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These are the user uploaded subtitles that are being translated: 1 00:00:02,000 --> 00:00:04,375 [light intriguing music] 2 00:00:04,375 --> 00:00:08,167 - Did you know there was a time when fixing your smile 3 00:00:08,167 --> 00:00:10,375 was like playing with dynamite? 4 00:00:11,417 --> 00:00:14,125 - Your teeth could explode in your mouth. 5 00:00:14,125 --> 00:00:16,375 Of the most unpleasant things that I could think 6 00:00:16,375 --> 00:00:19,333 of happening to a person, that's way up there. 7 00:00:19,333 --> 00:00:21,833 - Or when your daily supplement drained 8 00:00:21,833 --> 00:00:22,875 the life out of you. 9 00:00:22,875 --> 00:00:24,250 [air whooshing] 10 00:00:24,250 --> 00:00:26,375 - There's no such thing as safe arsenic. 11 00:00:26,375 --> 00:00:29,250 That's like saying friendly swarm of murder hornets. 12 00:00:30,542 --> 00:00:34,875 - Or when stylish new pajamas set the world on fire. 13 00:00:34,875 --> 00:00:36,250 - So people would go to bed 14 00:00:36,250 --> 00:00:38,833 and they would just catch up like Roman candles. 15 00:00:38,833 --> 00:00:41,542 As with many of these things, it's two steps forward, 16 00:00:41,542 --> 00:00:44,375 one step back with a body count in the middle of it. 17 00:00:44,375 --> 00:00:49,417 - These are the things we used to do for fun, for money, 18 00:00:50,708 --> 00:00:54,000 or maybe outta boredom that we'll never see again. 19 00:00:54,000 --> 00:00:55,625 Were they dangerous? 20 00:00:55,625 --> 00:00:56,833 Certainly. 21 00:00:56,833 --> 00:00:57,792 Deadly? 22 00:00:57,792 --> 00:00:58,917 Occasionally. 23 00:00:58,917 --> 00:01:01,333 But boy, wasn't it exciting? 24 00:01:01,333 --> 00:01:04,625 [dramatic music fades] 25 00:01:08,625 --> 00:01:11,875 [light intriguing music] 26 00:01:11,875 --> 00:01:13,833 Having a full head of healthy hair 27 00:01:13,833 --> 00:01:15,792 has always been stylish, 28 00:01:15,792 --> 00:01:19,833 and that was never more true than in the 1960s and '70s, 29 00:01:19,833 --> 00:01:21,417 and men who were balding 30 00:01:21,417 --> 00:01:24,792 would do just about anything to cover it up. 31 00:01:26,042 --> 00:01:29,625 - Jim Morrison has long flowing locks. 32 00:01:29,625 --> 00:01:32,208 The Beatles are growing their hair out. 33 00:01:32,208 --> 00:01:36,208 My gosh does even a musical on Broadway called "Hair." 34 00:01:36,208 --> 00:01:38,542 - You did not wanna be the bald guy in the singles bar. 35 00:01:38,542 --> 00:01:40,000 You wanted to have that full head of rich hair, 36 00:01:40,000 --> 00:01:41,542 so if God didn't give you that, 37 00:01:41,542 --> 00:01:43,125 you were gonna do whatever you could 38 00:01:43,125 --> 00:01:44,458 to make it look like you did. 39 00:01:44,458 --> 00:01:46,375 -[Adam] There was nothing subtle about it, 40 00:01:46,375 --> 00:01:51,000 but men felt they needed to have a thick, 41 00:01:51,000 --> 00:01:53,875 luscious mane of hair on their heads. 42 00:01:53,875 --> 00:01:58,875 The idea of having a hairpiece is much more widely accepted. 43 00:01:58,875 --> 00:02:00,500 - [Henry] In the '60s and '70s, 44 00:02:00,500 --> 00:02:03,375 men are buying hair pieces like never before 45 00:02:03,375 --> 00:02:04,708 and some of the most famous heads 46 00:02:04,708 --> 00:02:08,208 in Hollywood are crowned in fake hair. 47 00:02:09,208 --> 00:02:11,375 The problem is, toupees at the time 48 00:02:11,375 --> 00:02:13,917 are often unruly and unreliable. 49 00:02:13,917 --> 00:02:17,750 - Any good toupee was made from real human hair woven 50 00:02:17,750 --> 00:02:19,542 into a flesh colored mesh, 51 00:02:19,542 --> 00:02:22,208 and it was attached using a form of cement, 52 00:02:22,208 --> 00:02:24,125 which had its own problems because 53 00:02:24,125 --> 00:02:25,667 the toupee would get hot. 54 00:02:25,667 --> 00:02:27,750 - It's like you're gluin' this thing to your head 55 00:02:27,750 --> 00:02:30,917 and if you start to sweat, maybe it falls off. 56 00:02:30,917 --> 00:02:33,667 - These things are super expensive 57 00:02:33,667 --> 00:02:35,708 and because they're prone to flyin' off, 58 00:02:35,708 --> 00:02:37,875 you gotta worry about getting laughed at 59 00:02:37,875 --> 00:02:39,583 after spendin' a fortune. 60 00:02:39,583 --> 00:02:41,917 - [Negin] There were running jokes about it 61 00:02:41,917 --> 00:02:44,042 on "The Carol Burnett Show," 62 00:02:44,042 --> 00:02:46,083 on "Match Game." 63 00:02:46,083 --> 00:02:49,833 This became like a big part of joke culture. 64 00:02:49,833 --> 00:02:51,958 - [Henry] But a breakthrough from World War II 65 00:02:51,958 --> 00:02:55,542 is about to be repurposed for the human head. 66 00:02:55,542 --> 00:02:58,417 - Scientists during the Second World War realize 67 00:02:58,417 --> 00:03:01,375 that plastic can be extruded 68 00:03:01,375 --> 00:03:04,208 and spun out like a fine thread 69 00:03:04,208 --> 00:03:06,583 that can be woven into a rope 70 00:03:06,583 --> 00:03:10,833 for parachute cables and parachute scraps. 71 00:03:10,833 --> 00:03:13,458 So now the technology exists 72 00:03:13,458 --> 00:03:18,500 to take plastic and turn it into gossamer thin strands, 73 00:03:19,708 --> 00:03:23,917 strands very much like the hairs on our head. 74 00:03:25,458 --> 00:03:27,542 - [Martin] Instead of using an adhesive 75 00:03:27,542 --> 00:03:30,083 to make your toupee stay on your head, 76 00:03:30,083 --> 00:03:31,625 they would stitch these clumps 77 00:03:31,625 --> 00:03:34,708 of synthetic hair into your scalp. 78 00:03:34,708 --> 00:03:36,333 -[Hakeem] Synthetic hair transplants 79 00:03:36,333 --> 00:03:38,708 weren't the very first type of hair transplant. 80 00:03:38,708 --> 00:03:40,917 Prior to that there were natural hair transplants 81 00:03:40,917 --> 00:03:43,250 where they would take hair from the back of your head 82 00:03:43,250 --> 00:03:46,083 and replant it in the front of your head. 83 00:03:46,083 --> 00:03:48,250 Incredibly painful process. 84 00:03:48,250 --> 00:03:50,875 So, with the synthetic hair, you're not moving hair, 85 00:03:50,875 --> 00:03:53,583 you're actually adding new stuff to the head. 86 00:03:53,583 --> 00:03:55,833 - [Martin] You can style it, you can put products in it. 87 00:03:55,833 --> 00:03:57,125 You don't have to worry 88 00:03:57,125 --> 00:03:58,708 about it getting blown off in the wind. 89 00:03:58,708 --> 00:04:00,875 You can go swimming with it on your head. 90 00:04:00,875 --> 00:04:05,208 It looks like the better solution than the toupee. 91 00:04:05,208 --> 00:04:07,583 - [Henry] By 1979, there are 30 clinics 92 00:04:07,583 --> 00:04:10,833 in America implanting synthetic hair 93 00:04:10,833 --> 00:04:13,000 into thousands of heads, 94 00:04:13,000 --> 00:04:16,750 but customers are getting a lot more than a new hairline. 95 00:04:16,750 --> 00:04:21,125 - Stitching bundles of plastic hair into human heads. 96 00:04:21,125 --> 00:04:22,417 What could go wrong? 97 00:04:22,417 --> 00:04:24,875 - It's essentially like plugging fishing line 98 00:04:24,875 --> 00:04:26,667 into your head. 99 00:04:26,667 --> 00:04:29,500 - [Martin] The material that is producing it contains 100 00:04:29,500 --> 00:04:32,708 an ingredient list that's a little bit alarming. 101 00:04:32,708 --> 00:04:34,958 -[Adam] People are willingly putting 102 00:04:34,958 --> 00:04:39,792 within a few inches of their brain, petroleum, limestone, 103 00:04:41,000 --> 00:04:45,208 natural gas and ammonia. 104 00:04:45,208 --> 00:04:48,375 Why on earth would you want that sewed 105 00:04:48,375 --> 00:04:52,292 into your head in bundles? 106 00:04:52,292 --> 00:04:53,917 -[Hakeem] The body knows somethin's not right 107 00:04:53,917 --> 00:04:56,875 and the immune system reacts to this synthetic hair. 108 00:04:56,875 --> 00:05:01,167 It can result in inflamed scalps and massive pain. 109 00:05:01,167 --> 00:05:02,833 The body rejects the fibers 110 00:05:02,833 --> 00:05:05,125 and in some cases pushed them right back out. 111 00:05:05,125 --> 00:05:07,708 - [Negin] In order to stop the infection from spreading, 112 00:05:07,708 --> 00:05:10,958 some people have to get part of their scalp removed 113 00:05:10,958 --> 00:05:14,458 and one patient even finds a needle in his head. 114 00:05:15,208 --> 00:05:18,833 - [Jason] So by 1983, 10,000 victims 115 00:05:18,833 --> 00:05:22,000 of synthetic hair implants have been identified. 116 00:05:22,000 --> 00:05:23,333 - [Martin] Because of this, 117 00:05:23,333 --> 00:05:26,292 the FDA bans the synthetic hair implant 118 00:05:26,292 --> 00:05:27,167 as a medical device. 119 00:05:27,167 --> 00:05:28,417 It's the first time 120 00:05:28,417 --> 00:05:30,958 that the FDA ever banned a medical device. 