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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:06,220 --> 00:00:11,340 I think you could characterize our operating model as stubbornness and 2 00:00:11,340 --> 00:00:12,340 stupidity. 3 00:00:13,880 --> 00:00:15,600 We were too stubborn to quit. 4 00:00:18,340 --> 00:00:22,660 Now, we're making more audio cassettes than we've ever made. And that's 5 00:00:22,660 --> 00:00:24,460 something to say in 2015. 6 00:00:30,280 --> 00:00:34,300 National Audio Company began strictly as a blank medium supplier. 7 00:00:35,160 --> 00:00:40,200 It wasn't until late in the 1990s and the early 2000s when many of the other 8 00:00:40,200 --> 00:00:45,480 large duplicators decided to go into CD replication that we realized the audio 9 00:00:45,480 --> 00:00:49,820 cassette wasn't done. We're not in the music market when that happened. We were 10 00:00:49,820 --> 00:00:54,080 not hurt by it. Our spoken word customers, our blank tape customers went 11 00:00:54,080 --> 00:00:56,080 on. That was the floor under us. 12 00:00:56,320 --> 00:01:00,840 That's the beginning of our buying out our competitors, collecting all of their 13 00:01:00,840 --> 00:01:02,760 equipment, restoring it to new condition. 14 00:01:03,310 --> 00:01:06,930 and preparing ourselves to pick the music market up when it came back. 15 00:01:06,930 --> 00:01:07,930 exactly what's happened. 16 00:01:09,490 --> 00:01:12,610 The best part of working with Steve is he is the king of analog. 17 00:01:12,870 --> 00:01:15,010 That man knows audio cassettes. 18 00:01:15,390 --> 00:01:21,190 We intend to be the last cassette company operating, and right now we are 19 00:01:21,190 --> 00:01:22,630 last cassette company operating. 20 00:01:24,510 --> 00:01:30,030 This is audio cassette duplication. These are Electrosound slaves built in 21 00:01:30,030 --> 00:01:34,930 1970s. Duplication is putting the sound on the tape. While the tape is being 22 00:01:34,930 --> 00:01:39,350 duplicated, the shells set up and they're imprinted. And the shells and 23 00:01:39,350 --> 00:01:41,730 duplicated tape meet at the loading machines. 24 00:01:44,070 --> 00:01:46,070 This is our cassette loading department. 25 00:01:46,410 --> 00:01:50,290 These machines take the hubs of tape and load them into the audio cassette. 26 00:01:50,750 --> 00:01:54,430 And each machine may make 2 ,000 or more cassettes in a day. 27 00:01:56,970 --> 00:02:00,870 The part of the machine you see here was built as a cigarette wrapper in 1938. 28 00:02:01,310 --> 00:02:05,330 It marries a 1938 mechanical machine with a microprocessor. 29 00:02:05,570 --> 00:02:07,970 Another secret to success at National Audio. 30 00:02:11,210 --> 00:02:16,610 My job is to keep these running to the best of my ability, which is always a 31 00:02:16,610 --> 00:02:20,770 challenge when you're dealing with orphans. The companies are long gone. 32 00:02:21,070 --> 00:02:27,570 We have 40 or 50 more of the duplicator slaves from which we use parts when we 33 00:02:27,570 --> 00:02:33,010 need them. I'm working to train someone else how to do this stuff. But to try 34 00:02:33,010 --> 00:02:37,150 and find someone that actually understands tuning up with a magnetic 35 00:02:37,150 --> 00:02:39,710 recorder is getting really difficult. 36 00:02:43,170 --> 00:02:48,450 Probably the thing that has really enlarged our business at a faster pace 37 00:02:48,450 --> 00:02:53,400 anything. is the return of music to audio cassette, the retro movement. 38 00:02:53,400 --> 00:02:56,460 the nostalgia of holding the audio cassette in your hand. 39 00:02:57,720 --> 00:02:59,540 We have an amazing clientele. 40 00:02:59,740 --> 00:03:04,540 We have a lot of small bands. We did the Guardians of the Galaxy cassette from 41 00:03:04,540 --> 00:03:05,540 the movie soundtrack. 42 00:03:05,820 --> 00:03:08,540 Here is the Metallica tape that we did. 43 00:03:10,020 --> 00:03:15,020 There is the under -35 age group who have learned now life is not comprised 44 00:03:15,020 --> 00:03:16,020 MP3s and earbuds. 45 00:03:16,640 --> 00:03:19,620 They like the sound of analog, and that has really helped us a lot. 46 00:03:20,740 --> 00:03:25,360 There was a drive from the independent bands to get that warm analog sound 47 00:03:25,360 --> 00:03:28,300 again, and it just continued to grow and grow. 48 00:03:29,840 --> 00:03:35,660 I do not own an iPod or an MP3 player, and I have a flip -cover cell phone. My 49 00:03:35,660 --> 00:03:37,140 wife calls me a Neanderthal. 4509