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These are the user uploaded subtitles that are being translated: 1 00:00:01,710 --> 00:00:04,713 [insects chirping] 2 00:00:04,796 --> 00:00:07,632 [tense music] 3 00:00:14,264 --> 00:00:17,058 BROOKE: It was really late at night. 4 00:00:17,142 --> 00:00:20,020 I had the urge to check his phone. 5 00:00:21,855 --> 00:00:23,314 And then it was all just right there. 6 00:00:23,398 --> 00:00:27,235 I barely had to do any digging at all. 7 00:00:29,487 --> 00:00:31,031 It was an inbox... 8 00:00:32,407 --> 00:00:34,701 On Ashley Madison, and there was, 9 00:00:34,784 --> 00:00:38,163 like, a dozen female names there. 10 00:00:39,539 --> 00:00:44,127 My husband was saying that, essentially, 11 00:00:44,502 --> 00:00:47,255 he was in a tough spot with his marriage, 12 00:00:47,339 --> 00:00:51,718 and he wasn't looking for anything serious or emotional. 13 00:00:52,469 --> 00:00:54,846 He just wanted a sexual connection. 14 00:00:57,015 --> 00:00:58,600 And then he would immediately 15 00:00:58,683 --> 00:01:01,436 go into sexual language with them. 16 00:01:04,272 --> 00:01:06,399 I could not believe what I was seeing. 17 00:01:07,067 --> 00:01:09,652 It took me, like, looking at things, the messages, 18 00:01:09,903 --> 00:01:12,155 over and over and over again, and rereading them 19 00:01:12,238 --> 00:01:14,574 over and over and over again to convince myself 20 00:01:14,657 --> 00:01:16,201 that this was happening. 21 00:01:21,831 --> 00:01:24,751 [dramatic music] 22 00:01:27,796 --> 00:01:29,964 MAN 1: When the story initially broke 23 00:01:30,048 --> 00:01:32,133 it looked really bad. 24 00:01:32,217 --> 00:01:33,551 And then it only got worse. 25 00:01:34,260 --> 00:01:35,970 NEWS ANCHOR: We're gonna turn next tonight to new fallout 26 00:01:36,054 --> 00:01:38,348 over the Ashley Madison hacking scandal. 27 00:01:38,848 --> 00:01:40,642 MAN 2: I think this was Ashley Madison's 28 00:01:40,725 --> 00:01:42,310 worst nightmare, absolutely. 29 00:01:42,394 --> 00:01:43,895 MAN 3: The CEO of this company, 30 00:01:43,978 --> 00:01:45,563 he's having a rough week, we'll say that. 31 00:01:45,647 --> 00:01:47,982 MAN 4: Members, of course, have secrets 32 00:01:48,066 --> 00:01:49,859 but the company has secrets as well. 33 00:01:49,943 --> 00:01:52,153 REPORTER: Ashley Madison is still operational. 34 00:01:52,237 --> 00:01:54,114 Experts wonder for how long. 35 00:02:01,788 --> 00:02:04,791 [inquisitive music] 36 00:02:08,753 --> 00:02:12,340 JEREMY: In August 2015, I was at my desk at work, 37 00:02:12,424 --> 00:02:15,093 and I heard Ashley Madison had had their database hacked, 38 00:02:15,176 --> 00:02:17,095 and I was fascinated. 39 00:02:19,973 --> 00:02:21,016 This is enormous. 40 00:02:23,059 --> 00:02:25,145 The thing about being a data scientist 41 00:02:25,186 --> 00:02:27,522 is that I'm a truth seeker. 42 00:02:28,023 --> 00:02:29,524 And I wanted to understand 43 00:02:29,607 --> 00:02:32,402 exactly what was going on in Ashley Madison. 44 00:02:33,987 --> 00:02:36,322 One of the things the Impact Team wrote was, 45 00:02:36,406 --> 00:02:38,491 "Keep in mind the site is a scam. 46 00:02:38,575 --> 00:02:41,578 "With thousands of fake female profiles, 47 00:02:41,995 --> 00:02:44,789 see the Ashley Madison fake profile lawsuit." 48 00:02:46,291 --> 00:02:48,209 And that turns everyone's attention 49 00:02:48,293 --> 00:02:52,172 to a lawsuit that was filed two years earlier in 2013 50 00:02:52,464 --> 00:02:54,215 about exactly that issue. 51 00:03:06,353 --> 00:03:08,730 When Miss Silva came to me and the kind of claim 52 00:03:08,813 --> 00:03:11,566 that she wanted to bring was extraordinary. 53 00:03:12,859 --> 00:03:14,194 Nothing like I'd ever encountered 54 00:03:14,277 --> 00:03:15,445 in my practice before. 55 00:03:17,405 --> 00:03:20,617 An employee of Ashley Madison was suing the company. 56 00:03:23,244 --> 00:03:26,331 Alleging that she had gotten repetitive stress injuries, 57 00:03:26,623 --> 00:03:28,208 and quite significant ones 58 00:03:28,458 --> 00:03:30,168 because she had been made to type out 59 00:03:30,251 --> 00:03:31,961 a lot of fake profiles. 60 00:03:34,381 --> 00:03:36,549 PAUL: She had to use her imagination 61 00:03:36,925 --> 00:03:40,178 to come up with these allegedly fake identities 62 00:03:40,261 --> 00:03:42,889 of various women, 1,000 of them. 63 00:03:49,062 --> 00:03:51,773 People were paying money joining this website. 64 00:03:51,856 --> 00:03:54,776 And if Miss Silva was right 65 00:03:54,859 --> 00:03:58,822 they were being misled to believe that 66 00:03:58,905 --> 00:04:01,700 there were a lot more women there than there really were. 67 00:04:05,704 --> 00:04:08,540 Doriana was seeking $20 million approximately. 68 00:04:10,792 --> 00:04:14,754 She felt that the company had unfairly made a lot of money 69 00:04:14,838 --> 00:04:17,716 at her expense, and that she just couldn't work anymore. 70 00:04:20,969 --> 00:04:22,512 PAUL: And that was filed with the courts, 71 00:04:22,595 --> 00:04:24,097 and it was provided to Ashley Madison. 72 00:04:25,015 --> 00:04:27,100 And one of the first things that they did is, 73 00:04:27,183 --> 00:04:29,060 they hired their own lawyers, 74 00:04:29,144 --> 00:04:31,730 who then, on behalf of Ashley Madison, 75 00:04:31,813 --> 00:04:34,691 sought to strike out the very use of the word fake. 76 00:04:36,317 --> 00:04:39,029 PAOLA: To me, the fact that they wanted 77 00:04:39,112 --> 00:04:41,573 those words removed is actually 78 00:04:41,656 --> 00:04:43,450 what drew more attention to the case. 79 00:04:46,953 --> 00:04:49,622 As part of their response to Doriana's lawsuit, 80 00:04:50,081 --> 00:04:52,917 Ashley Madison wanted to counter a lot of her claims. 81 00:04:54,294 --> 00:04:56,129 They basically said throughout this time 82 00:04:56,212 --> 00:04:57,547 that she's been off work, 83 00:04:57,881 --> 00:04:59,716 she has done things such as jet skiing. 84 00:05:00,383 --> 00:05:03,762 And despite saying that she is no longer able to type, 85 00:05:03,845 --> 00:05:06,723 she has had a very active presence on social media. 86 00:05:10,685 --> 00:05:12,896 The Doriana lawsuit was dismissed. 87 00:05:13,646 --> 00:05:15,982 And I really regret that I didn't get to see 88 00:05:16,066 --> 00:05:17,859 all of these people called to the stand 89 00:05:17,942 --> 00:05:20,028 and made to say things under oath 90 00:05:20,111 --> 00:05:21,571 because that would have been really good. 91 00:05:22,572 --> 00:05:25,200 But we learn later after the hack 92 00:05:25,283 --> 00:05:27,577 that Doriana was probably telling the truth 93 00:05:27,660 --> 00:05:29,537 about the fake profiles. 