121 00:05:32,917 --> 00:05:36,208 - So we know that some people spared no expense 122 00:05:36,208 --> 00:05:38,083 to have more hair, 123 00:05:38,083 --> 00:05:41,708 but what if you had too much hair? 124 00:05:41,708 --> 00:05:43,833 -[Kavitha] In the 1920s, it's really the first time 125 00:05:43,833 --> 00:05:45,583 in America that women are allowed 126 00:05:45,583 --> 00:05:48,042 to bear their legs and arms. 127 00:05:48,042 --> 00:05:51,125 - [Negin] So they need to just get rid of all of this hair 128 00:05:51,125 --> 00:05:53,875 that we used to traditionally cover up with clothes. 129 00:05:53,875 --> 00:05:55,875 - [Henry] The grooming industry explodes 130 00:05:55,875 --> 00:05:58,708 with new razors, creams, and powders, 131 00:05:58,708 --> 00:06:00,708 targeting body hair as an enemy 132 00:06:00,708 --> 00:06:03,583 that must be rooted out at any cost. 133 00:06:03,583 --> 00:06:05,000 - It's a post Darwin age 134 00:06:05,000 --> 00:06:08,417 and the idea of evolution has really taken hold. 135 00:06:08,417 --> 00:06:09,833 There's this almost subliminal message 136 00:06:09,833 --> 00:06:12,500 that says body hair is kind of a throwback. 137 00:06:12,500 --> 00:06:16,167 It almost makes you seem primitive and unhygienic. 138 00:06:16,167 --> 00:06:18,458 - [Dan] Add to the time, talked about hair in this brutal way, 139 00:06:18,458 --> 00:06:20,833 like you need not be embarrassed by it. 140 00:06:20,833 --> 00:06:23,500 It's disfiguring, it must be banished. 141 00:06:23,500 --> 00:06:24,833 - [Negin] People have really put their brains 142 00:06:24,833 --> 00:06:29,125 to this issue developing new ways to get rid of hair, 143 00:06:29,125 --> 00:06:33,583 and they've come up with some very sadistic solutions. 144 00:06:33,583 --> 00:06:35,708 - [Dan] So, there's hair removal creams. 145 00:06:35,708 --> 00:06:37,042 Those will have things like sulfur in them, 146 00:06:37,042 --> 00:06:39,083 which actually can give you chemical burns. 147 00:06:39,083 --> 00:06:41,333 There are even gloves that are sandpaper gloves 148 00:06:41,333 --> 00:06:43,542 that they used to rub the hair off. 149 00:06:43,542 --> 00:06:45,542 - [Henry] And then in 1924, 150 00:06:45,542 --> 00:06:48,583 German American Dr. Albert C. Geyser 151 00:06:48,583 --> 00:06:50,375 gets a bright idea. 152 00:06:50,375 --> 00:06:54,750 - Dr. Geyser is a successful doctor in New York 153 00:06:54,750 --> 00:06:59,417 and he sees this burgeoning hair removal fashion trend 154 00:06:59,417 --> 00:07:01,375 and sees an opportunity. 155 00:07:01,375 --> 00:07:06,000 He harnesses a technology he's very familiar with, x-rays. 156 00:07:07,208 --> 00:07:09,042 - [Lance] One of the things that Dr. Geyser notices 157 00:07:09,042 --> 00:07:10,250 that wherever you use x-rays, 158 00:07:10,250 --> 00:07:12,542 the hair tends to go away. 159 00:07:12,542 --> 00:07:15,250 - [Adam] To him, hair loss isn't a bug in the system, 160 00:07:15,250 --> 00:07:16,542 it's a feature. 161 00:07:16,542 --> 00:07:19,917 And in 1924, he launches the Tricho system. 162 00:07:21,542 --> 00:07:23,625 -[Dan] It's this metal tube, it's got a hole in it, 163 00:07:23,625 --> 00:07:25,500 and what you do is you line up whatever part 164 00:07:25,500 --> 00:07:26,833 of your body is too hairy. 165 00:07:26,833 --> 00:07:29,208 So, say it's your armpit or your chin or whatever, 166 00:07:29,208 --> 00:07:30,875 you put it up against that hole 167 00:07:30,875 --> 00:07:33,750 and x-rays inside the machine hit you 168 00:07:33,750 --> 00:07:36,583 and eventually your hair just falls out. 169 00:07:36,583 --> 00:07:39,375 - [Henry] By 1925, Geyser leases Tricho 170 00:07:39,375 --> 00:07:41,750 to 75 other businesses 171 00:07:41,750 --> 00:07:45,708 and treats 200,000 formally hairy clients. 172 00:07:45,708 --> 00:07:47,417 - Unlike today where you need a ton 173 00:07:47,417 --> 00:07:49,542 of safety training to work with x-rays, 174 00:07:49,542 --> 00:07:51,042 there is no certification needed. 175 00:07:51,042 --> 00:07:53,333 So, anybody who owns a salon can order one 176 00:07:53,333 --> 00:07:56,042 of these things and then just start booking appointments. 177 00:07:56,042 --> 00:08:00,875 - Wherever unwanted hair pops up, it's going to get zapped. 178 00:08:00,875 --> 00:08:02,292 - [Dan] So, people are getting bombarded 179 00:08:02,292 --> 00:08:04,708 with radiation all over their bodies, their cheeks, 180 00:08:04,708 --> 00:08:07,667 their armpits, their sensitive areas, 181 00:08:07,667 --> 00:08:10,875 and the people zapping 'em have no idea what they're doing. 182 00:08:10,875 --> 00:08:13,625 Salons are treating this like it's a hair dryer. 183 00:08:13,625 --> 00:08:15,375 - But each time you're doing that, 184 00:08:15,375 --> 00:08:17,167 you're getting 12 times the radiation 185 00:08:17,167 --> 00:08:19,417 you would get if you just went in a hospital today 186 00:08:19,417 --> 00:08:20,875 and no one's wearin' a lead vest. 187 00:08:20,875 --> 00:08:22,333 - [Kavitha] People at this time 188 00:08:22,333 --> 00:08:25,042 do not really understand x-ray technology, 189 00:08:25,042 --> 00:08:28,042 so you have people exposing parts of their body 190 00:08:28,042 --> 00:08:31,792 to full x-ray blasts for several minutes at a time. 191 00:08:31,792 --> 00:08:36,833 - And after 15 x-rays, the hair is gone. 192 00:08:37,958 --> 00:08:39,583 - [Dan] The Tricho system isn't this pain-free, 193 00:08:39,583 --> 00:08:43,250 cosmetic wonder system that makes you look better. 194 00:08:43,250 --> 00:08:46,375 It's just a ray gun shooting electromagnetic radiation 195 00:08:46,375 --> 00:08:47,167 at your face. 196 00:08:48,375 --> 00:08:51,167 - So people begin seeing real problems. 197 00:08:51,167 --> 00:08:52,875 - [Lance] In 1930, an article is published 198 00:08:52,875 --> 00:08:55,083 in "The Journal of the American Medical Association." 199 00:08:55,083 --> 00:08:56,500 It talks about a person. 200 00:08:56,500 --> 00:08:58,417 She was a client of the Tricho system 201 00:08:58,417 --> 00:09:02,250 and still two years later, she's got burns on her face 202 00:09:02,250 --> 00:09:03,833 and it shows that there's a risk. 203 00:09:03,833 --> 00:09:07,333 And "The Journal" notes that she's the 20th case of people 204 00:09:07,333 --> 00:09:10,333 who use the system who are showing these symptoms. 205 00:09:10,333 --> 00:09:12,917 - [Kavitha] Dr. Geyser is hit with a series of lawsuits, 206 00:09:12,917 --> 00:09:16,250 and soon he has no choice but to shutter his business. 207 00:09:16,250 --> 00:09:18,625 - [Henry] After the lawsuits ends his business, 208 00:09:18,625 --> 00:09:20,375 Dr. Geyser is hit with something 209 00:09:20,375 --> 00:09:23,083 even more serious and ironic. 210 00:09:23,083 --> 00:09:26,792 - When Dr. Geyser passes away in 1940, 211 00:09:26,792 --> 00:09:28,708 he's got cancer that he developed 212 00:09:28,708 --> 00:09:30,667 from using his own machine. 213 00:09:31,958 --> 00:09:36,292 - These days, unwanted hair is handled with lasers 214 00:09:36,292 --> 00:09:39,042 or electrolysis and x-rays. 215 00:09:39,042 --> 00:09:41,875 They're performed by a trained technician, 216 00:09:41,875 --> 00:09:45,542 not the person who also waxes your legs. 217 00:09:49,417 --> 00:09:50,708 - In the lifelong pursuit of looking good, 218 00:09:50,708 --> 00:09:53,958 one of the hardest phases is adolescence. 219 00:09:53,958 --> 00:09:56,958 Acne, growth spurts, bad haircuts. 220 00:09:56,958 --> 00:09:59,333 It's a gauntlet of embarrassments, 221 00:09:59,333 --> 00:10:02,417 and perhaps the most traumatic rite of passage? 222 00:10:02,417 --> 00:10:03,833 Braces. 223 00:10:03,833 --> 00:10:05,833 Right here When I was 13. 224 00:10:07,667 --> 00:10:09,375 - [Jason] We all know that few humans are born 225 00:10:09,375 --> 00:10:11,042 with perfect straight teeth. 226 00:10:11,042 --> 00:10:14,000 For generations, school children across this country 227 00:10:14,000 --> 00:10:16,500 have been forced to shut their mouths 228 00:10:16,500 --> 00:10:17,708 on school picture day. 229 00:10:18,875 --> 00:10:20,500 - [Hakeem] Modern orthodontia has been 230 00:10:20,500 --> 00:10:22,875 around since the early 20th century, 231 00:10:22,875 --> 00:10:27,625 but braces in the fifties and sixties were super expensive. 232 00:10:27,625 --> 00:10:29,000 It was something like the equivalent 233 00:10:29,000 --> 00:10:32,042 of $16,000 in today's money, 234 00:10:32,042 --> 00:10:34,250 so most families couldn't afford it. 235 00:10:34,250 --> 00:10:35,792 - It was the number one thing 236 00:10:35,792 --> 00:10:37,125 you heard parents complaining about. 237 00:10:37,125 --> 00:10:39,125 "Oh God, what if this kid needs braces?" 238 00:10:39,125 --> 00:10:40,875 Like, you never even heard about college. 239 00:10:40,875 --> 00:10:43,417 It was like, how am I gonna afford braces on this kid? 240 00:10:43,417 --> 00:10:45,042 - [Henry] But in the 1970s, 241 00:10:45,042 --> 00:10:49,917 a new corporate perk changes teenage smiles across America. 242 00:10:49,917 --> 00:10:52,167 - [Austin] In the 1970s, employers decide 243 00:10:52,167 --> 00:10:55,833 that they can't give their employees a raise, 244 00:10:55,833 --> 00:10:58,292 but they can provide something else. 245 00:10:58,292 --> 00:11:00,250 Dental insurance. 