All language subtitles for 30 for 30 S04E43 Empire Skate 720p ESPN WEB-DL AAC2 0 H 264-SUMMiT

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:13,420 --> 00:00:17,940 Empire Skate tells the story of a group of kids who ushered in a new era of 2 00:00:17,940 --> 00:00:22,080 skate culture in New York City in the 90s. A lot of these kids came from 3 00:00:22,080 --> 00:00:27,060 rough neighborhoods, broken homes, tough situations, yet they found family in 4 00:00:27,060 --> 00:00:31,260 each other. And their meet -up spot, their clubhouse, was their local skate 5 00:00:31,260 --> 00:00:32,260 called Supreme. 6 00:00:32,759 --> 00:00:38,640 Skate shops were hard to come by. They'd pop up and then they'd close, which is 7 00:00:38,640 --> 00:00:40,460 the nature of any small... 8 00:00:40,970 --> 00:00:42,730 skate shop that's struggling to get by. 9 00:00:43,070 --> 00:00:48,410 And it's not until 1994 when Supreme opens that these kids finally have a 10 00:00:48,410 --> 00:00:53,090 that is going to stick around and is going to do it in a way that's so 11 00:00:53,090 --> 00:00:56,130 and so fresh and so incredibly New York. 12 00:00:56,350 --> 00:01:01,950 The energy and the attitude and everything that was happening at Supreme 13 00:01:01,950 --> 00:01:04,950 undeniable that it couldn't be stopped. 14 00:01:05,580 --> 00:01:09,660 The inspiration for this film came from my experience skateboarding, falling in 15 00:01:09,660 --> 00:01:14,820 love with the sport, the culture, the camaraderie. My local skate shop is 16 00:01:14,820 --> 00:01:19,640 me and my friends hung out and shared ideas and learned about the culture. 17 00:01:19,840 --> 00:01:22,800 And because of those reasons, this story really hit home for me. 18 00:02:00,040 --> 00:02:04,340 were to go around one of these streets you frame things whether you know it or 19 00:02:04,340 --> 00:02:09,139 not like a psychiatrist might call it a kind of selective attention or 20 00:02:09,139 --> 00:02:15,820 unattention this is going on that's going on but you are looking this way 21 00:02:15,820 --> 00:02:21,960 a sense you're not even seeing something you just have a general view there are 22 00:02:21,960 --> 00:02:25,800 many many beautiful things happening there are many ugly things happening 23 00:02:27,470 --> 00:02:31,850 Do you really have an idea of the thousands of things going on? 24 00:02:56,650 --> 00:03:02,490 You have to understand New York in the 90s because it was all of it. The music, 25 00:03:02,790 --> 00:03:09,270 the culture, the attitude, the game boarders, the clubs over 26 00:03:09,270 --> 00:03:11,810 capacity, 200 people outside. 27 00:03:12,770 --> 00:03:15,690 You had rappers battling each other. 28 00:03:17,470 --> 00:03:20,650 Everybody was fresh and full of ideas. 29 00:03:21,340 --> 00:03:24,760 Hip -hop just blew up. Nas, Biggie, Wu -Tang. 30 00:03:25,040 --> 00:03:29,060 It was the culture and the lifestyle, and we were a part of that. 31 00:03:31,100 --> 00:03:33,220 We were just like the fly guys on skateboards. 32 00:03:33,500 --> 00:03:35,140 New York City was our playground. 33 00:03:35,700 --> 00:03:40,220 What we were doing, what we were saying, we had hard in the 90s. 34 00:03:42,640 --> 00:03:46,420 We changed skateboarding. We changed the slang of it. 35 00:03:50,190 --> 00:03:53,830 There were no skate parks. There were no vert ramps. New York was like raw, 36 00:03:54,050 --> 00:03:55,870 gritty, real street skating. 37 00:03:59,290 --> 00:04:02,050 Power, pop, the aggression. 