94 00:05:43,510 --> 00:05:44,969 JEREMY: The thing with a hack is, 95 00:05:45,053 --> 00:05:46,262 you never quite know what you're gonna get. 96 00:05:48,223 --> 00:05:51,393 When I downloaded and unpacked all of the information, 97 00:05:51,476 --> 00:05:53,937 I just was astonished at what I'd got. 98 00:05:55,939 --> 00:05:58,733 I'm sitting at my desk, looking at an inbox. 99 00:05:59,734 --> 00:06:01,861 But it's not my inbox. 100 00:06:02,737 --> 00:06:04,531 It's the email of the CEO 101 00:06:04,614 --> 00:06:06,866 of Ashley Madison, Noel Biderman. 102 00:06:07,742 --> 00:06:11,996 3 and 1/2 years' worth, and nearly 200,000 of them. 103 00:06:12,997 --> 00:06:14,332 And there's all sorts in there. 104 00:06:14,916 --> 00:06:18,461 "After a long week of work, cold beer is now here." 105 00:06:18,712 --> 00:06:20,046 Very nice. 106 00:06:20,130 --> 00:06:21,381 An email headed up, 107 00:06:21,464 --> 00:06:23,591 "Re: Stripper looking for work." 108 00:06:24,050 --> 00:06:25,260 Then he's responded, 109 00:06:25,343 --> 00:06:26,720 "At least Friday beer time 110 00:06:26,803 --> 00:06:29,389 would be more lively, smiley face." 111 00:06:30,140 --> 00:06:31,599 I'm looking at an email telling him 112 00:06:31,683 --> 00:06:34,144 that his Maserati has arrived. 113 00:06:38,023 --> 00:06:39,524 Must have been doing well. 114 00:06:40,734 --> 00:06:45,989 So Noel writes to three employees 115 00:06:46,072 --> 00:06:48,825 asking for an update on a subject 116 00:06:48,908 --> 00:06:50,910 which he calls photo exchange. 117 00:06:51,786 --> 00:06:55,665 And he gets a response from one of his very senior executives. 118 00:06:55,749 --> 00:06:58,543 "Hey, Noel, we took the script and process 119 00:06:58,626 --> 00:07:00,670 "that was successful in the creation 120 00:07:00,754 --> 00:07:04,883 "of over 10,000 profiles in under 2 weeks--" 121 00:07:05,550 --> 00:07:07,302 a major success story. 122 00:07:08,720 --> 00:07:10,597 "We are moving as fast as we can. 123 00:07:10,972 --> 00:07:13,641 "This is a huge and delicate undertaking 124 00:07:13,725 --> 00:07:16,936 that is the foundation of what our site runs on." 125 00:07:20,440 --> 00:07:22,192 An admission. 126 00:07:22,275 --> 00:07:25,612 An admission, both that they were creating fake profiles, 127 00:07:25,695 --> 00:07:29,282 and that they could do it at an industrial scale. 128 00:07:34,871 --> 00:07:38,416 I went through the whole of Noel's email cache, 129 00:07:38,833 --> 00:07:41,294 and I came across an Ashley Madison video 130 00:07:41,795 --> 00:07:44,339 on how to make fake profiles. 131 00:07:46,216 --> 00:07:48,927 What I'm looking at is an Ashley Madison employee 132 00:07:49,177 --> 00:07:53,473 repurposing someone else's profile into a Japanese woman 133 00:07:54,349 --> 00:07:58,603 and engage her, a fake human being. 134 00:08:02,899 --> 00:08:04,317 I mean, it's all different women 135 00:08:04,401 --> 00:08:06,194 of different races and ages. 136 00:08:07,821 --> 00:08:10,407 JEREMY: Sexual preferences, personality, 137 00:08:10,490 --> 00:08:14,160 the whole thing in just a few moments. 138 00:08:14,411 --> 00:08:15,954 And some of the descriptions-- 139 00:08:16,871 --> 00:08:18,790 "My limits are anything goes. 140 00:08:19,374 --> 00:08:22,502 "I seek something discreet, short term, 141 00:08:22,585 --> 00:08:24,045 "with someone who is educated. 142 00:08:24,129 --> 00:08:25,171 I have a PhD." 143 00:08:25,797 --> 00:08:27,716 [laughing] 144 00:08:28,341 --> 00:08:29,801 Sure. 145 00:08:29,884 --> 00:08:32,178 And is 5'8", by the way. [laughs] 146 00:08:33,013 --> 00:08:34,556 It's a supermodel. 147 00:08:34,639 --> 00:08:35,974 Oh, my goodness! 148 00:08:36,474 --> 00:08:39,269 "I am a pretty woman and enjoy pleasing a man in many ways. 149 00:08:39,352 --> 00:08:40,979 I love to laugh and have fun." 150 00:08:42,731 --> 00:08:45,233 It tells you something about, I guess, 151 00:08:45,316 --> 00:08:50,280 human nature and loneliness and what people are looking for 152 00:08:50,363 --> 00:08:52,907 that they're not finding in their own home. 153 00:08:54,784 --> 00:08:56,244 JEREMY: They got people all over the world 154 00:08:56,327 --> 00:08:57,537 to make these things. 155 00:08:57,829 --> 00:08:59,873 A couple of minutes is all it's taking 156 00:08:59,956 --> 00:09:03,376 to create a profile that's going to con some poor man 157 00:09:03,460 --> 00:09:05,045 into parting with his money. 158 00:09:14,512 --> 00:09:17,474 MARVIN: I had a photo, and my nickname was Marvelous. 159 00:09:18,475 --> 00:09:21,561 Ashley Madison, although it was primarily 160 00:09:21,603 --> 00:09:23,313 for people looking to have affairs, 161 00:09:23,396 --> 00:09:25,565 I heard that there are other people 162 00:09:25,648 --> 00:09:29,235 in the swingers lifestyle that were using the site as well. 163 00:09:31,112 --> 00:09:34,949 I was going through hundreds of profiles from women 164 00:09:35,033 --> 00:09:36,618 all over the East Coast. 165 00:09:37,994 --> 00:09:40,789 I would put together an introductory note 166 00:09:40,872 --> 00:09:42,707 to tell them I'm a fun person 167 00:09:43,291 --> 00:09:45,335 to consider for their adventures. 168 00:09:50,465 --> 00:09:52,467 Initially, it was dry. 169 00:09:56,346 --> 00:09:59,849 I was questioning whether I should waste any more money. 170 00:10:01,768 --> 00:10:05,563 SUNNY: The one problem with a fake profile is that 171 00:10:05,647 --> 00:10:08,108 while you can message that person, 172 00:10:08,191 --> 00:10:10,318 they cannot message you in return. 173 00:10:11,277 --> 00:10:14,030 It says in those emails that the fake profile 174 00:10:14,114 --> 00:10:15,365 doesn't speak back. 175 00:10:15,573 --> 00:10:17,701 Only a real female can reply 176 00:10:17,784 --> 00:10:19,285 to a male's custom message. 177 00:10:20,078 --> 00:10:23,248 SUNNY: And so how does Ashley Madison 178 00:10:23,331 --> 00:10:24,833 make more money? 179 00:10:24,916 --> 00:10:27,502 Because the business model 180 00:10:27,961 --> 00:10:30,880 is in the constant messaging. 181 00:10:31,589 --> 00:10:34,759 This question led to a whole new initiative 182 00:10:35,051 --> 00:10:38,471 that took Ashley Madison deeper into the mire. 183 00:10:48,148 --> 00:10:53,028 One day, all of a sudden, I had five or six messages. 184 00:10:54,112 --> 00:10:55,572 I was excited. 185 00:10:55,655 --> 00:10:57,574 It definitely made me feel good because I thought, 186 00:10:57,657 --> 00:10:59,409 "There is someone out there 187 00:10:59,492 --> 00:11:01,119 "that thinks I'm attractive or has an interest. 188 00:11:02,495 --> 00:11:03,621 Maybe this will work." 189 00:11:08,001 --> 00:11:10,628 The messages were very short. 190 00:11:11,504 --> 00:11:15,759 They did not mention me by my nickname. 