246 00:11:00,250 --> 00:11:02,542 - [Hakeem] With insurance braces are now 247 00:11:02,542 --> 00:11:04,167 in reach for a lot more kids 248 00:11:04,167 --> 00:11:05,500 and before you know it, 249 00:11:05,500 --> 00:11:08,542 it seems like just about everybody's got a metal mouth. 250 00:11:08,542 --> 00:11:11,250 - [Jason] Like a lot of kids in America, I wore braces. 251 00:11:11,250 --> 00:11:14,708 Braces become a part of the universal teen experience. 252 00:11:14,708 --> 00:11:16,667 - [Negin] Everyone had braces. 253 00:11:16,667 --> 00:11:18,375 Everyone ended up having retainers. 254 00:11:18,375 --> 00:11:21,875 Everyone threw their retainers in a garbage can at one point 255 00:11:21,875 --> 00:11:24,875 and then had to go retrieve them from a garbage can. 256 00:11:24,875 --> 00:11:26,875 - [Henry] And if you had the old railroad tracks 257 00:11:26,875 --> 00:11:30,792 to fix your smile, it came at a painful price. 258 00:11:30,792 --> 00:11:33,792 - These early braces are pretty much a torture device. 259 00:11:33,792 --> 00:11:35,708 They are metal brackets attached 260 00:11:35,708 --> 00:11:39,042 to individual teeth connected by stiff wires, 261 00:11:39,042 --> 00:11:41,875 which your orthodontist tightens to loosen 262 00:11:41,875 --> 00:11:44,292 and twist your teeth. 263 00:11:44,292 --> 00:11:46,708 - [Austin] First you have the trauma of the installation, 264 00:11:46,708 --> 00:11:48,917 then you get the pleasure of the pain 265 00:11:48,917 --> 00:11:50,750 of the regular tightening, 266 00:11:50,750 --> 00:11:53,708 and finally you get to walk around class all day 267 00:11:53,708 --> 00:11:56,083 with food stuck in your teeth. 268 00:11:57,375 --> 00:11:59,958 - [Henry] It's slow torture, but it's what you can't see 269 00:11:59,958 --> 00:12:02,125 or feel that's even more dangerous. 270 00:12:02,125 --> 00:12:04,125 - When the early pioneers are trying 271 00:12:04,125 --> 00:12:06,042 to figure out what materials to use, 272 00:12:06,042 --> 00:12:08,375 one metal that gets used a lot is cadmium. 273 00:12:08,375 --> 00:12:10,833 Cadmium's awesome because it has a low melting point 274 00:12:10,833 --> 00:12:13,333 so you can use it to easily melt 275 00:12:13,333 --> 00:12:16,250 and then harden to attach things together. 276 00:12:16,250 --> 00:12:20,500 - Cadmium is the same stuff that they use in batteries. 277 00:12:20,500 --> 00:12:22,875 Think about putting a battery in your mouth for three 278 00:12:22,875 --> 00:12:25,375 to four years and just sucking on in the entire time. 279 00:12:25,375 --> 00:12:27,542 You're causing liver problems, bone problems. 280 00:12:27,542 --> 00:12:30,875 So, it's solving a cosmetic issue for the most part 281 00:12:30,875 --> 00:12:35,208 and creating really serious lifelong health issues. 282 00:12:35,208 --> 00:12:36,958 - [Henry] Well, what happens when you are the kid 283 00:12:36,958 --> 00:12:38,208 who has the kind of teeth 284 00:12:38,208 --> 00:12:40,667 where metal in your mouth isn't enough? 285 00:12:40,667 --> 00:12:43,792 Dentists create a new humiliation for you. 286 00:12:43,792 --> 00:12:46,250 - An overbite and your teeth go over 287 00:12:46,250 --> 00:12:50,167 is when the upper jaw grows quicker than the lower jaw. 288 00:12:50,167 --> 00:12:53,708 - Overbites create this Bugs Bunny effect 289 00:12:53,708 --> 00:12:57,375 that junior high bullies really revel in. 290 00:12:57,375 --> 00:12:59,958 - [Austin] In 1953, an orthodontist 291 00:12:59,958 --> 00:13:01,708 improves a contraption 292 00:13:01,708 --> 00:13:05,125 to correct this called the face-bow. 293 00:13:05,125 --> 00:13:09,125 This is the birth of the much made fun of headgear. 294 00:13:09,125 --> 00:13:10,208 - [Jason] Finding out you were gonna 295 00:13:10,208 --> 00:13:11,542 have to get headgear was a nightmare. 296 00:13:11,542 --> 00:13:13,125 Now you've got the braces, 297 00:13:13,125 --> 00:13:14,917 then you've got sort of these things come up and attach. 298 00:13:14,917 --> 00:13:16,375 And I remember one kid in my class, 299 00:13:16,375 --> 00:13:19,083 he had like the blue straps around his head, 300 00:13:19,083 --> 00:13:21,000 so he literally had this medical appliance. 301 00:13:21,000 --> 00:13:23,583 It's like, ah, he's not gettin' a date to the dance. 302 00:13:23,583 --> 00:13:24,708 He's the headgear guy. 303 00:13:25,500 --> 00:13:28,583 -[Austin] By the mid 1980s, orthodontists are prescribing 304 00:13:28,583 --> 00:13:31,958 millions of these headgear appliances. 305 00:13:31,958 --> 00:13:34,125 They're everywhere and it sort 306 00:13:34,125 --> 00:13:36,542 of feels like a social experiment. 307 00:13:36,542 --> 00:13:38,208 - [Dan] Anybody who was unlucky enough to have 308 00:13:38,208 --> 00:13:40,083 to wear headgear when they were growing up knows 309 00:13:40,083 --> 00:13:41,792 that they got relentlessly teased. 310 00:13:41,792 --> 00:13:43,458 But the one thing that was worse 311 00:13:43,458 --> 00:13:47,125 than the teasing was the way these things could fail. 312 00:13:47,125 --> 00:13:50,458 - [Austin] The danger of this apparatus is it's held together 313 00:13:50,458 --> 00:13:53,708 by firmly pulled rubber bands. 314 00:13:53,708 --> 00:13:55,417 - These rubber bands are tight 315 00:13:55,417 --> 00:13:59,750 and strong enough to move teeth embedded in your skull. 316 00:13:59,750 --> 00:14:01,625 That's a lot of tension. 317 00:14:01,625 --> 00:14:06,042 - If you turn your neck the wrong way or if you sneeze, 318 00:14:06,042 --> 00:14:11,083 they could let loose and turn the face bow into a crossbow. 319 00:14:11,750 --> 00:14:13,042 - Now, if you're lucky, 320 00:14:13,042 --> 00:14:13,750 you just get smacked in the back of the head. 321 00:14:13,750 --> 00:14:15,042 But if you're not lucky, 322 00:14:15,042 --> 00:14:17,875 you get a sharp metal wire in your eye. 323 00:14:17,875 --> 00:14:20,708 Plus that wire by the way is coated in your saliva 324 00:14:20,708 --> 00:14:22,167 and so it's full of bacteria 325 00:14:22,167 --> 00:14:23,500 and you're bound to get an infection, 326 00:14:23,500 --> 00:14:24,833 if you don't go blind. 327 00:14:25,042 --> 00:14:28,542 -[Hakeem] In 1985, a teen turned over in their sleep, 328 00:14:28,542 --> 00:14:31,833 their head gear dislodged from their mouth and stabbed them 329 00:14:31,833 --> 00:14:35,542 in the eye causing permanent vision damage. 330 00:14:35,542 --> 00:14:36,958 - [Dan] You gotta remember too, 331 00:14:36,958 --> 00:14:39,042 this is long before the age of anti-bullying campaign, 332 00:14:39,042 --> 00:14:42,167 so it is just open season in school. 333 00:14:42,167 --> 00:14:44,208 So, if you have bad teeth or if you have braces, 334 00:14:44,208 --> 00:14:47,375 or God forbid, if you have headgear, 335 00:14:47,375 --> 00:14:48,792 you just gotta take it. 336 00:14:48,792 --> 00:14:51,292 -[Brian] To make yourself a stinky mouth social pariah 337 00:14:51,292 --> 00:14:53,417 through your most formative years, 338 00:14:53,417 --> 00:14:56,375 I think I'd rather take the the crooked teeth. 339 00:14:56,375 --> 00:14:59,875 - [Henry] By the 2000s, safer metals are used in braces 340 00:14:59,875 --> 00:15:02,167 and headgear gets less medieval, 341 00:15:02,167 --> 00:15:04,792 - So they basically make them with breakaway straps 342 00:15:04,792 --> 00:15:05,917 so that if anything's gonna pop off, 343 00:15:05,917 --> 00:15:07,542 it's not gonna hit you in the eye. 344 00:15:08,917 --> 00:15:11,917 - If you think braces were bad when you were a kid, 345 00:15:11,917 --> 00:15:13,792 wait till you hear what people did 346 00:15:13,792 --> 00:15:16,583 to get perfect teeth 200 years ago. 347 00:15:17,708 --> 00:15:19,792 - [Rutledge] Today, dentures are seen as something 348 00:15:19,792 --> 00:15:21,875 that only older people would wear, 349 00:15:21,875 --> 00:15:24,042 but back in the day it was kind of something 350 00:15:24,042 --> 00:15:25,625 that everybody was doing. 351 00:15:25,625 --> 00:15:28,917 - In the 1800s, there's really no sense of dental hygiene, 352 00:15:28,917 --> 00:15:31,375 so a lot of people are having tooth issues. 353 00:15:31,375 --> 00:15:33,042 - [Rutledge] Most dentures are made out of ivory, 354 00:15:33,042 --> 00:15:34,417 so they're very expensive 355 00:15:34,417 --> 00:15:37,708 and essentially only really for the wealthy. 356 00:15:37,708 --> 00:15:39,250 - [Henry] Ivory is so costly, 357 00:15:39,250 --> 00:15:41,083 people will go to any lengths 358 00:15:41,083 --> 00:15:43,167 to find denture alternatives. 359 00:15:44,500 --> 00:15:47,083 - [Lance] It's June of 1815 on the battlefield at Waterloo. 360 00:15:47,083 --> 00:15:48,792 Napoleon is on his rise. 361 00:15:48,792 --> 00:15:52,042 This is the big battle between he and the coalition forces. 362 00:15:52,042 --> 00:15:54,500 Around 40,000 people die 363 00:15:54,500 --> 00:15:56,542 and looters take anything that's of value. 