --> 00:11:48,031
(RAPPING) I'm
athletic with poetics.
314
00:11:48,035 --> 00:11:48,995
That's hard.
315
00:11:48,991 --> 00:11:49,741
(RAPPING) I don't practice--
316
00:11:49,741 --> 00:11:52,121
The Marshawn Lynch line, I
don't know where it came from.
317
00:11:52,116 --> 00:11:53,586
It just popped up in my head.
318
00:11:53,581 --> 00:11:55,321
"I'm just here so
I don't get fined"
319
00:11:55,321 --> 00:11:57,451
was one of the
hardest things I ever
320
00:11:57,451 --> 00:11:59,461
heard any professional say.
321
00:11:59,461 --> 00:12:01,441
I didn't even know
if it can work,
322
00:12:01,441 --> 00:12:04,531
I just knew I wanted to
remember it and try it.
323
00:12:04,531 --> 00:12:05,761
And it worked.
324
00:12:05,761 --> 00:12:06,361
(VOCALIZING)
325
00:12:06,361 --> 00:12:08,611
(RAPPING) I don't practice,
I don't remember my lines.
326
00:12:08,611 --> 00:12:10,381
I'm just here so
I don't get fined.
327
00:12:10,381 --> 00:12:13,391
I'm athletic with poetics.
328
00:12:13,391 --> 00:12:15,511
Alpha male with the alphabets.
329
00:12:15,511 --> 00:12:18,131
Alpha male alpha-- these
are alpha male alphabetics.
330
00:12:18,131 --> 00:12:19,261
Yeah.
331
00:12:19,261 --> 00:12:21,581
(RAPPING) I don't practice,
I don't remember my lines.
332
00:12:21,581 --> 00:12:23,431
I'm just here so
I don't get fined.
333
00:12:23,431 --> 00:12:25,081
I'm athletic with poetics.
334
00:12:25,081 --> 00:12:26,941
These are alpha
male alphabetics.
335
00:12:26,941 --> 00:12:29,371
Lobster tail, lots
of (VOCALIZING).
336
00:12:29,371 --> 00:12:30,571
With poetics.
337
00:12:30,571 --> 00:12:32,461
These are alpha
male alphabetics.
338
00:12:32,461 --> 00:12:35,481
Never touched a Rolling Stone
cover but I don't sweat it.
339
00:12:35,484 --> 00:12:36,254
Hard.
340
00:12:36,251 --> 00:12:38,171
(VOCALIZING) Just here
so I don't get fined.
341
00:12:38,168 --> 00:12:39,508
I'm athletic with poetics.
342
00:12:39,511 --> 00:12:42,571
I got more styles and
one for, plus I'm flyer.
343
00:12:42,571 --> 00:12:44,101
I got more styles and more vials
344
00:12:44,101 --> 00:12:45,331
Flows must sound flyer.
345
00:12:45,331 --> 00:12:47,551
(RAPPING) More
styles and more fly--
346
00:12:47,551 --> 00:12:50,311
I got more styles and more
flows, and plus I'm flyer.
347
00:12:50,311 --> 00:12:51,541
348
00:12:51,541 --> 00:12:54,571
(RAPPING) I got more heights
to reach than a (VOCALIZING).
349
00:12:54,571 --> 00:12:57,491
I got more heights to reach--
350
00:12:57,493 --> 00:12:59,463
(VOCALIZING) higher.
351
00:12:59,461 --> 00:13:00,391
And I'm already high.
352
00:13:00,391 --> 00:13:02,081
Rise and reach, yet
I'm already higher.
353
00:13:02,078 --> 00:13:02,908
Let me try that one.
354
00:13:02,911 --> 00:13:05,191
(RAPPING) Imagine another
rapper making me perspire.
355
00:13:05,191 --> 00:13:07,921
I got more styles and more
flows, plus I'm much flyer.
356
00:13:07,921 --> 00:13:10,651
I got more heights to
reach up but-- and I'm--
357
00:13:10,651 --> 00:13:13,081
(RAPPING) Imagine another
rapper making me perspire.
358
00:13:13,081 --> 00:13:15,811
I got more styles and more
flows, plus I'm much flyer.
359
00:13:15,811 --> 00:13:19,781
I got more heights to reach,
yet I'm already higher.
360
00:13:19,776 --> 00:13:22,416
I just need this cannabis
license from Albany higher.
361
00:13:22,411 --> 00:13:24,031
[LAUGHING]
362
00:13:24,031 --> 00:13:26,611
my cannabis license, light up.
363
00:13:26,611 --> 00:13:29,091
Yeah, I like "light up."
364
00:13:29,094 --> 00:13:31,264
(RAPPING) Cannabis lice--
All right let's get it in.
365
00:13:31,261 --> 00:13:33,681
(RAPPING) More styles and more
flows, plus I'm much flyer.
366
00:13:33,678 --> 00:13:36,358
I got more heights to reach,
yet I'm already higher.
367
00:13:36,361 --> 00:13:40,081
When I get my cannabis license
from Albany, we can light up.
368
00:13:40,081 --> 00:13:41,411
I said high up.
369
00:13:41,411 --> 00:13:43,501
But I was thinking about
how high up we were
370
00:13:43,501 --> 00:13:45,221
because the windows behind us.
371
00:13:45,221 --> 00:13:47,251
And I worked in
the studio before
372
00:13:47,251 --> 00:13:49,031
and there's a good
view of the city.
373
00:13:49,034 --> 00:13:50,954
And he was saying something
along those lines.
374
00:13:50,951 --> 00:13:52,891
I don't know why
I thought about--
375
00:13:52,891 --> 00:13:56,521
I guess being in New York
and the cannabis business
376
00:13:56,521 --> 00:13:57,271
is growing.
377
00:13:57,271 --> 00:14:01,681
So I'm like, I need a
cannabis license because I'm
378
00:14:01,681 --> 00:14:02,791
exploring that business.
379
00:14:02,791 --> 00:14:06,151
So again, those raps
are all about my truth.
380
00:14:06,151 --> 00:14:11,551
So what I call it tweaking
is go back with a chisel,
381
00:14:11,551 --> 00:14:13,141
like making a statue.
382
00:14:13,141 --> 00:14:15,301
I might get a different
idea, different thought
383
00:14:15,301 --> 00:14:16,651
for a different line.
384
00:14:16,651 --> 00:14:19,291
Take that line out, change that.
385
00:14:19,291 --> 00:14:20,681
But I like it.
386
00:14:20,678 --> 00:14:21,508
(RAPPING) Big nines.
387
00:14:21,511 --> 00:14:22,801
Old money, new money.
388
00:14:22,801 --> 00:14:24,871
Rap money, tech
money, flex money.
389
00:14:24,871 --> 00:14:25,531
What's next?
390
00:14:25,531 --> 00:14:26,131
You funny.
391
00:14:26,131 --> 00:14:27,131
Me, myself.
392
00:14:27,131 --> 00:14:28,321
I'm the illest alive.
393
00:14:28,321 --> 00:14:31,471
Me off-grid is like seeing
a recession in Dubai.
394
00:14:31,471 --> 00:14:34,141
My daughter is a businesswoman,
I'm so proud of her.
395
00:14:34,141 --> 00:14:37,081
My son he's almost 12 and
he's so knowledgeable.
396
00:14:37,081 --> 00:14:39,661
New music, new content,
new programming.
397
00:14:39,661 --> 00:14:42,121
(RAPPING) I ran the gamut
got my hands in everything
398
00:14:42,121 --> 00:14:43,411
like kids with bad manners.
399
00:14:43,411 --> 00:14:45,331
Save the high school banter.
400
00:14:45,331 --> 00:14:48,121
Sway In The Morning, you
ain't got the answers.
401
00:14:48,121 --> 00:14:50,791
I hear my calling, heart
pounding on my chest.
402
00:14:50,791 --> 00:14:53,761
Wish I could bring
back X. God bless.
403
00:14:53,761 --> 00:14:55,981
I don't practice, I
don't remember my lines.
404
00:14:55,981 --> 00:14:57,901
I'm just here so
I don't get fined.
405
00:14:57,901 --> 00:14:59,551
(RAPPING) I'm
athletic with poetics.
406
00:14:59,551 --> 00:15:01,441
These are alpha male alphabetic.
407
00:15:01,441 --> 00:15:04,141
Never touched a Rolling Stone
cover but I don't sweat it.
408
00:15:04,141 --> 00:15:06,631
Imagine another rapper
making me perspire.
409
00:15:06,631 --> 00:15:09,331
I got more styles and more
flows, plus I'm much flyer.
410
00:15:09,331 --> 00:15:12,031
I got more heights to reach,
yet I'm already higher.
411
00:15:12,031 --> 00:15:15,061
When I get my cannabis license
from Albany, we can light up.
412
00:15:15,061 --> 00:15:16,921
(ECHOING "LIGHT UP")
413
00:15:16,921 --> 00:15:19,471
Sometimes it happens real
fast and you're like, wow,
414
00:15:19,471 --> 00:15:21,751
this came about real crazy.
415
00:15:21,751 --> 00:15:23,941
And other times
it's not done for me
416
00:15:23,941 --> 00:15:27,131
until it's out,
until we put it out.
417
00:15:27,131 --> 00:15:29,491
Thank you for
watching this process
418
00:15:29,491 --> 00:15:32,891
you got a peek of what I do.
419
00:15:32,891 --> 00:15:36,151
Sitting here with hip boy.
420
00:15:36,151 --> 00:15:39,171
This is kind of like how we go.
1
00:00:09,236 --> 00:00:11,666
2
00:00:16,541 --> 00:00:21,281
The words need to taste
like clear fresh water
3
00:00:21,281 --> 00:00:23,681
in your mouth.
4
00:00:23,681 --> 00:00:25,661
You need to be happy
to say these words.
5
00:00:25,661 --> 00:00:27,641
You need to fall
in love with words.
6
00:00:27,641 --> 00:00:31,181
You need to fall in love with
the way you sound and the way
7
00:00:31,181 --> 00:00:35,021
your voice sounds and the way
you sound spitting off words
8
00:00:35,021 --> 00:00:43,581
that express the vigor , express
the angst and the attitude
9
00:00:43,581 --> 00:00:44,081
in you.
10
00:00:44,081 --> 00:00:44,321
[MUSIC - NAS, "IT AIN'T HARD TO
TELL"]
11
00:00:44,321 --> 00:00:46,781
I leave your brain
stimulated, niggas is frozen.
12
00:00:46,781 --> 00:00:49,631
Speak with criminal slang,
began like a violin.
13
00:00:49,631 --> 00:00:52,361
end like Leviathan, it's
deep, well let me try again.
14
00:00:52,361 --> 00:00:54,431
Wisdom be leaking out
my grapefruit, troop.
15
00:00:54,431 --> 00:00:57,251
I dominate break loops, giving
mics men-e-strual cycles.
16
00:00:57,251 --> 00:00:59,801
Street's disciple, I rock
beats that's mega-trifle.
17
00:00:59,801 --> 00:01:02,711
I leave your brain
stimulated, brothers is frozen,
18
00:01:02,711 --> 00:01:06,641
speak with criminal slang
began like a violin, end
19
00:01:06,641 --> 00:01:07,631
like Leviathan.
20
00:01:07,631 --> 00:01:09,611
It's deep, well
let me try again.
21
00:01:09,611 --> 00:01:12,311
Wisdom be leaking out
my grapefruit troop.
22
00:01:12,311 --> 00:01:16,451
I dominate break loops, giving
mics men-e-strual cycles.
23
00:01:16,451 --> 00:01:20,331
Street's disciple, I rock
beats that's mega-trifle.
24
00:01:20,331 --> 00:01:25,121
You need words that
do that for you
25
00:01:25,121 --> 00:01:27,701
so that when you're giving
them the attitude, when you're
26
00:01:27,701 --> 00:01:30,551
saying these words, you're
actually saying words
27
00:01:30,551 --> 00:01:32,711
on top of your own attitude.
28
00:01:32,711 --> 00:01:36,461
The words you're saying are
matched with your attitude
29
00:01:36,461 --> 00:01:38,921
and it's double the explosion.
30
00:01:38,921 --> 00:01:43,721
When you're creating
a song, start
31
00:01:43,721 --> 00:01:47,891
where you feel it's
comfortable for you to start.
32
00:01:47,891 --> 00:01:50,081
I don't always pressure
myself at the top
33
00:01:50,081 --> 00:01:53,781
because then everything I
write will be super intense.
34
00:01:53,781 --> 00:01:58,211
But if you just take the
pressure off and let's
35
00:01:58,211 --> 00:02:01,091
see where it goes, you
know, then you know.
36
00:02:01,091 --> 00:02:03,341
Then you kind of get
your rhythm going.
37
00:02:03,341 --> 00:02:04,441
Make sure you feel good.
38
00:02:04,444 --> 00:02:05,864
When you're saying
it, when you're
39
00:02:05,861 --> 00:02:08,821
listening to yourself say it,
it should feel good to you.
40
00:02:08,821 --> 00:02:08,891
[MUSIC - NAS, "IT AIN'T HARD TO
TELL"]
41
00:02:08,891 --> 00:02:11,021
I leave your brain
stimulated, niggas is frozen.