191 00:11:16,259 --> 00:11:18,720 They just said, hello, you know, 192 00:11:18,803 --> 00:11:20,430 I caught your profile, 193 00:11:20,805 --> 00:11:23,391 and I think I might be interested in meeting you. 194 00:11:24,726 --> 00:11:28,021 I was taken aback because I thought, 195 00:11:28,104 --> 00:11:30,607 you know, it'd be impossible for five different people 196 00:11:30,690 --> 00:11:33,026 to write the same message. 197 00:11:34,569 --> 00:11:36,780 It just felt like they weren't real people. 198 00:11:41,409 --> 00:11:44,371 [dramatic music] 199 00:11:45,955 --> 00:11:48,625 Ashley and Madison weren't even real. 200 00:11:48,708 --> 00:11:50,126 WOMAN 1: Many of the women on the site 201 00:11:50,210 --> 00:11:53,088 were actually bots, computerized programs. 202 00:11:53,171 --> 00:11:55,131 That means many customers were paying to chat 203 00:11:55,215 --> 00:11:57,384 with robots, not real women. 204 00:11:58,176 --> 00:11:59,636 CLAIRE: This bombshell comes out 205 00:11:59,719 --> 00:12:02,222 that some of the female users 206 00:12:02,305 --> 00:12:05,100 had signs of being some form of chat bot. 207 00:12:05,183 --> 00:12:07,143 This proves the guys were doing nothing wrong. 208 00:12:07,227 --> 00:12:08,228 There was no cheating happening. 209 00:12:08,353 --> 00:12:09,813 [laughter] 210 00:12:09,896 --> 00:12:11,481 Out of the millions of people who joined 211 00:12:11,564 --> 00:12:13,233 there may have only been eight actual women, 212 00:12:13,692 --> 00:12:14,859 but those chicks were ready to go. 213 00:12:14,943 --> 00:12:16,695 [laughter] 214 00:12:17,946 --> 00:12:20,990 A fem bot is a fake female profile 215 00:12:21,282 --> 00:12:23,284 that has a chat capability. 216 00:12:23,785 --> 00:12:26,913 It's built to entice men to keep responding. 217 00:12:27,205 --> 00:12:29,207 And while they're doing that, they're spending money. 218 00:12:32,460 --> 00:12:34,462 KRISTEN: And I think that made the hack seem 219 00:12:34,546 --> 00:12:37,340 so much sadder in some instances, 220 00:12:37,424 --> 00:12:41,302 because, you know, these people had been paying money. 221 00:12:41,386 --> 00:12:44,639 They had risked their home lives, their family lives, 222 00:12:44,723 --> 00:12:47,017 and they weren't even engaging with real women. 223 00:12:47,434 --> 00:12:49,769 [inquisitive music] 224 00:12:53,398 --> 00:12:56,901 Encountering bots pre-hack on Ashley Madison, 225 00:12:56,985 --> 00:12:58,486 yeah, I'm sure I did. 226 00:12:59,446 --> 00:13:00,947 It's harder for men. 227 00:13:01,031 --> 00:13:03,450 And men are desperate, so they're vulnerable, 228 00:13:03,533 --> 00:13:05,076 and you never quite know 229 00:13:05,160 --> 00:13:06,828 what you're gonna get yourself into. 230 00:13:08,663 --> 00:13:12,042 The feedback I kept getting is, "You're so real." 231 00:13:12,125 --> 00:13:14,044 It was because I wasn't like a robot. 232 00:13:14,961 --> 00:13:16,880 Even if there was someone real messaging you, 233 00:13:16,963 --> 00:13:19,215 you'd never know, because it's hidden. 234 00:13:19,299 --> 00:13:21,843 It's like she'd be hidden in the bots. 235 00:13:32,145 --> 00:13:36,941 JEREMY: They launched 22,000 fem bots during 2013. 236 00:13:39,778 --> 00:13:43,281 If you look at the revenue, it took an immediate uptick. 237 00:13:44,699 --> 00:13:49,162 In 2012, world revenue was $71 million. 238 00:13:50,246 --> 00:13:53,792 Two years later, it was over 180 million, 239 00:13:53,875 --> 00:13:55,001 more than double. 240 00:13:57,962 --> 00:14:00,882 Now, we can't say conclusively that that was a result 241 00:14:00,965 --> 00:14:03,385 of the fem bots, but as they say in America, 242 00:14:03,468 --> 00:14:04,719 go figure. 243 00:14:06,596 --> 00:14:08,932 Now we're a real business, a global business, right, 244 00:14:09,015 --> 00:14:11,601 in 46 countries, generating over $100 million a year. 245 00:14:11,685 --> 00:14:13,228 Are we the next billion-dollar company? 246 00:14:13,353 --> 00:14:14,354 I would argue so. 247 00:14:29,619 --> 00:14:31,287 It really shows that the guy who's the CEO 248 00:14:31,371 --> 00:14:32,956 is a real, like-- I don't know-- 249 00:14:33,039 --> 00:14:34,582 [bleep] of a wingman, really, you know? 250 00:14:34,666 --> 00:14:36,710 I mean, this guy-- you know, guys are supposed 251 00:14:36,793 --> 00:14:38,086 to be looking out for each other 252 00:14:38,169 --> 00:14:39,796 when it comes to the dating scene, 253 00:14:39,879 --> 00:14:41,631 and this guy basically raked in a lot of money 254 00:14:41,715 --> 00:14:43,925 off of these guys who were just looking to score. 255 00:14:44,009 --> 00:14:45,385 I mean, this guy should just be tarred and feathered, 256 00:14:45,468 --> 00:14:47,137 I think, by every guy on that site. 257 00:14:47,220 --> 00:14:48,596 Well, he's having a rough week, 258 00:14:48,680 --> 00:14:50,598 we'll say that, right, the CEO of this company. 259 00:14:51,933 --> 00:14:56,104 I think with Noel, all these various practices 260 00:14:56,187 --> 00:14:59,024 that are being pushed fall squarely on his shoulders. 261 00:14:59,899 --> 00:15:03,403 He certainly was making less public appearances. 262 00:15:04,237 --> 00:15:08,450 And I don't think that there was any incentivization 263 00:15:08,533 --> 00:15:10,326 within the company to speak publicly 264 00:15:10,410 --> 00:15:12,370 about this particular issue on camera. 265 00:15:15,915 --> 00:15:19,669 He was certainly more somber and quiet around the office. 266 00:15:23,048 --> 00:15:24,549 Sort of at that point, the house of cards 267 00:15:24,632 --> 00:15:26,426 starts to come down. 268 00:15:30,930 --> 00:15:33,933 [inquisitive music] 269 00:15:43,485 --> 00:15:46,154 CHRIS: It was intriguing as lower-rung staff 270 00:15:46,237 --> 00:15:49,366 watched this flaming train speeding by on the track 271 00:15:49,449 --> 00:15:51,493 and no one there to put the fire out. 272 00:15:52,619 --> 00:15:54,954 CLAIRE: Once Noel's hacked emails became public, 273 00:15:55,038 --> 00:15:57,332 there was also devastating information 274 00:15:57,415 --> 00:15:58,500 about Noel personally. 275 00:15:58,583 --> 00:16:00,460 [upbeat music] 276 00:16:00,543 --> 00:16:05,006 Noel regularly went on talk shows with his wife 277 00:16:05,090 --> 00:16:08,551 and claimed to be in a monogamous marriage. 278 00:16:11,012 --> 00:16:13,640 You two have been married for ten years. 279 00:16:13,723 --> 00:16:15,058 - Ten years. - Is that true? 280 00:16:15,141 --> 00:16:16,643 You have a monogamous relationship. 281 00:16:16,935 --> 00:16:20,271 Yes, absolutely. And I would be devastated if he did it to me. 282 00:16:20,355 --> 00:16:22,023 INTERVIEWER: You don't cheat on each other? 