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These are the user uploaded subtitles that are being translated: 1 00:00:32,391 --> 00:00:35,381 2 00:00:40,421 --> 00:00:43,391 Today, hip hop is a reason to get up. 3 00:00:43,391 --> 00:00:46,151 You can't wait to get up and hear that song you love. 4 00:00:46,151 --> 00:00:48,221 You can't wait to feel better about your life 5 00:00:48,221 --> 00:00:49,661 because of that song. 6 00:00:49,661 --> 00:00:52,031 You can't wait to sing along with that record, 7 00:00:52,031 --> 00:00:54,941 dance to that record, be inspired by the words 8 00:00:54,941 --> 00:00:56,321 to that song. 9 00:00:56,321 --> 00:01:01,521 Hip hop is our morning coffee, our vegan turkey and eggs. 10 00:01:01,521 --> 00:01:03,371 It's our vitamins. 11 00:01:03,371 --> 00:01:05,651 It's our power source. 12 00:01:05,651 --> 00:01:06,791 It's our theme music. 13 00:01:12,201 --> 00:01:14,481 Hip hop's growth and the globalization 14 00:01:14,481 --> 00:01:19,131 is a wave, a tidal wave, that's taking the world over 15 00:01:19,131 --> 00:01:20,541 and it's good for the world. 16 00:01:24,991 --> 00:01:27,541 When I got into listening to rap music, 17 00:01:27,541 --> 00:01:28,921 they didn't want it on the radio. 18 00:01:28,921 --> 00:01:31,681 It was looked down as, like, hoodlum stuff. 19 00:01:31,681 --> 00:01:35,501 It's gone from that to this global phenomenon. 20 00:01:35,501 --> 00:01:38,251 The attitude of hip hop was to expose, 21 00:01:38,251 --> 00:01:41,851 bring the truth to light, and live in your greatness. 22 00:01:41,851 --> 00:01:43,341 Hip hop used to scare people. 23 00:01:43,341 --> 00:01:45,751 It used to-- the music, the energy, 24 00:01:45,751 --> 00:01:50,651 the spirit of it, it would wake you up, the drum, the voice, 25 00:01:50,651 --> 00:01:51,151 [MUSIC] 26 00:01:51,151 --> 00:01:52,411 We going ultra Black. 27 00:01:55,881 --> 00:01:58,131 In this MasterClass, I'll be teaching you 28 00:01:58,131 --> 00:02:01,581 about hip hop, lyricism, and flow. 29 00:02:01,581 --> 00:02:03,801 I will show you how to write powerful lyrics that 30 00:02:03,801 --> 00:02:05,001 paint a picture. 31 00:02:05,001 --> 00:02:07,431 I'll be teaching you how to find your inspiration 32 00:02:07,431 --> 00:02:09,591 and how to develop your point of view. 33 00:02:09,591 --> 00:02:11,691 We'll really get deep into it so you 34 00:02:11,691 --> 00:02:16,071 get a whole look inside my journey, what got me here. 35 00:02:16,071 --> 00:02:19,401 Just by starting, you're halfway there. 36 00:02:19,401 --> 00:02:21,231 You know more than you think you know. 37 00:02:28,951 --> 00:02:30,201 [MUSIC - NAS, "MADE YOU LOOK"] 38 00:02:30,201 --> 00:02:32,121 Now let's get it all in perspective. 39 00:02:32,121 --> 00:02:36,441 For all y'all enjoyment, a song y'all can step with. 40 00:02:36,441 --> 00:02:39,741 I was around seven years old when 41 00:02:39,741 --> 00:02:44,391 I started to notice a certain concentrated sound, 42 00:02:44,391 --> 00:02:48,411 a certain sound that was just different from disco 43 00:02:48,411 --> 00:02:51,681 and the R&B that was out. 44 00:02:51,681 --> 00:02:55,881 It was a sound that merged the two but there 45 00:02:55,881 --> 00:03:02,331 was this cool voice telling you how it was, what was to come, 46 00:03:02,331 --> 00:03:05,241 and it was just my language. 47 00:03:05,241 --> 00:03:09,611 Come on, come on, come on, come on, somebody say ho. 48 00:03:09,611 --> 00:03:11,221 Ho. 49 00:03:11,221 --> 00:03:12,921 Say ho, ho. 50 00:03:12,921 --> 00:03:13,971 Ho, ho, 51 00:03:13,971 --> 00:03:18,441 And I would hear it from the big radios that the guys had 52 00:03:18,441 --> 00:03:21,531 or the park jams where they brought all this equipment 53 00:03:21,531 --> 00:03:24,861 and these huge speakers outside to the park 54 00:03:24,861 --> 00:03:26,631 and played their music real loud. 55 00:03:26,631 --> 00:03:30,831 I started to hear songs and you knew 56 00:03:30,831 --> 00:03:32,451 something new was happening. 57 00:03:32,451 --> 00:03:34,071 You knew there was something happening 58 00:03:34,071 --> 00:03:40,461 and you felt like you belonged to it, it belonged to you, 59 00:03:40,461 --> 00:03:43,881 and there was a lot we were going 60 00:03:43,881 --> 00:03:46,521 to see with this new music. 61 00:03:46,521 --> 00:03:52,401 The first ones I heard on record was Kurtis Blow and Melle Mel 62 00:03:52,401 --> 00:03:53,661 and the Furious Five. 63 00:03:53,661 --> 00:03:58,221 Eventually, it was Run DMC in 1983 and that was it. 64 00:03:58,221 --> 00:04:01,341 I knew this is what I wanted, this is who I am. 65 00:04:01,341 --> 00:04:05,331 I always felt something special in me as a kid. 66 00:04:05,331 --> 00:04:08,361 I don't know if other kids felt that or not. 67 00:04:08,361 --> 00:04:12,201 There was something about the arts that was calling me 68 00:04:12,201 --> 00:04:16,221 and that probably had a lot to do with my pops who had 69 00:04:16,221 --> 00:04:18,901 been on stages and wrote music. 70 00:04:18,901 --> 00:04:22,191 And I would see, like, his sheets of music. 71 00:04:22,191 --> 00:04:25,491 I never saw anyone write music before 72 00:04:25,491 --> 00:04:27,951 and I would watch him write music. 73 00:04:27,951 --> 00:04:29,631 And it was like another language. 74 00:04:29,631 --> 00:04:32,781 And I'm like, how do you know what that means? 75 00:04:32,781 --> 00:04:37,341 How is this marked at the top of this line, a sound? 76 00:04:37,341 --> 00:04:43,071 And I saw that a lot goes into making music. 77 00:04:43,071 --> 00:04:48,751 My first solo rap was my name is Nasir, the rhyme engineer. 78 00:04:48,751 --> 00:04:51,501 And if you want to battle, I will end your career. 79 00:04:51,501 --> 00:04:54,081 People perpetrating I possess much power. 80 00:04:54,081 --> 00:04:56,871 Is too late to debate, it's emcee hour. 81 00:04:56,871 --> 00:04:58,551 I will lead you to frustration. 82 00:04:58,551 --> 00:04:59,901 You'll end up fail. 83 00:04:59,901 --> 00:05:02,511 Emcees on their knees because they're so frail. 84 00:05:02,511 --> 00:05:07,971 I'm the emcee mutilator and the gladiator, the exterminator. 85 00:05:07,971 --> 00:05:10,371 You know, all of those "nator", all of that 86 00:05:10,371 --> 00:05:16,011 was, like, big words to use in a rap back then. 87 00:05:16,011 --> 00:05:20,111 Yeah, yeah, yo Black, it's time. 88 00:05:20,106 --> 00:05:25,276 First timing, First timing, right? 89 00:05:25,271 --> 00:05:25,891 Yeah. 90 00:05:25,891 --> 00:05:28,051 Where I grew up in New York City, 91 00:05:28,051 --> 00:05:30,631 the streets were paved with different colors 92 00:05:30,631 --> 00:05:33,571 of broken glass from different colored bottles, 93 00:05:33,571 --> 00:05:38,461 green, clear, brown, just all over the concrete. 94 00:05:38,461 --> 00:05:41,461 And they sparkle like diamonds in the sun. 95 00:05:41,461 --> 00:05:46,141 And our sneakers got tore up, our basketballs 96 00:05:46,141 --> 00:05:47,371 got glass in them. 97 00:05:47,371 --> 00:05:50,491 When we'd pick them up to throw it, we'd almost cut our hand. 98 00:05:50,491 --> 00:05:52,711 Our bikes would catch flats a lot, 99 00:05:52,711 --> 00:05:56,041 but it was the terrain of champions. 100 00:05:56,041 --> 00:05:59,041 And this was the '80s, we thought it was normal. 101 00:05:59,041 --> 00:06:01,831 We knew it wasn't right, but we knew 102 00:06:01,831 --> 00:06:04,261 there was no one coming to clean up this mess, 103 00:06:04,261 --> 00:06:07,111 so we kind of just made it our world. 104 00:06:07,111 --> 00:06:08,401 It was our world. 105 00:06:08,401 --> 00:06:11,561 Making music and rhymes was extremely therapeutic for what 106 00:06:11,564 --> 00:06:12,734 I was seeing in the streets. 107 00:06:12,731 --> 00:06:15,301 It was giving me a way to process 108 00:06:15,301 --> 00:06:17,161 what I was experiencing. 109 00:06:17,161 --> 00:06:20,761 I saw the neighborhood turned from fun loving, 110 00:06:20,761 --> 00:06:24,361 strong, to it just started to rot. 111 00:06:24,361 --> 00:06:25,891 You couldn't escape it. 112 00:06:25,891 --> 00:06:31,351 Everyone was getting high and they came to buy the stuff. 113 00:06:31,351 --> 00:06:35,221 Some people had to sell drugs because they had nothing. 114 00:06:35,221 --> 00:06:38,611 I wasn't that far gone where I had nothing, 115 00:06:38,611 --> 00:06:41,441 but I sure could use a pair of sneakers. 116 00:06:41,441 --> 00:06:43,861 I sure could use that new leather jacket. 117 00:06:43,861 --> 00:06:45,211 I like wearing jewelry. 118 00:06:45,211 --> 00:06:46,961 I want that chain. 119 00:06:46,961 --> 00:06:50,281 Next thing you know, there's semi-automatic machine guns 120 00:06:50,281 --> 00:06:52,951 in my dresser in my bedroom. 121 00:06:52,951 --> 00:06:56,141 It was for protection and it was for power. 122 00:06:56,141 --> 00:06:59,191 I don't want none of this, but it was my reality. 123 00:06:59,191 --> 00:07:04,861 So my raps were about me still maintaining my sanity 124 00:07:04,861 --> 00:07:09,521 on a beautiful level in this ugly world. 125 00:07:09,521 --> 00:07:12,961 I didn't know what tomorrow would bring-- 126 00:07:12,961 --> 00:07:14,311 dark times. 127 00:07:14,311 --> 00:07:18,421 In hip hop, I wanted to be that voice, the voice of reality, 128 00:07:18,421 --> 00:07:21,331 the voice for the voiceless who felt 129 00:07:21,331 --> 00:07:24,121 like the walls were closing in and they 130 00:07:24,121 --> 00:07:27,271 wanted to yell out to someone, you know, 131 00:07:27,271 --> 00:07:29,881 stop doing this to me. 132 00:07:29,881 --> 00:07:35,221 And I became that rebel mind. 133 00:07:35,224 --> 00:07:36,394 [MUSIC - NAS, "THE GENESIS"] 134 00:07:36,391 --> 00:07:37,761 My raps are trifle. 135 00:07:37,761 --> 00:07:39,891 I shoot slugs from my brain just like a rifle. 136 00:07:39,886 --> 00:07:41,916 I went to the studio at like 17. 137 00:07:45,001 --> 00:07:48,511 I felt like this is now the point where 138 00:07:48,511 --> 00:07:50,761 I'm going to find out if I should find something 139 00:07:50,761 --> 00:07:53,341 different to do in my life. 140 00:07:53,341 --> 00:07:57,541 Either I'm going to be good or this thing is over. 141 00:07:57,541 --> 00:08:01,591 Luckily, it turned out to be a good demo that we recorded 142 00:08:01,591 --> 00:08:04,561 that day, so that was a great sign because it was either, 143 00:08:04,561 --> 00:08:06,751 I was going to get there, it was going to be wack. 144 00:08:06,751 --> 00:08:11,101 This is finished, I tried it, now I know I'm not good 145 00:08:11,101 --> 00:08:13,681 or I got something. 146 00:08:13,681 --> 00:08:16,441 That day, I found out I had something. 147 00:08:16,441 --> 00:08:21,031 Emcee producer large professor, and he taught me 148 00:08:21,031 --> 00:08:23,221 how to deliver my raps. 149 00:08:23,221 --> 00:08:26,581 He taught me really how to lay vocals. 150 00:08:26,581 --> 00:08:28,081 Next thing you know, Large Professor 151 00:08:28,081 --> 00:08:32,251 is working on his album with the main source, Breaking Atoms. 152 00:08:32,251 --> 00:08:36,301 One day, he's like, man, check this out, 153 00:08:36,301 --> 00:08:38,191 I want you on my album. 154 00:08:38,190 --> 00:08:40,060 And I was like, wow. 155 00:08:40,060 --> 00:08:44,910 You know, I was so happy for the opportunity. 156 00:08:44,911 --> 00:08:47,261 And I'm on the record with Akinyele, 157 00:08:47,261 --> 00:08:48,551 Joe Fatal, and Large Professor. 158 00:08:48,553 --> 00:08:49,723 [MUSIC - NAS, "THE GENESIS"] 159 00:08:49,719 --> 00:08:51,629 Disciple, my raps are trifle. 160 00:08:51,631 --> 00:08:53,911 I shoot slugs from my brain just like a rifle. 161 00:08:53,911 --> 00:08:55,111 Stampede the stage. 162 00:08:55,111 --> 00:08:57,251 I leave the microphones but play Mr. Tuffey 163 00:08:57,253 --> 00:08:58,713 while I'm on some pretty tone shit. 164 00:08:58,711 --> 00:09:01,111 That was like one of the greatest moments of my life 165 00:09:01,111 --> 00:09:06,481 because it's from that point to I'm in my neighborhood one 166 00:09:06,481 --> 00:09:12,421 night and I hear the radio and the song is on 167 00:09:12,421 --> 00:09:14,701 and I hear myself on the radio. 168 00:09:14,701 --> 00:09:20,041 And that was a feeling that I will never forget 169 00:09:20,041 --> 00:09:21,771 and the rest is history. 170 00:09:21,771 --> 00:09:23,271 [MUSIC - NAS, "N.Y. STATE OF MIND"] 171 00:09:23,271 --> 00:09:24,811 Nas'll rock well. 172 00:09:24,811 --> 00:09:26,641 It ain't hard to tell. 173 00:09:26,641 --> 00:09:28,351 Write it down and I watch it blow up. 174 00:09:28,349 --> 00:09:29,389 Y'all know what I'm like. 175 00:09:29,391 --> 00:09:31,551 You play it in your system every night. 176 00:09:31,551 --> 00:09:33,881 Rappers are monkey-flipping with the funky rhythm, 177 00:09:33,881 --> 00:09:37,371 I be kicking, musician, inflicting composition. 178 00:09:37,371 --> 00:09:39,861 You a slave to a page in my rhyme book. 179 00:09:39,861 --> 00:09:42,381 Getting big money, "Playboy" your time's up. 180 00:09:42,381 --> 00:09:43,641 Where them gangsters at? 181 00:09:43,641 --> 00:09:45,771 Where them dimes at? 182 00:09:45,771 --> 00:09:46,911 Let's go, baby. 183 00:09:46,909 --> 00:09:47,699 Chilling, chilling. 184 00:09:51,203 --> 00:09:52,163 [MUSIC - NAS, "REWIND"] 185 00:09:52,161 --> 00:09:54,711 Listen up, gangsters and honeys with your hair done. 186 00:09:54,711 --> 00:09:57,231 Pull up a chair, hon, and put it in the air, son. 187 00:09:57,231 --> 00:09:58,821 Dog, whatever they call you-- 188 00:09:58,821 --> 00:10:02,151 When I was first getting in the record business, 189 00:10:02,151 --> 00:10:07,401 the hustle was making that train or getting that ride 190 00:10:07,401 --> 00:10:09,801 to wherever you needed to go to get around 191 00:10:09,801 --> 00:10:12,201 certain individuals who had the power 192 00:10:12,201 --> 00:10:14,211 to sign you to a record deal. 193 00:10:14,211 --> 00:10:16,191 The hustle was that back then. 194 00:10:16,191 --> 00:10:18,711 Today, the hustle is many things. 195 00:10:18,711 --> 00:10:22,251 You can make a song on your phone. 196 00:10:22,251 --> 00:10:25,251 It's all about how much you want to work to get 197 00:10:25,251 --> 00:10:26,631 to where you need to get to. 198 00:10:26,631 --> 00:10:29,131 You got to get around people that's saying something, that's 199 00:10:29,131 --> 00:10:33,231 doing something, that's moving, but you have to have drive 200 00:10:33,231 --> 00:10:35,751 and, you know, you need that inspiration. 201 00:10:35,751 --> 00:10:38,071 People can inspire you if they're out 202 00:10:38,071 --> 00:10:39,261 and they're doing things. 203 00:10:39,261 --> 00:10:42,631 You'd be surprised how fast things happen. 204 00:10:42,631 --> 00:10:46,611 So without the hustle, you have nothing. 205 00:10:46,611 --> 00:10:48,921 You have to have that and you have to keep that. 206 00:10:48,921 --> 00:10:50,691 You have to keep that fire in you. 207 00:10:50,691 --> 00:10:53,001 I felt like there had to be something out there. 208 00:10:53,001 --> 00:10:54,381 You know, I felt it. 209 00:10:54,381 --> 00:10:55,551 It was in my bones. 210 00:10:55,551 --> 00:10:58,201 I knew that I was here for something. 211 00:10:58,201 --> 00:11:00,571 I think we all are. 212 00:11:00,571 --> 00:11:06,621 And if we don't believe in that, if we 213 00:11:06,621 --> 00:11:12,651 don't dare to dream, if we don't follow our dreams, It's done. 214 00:11:12,651 --> 00:11:14,271 There's nothing else. 215 00:11:14,271 --> 00:11:18,441 It starts with the dream and I had that. 216 00:11:18,441 --> 00:11:21,561 This class can make you a better creator, thinker, 217 00:11:21,561 --> 00:11:23,781 and overall master. 218 00:11:23,781 --> 00:11:27,801 I'm speaking directly to people, going inside, and showing 219 00:11:27,801 --> 00:11:29,991 them what makes me tick. 220 00:11:29,991 --> 00:11:34,191 I want you to gain some confidence in yourself 221 00:11:34,191 --> 00:11:36,691 and your skill and your writing. 222 00:11:36,691 --> 00:11:41,301 So go into a quiet room, buckle your seat belts, 223 00:11:41,301 --> 00:11:42,801 and get ready for this ride. 224 00:11:46,461 --> 00:11:49,421 I'm Nas and this is my MasterClass. 225 00:11:49,424 --> 00:11:50,844 [MUSIC - NAS, "NY STATE OF MIND"] 226 00:11:50,841 --> 00:11:52,791 I'm a gangster, drinking Moëts, 227 00:11:52,791 --> 00:11:57,581 holding TEC'S. Making sure the cash came correct then I step. 1 00:00:08,985 --> 00:00:11,975 2 00:00:16,461 --> 00:00:20,481 We like to know we're not alone, so, when you write, 3 00:00:20,481 --> 00:00:22,911 you can write your honest feelings. 4 00:00:22,911 --> 00:00:26,601 And that tends to get through to a lot of people. 5 00:00:26,601 --> 00:00:28,581 Straight to the heart. 6 00:00:28,581 --> 00:00:29,521 That's what we need. 7 00:00:29,521 --> 00:00:30,441 That's what we like. 8 00:00:30,436 --> 00:00:31,146 It's time, nigga? 9 00:00:31,144 --> 00:00:32,354 Yeah, it's time, man. 10 00:00:32,358 --> 00:00:34,698 All right, nigga, begin. 11 00:00:34,696 --> 00:00:38,936 Yeah, straight out the fucking dungeons of rap where 12 00:00:38,931 --> 00:00:40,581 fake niggas don't make it back. 13 00:00:43,221 --> 00:00:46,551 I don't know how to start this shit, yo. 14 00:00:46,551 --> 00:00:49,811 Rappers I monkey flip them with the funky rhythm I be kicking. 15 00:00:49,811 --> 00:00:51,901 Musician inflicting composition. 16 00:00:51,896 --> 00:00:54,616 When I was writing, "N.Y. State of Mind," 17 00:00:54,611 --> 00:00:59,171 it was just raw expression of what 18 00:00:59,171 --> 00:01:02,321 I had to think about in that situation, 19 00:01:02,321 --> 00:01:05,031 living in Queensbridge projects. 20 00:01:05,031 --> 00:01:08,321 Trying to not get caught in the traps, 21 00:01:08,321 --> 00:01:13,091 but not knowing what was lying ahead for me. 22 00:01:13,091 --> 00:01:15,461 It takes you exactly to the place 23 00:01:15,461 --> 00:01:17,861 where I was at when I wrote it. 24 00:01:17,861 --> 00:01:20,651 When I'm creating characters and creating scenes, 25 00:01:20,651 --> 00:01:22,391 you create a universe. 26 00:01:22,391 --> 00:01:26,861 You create a world that somebody can enjoy listening to. 27 00:01:26,861 --> 00:01:30,821 It brings you to a time period that I 28 00:01:30,821 --> 00:01:36,101 was coming up in where things were life or death situations. 29 00:01:36,101 --> 00:01:38,081 Trying to make something of yourself 30 00:01:38,081 --> 00:01:40,301 in this great city of opportunity. 31 00:01:40,301 --> 00:01:42,821 The Big Apple, the Rotten Apple, whatever 32 00:01:42,821 --> 00:01:45,341 you want to look at it, however, where you see it, 33 00:01:45,341 --> 00:01:46,661 it's New York. 34 00:01:46,661 --> 00:01:51,971 It was super important that I gave you that. 35 00:01:51,971 --> 00:01:52,721 No cut. 36 00:01:52,721 --> 00:01:54,461 No chaser. 37 00:01:54,461 --> 00:01:58,061 Straight to the vein, and that's the way 38 00:01:58,061 --> 00:01:59,721 it's supposed to be done. 39 00:01:59,721 --> 00:02:02,651 Especially on a song called "New York State of Mind." 40 00:02:02,651 --> 00:02:06,981 My state of mind was, let the people inside my mind. 41 00:02:06,981 --> 00:02:08,441 Each block. 42 00:02:08,440 --> 00:02:10,390 It's like black rats trapped. 43 00:02:10,391 --> 00:02:11,881 Plus the Island packed. 44 00:02:11,879 --> 00:02:13,419 That's what I hear in all the stories 45 00:02:13,421 --> 00:02:14,621 where my people come back. 46 00:02:14,621 --> 00:02:15,131 Black. 47 00:02:15,131 --> 00:02:17,441 I'm living where the nights of jet-black. 48 00:02:17,441 --> 00:02:18,761 Fiends fight to get crack. 49 00:02:18,761 --> 00:02:20,051 I just max. and dream. 50 00:02:20,051 --> 00:02:24,041 I can sit back and lamp like Capone with drug scripts sewn. 51 00:02:24,041 --> 00:02:30,371 The system was designed to keep us like animals. 