42
00:02:11,021 --> 00:02:13,871
Speak with criminal slang
begin like a violin,
43
00:02:13,871 --> 00:02:15,251
end like Leviathan.
44
00:02:15,251 --> 00:02:18,941
When I say stuff like
begin like a violin, end
45
00:02:18,941 --> 00:02:23,471
like Leviathan, the
metaphor is I begin sweet
46
00:02:23,471 --> 00:02:26,201
and I end different.
47
00:02:26,201 --> 00:02:34,181
I begin lovely, fluffy, soft,
beautiful, sounds, imagery,
48
00:02:34,181 --> 00:02:37,271
and ends with
uncertainty, mystery.
49
00:02:40,431 --> 00:02:42,651
And it's just a
play on words, words
50
00:02:42,651 --> 00:02:47,421
that rhyme that are not being
used together as a norm.
51
00:02:47,421 --> 00:02:50,941
You can use one word
in more than one way.
52
00:02:50,941 --> 00:02:53,811
It ain't hard to tell, I
say wisdom be leaking out
53
00:02:53,811 --> 00:02:55,311
my grapefruit, troop.
54
00:02:55,311 --> 00:02:56,881
Well, let me try
again, words still
55
00:02:56,881 --> 00:02:58,551
be leaking out my
grapefruit, troop.
56
00:02:58,551 --> 00:03:00,051
That's a little
wordplay there.
57
00:03:00,051 --> 00:03:03,081
My grapefruit, meaning my head.
58
00:03:03,081 --> 00:03:05,781
You know, my grapefruit.
59
00:03:05,781 --> 00:03:08,301
You find different ways
to describe things.
60
00:03:08,301 --> 00:03:14,121
It's how you throw
words around like a pro.
61
00:03:14,121 --> 00:03:17,631
In a way, that makes
your mind go, wow,
62
00:03:17,631 --> 00:03:19,991
that was just beautiful.
63
00:03:26,411 --> 00:03:32,801
When crafting lyrics,
metaphors are important.
64
00:03:32,801 --> 00:03:34,721
Those are like
the brain busters.
65
00:03:34,721 --> 00:03:38,261
When you can come up
with a great metaphor,
66
00:03:38,261 --> 00:03:43,691
that can change everything
in a positive way.
67
00:03:43,691 --> 00:03:47,151
It can really take
you into a career.
68
00:03:47,151 --> 00:03:56,981
And the metaphors have to be
a way of unpacking a story
69
00:03:56,981 --> 00:04:00,971
and in a way that
makes you think, like,
70
00:04:00,971 --> 00:04:06,371
how did this guy just
say compared this one
71
00:04:06,371 --> 00:04:09,671
thing to something I
didn't even see coming?
72
00:04:09,671 --> 00:04:13,481
And it blows your mind.
73
00:04:13,481 --> 00:04:17,591
You want to place your metaphor
at the right time in your raps.
74
00:04:17,591 --> 00:04:19,601
You want to land
with the metaphor.
75
00:04:19,600 --> 00:04:23,050
So once you know it,
you write the setup line
76
00:04:23,051 --> 00:04:24,321
for that metaphor.
77
00:04:24,321 --> 00:04:26,031
So they'll never see it coming.
78
00:04:26,031 --> 00:04:29,591
And when it comes, it
lands, it's explosive.
79
00:04:29,591 --> 00:04:32,411
And then you go from
that to a different style
80
00:04:32,411 --> 00:04:33,761
for the next few bars.
81
00:04:33,761 --> 00:04:35,921
Then, you might want to
bring back a metaphor.
82
00:04:35,921 --> 00:04:38,231
Or you might have
multiple metaphors
83
00:04:38,231 --> 00:04:41,501
that's coming back to back and
that's what everybody's really
84
00:04:41,501 --> 00:04:43,071
going crazy listening to you.
85
00:04:49,781 --> 00:04:54,731
Thinking figuratively
elevates the way songs
86
00:04:54,731 --> 00:05:05,141
go because it's a way that
you use your imagination to--
87
00:05:05,141 --> 00:05:09,701
it's a way to tell a story
in a unconventional way.
88
00:05:09,701 --> 00:05:15,551
It's a way of teasing
your listener.
89
00:05:15,551 --> 00:05:17,291
Give them a little,
bit not too much.
90
00:05:17,291 --> 00:05:19,091
Save it for the
next few lines when
91
00:05:19,091 --> 00:05:20,221
you hit them with the line.
92
00:05:20,216 --> 00:05:21,846
[MUSIC - NAS, "IT AIN'T HARD TO
TELL"]
93
00:05:21,841 --> 00:05:24,431
I drink Moët with Medusa,
give her shotguns in hell,
94
00:05:24,431 --> 00:05:26,621
from the spliff that
I lift and inhale.
95
00:05:26,621 --> 00:05:27,881
It ain't hard to tell.
96
00:05:31,091 --> 00:05:35,501
I drink Moët with Medusa,
give her shotguns in hell from
97
00:05:35,501 --> 00:05:37,751
the spliff that I
lift and inhale.
98
00:05:37,751 --> 00:05:39,371
It ain't hard to tell.
99
00:05:39,371 --> 00:05:44,891
Now, when I'm saying
I give her shotguns,
100
00:05:44,891 --> 00:05:52,651
that's when you smoke the
blunt and you blow it through
101
00:05:52,651 --> 00:05:57,431
and the next person inhales it
because your faces are close.
102
00:05:57,428 --> 00:05:59,008
You're not supposed
to look at Medusa,
103
00:05:59,011 --> 00:06:01,651
but being this close to her
that you're not even worried.
104
00:06:01,651 --> 00:06:03,361
You're smoking a blunt and
you're sharing it with her.
105
00:06:03,361 --> 00:06:04,951
You're blowing it out
and she's inhaling it
106
00:06:04,951 --> 00:06:05,941
right from your mouth.
107
00:06:05,941 --> 00:06:07,391
That's a shotgun.
108
00:06:07,388 --> 00:06:09,718
And we're doing this in hell
because where else could we
109
00:06:09,721 --> 00:06:11,881
be because that's where
Medusa is from, right?
110
00:06:15,081 --> 00:06:17,241
But I'm not staying
there, she is.
111
00:06:17,241 --> 00:06:20,301
And it's only from-- this
is coming from the spliff
112
00:06:20,301 --> 00:06:22,611
that I lift to inhale.
113
00:06:22,611 --> 00:06:24,831
So it's like hell and inhale.
114
00:06:24,831 --> 00:06:28,381
You using hell twice, but
it's two different ways.
115
00:06:28,381 --> 00:06:29,361
It's not hell.
116
00:06:29,361 --> 00:06:32,091
It's that's hell,
then it's inhale
117
00:06:32,091 --> 00:06:36,011
because I'm talking
about the weed.
118
00:06:36,011 --> 00:06:38,891
You wouldn't think that I
would end a rhyme like that,
119
00:06:38,891 --> 00:06:41,861
but it was just to show
you how crazy I can get,
120
00:06:41,861 --> 00:06:45,221
even as the verse is
ending, the last line,
121
00:06:45,221 --> 00:06:48,671
to remind the listener, you're
on a journey with a wild one.
122
00:06:48,666 --> 00:06:50,296
[MUSIC - NAS, "IT AIN'T HARD TO
TELL"]
123
00:06:50,291 --> 00:06:52,541
I drink Moët with Medusa,
give her shotguns in hell,
124
00:06:52,541 --> 00:06:54,491
from the spliff that
I lift and inhale.
125
00:06:54,491 --> 00:06:56,001
It ain't hard to tell.
126
00:06:56,001 --> 00:07:00,101
Rap brings all
things together.
127
00:07:00,101 --> 00:07:01,751
What's the newest movie?
128
00:07:01,751 --> 00:07:03,371
What's the best movie?
129
00:07:03,371 --> 00:07:06,041
What's the best movie
you've seen in a long time?
130
00:07:06,041 --> 00:07:09,371
What's the best this
or that or what's
131
00:07:09,371 --> 00:07:11,251
the scariest this or
what's the hardest that?
132
00:07:11,246 --> 00:07:12,876
[MUSIC - NAS, "IT AIN'T HARD TO
TELL"]
133
00:07:12,871 --> 00:07:15,011
And groove even smoother
than moves by Villanova.
134
00:07:15,011 --> 00:07:16,061
you're still a soldier.
135
00:07:16,061 --> 00:07:18,071
I'm like Sly Stone in Cobra.
136
00:07:18,071 --> 00:07:21,611
And groove even smoother
than moves by Villanova.
137
00:07:21,611 --> 00:07:23,351
you're still a soldier.
138
00:07:23,351 --> 00:07:26,591
I'm like Sly Stone
in Cobra, packing
139
00:07:26,591 --> 00:07:28,571
like a Rasta in the weed spot.
140
00:07:28,571 --> 00:07:32,291
So smoother than moves by
Villanova, college basketball
141
00:07:32,291 --> 00:07:33,051
team.
142
00:07:33,051 --> 00:07:35,261
I'm like Sly Stone in Cobra.
143
00:07:35,261 --> 00:07:36,431
That was a mistake.
144
00:07:36,431 --> 00:07:38,411
I was trying to say
Sylvester Stallone
145
00:07:38,411 --> 00:07:40,781
but I winded up talking
about the musician.
146
00:07:40,781 --> 00:07:47,471
And Sylvester Stallone, I said
Stone instead of Stallone.
147
00:07:47,471 --> 00:07:50,621
And in some off
way, it still got
148
00:07:50,621 --> 00:07:54,021
through the people because of
the mention of the movie Cobra.
149
00:07:54,021 --> 00:07:56,231
At the time, Cobra was hard.
150
00:07:56,231 --> 00:07:59,021
It like sums up, what's
the current events?
151
00:07:59,021 --> 00:08:01,321
The current events
are in this verse.
152
00:08:08,121 --> 00:08:13,131
I come up with my analogies like
just the things I think about.
153
00:08:13,131 --> 00:08:15,831
I want to lay it out
for you real nice.
154
00:08:15,831 --> 00:08:19,701
Nas is like Earth, Wind,
and Fire, rims and tires,
155
00:08:19,701 --> 00:08:23,751
bulletproof glass inside
is the realest driver.
156
00:08:23,751 --> 00:08:27,051
I'm just talking about
myself and this car.
157
00:08:27,051 --> 00:08:31,011
And I'm just making
earth, wind, and fire rap.
158
00:08:31,011 --> 00:08:34,431
Earth, Wind, and Fire being one
of my favorite musical groups.
159
00:08:34,430 --> 00:08:36,620
You kind of have that
double thing going there.
160
00:08:36,621 --> 00:08:39,471
I'm like, Nas is like
earth, wind, and fire.
161
00:08:39,471 --> 00:08:43,251
And I'm like those actual
elements, earth, wind, and fire
162
00:08:43,251 --> 00:08:45,291
in my own way.
163
00:08:45,291 --> 00:08:48,051
Rims and tires-- you
know, at that time,
164
00:08:48,051 --> 00:08:51,051
rims and tires was hot.
165
00:08:51,051 --> 00:08:53,721
You got to throw that in there,
whether it's slang people are
166
00:08:53,721 --> 00:08:58,611
using at the time, whatever
brands are popular at the time,
167
00:08:58,611 --> 00:09:02,031
you throw that in there to keep
the people's attention span
168
00:09:02,031 --> 00:09:05,841
and to stay hip, alert,
and current with what's
169
00:09:05,841 --> 00:09:07,081
happening in the world.
170
00:09:07,081 --> 00:09:11,091
So it's important to you know
drop those candies in there
171
00:09:11,091 --> 00:09:13,251
so that people, it
catches their ear.
172
00:09:13,251 --> 00:09:15,621
Inside is the realest
driver, you're
173
00:09:15,624 --> 00:09:16,794
just talking about yourself.
174
00:09:16,791 --> 00:09:20,391
Bulletproof glass-- you
know, that means life is lit
175
00:09:20,391 --> 00:09:23,631
and I need bulletproof glass.
176
00:09:23,631 --> 00:09:24,651
I'm that kind of guy.
177
00:09:24,651 --> 00:09:25,611
It's presidential.
178
00:09:25,611 --> 00:09:26,511
It's diplomatic.
179
00:09:26,511 --> 00:09:30,011
It's big time.
180
00:09:30,009 --> 00:09:31,179
You're painting the picture.
181
00:09:37,631 --> 00:09:42,251
I use slang to speak
directly to the audience that
182
00:09:42,251 --> 00:09:44,411
created hip hop,
the audience that
183
00:09:44,411 --> 00:09:48,401
loves hip hop, the audience
that's voiceless so that they
184
00:09:48,401 --> 00:09:49,761
know I'm there for them.
185
00:09:49,761 --> 00:09:52,301
They know I got their
interests at heart because what
186
00:09:52,301 --> 00:09:53,771
affects them affects me.
187
00:09:53,771 --> 00:09:57,641
So I'm speaking to
them in our language.
188
00:09:57,641 --> 00:09:59,021
That's very important.
189
00:09:59,021 --> 00:10:02,971
The power of slang is is
the way we communicate.
