Original subtitles

My father always gave me the following

valuable advice. Son, your name is your

most important asset. People can take

anything and everything away from you,

but they can't take away your name.

Unless people know who you are, no one

will pay attention to what you

represent. You must think in terms of

being everywhere, all at the same time,

omniresent. You have to attend and be

seen at events, write in the local

paper, and get connected to the players

in your community. Once involved, you

must then do everything possible to stay

active. Have people see you, read about

you, hear from you, and think about you.

Real success is measured by longevity.

Make Omnipresent your constant goal.

Your name, brand, and reputation are

your most valuable assets only if enough

people know of them and use them.

Money follows attention

at the bottom.

The man, the myth, the legend, Mr. 10X

himself. He's our uncle G. Ladies and

gentlemen, give it up for Mr. Grant

Cardo.

>> You want the vitamin E, folks. Vitamin E

equity. You need to start looking for

equity in business. What can I do to

promote myself? Who's got my money?

Who's my customer? Who can fund my

projects? Who can help me? Who can lift

me? It's time to leave the people that

you know and go meet some people you

don't know. The money that you want will

be in direct relationship to the people

that know who you are. People, man.

People. Who's got the deals? Who's got

the money? Who's got the debt? Who can

help me? If you know something, well,

repeat it.

Repeat it. You should make this a habit,

a discipline in your life. Cuz if you

don't have discipline, this planet will

deliver it to you.

Come up here, player. This is what it's

about right here. What What's your

business going to be?

>> Um, repairing phones.

>> How many of you want to help this guy

out with this new business venture?

Okay.

>> Okay. You got a 100? There you go.

Here's 20. Here's $60. Yeah, there's 100

from Allen. There's a 100. Here's a 100.

Okay. Thank you. Okay. So, guys, like we

got this business started. If we can do

that with a 13-year-old, what can we do

with your business? Once we do that one

time, then I need to scale it. You're

like, "Ah, that's not real. Nobody's

going to give you $100." You just gave

the kid a hundred bucks for a business

that doesn't exist. Why? Cuz I got a big

stage. When you can get light on your

business, your business will explode.

You need attention. Money follows

attention. 10X is not about me. 10X is

about something much bigger than myself.

>> Dude, dude, my man. Godamn it, dude.

This guy, I love this guy. This guy's a

cop in New York City. Give him a big

hand, man. Brother, appreciate you, man.

What's up, brother? Grant Cardone has

made the biggest difference in where I'm

at today in life. I'm a millionaire.

It's because I had Grant in the back of

my ear when I was starting all over

again. And and listening to his Grant

Cardone, it has made me what I am and

I'm so grateful for all that Grant

Cardone is doing. You know, I've been in

business for 40 years and then they talk

about things that I hadn't considered

because I hadn't been that far in my own

career. this stuff really makes sense.

>> This information is so valuable. No

matter what market you're in, you can

grow your business to that 10x. That's

where we're all trying to get and this

is the best place to be.

>> I have a a couple of big takeaways from

a boot camp. The first one is the people

that you will meet and the other one is

the people that he brings on board like

Brandon Dawson or the president of sales

Jared Glant. They bring something

different to the table and they play on

different.

>> We're spending money on YouTube ads and

Facebook ads and I feel we're just going

way too conservatively. We make 63% of

our money back on day one. What would

your advice be to start scaling this up

and just getting more aggressive?

>> What's the ad ad spend strategy?

>> It's a great question, by the way. Okay.

So, what I would do is I would start

looking at spending some time on who's

who's playing in your park that causes

you to be conservative.

Who do you work with, live with, hang

with that's causing you to put a break

when you accelerate?

This is a huge issue. Okay, this is a

mental issue. Totally mental. Totally

about who's playing in your park, in

your business park. Who's telling you?

Oh, by the way, it could be somebody you

sleep with. Could be it could be the

information your kids are bringing from

school. It could be your mom and dad. It

could be all those. It could be the

paper you're reading, the Instagram

you're watching, the Facebook you're

looking at. It could be all that. You

know, you get advice from me and you and

you go flip over to Dave Ramsey, you're

going to see this conflict like, "Okay,

Grant's using debt. Dave's not. Who's

right?"

So, pick somebody and go deep with that

person.

When if you're going to pick a mentor,

one of the biggest questions I get is

who like, how do I pick a mentor? You

already you got to get rid of mentors.

You guys already have too many. Y'all

listen to everybody.

An open mind is not always a good thing.

When when a parachute when a parachute

opens like this, we're good. A wide open

mind means this. I take information from

anybody and everybody. What you want to

do is like this. Like you want to run

the race with blinders on. Get your

data. If I have a wrong piece of data

that I'm stable on, I'm probably going

to be more effective than a right piece

of data that I'm unsure about.

>> You guys know John as John. But you

also, this guy is a master negotiator

and a business deal maker. Nobody knows

that about you, Bill.

>> Yeah, probably not.

>> So, so, so talk about Well, you guys

don't know it because you don't see it

on TV. This guy is a master and he

handle he told me behind the scenes

grant I handle all those deals myself.

Tell them about the quant how you made

those deals happen.

>> Well, you know this of course you have

to u look at the perspective of I've

already arrived at where the world knows

who I am. So therefore if I make a phone

call uh to make a meeting with a with a

cob or a CEO I will most likely get that

opportunity to pitch.

>> People take your phone call.

>> They take my phone call. They they How

many of you would take the call from

John Travolta?

>> Well, there you go.

>> Uh so, um uh since we're in the business

world, I'll tell you that I was

promoting a movie with uh called

Swordfish and it was with

>> Great movie. Love that movie.

>> Oh, thank you. with Hugh Jackman and I

took my giant Boeing 707 to Australia.

wouldn't it be interesting to have

someone support my 707?

Uh, so I reached out to the chairman of

the board of Quantis and I said, I'd

love to have a drink with you and talk

to you about an idea, but the idea

wasn't really to make money from

Quantis. I loved everything about the

airlines. I said, but my big giant

airliner that used to belong to you is

just has this ordinary corporate paint

scheme on it, and I don't really care

for it very much. I would love for it to

have a Quantis

livery on it, a logo on it. It would

make me happy personally. Do you think

that if I gave you $50,000 or $100,000,

you would allow me to put your logo on

my plane? I was giving him money.

Uh-huh. And he said, "I think you have

this backwards, John.

>> Shouldn't you?"

>> You sounded like Vinnie there for a

second.

>> He said, "Yes." He said, "Didn't

Shouldn't we be paying you to put our

logo on here?" I said, "Well, if you

want." I

said, "But I

So,

>> but what did they pay you?"

>> So, they um so he said,

"What

>> they want to know?"

>> Well, I'm going to tell you,

>> okay?

>> You know, what could I do for you? He

said, "Give me one month." This is the

chairman said, "I'm going to come back

with an idea for you and our airline."

So, what I did was I planted the seed.

That's all I did was I planted the idea

of the seed. One month later, he came

back and he said, "Well, um, we've been

thinking about it. We would love to have

you with our airline. I've been with him

17 years now." He said, "But we we don't

know what to give you. So, our opening

offer is we'd like to give you a 747."

>> Oh, I'm sorry. I said,

>> "That's ridiculous." Hey. Yeah, guys. A

little more, huh? Come on, that's

stupid.

Oh man.

And I said, "Uh, well, uh, that's a

beautiful offer, but I don't know about

that one." I said, "What I what I'd

rather have is you just support this

plane that I'm already flying because

it's like $3 to5 million a year and I've

been doing it for 5 years and I could

continue to do it, but it would be

easier if you did it."

So he said, "Okay."

So I said, "What do you want me to do

for you?" He said, "Well, what if we you

went around the world?" Because it was

right after September 11th. He said,

'What if you promoted the airline

industry and and made people feel that

it was safe to fly again? I said, "I

love that purpose. That's like a really

big global purpose. I'd really like, uh,

to do that." So, uh, we painted the

plane in the Quantis scheme and I went

to 13 cities and 10 countries and

promoted it all over the world and it

turned out to be about hund00 million

worth of publicity for them. Wow.

>> And uh it was well worth the the

exchange.

Heat

up here.

Heat.

Heat. Heat. Heat.

Heat. Heat.

Hello.

Hello.

I love it. How you doing, man?

>> Come on, man.

>> You look good, dude.

>> Who does your fashion? who does my

fashion. Uh, well, this today, this is a

comfort look, but I got a stylist. Uh, I

can't take all the credibility for it.

Uh, I got a person that that goes out

and looks out for me, but I'm a stylish

guy. I can throw some stuff on. This is

me today. This is all me. This is my

outfit. I like that. I like that shirt.

That's like a little mock turtleneck. I

like that look.

>> Yeah.

>> I like it.

>> I see what you're doing. You didn't go

full neck. You said I'm going to go a

little bit of neck. Still give you some

>> I had a thick neck.

cover up. You still want to show a

little neck. So, you said, "I'm going to

give you half I'm going to give you a

half cover up with my mock neck."

>> You might not know this. I I mentioned

it backstage, but you were the

inspiration behind me saying, "Hey, I

want to run my own deal."

>> Okay.

>> Because when you did your tour,

>> Okay.

>> What What What inspired you to like,

"Hey, I don't want to just be the

comedian as funny as this guy is."

Right.

>> Thank you.

>> He's funny.

>> Thank you. But what what what what

triggered in you, Kevin, that said,

"Hey, I want to run my own show, my own

tour."

>> Um, you know, when I I think the the

beauty of

what comedians do is understanding that

you can be in charge of your own

enterprise if you if you want to. You

know, it's a it's a job that you get out

of what you put into it. So, as many

shows as you want to do, you can. We did

170

172 dates on my last tour. We probably

did about a million two in seats in

total, like actual seats. Um a million

two to a million five. Yeah, cuz you're

going you got to think we were we were

in a position where we were doing

arenas. So, uh 16,000 seat arena. Let's

say you do multiple shows. You're at

32,000.

You do two shows in that city.

>> Two shows how how back to back?

>> I do the same day. So let's say seven

and 10, that's 32,000 people for that

day.

>> Same jokes.

>> Same jokes. Same show with different

personality, different energy, but you

got a set. So

see, that's a joke right there. That's

one of the jokes. So excited. Thank you.

Uh, which they are. They are excited.

Thank you for that. Scared the [ __ ] out

of me, by the way. Uh,

but you know, you got, let's say,

through the course of a weekend, 30, 60,

90, you had 90,000. 90,000 people for a

weekend. So over the course of so many

you look and you add it you go wow you

do million 2 million five I probably did

100 plus million on last tour 100 plus

million

>> you you can't make a 100 million you

can't do 100 million just telling jokes

you got to own the show

>> well you I'm at a point where the

business in touring is one that I

control so uh if I do a building I I

don't need to get fronted. I don't need

a promoter to basically ensure the

event. So, I take 95% of the door. And

in taking 95% of the door, I'm also my

own marketer. I'm my own team. My

friends that you look at as just regular

guys are now businessmen um that helped

me run the enterprise that I now have.

So that uh that ridiculous number that

you're looking at is one that we're

proud of because it's uh it's a

testament to the hard work and

dedication that they put into me and

that I put into the craft as well.

>> The average person sitting here like how

much

studying would they have to do to become

a professional at the Wall Street game?

>> Um it depends how active you guys would

want to be. If you want to um invest

your money over the long term, um you

can do short-term trading. Um some of

the biggest option players on earth, one

of them got interviewed by Becky Quick

yesterday, uh from our network, and that

is Warren Buffett. He is one of the

biggest option traders on earth, folks.

>> I didn't know that.

>> He sells puts. He sells that insurance.

Why? Because he owns Geico. He knows

that not everybody's going to die at the

same time. Not everybody is going to get

in a car accident at the same time. So

he get gets to collect that premium.

>> So So is that like a dividend?

>> Yep.

>> Just like a dividend. So

>> he's a cash flow like

>> Oh, he's a cash flow king. Like

>> he's the cash flow hoe.

>> The cash flow hoe.

>> The old man Grandpa Flo.

>> Well, I mean, and you look at who else

are

>> he doesn't buy he does not invest in a

company that does not have cash flow. Is

that right? Do you know of any company?

>> No.

>> You're exactly right. That's what Warren

Buffett wants. He wants the management

team and he wants that cash flow. Um,

and when you look, uh, Bill Gates is a

huge options trader and his family

trust. Uh, same thing with Michael Dell,

one of the biggest option trader.

Michael Dell used to sell puts on Dell

computer all the time.

>> So, a put is what?

>> A put is insurance. So, if if you if you

think your stock is going up and

somebody wants to buy insurance, it's

like, well, I don't think this stock's

going to die. Here you go. I'll sell you

those puts and so forth. But if to your

question, if somebody wants to learn,

how long would it take? Two to three

months. I mean, we have a lot of online

learning and stuff like that.

>> I mean, you need to be studying every

day. Like you were doing two hours a

day.

>> And the rest of the day, you were still

doing that thing.

>> Yep. The rest of the day I was a runner,

which meant

>> go run and get me this, John. Go run and

get me that, John. You know, that's what

runners do. I wasn't paid. I worked for

6 months for free, Grant, to get my foot

in the door. And then uh we eventually

moved up to where we employed hundreds

of people.

>> Wow. Wow.

>> So So look, when I heard you talk about

your dad being here,

my dad died when I was 10. So the fact

that you can have your dad here today is

is like I I I'm almost I'm not envious,

but I'm like, "Ah, God, I wish I had

that." So uh well done that you have him

here. What's it like at 50 years old to

have a dad to consult? I mean, do you do

you talk to them? Do you ask him

questions?

>> I mean, the biggest Listen, I had no

control over who my parents were. I won

the parent lottery. And um I still, you

know, ask my mom for advice all the

time. As a father,

I try to model what they taught me as a

as a husband. So, uh I'm super lucky.

And man, they're here today because of

you. I appreciate it.

>> Where where are they?

>> I have no idea. Somewhere. Hey, let's

bring dad out. Huh? Is dad back there?

Hey, you you guys you guys out there, if

you got a dad or a mom,

you know, you ought to pay attention to

them. I don't care what their

shortcomings are, their defects,

dude. Pay attention to them.

Yeah.

Yeah. I wanted to do that for you

because I can't do it for myself. So,

um, you talk about life rums a lot. What

What does that mean?

>> Yeah, I don't believe in traditional

résumés. Rums in the traditional sense.

They're important, but I'm a big

believer in building your life resume.

And those are it's really a true

indication of your body of work and

those are the moments that you remember.

And to me, that's the foundation of

business. You know, I don't think you

can click in on all cylinders unless

like you're, you know, at you can't

click at work unless all the foundations

are clicking. That's that's my belief.

And as an adult, it's really hard to

create newness.

We have to work really hard to create

newness. And I invest a lot of time

creating newness, creating memories.

Memories for my friends, memories for my

family, and memories for me. Because the

only way that you really grow is

stepping into the unknown.

Heat. Heat.

Heat. Heat. Heat.

Heat. Heat. N.

Heat. Heat. N.

Heat. Heat.

I want to thank you because after

hearing oh my god Cardon University one

of the um 100 ways to feel motivated

>> one of the things was face your fear.

This is number one. Number two is do

something you thought you would never do

and it's meet him. Thank you very much

>> later.

It's got to be

>> Can I Can I tell you what she asked? She

She asked, "Could we sing my boo

together?"

>> She asked what? It's a song that I have.

Yeah.

>> Should we do it?

>> Yeah.

Yeah.

>> Okay.

Let me see that mic.

I don't know. I don't know if the DJ has

my move queued up by way by some way. I

think it would be really interesting and

and a really great mantra for all of us

to know that if you face your fears,

something can happen. Amazing. She faced

her fears,

came to the front.

>> I don't know how you got to the

bodyguards. I don't I don't know how you

got up here.

>> I'm sure.

>> So, we're singing my boo.

>> Yes, we are.

>> So, we just sing a capello or we want to

wait for the music.

>> You want to do it acappella?

>> We can.

>> Okay.

>> There's always that one person that will

always have your heart. You've never

seen it coming cuz you're blinded from

the start. Know that you're that one for

me. It's clear for everyone to see. Oh,

baby.

>> I don't know about y'all, but I know

about us. And this the only way we know

how to rap. I don't know about y'all,

but I know about us. And this the only

way we do. You remember, girl, I was the

one who gave you your first kiss. Cuz I

remember, girl, I was the one who said,

"Put your lips like this." Even before

all the fame people screaming your name.

Girl, I was there and you were my baby.

It's only when we were younger. You were

mine.

>> But another brother's taking over, but

it's still in your eyes.

>> Even though we used to argue, it's all

right.

>> You know there's another.

All right.

>> Thank you.

>> You're welcome.

>> Ladies and gentlemen, Usher.

>> Like, you can't you do push-ups once a

week. Just eat cookies.

All right. Okay. Reasons you're not

going to exit. Number one, executives

and leadership settle. Uh, number two,

wrong targets and time management.

Number three, hiring mistakes.

Dis disengagement by your staff.

Disengagement. Man, you got to reboot

these people. You got to recalibrate

people. You got to get people reexited.

Okay. Lack of success. Number five, lack

of su success. I don't have enough

success fast enough. I lose interest. No

followup. We don't follow up on targets.

You don't follow up with your people. No

close. You're not you're not at 10x

because you you you don't you don't

close deals.

You're not asking for the close. You're

not in a position to close. I'm just

telling you what's wrong with most

companies. All right. No training. How

many think training could get people dis

could get people engaged? The right

training. What would the right training

be, by the way?

>> Well, I I don't I don't need a promotion

on me, but what it would have to be done

daily. How many agree with that? it like

you can't you do push-ups once a week,

just eat cookies.

You do push-ups every day, I don't care

who you are, it's gonna change your

body. You do sit-ups every day, it's

going to change your body. Anything

done, anything worth doing is worth

doing every day if you're taking notes.

Okay, next to the training, anything

worth doing is worth doing every day.

>> What gave you the idea of Spanx? Let's

get that one out of the the way first.

>> Well, We appreciate that. By the way,

>> um actually, you know, the sound bite in

the media for the last 18 years has been

Sarah cut the feet out of her panty hose

so she could wear white pants to a

party. And that is true.

But the real answer is that I actually

manifested this. I completely manifested

Spanx. And so I'll give you a little bit

of background before it. I graduated

from college. I was selling fax machines

doortodoor

for seven years.

And while I was being kicked out of

buildings over and over again, people

would often rip up my business card

right in my face and say, "Didn't you

see the no soliciting sign?" I had one

particular day, seven years in, that was

really bad.

And I pulled off the side of the road

and I started crying and I thought,

"This is not my life." Like, "How did

this happen? Call the director. I'm in

the wrong movie. Call the producer.

I got to rewrite the script." And I went

home that night into my apartment and I

wrote down on a piece of paper what I

was good at. And pretty much the only

thing in the good column was sales.

So, I knew that I could sell and I knew

that I enjoyed selling. And when I

started asking myself, what is it that

you like about sales, Sarah? I liked

being able to provide something to

people that they needed or would improve

their life. Um, and so I wrote that down

on what I was good at. I wrote my

strengths and my weaknesses. And once I

saw that sales was something that um I

was good at, I thought, you know, I'm

spending all day every day selling

somebody else's product, what if I could

sell my own? So, I wrote in my journal

that night, I'm going to invent a

product

that I can sell to millions of people

that will make them feel good.

And

I then asked the universe for a sign. I

said, "Okay, universe, give me the

idea." I didn't have one. And it was two

years later that I cut the feet out of

control top panty hose so that I could

solve my own my own.

Do you ever feel like your small

business should be growing faster than

it is? Do you ever get frustrated that

your team continues to make small

mistakes that cost you big money? If so,

they could be missing the skills and

information needed to help you propel

your business to the next level.

>> Everything that we've have developed, we

were, you know, going handinhand with

the Cardone U.

>> The first thing you need to do is sign

up for Cardone University today. Our

sales went from 16.5 million to $128

million.

>> We were able to see in our first 30 days

of using Cardone University a 22%

year-over-year increase. Selling that

inventory takes skills and the training

program provides that.

>> Uh the team has gone from lackluster

sales to all believing that they are

solution providers.

>> We've experienced close to a 20%

increase in revenue. Everything I'm

learning on Cardone U I'm putting to

use.

>> And I can tell you from years and years

of selling that this is a practical and

effective selling tool. New York Times

best-selling author Grant Cardone is the

number one sales expert in business

today and has made accessible years of

experience into a comprehensive system

that encapsulates a series of proven

techniques to increase your sales,

profits, and customer satisfaction

through an online platform that is

accessible 24 hours a day, 7 days a

week, constantly updated with the latest

in tactical knowledge. our January over

January this year, we have seen a

doubling in numbers

>> since uh training with Cardone U. We now

have a full-time salesperson.

>> This is our sixth week on the Cardone

University training program and already

we're having great success.

>> We do the Cardone University on a daily

basis as a staff.

>> Not only was I the top selling in car

units, also in gross for the company,

but also in the top 25 in the Luther

Automotive Group. That would not have

been possible without the training from

the Cordone University. So when I found

out that Grants got a university, we

immediately hooked up. We just had the

best January that we've ever had in the

history of our store.

>> Started with the university about 3

years ago. We started at 15 millions. We

went to 21 million. Then we went to $31

million last year. And this year we

actually hitting $45 million in plus.

>> January we did $411,000. We implemented

Cardone U on February 1st, 23 days ago.

Today we're at a whopping $1.2 million.

cuz we've actually tripled our revenue

in less than 30 days.

>> Learn at your own pace with online

support that goes beyond help.

Specialists that are ready to help

tailor an educational plan to your

specific industry. Take the step onto a

new level. Achieve the goals you've set

for yourself and surpass all of your

expectations. Go to Cardone University

and join those who have come before you

through the door of success.

Cardoneuniversity.com.

>> I'm just telling you, this is what I

wanted when I was a kid, man. Somebody

to step in and help. Somebody to tell

me, "Hey, what's the right thing to do?"

I don't want money to buy stuff. I want

money so that I'm not worried every

second of every day, right? So I can

give my kids what I think my kids

deserve. And most importantly, so I can

feel good about myself when I look at my

kids.

My father always gave me the following

valuable advice. Son, your name is your

most important asset. People can take

anything and everything away from you,

but they can't take away your name.

Unless people know who you are, no one

will pay attention to what you

represent. You must think in terms of

being everywhere, all at the same time,

omniresent. You have to attend and be

seen at events, write in the local

paper, and get connected to the players

in your community. Once involved, you

must then do everything possible to stay

active. Have people see you, read about

you, hear from you, and think about you.

Real success is measured by longevity.

Make Omnipresent your constant goal.

Your name, brand, and reputation are

your most valuable assets only if enough

people know of them and use them.

Money follows attention

at the bottom.

The man, the myth, the legend, Mr. 10X

himself. He's our uncle G. Ladies and

gentlemen, give it up for Mr. Grant

Cardo.

>> You want the vitamin E, folks? vitamin

equity. You need to start looking for

equity in business. What can I do to

promote myself? Who's got my money?

Who's my customer? Who can fund my

projects? Who can help me? Who can lift

me? It's time to leave the people that

you know and go meet some people you

don't know. The money that you want will

be in direct relationship to the people

that know who you are. People, man,

people. Who's got the deals? Who's got

the money? Who's got the debt? Who can

help me? If you know something well,

repeat it.

Repeat it. You should make this a habit,

a discipline in your life. Cuz if you

don't have discipline, this planet will

deliver it to you.

Come up here, player. This is what it's

about right here. What What's your

business going to be?

>> Um, repairing phones.

>> How many of you will want to help this

guy out with his new business venture?

Okay.

>> Okay. You got a 100? There you go.

Here's 20. Here's $60. Yeah, there's 100

from Allen. There's a hundred. Here's a

100. Okay. Thank you. Okay. So, guys,

like we got this business started. If we

can do that with a 13-year-old, what can

we do with your business? Once we do

that one time, then I need to scale it.

You're like, "Ah, that's not real.

Nobody's going to give you $100. You

just gave the kid a hundred bucks for a

business that doesn't exist." Why? Cuz I

got a big stage. When you can get light

on your business, your business will

explode. You need attention. Money

follows attention. 10X is not about me.

10X is about something much bigger than

myself,

>> dude. Dude, my man. Godamn it, dude.

This guy, I love this guy. This guy's a

cop in New York City. Give him a big

hand, man. Brother, appreciate you, man.

What's up, brother?

>> Grant Cardone has made the biggest

difference in where I'm at today in

life. I'm a millionaire. It's because I

had Grant in the back of my ear when I

was starting all over again. And and

listening to his Grant Cardone, it has

made me what I am. And I'm so grateful

for all that Grant Cardone is doing. You

know, I've been in business for 40

years. And then they talk about things

that I hadn't considered because I

hadn't been that far in my own career.

This stuff really

Get a notebook, a pen, paper, take all

live shortly. Thank you for sticking

around with us here. We want to make

sure everyone gets what they need. If

you need any assistance, please call our

office 3107770255.

Thank you so much. We'll be live

shortly.

>> Makes sense.

>> This information is so valuable. No

matter what market you're in, can grow

your business to that 10x. That's where

we're all trying to get and this is the

best place to be.

>> I have a a couple of big takeaways from

a boot camp. The first one is the people

that you will meet and the other one is

the people that he brings on board like

Brandon Dawson or the president of sales

Jared Glant. They bring something

different to the table and they play on

different.

We're spending money on YouTube ads and

Facebook ads and I feel we're just going

way too conservatively. We make 63% of

our money back on day one. What would

your advice be to start scaling this up

and just getting more aggressive?

>> What's the ad ad spend strategy?

>> It's a great question by the way. Okay.

So, what I would do is I would start

looking at spending some time on who's

who's playing in your park that causes

you to be conservative.

Who do you work with, live with, hang

with that's causing you to put a break

when you accelerate?

This is a huge issue. Okay? This is a

mental issue. Totally mental. Totally

about who's playing in your park, in

your business park. Who's telling you?

Oh, by the way, it could be somebody you

sleep with. Could be it could be the

information your kids are bringing from

school. It could be your mom and dad. It

could be all those. It could be the

paper you're reading, the Instagram

you're watching, the Facebook you're

looking at. It could be all that. You

know, you get advice from me and you and

you go flip over to Dave Ramsey, you're

going to see this conflict like, "Okay,

Grant's using debt. Dave's not. Who's

right?"

So, pick somebody and go deep with that

person.

When if you're going to pick a mentor,

one of the biggest questions I get is

who like, how do I pick a mentor? You

already you got to get rid of mentors.

You guys already have too many. Y'all

listen to everybody.

An open mind is not always a good thing.

When when a parachute when a parachute

opens like this, we're good. A wide open

mind means this. I take information from

anybody and everybody. What you want to

do is like this. Like you want to run

the race with blinders on. Get your

data. If I have a wrong piece of data

that I'm stable on, I'm probably going

to be more effective than a right piece

of data that I'm unsure about.

>> You guys know John as John. But you

also, this guy is a master negotiator

and a business deal maker. Nobody knows

that about you, Bill.

>> Yeah, probably not.

>> So, so, so talk about Well, you guys

don't know it because you don't see it

on TV. This guy is a master and he

handle he told me behind the scenes.

Grant I handle all those deals myself.

Tell them about the quant how you made

those deals happen.

>> Well, you know this of course you have

to um look at the perspective of I've

already arrived at where the world knows

who I am. So therefore if I make a phone

call uh to make a meeting with a with a

cob or a CEO, I will most likely get

that opportunity to pitch.

>> People take your phone call.

>> They take my phone call. Yeah, they they

How many of you would take the call from

John Travolta?

>> Well, there you go.

>> Uh so, um uh since we're in the business

world, I'll tell you that I was

promoting a movie with uh called

Swordfish and it was with

>> Great movie. Love that movie.

>> Oh, thank you. with Hugh Jackman and I

took my giant Boeing 707 to Australia.

wouldn't it be interesting to have

someone support my 707?

Uh, so I reached out to the chairman of

the board of Quantis and I said, I'd

love to have a drink with you and talk

to you about an idea, but the idea

wasn't really to make money from

Quantis. I loved everything about the

airlines. I said, but my big giant

airliner that used to belong to you is

just has this ordinary corporate paint

scheme on it, and I don't really care

for it very much. I would love for it to

have a Quantis

livery on it, a logo on it. It would

make me happy personally. Do you think

that if I gave you $50,000 or $100,000,

you would allow me to put your logo on

my plane? I was giving him money.

Uh-huh. And he said, "I think you have

this backwards, John.

>> Shouldn't you?"

>> You sound like Vinnie there for a

second.

>> He said, "Yes." He said, "Didn't

Shouldn't we be paying you to put our

logo on your I said, 'Well, if you want

I

said, but I

So,

>> but what did they pay you?

>> So, they um so he said

>> they want to know.

>> Well, I'm going to tell you,

>> okay,

>> you know what could I do for you? He

said, give me one month. This is the

chairman said, I'm going to come back

with an idea for you and our airline.

So, what I did was I planted the seed.

That's all I did was I planted the idea

of the seed. One month later, he came

back and he said, "Well, um, we've been

thinking about it. We would love to have

you with our airline. I've been with him

17 years now." He said, "But we we don't

know what to give you. So, our opening

offer is we'd like to give you a 747."

>> Oh, I'm sorry.

>> I said,

"That's ridiculous." Hey. Yeah, guys. A

little more, huh? Come on, that's

stupid.

Oh, man.

And I said, uh, well, uh, that's a

beautiful offer, but I don't know about

that one. I said, "What I what I'd

rather have is you just support this

plane that I'm already flying because

it's like $3 to5 million a year and I've

been doing it for 5 years and I could

continue to do it, but it would be

easier if you did it."

So he said, "Okay."

So I said, "What do you want me to do

for you?" He said, "Well, what if we you

went around the world because it was

right after September 11th?" He said,

"What if you promoted the airline

industry and and and made people feel

that it was safe to fly again?" I said,

"I love that purpose. That's like a

really big global purpose. I'd really

like uh to do that." So, uh, we painted

the plane in the Quantis scheme and I

went to 13 cities and 10 countries and

promoted it all over the world and it

turned out to be about hund00 million

worth of publicity for them. Wow.

>> And uh it was well worth the the

exchange.

Heat.

Heat.

Heat.

Heat.

Heat. Heat.

Heat. Heat.

Hello.

Hello.

I love it. How you doing, man?

>> Come on, man.

>> You look good, dude.

>> Who does your fashion? Who does my

fashion? Uh, well, this today, this is a

comfort look, but I got a stylist. Uh, I

can't take all the credibility for it.

Uh, I got a person that that goes out

and looks out for me, but I'm a stylish

guy. I can throw some stuff on. This is

me today. This is all me. This is my

outfit. I like that. I like that shirt.

That's like a little mock turtleneck. I

like that look. Yeah,

>> I like it.

>> I see what you're doing. You didn't go

full neck. You said I'm going to go a

little bit of neck. Still give you some

>> I had a thick neck. I had a thick neck.

>> You didn't cover up. You still want to

show a little neck. So you said I'm

going to give you half I'm going give

you a half cover up with my mock neck.

>> You might not know this. I I mentioned

it backstage, but you were the

inspiration behind me saying, "Hey, I

want to run my own deal."

>> Okay.

>> Because when you did your tour.

>> Okay. What what what inspired you to

like, hey, I don't want to just be the

comedian as funny as this guy is, right?

>> Thank you.

>> He's funny.

>> Thank you.

>> But what what what

triggered in you, Kevin, that said,

"Hey, I want to run my own show, my own

tour." Um, you know, when I I think the

the beauty of

what comedians do is understanding that

you can be in charge of your own

enterprise if you if you want to. You

know, it's a it's a job that you get out

of what you put into it. So, as many

shows as you want to do, you can. We did

170 172 dates on my last tour. We

probably did about a million two in

seats in total. Like actual seats. Um a

million two to a million five. Yeah. Cuz

you're going you got to think we were we

were in a position where we were doing

arenas. So uh 16,000 seat arena. Let's

say you do multiple shows. You're at

32,000.

You do two shows in that city.

>> Two shows. How how fat? Back to back

same day.

>> I do the same day. So let's say seven

and 10. That's 32,000 people for that

day. Same jokes.

>> Same jokes. Same show with different

personality, different energy, but you

got to set. So,

see, that's a joke right there. That's

one of the jokes. So excited. Thank you.

Uh, which they are. They are excited.

Thank you for that. Scared the [ __ ] out

of me, by the way. Uh,

but you know, you got, let's say,

through the course of a weekend, 30, 60,

90, you had 90,000. 90,000 people for a

weekend. So over the course of so many

you look and you add it you go wow you

do million 2 million five I probably did

100 plus million last tour 100 plus

million

>> you you can't make a 100 million you

can't do 100 million just telling jokes

you got to own the show

>> well you I'm at a point where the

business in touring is one that I

control so uh if I do a building I I

don't need to get fronted. I don't need

a promoter to basically ensure the

event. So, I take 95% of the door. And

in taking 95% of the door, I'm also my

own marketer. I'm my own team. My

friends that you look at as just regular

guys are now businessmen um that helped

me run the enterprise that I now have.

So that uh that ridiculous number that

you're looking at is one that we're

proud of because it's uh it's a

testament to the hard work and

dedication that they put into me and

that I put into the craft as well.

>> The average person sitting here like how

much

studying would they have to do to become

a professional at the Wall Street game?

>> Um it depends how active you guys would

want to be. If you want to um invest

your money over the long term, um you

can do short-term trading. Um some of

the biggest option players on earth, one

of them got interviewed by Becky Quick

yesterday, uh from our network, and that

is Warren Buffett. He is one of the

biggest option traders on earth, folks.

>> I didn't know that.

>> He sells puts. He sells that insurance.

Why? Because he owns Geico. He knows

that not everybody's going to die at the

same time. Not everybody is going to get

in a car accident at the same time. So

he get gets to collect that premium.

>> So So is that like a dividend?

>> Yep.

>> Uhhuh.

>> Just like a dividend. So

>> he's a cash flow like

>> Oh, he's a cash flow king. Like

>> he's the cash flow hoe.

>> The cash flow hoe.

>> The old man grandpa FLho.

>> Well, I mean, and you look at who else

are

>> he? He doesn't buy He does not invest in

a company that does not have cash flow.

Is that right? Do you know of any

company?

>> No.

>> You're exactly right. That's what Warren

Buffett wants. He wants the management

team and he wants that cash flow. Um,

and when you look, uh, Bill Gates is a

huge options trader and his family

trust. Uh, same thing with Michael Dell,

one of the biggest option trader.

Michael Dell used to sell puts on Dell

computer all the time.

>> So, a put is what?

>> A put is insurance. So, if if you if you

think your stock is going up and

somebody wants to buy insurance, it's

like, well, I don't think this stock's

going to die. Here you go. I'll sell you

those puts and so forth. But if to your

question, if somebody wants to learn,

how long would it take?

>> Two to three months. I mean, we have a

lot of online learning and stuff like

that.

>> I mean, you need to be studying every

day. Like you were doing two hours a

day.

>> And the rest of the day, you were still

doing that thing.

