All language subtitles for American.Made.S01E03.1080p.WEB-DL.AAC.2.0.H264-ARCHIVED.-CEsubs

A dream starts as a spark.

And to you, it's special, to the
individual.

When you start to share that with
people, a lot of times you don't get the

reaction you would have hoped.

For a lot of people, it's a reaction
they weren't looking for, and it crushes

their dreams.

We've become so complacent as a society.

People have forgotten.

that the American dream is still a
thing. It's almost like a catch word, a

word.

People don't quiet themselves and think
and reflect to figure

out what it is they really want in life
and understand and respect that we live

in a country that allows you the
opportunity to change your station in

If you have conviction, if you take a
risk.

Dreams are imperfect.

They need to be organized.

They need to be set in motion.

And sometimes it's novelty.

Sometimes the burden of bearing a dream

unrealized is greater than the burden of
trying it.

I think Jiu -Jitsu is a way of life.

People change. I've seen people change.

I've seen, you know, I've seen people
that had no confidence in their selves.

They change. They change. You see, they
walk in difference.

The kids starting Jiu -Jitsu, walking
the school with their heads down, hands

down, not making eye contact with
anyone.

Six months later, they are up, looking
up.

tall and proud of themselves, high
-fiving everyone as soon as they walk

the door.

I think this sport can do so much for
anyone, anyone.

Now, it's not only a sport.

It's way more than that. There's
something in there.

And I'm still trying to find out what it
is because it drives me crazy.

What happened to me is when I was around
10 years old, I was robbed in the

street by a pocket knife. I had a chain,
and I was robbed by a kid probably

smaller than me.

I started having a little anxiety, like
I didn't want to leave my house.

And when I say I didn't want to leave my
house, I didn't want to leave my house

walking by myself on the street.

Then my parents started to get very
concerned about me,

to some psychologists, some
psychiatrists in Brazil, until they

guy. And they brought me there. After an
hour, he calls my parents back in the

room, and he goes to my parents, he's
like, I want you guys to try something.

I want you to bring him to a jiu -jitsu
school to try a jiu -jitsu martial art.

Then my father, my parents, my mother,
no, he's already tried that. And he

no, no, no, no.

This is different.

So, grabbing me everywhere, start pass.

You can put the weight, you can put the
weight. Go, go, go. Go, go, put the

weight, go. Now, look at here.

You are doing, instead of doing this
move, hold start.

Instead of doing this move here, look,
look my back.

You are doing this, look.

One, and then back. See how you're
helping me?

That's what happened.

Do the pop.

The way you did? Yeah, pop.

See the difference? So, first time I met
Pete.

He came to videotape the BJJ weekly with
me.

I'm sitting down.

So the first guy, the camera, the guys
that were helping him, friends with him,

the first guy walk in. I'm like, oh.

The second guy walk in.

And then the freaking third guy walks in
that I look like a silverback, walking

like six, seven, 350 pounds, walk
through the door. In my mind, I'm like,

please, God.

That one cannot be Pete.

Nice to meet you, Pete Roberts.

My dad was a clam digger, so the town of
Gloucester is a fishing village.

We lived in the north shore of
Massachusetts up until I was eight years

And it was a blue -collar town.

I was always...

Kind of an art kid. I'd figure out how
to schedule my classes so I could spend

all my time in the art room.

My mom was always like, you got to be
creative, go outside, you know, do

something, build something, make
something.

So that really fit with me and my
personality was getting out there and

creative. So my mind was always working.
It was never idle. And my hands were

never idle either.

It was a little bit of a...

an entrepreneurial seizure when I
started because, again, no business

young kid, training jiu -jitsu,
something that was instrumental in

I was as an individual.

I decided, after looking at the jiu
-jitsu market, nobody's done anything

this gi, with this uniform in 100 years.

Being a kid who, you know, built things
with his hands, I was like, I can do a

better job.

I didn't have any capital to fund it.