190
00:10:02,971 --> 00:10:08,951
It says what needs to be
said in the coolest way.
191
00:10:08,951 --> 00:10:12,341
It's making up a code
word for certain things.
192
00:10:12,341 --> 00:10:14,351
And slang always changes.
193
00:10:14,351 --> 00:10:17,051
There's a few words that
still around from the '80s.
194
00:10:17,051 --> 00:10:25,551
People used to say that's fresh.
195
00:10:25,551 --> 00:10:28,761
Fresh was a word
we said years ago.
196
00:10:28,761 --> 00:10:31,101
Everything was fresh.
197
00:10:31,101 --> 00:10:35,121
That turned to dope, ill, lit.
198
00:10:35,121 --> 00:10:38,901
Slang is always changing
with each generation
199
00:10:38,901 --> 00:10:44,211
or with each new
shift in the things
200
00:10:44,211 --> 00:10:47,451
that people are interested in,
the way we talk about things.
201
00:10:47,451 --> 00:10:51,281
When you put it in
your music that you're
202
00:10:51,281 --> 00:10:53,501
speaking the right language
to the right people,
203
00:10:53,501 --> 00:10:55,901
it feels like it's just
you and that person.
204
00:10:55,901 --> 00:10:58,751
It's the language of the
people and it's the way
205
00:10:58,751 --> 00:11:00,191
you connect on the real side.
206
00:11:06,681 --> 00:11:09,111
Sometimes, flaws make
things better in the song.
207
00:11:09,111 --> 00:11:11,471
Sometimes, flaws
mess up the song.
208
00:11:14,241 --> 00:11:18,321
I like to lean toward
the first part,
209
00:11:18,321 --> 00:11:22,371
like, flaws can make things
like its own unique design.
210
00:11:22,371 --> 00:11:24,231
It changes it from--
211
00:11:24,231 --> 00:11:28,611
its the imperfections of it that
makes you love it even more.
212
00:11:28,611 --> 00:11:31,911
It makes you relate to
the artist in a way,
213
00:11:31,911 --> 00:11:34,961
like it humanizes the artist.
214
00:11:34,956 --> 00:11:37,286
It ain't hard to tell it has
a lot of mistakes in there.
215
00:11:37,289 --> 00:11:38,869
[MUSIC - NAS, IT AIN'T HARD TO
TELL"]
216
00:11:38,873 --> 00:11:41,303
So analyze me, surprise
me, but can't magnetize me.
217
00:11:41,301 --> 00:11:44,031
Scanning while you're
planning ways to sabotage me.
218
00:11:44,031 --> 00:11:47,241
Analyze me, surprise
me, can't magnetize me.
219
00:11:47,241 --> 00:11:48,801
That was a play on the word.
220
00:11:48,801 --> 00:11:50,751
I was saying magnetize.
221
00:11:50,751 --> 00:11:56,151
You can't magnetize me,
pull me in, control me,
222
00:11:56,151 --> 00:11:57,411
get my attention.
223
00:12:00,051 --> 00:12:01,761
I'm not even fazed by you.
224
00:12:01,761 --> 00:12:05,571
But it was a street
way of saying magmetize
225
00:12:05,571 --> 00:12:10,461
because I heard Rakim say
magnetized on the mixing.
226
00:12:10,461 --> 00:12:16,251
And sometimes, to me, it was
like he was saying magmetized.
227
00:12:16,251 --> 00:12:20,721
So I never changed
it because I thought
228
00:12:20,721 --> 00:12:29,031
it had that old feeling when
I said it and people got it.
229
00:12:29,031 --> 00:12:34,341
Magnetized from Rakim
became magmetized.
230
00:12:34,341 --> 00:12:37,761
When writing, never be afraid
to make mistake or flaws.
231
00:12:37,761 --> 00:12:38,961
That's going to happen.
232
00:12:38,961 --> 00:12:43,041
Anybody that just writes perfect
all the time, it's not human.
233
00:12:43,041 --> 00:12:47,321
Most things you hear are
songs that took a lot of work.
234
00:12:47,324 --> 00:12:48,744
By the time you
hear it, you don't
235
00:12:48,741 --> 00:12:52,221
realize the work that was put
into most most of the songs
236
00:12:52,221 --> 00:12:53,631
you hear.
237
00:12:53,631 --> 00:12:54,951
There was a lot of flaws.
238
00:12:54,951 --> 00:12:57,291
There was a lot of
mistakes before the song
239
00:12:57,291 --> 00:13:01,101
became perfect and
ready for your ears so
240
00:13:01,101 --> 00:13:03,671
don't be afraid of that at all.
1
00:00:08,859 --> 00:00:12,299
2
00:00:16,231 --> 00:00:22,291
I came up with the song
Rewind as sort of a punishment
3
00:00:22,291 --> 00:00:26,221
to myself because I didn't
feel creative that day.
4
00:00:26,221 --> 00:00:28,921
It's funny, I didn't know--
5
00:00:28,921 --> 00:00:31,451
I didn't know what to
write about that day.
6
00:00:31,451 --> 00:00:32,551
I'm in the studio.
7
00:00:32,551 --> 00:00:34,141
We're in Long Island.
8
00:00:34,141 --> 00:00:35,431
I'm with Large Professor.
9
00:00:35,431 --> 00:00:36,781
He's working on tracks.
10
00:00:36,781 --> 00:00:39,241
And he plays something I liked.
11
00:00:39,241 --> 00:00:43,921
The original T La Rock
It's Yours drums, I loved.
12
00:00:43,921 --> 00:00:45,931
So we were listening
to that song
13
00:00:45,931 --> 00:00:49,351
and he just chopped it up
and made it into a beat.
14
00:00:49,351 --> 00:00:52,471
And I felt like it
was getting late
15
00:00:52,471 --> 00:00:56,551
and I wanted to get
home soon and chill.
16
00:00:56,551 --> 00:00:59,701
So I said, I need something
because I couldn't come up
17
00:00:59,701 --> 00:01:01,141
with anything good today.
18
00:01:01,141 --> 00:01:04,171
I'm just going to make a
story that starts at the end
19
00:01:04,171 --> 00:01:05,641
and make it go backwards.
20
00:01:05,641 --> 00:01:08,301
[HIP HOP MUSIC PLAYING]
21
00:01:08,801 --> 00:01:13,031
Listen up, gangsters and
shorties with their hair done.
22
00:01:13,031 --> 00:01:14,651
Pull up a chair, son.
23
00:01:14,651 --> 00:01:17,591
Put it in the air, son,
dog, whatever they call you.
24
00:01:17,591 --> 00:01:18,731
God, listen.
25
00:01:18,731 --> 00:01:20,291
I spit a story backwards.
26
00:01:20,291 --> 00:01:21,701
It starts at the ending.
27
00:01:21,701 --> 00:01:23,711
The bullet goes back in the gun.
28
00:01:23,711 --> 00:01:26,861
The bullet holes close on
the chest of its brother.
29
00:01:26,861 --> 00:01:28,451
We're back to square one.
30
00:01:28,451 --> 00:01:29,411
Scream and shoot.
31
00:01:29,411 --> 00:01:30,401
Don't, please.
32
00:01:30,401 --> 00:01:32,501
He put his fifth
back on his hip.
33
00:01:32,501 --> 00:01:34,781
It's like a VCR
rewinding the clip.
34
00:01:34,781 --> 00:01:35,861
He put his hand--
35
00:01:35,861 --> 00:01:37,421
something like that.
36
00:01:37,421 --> 00:01:39,371
If it's going to go
backwards, then everything
37
00:01:39,371 --> 00:01:40,301
has to go backwards.
38
00:01:40,301 --> 00:01:45,101
Not just the story but the words
coming out these people mouths.
39
00:01:45,101 --> 00:01:47,171
So you just say the
words backwards just
40
00:01:47,171 --> 00:01:49,961
to really keep the
whole thing tight.
41
00:01:49,961 --> 00:01:51,581
It was one of the
fastest songs I ever
42
00:01:51,581 --> 00:01:55,331
wrote because I wasn't trying.
43
00:01:55,331 --> 00:01:57,221
I wasn't trying hard.
44
00:01:57,221 --> 00:02:00,221
The next day, we heard it
and we said, it's a keeper.
45
00:02:00,221 --> 00:02:01,151
It fits.
46
00:02:01,151 --> 00:02:02,681
It's right.
47
00:02:02,681 --> 00:02:08,381
And that became one of my most
talked-about songs because I
48
00:02:08,381 --> 00:02:09,701
couldn't figure out--
49
00:02:09,701 --> 00:02:12,941
I couldn't find a song that
I wanted to write that day.
50
00:02:12,941 --> 00:02:17,291
So I didn't want to go
home empty-handed so I made
51
00:02:17,291 --> 00:02:18,701
a simple song going backwards.
52
00:02:18,701 --> 00:02:21,611
(RAPPING) Listen up gangsters
and honies with your hair done.
53
00:02:21,611 --> 00:02:24,431
Pull up a chair, honey, and
put it in the air, son, dog,
54
00:02:24,431 --> 00:02:25,391
whatever they call you.
55
00:02:25,391 --> 00:02:26,291
God, just listen.
56
00:02:26,291 --> 00:02:28,751
I spit a story backwards,
it starts at the ending.
57
00:02:28,751 --> 00:02:30,271
The bullet goes back in the gun.
58
00:02:30,271 --> 00:02:32,271
The bullet holes close
in the chest of a nigger.
59
00:02:32,271 --> 00:02:33,471
Now he back to square one.
60
00:02:33,473 --> 00:02:34,183
Scream and shoot.
61
00:02:34,181 --> 00:02:34,961
Don't, please.
62
00:02:34,961 --> 00:02:36,521
I put my fifth back on my hip.
63
00:02:36,521 --> 00:02:38,441
It's like a VCR
rewinding the hit.
64
00:02:38,441 --> 00:02:41,831
As a writer, I think
you should give yourself
65
00:02:41,831 --> 00:02:45,011
writing challenges
like I did with Rewind.
66
00:02:45,011 --> 00:02:45,821
Pick a topic.
67
00:02:45,821 --> 00:02:51,801
Pick something that no one's
done, something that is simple.
68
00:02:51,801 --> 00:02:54,191
But it's up to you
to make it good.
69
00:02:54,191 --> 00:02:56,621
Any idea, and you make it good.
70
00:02:56,621 --> 00:03:00,641
Make sure you put that much into
it so that it's descriptive,
71
00:03:00,641 --> 00:03:06,281
it's good, it's on beat, and
you say things and do things
72
00:03:06,281 --> 00:03:07,631
that no one's done.
73
00:03:07,631 --> 00:03:09,131
The world is your oyster.
74
00:03:09,131 --> 00:03:11,891
And you have your
paintbrush, which
75
00:03:11,891 --> 00:03:15,221
is your pen or your
phone or your computer
76
00:03:15,221 --> 00:03:16,811
or whatever you write on.
77
00:03:16,811 --> 00:03:20,141
And you can do whatever
you want there.
78
00:03:20,141 --> 00:03:21,731
It's your world.
79
00:03:21,731 --> 00:03:23,171
There are no rules.
80
00:03:23,171 --> 00:03:27,581
Eminem's song Stan, where
he talks about a fan,
81
00:03:27,581 --> 00:03:28,511
it doesn't happen.
82
00:03:28,511 --> 00:03:30,851
That's not something
that happens in rap.
83
00:03:30,851 --> 00:03:34,781
And on top of that,
it's a tragic ending.
84
00:03:34,781 --> 00:03:36,581
It's like a movie.
85
00:03:36,581 --> 00:03:38,031
You get to know Stan.
86
00:03:38,031 --> 00:03:40,691
You see where his
thoughts are twisted.
87
00:03:40,691 --> 00:03:43,691
You think about Eminem's safety.
88
00:03:43,691 --> 00:03:44,801
That's just one way.
89
00:03:44,801 --> 00:03:50,691
That's one great writer that was
able to do something different,
90
00:03:50,691 --> 00:03:53,861
was able to take his
imagination and take something
91
00:03:53,861 --> 00:03:58,391
as simple as a fan and
making a movie out of it.
92
00:03:58,391 --> 00:04:00,311
You have that ability.
93
00:04:00,311 --> 00:04:02,351
You are the gold.
94
00:04:02,351 --> 00:04:03,941
You are the treasure.
95
00:04:03,941 --> 00:04:07,301
You are the dream maker.
96
00:04:07,301 --> 00:04:10,451
You are the one that
can change your reality
97
00:04:10,451 --> 00:04:17,051
and uplift the art of
rhyming by you being brave
98
00:04:17,050 --> 00:04:20,470
and bold enough or daring
enough to try to do something
99
00:04:20,471 --> 00:04:22,711
that hasn't been done.
1
00:00:09,255 --> 00:00:11,685
2
00:00:16,551 --> 00:00:19,731
It's important that people
know the evolution and origins
3
00:00:19,731 --> 00:00:24,411
of hip-hop because it's the
most exciting thing ever.
