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[insects chirping]
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[tense music]
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BROOKE:
It was really late at night.
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I had the urge
to check his phone.
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And then it was all
just right there.
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I barely had to do
any digging at all.
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It was an inbox...
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On Ashley Madison,
and there was,
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00:00:34,784 --> 00:00:38,163
like, a dozen
female names there.
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My husband was saying
that, essentially,
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00:00:44,502 --> 00:00:47,255
he was in a tough spot
with his marriage,
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00:00:47,339 --> 00:00:51,718
and he wasn't looking for
anything serious or emotional.
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00:00:52,469 --> 00:00:54,846
He just wanted
a sexual connection.
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00:00:57,015 --> 00:00:58,600
And then he would immediately
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00:00:58,683 --> 00:01:01,436
go into sexual language
with them.
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00:01:04,272 --> 00:01:06,399
I could not believe
what I was seeing.
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00:01:07,067 --> 00:01:09,652
It took me, like, looking
at things, the messages,
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00:01:09,903 --> 00:01:12,155
over and over and over again,
and rereading them
19
00:01:12,238 --> 00:01:14,574
over and over and over again
to convince myself
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00:01:14,657 --> 00:01:16,201
that this was happening.
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[dramatic music]
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MAN 1: When the story
initially broke
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it looked really bad.
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And then it only got worse.
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NEWS ANCHOR: We're gonna turn
next tonight to new fallout
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over the
Ashley Madison hacking scandal.
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MAN 2: I think this was
Ashley Madison's
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00:01:40,725 --> 00:01:42,310
worst nightmare, absolutely.
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00:01:42,394 --> 00:01:43,895
MAN 3:
The CEO of this company,
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he's having a rough week,
we'll say that.
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MAN 4: Members, of course,
have secrets
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but the company
has secrets as well.
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REPORTER: Ashley Madison
is still operational.
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Experts wonder for how long.
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00:02:01,788 --> 00:02:04,791
[inquisitive music]
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00:02:08,753 --> 00:02:12,340
JEREMY: In August 2015,
I was at my desk at work,
37
00:02:12,424 --> 00:02:15,093
and I heard Ashley Madison had
had their database hacked,
38
00:02:15,176 --> 00:02:17,095
and I was fascinated.
39
00:02:19,973 --> 00:02:21,016
This is enormous.
40
00:02:23,059 --> 00:02:25,145
The thing about being
a data scientist
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00:02:25,186 --> 00:02:27,522
is that I'm a truth seeker.
42
00:02:28,023 --> 00:02:29,524
And I wanted to understand
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00:02:29,607 --> 00:02:32,402
exactly what was going on
in Ashley Madison.
44
00:02:33,987 --> 00:02:36,322
One of the things
the Impact Team wrote was,
45
00:02:36,406 --> 00:02:38,491
"Keep in mind
the site is a scam.
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00:02:38,575 --> 00:02:41,578
"With thousands
of fake female profiles,
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00:02:41,995 --> 00:02:44,789
see the Ashley Madison
fake profile lawsuit."
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00:02:46,291 --> 00:02:48,209
And that turns
everyone's attention
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00:02:48,293 --> 00:02:52,172
to a lawsuit that was filed
two years earlier in 2013
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00:02:52,464 --> 00:02:54,215
about exactly that issue.
51
00:03:06,353 --> 00:03:08,730
When Miss Silva came to me
and the kind of claim
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00:03:08,813 --> 00:03:11,566
that she wanted to bring
was extraordinary.
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Nothing like
I'd ever encountered
54
00:03:14,277 --> 00:03:15,445
in my practice before.
55
00:03:17,405 --> 00:03:20,617
An employee of Ashley Madison
was suing the company.
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00:03:23,244 --> 00:03:26,331
Alleging that she had gotten
repetitive stress injuries,
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00:03:26,623 --> 00:03:28,208
and quite significant ones
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00:03:28,458 --> 00:03:30,168
because she had been made
to type out
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00:03:30,251 --> 00:03:31,961
a lot of fake profiles.
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00:03:34,381 --> 00:03:36,549
PAUL: She had to use
her imagination
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00:03:36,925 --> 00:03:40,178
to come up with these
allegedly fake identities
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00:03:40,261 --> 00:03:42,889
of various women,
1,000 of them.
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00:03:49,062 --> 00:03:51,773
People were paying money
joining this website.
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00:03:51,856 --> 00:03:54,776
And if Miss Silva was right
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00:03:54,859 --> 00:03:58,822
they were being misled
to believe that
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00:03:58,905 --> 00:04:01,700
there were a lot more women
there than there really were.
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00:04:05,704 --> 00:04:08,540
Doriana was seeking
$20 million approximately.
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00:04:10,792 --> 00:04:14,754
She felt that the company had
unfairly made a lot of money
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00:04:14,838 --> 00:04:17,716
at her expense, and that she
just couldn't work anymore.
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00:04:20,969 --> 00:04:22,512
PAUL: And that was filed
with the courts,
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00:04:22,595 --> 00:04:24,097
and it was provided
to Ashley Madison.
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And one of the first things
that they did is,
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00:04:27,183 --> 00:04:29,060
they hired their own lawyers,
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00:04:29,144 --> 00:04:31,730
who then,
on behalf of Ashley Madison,
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00:04:31,813 --> 00:04:34,691
sought to strike out
the very use of the word fake.
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00:04:36,317 --> 00:04:39,029
PAOLA: To me,
the fact that they wanted
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00:04:39,112 --> 00:04:41,573
those words removed is actually
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00:04:41,656 --> 00:04:43,450
what drew more attention
to the case.
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00:04:46,953 --> 00:04:49,622
As part of their response
to Doriana's lawsuit,
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Ashley Madison wanted to
counter a lot of her claims.
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00:04:54,294 --> 00:04:56,129
They basically said
throughout this time
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that she's been off work,
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00:04:57,881 --> 00:04:59,716
she has done things
such as jet skiing.
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00:05:00,383 --> 00:05:03,762
And despite saying that
she is no longer able to type,
85
00:05:03,845 --> 00:05:06,723
she has had a very active
presence on social media.
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00:05:10,685 --> 00:05:12,896
The Doriana lawsuit
was dismissed.
87
00:05:13,646 --> 00:05:15,982
And I really regret
that I didn't get to see
88
00:05:16,066 --> 00:05:17,859
all of these people
called to the stand
89
00:05:17,942 --> 00:05:20,028
and made to say things
under oath
90
00:05:20,111 --> 00:05:21,571
because that would have been
really good.
91
00:05:22,572 --> 00:05:25,200
But we learn later
after the hack
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00:05:25,283 --> 00:05:27,577
that Doriana was probably
telling the truth
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00:05:27,660 --> 00:05:29,537
about the fake profiles.
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JEREMY:
The thing with a hack is,
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00:05:45,053 --> 00:05:46,262
you never quite know
what you're gonna get.
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00:05:48,223 --> 00:05:51,393
When I downloaded and unpacked
all of the information,
97
00:05:51,476 --> 00:05:53,937
I just was astonished
at what I'd got.
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00:05:55,939 --> 00:05:58,733
I'm sitting at my desk,
looking at an inbox.
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00:05:59,734 --> 00:06:01,861
But it's not my inbox.
100
00:06:02,737 --> 00:06:04,531
It's the email of the CEO
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00:06:04,614 --> 00:06:06,866
of Ashley Madison,
Noel Biderman.
102
00:06:07,742 --> 00:06:11,996
3 and 1/2 years' worth,
and nearly 200,000 of them.
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And there's all sorts in there.
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00:06:14,916 --> 00:06:18,461
"After a long week of work,
cold beer is now here."
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00:06:18,712 --> 00:06:20,046
Very nice.
106
00:06:20,130 --> 00:06:21,381
An email headed up,
107
00:06:21,464 --> 00:06:23,591
"Re: Stripper
looking for work."