364 00:15:56,542 --> 00:15:59,083 One of the things that was of value was the men's teeth, 365 00:15:59,083 --> 00:16:01,208 because they can be turned into dentures, 366 00:16:01,208 --> 00:16:04,208 so much so that dentures for years afterwards 367 00:16:04,208 --> 00:16:06,250 were referred to as Waterloo teeth. 368 00:16:07,042 --> 00:16:08,125 - [Rutledge] It's really gross. 369 00:16:08,125 --> 00:16:10,042 There's gotta be a line. 370 00:16:10,042 --> 00:16:12,333 They said George Washington had wooden teeth 371 00:16:12,333 --> 00:16:13,708 and then some people said he might 372 00:16:13,708 --> 00:16:16,792 have actually had a horse tooth or two. 373 00:16:16,792 --> 00:16:19,125 I don't know whether teeth from a horse 374 00:16:19,125 --> 00:16:21,250 or a dead soldier would be better. 375 00:16:21,250 --> 00:16:23,208 Neither seem like a good idea. 376 00:16:24,375 --> 00:16:26,417 - [Henry] The cadaver dentures look lifelike, 377 00:16:26,417 --> 00:16:30,042 but they're death for your health and wellbeing. 378 00:16:30,042 --> 00:16:32,292 - [Lance] The problem with using the human teeth 379 00:16:32,292 --> 00:16:34,667 is because they're not soaked into the bone anymore, 380 00:16:34,667 --> 00:16:36,875 they do slowly get more brittle. 381 00:16:36,875 --> 00:16:38,458 They start to break off. 382 00:16:38,458 --> 00:16:40,625 - So if you've ever wondered if a dead guy's teeth 383 00:16:40,625 --> 00:16:44,458 can still get cavities, the answer is yes. 384 00:16:44,458 --> 00:16:46,625 - [Lance] The dead guy's tooth that you've been chewing with, 385 00:16:46,625 --> 00:16:49,500 breaks loose and you swallow along with your beef, 386 00:16:49,500 --> 00:16:51,958 you swallow the dead guy's tooth. 387 00:16:51,958 --> 00:16:53,500 There's nothing good about that. 388 00:16:54,958 --> 00:16:56,583 - [Henry] Dentists search for a way 389 00:16:56,583 --> 00:16:59,583 to hold false teeth in place more firmly, 390 00:16:59,583 --> 00:17:01,208 and in the late 1800s, 391 00:17:01,208 --> 00:17:04,917 the industrial revolution gives them the answer. 392 00:17:04,917 --> 00:17:09,333 - In 1868, an inventor named John Wesley Hyatt 393 00:17:09,333 --> 00:17:12,542 came up with something called celluloid. 394 00:17:12,542 --> 00:17:15,625 - It can be melted and formed in different shapes. 395 00:17:15,625 --> 00:17:16,833 You can color it. 396 00:17:16,833 --> 00:17:20,208 So, celluloid quickly becomes the go-to material 397 00:17:20,208 --> 00:17:22,208 for making people's dentures. 398 00:17:22,208 --> 00:17:24,833 But it turns out that these celluloid dentures 399 00:17:24,833 --> 00:17:26,167 have a drawback. 400 00:17:26,167 --> 00:17:29,000 The base material, nitrous cellulose, 401 00:17:29,000 --> 00:17:31,292 is what gunpowder is made from. 402 00:17:31,292 --> 00:17:32,375 - [Rutledge] Say you're chewing something 403 00:17:32,375 --> 00:17:33,958 and your teeth happen to brush up 404 00:17:33,958 --> 00:17:35,542 against each other just right, 405 00:17:35,542 --> 00:17:40,625 it is possible your teeth could explode in your mouth. 406 00:17:42,000 --> 00:17:43,292 Of the most unpleasant things that I could think 407 00:17:43,292 --> 00:17:46,208 of happening to a person, that's way up there. 408 00:17:46,208 --> 00:17:48,042 - [Lance] In 1875, "The New York Times" writes 409 00:17:48,042 --> 00:17:49,417 an article about the risk, 410 00:17:49,417 --> 00:17:51,500 and they call it "Explosive teeth," 411 00:17:51,500 --> 00:17:54,708 and that tells everybody, maybe this isn't such a good idea. 412 00:17:54,708 --> 00:17:56,833 - [Rutledge] Celluloid teeth are replaced 413 00:17:56,833 --> 00:17:59,542 in the 1930s by acrylic teeth. 414 00:17:59,542 --> 00:18:00,583 Thank goodness. 415 00:18:00,583 --> 00:18:04,042 Today, dentures are thoroughly tested. 416 00:18:04,042 --> 00:18:06,208 They are not made from dead people's teeth 417 00:18:06,208 --> 00:18:09,208 and they don't have a gunpowder component. 418 00:18:09,208 --> 00:18:10,792 - Thanks to modern medicine, 419 00:18:10,792 --> 00:18:14,417 losing all your teeth is no longer a normal part of life 420 00:18:14,417 --> 00:18:17,458 and neither is borrowing somebody else's. 421 00:18:21,542 --> 00:18:24,792 - There was a time when having a starched collar 422 00:18:24,792 --> 00:18:27,125 was a must for men, and if you didn't, you weren't stylish. 423 00:18:27,125 --> 00:18:28,708 But if it was too stiff, 424 00:18:28,708 --> 00:18:31,833 well, that was a whole other fashion emergency. 425 00:18:33,292 --> 00:18:36,125 - [Austin] Keeping your crisp collar clean in the 1800s 426 00:18:36,125 --> 00:18:37,708 is a difficult job. 427 00:18:37,708 --> 00:18:41,042 In the city streets, horses kick up dust. 428 00:18:41,042 --> 00:18:42,625 There's mud everywhere, 429 00:18:42,625 --> 00:18:47,208 and most men only own two or three shirts at a time. 430 00:18:47,208 --> 00:18:49,708 - And so, in a moment of great ingenuity 431 00:18:49,708 --> 00:18:53,375 or perhaps uncontrolled rage, this woman in Troy, New York, 432 00:18:53,375 --> 00:18:55,542 Hannah Montague is so sick 433 00:18:55,542 --> 00:18:58,250 of washing her husband's shirts all the time 434 00:18:58,250 --> 00:19:02,167 just to get the collar clean that she cuts it off. 435 00:19:02,167 --> 00:19:04,625 So now she can just wash that piece, 436 00:19:04,625 --> 00:19:06,917 takes basically no time and then reattach it 437 00:19:06,917 --> 00:19:08,042 to the shirt each day. 438 00:19:08,042 --> 00:19:10,333 I mean, it's such a great idea. 439 00:19:10,333 --> 00:19:12,083 - [Negin] So a local businessman takes her idea 440 00:19:12,083 --> 00:19:15,417 and decides to market a detachable collar. 441 00:19:15,417 --> 00:19:18,333 It reattaches the shirt with studs 442 00:19:18,333 --> 00:19:20,208 and it seems like a no brainer. 443 00:19:21,542 --> 00:19:24,542 - [Bryant] The detachable collar is not only easier to clean, 444 00:19:24,542 --> 00:19:27,583 it's easier to get stiffer and higher, 445 00:19:27,583 --> 00:19:32,083 and this was a symbol of propriety 446 00:19:32,083 --> 00:19:36,250 and dignity and brands are trying to outdo each other. 447 00:19:36,250 --> 00:19:38,875 It escalates to the point that there are collars 448 00:19:38,875 --> 00:19:40,292 that are three inches high 449 00:19:40,292 --> 00:19:42,958 that go like right under your chin. 450 00:19:42,958 --> 00:19:44,375 - One company, Arrow, 451 00:19:44,375 --> 00:19:47,458 they have an ad campaign starting the Arrow collar man, 452 00:19:47,458 --> 00:19:48,917 and this guy is such a heart throb 453 00:19:48,917 --> 00:19:52,417 that women are actually writing him letters. 454 00:19:52,417 --> 00:19:53,750 - [Henry] But then wearing 455 00:19:53,750 --> 00:19:57,208 this sexy new status symbol takes a turn. 456 00:19:57,208 --> 00:19:59,583 - In 1888, a shocking story 457 00:19:59,583 --> 00:20:01,375 is printed in "The New York Times." 458 00:20:01,375 --> 00:20:03,375 There's a man found in a park bench. 459 00:20:03,375 --> 00:20:06,458 He's leaning forward, his face is completely black. 460 00:20:06,458 --> 00:20:08,542 It looks like he's been strangled. 461 00:20:08,542 --> 00:20:10,833 - [Austin] After a night of drinking, 462 00:20:10,833 --> 00:20:12,375 he attempts to stumble home, 463 00:20:12,375 --> 00:20:15,167 takes a rest on a park bench, 464 00:20:15,167 --> 00:20:17,917 passes out and leans forward. 465 00:20:17,917 --> 00:20:19,833 The police investigation determines 466 00:20:19,833 --> 00:20:22,833 that he was strangled to death by his own collar. 467 00:20:23,917 --> 00:20:25,208 - [Brian] This collar was killing people, 468 00:20:25,208 --> 00:20:27,125 like Kujo around your neck, 469 00:20:27,125 --> 00:20:29,667 but still people wore the collars. 470 00:20:29,667 --> 00:20:30,875 - [Jason] You see more and more examples 471 00:20:30,875 --> 00:20:34,542 of men being found strangled by their own collar. 472 00:20:34,542 --> 00:20:37,208 So, the media ever desirous of trying 473 00:20:37,208 --> 00:20:38,292 to come up with catchy names, 474 00:20:38,292 --> 00:20:41,542 they call these collars father killers. 475 00:20:41,542 --> 00:20:43,542 - [Henry] Despite the choking hazards, 476 00:20:43,542 --> 00:20:48,333 detachable collars are popular well into the 20th century. 477 00:20:48,333 --> 00:20:49,583 - [Brian] I think that the people 478 00:20:49,583 --> 00:20:51,583 that kept wearing the collars were confident 479 00:20:51,583 --> 00:20:55,917 in their ability to wear a shirt collar without dying, 480 00:20:55,917 --> 00:20:59,042 and I think that's the least we can expect from ourselves. 481 00:20:59,042 --> 00:21:01,458 - [Austin] Eventually, what dooms the detachable collar 482 00:21:01,458 --> 00:21:06,208 is the change in fashions and new technologies. 