4
00:00:24,411 --> 00:00:29,361
And you're robbing yourself
of a great education
5
00:00:29,361 --> 00:00:34,491
or a great treat to know how
it started, where it started,
6
00:00:34,491 --> 00:00:38,481
who started it, how it evolved,
or how did these labels form--
7
00:00:38,481 --> 00:00:41,031
Def Jam Records, all
of these labels--
8
00:00:41,031 --> 00:00:44,151
Cold Chilling Records--
all of these great records,
9
00:00:44,151 --> 00:00:46,281
all of these
production techniques
10
00:00:46,281 --> 00:00:48,381
that were started back then.
11
00:00:48,381 --> 00:00:53,301
I like to watch stuff on BB
King, Muddy Waters, Marvin
12
00:00:53,301 --> 00:01:03,381
Gaye, Al Green, Elton John,
Queen, Elvis, Sinatra.
13
00:01:03,381 --> 00:01:06,801
I want to know about these
guys and they're not even rap.
14
00:01:06,801 --> 00:01:13,341
So it's cool that now we
can go back almost 50 years
15
00:01:13,341 --> 00:01:15,591
and trace where--
16
00:01:15,591 --> 00:01:17,901
how this thing got to
where it is today and then
17
00:01:17,901 --> 00:01:18,981
you can learn from them.
18
00:01:18,981 --> 00:01:22,311
You can learn from the pioneers
and it could help you today.
19
00:01:22,311 --> 00:01:24,801
You know, when you go back
and listen to those artists
20
00:01:24,801 --> 00:01:28,191
I named, you're going back,
listening to musical geniuses.
21
00:01:28,191 --> 00:01:31,281
Not to take away from
us today, but these guys
22
00:01:31,281 --> 00:01:32,451
wrote original music.
23
00:01:32,451 --> 00:01:33,561
They didn't sample.
24
00:01:33,561 --> 00:01:36,301
They may have been
inspired by other tunes
25
00:01:36,296 --> 00:01:37,676
and did their own
versions of it.
26
00:01:37,671 --> 00:01:39,501
That was their way
of sampling artists.
27
00:01:39,501 --> 00:01:43,731
They would hear something-- a
blues song would inspire a rock
28
00:01:43,731 --> 00:01:47,181
song and a rock song
would inspire a R&B song.
29
00:01:47,181 --> 00:01:50,091
And then Queen, "We Will
Rock You", that's a rap song.
30
00:01:50,091 --> 00:01:51,291
He was rapping.
31
00:01:51,291 --> 00:01:53,721
So that's one of the first
rap songs ever heard.
32
00:01:53,721 --> 00:01:58,071
That got played on
the stations that
33
00:01:58,071 --> 00:02:02,841
played black music because
it was that feeling,
34
00:02:02,841 --> 00:02:06,411
it felt like hip hop,
and it was hip hop.
35
00:02:06,411 --> 00:02:10,881
So these guys were geniuses,
guitarists, pianists,
36
00:02:10,881 --> 00:02:13,701
drummers--
37
00:02:13,701 --> 00:02:17,771
these are the guys we sample
but they made that stuff
38
00:02:17,771 --> 00:02:22,851
from themselves from scratch,
like, that's missing today.
39
00:02:22,851 --> 00:02:26,151
So we're going
back to a lost art
40
00:02:26,151 --> 00:02:28,471
when we go back and
listen to these artists.
41
00:02:28,471 --> 00:02:30,291
One of the most
defining moments for me,
42
00:02:30,291 --> 00:02:34,071
I was watching the movies
"Wild Style" and "Beat Street".
43
00:02:34,071 --> 00:02:36,171
First off, they were
no hip hop movies
44
00:02:36,171 --> 00:02:39,771
so these were like the
only hip hop movies we got
45
00:02:39,771 --> 00:02:44,121
and these guys documented a
time period we knew that there
46
00:02:44,121 --> 00:02:45,651
was no limits for it.
47
00:02:45,651 --> 00:02:48,871
We knew that you didn't just
have to listen to hip hop,
48
00:02:48,871 --> 00:02:51,531
you could watch a
story about hip hop.
49
00:02:51,531 --> 00:02:54,111
Not just a story
about hip hop, a movie
50
00:02:54,111 --> 00:02:55,851
starring hip hop artists.
51
00:02:55,851 --> 00:02:58,731
"Crush Groove" with
Run DMC and Fat Boys,
52
00:02:58,731 --> 00:03:02,691
another big defining moment
because it took hip hop just
53
00:03:02,691 --> 00:03:06,351
off the radio and the mix
shows and the concerts.
54
00:03:06,351 --> 00:03:08,991
It took it to the main
stage, the world stage.
55
00:03:08,991 --> 00:03:12,201
In the '80s, the artists
that I saw coming up
56
00:03:12,201 --> 00:03:14,271
were just some of
the most profound,
57
00:03:14,271 --> 00:03:18,831
incredible sounding
artists I ever heard.
58
00:03:18,831 --> 00:03:23,211
I go back to Melle Mel from
the Furious Five, LL Cool J
59
00:03:23,211 --> 00:03:26,991
when he came on the scene,
Public Enemy just taking
60
00:03:26,991 --> 00:03:31,891
on social issues like no other
music group in the world,
61
00:03:31,891 --> 00:03:33,471
especially at that time.
62
00:03:33,471 --> 00:03:37,551
After you see what Rakim
did, what Kool Moe Dee did,
63
00:03:37,551 --> 00:03:41,141
what Kool G Rap did,
what Cool J did,
64
00:03:41,141 --> 00:03:43,551
you're trying to find
what they didn't do.
65
00:03:43,551 --> 00:03:45,591
And I was looking for
what they didn't do.
66
00:03:45,591 --> 00:03:49,071
I was developing my style
while listening to them.
67
00:03:49,071 --> 00:03:53,961
At some point, I had to find a
pocket that they left for me.
68
00:03:53,961 --> 00:03:55,691
So I had to find my own pocket.
69
00:04:01,941 --> 00:04:07,761
As the '90s approached,
it was guys like myself,
70
00:04:07,761 --> 00:04:11,781
B.I.G, and a host of
others who kind of grabbed
71
00:04:11,781 --> 00:04:14,601
the baton from those
'80s guys and we
72
00:04:14,601 --> 00:04:18,321
wanted to kick the doors
open as they were closing
73
00:04:18,321 --> 00:04:21,291
and kick them open so that
they'd never close again.
74
00:04:21,290 --> 00:04:26,180
And it was our duty to see it
through that this thing that
75
00:04:26,181 --> 00:04:31,341
was built by these pioneers
stays and gets bigger and gets
76
00:04:31,341 --> 00:04:32,941
the respect it deserves.
77
00:04:32,941 --> 00:04:34,401
We wanted more.
78
00:04:34,401 --> 00:04:38,631
We didn't just want
to ask for Yo MTV Raps
79
00:04:38,631 --> 00:04:40,461
to please play our videos.
80
00:04:40,461 --> 00:04:45,951
People wanted to see the hip
hop tradition go from the '80s
81
00:04:45,951 --> 00:04:46,611
into '90s.
82
00:04:46,611 --> 00:04:50,391
They wanted to see it because
there was a lot of new voices.
83
00:04:50,391 --> 00:04:54,921
Ice Cube is '80s but, you know,
these voices come from places
84
00:04:54,921 --> 00:04:55,731
we never heard of--
85
00:04:55,731 --> 00:04:56,881
Compton.
86
00:04:56,881 --> 00:04:59,181
And this thing was
like at such a rate,
87
00:04:59,181 --> 00:05:02,151
there were records that
with too many curses,
88
00:05:02,151 --> 00:05:05,391
the language wasn't
allowed on radio.
89
00:05:05,391 --> 00:05:12,301
So that left an opening
for more artists to say,
90
00:05:12,301 --> 00:05:15,741
OK, they're not allowing
us on the radio.
91
00:05:15,741 --> 00:05:18,231
Maybe we put a
little R&B in there.
92
00:05:18,231 --> 00:05:22,371
Maybe if we take a record
that used to be a hit
93
00:05:22,371 --> 00:05:25,251
and flip it with rap on it.
94
00:05:25,251 --> 00:05:26,901
These were ways to
get on the radio.
95
00:05:26,901 --> 00:05:30,711
We worked hard until the
game changed in our favor.
96
00:05:30,711 --> 00:05:31,671
It was a lot of work.
97
00:05:37,961 --> 00:05:40,541
Two artists that shaped
hip hop, in my opinion,
98
00:05:40,541 --> 00:05:42,821
is B.I.G and Tupac.
99
00:05:42,821 --> 00:05:47,261
B.I.G not only was his style,
his voice, the pictures he
100
00:05:47,261 --> 00:05:50,471
was painting, not
only were they great,
101
00:05:50,471 --> 00:05:52,451
but he changed
the fashion world.
102
00:05:52,451 --> 00:05:56,951
He made Versace a household
name in the hood along with DKNY
103
00:05:56,951 --> 00:06:03,291
and a lot of different
high living things
104
00:06:03,291 --> 00:06:06,111
that the hood guys
didn't care about.
105
00:06:06,111 --> 00:06:08,331
Tupac introduced
tattoos to hip hop.
106
00:06:08,331 --> 00:06:11,571
Today, tattoos are normal
but before Tupac, they
107
00:06:11,571 --> 00:06:12,681
didn't exist at all.
108
00:06:12,681 --> 00:06:14,781
It wasn't even a cool
young Black thing
109
00:06:14,781 --> 00:06:17,841
to have many
tattoos until Tupac.
110
00:06:17,841 --> 00:06:23,241
Tupac rapped about the
struggles in America
111
00:06:23,241 --> 00:06:28,971
and he was somewhat
revolutionary.
112
00:06:28,971 --> 00:06:33,591
And rap music, we
never saw that--
113
00:06:33,591 --> 00:06:36,291
I don't think in all music
we've seen anything like that.
114
00:06:36,291 --> 00:06:39,261
We saw two great
artists on their way
115
00:06:39,261 --> 00:06:45,511
up to being the biggest
artists in the world be killed
116
00:06:45,511 --> 00:06:47,221
and these are kids--
117
00:06:47,221 --> 00:06:50,881
basically, still kids,
you know, early 20s.
118
00:06:50,881 --> 00:06:56,311
And killed over the East
Coast West Coast thing.
119
00:06:56,311 --> 00:06:58,411
There's other things
in the middle of it,
120
00:06:58,411 --> 00:07:01,081
other reasons it
happened, but it
121
00:07:01,081 --> 00:07:05,071
was the energy behind the
East Coast West Coast beef
122
00:07:05,071 --> 00:07:08,161
that put both artists
on such high alert
123
00:07:08,161 --> 00:07:10,981
and made their worlds close in.
124
00:07:10,981 --> 00:07:14,521
I saw Tupac a couple of
days before he was shot.
125
00:07:14,521 --> 00:07:18,301
I was supposed to
meet him in Vegas.
126
00:07:18,301 --> 00:07:23,221
He was in the hospital
by the time I got there.
127
00:07:23,221 --> 00:07:26,161
Biggie-- supposed to
meet him that night.
128
00:07:26,161 --> 00:07:31,561
We were supposed to talk
because a lot of time
129
00:07:31,561 --> 00:07:35,191
had escaped us when we
should have been talking,
130
00:07:35,191 --> 00:07:38,281
so we made up a time to talk.
131
00:07:38,281 --> 00:07:42,551
So it affected me in a
major way, to say the least.
132
00:07:42,549 --> 00:07:43,589
[MUSIC - NAS, "ONE LOVE"]
133
00:07:43,591 --> 00:07:46,501
What up kid, I know shit
is rough doing your bid.
134
00:07:46,501 --> 00:07:49,021
When the cops came, you
should've slid to my crib.
135
00:07:49,021 --> 00:07:51,001
Fuck it black, no
time for looking back.
136
00:07:51,001 --> 00:07:52,891
I think Illmatic
was a defining moment
137
00:07:52,891 --> 00:07:59,731
because it was putting a light
on the essence of hip hop.
138
00:07:59,731 --> 00:08:04,231
My love for the music
made the album sort
139
00:08:04,231 --> 00:08:08,071
of like a recharge for hip hop.
140
00:08:08,071 --> 00:08:11,971
I paid homage to the styles that
came before me, the people that
141
00:08:11,971 --> 00:08:15,541
came before me, always
kept that alive, always
142
00:08:15,541 --> 00:08:17,551
kept that in my walk.
143
00:08:17,551 --> 00:08:19,981
I always spoke
highly of the guys
144
00:08:19,981 --> 00:08:24,841
that inspired me to be here
and Illmatic shed light on--
145
00:08:24,841 --> 00:08:29,701
just the name itself,
Illmatic, shed light on a time
146
00:08:29,701 --> 00:08:33,031
before that that
present time we were in.
147
00:08:33,031 --> 00:08:37,921
The importance of hip hop was
pieced throughout the album,
148
00:08:37,921 --> 00:08:40,081
whether it was a scratch,
whether it was something
149
00:08:40,080 --> 00:08:44,040
I said, whether it was a
breakbeat that was sampled,
150
00:08:44,041 --> 00:08:45,181
it was all in there.
151
00:08:45,181 --> 00:08:53,041
And then lyrically, it
was put together like all
152
00:08:53,041 --> 00:08:55,111
that mattered to me was lyrics.