52 00:02:30,371 --> 00:02:35,621 The black rats trapped, the worst lowest level, 53 00:02:35,621 --> 00:02:41,291 trapped with the cares that you would have for pests. 54 00:02:41,291 --> 00:02:46,931 And you have no cares, and the Island is packed, 55 00:02:46,931 --> 00:02:49,121 short for Rikers Island. 56 00:02:49,121 --> 00:02:52,211 That's what I'm hearing in all the stories when my people come 57 00:02:52,211 --> 00:02:56,341 back from Rikers Island. 58 00:02:56,341 --> 00:02:59,971 I want to have the drug strip, the corner, 59 00:02:59,971 --> 00:03:04,051 I want to have it sewn up like Capone. 60 00:03:04,051 --> 00:03:09,001 Or the legal luxury life, but, either way, it's 61 00:03:09,001 --> 00:03:11,461 going to have to be luxurious. 62 00:03:11,461 --> 00:03:15,331 But, illegal or legal, I'm going to get there. 63 00:03:15,331 --> 00:03:17,461 Or the legal luxury life. 64 00:03:17,461 --> 00:03:20,251 Rings flooded with stones, homes, I got so many rhymes, 65 00:03:20,251 --> 00:03:21,691 I don't think I'm too sane. 66 00:03:21,691 --> 00:03:23,851 Life is parallel to hell, but I must 67 00:03:23,851 --> 00:03:25,621 maintain and be prosperous. 68 00:03:25,621 --> 00:03:28,951 Though we live dangerous, cops can just arrest us, blaming us. 69 00:03:28,951 --> 00:03:30,841 We're held like hostages. 70 00:03:30,841 --> 00:03:33,391 It's only right that I was born to use mics. 71 00:03:33,391 --> 00:03:36,101 So I'm allowing you to get inside 72 00:03:36,101 --> 00:03:39,421 to the darkest moments of my thinking 73 00:03:39,421 --> 00:03:46,681 and me comparing myself to a pest in a trap or a hamster 74 00:03:46,681 --> 00:03:48,031 on the wheel in a way. 75 00:03:48,031 --> 00:03:51,151 But at the same time, "I got so many rhymes, 76 00:03:51,151 --> 00:03:52,771 I don't think I'm too sane." 77 00:03:52,771 --> 00:03:55,201 I'm basically telling you where I'm at. 78 00:03:55,201 --> 00:04:00,271 Life is parallel to hell, but I must maintain to be prosperous. 79 00:04:00,271 --> 00:04:04,621 So I'm trying to get to the American pie. 80 00:04:04,621 --> 00:04:10,381 I'm trying to get to a great place. 81 00:04:10,381 --> 00:04:12,461 I'm trying to get a piece of the pie, 82 00:04:12,461 --> 00:04:16,801 and I need it by all means necessary. 83 00:04:16,800 --> 00:04:19,050 And I'm going for it. 84 00:04:19,045 --> 00:04:21,525 Laughing at baseheads, trying to sell some broken amps. 85 00:04:21,521 --> 00:04:22,661 G-packs get off quick. 86 00:04:22,661 --> 00:04:24,101 Forever niggas talk shit. 87 00:04:24,101 --> 00:04:27,201 Reminiscing about the last time the task force flipped. 88 00:04:27,196 --> 00:04:29,076 Niggas be running through the block shooting. 89 00:04:29,071 --> 00:04:30,941 Time to start the revolution. 90 00:04:30,941 --> 00:04:31,761 Catch a body. 91 00:04:31,763 --> 00:04:32,473 Head for Houston. 92 00:04:32,471 --> 00:04:35,951 Once they caught us off-guard, the Mac-10 was in the grass, 93 00:04:35,951 --> 00:04:37,661 and I ran like a cheetah. 94 00:04:37,661 --> 00:04:39,251 Thoughts of an assassin. 95 00:04:39,251 --> 00:04:42,641 Pick the Mac up, told brothers, "Back up. " The Mac spit. 96 00:04:42,641 --> 00:04:43,901 Lead was hitting niggas. 97 00:04:43,901 --> 00:04:44,591 One ran. 98 00:04:44,591 --> 00:04:45,941 I made him backflip. 99 00:04:45,941 --> 00:04:47,261 Heard a few chicks scream. 100 00:04:47,261 --> 00:04:48,221 My arm shook. 101 00:04:48,221 --> 00:04:49,121 Couldn't look. 102 00:04:49,121 --> 00:04:50,251 Gave another squeeze. 103 00:04:50,251 --> 00:04:50,881 Heard it click. 104 00:04:50,876 --> 00:04:52,306 "Yo, my shit is stuck." 105 00:04:52,301 --> 00:04:53,381 Tried to cock it. 106 00:04:53,381 --> 00:04:54,251 It wouldn't shoot. 107 00:04:54,251 --> 00:04:55,691 Now I'm in danger. 108 00:04:55,691 --> 00:04:57,851 Finally pulled it back and saw three bullets 109 00:04:57,851 --> 00:04:59,201 caught up in the chamber. 110 00:04:59,201 --> 00:05:01,601 So now I'm jetting through the building lobby, 111 00:05:01,601 --> 00:05:03,581 and it was full of children probably couldn't 112 00:05:03,581 --> 00:05:05,831 see as high as I be. 113 00:05:05,831 --> 00:05:07,631 It's like the game ain't the same. 114 00:05:07,631 --> 00:05:09,611 Got younger niggas pulling the triggers, 115 00:05:09,611 --> 00:05:11,141 bringing fame to their name. 116 00:05:11,141 --> 00:05:12,491 They claim some corners. 117 00:05:12,491 --> 00:05:16,001 Crews without guns are goners, In broad daylight, stickup 118 00:05:16,001 --> 00:05:18,521 kids, they run up on us. 119 00:05:18,521 --> 00:05:22,781 In the world of this beautiful country of America, 120 00:05:22,781 --> 00:05:25,661 we have so much opportunity. 121 00:05:25,661 --> 00:05:31,211 But yet, in the inner cities, it goes down. 122 00:05:31,211 --> 00:05:33,011 A situation may arise where there 123 00:05:33,011 --> 00:05:34,641 are bullets flying at you. 124 00:05:34,641 --> 00:05:37,481 Are you scared to grab it and pull it out? 125 00:05:37,481 --> 00:05:38,951 So you think about these things. 126 00:05:38,951 --> 00:05:42,251 You have to think about, do I have the courage 127 00:05:42,251 --> 00:05:45,851 to protect myself if something was to happen? 128 00:05:45,851 --> 00:05:51,671 And there you are, and you have to make grown, military, army 129 00:05:51,671 --> 00:05:54,961 decisions as a teenager. 130 00:05:54,961 --> 00:05:58,681 I think people connect with my music because a lot of people 131 00:05:58,681 --> 00:06:02,401 think, hey, he's talking about something I think about, 132 00:06:02,401 --> 00:06:05,351 or I thought about, or I haven't thought about. 133 00:06:05,351 --> 00:06:09,451 And I think that's what being a good MC is. 134 00:06:09,451 --> 00:06:10,981 I think being a good MC, you have 135 00:06:10,981 --> 00:06:14,801 to kind of intrigue your audience. 136 00:06:14,800 --> 00:06:17,170 137 00:06:20,011 --> 00:06:22,201 To make descriptive storytelling, 138 00:06:22,201 --> 00:06:25,651 you need a beginning, a middle, an end. 139 00:06:25,651 --> 00:06:28,831 You need your characters, places. 140 00:06:28,831 --> 00:06:32,551 You need to describe each scene like a movie. 141 00:06:32,551 --> 00:06:35,071 You need to describe the emotions 142 00:06:35,071 --> 00:06:36,751 of whoever's in your story. 143 00:06:36,751 --> 00:06:40,811 You need to describe their goals, their setbacks, 144 00:06:40,811 --> 00:06:42,961 a beginning, middle, and end. 145 00:06:42,961 --> 00:06:48,121 My process is to find the details in everything. 146 00:06:48,121 --> 00:06:50,191 I think details are important. 147 00:06:50,191 --> 00:06:56,071 If it's a sweater this person was wearing, what kind was it? 148 00:06:56,071 --> 00:06:58,561 How did it feel on that person's skin? 149 00:06:58,561 --> 00:07:00,731 That might not even be what the story's about, 150 00:07:00,731 --> 00:07:02,761 but it gives that description. 151 00:07:02,761 --> 00:07:07,081 It gives you more visuals when you hear somebody rap. 152 00:07:07,081 --> 00:07:09,641 Tell me everything about your day. 153 00:07:09,641 --> 00:07:11,041 Tell me what's wrong. 154 00:07:11,041 --> 00:07:12,541 Why do you see it wrong? 155 00:07:12,541 --> 00:07:14,251 Say it straight from your heart. 156 00:07:14,251 --> 00:07:18,541 If it's not clear, if you're not transparent then 157 00:07:18,541 --> 00:07:22,081 come back to it and work on it some more, in an hour, 158 00:07:22,081 --> 00:07:23,281 another day. 159 00:07:23,281 --> 00:07:27,841 Come back to it too as precise, just the way you need it to be. 160 00:07:27,841 --> 00:07:32,881 What I mean by details, was the wine chilled? 161 00:07:32,881 --> 00:07:34,501 Is it what you drink all the time? 162 00:07:34,501 --> 00:07:36,221 How does it make you feel? 163 00:07:36,221 --> 00:07:38,491 How many glasses did you have? 164 00:07:38,491 --> 00:07:39,751 Was the glass spotty? 165 00:07:39,751 --> 00:07:41,471 Was it clean? 166 00:07:41,471 --> 00:07:43,621 Was the waiter nice? 167 00:07:43,621 --> 00:07:45,571 Did you get it out of your fridge? 168 00:07:45,571 --> 00:07:46,891 Your cellar? 169 00:07:46,891 --> 00:07:48,691 Do you like going to your cellar? 170 00:07:48,691 --> 00:07:50,731 Is it dark there? 171 00:07:50,731 --> 00:07:53,851 Does the wood crack on the steps to your cellar. 172 00:07:53,851 --> 00:07:55,651 Do you even have a cellar? 173 00:07:55,651 --> 00:07:57,131 Do you want a cellar? 174 00:07:57,128 --> 00:07:58,708 What did you see in a wine cellar that 175 00:07:58,711 --> 00:08:01,651 made you want a wine cellar? 176 00:08:01,651 --> 00:08:04,951 Can you afford that? 177 00:08:04,951 --> 00:08:06,991 Can you afford the wine? 178 00:08:06,991 --> 00:08:09,811 Is it your friend that always has the wine? 179 00:08:09,811 --> 00:08:11,041 He's the connoisseur? 180 00:08:13,871 --> 00:08:19,001 He drinks because he celebrates life every day. 181 00:08:19,001 --> 00:08:20,081 He's happy. 182 00:08:20,081 --> 00:08:22,631 He smiles. 183 00:08:22,631 --> 00:08:25,991 His beard is gray. 184 00:08:25,991 --> 00:08:27,491 It wasn't like that last year. 185 00:08:30,581 --> 00:08:33,221 Details. 186 00:08:33,221 --> 00:08:35,771 That's the beauty of being a writer. 187 00:08:35,771 --> 00:08:38,751 You can go in any direction you want to go. 188 00:08:38,751 --> 00:08:42,011 There are psychotic people in prison 189 00:08:42,011 --> 00:08:47,111 who could write a book about a beautiful family. 190 00:08:47,111 --> 00:08:49,571 The pen, it doesn't matter who you are. 191 00:08:49,571 --> 00:08:51,881 It's all about your imagination and how deep 192 00:08:51,881 --> 00:08:54,951 you are willing to travel for your research. 193 00:08:54,951 --> 00:08:58,291 You use your imagination, you can write anything. 1 00:00:09,217 --> 00:00:11,637 2 00:00:16,397 --> 00:00:19,287 Rapping is the head nod. 3 00:00:19,291 --> 00:00:20,851 It's very street. 4 00:00:20,851 --> 00:00:25,981 It's like snapping your fingers and bopping your head 5 00:00:25,981 --> 00:00:30,991 and speaking in the rhythm of that finger snap and head bop 6 00:00:30,991 --> 00:00:32,761 and making words rhyme. 7 00:00:32,761 --> 00:00:35,461 I think I first realized that I could put words 8 00:00:35,461 --> 00:00:39,001 together and rhyme rap style-- 9 00:00:39,001 --> 00:00:44,221 I think I was probably 10 years old, maybe nine. 10 00:00:44,221 --> 00:00:46,181 I started to put things together. 11 00:00:46,181 --> 00:00:48,091 I would imitate the songs that was out. 12 00:00:48,091 --> 00:00:49,471 I would memorize it. 13 00:00:49,471 --> 00:00:51,841 And it just became something that stayed in my head. 14 00:00:51,841 --> 00:00:56,071 Everyone around me, even ones who wasn't trying to rap, 15 00:00:56,071 --> 00:00:59,971 we were all repeating the songs, "Sucker MC" by Run-DMC. 16 00:00:59,971 --> 00:01:04,891 Next thing you know, you're like, yo, we should try. 17 00:01:04,891 --> 00:01:06,931 Maybe we could be a group. 18 00:01:06,931 --> 00:01:09,181 Maybe we can do what Run-DMC is doing. 19 00:01:09,181 --> 00:01:11,611 I just needed to find my own words. 20 00:01:11,611 --> 00:01:13,841 I needed to have something to say. 21 00:01:13,841 --> 00:01:17,461 And as a nine-year-old, there wasn't much you could say. 22 00:01:17,461 --> 00:01:21,331 You would just talk about things like, I had a show, 23 00:01:21,331 --> 00:01:24,211 and everybody went wild in the crowd. 24 00:01:24,211 --> 00:01:26,101 I'm number one. 25 00:01:26,101 --> 00:01:28,261 I'm the best that's out there. 26 00:01:28,261 --> 00:01:29,011 You know? 27 00:01:29,011 --> 00:01:30,551 That was as far as it went. 28 00:01:30,549 --> 00:01:31,589 You know what I'm saying? 29 00:01:31,591 --> 00:01:32,791 There was no shows. 30 00:01:32,791 --> 00:01:34,151 I wasn't number one. 31 00:01:34,151 --> 00:01:36,101 But to me, I felt it. 32 00:01:36,101 --> 00:01:37,271 I believed it. 33 00:01:37,271 --> 00:01:40,921 And you have to believe it when you say it. 34 00:01:40,921 --> 00:01:43,351 Your rhythmic timing has to be on. 35 00:01:43,351 --> 00:01:49,981 And you have to entertain me through the first bar 36 00:01:49,981 --> 00:01:53,131 to the last bar till you break into the chorus. 37 00:01:53,131 --> 00:01:54,331 I need to be entertained. 38 00:01:54,331 --> 00:01:56,511 I need to be taken somewhere. 39 00:01:56,511 --> 00:01:59,881 Bars is how you count music. 40 00:01:59,881 --> 00:02:07,201 And it's 1, 2, 3, 4, 1, 2, 3, 4. 41 00:02:07,201 --> 00:02:09,121 These are all bars. 42 00:02:09,121 --> 00:02:13,171 It depends on how fast or slow the music is. 43 00:02:13,171 --> 00:02:18,271 You can write-- you can count how long your verse is 44 00:02:18,271 --> 00:02:22,261 through how many bars you use. 45 00:02:22,261 --> 00:02:24,571 You construct bars by your timing. 46 00:02:24,571 --> 00:02:26,851 You time yourself. 47 00:02:26,851 --> 00:02:31,201 You can time yourself and write it to be how many bars you 48 00:02:31,201 --> 00:02:32,191 like it to be. 49 00:02:32,191 --> 00:02:36,871 I don't have any rules to it. 50 00:02:36,871 --> 00:02:38,521 You know what the basics are. 51 00:02:38,521 --> 00:02:41,641 It's staying on beat and staying in the bars. 52 00:02:41,641 --> 00:02:44,911 I like to go beyond the bars, across the bar line, 53 00:02:44,911 --> 00:02:47,431 get there faster than when the bar comes, 54 00:02:47,431 --> 00:02:52,441 and not start on the one, and start wherever I want, 55 00:02:52,441 --> 00:02:56,371 start where the feeling is at, and create my own timing 56 00:02:56,371 --> 00:02:58,651 within the timing of the music. 57 00:02:58,649 --> 00:03:01,039 58 00:03:05,341 --> 00:03:09,961 A rhythmic pattern is another way of saying a style. 59 00:03:09,961 --> 00:03:14,831 So your rhythmic pattern would be whatever you choose. 60 00:03:14,831 --> 00:03:18,391 And you can stay into that pattern. 61 00:03:18,391 --> 00:03:22,081 In your bars, you can rap (RAPPING) this, that, this, 62 00:03:22,081 --> 00:03:25,351 that, this, this, that, this, or that, 63 00:03:25,351 --> 00:03:26,781 or you could chain it to (RAPPING) 64 00:03:26,776 --> 00:03:28,156 this and that, and this and that, 65 00:03:28,151 --> 00:03:30,331 and this and this, this, that, that. 66 00:03:30,331 --> 00:03:31,921 It's the pattern you use. 67 00:03:31,921 --> 00:03:35,011 Sometimes you bore people when the pattern is the same thing 68 00:03:35,011 --> 00:03:38,221 too long, so you switch up your pattern throughout the rhyme, 69 00:03:38,221 --> 00:03:41,611 throughout the verse, to show how many ways you're 70 00:03:41,611 --> 00:03:43,891 capable of rapping. 71 00:03:43,891 --> 00:03:48,991 Some people can only rap in one style, one rhythmic pattern. 72 00:03:48,991 --> 00:03:54,631 But the more you have shows that you are the better emcee. 73 00:03:54,631 --> 00:03:59,261 A simple pattern is not many words. 74 00:03:59,261 --> 00:04:01,441 It's simple. 75 00:04:01,441 --> 00:04:09,541 It's an easygoing rhyme, easy to hear, not fast-paced. 76 00:04:09,541 --> 00:04:16,681 Myself, me, I tend to want to say a lot each bar. 77 00:04:16,681 --> 00:04:18,721 I'm trying to get a lot of words because I'm 78 00:04:18,721 --> 00:04:21,091 excited to say something. 79 00:04:21,091 --> 00:04:24,721 That's how much I care about what I do. 80 00:04:24,721 --> 00:04:25,841 I can't hold it back. 81 00:04:25,841 --> 00:04:27,001 It just explodes. 82 00:04:27,001 --> 00:04:27,951 I want to beast it. 83 00:04:27,951 --> 00:04:30,511 I don't want to play any games. 84 00:04:30,511 --> 00:04:34,111 Even when I'm calm, when the flow is more calm, 85 00:04:34,111 --> 00:04:35,851 I tend to say a lot of words. 86 00:04:35,851 --> 00:04:38,071 When you're thinking of rhythmic patterns 87 00:04:38,071 --> 00:04:42,971 and you want to study them, how to come up with them, 88 00:04:42,971 --> 00:04:45,751 you should listen to some serious lyricists. 89 00:04:45,751 --> 00:04:49,231 A lyricist I would recommend is Kool G Rap, 90 00:04:49,231 --> 00:04:52,901 the song "Men at Work." 91 00:04:52,901 --> 00:04:56,281 It's all craziness. 92 00:04:56,281 --> 00:05:02,851 His rap style on that is fast, rapid fire. 93 00:05:02,851 --> 00:05:04,111 It's easy. 94 00:05:04,111 --> 00:05:06,751 It's easy to do what I do. 95 00:05:06,751 --> 00:05:08,851 But you got to want to do it. 96 00:05:08,851 --> 00:05:10,861 You got to really want to do it. 97 00:05:10,861 --> 00:05:12,541 You can listen to some of my records. 98 00:05:12,541 --> 00:05:13,861 You can listen to "One Love." 99 00:05:13,861 --> 00:05:16,021 You can listen to "The Cure." 100 00:05:16,021 --> 00:05:19,231 You can listen to any one of my albums 101 00:05:19,231 --> 00:05:23,821 and pick a song and rap alone. 102 00:05:23,821 --> 00:05:26,801 Next thing you know, you're doing it without me. 103 00:05:26,801 --> 00:05:29,241 Next thing you know, you're doing it with your own words. 104 00:05:29,236 --> 00:05:30,826 [MUSIC - NAS, "ONE LOVE"] (RAPPING) Shorty don't care, 105 00:05:30,821 --> 00:05:33,661 she a snake too, fuckin' with the niggas from that fake crew 106 00:05:33,661 --> 00:05:34,531 that hate you. 107 00:05:34,531 --> 00:05:36,541 But yo, guess who got shot-- 108 00:05:36,541 --> 00:05:38,941 In my opinion, what makes a good rap rhyme 109 00:05:38,941 --> 00:05:49,531 is if you can say a word that is tough to rhyme with and do 110 00:05:49,531 --> 00:05:50,821 it effortless. 111 00:05:50,821 --> 00:05:54,061 I like to find words that you wouldn't particularly 112 00:05:54,061 --> 00:05:58,861 hear in rap songs because it goes what I need to say. 113 00:05:58,861 --> 00:06:03,901 And at the same time, it's not a word that's easy to rhyme with. 114 00:06:03,901 --> 00:06:07,751 Those are like two bombs that you drop. 115 00:06:07,751 --> 00:06:14,851 You got to look at it like Mandarin, tambourine. 116 00:06:14,851 --> 00:06:17,971 Those are two things that have nothing to do with each other, 117 00:06:17,971 --> 00:06:22,591 but I can bring them together, bring two cultures together 118 00:06:22,591 --> 00:06:25,591 through a rap, and have two people from two 119 00:06:25,591 --> 00:06:29,411 different worlds hear something that resonates with them. 120 00:06:29,411 --> 00:06:31,351 So now they're thinking about each other. 121 00:06:31,351 --> 00:06:34,981 Oh, this guy just made this rhyme with that. 122 00:06:34,981 --> 00:06:37,111 When you're structuring your rhyme, 123 00:06:37,111 --> 00:06:41,281 here's a few ways to make this rhyme count. 124 00:06:41,281 --> 00:06:45,541 Feel free to write a couple of rhymes. 125 00:06:45,541 --> 00:06:48,541 Once you're done, usually there's 126 00:06:48,541 --> 00:06:54,451 a strong part or one crazy line in each rhyme that you wrote. 127 00:06:54,451 --> 00:06:57,931 If the rest of the rap is not giving you nothing, 128 00:06:57,931 --> 00:07:00,181 get rid of the rest. 129 00:07:00,181 --> 00:07:04,081 Take the good part, and take the good part out 130 00:07:04,081 --> 00:07:09,061 of the other raps you made, and extract those lines, 131 00:07:09,061 --> 00:07:16,261 and form a new rhyme based on only those strong points. 132 00:07:16,261 --> 00:07:18,601 And the rest of the stuff that you 133 00:07:18,601 --> 00:07:22,981 push to the side, that will become what it will become. 134 00:07:22,981 --> 00:07:25,081 Maybe it will become garbage. 135 00:07:25,081 --> 00:07:28,171 But you start a whole new round with all your good points, 136 00:07:28,171 --> 00:07:33,331 and you try to stay consistent with good parts from that point 137 00:07:33,331 --> 00:07:34,621 on. 138 00:07:34,621 --> 00:07:38,731 And I find that way being really helpful to make 139 00:07:38,731 --> 00:07:40,791 the rhyme strong. 