283 00:16:22,107 --> 00:16:23,650 No, and ironically, one of the major benefits of me 284 00:16:23,733 --> 00:16:25,527 running this business is that if anyone on the planet 285 00:16:25,610 --> 00:16:26,986 should know what it takes to be 286 00:16:27,070 --> 00:16:28,405 in a successful relationship, it's me. 287 00:16:28,738 --> 00:16:30,448 My wife and I are very honest with one another 288 00:16:30,532 --> 00:16:32,325 about what we need and how our relationship will work. 289 00:16:32,701 --> 00:16:35,120 SUNNY: Whoever this Impact Team was, 290 00:16:35,203 --> 00:16:40,041 they certainly uncovered some interesting information. 291 00:16:40,125 --> 00:16:43,753 There was a second data dump by these hackers 292 00:16:43,837 --> 00:16:46,506 that had the CEO's emails in it. 293 00:16:46,673 --> 00:16:50,510 And in those emails, there were close to 300 messages 294 00:16:50,593 --> 00:16:53,138 between the founder, Noel Biderman, and a woman 295 00:16:53,221 --> 00:16:55,306 who suggested the two were meeting up at hotels 296 00:16:55,390 --> 00:16:56,808 regularly for dates. 297 00:16:56,891 --> 00:17:00,812 In fact, there are these email chains 298 00:17:00,895 --> 00:17:03,481 where he says he's interested in escorts. 299 00:17:03,815 --> 00:17:06,484 And in one in particular, he says he's interested 300 00:17:06,568 --> 00:17:08,987 in 18-to 19-year-olds. 301 00:17:09,738 --> 00:17:11,990 "Do you have some available right now?" 302 00:17:12,407 --> 00:17:16,369 And then goes on to say that he's at this particular hotel. 303 00:17:16,786 --> 00:17:17,871 "Who can come? 304 00:17:18,246 --> 00:17:19,748 "And I would prefer two. 305 00:17:20,123 --> 00:17:21,291 Call me." 306 00:17:21,958 --> 00:17:23,335 CHARLES: I laughed. 307 00:17:23,418 --> 00:17:25,086 I was like, there's all these things. 308 00:17:25,170 --> 00:17:28,340 And then on top of it, you have this too. 309 00:17:29,007 --> 00:17:32,052 So much hypocrisy just exuding out of his pores. 310 00:17:32,135 --> 00:17:33,303 I don't understand. 311 00:17:44,356 --> 00:17:46,566 Under pressure, it looks like Noel Biderman, 312 00:17:46,649 --> 00:17:49,444 effective immediately, will be stepping down 313 00:17:49,527 --> 00:17:51,821 as the CEO of Ashley Madison. 314 00:17:51,905 --> 00:17:53,114 Sara, back to you. 315 00:17:53,198 --> 00:17:54,532 Not such a surprise, I guess. 316 00:17:54,616 --> 00:17:56,076 - No. - What a nightmare. 317 00:17:56,159 --> 00:17:57,535 I think we could have seen this coming. 318 00:17:57,619 --> 00:17:59,329 I certainly wasn't surprised when he quit. 319 00:17:59,412 --> 00:18:00,580 Like, there was no way. 320 00:18:00,663 --> 00:18:02,207 How do you-- you can't survive that. 321 00:18:02,290 --> 00:18:03,667 There's way too much. 322 00:18:03,750 --> 00:18:04,959 There's just so much. 323 00:18:05,377 --> 00:18:06,920 REPORTER: The site's parent company, 324 00:18:07,003 --> 00:18:09,464 Avid Life Media, saying in a statement 325 00:18:09,547 --> 00:18:12,425 "This change is in the best interest of the company 326 00:18:12,509 --> 00:18:14,886 "and allows us to continue to provide support 327 00:18:14,969 --> 00:18:17,347 to our members and dedicated employees." 328 00:18:18,223 --> 00:18:21,935 Avid Life Media said Noel Biderman's departure 329 00:18:22,018 --> 00:18:24,479 was a mutual decision and is in 330 00:18:24,562 --> 00:18:26,731 the best interest of the company. 331 00:18:26,815 --> 00:18:28,733 CHRIS: I don't know what happened to him after he left. 332 00:18:28,817 --> 00:18:30,694 He vanished off the face of the Earth. 333 00:18:30,777 --> 00:18:32,320 I do know that he still works. 334 00:18:32,404 --> 00:18:33,738 I've seen him on LinkedIn. 335 00:18:33,822 --> 00:18:36,908 Um, but beyond that, no idea what he's up to. 336 00:18:38,493 --> 00:18:40,578 SUNNY: Noel still resides in Canada. 337 00:18:41,705 --> 00:18:45,166 He lists his occupation as an entrepreneur. 338 00:18:46,501 --> 00:18:48,253 CHRIS: He certainly hasn't been in the public eye since. 339 00:18:58,263 --> 00:18:59,597 SUNNY: So who did this? 340 00:18:59,681 --> 00:19:00,807 Who planned it? 341 00:19:00,890 --> 00:19:03,727 Who executed it so flawlessly? 342 00:19:08,481 --> 00:19:11,192 BRIAN: Ashley Madison offered a $500,000 bounty 343 00:19:11,276 --> 00:19:14,195 several days after they had acknowledged the breach. 344 00:19:14,279 --> 00:19:18,116 And you know, they probably got a few armchair investigators 345 00:19:18,199 --> 00:19:19,576 off their butts for a little bit. 346 00:19:20,368 --> 00:19:21,661 JEREMY: The biggest question for me 347 00:19:21,745 --> 00:19:23,872 around the hack is, why? 348 00:19:24,998 --> 00:19:27,667 SUNNY: My gut would tell me money but for the fact that 349 00:19:27,751 --> 00:19:29,294 they didn't ask for money in the beginning. 350 00:19:29,919 --> 00:19:32,547 So I would have to go to revenge. 351 00:19:33,381 --> 00:19:34,966 TROY: Could it be a scorned lover? 352 00:19:35,675 --> 00:19:37,010 Well, it'd have to be a very 353 00:19:37,093 --> 00:19:39,095 technically capable scorned lover. 354 00:19:39,179 --> 00:19:40,305 I think you're looking at a very, 355 00:19:40,388 --> 00:19:41,681 very small piece of society. 356 00:19:42,682 --> 00:19:44,351 Was it someone who'd spent more money 357 00:19:44,434 --> 00:19:46,186 than they can afford on the site? 358 00:19:46,561 --> 00:19:48,021 PER: They've signed up. 359 00:19:48,104 --> 00:19:49,647 They haven't been able to meet any women. 360 00:19:49,731 --> 00:19:51,316 You've been ripping me off 361 00:19:51,524 --> 00:19:53,735 and this is my way to punish you. 362 00:19:54,736 --> 00:19:56,738 Now, it did seem like somebody 363 00:19:56,821 --> 00:19:59,532 really had it in for the CEO of Ashley Madison. 364 00:20:03,995 --> 00:20:05,205 CLAIRE: Because the hack included 365 00:20:05,288 --> 00:20:07,040 all of Noel Biderman's emails, 366 00:20:07,123 --> 00:20:10,251 that suggests that there was something personal about it 367 00:20:10,335 --> 00:20:12,128 that the hacker really wanted to reveal these sort 368 00:20:12,212 --> 00:20:13,713 of embarrassing details. 369 00:20:15,882 --> 00:20:17,509 And when you consider one of the statements 370 00:20:17,592 --> 00:20:19,803 from the Impact Team, that "ALM management 371 00:20:19,886 --> 00:20:22,180 "is bullshit and has made millions of dollars 372 00:20:22,263 --> 00:20:24,641 from complete 100% fraud." 373 00:20:24,724 --> 00:20:26,726 These are people who are going after Noel 374 00:20:26,810 --> 00:20:29,062 and the company and their business practices. 375 00:20:30,230 --> 00:20:32,857 There was speculation in the office about who it could be. 376 00:20:33,733 --> 00:20:36,528 We theorized that it was someone who had worked there, 377 00:20:36,820 --> 00:20:39,864 maybe a disgruntled ex-IT who knew that those 378 00:20:40,198 --> 00:20:42,200 glaring security flaws were there. 