>> Yep. The rest of the day, I was a

runner, which meant

>> go run and get me this, John. Go run and

get me that, John. You know, that's what

runners do. I wasn't paid. I worked for

6 months for free, Grant, to get my foot

in the door. And then uh we eventually

moved up to where we employed hundreds

of people.

>> Wow. Wow. So So look, when I heard you

talk about your dad being here,

my dad died when I was 10. So the fact

that you can have your dad here today is

is like I I I'm almost I'm not envious,

but I'm like, "Ah, God, I wish I had

that." So uh well done that you have him

here. What's it like at 50 years old to

have a dad to consult? I mean, do you do

you talk to them? Do you ask him

questions?

>> I mean, the biggest Listen, I had no

control over who my parents were. I won

the parent lottery and um I still, you

know, ask my mom for advice all the

time. As a father,

I try to model what they taught me as a

as a husband. So, uh I'm super lucky.

And man, they're here today cuz of you.

I appreciate where where are they?

>> I have no idea. Somewhere. Hey, let's

bring dad out. Huh? Is dad back there?

Heat. Heat. Hey, you you guys you guys

out there, if you got a dad or a mom,

you know, you ought to pay attention to

them. I don't care what their

shortcomings are, their defects, dude.

Pay attention to them.

Yeah.

Yeah. I wanted to do that for you

because I can't do it for myself. So,

um, you talk about life resonates a lot.

>> What What does that mean?

>> Yeah. I don't believe in traditional

résumés. RSés in the traditional sense,

they're important, but I'm a big

believer in building your life resume.

And those are it's really a true

indication of your body of work. And

those are the moments that you remember.

And to me, that's the foundation of

business. You know, I don't think you

can click in on all cylinders unless

like you're, you know, at you can't

click at work unless all the foundations

are clicking. That's that's my belief.

And as an adult, it's really hard to

create newness.

We have to work really hard to create

newness. And I invest a lot of time

creating newness. Creating memories.

Memories for my friends, memories for my

family, and memories for me. Because the

only way that you really grow is

stepping into the unknown.

Heat.

Heat.

Heat.

Heat.

Heat. Heat.

Heat. Heat.

Heat. Heat. N.

Heat. Heat.

I want to thank you because after

hearing oh my god Cardone University one

of the um 100 ways to feel motivated

>> one of the things was face your fear

this is number one number to is do

something you thought you would never do

and it's meet him. Thank you very much

>> later.

It's got to be

>> Can I Can I tell you what she asked? She

She asked, "Could we sing my boo

together?"

>> She asked what?

>> It's a song that I have.

>> Yeah.

Should we do it?

>> Yeah.

>> Yeah.

>> Okay.

Let me see that mic.

I don't know. I don't know if the DJ has

my boo queued up by way by some way. I

think it would be really interesting and

and a really great mantra for all of us

to know that if you face your fears,

something can happen. Amazing. She faced

her fears,

came to the front.

I don't know how you got to the

bodyguards. I don't I don't know how you

got up here.

>> I'm short.

>> So, we're singing my boo.

>> Yes, we are.

>> Should we just sing a capella or we want

to wait for the music?

>> You want to do it acappella?

>> We can.

>> Okay.

>> There's always that one that will always

have your heart. You never seen it

coming cuz you're blinded from the

start. Know that you're that one for me.

It's clear for everyone to see. Oh,

baby.

>> I don't know about y'all, but I know

about us. And this the only way we know

how to rap. I don't know about y'all,

but I know about us. And this the only

way we do you remember girl I was the

one who gave you your first kiss cuz I

remember girl I was the one who said put

your lips like this even before all the

fame and people screaming your name.

Girl I was there and you were my baby.

When we were younger, you were mine.

>> But another brother's taking over, but

it's still in your eyes.

>> Even though we used to argue, it's all

right.

>> My boo.

>> Now, you know there's another.

>> All right.

Thank you.

>> You're welcome.

>> Ladies and gentlemen, Usher.

>> Like, you can't you do push-ups once a

week. Just eat cookies.

All right. Okay. Reasons you're not 10

to 10xit. Number one, executives and

leadership settled. Uh, number two,

wrong targets and time management.

Number three, hiring mistakes.

Dis disengagement by your staff.

Disengagement. Man, you got to reboot

these people. You got to recalibrate

people. You got to get people reexited.

Okay. Lack of success. Number five, lack

of su success. I don't have enough

success fast enough. I lose interest. No

followup. We don't follow up on targets.

You don't follow up with your people. No

close. You're not You're not at 10x

because you you you don't you don't

close deals.

You're not asking for the close. You're

not in a position to close. I'm just

telling you what's wrong with most

companies. All right. No training. How

many think training could get people dis

could get people engaged? The right

training. What would the right training

be by the way?

>> Well, I I don't I don't need a promotion

on me, but what it would have to be done

daily. How many agree with that? it like

you can't you do push-ups once a week,

just eat cookies.

You do push-ups every day, I don't care

who you are, it's going to change your

body. You do sit-ups every day, it's

going to change your body. Anything

done, anything worth doing is worth

doing every day if you're taking notes.

Okay, next to the training, anything

worth doing is worth doing every day.

>> What gave you the idea of Spanx? Let's

get that one out of the the way first.

Well,

>> we appreciate that, by the way.

>> Um, actually, you know, the sound bite

in the media for the last 18 years has

been Sarah cut the feet out of her panty

hose so she could wear white pants to a

party. And that is true.

But the real answer is that I actually

manifested this. I completely manifested

Spanx. And so I'll give you a little bit

of background before it. I graduated

from college. I was selling fax machines

doortodoor for seven years.

And while I was being kicked out of

buildings over and over again, people

would often rip up my business card

right in my face and say, "Didn't you

see the no soliciting sign?" I had one

particular day, seven years in that was

really bad

and I pulled off the side of the road

and I started crying and I thought,

"This is not my life." Like, how did

this happen? Call the director. I'm in

the wrong movie. Call the producer.

I got to rewrite the script. And I went

home that night into my apartment and I

wrote down on a piece of paper what I

was good at. And pretty much the only

thing in the good column was sales.

So I knew that I could sell and I knew

that I enjoyed selling. And when I

started asking myself, "What is it that

you like about sales, Sarah?" I liked

being able to provide something to

people that they needed or would improve

their life. Um, and so I wrote that down

on what I was good at. I wrote my

strengths and my weaknesses.

And once I saw that sales was something

that um, I was good at, I thought, you

know, I'm spending all day every day

selling somebody else's product, what if

I could sell my own? So, I wrote in my

journal that night, I'm going to invent

a product

that I can sell to millions of people

that will make them feel good.

And

I then asked the universe for a sign. I

said, "Okay, universe, give me the

idea." I didn't have one. And it was two

years later that I cut the feet out of

control top panty hose so that I could

solve my own my own.

Do you ever feel like your small

business should be growing faster than

it is? Do you ever get frustrated that

your team continues to make small

mistakes that cost you big money? If so,

they could be missing the skills and

information needed to help you propel

your business to the next level.

>> Everything that we've developed, we

were, you know, going handinand with the

Cardone U.

>> The first thing you need to do is sign

up for Cardone University today. Our

sales went from 16.5 million to $128

million.

>> We were able to see in our first 30 days

of using Cardone University a 22%

year-over-year

increase.

>> Selling that inventory takes skills and

the training program provides that.

>> Uh the team has gone from lackluster

sales to all believing that they are

solution providers.

>> We've experienced close to a 20%

increase in revenue. Everything I'm

learning on Cardone U I'm putting to

use. And I can tell you from years and

years of selling that this is a

practical and effective selling tool.

>> New York Times bestselling author Grant

Cardone is the number one sales expert

in business today and has made

accessible years of experience into a

comprehensive system that encapsulates a

series of proven techniques to increase

your sales, profits, and customer

satisfaction through an online platform

that is accessible 24 hours a day, 7

days a week. constantly updated with the

latest in tactical knowledge.

>> Our January over January this year, we

have seen a doubling in numbers.

>> Since uh training with Cardone U, we now

have a full-time salesperson.

>> This is our sixth week on the Cardone

University training program, and already

we're having great success.

>> We do the Cardone University on a daily

basis as a staff.

>> Not only was I the top selling in car

units, also in gross for the company,

but also in the top 25 in the Luther

Automotive Group. That would not have

been possible without the training from

the Cordone University.

>> So when I found out that Grants got a

university, we immediately hooked up. We

just had the best January that we've

ever had in the history of our store.

>> Started with the university about 3

years ago. We started at 15 millions. We

went to 21 million. Then we went to $31

million last year. And this year we

actually hitting $45 million and plus.

>> January we did $411,000. We implemented

Cardone U on February 1st, 23 days ago.

Today, we're at a whopping $1.2 million.

We've actually tripled our revenue in

less than 30 days. Learn at your own

pace with online support that goes

beyond help. Specialists that are ready

to help tailor an educational plan to

your specific industry. Take the step

onto a new level. Achieve the goals

you've set for yourself and surpass all

of your expectations. Go to Cardone

University and join those who have come

before you through the door of success.

Cardoneuniversity.com.

I'm just telling you, this is what I

wanted when I was a kid, man. Somebody

to step in and help. Somebody to tell

me, "Hey, what's the right thing to do?"

I don't want money to buy stuff. I want

money so that I'm not worried every

second of every day, right? So I can

give my kids what I think my kids

deserve. And most importantly, so I can

feel good about myself when I look at my

kids.

My father always gave me the following

valuable advice. Son, your name is your

most important asset. People can take

anything and everything away from you,

but they can't take away your name.

Unless people know who you are, no one

will pay attention to what you

represent. You must think in terms of

being everywhere, all at the same time,

omniresent. You have to attend and be

seen at events, write in the local

paper, and get connected to the players

in your community. Once involved, you

must then do everything possible to stay

active. Have people see you, read about

you, hear from you, and think about you.

Real success is measured by longevity.

Make Omnipresent your constant goal.

Your name, brand, and reputation are

your most valuable assets only if enough

people know of them and use them.

Money follows attention.

At the bottom,

the man, the myth, the legend, Mr. 10X

himself. He's our uncle Chi. Ladies and

gentlemen, give it up for Mr. Grant

Cardo.

>> You want the vitamin E, folks. Vitamin

equity. You need to start looking for

equity in business. What can I do to

promote myself? Who's got my money?

Who's my customer? Who can fund my

projects? Who can help me? Who can lift

me? It's time to leave the people that

you know and go meet some people you

don't know. The money that you want will

be in direct relationship to the people

that know who you are. People, man.

People. Who's got the deals? Who's got

the money? Who's got the debt? Who can

help me? If you know something, well,

repeat it.

Repeat it. You should make this a habit,

a discipline in your life. Cuz if you

don't have discipline, this planet will

deliver it to you.

Come up here, player. This is what it's

about right here. What What's your

business going to be?

>> Um, repairing phones.

>> How many of you want to help this guy

out with his new business venture? Okay.

>> Okay. You got a 100. There you go.

Here's 20. Here's $60. Yeah, there's 100

from Allen. There's a 100. Here's a 100.

Okay. Thank you. Okay. So, guys, like we

got this business started. If we can do

that with a 13-year-old, what can we do

with your business? Once we do that one

time, then I need to scale it. You're

like, "Ah, that's not real. Nobody's

going to give you $100." You just gave

the kid a hundred bucks for a business

that doesn't exist. Why? Cuz I got a big

stage. When you can get light on your

business, your business will explode.

You need attention. Money follows

attention. 10X is not about me. 10X is

about something much bigger than myself.

>> Dude, dude, my man. Godamn it, dude.

This guy, I love this guy. This guy's a

cop in New York City. Give him a big

hand, man. Brother, appreciate you, man.

What's up, brother?

>> Grant Cardone has made the biggest

difference in where I'm at today in

life. I'm a millionaire. It's because I

had Grant in the back of my ear when I

was starting all over again. And and

listening to his Grant Cardone, it has

made me what I am and I'm so grateful

for all that Grant Cardone is doing. You

know, I've been in business for 40 years

and then they talk about things that I

hadn't considered because I hadn't been

that far in my own career. This stuff

really makes sense.

>> This information is so valuable. No

matter what market you're in, you can

grow your business to that 10x. That's

where we're all trying to get and this

is the best place to be.

>> I have a a couple of big takeaways from

a boot camp. The first one is the people

that you will meet and the other one is

the people that he brings on board like

Brandon Dawson or the president of sales

Jared Glant. They bring something

different to the table and they play on

different.

We're spending money on YouTube ads and

Facebook ads and I feel we're just going

way too conservatively. We make 63% of

our money back on day one. What would

your advice be to start scaling this up

and just getting more aggressive?

>> What's the ad ad spend strategy?

>> It's a great question by the way. Okay.

So, what I would do is I would start

looking at spending some time on who's

who's playing in your park that causes

you to be conservative.

Who do you work with, live with, hang

with that's causing you to put a break

when you accelerate?

This is a huge issue. Okay, this is a

mental issue. Totally mental. Totally

about who's playing in your park, in

your business park. Who's telling you,

oh, by the way, it could be somebody you

sleep with, could be it could be the

information your kids are bringing from

school. It could be your mom and dad. It

could be all those. It could be the

paper you're reading, the Instagram

you're watching, the Facebook you're

looking at. It could be all that. You

know, you get advice from me and you and

you go flip over to Dave Ramsey, you're

going to see this conflict like, "Okay,

Grant's using debt. Dave's not. Who's

right?"

So, pick somebody and go deep with that

person.

When if you're going to pick a mentor,

one of the biggest questions I get is

who like how do I pick a mentor? You

already you got to get rid of mentors.

You guys already have too many. Y'all

listen to everybody.

An open mind is not always a good thing.

When when a parachute when a parachute

opens like this, we're good. A wide open

mind means this. I take information from

anybody and everybody. What you want to

do is like this. Like you want to run

the race with blinders on. Get your

data. If I have a wrong piece of data

that I'm stable on, I'm probably going

to be more effective than a right piece

of data that I'm unsure about. You guys

know John as John, but you also this guy

is a master negotiator and a business

deal maker. Nobody knows that about you.

>> Yeah, probably not.

>> So, so, so talk about Well, you guys

don't know it because you don't see it

on TV. This guy is a master and he

handle he told me behind the scenes.

Grant I handle all those deals myself.

Tell them about the qu how you made

those deals happen. Well, you know this,

of course, you have to u look at the

perspective of I've already arrived at

where the world knows who I am. So

therefore, if I make a phone call uh to

make a meeting with a with a cob or a

CEO, I will most likely get that

opportunity to pitch.

>> People take your phone call.

>> They take my phone call. They they

>> How many of you would take the call from

John Travolta?

>> Oh, there you go.

Uh so um uh since we're in the business

world, I'll tell you that I was

promoting a movie with uh called

Swordfish and it was with

>> Great movie. Love that movie.

>> Thank you. with Hugh Jackman and I took

my giant Boeing 707 to Australia.

Wouldn't it be interesting to have

someone support my 707?

Uh, so I reached out to the chairman of

the board of Quantis and I said, "I'd

love to have a drink with you and talk

to you about an idea, but the idea

wasn't really to make money from

Quantis. I loved everything about the

airlines." I said, "But my big giant

airliner that used to belong to you is

just has this ordinary corporate paint

scheme on it, and I don't really care

for it very much. I would love for it to

have a Quantis

livery on it, a logo on it. It would

make me happy personally. Do you think

that if I gave you $50,000 or $100,000,

you would allow me to put your logo on

my plane? I was giving him money.

Uh-huh. And he said, "I think you have

this backwards, John.

>> Shouldn't you?"

>> You sound like Vinnie there for a

second.

>> He said, "Yes." He said, "Didn't

Shouldn't we be paying you to put our

logo on your I said, "Well, if you want,

I

said, "But I

so

>> but what did they pay you?"

>> So they um so he said

>> they want to know.

>> Well, I'm going to tell you,

>> okay?

>> You know what could I do for you? He

said, "Give me one month." This is the

chairman said, "I'm going to come back

with an idea for you and our airline."

So, what I did was I planted the seed.

That's all I did was I planted the idea,

the seed. One month later, he came back

and he said, "Well, um, we've been

thinking about it. We would love to have

you with our airline." I've been with

him 17 years now. He said, "But we we

don't know what to give you, so our

opening offer is we'd like to give you a

747."

Oh, I'm sorry. I said,

"That's ridiculous." Hey, hey, guys. A

little more, huh? Come on. That's

stupid.

Oh, man.

And I said, "Uh, well, uh, that's a

beautiful offer, but I don't know about

that one." I said, "What I what I'd

rather have is you just support this

plane that I'm already flying because

it's like $3 to $5 million a year, and

I've been doing it for 5 years, and I

could continue to do it, but it would be

easier if you did it."

So he said, "Okay."

So I said, "What do you want me to do

for you?" He said, "Well, what if we you

went around the world?" Because it was

right after September 11th. He said,

"What if you promoted the airline

industry and and and made people feel

that it was safe to fly again?" I said,

"I love that purpose. That's like a

really big global purpose. I'd really

like uh to do that." So, uh, we painted

the plane in the Quantis scheme and I

went to 13 cities and 10 countries and

promoted it all over the world and it

turned out to be about $100 million

worth of publicity for them

>> and u it was well worth the the

exchange.

Heat.

Heat.

Heat.

Heat.

Yeah.

Heat.

Heat. Heat.

Hello.

Hello.

I love it. How you doing, man?

>> Come on, man.

>> You look good, dude.

Who does your fashion? Who does my

fashion? Uh, well, this today, this is a

comfort look, but I got a stylist. Uh, I

can't take all the credibility for it.

Uh, I got a person that that goes out

and looks out for me, but I'm a stylish

guy. I can throw some stuff on. This is

me today. This is all me. This is my

outfit. I like that. I like that shirt.

That's like a little mock turtleneck. I

like that look.

>> Yeah.

>> I like it. I see what you're doing. You

didn't go full neck. You said I'm going

to go a little bit of neck. Still give

you some.

>> I had a thick neck. I had a thick neck

when I was growing up. You still want to

show a little neck. So you said I'm

going to give you half. I'm going give

you a half cover up with my mock neck.

>> You might not know this. I I mentioned

it backstage, but you are the

inspiration behind me saying, "Hey, I

want to run my own deal."

>> Okay.

>> Because when you did your tour,

>> Okay.

>> What What What inspired you to like,

"Hey, I don't want to just be the

comedian as funny as this guy is."

Right.

>> Thank you.

>> He's funny.

>> Thank you. But what what what what

triggered in you, Kevin, that said,

"Hey, I want to run my own show, my own

tour."

>> Um, you know, when I I think the the

beauty of

what comedians do is understanding that

you can be in charge of your own

enterprise if you if you want to. You

know, it's a it's a job that you get out

of what you put into it. So, as many

shows as you want to do, you can. We did

170

172 dates on my last tour. We probably

did about a million two in seats in

total, like actual seats. Um, a million

two to a million five. Yeah, cuz you're

going you got to think we were we were

in a position where we were doing

arenas. So, uh, 16,000 seat arena. Let's

say you do multiple shows. You're at

32,000.

You do two shows in that city.

>> Two shows. How how fast?

>> Great to have you guys here. Let's go to

Hakee. So Grant, we went from 300K to

1.5 million with Cardone University. Did

1.5 million in our first year. So thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. and

you 10x my uh roofing company from

750,000 a year and I'm tracking 7.5 this

year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business. Before

Grant, we were only doing maybe about

$100,000 a year. After Grant, we will

hit3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year, and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us? We're over a million

dollars from scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year, and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months? It's 15 million in revenue

business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit three million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee. So, Grant, we went from 300K to

1.5 million with Cardone University. Did

1.5 million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant Codone.

Thank you for spending the time with us.

We love you. Thank you for being an

amazing mentor.

>> Great.

>> Back to back.

>> So, we do the same day. So, let's say

seven and 10. That's 32,000 people for

that day.

>> Same jokes.

>> Same jokes. Same show with different

personality, different energy, but you

got a set. So,

see that's a joke right there. That's

one of the jokes. So excited. Thank you.

Uh, which they are. They are excited.

Thank you for that. Scared the [ __ ] out

of me, by the way. Uh,

but you know, you got, let's say through

the course of a weekend, 30, 60, 90, you

had 90,000. 90,000 people for a weekend.

So over the course of so many, you look

and you add it, you go, "Wow." You do

million, two, million, five. I probably

did

100 plus million on last tour. 100 plus

million.

>> You You can't make a 100 million. You

can't do a 100 million just telling

jokes. You got to own the show.

>> Well, you I'm at a point where the

business in touring is one that I

control. So, uh if I do a building, I

don't need to get fronted. I don't need

a promoter to basically ensure the

event. So, I take 95% of the door. and

and taking 95% of the door. I'm also my

own marketer. I'm my own team. My

friends that you look at as just regular

guys are now businessmen um that helped

me run the enterprise that I now have.

So that uh that ridiculous number that

you're looking at is one that we're

proud of because it's uh it's a

testament to the hard work and

dedication that they put into me and

that I put into the craft as well.

the average person sitting here like how

much

studying would they have to do to become

a professional at the Wall Street game.

Um it depends how active you guys would

want to be if you want to um invest your

money over the long term. Um you can do

short-term trading. Um some of the

biggest option players on earth. One of

them got interviewed by Becky Quick

yesterday uh from our network and that

is Warren Buffett. He is one of the

biggest option traders on earth, folks.

>> I didn't know that.

>> He sells puts. He sells that insurance.

Why? Because he owns Geico. He knows

that not everybody's going to die at the

same time. Not everybody is going to get

in a car accident at the same time. So

he get gets to collect that premium.

>> So So is that like a dividend?

>> Yep.

>> Uhhuh.

>> Just like a dividend. So

>> he's a cash flow like

>> Oh, he's a cash flow king. Like

>> he's the cash flow hoe.

>> The cash flow hoe. the old man, Grandpa

Flho.

>> Oh, I mean, and you look at who else are

>> he he doesn't buy he does not invest in

a company that does not have cash flow.

Is that right? Do you know of any

company?

>> No.

>> You're exactly right. That's what Warren

Buffett wants. He wants the management

team and he wants that cash flow. Um,

and when you look, uh, Bill Gates is a

huge options trader and his family

trust. Uh, same thing with Michael Dell,

one of the biggest option trader.

Michael Dell used to sell puts on Dell

computer all the time.

>> So, a put is what? A put is insurance.

So if if you if you think your stock is

going up and somebody wants to buy

insurance, it's like, well, I don't

think this stock's going to die. Here

you go. I'll sell you those puts and so

forth. But if to your question, if

somebody wants to learn, how long would

it take?

>> Two to three months. I mean, we have a

lot of online learning and stuff like

that.

>> I mean, you need to be studying every

day. Like you were doing two hours a

day.

>> And the rest of the day, you were still

doing that thing.

>> Yep. The rest of the day I was a runner,

which meant go run and get me this,

John. Go run and get me that, John. You

know, that's what runners do. I wasn't

paid. I worked for six months for free,

Grant, to get my foot in the door and

then uh we eventually moved up to where

we employed hundreds of people.

>> Wow.

>> Wow.

>> So, so look, when I heard you talk about

your dad being here,

my dad died when I was 10. So, the fact

that you can have your dad here today is

is like I I I'm almost I'm not envious,

but I'm like, "Ah, God, I wish I had

that." So, uh well done that you have

him here. What's it like at 50 years old

to have a dad to consult? I mean, do you

do you talk to him? Do you ask him

questions?

>> I mean, the biggest Listen, I had no

control over who my parents were. I won

the parent lottery and um I still, you

know, ask my mom for advice all the

time. As a father,

I try to model what they taught me as a

as a husband. So, uh I'm super lucky.

And man, they're here today cuz of you.

I appreciate

>> where where are they?

>> I have no idea. Somewhere.

>> Hey, let's bring dad out. Huh? Is dad

back there?

Hey, you you guys you guys out there.

>> Have you guys here? Let's go to Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee. So Grant, we went from 300K to

1.5 million with Cardone University. Did

1.5 million in our first year. So thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10x my uh roofing company from 750,000 a

year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business. Before

Grant, we were only doing maybe about

$100,000 a year. After Grant, we will

hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year, and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us? We're over a million

dollars from scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee.

>> So, Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year, and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months? It's 15 million in revenue

business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch.

>> Team, let's give it up for Grant

Cardone. Thank you for spending the time

with us. We love you. Thank you for

being an amazing mentor.

>> Great to have you guys here. Let's go to

Hakee. So, Grant, we went from 300K to

1.5 million with Cardone University. Did

1.5 million in our first year. So, thank

you, Grant.

>> Hey, congratulations on your success.

>> I just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> Guys, welcome to your 10X business live

training. This is going to be fantastic

day today. And I look forward to

spending time with you to help you

figure out how to take your business

and grow that thing from whatever it's

doing right now. Let's say it's doing

250. We're going to go to 2 and a half

million 10x. We're going to take 2

million. We're going to go 10x that to

20 million. I'm going to show you the

exact steps I would use in your business

regardless of what your business is in.

Okay? Okay. And it could be in anything.

In fact, this would be a good place for

you guys to put in the chat. What is

your business today? Just throw it in

the chat. What's your business? If

you're a veterinarian, what's your

business? And the revenue of that

business. Okay? Throw that. If you're

life insurance, Michael, what revenue,

gross revenue do you do? A realer,

what's your gross revenue? Just add the

revenue to your business. Everybody can

see what you're doing. Life insurance,

you're doing 110. 110K. Good. My goal is

to get you to $1.1 million this year

with the 10X revenue system. Okay. Uh we

got a chiropractor in the room. I need a

number, guys. Got to have a number,

Darl. If you don't know your numbers,

then you're always going to be in

wonder.

That's right, man. You know what I say,

man. If you want if you want to make

more money, somebody's got to sell

something.

Okay, let's see what we have here. And

man, that the the YouTube side is hard

for me to read because it's on a white

background. We got photography at 200

grand a year. So, my goal for you is two

million. Now, if I give you a goal

that's too big for you, you should

probably just drop out now. I don't want

you to drop out, but if it's too big,

like we're going to do big think today.

Big think, big goals, big targets, big

money. Let's get out of this grind at

the little lower levels. Oh, wow.

They're gonna they're going to switch

that up for me, huh? um and uh get you

guys rocking. Real estate broker owner.

Perfect. 300 grand. Let's take you to

three million this year. You know that's

possible. Uh workforce training center

doing 800 grand a year. This is uh Mr.

Greg. Um let's go to 8 million. Okay. We

got Dan A. $75,000 a real estate agent.

I know plenty of real estate agents.

Jared, you know some real estate agents

making threequarters of a million.

>> A lot of them.

>> I know a bunch. I know three of them

that were making millions and just ended

up in prison for 15 years unfortunately.

Bad bad bad side story, but uh turned

out poorly. I just started my courier

business project. 50 grand. Good. First

target's 500. We got a powersport lead

generation doing $18 million a year. A

big hand for everybody. We got an $18

million player in the house. Next target

$180 million. Now that is radical crazy.

It's insane. And by the way, it's

probably impossible,

but it costs nothing to drink. Okay, so

let's say we got a guy making $18

million a year and he get he comes he

comes gets some coaching with me. Uh

Alex Hermosi, what was Alex making when

he came and visited us? Couple million

bucks a year.

>> Yeah.

>> Highly talented guy. Had a lot of

success. Doing super well. Him and his

wife came in here, paid a h 100red grand

to do some some private coaching with

me. Uh they left here. I think he's sold

20 million books in the last couple

years. His company exploded. I gave him

five things I'm going to give you today,

by the way. He put them in place. He did

not fight me on this, and he blew his

company up. So, I'm going to show this

gentleman right here how to take this

$18 million he's doing now, and how to

target $180 million. Now, let me just

give you a what's it called? A dis full

disclosure.

And there's another word I'm supposed to

use.

>> Disclaimer. That's the disclaimer. The

big D.

You're not going to hit it. Okay. By the

way, if you stay with your $18 million

target, you're going to come up short on

that, too. Just Just so you know, most

people that set targets end up short of

their target. The entire most of planet

earth has a target to pay their bills,

uh pay their electric bill, take care of

their kids, take care of their house,

and they're coming up just a little

short all the time with never enough for

the rest of their life, which is the

enjoyment, the travel, the vacations,

the retirement account, the kids, the

legacy, passing something on, etc. So,

you're going to come up short. I don't

care if I come up short, but I do care

if I start short, right? I don't want to

start short. I grew up in Lake Charles,

Louisiana, raised by a single mom, only

5'8. I'm never going to be 6'2. Dude,

that's the only place I need to be short

in my life is whatever God gave me

physically. The rest is up to me. I can

get as tall as I want with my finances,

my dreams, my real estate, my business,

my next business, how many businesses I

could have, my free time, my boat,

whatever. You can grow the rest of it.

You cannot grow your physical body much

more than whatever God gave you. your

dreams, you can grow to whatever you

want to. Now, the fact that this guy's

going to dream, what was his business

that was doing 18 million?

>> Uh, Powersports lead gen.

>> Powersports lead gen. Okay, he's already

got some traffic coming in. Let's say

your numbers $1 million. The target's

going to be $10 million. Okay, we're

going to come up short. Disclaimer,

you're not going to hit it. And even if

you did, because you're not going to go

from 18 to 180 like you're not going to

magically go from 1 million to 10

million, right? Everybody knows that.

We're gonna gradually move up. Okay. And

as you go from one million, Alex

Hermoszi came out of here. They put

something in place. Bang. They had a big

lift and immediately he's like, "Oh,

wait. I set a target too low." Because

he could see the acceleration

of the formula and the strategies and

what we call 10x business

system, a revenue system for generating

revenue, for exploding your top line.

Now, if you're out of work right now,

your job is to get a job. Your job is to

get a job. I would go from no money,

somebody gives me 60 grand a year, I had

a 60,000% increase by simply doing one

thing. What's the next thing I need to

do? So, we're going to simplify this

whole thing. This is not complicated, by

the way. What I'm going to share with

you today

is simple. And I'm going to tell you

something for all of you complicated

people out there. If it's not simple,

I'll take simple over complicated any

day of the week because it's going to

get results faster. I don't know if it

gets results longer, but it certainly

gets results faster.

Uh whether we whether we have to put in

some more complex tools later to control

that growth is another thing. But what

we want to do is keep it simple because

if you understand it, that's cool. But

there's an old saying, I forget who said

this, maybe you guys can look it up. If

you can't explain it to a third grader,

you don't understand it. Okay? Or it's

simply too complicated.

And most of the people you're going to

be hiring, let's keep it real, are third

graders. Most of the people you're

advertising to

are third graders, okay? They're

comprehending and responding to very

simple things. Okay? Uh, has there ever

been a movie that you've seen, maybe a

movie or TV series, you saw it and

you're like, "Man, this thing's hard to

follow." It's good, the casting's good,

the actors are good, the writing's good,

but man, it's so com complicated how to

follow it, right? It literally takes a

lot of energy to be a viewer. I want

something easy to watch, easy to

consume, easy to catch on, and easy for

other people to enjoy with me. All

right? Same thing with your marketing,

same thing with your sales, same thing

with your business, same thing with the

name of your company. Let's keep it

simple. Okay? So, look, this is what I

want to do today. My goal for you today

in our 10X revenue system, I'm going to

spend about 90 minutes today.

Uh maybe maybe two hours. What do you

think, Jared?

>> Put me over put me over over under. What

you

>> My guess would be over two hours.

>> Okay. So, Jared Glant right here.

Jared's been with me how long, Jared?

>> 16 years this year.

>> Yeah. So, we do how many webinars,

trainings, free trainings have we done?

>> Probably 500, maybe more.

>> Okay. A bunch.

>> We've done a lot of them. Yeah.

>> Okay. We've done a lot of them. Okay.

And and and so when we do these,

just so as everybody joins us today, um

20 How many people registered for this?

>> 18,000.

>> 18,000 people registered for this free

training. We do one of these. I do one

on on this. I'll do one on real estate.

I'll do one on health. I'll do one on

wealth. uh uh I interview people. We we

the reason we do this is to build an

audience just so you guys know it. Okay?

And the reason I build an audience is

not to sell something to it. The reason

I build an audience is because I want to

help people. First reason we we the

first goal and the first goal of your

business when you set up a business, you

set up a hamburger stand, your your

business should be like I want to help

people get the hamburger they want to

eat. The fact that they're going to

exchange money with you, it just means

that you're a business now. and how many

hamburgers you sell and what profit

margin determines how successful of a

business you are. And then if you could

do this in different locations around

the planet or around the your city and

then the state and then the country and

then the world, uh you could become a

McDonald's. All right? And offer a lot

of jobs, by the way. Help. Offer a lot

of hamburgers. Help. Okay. Um

particularly when the hamburgers are

good and you helped a lot of people get

jobs. You helped a lot of people get

hamburgers easily. Uh you fed a lot of

people probably cheaper than they could

make a hamburger themselves. And then

lastly, you helped this the local

economy, the streets, the traffic, the

community, the state, the country. So

the first thing we do here, we reach

about what will we reach this year?

Where's my my social media team? How

many people will we reach today?

>> Yeah, we'll have

>> this this year

>> hundreds of millions. We'll get a couple

billion views on our content. Okay,

we'll get a billion views on the

content. Somebody watched it.

I get paid zero for that. But I I think

the help is actually

a payment,

okay? Because it gives it makes me feel

good, okay? There there's nothing more

valuable than self-esteem. There's no

product on planet Earth

that you can buy that improves your

self-esteem. You improve your

self-esteem, you're going to sell more

products and services. So my first goal,

I'm just telling you what I'm doing

here, D. I don't know what you're doing

here. I know what I'm doing here. Okay.

So, I'm here to help you. I got a big

team. I got two, four, six, eight, 10,

12, 14 people in this room with me.

There's 15 of us here to help you, to

serve you, to to benefit you. You take

whatever you want out of this. Use it,

lose it, throw it away, disagree with

it, agree with it, or make a billion

dollars with it. Okay? We just want to

help you. I want nothing for that help.

Okay? I get plenty back from it when I

get your feedback. Okay, you guys that

are dreamers out there, you got that

that helps me dream. Okay, so the first

thing we want to do is help. Now, out of

this billion people that we reach this

year, these are our numbers and I'm

going to be sharing a number of tools

and systems that we use that you can

use. I'm going to show you one here in a

second that we have as a target

calculator. Okay, it's phenomenal.

I'm I'm telling you our little playbook.

We go out and just outflow to a billion

people. Now, out of that billion people,

about 150,000 people buy a product from

me a year. They monetize.

That's not the only number. This is for

our education company. About 15 thou uh

how many for how many will go to

Brandon?

>> Uh probably 7,000.

>> 7,000 people will end up allowing us to

consult their business.

This is the last year. Just give me our

breakdown. billion people I reach

podcast, audio. I just put an Instagram

up with me working out in the gym and it

says my favorite amino acid of my

favorite peptide. How many views does

that have right now? It had 38,000 after

like 20 minutes. Okay, that's free.