1 00:00:09,293 --> 00:00:16,143 2 00:00:16,141 --> 00:00:18,781 Each year, beach chair, bum wear, 3 00:00:18,781 --> 00:00:20,401 looking like I don't care. 4 00:00:20,401 --> 00:00:24,001 Somewhere-- Cayman Islands maybe-- write a book. 5 00:00:24,001 --> 00:00:26,911 NAS: I'm excited every time I'm about to create a song. 6 00:00:26,911 --> 00:00:31,141 It's like this world that I step into. 7 00:00:31,141 --> 00:00:36,821 I start to think about what should the topic be today. 8 00:00:36,821 --> 00:00:39,991 So what happens is I hear the beat, 9 00:00:39,991 --> 00:00:43,801 and the beat kind of tells me which way to go, 10 00:00:43,801 --> 00:00:47,011 or it pulls me in a whole different direction. 11 00:00:47,011 --> 00:00:49,111 And I'm excited all through it-- 12 00:00:49,111 --> 00:00:50,371 This is crazy, bro. 13 00:00:50,371 --> 00:00:51,331 14 00:00:57,591 --> 00:01:00,051 My writing process-- hmm. 15 00:01:00,051 --> 00:01:05,661 I take bits and pieces from different stages of my life. 16 00:01:05,661 --> 00:01:09,021 I take that and I work with it today. 17 00:01:09,021 --> 00:01:12,831 I guess I was a young kid, trying to write, 18 00:01:12,831 --> 00:01:19,251 and I would have notebooks of rhymes, stories. 19 00:01:19,251 --> 00:01:22,101 I had note pads full of raps-- 20 00:01:22,101 --> 00:01:25,071 chapters, like this chapter is about girls. 21 00:01:25,071 --> 00:01:29,571 So there'll be a certain amount of paper, and a divider there-- 22 00:01:29,571 --> 00:01:30,171 girls. 23 00:01:30,171 --> 00:01:33,861 The next one would be about the next subject 24 00:01:33,861 --> 00:01:35,541 and so on, and so forth. 25 00:01:35,541 --> 00:01:40,701 And so if I had to spit something for you, 26 00:01:40,701 --> 00:01:42,951 I had categories to go to. 27 00:01:42,951 --> 00:01:45,141 It went from that to-- 28 00:01:45,141 --> 00:01:49,101 changing it up to just off the top of the head. 29 00:01:49,101 --> 00:01:53,211 And I would go between off the top of head and writing. 30 00:01:53,211 --> 00:01:55,281 Probably, everybody feels that way, 31 00:01:55,281 --> 00:01:58,531 because once you do it for so long, 32 00:01:58,531 --> 00:02:00,511 you don't need to write it anymore. 33 00:02:00,511 --> 00:02:05,391 I like to just say stuff, and say stuff that feels good, 34 00:02:05,391 --> 00:02:07,681 say stuff that matters to me. 35 00:02:07,676 --> 00:02:09,056 When you write it down, you know, 36 00:02:09,051 --> 00:02:10,611 you might lose some of that. 37 00:02:10,611 --> 00:02:13,021 You might lose it-- at least for me. 38 00:02:13,021 --> 00:02:17,281 So if I say it, it's right there on the spot. 39 00:02:17,281 --> 00:02:18,451 It's spontaneous. 40 00:02:18,451 --> 00:02:19,351 It's raw. 41 00:02:19,351 --> 00:02:22,681 It's straight out the heart or the mind. 42 00:02:22,681 --> 00:02:24,281 We're gonna need the pen and pad. 43 00:02:24,279 --> 00:02:25,819 You be writing in the phone, right? 44 00:02:25,821 --> 00:02:25,981 Yeah. 45 00:02:25,981 --> 00:02:27,061 You have keep that shit natural. 46 00:02:27,061 --> 00:02:27,561 Yeah. 47 00:02:27,561 --> 00:02:29,021 Writing on phone-- 48 00:02:29,021 --> 00:02:32,531 Hey guys, can you take this-- this is not how we record it. 49 00:02:32,533 --> 00:02:33,243 CREW: No problem. 50 00:02:34,471 --> 00:02:38,881 And now, my writing process is notes in my phone. 51 00:02:38,881 --> 00:02:41,131 Using my phone, opposed the paper-- 52 00:02:41,131 --> 00:02:43,051 I've done it on paper so long. 53 00:02:43,051 --> 00:02:45,571 A phone is easier to handle. 54 00:02:45,571 --> 00:02:48,091 It's like, I'm not sticking to a book. 55 00:02:48,091 --> 00:02:49,831 I'm making it up as I go, and the phone 56 00:02:49,831 --> 00:02:51,301 could easily be in my pocket. 57 00:02:51,301 --> 00:02:55,031 I could pull it out to remember something, and put it back in. 58 00:02:55,031 --> 00:02:57,451 It's way easier to me. 59 00:02:57,451 --> 00:03:01,291 You, as a student, should do what works for you. 60 00:03:01,291 --> 00:03:05,361 What's the best way you like to read your words? 61 00:03:05,361 --> 00:03:09,031 What keeps you on time with the track? 62 00:03:09,034 --> 00:03:10,454 How do you like to see words look, 63 00:03:10,451 --> 00:03:15,581 because you could type them, or your handwriting might spark 64 00:03:15,581 --> 00:03:19,331 something in your imagination that might bring something 65 00:03:19,331 --> 00:03:20,351 else to the song. 66 00:03:20,351 --> 00:03:27,231 67 00:03:27,231 --> 00:03:29,991 The journey of the song is conversation. 68 00:03:29,991 --> 00:03:34,671 It's like you got this blank canvas, 69 00:03:34,671 --> 00:03:36,221 and we just throw on paint. 70 00:03:36,721 --> 00:03:38,561 Me and my soul, that's divine... 71 00:03:43,971 --> 00:03:49,901 You need words, and you need to rehearse how they sound to you. 72 00:03:49,901 --> 00:03:54,101 You know, say them to yourself, say them in a sentence. 73 00:03:54,101 --> 00:03:56,651 Mix a word up that people are not-- 74 00:03:56,651 --> 00:03:58,991 most people in your circle are not familiar with, 75 00:03:58,991 --> 00:04:02,411 and put it in a sentence that's cool, so that it's 76 00:04:02,411 --> 00:04:03,581 easier on the listener. 77 00:04:03,581 --> 00:04:05,261 78 00:04:05,261 --> 00:04:06,761 How will I know? 79 00:04:06,757 --> 00:04:09,507 Pitch like a pitcher, a fastball. 80 00:04:21,271 --> 00:04:27,321 So many ideas I have, and just trying to quiet some of them 81 00:04:27,321 --> 00:04:32,811 down, so I can get out one of them-- 82 00:04:32,811 --> 00:04:36,831 is my process now, because the other ideas are screaming 83 00:04:36,831 --> 00:04:40,131 for it to be given life. 84 00:04:40,131 --> 00:04:43,461 You know, but meanwhile, I'm going to pick one. 85 00:04:43,461 --> 00:04:46,161 And-- but the other ones are screaming at me, 86 00:04:46,161 --> 00:04:47,241 like, this one's better. 87 00:04:47,241 --> 00:04:48,111 This one's better. 88 00:04:49,711 --> 00:04:54,051 So I'm not-- I'm not going to really get in front of it. 89 00:04:54,051 --> 00:04:57,231 I'm just going to let it happen. 90 00:04:57,231 --> 00:04:59,481 It's like I'm having a conversation with myself, 91 00:04:59,481 --> 00:05:00,231 I guess. 92 00:05:00,231 --> 00:05:01,701 Things pop up in your head. 93 00:05:01,701 --> 00:05:06,231 You're in your creative space, so thoughts are open and free. 94 00:05:06,231 --> 00:05:11,661 And I lay down some lines, and I go back. 95 00:05:11,661 --> 00:05:13,641 I listen to how I'm saying it. 96 00:05:13,641 --> 00:05:16,071 And I might just change it all together, 97 00:05:16,071 --> 00:05:18,651 start it from the top, say something else. 98 00:05:18,651 --> 00:05:22,191 Or maybe the last line I said should be the first line, 99 00:05:22,191 --> 00:05:24,981 I need to hit them from the top of the line, 100 00:05:24,981 --> 00:05:26,361 and keep hitting them. 101 00:05:26,361 --> 00:05:29,541 There need to be no weak parts. 102 00:05:29,541 --> 00:05:34,201 You know, and I'll go back and I'll do that until it's done. 103 00:05:34,201 --> 00:05:37,611 And then, once it's done, I'll come back the next day, 104 00:05:37,611 --> 00:05:40,401 and I'll change a lot of it. 105 00:05:40,401 --> 00:05:41,901 I'll keep doing that. 106 00:05:41,899 --> 00:05:42,859 107 00:05:48,601 --> 00:05:54,391 Certain words have a certain rhythmic way to it, 108 00:05:54,391 --> 00:05:57,661 so you know how it can-- 109 00:05:57,661 --> 00:06:00,931 certain words have the syllables that it takes up some space 110 00:06:00,931 --> 00:06:03,751 to say, rather than word like great and late, 111 00:06:03,751 --> 00:06:06,151 you have other words with more syllables, 112 00:06:06,151 --> 00:06:07,861 like the word syllable in itself-- 113 00:06:07,861 --> 00:06:08,961 syllable. 114 00:06:08,961 --> 00:06:11,821 It gives you a chance to break down your flow, 115 00:06:11,821 --> 00:06:14,701 have fun within each line. 116 00:06:14,701 --> 00:06:18,161 You know, when you have that rhythm in the words. 117 00:06:18,161 --> 00:06:22,891 Putting words together in a rhythmic way is also fun, 118 00:06:22,891 --> 00:06:28,021 and it's fun for the listener, and you take it from there 119 00:06:28,021 --> 00:06:32,881 to metaphors, like my playing-- 120 00:06:32,881 --> 00:06:34,291 got my hands in everything. 121 00:06:34,291 --> 00:06:38,821 You know, that's talking about business. 122 00:06:38,821 --> 00:06:42,421 And it's, like, I got my hands in everything, like a kid 123 00:06:42,421 --> 00:06:45,011 with bad manners, you know. 124 00:06:45,011 --> 00:06:46,511 I guess you could call that-- 125 00:06:46,511 --> 00:06:50,201 the kid with bad manners is one of those punch lines. 126 00:06:50,201 --> 00:06:52,091 It brings it home, you know. 127 00:06:52,089 --> 00:06:53,049 128 00:06:59,261 --> 00:07:00,501 This is crazy. 129 00:07:00,498 --> 00:07:01,078 It's coming. 130 00:07:01,081 --> 00:07:02,131 It's something. 131 00:07:03,491 --> 00:07:07,421 NAS: The role of the producer is to take 132 00:07:07,421 --> 00:07:10,691 an artist, what he or she is going through, 133 00:07:10,691 --> 00:07:12,941 or what they want to get off their heart, 134 00:07:12,941 --> 00:07:16,511 or what's heavy on their hearts, or whatever 135 00:07:16,511 --> 00:07:20,921 it may be with that artist, and bring it to life. 136 00:07:20,921 --> 00:07:25,091 Hit-Boy came up when there was a couple of different producers 137 00:07:25,091 --> 00:07:26,651 coming up, too. 138 00:07:26,651 --> 00:07:30,311 You knew it was a new wave of young talent 139 00:07:30,311 --> 00:07:33,191 who was changing the game, and giving you that big sound, 140 00:07:33,191 --> 00:07:35,661 but that right sound-- the raw sound. 141 00:07:35,660 --> 00:07:36,640 142 00:07:43,001 --> 00:07:46,181 Hit's beats, they have character. 143 00:07:46,181 --> 00:07:49,481 It's alive, so that energy right there 144 00:07:49,481 --> 00:07:51,341 was the energy I needed to be around. 145 00:07:54,722 --> 00:07:55,692 Getting something. 146 00:07:55,691 --> 00:07:57,851 Yeah, that shit crazy. 147 00:07:57,851 --> 00:07:58,961 That shit crazy, bro. 148 00:08:02,301 --> 00:08:04,131 The producer has to bring it to life. 149 00:08:04,131 --> 00:08:10,101 The producer creates the sounds that evokes something in you, 150 00:08:10,101 --> 00:08:12,831 so that you could pull something out of you didn't realize 151 00:08:12,831 --> 00:08:13,881 was there. 152 00:08:13,881 --> 00:08:17,811 And it gets you to create this art and put it down. 153 00:08:17,811 --> 00:08:18,801 154 00:08:27,251 --> 00:08:29,471 What you need to know about selecting a producer 155 00:08:29,471 --> 00:08:30,911 is-- you take what you can. 156 00:08:30,911 --> 00:08:33,161 Like, if you're just starting out, 157 00:08:33,161 --> 00:08:36,341 you really can't be too choosy, because you're probably 158 00:08:36,341 --> 00:08:40,031 going to work with whoever's around you who's producing. 159 00:08:40,031 --> 00:08:43,901 By the time you develop the right vocal skill, 160 00:08:43,901 --> 00:08:47,261 is when that better producer will hear you, 161 00:08:47,261 --> 00:08:50,381 and want to work with you, too, because they're 162 00:08:50,381 --> 00:08:52,061 looking for the right vocalist. 163 00:08:52,061 --> 00:08:54,541 But you have to work on yourself. 1 00:00:08,949 --> 00:00:12,419 2 00:00:17,401 --> 00:00:20,651 NAS: We're about to get into it, lay down whatever 3 00:00:20,651 --> 00:00:22,161 I came up with just now. 4 00:00:22,161 --> 00:00:26,421 And so we brought the mic here so I can do it right here. 5 00:00:26,421 --> 00:00:26,921 Yeah. 6 00:00:26,921 --> 00:00:27,881 You got it all ready? 7 00:00:27,879 --> 00:00:30,039 Test one, two. 8 00:00:30,041 --> 00:00:31,721 Test, one, two. 9 00:00:31,721 --> 00:00:34,141 Yeah. 10 00:00:34,141 --> 00:00:37,141 Big Nas, old money, new money-- 11 00:00:37,141 --> 00:00:39,901 tech, turn it down a little bit, the track. 12 00:00:39,901 --> 00:00:41,311 Turn the beat down. 13 00:00:41,311 --> 00:00:42,791 Turn the beat down. 14 00:00:42,791 --> 00:00:43,991 Yeah. 15 00:00:43,991 --> 00:00:45,041 Cheer, cheer, track. 16 00:00:45,041 --> 00:00:47,891 New music, new content, new programming. 17 00:00:47,891 --> 00:00:51,151 I ran the gamut, got my-- 18 00:00:51,151 --> 00:00:53,911 new content, new programming, I ran the gamut. 19 00:00:53,911 --> 00:00:56,611 Got my hands in everything like bad manners. 20 00:00:56,611 --> 00:00:58,951 So save the high school banter for those 21 00:00:58,951 --> 00:01:01,361 who are just like you. 22 00:01:01,361 --> 00:01:02,351 Uhh. 23 00:01:02,351 --> 00:01:06,821 Save the high-school banter for those who are just like you. 24 00:01:06,821 --> 00:01:09,521 I'd like to write a book on the Cayman Islands. 25 00:01:09,521 --> 00:01:10,781 I'd like to stay cool in the-- 26 00:01:10,781 --> 00:01:12,611 [LAUGHS] 27 00:01:12,611 --> 00:01:13,911 Go up and-- see, that's-- 28 00:01:13,911 --> 00:01:15,311 I like to really-- 29 00:01:15,311 --> 00:01:17,741 off the top of the head, and it's a longer process. 30 00:01:17,741 --> 00:01:21,311 I could just-- it's just a feeling. 31 00:01:21,311 --> 00:01:27,711 And I could try it now, but it's like-- 32 00:01:27,711 --> 00:01:29,531 then I have to stop, and then I go back. 33 00:01:29,528 --> 00:01:31,608 So I'll try-- I show you a little bit how I really 34 00:01:31,611 --> 00:01:33,901 record in the studio. 35 00:01:33,901 --> 00:01:35,391 You can play the track again. 36 00:01:35,386 --> 00:01:36,636 37 00:01:36,631 --> 00:01:41,221 So I'm just sitting here looking to ice this. 38 00:01:41,221 --> 00:01:44,161 The vibes is something you never seen before. 39 00:01:44,161 --> 00:01:47,721 I just relax in the zone. 40 00:01:47,725 --> 00:01:50,725 Uhh. 41 00:01:50,721 --> 00:01:54,981 Each year, beach chair, bumwear, looking like I don't care. 42 00:01:54,981 --> 00:01:57,381 Somewhere, Caymen Islands, maybe. 43 00:01:57,381 --> 00:01:58,701 Write a book. 44 00:01:58,701 --> 00:02:03,021 It's crazy how I just, uh, recite the hook. 45 00:02:03,021 --> 00:02:04,581 So what I would do-- 46 00:02:04,581 --> 00:02:06,021 can you stop it? 47 00:02:06,021 --> 00:02:10,011 And now we'll go-- we will go back, listen to what I got, 48 00:02:10,011 --> 00:02:12,151 see if there's anything good there. 49 00:02:12,151 --> 00:02:15,441 If there's something good there, I start it 50 00:02:15,441 --> 00:02:17,901 from where it was stopped. 51 00:02:17,901 --> 00:02:21,121 I start it right there where it started to get bad. 52 00:02:21,121 --> 00:02:25,291 I erase the bad, and then I put in the new-- 53 00:02:25,286 --> 00:02:27,766 the new next lines, you know? 54 00:02:27,761 --> 00:02:30,441 That's how we do it. 55 00:02:30,444 --> 00:02:32,614 HIT-BOY: Is there a way to hear back that first one? 56 00:02:32,611 --> 00:02:34,161 Can we hear-- can we hear that back, some of that? 57 00:02:34,161 --> 00:02:34,631 TECH: Sure. 58 00:02:34,635 --> 00:02:36,535 You want it on the speakers or do you want it-- 59 00:02:36,531 --> 00:02:37,361 Uh, speaker, yeah. 60 00:02:37,364 --> 00:02:38,734 HIT-BOY: Yeah. 61 00:02:38,731 --> 00:02:43,401 That Cayman Islands shit was hard, too. 62 00:02:43,405 --> 00:02:46,905 63 00:02:46,901 --> 00:02:48,281 NAS (ON SPEAKERS): Yeah. 64 00:02:48,281 --> 00:02:50,391 Test, one, two. 65 00:02:50,391 --> 00:02:52,141 Test, one, two. 66 00:02:52,141 --> 00:02:53,501 Yeah. 67 00:02:53,501 --> 00:02:55,341 Cheer, cheer, track. 68 00:02:55,341 --> 00:02:59,121 Old money, new money, rap money, tech's money, flat money. 69 00:02:59,121 --> 00:03:01,131 What's next, you funny? 70 00:03:01,131 --> 00:03:05,871 Illicit live of recession in Dubai. 71 00:03:05,871 --> 00:03:07,971 It's kind of, like, you go with the beat. 72 00:03:07,971 --> 00:03:08,991 You go with the feeling. 73 00:03:08,991 --> 00:03:12,141 And working with Hit-Boy is cool because he knows me. 74 00:03:12,141 --> 00:03:14,391 He knows me, and he's like-- 75 00:03:14,391 --> 00:03:16,491 if I say-- he hears me mumbling a word, 76 00:03:16,491 --> 00:03:19,671 and I might not be sure about it, but he's listening. 77 00:03:19,671 --> 00:03:23,661 And-- and if it's good, he's like, "That's hard." 78 00:03:23,661 --> 00:03:24,591 Hard. 79 00:03:24,591 --> 00:03:26,921 Hard. 80 00:03:26,921 --> 00:03:29,891 And that-- that way, it's like-- 81 00:03:29,891 --> 00:03:31,391 it's like when you're sitting around 82 00:03:31,391 --> 00:03:33,461 with somebody to see if it's good or not, 83 00:03:33,461 --> 00:03:35,141 they give you an opinion. 84 00:03:35,141 --> 00:03:37,241 85 00:03:37,241 --> 00:03:40,121 NAS (ON SPEAKERS): New music, new content, new programming. 86 00:03:40,121 --> 00:03:43,721 I ran again and got my hands in everything, like bad manners. 87 00:03:43,721 --> 00:03:48,361 Save the high-school banter for those who are just like you. 88 00:03:48,361 --> 00:03:49,231 Yes, 89 00:03:49,231 --> 00:03:51,151 NAS (ON SPEAKERS): Save the high-school banter 90 00:03:51,148 --> 00:03:53,278 for those who are just like you. 91 00:03:53,281 --> 00:03:57,181 When I'm not writing, it's all off the top of the head. 92 00:03:57,181 --> 00:03:59,311 You could say some stuff that's corny. 93 00:03:59,311 --> 00:04:01,351 If the producer doesn't get it, doesn't 94 00:04:01,351 --> 00:04:03,511 care, he's just thinking about his check, 95 00:04:03,511 --> 00:04:05,461 he's just thinking about the next artist he's 96 00:04:05,461 --> 00:04:06,841 going to work with, he's thinking 97 00:04:06,836 --> 00:04:11,346 about his personal career more than he is present with you-- 98 00:04:11,341 --> 00:04:13,951 the producer-- you have to tell your life story to. 99 00:04:13,951 --> 00:04:16,441 You can-- you should go into that third take, like, 100 00:04:16,441 --> 00:04:18,001 piece them together, basically. 101 00:04:18,001 --> 00:04:22,321 Like after the "Big Nas" part. 102 00:04:22,321 --> 00:04:24,181 Like-- so it was like eight bars. 103 00:04:24,181 --> 00:04:26,311 I think you did another four on that third take 104 00:04:26,311 --> 00:04:28,091 that you could use. 105 00:04:28,086 --> 00:04:30,216 NAS (VOICEOVER): The producer plays your therapist. 106 00:04:30,211 --> 00:04:32,821 The producer allows you to to get 107 00:04:32,821 --> 00:04:36,071 your message out the proper way, the best way it needs to be. 108 00:04:36,071 --> 00:04:41,381 He's able to understand where I'm at and what I'm aiming for. 109 00:04:41,381 --> 00:04:44,201 And he can meet me there and help me get that out. 110 00:04:44,196 --> 00:04:45,826 NAS (ON SPEAKERS): --it's like seeing-- 111 00:04:45,821 --> 00:04:48,141 I feel like you could clean up how you said that one, 112 00:04:48,136 --> 00:04:49,216 but that was hard. 113 00:04:49,211 --> 00:04:50,351 What about that-- 114 00:04:50,351 --> 00:04:52,071 "What's next, you funny?" 115 00:04:52,071 --> 00:04:54,641 I'm like, what's next? 116 00:04:54,641 --> 00:04:57,911 You know it's like, what's next? 117 00:04:57,911 --> 00:05:00,471 I don't know if it's "you funny" can be something else, 118 00:05:00,471 --> 00:05:01,241 and then go into-- 119 00:05:01,241 --> 00:05:02,681 The "you funny" was-- 120 00:05:02,681 --> 00:05:04,341 play them first four bars again. 121 00:05:04,341 --> 00:05:06,681 That shit was hard. 122 00:05:06,683 --> 00:05:09,473 123 00:05:09,471 --> 00:05:12,171 NAS (ON SPEAKERS): Big Nas, old money, new money, rap money, 124 00:05:12,171 --> 00:05:13,581 tech money, flex money. 125 00:05:13,581 --> 00:05:14,841 What's next, you funny? 126 00:05:14,841 --> 00:05:16,841 Me, myself-- I'm the illest alive. 127 00:05:16,836 --> 00:05:17,716 Seeing me over here-- 128 00:05:17,711 --> 00:05:17,891 Right-- 129 00:05:17,891 --> 00:05:18,561 BOTH: Right here. 130 00:05:18,561 --> 00:05:20,191 NAS (ON SPEAKERS): --is like seeing a-- 131 00:05:20,186 --> 00:05:22,626 Cut it out at the illest alive. 