483 00:21:06,208 --> 00:21:10,042 After World War I, a more casual look 484 00:21:10,042 --> 00:21:13,542 is embraced and you've got time saving devices 485 00:21:13,542 --> 00:21:15,208 like washing machines, 486 00:21:15,208 --> 00:21:17,875 which make doing your laundry less of a chore. 487 00:21:17,875 --> 00:21:21,375 - [Natalia] It just shows you how powerful fashion is. 488 00:21:21,375 --> 00:21:24,500 People are still choosing to risk getting asphyxiated 489 00:21:24,500 --> 00:21:26,625 than miss out on the latest trend. 490 00:21:28,375 --> 00:21:31,167 - Who knew that in the 1800s dressing up 491 00:21:31,167 --> 00:21:32,917 could actually kill you. 492 00:21:32,917 --> 00:21:37,958 And in the 1950s, dressing down could be equally dangerous. 493 00:21:38,958 --> 00:21:41,167 - [Lance] Today your pajamas are for comfort. 494 00:21:41,167 --> 00:21:42,542 They're not for style. 495 00:21:42,542 --> 00:21:43,917 But in the post war era, 496 00:21:43,917 --> 00:21:46,333 it becomes sort of a thing where it's glamour. 497 00:21:46,333 --> 00:21:49,208 You want to look fashionable inside your house. 498 00:21:49,208 --> 00:21:52,875 That is the new trend, then that means fashionable pajamas. 499 00:21:52,875 --> 00:21:55,208 - [Hakeem] In 1953, there is a young man 500 00:21:55,208 --> 00:21:57,000 in Chicago who takes this idea 501 00:21:57,000 --> 00:21:58,875 of lounging to the extreme. 502 00:21:58,875 --> 00:22:02,417 His name is Hugh Hefner of "Playboy Magazine." 503 00:22:02,417 --> 00:22:04,667 - [Brian] The guy made the wearing 504 00:22:04,667 --> 00:22:07,625 of pajamas acceptable in society. 505 00:22:07,625 --> 00:22:11,208 I mean, if I can live my life in silk pajamas 506 00:22:11,208 --> 00:22:13,042 with a smoking jacket, 507 00:22:13,042 --> 00:22:14,583 why have society have we decided 508 00:22:14,583 --> 00:22:16,625 that this is the way to go? 509 00:22:16,625 --> 00:22:18,958 We should all be in pajamas right now. 510 00:22:18,958 --> 00:22:20,750 - [Henry] Besides being more fashionable, 511 00:22:20,750 --> 00:22:25,208 there's something else driving the pajama boom in the 1950s. 512 00:22:25,208 --> 00:22:27,208 The fabric itself. 513 00:22:27,208 --> 00:22:29,208 - In the 1930s, 90% of American silk 514 00:22:29,208 --> 00:22:30,833 actually comes from Japan. 515 00:22:30,833 --> 00:22:34,208 So that completely stops when World War II hits the country. 516 00:22:34,208 --> 00:22:36,083 So Americans need another fabric 517 00:22:36,083 --> 00:22:39,583 to make pajamas out of, and the answer is rayon. 518 00:22:39,583 --> 00:22:41,292 Rayon is a synthetic fabric 519 00:22:41,292 --> 00:22:44,125 that's spun from wood pulp and mimics silk. 520 00:22:44,125 --> 00:22:47,542 It's actually initially known as artificial silk. 521 00:22:47,542 --> 00:22:49,958 - Rayon looks like silk, it feels like silk, 522 00:22:49,958 --> 00:22:52,625 and it's available at a fraction of the cost. 523 00:22:52,625 --> 00:22:54,458 - [Henry] By the early 1950s, 524 00:22:54,458 --> 00:22:59,458 the rayon industry does $100,000,000 in annual sales 525 00:23:00,708 --> 00:23:03,042 and millions of Americans are wearing it to bed. 526 00:23:03,042 --> 00:23:07,375 But as rayon rises, it collides with another booming trend. 527 00:23:07,375 --> 00:23:09,042 [match strikes] 528 00:23:09,042 --> 00:23:12,833 -[Hakeem] In the 1950s, smoking is very common. 529 00:23:12,833 --> 00:23:16,250 60% of men are smokers, 30% of women. 530 00:23:16,250 --> 00:23:18,250 They do it from the time they wake up 531 00:23:18,250 --> 00:23:20,042 to the time they go to sleep. 532 00:23:20,042 --> 00:23:22,417 - [Lance] And rayon essentially is a form of paper 533 00:23:22,417 --> 00:23:24,000 and it burns like paper. 534 00:23:25,292 --> 00:23:26,667 - So, people would go to bed, 535 00:23:26,667 --> 00:23:28,708 they'd get in with their wife or husband, 536 00:23:28,708 --> 00:23:29,958 they'd light up a cigarette, 537 00:23:30,042 --> 00:23:32,500 and then the ashes or the burnt tip would fall 538 00:23:32,500 --> 00:23:35,208 and they would just catch up like Roman candles. 539 00:23:35,208 --> 00:23:37,583 - [Lance] After this happens a lot, rayon gets a reputation. 540 00:23:37,583 --> 00:23:40,167 They start to call it flaming pajamas. 541 00:23:40,167 --> 00:23:41,625 - [Henry] By the mid 1970s, 542 00:23:41,625 --> 00:23:45,375 regulators come down hard on flammable sleepwear. 543 00:23:45,375 --> 00:23:49,208 Pajamas must now be fire resistant. 544 00:23:49,208 --> 00:23:51,208 - They don't outlaw rayon pajamas, 545 00:23:51,208 --> 00:23:53,042 that would kill the whole industry. 546 00:23:53,042 --> 00:23:56,750 Instead, they figure out a way around the danger. 547 00:23:56,750 --> 00:23:58,333 - [Brian] Let's douse these pajamas 548 00:23:58,333 --> 00:24:01,583 in a flame retardant chemical called tris. 549 00:24:01,583 --> 00:24:03,042 It worked so well that they're like, 550 00:24:03,042 --> 00:24:04,375 "Man, let's make pajammies 551 00:24:04,375 --> 00:24:05,750 for the kids now with this stuff." 552 00:24:05,750 --> 00:24:08,875 - In the 1970s, they start advertising pajamas 553 00:24:08,875 --> 00:24:13,875 with big labels like fire resistant or fire retardant. 554 00:24:13,875 --> 00:24:15,625 And it might seem strange to like, 555 00:24:15,625 --> 00:24:18,625 really play up the fire retardancy of your clothes, 556 00:24:18,625 --> 00:24:20,667 but if you're a person who grew up in the 1950s 557 00:24:20,667 --> 00:24:22,625 with your pajamas catching on fire all the time, 558 00:24:22,625 --> 00:24:25,542 it's actually quite a necessary thing. 559 00:24:25,542 --> 00:24:26,958 - [Brian] The only problem with tris is, 560 00:24:26,958 --> 00:24:30,542 it soaks into your skin and kills you. 561 00:24:31,958 --> 00:24:34,042 - [Hakeem] So there's this UC Berkeley scientist 562 00:24:34,042 --> 00:24:34,750 named Arlene Blum. 563 00:24:34,750 --> 00:24:36,167 She discovers that the chemical 564 00:24:36,167 --> 00:24:39,042 that these companies are putting on rayon garments 565 00:24:39,042 --> 00:24:40,333 to make them flame retardant 566 00:24:40,333 --> 00:24:42,083 is closely related to a chemical 567 00:24:42,083 --> 00:24:47,125 used in pesticides that causes cancer and infertility. 568 00:24:48,708 --> 00:24:50,333 - [Brian] So as with many of these things, 569 00:24:50,333 --> 00:24:51,708 it's two steps forward, 570 00:24:51,708 --> 00:24:53,958 one step back with a body count in the middle of it. 571 00:24:54,917 --> 00:24:56,458 - [Kavitha] After research comes out, 572 00:24:56,458 --> 00:24:57,875 federal regulators immediately 573 00:24:57,875 --> 00:25:00,708 ban tris treated kids sleepwear, 574 00:25:00,708 --> 00:25:02,417 and then soon after that, 575 00:25:02,417 --> 00:25:05,125 they end up seizing all the sleepwear around the country. 576 00:25:06,750 --> 00:25:10,042 - These days, pajamas are made from safer materials 577 00:25:10,042 --> 00:25:11,917 like cotton and polyester. 578 00:25:11,917 --> 00:25:15,000 It's one less thing keeping us up at night. 579 00:25:18,792 --> 00:25:21,208 - If it means looking better, 580 00:25:21,208 --> 00:25:22,458 people often turn a blind eye to their own safety. 581 00:25:22,458 --> 00:25:23,750 But in the 1800s, 582 00:25:23,750 --> 00:25:25,917 if you wanted to look really great, 583 00:25:25,917 --> 00:25:28,833 it could cost you two blind eyes. 584 00:25:29,917 --> 00:25:31,375 - [Lance] In the 19th century, 585 00:25:31,375 --> 00:25:32,875 there's a thing called the Grand Tour. 586 00:25:32,875 --> 00:25:37,500 It is a classical tour of Europe for wealthy young men. 587 00:25:37,500 --> 00:25:38,958 - [Kavitha] Charles Dickens and Mark Twain 588 00:25:38,958 --> 00:25:41,000 and even the Vanderbilts all do it. 589 00:25:41,000 --> 00:25:43,375 You start in France and then you go to Switzerland 590 00:25:43,375 --> 00:25:45,292 and then it ends in Italy. 591 00:25:45,292 --> 00:25:47,125 Many of these men write poetry 592 00:25:47,125 --> 00:25:50,750 and odes to the Italian women's beautiful dark eyes, 593 00:25:50,750 --> 00:25:54,125 and they call them bella donnas or beautiful women. 594 00:25:54,125 --> 00:25:56,417 - [Negin] So, the men come home from a tour 595 00:25:56,417 --> 00:26:00,000 and they have developed a taste 596 00:26:00,000 --> 00:26:03,167 for this dark sultry look, these dark eyes, 597 00:26:03,167 --> 00:26:07,625 and the women are like, well, we've gotta deliver, right? 598 00:26:07,625 --> 00:26:10,625 So, pharmacies start selling something 599 00:26:10,625 --> 00:26:13,917 called the belladonna eye drop. 600 00:26:15,208 --> 00:26:18,708 - [Jason] One drop of this belladonna eye drop in each eye, 601 00:26:18,708 --> 00:26:23,042 your eyes become inky and dark and infinitely appealing. 602 00:26:23,042 --> 00:26:26,917 - [Henry] By the mid 1800s, apothecaries in London, Paris, 603 00:26:26,917 --> 00:26:30,125 and New York are selling belladonna eyedrops 604 00:26:30,125 --> 00:26:31,458 over the counter. 