38 00:04:03,750 --> 00:04:06,970 People used to call them from like Cali and shit, and they couldn't even hang 39 00:04:06,970 --> 00:04:08,990 out with us. They used to be like, these motherfuckers are crazy. 40 00:04:14,920 --> 00:04:19,540 There were just this chaos of the streets, taking it in places at speeds 41 00:04:19,540 --> 00:04:22,040 downstairs that I would never consider. 42 00:04:22,420 --> 00:04:24,440 And that brought a freshness. 43 00:04:25,400 --> 00:04:30,120 And there needed to be a fresh skate shop in New York, because it wasn't 44 00:04:30,120 --> 00:04:34,440 that. You can't think of skateboarding in New York City without thinking about 45 00:04:34,440 --> 00:04:35,440 Supreme. 46 00:04:35,560 --> 00:04:36,840 That's just how it is. 47 00:04:38,220 --> 00:04:39,900 It'd be a skate shop, yeah. 48 00:04:40,580 --> 00:04:43,360 But we'd have the finest and the flyest shit. 49 00:04:44,090 --> 00:04:47,650 It's going to be a really high concept. The skateboards are going to be the art. 50 00:04:49,070 --> 00:04:50,210 That was our clubhouse. 51 00:04:50,790 --> 00:04:52,090 It was like our home base. 52 00:04:52,950 --> 00:04:54,690 You know, nobody really knew what Supreme was. 53 00:04:55,250 --> 00:04:56,790 People would be like, what's Supreme? 54 00:04:57,030 --> 00:04:59,570 What's Supreme? And we'd be like, oh, the skate shop on Lafayette. 55 00:04:59,790 --> 00:05:00,970 It was bold. 56 00:05:01,190 --> 00:05:02,190 It was big. 57 00:05:03,070 --> 00:05:05,610 And it was ambiguous. 58 00:05:09,730 --> 00:05:11,110 The way it switched. 59 00:05:11,820 --> 00:05:14,620 The clientele changed and the rest of the world caught on. 60 00:05:14,980 --> 00:05:18,700 These are clothes that are about culture, often counterculture. 61 00:05:18,980 --> 00:05:22,660 We had guys spend $10 ,000 on clothes and they gave us 30%. That's when I 62 00:05:22,660 --> 00:05:24,980 started to realize, like, there's big money in this shit. 63 00:05:34,060 --> 00:05:35,460 Bye. 64 00:05:38,740 --> 00:05:41,040 Bye. Bye. 65 00:06:13,130 --> 00:06:15,430 We didn't just say, hey, there's something special happening here. 66 00:06:15,690 --> 00:06:16,690 We were creating. 67 00:06:17,070 --> 00:06:19,330 Day by day, night by night. 68 00:06:20,030 --> 00:06:21,890 There was no Supreme without us. 69 00:06:24,330 --> 00:06:28,170 The only way to truly understand Supreme is 70 00:06:28,170 --> 00:06:33,690 to understand the kids who lived it. 71 00:06:35,230 --> 00:06:40,430 The ones who called it home. 72 00:07:00,460 --> 00:07:05,720 If you won the raffle last night, just stay against this wall and we'll start 73 00:07:05,720 --> 00:07:06,699 letting you in. 74 00:07:06,700 --> 00:07:09,880 Make sure you're on that list. Don't waste my fucking time. 75 00:07:11,080 --> 00:07:15,160 We hustle for this. So we've been camping out. We have people camping out 76 00:07:15,160 --> 00:07:16,160 Tuesday. 77 00:07:16,360 --> 00:07:19,380 A lot of limited items in there. Stuff is running out fast. 78 00:07:19,720 --> 00:07:22,840 When I walked in, I said, give me everything you guys got. It's a pucker 79 00:07:23,500 --> 00:07:27,320 It's really crazy. They gave a certain amount of people raffle tickets. 80 00:07:27,820 --> 00:07:31,880 So those are people that get to go inside the store first, they get to shop 81 00:07:31,880 --> 00:07:37,120 first, they can buy everything, and the rest of the 150 people waiting around 82 00:07:37,120 --> 00:07:38,860 the block can get nothing. 83 00:07:41,600 --> 00:07:43,020 Supreme's just a phenomenon. 84 00:07:45,260 --> 00:07:46,700 Fucking world famous. 