132 00:05:22,624 --> 00:05:24,044 Because you had caught that pocket 133 00:05:24,041 --> 00:05:26,861 when you was just messing around the recession" in Dubai" 134 00:05:26,861 --> 00:05:29,341 because if you fit it in there like that-- 135 00:05:29,341 --> 00:05:30,161 - 136 00:05:30,161 --> 00:05:30,841 Yeah. 137 00:05:30,841 --> 00:05:32,261 Yeah. 138 00:05:32,261 --> 00:05:34,781 I'm stopping to hear myself, my voice, 139 00:05:34,781 --> 00:05:37,241 my timing on the track. 140 00:05:37,241 --> 00:05:39,221 Did I say words clear? 141 00:05:39,221 --> 00:05:41,171 Did I make any mistakes? 142 00:05:41,171 --> 00:05:42,341 Was I too loud? 143 00:05:42,341 --> 00:05:43,911 Was I too low? 144 00:05:43,911 --> 00:05:46,601 (RAPPING) I'm the illest alive, seeing me off-grid is like-- 145 00:05:46,604 --> 00:05:47,774 Yeah, let me try that again. 146 00:05:47,771 --> 00:05:48,971 Or just "me off-grid." 147 00:05:48,971 --> 00:05:49,721 Me off-grid. 148 00:05:49,721 --> 00:05:50,491 It's like seeing-- 149 00:05:50,491 --> 00:05:52,871 Yeah. 150 00:05:52,871 --> 00:05:54,251 Where's the weak line? 151 00:05:54,251 --> 00:05:57,641 So I could pick it up from there with something stronger. 152 00:05:57,641 --> 00:05:58,631 (RAPPING) Like seeing-- 153 00:05:58,631 --> 00:05:59,051 Almost. 154 00:05:59,051 --> 00:05:59,551 Come on. 155 00:06:00,911 --> 00:06:02,591 New money. 156 00:06:02,591 --> 00:06:04,861 We think faster than our fingers could type. 157 00:06:04,861 --> 00:06:07,811 So if I think of a word, I type it down. 158 00:06:07,811 --> 00:06:10,691 If I think of a color, I type it down. 159 00:06:10,691 --> 00:06:14,651 And then I come back to it and I can form it into a sentence. 160 00:06:14,651 --> 00:06:16,661 And sometimes it's too fast for me to write it 161 00:06:16,661 --> 00:06:19,001 and I just want to say it while it's fresh in my head, 162 00:06:19,001 --> 00:06:22,091 record it, and then I can try to write the next part. 163 00:06:22,091 --> 00:06:23,591 (RAPPING) Got my hands in everything 164 00:06:23,591 --> 00:06:24,971 like kids with bad manners. 165 00:06:24,971 --> 00:06:27,401 Save the high school banter for those who were just 166 00:06:27,401 --> 00:06:29,441 like you and (VOCALIZING). 167 00:06:29,441 --> 00:06:32,181 Those who were just like you, hoes are beside you. 168 00:06:32,184 --> 00:06:34,604 Those who were just like you, go (VOCALIZING) dislike you. 169 00:06:37,871 --> 00:06:40,571 I was trying to keep it as simple as possible too 170 00:06:40,571 --> 00:06:45,491 because sometimes it's the simplicity of it that makes 171 00:06:45,491 --> 00:06:47,201 myself sync with the beat. 172 00:06:47,201 --> 00:06:49,571 It's easier when it's chill. 173 00:06:49,571 --> 00:06:53,021 It just shows you have total control of what you're doing. 174 00:06:53,021 --> 00:06:55,841 And that was a struggle because there 175 00:06:55,841 --> 00:06:58,881 was a side of me that wanted to go (VOCALIZING) da da da da da 176 00:06:58,881 --> 00:07:00,041 da da da da da. 177 00:07:00,041 --> 00:07:02,811 But I had to control the flow. 178 00:07:02,811 --> 00:07:04,651 (VOCALIZING) Always just like you. 179 00:07:04,651 --> 00:07:05,571 Just like you. 180 00:07:05,571 --> 00:07:10,201 No one is cold to this place. 181 00:07:10,201 --> 00:07:17,561 Just like you and coexist with coexist with the self. 182 00:07:17,561 --> 00:07:18,661 Where did he stop it at? 183 00:07:18,661 --> 00:07:19,331 Banter. 184 00:07:19,331 --> 00:07:21,881 NAS (ON SPEAKERS): New music, new content, new programming. 185 00:07:21,881 --> 00:07:22,871 I ran the gambit. 186 00:07:22,871 --> 00:07:25,751 Got my hands in everything like kids with bad manners. 187 00:07:25,751 --> 00:07:27,601 Save the high school banter. 188 00:07:27,603 --> 00:07:30,893 (VOCALIZING) cut it out like cancer 189 00:07:30,891 --> 00:07:31,391 Yeah. 190 00:07:31,391 --> 00:07:33,071 Cut it out like cancer. 191 00:07:33,071 --> 00:07:35,441 my jewels dancing. 192 00:07:35,441 --> 00:07:39,201 (VOCALIZING) high school banter. 193 00:07:39,201 --> 00:07:40,671 my jewels dancing. 194 00:07:40,671 --> 00:07:42,051 (VOCALIZING) 195 00:07:42,051 --> 00:07:45,621 You got to cut it out like cancer. 196 00:07:45,621 --> 00:07:49,191 (VOCALIZING) ain't got the answer. 197 00:07:49,194 --> 00:07:49,864 I like answer. 198 00:07:52,623 --> 00:07:54,203 (RAPPING) Save the high school banter. 199 00:07:57,451 --> 00:07:58,621 Like Sway. 200 00:07:58,621 --> 00:08:00,061 Right. 201 00:08:00,061 --> 00:08:00,581 Like Sway. 202 00:08:00,584 --> 00:08:01,504 Sway In The Morning. 203 00:08:01,501 --> 00:08:03,811 (BOTH) You ain't got the answers. 204 00:08:03,811 --> 00:08:04,351 Yeah. 205 00:08:04,351 --> 00:08:08,501 That's a real collaboration, him knowing what I'm saying. 206 00:08:08,501 --> 00:08:13,261 He's listening to the lines and he's throwing things at me 207 00:08:13,261 --> 00:08:15,441 just to keep this song pushing along. 208 00:08:15,441 --> 00:08:17,251 So you get stuck sometimes, especially 209 00:08:17,251 --> 00:08:18,301 off the top of the head. 210 00:08:18,301 --> 00:08:18,971 (RAPPING) Kids with bad manners. 211 00:08:18,971 --> 00:08:20,731 Save the high school banter. 212 00:08:20,731 --> 00:08:23,581 Sway In The Morning, you ain't got the answers. 213 00:08:23,581 --> 00:08:26,491 I hear my calling, I hear the trumpets blowing. 214 00:08:26,491 --> 00:08:30,251 (VOCALIZING) I hear my calling-- 215 00:08:30,251 --> 00:08:31,931 After "I hear my calling," cut it off. 216 00:08:31,931 --> 00:08:34,511 (RAPPING) New music, new content, new programming. 217 00:08:34,511 --> 00:08:35,501 I ran the gambit. 218 00:08:35,501 --> 00:08:38,261 Got my hands in everything like kids with bad manners. 219 00:08:38,261 --> 00:08:40,151 Save the high school banter. 220 00:08:40,151 --> 00:08:43,001 Sway In The Morning, you ain't got the answers. 221 00:08:43,001 --> 00:08:46,101 I hear my calling-- 222 00:08:46,104 --> 00:08:47,064 Hear my calling. 223 00:08:47,061 --> 00:08:49,351 One more time. 224 00:08:49,348 --> 00:08:50,678 (RAPPING) Kids with bad manners. 225 00:08:50,681 --> 00:08:52,421 Save the high school banter. 226 00:08:52,421 --> 00:08:55,271 Sway In The Morning, you ain't got the answers. 227 00:08:55,271 --> 00:08:56,781 I hear my calling, 228 00:08:56,781 --> 00:08:58,931 (VOCALIZING) I fear nothing, I fear the morning. 229 00:08:58,931 --> 00:09:01,871 (VOCALIZING) When I'm performing, I hear my calling. 230 00:09:01,874 --> 00:09:03,794 (VOCALIZING) Nothing like when I'm performing, 231 00:09:03,791 --> 00:09:04,571 hear my calling. 232 00:09:04,571 --> 00:09:06,221 It's nothing like when I'm performing. 233 00:09:06,221 --> 00:09:09,911 I hear my calling, heart pounding out my chest. 234 00:09:09,908 --> 00:09:11,238 (RAPPING) Kids with bad manners. 235 00:09:11,241 --> 00:09:13,011 Save the high school banter. 236 00:09:13,011 --> 00:09:15,861 Sway In The Morning, you ain't got the answers. 237 00:09:15,861 --> 00:09:18,631 (RAPPING) I hear my calling heart, pounding out my chest. 238 00:09:18,631 --> 00:09:21,351 Wish I could bring back X. 239 00:09:21,351 --> 00:09:23,961 (RAPPING) I hear my calling heart, pounding on my chest. 240 00:09:23,961 --> 00:09:25,151 Wish I could bring back X. 241 00:09:25,151 --> 00:09:26,071 --bring back X (VOCALIZING). 242 00:09:26,071 --> 00:09:27,111 You know what I'm saying? 243 00:09:27,113 --> 00:09:29,393 Then you can go to a different rhyme. 244 00:09:29,391 --> 00:09:32,401 Wish I can bring that X (VOCALIZING). 245 00:09:32,397 --> 00:09:35,607 Bring back X. May God bless. 246 00:09:35,611 --> 00:09:39,151 (BOTH) Bring back X. God bless. 247 00:09:39,151 --> 00:09:39,951 That's hard. 248 00:09:39,946 --> 00:09:41,106 All right, cool. 249 00:09:41,101 --> 00:09:42,571 Let's try it at bring back X. 250 00:09:42,571 --> 00:09:45,421 He heard the word I was playing around and mumbling with. 251 00:09:45,421 --> 00:09:46,921 I didn't want to say the obvious, 252 00:09:46,921 --> 00:09:49,831 but he'll let me know sometimes the obvious is cool. 253 00:09:49,831 --> 00:09:51,301 You can say that. 254 00:09:51,301 --> 00:09:54,151 And it's like I could spend a long time on that 255 00:09:54,151 --> 00:09:55,501 and he knows me by now. 256 00:09:55,501 --> 00:09:58,651 So he's catching me like, nah, you got it. 257 00:09:58,651 --> 00:09:59,641 Keep going. 258 00:09:59,641 --> 00:10:00,541 And it's fun. 259 00:10:00,541 --> 00:10:02,141 It's fun. 260 00:10:02,141 --> 00:10:05,041 (RAPPING) Wish I could bring back X. God bless. 261 00:10:05,041 --> 00:10:06,821 Damn what my man said? 262 00:10:06,821 --> 00:10:10,451 Marshawn Lynch he kept saying that word over and over he 263 00:10:10,451 --> 00:10:12,761 kept saying and hitting them. 264 00:10:12,761 --> 00:10:15,051 It was some funny shit he was saying. 265 00:10:15,049 --> 00:10:16,089 What he said so I don't-- 266 00:10:16,091 --> 00:10:17,721 "I'm just here so I don't get fined." 267 00:10:17,716 --> 00:10:18,376 Right, right. 268 00:10:18,371 --> 00:10:20,051 I'm just here so I don't-- 269 00:10:20,051 --> 00:10:21,241 shit. 270 00:10:21,241 --> 00:10:24,201 (RAPPING) I don't practice, I don't be remembering the lines. 271 00:10:24,201 --> 00:10:25,711 I'm just here so I don't get fined. 272 00:10:25,708 --> 00:10:26,288 That's hard. 273 00:10:26,291 --> 00:10:26,911 [LAUGHS] 274 00:10:26,906 --> 00:10:27,536 275 00:10:27,531 --> 00:10:30,031 (RAPPING) I hear my calling, heart pounding out of my chest. 276 00:10:30,031 --> 00:10:31,601 Wish I could bring back X. 277 00:10:31,601 --> 00:10:33,011 (RAPPING) God bless, see. 278 00:10:33,011 --> 00:10:35,691 I don't practice, I don't remember my lines. 279 00:10:35,691 --> 00:10:37,781 I'm just here so-- 280 00:10:37,781 --> 00:10:40,361 (RAPPING) I hear my calling, heart pounding out my chest. 281 00:10:40,361 --> 00:10:43,391 Wish I could bring back X. God bless, see. 282 00:10:43,391 --> 00:10:45,611 I don't practice, I don't remember my lines. 283 00:10:45,611 --> 00:10:47,551 I'm just here so I don't get fined. 284 00:10:47,551 --> 00:10:50,021 One more time. 285 00:10:50,021 --> 00:10:52,631 (RAPPING) I hear my calling, heart pounding out my chest. 286 00:10:52,631 --> 00:10:55,631 Wish I could bring back X. God bless. 287 00:10:55,631 --> 00:10:57,951 I don't practice, I don't remember my lines. 288 00:10:57,951 --> 00:10:59,771 I'm just here so I don't get fined. 289 00:10:59,771 --> 00:11:02,261 What's practice? 290 00:11:02,261 --> 00:11:05,981 Wish I could bring back X. God bless I don't practice, 291 00:11:05,981 --> 00:11:07,461 I don't remember my lines. 292 00:11:07,461 --> 00:11:09,251 I'm just here so I don't get fined. 293 00:11:09,251 --> 00:11:11,881 What's practice? 294 00:11:11,881 --> 00:11:14,771 Yo, you had already said practice, though. 295 00:11:14,771 --> 00:11:16,781 Keep that other practice out. 296 00:11:16,781 --> 00:11:17,231 I'm just here so I don't get fined. 297 00:11:17,231 --> 00:11:19,481 (RAPPING) I don't practice, I don't remember my lines. 298 00:11:19,481 --> 00:11:21,461 I'm just here so I don't get fined. 299 00:11:21,461 --> 00:11:23,561 (VOCALIZING) I appear when it's supposed to smile. 300 00:11:23,561 --> 00:11:25,481 I appear when it's mostly. 301 00:11:25,481 --> 00:11:27,461 I'm just here so I don't get fined. 302 00:11:27,461 --> 00:11:28,991 I'm a professional. 303 00:11:28,991 --> 00:11:30,911 I'm like an athlete. 304 00:11:30,911 --> 00:11:33,011 Athletic with the poetics. 305 00:11:33,011 --> 00:11:34,451 Athletic with poetics. 306 00:11:34,451 --> 00:11:35,801 That's hard. 307 00:11:35,801 --> 00:11:37,331 Athletic with poetics. 308 00:11:37,331 --> 00:11:38,511 (VOCALIZING). 309 00:11:38,511 --> 00:11:39,971 Athletic with poetics. 310 00:11:39,971 --> 00:11:41,351 Let me just get those two lines. 311 00:11:41,351 --> 00:11:43,601 (RAPPING) I don't practice, I don't remember my lines. 312 00:11:43,601 --> 00:11:45,551 I'm just here so I don't get fined. 313 00:11:45,551 --> 00:11:48,031 (RAPPING) I'm athletic with poetics. 314 00:11:48,035 --> 00:11:48,995 That's hard. 315 00:11:48,991 --> 00:11:49,741 (RAPPING) I don't practice-- 316 00:11:49,741 --> 00:11:52,121 The Marshawn Lynch line, I don't know where it came from. 317 00:11:52,116 --> 00:11:53,586 It just popped up in my head. 318 00:11:53,581 --> 00:11:55,321 "I'm just here so I don't get fined" 319 00:11:55,321 --> 00:11:57,451 was one of the hardest things I ever 320 00:11:57,451 --> 00:11:59,461 heard any professional say. 321 00:11:59,461 --> 00:12:01,441 I didn't even know if it can work, 322 00:12:01,441 --> 00:12:04,531 I just knew I wanted to remember it and try it. 323 00:12:04,531 --> 00:12:05,761 And it worked. 324 00:12:05,761 --> 00:12:06,361 (VOCALIZING) 325 00:12:06,361 --> 00:12:08,611 (RAPPING) I don't practice, I don't remember my lines. 326 00:12:08,611 --> 00:12:10,381 I'm just here so I don't get fined. 327 00:12:10,381 --> 00:12:13,391 I'm athletic with poetics. 328 00:12:13,391 --> 00:12:15,511 Alpha male with the alphabets. 329 00:12:15,511 --> 00:12:18,131 Alpha male alpha-- these are alpha male alphabetics. 330 00:12:18,131 --> 00:12:19,261 Yeah. 331 00:12:19,261 --> 00:12:21,581 (RAPPING) I don't practice, I don't remember my lines. 332 00:12:21,581 --> 00:12:23,431 I'm just here so I don't get fined. 333 00:12:23,431 --> 00:12:25,081 I'm athletic with poetics. 334 00:12:25,081 --> 00:12:26,941 These are alpha male alphabetics. 335 00:12:26,941 --> 00:12:29,371 Lobster tail, lots of (VOCALIZING). 336 00:12:29,371 --> 00:12:30,571 With poetics. 337 00:12:30,571 --> 00:12:32,461 These are alpha male alphabetics. 338 00:12:32,461 --> 00:12:35,481 Never touched a Rolling Stone cover but I don't sweat it. 339 00:12:35,484 --> 00:12:36,254 Hard. 340 00:12:36,251 --> 00:12:38,171 (VOCALIZING) Just here so I don't get fined. 341 00:12:38,168 --> 00:12:39,508 I'm athletic with poetics. 342 00:12:39,511 --> 00:12:42,571 I got more styles and one for, plus I'm flyer. 343 00:12:42,571 --> 00:12:44,101 I got more styles and more vials 344 00:12:44,101 --> 00:12:45,331 Flows must sound flyer. 345 00:12:45,331 --> 00:12:47,551 (RAPPING) More styles and more fly-- 346 00:12:47,551 --> 00:12:50,311 I got more styles and more flows, and plus I'm flyer. 347 00:12:50,311 --> 00:12:51,541 348 00:12:51,541 --> 00:12:54,571 (RAPPING) I got more heights to reach than a (VOCALIZING). 349 00:12:54,571 --> 00:12:57,491 I got more heights to reach-- 350 00:12:57,493 --> 00:12:59,463 (VOCALIZING) higher. 351 00:12:59,461 --> 00:13:00,391 And I'm already high. 352 00:13:00,391 --> 00:13:02,081 Rise and reach, yet I'm already higher. 353 00:13:02,078 --> 00:13:02,908 Let me try that one. 354 00:13:02,911 --> 00:13:05,191 (RAPPING) Imagine another rapper making me perspire. 355 00:13:05,191 --> 00:13:07,921 I got more styles and more flows, plus I'm much flyer. 356 00:13:07,921 --> 00:13:10,651 I got more heights to reach up but-- and I'm-- 357 00:13:10,651 --> 00:13:13,081 (RAPPING) Imagine another rapper making me perspire. 358 00:13:13,081 --> 00:13:15,811 I got more styles and more flows, plus I'm much flyer. 359 00:13:15,811 --> 00:13:19,781 I got more heights to reach, yet I'm already higher. 360 00:13:19,776 --> 00:13:22,416 I just need this cannabis license from Albany higher. 361 00:13:22,411 --> 00:13:24,031 [LAUGHING] 362 00:13:24,031 --> 00:13:26,611 my cannabis license, light up. 363 00:13:26,611 --> 00:13:29,091 Yeah, I like "light up." 364 00:13:29,094 --> 00:13:31,264 (RAPPING) Cannabis lice-- All right let's get it in. 365 00:13:31,261 --> 00:13:33,681 (RAPPING) More styles and more flows, plus I'm much flyer. 366 00:13:33,678 --> 00:13:36,358 I got more heights to reach, yet I'm already higher. 367 00:13:36,361 --> 00:13:40,081 When I get my cannabis license from Albany, we can light up. 368 00:13:40,081 --> 00:13:41,411 I said high up. 369 00:13:41,411 --> 00:13:43,501 But I was thinking about how high up we were 370 00:13:43,501 --> 00:13:45,221 because the windows behind us. 371 00:13:45,221 --> 00:13:47,251 And I worked in the studio before 372 00:13:47,251 --> 00:13:49,031 and there's a good view of the city. 373 00:13:49,034 --> 00:13:50,954 And he was saying something along those lines. 374 00:13:50,951 --> 00:13:52,891 I don't know why I thought about-- 375 00:13:52,891 --> 00:13:56,521 I guess being in New York and the cannabis business 376 00:13:56,521 --> 00:13:57,271 is growing. 377 00:13:57,271 --> 00:14:01,681 So I'm like, I need a cannabis license because I'm 378 00:14:01,681 --> 00:14:02,791 exploring that business. 379 00:14:02,791 --> 00:14:06,151 So again, those raps are all about my truth. 380 00:14:06,151 --> 00:14:11,551 So what I call it tweaking is go back with a chisel, 381 00:14:11,551 --> 00:14:13,141 like making a statue. 382 00:14:13,141 --> 00:14:15,301 I might get a different idea, different thought 383 00:14:15,301 --> 00:14:16,651 for a different line. 384 00:14:16,651 --> 00:14:19,291 Take that line out, change that. 385 00:14:19,291 --> 00:14:20,681 But I like it. 386 00:14:20,678 --> 00:14:21,508 (RAPPING) Big nines. 387 00:14:21,511 --> 00:14:22,801 Old money, new money. 388 00:14:22,801 --> 00:14:24,871 Rap money, tech money, flex money. 389 00:14:24,871 --> 00:14:25,531 What's next? 390 00:14:25,531 --> 00:14:26,131 You funny. 391 00:14:26,131 --> 00:14:27,131 Me, myself. 392 00:14:27,131 --> 00:14:28,321 I'm the illest alive. 393 00:14:28,321 --> 00:14:31,471 Me off-grid is like seeing a recession in Dubai. 394 00:14:31,471 --> 00:14:34,141 My daughter is a businesswoman, I'm so proud of her. 395 00:14:34,141 --> 00:14:37,081 My son he's almost 12 and he's so knowledgeable. 396 00:14:37,081 --> 00:14:39,661 New music, new content, new programming. 397 00:14:39,661 --> 00:14:42,121 (RAPPING) I ran the gamut got my hands in everything 398 00:14:42,121 --> 00:14:43,411 like kids with bad manners. 399 00:14:43,411 --> 00:14:45,331 Save the high school banter. 400 00:14:45,331 --> 00:14:48,121 Sway In The Morning, you ain't got the answers. 401 00:14:48,121 --> 00:14:50,791 I hear my calling, heart pounding on my chest. 402 00:14:50,791 --> 00:14:53,761 Wish I could bring back X. God bless. 403 00:14:53,761 --> 00:14:55,981 I don't practice, I don't remember my lines. 404 00:14:55,981 --> 00:14:57,901 I'm just here so I don't get fined. 405 00:14:57,901 --> 00:14:59,551 (RAPPING) I'm athletic with poetics. 406 00:14:59,551 --> 00:15:01,441 These are alpha male alphabetic. 407 00:15:01,441 --> 00:15:04,141 Never touched a Rolling Stone cover but I don't sweat it. 408 00:15:04,141 --> 00:15:06,631 Imagine another rapper making me perspire. 409 00:15:06,631 --> 00:15:09,331 I got more styles and more flows, plus I'm much flyer. 410 00:15:09,331 --> 00:15:12,031 I got more heights to reach, yet I'm already higher. 411 00:15:12,031 --> 00:15:15,061 When I get my cannabis license from Albany, we can light up. 412 00:15:15,061 --> 00:15:16,921 (ECHOING "LIGHT UP") 413 00:15:16,921 --> 00:15:19,471 Sometimes it happens real fast and you're like, wow, 414 00:15:19,471 --> 00:15:21,751 this came about real crazy. 415 00:15:21,751 --> 00:15:23,941 And other times it's not done for me 416 00:15:23,941 --> 00:15:27,131 until it's out, until we put it out. 417 00:15:27,131 --> 00:15:29,491 Thank you for watching this process 418 00:15:29,491 --> 00:15:32,891 you got a peek of what I do. 419 00:15:32,891 --> 00:15:36,151 Sitting here with hip boy. 420 00:15:36,151 --> 00:15:39,171 This is kind of like how we go. 1 00:00:09,236 --> 00:00:11,666 2 00:00:16,541 --> 00:00:21,281 The words need to taste like clear fresh water 3 00:00:21,281 --> 00:00:23,681 in your mouth. 4 00:00:23,681 --> 00:00:25,661 You need to be happy to say these words. 5 00:00:25,661 --> 00:00:27,641 You need to fall in love with words. 