379 00:20:49,708 --> 00:20:53,378 BRIAN: When I interviewed the Ashley Madison CEO in 2015 380 00:20:53,461 --> 00:20:55,005 breaking the story about the breach 381 00:20:55,422 --> 00:20:58,508 he told me straight up they knew who was responsible, 382 00:20:58,591 --> 00:21:00,593 that they were somebody who had access 383 00:21:00,677 --> 00:21:03,263 to their systems previously, but not an employee. 384 00:21:03,596 --> 00:21:05,682 Now, that is pretty specific. 385 00:21:05,765 --> 00:21:08,935 That alone to me suggested that they must have had some kind 386 00:21:09,019 --> 00:21:11,312 of feeling about this going into it 387 00:21:11,396 --> 00:21:13,231 before they even knew they were hacked. 388 00:21:13,314 --> 00:21:17,652 And we see that in the leaked Ashley Madison emails. 389 00:21:19,195 --> 00:21:21,948 JEREMY: There was some concern about a past employee 390 00:21:22,032 --> 00:21:23,408 who was somewhat troubled. 391 00:21:24,159 --> 00:21:27,162 He'd already left the company and was in dispute with them 392 00:21:27,245 --> 00:21:29,748 over certain bonus payments. 393 00:21:30,081 --> 00:21:31,833 So this is 2012. 394 00:21:32,083 --> 00:21:34,127 This person, Will Harrison, 395 00:21:34,294 --> 00:21:36,296 sent a lot of emails to Ashley Madison, 396 00:21:36,379 --> 00:21:38,673 and to Noel in particular. 397 00:21:38,882 --> 00:21:41,343 And it got to the stage where Ashley Madison 398 00:21:41,426 --> 00:21:42,802 were referring it to the police. 399 00:21:44,012 --> 00:21:46,973 This email starts off, "You called the police on me 400 00:21:47,265 --> 00:21:48,641 "saying I'm threatening you all? 401 00:21:48,933 --> 00:21:51,269 "Yeah, good luck with that bullshit lies, 402 00:21:51,603 --> 00:21:53,188 "kind of like the other bullshit lies 403 00:21:53,271 --> 00:21:55,482 you pulled wrongfully terminating me." 404 00:21:56,816 --> 00:21:58,360 Now, all of this is in capitals. 405 00:21:58,693 --> 00:22:00,236 I'm not gonna read any of the rest of it 406 00:22:00,320 --> 00:22:04,282 because it's just too abusive and too profane. 407 00:22:05,658 --> 00:22:07,869 BRIAN: And certainly, you come away with the conclusion 408 00:22:07,952 --> 00:22:11,623 that whoever wrote them had a lot of, uh, anger 409 00:22:11,706 --> 00:22:14,167 and hate in their heart for the CEO. 410 00:22:15,126 --> 00:22:17,337 JEREMY: Also, Ashley Madison executives 411 00:22:17,420 --> 00:22:19,881 suspected that after he'd been terminated, 412 00:22:20,131 --> 00:22:22,926 Will Harrison was leaking company information. 413 00:22:23,968 --> 00:22:27,138 It was clear that there were only a few authorized accounts 414 00:22:27,222 --> 00:22:28,807 within Ashley Madison that would have 415 00:22:28,890 --> 00:22:30,433 had access to that data. 416 00:22:31,267 --> 00:22:33,770 In 2012, they start looking around and they go, 417 00:22:33,853 --> 00:22:34,938 wait a minute here. 418 00:22:35,021 --> 00:22:36,606 Will no longer works for us. 419 00:22:36,690 --> 00:22:42,195 Why does Will still have uber-god admin privileges here? 420 00:22:42,278 --> 00:22:46,366 So I think that was kind of a shock to the system for them. 421 00:22:47,283 --> 00:22:49,077 And I'm quite sure that they took steps to try 422 00:22:49,160 --> 00:22:50,704 to get rid of that account. 423 00:22:51,913 --> 00:22:54,582 But my guess is, they did not get him out of the system 424 00:22:54,666 --> 00:22:56,334 and that he retained access. 425 00:22:56,668 --> 00:22:59,462 JEREMY: So could he have been the hacker in 2015? 426 00:23:02,841 --> 00:23:07,262 Rarely do I get that sense where all of the signs 427 00:23:07,345 --> 00:23:10,682 point definitively to, yes, this is the guy, 428 00:23:10,765 --> 00:23:13,018 like there's a giant neon sign hanging over 429 00:23:13,101 --> 00:23:15,645 the guy's head saying, "I did it," right? 430 00:23:15,937 --> 00:23:19,482 And you don't normally get that kind of conclusion 431 00:23:19,566 --> 00:23:20,900 in the research that I do. 432 00:23:22,110 --> 00:23:23,528 I mean, he fits the profile. 433 00:23:23,611 --> 00:23:25,280 He obviously had 434 00:23:25,363 --> 00:23:27,532 a major axe to grind against the company. 435 00:23:27,615 --> 00:23:29,242 So he had motive to do that. 436 00:23:30,535 --> 00:23:32,829 The criminal history check into Will Harrison 437 00:23:32,912 --> 00:23:35,290 showed that he had a substantial rap sheet. 438 00:23:35,957 --> 00:23:39,794 And in some of the research was a Facebook page 439 00:23:39,878 --> 00:23:41,463 where he's posing with a bulletproof vest on 440 00:23:41,546 --> 00:23:43,298 and a handgun. 441 00:23:43,381 --> 00:23:46,551 There's no doubt in my mind that when they became aware 442 00:23:46,634 --> 00:23:48,636 they were hacked in July 2015, 443 00:23:48,720 --> 00:23:51,139 the CEO and probably others in the company 444 00:23:51,556 --> 00:23:53,475 did really believe it was Will. 445 00:24:00,106 --> 00:24:02,734 I was able to determine that, uh, Will's stepmom 446 00:24:02,817 --> 00:24:04,069 lived in Northern Virginia, 447 00:24:04,152 --> 00:24:05,362 so I decided to give her a call. 448 00:24:05,445 --> 00:24:07,822 [line trilling] 449 00:24:16,331 --> 00:24:17,999 I got out of her fairly quickly 450 00:24:18,083 --> 00:24:19,501 that Will was no longer with us, 451 00:24:19,959 --> 00:24:22,754 and that, uh, he had shot himself, 452 00:24:24,089 --> 00:24:25,674 uh, fatally, 453 00:24:26,091 --> 00:24:28,551 uh, and that this happened sometime 454 00:24:28,635 --> 00:24:32,430 in the summer of 2014, uh, 455 00:24:32,514 --> 00:24:35,308 so more than a full year before we learned 456 00:24:35,392 --> 00:24:36,976 about the Ashley Madison hack. 457 00:24:41,272 --> 00:24:43,608 My guess is, they did not get him out of the system. 458 00:24:43,692 --> 00:24:46,194 And it's quite possible he was working with other people 459 00:24:46,277 --> 00:24:48,488 and gave them the access that he had. 460 00:24:48,571 --> 00:24:50,573 Somebody retained access 461 00:24:50,657 --> 00:24:52,492 up until we learned about the breach. 462 00:24:53,076 --> 00:24:54,494 But we don't know. 463 00:24:58,456 --> 00:25:01,126 Our issues in relation to the events of 2015 464 00:25:01,209 --> 00:25:03,044 are still an ongoing and open case. 465 00:25:03,128 --> 00:25:04,462 We have no information. 466 00:25:04,546 --> 00:25:06,006 There is no-- there are no suspects, 467 00:25:06,756 --> 00:25:08,425 or no known suspects. 468 00:25:16,307 --> 00:25:19,310 [inquisitive music] 469 00:25:25,150 --> 00:25:26,818 The U.S. Federal Trade Commission 470 00:25:26,901 --> 00:25:29,446 opens an investigation into the company's practices. 471 00:25:29,529 --> 00:25:31,489 SUNNY: So the Federal Trade Commission 472 00:25:31,573 --> 00:25:34,659 takes Ashley Madison on, as they should. 