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Session 7 So, let's talk about a machine called BX.
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BX stands for Brand Experience, which stands for Brand Experience Design.
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Collectively refers to all sensations and experiences through brand touch points.
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For visual design and psychological experience that can be reminiscent of the brand image through it
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It is the totality of design and experience design.
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This has a great impact on consumer brand recognition and image images.
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Brand experience design includes the following essentials:
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The first is the visual outline. It will be a logo, color, font, image, etc.
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The second is the auditory key. It will be music and voice.
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The third is the olfactory component. It will be a scent.
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And the fourth is the tactile element.
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It will be the texture of the product, the interior of the store, etc.
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Brand experience design takes into account the tastes and needs of consumers.
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By harmoniously combining various sensory elements
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It is important to convey the values and image of the brand.
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This will increase consumers' brand loyalty and
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You may lose the continued growth of your brand.
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Next is UX.
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UX stands for user experience.
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When using products, systems, and services
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The user's cognitive response, exactly what is expected in terms of use.
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In particular, as the number of intangible product and service brands increases,
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This has greatly increased the brand experience of customers.
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User experience is a product that can be used to describe products, services, systems, etc.
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It refers to all the experiences that users feel while using it intuitively.
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UX design identifies user needs and inconveniences.
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It refers to a design to solve this problem.
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To increase user satisfaction and strengthen the brand image
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plays an important role.
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UX is a very important concept in the field of design along with UI.
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It is taking hold.
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At the same time, online specialized services and offline brand experience
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To increase brand loyalty through communication with customers
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More and more brands are contributing.
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Often participating in the Seoul Design Festival
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Naver, Airbnb, online games, etc.
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Offline exhibitions and events are examples.
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UX is a translator of customer experience
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Meaning customer experience.
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This is the feeling that customers feel when using a product or service.
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It is a term that collectively refers to satisfaction, experience, and perception.
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UX allows companies to
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Provide a positive experience through
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It plays an important role in increasing customer loyalty.
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In order to improve UX, understand the needs and inconveniences of customers.
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Various ways to solve things must be explored.
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Recently, many companies have taken CX seriously.
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Various efforts are being made to improve things.
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Especially in the post-purchase experience.
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In the case of negative experiences, with very far-reaching information
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It is being consumed and shared.
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In addition, the company's on-the-wall risk
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Directly linked to the perception of arch consumption,
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The boycott, which is an active action of consumers, of course.
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It has a huge impact on the brand image of companies.
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This means that the customer's propensity to consume is as ethical consumption or symbolic consumption.
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Because it was converted.
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In the end, it is important to create a brand.
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How to grow and maintain work
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It became a more important issue.
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The reason is that you can replace it as much as you want.
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This is because there are more competing brands.
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Maybe it's not that the brand that has been left behind succeeds.
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It is now an era in which well-nurtured brands succeed
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