6 00:00:27,641 --> 00:00:31,181 You need to fall in love with the way you sound and the way 7 00:00:31,181 --> 00:00:35,021 your voice sounds and the way you sound spitting off words 8 00:00:35,021 --> 00:00:43,581 that express the vigor , express the angst and the attitude 9 00:00:43,581 --> 00:00:44,081 in you. 10 00:00:44,081 --> 00:00:44,321 [MUSIC - NAS, "IT AIN'T HARD TO TELL"] 11 00:00:44,321 --> 00:00:46,781 I leave your brain stimulated, niggas is frozen. 12 00:00:46,781 --> 00:00:49,631 Speak with criminal slang, began like a violin. 13 00:00:49,631 --> 00:00:52,361 end like Leviathan, it's deep, well let me try again. 14 00:00:52,361 --> 00:00:54,431 Wisdom be leaking out my grapefruit, troop. 15 00:00:54,431 --> 00:00:57,251 I dominate break loops, giving mics men-e-strual cycles. 16 00:00:57,251 --> 00:00:59,801 Street's disciple, I rock beats that's mega-trifle. 17 00:00:59,801 --> 00:01:02,711 I leave your brain stimulated, brothers is frozen, 18 00:01:02,711 --> 00:01:06,641 speak with criminal slang began like a violin, end 19 00:01:06,641 --> 00:01:07,631 like Leviathan. 20 00:01:07,631 --> 00:01:09,611 It's deep, well let me try again. 21 00:01:09,611 --> 00:01:12,311 Wisdom be leaking out my grapefruit troop. 22 00:01:12,311 --> 00:01:16,451 I dominate break loops, giving mics men-e-strual cycles. 23 00:01:16,451 --> 00:01:20,331 Street's disciple, I rock beats that's mega-trifle. 24 00:01:20,331 --> 00:01:25,121 You need words that do that for you 25 00:01:25,121 --> 00:01:27,701 so that when you're giving them the attitude, when you're 26 00:01:27,701 --> 00:01:30,551 saying these words, you're actually saying words 27 00:01:30,551 --> 00:01:32,711 on top of your own attitude. 28 00:01:32,711 --> 00:01:36,461 The words you're saying are matched with your attitude 29 00:01:36,461 --> 00:01:38,921 and it's double the explosion. 30 00:01:38,921 --> 00:01:43,721 When you're creating a song, start 31 00:01:43,721 --> 00:01:47,891 where you feel it's comfortable for you to start. 32 00:01:47,891 --> 00:01:50,081 I don't always pressure myself at the top 33 00:01:50,081 --> 00:01:53,781 because then everything I write will be super intense. 34 00:01:53,781 --> 00:01:58,211 But if you just take the pressure off and let's 35 00:01:58,211 --> 00:02:01,091 see where it goes, you know, then you know. 36 00:02:01,091 --> 00:02:03,341 Then you kind of get your rhythm going. 37 00:02:03,341 --> 00:02:04,441 Make sure you feel good. 38 00:02:04,444 --> 00:02:05,864 When you're saying it, when you're 39 00:02:05,861 --> 00:02:08,821 listening to yourself say it, it should feel good to you. 40 00:02:08,821 --> 00:02:08,891 [MUSIC - NAS, "IT AIN'T HARD TO TELL"] 41 00:02:08,891 --> 00:02:11,021 I leave your brain stimulated, niggas is frozen. 42 00:02:11,021 --> 00:02:13,871 Speak with criminal slang begin like a violin, 43 00:02:13,871 --> 00:02:15,251 end like Leviathan. 44 00:02:15,251 --> 00:02:18,941 When I say stuff like begin like a violin, end 45 00:02:18,941 --> 00:02:23,471 like Leviathan, the metaphor is I begin sweet 46 00:02:23,471 --> 00:02:26,201 and I end different. 47 00:02:26,201 --> 00:02:34,181 I begin lovely, fluffy, soft, beautiful, sounds, imagery, 48 00:02:34,181 --> 00:02:37,271 and ends with uncertainty, mystery. 49 00:02:40,431 --> 00:02:42,651 And it's just a play on words, words 50 00:02:42,651 --> 00:02:47,421 that rhyme that are not being used together as a norm. 51 00:02:47,421 --> 00:02:50,941 You can use one word in more than one way. 52 00:02:50,941 --> 00:02:53,811 It ain't hard to tell, I say wisdom be leaking out 53 00:02:53,811 --> 00:02:55,311 my grapefruit, troop. 54 00:02:55,311 --> 00:02:56,881 Well, let me try again, words still 55 00:02:56,881 --> 00:02:58,551 be leaking out my grapefruit, troop. 56 00:02:58,551 --> 00:03:00,051 That's a little wordplay there. 57 00:03:00,051 --> 00:03:03,081 My grapefruit, meaning my head. 58 00:03:03,081 --> 00:03:05,781 You know, my grapefruit. 59 00:03:05,781 --> 00:03:08,301 You find different ways to describe things. 60 00:03:08,301 --> 00:03:14,121 It's how you throw words around like a pro. 61 00:03:14,121 --> 00:03:17,631 In a way, that makes your mind go, wow, 62 00:03:17,631 --> 00:03:19,991 that was just beautiful. 63 00:03:26,411 --> 00:03:32,801 When crafting lyrics, metaphors are important. 64 00:03:32,801 --> 00:03:34,721 Those are like the brain busters. 65 00:03:34,721 --> 00:03:38,261 When you can come up with a great metaphor, 66 00:03:38,261 --> 00:03:43,691 that can change everything in a positive way. 67 00:03:43,691 --> 00:03:47,151 It can really take you into a career. 68 00:03:47,151 --> 00:03:56,981 And the metaphors have to be a way of unpacking a story 69 00:03:56,981 --> 00:04:00,971 and in a way that makes you think, like, 70 00:04:00,971 --> 00:04:06,371 how did this guy just say compared this one 71 00:04:06,371 --> 00:04:09,671 thing to something I didn't even see coming? 72 00:04:09,671 --> 00:04:13,481 And it blows your mind. 73 00:04:13,481 --> 00:04:17,591 You want to place your metaphor at the right time in your raps. 74 00:04:17,591 --> 00:04:19,601 You want to land with the metaphor. 75 00:04:19,600 --> 00:04:23,050 So once you know it, you write the setup line 76 00:04:23,051 --> 00:04:24,321 for that metaphor. 77 00:04:24,321 --> 00:04:26,031 So they'll never see it coming. 78 00:04:26,031 --> 00:04:29,591 And when it comes, it lands, it's explosive. 79 00:04:29,591 --> 00:04:32,411 And then you go from that to a different style 80 00:04:32,411 --> 00:04:33,761 for the next few bars. 81 00:04:33,761 --> 00:04:35,921 Then, you might want to bring back a metaphor. 82 00:04:35,921 --> 00:04:38,231 Or you might have multiple metaphors 83 00:04:38,231 --> 00:04:41,501 that's coming back to back and that's what everybody's really 84 00:04:41,501 --> 00:04:43,071 going crazy listening to you. 85 00:04:49,781 --> 00:04:54,731 Thinking figuratively elevates the way songs 86 00:04:54,731 --> 00:05:05,141 go because it's a way that you use your imagination to-- 87 00:05:05,141 --> 00:05:09,701 it's a way to tell a story in a unconventional way. 88 00:05:09,701 --> 00:05:15,551 It's a way of teasing your listener. 89 00:05:15,551 --> 00:05:17,291 Give them a little, bit not too much. 90 00:05:17,291 --> 00:05:19,091 Save it for the next few lines when 91 00:05:19,091 --> 00:05:20,221 you hit them with the line. 92 00:05:20,216 --> 00:05:21,846 [MUSIC - NAS, "IT AIN'T HARD TO TELL"] 93 00:05:21,841 --> 00:05:24,431 I drink Moët with Medusa, give her shotguns in hell, 94 00:05:24,431 --> 00:05:26,621 from the spliff that I lift and inhale. 95 00:05:26,621 --> 00:05:27,881 It ain't hard to tell. 96 00:05:31,091 --> 00:05:35,501 I drink Moët with Medusa, give her shotguns in hell from 97 00:05:35,501 --> 00:05:37,751 the spliff that I lift and inhale. 98 00:05:37,751 --> 00:05:39,371 It ain't hard to tell. 99 00:05:39,371 --> 00:05:44,891 Now, when I'm saying I give her shotguns, 100 00:05:44,891 --> 00:05:52,651 that's when you smoke the blunt and you blow it through 101 00:05:52,651 --> 00:05:57,431 and the next person inhales it because your faces are close. 102 00:05:57,428 --> 00:05:59,008 You're not supposed to look at Medusa, 103 00:05:59,011 --> 00:06:01,651 but being this close to her that you're not even worried. 104 00:06:01,651 --> 00:06:03,361 You're smoking a blunt and you're sharing it with her. 105 00:06:03,361 --> 00:06:04,951 You're blowing it out and she's inhaling it 106 00:06:04,951 --> 00:06:05,941 right from your mouth. 107 00:06:05,941 --> 00:06:07,391 That's a shotgun. 108 00:06:07,388 --> 00:06:09,718 And we're doing this in hell because where else could we 109 00:06:09,721 --> 00:06:11,881 be because that's where Medusa is from, right? 110 00:06:15,081 --> 00:06:17,241 But I'm not staying there, she is. 111 00:06:17,241 --> 00:06:20,301 And it's only from-- this is coming from the spliff 112 00:06:20,301 --> 00:06:22,611 that I lift to inhale. 113 00:06:22,611 --> 00:06:24,831 So it's like hell and inhale. 114 00:06:24,831 --> 00:06:28,381 You using hell twice, but it's two different ways. 115 00:06:28,381 --> 00:06:29,361 It's not hell. 116 00:06:29,361 --> 00:06:32,091 It's that's hell, then it's inhale 117 00:06:32,091 --> 00:06:36,011 because I'm talking about the weed. 118 00:06:36,011 --> 00:06:38,891 You wouldn't think that I would end a rhyme like that, 119 00:06:38,891 --> 00:06:41,861 but it was just to show you how crazy I can get, 120 00:06:41,861 --> 00:06:45,221 even as the verse is ending, the last line, 121 00:06:45,221 --> 00:06:48,671 to remind the listener, you're on a journey with a wild one. 122 00:06:48,666 --> 00:06:50,296 [MUSIC - NAS, "IT AIN'T HARD TO TELL"] 123 00:06:50,291 --> 00:06:52,541 I drink Moët with Medusa, give her shotguns in hell, 124 00:06:52,541 --> 00:06:54,491 from the spliff that I lift and inhale. 125 00:06:54,491 --> 00:06:56,001 It ain't hard to tell. 126 00:06:56,001 --> 00:07:00,101 Rap brings all things together. 127 00:07:00,101 --> 00:07:01,751 What's the newest movie? 128 00:07:01,751 --> 00:07:03,371 What's the best movie? 129 00:07:03,371 --> 00:07:06,041 What's the best movie you've seen in a long time? 130 00:07:06,041 --> 00:07:09,371 What's the best this or that or what's 131 00:07:09,371 --> 00:07:11,251 the scariest this or what's the hardest that? 132 00:07:11,246 --> 00:07:12,876 [MUSIC - NAS, "IT AIN'T HARD TO TELL"] 133 00:07:12,871 --> 00:07:15,011 And groove even smoother than moves by Villanova. 134 00:07:15,011 --> 00:07:16,061 you're still a soldier. 135 00:07:16,061 --> 00:07:18,071 I'm like Sly Stone in Cobra. 136 00:07:18,071 --> 00:07:21,611 And groove even smoother than moves by Villanova. 137 00:07:21,611 --> 00:07:23,351 you're still a soldier. 138 00:07:23,351 --> 00:07:26,591 I'm like Sly Stone in Cobra, packing 139 00:07:26,591 --> 00:07:28,571 like a Rasta in the weed spot. 140 00:07:28,571 --> 00:07:32,291 So smoother than moves by Villanova, college basketball 141 00:07:32,291 --> 00:07:33,051 team. 142 00:07:33,051 --> 00:07:35,261 I'm like Sly Stone in Cobra. 143 00:07:35,261 --> 00:07:36,431 That was a mistake. 144 00:07:36,431 --> 00:07:38,411 I was trying to say Sylvester Stallone 145 00:07:38,411 --> 00:07:40,781 but I winded up talking about the musician. 146 00:07:40,781 --> 00:07:47,471 And Sylvester Stallone, I said Stone instead of Stallone. 147 00:07:47,471 --> 00:07:50,621 And in some off way, it still got 148 00:07:50,621 --> 00:07:54,021 through the people because of the mention of the movie Cobra. 149 00:07:54,021 --> 00:07:56,231 At the time, Cobra was hard. 150 00:07:56,231 --> 00:07:59,021 It like sums up, what's the current events? 151 00:07:59,021 --> 00:08:01,321 The current events are in this verse. 152 00:08:08,121 --> 00:08:13,131 I come up with my analogies like just the things I think about. 153 00:08:13,131 --> 00:08:15,831 I want to lay it out for you real nice. 154 00:08:15,831 --> 00:08:19,701 Nas is like Earth, Wind, and Fire, rims and tires, 155 00:08:19,701 --> 00:08:23,751 bulletproof glass inside is the realest driver. 156 00:08:23,751 --> 00:08:27,051 I'm just talking about myself and this car. 157 00:08:27,051 --> 00:08:31,011 And I'm just making earth, wind, and fire rap. 158 00:08:31,011 --> 00:08:34,431 Earth, Wind, and Fire being one of my favorite musical groups. 159 00:08:34,430 --> 00:08:36,620 You kind of have that double thing going there. 160 00:08:36,621 --> 00:08:39,471 I'm like, Nas is like earth, wind, and fire. 161 00:08:39,471 --> 00:08:43,251 And I'm like those actual elements, earth, wind, and fire 162 00:08:43,251 --> 00:08:45,291 in my own way. 163 00:08:45,291 --> 00:08:48,051 Rims and tires-- you know, at that time, 164 00:08:48,051 --> 00:08:51,051 rims and tires was hot. 165 00:08:51,051 --> 00:08:53,721 You got to throw that in there, whether it's slang people are 166 00:08:53,721 --> 00:08:58,611 using at the time, whatever brands are popular at the time, 167 00:08:58,611 --> 00:09:02,031 you throw that in there to keep the people's attention span 168 00:09:02,031 --> 00:09:05,841 and to stay hip, alert, and current with what's 169 00:09:05,841 --> 00:09:07,081 happening in the world. 170 00:09:07,081 --> 00:09:11,091 So it's important to you know drop those candies in there 171 00:09:11,091 --> 00:09:13,251 so that people, it catches their ear. 172 00:09:13,251 --> 00:09:15,621 Inside is the realest driver, you're 173 00:09:15,624 --> 00:09:16,794 just talking about yourself. 174 00:09:16,791 --> 00:09:20,391 Bulletproof glass-- you know, that means life is lit 175 00:09:20,391 --> 00:09:23,631 and I need bulletproof glass. 176 00:09:23,631 --> 00:09:24,651 I'm that kind of guy. 177 00:09:24,651 --> 00:09:25,611 It's presidential. 178 00:09:25,611 --> 00:09:26,511 It's diplomatic. 179 00:09:26,511 --> 00:09:30,011 It's big time. 180 00:09:30,009 --> 00:09:31,179 You're painting the picture. 181 00:09:37,631 --> 00:09:42,251 I use slang to speak directly to the audience that 182 00:09:42,251 --> 00:09:44,411 created hip hop, the audience that 183 00:09:44,411 --> 00:09:48,401 loves hip hop, the audience that's voiceless so that they 184 00:09:48,401 --> 00:09:49,761 know I'm there for them. 185 00:09:49,761 --> 00:09:52,301 They know I got their interests at heart because what 186 00:09:52,301 --> 00:09:53,771 affects them affects me. 187 00:09:53,771 --> 00:09:57,641 So I'm speaking to them in our language. 188 00:09:57,641 --> 00:09:59,021 That's very important. 189 00:09:59,021 --> 00:10:02,971 The power of slang is is the way we communicate. 190 00:10:02,971 --> 00:10:08,951 It says what needs to be said in the coolest way. 191 00:10:08,951 --> 00:10:12,341 It's making up a code word for certain things. 192 00:10:12,341 --> 00:10:14,351 And slang always changes. 193 00:10:14,351 --> 00:10:17,051 There's a few words that still around from the '80s. 194 00:10:17,051 --> 00:10:25,551 People used to say that's fresh. 195 00:10:25,551 --> 00:10:28,761 Fresh was a word we said years ago. 196 00:10:28,761 --> 00:10:31,101 Everything was fresh. 197 00:10:31,101 --> 00:10:35,121 That turned to dope, ill, lit. 198 00:10:35,121 --> 00:10:38,901 Slang is always changing with each generation 199 00:10:38,901 --> 00:10:44,211 or with each new shift in the things 200 00:10:44,211 --> 00:10:47,451 that people are interested in, the way we talk about things. 201 00:10:47,451 --> 00:10:51,281 When you put it in your music that you're 202 00:10:51,281 --> 00:10:53,501 speaking the right language to the right people, 203 00:10:53,501 --> 00:10:55,901 it feels like it's just you and that person. 204 00:10:55,901 --> 00:10:58,751 It's the language of the people and it's the way 205 00:10:58,751 --> 00:11:00,191 you connect on the real side. 206 00:11:06,681 --> 00:11:09,111 Sometimes, flaws make things better in the song. 207 00:11:09,111 --> 00:11:11,471 Sometimes, flaws mess up the song. 208 00:11:14,241 --> 00:11:18,321 I like to lean toward the first part, 209 00:11:18,321 --> 00:11:22,371 like, flaws can make things like its own unique design. 210 00:11:22,371 --> 00:11:24,231 It changes it from-- 211 00:11:24,231 --> 00:11:28,611 its the imperfections of it that makes you love it even more. 212 00:11:28,611 --> 00:11:31,911 It makes you relate to the artist in a way, 213 00:11:31,911 --> 00:11:34,961 like it humanizes the artist. 214 00:11:34,956 --> 00:11:37,286 It ain't hard to tell it has a lot of mistakes in there. 215 00:11:37,289 --> 00:11:38,869 [MUSIC - NAS, IT AIN'T HARD TO TELL"] 216 00:11:38,873 --> 00:11:41,303 So analyze me, surprise me, but can't magnetize me. 217 00:11:41,301 --> 00:11:44,031 Scanning while you're planning ways to sabotage me. 218 00:11:44,031 --> 00:11:47,241 Analyze me, surprise me, can't magnetize me. 219 00:11:47,241 --> 00:11:48,801 That was a play on the word. 220 00:11:48,801 --> 00:11:50,751 I was saying magnetize. 221 00:11:50,751 --> 00:11:56,151 You can't magnetize me, pull me in, control me, 222 00:11:56,151 --> 00:11:57,411 get my attention. 223 00:12:00,051 --> 00:12:01,761 I'm not even fazed by you. 224 00:12:01,761 --> 00:12:05,571 But it was a street way of saying magmetize 225 00:12:05,571 --> 00:12:10,461 because I heard Rakim say magnetized on the mixing. 226 00:12:10,461 --> 00:12:16,251 And sometimes, to me, it was like he was saying magmetized. 227 00:12:16,251 --> 00:12:20,721 So I never changed it because I thought 228 00:12:20,721 --> 00:12:29,031 it had that old feeling when I said it and people got it. 229 00:12:29,031 --> 00:12:34,341 Magnetized from Rakim became magmetized. 230 00:12:34,341 --> 00:12:37,761 When writing, never be afraid to make mistake or flaws. 231 00:12:37,761 --> 00:12:38,961 That's going to happen. 232 00:12:38,961 --> 00:12:43,041 Anybody that just writes perfect all the time, it's not human. 233 00:12:43,041 --> 00:12:47,321 Most things you hear are songs that took a lot of work. 234 00:12:47,324 --> 00:12:48,744 By the time you hear it, you don't 235 00:12:48,741 --> 00:12:52,221 realize the work that was put into most most of the songs 236 00:12:52,221 --> 00:12:53,631 you hear. 237 00:12:53,631 --> 00:12:54,951 There was a lot of flaws. 238 00:12:54,951 --> 00:12:57,291 There was a lot of mistakes before the song 239 00:12:57,291 --> 00:13:01,101 became perfect and ready for your ears so 240 00:13:01,101 --> 00:13:03,671 don't be afraid of that at all. 1 00:00:08,859 --> 00:00:12,299 2 00:00:16,231 --> 00:00:22,291 I came up with the song Rewind as sort of a punishment 3 00:00:22,291 --> 00:00:26,221 to myself because I didn't feel creative that day. 4 00:00:26,221 --> 00:00:28,921 It's funny, I didn't know-- 5 00:00:28,921 --> 00:00:31,451 I didn't know what to write about that day. 6 00:00:31,451 --> 00:00:32,551 I'm in the studio. 7 00:00:32,551 --> 00:00:34,141 We're in Long Island. 8 00:00:34,141 --> 00:00:35,431 I'm with Large Professor. 9 00:00:35,431 --> 00:00:36,781 He's working on tracks. 10 00:00:36,781 --> 00:00:39,241 And he plays something I liked. 11 00:00:39,241 --> 00:00:43,921 The original T La Rock It's Yours drums, I loved. 12 00:00:43,921 --> 00:00:45,931 So we were listening to that song 13 00:00:45,931 --> 00:00:49,351 and he just chopped it up and made it into a beat. 14 00:00:49,351 --> 00:00:52,471 And I felt like it was getting late 15 00:00:52,471 --> 00:00:56,551 and I wanted to get home soon and chill. 16 00:00:56,551 --> 00:00:59,701 So I said, I need something because I couldn't come up 17 00:00:59,701 --> 00:01:01,141 with anything good today. 18 00:01:01,141 --> 00:01:04,171 I'm just going to make a story that starts at the end 19 00:01:04,171 --> 00:01:05,641 and make it go backwards. 20 00:01:05,641 --> 00:01:08,301 [HIP HOP MUSIC PLAYING] 21 00:01:08,801 --> 00:01:13,031 Listen up, gangsters and shorties with their hair done. 22 00:01:13,031 --> 00:01:14,651 Pull up a chair, son. 23 00:01:14,651 --> 00:01:17,591 Put it in the air, son, dog, whatever they call you. 24 00:01:17,591 --> 00:01:18,731 God, listen. 25 00:01:18,731 --> 00:01:20,291 I spit a story backwards. 26 00:01:20,291 --> 00:01:21,701 It starts at the ending. 27 00:01:21,701 --> 00:01:23,711 The bullet goes back in the gun. 28 00:01:23,711 --> 00:01:26,861 The bullet holes close on the chest of its brother. 29 00:01:26,861 --> 00:01:28,451 We're back to square one. 30 00:01:28,451 --> 00:01:29,411 Scream and shoot. 31 00:01:29,411 --> 00:01:30,401 Don't, please. 32 00:01:30,401 --> 00:01:32,501 He put his fifth back on his hip. 33 00:01:32,501 --> 00:01:34,781 It's like a VCR rewinding the clip. 34 00:01:34,781 --> 00:01:35,861 He put his hand-- 35 00:01:35,861 --> 00:01:37,421 something like that. 36 00:01:37,421 --> 00:01:39,371 If it's going to go backwards, then everything 37 00:01:39,371 --> 00:01:40,301 has to go backwards. 38 00:01:40,301 --> 00:01:45,101 Not just the story but the words coming out these people mouths. 