>> 90,000 people just saw this thing I did

about my favorite peptide. Okay, you'll

never guess what it is. It is the only

peptide, by the way, that is guaranteed

to make you stronger, leaner, build

muscle, confidence, and self-esteem. And

it's absolutely free. And it's the

oldest peptide that has ever existed on

planet Earth.

>> Discipline.

>> No.

>> Okay. 150,000 people gave me money for

education. Okay. They bought a program

from us on real estate, wealth, work,

sales, marketing. Um, they bought a

product from me. Okay. Tiny tiny tiny

percentage. Now, you guys should be

taking notes right now. You should have

a legal pad right now. My team should

have notes. Anything that's out, let's

take some notes today and figure out

what can we fix. Jared doesn't have to

tell you what to fix. You saw it. You

could see it. Boom. We need to fix it.

Okay. You guys that are watching right

now, take notes. Okay. Notice I'm going

to give you my playbook, but you're

going to forget it if you don't write it

down. Sharp pencil is better than a long

memory. Okay. 150,000 people buy

education from me. 7,000 people pay us a

bunch of money. By the way, this is 40

grand. 200 grand, 400 grand, a million

dollars to consult inside their company.

Okay, that that company's in Arizona.

There's another 300,000 people

that bought a health supplement from me

last year. Or we did their blood, we did

we gave them peptides, uh, TRT, HGH,

uh, supplements, genetic tests,

>> IVs,

>> IVs.

>> Okay. IVs, blood tests, etc. Okay,

there's another 20,000. By the way, this

is that that that that became investors

with me in a company. How many how many

people have given us money at the the

foundation? How many different

contributions?

>> I need that number. Okay.

>> Yeah.

>> Uh we've raised how much money have we

raised in the foundation?

>> Last year was 10 million.

>> Okay. We raised $10 million from this

same audience, by the way, for the Grant

Cardone Foundation that helps kids that

don't have dads like when I grew up.

Okay. Now, what I'm what am I doing

here? I'm giving you my playbook. Why am

I here today? I'm here to help you. Out

of that help, some of you will decide to

do other stuff with us. You most of you

will never do anything with me, but

watch. You'll watch, you'll learn,

you'll use it. You'll lose it because

let's face it, most of what we collect

every day, we lose. Okay? Okay, we

collect a piece of data. A year goes by,

two years goes by, 10 years goes by, and

I forget it. I don't use it anymore.

Okay? You'll use the data, you'll lose

the data. For those of you that are

serious, you came with some kind of

intention. Okay? Hey, I want to grow my

business. This is what I'm here to help

you do today. I want to help you grow

your business. Okay? You giving money to

me is not important to me today. What

what I want to do is get you to be a

winner in business. And then later, a

week from now, two weeks from now, three

months from now, three years from now,

you're like, "Hey, dude. I that that

you're going to see me on the streets,

and you're going to be like, "Hey, that

thing you did that that day, that

weekend, I forget when it was that

really helped me grow my business."

Okay? So, I'm here to help you grow your

business. Now, what I need from you

right now,

okay, is I need your intention. You're

going to post this in the chat, by the

way. You're going to make it public.

Now, the reason I'm telling you to do

this is because if nobody intention,

right?

If nobody else knows your intention and

it's a secret or nobody else knows your

goals and it's a secret or nobody else

knows your name and it's a secret or

nobody knows your business and the

secrets, guess what? Your business is

going to fail because nobody else knows

what you're up to. Okay? You need to

make this public. I want the public to

know where I'm going. I found this girl

that I wanted to get with. I made the

public know, hey, that chick, I want to

be with that chick. I like that chick.

Do you know that chick? That chick's

going to be my wife. I told her friends.

I told my church. I told the community

and every And I told her, "My intention

is to hook up with you." Okay, she's now

my wife after 22 years. We have two

beautiful children. Intention had to get

stated. It was made public. Okay. I want

to write a book. I'm going to write a

book. And more importantly than writing

a book, I'm going to sell 1 million

copies of the book. My intention needs

to be made public. I'm giving you the

playbook right now, folks. This is

simple. It's not complicated. And I

guarantee you it'll work for you. Okay.

So, now what I need you to put is not

the word intention.

Okay, dude. What is the intention, Bill?

Okay, Tasha,

Matt, put your intention. What do you

want to get out of today? Okay. And make

it public. So my VIP room over here,

what exactly do you guys want to

accomplish? It could be one thing, two

things, three things, five things. The

simplest thing to do though is to

convert it to a number. Okay? Why?

Because we can we can actually measure

to a number. Okay? I cannot measure to

an idea. Okay? I want to be a good

person. Okay? I can't measure that.

Okay? What would it what would it mean

if I became a more valuable person in

society? What would that mean other than

I'm just a good person? I want to be

able to measure it. Okay, so let me give

you some feedback on some of these.

Michael wants a million dollars in gross

revenue. That is a specific intention

that we can measure. That's what we're

looking for here. Uh you Ursula wants to

make $100,000 first year of investment.

Great. That's a specific intention,

goal, target that we can measure. uh

grow my business by 50 million. Perfect.

That's what I'm looking for. Throw those

in the chat. Make them public. We got a

big audience here. Uh we got a 28,000

people registered for this.

>> 18.

>> How many?

>> 18.

>> 18,000. Wow. We came up short this time,

huh? We normally have like 50,000

people.

>> Advertising failed. It does, by the way.

Now, we don't know what advertising

paid. Was it the paid the organic

combination? Confusing message. Okay.

But look, 18,000 people said, "I want to

spend an hour and a half with Grant

today and figure out how to what's the

name of this

>> 10X business live training.

>> How to 10x my revenue."

>> Okay. And that's what we're going to do.

We're going to show you how to 10x your

revenue.

All right. So, as I wait for the

intentions here, here's a here's a big

one. Gonzo wants to do a $100 million

and create generational wealth. That's

what I want. Everybody take a moment.

What do you want to accomplish today?

Now, if you just want to learn stuff,

cool. But not really that cool.

Because if all you want to do is learn

something, okay, guess what? You're

going to be in student mode

the whole time. What I want to do is I

don't want you to be a student. I want

you to take a piece of data like Alex

Hermoszi did. Can you guys post Alex and

his wife being here? The the image would

be nice.

>> Okay.

>> It's the third time I brought him up.

Okay.

They came in here and exploded their

business. Okay. Now, why is that

important? Because I've coached a lot of

people. I've coached very few people

that left here and was as successful as

Alex Harosi.

>> I was just coaching a guy yesterday. He

came in here.

>> Um, John, huh?

>> John Eubank.

>> John Eubank. John Eubank is in cyber

security. He consults the federal

government. He was making no money a

year and a half ago.

You probably have a video clip of him

yesterday from yesterday. Did y'all pull

that?

>> Yeah, it was in the It's in the It's in

the other video.

>> Okay. And John Eubank this year will do

$250 million of government contracts.

Okay. He'll probably he'll probably net

30% of that 250.

Super super connected guy. And he did

all this in 20 months. Zero to 250

million. Made $15 million year one.

Okay. So when I tell you this is working

folks, it's working for people that do

books, that do coaching, that do HVAC,

that do roofing, that do uh solar,

veterinarians, chiropractors, dentist,

uh government contracts, military,

cyber. What am I not doing? Consulting.

Uh what have I what have I missed? What

industries have I missed here? It'd be

it'd be great to have an entire list of

every industry that we service

>> so that when I go over this list, it

covers almost everybody in the room.

>> Real estate, real estate investors. I

left off one of our biggest list. Okay.

Education, coaching, astrology. I don't

know if we've helped any astrologers,

>> but it would be the same thing.

>> I think we have, actually.

>> Okay,

>> we have.

>> Uh, okay. We got real estate people

here. We got astrological Sailor. Oh, I

know for sure I've helped Mike Sailor.

Mike Sailor raised a billion eight this

week. 1.8 billion this week. Okay, good.

Okay, so what we're going to do, this is

what I'm going to give you here in the

next 90 minutes. All right, number one,

I'm going to show you simple ways to

grow your business. Very simple ways.

>> It says Albert Einstein said, "If you

can't explain it simply, you don't

understand it well enough yourself."

Exactly. Okay.

Simple ways to build a milliondoll

business. Okay. Now, if you already have

a million-doll business, my goal is to

help you build a $10 million business

because growing a million-dollar

business is different than growing a a

$10 million business. Number two,

generate

does it say ultimate?

>> Unlimited.

>> Unlimited.

How many of you'd like to have unlimited

leads

for free?

How many of you'd like to have unlimited

endless? Give me a thumbs up if you want

unlimited.

>> Infinite.

>> It's really small.

>> You're like, "Well, you can't do

infinite." Yeah, you can. You can do

infinite amounts of leads. You

understand? There's eight billion people

on planet Earth.

>> There's more than 8 billion purchases.

>> They're both really small.

>> Okay. So, I want to generate unlimited

leads for free. Number three.

>> No, no, no. The one on the left. The one

on the left is the one that

>> he's currently viewing.

>> Yes.

>> I want to add revenue. Okay. Really,

what this should say is I want to

multiply. I don't want to add I want to

multiply your revenue by factors.

I don't want to do incremental ads.

Okay. Again, these would be, you know,

these these notes typically, guys, would

be

>> Yeah, they would be boom, one piece

right in the middle. Okay, just for the

future. Number four, uh, we want to

increase your sales conversions by 900%.

They don't even need to see the list.

They probably don't, right? They don't

have to. That that'd be a solution to

it. Okay. I want to increase your

conversions. See, this is the way it

would be, guys.

900%. in the middle of the page. I want

to take a conversion that you're having.

Let's say you're converting 20% of your

leads and I want to I'm going to show

you a trick today, a little hack where

the guy calls the plumbing store or he

calls the Kawasaki store or he calls the

car dealership or he calls the dentist

for a teeth cleaning or he calls the

chiropractor or the veterinarian. These

are all calls. They're happening every

day. They call for tree removal. Okay?

They call for tree trimming. They call

for landscaping. They call for a

plumber. and we're going to convert.

We're going to take the number that

you're converting now to an appointment

today and we're going to increase that

multiple. I'm going to show you a hack

that'll increase the multiple by 900%.

Okay, number five. Or look, if I just do

those f things, it'd be unbelievable.

Then I'm going to show you another

little hack today, Jared. This is what

it would look like.

>> I'm tracking.

>> It would increase your margins

by 50%. one thing that you could do

without even making another sale that

would that would increase your margins

by 50%. Okay, we do it all the time

here, by the way. Every time we want to

increase our profits, what I do is I go

to this one thing. You just got to stick

around. Stick and stay. My mom used to

say stick and stay

>> is bound to pay

>> is bound to pay. Okay. All right. Okay.

Now, how I started, just so you guys

know, I just want to backtrack a second

because I know a lot of you think that

I've always been successful. That's not

true. I've not always been successful.

And by the way, I'm just getting

started. So don't don't think that you

might look at me today and say, "Bob,

man, you're doing great." Okay? I maybe

I'm doing better, but I'm not doing like

I can do better. I had a guy in here

yesterday. The company's worth over a

trillion dollars

and and they they they own 280,000

apartments. Okay. How how do I up my

game? We have 15,000 apartments.

I talk to people that have 280,000

apartments. Okay, first thing I asked

him is, "What do I need? What do I need

to be doing? What do I need to do?

I'm sorry." I asked him, "You're here.

I'm here. What would you do if you were

me?"

He says, "I would do this, this, and

this." Okay. To get to here. He's like,

"But you don't have to become us. You

could just get to here and we would buy

you or we would partner with you or hey,

we would fund to help you get bigger

like us.

You got to meet people that have more

than you, that have accomplished more

than you, that have done more than you.

And if you're taking notes, when you

reach for a coach, look for somebody

that's done more than you, knows more

than you, has experienced more than you,

and is still in the game. Because if

they're not still in the game, folks,

they're telling you about something that

worked a decade ago. You want somebody

still in the game. This guy's presently

in the game today

>> and he can help me pull up. Okay. All

right. So, how I started, let me tell

you how I started. I started in Lake

Charles, Louisiana, raised by a single

mom. Uh, dude, I I I didn't have any

money. I didn't have any credit. I

didn't have a name. I didn't have a

mentor. I had no systems. I was $40,000

in debt. I was a terrible marketer,

terrible salesman. I couldn't delegate.

I couldn't lead. I couldn't hire people.

I had no systems. I had no clue what I

was doing. I didn't know how to manage

other people. I could barely man manage

myself. And um I worked out of my home.

Like that's how I started. My whole

business started out of a It didn't

start out of a garage. I didn't have a

garage. I had an apartment with no

garage. Well, the garage was outside. It

was a parking lot.

>> So Mark Zuckerberg started with a

garage. Uh Steve Jobs started with a

garage. Bill Gates started with a

garage. I'm like, "You guys, you guys

are rich." I didn't have a garage. I had

an apartment and I started in my living

room. So, I didn't know what I was

doing. I just knew I wanted to do good.

How many of you can relate to being in

this situation?

I know I can do good. I know I can build

something. I have an idea, but I don't

have money. I don't have credit. I don't

have a name. I don't have a mentor. I

don't have systems. I'm a terrible

marketer. I'm terrible at sales. I can't

delegate. I can't find good people. This

is what we hear from people every day,

by the way.

And I'm sit I'm sitting at a desk. I'm

hearing a guy. I don't have any money. I

don't have any credit. I don't have a

name. I don't have a mentor. I don't

have a system. I don't I'm like, I'm

with you, dude. I know all that is true.

Okay. And then right now, we it' be

awesome to have a list of guys right

here

that started with no money, no credit,

no name, no mentor, no systems, no no

far in debt. My friend Bob Dugen, my

friend Bob Dugen's worth, I don't

know,$20 billion dollars today.

I know times where he was completely

100% in debt.

He all every chip was in the game.

Dropped out of college. Okay, he hates

me bringing up that he was a college

dropout. Okay, the one thing that I did

have though, all the things I didn't

have, I just told you all the things I

didn't have. 25 years old,

no connections, no money, no credit. I

lost my dad when I was 10. Lost my older

brother when I was 20. Had all these

losses. Spent 10 years with a drug

problem. I had one thing going for me

that you have to have, folks. You have

to have this one thing. Okay?

If you have this one thing, all your

problems will never beat being

committed.

I don't care how many problems you have.

Okay? You got dyslexia, you got ADD,

ADHD, bipolar, which all these things

are made up, by the way. You got an

eating disorder, you got an addictive

personality,

uh uh you you can't concentrate. You're

you're terrible communicator. If as long

as you're committed, you can fix

everything,

no matter where you're at in life. Okay?

Now, maybe if you're in Iran today, it's

going to be a little more difficult, but

you'd have to be committed. And your

first commitment would be I got to get

out of Iran or I got to get out of the

Gaza Strip. In my case, it was I got to

get out of Lake Charles. I got to go get

around some other people that are doing

better than than than my environment

because your environment your

environment where you are today, okay,

can actually keep you from where you

want to be. You know, if you see flowers

in a garden and the flowers are all

wilted and they're dying, okay, you

don't blame the flower. You blame the

soil.

Something's wrong with the soil or it's

not getting enough water or it's not

getting enough sun or it's not getting

enough nutrients. But you don't say,

"Oh, the patunia is bad." Okay? No, it's

the environment. If you're not growing,

you guys need to look at your

environment. Who's your friends? What

are you listening to? What's your

podcast go to? Okay. What space do you

listen to on X? Right now X or Twitter

is filled with nothing but talk about

Iran. Okay. Like that that is not going

to benefit you. There's talk of there's

a recession. The world's coming to an

end. What if there's nuclear? Oh my god,

it's terrible. Like that that is not

going to benefit you in any way, shape,

or form.

So you you you have to change the soil,

the environment. Now you guys are in an

environment right now. My environment is

is like nitrogen to the patunia.

Okay? I I I want to basically nitron

your your business ideas and I want to

smooth out your system so that they're

simple and you know where to get

started. Now this is what I did at 30

years old, 31, 32 years old. I did not

know what I was doing between in fact

I'll give I'll tell you the true story

behind my life. Okay. from 25 to about

45.

All I did once I cleaned my life up is

work my ass off. I mean, I worked like a

madman. 20 years, but I did not have

systems. If you looked at my life, you'd

say, "Dude, that guy's doing great."

That's not really true. I was not really

doing great. I was making money, okay?

I was making a little bit of money, but

I had I didn't have a life. And I'm just

telling you, if you if you're making

money only, but you don't have a life

and you don't have a plan and you don't

have a system and it's not organized,

every day you wake up, you're just under

the threat. You're in coping mode

constantly. It wasn't until I got a

system that I really had the success

that some of you witness today. Okay?

Today we have I don't know, this year

we'll do about $700 million of revenue

across all our businesses. 700 million.

You guys know how much money that is. It

is shocking to me every time I see the

number. I'm like, is this even true?

Like, I don't even know how this

happened to me. That is, if we hit that

this year, that is $1,917,000

every day.

Now, I guarantee you Jeff Bezos, Mark

Zuckerberg, Elon Musk, all say the same

thing about their own. They they they

can't believe the money they're making.

You know, uh go Goldman uh Jaimeie

Diamond. Was Jamie Diamond make?

>> I guarantee you every one of these

people, I just want you guys to know, I

know some of these people, okay?

>> He made 43 million in 2025.

>> $43 million. Uh then pull up uh my boy

Steve Schwarzman. Watch this. Okay. He

made $43 million working at a bank. He's

been working at the same bank, by the

way, for his whole life. Divided by 365.

>> He made 1.

>> Hold on. Hold on. Let me finish this. He

made

Jaimeie Diamond made.

Now, why is it important for you guys to

see this? Because

he made $17,000 every year. Okay, give

me Steve Schwarzman.

>> 1.2 billion.

>> Steve Schwarzman made $1.2 billion. He

founded a company. They raised all the

money, by the way. None of his own

dough. I think he put 50 grand in 1.2

billion. 36 and one more divided by 365.

Steve Schwarzman last year made $32

million

$3 million $3.3 million a day.

Now, why is that important? You're like,

I don't need all that money. No, it

doesn't matter that you want the money,

dude. You need to see the potential so

you can actually set the right target.

Okay? I got onto this because I'm

telling you, I

just 12 years ago, 12 years ago, 13

years ago, we moved to Miami. We weren't

making this kind of money. We were doing

what? Two or three million bucks a year.

>> Yep.

>> We're going to make half of that today

or probably already made it today. We

average across all the companies about,

you know, what whatever the number is.

Uh what did I say?

>> 1.9 million

>> one point almost $2 million a day. Why

am I telling you that? I'm not telling

you that to brag. I'm telling you that

because like I'm like I don't know how I

did that. There's a lot of whole a lot

of things I don't know how I did. Okay.

I I you know I I don't know I don't know

how I had the kids. I don't know how I

got kids. My wife came to me one day and

said I'm pregnant. Then we had a kid. We

got married. I didn't know how to do

that. I wrote a book. I didn't know how

to do that. Uh I got I got uh recovery

from drug addiction. I didn't know I

could do that. Um I bought a house in

Miami. I didn't know how to do that. I

bought my first rental apartment. I

didn't know how to do that. I So, and

you don't need to know yet. You need to

know where you want to go. Okay? And you

need to be committed. And I guarantee

you, I want you guys to write this down.

I promise you two things. It's going to

be harder than you think.

It's going to be better than you think.

It's going to be harder and better.

Okay? It's going to seem impossible most

of the time and then later you're going

to look up and be like, I cannot believe

I did all this. This is crazy. All

right. Uh, we have about $5.3 billion

worth of real estate under management.

I've raised $2 billion from investors.

People have entrusted me with their

money, which is crazy. Like, I'm like,

man, this is unbelievable. Uh, and we

have not let those people down, by the

way, $1.8 billion. We've sent out, one

of the things I'm most proud of, we've

sent out almost $500 million in cash

distributions to our investors.

over the life of the term. Okay, that's

a super cool thing. Got over a thousand

employees. We're in two states. We got

big offices in Scottsdale, Arizona that

I bought from Goldman Sachs. We have a

building right here that UBS used to be

in. We bought this building, the entire

11 stories. And every day I pinch myself

on the way to work saying, "Dude, my

name's on that building. That's crazy."

Because not very long ago,

just 12 years ago,

>> we were in this dumpy building. Dumpy

building picture.

>> We have one. We have one.

>> Okay. City Bank building.

>> I'm writing notes down, guys. Hope

hopefully you guys are. These are the

notes to you guys so we can add this to

the to the pitch.

Um,

>> dumpy ass. You remember that building,

guys?

>> Oh, yeah.

>> That thing was a dump.

>> Beat all over.

>> Okay.

>> What is it? City Bank on 169th.

>> 71st Street. 71st Street.

>> It was 371st Street, I believe.

>> City National or something.

>> Yeah, I can't find it.

>> It probably doesn't matter. You guys get

the point, okay? The goal is to grow

from where you are, right? And I promise

you, you're going to grow further than

you think you are. In fact, I have proof

that other people benefit. This is not a

story about me today. This is a story

about a system that will jack your

revenue beyond anything you ever

imagined. Okay? I promise you, there's

no one watching this right now, you

that can out imagine what you can do.

You cannot. You w you can do way more

than you ever uh uh imagine. In fact, I

know this because my friend Brian

Parlay, okay, he had a window business.

He went from three million to $4.5

million in 18 months. He increased the

revenue of his company by 50%. He made

more money in 18 months than he had made

in the previous three years. Not just

Brian either, by the way. Justin

Holloway took his business from $10

million to $15 million in

>> 12 months.

>> 12 months. Okay. Pretty impressive. It's

not just two guys and Grant, by the way.

It's also Nicole who grew her business.

She doubled her revenue in a uh in a

very short period of time. We also have

John Kim Kim Kenmore Kenmore. Uh John

does real estate too, didn't he? Side

hustle real estate. He

>> he is an investor, but he does

commercial um metals contracts.

>> Yeah, he does commercial metal

contracts. That's awesome. And he went

from 3.4 for picked up $2 and a half

million dollars in new revenue in two

years. So, this isn't about Grant

Cardone, okay? This is about other

people, not just me. Alex Hermosi blew

up, exploded. Like, that guy's doing

unbelievable. Came in, put some of the

pieces that I'm going to share with you

today in his own way, by the way. Put

them together, did a tremendous job with

them, and built a multiund

million dollar business. Okay. Now, what

I want to give you here real quick is

some facts about business that you need

to know before we get into the system.

You have to know what's going against

you and you need to know the reality of

the environment that surrounds you

because remember you're a flower in a

garden and the soil in most cases is the

problem.

Very very important for you guys to get.

Most of the data that you have is

contaminated,

toxicated,

uh, damaged soil. Okay? You're getting

data from your teachers, your church,

your parents. Some of it's great

information, you know, do unto others as

you would have them do unto you. And

then there's this other people, this

other piece of data in there that you

misunderstood about uh, money is the

root of all evil. Well, you just

confused the data because it didn't say

money is the root of all evil. It says

the love of money in and of itself is

the root of all evil. Okay, I don't love

money. I do love success and I do love

helping people and I do love getting

better. Okay, now here's some things you

need to know about your your

environment. Okay, 91%

of all businesses never hit a million

dollars of revenue. That means

you should write these down by the way.

This is your takeaway today. 91% of

every business that you pass. You live

in Lake Charles, Bowmont, Boston, Miami,

Minneapolis, St. Cloud De Moine,

S Sou Falls, Iowa. You live in uh

Houston, Texas, Austin, Dallas, Phoenix,

Tucson, Los Angeles, San Francisco,

Oakland, Riverside. You live in

Washington, Oregon,

New York City, Buffalo, Flint, Michigan,

Detroit, Michigan, Troy, Michigan. You

live in Jacksonville,

panhandle of Florida, Tampa. What are

you guys doing? guys worry about all

kind of [ __ ] that don't even matter now.

Okay, you live in all these different

places. Atlanta,

okay, 91% of every business that you

pass by

can't produce a million dollars of

revenue. There's only 9%, okay, that

have any data that would actually help

you. And I would tell you out of the 9%

less than 10% of those

have information you want to emulate.

Okay. Two.

What is 2.67?

>> Number two.

>> Oh, number two.

>> Yeah.

>> Got it.

See how it looks though.

67% of all businesses fail in five

years. And you want to write this down.

In fact, back when I was growing up, the

average business lasts 75 years. The

Eastman Kodaks, the the Pan-Americans,

these were long, long companies, right?

General Electric, they they lived for a

long period of time because there was

less competition. Today, that number is

being shrunk down. Okay, I think if I

ask, that number is probably under 17

years. It could be 12 now. Um,

what is the average life cycle of a

business in 2026?

I think it's shrunk down to like 12

years. It's going to keep shrinking.

>> Historically, companies stayed in the

Fortune 500 for 50 to 60 years. Today,

it's 18 to 20.

>> Yeah. And this says 10 to 12.

>> Mhm.

>> He's talking about the ones that made it

into the S&P 500.

>> Fortune 500.

>> Fortune 500. He's talking about the

successful ones. But if we added all the

other businesses that came in with an

idea, like this year there's going to be

I'll bet you there'll be 900 business

failures this year just in one vertical

called AI. There'll be 900 people come

in raise money, shitloads of money.

There was 190 treasury companies,

Bitcoin treasury companies started last

year, either Bitcoin,

uh, Ethereum, Salana, Salana, there was

190 of them. I guarantee you 172 of them

will be failures. Less than 10% will

win. Those will be taken out. That means

the average life cycle that Jared just

gave you of 28 years, it's just the

Fortune 500, but there's millions of

businesses in America. 32 million

businesses in America. And every year we

add 6 million more. There's six million

new startups every year in America.

Twothirds of them fail. Why am I telling

you that? That's not to give you bad

news. It's to tell you these people do

not know what they're doing.

Okay, it doesn't mean you What you want

to know here is when I look at that, I'm

like, "Okay, all I want to do is study

the 33."

Of the 33, I probably only want to study

10% of the 33%.

Okay? Of the 10% of the 33, I want to

study the ones in my industry.

Okay?

And that's who you guys should be

studying. You should not be opening up

and listening to Joe Rogan. I love Joe.

I love his podcast. I like the way he

interviews. The guy's phenomenal. It's

great way to kill two hours, sometimes

three hours, sometimes four hours. But

sometimes I get at the end of it, I'm

like, I don't know what I I don't know

how this is going to help me make

another sale or hit my revenue or or

reach my dreams or scale my business or

or or or grow my customer base or buy

more real estate. I'm like, I just

wasted four hours of my life. But it was

good. It was great.

So, who are you going to learn from this

year in 2026? Okay. Number three. Okay.

86%

I'm giving some great great data here

make less than 100 grand a year. That

means if your goal is to make 10

million, who should you be studying?

You do not get $10 million advice, much

less hund00 million advice from a

company making $1 million. Okay? This

guy never gets advice from this guy. You

guys understand this? Ever. You never

You want to make this note sideways.

Easy to put my arm out this way. Much

easier to put my arm down. Much harder

to put my arm up. Okay. You want to do

the one that's hardest. Reach up. Okay.

And you're when you're seeking data,

reach up. You do not reach sideways and

you do not reach down ever. So once you

lift up, okay, I grew up. I had no

money. I'm in debt. $40,000 of debt. Uh

I can reach almost everywhere's up,

dude. Everybody's doing better than me,

okay? Except the drug addict and the

other guy in debt and the other kid

that's going to college. I don't need

data from them. I need it from the

teacher that's not in debt and that's

actually done something. So, you got to

reach up in life. And then once you

reach up and get up, you got to reach up

again. You're climbing a ladder. Okay.

All right. Number four,

50%. And this should terrify everybody.

Oops.

And when you hear this data, and it's

very popular today, the media is doing

an unbelievable job today of trying to

convince people of convincing people,

not trying to that you're that that it's

over. You're going to see a number that

50%.

You're going to see these kind of

numbers of people that make a hundred

grand

are living check paycheck to paycheck.

Now, I don't know what that information

is supposed to tell me. Oh my god, it's

terrible. The world's terrible. You're

being priced out. This is what all

what's what what's the generation today?

What do we call them? X Y

>> generation Z.

>> Is it Z?

>> Okay, man. They keep changing these

>> labels, man.

I get confused when they change the time

zone.

>> Uh, generation alpha.

>> Alpha.

>> That ain't

>> because we got to Z. So, now we got to

go all the way back,

>> guys. I'm alpha.

>> I know. Like, who's

>> beta?

Yeah.

>> Oh man.

>> Yeah, you guys are beta. That's much

better. You're not alpha. Okay.

>> To be in the beta group.

>> Okay.

>> I was beta.

>> I've been a beta. I know. Alpha is

better than beta. You want to be alpha.

You know, alpha is not perfect, but it's

better than beta. Okay. Um

I've lived paycheck to paycheck. I know

I know I know I know a guy that was a

uh a very successful guys. Unbelievable.

One of the greatest boxers that ever

lived.

>> He lived paycheck to paycheck. Doesn't

matter how much money you gave this guy.

Michael Jackson was living paycheck to

paycheck. You know, Kanye's back doing

tours right now. He's going to be in

He's going to be in Englewood.

>> I got to go see Kanye.

>> Oh my gosh.

>> I got to go see him, bro.

>> We went and saw Drake and Kanye in

Englewood. It was

>> I need somebody to get me. a lot of

people there.

>> I need to figure out how to get VIP on

that thing. I got to Any of you guys

that can get me a get me backstage with

Yay. I I My daughter wants me to bring

her. She's like, I would have so much

aura if you brought me to that. She

wants the aura. That's what she says.

I'd have so much aura with my friends.

Can you get us there? So, any of you

that can get me backstage with with uh

Yay, I'll get you VIP seats to one of my

my events. So, I would love to see him.

I think he's just a a lyrical genius.

Okay, back to this, back to you, back to

your business.

Um,

50% of people are living paycheck to

paycheck. That is a problem.

But really what it is is it's a warning

sign. It's that yellow sign that we put

here. Reality check. Dude, don't listen

to these people.

Okay? Watch them. Watch what they're

doing. They're buying shoes, new cars,

belts, new shirt, vacations.

gambling online going to be a big

problem. By the way, this this this

online gambling thing, this what's it

called? Uh

>> sports betting.

>> Yeah, sports betting uh

>> draft, you know, uh fantasy football.

>> No, not not not just fantasy football.

The the the poly markets.

>> Oh yeah, that's prediction markets.

>> Prediction markets. The prediction

markets big. It's going to be a big

problem.

>> I think there's a bet right now you can

you know win the war against Iran

>> and there was $40 million put on it

yesterday.

You're living paycheck to paycheck,

guys. There's $110 billion a year spent

on tattoos.

There's $10 billion $18 billion 118

spent on lottery tickets. Okay, this

this you need to pick there's going to

be a sector. There's going to be like

you need you need to pick assets

as friends and you're going to put them

into three buckets, right? There's

assets and liabilities.

Okay. The reason I'm giving you stats

right now is this guy this guy's in debt

and always in debt. This guy lives

paycheck to paycheck.

This guy's in the middle class. This guy

makes a million dollars a year, okay?

And still doesn't have any money, by the

way. 11% of all millionaires are

Brenners today. And then there's then

there's these people that have been

wealthy from nothing. By the way,

nothing. They didn't inherit anything.

And they created massive amounts of

wealth for themselves and their family

that lasted generations. Okay? There's

only one group that you should be

studying right now. This group right

here. All this, you should just wipe it

out.

And know that when you're talking to

somebody, judge them. Judge them.

Discriminate

on the content you get from them. You're

like, "Cool guy, great guy, great

marriage, great kids, healthy, awesome,

doesn't know anything about money."

That's fine. I'm not judging negatively.

I'm just like, "That's that. I'm going

to go to him for health advice, but I'm

not going to go to him for money advice

or scaling my business." Now, ideally,

you'd have somebody that has the whole

package as your mentor. Everything. They

got the family, they got the marriage,

they got the money, they got the health,

they got the business, they got the

motivation, they got the excitement,

they got the charity. They have all of

it. There's plenty of these people

around, by the way. You just got to be

more selective about not listening to

these people so you can get to those

people. Okay? You want to make a note

here. Do not compromise on this.

You have to get very selective. And the

way to do it, the simple way to do it is

take a list of all the people in your

life.

All the people that you spend time with,

and you basically put them on a asset

liability,

they can be a liability and still love

you. Okay? Mom, dad, uncle, aunt,

brother, sister, they love you. You've

known them for years. You grew up with

them. Uh high school friend. Oh my god.

Uh, but they can't help you anymore.

They're not assets anymore. They were

assets, you know, when you were

swinging,

when you were on a swing set. They were,

your dad was an asset when he taught you

how to ride a bike, okay? But he's not

an asset for you today in present time.

It doesn't mean he's not your dad. It

doesn't mean you don't love him. It

doesn't mean he's great. Da da da. My

mom loved me, okay? She was an asset for

me for the first 15 years of my life.

Later, she was not. And she loved me.

She was phenomenal. She helped me. I

loved her. She was my favorite best

friend. I wish I could spend any any

period of time with her today. I wish I

could do that. But for business advice,

she was a liability.

I'd go to her mom, I'm going to start a

real estate company. You shouldn't do

that. Shouldn't do that. Because she was

negative about business. She didn't know

about business. She had her limitations.

So, I'm giving you guys an exercise

right here. Cost you nothing to do this.

Okay? You're going to make a list of

everybody that you know and can and

you're going to be like asset liability,

asset liability, and just do it as fast

as you can. Be a nice little handout

sheet. Okay. Okay, number five. Uh

there's only five and a there's almost

six million new businesses in America

every year. 99% of all businesses start

for the wrong reason. And number

Yeah. Uh the average business owner only

makes $55,000 a year. Okay, that's the

facts. Which means what? They're doing

something wrong. These companies are

doing something wrong. Okay, and I'm

gonna tell you what they're doing wrong.

This is a list of things they're doing

wrong. If you're taking notes,

I'm going to try to get as much

information as I can in here today. I

want to apologize in advance because

this is going to go fast now and you're

going to feel like, man, I'm learning a

lot of information right here, but what

do I do with it? How do I implement it?

How do I execute on it? How do I

duplicate it? Okay, the number one

mistake people are making is no

financial targets.

And even when they have the financial

target, as you're taking a note right

now, even when they make a financial

target, the target is too small. So, you

want to add this. Not only do they not

have financial targets for the

department, same problem we have

department, division, the company,

okay, Allison is my personal assistant.

She should have a financial target every

month. But instead, what she has is, am

I making Grant happy? You can't measure

that. So, she asked me the other day,

how am I doing? I don't know. You're

doing all right. She's going to bring me

another coffee. We're going to count

that. Blah blah blah. But she doesn't

know. I don't know. We don't know.

Nobody knows. Now, if she had in

addition to my coffee coming, okay, if

she had a financial target that she

could measure and be like, "It went up

again. It went up again. It went up

again. It went up again. It went up

again. Oh my god, dang. Not only did I

get him coffee, okay, not only did I get

him to the office, not only did I make

sure his computer's here, not only boom,

boom, boom, the these numbers are going

up until one day we're like, "Bro, I can

get somebody else to get me coffee. This

financial target is much more important

to the company than the coffee." You

guys understand? So, one, number one,

this is why businesses fail. They do not

fail because your product's not wanted.