And so I took the money from the pre
-order, and I looked around for

manufacturers in America. I couldn't
find any.

I had sold 200 Gs that didn't exist.

And the first year of business was
bringing product in from

Pakistan.

As I was competing in Jiu -Jitsu, I won
some tournaments and ended up winning

trials to go to Abu Dhabi to compete.

Just before my match, somebody walked
by, and I looked, and they were wearing

origin gi, and there was a different
logo on the back.

I remember just thinking, holy, our
manufacturer ripped us

off.

I got on a plane, and I decided I'm done
competing.

I need to find a way to make this stuff
in America.

I've got to find a way to do this. And I
remember just that long flight home

from Abu Dhabi, trying to figure out
what the angle was and how this could be

done, but knowing that the last thing I
was going to do is send another dollar

to Pakistan.

So tell me.

I'm glad I'm not down here asking you
for money.

I don't. Hit the deck. How many geese
did you sell this week? I don't have

cash anymore.

Used to park right here, double park, to
make sure nobody lock us in. This is

like blue collar America, man.

Diners are where people met to talk
about life and business and dreams.

For me, Becky's Diner is just an iconic
location in Portland, Maine, and it was

just a good, neutral, central meeting
point because she has to drive an hour

a half, two hours. I have to drive an
hour and a half, two hours, and just

meeting right here.

Hello. Hi, how are you? Good, how are
you? Good morning.

I haven't eaten here since last time I
was here. Me too, since 2014.

Let me guess. Let me guess. Let me
guess. Lobster omelet and horseshoes?

That's it, that's it.

I'm going to do a lobster omelet, I know
that.

Yeah, me too.

With sharp cheddar? I just remember the
late nights, kind of in the basement,

thinking about how the hell we're going
to get to the next day.

And then feeling a sigh of relief coming
here.

giving me money to deposit to make
payroll or buy an embroidery machine or

whatever else it was. I got comfortable
being really uncomfortable.

Yeah. You know?

You know, having to figure it out, what
to do, having to figure out where to go,

having to figure out how to get there,
the right people, the right people to be

involved in. Man, it took us a week, two
weeks to make one gig, to learn how to

make one gig.

I was thinking on the way down here,
there's layers.

And being at this diner was like layer
one, level one.

And you don't know what's behind this
door, this opportunity.

And then as we grew, you go down a
deeper layer.

Ten years ago, when we were here, there
was just so much friction.

So much friction in every movement,
anything we wanted to do.

Whereas now there's less hurdles, but
there's more touch points.

And the speed of it, it compounds day
after day. So I know that's not going to

stop.

I know it's not going to stop.

And this is our jujitsu gi factory.

So we're the only jujitsu gi
manufacturer in America.

Outside of us, there's the manufacturers
in Pakistan and manufacturers in China.

But this is American card at work right
here.

what's happening he has to build 25
sections it's like 3 500 individual

yarns and it's very detail oriented
because you don't want any of the yarns

quit because it has to go from this big
warper like a big bobbin onto this

right here then this goes onto the loom
and then we weave the fabric

of america

I get a scent of that.

This is really old school stuff right
here.

You can buy a three -jar chuck that you
just put in, tighten, and it'll be

zeroed. But I've got one, but it's not
as accurate as this. It will be a four

-jar.

See, I'm within four thousandths of
being, five thousandths of being armed

Everybody today runs CNC, which is
automatic, you know, computer generated.

This is old school. You have to do it
all yourself.

which is good because I don't know
anything about a computer.

Pretty rewarded to take a piece of raw
steel and make it the way you want it.

When it all started, I thought he was
completely out of his mind.

It's amazing how much it accomplished.

Who thought you could be in the woods of
Maine and make geese to start with?

And then he starts talking about boots.
Are you kidding me? So he's not.

Can't happen.

And then he's building jeans.

Yeah.