153
00:08:55,111 --> 00:09:02,011
And there's a lot of people that
care about lyrics so, you know,
154
00:09:02,011 --> 00:09:04,321
I could say that's
probably what it was.
155
00:09:04,321 --> 00:09:08,641
It was like that album was
homage to the ones before me
156
00:09:08,641 --> 00:09:10,861
and carrying on tradition.
157
00:09:10,861 --> 00:09:13,861
All those producers I
worked with on Illmatic,
158
00:09:13,861 --> 00:09:20,551
I was just big fans of them,
Tribe Called Quest, Gang Starr,
159
00:09:20,551 --> 00:09:24,421
Large Professor, Pete
Rock, and CL Smooth.
160
00:09:24,421 --> 00:09:27,691
I felt like if I could get
a beat from these guys,
161
00:09:27,691 --> 00:09:31,621
I'm in the game because
anything else would be kind
162
00:09:31,621 --> 00:09:33,181
of like disrespecting myself.
163
00:09:33,181 --> 00:09:38,911
I worked really hard on the
writing so I needed the best.
164
00:09:38,911 --> 00:09:41,191
Anything else, I felt
like, would be a waste.
165
00:09:41,191 --> 00:09:43,891
I didn't know that they
would all work with me.
166
00:09:43,891 --> 00:09:46,151
I was lucky, they
was all into it.
167
00:09:46,151 --> 00:09:49,051
So I just wanted
their production.
168
00:09:49,051 --> 00:09:50,731
When I was putting
it together, I
169
00:09:50,731 --> 00:09:55,201
knew it would have a crazy
impact because of everything I
170
00:09:55,201 --> 00:09:58,111
was putting into that record,
the way it was sounding,
171
00:09:58,111 --> 00:10:00,541
the people, the
producers I worked with.
172
00:10:00,541 --> 00:10:05,161
I put that album
together knowing
173
00:10:05,161 --> 00:10:07,501
that it would have an impact.
174
00:10:07,501 --> 00:10:11,941
When I hear Illmatic is
greatest album of all times,
175
00:10:11,941 --> 00:10:13,141
I feel very accomplished.
176
00:10:13,141 --> 00:10:15,511
I feel like I set
out to do something
177
00:10:15,511 --> 00:10:17,011
and I actually did it.
178
00:10:17,011 --> 00:10:19,121
And it says that if
this kid could do it,
179
00:10:19,121 --> 00:10:22,291
coming from where I came
from, anybody can do it.
180
00:10:22,291 --> 00:10:24,331
You know, that's what it proves.
181
00:10:24,331 --> 00:10:30,401
I hope that I captured a time
that you can sense, smell,
182
00:10:30,401 --> 00:10:35,641
taste, feel, enjoy on play.
183
00:10:35,641 --> 00:10:37,231
The moment you
press play, I want
184
00:10:37,231 --> 00:10:41,191
to take you through
the sounds right
185
00:10:41,191 --> 00:10:44,951
where I was at, right
where New York was at,
186
00:10:44,951 --> 00:10:47,741
where Queens was at, where
Queens Bridge was at,
187
00:10:47,741 --> 00:10:51,671
where America was at in 1994.
188
00:10:51,671 --> 00:10:54,821
If you're listening to
Illmatic for the first time,
189
00:10:54,821 --> 00:10:57,951
I want you to hear the
sounds, the smell, the taste.
190
00:10:57,951 --> 00:11:00,651
I want you to feel it.
191
00:11:00,651 --> 00:11:02,091
I want you to be there.
192
00:11:02,091 --> 00:11:06,931
I want you to close your
eyes and be right there.
1
00:00:00,021 --> 00:00:01,981
[NO AUDIO]
2
00:00:09,331 --> 00:00:12,271
3
00:00:15,701 --> 00:00:19,351
Hip hop was always truthful.
4
00:00:19,351 --> 00:00:27,331
It uncovered the ugliness in
society, in American society,
5
00:00:27,331 --> 00:00:28,921
from the man on the ground.
6
00:00:32,191 --> 00:00:33,811
It told the truth.
7
00:00:33,811 --> 00:00:37,471
It told what Americans
were thinking.
8
00:00:37,471 --> 00:00:41,131
People were getting together
and listening to these breaks,
9
00:00:41,131 --> 00:00:43,351
and listening to
these rappers, emcees,
10
00:00:43,351 --> 00:00:49,021
speak about their generation,
their demographic, their world.
11
00:00:49,021 --> 00:00:52,201
That movement was a
movement of young people
12
00:00:52,201 --> 00:00:54,211
who were dealing
with the truth--
13
00:00:54,211 --> 00:00:55,951
that was from the beginning.
14
00:00:55,951 --> 00:01:00,751
Creating music for
underrepresented communities,
15
00:01:00,751 --> 00:01:06,891
speaking on injustice
and equality,
16
00:01:06,891 --> 00:01:11,461
and not having
equality was my life--
17
00:01:11,461 --> 00:01:13,761
and it was like a cycle.
18
00:01:13,761 --> 00:01:14,691
It was cyclical.
19
00:01:14,691 --> 00:01:21,191
It was something
that I was living,
20
00:01:21,191 --> 00:01:23,921
but I wanted to call out.
21
00:01:23,921 --> 00:01:26,391
I wanted to call it out.
22
00:01:26,391 --> 00:01:28,991
I wanted to address it.
23
00:01:28,991 --> 00:01:34,051
I wanted to address the powers
that be during this lifetime,
24
00:01:34,051 --> 00:01:35,861
because this is
what I'm here to do.
25
00:01:35,861 --> 00:01:38,221
I'm not going to just
sit back and watch.
26
00:01:38,221 --> 00:01:43,741
I felt like a lot of people felt
like black people were invented
27
00:01:43,741 --> 00:01:48,541
in the lab to be slaves, like
they didn't have a history.
28
00:01:48,541 --> 00:01:51,571
They didn't deserve equality.
29
00:01:51,571 --> 00:01:55,891
And that, to me, was just
like a lazy way of thinking
30
00:01:55,891 --> 00:01:57,721
for white and Black people.
31
00:01:57,721 --> 00:02:05,981
That was like a low-level
mentality for America to have.
32
00:02:05,981 --> 00:02:10,331
So I felt like it
was important for me
33
00:02:10,331 --> 00:02:16,901
to open up this subject
matter in rap music.
34
00:02:16,901 --> 00:02:17,741
I wasn't the first.
35
00:02:17,741 --> 00:02:21,971
I won't be the last, but
my experience here on Earth
36
00:02:21,971 --> 00:02:25,391
could not allow me to just
witness everything that was
37
00:02:25,391 --> 00:02:26,931
happening and not say anything.
38
00:02:26,926 --> 00:02:27,556
39
00:02:27,551 --> 00:02:28,551
(SINGING) They hate you.
40
00:02:28,551 --> 00:02:31,751
But yo, guess who got shot in
the dome piece, Jerome's niece,
41
00:02:31,751 --> 00:02:33,971
on the way home
from Jones Beach.
42
00:02:33,971 --> 00:02:36,551
Plus little Rob is
selling drugs on the dime,
43
00:02:36,551 --> 00:02:39,071
hanging out with young
thugs that all carry nines.
44
00:02:39,071 --> 00:02:39,991
And night time--
45
00:02:39,991 --> 00:02:41,261
What up, kid?
46
00:02:41,261 --> 00:02:43,211
You know shit is
rough, doing your bid.
47
00:02:43,211 --> 00:02:46,041
When the cops came, you
should have slid to my crib.
48
00:02:46,043 --> 00:02:48,253
(SINGING) Should have slid
to my crib, fucking black,
49
00:02:48,251 --> 00:02:50,231
no time for looking
back is done.
50
00:02:50,231 --> 00:02:51,431
Plus congratulations--
51
00:02:51,431 --> 00:02:52,691
I heard he looks like you.
52
00:02:52,691 --> 00:02:54,341
Why don't your lady write you?
53
00:02:54,341 --> 00:02:57,281
I told her she should visit,
that's when she got hyper.
54
00:02:57,281 --> 00:02:58,031
Flipping.
55
00:02:58,031 --> 00:02:59,531
Talk about he acts too rough.
56
00:02:59,531 --> 00:03:00,341
He didn't listen.
57
00:03:00,341 --> 00:03:02,201
He'd be riffing while
I'm telling him stuff.
58
00:03:02,201 --> 00:03:03,731
(SINGING) Be riffing while
I'm telling him stuff.
59
00:03:03,731 --> 00:03:05,651
I was like, yeah,
Shorty don't care.
60
00:03:05,651 --> 00:03:06,731
She a snake too.
61
00:03:06,731 --> 00:03:08,261
Fucking with them niggas from--
62
00:03:08,261 --> 00:03:11,141
One Love was a song,
which was letters
63
00:03:11,141 --> 00:03:16,451
to people I knew from my
neighborhood who were in jail,
64
00:03:16,451 --> 00:03:21,161
whether they did something
bad or not, they were there.
65
00:03:21,161 --> 00:03:23,591
Because you didn't have
to do anything bad or not,
66
00:03:23,591 --> 00:03:28,301
just be at the wrong place at
the right time, and it's over.
67
00:03:28,301 --> 00:03:33,041
I was a teenager and some of
my boys were getting locked up,
68
00:03:33,041 --> 00:03:35,441
so I just wrote it in a song.
69
00:03:38,761 --> 00:03:42,391
It had never been done
before, just saying Dear Born,
70
00:03:42,391 --> 00:03:44,731
you'll be out soon, stay strong.
71
00:03:44,731 --> 00:03:47,011
I don't know if I
heard a rap song with--
72
00:03:47,011 --> 00:03:50,891
in a letter form, so
that to me, I knew
73
00:03:50,891 --> 00:03:52,681
would be fresh to the game.
74
00:03:52,681 --> 00:03:56,851
And that these were
letters to prisoners,
75
00:03:56,851 --> 00:04:02,191
and I shout them out at
the end of the song--
76
00:04:02,191 --> 00:04:04,531
these were people that
I used to hang with.
77
00:04:04,531 --> 00:04:05,761
Some people older than me.
78
00:04:05,761 --> 00:04:08,401
Some of these guys are
legends in the neighborhood.
79
00:04:08,401 --> 00:04:11,191
To me, they were incredible
people, you know?
80
00:04:11,191 --> 00:04:12,871
The bigger message was--
81
00:04:12,871 --> 00:04:16,461
there's something
going on out here.
82
00:04:16,461 --> 00:04:20,221
And two words--
mass incarceration.
83
00:04:20,221 --> 00:04:22,211
And we were hit with it.
84
00:04:22,211 --> 00:04:23,851
We heard it was
coming, and it had
85
00:04:23,851 --> 00:04:27,211
been there before we were
born, but you know what?
86
00:04:27,211 --> 00:04:28,681
I'm still going to
take my chances.
87
00:04:28,681 --> 00:04:29,551
Still going to have fun.
88
00:04:29,551 --> 00:04:30,811
I'm still going
to be mischievous.
89
00:04:30,811 --> 00:04:31,861
I'm still going to be--
90
00:04:31,861 --> 00:04:34,381
you know, that's the
attitude young people have,
91
00:04:34,381 --> 00:04:38,071
and what happens is you
realize that there's
92
00:04:38,071 --> 00:04:40,021
a serious thing happening.
93
00:04:40,021 --> 00:04:43,411
I think they were the topics
that people could relate to,
94
00:04:43,411 --> 00:04:48,121
that people wasn't hearing,
and that was real to them,
95
00:04:48,121 --> 00:04:56,101
and gave them some peace and
some solidarity with the song
96
00:04:56,101 --> 00:04:59,011
being a song there's so many
people can relate to together.
97
00:04:59,011 --> 00:05:00,631
(SINGING) We going ultra black.
98
00:05:00,631 --> 00:05:03,971
I got a toaster that we don't
fold the crap, we going--
99
00:05:03,971 --> 00:05:06,721
a cage and we rose to
that, fuck going postal.
100
00:05:06,721 --> 00:05:09,241
We're going ultra black,
watching the global change,
101
00:05:09,241 --> 00:05:11,581
hopping the coldest rain.
102
00:05:11,581 --> 00:05:16,621
Ultra Black came about
when I was recording
103
00:05:16,621 --> 00:05:21,691
the album, The King's
Disease album from 2020,
104
00:05:21,691 --> 00:05:25,801
during that time George
Floyd was killed.
105
00:05:25,801 --> 00:05:32,341
And the world was upside down,
like I ain't seen before.
106
00:05:32,341 --> 00:05:36,271
I couldn't figure out what
was missing from the music.
107
00:05:36,271 --> 00:05:40,611
I wanted a record that
felt like it was basically
108
00:05:40,611 --> 00:05:44,001
a reaction to what I
was seeing happening.
109
00:05:44,001 --> 00:05:46,251
People want you to be
afraid to be Black.
110
00:05:46,251 --> 00:05:49,511
I don't know if that's
the case or people
111
00:05:49,511 --> 00:05:53,471
want you to silence your
Blackness or silence yourself,
112
00:05:53,471 --> 00:05:56,751
so I went the
opposite direction,
113
00:05:56,751 --> 00:05:59,411
which was ultra Black.