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00:06:24,050 --> 00:06:25,260
Then he's responded,
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00:06:25,343 --> 00:06:26,720
"At least Friday beer time
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00:06:26,803 --> 00:06:29,389
would be more lively,
smiley face."
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00:06:30,140 --> 00:06:31,599
I'm looking at an
email telling him
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00:06:31,683 --> 00:06:34,144
that his Maserati has arrived.
113
00:06:38,023 --> 00:06:39,524
Must have been doing well.
114
00:06:40,734 --> 00:06:45,989
So Noel writes
to three employees
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asking for an update
on a subject
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00:06:48,908 --> 00:06:50,910
which he calls photo exchange.
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00:06:51,786 --> 00:06:55,665
And he gets a response from one
of his very senior executives.
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00:06:55,749 --> 00:06:58,543
"Hey, Noel, we took
the script and process
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00:06:58,626 --> 00:07:00,670
"that was successful
in the creation
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00:07:00,754 --> 00:07:04,883
"of over 10,000 profiles
in under 2 weeks--"
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00:07:05,550 --> 00:07:07,302
a major success story.
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00:07:08,720 --> 00:07:10,597
"We are moving
as fast as we can.
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00:07:10,972 --> 00:07:13,641
"This is a huge
and delicate undertaking
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00:07:13,725 --> 00:07:16,936
that is the foundation
of what our site runs on."
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00:07:20,440 --> 00:07:22,192
An admission.
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00:07:22,275 --> 00:07:25,612
An admission, both that they
were creating fake profiles,
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00:07:25,695 --> 00:07:29,282
and that they could do it
at an industrial scale.
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00:07:34,871 --> 00:07:38,416
I went through the whole
of Noel's email cache,
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00:07:38,833 --> 00:07:41,294
and I came across
an Ashley Madison video
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00:07:41,795 --> 00:07:44,339
on how to make fake profiles.
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00:07:46,216 --> 00:07:48,927
What I'm looking at is
an Ashley Madison employee
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00:07:49,177 --> 00:07:53,473
repurposing someone else's
profile into a Japanese woman
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00:07:54,349 --> 00:07:58,603
and engage her,
a fake human being.
134
00:08:02,899 --> 00:08:04,317
I mean,
it's all different women
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00:08:04,401 --> 00:08:06,194
of different races and ages.
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00:08:07,821 --> 00:08:10,407
JEREMY: Sexual preferences,
personality,
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00:08:10,490 --> 00:08:14,160
the whole thing
in just a few moments.
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00:08:14,411 --> 00:08:15,954
And some of the
descriptions--
139
00:08:16,871 --> 00:08:18,790
"My limits are anything goes.
140
00:08:19,374 --> 00:08:22,502
"I seek something discreet,
short term,
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00:08:22,585 --> 00:08:24,045
"with someone who is educated.
142
00:08:24,129 --> 00:08:25,171
I have a PhD."
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00:08:25,797 --> 00:08:27,716
[laughing]
144
00:08:28,341 --> 00:08:29,801
Sure.
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00:08:29,884 --> 00:08:32,178
And is 5'8", by the way.
[laughs]
146
00:08:33,013 --> 00:08:34,556
It's a supermodel.
147
00:08:34,639 --> 00:08:35,974
Oh, my goodness!
148
00:08:36,474 --> 00:08:39,269
"I am a pretty woman and enjoy
pleasing a man in many ways.
149
00:08:39,352 --> 00:08:40,979
I love to laugh and have fun."
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00:08:42,731 --> 00:08:45,233
It tells you something
about, I guess,
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00:08:45,316 --> 00:08:50,280
human nature and loneliness
and what people are looking for
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00:08:50,363 --> 00:08:52,907
that they're not finding
in their own home.
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00:08:54,784 --> 00:08:56,244
JEREMY: They got people
all over the world
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00:08:56,327 --> 00:08:57,537
to make these things.
155
00:08:57,829 --> 00:08:59,873
A couple of minutes
is all it's taking
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00:08:59,956 --> 00:09:03,376
to create a profile that's
going to con some poor man
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00:09:03,460 --> 00:09:05,045
into parting with his money.
158
00:09:14,512 --> 00:09:17,474
MARVIN: I had a photo,
and my nickname was Marvelous.
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00:09:18,475 --> 00:09:21,561
Ashley Madison,
although it was primarily
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00:09:21,603 --> 00:09:23,313
for people looking
to have affairs,
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00:09:23,396 --> 00:09:25,565
I heard that there
are other people
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00:09:25,648 --> 00:09:29,235
in the swingers lifestyle that
were using the site as well.
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00:09:31,112 --> 00:09:34,949
I was going through hundreds
of profiles from women
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00:09:35,033 --> 00:09:36,618
all over the East Coast.
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I would put together
an introductory note
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00:09:40,872 --> 00:09:42,707
to tell them I'm a fun person
167
00:09:43,291 --> 00:09:45,335
to consider
for their adventures.
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Initially, it was dry.
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00:09:56,346 --> 00:09:59,849
I was questioning whether
I should waste any more money.
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00:10:01,768 --> 00:10:05,563
SUNNY: The one problem
with a fake profile is that
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00:10:05,647 --> 00:10:08,108
while you can
message that person,
172
00:10:08,191 --> 00:10:10,318
they cannot message you
in return.
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00:10:11,277 --> 00:10:14,030
It says in those emails
that the fake profile
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00:10:14,114 --> 00:10:15,365
doesn't speak back.
175
00:10:15,573 --> 00:10:17,701
Only a real female can reply
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00:10:17,784 --> 00:10:19,285
to a male's custom message.
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00:10:20,078 --> 00:10:23,248
SUNNY:
And so how does Ashley Madison
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00:10:23,331 --> 00:10:24,833
make more money?
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00:10:24,916 --> 00:10:27,502
Because the business model
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00:10:27,961 --> 00:10:30,880
is in the constant messaging.
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00:10:31,589 --> 00:10:34,759
This question led
to a whole new initiative
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00:10:35,051 --> 00:10:38,471
that took Ashley Madison
deeper into the mire.
183
00:10:48,148 --> 00:10:53,028
One day, all of a sudden,
I had five or six messages.
184
00:10:54,112 --> 00:10:55,572
I was excited.
185
00:10:55,655 --> 00:10:57,574
It definitely made me feel good
because I thought,
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00:10:57,657 --> 00:10:59,409
"There is someone out there
187
00:10:59,492 --> 00:11:01,119
"that thinks I'm attractive
or has an interest.
188
00:11:02,495 --> 00:11:03,621
Maybe this will work."
189
00:11:08,001 --> 00:11:10,628
The messages were very short.
190
00:11:11,504 --> 00:11:15,759
They did not mention me
by my nickname.
191
00:11:16,259 --> 00:11:18,720
They just said,
hello, you know,
192
00:11:18,803 --> 00:11:20,430
I caught your profile,
193
00:11:20,805 --> 00:11:23,391
and I think I might be
interested in meeting you.
194
00:11:24,726 --> 00:11:28,021
I was taken aback
because I thought,
195
00:11:28,104 --> 00:11:30,607
you know, it'd be impossible
for five different people
196
00:11:30,690 --> 00:11:33,026
to write the same message.
197
00:11:34,569 --> 00:11:36,780
It just felt like
they weren't real people.
198
00:11:41,409 --> 00:11:44,371
[dramatic music]
199
00:11:45,955 --> 00:11:48,625
Ashley and Madison
weren't even real.
200
00:11:48,708 --> 00:11:50,126
WOMAN 1: Many of the women
on the site
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00:11:50,210 --> 00:11:53,088
were actually bots,
computerized programs.
202
00:11:53,171 --> 00:11:55,131
That means many customers
were paying to chat
203
00:11:55,215 --> 00:11:57,384
with robots, not real women.
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00:11:58,176 --> 00:11:59,636
CLAIRE:
This bombshell comes out
205
00:11:59,719 --> 00:12:02,222
that some of the female users
206
00:12:02,305 --> 00:12:05,100
had signs of being
some form of chat bot.