39 00:01:45,101 --> 00:01:47,171 So you just say the words backwards just 40 00:01:47,171 --> 00:01:49,961 to really keep the whole thing tight. 41 00:01:49,961 --> 00:01:51,581 It was one of the fastest songs I ever 42 00:01:51,581 --> 00:01:55,331 wrote because I wasn't trying. 43 00:01:55,331 --> 00:01:57,221 I wasn't trying hard. 44 00:01:57,221 --> 00:02:00,221 The next day, we heard it and we said, it's a keeper. 45 00:02:00,221 --> 00:02:01,151 It fits. 46 00:02:01,151 --> 00:02:02,681 It's right. 47 00:02:02,681 --> 00:02:08,381 And that became one of my most talked-about songs because I 48 00:02:08,381 --> 00:02:09,701 couldn't figure out-- 49 00:02:09,701 --> 00:02:12,941 I couldn't find a song that I wanted to write that day. 50 00:02:12,941 --> 00:02:17,291 So I didn't want to go home empty-handed so I made 51 00:02:17,291 --> 00:02:18,701 a simple song going backwards. 52 00:02:18,701 --> 00:02:21,611 (RAPPING) Listen up gangsters and honies with your hair done. 53 00:02:21,611 --> 00:02:24,431 Pull up a chair, honey, and put it in the air, son, dog, 54 00:02:24,431 --> 00:02:25,391 whatever they call you. 55 00:02:25,391 --> 00:02:26,291 God, just listen. 56 00:02:26,291 --> 00:02:28,751 I spit a story backwards, it starts at the ending. 57 00:02:28,751 --> 00:02:30,271 The bullet goes back in the gun. 58 00:02:30,271 --> 00:02:32,271 The bullet holes close in the chest of a nigger. 59 00:02:32,271 --> 00:02:33,471 Now he back to square one. 60 00:02:33,473 --> 00:02:34,183 Scream and shoot. 61 00:02:34,181 --> 00:02:34,961 Don't, please. 62 00:02:34,961 --> 00:02:36,521 I put my fifth back on my hip. 63 00:02:36,521 --> 00:02:38,441 It's like a VCR rewinding the hit. 64 00:02:38,441 --> 00:02:41,831 As a writer, I think you should give yourself 65 00:02:41,831 --> 00:02:45,011 writing challenges like I did with Rewind. 66 00:02:45,011 --> 00:02:45,821 Pick a topic. 67 00:02:45,821 --> 00:02:51,801 Pick something that no one's done, something that is simple. 68 00:02:51,801 --> 00:02:54,191 But it's up to you to make it good. 69 00:02:54,191 --> 00:02:56,621 Any idea, and you make it good. 70 00:02:56,621 --> 00:03:00,641 Make sure you put that much into it so that it's descriptive, 71 00:03:00,641 --> 00:03:06,281 it's good, it's on beat, and you say things and do things 72 00:03:06,281 --> 00:03:07,631 that no one's done. 73 00:03:07,631 --> 00:03:09,131 The world is your oyster. 74 00:03:09,131 --> 00:03:11,891 And you have your paintbrush, which 75 00:03:11,891 --> 00:03:15,221 is your pen or your phone or your computer 76 00:03:15,221 --> 00:03:16,811 or whatever you write on. 77 00:03:16,811 --> 00:03:20,141 And you can do whatever you want there. 78 00:03:20,141 --> 00:03:21,731 It's your world. 79 00:03:21,731 --> 00:03:23,171 There are no rules. 80 00:03:23,171 --> 00:03:27,581 Eminem's song Stan, where he talks about a fan, 81 00:03:27,581 --> 00:03:28,511 it doesn't happen. 82 00:03:28,511 --> 00:03:30,851 That's not something that happens in rap. 83 00:03:30,851 --> 00:03:34,781 And on top of that, it's a tragic ending. 84 00:03:34,781 --> 00:03:36,581 It's like a movie. 85 00:03:36,581 --> 00:03:38,031 You get to know Stan. 86 00:03:38,031 --> 00:03:40,691 You see where his thoughts are twisted. 87 00:03:40,691 --> 00:03:43,691 You think about Eminem's safety. 88 00:03:43,691 --> 00:03:44,801 That's just one way. 89 00:03:44,801 --> 00:03:50,691 That's one great writer that was able to do something different, 90 00:03:50,691 --> 00:03:53,861 was able to take his imagination and take something 91 00:03:53,861 --> 00:03:58,391 as simple as a fan and making a movie out of it. 92 00:03:58,391 --> 00:04:00,311 You have that ability. 93 00:04:00,311 --> 00:04:02,351 You are the gold. 94 00:04:02,351 --> 00:04:03,941 You are the treasure. 95 00:04:03,941 --> 00:04:07,301 You are the dream maker. 96 00:04:07,301 --> 00:04:10,451 You are the one that can change your reality 97 00:04:10,451 --> 00:04:17,051 and uplift the art of rhyming by you being brave 98 00:04:17,050 --> 00:04:20,470 and bold enough or daring enough to try to do something 99 00:04:20,471 --> 00:04:22,711 that hasn't been done. 1 00:00:09,255 --> 00:00:11,685 2 00:00:16,551 --> 00:00:19,731 It's important that people know the evolution and origins 3 00:00:19,731 --> 00:00:24,411 of hip-hop because it's the most exciting thing ever. 4 00:00:24,411 --> 00:00:29,361 And you're robbing yourself of a great education 5 00:00:29,361 --> 00:00:34,491 or a great treat to know how it started, where it started, 6 00:00:34,491 --> 00:00:38,481 who started it, how it evolved, or how did these labels form-- 7 00:00:38,481 --> 00:00:41,031 Def Jam Records, all of these labels-- 8 00:00:41,031 --> 00:00:44,151 Cold Chilling Records-- all of these great records, 9 00:00:44,151 --> 00:00:46,281 all of these production techniques 10 00:00:46,281 --> 00:00:48,381 that were started back then. 11 00:00:48,381 --> 00:00:53,301 I like to watch stuff on BB King, Muddy Waters, Marvin 12 00:00:53,301 --> 00:01:03,381 Gaye, Al Green, Elton John, Queen, Elvis, Sinatra. 13 00:01:03,381 --> 00:01:06,801 I want to know about these guys and they're not even rap. 14 00:01:06,801 --> 00:01:13,341 So it's cool that now we can go back almost 50 years 15 00:01:13,341 --> 00:01:15,591 and trace where-- 16 00:01:15,591 --> 00:01:17,901 how this thing got to where it is today and then 17 00:01:17,901 --> 00:01:18,981 you can learn from them. 18 00:01:18,981 --> 00:01:22,311 You can learn from the pioneers and it could help you today. 19 00:01:22,311 --> 00:01:24,801 You know, when you go back and listen to those artists 20 00:01:24,801 --> 00:01:28,191 I named, you're going back, listening to musical geniuses. 21 00:01:28,191 --> 00:01:31,281 Not to take away from us today, but these guys 22 00:01:31,281 --> 00:01:32,451 wrote original music. 23 00:01:32,451 --> 00:01:33,561 They didn't sample. 24 00:01:33,561 --> 00:01:36,301 They may have been inspired by other tunes 25 00:01:36,296 --> 00:01:37,676 and did their own versions of it. 26 00:01:37,671 --> 00:01:39,501 That was their way of sampling artists. 27 00:01:39,501 --> 00:01:43,731 They would hear something-- a blues song would inspire a rock 28 00:01:43,731 --> 00:01:47,181 song and a rock song would inspire a R&B song. 29 00:01:47,181 --> 00:01:50,091 And then Queen, "We Will Rock You", that's a rap song. 30 00:01:50,091 --> 00:01:51,291 He was rapping. 31 00:01:51,291 --> 00:01:53,721 So that's one of the first rap songs ever heard. 32 00:01:53,721 --> 00:01:58,071 That got played on the stations that 33 00:01:58,071 --> 00:02:02,841 played black music because it was that feeling, 34 00:02:02,841 --> 00:02:06,411 it felt like hip hop, and it was hip hop. 35 00:02:06,411 --> 00:02:10,881 So these guys were geniuses, guitarists, pianists, 36 00:02:10,881 --> 00:02:13,701 drummers-- 37 00:02:13,701 --> 00:02:17,771 these are the guys we sample but they made that stuff 38 00:02:17,771 --> 00:02:22,851 from themselves from scratch, like, that's missing today. 39 00:02:22,851 --> 00:02:26,151 So we're going back to a lost art 40 00:02:26,151 --> 00:02:28,471 when we go back and listen to these artists. 41 00:02:28,471 --> 00:02:30,291 One of the most defining moments for me, 42 00:02:30,291 --> 00:02:34,071 I was watching the movies "Wild Style" and "Beat Street". 43 00:02:34,071 --> 00:02:36,171 First off, they were no hip hop movies 44 00:02:36,171 --> 00:02:39,771 so these were like the only hip hop movies we got 45 00:02:39,771 --> 00:02:44,121 and these guys documented a time period we knew that there 46 00:02:44,121 --> 00:02:45,651 was no limits for it. 47 00:02:45,651 --> 00:02:48,871 We knew that you didn't just have to listen to hip hop, 48 00:02:48,871 --> 00:02:51,531 you could watch a story about hip hop. 49 00:02:51,531 --> 00:02:54,111 Not just a story about hip hop, a movie 50 00:02:54,111 --> 00:02:55,851 starring hip hop artists. 51 00:02:55,851 --> 00:02:58,731 "Crush Groove" with Run DMC and Fat Boys, 52 00:02:58,731 --> 00:03:02,691 another big defining moment because it took hip hop just 53 00:03:02,691 --> 00:03:06,351 off the radio and the mix shows and the concerts. 54 00:03:06,351 --> 00:03:08,991 It took it to the main stage, the world stage. 55 00:03:08,991 --> 00:03:12,201 In the '80s, the artists that I saw coming up 56 00:03:12,201 --> 00:03:14,271 were just some of the most profound, 57 00:03:14,271 --> 00:03:18,831 incredible sounding artists I ever heard. 58 00:03:18,831 --> 00:03:23,211 I go back to Melle Mel from the Furious Five, LL Cool J 59 00:03:23,211 --> 00:03:26,991 when he came on the scene, Public Enemy just taking 60 00:03:26,991 --> 00:03:31,891 on social issues like no other music group in the world, 61 00:03:31,891 --> 00:03:33,471 especially at that time. 62 00:03:33,471 --> 00:03:37,551 After you see what Rakim did, what Kool Moe Dee did, 63 00:03:37,551 --> 00:03:41,141 what Kool G Rap did, what Cool J did, 64 00:03:41,141 --> 00:03:43,551 you're trying to find what they didn't do. 65 00:03:43,551 --> 00:03:45,591 And I was looking for what they didn't do. 66 00:03:45,591 --> 00:03:49,071 I was developing my style while listening to them. 67 00:03:49,071 --> 00:03:53,961 At some point, I had to find a pocket that they left for me. 68 00:03:53,961 --> 00:03:55,691 So I had to find my own pocket. 69 00:04:01,941 --> 00:04:07,761 As the '90s approached, it was guys like myself, 70 00:04:07,761 --> 00:04:11,781 B.I.G, and a host of others who kind of grabbed 71 00:04:11,781 --> 00:04:14,601 the baton from those '80s guys and we 72 00:04:14,601 --> 00:04:18,321 wanted to kick the doors open as they were closing 73 00:04:18,321 --> 00:04:21,291 and kick them open so that they'd never close again. 74 00:04:21,290 --> 00:04:26,180 And it was our duty to see it through that this thing that 75 00:04:26,181 --> 00:04:31,341 was built by these pioneers stays and gets bigger and gets 76 00:04:31,341 --> 00:04:32,941 the respect it deserves. 77 00:04:32,941 --> 00:04:34,401 We wanted more. 78 00:04:34,401 --> 00:04:38,631 We didn't just want to ask for Yo MTV Raps 79 00:04:38,631 --> 00:04:40,461 to please play our videos. 80 00:04:40,461 --> 00:04:45,951 People wanted to see the hip hop tradition go from the '80s 81 00:04:45,951 --> 00:04:46,611 into '90s. 82 00:04:46,611 --> 00:04:50,391 They wanted to see it because there was a lot of new voices. 83 00:04:50,391 --> 00:04:54,921 Ice Cube is '80s but, you know, these voices come from places 84 00:04:54,921 --> 00:04:55,731 we never heard of-- 85 00:04:55,731 --> 00:04:56,881 Compton. 86 00:04:56,881 --> 00:04:59,181 And this thing was like at such a rate, 87 00:04:59,181 --> 00:05:02,151 there were records that with too many curses, 88 00:05:02,151 --> 00:05:05,391 the language wasn't allowed on radio. 89 00:05:05,391 --> 00:05:12,301 So that left an opening for more artists to say, 90 00:05:12,301 --> 00:05:15,741 OK, they're not allowing us on the radio. 91 00:05:15,741 --> 00:05:18,231 Maybe we put a little R&B in there. 92 00:05:18,231 --> 00:05:22,371 Maybe if we take a record that used to be a hit 93 00:05:22,371 --> 00:05:25,251 and flip it with rap on it. 94 00:05:25,251 --> 00:05:26,901 These were ways to get on the radio. 95 00:05:26,901 --> 00:05:30,711 We worked hard until the game changed in our favor. 96 00:05:30,711 --> 00:05:31,671 It was a lot of work. 97 00:05:37,961 --> 00:05:40,541 Two artists that shaped hip hop, in my opinion, 98 00:05:40,541 --> 00:05:42,821 is B.I.G and Tupac. 99 00:05:42,821 --> 00:05:47,261 B.I.G not only was his style, his voice, the pictures he 100 00:05:47,261 --> 00:05:50,471 was painting, not only were they great, 101 00:05:50,471 --> 00:05:52,451 but he changed the fashion world. 102 00:05:52,451 --> 00:05:56,951 He made Versace a household name in the hood along with DKNY 103 00:05:56,951 --> 00:06:03,291 and a lot of different high living things 104 00:06:03,291 --> 00:06:06,111 that the hood guys didn't care about. 105 00:06:06,111 --> 00:06:08,331 Tupac introduced tattoos to hip hop. 106 00:06:08,331 --> 00:06:11,571 Today, tattoos are normal but before Tupac, they 107 00:06:11,571 --> 00:06:12,681 didn't exist at all. 108 00:06:12,681 --> 00:06:14,781 It wasn't even a cool young Black thing 109 00:06:14,781 --> 00:06:17,841 to have many tattoos until Tupac. 110 00:06:17,841 --> 00:06:23,241 Tupac rapped about the struggles in America 111 00:06:23,241 --> 00:06:28,971 and he was somewhat revolutionary. 112 00:06:28,971 --> 00:06:33,591 And rap music, we never saw that-- 113 00:06:33,591 --> 00:06:36,291 I don't think in all music we've seen anything like that. 114 00:06:36,291 --> 00:06:39,261 We saw two great artists on their way 115 00:06:39,261 --> 00:06:45,511 up to being the biggest artists in the world be killed 116 00:06:45,511 --> 00:06:47,221 and these are kids-- 117 00:06:47,221 --> 00:06:50,881 basically, still kids, you know, early 20s. 118 00:06:50,881 --> 00:06:56,311 And killed over the East Coast West Coast thing. 119 00:06:56,311 --> 00:06:58,411 There's other things in the middle of it, 120 00:06:58,411 --> 00:07:01,081 other reasons it happened, but it 121 00:07:01,081 --> 00:07:05,071 was the energy behind the East Coast West Coast beef 122 00:07:05,071 --> 00:07:08,161 that put both artists on such high alert 123 00:07:08,161 --> 00:07:10,981 and made their worlds close in. 124 00:07:10,981 --> 00:07:14,521 I saw Tupac a couple of days before he was shot. 125 00:07:14,521 --> 00:07:18,301 I was supposed to meet him in Vegas. 126 00:07:18,301 --> 00:07:23,221 He was in the hospital by the time I got there. 127 00:07:23,221 --> 00:07:26,161 Biggie-- supposed to meet him that night. 128 00:07:26,161 --> 00:07:31,561 We were supposed to talk because a lot of time 129 00:07:31,561 --> 00:07:35,191 had escaped us when we should have been talking, 130 00:07:35,191 --> 00:07:38,281 so we made up a time to talk. 131 00:07:38,281 --> 00:07:42,551 So it affected me in a major way, to say the least. 132 00:07:42,549 --> 00:07:43,589 [MUSIC - NAS, "ONE LOVE"] 133 00:07:43,591 --> 00:07:46,501 What up kid, I know shit is rough doing your bid. 134 00:07:46,501 --> 00:07:49,021 When the cops came, you should've slid to my crib. 135 00:07:49,021 --> 00:07:51,001 Fuck it black, no time for looking back. 136 00:07:51,001 --> 00:07:52,891 I think Illmatic was a defining moment 137 00:07:52,891 --> 00:07:59,731 because it was putting a light on the essence of hip hop. 138 00:07:59,731 --> 00:08:04,231 My love for the music made the album sort 139 00:08:04,231 --> 00:08:08,071 of like a recharge for hip hop. 140 00:08:08,071 --> 00:08:11,971 I paid homage to the styles that came before me, the people that 141 00:08:11,971 --> 00:08:15,541 came before me, always kept that alive, always 142 00:08:15,541 --> 00:08:17,551 kept that in my walk. 143 00:08:17,551 --> 00:08:19,981 I always spoke highly of the guys 144 00:08:19,981 --> 00:08:24,841 that inspired me to be here and Illmatic shed light on-- 145 00:08:24,841 --> 00:08:29,701 just the name itself, Illmatic, shed light on a time 146 00:08:29,701 --> 00:08:33,031 before that that present time we were in. 147 00:08:33,031 --> 00:08:37,921 The importance of hip hop was pieced throughout the album, 148 00:08:37,921 --> 00:08:40,081 whether it was a scratch, whether it was something 149 00:08:40,080 --> 00:08:44,040 I said, whether it was a breakbeat that was sampled, 150 00:08:44,041 --> 00:08:45,181 it was all in there. 151 00:08:45,181 --> 00:08:53,041 And then lyrically, it was put together like all 152 00:08:53,041 --> 00:08:55,111 that mattered to me was lyrics. 153 00:08:55,111 --> 00:09:02,011 And there's a lot of people that care about lyrics so, you know, 154 00:09:02,011 --> 00:09:04,321 I could say that's probably what it was. 155 00:09:04,321 --> 00:09:08,641 It was like that album was homage to the ones before me 156 00:09:08,641 --> 00:09:10,861 and carrying on tradition. 157 00:09:10,861 --> 00:09:13,861 All those producers I worked with on Illmatic, 158 00:09:13,861 --> 00:09:20,551 I was just big fans of them, Tribe Called Quest, Gang Starr, 159 00:09:20,551 --> 00:09:24,421 Large Professor, Pete Rock, and CL Smooth. 160 00:09:24,421 --> 00:09:27,691 I felt like if I could get a beat from these guys, 161 00:09:27,691 --> 00:09:31,621 I'm in the game because anything else would be kind 162 00:09:31,621 --> 00:09:33,181 of like disrespecting myself. 163 00:09:33,181 --> 00:09:38,911 I worked really hard on the writing so I needed the best. 164 00:09:38,911 --> 00:09:41,191 Anything else, I felt like, would be a waste. 165 00:09:41,191 --> 00:09:43,891 I didn't know that they would all work with me. 166 00:09:43,891 --> 00:09:46,151 I was lucky, they was all into it. 167 00:09:46,151 --> 00:09:49,051 So I just wanted their production. 168 00:09:49,051 --> 00:09:50,731 When I was putting it together, I 169 00:09:50,731 --> 00:09:55,201 knew it would have a crazy impact because of everything I 170 00:09:55,201 --> 00:09:58,111 was putting into that record, the way it was sounding, 171 00:09:58,111 --> 00:10:00,541 the people, the producers I worked with. 172 00:10:00,541 --> 00:10:05,161 I put that album together knowing 173 00:10:05,161 --> 00:10:07,501 that it would have an impact. 174 00:10:07,501 --> 00:10:11,941 When I hear Illmatic is greatest album of all times, 175 00:10:11,941 --> 00:10:13,141 I feel very accomplished. 176 00:10:13,141 --> 00:10:15,511 I feel like I set out to do something 177 00:10:15,511 --> 00:10:17,011 and I actually did it. 178 00:10:17,011 --> 00:10:19,121 And it says that if this kid could do it, 179 00:10:19,121 --> 00:10:22,291 coming from where I came from, anybody can do it. 180 00:10:22,291 --> 00:10:24,331 You know, that's what it proves. 181 00:10:24,331 --> 00:10:30,401 I hope that I captured a time that you can sense, smell, 182 00:10:30,401 --> 00:10:35,641 taste, feel, enjoy on play. 183 00:10:35,641 --> 00:10:37,231 The moment you press play, I want 184 00:10:37,231 --> 00:10:41,191 to take you through the sounds right 185 00:10:41,191 --> 00:10:44,951 where I was at, right where New York was at, 186 00:10:44,951 --> 00:10:47,741 where Queens was at, where Queens Bridge was at, 187 00:10:47,741 --> 00:10:51,671 where America was at in 1994. 188 00:10:51,671 --> 00:10:54,821 If you're listening to Illmatic for the first time, 189 00:10:54,821 --> 00:10:57,951 I want you to hear the sounds, the smell, the taste. 190 00:10:57,951 --> 00:11:00,651 I want you to feel it. 191 00:11:00,651 --> 00:11:02,091 I want you to be there. 192 00:11:02,091 --> 00:11:06,931 I want you to close your eyes and be right there. 1 00:00:00,021 --> 00:00:01,981 [NO AUDIO] 2 00:00:09,331 --> 00:00:12,271 3 00:00:15,701 --> 00:00:19,351 Hip hop was always truthful. 4 00:00:19,351 --> 00:00:27,331 It uncovered the ugliness in society, in American society, 5 00:00:27,331 --> 00:00:28,921 from the man on the ground. 6 00:00:32,191 --> 00:00:33,811 It told the truth. 7 00:00:33,811 --> 00:00:37,471 It told what Americans were thinking. 8 00:00:37,471 --> 00:00:41,131 People were getting together and listening to these breaks, 9 00:00:41,131 --> 00:00:43,351 and listening to these rappers, emcees, 10 00:00:43,351 --> 00:00:49,021 speak about their generation, their demographic, their world. 11 00:00:49,021 --> 00:00:52,201 That movement was a movement of young people 12 00:00:52,201 --> 00:00:54,211 who were dealing with the truth-- 13 00:00:54,211 --> 00:00:55,951 that was from the beginning. 14 00:00:55,951 --> 00:01:00,751 Creating music for underrepresented communities, 15 00:01:00,751 --> 00:01:06,891 speaking on injustice and equality, 16 00:01:06,891 --> 00:01:11,461 and not having equality was my life-- 17 00:01:11,461 --> 00:01:13,761 and it was like a cycle. 18 00:01:13,761 --> 00:01:14,691 It was cyclical. 