605 00:26:31,458 --> 00:26:33,208 - These eyedrops dilate your pupils, 606 00:26:33,208 --> 00:26:35,583 so they don't actually change the color of the iris, 607 00:26:35,583 --> 00:26:37,250 they just open up the pupil 608 00:26:37,250 --> 00:26:39,917 so it looks like you have these big dark eyes. 609 00:26:41,042 --> 00:26:42,708 - [Lance] The problem is the berry they're using 610 00:26:42,708 --> 00:26:45,875 to make these eyedrops is actually a form of nightshade, 611 00:26:45,875 --> 00:26:48,667 which is a well-known poison. 612 00:26:48,667 --> 00:26:51,208 The Romans poison their arrows with nightshade 613 00:26:51,208 --> 00:26:53,083 to make them extra deadly. 614 00:26:53,083 --> 00:26:55,250 - [Hakeem] So, even though people know 615 00:26:55,250 --> 00:26:56,583 that nightshade is dangerous, 616 00:26:56,583 --> 00:26:58,042 it's the 1890s. 617 00:26:58,042 --> 00:26:59,750 There's no regulators out there. 618 00:26:59,750 --> 00:27:02,000 You can just walk out in the forest and grab some berries 619 00:27:02,000 --> 00:27:05,167 and make some eyedrops and have women feelin' beautiful. 620 00:27:06,167 --> 00:27:07,542 - [Lance] The thing about belladonna 621 00:27:07,542 --> 00:27:09,000 is that it's such a powerful poison 622 00:27:09,000 --> 00:27:10,458 that you use belladonna eyedrops 623 00:27:10,458 --> 00:27:13,667 and they're going to dilate your pupil sometimes for weeks. 624 00:27:14,583 --> 00:27:16,250 - To protect your vision, 625 00:27:16,250 --> 00:27:18,750 if you stare at the sun or something bright, 626 00:27:18,750 --> 00:27:21,042 your pupils are going to close down. 627 00:27:21,042 --> 00:27:22,792 But if you use belladonna eyedrops, 628 00:27:22,792 --> 00:27:24,875 it's stopping that process. 629 00:27:24,875 --> 00:27:26,625 - So, your eyes are beautiful, 630 00:27:26,625 --> 00:27:29,208 they're just not functioning properly. 631 00:27:29,208 --> 00:27:31,292 - This will be like driving down the road 632 00:27:31,292 --> 00:27:35,333 and bein' hit with somebody's high beams the entire time. 633 00:27:35,333 --> 00:27:36,708 - [Jason] Women who use these eyedrops start 634 00:27:36,708 --> 00:27:38,667 to experience headaches and dizziness. 635 00:27:38,667 --> 00:27:40,417 They start getting really sick. 636 00:27:40,417 --> 00:27:41,958 They start having blurry vision, 637 00:27:41,958 --> 00:27:43,708 and in the most severe cases, 638 00:27:43,708 --> 00:27:45,875 some women actually start to go blind. 639 00:27:47,167 --> 00:27:50,500 - Ultimately, the nightshade family are neuro toxins 640 00:27:50,500 --> 00:27:54,375 and they do damage to pretty much every system in the body. 641 00:27:54,375 --> 00:27:56,083 So, eyedrops with chronic use 642 00:27:56,083 --> 00:27:59,958 can cause blindness, coma, even death. 643 00:27:59,958 --> 00:28:01,667 - [Henry] Regulation takes belladonna 644 00:28:01,667 --> 00:28:04,583 off the shelves in 1938, 645 00:28:04,583 --> 00:28:06,125 but the name lives on. 646 00:28:07,208 --> 00:28:08,625 - [Kavitha] Today, when you go to the eye doctor 647 00:28:08,625 --> 00:28:10,000 and they give you those drops 648 00:28:10,000 --> 00:28:12,875 that are meant to dilate your pupils, 649 00:28:12,875 --> 00:28:15,000 that's actually a synthetic form 650 00:28:15,000 --> 00:28:18,542 of nightshade named after these women. 651 00:28:18,542 --> 00:28:20,542 - I think it's a strange rebranding 652 00:28:20,542 --> 00:28:22,667 of fundamentally a poison, 653 00:28:22,667 --> 00:28:24,000 but I guess it's like a little joke 654 00:28:24,083 --> 00:28:26,792 you can share next time you're at the eye doctor. 655 00:28:26,792 --> 00:28:30,167 - If you think eyedrops in the 1800s were risky, 656 00:28:30,167 --> 00:28:33,208 you won't believe what people were doing to their skin. 657 00:28:34,167 --> 00:28:36,417 - [Austin] Beginning in the 1800s, 658 00:28:36,417 --> 00:28:38,417 cities are expanding rapidly, 659 00:28:38,417 --> 00:28:40,875 but sanitation is non-existent. 660 00:28:40,875 --> 00:28:45,042 This is a environment rife for tuberculosis. 661 00:28:45,042 --> 00:28:48,333 - It becomes a popular look to have pale skin, 662 00:28:48,333 --> 00:28:52,542 and that pale skin provides a powerful contrast to red lips, 663 00:28:52,542 --> 00:28:54,000 and that becomes the look 664 00:28:54,000 --> 00:28:56,875 and that's brought to you by tuberculosis. 665 00:28:56,875 --> 00:28:58,542 - [Kavitha] Oddly enough, the palor, 666 00:28:58,542 --> 00:29:00,542 the fainting, the vulnerability, 667 00:29:00,542 --> 00:29:01,875 these all play into 668 00:29:01,875 --> 00:29:05,208 an already established ideal of femininity. 669 00:29:05,208 --> 00:29:07,417 - [Jason] So, cosmetics manufacturers, 670 00:29:07,417 --> 00:29:08,875 they're gonna figure out how to sell you things 671 00:29:08,875 --> 00:29:11,458 that are gonna make you look that way. 672 00:29:11,458 --> 00:29:13,667 - [Henry] Chemists realize they can help women 673 00:29:13,667 --> 00:29:15,792 get that pale and vulnerable look 674 00:29:15,792 --> 00:29:18,625 without all the baggage of tuberculosis. 675 00:29:18,625 --> 00:29:20,667 - The beauty in fashion industry 676 00:29:20,667 --> 00:29:23,333 is trying to really capitalize on this 677 00:29:23,333 --> 00:29:24,458 and they make this thing 678 00:29:24,458 --> 00:29:27,458 that makes you look pale called complexion wafers. 679 00:29:29,000 --> 00:29:31,250 - [Jason] Complexion wafers come in a little box 680 00:29:31,250 --> 00:29:34,708 and you can chew them up, sort of like Flintstone vitamins 681 00:29:34,708 --> 00:29:37,292 and the promise is you chew few 682 00:29:37,292 --> 00:29:40,458 of these a day and you'll have porcelain like skin. 683 00:29:40,458 --> 00:29:42,792 - [Negin] So, women start taking these wafers. 684 00:29:42,792 --> 00:29:46,708 The wildest thing is they actually work. 685 00:29:46,708 --> 00:29:48,917 - [Henry] By the 1890s complexion wafers 686 00:29:48,917 --> 00:29:50,875 are a bestseller. 687 00:29:50,875 --> 00:29:53,000 They're commonly found on women's dressers 688 00:29:53,000 --> 00:29:55,500 next to eyeshadow and rouge. 689 00:29:55,500 --> 00:29:58,333 - [Kavitha] The complexion wafers really do work, 690 00:29:58,333 --> 00:30:00,542 but that's because the key ingredient 691 00:30:00,542 --> 00:30:04,625 is a rat poison called arsenic. 692 00:30:04,625 --> 00:30:07,250 Of course, it's gonna make you pale, it's poison [laughs]. 693 00:30:08,833 --> 00:30:10,958 - [Jason] The wafers at one point are so popular 694 00:30:10,958 --> 00:30:13,042 they even make it into the Sears catalog. 695 00:30:13,042 --> 00:30:15,042 Imagine, they're between the trousers 696 00:30:15,042 --> 00:30:16,750 and the wheelbarrows. 697 00:30:16,750 --> 00:30:18,125 - If you take a closer look 698 00:30:18,125 --> 00:30:20,042 at the advertising for these products, 699 00:30:20,042 --> 00:30:22,542 the manufacturers use words like, 700 00:30:22,542 --> 00:30:24,542 "Safe for everyday consumption." 701 00:30:24,542 --> 00:30:27,375 They're making a point that this isn't dangerous. 702 00:30:28,458 --> 00:30:30,167 - [Dan] Thing is by the 1890s everybody knows 703 00:30:30,167 --> 00:30:31,375 that arsenic's bad for you, 704 00:30:31,375 --> 00:30:33,375 and yet people keep popping these wafers 705 00:30:33,375 --> 00:30:35,583 and nobody is stopping it from being sold. 706 00:30:35,583 --> 00:30:38,333 I mean, it says arsenic right on the label. 707 00:30:38,333 --> 00:30:42,750 It's called Dr. Campbell's Safe Arsenic Complexion Wafers. 708 00:30:42,750 --> 00:30:44,542 There's no such thing as safe arsenic. 709 00:30:44,542 --> 00:30:48,125 That's like saying friendly swarm of murder hornets. 710 00:30:48,125 --> 00:30:50,542 - [Negin] What the arsenic is doing is killing 711 00:30:50,542 --> 00:30:51,875 your red blood cells, 712 00:30:51,875 --> 00:30:55,417 which is to say like, killing your life force. 713 00:30:55,417 --> 00:30:57,833 - [Dan] Arsenic doesn't just attack your blood vessels, 714 00:30:57,833 --> 00:30:59,208 it also attacks your nervous system. 715 00:30:59,208 --> 00:31:01,958 So you get these worse symptoms like you get jittery, 716 00:31:01,958 --> 00:31:03,583 you get really weak, 717 00:31:03,583 --> 00:31:06,708 and over time some people end up getting cancer, 718 00:31:06,708 --> 00:31:08,083 and even dying. 719 00:31:08,083 --> 00:31:10,125 - Who knew that achieving a deathly look 720 00:31:10,125 --> 00:31:13,542 just involve actually trying to slowly kill yourself. 721 00:31:13,542 --> 00:31:16,083 - [Kavitha] By 1931, the government actually seizes 722 00:31:16,083 --> 00:31:18,083 the final remaining units 723 00:31:18,083 --> 00:31:20,875 of Dr. Campbell's Safe Arsenic Complexion Wafers 724 00:31:20,875 --> 00:31:23,875 and charges the company with false advertising 725 00:31:23,875 --> 00:31:26,167 because it's the falsest of advertising. 726 00:31:27,292 --> 00:31:29,292 - Once modern science arrived, 727 00:31:29,292 --> 00:31:31,458 looking like death warmed over 728 00:31:31,458 --> 00:31:34,000 was suddenly out of fashion. 