It's easy to sit back and try to chip
away at people who are actually doing

something. And the mistake people who
are doing something make sometimes is

pay attention to that. Like one thing I
love about Pete is I feel like he

understands his purpose and his
direction. And he is moving in that

absent what other people are saying,
which is exactly the pace that he...

and direction, and strategy that he
should be taking, in my mind. So, yeah,

think origin fits perfectly inside of
that. They're taking action and

participating as opposed to sitting on
the sideline and commenting.

Once we figured out how to build the
most durable products in the world, we

simply took that knowledge and we
applied it to debt.

And we took that knowledge and we
applied it to footwear.

And we took that knowledge and we
applied it to hunting garments.

We're not a fashion brand.

We're a utilitarian birth. We're built
to work, made for life.

We hope you wear it out. We promise
it'll never fail you.

Part of what America is missing, but
people are coming back to is they're

back to the land.

But the American hunter only having the
option of purchasing product made in

China and Bangladesh and Pakistan and
Mexico.

and there being no source for true
American -made product and innovations

problem. That's a problem. You have one
of the most patriotic industries with no

option that fits the things they
believe.

Supplying them with a gear that's
durable and that's going to allow them

the job done was essential. So after
jujitsu gis and becoming the best in

and boots, it was, we've got to build
hunt product.

Morning. I saw your little club this
morning.

Thank you. Yeah, I mean, I tried to warn
him, but, you know, I should have

communicated it sooner.

Yes, sir.

We're going to peek at our finance.

No.

That's all you get to see.

We keep finance barricaded.

You can hear that. That's the sound of
America right there.

What up?

Morning.

I look at factory work as a trade, not
as a job. I look at it as a career.

And we've tried to create opportunity
for our team members here,

one in particular, this kid, Cameron.

He's probably the only kid in New
England that has the knowledge he has.

vessel of knowledge because the old
-timer Lenny, who taught him over a

of years, passed away a couple years
ago, and he passed it all on to camp.

And when you think about a 20 -plus
-year -old kid with that knowledge, and

like the last one in New England, no one
else can do what he does.

Right here, we have 3 ,600 yards going
across.

We run it at a 24 -pick density.

It's a pretty cool dang weave.

This is the original that I learned.

This is the original one that Lenny
showed me how to make.

I got the concept of how to weave based
on this pattern itself.

It's pretty awesome to be able to pass
down this information. I mean, I went to

school for computer science.

I never expected to be in this kind of
manufacturing position.

But being able to pick up a dying wealth
of knowledge and kind of just add my

own, you know, input to that and then
pass it on to others, it's been pretty

awful. To me, I think the American dream
just means to be able to develop what

we started.

Starting from the ground up, continuing
to innovate, capturing not only

markets but the mindset of America.

We just want to keep building it up in a
way that is productive and allowing

people to have jobs.

And it's crazy to be able to think about
how much we're impacting not

only companies, but also individual
families.

That's really what we're trying to do as
well.

We want to help people grow in a
personal life.

Are you proud of that?

Absolutely.

Absolutely proud of that.

So this is our factory store.

It's our little piece of heaven sandbox
up here in Farmington, Maine. It's where

we're learning how to merchandise our
product line.

The textile started out as a fighter
pilot glove, and we kind of re

it for the hunt industry.

It's truly best in class.

I look at all the product, and I think
about the people and the working hands

that built it. And I know this product
has soul, not because it was built in

America, but because it was built by
people who believe in their American

And at origin, this is our American
dream.

Anybody can be unstoppable.

The only person stopping you is
yourself.

Nobody else.

Listen to you. Listen to yourself.

That's what I believe.

Peach is on a mission.

Peach is on a mission.

He wants to prove, and he's already
done, but he wants to prove to everyone

you can manufacture in America.

And Peach wants to leave a legacy.

It's a legacy. And he wants to leave
something.

for way longer than us, way longer than
our kids, maybe way

longer than our grandkids.

He's in a mission.