207
00:12:05,183 --> 00:12:07,143
This proves the guys
were doing nothing wrong.
208
00:12:07,227 --> 00:12:08,228
There was no
cheating happening.
209
00:12:08,353 --> 00:12:09,813
[laughter]
210
00:12:09,896 --> 00:12:11,481
Out of the millions
of people who joined
211
00:12:11,564 --> 00:12:13,233
there may have only
been eight actual women,
212
00:12:13,692 --> 00:12:14,859
but those chicks
were ready to go.
213
00:12:14,943 --> 00:12:16,695
[laughter]
214
00:12:17,946 --> 00:12:20,990
A fem bot is
a fake female profile
215
00:12:21,282 --> 00:12:23,284
that has a chat capability.
216
00:12:23,785 --> 00:12:26,913
It's built to entice men
to keep responding.
217
00:12:27,205 --> 00:12:29,207
And while they're doing that,
they're spending money.
218
00:12:32,460 --> 00:12:34,462
KRISTEN: And I think
that made the hack seem
219
00:12:34,546 --> 00:12:37,340
so much sadder
in some instances,
220
00:12:37,424 --> 00:12:41,302
because, you know, these people
had been paying money.
221
00:12:41,386 --> 00:12:44,639
They had risked their home
lives, their family lives,
222
00:12:44,723 --> 00:12:47,017
and they weren't even
engaging with real women.
223
00:12:47,434 --> 00:12:49,769
[inquisitive music]
224
00:12:53,398 --> 00:12:56,901
Encountering bots
pre-hack on Ashley Madison,
225
00:12:56,985 --> 00:12:58,486
yeah, I'm sure I did.
226
00:12:59,446 --> 00:13:00,947
It's harder for men.
227
00:13:01,031 --> 00:13:03,450
And men are desperate,
so they're vulnerable,
228
00:13:03,533 --> 00:13:05,076
and you never quite know
229
00:13:05,160 --> 00:13:06,828
what you're gonna
get yourself into.
230
00:13:08,663 --> 00:13:12,042
The feedback I kept getting
is, "You're so real."
231
00:13:12,125 --> 00:13:14,044
It was because
I wasn't like a robot.
232
00:13:14,961 --> 00:13:16,880
Even if there was
someone real messaging you,
233
00:13:16,963 --> 00:13:19,215
you'd never know,
because it's hidden.
234
00:13:19,299 --> 00:13:21,843
It's like she'd be hidden
in the bots.
235
00:13:32,145 --> 00:13:36,941
JEREMY: They launched
22,000 fem bots during 2013.
236
00:13:39,778 --> 00:13:43,281
If you look at the revenue,
it took an immediate uptick.
237
00:13:44,699 --> 00:13:49,162
In 2012, world revenue
was $71 million.
238
00:13:50,246 --> 00:13:53,792
Two years later,
it was over 180 million,
239
00:13:53,875 --> 00:13:55,001
more than double.
240
00:13:57,962 --> 00:14:00,882
Now, we can't say conclusively
that that was a result
241
00:14:00,965 --> 00:14:03,385
of the fem bots,
but as they say in America,
242
00:14:03,468 --> 00:14:04,719
go figure.
243
00:14:06,596 --> 00:14:08,932
Now we're a real business,
a global business, right,
244
00:14:09,015 --> 00:14:11,601
in 46 countries, generating
over $100 million a year.
245
00:14:11,685 --> 00:14:13,228
Are we the next
billion-dollar company?
246
00:14:13,353 --> 00:14:14,354
I would argue so.
247
00:14:29,619 --> 00:14:31,287
It really shows that
the guy who's the CEO
248
00:14:31,371 --> 00:14:32,956
is a real, like--
I don't know--
249
00:14:33,039 --> 00:14:34,582
[bleep] of a wingman,
really, you know?
250
00:14:34,666 --> 00:14:36,710
I mean, this guy--
you know, guys are supposed
251
00:14:36,793 --> 00:14:38,086
to be looking out
for each other
252
00:14:38,169 --> 00:14:39,796
when it comes
to the dating scene,
253
00:14:39,879 --> 00:14:41,631
and this guy basically
raked in a lot of money
254
00:14:41,715 --> 00:14:43,925
off of these guys who were
just looking to score.
255
00:14:44,009 --> 00:14:45,385
I mean, this guy should just
be tarred and feathered,
256
00:14:45,468 --> 00:14:47,137
I think, by every guy
on that site.
257
00:14:47,220 --> 00:14:48,596
Well, he's having
a rough week,
258
00:14:48,680 --> 00:14:50,598
we'll say that, right,
the CEO of this company.
259
00:14:51,933 --> 00:14:56,104
I think with Noel,
all these various practices
260
00:14:56,187 --> 00:14:59,024
that are being pushed fall
squarely on his shoulders.
261
00:14:59,899 --> 00:15:03,403
He certainly was making
less public appearances.
262
00:15:04,237 --> 00:15:08,450
And I don't think that
there was any incentivization
263
00:15:08,533 --> 00:15:10,326
within the company
to speak publicly
264
00:15:10,410 --> 00:15:12,370
about this particular issue
on camera.
265
00:15:15,915 --> 00:15:19,669
He was certainly more somber
and quiet around the office.
266
00:15:23,048 --> 00:15:24,549
Sort of at that point,
the house of cards
267
00:15:24,632 --> 00:15:26,426
starts to come down.
268
00:15:30,930 --> 00:15:33,933
[inquisitive music]
269
00:15:43,485 --> 00:15:46,154
CHRIS: It was intriguing
as lower-rung staff
270
00:15:46,237 --> 00:15:49,366
watched this flaming train
speeding by on the track
271
00:15:49,449 --> 00:15:51,493
and no one there
to put the fire out.
272
00:15:52,619 --> 00:15:54,954
CLAIRE: Once Noel's
hacked emails became public,
273
00:15:55,038 --> 00:15:57,332
there was also
devastating information
274
00:15:57,415 --> 00:15:58,500
about Noel personally.
275
00:15:58,583 --> 00:16:00,460
[upbeat music]
276
00:16:00,543 --> 00:16:05,006
Noel regularly went on
talk shows with his wife
277
00:16:05,090 --> 00:16:08,551
and claimed to be
in a monogamous marriage.
278
00:16:11,012 --> 00:16:13,640
You two have been married
for ten years.
279
00:16:13,723 --> 00:16:15,058
- Ten years.
- Is that true?
280
00:16:15,141 --> 00:16:16,643
You have
a monogamous relationship.
281
00:16:16,935 --> 00:16:20,271
Yes, absolutely. And I would be
devastated if he did it to me.
282
00:16:20,355 --> 00:16:22,023
INTERVIEWER:
You don't cheat on each other?
283
00:16:22,107 --> 00:16:23,650
No, and ironically, one
of the major benefits of me
284
00:16:23,733 --> 00:16:25,527
running this business
is that if anyone on the planet
285
00:16:25,610 --> 00:16:26,986
should know what it takes to be
286
00:16:27,070 --> 00:16:28,405
in a successful relationship,
it's me.
287
00:16:28,738 --> 00:16:30,448
My wife and I are very honest
with one another
288
00:16:30,532 --> 00:16:32,325
about what we need and how
our relationship will work.
289
00:16:32,701 --> 00:16:35,120
SUNNY:
Whoever this Impact Team was,
290
00:16:35,203 --> 00:16:40,041
they certainly uncovered
some interesting information.
291
00:16:40,125 --> 00:16:43,753
There was a second data dump
by these hackers
292
00:16:43,837 --> 00:16:46,506
that had the CEO's emails
in it.
293
00:16:46,673 --> 00:16:50,510
And in those emails, there
were close to 300 messages
294
00:16:50,593 --> 00:16:53,138
between the founder,
Noel Biderman, and a woman
295
00:16:53,221 --> 00:16:55,306
who suggested the two
were meeting up at hotels
296
00:16:55,390 --> 00:16:56,808
regularly for dates.