729 00:31:37,792 --> 00:31:39,000 - Remember watching old movies set in the 1800s 730 00:31:39,000 --> 00:31:40,542 like "Gone with the Wind," 731 00:31:40,542 --> 00:31:42,208 where the women had parasols 732 00:31:42,208 --> 00:31:44,958 and wide skirts and tiny waists? 733 00:31:44,958 --> 00:31:46,750 They looked elegant, 734 00:31:46,750 --> 00:31:51,042 but dressing that way had a down side. 735 00:31:51,042 --> 00:31:52,125 - [Natalia] For all of American history, 736 00:31:52,125 --> 00:31:53,667 women have been trying to transform 737 00:31:53,667 --> 00:31:55,500 their bodies to meet the latest, 738 00:31:55,500 --> 00:31:56,542 most fashionable shape. 739 00:31:56,542 --> 00:31:59,792 Very often that means getting a slimmer waist. 740 00:31:59,792 --> 00:32:02,333 - [Negin] Today, it's through GLP-1s. 741 00:32:02,333 --> 00:32:05,875 In the '80s and '90s there were like diet pills, 742 00:32:05,875 --> 00:32:09,417 but back in the day it was corsets. 743 00:32:11,375 --> 00:32:13,417 - [Natalia] A corset is a cone shaped harness 744 00:32:13,417 --> 00:32:15,208 that is wrapped around your body, 745 00:32:15,208 --> 00:32:17,375 and is laced as tight as possible 746 00:32:17,375 --> 00:32:19,875 through a process called tight leasing. 747 00:32:19,875 --> 00:32:23,833 - Not only does it show off feminine curves, 748 00:32:23,833 --> 00:32:26,333 it shows that you've got a restraint. 749 00:32:26,333 --> 00:32:28,208 It shows that you're in control. 750 00:32:28,208 --> 00:32:32,083 It shows that you are disciplined enough 751 00:32:32,083 --> 00:32:36,250 to wear effectively a torture device. 752 00:32:36,250 --> 00:32:38,333 - By the 1860s, the industrialization 753 00:32:38,333 --> 00:32:40,875 of steel brings corsets to the masses. 754 00:32:40,875 --> 00:32:42,667 - [Henry] Steel corsets can squeeze 755 00:32:42,667 --> 00:32:45,375 the width of an average woman's waist down 756 00:32:45,375 --> 00:32:48,208 a whopping six to eight inches, 757 00:32:48,208 --> 00:32:50,125 and nearly every woman in Europe 758 00:32:50,125 --> 00:32:52,500 and North America wears one. 759 00:32:52,500 --> 00:32:55,708 - This obsession with a small waist gets really intense. 760 00:32:55,708 --> 00:32:57,042 Children are wearing them, 761 00:32:57,042 --> 00:32:58,875 even pregnant women are wearing them. 762 00:32:58,875 --> 00:33:03,917 One French dancer attracts people with her 14 inch waist. 763 00:33:03,917 --> 00:33:07,042 - For comparison, 14 inches in circumference 764 00:33:07,042 --> 00:33:09,875 is about the size of a miniature dachshund. 765 00:33:09,875 --> 00:33:14,375 This is a very hazardous fashion trend. 766 00:33:14,375 --> 00:33:17,833 - Extreme lacing can exert 40 to 50 pounds of pressure. 767 00:33:17,833 --> 00:33:21,125 Your heart and your lungs just can't expand against that. 768 00:33:21,125 --> 00:33:24,042 - [Negin] Turns out you can't smush 769 00:33:24,042 --> 00:33:26,042 your organs into different places 770 00:33:26,042 --> 00:33:29,458 because then your body starts breaking down. 771 00:33:29,458 --> 00:33:31,500 - [Henry] Beginning in the 1870s, 772 00:33:31,500 --> 00:33:34,708 doctors notice a string of mysterious deaths 773 00:33:34,708 --> 00:33:36,375 in young corseted women. 774 00:33:37,917 --> 00:33:40,750 - [Natalia] The pressure is so intense that it can twist 775 00:33:40,750 --> 00:33:42,042 the ribs until they're folded 776 00:33:42,042 --> 00:33:44,292 over each other like shingles. 777 00:33:44,292 --> 00:33:46,375 - [Rebecca] To inhale, you have to expand your lungs, 778 00:33:46,375 --> 00:33:49,167 and the corset is preventing you, literally from breathing. 779 00:33:49,167 --> 00:33:51,208 It was such a common problem 780 00:33:51,208 --> 00:33:55,583 that doctors called the condition death by corset. 781 00:33:55,583 --> 00:33:57,250 - [Henry] By the turn of the 20th century, 782 00:33:57,250 --> 00:33:59,542 experts are finally calling for a ban 783 00:33:59,542 --> 00:34:04,250 and eventually women's fashion tosses the corset aside. 784 00:34:04,250 --> 00:34:07,667 - By the early 20th century, the new woman is arriving. 785 00:34:07,667 --> 00:34:11,042 This is a woman who is riding bicycles in bloomers, 786 00:34:11,042 --> 00:34:13,167 who is advocating for suffrage, 787 00:34:13,167 --> 00:34:15,208 who is a few years from being a flapper 788 00:34:15,208 --> 00:34:17,625 with rising hem lines and short skirts, 789 00:34:17,625 --> 00:34:20,292 and she's not about to be bound up by a corset. 790 00:34:22,500 --> 00:34:25,875 - Believe it or not, corsets were only half the equation 791 00:34:25,875 --> 00:34:29,708 for achieving that Scarlett O'Hara look in the 1800s. 792 00:34:29,708 --> 00:34:33,917 Below the waist, there was even more trouble brewing. 793 00:34:33,917 --> 00:34:35,333 - [Lance] Before the 1800s, 794 00:34:35,333 --> 00:34:37,167 to achieve this fashionable billowing skirt look 795 00:34:37,167 --> 00:34:40,083 that was so popular, you had to layer petty coats. 796 00:34:40,083 --> 00:34:41,500 Petty coats are essentially underskirts 797 00:34:41,500 --> 00:34:44,333 and you had to have four or five. 798 00:34:44,333 --> 00:34:45,958 - [Kavitha] That achieves that shape, 799 00:34:45,958 --> 00:34:48,208 but it's obviously really hot 800 00:34:48,208 --> 00:34:49,542 and it adds a lot of weight, 801 00:34:49,542 --> 00:34:52,042 in some cases up to 20 pounds of extra weight. 802 00:34:52,042 --> 00:34:53,125 - [Rutledge] There's this breakthrough 803 00:34:53,125 --> 00:34:55,625 in the 1800s called crinoline, 804 00:34:55,625 --> 00:34:58,583 and it's like a cage that will hold up a dress 805 00:34:58,583 --> 00:35:01,125 to give it this big beautiful sort of flowing 806 00:35:01,125 --> 00:35:04,167 and very opulent and fancy look. 807 00:35:04,167 --> 00:35:06,375 - [Henry] By 1860, crinoline factories 808 00:35:06,375 --> 00:35:08,958 turn out thousands every day. 809 00:35:08,958 --> 00:35:10,542 Steel crinolines cause skirts 810 00:35:10,542 --> 00:35:14,667 to balloon 50% on average from four feet across, 811 00:35:14,667 --> 00:35:18,583 12 feet around to six feet across, 18 feet around. 812 00:35:19,917 --> 00:35:22,500 - [Kavitha] Imagine you have the steel cage around you 813 00:35:22,500 --> 00:35:25,042 that's the size of a small car essentially. 814 00:35:25,042 --> 00:35:27,167 They just keep getting bigger and bigger. 815 00:35:27,167 --> 00:35:29,458 - [Negin] That is the same shape and size 816 00:35:29,458 --> 00:35:32,708 as the capsule that John Glenn took into orbit. 817 00:35:32,708 --> 00:35:35,042 - [Lance] It's funny that we would go to a fashion trend 818 00:35:35,042 --> 00:35:38,083 that makes our fashion larger than our hallways 819 00:35:38,083 --> 00:35:39,167 and our doorways. 820 00:35:39,167 --> 00:35:41,042 They seem ridiculous. 821 00:35:41,042 --> 00:35:43,292 - [Henry] But beyond their absurd size, 822 00:35:43,292 --> 00:35:46,333 these skirts pose a more serious problem. 823 00:35:46,333 --> 00:35:48,792 - There's no electricity yet, so everywhere you turn, 824 00:35:48,792 --> 00:35:50,417 there's an open flame. 825 00:35:50,417 --> 00:35:52,292 - [Rutledge] If you think about how big these 826 00:35:52,292 --> 00:35:53,458 dresses really are, 827 00:35:53,458 --> 00:35:55,542 you can't see the edges of everything, 828 00:35:55,542 --> 00:35:57,542 you don't have mirrors on where you can see the back. 829 00:35:57,542 --> 00:36:00,167 Suddenly you're just having a nice conversation 830 00:36:00,167 --> 00:36:02,292 with a boy from the town over 831 00:36:02,292 --> 00:36:04,250 and your whole dress is on fire. 832 00:36:05,292 --> 00:36:06,875 - [Lance] By the middle 19th century, 833 00:36:06,875 --> 00:36:11,875 3,000 people die in England alone from crinoline fires. 834 00:36:13,167 --> 00:36:15,042 Henry Wadsworth Longfellow, the famous poet, 835 00:36:15,042 --> 00:36:17,250 crinoline fire kills his wife. 836 00:36:17,250 --> 00:36:19,958 Two sisters of the writer Oscar Wilde die 837 00:36:19,958 --> 00:36:21,542 in crinoline fires. 838 00:36:21,542 --> 00:36:23,375 - [Rutledge] You'd think after the first one or two, 839 00:36:23,375 --> 00:36:24,708 people would be like, "I don't know. 840 00:36:24,708 --> 00:36:26,042 These things catch fire pretty easily." 841 00:36:26,042 --> 00:36:27,708 No, no. 842 00:36:27,708 --> 00:36:32,167 3,000, and they still use this dangerous fire hazard. 843 00:36:33,250 --> 00:36:34,292 - [Henry] It's only changing lifestyles 844 00:36:34,292 --> 00:36:36,167 that eventually brings an end 845 00:36:36,167 --> 00:36:38,708 to gargantuan crinoline skirts. 846 00:36:38,708 --> 00:36:41,042 - [Rutledge] Crinoline is eventually replaced 847 00:36:41,042 --> 00:36:42,292 by the bustle, 848 00:36:42,292 --> 00:36:43,750 which is really just kind of giving more 849 00:36:43,750 --> 00:36:46,667 of a shape to the rear. 850 00:36:46,667 --> 00:36:48,875 - [Kavitha] Now, women can still make a big statement 851 00:36:48,875 --> 00:36:51,542 and they don't have to burn the room down to do it. 852 00:36:54,833 --> 00:36:58,542 - In the '40s, some women ditch the skirt entirely 853 00:36:58,542 --> 00:37:02,458 joining the war effort with a radical new look, pants. 