85 00:07:48,280 --> 00:07:53,680 You hear rumblings and you hear rumors about, you know, daily totals and amount 86 00:07:53,680 --> 00:07:56,920 of product and every Thursday drops and what's up. 87 00:07:57,310 --> 00:07:58,310 It's incredible. 88 00:07:58,930 --> 00:08:03,390 There's a lot of value in the brand. You buy the shirt, you can resell it. 89 00:08:04,990 --> 00:08:06,010 This is all hype. 90 00:08:06,290 --> 00:08:07,290 Everything is hype. 91 00:08:07,550 --> 00:08:08,550 Hype, hype, hype. 92 00:08:09,630 --> 00:08:15,030 The hype is kind of like, I just think most people don't know what they're 93 00:08:15,030 --> 00:08:16,070 buying into. 94 00:08:16,770 --> 00:08:19,370 Do rappers even know what the origin of Supreme is? 95 00:08:19,710 --> 00:08:20,710 Do athletes? 96 00:08:20,890 --> 00:08:23,870 You know what I'm saying? I think it's important for people to know the origin 97 00:08:23,870 --> 00:08:24,870 of that. 98 00:08:25,710 --> 00:08:30,450 To kind of like know like everything that was or is supreme is a byproduct of 99 00:08:30,450 --> 00:08:33,130 kids from New York City adopting skateboarding as a culture. 100 00:08:34,289 --> 00:08:37,090 Which we were anomalies to begin with. 101 00:08:44,150 --> 00:08:49,090 Growing up in New York in the 80s, touching a skateboard was like unheard 102 00:08:50,090 --> 00:08:51,470 We were weirdos back then. 103 00:08:53,070 --> 00:08:56,630 My brother and sister were like so against me too with it. They're just 104 00:08:56,710 --> 00:08:59,690 oh, you're trying to be this white boy. Like, I don't understand. 105 00:09:01,850 --> 00:09:05,110 But the minute I touched the board, it was set in stone. 106 00:09:05,930 --> 00:09:07,030 I'm going to get the green. 107 00:09:07,890 --> 00:09:08,890 This is my life. 108 00:09:15,190 --> 00:09:18,590 Who is Mike Hernandez to Mike Hernandez? 109 00:09:20,230 --> 00:09:21,230 That's interesting. 110 00:09:22,440 --> 00:09:27,120 to self -judge. The story actually, relative to skateboarding, starts in 111 00:09:27,120 --> 00:09:29,500 school. And all I thought was eat, sleep, skate. 112 00:09:30,500 --> 00:09:35,820 Constantly looking at a gap, a railing, a ledge. You know what I'm saying? A 113 00:09:35,820 --> 00:09:37,840 city skater or a street skater. 114 00:09:39,000 --> 00:09:42,360 And then subsequently, Jeff Pang became my rabbit of inspiration. 115 00:09:44,260 --> 00:09:47,320 Very talented skateboarder. 116 00:09:47,960 --> 00:09:50,580 Man, we've heard so much about you, you don't even know. 117 00:09:51,370 --> 00:09:53,090 Like, all very good. 118 00:09:53,310 --> 00:09:55,170 Okay. That's comforting. 119 00:09:55,710 --> 00:10:00,130 I got a dollar for that shit. What? You got a dollar, son. You're gonna make it 120 00:10:00,130 --> 00:10:01,049 this time. 121 00:10:01,050 --> 00:10:02,410 Jefferson Pang. 122 00:10:02,930 --> 00:10:04,470 I call him my ninja. 123 00:10:05,770 --> 00:10:11,890 100 % skateboarder, but one of the toughest people I know. Like, do not 124 00:10:11,890 --> 00:10:12,890 Pang. 125 00:10:15,530 --> 00:10:19,070 Peter Vesey, he was a fucking swag master extraordinaire. 126 00:10:21,260 --> 00:10:22,720 very vibrant, very outgoing. 127 00:10:23,980 --> 00:10:26,640 I grew up in the Bronx when I was younger. I grew up in the South Bronx 128 00:10:26,640 --> 00:10:27,539 was younger. 129 00:10:27,540 --> 00:10:29,300 Once you live in the Bronx, you have this thing. 130 00:10:30,200 --> 00:10:31,200 It's a special thing. 131 00:10:31,700 --> 00:10:33,200 It's like you're from the Bronx. 132 00:10:34,240 --> 00:10:37,600 And when I was a kid, my guidance counselor was like, what do you want to 133 00:10:37,600 --> 00:10:39,380 life? And I was like, I want to become a professional skateboarder. 