They do not fail because the economy is

bad. They do not fail because Donald

Trump got us into a war. They do not

fail because Joe Biden couldn't remember

where he was or how to get off a stage.

They do not fail because of COVID.

Okay? My business exploded during COVID.

Guess what? We were terrified and we

made sure we had financial targets every

hour of every day and they were

measured. Number two, we then track. You

don't win because you don't track.

You guys that do track, y'all just track

stuff that makes you look good. You

don't track all the data. You just track

a piece of data.

So, number one, you didn't have a

financial target. I'm telling you why

businesses fail. You want this list.

You're driving a car. Don't hit [ __ ]

Okay? Just don't hit [ __ ] Okay? Well, I

want to I want to learn how to

horizontal park. No, don't do that yet.

Right now, let's just get down like

this. Like this. Okay? Because you don't

want to make a mistake in the beginning

because you're going backwards. Okay?

So, number one, got to have financial

target. Number two, tracking. You got to

get tracking. I'm going to show you how

to do all this today. Number three

reason people fail is no organic

marketing.

I'm going to say organic marketing. This

means unpaid. You didn't pay for the

marketing. You're not paying for it.

It's free. How first how many years did

we not not do any marketing?

>> Zero paid advertising for six years.

>> Yeah.

>> Well, I mean, if you go all the way back

in your career, I mean, you're talking

30 years.

>> Yeah.

>> None. None. Zero. There was no organic.

There was no I mean the organic

marketing. Hey, hey, hey, my name's

Grant Cardone. That's marketing, too,

right? Um, you putting a you putting

something on a windshield, here's a

coupon. That's not organic marketing.

Somebody

you paid for something. Okay? So, you

guys, if we fail at our company, I'm

telling you, number three is

we don't fail because we don't have

financial, but we do. We do. We drop

them out, man. I'm telling you. I'm

talking to myself like like one of the

benefits of me doing this is every time

I do one of these I'm like I I'm going

to get better at my own business because

I'm like I got to get my financial

targets back in place. I got to get my

tracking back in place. Okay. And then

when you're tracking, you can't get lost

in the numbers. You got to get back to

the financial target because the

financial target is more important than

the tracking. And then I Oh, by the way,

hey, we should have told somebody we're

doing this right now. Now we 18,000

people registered for this.

16,000 people didn't show up.

And I guarantee you, I'm going to get a

message from somebody today. Hey, when's

that 10x? When's it when's it when's it

when's it when's the thing you're doing?

I'm like, bro, I just did it. Uh, I

didn't know that. Okay, number four.

No paid ads. You don't have paid ads.

You got to have paid ads, folks. At some

point, you got to start spending money

on your ads because, as Jared tells me

all the time, this is scalable. Number

five,

>> unpredictable.

>> No lead management. Unpredictable

>> for the most part.

>> Okay.

>> Um, let me see. Unpredictable.

Hold on. I'm just looking at something

right now.

147,000 now.

Damn, that's a lot.

Wish I had something for N to go to. Let

let Jer Jeremy know to collaborate on

that 10x health system. It's doing great

now that that okay

no lead management. Okay. Let's say you

had the financial target. You started

doing the tracking. You're doing

organic.

The reasons that I'm going to number

four now. No lead management is I did

this post this morning that got 150,000

hits already and we don't have a way to

drag those people off that page. You got

to add something there to figure out

give them something,

you know, to to to get them to this. I

want to get them off Instagram. I don't

want Instagram to be my partner in

business. I want to pull that lead off

and I want to manage that lead that's

interested in my secret peptide to maybe

offer him something else. Okay. Yeah.

This took

one minute and 30 seconds this morning.

And I start with, "Okay, guys, I'm gonna

do a video right now." And before you

guys rip me, I know my legs are too

small. And I know I've still got some

issues with my gut that I got to get rid

of. I know I'm not all shredded the way

you guys want me to be. My diet sucks.

So, you know, you don't have to comment

below that I got tiny legs. I've

suffered with it my whole life. And then

I'm telling what,

>> keep going.

>> Yeah, that's fine. But, you know, that's

good for them because they they need to

get used to the supportive collateral.

Okay. Number six, no sales acquisitions.

>> Now, I'm gonna fail on that. It's

perfect example.

>> We did a post. We did something that

worked organically. We didn't track the

lead. They y'all don't know I'm even

doing this.

It's an organizational communication

problem for me. My my bad. and we're

going to create all this organic energy

that's basically going to never ever

turn into a sale, which is fine. It

doesn't always have to turn into a sale.

It's like I told you guys today, like

>> it's at the front of the desk.

>> 18,000 people signed up for this. Those

are new names for us.

Okay. 2,000 people watch it. 16,000

people didn't. These people are my first

target. Just so you guys know, I will

sell these people something before I

sell you something. I'll give you

something away before I sell you

something. Okay? This is my target

audience. This is where we'll make our

money off this event today. Just so you

know, we will target that audience that

missed this. Say to them, "God, you

missed it, man. You missed it. Let me

tell you what we offered our audience.

We offered this unbelievable thing to

the audience and I'm going to convert a

whole bunch of people because they're

going to have FOMO on this deal. This is

a system, okay, of how to make money off

of people that didn't even show up and

make a sales acquisition. Number seven,

you don't have any management.

Somebody's got to manage this activity

after the fact. Okay, Grant did it. Lead

came in. Somebody showed an interest.

How do I go manage that activity? Now,

I'm a problem. I'm telling you right

now, I am a problem. Okay? I I am a

problem person. I generate so much

activity. I you know we got this event

going on then I do this and then I do

this and then I do this over here and I

create all this energy and the team's

trying to chase all these different

rabbits that are running out all over

the place. The there there's an old

story about the the old bull and the

young bull and they sat at the top of

the hill. Y'all know this story? No.

>> Oh, you don't know the story?

>> I've heard it before. Yeah. I don't of

course you've heard it before.

>> Yeah. And the young bull sees all this

these these these female bulls. What

what's a female bull called? Cow.

>> Cow.

>> Yeah. And the young bull gets excited

and says, "Let's go get it." You know,

and and you can't. It's just too much

activity going on, right? And the old

bull says, "Just slow down, son."

Basically, okay? And me me I'm I'm I'm

still a young bull. Like, let's go do

everything all at the same time. Okay?

You got to have a manager. All right.

Number eight, you got to have a great

manager. By the way, you guys need a 10X

sales manager. Uh we do a course. When

is our next 10X sales manager?

>> It is

>> this course. By the way, if you don't

have a maniac as a manager, send if

you're not willing to make him a man a

maniac.

>> Send him to my my school, okay? I will

show you. I will build an alpha dog, a

10X sales manager out of that weak guy

that you have right now that doesn't

hammer, doesn't push, doesn't shove.

because you need a maniac in your

organization. Yes, sir.

>> The old and young bull standing at the

top of the hill looking at a field of

cows. The young bull said, "Let's run

down there and get one of those cows."

And then the old bull looks at him and

says, "No, let's walk down and get them

all."

>> Yeah. But the young bull wanted to do

one thing. See, that's all the young

bull wanted to do. Okay. All right. Uh

you need a scaling strategy. Okay. How

are we going to scale this business? The

last thing is most businesses don't have

a scaling strategy. In fact, this is one

of the things that I didn't have. I

didn't have any of these things, by the

way, in the beginning.

I didn't know where I was going. I

didn't know what I was doing. And guys,

guess what? As long as you do the work

every day,

as long as you work every day, I I I do

not know today as I sit here why I

stayed with it. But I did. If you just

stay with it, and number two, you keep

learning from other people. And three,

you're inspired to keep learning from

other people.

Um, if you just keep with it, man, it's

going to work. It's not going to fail.

It's impossible to fail if you don't

quit. Okay. All right. So, couple things

that we got to put in place. I told you

some of the problems. Now, I'm going to

start showing you now what you got to

get in place. Okay. These are going to

be five steps. Basically,

five things that you have to have in

place to make this thing work.

Number one,

and if you've ever heard any of my

content,

everything starts with a target. Got to

have a target.

This is the first failure in my first

company. And if I've ever failed

anywhere the whole time in my whole

career, it has been on number one.

Always number one. Number one has always

been the go-to. When anything, if you

have seven things broken, always go back

to number one. Number one will always

get you fixed on the other six. Number

one is superior. It is the god of all

the strategies and it's called the

target. So I'm going to show you we

created an actual a tool.

Um

let's see where I can find this.

No city n. Okay there. There. Here

here's a little tool we created. It's a

target calculator. Okay.

And I want you guys I want you guys to

give me a target. Give me a big target.

Give me your financial target. This is a

target for the for for for for one year

of revenue. I want one year of revenue.

I don't need to know the business, by

the way. I don't care about the

business. Okay, let's see what what was

that target? One $2 million from Jeff.

Okay, Jeff, I'm going to go into my

target calculator. I'm going to put in

$2 million. I don't even know what you

sell, bro. See, by the way, that's a

benefit to me, not to you. You know,

that's your liability, not my problem. I

don't have that problem. All I asked for

was the $2 million. I put in the $2

million and it says, "Okay, Grant, you

could sell 10 units at 200 grand, 100

units at 20,000, 1,000 units at two

$2,000 each. You could sell 10,000 units

at 200. You could sell 100,000 units at

$20." I'm like, "Wow, that's cool. Sell

100,000 targets

at 20 bucks and I make $2 million.

I wonder what I could sell." Well, you

could go to Amazon right now and find

out that the something that's selling 10

million units a day and you could sell

1% of those, add 20 bucks to the price,

and make a $2 million target. Now, the

reason I did it like this is I do the

target first, not the business first. I

do not pick the service or the product

first. Okay? You guys do it backwards.

You do the product or service. You pick

the path before you do the math. I do

the math and then I find the path to the

2 million.

So watch on the other side. It says,

"Hey Grant, you know what? Another thing

you could do right here is if you could

sell if you could sell just

um a hundred clients on a recurring

revenue of $1600 a month, you'd make the

same $2 million."

Can y'all see this? Is it big enough for

them?

>> Yep.

>> Yeah, it's good.

>> All right.

Okay. So, this is going to give me

monthly recurring. Now, when I started a

business, remember, I'm making no money.

I don't have any money. I have no money.

I'm Grant.

Okay? I'm 30 years old. I have no money.

I can't market. Can't spend any money.

I'm curious. I want to make money. I

have an idea. I got this idea. I'm going

to go offer this service. I picked this

service. I'm going to consult car

dealers uh because I knew car dealers

and I'm going to help them sell more

product. Oh, they need it. You can go

online. Oh, you got to find something

people need. They need it. You should

sell it. They'll pay you for it. Yeah,

that's not true. Okay, because this this

was not a good business. It was a

terrible business.

Okay, it was terrible.

What I should have done is this. Because

this business only made $30,000 a year.

The next year it made $40,000. I got

better. The next year it made $80,000.

By the way, I left a job that I was

making 120,000 in and went to service an

idea that I made less money on until I

did this. Jim said, a buddy of mine out

of Houston, Texas, says, "Bro, what's

your target?" I said, "Dude, my target's

a million dollars." He's like, "Well,

why did you build the product before you

had the target?"

I said, "What? Why did you build the

product and come up with the workbook

and the delivery before you even set the

financial target? I'm like, what do you

mean? I He's like, you your thing can't

get to that target. So, guess what I

did? I said, okay, I'm going to build a

million-doll business.

I didn't have the calculator at the

time. I can get one guy to give me one

million, 10 guys to give me a hundred

grand. Oh, bang. There it is. I'm gonna

get 10 clients to give me $100,000. You

know what I did? Within 18 months, we

sold one guy on giving me $1 million.

And I had 30 people paying me 8,000

bucks a month.

Do the math. Manufacturer paid us a

million dollars. Okay. 30 people were

paying me 80 grand a month. We're making

$240,000 a month. I was doing $3 million

literally in 18 months. $3 million a

month in recurring revenue. And I was

starting to add million-dollar

contracts. You see the difference? First

thing I did was I built the product. The

second way I built a path.

I'm like, this is where I want to go.

This is where I want to go. Then I

picked the vehicle.

Okay, you guys do it backwards. So this

target calculator is super cool. Let's

say if I wanted to make, let's say I

want to make a billion dollars.

First of all, is there a billion dollars

on the planet?

>> Yes.

>> Yes. Okay.$1 billion dollars. I want to

make $1 billion. This is going to tell

me, okay, I could get one guy to give me

a billion dollars. Okay. I know a guy. I

know one guy right now that if I spend

enough if I spend enough time with Bob

Dugen, Sherry, do you believe this?

>> Yes.

>> I could convince Bob Dougen to leave me

with $1 billion when he dies. He loves

me. We get along. We have a lot of fun.

I could just literally sit down when

broke

>> knows you'll do good for other people.

>> Yeah, bro. Slide me in, bro.

Just slide me in, bro. You know, bruh.

Just

You know, I know who you're going to

give it to. You're going to give it to

this group, this group. You're going to

give it to your daughter. You got eight

kids. Like, just

slide me in. Sherry's good. Sherry's a

good person. Slide her in for a hundred

million.

>> Thank you.

>> You know,

you know.

>> Yeah. Okay. Okay, Grant. Like, you know,

like like like you you got to have the

target. Don't worry about it. We we

>> No, no, no. I'm good. I was just going

to say on the bottom of this, the other

thing that's really important when you

guys are setting targets, it's not just

about the number. The the purpose of the

target is to understand what you need to

do. Like if you scroll down just a

little bit on your on your page there, G

>> at the bottom like this breaks it down

into like daily revenue, weekly revenue,

monthly revenue, annual revenue. Yeah.

>> Sometimes people just stop it. I want to

do $2 million a year and they don't work

it all the way down to what do I need to

do today?

>> Yeah. And and that's

>> it gives you the daily intention rather

than

>> Yeah. And and so what you see here is

all the different ways I can do it. And

it opens you up like why what was I

thinking, dude? Why did I think I had to

go get a million customers? You could

get one guy. Well, you don't know a

billionaire. So, guess what? Number

one's off. Or you're like, you know

what? I need to meet a billionaire

because you can't get a billion if you

don't know a billionaire, right? Okay.

Now, I could get 10 people to give me a

hundred million. I could get a hundred

people to give me 10 million.

Oh, I wonder who who could give me that.

By the way, I go back to number one

again. The government could give me a

billion dollars this year for one

contract easily.

Uh, I could get 10,000 people to give me

a million dollars. I don't know what

that is. I don't know what I would sell.

Uh, the guy, what's his name with the

ponytail and the mohawk kind of that

>> real estate investment?

>> No, no, no. The guy that uh is doing the

army stuff, what's his name?

>> Palmer Lucky.

>> Palmer Lucky. He's going to do that.

>> Uh, 10,000 people give me a hundred

grand. A hundred,000 people give me

10,000. Oh, here's here's a cool one. A

million units of something priced at a

thousand would make me a billion dollars

this year. And back to Jared's note,

this is monthly, weekly, daily. It tells

me what I need to do. It gets easier

that if I had a recurring product,

recurring revenue that I didn't have the

first four years I was in business. And

I'm like, what am I doing? I didn't even

know about recurring revenue makes

everything easier. Okay. But let's say

your target's not that. Let's say your

target is I want to make an extra how

much, Jared? 500,000

>> 500,000 bucks.

This is going to break it down for you.

You do the math and then you pick the

path, then you build the product, then

you build the service, then you price

your targets out. Now, I'm going to show

you a cool super cool thing, a super

cool hack.

Let's say you come up with you want to

make 500,000 bucks a year. If you guys

find this beneficial, give me a bubbles

or a thumbs up if you guys are digging

this, if you're tracking me. Give me a

little There you go. Okay, good. Now,

let's say you're going to do 500,000.

You Let's say you're like, "You know

what? I could sell 100 people a $5,000

product. I like that.

I don't even know what the product is."

Okay, maybe it's I I don't know. You're

going to consult with them. You're going

to be You're going to nanny their kids.

Maybe you're going to get their kids

through a high school faster and they're

going to pay you 5,000. And you're going

to do a Zoom call with a hundred

families. Now, you got to market to the

families. Blah blah blah. We'll get

through all that. Okay. How do these

people actually get to know you?

You could take and have an A B C

tiered

products

that are the same exact product that are

named and priced differently. You do not

have to have three different products.

You could have the same product

priced three different ways. You'll see

a lot of companies do this, by the way.

They'll take a piece of clothing and

they'll call it the entry level, the

junior level, the senior level, and then

the boom exclusive level. They're almost

identical products with maybe a tiny var

variation of some, but they don't go

back to the manufacturer and create

three three different deals. Gulfream

does not build a new mainframe on their

plane to go from a 550 to a 650, okay?

They're they're using the same. They

just have different models. So, think

with that. Number two, targets require

actions. Okay? They require daily

actions. Jared mentioned this earlier.

Okay?

And so when you're doing your target,

um, you need to break this target down

to, okay, what am I going to do today?

Like what are you measuring, Jared, in

your metrics?

>> Leads.

>> Okay.

>> Calls.

>> Calls.

>> Response time. response.

Okay. Appointments,

>> dials per lead, appointments,

>> inbound. We could look at inbound. We

could look at outbound. We could look at

time on call.

>> Demos.

>> Demos.

>> Deals.

>> Deals. That deals that come out of it.

All this is going to be tracked. Okay?

Like this right here. I knew as a young

salesperson, if I could get somebody to

agree to an appointment, hey man, will

you do a Zoom call with me today at 10

o'clock? I knew I was going to increase

my closing ratio 67%.

Now, if your people don't know that

I could go from I'm going to close 10

people to I'm going to close another 6.7

out of 10

if I simply had an appointment. Yeah,

I'll meet you there at 10:00 is better

than yeah, we'll do it. Okay, because

they're making a commitment to be there.

Like we use a lot of schedulers. Okay,

somebody schedules a time with me.

They're saying on their part

psychologically they're saying I am

committed to you. So they're take

they're more serious. Okay. Three. Break

down targets

to microactions.

You have to do this. This is number one.

And we're just breaking this down for

you. Probably shouldn't have the numbers

after this just in the future. Number

one and then not number one, two, three

of number one, but okay. And then and

then we want to have a 10x targeting

system which is I want to keep my

targets big all the I want to keep them

giant, big, monstrous. When I get to

something, I want to figure out how to

go to something else again. Uh, but that

means you need somebody in your system

that actually is interested in bigger

growth targets.

So, like, I want to grow like this. I

want my line to look like this. Okay,

we're we're measuring everything. Can we

show them graphs? We got any graphs? So,

I was making $3 million just 13 years

ago. Company's going to do 700 million.

This would look more like this, by the

way, than like that. And you want to see

these graphs. I don't want to see a

bunch of work uh words. I want to see

graphs, actual graphs.

>> Here, go to mine. Go to mine.

>> Okay. Now, once I have a target,

Once I have a target, let's say the

target's $10 million this year.

>> Okay.

Let's say let's say you're a million

dollar business. You see all these

graphs?

The these are things I can measure.

Different inbound, outbound calls,

contacts, employees,

push-ups, situps, anything that you want

to improve on, you should measure. But

first, there's the target. What's the

target? If you're trying to get in good

health, there'll be a target body,

target weight, target leanness, target.

Then you're going to have to measure.

Okay? Then you're going to have to

measure to that target. Okay? The graph

could look like this. Okay, you're going

down here. Okay, well that's the

something's not working. This graph, by

the way, will have an immediate

response. This is not a long-term

response. Okay, first thing is the

target. Second thing, once we have the

target, and I told you guys this

earlier, you need to do organic

marketing. Organic marketing assumes we

are spending nothing. Okay, this is just

free push. There's so many ways to do

this, by the way. Instagram, Facebook,

YouTube, SEO, uh podcast. When when you

say SEO here, how how do you mean that?

>> Search engine optimization. So,

basically building your page, keywords,

so that when Google goes out and grant

searches, how to fix my leaky roof,

you've got the content on your page that

goes out and tells Google that this

would be a good search result to serve

the the the prospect. Yeah.

Okay. Good. So, I'm gonna show you I'm

gonna show you my computer right now. I

posted this this morning, by the way.

Great organic post.

I posted it on X and it said on X,

organic, completely free, cost me

nothing, and it took like 14 seconds to

do it. And the post was

um

and you got to play with marketing a lot

to figure out what's going to work. Like

I'm just telling you there's no

I don't know why I didn't do this

earlier but it was such an obvious

thing. I basically took on X

and I posted Cardone Capital verse tech

stocks.

>> Can you see it?

>> Yeah.

>> Yeah.

>> Oh. Oh. Okay. Yeah. It's really small of

mine. And it says fund one was 47%,

Tesla 41%, Apple 28%, Google 24%. I beat

every tech stock.

Okay, that that's going to get some

news. Now, back to my computer. Okay, I

posted that this morning at two hours

ago from right now would have been

11:20.

>> Two hours 60 uh 120 minutes. When you

Google my name right now, Grant Cardone,

notice the first article. Traders Union

picked it up. Grant Cardone. Cardone

Fund One gains 47%

versus leading tech stocks,

dude. That's some good [ __ ] right there.

>> Wow.

>> I have a third party now saying that I

beat tech stocks. Now, this has to be

true. Okay. Also, this thing says, "Hey,

is it too good to be true? Social

organic marketing. Is this too good to

be true? Find out how we outperform the

market.

Um, text 305470276.

If you have $200,000 to invest, join and

get inside intel on how Cardone's plans

to continue to outperform the market for

his investors. Cardone Capital has paid

out over $500 million to investors,

never had a capital call, no redemption

gates, and no bank workouts. Can we

achieve these results every time?

Every deal varies, but we continue to

look for ways to increase revenue,

reduce expenses, better better brand the

product, deliver better experience, and

pick best-in-class assets. Okay? And

then I have my disclosure and a couple

pictures. This took no time, no money,

period. Now, why am I telling you guys

that? Because you have to make a

commitment to first the target. The

second thing I want you to make a

commitment to is not

no spend.

no spend marketing.

If you do not make this commitment, you

will automatically spend money. Don't do

that. You need a no spend marketing.

Like, we need a whole department here

that's just committed to no spend

marketing that works with our spend

marketing because we're going to add

ads. Now, I found out that [ __ ] worked.

That that ad worked. Okay. By the way,

it's right in line with our

Let's see. Did it work? It didn't work

that good on X. By the way, it only had

72 likes. Doesn't matter. Likes don't

matter. Shares don't really matter here.

I like it because it got picked up by a

third party that then substantiates it

and that means it's true. The moment a

third party says something about you,

it's true. When you say it, it's

promotion. When they say it, it's like,

okay, it's a fact. My sister called me

one day and she's like, I just got off

of Fox News and they said you're a real

estate expert. I said, if they say it,

it's true. Okay. And then I was on

another show the same week and they said

I was an expert on something else. And

my sister says, "Damn, I didn't know you

were an expert in two things." I said,

"I didn't either until they said it was

true." Okay. So, you want to become an

expert. You want to use organic

marketing to get third-party validation

and to start creeping over the internet

pushing your name to the top. Okay?

Cheap. You can do it forever. It's

infinite. There's no stop on it. This is

all about your imagination right here.

Okay. This is not something to delegate,

by the way. It is something the owner

and the creator needs to work with a

department on to figure out super cool

ways to uh to do no spend marketing or

organic marketing for free leads. Okay.

Number three or part part of this, let

me just ju just just add to this. You

see ABC

>> or nothing. Okay. Okay. This is free.

Obscurity. If if you're obscure, you can

you you'll hear you're you hear my guy

Alex Hormosi talk about this. Obscurity

is your best biggest problem. I told

Alex and Leila that when I met with

them. I'm like, guys, if nobody knows

you, nobody flows you. Obscurity is your

biggest problem. Obscurity kills more

businesses, more dreamers, more

visionaries than any other thing.

Obscurity kills the best product. Okay?

Because I don't know you. And if I don't

know you, I can't buy your product.

Remember this. Best known beats best.

Okay. Best known beats best. The best

product does not win. The best known

product bit wins. Coca-Cola beats.

McDonald's won. Why? It was best known.

Okay. Also assume while you're doing

your organic, I'm just giving you tips

on the organic spend. Okay. No one saw

it. This is D. No one saw it. Okay. The

people that saw it didn't see it.

No one actually saw what you sent. You

sent out the marketing. You sent it out

over and over and over again. And you're

like, you're tired of seeing your own

marketing. So, what do you think? That's

not working anymore. You must assume

that no one saw your marketing. Okay.

And lastly,

u you got to 10x the marketing. Yeah.

Yeah. Show Alex and and and Leila here.

This who I've been talking about.

>> They're talking about their coaching

with you.

>> Yeah. Does they have audio with it?

Yeah. You want to give us audio?

>> Because it was like available on the

website.

>> We've done three calls with Grant. Um,

they've been they've been very valuable.

I will say that every experience we've

had with Grant has been positive. Uh,

he's been attentive. He's taken notes

during our calls. He's asked about

things that we had spoken about the last

time. Um, he waits to try and provide,

you know, contextual feedback. Um

overall and um overall it was a great

Christmas gift for me because like what

do you what do you get someone who can

get themselves you know whatever and for

me the thing that I love more than

anything is just knowledge.

>> Yeah. Okay. So the point is like but but

see Alex is a student

that wanted to elevate. He didn't come

to learn. He came to elevate. He didn't

fight me on this data. He's like oh yeah

I know exactly how I'm going to use

that. Okay. Like you got to get out of

obscurity. It doesn't matter how good

your product is, guys. You could have

the best product in the world if nobody

knows you. You guys that are like, "Oh

my god, all everything I do is word of

mouth. We don't do any paid ads." Okay.

Yeah. Yeah. That's not a good You're not

That's not good to brag about that.

That's crazy. If you have the best

product in the marketplace, everyone

must know that you have the best product

in the marketplace. Everyone.

By the way, if you have a superior

product or superior service,

it is your obligation to make sure more

people buy your superior product and

service because otherwise you're letting

them buy somebody else's inferior

product or service. So, you have to 10x

this marketing. Now, how do you 10x

marketing? Okay, how do you basically

take an organic ad like that ad I just

did? Okay, that thing where I said I

beat all the tech stocks. Okay, well, I

did it on X. Okay. Now, how do I 10x it?

I go to I go to uh what is this called?

Instagram and I put it on a real. I put

it on a story

and I put it on a photo, a post

>> newsfeed. Yeah.

>> Okay. One, two, three, four. We won't do

that. I'm just telling you, our

organization will not do that. They're

going to take this. They might put it on

a chart.

Mandy's going to forget to tell me to do

a full reel on it. And nobody's gonna

just post the image because we're gonna

give up on it because look, it worked. I

know it worked because somebody already

picked it up and validated. Okay, so

that's one. That's two, three, four.

Same piece of content, by the way. And

then I go to Facebook and post it there.

That's five. Where else can I go?

>> LinkedIn.

>> LinkedIn.

>> YouTube.

>> YouTube. I could do a full one hour

>> on every deal that I've ever done.

>> Tik Tok.

>> Okay. Tik Tok. All this is free, by the

way. None of this cost anything. All I

did was create one piece of content,

expand on it. One, two, three, four,

five, six, seven, eight. Um,

I could call the real deal, my boy over

there. What's his name? Wanker Francis,

and tell him to do a story on me.

>> Okay, I bet you he'll do it.

He loves dragging my name.

>> Uh, and then what could what else could

I do? Oh, yeah. I could tell you guys

about it. I'm doing a live today with

you guys so I could tell you guys about

it. That's 10 ways to take one piece of

content and push it out. I could write

an article about it.

Um

I I don't need to come up with something

new. I need it's right in line. I feel

good about it. Once you find something

you feel good about and some audience

picks it up and shares it, then you know

you have something you can roll with.

Okay. Now, like the one I did this

morning with me working out, all this

happened today. By the way, this didn't

happen a week ago, a month ago. I'm

telling you what worked right now. How

many views do I have on that Instagram

right now?

>> It's got 178 thou. So, I already know

the audience liked it. Now, I don't know

what what what it is they they liked

about it. It took one one minute and 52

seconds to shoot it. I think I shot it

three times, blew the first two out,

used the third one. It's in my gym. Cost

me nothing. This organic. This is today.

Okay. You're like, "Oh man, God, how do

you find all this energy to do all this

commitment?" That's it. You got You got

to be committed. Okay, I'm in my gym.

I'm working out anyway. It's already

something I'm doing. Bang. It worked.

It's going to have 200,000 views here in

the first couple hours. I know it works.

So, what am I going to do? Me and me and

Mandy, my team are going to go back and

say, "Let's throw it on X. Let's put it

on a real. Let's make it a chart. Let's

do a post on it. Let's go to Facebook.

Let's go to LinkedIn. I'm gonna share it

with my partners at 10X Health System.

We're going to collaborate with somebody

else. I'm probably gonna do a full

YouTube on it. Okay, I go to Tik Tok,

drop it on a live, and now what I need

to do is add links so that people are

going to come off of it. Probably make

some free offer, which is what I'm

getting ready to get into. So, I get

them off of these

the rulers of the universe. These are

the rulers of the universe. Facebook,

Instagram, the these are the gods of the

world. I want to get my lead off of

there and onto my own list. Okay.

Okay. So, what have I covered so far?

Lot. Okay. This is what I want to offer

you guys. Okay. I want to offer to do

two things for you. One, I want to give

you our target

and profit calculator. I want to make

for those of you that want to like,

okay, dude, like I'm ready. I'm ready to

go. I want to get two things for you

that I know without you spending a bunch

of money and time and energy, you can

make these two things just the target

profiting that I've shared with you so

far. Setting the right target,

having recurring revenue or one hit

wonders, whether it's a billion dollars,

$10 million, a hundred million, a

million, or 500,000. set the right

targeting

and to start doing this organic

marketing. You understand this organic

marketing is infinite and it cost zero.

And I want to share with you a program

we put together called our target and

profit system and our Facebook,

Instagram, YouTube SEO pro podcast. You

can pick two of those, not all of those.

And let me tell you why you can pick two

of those, not all of those. Now, I'm

going to do this for a ridiculous offer

for those of you who want to take

advantage of it. The reason I'm not

going to give you all five of them is

because I don't want you to try to work

all five of them. In the beginning, you

can't. Okay? I don't need all five of

these. If all I did was work this one

right here, Instagram, I have four

channels.

Okay? And I could add I only really want

to add YouTube to that.

Like if you're doing anything similar to

what I'm doing, you'd probably want to

pick just Instagram and YouTube. And

maybe I throw the YouTube away to do

podcast about your product.

So this year I'll do probably 104

somewhere between 50 and 100 podcasts

this year. Growing my audience or

organically. Okay. There's a website we

hooked up for those of you want to take

advantage of what you've heard already.

grantone.com.

grantcardone.comnow.

You go to the link. We put this up for

$297.

grant card.comnow.

We're going to give you a resource

portal. How what's how do I pull that up

on my computer?

>> Should be open. Yeah.

>> Uh let me see. I'm going to give you

this portal so you can actually measure

this. There it is. There's your portal

where your target calculator sits and

your marketing

um your Facebook system,

the two you pick your Instagram system,

your YouTube system, SEO system. It's

going to literally sit on your phone and

Grant Cardone is going to be with you

247

to remind you of your target. Okay? And

I'm telling you folks, 90% of this game

is done right here.

Oops.

90% of the game is done right here

on the target.

Do not pick the product. In fact, some

of you are going to trash your products

when you're done with this. I'm going to

get this to you. I'm going to download

this to you. I'm going to get you our

resource portal. It's $297. If you're

not happy with it for any reason, I'll

give you your money back. Right?

>> Okay. And this is what I'm going to do

for you. Okay? This is a no-brainer. For

everybody that takes advantage of this,

the first hundred people that take

advantage of this, I'm going to give you

a one-on-one call with one of our

coaches to walk through where you're at,

what you're trying to sell, what you're

trying to do, how to set your targets,

how to set the profits up, and which of

the two organic socials are you going to

use? Is it going to be Instagram, Tik

Tok, YouTube, or is it going to be

podcasts? Okay, you pick your two and

we'll give them to you. It's

grantcardone.com.now.

Grantcardone.com. Now, this is not for

everybody.

This is for those of you who want to 10x

your revenue in 2026.

Okay? We're going to give you a

one-on-one strategy call. We'll give you

the resource portal and we'll give you a

one-on-one strategy call and

implementation call today if we can get

to the hundred. Okay. U let me just show

you what it is right now real quick. I'm

going to give you these three things.

Target and profit 10x revenue system.

You pick two of the five

organic marketing tools, okay? Plus, I'm

going to give you the resource portal.

Plus, I'm gonna give you the strategy

call. There's a no-brainer for those of

you that want to

you want help. Now, some of you are

smart enough to do it the way Alex did

it. Alex walked in my office, spent 42

minutes, $100,000,

did another couple Zoom calls with me,

and turn it into $100 million.

Okay? and he went and rolled. He went

and did it on his own in his way, but he

spent 100 grand. Okay, I'm giving you

the same literally the same support

uh giving you a one-on-one strategy call

with our coach to figure out where

you're at, what you're trying to sell.

Like, if you have if you're doing hair

extensions, that's different than if

you're a vet, different if you're a

plumber, different if you're a roofer,

different if you're doing solar,

different if you're in multi-level

marketing. Okay, by the way, this works

for all those groups. different if

you're a coach, a consultant, trying to

sell books, trying to raise money for

charity. All that is different. But

guess what? It still starts with a

target. Okay. I want to raise $100

million

for charity.

That's where it starts. Okay. Okay. What

can we offer that audience? Then who is

the audience?

Then how do I market to that audience?

And by the way, if I don't have to spend

any money marketing, even better. So,

two things we're going to give you. How

do you set this first target correctly?

What's going to go in there to fill out

the product or the service or the offer?

And then who who's got your money? Who's

got your target? Who's got your goals?

Who's got your future you? Who is going

to help you

get where you want to go? And now how do

we market to that audience using

existing distribution channels that

already exist? How many viewers on on

Facebook today or Meta? Two billion

>> users on Meta.

>> Yeah.

Yeah. How many how many people on Meta?

Two billion.

>> Yeah, I would say.

>> Yeah.

>> Okay. How many How many on Google?

5 billion worldwide use Google in some

way.

>> Five billion

>> 16 billion searches per day.

>> 16 billion searches. They're already

there, guys. I'm giving you the

distribution channel. You don't you do

not need to buy an ad on TV or or radio.

Now, will you in the future? You should.

We do. We're on TV. We're on radio.

We're on YouTube. We're on Facebook.

We're on Instagram. We're on all these.

Why? Because I have a great product. I

have a great product and and I don't

know where you are.

How How would I know where you are? I

just know you're my target. Okay? If you

want, if you're inspired to do great

things, to make a lot of money, to be

successful, to help your customer, to

expand your brand and your name, if you

want to be famous or you want to be, you

want to be a differencemaker on this on

this planet or like me, you want to

raise a hundred million or a billion

dollars for charity and you want to

change the world, maybe you want to

become the president of the United

States or whatever, dude, that means you

need to learn how to set a target.