297
00:16:56,891 --> 00:17:00,812
In fact,
there are these email chains
298
00:17:00,895 --> 00:17:03,481
where he says
he's interested in escorts.
299
00:17:03,815 --> 00:17:06,484
And in one in particular,
he says he's interested
300
00:17:06,568 --> 00:17:08,987
in 18-to 19-year-olds.
301
00:17:09,738 --> 00:17:11,990
"Do you have some
available right now?"
302
00:17:12,407 --> 00:17:16,369
And then goes on to say that
he's at this particular hotel.
303
00:17:16,786 --> 00:17:17,871
"Who can come?
304
00:17:18,246 --> 00:17:19,748
"And I would prefer two.
305
00:17:20,123 --> 00:17:21,291
Call me."
306
00:17:21,958 --> 00:17:23,335
CHARLES:
I laughed.
307
00:17:23,418 --> 00:17:25,086
I was like,
there's all these things.
308
00:17:25,170 --> 00:17:28,340
And then on top of it,
you have this too.
309
00:17:29,007 --> 00:17:32,052
So much hypocrisy just
exuding out of his pores.
310
00:17:32,135 --> 00:17:33,303
I don't understand.
311
00:17:44,356 --> 00:17:46,566
Under pressure, it looks
like Noel Biderman,
312
00:17:46,649 --> 00:17:49,444
effective immediately,
will be stepping down
313
00:17:49,527 --> 00:17:51,821
as the CEO of Ashley Madison.
314
00:17:51,905 --> 00:17:53,114
Sara, back to you.
315
00:17:53,198 --> 00:17:54,532
Not such a surprise, I guess.
316
00:17:54,616 --> 00:17:56,076
- No.
- What a nightmare.
317
00:17:56,159 --> 00:17:57,535
I think we could have
seen this coming.
318
00:17:57,619 --> 00:17:59,329
I certainly wasn't
surprised when he quit.
319
00:17:59,412 --> 00:18:00,580
Like, there was no way.
320
00:18:00,663 --> 00:18:02,207
How do you--
you can't survive that.
321
00:18:02,290 --> 00:18:03,667
There's way too much.
322
00:18:03,750 --> 00:18:04,959
There's just so much.
323
00:18:05,377 --> 00:18:06,920
REPORTER:
The site's parent company,
324
00:18:07,003 --> 00:18:09,464
Avid Life Media,
saying in a statement
325
00:18:09,547 --> 00:18:12,425
"This change is in the best
interest of the company
326
00:18:12,509 --> 00:18:14,886
"and allows us to continue
to provide support
327
00:18:14,969 --> 00:18:17,347
to our members
and dedicated employees."
328
00:18:18,223 --> 00:18:21,935
Avid Life Media said
Noel Biderman's departure
329
00:18:22,018 --> 00:18:24,479
was a mutual decision
and is in
330
00:18:24,562 --> 00:18:26,731
the best interest
of the company.
331
00:18:26,815 --> 00:18:28,733
CHRIS: I don't know what
happened to him after he left.
332
00:18:28,817 --> 00:18:30,694
He vanished
off the face of the Earth.
333
00:18:30,777 --> 00:18:32,320
I do know that he still works.
334
00:18:32,404 --> 00:18:33,738
I've seen him on LinkedIn.
335
00:18:33,822 --> 00:18:36,908
Um, but beyond that,
no idea what he's up to.
336
00:18:38,493 --> 00:18:40,578
SUNNY:
Noel still resides in Canada.
337
00:18:41,705 --> 00:18:45,166
He lists his occupation
as an entrepreneur.
338
00:18:46,501 --> 00:18:48,253
CHRIS: He certainly hasn't
been in the public eye since.
339
00:18:58,263 --> 00:18:59,597
SUNNY:
So who did this?
340
00:18:59,681 --> 00:19:00,807
Who planned it?
341
00:19:00,890 --> 00:19:03,727
Who executed it so flawlessly?
342
00:19:08,481 --> 00:19:11,192
BRIAN: Ashley Madison
offered a $500,000 bounty
343
00:19:11,276 --> 00:19:14,195
several days after they had
acknowledged the breach.
344
00:19:14,279 --> 00:19:18,116
And you know, they probably got
a few armchair investigators
345
00:19:18,199 --> 00:19:19,576
off their butts
for a little bit.
346
00:19:20,368 --> 00:19:21,661
JEREMY:
The biggest question for me
347
00:19:21,745 --> 00:19:23,872
around the hack is, why?
348
00:19:24,998 --> 00:19:27,667
SUNNY: My gut would tell me
money but for the fact that
349
00:19:27,751 --> 00:19:29,294
they didn't ask
for money in the beginning.
350
00:19:29,919 --> 00:19:32,547
So I would have
to go to revenge.
351
00:19:33,381 --> 00:19:34,966
TROY:
Could it be a scorned lover?
352
00:19:35,675 --> 00:19:37,010
Well, it'd have to be a very
353
00:19:37,093 --> 00:19:39,095
technically capable
scorned lover.
354
00:19:39,179 --> 00:19:40,305
I think you're
looking at a very,
355
00:19:40,388 --> 00:19:41,681
very small piece of society.
356
00:19:42,682 --> 00:19:44,351
Was it someone
who'd spent more money
357
00:19:44,434 --> 00:19:46,186
than they can afford
on the site?
358
00:19:46,561 --> 00:19:48,021
PER:
They've signed up.
359
00:19:48,104 --> 00:19:49,647
They haven't been able
to meet any women.
360
00:19:49,731 --> 00:19:51,316
You've been ripping me off
361
00:19:51,524 --> 00:19:53,735
and this is my way
to punish you.
362
00:19:54,736 --> 00:19:56,738
Now, it did
seem like somebody
363
00:19:56,821 --> 00:19:59,532
really had it in for the
CEO of Ashley Madison.
364
00:20:03,995 --> 00:20:05,205
CLAIRE:
Because the hack included
365
00:20:05,288 --> 00:20:07,040
all of Noel Biderman's emails,
366
00:20:07,123 --> 00:20:10,251
that suggests that there was
something personal about it
367
00:20:10,335 --> 00:20:12,128
that the hacker really wanted
to reveal these sort
368
00:20:12,212 --> 00:20:13,713
of embarrassing details.
369
00:20:15,882 --> 00:20:17,509
And when you consider
one of the statements
370
00:20:17,592 --> 00:20:19,803
from the Impact Team,
that "ALM management
371
00:20:19,886 --> 00:20:22,180
"is bullshit and has
made millions of dollars
372
00:20:22,263 --> 00:20:24,641
from complete 100% fraud."
373
00:20:24,724 --> 00:20:26,726
These are people who
are going after Noel
374
00:20:26,810 --> 00:20:29,062
and the company and their
business practices.
375
00:20:30,230 --> 00:20:32,857
There was speculation in the
office about who it could be.
376
00:20:33,733 --> 00:20:36,528
We theorized that it was
someone who had worked there,
377
00:20:36,820 --> 00:20:39,864
maybe a disgruntled ex-IT
who knew that those
378
00:20:40,198 --> 00:20:42,200
glaring security flaws
were there.
379
00:20:49,708 --> 00:20:53,378
BRIAN: When I interviewed the
Ashley Madison CEO in 2015
380
00:20:53,461 --> 00:20:55,005
breaking the story
about the breach
381
00:20:55,422 --> 00:20:58,508
he told me straight up
they knew who was responsible,
382
00:20:58,591 --> 00:21:00,593
that they were somebody
who had access
383
00:21:00,677 --> 00:21:03,263
to their systems previously,
but not an employee.
384
00:21:03,596 --> 00:21:05,682
Now, that is pretty specific.
385
00:21:05,765 --> 00:21:08,935
That alone to me suggested that
they must have had some kind
386
00:21:09,019 --> 00:21:11,312
of feeling about this
going into it
387
00:21:11,396 --> 00:21:13,231
before they even knew
they were hacked.