19 00:01:14,691 --> 00:01:21,191 It was something that I was living, 20 00:01:21,191 --> 00:01:23,921 but I wanted to call out. 21 00:01:23,921 --> 00:01:26,391 I wanted to call it out. 22 00:01:26,391 --> 00:01:28,991 I wanted to address it. 23 00:01:28,991 --> 00:01:34,051 I wanted to address the powers that be during this lifetime, 24 00:01:34,051 --> 00:01:35,861 because this is what I'm here to do. 25 00:01:35,861 --> 00:01:38,221 I'm not going to just sit back and watch. 26 00:01:38,221 --> 00:01:43,741 I felt like a lot of people felt like black people were invented 27 00:01:43,741 --> 00:01:48,541 in the lab to be slaves, like they didn't have a history. 28 00:01:48,541 --> 00:01:51,571 They didn't deserve equality. 29 00:01:51,571 --> 00:01:55,891 And that, to me, was just like a lazy way of thinking 30 00:01:55,891 --> 00:01:57,721 for white and Black people. 31 00:01:57,721 --> 00:02:05,981 That was like a low-level mentality for America to have. 32 00:02:05,981 --> 00:02:10,331 So I felt like it was important for me 33 00:02:10,331 --> 00:02:16,901 to open up this subject matter in rap music. 34 00:02:16,901 --> 00:02:17,741 I wasn't the first. 35 00:02:17,741 --> 00:02:21,971 I won't be the last, but my experience here on Earth 36 00:02:21,971 --> 00:02:25,391 could not allow me to just witness everything that was 37 00:02:25,391 --> 00:02:26,931 happening and not say anything. 38 00:02:26,926 --> 00:02:27,556 39 00:02:27,551 --> 00:02:28,551 (SINGING) They hate you. 40 00:02:28,551 --> 00:02:31,751 But yo, guess who got shot in the dome piece, Jerome's niece, 41 00:02:31,751 --> 00:02:33,971 on the way home from Jones Beach. 42 00:02:33,971 --> 00:02:36,551 Plus little Rob is selling drugs on the dime, 43 00:02:36,551 --> 00:02:39,071 hanging out with young thugs that all carry nines. 44 00:02:39,071 --> 00:02:39,991 And night time-- 45 00:02:39,991 --> 00:02:41,261 What up, kid? 46 00:02:41,261 --> 00:02:43,211 You know shit is rough, doing your bid. 47 00:02:43,211 --> 00:02:46,041 When the cops came, you should have slid to my crib. 48 00:02:46,043 --> 00:02:48,253 (SINGING) Should have slid to my crib, fucking black, 49 00:02:48,251 --> 00:02:50,231 no time for looking back is done. 50 00:02:50,231 --> 00:02:51,431 Plus congratulations-- 51 00:02:51,431 --> 00:02:52,691 I heard he looks like you. 52 00:02:52,691 --> 00:02:54,341 Why don't your lady write you? 53 00:02:54,341 --> 00:02:57,281 I told her she should visit, that's when she got hyper. 54 00:02:57,281 --> 00:02:58,031 Flipping. 55 00:02:58,031 --> 00:02:59,531 Talk about he acts too rough. 56 00:02:59,531 --> 00:03:00,341 He didn't listen. 57 00:03:00,341 --> 00:03:02,201 He'd be riffing while I'm telling him stuff. 58 00:03:02,201 --> 00:03:03,731 (SINGING) Be riffing while I'm telling him stuff. 59 00:03:03,731 --> 00:03:05,651 I was like, yeah, Shorty don't care. 60 00:03:05,651 --> 00:03:06,731 She a snake too. 61 00:03:06,731 --> 00:03:08,261 Fucking with them niggas from-- 62 00:03:08,261 --> 00:03:11,141 One Love was a song, which was letters 63 00:03:11,141 --> 00:03:16,451 to people I knew from my neighborhood who were in jail, 64 00:03:16,451 --> 00:03:21,161 whether they did something bad or not, they were there. 65 00:03:21,161 --> 00:03:23,591 Because you didn't have to do anything bad or not, 66 00:03:23,591 --> 00:03:28,301 just be at the wrong place at the right time, and it's over. 67 00:03:28,301 --> 00:03:33,041 I was a teenager and some of my boys were getting locked up, 68 00:03:33,041 --> 00:03:35,441 so I just wrote it in a song. 69 00:03:38,761 --> 00:03:42,391 It had never been done before, just saying Dear Born, 70 00:03:42,391 --> 00:03:44,731 you'll be out soon, stay strong. 71 00:03:44,731 --> 00:03:47,011 I don't know if I heard a rap song with-- 72 00:03:47,011 --> 00:03:50,891 in a letter form, so that to me, I knew 73 00:03:50,891 --> 00:03:52,681 would be fresh to the game. 74 00:03:52,681 --> 00:03:56,851 And that these were letters to prisoners, 75 00:03:56,851 --> 00:04:02,191 and I shout them out at the end of the song-- 76 00:04:02,191 --> 00:04:04,531 these were people that I used to hang with. 77 00:04:04,531 --> 00:04:05,761 Some people older than me. 78 00:04:05,761 --> 00:04:08,401 Some of these guys are legends in the neighborhood. 79 00:04:08,401 --> 00:04:11,191 To me, they were incredible people, you know? 80 00:04:11,191 --> 00:04:12,871 The bigger message was-- 81 00:04:12,871 --> 00:04:16,461 there's something going on out here. 82 00:04:16,461 --> 00:04:20,221 And two words-- mass incarceration. 83 00:04:20,221 --> 00:04:22,211 And we were hit with it. 84 00:04:22,211 --> 00:04:23,851 We heard it was coming, and it had 85 00:04:23,851 --> 00:04:27,211 been there before we were born, but you know what? 86 00:04:27,211 --> 00:04:28,681 I'm still going to take my chances. 87 00:04:28,681 --> 00:04:29,551 Still going to have fun. 88 00:04:29,551 --> 00:04:30,811 I'm still going to be mischievous. 89 00:04:30,811 --> 00:04:31,861 I'm still going to be-- 90 00:04:31,861 --> 00:04:34,381 you know, that's the attitude young people have, 91 00:04:34,381 --> 00:04:38,071 and what happens is you realize that there's 92 00:04:38,071 --> 00:04:40,021 a serious thing happening. 93 00:04:40,021 --> 00:04:43,411 I think they were the topics that people could relate to, 94 00:04:43,411 --> 00:04:48,121 that people wasn't hearing, and that was real to them, 95 00:04:48,121 --> 00:04:56,101 and gave them some peace and some solidarity with the song 96 00:04:56,101 --> 00:04:59,011 being a song there's so many people can relate to together. 97 00:04:59,011 --> 00:05:00,631 (SINGING) We going ultra black. 98 00:05:00,631 --> 00:05:03,971 I got a toaster that we don't fold the crap, we going-- 99 00:05:03,971 --> 00:05:06,721 a cage and we rose to that, fuck going postal. 100 00:05:06,721 --> 00:05:09,241 We're going ultra black, watching the global change, 101 00:05:09,241 --> 00:05:11,581 hopping the coldest rain. 102 00:05:11,581 --> 00:05:16,621 Ultra Black came about when I was recording 103 00:05:16,621 --> 00:05:21,691 the album, The King's Disease album from 2020, 104 00:05:21,691 --> 00:05:25,801 during that time George Floyd was killed. 105 00:05:25,801 --> 00:05:32,341 And the world was upside down, like I ain't seen before. 106 00:05:32,341 --> 00:05:36,271 I couldn't figure out what was missing from the music. 107 00:05:36,271 --> 00:05:40,611 I wanted a record that felt like it was basically 108 00:05:40,611 --> 00:05:44,001 a reaction to what I was seeing happening. 109 00:05:44,001 --> 00:05:46,251 People want you to be afraid to be Black. 110 00:05:46,251 --> 00:05:49,511 I don't know if that's the case or people 111 00:05:49,511 --> 00:05:53,471 want you to silence your Blackness or silence yourself, 112 00:05:53,471 --> 00:05:56,751 so I went the opposite direction, 113 00:05:56,751 --> 00:05:59,411 which was ultra Black. 114 00:05:59,411 --> 00:06:00,851 (SINGING) We going ultra Black. 115 00:06:00,851 --> 00:06:03,401 Raiders, Oakland hat, I'll smoke to that. 116 00:06:03,401 --> 00:06:05,681 Pre rose and yet, what's the results of that? 117 00:06:05,681 --> 00:06:07,001 C notes in bags. 118 00:06:07,001 --> 00:06:09,581 She knows I'm classy like I'm Billy Dee Williams. 119 00:06:09,581 --> 00:06:12,941 Go Ultra Black, eyes a Kennedy film, penitentiary too, 120 00:06:12,941 --> 00:06:14,141 Black like out on the loo. 121 00:06:14,141 --> 00:06:15,041 Black don't crack. 122 00:06:15,041 --> 00:06:16,481 It's like the fountain of youth. 123 00:06:16,481 --> 00:06:18,761 The coach is Black, like Yvonne, she beautiful-- 124 00:06:18,761 --> 00:06:20,261 going ultra Black. 125 00:06:20,261 --> 00:06:22,391 To Africa, you say go back. 126 00:06:22,391 --> 00:06:23,741 I stay pro Black. 127 00:06:23,741 --> 00:06:25,091 My Amex black. 128 00:06:25,091 --> 00:06:28,091 High, black like cornrows, afros-- 129 00:06:28,091 --> 00:06:30,731 (SINGING) Black like cat, black ball from the Super Bowl, 130 00:06:30,731 --> 00:06:32,591 holler, no, I can't go for that. 131 00:06:32,591 --> 00:06:35,921 Motown museum, Detroit, we ultra Black. 132 00:06:35,921 --> 00:06:39,701 This for New York and all the map, no matter your race to me, 133 00:06:39,701 --> 00:06:40,961 we all are Black. 134 00:06:40,961 --> 00:06:46,751 It's like, if you want me to get in my place-- 135 00:06:46,751 --> 00:06:54,901 go back to Africa or behave or go along 136 00:06:54,901 --> 00:07:00,741 with this sickness that's terrorizing the world-- 137 00:07:00,741 --> 00:07:02,371 I'm not going to be quiet. 138 00:07:02,371 --> 00:07:04,831 I'm not going to go away. 139 00:07:04,831 --> 00:07:07,161 I'm not going to tone it down. 140 00:07:07,161 --> 00:07:09,151 I'm not. 141 00:07:09,151 --> 00:07:12,711 This is the time where I'm most happy to let 142 00:07:12,711 --> 00:07:16,761 the world know it's great to be whoever you are. 143 00:07:16,761 --> 00:07:20,781 If you're white, Italian, Ultra Italian, Ultra Chinese, Ultra-- 144 00:07:20,781 --> 00:07:21,771 be that. 145 00:07:21,771 --> 00:07:23,661 That is not a crime. 146 00:07:23,661 --> 00:07:25,911 (SINGING) Pitch black like the night, I'm ultra Black. 147 00:07:25,911 --> 00:07:28,671 Except for the sun, reruns jokes are Black. 148 00:07:28,671 --> 00:07:30,831 Oh yes, oh yes, God bless success. 149 00:07:30,831 --> 00:07:32,091 We're going ultra Black. 150 00:07:32,091 --> 00:07:34,761 Like the S is best, with a mask on. 151 00:07:34,761 --> 00:07:39,651 The freshest breath, African Black soap caress the flesh. 152 00:07:39,651 --> 00:07:41,841 In the middle of the chaos in the world, 153 00:07:41,841 --> 00:07:44,871 I wanted to push the light, so I wanted 154 00:07:44,871 --> 00:07:49,551 to show the beauty of these people that 155 00:07:49,551 --> 00:07:55,971 was falling underneath this heavy blanket of hatred. 156 00:07:55,971 --> 00:08:01,041 I wanted to show the beauty in it, in a celebratory way. 157 00:08:01,041 --> 00:08:02,991 Talking about these subjects that are going on 158 00:08:02,991 --> 00:08:07,061 in your community makes it that you 159 00:08:07,061 --> 00:08:09,041 can write a song about yourself, you 160 00:08:09,041 --> 00:08:13,571 can write a song about your love for someone, 161 00:08:13,571 --> 00:08:21,461 but it's selfless to take on serious situations 162 00:08:21,461 --> 00:08:25,361 that affect you, affect your community, 163 00:08:25,361 --> 00:08:27,311 affect the future of your community, 164 00:08:27,311 --> 00:08:29,741 affect the future of the country. 165 00:08:29,741 --> 00:08:34,271 It may help someone if you can enlighten us with your view 166 00:08:34,271 --> 00:08:35,561 on the way things should be. 167 00:08:35,560 --> 00:08:39,220 The poet's moved the world for centuries. 168 00:08:39,221 --> 00:08:41,141 Writers are revered. 169 00:08:41,141 --> 00:08:45,551 People talk about writers centuries after they're gone. 170 00:08:45,551 --> 00:08:48,101 Their words are what your presidents read. 171 00:08:48,101 --> 00:08:52,611 You may not realize what you're doing at the time, 172 00:08:52,611 --> 00:08:55,841 but years to come, you'll be sitting where I'm sitting, 173 00:08:55,841 --> 00:08:56,891 and someone-- 174 00:08:56,891 --> 00:08:59,321 like cool people like you-- 175 00:08:59,321 --> 00:09:02,951 are wanting to know, what was it all about? 176 00:09:02,951 --> 00:09:03,971 Why? 177 00:09:03,971 --> 00:09:08,501 I would say never stray away from what's on your heart 178 00:09:08,501 --> 00:09:09,791 when it comes to writing. 179 00:09:09,791 --> 00:09:13,391 As small as you think it may be, as little as you 180 00:09:13,391 --> 00:09:18,091 think it may mean to people, you'd be surprised. 1 00:00:08,841 --> 00:00:12,271 2 00:00:15,211 --> 00:00:16,191 [MUSIC - "THE GENESIS"] 3 00:00:16,191 --> 00:00:18,691 (SINGING) Street's disciple, my raps are trifle. 4 00:00:18,691 --> 00:00:21,031 I shoot slugs from my brain just like a rifle. 5 00:00:21,031 --> 00:00:24,271 Stampede the stage, leave the microphone split. 6 00:00:24,271 --> 00:00:27,061 Play Mr. Tuffey while I'm on some Pretty Tone shit. 7 00:00:27,061 --> 00:00:29,191 (SINGING) Verbal assassin, my architect pleases. 8 00:00:29,191 --> 00:00:32,081 When I was 12, I went to hell for snuffin' Jesus. 9 00:00:32,081 --> 00:00:34,851 Nasty Nas is a rebel to America. 10 00:00:34,851 --> 00:00:39,851 On "Live at the Barbeque," I said a lot of wild things. 11 00:00:39,851 --> 00:00:43,061 Entering into the rap game, I needed to know-- 12 00:00:43,061 --> 00:00:46,091 I needed people to know I was a force to be reckoned with. 13 00:00:46,091 --> 00:00:48,551 I was going to take people on a journey 14 00:00:48,551 --> 00:00:50,691 that they never saw before. 15 00:00:50,691 --> 00:00:56,381 And it was going to deal with everything that society 16 00:00:56,381 --> 00:00:59,381 has laid on our front doorstep. 17 00:00:59,381 --> 00:01:04,331 And I was hitting it head on, and I 18 00:01:04,331 --> 00:01:09,851 wasn't happy about it, what was happening around. 19 00:01:09,851 --> 00:01:11,291 So I spoke out. 20 00:01:11,291 --> 00:01:16,331 The president's this, the cops this, even Jesus this. 21 00:01:16,331 --> 00:01:18,431 Why are we going through this? 22 00:01:18,431 --> 00:01:20,051 What's happening? 23 00:01:20,051 --> 00:01:21,951 Something's not right. 24 00:01:21,951 --> 00:01:23,651 Something's not being told right. 25 00:01:23,651 --> 00:01:26,591 I didn't believe in anything, you know. 26 00:01:26,591 --> 00:01:30,231 I believed in the reality that I was in. 27 00:01:30,231 --> 00:01:34,781 And I felt like my future was uncertain. 28 00:01:34,781 --> 00:01:38,261 Things were changing, you know. 29 00:01:38,261 --> 00:01:41,021 We dealt with street things. 30 00:01:41,021 --> 00:01:43,601 And we were involved in the streets. 31 00:01:43,601 --> 00:01:46,361 That made me think that tomorrow might not come. 32 00:01:46,361 --> 00:01:47,751 It was a possibility. 33 00:01:47,751 --> 00:01:50,001 And I felt like I was a good kid. 34 00:01:50,001 --> 00:01:51,741 I felt like I didn't deserve that. 35 00:01:51,741 --> 00:01:54,791 I stopped saying stuff like "snuffing Jesus" 36 00:01:54,791 --> 00:01:58,271 because I love Jesus. 37 00:01:58,271 --> 00:02:00,701 I don't want to offend anybody like that. 38 00:02:00,701 --> 00:02:04,241 And I don't want to offend anything 39 00:02:04,241 --> 00:02:12,341 that's holy or powerful, godly, divine, peaceful. 40 00:02:12,341 --> 00:02:15,801 Anything that represents peace and love, I'm for that. 41 00:02:15,801 --> 00:02:17,971 So as I got older, I stopped saying it. 42 00:02:17,966 --> 00:02:19,876 "I went to hell for lovin' Jesus" 43 00:02:19,871 --> 00:02:21,671 is what I started to say. 44 00:02:21,671 --> 00:02:23,381 It was very raw back then. 45 00:02:23,381 --> 00:02:24,971 There was a point in time in hip-hop 46 00:02:24,971 --> 00:02:28,211 where the crazier the thing it was that you said, 47 00:02:28,211 --> 00:02:30,971 the more people paid attention to you. 48 00:02:30,971 --> 00:02:33,731 When you're young, you're a big conspiracy theorist 49 00:02:33,731 --> 00:02:36,881 because you haven't lived, so you just make assumptions. 50 00:02:36,881 --> 00:02:39,431 And you see things, and you think you 51 00:02:39,431 --> 00:02:41,021 know what you're talking about. 52 00:02:41,021 --> 00:02:43,211 Sometimes young people do know. 53 00:02:43,211 --> 00:02:46,091 A lot of times they're misinformed, not 54 00:02:46,091 --> 00:02:49,211 educated about what they're really looking at. 55 00:02:49,211 --> 00:02:52,991 I think, over time, I changed lyrically 56 00:02:52,991 --> 00:02:57,191 because there was a time where I felt I was in the war 57 00:02:57,191 --> 00:02:59,081 still, in the street. 58 00:02:59,081 --> 00:03:02,171 Then I grew up. 59 00:03:02,171 --> 00:03:07,271 And now I'm an old guy telling Vietnam War stories 60 00:03:07,271 --> 00:03:11,351 from a wiser point. 61 00:03:11,351 --> 00:03:14,921 I leave out the gory, unnecessary stuff. 62 00:03:14,921 --> 00:03:19,841 I say it in ways where you get the picture, but there's-- 63 00:03:19,841 --> 00:03:21,281 I'm not right there. 64 00:03:21,281 --> 00:03:23,991 You get the picture of what was happening, 65 00:03:23,991 --> 00:03:30,491 but this is from a survival standpoint. 66 00:03:30,491 --> 00:03:32,321 Before, it was, I didn't know. 67 00:03:32,321 --> 00:03:34,781 I didn't know if I would survive. 68 00:03:34,781 --> 00:03:38,171 69 00:03:41,081 --> 00:03:42,701 When I released "It Was Written," 70 00:03:42,701 --> 00:03:46,511 I was still very competitive, lyrically. 71 00:03:46,511 --> 00:03:50,081 I still had some points to prove coming into my second album. 72 00:03:50,081 --> 00:03:52,031 I still had to prove that I had it. 73 00:03:52,031 --> 00:03:57,251 The first album, and that's great, but can you do it again? 74 00:03:57,251 --> 00:03:59,291 And there's a lot of competition. 75 00:03:59,291 --> 00:04:04,031 "King's Disease" was more comfortable, more freestyling. 76 00:04:04,031 --> 00:04:07,691 Some type of messages in "King's Disease." 77 00:04:07,691 --> 00:04:10,511 You could do too much to yourself. 78 00:04:10,511 --> 00:04:12,561 You can eat wrong. 79 00:04:12,561 --> 00:04:14,691 You could be living wrong. 80 00:04:14,691 --> 00:04:16,721 You could be your worst enemy. 81 00:04:16,721 --> 00:04:20,741 Back then, your enemy was the haters, 82 00:04:20,741 --> 00:04:24,971 hanging in the hood too much, young guy stuff. 83 00:04:24,971 --> 00:04:27,701 "King's Disease" was more, no, you 84 00:04:27,701 --> 00:04:31,441 can be your worst enemy because now it's a different time, 85 00:04:31,441 --> 00:04:32,821 and you got to take care of self. 86 00:04:32,816 --> 00:04:33,696 [MUSIC - "BLUE BENZ"] 87 00:04:33,691 --> 00:04:36,371 (SINGING) I used to be at The Tunnel, 20 deep in the huddle. 88 00:04:36,371 --> 00:04:38,471 Razors on us that we'll make skin bubble. 89 00:04:38,471 --> 00:04:39,581 Moet, we guzzle. 90 00:04:39,581 --> 00:04:42,251 Chris Lighty let me in a few times with nines. 91 00:04:42,251 --> 00:04:45,331 That's on God, wish you woulda walked by and bumped me hard 92 00:04:45,326 --> 00:04:47,026 or just looked at me wrong. 93 00:04:47,021 --> 00:04:54,161 "Blue Benz," on the "King's Disease," you know, 94 00:04:54,161 --> 00:04:59,471 we were working, me and Hit-Boy, and he plays the beat. 95 00:04:59,471 --> 00:05:01,481 And it felt so warm. 96 00:05:01,481 --> 00:05:02,981 It felt so dark. 97 00:05:02,981 --> 00:05:04,751 It felt so hard. 98 00:05:04,751 --> 00:05:10,751 It felt so sinister but yet beautiful, at the same time. 99 00:05:10,751 --> 00:05:12,971 I saw the color blue. 100 00:05:12,971 --> 00:05:16,121 And I just started rapping. 101 00:05:16,121 --> 00:05:18,431 My chain on, try to book me, you're gone. 102 00:05:18,431 --> 00:05:21,611 Goons, Italian leathers, couple bottles of Dom. 103 00:05:21,611 --> 00:05:22,371 Took risks. 104 00:05:22,369 --> 00:05:23,409 This ain't what you want. 105 00:05:23,411 --> 00:05:24,611 There's rules to this. 106 00:05:24,611 --> 00:05:26,201 Don't get it misconstrued. 107 00:05:26,201 --> 00:05:29,651 My suit game was crisp, silk, linen, chiffon, 108 00:05:29,651 --> 00:05:31,211 Dior to Diadora. 109 00:05:31,211 --> 00:05:34,961 But I rock custom more, that hustler aura, tap in. 110 00:05:34,961 --> 00:05:41,601 "Blue Benz" was just a freestyle and just ended up-- 111 00:05:41,601 --> 00:05:43,001 ended up about blue Benz's. 112 00:05:45,501 --> 00:05:50,241 It's sort of like the things that, you know, 113 00:05:50,241 --> 00:05:52,191 I was doing in the early '90s, I'm 114 00:05:52,191 --> 00:05:54,501 having that conversation on the song. 115 00:05:54,501 --> 00:05:57,381 Razor cutter, nineties, eighties lover, raised in gutters, 116 00:05:57,381 --> 00:05:58,101 raised above it. 117 00:05:58,101 --> 00:05:59,771 They made it up out of the hood subject. 