473 00:25:34,743 --> 00:25:36,494 That's their job. 474 00:25:36,995 --> 00:25:39,456 You don't want the FTC coming after you 475 00:25:39,539 --> 00:25:41,916 for deceptive business practices. 476 00:25:42,000 --> 00:25:43,626 It's probably one of the worst things. 477 00:25:45,045 --> 00:25:46,504 My opinion was that 478 00:25:46,588 --> 00:25:48,882 this was the death knell for Ashley Madison. 479 00:25:48,965 --> 00:25:50,425 That was the end. 480 00:25:50,759 --> 00:25:53,011 It was clear the company was falling down on its job 481 00:25:53,094 --> 00:25:54,512 in cybersecurity. 482 00:25:54,846 --> 00:25:57,682 And I think what was such a profound betrayal 483 00:25:57,974 --> 00:26:00,852 was the dating profiles being women that were bots. 484 00:26:01,227 --> 00:26:02,771 That's deception. 485 00:26:02,854 --> 00:26:04,230 MAN 5: The adultery dating website 486 00:26:04,314 --> 00:26:05,857 Ashley Madison will pay 487 00:26:05,940 --> 00:26:08,568 more than $1.6 million in settlements. 488 00:26:08,651 --> 00:26:11,196 The investigation found that the company used lax 489 00:26:11,279 --> 00:26:13,740 online security and misled users. 490 00:26:14,449 --> 00:26:16,034 SUNNY: Being investigated by the FTC 491 00:26:16,117 --> 00:26:17,410 should be the death knell 492 00:26:17,494 --> 00:26:20,163 for your entrepreneurial future endeavors. 493 00:26:22,665 --> 00:26:26,544 But $1.66 million, that's just a mere pittance. 494 00:26:27,045 --> 00:26:29,255 Judge, what are the chances that there are some lawyers 495 00:26:29,339 --> 00:26:31,341 calling around some of the victims and saying, 496 00:26:31,424 --> 00:26:33,927 "Let's band together. "I'm gonna help you out. 497 00:26:34,010 --> 00:26:36,554 "We'll get you a class action lawsuit against Ashley Madison." 498 00:26:36,638 --> 00:26:38,807 I think there's probably an excellent chance. 499 00:26:38,890 --> 00:26:41,685 After we learned what happened at this company, 500 00:26:41,768 --> 00:26:43,770 people are angry. 501 00:26:43,853 --> 00:26:45,146 They feel duped. 502 00:26:45,230 --> 00:26:46,940 And they decided to get together 503 00:26:47,023 --> 00:26:49,109 and file a class action lawsuit. 504 00:26:50,193 --> 00:26:52,737 MARVIN: I wanted to get back at Ashley Madison 505 00:26:52,821 --> 00:26:55,448 because I felt it was their responsibility 506 00:26:55,532 --> 00:26:57,325 to protect my data. 507 00:26:57,409 --> 00:27:00,036 And I was upset about the messages 508 00:27:00,120 --> 00:27:02,080 that I got from the profiles that 509 00:27:02,163 --> 00:27:04,708 I believe weren't real people. 510 00:27:05,625 --> 00:27:07,419 For them to do that to people, 511 00:27:07,502 --> 00:27:09,421 that was nothing more than an attempt 512 00:27:09,504 --> 00:27:10,964 to shake them down for money. 513 00:27:11,047 --> 00:27:13,258 It's awful. It's awful. 514 00:27:13,341 --> 00:27:16,177 You know, people spending their hard-earned money 515 00:27:16,261 --> 00:27:17,721 for whatever fantasy. 516 00:27:18,054 --> 00:27:21,599 They didn't deserve to be robbed for all intents. 517 00:27:25,103 --> 00:27:26,396 [phone rings] 518 00:27:26,479 --> 00:27:28,732 REPORTER: Caller after caller wanting in 519 00:27:28,815 --> 00:27:30,442 on this class action lawsuit 520 00:27:30,525 --> 00:27:33,194 against infidelity website Ashley Madison. 521 00:27:51,629 --> 00:27:54,507 SUNNY: They alleged deceptive business practices. 522 00:27:56,426 --> 00:27:59,679 What's also important to note is that the victims 523 00:27:59,763 --> 00:28:01,681 would like to proceed anonymously. 524 00:28:03,433 --> 00:28:06,644 One of the ways that the class action suit 525 00:28:06,686 --> 00:28:10,607 could have destroyed Ashley Madison is because 526 00:28:10,690 --> 00:28:13,026 the more victims you have, 527 00:28:13,109 --> 00:28:15,153 the larger the settlement should be. 528 00:28:16,029 --> 00:28:18,198 And so this certainly could have just 529 00:28:18,281 --> 00:28:20,075 decimated the company, 530 00:28:20,575 --> 00:28:22,869 millions and millions and millions of dollars. 531 00:28:31,961 --> 00:28:35,048 A judge just ruled that if these victims wanna sue, 532 00:28:35,715 --> 00:28:37,634 they have to reveal who they are. 533 00:28:38,009 --> 00:28:39,135 Okay? 534 00:28:39,219 --> 00:28:40,720 It was a genius move 535 00:28:40,804 --> 00:28:43,890 that Ashley Madison's lawyer said, 536 00:28:43,973 --> 00:28:47,727 "Well, if you wanna sue, then you can't be anonymous." 537 00:28:47,811 --> 00:28:51,147 You have to be a named plaintiff of the class. 538 00:28:51,231 --> 00:28:52,941 - But these are-- - Are they victims, though? 539 00:28:53,024 --> 00:28:54,818 - They're cheaters. - Are they victims? 540 00:28:54,901 --> 00:28:56,736 - They're cheaters. - Cheaters aren't victims. 541 00:28:56,820 --> 00:29:00,156 They have a right to sue, but not as an anonymous cheater. 542 00:29:00,240 --> 00:29:02,534 Kelly on Twitter says, "Nope. You play, you pay. 543 00:29:02,617 --> 00:29:04,369 "If you're big enough to cheat on that website, 544 00:29:04,452 --> 00:29:06,496 then you should be big enough to state your real name." 545 00:29:06,579 --> 00:29:07,872 We talked about this on "The View," 546 00:29:08,206 --> 00:29:12,210 and I maintain what I maintained then, 547 00:29:12,293 --> 00:29:14,004 they didn't deserve anonymity. 548 00:29:14,087 --> 00:29:16,047 I will say I think that's fair. 549 00:29:16,881 --> 00:29:18,675 DANIELLE: The Ashley Madison hack 550 00:29:18,758 --> 00:29:22,012 made imminently clear to me that cheaters deserve privacy. 551 00:29:22,387 --> 00:29:23,763 We all deserve privacy. 552 00:29:23,847 --> 00:29:26,141 I don't care what you're doing with your life. 553 00:29:26,224 --> 00:29:27,976 Each and every one of us, you know, 554 00:29:28,059 --> 00:29:29,894 we all deserve intimate privacy. 555 00:29:30,979 --> 00:29:35,066 If you wanted to sue, you had to out yourself 556 00:29:35,150 --> 00:29:39,154 to your family, to the world, to your employer. 557 00:29:40,030 --> 00:29:41,656 DANIELLE: You're making yourself vulnerable, right? 558 00:29:41,740 --> 00:29:44,034 And so, you know, there is that conversation 559 00:29:44,117 --> 00:29:46,995 a lawyer has with a client and says, are you sure? 560 00:29:47,078 --> 00:29:49,664 Are you okay with putting your name on this lawsuit? 561 00:29:49,748 --> 00:29:51,666 Because online abuse and harassment 562 00:29:51,750 --> 00:29:53,668 might very well follow. 563 00:29:54,669 --> 00:29:58,548 And so the lawsuit class drops 564 00:29:58,631 --> 00:30:01,176 from 42 to 18. 565 00:30:01,259 --> 00:30:02,844 That's a big win. 566 00:30:02,927 --> 00:30:05,221 It could possibly save the company. 