388
00:21:13,314 --> 00:21:17,652
And we see that in the leaked
Ashley Madison emails.
389
00:21:19,195 --> 00:21:21,948
JEREMY: There was some concern
about a past employee
390
00:21:22,032 --> 00:21:23,408
who was somewhat troubled.
391
00:21:24,159 --> 00:21:27,162
He'd already left the company
and was in dispute with them
392
00:21:27,245 --> 00:21:29,748
over certain bonus payments.
393
00:21:30,081 --> 00:21:31,833
So this is 2012.
394
00:21:32,083 --> 00:21:34,127
This person, Will Harrison,
395
00:21:34,294 --> 00:21:36,296
sent a lot of emails
to Ashley Madison,
396
00:21:36,379 --> 00:21:38,673
and to Noel in particular.
397
00:21:38,882 --> 00:21:41,343
And it got to the stage
where Ashley Madison
398
00:21:41,426 --> 00:21:42,802
were referring it
to the police.
399
00:21:44,012 --> 00:21:46,973
This email starts off,
"You called the police on me
400
00:21:47,265 --> 00:21:48,641
"saying I'm threatening
you all?
401
00:21:48,933 --> 00:21:51,269
"Yeah, good luck
with that bullshit lies,
402
00:21:51,603 --> 00:21:53,188
"kind of like
the other bullshit lies
403
00:21:53,271 --> 00:21:55,482
you pulled
wrongfully terminating me."
404
00:21:56,816 --> 00:21:58,360
Now, all of this
is in capitals.
405
00:21:58,693 --> 00:22:00,236
I'm not gonna read
any of the rest of it
406
00:22:00,320 --> 00:22:04,282
because it's just too abusive
and too profane.
407
00:22:05,658 --> 00:22:07,869
BRIAN: And certainly, you come
away with the conclusion
408
00:22:07,952 --> 00:22:11,623
that whoever wrote them
had a lot of, uh, anger
409
00:22:11,706 --> 00:22:14,167
and hate in their heart
for the CEO.
410
00:22:15,126 --> 00:22:17,337
JEREMY: Also,
Ashley Madison executives
411
00:22:17,420 --> 00:22:19,881
suspected that after
he'd been terminated,
412
00:22:20,131 --> 00:22:22,926
Will Harrison was leaking
company information.
413
00:22:23,968 --> 00:22:27,138
It was clear that there were
only a few authorized accounts
414
00:22:27,222 --> 00:22:28,807
within Ashley Madison
that would have
415
00:22:28,890 --> 00:22:30,433
had access to that data.
416
00:22:31,267 --> 00:22:33,770
In 2012, they start
looking around and they go,
417
00:22:33,853 --> 00:22:34,938
wait a minute here.
418
00:22:35,021 --> 00:22:36,606
Will no longer works for us.
419
00:22:36,690 --> 00:22:42,195
Why does Will still have
uber-god admin privileges here?
420
00:22:42,278 --> 00:22:46,366
So I think that was kind of
a shock to the system for them.
421
00:22:47,283 --> 00:22:49,077
And I'm quite sure that
they took steps to try
422
00:22:49,160 --> 00:22:50,704
to get rid of that account.
423
00:22:51,913 --> 00:22:54,582
But my guess is, they did not
get him out of the system
424
00:22:54,666 --> 00:22:56,334
and that he retained access.
425
00:22:56,668 --> 00:22:59,462
JEREMY: So could he have been
the hacker in 2015?
426
00:23:02,841 --> 00:23:07,262
Rarely do I get that sense
where all of the signs
427
00:23:07,345 --> 00:23:10,682
point definitively to,
yes, this is the guy,
428
00:23:10,765 --> 00:23:13,018
like there's a giant neon sign
hanging over
429
00:23:13,101 --> 00:23:15,645
the guy's head saying,
"I did it," right?
430
00:23:15,937 --> 00:23:19,482
And you don't normally get
that kind of conclusion
431
00:23:19,566 --> 00:23:20,900
in the research that I do.
432
00:23:22,110 --> 00:23:23,528
I mean, he fits the profile.
433
00:23:23,611 --> 00:23:25,280
He obviously had
434
00:23:25,363 --> 00:23:27,532
a major axe
to grind against the company.
435
00:23:27,615 --> 00:23:29,242
So he had motive to do that.
436
00:23:30,535 --> 00:23:32,829
The criminal history check
into Will Harrison
437
00:23:32,912 --> 00:23:35,290
showed that he had
a substantial rap sheet.
438
00:23:35,957 --> 00:23:39,794
And in some of the research
was a Facebook page
439
00:23:39,878 --> 00:23:41,463
where he's posing
with a bulletproof vest on
440
00:23:41,546 --> 00:23:43,298
and a handgun.
441
00:23:43,381 --> 00:23:46,551
There's no doubt in my mind
that when they became aware
442
00:23:46,634 --> 00:23:48,636
they were hacked in July 2015,
443
00:23:48,720 --> 00:23:51,139
the CEO and probably others
in the company
444
00:23:51,556 --> 00:23:53,475
did really believe it was Will.
445
00:24:00,106 --> 00:24:02,734
I was able to determine
that, uh, Will's stepmom
446
00:24:02,817 --> 00:24:04,069
lived in Northern Virginia,
447
00:24:04,152 --> 00:24:05,362
so I decided
to give her a call.
448
00:24:05,445 --> 00:24:07,822
[line trilling]
449
00:24:16,331 --> 00:24:17,999
I got out of her fairly quickly
450
00:24:18,083 --> 00:24:19,501
that Will was no longer
with us,
451
00:24:19,959 --> 00:24:22,754
and that, uh,
he had shot himself,
452
00:24:24,089 --> 00:24:25,674
uh, fatally,
453
00:24:26,091 --> 00:24:28,551
uh, and that
this happened sometime
454
00:24:28,635 --> 00:24:32,430
in the summer of 2014, uh,
455
00:24:32,514 --> 00:24:35,308
so more than a full year
before we learned
456
00:24:35,392 --> 00:24:36,976
about the Ashley Madison hack.
457
00:24:41,272 --> 00:24:43,608
My guess is, they did not
get him out of the system.
458
00:24:43,692 --> 00:24:46,194
And it's quite possible he
was working with other people
459
00:24:46,277 --> 00:24:48,488
and gave them
the access that he had.
460
00:24:48,571 --> 00:24:50,573
Somebody retained access
461
00:24:50,657 --> 00:24:52,492
up until we learned
about the breach.
462
00:24:53,076 --> 00:24:54,494
But we don't know.
463
00:24:58,456 --> 00:25:01,126
Our issues in relation
to the events of 2015
464
00:25:01,209 --> 00:25:03,044
are still an ongoing
and open case.
465
00:25:03,128 --> 00:25:04,462
We have no information.
466
00:25:04,546 --> 00:25:06,006
There is no--
there are no suspects,
467
00:25:06,756 --> 00:25:08,425
or no known suspects.
468
00:25:16,307 --> 00:25:19,310
[inquisitive music]
469
00:25:25,150 --> 00:25:26,818
The U.S.
Federal Trade Commission
470
00:25:26,901 --> 00:25:29,446
opens an investigation
into the company's practices.
471
00:25:29,529 --> 00:25:31,489
SUNNY: So the
Federal Trade Commission
472
00:25:31,573 --> 00:25:34,659
takes Ashley Madison on,
as they should.
473
00:25:34,743 --> 00:25:36,494
That's their job.
474
00:25:36,995 --> 00:25:39,456
You don't want
the FTC coming after you
475
00:25:39,539 --> 00:25:41,916
for deceptive
business practices.
476
00:25:42,000 --> 00:25:43,626
It's probably one
of the worst things.
477
00:25:45,045 --> 00:25:46,504
My opinion was that
478
00:25:46,588 --> 00:25:48,882
this was the death knell
for Ashley Madison.