Stick with the target. Let the target be

giant.

Why not?

It's the same price for a giant target

as it is a medium target as it is for a

small target. It's the same freaking

trip. Now, how do I get that done? Okay.

Oh, I got to market. I got to go tell

the world about my product or or like I

did this morning, I got to get other

people

to tell the world about my product. So,

again, we're going to offer this to you.

to grantone.com.now.

This is just going to be why we're live

today. I'm going to give the first

hundred people, this is an easy thing, a

easy target for us to hit. We're going

to give you the target and profit

system. We're going to give you the

organic marketing system that we use,

two of the portals, the 10X resource

portal, and a one-on-one strategy call.

Okay. Now, what do I do now that I got

leads? I got a lead. Lead came in. Uh

>> oh.

>> No. Now, now you want to spend now

you've gotten organic leads. Now, you

want to spend money to get leads. You

want to get more of them.

>> Okay. Third thing I'm going to do here

is I want to I want I have some money

coming in now. So I need some paid ads.

Okay, you want to add paid ads to this G

game. Okay,

I have activity coming in first. So I

have lead activity happening. I know the

ad worked. Okay, I showed you two today

in real time that worked. One where I'm

working out this morning. The second one

where where I talked about my real

estate company beating tech stocks.

Okay, in real time today, this is what

happened. Alex Heroszi just hit me by

the I don't know if he's watching this

right now.

>> Um,

>> somebody probably hit him.

>> Yeah.

>> Yeah. Yeah.

Okay. Um,

okay. Now I got lead activity.

Something's happening. You went to paid

ads, but really I have lead activity

happening. I have lead activity starting

to happen. We we we know because of what

happened this morning that we have some

activity and something worked. We want

to probably add money. You want to start

adding money to things that are

successful. You don't add money to

things that didn't work. We know the 40s

my my real estate beat Facebook for the

last 10 years in a row. One real estate

deal beat Meta Google investments, Tesla

investments. We know that works. So,

we're going to be like, "Hey, let's go

throw some dollars." So, I'm going to go

to my department, Cardone Capital, and

I'm going to tell Ryan, "Spend some

money on this ad." Okay. How does a real

estate deal beat a tech fund? We know it

works. So once something works, how do I

know it worked? Because it got shared.

Okay, I did the Instagram post with me

working out in the gym with my favorite

gene or my favorite amino acid or

peptide. Sorry. Okay, I don't even know

how to say it right right now because

I'm learning how to market this thing.

In the beginning, this is what you're

going to have. You're going to fumble

with this. And because you're fumbling

with it, every once in a while you're

going to stumble in the fumble

to discover something that works. The

moment it works, you want to spend

money. Like, I'm going to put a dollar

on it. How what do we start at, Jerry?

>> 500.

>> 500 bucks. Eight years ago, what did we

start with?

>> 100.

>> $100. Okay, guys. I'm going to put a

$100 behind this ad and see what

happens. Could y'all build an ad for me

right now

in real time? Could we build an ad right

now? $100. How my how my how Cardone

Capital beat talks? How long would it

take? I'm I'm asking you genuinely.

>> How how long to build and launch with

the creative?

>> 15 minutes.

>> Yeah, I'd love to do it right now while

the people here and show them what we

came up with.

>> Can we or is it too much? Is

>> it's Is it I mean it's

>> Yeah, I mean we can

>> No, but is it nuts? It's cool if we show

it.

>> Okay. I mean,

>> it's not cool. It's not cool if it's

It's a lot of work.

>> It's I mean, it's not It's work.

>> Yeah. But it's it's not like a boom,

it's up and live. Like we got to get the

creative. We have to set, you know, it's

a process and then we'd have no way to

show that whole thing to them.

>> You wouldn't?

>> No.

>> No. Okay.

>> Damn. It sounds interesting.

>> See, it sounds like a great adventure

now. Okay.

Sounds like a great adventure. But maybe

maybe you can't do it. I'm asking you

for the reality of it. Like is it that

easy to be able to write it? I don't

know. Because what I do is delegate

this. You guys got to understand you're

the CEO of the company. Okay? You're

running this company and your your job

is the CEO of this company. You're

you're the inspiration of the company.

You're the dreamer of the company. You

didn't have any products in the

beginning. You had an idea before you

had a product. You understand? All

companies work the same way. Idea first,

then a product. Idea first, then they

raise money. Idea first, then I tell

somebody. It never happens. I had the

product. I had the service. I had the

car. I had the whatever. You don't have

the product before you have the idea.

The idea happens first. This guy's

sitting around deadbeat loser. Has no

money. Has an idea. And guess what? He

goes out and tells the whole world. And

the next thing you know, he's a

billionaire. This is the simplicity of

this game.

The idea comes first. Now what happens

is the idea comes first and then he

starts becoming an engineer here and he

lost the idea.

So you have to stay with the idea, stick

with the idea. The second thing you want

to do is market the idea. Silicon Valley

knows this better than anyone. This is

what these guys. They're master

magicians. Idea. They market and they

don't sell anything. They raise money

without selling a product. Idea. Big

idea. Uh what's his name? The guy that

did Weiworks.

>> Adam Newman. Adam Newman idea put in a

couple of little wei workshops that

didn't work by the way the wei work

didn't work

and then went and raised $40 billion he

just skipped all the [ __ ] in between

there was no product there was no

service there was nothing okay idea

>> raise money tell people raise money

okay so now when you start doing this

you're going to get you're this guy's

going to get a bunch of leads coming in

okay now somebody needs needs to figure

out how to manage that lead activity in

that time. And this is why I was asking

Jared, hey, could we build that right

now? Well, Jared knows the

infrastructure. He knows the mechanics,

the engineering, the trouble, the

problems, the landing pages. He's going

to get lost in all these details that

I'm not dealing with. And I don't want

to I don't want to deal with I need to

delegate all this work so that I can

stay with the idea and the marketing.

You cannot do the idea of the marketing,

the leads, the management, the phone

call, the f the followup, the emails, uh

the the metric. You can't do everything,

guys. You can do anything.

You can do anything, but you cannot do

everything.

It's just not possible. So, I need these

leads to go someplace, right? So,

they're going to come out of this idea

and they're going to go to this funnel.

Okay? The leads are going to hit a

bucket.

And I got to figure out where where do

these start going? What departments do

they start going to? This is where you

have to start having management

measure leads and then the team can

start saying, "Hey, that worked. Let's

throw some money there and let's throw

some money there.

Some effort, some energy, some

resources." In our case, it was a

hundred bucks. Do you know do do we even

know the first ad we ever ran?

It was the first ad was for Cardone U

for a thousand bucks.

>> I'd love to see what that ad looked

like. See, we wouldn't even run that ad

today. We We go back and look at that ad

today and say that that ad was terrible.

It built a billion dollar business. We

built a multi-billion dollar enterprise

off of a bad ad.

You are too, by the way. Just so you

guys know, your ads are going to suck.

I could show you I can show you a

thousand ads on the internet right now.

Let me just show you one right now that

sucks. First guy I thought about pillow.

>> What am I thinking about right now?

>> My pillow.

>> My pillow.

His ads suck.

Guess what? They work. It doesn't matter

if it's not great. You're not trying to

win an Academy Award here. Uh let's see.

Videos. Yeah, there you go. Here's an ad

that sucks.

Hello, I'm Mike Lindell and as you know,

my passion is to help your screen

of your life. That's why I created my

new Dreams bed sheets. I guarantee you

they'll be the most comfortable sheets

you'll ever own.

>> With the Giza Dream Sheets, I'm getting

the best sleep of my life. They are so

>> Okay, now now I interviewed. Guess what?

I find somebody interesting. Ad sucks.

Guess what I do, dude? Call that guy.

He could lift me up. He's doing

something I don't know how to do. This

guy probably spends a million dollars a

day on advertising.

He said, "Grant, I any ad that you see,

the only reason you're seeing is it

works. Period. That's the only reason

you're seeing it. Is it because it

worked? We put a little money behind it,

it people respond to it and we put a

little more money behind it. You just

you can literally test this out. Now,

when you're testing it out, you still

need to manage this lead. This is going

to hit a call center, an email list, a

landing page. Okay? Now, we can do all

this for you. We can help do all this

for you. Okay? Uh people pay us to do

this. People travel in from around the

country four times a year to come to my

to come to my uh our marketing workshops

and say, "How do I run these pages? How

do I do these landing pages?" Okay, we

need to first measure from the brand

promotion. We'll we'll run a brand.

We'll run a promotion and then we'll

have an event. could be a webinar like

in that one that one thing I did this

morning guys I'm going to be hosting a

live call how we outperform

tech stocks I don't have the date for

the the the the call the live call yet

I'm going to start collecting names

measuring leads and then we'll start

adding dollars okay two you have to have

a CRM to manage this activity now all of

you have one everybody here has one

there's a list of them they're all they

all suck

Like what's what's the name of some CRM?

Jared,

>> HubSpot, Salesforce, Pipe Drive.

>> Go high level.

>> Go high level scale.

>> Boooo. Baha.

Easy to track. Easy to track CRM. CRM

that suck. Our CRM is better than your

CRM. It's all the same thing. Hyperlink.

Blah blah blah. They got they got a

million CRM. Guess what? They all suck

or they're all great.

depending on how good your people are.

Okay? Your CRM is going to be as good or

as bad as your people use it. Period. In

the story, there is no CRM that's better

than another CRM. You could be

Salesforce and pay $1,000 per person. Or

you could be boooo Salesforce Junior and

pay nothing. It's the same CRM. Okay?

You use it to organize your leads, to

store leads, to follow up leads, to call

leads, to collect data. And if you don't

have a CRM,

what do you have? You have to have a

critical file. Okay, this file, this is

a file of data. This data is of buyers,

non- buyers.

Uh, what else would I have in there? I

mean, you could break it down any way

you want. uh demoed

>> demoed buyers,

>> people who set an appointment.

>> Appointments.

>> These are all groups of people that you

want to actively keep engaged because

>> they didn't take the call. They didn't

respond. By the way, these people

>> lost deals.

>> This guy hit at 2 a.m. in the morning.

You You're not open at 2 a.m. He hits

your light landing site. I'm interested.

And you call him back at 900 p.m. 900

a.m. in the morning. He's like, I I What

are you talking about, dude? He was, the

guy was completely inebriated when he

hit your site. He doesn't even remember

he hit your site. Okay, guess what?

Next, next morning at 2 a.m., he's going

to hit your site again. Dude, I want to

buy that again. This could go on for a

year. By the way, I have people in my

CRM that have been in that CRM for 22

years and we've never sold them a

product. So, you have buyers, non-

buyers, demo buyers. I have people in my

CRM that have bought the same product

from me three times.

Okay? and they don't know they bought

the same product three times. They're

like, "Man, this sure looks familiar."

Okay, I bought products the same time. I

have products in my house that my

company that people in my house are

buying and I already have the product. I

don't need another one, but for some

reason, somebody over there thinks that

we needed another one. Okay, I'm telling

you, this game is so easy. This game is

so easy. Just ask yourself, just look

around in your house right now. Wherever

you are, you're in a house, an

apartment, an office, I want you to look

around real quick at all the products

where you are right now that you haven't

used in the last 30 days.

Just look around. Just look around.

Like, I don't need this,

okay? Doesn't need to be here. Don't

need it. Um, this a blank thing, okay? I

don't need that thing over there. Like,

there's things you just don't need.

America is the greatest consumer nation

in the world. We consume

stuff for no reason. We buy stuff

constantly. Okay, that's your target

market. But you need them in a you need

them in some kind of file. This is your

critical file. This is your life line.

Okay, this is the people the who's that

are going to that are going to basically

fund you getting to your target.

Remember, target

marketing,

control the lead, okay, through the CRM,

and then I could spend money on

advertising, okay? Which is what I'm

going to do. I'm going to start 10xing

the advertising to these people. They

came in, they see a paid ad somewhere.

Hey, come see my blah blah. Okay? And

this non- buyer right here sees it and

maybe says, "Okay, I'll come in now and

buy buy a product." This is when we want

to start multiplying our advertising.

We'll do a hundred. It doesn't work. We

get a response. Sales team starts taking

place. They're in our funnel. Okay? And

we take this sales funnel and we start

controlling this.

Now, we got lead management now. Okay?

I'm going to move into now. I'm going to

start controlling leads. I got all this

activity starting to build up. If it's

working, for instance, I have this

morning on two campaigns this morning,

we would have on on on one campaign

8,000

uh n 9,100 on one and on the other one I

have

uh

200,000

and we have this event going on right

now. I have 209,000

leads this morning that I didn't have

when I woke up today. You're like,

"Yeah, man. I wish I had that problem."

Okay. Yeah. Well, guess what? We got

another problem now. How am I going to

manage all this activity? Where's it

going? Who's going? Otherwise, it's just

going to be a big activity. It's just

going to be a bunch of blah blah going

on, noise going on, and nobody converts

it to customers, which is what you

really want. Okay. So, what do you do?

Oh my god, your your team's going to be

overwhelmed. Okay, how do I start

automating some of these processes? So,

they're automated. By the way, it's

never been easier to automate than now

because of AI.

But you need to know the rules behind

the AI. You got to know some rules. Like

AI is not a solution for everything. You

need to understand a couple things so

your team goes in with the right

anticipation of what's going to really

happen. First of all, you're only going

to convert 2%.

of these leads

in my real estate division. I'm only

going to convert one half of 1% of those

leads,

not 2%. Okay? You need to know this.

Why? Because if I have a 100 leads come

in and I convert two, 98% did not

convert. And the somebody's going to be

like, "The ad didn't work. Bail on the

ad." No, dude. Don't bail on the ad. The

ba the ad worked. Okay, maybe your price

is too low. What do you mean? Only 2%

converted. Maybe maybe it's too low,

right? For instance, I just offered you

guys something. Okay, I'll give you a

perfect example in real time. Grant

CCardone.com. Now, show show the offer

that I did.

This is how people actually operate.

Just so you know, this is how a buyer

operates. Can you show it?

>> They're working on it. Come in. I

offered you my target and profit system

and two of my five favorite ways to or

do organic marketing. This this

program's a couple thousand bucks if you

could buy it. If you could buy it, it's

a couple thousand bucks. Okay. Yeah.

>> Okay. Back

>> as a separate product. Yeah.

>> Of the previous one. Not this one.

>> Okay. I'm basically giving you this with

a free call with one of our team

members.

Let me just handle it, guys. Okay, I got

I got it. I got it. I got it. Let me

just show you what I did. I got it.

Okay, leave it alone. Target and profit

system and the 10X marketing. Let me

tell you what what happens to people.

It's 297 bucks. It comes with a

guarantee, by the way. If you don't like

it, I'll give I'll give you your money

back. Check this out. Watch this. Now

watch this. These are people, okay? A

bunch of you took advantage of it.

Congratulations. I gave you a free

>> strategy call.

>> Strategy call to talk with one of our

coaches about what what you're doing,

what what's going on, how can you what's

the best thing for you to do, where do

you get started? Okay. And some of you

did this. Ah, it's too good to be true.

Some people did this. You go into a non-

buyer bucket and say, "No, dude. There's

no way uh 297 can't answer all my

problems. Oh, okay. It's too cheap. I

could do this. Add $1,000 to it and I'll

bet you I'd have the same conversion

rate. Exactly the same conversion rate

on the number of people

because they'd be like, "Oh yeah, $1297

I get my money's worth." I don't want I

don't want 1227 from you guys. Okay? I

want 297 from you guys. That's all I

want. I want to do the call with you and

I want to find a great business. By the

way, some of you that are making $10

million a year will not spend $297. You

wouldn't spend $1297. You wouldn't buy

anything until it's $11,297.

Okay? There's some of you, by the way,

that would only buy this if it was

$110,000.

And you wouldn't even want the program.

You say, "You know what, dude? I want to

spend 110 grand with you and I want your

company to do it for you."

You understand? Like you don't you think

it didn't convert. If it converted one

person, it worked. Now you just need to

flow on it. You need to move on it.

Okay. Now, for those of you, this is

what I gave you guys. By the way, this

is how silly I am. I did this whole

thing for $297. I I also gave you our

resource portal and I also gave you a

one-on-one strategy call. And then I'm

starting to talk to you about leads and

I'm telling you, 98% of your leads are

not going to convert. That's not even

the bad news, okay? 98% won't convert.

So, your manager is going to come to you

and say, "Fucking ad didn't work, bro.

The ad didn't work. The ad worked fine,

dude. It worked exactly the way it was

supposed to. It did four times better

than most my ads do. It worked fine. Now

you got to start spending money on it."

Okay? You're nonsense. You do not know

what you're doing. Okay? If a half of 1%

bought the product, I would be like, "It

worked. Now lean on it. Add value. give

explanations. This is the other thing

you don't know. 80%.

This is what your manager doesn't know

because you got a weak manager, a weak

team. You got a bunch of people that

don't know what they're doing. It's like

you're at the local barbecue and you're

asking everybody at the barbecue how to

do the brisket and there's only one guy

in there that knows actually how to do

the brisket. And that's the only guy you

should be talking about. Everybody else

has got misinformation. The smoker, the

temperature, the inside, the outside.

You should have done this. You should

have. Dude, nobody knows except one guy

and you all go to everybody for the same

[ __ ] I'm talking about your company

now. You just went to an employee that's

with you two years. You think Steve Jobs

went to people and said, "What do you

think about my phone?" He did, by the

way, and everybody said, "The phone

sucks. Nobody wants that phone. Nobody

needs that phone." Do you think Henry

Ford got support from the marketplace

for his car? They were riding horses.

Nobody did. Do you think Elon Musk went

to people about Tesla? What do you think

about my car? Okay. Oh, by the way, he

did and they said it sucked. Okay. Ford

Motor Company, Honda, and General Motors

are losing money. And he's printing

money right now. He's going to be the

first trillion dollar trillion trillion

dollar guy on planet Earth. He'll be

worth more money by himself than every

car company on planet Earth. He didn't

go to other people and say, "What would

you do?" You got to have one leader. You

guys that are leader, you guys, the CEO

of the company, the dreamer needs to

know the truth here. And the truth is

this. 80%

of all your ad dollars should come from

40% of your customers.

And that customer is the person that

already bought a product from you. It's

called the second sale. This goes back

to your CRM. Now, remember, I had the

CRM. Now, you guys are following me. I

had the CRM. The CRM's got this bucket

of content. This c I got some sold

customers over here and I got some

unsold customers over here. It probably

looks more like this, by the way. It

looks more like

It looks more like I got I got sold

customers. I got that big bucket of so

over here. And I got a smaller bucket of

sold. Let's 20% bought, 80% didn't buy.

Okay. Now, your guys are going to go

work these guys. Guess who we're going

to work? We're going to work the people

that already bought from you. And so

when I said to you, I don't want 1227

from you. I don't. I want 297 from you.

And I want to bring you into my

audience. And I want to find out which

one of you is the next Alex Hermoszi so

I can do something much bigger with you

in the future because I don't need your

297. But I do need you to pay to push

through the filter to say you're not a

freeloader. Okay? Because freeloaders

never do anything. If it's free, if you

don't pay, you don't pay attention.

Okay? Now, watch this. I'm giving you

our playbook. Exactly what's built our

business. I'm doing it to you right now.

Okay? Many of you have been here five

times, six times, seven times. You've

heard my name for years. Okay? How many

of you This is

just put the number. How many times have

you either seen me on YouTube,

Instagram, just estimate, you've heard

me, you own some of my products, you've

been to our workshops. Any number of

experiences that you've had with me,

just put a number in there. 30 first

time, a lot. Five,000

>> 69,420.

Okay.

99% of this room has never paid me a

penny for anything. Just Just so you

guys know, we we know who's in this

audience. 12, 75, 8, 10 times a day.

Some of you got three emails from me

today. Three yesterday, five the day

before that. What's the point? Okay,

what is the point? The point is the

easiest person to sell is the person

that's already bought from you. How many

of you bought a product from me before?

Do you have that video?

Do you have the video, the success

video?

>> Yeah. Yeah.

>> How many vid do we have more than one

video?

Okay. Okay. All these people I'm going

to show you right now have bought a

product from me. Many of these people

have bought multiple products from me.

Okay. The this is a Zoom call that I do

on What day is that?

>> Thursday night.

>> Thursday night I did this this last

Thursday. Watch this.

>> Great to have you guys here. Let's go to

Hakee.

>> So Grant, we went from 300K to 1.5

million with Cardone University. Did 1.5

million in our first year. So thank you

Grant.

>> Hey, congratulations on your success. I

just wanted to say thank you, man. You

10xed my uh roofing company from 750,000

a year and I'm tracking 7.5 this year.

>> What did you accomplish in the first 12

months?

>> 15 million in revenue business.

>> Before Grant, we were only doing maybe

about $100,000 a year. After Grant, we

will hit 3 million next year.

>> We train on Cardone University. We just

renewed another 5-year contract.

>> What's your success been since you've

been with us?

>> We're over a million dollars from

scratch. team.

>> Look, this is just a cut. It's a cut of

I I just did that yesterday or two days

ago.

>> Thursday.

>> Okay, these people are in there's

there's people that have invested money,

millions of dollars with me at Cardone

Capital. There's people that are in 10X

Health System with us. There's people

that are partners, coaches, trainers

that are with us, people that have a 10x

license to sell my products and services

around the world, okay? That coach

people around the world. So, we have

investors there that have invested with

me at Cardone Capital, clients from 10X

Health System, clients from 10X 360, our

coaching and consulting business. We

have people just getting started with

us. They're winning. Okay? They're

winning. And so, I grab that content.

Most of those people, by the way, have

bought a second, third, fourth, fifth.

What is my point?

You can increase your revenue at your

company by 40% on one thing. Second

sales.

But your manager is not working them.

What does your manager say? We need to

we need to spend more money in

advertising. We need more leads. The

leads suck. We need No, man. What you

want to do is when things are soft,

write this down. When things are soft

and you want to get a spike,

go to your sold customers. Don't go to

this group. Go to this group right here.

Go hit the sold customer. Somebody that

bought something from you before and

sell them again. Okay. Now the third

part of this, this is automated lead

management. What I'm talking about right

now is automating.

How many of you'd like me to automate

your leads?

How many of you like me to manage your

business? Okay, let me see in the chat.

How many of you'd like to have me be

your 10X manager?

and you would use exact automation that

we use in our company and the exact

marketing and the exact advertising and

the exact landing pages that we use.

Well, that's what I'm talking to you

about right now. I'm showing you exactly

what we do. I'm showing you our

playbook. This is called a sequence.

In real estate, there's a sequence.

In business, there's a sequence.

In raising children, there's a sequence

in dating. There's a sequence in making

a cup of coffee. There's a sequence.

Okay? In everything, there's a proper

sequence.

And if you get the sequence out, you're

going to mess up the whole deal. Like,

like when you're buying a piece of real

estate, the sequence is what people

screw up more than anything.

Okay. Now, when you email people, how

many emails will we send out this year?

>> Uh, probably close to a billion.

Seven00 million. Yeah.

We've got seven million people on the

list. So,

>> we send

>> seven million people are going to be

sent 600 million emails. Now, I just

want to be honest with everybody right

now, okay? We have not perfected this.

This is not perfection, but we have more

we we were doing something with Russell

uh Brunson.

>> Russell Brunson HDMI signals on on or

something.

>> There we go. We're good.

>> There go. So Russell Brunson when they

came to us, you want to tell that story

about when they came to us and said,

"You guys have more data."

>> Yeah. Like so he has a he has a a

web-based platform that people use to

sell stuff on and he said we had more

data by two than anybody that uses his

platform and and it got to the point

where uh the platform couldn't even

deliver reporting on all of our data

because it was such a strain on his

system.

>> Yeah. Th this is a 10x mentality right

here. Now, you can disagree with it.

Uhuh. You can disagree with it. You can

be like, "Oh, that's too much." Okay?

But I'm just telling you, I don't know

why you would be disagreeing right now

when you're sending one email out every

three days. You don't even have any

data. You don't even know what you're

talking about. You own a shop. You don't

have enough leads. You don't want to

spend money in advertising. Don't Don't

spend any money. Dude, I spent first of

all, I did a organic.

Then we said, "Let's spend a dollar."

Okay, we're going to call this O and

we're going to call this an ad. When I

call it an ad, I'm spending money. This

was free. The free worked. I added some

dollars. I got a lead. Okay, lead. I

sent an email. What did the email cost

me? What do we spend on emails

>> in round numbers?

>> I mean, it it costs us

>> nothing. That's the answer. Yeah, it

cost me nothing. I'm going to send an

email uh to my wife right now. Hi, baby.

What you doing? Boom. cost me nothing.

No time, no energy. She'll get it later.

Then I'm going to text her. Boom. Then

I'm going to send her some flowers. The

only thing that cost me anything was the

damn flowers

and it's not going to be big enough

or the colors are going to be wrong.

Okay? I don't mean because my wife's

going to complain because I'm going to

see the picture and say, "Dude, it

should have been bigger than that every

time I do this." Okay? Now, the email

was good. The text message worked and

the flowers I had to pay for. You get

it? Okay. My point is this. I did

social. This is what you guys aren't

doing. You might do the social, but you

don't do the ad. Or some of you, you do

the ad, but you don't do the social. And

then you do the organic, he does the ad,

and neither one of you do the emails.

And when you do the emails,

you quit on them. I send 7 million

people 600 600 million emails a year.

Now, when you start you doing our

automated lead sequence and emails,

what's going to happen is you're going

to get a U here. You know, in school you

got A, B, C, D, F. In emails, you're

gonna get a U. What does U stand for?

>> Unsubscribe.

>> It's say unsubscribe. And your guy, your

marketing guy over there that's never

started a business, run a business,

knows a business, knows about money,

knows nothing about making big big money

is going to be like, "Oh, boss, we got a

U. That means we need to quit.

We need to quit.

This guy's never sold anything of

significance or at scale in his

lifetime. He's 23 years old and he's

like, "We need to quit sending these

because they unsubscribed."

Oh my god, what happened? Our best

customers, our best customers,

our most elite customers, the ones that

pay me millions of dollars

are unsubscribed. It means nothing that

somebody unsubscribes except that you

send them a lot of emails. They're

basically saying, "I don't need to see

another email from you." Okay? By the

way, when they go to Instagram, they

still still see me. When they go to

Facebook, they still see me. when they

go to Tik Tok, LinkedIn, or by the way,

when they show up in town for our next

10X sales manager, they'll see me.

They'll see me on the yacht this year

where we do a fundraiser and they paid

50 grand for their cabin. And they'll

see me at Mya Lago. When are we doing

that event? October.

>> November.

>> When? November. They're going to pay 50

grand to come have dinner with me at Mya

Lago. Uh a private dinner and a two-day

event. Uh or they'll meet me in Cabo or

Aspen or come hang out with me in my

home in June in Malibu when it's done.

We're doing that for a hundred people.

Everybody's going to pay how what is

that?

>> 25.

>> $25,000. But they're not on my list

anymore. I still have their text

message. You understand? You have to be

everywhere all at the same time. And you

have to understand when they do this,

that does not mean what you think it

meant any more than uh the ad didn't

work or the social didn't work. Oh, the

social work, the ad worked. They all

work all the time. I got a lead from it.

Okay. The lead didn't convert. I got a

lead. The lead worked. Everything works

all the time. All leads work. All leads

are buyer. Everybody's a buyer. This

thing is growing. You guys are just

interpreting the data incorrectly

because you don't have automated systems

and you don't know the rules. Okay? You

don't know the rules of the game. For

instance, did you know

that for a lead to convert, you need to

contact them 8 to 12 times

for a lead to convert. Now, if you have

a young salesperson and you bring them

into your organization and say, "Hey,

you called this guy." And the guy

doesn't answer. And you call him a

second time and a third time and a

fourth time, he's like, "Man, the guy's

not answering the phone. M it must mean

what? What does it mean?" Oh, he's not a

buyer. Not a buyer. Or it means you got

to make four more calls or eight more

calls or 12 more calls or you got to go

visit him or you got to have a manager

call him. Maybe you need somebody of a

of of more altitude or maybe I got to

put my daughter on the phone and say,

"Hey, my dad pull up the Sabrina video

or the Scarlet video." Okay. When I

can't sell somebody, I put my kids on

the phone.

See, we don't give up on the buyer. You

give up on the buyer. Why? because your

target was out in the beginning.

Okay, you quit.

Just so you guys understand, I'm just

telling you, we we consult millions of

people. I have worked with some of the

biggest players on the planet like

Ashley Furniture doing5 billion dollars

a year. You quit

because the target you set in the

beginning was wrong. The first reason

people quit is because the target's out.

First thing is the target. Okay, you

have to do the math here. It has to be

possible. If you can't be if it's not

possible, okay, I set the target and I

market to that target. Okay, the

marketing is what's going to determine

and you're not you're going to fail on

your marketing because your target was

out.

Guy's on a street corner. He wants a

hundred bucks. Okay, can he get a

hundred bucks? Can he get a,000 bucks?

Could he get 10,000? Three guys go to

panhandle.

Panhandle. You're working a street

corner. You don't have any money. You

park your new Honda underneath the

bridge. You walk two blocks. You put a

bunch of dust on you. You know, you got

yourself looking all tired and dirty and

ugly and poor. And you got your little

sign out there. It's a crumpled sign.

It's not a new sign. It's a old beat up

sign. Signs beat up like like terrible.

Okay. Work for food. Work for food.

You're panhandling.

One guy walks away with a hundred bucks.

Another guy walks away with a thousand.

Another guy walks away with 10,000. They

all went there to panhandle. Okay. One

guy had the right target. The other two

didn't. Guy walks in, I'm I'm going to

make $10,000 here. Okay. First guy walks

in say, "I'm pick up a hundred bucks.

You got a dollar. You got a dollar. You

got a dollar. You got a dollar." He gets

a hundred people to give him a dollar.

Boom. He goes home and he's still broke.

The other guy walks in and says, "I'm

going to pick up $10,000 here." Okay?

And he starts asking every car for a

hundred. Okay? He he did the math. You

understand? He had a bigger target. did

the right math and marketed to the

$10,000. Oh, by the way, there's guys

doing this every day, five days a week.

$10,000

times 250 making $2.5 million a year

panhandling.

No product, no service, no delivery, no

manufacturing, no shipping, no [ __ ]

Straight to the money. Watch my kid

>> available. Please leave your message for

786.

Oh, that's sweet. So, I can't come this

year.

>> Oh, I understand. Is there a particular

reason?

>> I was wondering uh what you're

interested in putting you down for for

10x ladies.

>> When is it 10x ladies?

>> 10x ladies is August 15th through 16th

and that's a Friday and a Saturday.

>> August 15th through

16th.

>> Yeah. So, just two day event. And it's

the last one ever.

>> I know. We win the 10x ladies the last

year and I like it. Why? I bought many

things about Phoenix. So I want to go

and I want to say no.

Let me know that you sent me earlier.

What is another one? What executive?

Where's another one?

>> Executive. And then we have we have VIP

which is 1,997 if you want to do that

one.

>> Yeah. VIP.

>> You want to do VIP?

>> Yes.

>> That is super exciting.

>> No. Yes. Can you train? No executive.

>> Yeah. No executive.

Can we put you down for two?

>> Because I don't know yet if I could go

out right now.

>> That's completely understandable. But

maybe in the future you can find someone

to come with you. I just want to let you

know that if you buy two tickets and

aren't able to fill one of the seats,

you can use that toward a future event.

>> Yeah. No. Yeah, that's great. I can buy

those.

>> You can buy just in case I can go. I can

send any of my tickets.

>> So, you're going to buy two tickets?

one.

>> Okay, I understand.

>> But what is another one? VIP.

>> Yes, VIP.

>> Back to me. Okay, so what she just did,

what is she 11 years old right here?

>> We gave her a short script. We gave her

new script. We gave her a list. Came out

of the CRM. Everybody else had that

tried to sell the person. And we got the

right person to call her. Okay. Now,

watch what she did when she got the

1997. By the way, that was a $2,000

sale,

right? Isn't that what it was? 1997.

>> Yeah. What did she do when she got to

Hey, but why don't you buy a second one?

I I just finished talking to you guys

about the second sale, dude. The second

sale is the easiest sale you can make.

This lady went from I don't know to 197

to my kid pumping for two. Why? Why did

she want to work for two? Because she

was going to solidify one.

She doesn't know this. I don't need to

let Scarlet know that. Okay. Later, I

teach her. This is the game we're

playing. She said, "I don't know." She

said, "Okay, I'll come." All right. Why

don't you go for a second one? You can

use it later in the future against

something else. It's a great simple easy

pitch. And boom. The guy's like, she's

like, "No, I'll just do one now."

Because this gave the lady, the buyer a

bigger problem. You want to write this

down. It's not It's not in my program

today, but anytime you have a customer

stalling on what appears to be a

problem, what you do is you give them a

second problem. They'll get rid of the

second problem by settling on the first

one. Okay? Like like you could do this

in the jewelry business. In the jewelry

business, a guy comes in, he's looking

for an engagement ring for his

girlfriend. Like boom, look at this,

man. $15,000. Oh, damn. That's a lot of

money. How do you solve that problem?

You give them a bigger problem. Oh, let

me show you what else we got. $51,000.

Like just dyslexia, the the numbers. If

it's 15, show them 51. Okay? If it's

$15,000, show them a $511,000 product.

Bro, you're making it worse. I know.

>> I know. It's crazy. I didn't make these

prices up. Somebody else did.

>> By the way, somebody lost their freaking

arm getting this one diamond. Not only

is it $511,000, there's a guy out there

walking around one leg and one arm just

to find that diamond. Okay. Okay. [ __ ]

I'll buy the diamond. Okay. She's worth

it. See? See? I didn't go to she's worth

it yet. I just went to problem, bigger

problem. Bigger problem makes this

solvable.

Every one of you has done this before.

You've had a problem in life and then

you had a bigger problem. You're like,

"I want that old problem back." Right?

You hire, you fired somebody. You got

somebody worse. You're like, "I want Joe

back. [ __ ] Joe." You had a girlfriend

or boyfriend. Oh my god, she's a psycho.

Then you got a worse psycho. You're

like, "I want old psycho back. She was

predictable." Okay, you get it? You need

an automated email sequence

that made Scarlet, This is what y'all

don't see. Y'all thought my kid was

cute. I did. I'm over here having dad

moments. But the truth is,

this particular client was probably hit

with what y'all don't see. How many

emails do you think that lady had been

hit with?

>> Probably 40, 50.

>> Could have been thousands.

>> Yeah.

>> She could have deleted 1,000 emails.

Don't need it. Don't need it. Don't need

it. Don't need it. Don't need it. Don't

need it. And your manager thinks it's

not working. Bro, it's working fine.

Shit's working. Okay. I'm literally

getting arthritis in her finger.

And my kid finally calls one day and

says, "Hey, why didn't you buy it?"

"Okay, I will." You don't know how many

of those deleted emails worked.

Okay.

Once the email goes out, it needs to go

to something that converts.