118 00:05:59,768 --> 00:06:01,008 I made you love it. 119 00:06:01,011 --> 00:06:04,161 "That hustler aura, tap in." 120 00:06:04,161 --> 00:06:09,111 You know, "razor cutter," you know, razors were big. 121 00:06:09,111 --> 00:06:12,351 "Nineties eighties lover," I'm still that to this day. 122 00:06:12,351 --> 00:06:14,091 I've raised above all the BS. 123 00:06:14,091 --> 00:06:15,951 I raised-- raised-- 124 00:06:15,951 --> 00:06:16,971 whatever I said. 125 00:06:16,971 --> 00:06:17,991 "Raise above it. 126 00:06:17,991 --> 00:06:20,331 That made it up out of the hood subject. 127 00:06:20,331 --> 00:06:22,131 I made you love it." 128 00:06:22,131 --> 00:06:25,461 Yeah, you know, that's been my topic, man. 129 00:06:25,461 --> 00:06:27,141 Early '90s, you know. 130 00:06:27,141 --> 00:06:29,691 I just talked about a time period, right there. 131 00:06:29,691 --> 00:06:32,451 And it ends off with, you know, "congratulations 132 00:06:32,451 --> 00:06:34,711 to your success. 133 00:06:34,711 --> 00:06:36,561 You deserve the best." 134 00:06:36,561 --> 00:06:38,931 In the '90s, I just wanted to be the king. 135 00:06:38,931 --> 00:06:41,451 2000s, I wanted to be Marvin Gaye. 136 00:06:41,451 --> 00:06:44,871 The early 2000s, I wanted to be Frank Sinatra. 137 00:06:44,871 --> 00:06:46,221 I wanted to be Michael Jackson. 138 00:06:46,221 --> 00:06:47,361 I wanted to be Prince. 139 00:06:47,361 --> 00:06:50,281 And then I came into my own again 140 00:06:50,281 --> 00:06:53,241 and I just wanted to be me. 141 00:06:53,241 --> 00:06:55,191 And that's where I'm at. 142 00:06:55,191 --> 00:06:58,191 That's what where I'm going to always be, forever. 143 00:06:58,191 --> 00:07:02,481 Think about your journey and how do you want it to be. 144 00:07:02,481 --> 00:07:07,491 Because you can plan it and it can go according to your plan, 145 00:07:07,491 --> 00:07:09,471 but believe me, there's going to be 146 00:07:09,471 --> 00:07:11,661 some things that happen that you're not 147 00:07:11,661 --> 00:07:13,851 going to be ready for. 148 00:07:13,851 --> 00:07:15,081 And that's cool too. 149 00:07:15,081 --> 00:07:22,161 If you plan on making a couple of albums, then think about-- 150 00:07:22,161 --> 00:07:24,991 what I would do is, like, sometimes I 151 00:07:24,988 --> 00:07:25,818 would, like, create. 152 00:07:25,821 --> 00:07:28,401 I would draw, like, album covers to albums 153 00:07:28,401 --> 00:07:30,171 that I didn't even make yet. 154 00:07:30,171 --> 00:07:31,701 I would just draw. 155 00:07:31,701 --> 00:07:33,291 Here's five albums. 156 00:07:33,291 --> 00:07:35,911 Wow, imagine having five albums. 157 00:07:35,911 --> 00:07:36,711 It's like clay. 158 00:07:36,711 --> 00:07:37,971 What do I want it to be? 159 00:07:37,971 --> 00:07:40,551 What do I want this album to sound like? 160 00:07:40,551 --> 00:07:43,461 Who do I think I should be working with by that time? 161 00:07:43,461 --> 00:07:46,491 You know, plan, plan. 162 00:07:46,491 --> 00:07:51,231 My hip-hop evolution is really just going with the flow 163 00:07:51,231 --> 00:07:53,731 and seeing which way things are turning. 164 00:07:53,726 --> 00:07:54,356 165 00:07:54,351 --> 00:07:58,521 I'm always watching to see who's saying what, 166 00:07:58,521 --> 00:08:00,951 and what people are liking. 167 00:08:00,951 --> 00:08:06,141 And my evolution is now, I'm very, like, 168 00:08:06,141 --> 00:08:11,271 stuck to observing what's happening in hip-hop all 169 00:08:11,271 --> 00:08:18,981 the time, and comparing it, or realizing the new realities 170 00:08:18,981 --> 00:08:23,061 and thinking about the origins that I grew up 171 00:08:23,061 --> 00:08:25,731 watching, had a front row seat to watch it, 172 00:08:25,731 --> 00:08:28,291 from the origins to what people are doing now. 173 00:08:28,291 --> 00:08:32,391 And to me, it's all beyond fascinating to watch 174 00:08:32,391 --> 00:08:35,061 new artists come out and crush it. 175 00:08:35,060 --> 00:08:37,420 That's amazing to me. 1 00:00:08,733 --> 00:00:11,633 2 00:00:15,752 --> 00:00:17,122 Want to make music? 3 00:00:17,121 --> 00:00:18,851 Well, you got to sign contracts. 4 00:00:18,848 --> 00:00:20,928 But if you're going to sign contracts, guess what? 5 00:00:20,931 --> 00:00:22,821 You're a business man or woman. 6 00:00:22,821 --> 00:00:24,571 You're in the business world. 7 00:00:24,571 --> 00:00:27,381 So whether you wanted to deal with it or not, 8 00:00:27,381 --> 00:00:30,771 you have to because someone's going to make money off of you. 9 00:00:30,771 --> 00:00:33,111 And you should know what's going on. 10 00:00:33,111 --> 00:00:35,841 In America or anywhere in the world, 11 00:00:35,841 --> 00:00:39,081 you want to be a business person because that's 12 00:00:39,081 --> 00:00:41,511 what it's about here. 13 00:00:41,511 --> 00:00:48,111 And you want to be the one that says, 14 00:00:48,111 --> 00:00:52,031 this record could be in this commercial. 15 00:00:52,031 --> 00:00:59,181 This record can be licensed to this movie, this video game, 16 00:00:59,181 --> 00:01:03,231 not the record company licensed it to all of these things, 17 00:01:03,231 --> 00:01:05,651 and you don't even know. 18 00:01:05,651 --> 00:01:07,901 You want to be the one that does it 19 00:01:07,901 --> 00:01:11,501 and make the money from your work. 20 00:01:11,501 --> 00:01:13,451 Years ago, wasn't like that. 21 00:01:13,451 --> 00:01:15,881 In the beginning, the only way into the business 22 00:01:15,881 --> 00:01:17,891 was through the record companies that 23 00:01:17,891 --> 00:01:19,541 had been around for a while. 24 00:01:19,541 --> 00:01:23,771 And most of them didn't have any real respect for rap music 25 00:01:23,771 --> 00:01:26,321 because it was this new, young thing that 26 00:01:26,321 --> 00:01:31,001 was a street thing that didn't really carry heavy weight. 27 00:01:31,001 --> 00:01:35,141 When I got into rap music, R&B was the bigger thing. 28 00:01:35,141 --> 00:01:37,631 We were just happy to get record deals and happy. 29 00:01:37,631 --> 00:01:40,431 It was like, again, it wasn't as easy as it is today. 30 00:01:40,431 --> 00:01:41,501 It was like a miracle. 31 00:01:41,501 --> 00:01:43,631 We had to play by their rules. 32 00:01:43,631 --> 00:01:45,431 When you're in control of it, there's 33 00:01:45,431 --> 00:01:48,641 nothing that's done in the dark. 34 00:01:48,641 --> 00:01:50,241 It's really that simple. 35 00:01:50,241 --> 00:01:52,151 You have more peace of mind. 36 00:01:52,151 --> 00:02:00,211 And you need a team who want what you want who has, like, 37 00:02:00,211 --> 00:02:03,901 the time to go on this journey with you. 38 00:02:03,901 --> 00:02:06,781 No one could do it by theirself. 39 00:02:06,781 --> 00:02:11,461 I never met somebody who ran a successful record company alone 40 00:02:11,461 --> 00:02:12,601 by themselves. 41 00:02:12,601 --> 00:02:15,021 You need a team. 42 00:02:15,022 --> 00:02:17,222 And you don't need to live in a fantasy. 43 00:02:17,221 --> 00:02:21,571 You don't need to look at some successful rap label story 44 00:02:21,571 --> 00:02:24,031 and pretend that you're going to do the same thing. 45 00:02:24,031 --> 00:02:25,681 You need to do better than they did. 46 00:02:25,681 --> 00:02:29,471 Because chances are, today there's 47 00:02:29,471 --> 00:02:31,181 better ways of doing business than it 48 00:02:31,181 --> 00:02:34,811 was for that big label 25 years ago. 49 00:02:34,811 --> 00:02:37,421 There's more freedom today. 50 00:02:37,421 --> 00:02:41,231 With Mass Appeal, starting my own label was inevitable. 51 00:02:41,231 --> 00:02:43,391 It's the only way I would want to make records 52 00:02:43,391 --> 00:02:47,831 at this point in my life so that I could find artists and help 53 00:02:47,831 --> 00:02:51,401 them have their voice heard where, you know, I feel them. 54 00:02:51,401 --> 00:02:54,581 You want to learn how to really make 55 00:02:54,581 --> 00:03:02,091 a company go from the start to the top with you and your team. 56 00:03:02,091 --> 00:03:03,381 Takes a lot of work. 57 00:03:03,381 --> 00:03:05,001 I had my label. 58 00:03:05,001 --> 00:03:09,011 We started it in '14. 59 00:03:09,011 --> 00:03:11,931 And it was years before I put out any records on it. 60 00:03:11,931 --> 00:03:13,691 I was just trying to figure that out. 61 00:03:13,691 --> 00:03:15,431 You learn as you go. 62 00:03:15,431 --> 00:03:17,981 Believe in yourself. 63 00:03:17,981 --> 00:03:19,871 And no one is going to do it for you. 64 00:03:19,868 --> 00:03:21,698 Nobody's going to wake you up in the morning 65 00:03:21,701 --> 00:03:24,401 and give you your assignment and tell you what to do. 66 00:03:24,401 --> 00:03:26,381 You got to want to do it. 67 00:03:26,381 --> 00:03:30,651 And yes, it's a lot of work, but that's what we're here to do. 68 00:03:30,651 --> 00:03:32,201 It's no easy shortcuts, you know. 69 00:03:32,201 --> 00:03:37,121 So we have to stay in that mind frame that, you know, 70 00:03:37,121 --> 00:03:38,351 it's not going to be easy. 71 00:03:38,351 --> 00:03:42,881 But the more you give to it, the more you give back. 72 00:03:42,881 --> 00:03:47,201 I think that there's a lot of record companies 73 00:03:47,201 --> 00:03:51,291 that have the experience that you don't have. 74 00:03:51,291 --> 00:03:53,831 So that might intimidate you. 75 00:03:53,831 --> 00:03:56,001 You might give up. 76 00:03:56,001 --> 00:03:59,081 No, because they'll respect someone 77 00:03:59,081 --> 00:04:00,611 who respects themselves. 78 00:04:00,611 --> 00:04:02,771 You're going to do business with the Warner-- 79 00:04:02,771 --> 00:04:04,631 Warner Brothers of the world and stuff, 80 00:04:04,631 --> 00:04:07,061 they respect you when you respect yourself. 81 00:04:07,061 --> 00:04:10,091 Early on, what I learned about the music industry and label 82 00:04:10,091 --> 00:04:11,891 deals that I like to pass on to you 83 00:04:11,891 --> 00:04:22,621 is that you have a right to want to own your masters. 84 00:04:22,621 --> 00:04:26,521 The name masters is even yikes. 85 00:04:26,521 --> 00:04:28,411 You know what I'm saying? 86 00:04:28,411 --> 00:04:30,251 There's a psychological thing there 87 00:04:30,251 --> 00:04:35,591 that's underneath it all for anybody Black or white, 88 00:04:35,591 --> 00:04:36,091 you know. 89 00:04:36,091 --> 00:04:38,551 Someone owns your masters, you know. 90 00:04:38,551 --> 00:04:40,291 You want to own your masters. 91 00:04:40,291 --> 00:04:42,901 If you own your label, you own your shit, 92 00:04:42,901 --> 00:04:46,771 you're in control of your future, 93 00:04:46,771 --> 00:04:51,691 of your family's future, and of your own art. 94 00:04:51,691 --> 00:04:56,821 You should look at it like this, up-and-coming artists. 95 00:04:56,821 --> 00:05:01,091 Unless you want to give everything away for free, 96 00:05:01,091 --> 00:05:06,311 you're going to have to figure out how your art can help 97 00:05:06,311 --> 00:05:09,751 more than just you financially. 98 00:05:09,751 --> 00:05:12,541 Because your art will help more than just you, but then 99 00:05:12,541 --> 00:05:14,891 you need to be able to do something with it 100 00:05:14,891 --> 00:05:16,991 so that you can help someone else. 101 00:05:16,991 --> 00:05:21,181 And at the same time, study the art form 102 00:05:21,181 --> 00:05:26,081 that you're in because the money will come. 103 00:05:26,081 --> 00:05:29,711 Be careful for what you ask for because you'll get it. 104 00:05:29,711 --> 00:05:34,601 The more important part is the craft, the art itself. 105 00:05:34,601 --> 00:05:40,031 If you make a lot of money, then you have more resources. 106 00:05:40,031 --> 00:05:42,461 You have more ways to-- 107 00:05:42,461 --> 00:05:44,271 to study your craft. 108 00:05:44,271 --> 00:05:48,581 You have to make the decision partying or working, 109 00:05:48,581 --> 00:05:55,251 researching, experimenting, caring, having a vision. 110 00:05:55,251 --> 00:05:57,041 You have to make the decision. 111 00:05:57,041 --> 00:06:01,571 But you can tell when someone is really 112 00:06:01,571 --> 00:06:03,371 invested in the stuff they're working on 113 00:06:03,371 --> 00:06:05,381 or if it's just for money. 114 00:06:05,381 --> 00:06:06,221 You could tell. 115 00:06:06,221 --> 00:06:07,691 We all make those-- 116 00:06:07,691 --> 00:06:10,591 those mistakes? 117 00:06:10,591 --> 00:06:11,921 No, it's just life. 118 00:06:11,921 --> 00:06:17,171 You may do things that are a little out of the ordinary, 119 00:06:17,171 --> 00:06:18,621 but then you come back. 120 00:06:18,621 --> 00:06:22,211 You realize where you got off track, and that's just life. 121 00:06:22,211 --> 00:06:25,211 That's you being who you are. 122 00:06:25,211 --> 00:06:30,131 But coming back and getting back to the craft, that's 123 00:06:30,131 --> 00:06:32,431 the most important thing. 1 00:00:08,949 --> 00:00:12,419 2 00:00:16,411 --> 00:00:18,361 Hip hop started in the street raw. 3 00:00:21,071 --> 00:00:23,051 And it should remain that way. 4 00:00:23,051 --> 00:00:27,851 If we can curate it and keep it rocking 5 00:00:27,851 --> 00:00:31,971 and show the world what it means, it can be better. 6 00:00:31,972 --> 00:00:32,682 It can be bigger. 7 00:00:32,680 --> 00:00:34,330 Because now there is no-- 8 00:00:34,331 --> 00:00:36,461 it's not diluted, the message. 9 00:00:36,461 --> 00:00:39,181 It's about giving it to you in the purest form. 10 00:00:39,185 --> 00:00:42,025 [HIP HOP MUSIC PLAYING] 11 00:00:45,831 --> 00:00:50,511 I love hip hop music that's about partying, money, cars, 12 00:00:50,511 --> 00:00:51,261 and sex. 13 00:00:51,261 --> 00:00:53,481 I like movies about that. 14 00:00:53,481 --> 00:00:55,191 I like books about that. 15 00:00:55,191 --> 00:00:56,331 There's a place for it. 16 00:00:56,331 --> 00:01:00,351 And because I come up from the Rakims and the Kool G 17 00:01:00,351 --> 00:01:04,771 Rap and all these lyricists, I'm more of a lyricist guy. 18 00:01:04,771 --> 00:01:07,411 So even though this fun party record's out, 19 00:01:07,411 --> 00:01:10,311 I'm still more drawn to the lyricist. 20 00:01:10,311 --> 00:01:12,091 So I think to each his own. 21 00:01:12,091 --> 00:01:13,551 I think hip hop has always talked 22 00:01:13,551 --> 00:01:17,001 about things we didn't really have but things we aspired 23 00:01:17,001 --> 00:01:20,271 to go for, to get after. 24 00:01:20,271 --> 00:01:23,181 It was always a color TV so I could see 25 00:01:23,181 --> 00:01:24,831 the Knicks played basketball. 26 00:01:24,831 --> 00:01:27,171 And it was always ride around in my-- 27 00:01:27,171 --> 00:01:30,051 in the fresh OJ, that car from-- 28 00:01:30,051 --> 00:01:31,401 what was that car? 29 00:01:31,401 --> 00:01:34,761 OJ was broken down for something. 30 00:01:34,761 --> 00:01:38,901 And yeah, the suits were clean. 31 00:01:38,901 --> 00:01:41,301 It was always about the better life. 32 00:01:41,301 --> 00:01:44,961 There was a message in it, years ago, that was consistent. 33 00:01:44,961 --> 00:01:47,031 It was about the social ills. 34 00:01:47,031 --> 00:01:49,911 It was about crack is killing America. 35 00:01:49,911 --> 00:01:52,831 Chuck D. was basically a street news reporter. 36 00:01:52,831 --> 00:01:57,561 So I mean, KRS-One was teaching Black African history. 37 00:01:57,561 --> 00:01:59,061 It was a different time then. 38 00:01:59,061 --> 00:02:01,161 And those records were needed. 39 00:02:01,161 --> 00:02:04,581 Coming out of that era, we needed a change. 40 00:02:04,581 --> 00:02:06,861 We needed a different outlook. 41 00:02:06,861 --> 00:02:12,891 We needed to step up into America in a way 42 00:02:12,891 --> 00:02:16,021 where we're not going to allow the doors to be closed anymore. 43 00:02:16,019 --> 00:02:17,059 We need record companies. 44 00:02:17,061 --> 00:02:18,831 We need to own our record companies. 45 00:02:18,831 --> 00:02:20,451 We need to be the managers. 46 00:02:20,451 --> 00:02:23,361 We need to be the clothes designers. 47 00:02:23,361 --> 00:02:25,881 We need to because we know what we need to look like. 48 00:02:25,881 --> 00:02:27,501 We know we need to sound like. 49 00:02:27,501 --> 00:02:32,511 We need to be the producers, the engineers, own the studios. 50 00:02:32,511 --> 00:02:34,581 We needed that all around the board. 51 00:02:34,581 --> 00:02:36,171 That meant money. 52 00:02:36,171 --> 00:02:37,971 That meant more business. 53 00:02:37,971 --> 00:02:41,931 That meant better lifestyles, bigger lifestyles, more 54 00:02:41,931 --> 00:02:44,541 entourage, more records sold. 55 00:02:44,541 --> 00:02:47,421 It was inevitable. 56 00:02:47,421 --> 00:02:48,831 I never minded it. 57 00:02:48,831 --> 00:02:51,591 It was only to the point where it 58 00:02:51,591 --> 00:02:55,221 seemed like that was a one-trick bag for certain artists. 59 00:02:55,221 --> 00:02:59,451 Then to me it was like, nah, this is wack. 60 00:02:59,451 --> 00:03:02,751 But I can't be mad at somebody talking 61 00:03:02,751 --> 00:03:05,181 about how their life is leveling up 62 00:03:05,181 --> 00:03:08,841 and they want to chill in the Hamptons now. 63 00:03:08,841 --> 00:03:09,951 It's not for you to know. 64 00:03:09,951 --> 00:03:12,711 Listen, I personally like the Hamptons. 65 00:03:12,711 --> 00:03:15,781 66 00:03:20,471 --> 00:03:24,281 Going through my past works in this class 67 00:03:24,281 --> 00:03:28,511 has been something I needed because these 68 00:03:28,511 --> 00:03:31,871 are songs that I didn't think about in a long time. 69 00:03:31,871 --> 00:03:35,921 I didn't say the words in a long time. 70 00:03:35,921 --> 00:03:38,501 It was good to go back to those places 71 00:03:38,501 --> 00:03:41,561 and remember what was spontaneous, 72 00:03:41,561 --> 00:03:46,541 what took me a long time to write, my writing process. 73 00:03:46,541 --> 00:03:51,551 I like to go back and think about, what was it like for me 74 00:03:51,551 --> 00:03:53,561 to get started? 75 00:03:53,561 --> 00:04:00,741 And go back to that kid who knew but didn't know. 76 00:04:00,741 --> 00:04:03,851 I think we all kind of know, but there was still 77 00:04:03,851 --> 00:04:05,681 so many surprises. 78 00:04:05,681 --> 00:04:09,341 I hope I was able to let you in my world. 79 00:04:09,341 --> 00:04:11,711 I just wanted to talk to you straight from the heart. 80 00:04:11,711 --> 00:04:17,831 My parting message to the youth and all you guys 81 00:04:17,831 --> 00:04:21,701 is don't listen to anybody. 82 00:04:21,701 --> 00:04:23,981 Don't even listen to me. 83 00:04:23,981 --> 00:04:26,781 You already know what you need to do. 84 00:04:26,781 --> 00:04:27,281 It's in you. 85 00:04:27,281 --> 00:04:29,201 It's talking to you all the time. 86 00:04:29,201 --> 00:04:31,751 You downplay it because you think you're not experienced 87 00:04:31,751 --> 00:04:34,661 or you know you're not experienced so you're 88 00:04:34,661 --> 00:04:36,671 scared to listen to yourself. 89 00:04:36,671 --> 00:04:40,691 But you know you. 90 00:04:40,691 --> 00:04:42,261 Your soul knows you. 91 00:04:42,261 --> 00:04:45,031 And that's what you're listening to in your head. 92 00:04:45,031 --> 00:04:46,991 Trust it. 93 00:04:46,991 --> 00:04:48,941 Trust your gut. 94 00:04:48,941 --> 00:04:50,411 Go with your first instincts. 95 00:04:53,691 --> 00:04:55,521 You can't lose. 96 00:04:55,521 --> 00:04:57,111 Words are life. 97 00:04:57,111 --> 00:05:04,161 Speak things into existence and create your universe. 98 00:05:04,161 --> 00:05:07,101 Protect yourself with your words. 99 00:05:07,101 --> 00:05:09,321 The universe is listening. 100 00:05:09,321 --> 00:05:10,451 It's your world. 101 00:05:10,446 --> 00:05:11,576 Do the right thing with it. 102 00:05:11,571 --> 00:05:14,921 172383

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