479
00:25:48,965 --> 00:25:50,425
That was the end.
480
00:25:50,759 --> 00:25:53,011
It was clear the company
was falling down on its job
481
00:25:53,094 --> 00:25:54,512
in cybersecurity.
482
00:25:54,846 --> 00:25:57,682
And I think what was
such a profound betrayal
483
00:25:57,974 --> 00:26:00,852
was the dating profiles
being women that were bots.
484
00:26:01,227 --> 00:26:02,771
That's deception.
485
00:26:02,854 --> 00:26:04,230
MAN 5: The adultery
dating website
486
00:26:04,314 --> 00:26:05,857
Ashley Madison will pay
487
00:26:05,940 --> 00:26:08,568
more than
$1.6 million in settlements.
488
00:26:08,651 --> 00:26:11,196
The investigation found that
the company used lax
489
00:26:11,279 --> 00:26:13,740
online security
and misled users.
490
00:26:14,449 --> 00:26:16,034
SUNNY: Being investigated
by the FTC
491
00:26:16,117 --> 00:26:17,410
should be the death knell
492
00:26:17,494 --> 00:26:20,163
for your entrepreneurial
future endeavors.
493
00:26:22,665 --> 00:26:26,544
But $1.66 million,
that's just a mere pittance.
494
00:26:27,045 --> 00:26:29,255
Judge, what are the chances
that there are some lawyers
495
00:26:29,339 --> 00:26:31,341
calling around some of
the victims and saying,
496
00:26:31,424 --> 00:26:33,927
"Let's band together.
"I'm gonna help you out.
497
00:26:34,010 --> 00:26:36,554
"We'll get you a class action
lawsuit against Ashley Madison."
498
00:26:36,638 --> 00:26:38,807
I think there's probably
an excellent chance.
499
00:26:38,890 --> 00:26:41,685
After we learned what
happened at this company,
500
00:26:41,768 --> 00:26:43,770
people are angry.
501
00:26:43,853 --> 00:26:45,146
They feel duped.
502
00:26:45,230 --> 00:26:46,940
And they decided
to get together
503
00:26:47,023 --> 00:26:49,109
and file
a class action lawsuit.
504
00:26:50,193 --> 00:26:52,737
MARVIN: I wanted to get back
at Ashley Madison
505
00:26:52,821 --> 00:26:55,448
because I felt it was
their responsibility
506
00:26:55,532 --> 00:26:57,325
to protect my data.
507
00:26:57,409 --> 00:27:00,036
And I was upset
about the messages
508
00:27:00,120 --> 00:27:02,080
that I got
from the profiles that
509
00:27:02,163 --> 00:27:04,708
I believe weren't real people.
510
00:27:05,625 --> 00:27:07,419
For them to do that to people,
511
00:27:07,502 --> 00:27:09,421
that was nothing more
than an attempt
512
00:27:09,504 --> 00:27:10,964
to shake them down for money.
513
00:27:11,047 --> 00:27:13,258
It's awful. It's awful.
514
00:27:13,341 --> 00:27:16,177
You know, people spending
their hard-earned money
515
00:27:16,261 --> 00:27:17,721
for whatever fantasy.
516
00:27:18,054 --> 00:27:21,599
They didn't deserve to be
robbed for all intents.
517
00:27:25,103 --> 00:27:26,396
[phone rings]
518
00:27:26,479 --> 00:27:28,732
REPORTER:
Caller after caller wanting in
519
00:27:28,815 --> 00:27:30,442
on this class action lawsuit
520
00:27:30,525 --> 00:27:33,194
against infidelity website
Ashley Madison.
521
00:27:51,629 --> 00:27:54,507
SUNNY: They alleged
deceptive business practices.
522
00:27:56,426 --> 00:27:59,679
What's also important to note
is that the victims
523
00:27:59,763 --> 00:28:01,681
would like to proceed
anonymously.
524
00:28:03,433 --> 00:28:06,644
One of the ways
that the class action suit
525
00:28:06,686 --> 00:28:10,607
could have destroyed
Ashley Madison is because
526
00:28:10,690 --> 00:28:13,026
the more victims you have,
527
00:28:13,109 --> 00:28:15,153
the larger the settlement
should be.
528
00:28:16,029 --> 00:28:18,198
And so this certainly
could have just
529
00:28:18,281 --> 00:28:20,075
decimated the company,
530
00:28:20,575 --> 00:28:22,869
millions and millions
and millions of dollars.
531
00:28:31,961 --> 00:28:35,048
A judge just ruled that if
these victims wanna sue,
532
00:28:35,715 --> 00:28:37,634
they have to reveal
who they are.
533
00:28:38,009 --> 00:28:39,135
Okay?
534
00:28:39,219 --> 00:28:40,720
It was a genius move
535
00:28:40,804 --> 00:28:43,890
that Ashley Madison's
lawyer said,
536
00:28:43,973 --> 00:28:47,727
"Well, if you wanna sue,
then you can't be anonymous."
537
00:28:47,811 --> 00:28:51,147
You have to be a named
plaintiff of the class.
538
00:28:51,231 --> 00:28:52,941
- But these are--
- Are they victims, though?
539
00:28:53,024 --> 00:28:54,818
- They're cheaters.
- Are they victims?
540
00:28:54,901 --> 00:28:56,736
- They're cheaters.
- Cheaters aren't victims.
541
00:28:56,820 --> 00:29:00,156
They have a right to sue, but
not as an anonymous cheater.
542
00:29:00,240 --> 00:29:02,534
Kelly on Twitter says,
"Nope. You play, you pay.
543
00:29:02,617 --> 00:29:04,369
"If you're big enough
to cheat on that website,
544
00:29:04,452 --> 00:29:06,496
then you should be big enough
to state your real name."
545
00:29:06,579 --> 00:29:07,872
We talked about this
on "The View,"
546
00:29:08,206 --> 00:29:12,210
and I maintain what
I maintained then,
547
00:29:12,293 --> 00:29:14,004
they didn't deserve anonymity.
548
00:29:14,087 --> 00:29:16,047
I will say I think that's fair.
549
00:29:16,881 --> 00:29:18,675
DANIELLE:
The Ashley Madison hack
550
00:29:18,758 --> 00:29:22,012
made imminently clear to me
that cheaters deserve privacy.
551
00:29:22,387 --> 00:29:23,763
We all deserve privacy.
552
00:29:23,847 --> 00:29:26,141
I don't care what you're
doing with your life.
553
00:29:26,224 --> 00:29:27,976
Each and every one of us,
you know,
554
00:29:28,059 --> 00:29:29,894
we all deserve
intimate privacy.
555
00:29:30,979 --> 00:29:35,066
If you wanted to sue,
you had to out yourself
556
00:29:35,150 --> 00:29:39,154
to your family, to the world,
to your employer.
557
00:29:40,030 --> 00:29:41,656
DANIELLE: You're making
yourself vulnerable, right?
558
00:29:41,740 --> 00:29:44,034
And so, you know,
there is that conversation
559
00:29:44,117 --> 00:29:46,995
a lawyer has with a client
and says, are you sure?
560
00:29:47,078 --> 00:29:49,664
Are you okay with putting
your name on this lawsuit?
561
00:29:49,748 --> 00:29:51,666
Because online abuse
and harassment
562
00:29:51,750 --> 00:29:53,668
might very well follow.
563
00:29:54,669 --> 00:29:58,548
And so
the lawsuit class drops
564
00:29:58,631 --> 00:30:01,176
from 42 to 18.
565
00:30:01,259 --> 00:30:02,844
That's a big win.
566
00:30:02,927 --> 00:30:05,221
It could possibly
save the company.
567
00:30:08,391 --> 00:30:11,644
Uh, after, uh,
speaking with the attorneys,
568
00:30:11,728 --> 00:30:15,398
and potentially altering
my life in a way,
569
00:30:16,066 --> 00:30:19,069
I felt that it was good
for me to take a stand.