114
00:05:59,411 --> 00:06:00,851
(SINGING) We going ultra Black.
115
00:06:00,851 --> 00:06:03,401
Raiders, Oakland hat,
I'll smoke to that.
116
00:06:03,401 --> 00:06:05,681
Pre rose and yet, what's
the results of that?
117
00:06:05,681 --> 00:06:07,001
C notes in bags.
118
00:06:07,001 --> 00:06:09,581
She knows I'm classy like
I'm Billy Dee Williams.
119
00:06:09,581 --> 00:06:12,941
Go Ultra Black, eyes a Kennedy
film, penitentiary too,
120
00:06:12,941 --> 00:06:14,141
Black like out on the loo.
121
00:06:14,141 --> 00:06:15,041
Black don't crack.
122
00:06:15,041 --> 00:06:16,481
It's like the fountain of youth.
123
00:06:16,481 --> 00:06:18,761
The coach is Black, like
Yvonne, she beautiful--
124
00:06:18,761 --> 00:06:20,261
going ultra Black.
125
00:06:20,261 --> 00:06:22,391
To Africa, you say go back.
126
00:06:22,391 --> 00:06:23,741
I stay pro Black.
127
00:06:23,741 --> 00:06:25,091
My Amex black.
128
00:06:25,091 --> 00:06:28,091
High, black like
cornrows, afros--
129
00:06:28,091 --> 00:06:30,731
(SINGING) Black like cat,
black ball from the Super Bowl,
130
00:06:30,731 --> 00:06:32,591
holler, no, I can't go for that.
131
00:06:32,591 --> 00:06:35,921
Motown museum, Detroit,
we ultra Black.
132
00:06:35,921 --> 00:06:39,701
This for New York and all the
map, no matter your race to me,
133
00:06:39,701 --> 00:06:40,961
we all are Black.
134
00:06:40,961 --> 00:06:46,751
It's like, if you want
me to get in my place--
135
00:06:46,751 --> 00:06:54,901
go back to Africa or
behave or go along
136
00:06:54,901 --> 00:07:00,741
with this sickness that's
terrorizing the world--
137
00:07:00,741 --> 00:07:02,371
I'm not going to be quiet.
138
00:07:02,371 --> 00:07:04,831
I'm not going to go away.
139
00:07:04,831 --> 00:07:07,161
I'm not going to tone it down.
140
00:07:07,161 --> 00:07:09,151
I'm not.
141
00:07:09,151 --> 00:07:12,711
This is the time where
I'm most happy to let
142
00:07:12,711 --> 00:07:16,761
the world know it's great
to be whoever you are.
143
00:07:16,761 --> 00:07:20,781
If you're white, Italian, Ultra
Italian, Ultra Chinese, Ultra--
144
00:07:20,781 --> 00:07:21,771
be that.
145
00:07:21,771 --> 00:07:23,661
That is not a crime.
146
00:07:23,661 --> 00:07:25,911
(SINGING) Pitch black like
the night, I'm ultra Black.
147
00:07:25,911 --> 00:07:28,671
Except for the sun,
reruns jokes are Black.
148
00:07:28,671 --> 00:07:30,831
Oh yes, oh yes,
God bless success.
149
00:07:30,831 --> 00:07:32,091
We're going ultra Black.
150
00:07:32,091 --> 00:07:34,761
Like the S is best,
with a mask on.
151
00:07:34,761 --> 00:07:39,651
The freshest breath, African
Black soap caress the flesh.
152
00:07:39,651 --> 00:07:41,841
In the middle of the
chaos in the world,
153
00:07:41,841 --> 00:07:44,871
I wanted to push the
light, so I wanted
154
00:07:44,871 --> 00:07:49,551
to show the beauty
of these people that
155
00:07:49,551 --> 00:07:55,971
was falling underneath this
heavy blanket of hatred.
156
00:07:55,971 --> 00:08:01,041
I wanted to show the beauty
in it, in a celebratory way.
157
00:08:01,041 --> 00:08:02,991
Talking about these
subjects that are going on
158
00:08:02,991 --> 00:08:07,061
in your community
makes it that you
159
00:08:07,061 --> 00:08:09,041
can write a song
about yourself, you
160
00:08:09,041 --> 00:08:13,571
can write a song about
your love for someone,
161
00:08:13,571 --> 00:08:21,461
but it's selfless to take
on serious situations
162
00:08:21,461 --> 00:08:25,361
that affect you,
affect your community,
163
00:08:25,361 --> 00:08:27,311
affect the future
of your community,
164
00:08:27,311 --> 00:08:29,741
affect the future
of the country.
165
00:08:29,741 --> 00:08:34,271
It may help someone if you can
enlighten us with your view
166
00:08:34,271 --> 00:08:35,561
on the way things should be.
167
00:08:35,560 --> 00:08:39,220
The poet's moved the
world for centuries.
168
00:08:39,221 --> 00:08:41,141
Writers are revered.
169
00:08:41,141 --> 00:08:45,551
People talk about writers
centuries after they're gone.
170
00:08:45,551 --> 00:08:48,101
Their words are what
your presidents read.
171
00:08:48,101 --> 00:08:52,611
You may not realize what
you're doing at the time,
172
00:08:52,611 --> 00:08:55,841
but years to come, you'll be
sitting where I'm sitting,
173
00:08:55,841 --> 00:08:56,891
and someone--
174
00:08:56,891 --> 00:08:59,321
like cool people like you--
175
00:08:59,321 --> 00:09:02,951
are wanting to know,
what was it all about?
176
00:09:02,951 --> 00:09:03,971
Why?
177
00:09:03,971 --> 00:09:08,501
I would say never stray away
from what's on your heart
178
00:09:08,501 --> 00:09:09,791
when it comes to writing.
179
00:09:09,791 --> 00:09:13,391
As small as you think it
may be, as little as you
180
00:09:13,391 --> 00:09:18,091
think it may mean to
people, you'd be surprised.
1
00:00:08,841 --> 00:00:12,271
2
00:00:15,211 --> 00:00:16,191
[MUSIC - "THE GENESIS"]
3
00:00:16,191 --> 00:00:18,691
(SINGING) Street's disciple,
my raps are trifle.
4
00:00:18,691 --> 00:00:21,031
I shoot slugs from my
brain just like a rifle.
5
00:00:21,031 --> 00:00:24,271
Stampede the stage, leave
the microphone split.
6
00:00:24,271 --> 00:00:27,061
Play Mr. Tuffey while I'm
on some Pretty Tone shit.
7
00:00:27,061 --> 00:00:29,191
(SINGING) Verbal assassin,
my architect pleases.
8
00:00:29,191 --> 00:00:32,081
When I was 12, I went to
hell for snuffin' Jesus.
9
00:00:32,081 --> 00:00:34,851
Nasty Nas is a rebel to America.
10
00:00:34,851 --> 00:00:39,851
On "Live at the Barbeque,"
I said a lot of wild things.
11
00:00:39,851 --> 00:00:43,061
Entering into the rap
game, I needed to know--
12
00:00:43,061 --> 00:00:46,091
I needed people to know I was
a force to be reckoned with.
13
00:00:46,091 --> 00:00:48,551
I was going to take
people on a journey
14
00:00:48,551 --> 00:00:50,691
that they never saw before.
15
00:00:50,691 --> 00:00:56,381
And it was going to deal
with everything that society
16
00:00:56,381 --> 00:00:59,381
has laid on our front doorstep.
17
00:00:59,381 --> 00:01:04,331
And I was hitting
it head on, and I
18
00:01:04,331 --> 00:01:09,851
wasn't happy about it,
what was happening around.
19
00:01:09,851 --> 00:01:11,291
So I spoke out.
20
00:01:11,291 --> 00:01:16,331
The president's this, the
cops this, even Jesus this.
21
00:01:16,331 --> 00:01:18,431
Why are we going through this?
22
00:01:18,431 --> 00:01:20,051
What's happening?
23
00:01:20,051 --> 00:01:21,951
Something's not right.
24
00:01:21,951 --> 00:01:23,651
Something's not
being told right.
25
00:01:23,651 --> 00:01:26,591
I didn't believe in
anything, you know.
26
00:01:26,591 --> 00:01:30,231
I believed in the
reality that I was in.
27
00:01:30,231 --> 00:01:34,781
And I felt like my
future was uncertain.
28
00:01:34,781 --> 00:01:38,261
Things were changing, you know.
29
00:01:38,261 --> 00:01:41,021
We dealt with street things.
30
00:01:41,021 --> 00:01:43,601
And we were involved
in the streets.
31
00:01:43,601 --> 00:01:46,361
That made me think that
tomorrow might not come.
32
00:01:46,361 --> 00:01:47,751
It was a possibility.
33
00:01:47,751 --> 00:01:50,001
And I felt like
I was a good kid.
34
00:01:50,001 --> 00:01:51,741
I felt like I
didn't deserve that.
35
00:01:51,741 --> 00:01:54,791
I stopped saying stuff
like "snuffing Jesus"
36
00:01:54,791 --> 00:01:58,271
because I love Jesus.
37
00:01:58,271 --> 00:02:00,701
I don't want to offend
anybody like that.
38
00:02:00,701 --> 00:02:04,241
And I don't want
to offend anything
39
00:02:04,241 --> 00:02:12,341
that's holy or powerful,
godly, divine, peaceful.
40
00:02:12,341 --> 00:02:15,801
Anything that represents
peace and love, I'm for that.
41
00:02:15,801 --> 00:02:17,971
So as I got older,
I stopped saying it.
42
00:02:17,966 --> 00:02:19,876
"I went to hell
for lovin' Jesus"
43
00:02:19,871 --> 00:02:21,671
is what I started to say.
44
00:02:21,671 --> 00:02:23,381
It was very raw back then.
45
00:02:23,381 --> 00:02:24,971
There was a point
in time in hip-hop
46
00:02:24,971 --> 00:02:28,211
where the crazier the
thing it was that you said,
47
00:02:28,211 --> 00:02:30,971
the more people paid
attention to you.
48
00:02:30,971 --> 00:02:33,731
When you're young, you're
a big conspiracy theorist
49
00:02:33,731 --> 00:02:36,881
because you haven't lived,
so you just make assumptions.
50
00:02:36,881 --> 00:02:39,431
And you see things,
and you think you
51
00:02:39,431 --> 00:02:41,021
know what you're talking about.
52
00:02:41,021 --> 00:02:43,211
Sometimes young people do know.
53
00:02:43,211 --> 00:02:46,091
A lot of times they're
misinformed, not
54
00:02:46,091 --> 00:02:49,211
educated about what
they're really looking at.
55
00:02:49,211 --> 00:02:52,991
I think, over time,
I changed lyrically
56
00:02:52,991 --> 00:02:57,191
because there was a time
where I felt I was in the war
57
00:02:57,191 --> 00:02:59,081
still, in the street.
58
00:02:59,081 --> 00:03:02,171
Then I grew up.
59
00:03:02,171 --> 00:03:07,271
And now I'm an old guy
telling Vietnam War stories
60
00:03:07,271 --> 00:03:11,351
from a wiser point.
61
00:03:11,351 --> 00:03:14,921
I leave out the gory,
unnecessary stuff.
62
00:03:14,921 --> 00:03:19,841
I say it in ways where you
get the picture, but there's--
63
00:03:19,841 --> 00:03:21,281
I'm not right there.
64
00:03:21,281 --> 00:03:23,991
You get the picture
of what was happening,
65
00:03:23,991 --> 00:03:30,491
but this is from a
survival standpoint.
66
00:03:30,491 --> 00:03:32,321
Before, it was, I didn't know.
67
00:03:32,321 --> 00:03:34,781
I didn't know if
I would survive.
68
00:03:34,781 --> 00:03:38,171
69
00:03:41,081 --> 00:03:42,701
When I released
"It Was Written,"
70
00:03:42,701 --> 00:03:46,511
I was still very
competitive, lyrically.
71
00:03:46,511 --> 00:03:50,081
I still had some points to prove
coming into my second album.
72
00:03:50,081 --> 00:03:52,031
I still had to
prove that I had it.
73
00:03:52,031 --> 00:03:57,251
The first album, and that's
great, but can you do it again?
74
00:03:57,251 --> 00:03:59,291
And there's a lot
of competition.
75
00:03:59,291 --> 00:04:04,031
"King's Disease" was more
comfortable, more freestyling.
76
00:04:04,031 --> 00:04:07,691
Some type of messages
in "King's Disease."
77
00:04:07,691 --> 00:04:10,511
You could do too
much to yourself.
78
00:04:10,511 --> 00:04:12,561
You can eat wrong.
79
00:04:12,561 --> 00:04:14,691
You could be living wrong.
80
00:04:14,691 --> 00:04:16,721
You could be your worst enemy.
81
00:04:16,721 --> 00:04:20,741
Back then, your
enemy was the haters,
82
00:04:20,741 --> 00:04:24,971
hanging in the hood too
much, young guy stuff.