567 00:30:08,391 --> 00:30:11,644 Uh, after, uh, speaking with the attorneys, 568 00:30:11,728 --> 00:30:15,398 and potentially altering my life in a way, 569 00:30:16,066 --> 00:30:19,069 I felt that it was good for me to take a stand. 570 00:30:19,861 --> 00:30:21,404 I had to come out front and center 571 00:30:21,780 --> 00:30:24,949 and put my name out there and let people know what happened. 572 00:30:42,342 --> 00:30:45,929 When I got the message that Ashley Madison lost, 573 00:30:46,012 --> 00:30:49,683 that we had won the case, I was thrilled, 574 00:30:49,766 --> 00:30:51,976 knowing that I could take on the company, 575 00:30:52,060 --> 00:30:55,772 and we could make them pay for their actions. 576 00:30:56,731 --> 00:31:00,652 The class action settlement was around the area 577 00:31:00,735 --> 00:31:02,821 of $11.2 million. 578 00:31:03,988 --> 00:31:06,700 That's not a lot of money because it's then split 579 00:31:06,783 --> 00:31:08,284 for the whole class. 580 00:31:17,919 --> 00:31:21,297 SUNNY: Three years earlier, Ashley Madison had a revenue 581 00:31:21,381 --> 00:31:23,758 of over $150 million. 582 00:31:24,259 --> 00:31:26,302 This is a drop in the bucket for them. 583 00:31:26,386 --> 00:31:31,057 And so it is really no longer this situation where, 584 00:31:31,141 --> 00:31:33,935 oh, my goodness, this company is over. 585 00:31:44,654 --> 00:31:47,407 Facing a class action lawsuit is not surprising when we had 586 00:31:47,490 --> 00:31:49,367 an event like we did in 2015. 587 00:31:49,451 --> 00:31:53,121 But it wasn't extinction level event, 588 00:31:53,204 --> 00:31:54,497 fortunately, for us. 589 00:31:56,624 --> 00:32:01,087 Contrary to maybe common sense or common knowledge 590 00:32:01,171 --> 00:32:03,631 it rose, phoenix-like, from its ashes. 591 00:32:11,765 --> 00:32:13,183 The site is doing really well. 592 00:32:13,266 --> 00:32:15,185 [laughing] 593 00:32:16,311 --> 00:32:18,104 Of course it is! Yeah, there we go. 594 00:32:18,188 --> 00:32:19,522 Good for them. 595 00:32:19,856 --> 00:32:21,191 They did it. 596 00:32:22,776 --> 00:32:24,778 KEABLE: The events of 2015 were a moment 597 00:32:24,861 --> 00:32:27,072 where we truly let our membership down. 598 00:32:27,405 --> 00:32:30,200 At the core of Ashley Madison is a promise of discretion, 599 00:32:30,283 --> 00:32:31,618 a promise of privacy. 600 00:32:32,035 --> 00:32:34,537 And we failed there. 601 00:32:34,621 --> 00:32:38,333 And we understood if this business could ever succeed, 602 00:32:38,416 --> 00:32:39,793 we're gonna have to build back the trust 603 00:32:39,876 --> 00:32:41,169 with our existing members 604 00:32:41,252 --> 00:32:42,754 and any potential future members. 605 00:32:44,381 --> 00:32:47,509 In 2017, we commissioned a report from Ernst & Young 606 00:32:47,967 --> 00:32:50,303 to verify that there were no bots on the system 607 00:32:50,428 --> 00:32:52,806 once, uh, we remediated that issue completely. 608 00:32:53,640 --> 00:32:55,809 Part of the reason we also brought in Ernst & Young 609 00:32:55,892 --> 00:32:58,561 was to validate the nature of our membership, 610 00:32:58,645 --> 00:33:01,022 'cause that was a real critical question coming out of 2015. 611 00:33:01,189 --> 00:33:02,440 Were there women on the site? 612 00:33:02,816 --> 00:33:05,485 And Ernst & Young showed that in 2017, 613 00:33:05,568 --> 00:33:07,946 looking at the 5 million, roughly, sign-ups we had, 614 00:33:08,029 --> 00:33:11,491 the ratio of was 1 male for every 1.13 female. 615 00:33:18,248 --> 00:33:22,168 It was 2017 when I started cheating. 616 00:33:22,252 --> 00:33:25,422 The hack didn't bother me when I signed up because, honestly, 617 00:33:25,505 --> 00:33:27,424 I figured that they probably had 618 00:33:27,507 --> 00:33:29,217 to tighten up their security. 619 00:33:29,592 --> 00:33:34,556 It was a huge ego boost, just to feel desired. 620 00:33:35,432 --> 00:33:37,183 Did I think twice about using 621 00:33:37,267 --> 00:33:39,102 Ashley Madison because of the breach? 622 00:33:40,061 --> 00:33:43,898 Yeah, a little, but any website can be breached. 623 00:33:43,982 --> 00:33:45,567 I took as much precaution as I could. 624 00:33:45,650 --> 00:33:47,235 If there was anything that happened, 625 00:33:47,318 --> 00:33:49,195 my name wouldn't be published anywhere. 626 00:33:51,156 --> 00:33:53,074 One day I went back to go look, 627 00:33:53,158 --> 00:33:55,118 and it just seemed like business as usual. 628 00:33:55,201 --> 00:33:59,164 And isn't that an interesting statement on human nature? 629 00:34:00,165 --> 00:34:03,501 Ultimately, it's just like, the dust settles, 630 00:34:03,585 --> 00:34:05,837 and then everybody goes back to their life 631 00:34:05,920 --> 00:34:07,881 pursuing what they want to pursue. 632 00:34:10,175 --> 00:34:13,762 One could argue that the upside to the hack 633 00:34:13,845 --> 00:34:15,597 is that not only did it not 634 00:34:15,680 --> 00:34:18,016 put Ashley Madison out of business. 635 00:34:18,099 --> 00:34:22,228 Now millions more people knew about the existence 636 00:34:22,312 --> 00:34:24,898 of a platform where you could have an affair. 637 00:34:30,403 --> 00:34:31,654 KEABLE: You don't get 20,000-plus people 638 00:34:31,738 --> 00:34:33,907 signing up a day just because, you know, 639 00:34:33,990 --> 00:34:35,825 you say we're a great place. 640 00:34:35,909 --> 00:34:38,912 We're offering something that's needed, wanted, and desired. 641 00:34:55,720 --> 00:34:58,723 [upbeat music] 642 00:35:01,518 --> 00:35:03,645 PAOLA: I don't know that a website like that 643 00:35:03,728 --> 00:35:06,648 is scandalous anymore. 644 00:35:08,775 --> 00:35:10,777 But I feel like, you know, there's all sorts of websites 645 00:35:10,860 --> 00:35:13,071 where people can do all sorts of things, 646 00:35:13,154 --> 00:35:14,155 and we're mostly okay with it. 647 00:35:16,866 --> 00:35:19,077 Our brand will continue to evolve 648 00:35:19,160 --> 00:35:20,203 because there are people who are living 649 00:35:20,286 --> 00:35:22,163 a non-monogamous lifestyle. 650 00:35:22,247 --> 00:35:25,000 And that might be swingers and a whole variety 651 00:35:25,041 --> 00:35:27,919 of other dynamics that fall under the polyamorous brand. 652 00:35:34,926 --> 00:35:37,804 [inquisitive music] 653 00:35:37,887 --> 00:35:41,307 ALISHA: Definitely attitudes towards monogamy are changing. 654 00:35:41,391 --> 00:35:44,144 I definitely think 100 years from now, 655 00:35:44,227 --> 00:35:47,397 it's gonna be even more relaxed and more acceptable. 656 00:35:47,897 --> 00:35:49,983 And I think that's just the natural progression 657 00:35:50,066 --> 00:35:51,484 of society, you know? 658 00:35:51,568 --> 00:35:53,903 The old-fashioned views are dying off. 659 00:35:57,032 --> 00:35:58,783 If I thought I could have an open relationship 660 00:35:58,867 --> 00:36:01,244 with my husband and that I could see other people, 661 00:36:01,327 --> 00:36:05,290 and that we'd both be happy, I'd do it in a heartbeat. 