570
00:30:19,861 --> 00:30:21,404
I had to come out
front and center
571
00:30:21,780 --> 00:30:24,949
and put my name out there and
let people know what happened.
572
00:30:42,342 --> 00:30:45,929
When I got the message that
Ashley Madison lost,
573
00:30:46,012 --> 00:30:49,683
that we had won the case,
I was thrilled,
574
00:30:49,766 --> 00:30:51,976
knowing that I could take on
the company,
575
00:30:52,060 --> 00:30:55,772
and we could make them pay
for their actions.
576
00:30:56,731 --> 00:31:00,652
The class action settlement
was around the area
577
00:31:00,735 --> 00:31:02,821
of $11.2 million.
578
00:31:03,988 --> 00:31:06,700
That's not a lot of money
because it's then split
579
00:31:06,783 --> 00:31:08,284
for the whole class.
580
00:31:17,919 --> 00:31:21,297
SUNNY: Three years earlier,
Ashley Madison had a revenue
581
00:31:21,381 --> 00:31:23,758
of over $150 million.
582
00:31:24,259 --> 00:31:26,302
This is a drop
in the bucket for them.
583
00:31:26,386 --> 00:31:31,057
And so it is really no longer
this situation where,
584
00:31:31,141 --> 00:31:33,935
oh, my goodness,
this company is over.
585
00:31:44,654 --> 00:31:47,407
Facing a class action lawsuit
is not surprising when we had
586
00:31:47,490 --> 00:31:49,367
an event like we did in 2015.
587
00:31:49,451 --> 00:31:53,121
But it wasn't
extinction level event,
588
00:31:53,204 --> 00:31:54,497
fortunately, for us.
589
00:31:56,624 --> 00:32:01,087
Contrary to maybe common
sense or common knowledge
590
00:32:01,171 --> 00:32:03,631
it rose, phoenix-like,
from its ashes.
591
00:32:11,765 --> 00:32:13,183
The site is doing really well.
592
00:32:13,266 --> 00:32:15,185
[laughing]
593
00:32:16,311 --> 00:32:18,104
Of course it is!
Yeah, there we go.
594
00:32:18,188 --> 00:32:19,522
Good for them.
595
00:32:19,856 --> 00:32:21,191
They did it.
596
00:32:22,776 --> 00:32:24,778
KEABLE: The events of 2015
were a moment
597
00:32:24,861 --> 00:32:27,072
where we truly
let our membership down.
598
00:32:27,405 --> 00:32:30,200
At the core of Ashley Madison
is a promise of discretion,
599
00:32:30,283 --> 00:32:31,618
a promise of privacy.
600
00:32:32,035 --> 00:32:34,537
And we failed there.
601
00:32:34,621 --> 00:32:38,333
And we understood if this
business could ever succeed,
602
00:32:38,416 --> 00:32:39,793
we're gonna have to build back
the trust
603
00:32:39,876 --> 00:32:41,169
with our existing members
604
00:32:41,252 --> 00:32:42,754
and any potential
future members.
605
00:32:44,381 --> 00:32:47,509
In 2017, we commissioned
a report from Ernst & Young
606
00:32:47,967 --> 00:32:50,303
to verify that there were
no bots on the system
607
00:32:50,428 --> 00:32:52,806
once, uh, we remediated
that issue completely.
608
00:32:53,640 --> 00:32:55,809
Part of the reason we also
brought in Ernst & Young
609
00:32:55,892 --> 00:32:58,561
was to validate the nature
of our membership,
610
00:32:58,645 --> 00:33:01,022
'cause that was a real critical
question coming out of 2015.
611
00:33:01,189 --> 00:33:02,440
Were there women on the site?
612
00:33:02,816 --> 00:33:05,485
And Ernst & Young showed
that in 2017,
613
00:33:05,568 --> 00:33:07,946
looking at the 5 million,
roughly, sign-ups we had,
614
00:33:08,029 --> 00:33:11,491
the ratio of was 1 male
for every 1.13 female.
615
00:33:18,248 --> 00:33:22,168
It was 2017
when I started cheating.
616
00:33:22,252 --> 00:33:25,422
The hack didn't bother me when
I signed up because, honestly,
617
00:33:25,505 --> 00:33:27,424
I figured that
they probably had
618
00:33:27,507 --> 00:33:29,217
to tighten up their security.
619
00:33:29,592 --> 00:33:34,556
It was a huge ego boost,
just to feel desired.
620
00:33:35,432 --> 00:33:37,183
Did I think twice about using
621
00:33:37,267 --> 00:33:39,102
Ashley Madison
because of the breach?
622
00:33:40,061 --> 00:33:43,898
Yeah, a little, but any
website can be breached.
623
00:33:43,982 --> 00:33:45,567
I took as much precaution
as I could.
624
00:33:45,650 --> 00:33:47,235
If there was anything
that happened,
625
00:33:47,318 --> 00:33:49,195
my name wouldn't be
published anywhere.
626
00:33:51,156 --> 00:33:53,074
One day I went back
to go look,
627
00:33:53,158 --> 00:33:55,118
and it just seemed
like business as usual.
628
00:33:55,201 --> 00:33:59,164
And isn't that an interesting
statement on human nature?
629
00:34:00,165 --> 00:34:03,501
Ultimately, it's just like,
the dust settles,
630
00:34:03,585 --> 00:34:05,837
and then everybody goes back
to their life
631
00:34:05,920 --> 00:34:07,881
pursuing what
they want to pursue.
632
00:34:10,175 --> 00:34:13,762
One could argue that
the upside to the hack
633
00:34:13,845 --> 00:34:15,597
is that not only did it not
634
00:34:15,680 --> 00:34:18,016
put Ashley Madison
out of business.
635
00:34:18,099 --> 00:34:22,228
Now millions more people
knew about the existence
636
00:34:22,312 --> 00:34:24,898
of a platform where
you could have an affair.
637
00:34:30,403 --> 00:34:31,654
KEABLE: You don't get
20,000-plus people
638
00:34:31,738 --> 00:34:33,907
signing up a day just because,
you know,
639
00:34:33,990 --> 00:34:35,825
you say we're a great place.
640
00:34:35,909 --> 00:34:38,912
We're offering something that's
needed, wanted, and desired.
641
00:34:55,720 --> 00:34:58,723
[upbeat music]
642
00:35:01,518 --> 00:35:03,645
PAOLA: I don't know that
a website like that
643
00:35:03,728 --> 00:35:06,648
is scandalous anymore.
644
00:35:08,775 --> 00:35:10,777
But I feel like, you know,
there's all sorts of websites
645
00:35:10,860 --> 00:35:13,071
where people
can do all sorts of things,
646
00:35:13,154 --> 00:35:14,155
and we're mostly okay with it.
647
00:35:16,866 --> 00:35:19,077
Our brand will
continue to evolve
648
00:35:19,160 --> 00:35:20,203
because there are people
who are living
649
00:35:20,286 --> 00:35:22,163
a non-monogamous lifestyle.
650
00:35:22,247 --> 00:35:25,000
And that might be swingers
and a whole variety
651
00:35:25,041 --> 00:35:27,919
of other dynamics that fall
under the polyamorous brand.
652
00:35:34,926 --> 00:35:37,804
[inquisitive music]
653
00:35:37,887 --> 00:35:41,307
ALISHA: Definitely attitudes
towards monogamy are changing.
654
00:35:41,391 --> 00:35:44,144
I definitely think
100 years from now,
655
00:35:44,227 --> 00:35:47,397
it's gonna be even more
relaxed and more acceptable.
656
00:35:47,897 --> 00:35:49,983
And I think that's just
the natural progression
657
00:35:50,066 --> 00:35:51,484
of society, you know?
658
00:35:51,568 --> 00:35:53,903
The old-fashioned views
are dying off.