83
00:04:24,971 --> 00:04:27,701
"King's Disease"
was more, no, you
84
00:04:27,701 --> 00:04:31,441
can be your worst enemy because
now it's a different time,
85
00:04:31,441 --> 00:04:32,821
and you got to
take care of self.
86
00:04:32,816 --> 00:04:33,696
[MUSIC - "BLUE BENZ"]
87
00:04:33,691 --> 00:04:36,371
(SINGING) I used to be at The
Tunnel, 20 deep in the huddle.
88
00:04:36,371 --> 00:04:38,471
Razors on us that
we'll make skin bubble.
89
00:04:38,471 --> 00:04:39,581
Moet, we guzzle.
90
00:04:39,581 --> 00:04:42,251
Chris Lighty let me in
a few times with nines.
91
00:04:42,251 --> 00:04:45,331
That's on God, wish you woulda
walked by and bumped me hard
92
00:04:45,326 --> 00:04:47,026
or just looked at me wrong.
93
00:04:47,021 --> 00:04:54,161
"Blue Benz," on the
"King's Disease," you know,
94
00:04:54,161 --> 00:04:59,471
we were working, me and
Hit-Boy, and he plays the beat.
95
00:04:59,471 --> 00:05:01,481
And it felt so warm.
96
00:05:01,481 --> 00:05:02,981
It felt so dark.
97
00:05:02,981 --> 00:05:04,751
It felt so hard.
98
00:05:04,751 --> 00:05:10,751
It felt so sinister but yet
beautiful, at the same time.
99
00:05:10,751 --> 00:05:12,971
I saw the color blue.
100
00:05:12,971 --> 00:05:16,121
And I just started rapping.
101
00:05:16,121 --> 00:05:18,431
My chain on, try to
book me, you're gone.
102
00:05:18,431 --> 00:05:21,611
Goons, Italian leathers,
couple bottles of Dom.
103
00:05:21,611 --> 00:05:22,371
Took risks.
104
00:05:22,369 --> 00:05:23,409
This ain't what you want.
105
00:05:23,411 --> 00:05:24,611
There's rules to this.
106
00:05:24,611 --> 00:05:26,201
Don't get it misconstrued.
107
00:05:26,201 --> 00:05:29,651
My suit game was crisp,
silk, linen, chiffon,
108
00:05:29,651 --> 00:05:31,211
Dior to Diadora.
109
00:05:31,211 --> 00:05:34,961
But I rock custom more,
that hustler aura, tap in.
110
00:05:34,961 --> 00:05:41,601
"Blue Benz" was just a
freestyle and just ended up--
111
00:05:41,601 --> 00:05:43,001
ended up about blue Benz's.
112
00:05:45,501 --> 00:05:50,241
It's sort of like the
things that, you know,
113
00:05:50,241 --> 00:05:52,191
I was doing in the
early '90s, I'm
114
00:05:52,191 --> 00:05:54,501
having that conversation
on the song.
115
00:05:54,501 --> 00:05:57,381
Razor cutter, nineties, eighties
lover, raised in gutters,
116
00:05:57,381 --> 00:05:58,101
raised above it.
117
00:05:58,101 --> 00:05:59,771
They made it up out
of the hood subject.
118
00:05:59,768 --> 00:06:01,008
I made you love it.
119
00:06:01,011 --> 00:06:04,161
"That hustler aura, tap in."
120
00:06:04,161 --> 00:06:09,111
You know, "razor cutter,"
you know, razors were big.
121
00:06:09,111 --> 00:06:12,351
"Nineties eighties lover,"
I'm still that to this day.
122
00:06:12,351 --> 00:06:14,091
I've raised above all the BS.
123
00:06:14,091 --> 00:06:15,951
I raised-- raised--
124
00:06:15,951 --> 00:06:16,971
whatever I said.
125
00:06:16,971 --> 00:06:17,991
"Raise above it.
126
00:06:17,991 --> 00:06:20,331
That made it up out
of the hood subject.
127
00:06:20,331 --> 00:06:22,131
I made you love it."
128
00:06:22,131 --> 00:06:25,461
Yeah, you know, that's
been my topic, man.
129
00:06:25,461 --> 00:06:27,141
Early '90s, you know.
130
00:06:27,141 --> 00:06:29,691
I just talked about a
time period, right there.
131
00:06:29,691 --> 00:06:32,451
And it ends off with, you
know, "congratulations
132
00:06:32,451 --> 00:06:34,711
to your success.
133
00:06:34,711 --> 00:06:36,561
You deserve the best."
134
00:06:36,561 --> 00:06:38,931
In the '90s, I just
wanted to be the king.
135
00:06:38,931 --> 00:06:41,451
2000s, I wanted
to be Marvin Gaye.
136
00:06:41,451 --> 00:06:44,871
The early 2000s, I wanted
to be Frank Sinatra.
137
00:06:44,871 --> 00:06:46,221
I wanted to be Michael Jackson.
138
00:06:46,221 --> 00:06:47,361
I wanted to be Prince.
139
00:06:47,361 --> 00:06:50,281
And then I came
into my own again
140
00:06:50,281 --> 00:06:53,241
and I just wanted to be me.
141
00:06:53,241 --> 00:06:55,191
And that's where I'm at.
142
00:06:55,191 --> 00:06:58,191
That's what where I'm going
to always be, forever.
143
00:06:58,191 --> 00:07:02,481
Think about your journey and
how do you want it to be.
144
00:07:02,481 --> 00:07:07,491
Because you can plan it and it
can go according to your plan,
145
00:07:07,491 --> 00:07:09,471
but believe me,
there's going to be
146
00:07:09,471 --> 00:07:11,661
some things that
happen that you're not
147
00:07:11,661 --> 00:07:13,851
going to be ready for.
148
00:07:13,851 --> 00:07:15,081
And that's cool too.
149
00:07:15,081 --> 00:07:22,161
If you plan on making a couple
of albums, then think about--
150
00:07:22,161 --> 00:07:24,991
what I would do is,
like, sometimes I
151
00:07:24,988 --> 00:07:25,818
would, like, create.
152
00:07:25,821 --> 00:07:28,401
I would draw, like,
album covers to albums
153
00:07:28,401 --> 00:07:30,171
that I didn't even make yet.
154
00:07:30,171 --> 00:07:31,701
I would just draw.
155
00:07:31,701 --> 00:07:33,291
Here's five albums.
156
00:07:33,291 --> 00:07:35,911
Wow, imagine having five albums.
157
00:07:35,911 --> 00:07:36,711
It's like clay.
158
00:07:36,711 --> 00:07:37,971
What do I want it to be?
159
00:07:37,971 --> 00:07:40,551
What do I want this
album to sound like?
160
00:07:40,551 --> 00:07:43,461
Who do I think I should be
working with by that time?
161
00:07:43,461 --> 00:07:46,491
You know, plan, plan.
162
00:07:46,491 --> 00:07:51,231
My hip-hop evolution is really
just going with the flow
163
00:07:51,231 --> 00:07:53,731
and seeing which way
things are turning.
164
00:07:53,726 --> 00:07:54,356
165
00:07:54,351 --> 00:07:58,521
I'm always watching to
see who's saying what,
166
00:07:58,521 --> 00:08:00,951
and what people are liking.
167
00:08:00,951 --> 00:08:06,141
And my evolution is
now, I'm very, like,
168
00:08:06,141 --> 00:08:11,271
stuck to observing what's
happening in hip-hop all
169
00:08:11,271 --> 00:08:18,981
the time, and comparing it,
or realizing the new realities
170
00:08:18,981 --> 00:08:23,061
and thinking about the
origins that I grew up
171
00:08:23,061 --> 00:08:25,731
watching, had a front
row seat to watch it,
172
00:08:25,731 --> 00:08:28,291
from the origins to what
people are doing now.
173
00:08:28,291 --> 00:08:32,391
And to me, it's all beyond
fascinating to watch
174
00:08:32,391 --> 00:08:35,061
new artists come
out and crush it.
175
00:08:35,060 --> 00:08:37,420
That's amazing to me.
1
00:00:08,733 --> 00:00:11,633
2
00:00:15,752 --> 00:00:17,122
Want to make music?
3
00:00:17,121 --> 00:00:18,851
Well, you got to sign contracts.
4
00:00:18,848 --> 00:00:20,928
But if you're going to
sign contracts, guess what?
5
00:00:20,931 --> 00:00:22,821
You're a business man or woman.
6
00:00:22,821 --> 00:00:24,571
You're in the business world.
7
00:00:24,571 --> 00:00:27,381
So whether you wanted
to deal with it or not,
8
00:00:27,381 --> 00:00:30,771
you have to because someone's
going to make money off of you.
9
00:00:30,771 --> 00:00:33,111
And you should know
what's going on.
10
00:00:33,111 --> 00:00:35,841
In America or
anywhere in the world,
11
00:00:35,841 --> 00:00:39,081
you want to be a business
person because that's
12
00:00:39,081 --> 00:00:41,511
what it's about here.
13
00:00:41,511 --> 00:00:48,111
And you want to be
the one that says,
14
00:00:48,111 --> 00:00:52,031
this record could be
in this commercial.
15
00:00:52,031 --> 00:00:59,181
This record can be licensed to
this movie, this video game,
16
00:00:59,181 --> 00:01:03,231
not the record company licensed
it to all of these things,
17
00:01:03,231 --> 00:01:05,651
and you don't even know.
18
00:01:05,651 --> 00:01:07,901
You want to be the
one that does it
19
00:01:07,901 --> 00:01:11,501
and make the money
from your work.
20
00:01:11,501 --> 00:01:13,451
Years ago, wasn't like that.
21
00:01:13,451 --> 00:01:15,881
In the beginning, the
only way into the business
22
00:01:15,881 --> 00:01:17,891
was through the
record companies that
23
00:01:17,891 --> 00:01:19,541
had been around for a while.
24
00:01:19,541 --> 00:01:23,771
And most of them didn't have
any real respect for rap music
25
00:01:23,771 --> 00:01:26,321
because it was this
new, young thing that
26
00:01:26,321 --> 00:01:31,001
was a street thing that didn't
really carry heavy weight.
27
00:01:31,001 --> 00:01:35,141
When I got into rap music,
R&B was the bigger thing.
28
00:01:35,141 --> 00:01:37,631
We were just happy to get
record deals and happy.
29
00:01:37,631 --> 00:01:40,431
It was like, again, it wasn't
as easy as it is today.
30
00:01:40,431 --> 00:01:41,501
It was like a miracle.
31
00:01:41,501 --> 00:01:43,631
We had to play by their rules.
32
00:01:43,631 --> 00:01:45,431
When you're in
control of it, there's
33
00:01:45,431 --> 00:01:48,641
nothing that's done in the dark.
34
00:01:48,641 --> 00:01:50,241
It's really that simple.
35
00:01:50,241 --> 00:01:52,151
You have more peace of mind.
36
00:01:52,151 --> 00:02:00,211
And you need a team who want
what you want who has, like,
37
00:02:00,211 --> 00:02:03,901
the time to go on
this journey with you.
38
00:02:03,901 --> 00:02:06,781
No one could do it by theirself.
39
00:02:06,781 --> 00:02:11,461
I never met somebody who ran a
successful record company alone
40
00:02:11,461 --> 00:02:12,601
by themselves.
41
00:02:12,601 --> 00:02:15,021
You need a team.
42
00:02:15,022 --> 00:02:17,222
And you don't need
to live in a fantasy.
43
00:02:17,221 --> 00:02:21,571
You don't need to look at some
successful rap label story
44
00:02:21,571 --> 00:02:24,031
and pretend that you're
going to do the same thing.
45
00:02:24,031 --> 00:02:25,681
You need to do
better than they did.
46
00:02:25,681 --> 00:02:29,471
Because chances
are, today there's
47
00:02:29,471 --> 00:02:31,181
better ways of doing
business than it
48
00:02:31,181 --> 00:02:34,811
was for that big
label 25 years ago.
49
00:02:34,811 --> 00:02:37,421
There's more freedom today.
50
00:02:37,421 --> 00:02:41,231
With Mass Appeal, starting
my own label was inevitable.
51
00:02:41,231 --> 00:02:43,391
It's the only way I would
want to make records
52
00:02:43,391 --> 00:02:47,831
at this point in my life so that
I could find artists and help
53
00:02:47,831 --> 00:02:51,401
them have their voice heard
where, you know, I feel them.
54
00:02:51,401 --> 00:02:54,581
You want to learn
how to really make
55
00:02:54,581 --> 00:03:02,091
a company go from the start to
the top with you and your team.
56
00:03:02,091 --> 00:03:03,381
Takes a lot of work.
57
00:03:03,381 --> 00:03:05,001
I had my label.
58
00:03:05,001 --> 00:03:09,011
We started it in '14.
59
00:03:09,011 --> 00:03:11,931
And it was years before I
put out any records on it.
60
00:03:11,931 --> 00:03:13,691
I was just trying
to figure that out.
61
00:03:13,691 --> 00:03:15,431
You learn as you go.
62
00:03:15,431 --> 00:03:17,981
Believe in yourself.
63
00:03:17,981 --> 00:03:19,871
And no one is going
to do it for you.
64
00:03:19,868 --> 00:03:21,698
Nobody's going to wake
you up in the morning
65
00:03:21,701 --> 00:03:24,401
and give you your assignment
and tell you what to do.