662 00:36:07,917 --> 00:36:09,210 But I know him. 663 00:36:10,962 --> 00:36:14,215 He would never, never. 664 00:36:14,299 --> 00:36:15,383 He'd never do it because it would be 665 00:36:15,467 --> 00:36:16,551 a huge betrayal for him, 666 00:36:16,634 --> 00:36:17,761 and our marriage will be over, 667 00:36:17,844 --> 00:36:19,220 basically, either way. 668 00:36:25,268 --> 00:36:29,314 I think that non-monogamy on a whole 669 00:36:29,397 --> 00:36:32,734 is becoming more accepted. 670 00:36:33,318 --> 00:36:39,366 But I don't think that adultery is becoming more accepted, 671 00:36:39,449 --> 00:36:43,620 because adultery involves deception and lying, 672 00:36:43,703 --> 00:36:47,916 and hurts the other person. 673 00:36:52,087 --> 00:36:54,923 There's going to be businesses that prey 674 00:36:55,006 --> 00:36:57,676 or lean into every aspect of the human experience-- 675 00:36:57,759 --> 00:37:00,553 some beautiful, some a little bit gruesome. 676 00:37:00,637 --> 00:37:02,806 Ashley Madison is gruesome. 677 00:37:03,723 --> 00:37:05,975 Here's someone who is addicted to love 678 00:37:06,059 --> 00:37:07,894 because you want the thrill of that feeling, 679 00:37:08,019 --> 00:37:09,979 that spark, amazing. 680 00:37:10,063 --> 00:37:13,274 Polyamory literally breaks down into many loves. 681 00:37:13,775 --> 00:37:14,943 That's you! 682 00:37:15,026 --> 00:37:16,236 So there are so many 683 00:37:16,319 --> 00:37:18,071 great sites and communities 684 00:37:18,154 --> 00:37:20,782 and places in the light that you can exist 685 00:37:20,865 --> 00:37:23,868 and mingle with people who enthusiastically claim 686 00:37:23,952 --> 00:37:26,371 this is a part of their life and their existence. 687 00:37:26,454 --> 00:37:30,125 So I have less tolerance now for people who still choose 688 00:37:30,208 --> 00:37:32,085 to do the betrayal route. 689 00:37:36,339 --> 00:37:38,591 I've heard other women talk about this where they just, 690 00:37:38,675 --> 00:37:44,723 like, have this innate kind of, like, gut feeling of, 691 00:37:44,806 --> 00:37:47,642 "I feel like there's something being hidden from me." 692 00:37:48,977 --> 00:37:51,146 We were still relative newlyweds 693 00:37:51,229 --> 00:37:54,274 when I opened his phone, and I discovered the messages 694 00:37:54,357 --> 00:37:56,026 in Ashley Madison. 695 00:37:57,110 --> 00:38:01,364 It felt like he just outsourced desire to somebody else, 696 00:38:01,448 --> 00:38:03,783 to anyone else, really, that was willing. 697 00:38:06,870 --> 00:38:08,955 It was just, "I need to have sex." 698 00:38:09,039 --> 00:38:11,666 That was definitely the mission from the messages I read. 699 00:38:11,750 --> 00:38:13,668 "We're here to do one thing." 700 00:38:18,298 --> 00:38:22,260 I felt like somebody had punched me in the gut. 701 00:38:22,886 --> 00:38:26,848 I remember, like, my knees, like, buckling a little bit, 702 00:38:26,931 --> 00:38:29,893 like, which sounds so dramatic, but I had never experienced 703 00:38:29,976 --> 00:38:32,979 that sort of, like, wind just being knocked out of me. 704 00:38:35,148 --> 00:38:37,484 When you discover something like that, like a secret 705 00:38:37,567 --> 00:38:40,070 so big that you don't know how long it's been going on for, 706 00:38:40,153 --> 00:38:42,947 how far it's gone, you really do question 707 00:38:43,031 --> 00:38:45,533 every interaction that you've had with that person. 708 00:38:49,204 --> 00:38:52,582 I stormed into our room, and I woke him up. 709 00:38:52,665 --> 00:38:53,917 I turned all the lights on. 710 00:38:54,000 --> 00:38:55,752 And I was like, what is this? 711 00:38:56,378 --> 00:38:58,004 Just showed him what I'd found. 712 00:38:58,463 --> 00:39:02,092 And his reaction was to say, 713 00:39:02,175 --> 00:39:03,760 "Oh, I'm so glad you found it," 714 00:39:05,345 --> 00:39:08,932 which really took me by surprise. 715 00:39:11,393 --> 00:39:13,687 Yeah, he was glad. He was glad I found it. 716 00:39:13,770 --> 00:39:16,648 He said that it had been a secret weighing on him 717 00:39:16,731 --> 00:39:20,777 for several months, and that he was wanting to get caught. 718 00:39:21,820 --> 00:39:24,698 That's why he said it was so easy to find, apparently. 719 00:39:27,575 --> 00:39:28,576 Yeah. 720 00:39:29,869 --> 00:39:32,789 That was one of the lowest points 721 00:39:32,872 --> 00:39:36,626 of my entire, entire existence. 722 00:39:39,504 --> 00:39:41,840 It's not okay to lie to people. 723 00:39:41,923 --> 00:39:43,925 It's not okay to pretend you're someone that 724 00:39:44,009 --> 00:39:45,593 you're not capable of being, 725 00:39:46,219 --> 00:39:48,513 especially in the world that we live in today, 726 00:39:48,596 --> 00:39:51,599 wherein, again, there are options and outlets 727 00:39:52,017 --> 00:39:53,018 to be a better person. 728 00:39:56,229 --> 00:39:59,107 Going through infidelity and divorce 729 00:39:59,691 --> 00:40:02,694 has definitely changed a lot of how 730 00:40:02,777 --> 00:40:05,864 I view what love actually is. 731 00:40:12,245 --> 00:40:14,706 SHAN: We are split on so many issues, 732 00:40:14,789 --> 00:40:17,000 so many very arousing issues, 733 00:40:17,042 --> 00:40:19,836 whether that be gun control or birth control 734 00:40:19,961 --> 00:40:21,546 or the death penalty. 735 00:40:21,629 --> 00:40:24,215 But if you wanna know a place where most people 736 00:40:24,299 --> 00:40:27,052 have a same strong opinion, it's cheating. 737 00:40:27,135 --> 00:40:28,928 We can almost universally across the board 738 00:40:29,012 --> 00:40:30,847 agree that this is a bad thing. 739 00:40:31,890 --> 00:40:35,727 I'm always in favor of letting people live the way 740 00:40:35,810 --> 00:40:38,355 that they want in as many ways as possible 741 00:40:38,438 --> 00:40:40,106 when it's all, like, consensual, 742 00:40:40,190 --> 00:40:41,858 and all of those things. Those are wonderful things. 743 00:40:41,941 --> 00:40:44,819 I think the issue with infidelity 744 00:40:44,903 --> 00:40:47,947 is always that it's, by definition, non-consensual. 745 00:40:48,531 --> 00:40:50,158 CHARLES: I think as long as people are unhappy 746 00:40:50,241 --> 00:40:53,411 in their relationships, websites or apps like this 747 00:40:53,495 --> 00:40:55,497 will continue to be successful. 748 00:40:56,581 --> 00:40:59,584 If you're unhappy, people risk much more 749 00:40:59,876 --> 00:41:02,379 to feel happy than merely putting their information 750 00:41:02,462 --> 00:41:03,838 on a website. 751 00:41:03,922 --> 00:41:06,925 [instrumental music] 58685

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