659
00:35:57,032 --> 00:35:58,783
If I thought I could
have an open relationship
660
00:35:58,867 --> 00:36:01,244
with my husband and that
I could see other people,
661
00:36:01,327 --> 00:36:05,290
and that we'd both be happy,
I'd do it in a heartbeat.
662
00:36:07,917 --> 00:36:09,210
But I know him.
663
00:36:10,962 --> 00:36:14,215
He would never, never.
664
00:36:14,299 --> 00:36:15,383
He'd never do it
because it would be
665
00:36:15,467 --> 00:36:16,551
a huge betrayal for him,
666
00:36:16,634 --> 00:36:17,761
and our marriage will be over,
667
00:36:17,844 --> 00:36:19,220
basically, either way.
668
00:36:25,268 --> 00:36:29,314
I think that
non-monogamy on a whole
669
00:36:29,397 --> 00:36:32,734
is becoming more accepted.
670
00:36:33,318 --> 00:36:39,366
But I don't think that adultery
is becoming more accepted,
671
00:36:39,449 --> 00:36:43,620
because adultery involves
deception and lying,
672
00:36:43,703 --> 00:36:47,916
and hurts the other person.
673
00:36:52,087 --> 00:36:54,923
There's going to be
businesses that prey
674
00:36:55,006 --> 00:36:57,676
or lean into every aspect
of the human experience--
675
00:36:57,759 --> 00:37:00,553
some beautiful,
some a little bit gruesome.
676
00:37:00,637 --> 00:37:02,806
Ashley Madison is gruesome.
677
00:37:03,723 --> 00:37:05,975
Here's someone
who is addicted to love
678
00:37:06,059 --> 00:37:07,894
because you want the thrill
of that feeling,
679
00:37:08,019 --> 00:37:09,979
that spark, amazing.
680
00:37:10,063 --> 00:37:13,274
Polyamory literally
breaks down into many loves.
681
00:37:13,775 --> 00:37:14,943
That's you!
682
00:37:15,026 --> 00:37:16,236
So there are so many
683
00:37:16,319 --> 00:37:18,071
great sites and communities
684
00:37:18,154 --> 00:37:20,782
and places in the light
that you can exist
685
00:37:20,865 --> 00:37:23,868
and mingle with people
who enthusiastically claim
686
00:37:23,952 --> 00:37:26,371
this is a part of their life
and their existence.
687
00:37:26,454 --> 00:37:30,125
So I have less tolerance now
for people who still choose
688
00:37:30,208 --> 00:37:32,085
to do the betrayal route.
689
00:37:36,339 --> 00:37:38,591
I've heard other women talk
about this where they just,
690
00:37:38,675 --> 00:37:44,723
like, have this innate kind of,
like, gut feeling of,
691
00:37:44,806 --> 00:37:47,642
"I feel like there's something
being hidden from me."
692
00:37:48,977 --> 00:37:51,146
We were still
relative newlyweds
693
00:37:51,229 --> 00:37:54,274
when I opened his phone,
and I discovered the messages
694
00:37:54,357 --> 00:37:56,026
in Ashley Madison.
695
00:37:57,110 --> 00:38:01,364
It felt like he just outsourced
desire to somebody else,
696
00:38:01,448 --> 00:38:03,783
to anyone else, really,
that was willing.
697
00:38:06,870 --> 00:38:08,955
It was just,
"I need to have sex."
698
00:38:09,039 --> 00:38:11,666
That was definitely the mission
from the messages I read.
699
00:38:11,750 --> 00:38:13,668
"We're here to do one thing."
700
00:38:18,298 --> 00:38:22,260
I felt like somebody had
punched me in the gut.
701
00:38:22,886 --> 00:38:26,848
I remember, like, my knees,
like, buckling a little bit,
702
00:38:26,931 --> 00:38:29,893
like, which sounds so dramatic,
but I had never experienced
703
00:38:29,976 --> 00:38:32,979
that sort of, like, wind
just being knocked out of me.
704
00:38:35,148 --> 00:38:37,484
When you discover something
like that, like a secret
705
00:38:37,567 --> 00:38:40,070
so big that you don't know how
long it's been going on for,
706
00:38:40,153 --> 00:38:42,947
how far it's gone,
you really do question
707
00:38:43,031 --> 00:38:45,533
every interaction that
you've had with that person.
708
00:38:49,204 --> 00:38:52,582
I stormed into our room,
and I woke him up.
709
00:38:52,665 --> 00:38:53,917
I turned all the lights on.
710
00:38:54,000 --> 00:38:55,752
And I was like, what is this?
711
00:38:56,378 --> 00:38:58,004
Just showed him what I'd found.
712
00:38:58,463 --> 00:39:02,092
And his reaction was to say,
713
00:39:02,175 --> 00:39:03,760
"Oh, I'm so glad you found it,"
714
00:39:05,345 --> 00:39:08,932
which really took me
by surprise.
715
00:39:11,393 --> 00:39:13,687
Yeah, he was glad.
He was glad I found it.
716
00:39:13,770 --> 00:39:16,648
He said that it had been
a secret weighing on him
717
00:39:16,731 --> 00:39:20,777
for several months, and that
he was wanting to get caught.
718
00:39:21,820 --> 00:39:24,698
That's why he said it was
so easy to find, apparently.
719
00:39:27,575 --> 00:39:28,576
Yeah.
720
00:39:29,869 --> 00:39:32,789
That was one of
the lowest points
721
00:39:32,872 --> 00:39:36,626
of my entire, entire existence.
722
00:39:39,504 --> 00:39:41,840
It's not okay
to lie to people.
723
00:39:41,923 --> 00:39:43,925
It's not okay to pretend
you're someone that
724
00:39:44,009 --> 00:39:45,593
you're not capable of being,
725
00:39:46,219 --> 00:39:48,513
especially in the world
that we live in today,
726
00:39:48,596 --> 00:39:51,599
wherein, again,
there are options and outlets
727
00:39:52,017 --> 00:39:53,018
to be a better person.
728
00:39:56,229 --> 00:39:59,107
Going through infidelity
and divorce
729
00:39:59,691 --> 00:40:02,694
has definitely changed
a lot of how
730
00:40:02,777 --> 00:40:05,864
I view what love actually is.
731
00:40:12,245 --> 00:40:14,706
SHAN: We are split
on so many issues,
732
00:40:14,789 --> 00:40:17,000
so many very arousing issues,
733
00:40:17,042 --> 00:40:19,836
whether that be gun control
or birth control
734
00:40:19,961 --> 00:40:21,546
or the death penalty.
735
00:40:21,629 --> 00:40:24,215
But if you wanna know a place
where most people
736
00:40:24,299 --> 00:40:27,052
have a same strong opinion,
it's cheating.
737
00:40:27,135 --> 00:40:28,928
We can almost universally
across the board
738
00:40:29,012 --> 00:40:30,847
agree that this is a bad thing.
739
00:40:31,890 --> 00:40:35,727
I'm always in favor of
letting people live the way
740
00:40:35,810 --> 00:40:38,355
that they want
in as many ways as possible
741
00:40:38,438 --> 00:40:40,106
when it's all,
like, consensual,
742
00:40:40,190 --> 00:40:41,858
and all of those things.
Those are wonderful things.
743
00:40:41,941 --> 00:40:44,819
I think the issue
with infidelity
744
00:40:44,903 --> 00:40:47,947
is always that it's,
by definition, non-consensual.
745
00:40:48,531 --> 00:40:50,158
CHARLES: I think as long as
people are unhappy
746
00:40:50,241 --> 00:40:53,411
in their relationships,
websites or apps like this
747
00:40:53,495 --> 00:40:55,497
will continue to be successful.
748
00:40:56,581 --> 00:40:59,584
If you're unhappy,
people risk much more
749
00:40:59,876 --> 00:41:02,379
to feel happy than merely
putting their information
750
00:41:02,462 --> 00:41:03,838
on a website.
751
00:41:03,922 --> 00:41:06,925
[instrumental music]
58685
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