66
00:03:24,401 --> 00:03:26,381
You got to want to do it.
67
00:03:26,381 --> 00:03:30,651
And yes, it's a lot of work, but
that's what we're here to do.
68
00:03:30,651 --> 00:03:32,201
It's no easy
shortcuts, you know.
69
00:03:32,201 --> 00:03:37,121
So we have to stay in that
mind frame that, you know,
70
00:03:37,121 --> 00:03:38,351
it's not going to be easy.
71
00:03:38,351 --> 00:03:42,881
But the more you give to
it, the more you give back.
72
00:03:42,881 --> 00:03:47,201
I think that there's a
lot of record companies
73
00:03:47,201 --> 00:03:51,291
that have the experience
that you don't have.
74
00:03:51,291 --> 00:03:53,831
So that might intimidate you.
75
00:03:53,831 --> 00:03:56,001
You might give up.
76
00:03:56,001 --> 00:03:59,081
No, because they'll
respect someone
77
00:03:59,081 --> 00:04:00,611
who respects themselves.
78
00:04:00,611 --> 00:04:02,771
You're going to do
business with the Warner--
79
00:04:02,771 --> 00:04:04,631
Warner Brothers of
the world and stuff,
80
00:04:04,631 --> 00:04:07,061
they respect you when
you respect yourself.
81
00:04:07,061 --> 00:04:10,091
Early on, what I learned about
the music industry and label
82
00:04:10,091 --> 00:04:11,891
deals that I like
to pass on to you
83
00:04:11,891 --> 00:04:22,621
is that you have a right to
want to own your masters.
84
00:04:22,621 --> 00:04:26,521
The name masters is even yikes.
85
00:04:26,521 --> 00:04:28,411
You know what I'm saying?
86
00:04:28,411 --> 00:04:30,251
There's a psychological
thing there
87
00:04:30,251 --> 00:04:35,591
that's underneath it all
for anybody Black or white,
88
00:04:35,591 --> 00:04:36,091
you know.
89
00:04:36,091 --> 00:04:38,551
Someone owns your
masters, you know.
90
00:04:38,551 --> 00:04:40,291
You want to own your masters.
91
00:04:40,291 --> 00:04:42,901
If you own your label,
you own your shit,
92
00:04:42,901 --> 00:04:46,771
you're in control
of your future,
93
00:04:46,771 --> 00:04:51,691
of your family's future,
and of your own art.
94
00:04:51,691 --> 00:04:56,821
You should look at it like
this, up-and-coming artists.
95
00:04:56,821 --> 00:05:01,091
Unless you want to give
everything away for free,
96
00:05:01,091 --> 00:05:06,311
you're going to have to figure
out how your art can help
97
00:05:06,311 --> 00:05:09,751
more than just you financially.
98
00:05:09,751 --> 00:05:12,541
Because your art will help
more than just you, but then
99
00:05:12,541 --> 00:05:14,891
you need to be able to
do something with it
100
00:05:14,891 --> 00:05:16,991
so that you can
help someone else.
101
00:05:16,991 --> 00:05:21,181
And at the same time,
study the art form
102
00:05:21,181 --> 00:05:26,081
that you're in because
the money will come.
103
00:05:26,081 --> 00:05:29,711
Be careful for what you ask
for because you'll get it.
104
00:05:29,711 --> 00:05:34,601
The more important part is
the craft, the art itself.
105
00:05:34,601 --> 00:05:40,031
If you make a lot of money,
then you have more resources.
106
00:05:40,031 --> 00:05:42,461
You have more ways to--
107
00:05:42,461 --> 00:05:44,271
to study your craft.
108
00:05:44,271 --> 00:05:48,581
You have to make the
decision partying or working,
109
00:05:48,581 --> 00:05:55,251
researching, experimenting,
caring, having a vision.
110
00:05:55,251 --> 00:05:57,041
You have to make the decision.
111
00:05:57,041 --> 00:06:01,571
But you can tell when
someone is really
112
00:06:01,571 --> 00:06:03,371
invested in the stuff
they're working on
113
00:06:03,371 --> 00:06:05,381
or if it's just for money.
114
00:06:05,381 --> 00:06:06,221
You could tell.
115
00:06:06,221 --> 00:06:07,691
We all make those--
116
00:06:07,691 --> 00:06:10,591
those mistakes?
117
00:06:10,591 --> 00:06:11,921
No, it's just life.
118
00:06:11,921 --> 00:06:17,171
You may do things that are a
little out of the ordinary,
119
00:06:17,171 --> 00:06:18,621
but then you come back.
120
00:06:18,621 --> 00:06:22,211
You realize where you got off
track, and that's just life.
121
00:06:22,211 --> 00:06:25,211
That's you being who you are.
122
00:06:25,211 --> 00:06:30,131
But coming back and getting
back to the craft, that's
123
00:06:30,131 --> 00:06:32,431
the most important thing.
1
00:00:08,949 --> 00:00:12,419
2
00:00:16,411 --> 00:00:18,361
Hip hop started
in the street raw.
3
00:00:21,071 --> 00:00:23,051
And it should remain that way.
4
00:00:23,051 --> 00:00:27,851
If we can curate it
and keep it rocking
5
00:00:27,851 --> 00:00:31,971
and show the world what it
means, it can be better.
6
00:00:31,972 --> 00:00:32,682
It can be bigger.
7
00:00:32,680 --> 00:00:34,330
Because now there is no--
8
00:00:34,331 --> 00:00:36,461
it's not diluted, the message.
9
00:00:36,461 --> 00:00:39,181
It's about giving it to
you in the purest form.
10
00:00:39,185 --> 00:00:42,025
[HIP HOP MUSIC PLAYING]
11
00:00:45,831 --> 00:00:50,511
I love hip hop music that's
about partying, money, cars,
12
00:00:50,511 --> 00:00:51,261
and sex.
13
00:00:51,261 --> 00:00:53,481
I like movies about that.
14
00:00:53,481 --> 00:00:55,191
I like books about that.
15
00:00:55,191 --> 00:00:56,331
There's a place for it.
16
00:00:56,331 --> 00:01:00,351
And because I come up from
the Rakims and the Kool G
17
00:01:00,351 --> 00:01:04,771
Rap and all these lyricists,
I'm more of a lyricist guy.
18
00:01:04,771 --> 00:01:07,411
So even though this
fun party record's out,
19
00:01:07,411 --> 00:01:10,311
I'm still more drawn
to the lyricist.
20
00:01:10,311 --> 00:01:12,091
So I think to each his own.
21
00:01:12,091 --> 00:01:13,551
I think hip hop
has always talked
22
00:01:13,551 --> 00:01:17,001
about things we didn't really
have but things we aspired
23
00:01:17,001 --> 00:01:20,271
to go for, to get after.
24
00:01:20,271 --> 00:01:23,181
It was always a color
TV so I could see
25
00:01:23,181 --> 00:01:24,831
the Knicks played basketball.
26
00:01:24,831 --> 00:01:27,171
And it was always
ride around in my--
27
00:01:27,171 --> 00:01:30,051
in the fresh OJ, that car from--
28
00:01:30,051 --> 00:01:31,401
what was that car?
29
00:01:31,401 --> 00:01:34,761
OJ was broken down
for something.
30
00:01:34,761 --> 00:01:38,901
And yeah, the suits were clean.
31
00:01:38,901 --> 00:01:41,301
It was always about
the better life.
32
00:01:41,301 --> 00:01:44,961
There was a message in it,
years ago, that was consistent.
33
00:01:44,961 --> 00:01:47,031
It was about the social ills.
34
00:01:47,031 --> 00:01:49,911
It was about crack
is killing America.
35
00:01:49,911 --> 00:01:52,831
Chuck D. was basically
a street news reporter.
36
00:01:52,831 --> 00:01:57,561
So I mean, KRS-One was
teaching Black African history.
37
00:01:57,561 --> 00:01:59,061
It was a different time then.
38
00:01:59,061 --> 00:02:01,161
And those records were needed.
39
00:02:01,161 --> 00:02:04,581
Coming out of that era,
we needed a change.
40
00:02:04,581 --> 00:02:06,861
We needed a different outlook.
41
00:02:06,861 --> 00:02:12,891
We needed to step up
into America in a way
42
00:02:12,891 --> 00:02:16,021
where we're not going to allow
the doors to be closed anymore.
43
00:02:16,019 --> 00:02:17,059
We need record companies.
44
00:02:17,061 --> 00:02:18,831
We need to own our
record companies.
45
00:02:18,831 --> 00:02:20,451
We need to be the managers.
46
00:02:20,451 --> 00:02:23,361
We need to be the
clothes designers.
47
00:02:23,361 --> 00:02:25,881
We need to because we know
what we need to look like.
48
00:02:25,881 --> 00:02:27,501
We know we need to sound like.
49
00:02:27,501 --> 00:02:32,511
We need to be the producers,
the engineers, own the studios.
50
00:02:32,511 --> 00:02:34,581
We needed that all
around the board.
51
00:02:34,581 --> 00:02:36,171
That meant money.
52
00:02:36,171 --> 00:02:37,971
That meant more business.
53
00:02:37,971 --> 00:02:41,931
That meant better lifestyles,
bigger lifestyles, more
54
00:02:41,931 --> 00:02:44,541
entourage, more records sold.
55
00:02:44,541 --> 00:02:47,421
It was inevitable.
56
00:02:47,421 --> 00:02:48,831
I never minded it.
57
00:02:48,831 --> 00:02:51,591
It was only to
the point where it
58
00:02:51,591 --> 00:02:55,221
seemed like that was a one-trick
bag for certain artists.
59
00:02:55,221 --> 00:02:59,451
Then to me it was like,
nah, this is wack.
60
00:02:59,451 --> 00:03:02,751
But I can't be mad
at somebody talking
61
00:03:02,751 --> 00:03:05,181
about how their
life is leveling up
62
00:03:05,181 --> 00:03:08,841
and they want to chill
in the Hamptons now.
63
00:03:08,841 --> 00:03:09,951
It's not for you to know.
64
00:03:09,951 --> 00:03:12,711
Listen, I personally
like the Hamptons.
65
00:03:12,711 --> 00:03:15,781
66
00:03:20,471 --> 00:03:24,281
Going through my past
works in this class
67
00:03:24,281 --> 00:03:28,511
has been something I
needed because these
68
00:03:28,511 --> 00:03:31,871
are songs that I didn't
think about in a long time.
69
00:03:31,871 --> 00:03:35,921
I didn't say the
words in a long time.
70
00:03:35,921 --> 00:03:38,501
It was good to go
back to those places
71
00:03:38,501 --> 00:03:41,561
and remember what
was spontaneous,
72
00:03:41,561 --> 00:03:46,541
what took me a long time to
write, my writing process.
73
00:03:46,541 --> 00:03:51,551
I like to go back and think
about, what was it like for me
74
00:03:51,551 --> 00:03:53,561
to get started?
75
00:03:53,561 --> 00:04:00,741
And go back to that kid
who knew but didn't know.
76
00:04:00,741 --> 00:04:03,851
I think we all kind of
know, but there was still
77
00:04:03,851 --> 00:04:05,681
so many surprises.
78
00:04:05,681 --> 00:04:09,341
I hope I was able to
let you in my world.
79
00:04:09,341 --> 00:04:11,711
I just wanted to talk to
you straight from the heart.
80
00:04:11,711 --> 00:04:17,831
My parting message to the
youth and all you guys
81
00:04:17,831 --> 00:04:21,701
is don't listen to anybody.
82
00:04:21,701 --> 00:04:23,981
Don't even listen to me.
83
00:04:23,981 --> 00:04:26,781
You already know
what you need to do.
84
00:04:26,781 --> 00:04:27,281
It's in you.
85
00:04:27,281 --> 00:04:29,201
It's talking to
you all the time.
86
00:04:29,201 --> 00:04:31,751
You downplay it because you
think you're not experienced
87
00:04:31,751 --> 00:04:34,661
or you know you're not
experienced so you're
88
00:04:34,661 --> 00:04:36,671
scared to listen to yourself.
89
00:04:36,671 --> 00:04:40,691
But you know you.
90
00:04:40,691 --> 00:04:42,261
Your soul knows you.
91
00:04:42,261 --> 00:04:45,031
And that's what you're
listening to in your head.
92
00:04:45,031 --> 00:04:46,991
Trust it.
93
00:04:46,991 --> 00:04:48,941
Trust your gut.
94
00:04:48,941 --> 00:04:50,411
Go with your first instincts.
95
00:04:53,691 --> 00:04:55,521
You can't lose.
96
00:04:55,521 --> 00:04:57,111
Words are life.
97
00:04:57,111 --> 00:05:04,161
Speak things into existence
and create your universe.
98
00:05:04,161 --> 00:05:07,101
Protect yourself
with your words.
99
00:05:07,101 --> 00:05:09,321
The universe is listening.
100
00:05:09,321 --> 00:05:10,451
It's your world.
101
00:05:10,446 --> 00:05:11,576
Do the right thing with it.
102
00:05:11,571 --> 00:05:14,921
172383
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