Um, you saw this to come here. What's

our What What's the Let me just do what

what they're seeing right now.

>> grant Cardone.comfree.

No,

>> now.

>> Oh, yeah. Yeah, yeah, yeah, yeah, yeah.

>> Only show this one now.

>> Yeah,

>> it's a note for the future.

>> This is what you guys are going to see.

Guarantee your business growth in 2023

with Grant's complete 10x revenue

system.

Surprise, surprise. Who did that? There

was a guy that used to do that.

>> Jim Neighbors.

>> Jim Neighbors. Exactly. Before Jared was

born. Okay. This is what's called a

landing page. Yeah, confused.

>> Okay, there's a landing page. You're

going to see this landing page. Okay,

this is what I'm going to do for all you

guys that already got our um um

um Hold on. Let me see. I'm gonna do

something fun for you guys. Okay. Uh

let's see here.

>> Right, Jared? Let's see here. Yep.

>> I'm going to do this.

>> I'm gonna do this. I'm gonna do this.

I'm gonna do this. Okay. And I'm gonna

do this. I'm gonna do this. Huh?

>> Bonuses coming.

>> Okay. I'm gonna do this. Everybody that

already took advantage of our

this landing page

>> 10x revenue system.

>> It's grant cardcardone.com. Now, when

you went to this landing page, I'm going

to actually give you everybody that

already took advantage of this. You've

already set up your coaching call. I

said I'm going to do a private coaching

call with you. Uh number two, I gave you

the you're going to pick one of the two

programs, Facebook, Instagram, YouTube

SEO, or the podcast. You're going to

perfect those two before you get on the

rest of this stuff. I don't want to

overwhelm you. I'm going to give you our

target and profit system. You need a

right target. Start with the right

target. But look, if the target's a

billion dollars and you lose money,

that's a that's a wrong target. So, you

need the target and the profit system

calculator, and we're going to give you

that as a resource bundle on your phone.

I'm going to also give you the exact 10x

lead automation sequence that we use at

our company.

This is going to be a path

>> automated.

So you know

lead comes in. Now what? Now what

happens? Now what?

Call goes out. What happens next?

We made a sale.

Scarlet forgot to offer the second sale.

What happens? Why didn't we offer him a

upsell right now? Oh, we forgot.

Salesman got weak. Salesman's on the

phone. She took whatever she could get.

Oh my god, I did great. Dude, you left

so much money on the table. It's stupid.

40% of your revenue comes from a second

sale, not a first one. Listen to what

I'm telling you. If you made a million

dollars last year, I could have made you

another $400 grand if you'd have just

asked for something else, but the guy

didn't

because he or she, the salesman, had the

wrong target or the manager did. You had

a billion dollar target. They got a

$70,000 target. She hit her target and

you don't hit yours. The employees all

hit their targets. It's the damn

business owner that never hits his

because he's the dreamer and the

employee wasn't. Shame on the damn

employee.

They're hitting their targets and they

don't have a fantasy life. Guess what?

That's a problem for you because they're

not going to like their life. They're

living paycheck to paycheck. All those

numbers I gave you early on, you're

like, "Why is he talking about all this

stuff?" because their problem is your

problem. You need this. Your manager

needs it. The next group of managers

that need it. If you're a oneman show

right now that you're going to bring

people in when you start scaling, you're

going to bring people in and you got to

be like, "This is what we do here, bro.

I don't need your ideas. I need you to

implement on this system." And if you

guys want to make this better than it

is, you want to make it better than this

is. Okay. Alex Hormosi, you want to make

it better, Alex? Do it, bro. Make it

better. And by the way, please share it

with me because I'm going to implement

it as fast as you tell me about it. And

what makes it better? That it worked.

What makes it work? Money, customers,

profits, period. Okay? Oh, this just

feels better. I don't care how you feel.

Okay? I have I have zero interest in

your feelings. I want to be able to

measure the money. It either worked or

it didn't work. Okay? I'm going to give

you that. Everybody that took advantage

of this our 10x automated lead

management. We're going to give you this

program and Oh, I did the one-on-one

strategy call already, right? But what I

wanted was those landing pages. Where's

the landing pages at, Jared?

>> Um,

I'm going to give you our landing pages.

I'm

>> top five. Yeah, we're

>> top five landing pages. I'm going to

give you those landing pages that we

use.

>> Okay, go ahead. Play it.

M

>> there's no audio.

>> Oh, there's no audio. Yeah. I'm going to

give you our top five landing pages.

Thank you for talking to me like that.

Yeah, you nasty man. Okay.

>> These these landing pages has have

produced hundreds of millions of

dollars. Now, you're not going to use

that landing page, but you're going to

use what it looks like to be that

landing page. Okay?

And we're going to tell you why they

worked. Okay?

Let me see here. This is uh here's a

landing page. I'm going to show you

another landing page that you don't see.

Uh don't show my don't show yet. Let me

see. Let me find it first so it's not

boring to the audience.

Okay, you see this? This is a landing

page. Okay, this landing page is

generated.

You might you might not like the way it

looks. I don't personally like the way

it looks. I don't like the way the

little building floats in there. Should

work. 80,000 names on that list. By the

way, 80,000 people that have an average,

listen, listen to this. 80,000 people

that have an average 401k

of over $200,000. That list is worth $16

billion.

Okay, that cost me nothing. Zero. Not a

penny. Okay, what do I do? I got to push

it out now. I could spin ads on it or I

could just take a picture of it right

now. Watch. See, if you, the owner,

don't think like this, you leave it up

to your people. They're never going to

think like this. If you don't think like

this, they're not going to think like

this. And even if you think like this,

they're not going to think like this.

But at least if you think like this,

they'll start thinking like this. Maybe

one day in the future, someday, somehow,

some way. Okay, so I could just do this.

I could take a story of this.

Watch this.

Hey, you want my 401k book? You got 200

grand in an IRA or a 401k and you want

to get cash flow, go to

cardomecap.com41k.

Do it right now.

>> Hey, you want my 401k free book? You got

200 grand in an IRA.

>> What am I doing? What am I doing? I'm

taking something built a landing page.

I'm throwing it on social because I'm

going back targets organic target

organic paid ads. Paid ad work. Go back

to organic. What's the target again?

Target gets bigger because I got organic

and I'm I'm spending money. Boom. Go

back to targets again. Increase the

target and I'm doing multiple companies.

Okay, by the way, here's a list of

people that took advantage of this.

Congratulations, guys. I'm going to give

you our five best converting uh uh

landing pages. I'm going to give you uh

you pick I I recommend you pick the

YouTube and the Instagram of the five

programs. You're not ready for the

podcast game. Most people are not ready.

Anybody here doing 10 million, if you

can go from 10 million, if you could

pick up 50% of your revenue in the next

90 days, I'll be on a podcast with you.

>> But until you're ready for a list of

people to interview, you want to

interview them and grab their audience.

You don't want to be interviewed. See,

when people get on the podcast uh uh

tour, they're like, I want to be

interviewed. I want to be interviewed.

No, no, no. You want to interview people

that have an audience already. You you

have even have that backwards.

Okay. So, I'm going to give you what are

we giving them, Jared? Uh, the automated

lead system. We're going to give them

lead management. We're going to give

them the

>> organic marketing organic marketing

profit calculator.

>> And the most important thing, what's the

most important thing

is the target. Okay? I got a guy over

there. I got a guy in another

department, another company. He's all

happy about everything we're doing

because we're happy because we got this

and we had this success and we had that

success. The CEO of the company is the

one that's never happy. If you want to

be a great CEO, you're not going to be

happy. You're going to be freaking

constantly constantly disappointed with

almost everything. Why? Because you're

always changing where you're going.

You're not satisfied with the view right

here because you're trying to get to

this next view. And I'm like, man, I got

this other opportunity. You got 80,000

people on the email list

that are worth, by the way, $16 billion

dollar.

>> Is that right? Is that number right? Or

is this It's like, oh my god.

while I'm here delivering to a new

audience

a $297 product. And I know some of you

guys in the room are worth tens of

millions of dollars to this company. But

more importantly, the money to the

company, you're worth the expansion of

success to the company. Because my

company, like your company, by the way,

is based on success. If you sell ice

cream and somebody buys vanilla bean

from you and they leave and they This is

the sickest, most ridiculous, most

phenomenal vanilla bean ice cream I've

ever had in my life. You need to stop

everything you're doing and you need to

go over there. In fact, you know what?

Look at I'm bringing you over there and

I'm buying this ice cream. I'm telling

you, this is magic. Okay? See, the

moment you can have that, that's your

success. other people telling other

people. In fact, if they wore a t-shirt,

best vanilla bean down the street and

they became a partner or an affiliate

and they blew your business up. That's

what you want. You know what my vanilla

bean is? Your success.

Okay? I don't want you to tell people

Grant's the greatest. You shouldn't be

talking about me. You should be talking

about yourself. You came in here making

500 grand a year.

My vanilla bean

is that you make $5 million dollars this

year. No. No. This is what's really

going to happen though. Just so full

disclosure, you came in making 500

grand. My goal is to get you to 5

million. You set a target of 5 million

and you only do 4,250,000.

That's probably what's going to happen.

And then you're going to call me up and

say, "Grant, I want to pay you a hundred

grand and I want to do private coaching

with you." Okay? And I'm be like, I

don't I don't really have time on my

schedule. Hey, Grant, I'm committed.

Tell me tell me what you want to do

here. I want to go to $50 million. Okay?

Let's do the private coaching. Not

because you're going to give me the

hundred. Because you want to go to 50

million.

Okay. I I I I want this. This is what I

want. I want to be able to tell this

story to my kids. I want to be able to

tell my kids, "Hey, dude. I did more

than help you. I helped Alex and I

helped Robin and I helped Destiny and I

helped uh uh man, Destiny sure post. She

she comments a lot. I love Destiny.

She's a maniac." Okay. Jennifer,

>> I helped Raina. I helped Jack.

>> I helped scan the the the comments,

guys. They're Huh.

>> Laura. Yeah, Jack Kim,

see this is what I want to do. You guys

are my vanilla bean ice cream.

>> Okay. 10x revenue system. grantone.com.

Now, we're going to give you the SEO

marketing. I'm sorry, the the uh the the

automated lead management, our automated

lead management. I'm going to give you

the one-on-one strategy call for the

first 100 people that take advantage of

it. I'm going to give you our five

favorite landing pages. And for you guys

taking notes right now, man. Hopefully

you're getting all this.

Um,

yeah, not me. Not not back to me. I'm

sorry. This is where I want to go. Okay.

Hopefully, you're getting all this. Uh,

I'm also going to give you our favorite

company policy. If you're not happy,

just send it back to me, dude. I'll give

you your money back. No problems. No

questions asked. Bang. Here. Go away.

No, it didn't work. You didn't like it.

Not a problem. I love you. You love me.

The world goes on. And um cool, it's

fine.

I still acquired a name.

See, you're still in one of my buckets.

You understand?

You understand?

You You guys understand?

A lead

drops into a bucket.

2% of them buy.

98% don't buy.

What's the most valuable part of this

list?

Where's the biggest opportunity?

40% of this of these people will buy

another product.

This is profit. All boom. Just hits the

bottom line. When I buy an apartment

building, right, I don't try to raise

the guy's rent. I try to add VIP

parking. I don't need to I don't need to

raise his rent, dude. I just need to be

like, "Hey, bro. You want my internet?"

70 bucks. Okay, you understand? But you

don't know this. If you don't know this,

you don't know this. If you're a

furniture salesman, you're a furniture

salesman or you're a masseuse or you're

doing or you're a barber. Okay, the

barber the barbers are terrible. They

have all this [ __ ] sitting in their

products and it's always there. I'm

like, "Bro, none of your products ever

go away." Yeah, I know. Nobody ever buys

anything from you because you don't know

how to market.

Okay? And then even when you do, even

when you put the little bag together,

you feel bad about it. Okay? Now, these

98% over here, these 98% are your

future. This is how you get to a billion

dollars.

This is how

you get confidence to go to a billion

dollars. There's no confidence in this.

The confidence is in the people that

bought your ice cream. Okay? This is the

future. This is what you guys have to

learn how to do.

You got to quit giving yourself excuses.

They're not buyers. It's the economy.

It's Iran. It's the tariffs. It's

inflation. It's interest rates. That's

all [ __ ] Okay? That's your best

friend. By the way, let your competition

have all these excuses while all you see

is the opportunity. But you have to

store this data somewhere. Now, these

CRM, guys, you can buy them for nothing.

What's a CRM cost?

probably as little as three 400 bucks a

month for

>> and there'll be nothing. There'll be

nothing in the future. You won't even AI

is going to wipe them all out.

Salesforce.com will be gone. Okay? Or it

has to become a an AI tool. That'll be

it won't be it'll be nothing, too. This

whole game's going to get more

competitive, not less competitive. Okay?

Now, watch. I got all these leads. I got

all this activity. Now, what do I do? I

got to write emails, dude. I got to make

phone calls. I need scripts. I need to

know how to talk to people. Okay. So,

what you guys need to learn, this is

what I'm talking about, the learning.

Now, this is where you have to become a

student of the game of sales or what you

call, if you hate the sales word,

conversion.

I'm trying to convert people now. I'm

trying to convert them to my my thing.

They didn't want it. I wanted them to

want it. Okay? If you're taking notes, I

want you to want my product. You don't

want to want my product. You actually

want to resist my product because you

don't believe in yourself. You don't

believe things work for you. I on the

other hand believe in you and I want to

convert you. I want to convert you to a

better version of yourself. And you

believe you cannot be a better version

of yourself. You got a little bit of

hope. That's why you came here today.

But you're skeptical. You're not

skeptical of me. You're skeptical in

you. You're like, I don't know if I can

change. I'm like, I know you can change.

I'm trying to convert you. Okay. Now, to

do that, to make the conversion, the guy

walks in a ring shop. I want to upsell

him to a better ring. He doesn't believe

in himself or his marriage or the chick

or the relationship or he doesn't know

if it's going to work. I have to make

him believe that he can do this. He

comes into a charity and I want to raise

money for charity. He doesn't believe he

can afford to give. I believe he can. My

job is to convert him. Okay? Now, what

is that? Those are scripts. Okay? If

you're talking to somebody on a phone or

a text or

uh no not not an email so much. Okay, it

could be a Zoom call though. All this

technology assist us better today. Let's

pretend like that Zoom call I was doing

last Thursday I showed you a video of my

team could be on the Zoom call pulling

people out right now texting them data

in real time.

Anytime you can go one to five minutes,

five minutes is long. And I'd say 1 to

two minutes is probably better. In the

first 60 to 120 seconds of a phone call,

let's say a call came in or let's say a

lead came in. So I'll bring email back.

Email comes in. If I could hit them in

the first 60 to 120 seconds, preferably

while they're emailing me, like if I

could do it instant, as fast as

possible, boom, I'm going to convert

more leads. Okay? Speed to the lead.

nine times more likely to have a sales

conversation if you follow up with leads

in less than one minute.

>> Let's say I have an inbound phone call

guys on the phone. I want to text him in

real time. Hey, look at your Hey, Grant.

I got to go right now. Okay, good. Just

look at your phone real quick. I want to

show you what I just sent you. What did

you send me? I sent you the proposal.

Like, if you could do that in real time

for those of you who get inbound calls,

maybe you're a tree trimming company and

they call and say, "Can I get a bid on

tree trimming?" or you're a construction

company. I want to rehab my kitchen.

Great. Let me text it to you right now.

The speed at which you can respond will

do two things. One, it's going to

increase your conversion rates. Two,

it's going to prevent this guy from

shopping if he does shop. Number three,

dude, you're going to separate yourself

from everybody else. Okay? Like, I could

show you guys right now. Um, pull up a

number of somebody I could call that's

open right now. Just find somebody

that's open that that does tree

trimming.

or

uh I don't care. Just find something a

yoga shop.

>> You have a burner or

>> uh I I I'll use my reg.

>> Okay. 866

>> 866

>> 876.

>> What am I buying?

>> Affordable tree service.

>> Okay.

>> 866 8764104.

>> 4104.

>> Yep.

>> You know, I got some trees to trim.

>> Mhm.

>> Let's see how they do. Okay. How you

guys think they're going to do?

>> They record or return this call for

quality or research purposes subject to

our privacy policies.

>> So, they're recording this to improve

the people that never get better.

>> How many How many How many palm trees do

I have?

>> 60.

>> How they doing so far?

See, see the first thing that's out.

Okay. Now, this is a tree trimming

company that's clearly spending money on

ads.

chair just converted. So,

>> affordable tree service.

>> Affordable Tree.

>> If you could leave me your full name,

address, and phone number, I will

definitely call you back as soon as

possible. Thank you.

>> At the tone, please record your message.

When you have finished,

>> would you guys leave your name, your

full address?

>> Would you? Should I?

>> All right. Hey, give me a call back.

Uh, I have 60 full grown coconut trees

that I need to trim three times a year

and I got to get this done before summer

because I have a bunch of coconuts right

now that are going to turn into missiles

when we have our first storm here. I

probably have 60 trees. They're

somewhere between 14 feet and 20 feet.

Um, they each have at least

somewhere between 12 and 25 coconuts,

full grown coconuts on them, times 60.

So, I probably have about 1,200 coconuts

to remove from the property. Um, I'm in

Golden Beach. My voice, you should know

my voice by now. If you don't know my

voice is why you need to know who I am

and why you wouldn't answer the phone

like this if you knew what I knew. and

you wouldn't be running any ads on

Facebook because you're not converting

anybody anyway. So, give me a call back.

Thanks.

Okay. So, and then the guy's gonna be

like, "The ads don't work. The economy

is bad. Nobody wants my tree trimming

business because your ad sucks, dude.

Your ad sucks because the response to

the ad sucks." And I know if that's how

you respond on the phone call, by the

way, you're a oneman show. I know that

for sure. You don't even have an

automated lead. Even if I gave you my

numbers, you're not going to do anything

with them anyway because you don't know

how to talk to people. Because who's

going to give you the phone number, the

address? What What else did he ask for?

Three things.

>> I need your address, your number.

>> Oh, name, phone number.

>> Yeah. Name? Yeah. Like like why am I

doing all the work here, bro? You're

you're you have a day off and I'm doing

all the work here.

Now, you might think I'm being too hard

on him. Okay. But if he's terrible and

he's the owner of the company, I

guarantee you I'd bet a I'd bet a h

100red grand. He's the owner of the

company. If he's that bad and he's the

owner of the company, how's it going to

get when we go to the sales team, the

manager, the receptionist, the sales

team, we're we're closed on the

weekends. Okay, whatever. Okay, you

ain't gonna be any better Monday. In

fact, you're going to get worse Monday

because you were off Saturday and

Sunday.

Okay, that guy will never call you back.

Okay, Grant, sell me your coconuts. I

know, dude. We just had somebody pick

them all up and gave them away.

>> Somebody said 1,200 coconuts target

acquired.

>> Okay. So, what my team has is my team

has a full rebuttal manual and a seven

figureure sales scripts. When my team we

have how many salespeople back there?

>> 80.

>> 80 salespeople. They all have eight

sales scripts, outbound calls that we

work off of and they have rebuttal

banner. Price is too high, payments are

too high, contracts too long. first

place I've been to. I'm just calling to

get a number. I'm not making a decision

today. I'm not buying today. We're not

doing anything because of uh and I got

to go to two other places. We have all

those rebuttals in those manuals and we

give them to our people. Okay. All

right. Mastering the second sale. You

have to master this second sale. Once

the guy buys coconuts from you, Mr. or

once this guy gets my business, hey, Mr.

Cardone, by the way, I'm not a bad lead

for landscaping or for tree trimming.

Okay. include it in your primary

property, sir. I'd like to do one other

property for free. Dude, that'd be

awesome, bro. I got a I got a property

right now I need to do. I'm getting

ready to put on the market. Okay. I have

47 more properties in addition to that

one. You understand? The guy could get a

massive contract with me. So, you got to

master the second sale. Okay. The

rebuttal. You guys have to become

rebuttal.

Rebuttal

debate. This they used to teach this in

school and they dropped it. They should

not have dropped this. This is one of

the best classes your kids and your

employees can learn. Debate. Okay. I am

I am anti-drugs.

Okay. I don't I don't like drugs. But in

a debate, they give you one or the

other. Dude, I need you to be prrs even

though you're anti-drugs. You should if

you're a good rebuttal person, you know

how to debate why drugs are good for

people. Okay? Uh why dying is good. You

want to live forever.

I need you to tell me why dying is the

right thing for you to do right now.

Like that the ability to articulate,

hey, the price is too high. I know it

is. I'm the one that made the price.

What do you mean? Well, we made the

price like that because we know we only

have 25 of these watches. Do you

understand? We were going to price it a

million dollars and decided to raise it

to a million, too. This piece of art,

it's $2 million. Okay. Damn, that's a

lot of money. I know. I'm the one that

put the price on the piece of art. I

wanted to price it so only a handful of

people on this planet could ever afford

to pay for it. Okay. In fact, we were

thinking about pricing at 12 million,

but we checked with the heritage auction

and they said, "Dude, 12 million puts it

in the league with Mona Lisa." So, we

decided to pull it back to $2 million.

Okay. I have two other people interested

in it. Don't know that they'll buy it.

Okay. But but the rebuttal. Okay. Now,

let me just show you this. If this is

too much money for you, let me bring you

back to his junior. Maybe I bring him

down or maybe I bring him up. But the

rebuttal manual is going to handle

objections. For instance, let me just

show you what our rebuttal manual. I

need the actual book.

>> It's right there, J.

>> No, it's not. The box is

>> Oh, is it?

>> Okay. Well, you tricked me. Okay. So,

I'm just going to go ahead and do this.

Uh, okay. Hey, uh,

guy says the price is too high. Sir, I

agree it's a lot of money. I understand

it's a lot of money. We're the one that

actually created the price on the

product. But let's face it, you can't

take the money with you. Let's do this.

It's a rebuttal. It's a response. Okay.

Uh the no shortage of money rebuttal.

Sir, I agree with you. It's a lot of

money, but look, there's no shortage of

money on planet Earth. I think you'd

agree with that. We're printing more

money every day. In fact, money is worth

less and less than it was yesterday.

Okay? There's a shortage of people who

are happy on this planet. There's a

shortage of people who have love and

have great lives in their planets, but

there's no shortage of money on this

planet. Sign right here. Okay. This is a

book of nothing but rebuttals. This is

what we give our people. I don't leave

it up to my people to decide what to say

to my customer.

I leave it up to my people to get great

at that book. I leave nothing else up to

chance. Okay. So, we have the sales

script handled and we handled the

rebuttal. Okay. The sales scripts, by

the way, are both inbound. Another note

on sales scripts.

Every time is different. Okay. I got the

inbound,

I got the outbound. We don't get a lot

of in uh inbound calls, but we are today

with the coaches.

>> The coaches need to have scripts.

>> Yeah.

>> Okay. And by the way, I know some of you

are complaining because we can't get all

of you assigned today to the coaching to

the to the to the call.

>> We we will we are going to handle that.

Okay? We're going to handle it. So, if

you're calling in, you went to

grantcardone.com

and you wanted to take advantage of the

call and you want the uh the the the

automated lead management system and you

wanted to take advantage of the

>> organic market system. Yeah. target uh

and uh profit system and you wanted to

pick the two organics and you're trying

to figure out which two to pick, the

coach is going to help you with that. If

you you're going to go in there, you're

going to buy the purchase, you're going

to take advantage of the opportunity.

grantone.com,

you're going to put in your your credit

card. It's 297. Comes with a guarantee

and

it says, "Hey, schedule your call." So,

we're going to schedule the call once

you transact. And then my guys are going

to get on the phone with you and

schedule the call. All right. Okay. Now,

back to the script. This is stuff you're

going to have to learn. I told you I'm

just being full disclosure. You have to

learn this stuff. It's not magic. I I

can't give it to you in 90 minutes.

Once the sales team learns this stuff,

you have another problem. Right now, the

guy at the tree trimming place, he needs

to learn it. Everybody agree? He needs

to become aware as the CEO of the

company.

Now, he's going to say, "Man, business

is really hard. Tough. It's tough. It's

so bad. It's so bad." So, I'm going to

go to him and say, "Leo, man, what's

your target for next year?" [ __ ] man.

If I could just do what I did last year,

I mean, it's tough right now. if I could

just I said, "No, no, Leo. Leo, bro,

you're setting targets based on what

you're carrying around with you right

now based on your crippled condition."

Okay. See? See? You guys understand why

Leo can't grow? Because he's beat up

right now. He's He's answering the phone

the wrong way, running the ads the wrong

way, collecting the data the incorrect

way. So, when I say, "Lo, how much money

can you make?" He's going to be like,

"The best year I ever had was a million,

too.

That's the best year I ever had. Okay,

now Trump's in Iran and the tariffs are

on and uh insurance is a problem. He's

got he's getting crippled. This is why

85% of companies don't make any money.

This is why 91% never make a million

dollars. This is why this is why 65% of

all businesses have no profit. This is

why most CEOs make less money than the

working for themselves than they would

for somebody else. This is why you're

crippled. You're crippled by your past.

Okay. So the the way for me to fix a

crippled CEO is first

with a target, not with information. You

do not give the guy information first to

fix him. That will not fix him. He's

he's crippled, man.

Okay. I come in, I got my my legs broke.

You don't teach me.

You got to give me some hope about Hey,

bro. We're going to get your leg right.

Like anytime I've been hurt, the lady's

working on me like, "Dude, are you going

to be able to fix this?" That's all I

want to know. What I want to know is the

fix. I I need to know that I'm going to

be repaired because if you just repair

me and I don't believe then then you're

not going to get the fix. You have to

believe mentally in the new target. So

Leo Leo's like, "I've never did more

than a million, too. I got to get in his

company and say, "Bro, I'm going to show

you how to do 12 million a year.

That's impossible." No. No, Leo. It's

not impossible. I'm not going to tell

him he answers his phone wrong, he runs

his ads wrong, he has a wrong automated

system. He has no scripts, no rebuttals,

he doesn't train people. I'm not gonna

tell him he needs to scale and he's got

to learn this and cash flow and and I'm

not going to do any of that, dude. I'm

be like, "Bro, this is the new target."

Okay, new target. Okay, that's the first

thing I told you guys today. Most of

you've already forgotten this because

I'm giving you too much. First thing is

the target. Second thing is the math.

Okay, how do I do the math? Oh, I go to

my target calculator. Go to my target

calculator. I don't even know. I'm

selling trees. By the way, how many you

think I could do $12 million selling

trees?

>> Doing tree trimming. Okay,

>> second one. Second to last one. Second

to last one.

>> Thank you. Thank you, man. Thank you.

Thank you.

>> Thank you. Thank you.

>> No. Uh I'm sorry. Second one.

>> Okay. Uh no, no.

>> Yeah, that's it. To click target.

>> Watch. Watch. So, I'm going to go to

target calculator. I'm hit the target

calculator. It doesn't say what my

business is. I don't care. I don't care

what your business is right now. Now,

there's some people we won't do business

with because we do care. We we don't

want to help your business grow. Like,

if you came to me and you're a big

pharma and you said, "I want to help you

grow my business." I said, "Bro, I don't

want nothing to do with you. All I want

to do is help destroy your business."

Okay. So, there's $12 million. So, Leo,

can you sell one person a $12 million

contract? What's Leo gonna say? No. The

government gives somebody that every

day,

and it's probably for landscaping.

Who's cleaning up all the damn uh uh

forestry in this country? That's one

contract. See, you don't have to have 12

million contracts.

All I'm doing Leo can't see that. Leo

can't see any more than his

crippledness.

He sees all the problems he has every

day. He's exhausted. He's tired. His

equipment's broken. His truck's broken.

He's got too much debt. All he sees is

his problems. Right? So I'm gonna open

up and say or by the way Leo if you

don't want to do business with the

government we could do 10 units at a

million two 10 contracts in Florida I'm

sorry between Miami Dade and Broward 10

contracts

okay that each pay a million too or Leo

don't get too excited we could get a

hundred rich families to give us a

10,000 bucks a month I could go to I

could go to I I know Well, [ __ ] I

probably spend that.

My electric bill at my house is 2500

bucks a month. I just found that out.

I'm like, "God damn, turn the lights

off."

Okay,

the in this town, in the town I'm in

right now, there are there are uh 40,000

millionaires. See, you guys got to know

what the target is. There's 40,000

millionaires in Miami. There are um

180

families in this town worth a h 100red

million and there's 23

multi-billionaires in Miami.

They all have trees. Every one of these

people has trees and we all have a tree

problem here.

Winds, rains, electrical, they're

problems. Okay. Last year we didn't have

any hurricanes. The year before that we

had like 17. So like their problems.

They have to be trimmed. They they keep

growing. Thank God they keep growing. So

I'm I'm talking to Leo. Leo, we could

get a thousand people to give us 12,000

bucks. A,000 bucks a month. Now how many

households live in Miami? 5 million. 6

million. There's six million I think in

this market. A thousand families. 1,000

families would give me divided by six

million people. I need,

see, I'm I'm I'm fixing. I need

0.000016%.

That's three zeros

and I'm still less than 2%.

>> I'm Leo. All we got to do is sell

0.000016%

of the towel my Oh god, Grant. Man,

you're helping me. See, I got to fix him

first on his target.

Okay, he's making a million two right

now and he's struggling to make this.

He's got a bunch of problems here. He

doesn't have any ad dollars. Wow. I'm

not going to fix

him yet. I got I got You got to believe

you can run a marathon before you

actually run the first mile. Then I

start teaching you. We need new shoes,

bro. We need We You got to work your

ankles out. Your calves got to be worked

out. You're not going to run 18 miles

the first trip. You We We got to prep

you. Okay. Second second thing I'm going

to do right here is what? Hey, we got to

start doing some marketing.

We're gonna have to clean up his

marketing. I don't know if you still

have the guy up or not.

We got to run run fix his marketing.

Okay. How bad is it?

>> Uh affordable tree trimming.

>> See, let me see.

I think this is him again. Bill Dixon.

Maybe he tried to call me back.

It's broken.

He won't know until Monday that I came

in. Remember, so he can't use that thing

I told you that increases the conversion

rate 900%. Why? Because speed to lead.

Remember the thing I gave you, speed to

lead. These things are all broken. His

ads are going to be broken. Nobody knows

it happened. They're not going to know

until Monday or Tuesday or Wednesday or

Thursday or Friday of next week. By the

time they get to it, I've already gotten

the job done. Then they're going to say,

"What? The ads don't work." You

understand? So the first thing we got to

do here is we got to fix the target.

Okay. Got to get him mentally on the

right math, the right path, the right

pricing. I don't need more products. And

the the now now we need to start

marketing. How do we market first? We

market first. We organic and then we do

paid. If his paid ads are messed up, I

guarantee you. Is there any landing page

or website?

>> Uh I don't even see a website.

>> Yeah. If his organic I'm sorry, if his

paid is messed up, his organic is

non-existence. And if his organic is not

right, he won't have money for paid. And

he's got to have them in the right

order. Okay. Three leads come in. Okay.

Now, I got a lead. This happens for

every business, folks. It doesn't matter

who you are. I don't care what your

business is. Tangible, intangible,

insurance, banks, what it doesn't matter

what it is. It could be the banking

industry, the insurance industry, the

boating industry, auto industry,

furniture business. It could be a

service business, a product business. It

could be low price, high price,

everything in between. I don't care.

There's a lead. Okay? You could be in

Hong Kong. You could be in Boston. You

could be in LA. A lead came in. That's

it. I don't know anything about the

lead. Some of them are qualified. Uh

some of them are not qualified. They're

all going to buy something from somebody

one day, someday. It's probably going to

end up being 98% non- buyers, 2% buyers.

If you're in the investment business,

it's going to be like 99%.9%

non- buyers and 01% investors. The

higher your product is, the lower those

numbers will go. Guess what? None of it

matters. They're all buyers. Someday,

some way, they're going to buy. You walk

into a casino, all these people are

walking to a casino. They're all like,

"I don't gamble."

Okay, bro. You're in a casino. I don't

know anything about gambling. Okay.

Tonight, they're going to be drinking,

smoking, and gambling.

So, so they're all buyers. That's what

casinos know. The little ones, the big

ones, the mediums, all of them. They're

all buyers. They all get treated right.

The more you spend, the more longer you

stay, the better you get treated. Fourth

thing you got to do is my job is to

convert these people. That is your job,

not their job. You understand? If

they're not converting, it's because you

don't know how to rebut. You don't know

how to sell. You don't know how to

convert. You don't know how to follow

up. You don't know how to send emails.

Shame on you. But don't let this not

knowing keep you from dreaming.

And this is why I gave you those numbers

in the very beginning. You quit your

dream when you were a kid. You were

dreaming big because you didn't know how

hard it was going to be. Then you got

surrounded by a whole bunch of other

people that settled on just getting by.

Okay? And then maybe if you were lucky

in your life, you got around some other

people that were dreaming big and the

next thing you know, you're buying a

million- dollar boat.

Never never even thinking about a

million- dollar boat.

Okay. Somebody's got to do the selling,

folks. There's a there's an old saying.

I think it was uh

>> if we're gonna eat, somebody needs to

sell.

>> Dude, if we're gonna eat,

if we're all gonna eat, somebody's got

to sell. Okay. But but before there was

an economy, it was like if somebody's

going to eat, if we're all going to eat,

somebody has to what?

Kill.

>> So what would you rather do? Kill and

eat or sell and eat?

>> Ken Griffin.

>> Ken Griffin. Okay. And I'm sure he stole

it from somebody else. King Griffin is

worth $58 billion. Citadel is probably

worth $200 billion. What do they have

under management?

All right. One of the great investment

firms in the in the world. They live

down here in Miami. Okay. Now, now what

do you need? Okay.

>> 65 billion.

>> He's worth 55. Okay. Convert. Now, what

do we need? We need a sales manager.

Okay. I'm sorry. I'm going to change

that. We need a 10x sales manager. We

need a beast. You You do not need a nice

guy right here. You need a beast. Okay.

How many of you here your company has a

sales man sales manager? If you have a

sales manager, just put yes. Put yes in

the chat if you have a sales manager in

your company. Yes. How much is the sales

manager course? The 10X sales manager.

>> The course we sell for 2500 bucks. The

workshop is 10,000.

>> $10,000 workshop. You should send your

sales manager to my office. If you can't

make a beast, I'll make him for you.

Send him over to me. He I'll turn him

around. He'll He'll be He'll be a

freaking Rambo. Okay? Or I'll call you

up and say, "Bro, shoot this guy in the

head. He ain't gonna make it." You need

a beast. This is a non-negotiable right

here. You have to have a beast

leadership alpha. Total. This isn't a

nice guy. This is a guy that gets the

product done. He gets the sale done. He

gets the extra sale. He gets on the

phone himself. He shows people. He

doesn't tell people. He's not a teacher.

He's not an educator. He's not a

facilitator. He ain't mama. He ain't He

is a grinder. This guy gets results. He

makes a graphic move up immediately. And

if he has to intercept the phone call,

he will. Now, I'm a 10x sales manager.