854 00:37:06,375 --> 00:37:08,708 - Do you remember when nobody talked about sunscreen 855 00:37:08,708 --> 00:37:10,125 and people would do just about anything 856 00:37:10,125 --> 00:37:12,917 for a deep, golden tan? 857 00:37:12,917 --> 00:37:16,917 And if the sun couldn't do it fast enough the normal way, 858 00:37:16,917 --> 00:37:21,458 well, somebody was bound to come up with an abnormal way. 859 00:37:22,667 --> 00:37:24,500 - [Natalia] Post World War II America is a time 860 00:37:24,500 --> 00:37:26,000 of expanded prosperity, 861 00:37:26,000 --> 00:37:28,542 especially in the growing middle and upper classes. 862 00:37:28,542 --> 00:37:29,958 You get new status symbols 863 00:37:30,042 --> 00:37:33,500 like the ability to enjoy leisure time, vacation, 864 00:37:33,500 --> 00:37:35,417 and so a tan becomes a symbol 865 00:37:35,417 --> 00:37:38,333 that you can afford to enjoy life's spoils. 866 00:37:38,333 --> 00:37:39,542 - [Negin] So, people like John F. Kennedy 867 00:37:39,542 --> 00:37:42,708 are out there like symbols of youthfulness 868 00:37:42,708 --> 00:37:45,000 and he's like sailing in the open waters 869 00:37:45,000 --> 00:37:49,583 with this beautiful tan, and people wanna look like that. 870 00:37:49,583 --> 00:37:51,667 - [Henry] But most people can't afford to jet off 871 00:37:51,667 --> 00:37:54,833 to the tropics for a quick tan tuneup. 872 00:37:54,833 --> 00:37:58,750 And German engineer Friedrich Wolf sees an opportunity. 873 00:37:58,750 --> 00:38:00,917 - [Natalia] Friedrich Wolf becomes the father 874 00:38:00,917 --> 00:38:02,500 of the fake bake. 875 00:38:02,625 --> 00:38:05,458 He realizes that UV lights, which had been used in medicine 876 00:38:05,458 --> 00:38:09,125 for therapeutic reasons can also be used to tan the skin. 877 00:38:09,125 --> 00:38:10,708 And so, Wolf invents something 878 00:38:10,708 --> 00:38:13,708 that makes tanning available year round and inside. 879 00:38:13,708 --> 00:38:15,042 [sunbeds humming] 880 00:38:15,042 --> 00:38:15,917 The sunbed. 881 00:38:17,375 --> 00:38:21,833 This new innovation pops up in malls, gyms, salons. 882 00:38:21,833 --> 00:38:23,458 They're everywhere. 883 00:38:23,458 --> 00:38:26,000 - [Jason] The big flex becomes the off season power tan. 884 00:38:26,000 --> 00:38:29,250 If you can walk through the office or go to your PTA meeting 885 00:38:29,250 --> 00:38:32,167 and you're sporting this power tan in the middle of winter, 886 00:38:32,167 --> 00:38:33,958 that's the status symbol. 887 00:38:33,958 --> 00:38:36,333 - [Negin] It works 20 minutes at the local strip mall 888 00:38:36,333 --> 00:38:37,458 and you come out looking 889 00:38:37,458 --> 00:38:39,542 like you were at the French Riviera. 890 00:38:39,542 --> 00:38:42,250 - [Henry] In the '80s, indoor tanning becomes 891 00:38:42,250 --> 00:38:44,583 the fastest growing business in America, 892 00:38:44,583 --> 00:38:48,208 soaring 300% in five years, 893 00:38:48,208 --> 00:38:52,875 but doctors are less sunny on the future of tanning beds. 894 00:38:52,875 --> 00:38:56,542 - Almost immediately studies come out linking UV radiation 895 00:38:56,542 --> 00:38:59,458 to wrinkles burns melanoma. 896 00:38:59,458 --> 00:39:02,750 - People now realize that the sun was dangerous 897 00:39:02,750 --> 00:39:04,458 and now the thing is they thought was safer, 898 00:39:04,458 --> 00:39:06,417 the tanning bed is also dangerous, 899 00:39:06,417 --> 00:39:07,917 but they still want their tan. 900 00:39:09,208 --> 00:39:11,250 - [Henry] Tanning beds aren't as hot, 901 00:39:11,250 --> 00:39:13,333 but no doctor could predict 902 00:39:13,333 --> 00:39:15,042 what they would come up with next. 903 00:39:15,042 --> 00:39:17,500 - [Jason] Advertisements start to roll out, 904 00:39:17,500 --> 00:39:21,125 promising you a rich dark tan, 905 00:39:21,125 --> 00:39:23,292 one that requires no time in the sun 906 00:39:23,292 --> 00:39:24,500 and you're gonna look good. 907 00:39:24,500 --> 00:39:26,583 You're gonna have a tan all year round. 908 00:39:26,583 --> 00:39:29,250 It's a tan in a pill. 909 00:39:29,250 --> 00:39:32,000 - [Henry] Tanning pills seem like the perfect solution 910 00:39:32,000 --> 00:39:33,208 for getting bronzed, 911 00:39:33,208 --> 00:39:34,917 without burning off your skin. 912 00:39:34,917 --> 00:39:37,667 By the mid 1980s, they are selling out 913 00:39:37,667 --> 00:39:39,958 at health stores across America. 914 00:39:40,833 --> 00:39:42,458 - [Lance] When tanning pills come out, 915 00:39:42,458 --> 00:39:44,792 they are not regulated as if they are a pharmaceutical, 916 00:39:44,792 --> 00:39:46,542 so everybody assumes that these are safe. 917 00:39:46,542 --> 00:39:48,417 - [Natalia] However, there's an unexpected 918 00:39:48,417 --> 00:39:49,875 effect of these pills. 919 00:39:49,875 --> 00:39:52,375 The result is not quite what people are looking for. 920 00:39:52,375 --> 00:39:55,125 Instead of that French Riviera bronze, 921 00:39:55,125 --> 00:39:59,417 it's more like Halloween pumpkin. 922 00:39:59,417 --> 00:40:01,500 - It turns out that the pills aren't some kind 923 00:40:01,500 --> 00:40:04,708 of synthetic super chemical that people created. 924 00:40:04,708 --> 00:40:07,208 It's a naturally occurring chemical, 925 00:40:07,208 --> 00:40:09,333 which is related to betacarotene, 926 00:40:09,333 --> 00:40:11,500 the chemical in carrots, for example. 927 00:40:12,750 --> 00:40:15,458 - [Brian] It's the same stuff that will make a shrimp 928 00:40:15,458 --> 00:40:16,875 and a flamingo pink. 929 00:40:16,875 --> 00:40:19,542 Now, when you think of a healthy tan, 930 00:40:19,542 --> 00:40:23,667 does your mind ever go to flamingos, shrimp, or carrots? 931 00:40:23,667 --> 00:40:25,042 No way. 932 00:40:25,042 --> 00:40:27,167 - [Lance] Each of these pills is gonna contain 933 00:40:27,167 --> 00:40:28,375 about 30 milligrams 934 00:40:28,375 --> 00:40:29,708 and you're taking four of those a day. 935 00:40:29,833 --> 00:40:31,583 It's like you're eating a huge amount of carrots, 936 00:40:31,583 --> 00:40:35,458 but you'd have to eat 10 to 15 pounds of carrots 937 00:40:35,458 --> 00:40:37,875 to do the equivalent of these little pills. 938 00:40:37,875 --> 00:40:40,833 Of course people are turning orange. 939 00:40:40,833 --> 00:40:42,458 - [Henry] But your embarrassing color 940 00:40:42,458 --> 00:40:44,875 is the least of your problems. 941 00:40:44,875 --> 00:40:47,125 - [Lance] When you have so much of something in your system 942 00:40:47,125 --> 00:40:50,042 that your system's not used to, it goes somewhere. 943 00:40:50,042 --> 00:40:52,958 One of the places it tends to go is into your eyeballs. 944 00:40:52,958 --> 00:40:56,042 It crystallizes inside your retinas. 945 00:40:56,042 --> 00:40:59,875 So people see blurred vision and sparkling. 946 00:40:59,875 --> 00:41:01,875 - The most serious problem with the pigment 947 00:41:01,875 --> 00:41:03,792 is that it stops the growth of bone marrow, 948 00:41:03,792 --> 00:41:05,958 which produces red and white blood cells. 949 00:41:07,375 --> 00:41:10,708 In one case, this doctor sees this really sick 20-year-old 950 00:41:10,708 --> 00:41:12,375 who's been taking these pills 951 00:41:12,375 --> 00:41:14,625 and she's got bruises all over her. 952 00:41:14,625 --> 00:41:17,333 Her skin is this kind of sickly orange. 953 00:41:17,333 --> 00:41:19,958 - [Lancee] And unfortunately, she dies a few weeks later. 954 00:41:20,750 --> 00:41:23,042 Finally, the FDA does step in. 955 00:41:23,042 --> 00:41:27,125 It bans the sale of these pills and the fad goes away. 956 00:41:27,125 --> 00:41:28,833 - The sun is free, 957 00:41:28,833 --> 00:41:32,500 but you could just go outside for 15 minutes 958 00:41:32,500 --> 00:41:34,500 and the sun will do what it's been doing 959 00:41:34,500 --> 00:41:35,833 since the beginning of earth, 960 00:41:35,833 --> 00:41:38,042 which is make you look good and healthy and tan. 961 00:41:38,042 --> 00:41:41,000 These people were like, "Nah, modern chemicals will get it." 962 00:41:43,167 --> 00:41:45,917 - Remembering the ways we tried to look our best, 963 00:41:45,917 --> 00:41:48,500 whether it was plastic hair implants 964 00:41:48,500 --> 00:41:50,417 or collars that choked us 965 00:41:50,417 --> 00:41:52,875 or even exploding teeth, 966 00:41:52,875 --> 00:41:56,542 the shortcuts we took weren't always easy on the eyes, 967 00:41:56,542 --> 00:41:58,083 but despite the perils, 968 00:41:58,083 --> 00:42:00,583 that's what made our hazardous history 969 00:42:00,583 --> 00:42:02,292 a sight to behold. 970 00:42:02,292 --> 00:42:05,167 [dramatic music fades] 77629

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