Okay? The first person I learned to

manage was me. I push me. If I push me,

I can push anybody else. I have the

right to push everybody everywhere I am

because I'm already a maniac. I do not

need to apologize to anybody for the way

I do it because everybody that knows me

knows I do that to me.

You need that guy, folks. That needs to

be one of the most important things in

your company. And I'm telling you, man,

advertising is critical in a company.

Like, it is way up there. The idea, the

target, way up there. This is one of

those things that you need. This guy

cannot make enough money. This could be

a million-dollar position in a company.

Could be a half a million dollars. It

could be 700. This guy's got to be a

superstar. He can last longer, by the

way, than Tom Brady. Bill, you know,

Bill Bill Bich has been in the game

longer than Tom Brady was. So, you need

you need a pounder right here. All these

guys that have winning teams, they were

all grinders. They were not nice people.

You're not looking for Mr. Nice Guy, get

along guy. You're looking for a guy that

terminates people, pushes people, fires

people, penalizes people, rewards

people, fights for the people,

highly incentivized

to get the extra level. Leo needs that

guy. We need that guy. By the way, every

company needs this guy. Okay, this is

what's required for your expansion.

Okay, in that job, that guy job, that

guy's job is 90-day onboarding. Bring me

into the company. you need me, you need

to make me great in the first 90 days.

So Storm's over there in in Scottsdale.

We got a guy that runs a department over

there. He needs to recruit a guy and

make sure that guy has a sale the same

day. How do you make a sale the same day

when you don't know anything? [ __ ]

make the sale for him. Help the guy save

his ass and he's going to be like, I did

something the first day. Second day he

comes in, get him two sales. God damn,

I'm going to be great. Did if they

believe they're going to be great,

they're going to be great. But what is

what does the manager typically do? He

puts him in a room and he talks to him

for three weeks.

Get me some results on day one, man. Put

me on ice skates and make sure I don't

fall. And as soon as I get a little bit

of confidence, you know, like I'm riding

a bike, man. You got to be sure that I'm

going to ride the bike. At some point,

you're going to have to take the the the

the little training wheels off. There

was a there was a time when you didn't

have training wheels.

That was the worst thing we did to

children. That was the the the the

beginning of the demise of children

growing up was the training wheels. I

didn't have training wheels, man. Put me

on it. My dad My dad sat there. Sat

there. Sat there with me. Sat there.

Held me. Held me. Held me. Held me. I I

think I got it, bro. By the way, the

faster you went, the easier it was. And

then about two decades later, you know,

we gave people training wheels.

Next thing you know, kids think they're

cats.

And the parents were like, "Yeah, you

should be." Okay. 90-day onboarding.

These first 90 days is critical.

Now,

this is what I'm going to do for

everybody took advantage of this

already. Okay? In addition to everything

else I've already done for you, by the

way, this whole list of people, guys,

that already hooked up, I am going to

give you our onboarding and our sales

comp,

how we pay people. It's a very important

thing. I just talked about incentives

and pay plans. 90-day onboarding. I'm

gonna give you our 98 day onboarding and

I'm gonna give you the most broken

part of most businesses is acquiring new

talent. Okay, I'm going to give you how

we have expanded our team with our 10X

acquisitions playbook. How do you

actually go out and recruit people? You

know, recruiting customers is very, very

important. recruiting talent to the team

in the NBA, the NFL, and the MLB. Dude,

they spend a majority of their their

dollars just on the recruiting of new

talent. Okay? Every season they're out

hunting colleges for kids that they can

pull up into the big leagues. Okay? I'm

going to give you guys that for

everybody who took advantage of this

already. Am I the greatest guy? I sound

like Trump, right? I am the greatest.

>> Am I Am I the greatest president that

has ever lived?

Okay, everybody took advantage. I'm

gonna give you that. All right.

>> What is this worth? By the way, I don't

know that we put a price on I don't

think you can buy it. We don't sell this

program. We give this to program to

customers that that are on boarding with

us. Uh we have a

>> just to tell you kind got kind of what

people do with us. Okay. Um

this just an entry

level thing. This 297 we're doing with

you guys. want to invite you in. But we

do a lot of much more serious things

with with clients. Like you saw that

play that Zoom call again where I'm

talking to those people. Those people

paid that's a mentoring call. What is

the price of that?

>> 9,000 bucks.

>> Yeah. It's 8,800 bucks. It's 8,800

bucks. We do it every week. People come

in, tell me their problems, their

marketing, their sales problems, their

funnel problems. They're going to have

breakdowns. Everybody's going to have a

breakdown. Okay? These people pay 8,800

bucks a year uh for this and they decide

at the end of the year if they want to

renew it or not. And then other people

will do our um

>> 10x 360.

>> No, no, below that. Uh that's the uh the

>> seven figure accelerator.

>> No, the 25 the club. The the business

club.

>> Yeah.

>> Then we do this business club where

people come into our business club. They

pay like $25,000 a year. We have one for

real estate and one for business.

>> Uh and we meet four times a year in

person. Four times a year we meet in

person. Twice we meet in a big

classroom. We're gonna be doing one in

Fort Lauderdale. April. No, April.

>> April.

>> 11.

>> Yeah. Why you Why you Why you tell me

May when I know it's April, man. 30 days

from now, we're going to be doing one 30

days,

>> right?

>> I know.

>> Yeah.

>> Am I right?

>> Yeah.

>> Uh the 10th, 11th, 12th, it's a

three-day event. We do two of those a

year. That price is included. And twice

a year we do something in our classroom

just for those business owners. It's a

club. It's a business owners club. This

is a community of people that remember

what I told you this morning about the

soil. The flower in the soil and the

flower is not growing. The soil's bad.

What's your soil? Your your your your

plant your your not growing. Guess what?

The soil's bad.

Okay. You you you don't you you need to

be surrounded. So, we give our club

members. Our club members pay 25 grand a

year. We want you guys at some point

once you learn more, have more, have

more confidence, you you're more

excited. Maybe talk to our coaches when

you're on the call and say, "Hey, dude,

can I do this right now? Maybe it's

right for you right now. Can I do that

right now? Maybe it's right for you."

You don't have to. By the way, you don't

have to do anything. You just keep being

you

or this version of you.

Okay? You understand? You're either

going to do this in life, you're going

to do this in life, or you're going to

do this in life.

>> There is no staying the same. Just so

you know, you could appear to stay the

same. You could do this. This is you

or me. I can do this. This is the

appearance of staying the same, but this

is a deception because this cannot

happen. There is no flat line. Flat

lines are dead. Or you can do this.

Okay? You're going to grow. I just want

to stay the same. Impossible. This does

not exist anywhere in the universe for

any religion. For any spiritual being,

there is either incline or decline.

There is no stay the same. You could be

worth a billion dollars right here and

decline. You can be worth nothing and

decline. It can get worse. All you guys

are always man I hit rock bottom. Bro,

there's so many levels to rock bottom.

Trust me. This could be rock bottom.

That could be rock bottom. That could be

rock. It could get worse.

It can get a lot worse. All right. So,

this is you. The version of you is it is

it going to get better or is it going to

get worse? You're going to spend the

rest of your life learning stuff and

learning new tricks and new hacks. Like

right now, we're we're spending time

learning AI. We're we're like I'm

learning uh about finance. I'm trying to

take my company public. I'm spending

time I'm I'm studying a a series 65

right now. I'm going to a church event

tonight. Like dude, I'm it at my best. I

am always busy creating on this new

version of myself and never being

satisfied with this version of myself,

whatever that is.

Okay. So,

when you onboard your people, they need

to see this in you. It starts with you.

They need to see you growing. Okay.

What's the comp plan? Can the comp plan

help my behavior grow? Comp plans drive

behavior. Okay. How many of you believe

if you had if there was a billion

dollars in your future, you would get

excited?

>> If I said, "Man, I know where there's a

billion dollars." How many of you' be

like, "Bro, I'm excited." Okay. Well,

guess what? Comp plans drive behavior.

You need the comp plan. So, I'm going to

give you that. Okay. I'm going to give

you the scripts, the rebuttals. What

What else did I say? I'm going to give

them

>> the scripts, the rebuttals, the 10X

sales manager accelerator, the lead

automated lead management system, the

paid ad system.

>> Yeah. If y'all aren't on Jared right

now, guys,

>> the organic marketing system.

>> If he's talking, you got to cut to him,

right?

>> Yeah. So, it starts with the target.

>> Yeah.

>> This is all part of a framework that we

teach. That's a simple like step one,

two, three, four, five, six. So, if

you've ever like built something that

came with instructions in the mail or

maybe you've cooked some food and it had

a recipe, the reason you were able to

take all these different pieces and put

it together into one thing that actually

works as something you've put together

or food that tastes good is because you

followed the instructions. You went step

by step. And so, what we put together is

we put together the system that we use

in our business. It's a wheel. Can you

guys show the wheel real quick?

>> I'll get it. I'll get it. I'll get it.

This is this is the way you need to look

at your business. We talked about a lot

of stuff today and sometimes it's hard

to grab these single ideas from all over

the place and be like, "Oh my gosh, it's

so overwhelming. What do I do?" It's as

simple as this. There's seven steps

required to grow a business. The first

thing you have to do is you have to have

targets that you can track. We're giving

you the target calculator. We're giving

you the math breakdown. Uh, we're giving

you a detailed calculator that we didn't

even show you because I don't think half

of you guys are ready for it yet where

you actually can map out your headcount,

your lead cost, how many leads you need,

how much you're going to pay your

people, how they can how much money they

can make. We literally give you the full

calculator system that we use to map out

how we grow and scale our business.

That's the first step. You have to have

the plan, right? Grant says the math

comes before the method. What is the

math? And so, you're going to do that in

our target system. The second thing you

have to do is you got to go out and

promote your business. You can't start

with money in the beginning because

you're going to make a lot of mistakes

and you're going to burn all your money.

The first thing you got to do is you got

to figure out how to use these organic

tools. Facebook, Instagram, YouTube,

podcast, SEO, these things that are

free. You got to figure out how to use

those to work your message out to find

your audience to figure out what they're

interested in to figure out how you're

going to get them to convert. And then

once you start getting success with

that, you start generating or leads

organically for free. By the way, the

same way we did it, we did not spend any

money. I started in 2010. And we did not

spend a penny on advertising until 2016

when we already discovered through our

organic marketing what the customers

were responding to, what they were

interested in, what they were willing to

pay for. Once we found that, we moved

into paid lead generation so that we

could take the message that we found to

resonate with the audience and and

exponentially push that into the

marketplace. Once we started generating

even more leads, you have to manage

those because you don't want a leaky

bucket. You don't want to bring leads

into a bucket of your business with a

bunch of holes in it where they just

disappear. It takes a lot of time,

energy, and effort, and money and

creativity to generate leads. And so,

you need to put them into a system

that's built and automated. In our

automated lead engagement system, we're

going to give you the exact road map

that we use. You build this once. You

should never think about managing leads

more than when you build your first

system. Once it's built, it's like an

assembly line in a in a in a auto

manufacturing business. At the beginning

of that assembly line, there's parts

that you start with. At the end of the

assembly uh the assembly line, a car

comes out fully built, ready for the

road. And that's what your lead

engagement system should look like. It's

not something you build and tweak and

you're constantly modifying. It's

something that you do one time and now

all leads move through that same

process. Once you're managing leads, it

takes them to the sales team. You got to

have the sales scripts. You got to have

the rebuttal manuals, the objection

handling scripts for inbound, outbound,

cold, warm, lead response, follow-up

calls. You have to have scripts for all

of these things.

>> And it's this is what it looks like,

just so you guys know. Okay? It looks

like this. This is the simplicity. Do

not complicate this.

It's a revenue system.

Okay? It's not an educational system.

This isn't school. This is what I want

to tell you guys. This is what we did in

our business to grow our business from 3

million to 30 million to 300 million.

We're stuck at 700 right now. Now, we're

going to bust through we'll bust through

that, but we and we'll use a system, but

it takes a second. So, this is a system.

It's a revenue system. It's grant

card.com.

We're going to give you the target and

profit calculator. This is a resource

product that sits on your phone, your

tablet, or your computer 247. You keep

it for life. This is the most important

thing, folks. I cannot tell you this is

90% of the game is the target itself.

Then the profits, there's no profits

without a target. Second thing, okay,

marketing, this is what Jared was

saying. If you can't get the organic

right, you're not going to get the paid

right. And you guys that are spending

money on paid and not combining the the

organic, you're like hallucinating and

you're you're you're an enemy to your

own company because the organic throws

fuel on the paid. What are we doing

guys?

>> These are this is the organic marketing

system for Facebook, for Instagram, for

YouTube, for SEO, for podcast.

>> Awesome. Thank you. Thank you for

showing.

>> We have workflows, flowcharts,

checklists, like launch lists, strategy

guides, everything that you need to be.

>> Is it too much for you? No, it's not too

much for you. This is what you're going

to need. This is your toolkit. Okay.

You're you're you're a plumber. Back to

me. You're a plumber.

Okay. You're you're an auto mechanic.

You're going to get a big box of stuff.

you're a carpenter, you're gonna get a

big box of tools that you have. Are you

going to use every one of those tools

every day? No. No. If you're up on the

roof and you're freaking you're putting

you're putting uh uh shingles on like

like you're not using the other parts of

your toolkit, but they're going to come.

If you're building a million dollar 10

million or hundred million dollar

business, you will need these tools. You

have to do social marketing. Now, this

did not exist 10 years ago. This changes

constantly, by the way. That's why four

times a year people come hang out with

me. So when you're on the phone with one

of our guys, if this is real for you,

you're going to do this at some point.

If it's real for you, ask them about it.

We mentor every week because every week

when we change our social programs or

like I did today. Hey guys, I ran this

ad this morning. I'm sorry. I had this I

did this marketing thing this morning.

Freaking thing rocked. It rocked. It w

and then I did this other thing. I

stumbled. Remember we stumbled on this

other thing. We're always experimenting.

Well, guess what? I'm gonna be able to

share that next Thursday in this call.

Why wait for six months? Okay. So, we'll

also add this for you guys so that

you're part of our program. You're going

to pick two of these. We don't want to

overwhelm you. You either pick the

Facebook, the Instagram, the YouTube,

the podcast, or the SEO. Okay. Now, now

leads come in the lead. You cannot have

not have leads. You have them. Now,

what's the funnel? What's the process?

How do I run ads?

How do I control this activity? Okay,

we're going to give you that as well.

Okay, back to me. We're going to give

you ads for Meta, where we spend a bulk

of our advertising, probably two million

bucks a month. Google ads.

We're going to give you our salesfunnel

system, the exact formula that we use.

Okay. Uh we've run, how much have we run

through that system

in eight years, seven years?

probably 600700 million.

>> Yeah. Almost a billion dollars of ad

dollars has been run from that. No. Are

we perfect? No. But we're probably top

I raised $2 billion without running ads.

By the way, most of my ads from another

company that that that money that

Jared's talking about, that 600 million,

that's for one company. One company

funded all that that bleeded out to five

other companies that benefit.

And you need an ad dashboard. What's the

dashboard look like? How many ads are

you running just on one thing right now?

Listen, you guys want to know how insane

this is?

>> 99 and 90 different pieces of creative

that are running on ads right now.

>> Now, if I told Leo that when the Trim

Triming Cup company, the guy we called

earlier today, bro, you're going to have

900 different ad campaigns. All this is

automated now. So, it's not that big a

deal. But somebody has to know about

something. Again, now we're going to go

back to what? Oh my god. You're talking

900 ad campaigns. That's why I said to

you, if you don't get number one right,

you ain't doing the rest of this.

Everything is number one.

If the target's not big enough, you're

not running 900 campaigns. You're not

getting here early. You're not going to

create an ecosystem, a culture. You're

not going to do the sales man sales

training. You're not going to do it.

You're not going to hire a good manager.

You're going to hire an average manager

named Wayne or Dwayne or Rusty.

I had a I had a manager named Bobby.

Bobby Brown.

Bobby was such a mediocre person. It was

unbelievable. Bobby would tell me what

my goals are. Bobby would tell me goals

that I had given up on when I was 18. I

was 28 years old. He's like, "Your

target." I'm like, "What? Bro, my

appetite for success was like 5,000x

what Bobby's was. Okay, Bobby, if you're

watching this, you know it's true. I'm

not trying to trash on you. You need the

10x lead automation. I'm going to give

that to you. Okay, I'm giving it to you.

Exactly how the process works. They came

in. What's the next thing? Next thing

was done. What's the next thing? Next

thing they said, take me off the list.

What do I do when they say take me off

the list? Okay.

Sales scripts. Who's talking to these

people? Back to me. Sales scripts.

Inbound calls, outbound calls, hot

calls, warm calls, cold calls,

perceptionist calls.

What are you going to do? Who's going to

rebut? Can a 10-year-old do this? Can

your kids do it? Do your kids even know

this material? And why not? How many

parents here?

Okay, you guys, you guys send your kids

off to school for eight hours a day. You

don't even know what they're learning,

man. Add another hour of this. It's not

going to make them worse, it's going to

make them better. Okay? I'm gonna give

you all the rebuttals, all the proven

closes that we've used to sell $300

products, $3,000 products, $30,000

products, $300,000 products, and raise

$2 billion

for no product.

They're not a product. You don't get a

product. Okay? We took a little company

just so for those of you that are like,

"Hey, man. Is this going to trans? Is

this going to work in all industries? I

took a company I had no experience with.

None,

not any experience. But I was a fan of

the company. The guy had 65 customers.

He was doing about a million two a year.

He was doing do it was a basically a

hightouch concier business custom. Okay.

We bought the business from him. We have

300,000 customers there today. And we do

what are we going to do this year?

uh

>> 90 million

>> probably 110

>> $110 million. I had zero experience in

this company. I was just a fan of the

company.

Guess how we did it.

Exactly what I'm telling you today. We

took that, slid it over into that

business. Okay? And I have somebody else

running the company. So, I'm able to

actually extend myself through

leveraging myself through other good

people, but knowing, hey, we're all

using one system. We don't have I mean,

there's tweaks on it. Alex Hermosi is

going to use it do it different than

maybe Brandon Dawson, then Jared's going

to do it than then Jeremy's going to do

it. Then Grant's going to do it. But

there's we're at least we're on the same

baseball diamond talking the same

language. Okay. Then all these

companies, by the way, this is a make or

break point right here. I'm just telling

you guys, you can do this on your own,

guys. I did it on my own. Took me 40 40

years to figure it out. You can do it on

your own. You go get the damn manager.

You go find the freaking beast.

You go find Braveheart.

Okay, this guy's got to be a beast. Got

to go find him. You got to hire him. You

gota Do you even know what that looks

like? Or you can send your guy to me.

Send Rusty to me and I won't let him

leave until he's a beast. Or I'll call

you and say, "Put a put a bullet in his

head, bro, and I'll give you your money

back for sale." That course is 10 grand.

I think it's $10,000.

>> Yeah.

>> The next one's in what? June.

>> Yeah.

>> Okay. So, um or how about this? Just add

it to the offer. I'm going to give you

our 10X sales manager accelerator

program. We we we we videoed this. We

videoed this. Can somebody grab me that

right there? We videoed uh this course

that I did and I'm going to give it to

you guys. Okay. And by the way, you can

you can hire you can use you can watch

it with Rusty. It'll make you better.

You can use it. Rusty can use it. Dwayne

can use it. The next guy can use it. You

can put it in all your companies. You

I'm going to give it to you for

everybody that took advantage of this

already. That's a $10,000 offer. I'm

giving that to you. Okay?

Grantardo.com.now.

Also, I'm going to give you our sales

scripts. Okay? our rebuttal manuals,

the marketing organic, our paid lead

five best landing pages and our

automated.

This is what all our departments do.

This is our blueprint for lead

automation. how we go from a co-lead to

nurturing a lead to how do I keep

sending emails to a lead and then does

the sales department know how to talk to

this leads? Also, I said I'm going to

give the one-on-one strategy. I'm going

to give you the one-on-one strategy call

um

with one of our coaches to figure out

where you're at, what you're selling,

what's your problem. Maybe we'll open up

some questions here in a second. And I

tell you what else I'm going to do for

you. Okay, I mentioned the Fort

Lauderdale thing. If I'm interested in

it, I'm going to do it. Okay. The 10th,

11th, and 12th. You guys want to come?

You want to at your expense travel down

here, I'm going to give you access

to a live event

um at our Fort Lauderdale Convention

Center. Grantcardone.com.now.

That's a

>> uh I don't know. It's a $500 uh five how

much?

>> 3,000.

>> $3,000 seat. I'm going to give that to

you.

This is for everybody took advantage of

this already. Okay. If you took

advantage, you're on the list. You you

already scheduled your call. I'm going

to give you the the the three-day event.

I can't make the event. Okay. Well,

[ __ ] I don't know what what what I

gonna tell you. Okay. So, you got

reasons you can't make the event. I

don't need to hear them. I'm going to

give it to you anyway. I'm gonna give it

to you. Okay. Give it to Give it to

Rusty. He needs it.

What you ought to do is be like, "Man, I

need to bring my wife wife and Rusty."

What you ought to be doing is like,

"Okay, man. And I need I'm I'm coming to

that

because I don't have excuses anymore. I

want to grow my business and I'm

bringing Rusty and I'm bringing my wife

and and buy buy a ticket for those guys.

Okay? And ask the team, how can you how

can you get tickets for more of your

people? So, I'm already making you a

stupid deal. This is stupid. This is

ridiculous at this point. This is so

good. Now, you guys are like, why is he

doing all this? I told you why I'm doing

all this. I made it clear. First thing I

said today why I'm doing all this.

It's so simple. It's unbelievable

because I want to help people.

You want to spend more money? Spend more

money. I don't You don't want to spend

more money? Don't spend more money,

dude. I We We already do. We already do.

Well, I'm just trying to find the people

that want to do better.

You want to do better? I can't make you

want to do better.

you already want to do better or you

wouldn't be here. You want to do better.

There's no there's no reason you'd show

up if you don't want to do better. You

want to do better. So now I want to help

you. My team wants to help you. Okay.

Now, do we make money? Yeah, we make

money because what's going to happen is

some of you guys there's going to be a

thousand people at at our workshop.

Let's say let's say a hundred hundred of

them decide to build a business with me.

Well, guess what? Now I have another

partner a partnership. Let's say a

hundred of them. But let's say 10 of

them become billion-dollar companies.

Okay, let's say one of them becomes the

next whoever. Like, okay, I helped I

help all those people.

>> Are they are they able to put their

hands?

>> My team gets to help. That's what we're

about. We want to help people. Do we

make money? We're going to make money

anyway. It doesn't matter. Do we want to

be around other people? Because you

remember the story about the flower,

right? Okay.

That's a flower.

It's a beautiful little patunia.

Okay.

And the only reason that flower will

wilt is because of this soil right here.

Don't worry about the flower. If that

thing dies, it's because of that. So,

what I want to do, I want to surround

myself with other people that are

nutrients, nitrogen, oxygen, sunshine,

water, vitamins, dude, because then I

get bigger, okay? I get to grow and

become an oak tree.

You get the point, right? Okay. So, this

is what we're going to do. I'm gonna

take this down. I'm gonna answer some

questions here. After the questions, I'm

gonna take it down. grantone.comnow.

Grantcardone.com.now.

Um, I'm going to take this down in in uh

>> 22 minutes.

>> Okay.

>> 22 minutes. I'm going to take this down.

Now, what you will do is you will see

this again in the future in your

timeline. Just so you guys know, you're

going to see a similar offer in about 3

days on this same package for $4,997.

Okay, you're seeing it right now for

$297 with a guarantee, 100% money back

guarantee and the ticket to the event.

You're going to see this. Don't be

surprised. Let me just say this. Don't

be surprised if you don't see this in an

ad on Facebook or Instagram for $5,000

for a VIP seat at the conference with

these tools.

Okay? In 21 minutes, I'm going to take

it down at this 297.

And don't be surprised at 72 hours. Why?

Because this is exactly

what's in this automated

system. Okay? Now, you're like, "How

does that math work?" It works simple.

18,000 people registered for this event.

We spent money to get people to

register. Okay?

2,000 people showed up to see this. I am

only risking the 297 with 2,000 people.

That's all I'm risking. I still have

16,000 people. Okay? Remember the 0.005?

There was two numbers I showed you

earlier today. the 2% rule and the

0.005. This is for investments and this

is for products. You guys tracking me

here? What's 2% of 16,000 people? 320.

>> Yep.

>> Okay. If 320 people only 2%

give me 49.97.

>> 1.6.

>> That's $1.6 million.

Okay. How many think that's reasonable?

How many think there's a chance that

16,000 people that didn't show up, if we

properly marketed an offer, that's a

$20,000 offer, by the way. It's at least

a $20,000 offer at 497. Just put a yes

down there. If you think somebody

would act actually take me up on that,

if I have 2% only 2%, that means I have

a failure rate of 98%.

Okay. Why would that work for me?

Because I'm a I'm a well marketed brand.

People know me. They know my face. They

know my voice. They've seen me. They

trust me. Why? Because we're adding the

organic to the paid to our targets to a

sales team that knows how to rebut

scripts that work, emails that work, and

a funnel that works. Okay? A proven

methodology

for conversion. Okay? Now, it'd be super

cool if we started with

2,00 if 2,000 of you guys, if everybody

here took advantage of this, it's super

cool for my company. Why? Because we

start this with a big boom, a bunch of

motivation. I don't mind paying for the

motivation right here. If every one of

you took advantage, I'm telling you

exactly the number of people are in here

right now. 2,000 people showed up out of

18,000. These people, we paid to get all

these people in here. I don't need to

make money on you guys. I'm going to

make money right here. Okay. This is the

fuel

for the flower. This is my nitrogen

right here. Okay. So, I hope you guys

take advantage of this.

Grantcardone.com. Now, you wanted to say

something, Jared. We're going to give

you the seven figureure sales scripts

with the rebuttal manuals. Just the same

ones my teams use. By the way, we're

going to give you the 10X talent

acquisition, the 90-day onboarding. Are

you going to use all this right now? No.

But you have it when you need it. Okay.

We're going to give you the sales team

comp sheet. Okay. How do you how you pay

people is how people act. I'm going to

give you a seat to the 10X

>> business summit.

>> Business summit 3-day event. By the way,

where do you stay? I don't know. Stay

wherever you want to stay. It's none of

my business. Okay? You stay at my house

if you want to. I'm going to give you uh

the 10X paid ad

strategy that we use, five landing

pages, and our social media marketing.

that made me known around the world. We

went from no followers to 20 million

followers. Those 20 million followers,

by the way, online have given me over

almost $2 billion in money to manage and

we're just getting started. So, we're

here to help you. grantone.com.now.

You wanted to say something, Jerry? I

>> was just going to say, so for everybody

in the VIP room, if you put your hand up

right now, if you click on the react

button at the bottom of your Zoom, it'll

raise your hand. You can just select

raise my hand and uh Grant's going to

take some questions from you right now.

So if you've got a question, go ahead

and put your hand up and we will move

through getting you. Let's start with

you. Are you ready?

>> Yeah, always ready.

>> Let's start with Priscilla.

Priscilla Corona.

>> Hi Grant. How are you doing?

>> Good. How you doing?

>> I'm doing okay. How are you?

>> I'm doing great. How are you?

>> I know. Back and forth. Um, so I'm very

interested in all of this. I already

purchased for 2.97. Um, but I wanted to

just simplify it for myself. The idea is

the first part and I don't have a

product or a service. What do you

recommend?

>> Well, that's good. That's fine. That's

not a problem. So, what the first thing

you're going to do is start with your

target. What's your target?

Uh, my target would be

my target would be about 20 million

probably.

>> Whoa. Whoa, man. I didn't know you were

going to say that.

>> You a crazy chick.

>> What What kind of target were you

talking about?

>> No, I'm talking about a financial

target. You did fine. Okay. Now, what

I'm going to do is I'm going to go to my

resource.

>> I'm gonna First thing it starts with a

target. It does not start. It does not

start now. Now, other people going to

tell her, "You need to learn something."

No, you don't. Stupid. That is so

ridiculous,

>> right?

>> It is so ridiculous that you think you

need to learn something first. Now, this

is how our school system's built because

they want to keep people stupid.

>> Okay? So,

like if you could get one person to give

you $20 million, you accomplished

target.

>> Right.

Right.

>> Nobody said you had to be the smartest

person in the room. Right.

>> So, so now I'm gonna go in here and I'm

gonna be like open my calculator. My

target's 20 million bucks and then we're

gonna we're gonna we're going to match

this with something you can do.

Okay. There. Okay. I could get 10 PE. Do

you know anybody that could give you $20

million? One person.

>> No.

>> Yeah. You You know me.

>> I know you.

>> Good. I could give you 20 million. See?

See, you're already you're already blind

to the possibility, right? So, we have

to open your Leo or yourself to like,

okay, wait a minute. I just said no. And

I'm talking to a guy that's got 20

million,

>> right?

>> So, if you miss, if you're not looking

for it, if you can't see because we're

blind, we're all blind, by the way.

Everybody's handicapped.

>> The most talented, gifted people in the

world are handicapped. Uh the guy the

the opera singer, what's his name?

>> Bachelli. He told me he's like, "Grant,

we're all handicapped. I'm not the only

one handicapped. I'm the only one I'm

not the only blind person in this room,

Grant." Oh, yeah. That's some sav [ __ ]

right there, bro.

>> Okay. I I've had things right in front

of me and I couldn't see them. Okay.

Now, do you know 10 people that could

give you two million?

>> No.

>> That got harder, by the way.

>> You know one person that could give you

20 million because you're talking to him

right now. But you don't know 10 people

that got that have two million. So

number two is out. Do you know could you

sell a hundred units of something where

people could give you 200 grand?

>> Uh potentially if I know what to sell.

>> You got a little more uptone right

there.

>> She got a little more excited. She's

like maybe I got Okay, but not complete

confidence. How about do you know people

do you know could you sell a Do you have

a $2,000 offer?

I not right now.

>> How about 200? How about 200?

>> Do I have something to sell for $200?

>> Do you have Do you have First of all,

are there are there a 100,000 people on

planet Earth that you think will buy a

$200 product in the next

four seconds?

>> Yes.

>> Yes. Okay. We know that that's going to

happen regardless of whether you

participate in the program or not.

That's how simple this is, guys. This is

not about what you're doing right now.

It's about what is possible right now.

Now, now you just picked it. You said,

"Okay, I'm going to find a 100,000

people on the planet to give me 200

bucks

or you're going to find a million people

to give you 20 bucks." But we hit your

target. Now you start you now you need

to spend some time figuring out what

>> you what fits your purpose in life. You

you have a purpose. You have a purpose.

You have something you're gifted at

already. You have something you already

have interest in. Like I I have an

interest in teaching. Okay. I've always

been a teacher

>> and and and I I'm a twin. I'm maybe it's

because I'm a twin. I'm an identical

twin. And my my brother and I would

always teach each other [ __ ] Like I'd

learn something, I'd be like because I

lost my dad. So I depended on my family

members to teach and and and they were

older than me. So they didn't have

interest. I had a brother five years old

or a sister 10 years old and another

sister 15. So they were kind of drifting

off. But me and my brother would teach

each other hacks. Hey, look. I learn I

learned how to do this. You know, if we

were going to learn how to to to to

change the starter, I I I didn't have

internet, so I'd go to my brother, hey,

do you know how to change a starter? My

brother's like, I don't even know where

a starter is. You know, so you

understand? So, we we became kind of

teachers by survival. So, guess what I

ended up doing. I end up doing this,

but I didn't have my targets right

because if I had my targets right when I

was 28 years old, I wouldn't have been

coaching three customers,

>> right?

>> I would have gone for a 100,000

customers and known I needed to market a

a lower price to more people,

>> right?

>> So, I don't know what it is. I you know,

I don't know what it is you do. We we

can figure that out later. There's more

products than there are people. You guys

understand on planet Earth.

>> I've been in

>> I've definitely worked in sales before

and I've in all of my jobs I've trained

someone so I know that I can be a

teacher.

>> Yeah. Okay. Maybe. Maybe. But you don't

need to pick teaching, right? Like like

like all I'm saying is I I don't know.

Is there an estimate of how many

different products there are on planet

Earth?

>> Yeah. I don't know.

>> No, you don't. I wasn't even talking to

you.

>> That breaks it down.

>> How many different products are there on

planet Earth?

But I'm glad you joined. I can't wait to

do this with you. It's going to be a

great adventure to go on. I'm asking I'm

asking counting all products on planet.

>> There's there's 600 million products

listed on Amazon.

>> There's 600 million products on Amazon.

By the way, you could be an affiliate

for any of those 600,000 and make a fee.

You could just go to the ones that sell

the most on Amazon

and affiliate them and make $10 million

a year. There's people doing it. Uh both

Jake both the Jake Paul and Logan Paul

both going to probably make one of

them's going to make a hundred million

this year and the other's going to

probably make 20. Okay?

You know, they they didn't build any of

the products they have. All of its

affiliate products,

but you know, they all know how to

market dream. They dream big. They

market big. Okay. All right, let's go to

the next person.

>> Isaac.

>> Isaac, what's your question, bud?

>> Hey, Grant. Isaac here. Uh, I want to

see you're you're a big real estate guy.

You do some of these. I took some of

your marketing courses and I'm trying to

figure out how to best market to them so

I can find the absolute best clients

doing real estate development or other

similar things to basically like we've

been talking about 10x their profits so

that they can grow their firm.

>> So what's the goal again? I I I got

lost. I I I I heard Huh.

Yeah, sorry about that. Uh, it's a

little I didn't realize I was going to

be up next, so I thought I had a couple

more minutes. But yes, so we have a

structural engineering firm. It's about

seven people, 800,000, and I want to

grow it doing marketing and get the

>> Okay. See, see, you're getting lost in

the what and the how right now. And I

just want to know where.

>> All I want to know in the beginning is

where we're going. You're doing 700

grand a year right now.

Yes, sir.

>> Good. So, the next target, we're just

going to make it up. It's an arbitrary.

You're going to make it up or I'm gonna

make it up. So, I'm gonna make it up

because I have more confidence in making

[ __ ] up. So, I'm going to say, "Hey,

let's go to 7 million." We just 10x it.

It's simple. It's just an arbitrary,

madeup, contrived number. 700 grand to 7

million. New target. Then we figure out

what we're going to sell. Now, if you do

it the way you're doing it, you're stuck

in all the problems in the mechanics. I

have this many people. I got this

problem. I got that thing. See, you're

stuck in the g the gunk,

>> right?

>> Right. Like I I I fell overboard.

What do I do? What do I do? Do you need

to find a place to freaking swim to?

That's all you need to do right now.

Figure nothing else out except I have to

go that way because the first part of

the problem is where do I go? Not tread

water. If you tread water, you're going

to drown. I need to move in a direction.

So, I need to make a land. That would be

the place to go.

The rest of it's [ __ ] This is crazy

making. You're going to tread yourself

and the organization is going to tread

themsel underwater because there's so

many problems.

Okay, now watch. Now I'm like, "Okay, 7

million's our target. We're doing 700

grand now. Oh, guess what? 700 grand

from that. Oh, this is getting easy,

man. $6.3 million is all I have to do."

Keep doing what you've been doing. Do

not stop any of that until it's in the

way of this. Now, how do I chop up 6.3

million? Put it in your target

calculator. One person gives me 6.3. 10

people give me 630 each. Nah, that's not

going to happen. 100 give me 60

>> 3,000

>> 3,000 each. Uh, a,000 people give me uh

6,300 each. Uh, oh, right here. 100

people give me 6,300 a month.

>> What product do you sell? What's the

product that you sell? Where's my guy

at?

>> Structural engineer. So, it's plans.

plans for buildings.

>> Good. Yeah. Okay. So So what's what

what's your average price product?

>> Uh I I would say that I I don't know all

the exact numbers. My sorry my

>> How many How many customers do you have

>> the company?

>> How many customers did you have last

year?

>> Uh I'm not sure

>> you 10 20 30 40 50.

>> So here the issue is is the the current

principal is retiring. We're trying to

get all that information together. Yeah.

And then we're trying to make sure that

all the warm lead all the all the leads

that they've had over the years turn

into current warm clients and they stay.

But I also want to make sure that we can

grow the firm because we you know it's

just an expanding market and we want to

make sure that we're competing.

>> Yeah. Well, if he's going to retire this

year, why don't you just buy the company

from him?

>> Well, my brother became a partner, so

they are he is a an owner.

>> Yeah. Okay. So, this is what you're

going to do that you're going to figure

out how you got to know how many

customers you have. I mean, I I don't I

don't know the answer. You It's

somewhere between 20 30 40 50 60 70.

That's about You're probably less than

100 customers. If your company's making

How many employees you have?

>> Seven.

>> Yeah. So, so right now you got seven

guys producing 700 grand. You're

producing less than you should be. This

number should be 350 per employee. You

should already be making $2.8 8 million

a year. It's basically a scaling

formula. Okay. Every person should be

worth 350.

Um, how many employees we have?

>> 281.

>> No. No. But all the companies, guys,

when I ask how many employees all

>> a,000

>> 700 700 million divided by a,000.

Our average employee makes 700 grand a

year. Your average employee makes 100

grand.

>> You need to produce more revenue.

>> So, the first thing we got to do is fix

the target. You know the business. Do do

if you take $7 million out of your

industry, do you make would anybody even

know anything happened?

>> Probably not.

>> Exactly, dude. It's not like Epstein

Island. Okay. Okay. It's not like, oh my

god, diddy party.

This is a non-event, bro. You could you

could take $7 million out of the world

economy every minute and nothing would

happen. It's nothing. It's zero,

>> right?

So, yeah, working on the cold calls and

I and I'm doing the social media

marketing like you've talked about

already. Those are all of the starter

things. I just wanted to to make sure

that I'm not missing anything.

>> Yeah.

Yeah.

>> Yeah. Okay.

That's what you need. Y'all need to

change your target. You need to go from

700 grand to 7 million. Don't worry

about how to get there. Don't worry

about what products right now. Just say,

"Hey guys, we're thinking too small

here." That's you and your brother. You

and your brother are peanuts. You're

peanut heads. You stuck in the problems.

You're stuck in the circus.

>> I can't get a giraffe. I can't get a

giraffe to show up for the circus. Oh my

god. We lost a giraffe. The audience is

going to be so disappointed. Okay,

whatever, bro. Like, you're gonna You

need to do the freaking event this

weekend. Market PT Barnum's coming to

town. We got a clown. We got a [ __ ]

We got an elephant. We got a guy. We got

a hot chick on a trapeze. Okay. Yeah.

And by the way, you get to see a dead

giraffe.

The first time in your life to ever see

a dead giraffe. Only this weekend at the

circus near you. One time showing. $500

seats. Okay. And you get to witness a

dead giraffe before there's only a

carcass. Guess what? On Monday, it's

going to be a $1,000 ticket. And I'm

[ __ ] picking bones off the giraffe.

Like

you just you don't need a product, you

need a commitment

>> and you need a kick in the ass.

>> So one of you guys one of you guys got

you for

>> one one of you guys, dude needs to

become a 10x manager.

>> See, one of you guys needs to become a

beast.

>> You know they're bringing Rambo back,

right?

>> One of you guys needs to become Rambo.

There's got to be a Rambo in an

organization. So, any of you guys that

want to come be the Rambo, uh, by the

way, any of you when you're on the phone

with the coach and you're like, "Hey,

dude, I want that. I want that uh uh I

want them being part of the club."

>> Okay, maybe you're on the call with the

coach, make sure the coaches know. Yes.

>> Hey, do you know the other two things

Grant talked about? Any of you want to

be part of the club? I'm going to give

you that $10,000 manager course for the

first only have like this is a limited

seating thing, so maybe five of those.

Anybody that wants to join our business

club, we meet four times a year. We'll

credit this by the way and you move

yourself up. I'm going to give you that

10x sales manager. You you come and be

the 10x sales manager or send your

manager and that's where we're going to

turn that guy into Rambo because every

company needs a Rambo. You guys all have

y'all have too many nice people now.

You you you need a you need a beast.

Okay. Okay. Next question. Slum Log

billionaires in the house. Nicholas

Jose's in the house. Want to

congratulate by the way Tom, Bob,

Sharon, Shellyley, Sheila, Tim. Uh I'm

seeing some of the names right now.

Congratulations for joining us. Michael,

Amand, Rick, Robert, uh Minute,

an Ursula, Joshua, Dilla. I look forward

to seeing you guys in Fort Lauderdale.

By the way, I said I would give you this

seat and I will. This is limited

seating. First come, first serve. Okay?

We run out of seats on this deal. So,

this is limited to supplies. If you

can't come down, please do not hold that

ticket. I'll give it to somebody else.

And by the way, you're not losing

anything if you don't come down. Okay?

You're like, "I can't go." Okay? I'm

giving it to you anyway.

In fact, let's do this for anybody that

can't make this one.

You don't lose it if you don't use it.

Okay? I'm going to keep this for this

year. We'll have three more of these

this year. You can go to any one of the

three that works for you. Um, so, so

because some of you might have a nanny

or an ed maybe your parents are having a

a birthday party or whatever. Like

things do happen. So, we want to be

considerate of you guys that can't make

it in for that one that we have the

10th, 11th, and 12th. This will be good.

We'll keep it in our CRM that your

ticket is good for this year. Okay. Now,

if you want to bring your wife, uh, your

COO, your CFO, that's on you. You need

to tell the team, "Hey, I got other

people I want to bring." Um, and you

should, by the way. Okay. All right.

Grantcardone.com. Now, guys, I'm gonna

take this down in the next 10 minutes. I

said it was 12 minutes. I'm going to

take it down to 10 minutes. Uh, we'll

take it down. You won't see it again.

Let's go to the next question. And we

want to help you. We're going to go to

Rob Carrey and then when we finish Q&A,

we're going to do an onboarding for

everybody who took advantage of the

opportunity today. So, we're gonna do an

overview of what you get, how to get it,

how to book your call, how to get set up

for the event. We're going to go through

everything so you know exactly what you

need to know so that like when we end

here today, you can actually get

started.

>> So, let's go to Rob Kerry.

>> Hey, Grant. How are you?

>> Good, sir. How you doing?

>> I've been avoiding your sales a few

times over the years. Um, he said

>> and I bought a few times over the years.

So, I'm one of those guys. But

>> you're one of the you're one of the 98%.

I might have been, but uh I saw this

because I'm building a business and I

need your help. Um my goals are way too

low. So I've reset it for 50 million in

four years, million in the first year.

Uh right now I have AI sort of putting a

30, 60, 90day plan together based on

your principles. But the biggest

challenge for me is cash flow. And I

tried card stacking and that was all a

scam. But any suggestions on raising

capital to fund because I need to open

19 medical centers and uh cash flow is

the challenge.

>> Yeah. Yeah. So, look, I mean, you know,

cash flow is a real cash flow is a real

challenge for anybody that's growing.

Like when you go to grow, like we're in

transition over here right now. We're

starting two different things and trying

to keep this thing going. That's what I

was saying earlier about. I said it to

the gentleman right before, dude, don't

drop that first 700 grand until it's in

the way. Right? You remember when I said

that? I said this 700 grand, his new

target 7 million. You don't get rid of

this until

it's in the way.

>> Okay?

>> So, but not not today. You don't want to

drop that because that's feeding you.

Now, this is a bad this is a magician's

act now. So, you got to go

>> I travel to four cities a week right now

and that's funding the business. And

then I took some loans and I can't take

any more loans.

>> Yeah.

>> And um I'm being lean and mean organic

now.

>> Yeah. Exactly. So, you know, the loans.

Yeah. So, yeah. Yeah. It's it's a tricky

deal, dude. It's like there's not an

easy answer for this, but you have to

balance.

You got to keep spinning the plates that

are in the air and you cannot walk away

from those spinning plates.

>> Yeah. No choice. If it goes wrong, it

will really go wrong. So, they're

>> or you got to give it to somebody else.

They keep spinning this plate. Now, now

they're not going to spin as good as you

are,

>> right?

>> Cuz you're the best.

>> Well, I've got somebody who's on board.

>> Maybe you need four people.

>> Well, I've got somebody on board. She's

doing good. And I've got Philippines

running the uh some of the leads and

some of the marketing. So, I have about

one and a half staff right now,

including myself with no salary.

>> That's hilarious.

>> God damn if I said that.

>> Okay. Yeah. Yeah. That's good. So,

>> best way to manage.

>> Yeah. for all of you guys that need to

delegate, right? You got to understand

that you're not giving it to you. You're

giving it to somebody else. So, don't be

surprised if they don't do it like you.

Yeah. Thanks.

>> Exciting.

>> Um,

>> it's a tough one. And I've looked at

everything and I've looked at all the

angles and right now it's just stay the

course and don't try to buy all these

little extra stuff on the side to try to

get it. Just acquire patience and

acquire clients for the website. The

thing you didn't bring up though, the

thing you didn't bring up is the

marketing. You know, you you have to the

only way for you to be in more places

than four cities is through marketing,

organic marketing.

>> So, the thing that we're going to be

working on you with is uh like there was

there was a guy I was John Eubank

yesterday. I was working with him on a

call. Uh John John did 15 million last

year. He'll do 250 this year.

>> All his marketing is terrible.

>> And we fixed it all. We fixed it all on

the phone call. like um so yeah, we got

we got to figure out how to get you

socially marketing better. This guy pays

for everything. So everywhere he goes,

he pays for something. I sent you a list

of stuff he wants to do with me. Um but

uh we got to get the marketing fixed. Uh

you're going to come down. I know you'll

be in Fort Lauderdale.

>> I will be in Fort Lauderdale. There's no

question.

>> I will help you, man. And thank you for

resisting me for so long.

>> Okay. I guarantee you, you're going to

be like, "Dude, it costs me. You're

going to see how much money it cost you

not being involved."

>> It's so true. I'm learning that quickly.

>> Let's go to Brian. Brian Fuller, you're

up next. Brian,

make sure you unmute yourself.

>> And you guys, look, you guys can always

go to AI and do what he does. Hey, AI.

Uh, my new target's 20 million. What

would Grant Cardone say about my new

target? Look, we we've already done we I

know exactly what AI is going to say. It

is nothing

because we've not uploaded that data to

the internet. So if AI can't find it on

the internet, it ain't there. Like AI,

>> it assumes it may tries to it makes a it

makes a guess.

>> It's a it's a it's a

>> it doesn't have any of this material.

>> Hallucination.

>> Yeah, it's

>> all right. Let's go to Brian Fuller.

>> I don't think Oh, there he goes.

>> There he goes.

>> How would Grant Brian, how are you, man?

>> 10x my business.

>> I'm doing well. doing well. Um, you

know, I just I'm a real estate guy. I'm

a oneman shop. I do uh residential

investment properties. I'm a realtor and

I also do mortgage brokerage. And I

guess I got those three things. Those

are my plates I'm spinning. And it's

just me with a admin. And so I guess my

question would be what's the best place

to start? I mean, if I've got a target

at a million a year,

I mean, do I do I do it with all three?

Do I pick one and the other?

>> Which one? Which one makes you the most

money right now?

>> Right now, probably the real side, but I

mean over time it's the residential

property and the investment properties

for sure.

>> Over time, but but right now because

right now what you're trying to do is

you're trying to reestablish a you're

trying to establish a foundation.

>> What's the target? What's the target?

Not how. What's the target?

>> 1 million.

>> Good.

>> How many customers do you need?

Uh,

honestly, they'd probably be like 20.

>> 20. Who are they?

>> Uh, sphere of in influence. I'm not

>> Who are they? You need to make a list of

20 people that have 50 grand. Period.

This is not complicated.

>> It is never how. It is never what. It is

who, guys. It's not how.

>> It's who.

Who? Who's got my money? Who's got my

target? There's a human being between

you and every target. There is nothing

else between you and a target. I am the

fastest runner on the planet. Okay? I am

going to prove to the world that I'm the

faster runner. What do I do? You don't

run, dude. You got to find out who can

get you in the Olympics.

Because if you're not in the Olympics,

you're not the fastest runner in the

world. Like, like you have to get who

has got who's in between me and the

target. I want to be the president of

the United States. Who

can put me on the list?

Okay. I want to I want to make a million

dollars in real estate. Who's got my

million dollars? Not what do I need to

do? Not what do I need to learn? It's

the right order. The right order is the

problem. Okay. Now you got a million

dollars. Who's got it? Oh, now that I

have a list of who's got it, how do you

market to them? What do you say to them?

How do you call them? How do you talk to

them? How do you eat dinner with them?

How do they see you on Facebook or

Instagram? This is the first two things

you guys have to learn. By the way,

we're going to give all this to you

guys. 90% of it you don't even need yet.

I'm I'm just telling you right now, the

only two things you need right now are

these two things. The first two things

that you're buying. This is all you're

paying for is the target and the

marketing. The rest of it, I'm giving it

to you rather than selling it to you

later. I'm just giving you what I

already have. This is the only two

things you need to focus on right now.

My target's $1 million. How do I market

to the 20 people he said could give him

50 grand? Simple. Not more complicated

than that. Grantcardone.com.now.

This is the easiest, simplest, dumbest,

stupidest decision you've ever made in

your life. Okay. Uh, let me just see.

What can you buy for 297? What can I buy

for $297?

I want I want to show you guys how many

things on planet Earth you could waste

$297 on. Uh you could buy a daily carry

and EDC gear pack. You could buy some

electronics, some tech, an Amazon Fire

HD. You could buy a pair of shoes. You

could buy a suit. You could buy a gift,

an airline ticket, a UFC ticket. Like

>> an air fryer.

>> Dude, for 297, I'm going to fix your

thinking and your marketing. Period.

Okay, watch this. Watch this. Let me

just see here. Let me see what I got in

here.

You ain't getting any of that now. Okay.

All I'm giving you is this

and this. That's it. 297 bucks.

When you get done with this, I'll give

you the rest of the stuff. Okay? Just

tell the coach I just took all the other

[ __ ] away from you because it's

overwhelming you guys. This is all you

get. I'm gonna fix your [ __ ] head.

Excuse me. Sorry for the fbomb. I'm

gonna fix your thinking because the

target's the problem.

Okay. Donald Trump is the president of

the United States of America. Who would

have thought that [ __ ] would ever

happen? He's had that target for 40

years. Guess what else he did right?

Market to the target for 40 years. The

Oprah. Okay, he's been saying for 40

years, I might run. I might run. I might

run. Guess when he ran? When he ran out

of time.

>> Okay. He came down the damn escalator

because he knew he didn't have another

shot because of his age. He was 72 years

old. Okay? Or 71 years old. He had to do

it then or he wouldn't going to have

another chance. He knew he would be too

old. Period. End the story, folks. What

did he do? He targeted E market. Target

E market. Target E market. He did not

tell anybody what he was going to do or

how he was going to do it.

You don't need all this other stuff

right now. You guys are over

complicating everything. Our team, my

team complicates everything all the

time. And we still make crazy amounts of

money, more than I ever imagined.

But here's the thing. I should have been

making this kind of money 20 years ago.

And the reason I wasn't making this kind

of money 20 years ago is because I

didn't target.

I had a middle class target

and I didn't market it.

My target was broken spiritually.

If you believe in God, I was broken. God

wanted this for me and I thought I could

only do this. God d Okay. God wanted

He's like, "Bro, you can do anything you

want to do. God's up there, man. God's

up there smoking a cigar right now.

Might be having a blunt with him. Who

knows?

He's kicking it, bro. Like, however you

see God is what he is doing right now."

Okay. And he's like, "Man, I can do

anything."

Y'all y'all think he's humble? Uh oh,

come on, man. He ain't humble. Who Who

would create everything and be humble

and be everywhere all at the same time

and be humble? Come on. He's like, I did

it all. Try that [ __ ]

Okay.

And then you're like, oh man, can I make

50 grand a year? Can I make a hundred?

Oh, can I work for myself? Could I be a

millionaire? You're just thinking too

small. I'm telling you, we got to fix

this. Now, this isn't a motivational

thing. I'm not talking about change your

state. Uh uh be positive, fake it till

you make it. No, no. I'm talking about

physical real financial target that is

measurable, calculatable. You can put it

in a calculator and see it pop up and

say, "Hey, this is how many different

ways I can make a million, 10 million, a

hundred million, or a billion dollars."

You guys want to be billionaires? Who

wants to be a billionaire?

>> Want to be a billionaire?

>> You should cuz it's possible.

We will make more billionaires in the

next decade than have been created in

the in the last ever since the beginning

of time. You're going to see it explode.

Okay? Today.

Today. And again, this isn't a

motivation. These are facts. These are

proven facts. There's 3,000, maybe 3,000

countable billionaires on the planet. I

think that number is going to go to

10,000 over the next 10 years. It's

going to go 3x. Okay, there's a massive

amount of money. We will produce more

billionaires in the next 10 years than

have been produced since the beginning

of time. There are 32 million

millionaire families in America and 65

million, notice how good America is.

Half of all the millionaire families in

America, I'm sorry, in the world live in

one country.

USA. USA. USA. Okay, dude. They all live

here. I don't know why that is, but that

[ __ ] is true. Okay. 65 million on the

planet. This number will 20x.

There'll be 130 million millionaires on

the planet.

They're going to be walking around just

like car, Bugatti, yacht, tremendous

amounts of wealth. You guys are talking

about, "Oh my god, it's getting so bad

for people." It has never been easier

ever in the history of the world to be

rich. Okay. The poorest poor person

today is richer than the kings were 700

years ago.

The poorest people today are richer than

the kings were 700 years ago. You got

air conditioned, dude. You got it made,

bro. You got refrigerators,

freezers.

You got a [ __ ] Whole Foods across the

street that has has food constantly. You

got different bottles of water. You got

pills you can take to lose weight,

>> huh?

>> You got electricity. You can watch a

damn You can watch Avatar. It's a

billion dollar movie and you can watch

Avatar for for nothing.

You know, here's the problem.

>> Your targets are screwed up. Okay, your

targets are screwed up. There's $400

trillion dollars of real estate on man

on planet Earth. four. There's $900

trillion dollar of assets in circulation

and there's some young kid in Baltimore

City that thinks he needs to rob

somebody tonight.

The target's wrong. It's the mental

target. There's some kid in Chicago that

thinks he has to go to college to make

it. It's so stupid.

If you study the billionaires, most of

them drop out of college halfway

through. They're like, "This is the

dumbest [ __ ] I've ever seen in my life."

The richest man on the planet

says you you shouldn't go to college.

Okay, you got AI popping out. Okay, you

guys are going to You can AI me to

death. You still can't do this. It it's

going to give you nothing.

That's between you and God and whoever

believes in you more than you believe in

you. And I believe in you guys more than

you believe in you. Bottom line, how

many of you believe I believe in you

more than you believe in you right now?

How many believe that? Just give me a

big 10x.

And you know why I believe in you more?

Because I have done it. I know this was

my mistake. I have already done this. I

have produced billions of dollars of

revenue without selling my soul,

without screwing anybody, effing

anybody, frauding anybody, tricking

anybody. Okay? I have sold billions of

products. has come through my little

hands

and and I know that I have done half of

everything I've done wrong. I just

waited too long to do it. I know the the

the version of me the first 20 years in

business in the last 12 years. I know

the two different versions. I'm the only

one that knows the truth about Grant

Cardone's little path.

And I and I know what I did in the last

12 years and I know what I did in in the

beginning. Okay? And in the beginning

was just a it was just a wrong target.

No marketing. Wrong target. No

marketing. Wrong target. No marketing. I

shouldn't have gone to college. I

shouldn't have stayed in Lake Charles,

Louisiana. I shouldn't have moved to

Houston. I should not have spent one day

in La Hoya, California. But I did. I

shouldn't have ever worked in the auto

industry. But I did. Okay. But what I

did do, what I did do, two things I did

right. I didn't do those things right.

Two things I did right.

Only two things. I worked my ass off

every day until I figured out what it

was. And I never quit. That's it.

There's nothing else I did. It's not my

personality. It's not my head of hair.

It's not It's nothing thing, dude. It's

not, "Oh, he's a great salesman."

Nothing to do with it. I worked my ass

off every day and I never quit. And the

third thing I did, the thing that's got

me really where I'm at is I never was

satisfied.

And I push hard. I don't push Jared

hard. I push me hard.

So, I'm not I'm not grinding on Jared

because I want to grind on Jared. I

grind on me because I I I'm dissatisfied

with my potential compared to the

opportunity.

So guys, there's no limitations for

anybody here. Now, all that being said,

this is not motivation because without a

system, you ain't going to make it. You

have to have a system. Okay? Can we show

them the the the the the circle?

>> And by the way, there's 25,000 reviews.

Is that 25,000 verified reviews? That is

fantastic.

For you guys that need social proof,

25,000 people have bought products for

me.

>> That have reviewed my products.

>> That have reviewed. Yeah.

>> That have reviewed my products.

>> Okay. And let me just say this. For

anybody that doesn't like this product,

once you get it, I'll give you your

money back. You just call the office and

say, "I want my money back." For

whatever reason,

done. I'll give it to you. No problem.

Okay. All right. Grant CCardone.com.

Okay. This guy right here. Now, now, now

Sean, he came to me, I don't know, four

years ago.

>> Yeah.

>> He increased his revenue 348%. Sean

comes to everything I do now. He came in

with nothing. Like I think it was like a

$297 something. He got introduced my

stuff, started using it, started playing

with it. and he I he comes to all our

workshops, our real estate workshops,

our charity events, our foundation

events, our Mara Lago events, our our

Cabo San Lucas uh masterminds, our

Malibu masterminds. I I don't even know

what he's spent with me now. Okay. Super

cool dude. Then there's then there's uh

Sil Sil Manuso.

>> Uh he grew his health business. He's in

a business that we're in. He's kind of

like a competitor and we help him grow

his business 5x.

Uh Diane Fish, Diane, she she got the

sales management, the 10X sales manager.

She she paid $10,000 for that course.

She picked up $5 million in revenue on

one course. That one course is um

Man, I made a mess. Yeah,

I think she came to the live event,

right?

>> Yeah.

>> She paid 10 grand for that course.

>> Her income her her her revenue didn't

double. It doubled plus 400,000.

>> It's gone up since then, too. This is

from year before last.

>> Yeah. I'd love to have an update.

>> Yeah.

>> Love updates.

>> Be cool if it was a video. Her saying

that. Even cooler.

There's Jeremy. Jeremy Barker. Okay.

Jeremy took our uh uh sales and

marketing system, the exact system I'm

showing to you today. He took his hidden

door business and tripled the revenue

almost tripled 2.8 times.

>> Now, could this be you?

No,

it can't be you unless you get the data.

You You need the information and you

need the support. Look, I'm telling you,

it can't be you if you don't do this. It

cannot be. You know why?

Because you haven't done it yet. You

haven't done it yet. And you've had

plenty of time. You've had plenty of

time to do it, but you didn't do it. You

haven't 10x your business.

So, our business grew like this. It went

like this. Just to give you a a reality

check here. Okay. I was making $3

million a year.

The new target was 30 million. It did

not go like that.

Okay. Some of it went it went it went

like this.

Bang.

Okay. Now, do you have the graph? We had

the graph anywhere over the last

>> 12 years. It's going to look like this.

>> Attention.

>> It's going to look like that. Okay. But

this is a lot of years, man. This is a

lot of years of learning. These are

battle scars right here. Okay. This is a

tremendous amount of pain before profit.

So this graph is my history.

Okay. This is a actual audited

>> revenue.

>> Revenue over how many years? 20 years.

>> Eight. Yeah. 17 years.

>> 17 years.

>> Income. Income. Income. Income. Now the

graph says money follows attention

because guess what happened? We started

actually marketing. Notice where we

started marketing. Guess what year? Just

look at this graph. Guess what year we

started marketing?

>> 16.

>> We're adding a million dollars a year.

2014 15 16 then 17 we had 10 million.

>> What year? What year, Jared?

>> 2016.

>> 2016. If you look at that graph right

now, I have to go over here to see it

actually. So you notice it went from 18

million to 28 million. That was the big

spike.

Now before that it went from three

million to 18 million. It went up 6x but

it took six years

and then one year we started pouring on

what?

>> Paid money.

>> Paid ads

but we didn't have the money in the

beginning for the paid ads. So it's

going to go squiggle out. It's going to

go like this. It's going to be really

small in the beginning. It's going to

feel big actually by the way because

like we went from 3 million to 4.5

million to 6 million. And I don't know

what it says there. What does it say in

the fourth year?

>> Uh, go back to the graph, guys. Uh, 7.6.

>> Yeah. See, okay, you guys got to

understand now. Now, just bring me back.

I'm going to go back 15 years. I was

making three million for years, by the

way. Okay, that was a lot of money to me

by back back then. That's the problem.

This is the problem with when you start

making money. And again, we're not

talking motivation or emotions here or

your what your dad did to you like, oh,

now I'm powerful, okay? We're not doing

any of that stuff here. Okay. When you

go from three million to $4 and half

million dollars, you think you're a

beast.

>> I was like, well, god damn. First of

all, I am never I'm a frugal person. I

don't spend a lot of money. Like, I have

these shoes on. These shoes are probably

I don't know 80 bucks. I I'm not a I'm

not a guy that needs a lot of stuff. So,

when I made this kind of money, all of

it was mine. Like, what am I going to do

with a million five? I didn't I didn't

nothing changed. I didn't go buy a car

or watch or I didn't have a bunch of

stuff. Okay, later that some of that

stuff would come later. I know you guys

are like, "Yeah, what about the plane?"

Okay, well, it came came later, but it's

years of this. Then I go to six million.

I'm making 2x what I was making and

living off of very comfortably. I had

three employees, two and a half

actually,

out of my home, embarrassed to say.

No, no payments for anything. No debt.

Okay, now I'm making six million. I'm

like, "God damn, I'm doing good." And

then all a sudden we pop up to $18

million.

Okay, now I'm like, "That was stupid."

>> But I was calling it good.

You get it? This is a big problem, by

the way. Okay. So, when you go from here

to here, you need a guy like me to say,

"Bro, you can't live on that." Targets.

Targets. Marketing. Boom. Let's throw

some freaking money at the fire. Now,

money at the fire is an ad. Now, we're

going to start running ads.

and then we can get you to climb up

there. Brandon Dawson. Brandon Dawson,

if you could show a picture of Brandon.

Uh Brandon Dawson's little company. I

don't know if we have his graph.

Probably don't have his graph, but

Brandon Dawson came to me in 2019.

We did a deal in 2020.

No money. Him and his wife came into my

office. I had that. We had no money, no

credit, no customers. But we had what

Jared? We had an idea.

>> Put a target together.

>> Promoted.

>> Marketed the target.

One, two, three, four, five years. Six

years. How much this year?

>> $238 million.

>> $238 million. And we've not spent one

penny. Not one penny

to start this company.

First year did what?

>> Three million. Three million second

year.

>> 14 million.

>> 14 million.

>> Uh I think 36 million.

>> 36. Blah blah blah.

>> Okay. Now, let me tell you what this guy

paid for this. What's he saying?

Nothing. Don't worry about it. Okay. Let

me tell you what this guy paid. He gave

me half the company.

He put the name He put my name on his

company, Cardone Ventures. Gave me 50%

of the company.

um

bought his own plane.

We have office buildings. He offices

here. He offices in Scottsdale. He works

his ass off. And we'll end up taking

this company. This will be a this this

will be a $2 billion company one day.

Maybe sooner than later.

So, he works with us, does what we say,

like like there's like there's a we're

working together and and we're building

something together. So, we we we can

introduce you to these people. By the

way, Other people have come into this

ecosystem we've done this with. We want

to do this with you guys. We want you

guys to come in. If you're in HVAC or

roofing or plumbing or solar, you're in

construction, you're a nurse, you're in

healthcare, you're in medical, uh you're

in insurance, uh you're in brokerage

business or the real estate industry, or

you got a bunch of investors. We want to

bring some of these other companies

together and expand our entire

portfolio. help you with your marketing,

with your advertising, with your

leadership, with your people, with your

workshops, with your people.

Yeah. Let's build something big

together, okay? I want to help you guys.

I'm here to help you. My team's here to

help you. I hope you take advantage of

this today. Go ahead, Jared. You want to

say something?

>> Yeah. No, I was just going to say we're

not done yet. So, everybody,

>> but Jared's going to onboard you here in

a second.

>> We're going to do onboarding. Yeah.

>> Okay. We're going to take this down in

one second. Grant Cardone.com.

Okay. Again, if you're not happy for any

reason, I'm gonna send you the money

back. Also, we're going to give you a

seat to the conference we're doing in 30

days.

>> Yes.

>> Um

and

and we're going to and and all that

stuff I threw off the table. I'm I'm I'm

giving you guys everything, okay? So,

don't worry about it. Uh anything that I

can do to help you, to support you,

Jared's going to onboard you guys. Uh if

you have any questions, you can always

call our office 3107770255.

And for those of you who are like

um

sounds too good to be true

or I need to think about it

or this is what you're going to go

through, by the way, for those of you

who haven't taken advantage of it now,

um I'm not going to use it.

I'm a, you know, won't work in my

business.

>> What else, Jared?

>> Well, I It can't the money, but it can't

be the money.

>> It can't be the money. It can't It can't

be 297. If that's If that's the only

reason you're not doing doing it, it

can't be. It's impossible.

This is why the drug addict does so well

in life.

He always gets drugs.

That's his target.

Okay?

And he doesn't have any money. Doesn't

have any credit. He's destroyed his

reputation. Everybody knows he's a drug

addict. Nobody trust him. And the guy

still figures out how to get drugs. You

know why? Because he don't make excuses.

No excuses. Okay? You guys have excuses.

It won't work for you. It won't work for

you if you don't get it. Okay? I'm not

I'm not I'm not I'm not

>> gonna use it.

>> I'm not going to use it. You can't use

it if you don't have it. Okay. I need to

think about it. Thinking ain't gonna get

you anywhere. Okay? You don't need to

think. We need to dream now. We need to

dream and you need to dream big and you

need to get yourself. You need to move

your patunia into a damn another garden

where freaking people are like, "Oh

yeah, you can do it, bro. I'm telling

you something. You'll be at this

conference in Fort Lauderdale. You're

going to be sitting next to somebody

doing nothing. A guy in front of you

doing 10 million. and a guy over here

doing a hundred. A guy on the freaking

stage doing a billion. I'm going to be

bringing other people in that are

talking about what's possible. You're

going to see Dave Roard's there that's

doing a million dollars a year. He had

zero. Zero. He's worth, I don't know,

two or three or four million dollars.

You're going to see Jared there that

started with nothing. He's worth 20

million. And all these people are going

to be around you. And guess what? the

soil.

The soil you're in, you're going to my

my friend Bob Dugen's going to probably

show up with 20 bricks.

He's worth more than the entire room

together. He walks in and you can just

feel this like

you got to change the soil, folks. Okay?

If you've ever prayed for help, wanted

help, meditated for help, searched for

help, read for help, it doesn't matter

how many times you tried. What matters

is that you don't quit, man. Okay? This

is what I told you guys earlier.

This is what I did, right? Worked my ass

off every day. Never quit. Don't quit.

You know how many books I have bought

that I didn't read?

And how many more books I bought that I

didn't read? I still bought the book.

I ain't a quitter. I'm a reader. Okay.

Yeah, but you didn't read your last

book. So add another book to your

library. Okay. You you you walk into a

rich person's house. Guess what they all

have? They got a room with a library in

it. You think they read all those books?

No.

They're more educated than you are,

though.

>> Okay. Can't read what you don't have.

You can't use what you don't have. You

can't do what you don't know. And if you

have it in the wrong order, by the way,

I can give you all this. If you have it

in the wrong order, you're going to

screw it in. Screw it up. Anyway, that's

why I said to you, all you need to do

right now is number one and number two.

Target. and then Jared's going to take

you to school in the market. So only two

things we need to learn right now. I can

hit every one of your targets

on those two things. I'll get you so

much motivation just with motivation to

the target. I'll get you so much on the

right track. On the right track like

okay, I'mma fix my goals. I know now I

know what the math is. I got the math

right. Now I need to market to that

audience. Okay, whatever it is I'm

marketing, $10, $100, $1,000, or

$10,000, I need to market to that

audience. I don't have any money. So,

you guys that don't have any money.

Guess what? You don't need money to

market. And you shouldn't spend money

right now to market.

You don't even need to borrow money

right now. You just need to market.

Okay. All right. Welcome aboard. Great

to have you here. I'm gonna bring Jared

Glenn up. Jared's been with me the whole

ride. Uh grantardone.com.

We'll take this down here in a second.

I'm sorry if I went too fast. I just

want to apologize everybody if I went

too fast. I'm sorry. If I covered too

much, I apologize.

Um,

if for some reason I said something

today that threw you off and didn't

allow you to take advantage of this,

man, I feel terrible because I know this

will help you. Okay? It's called the 10x

revenue system, and I promise you it

will help you. And so if we didn't do a

good job today of building a case for

you to take advantage of it, now I'm

apologizing to you, to your wife, your

kids, your grant, your legacy, because I

know this will work for you. Okay? I

know it will because we've done it for

lots of people for many, many years now.

Okay? Thanks a lot for being here today.

God bless you guys. Be great. And I look

forward to seeing all of you in Fort

Lauderdale. Jared, take away the

>> All right. If you guys can do me a favor

and bring up the wheel, bring the wheel

back up here.

So

what I want to do is I want to

I want to make sure here that you guys

are tracking

on the process. And so basically what

you guys have just taken advantage of is

an opportunity to get a complete

business system laid out for you. This

will work in any business, any industry,

any type of product that you have,

whether it's a tangible or an

intangible. The thing that you're

missing is you're missing a system.

oftentimes what happens with small

businesses is there's a lot of

fragmented activity, a lot of ideas, a

lot of things that come from all kinds

of different angles and it prevents

people from from actually building a

system that they can optimize and grow.

And so what we've done with our with