134 00:10:41,400 --> 00:10:42,640 She laughed right in my face. 135 00:10:43,540 --> 00:10:45,700 I looked at her and I said one word. I said, watch. 136 00:10:49,390 --> 00:10:55,270 Have a good day. Have a good day. Have a good day. Have a good 137 00:10:55,270 --> 00:11:01,610 day. 138 00:11:18,790 --> 00:11:20,350 Every fucking trick there was. 139 00:11:22,290 --> 00:11:23,290 Shut up and do it. 140 00:11:23,510 --> 00:11:25,010 That's when I met Stephen Cowles. 141 00:11:25,350 --> 00:11:28,090 Stephen was super good. He could skate anything, vert, pool, street. 142 00:11:30,370 --> 00:11:35,570 When I first started skateboarding, it's because of my older brother. 143 00:11:36,730 --> 00:11:40,370 Let me tell you a quick story. There was a kid skateboarding down the block, and 144 00:11:40,370 --> 00:11:41,950 my older brother was with me. 145 00:11:42,610 --> 00:11:45,530 I stopped the little kid, and I asked him, hey, can I see you skateboard? 146 00:11:46,590 --> 00:11:47,590 So I rode on it. 147 00:11:48,110 --> 00:11:50,410 It was a feeling I cannot describe. 148 00:11:51,550 --> 00:11:53,750 This is my love. This is what I love doing. 149 00:11:54,530 --> 00:11:58,710 So when it was time for me to give the kid back his skateboard, my brother was 150 00:11:58,710 --> 00:12:01,010 like, oh, no, you can just go home, kid. You can just go home. 151 00:12:01,430 --> 00:12:02,910 And the kid was like, I have my skateboard. 152 00:12:03,170 --> 00:12:04,370 He goes, ah, it's my brother's now. 153 00:12:06,490 --> 00:12:09,370 Thank you to that kid. 154 00:12:09,890 --> 00:12:10,890 I feel bad. 155 00:12:12,750 --> 00:12:15,790 When I found a skateboard and I got the bug, it was it. 156 00:12:16,420 --> 00:12:18,440 Nothing mattered all the way up to high school. 157 00:12:18,760 --> 00:12:19,760 Nothing. 158 00:12:20,200 --> 00:12:23,300 Parents were like, where are you going to college? And I was like, I'm not. 159 00:12:24,980 --> 00:12:31,060 He's mad, but like tough. 160 00:12:32,960 --> 00:12:35,080 Street skating was evolving at that time. 161 00:12:35,480 --> 00:12:39,000 Now in New York, it was, you know, a bunch of crazy kids, like mostly from 162 00:12:39,000 --> 00:12:41,540 dysfunctional families that came from all these different boroughs. And 163 00:12:41,540 --> 00:12:44,380 eventually we all just became one unit and we skated together. 164 00:13:00,419 --> 00:13:03,300 The skateboard was my, like, vessel to go anywhere I wanted. 165 00:13:03,540 --> 00:13:07,100 You know, being 13 years old and not having anyone but your friends take you 166 00:13:07,100 --> 00:13:10,360 around skateboarding really, like, opened up my eyes. 167 00:13:11,960 --> 00:13:14,120 We were skating these uncharted territories. 168 00:13:15,060 --> 00:13:17,600 We'd go in the direction of wherever skateboarding took us. 169 00:13:17,980 --> 00:13:22,620 It was like having the ultimate freedom. If anything, we were like swarm of bees 170 00:13:22,620 --> 00:13:25,780 in Midtown or financial districts getting whatever we wanted to. 171 00:13:26,900 --> 00:13:30,140 Stairs, a ledge, a flat ground trick. 172 00:13:31,200 --> 00:13:36,080 Man, we would go from uptown all the way to downtown to skateboarding miles. 173 00:13:38,640 --> 00:13:42,340 It was just like raw skating back then. The skateboarding scene was underground. 174 00:13:43,320 --> 00:13:45,340 We didn't have a lot of shit out here, like skate shops. 175 00:13:45,580 --> 00:13:47,760 Like, I mean, there would be one or two at a time. 176 00:13:48,260 --> 00:13:51,800 We had the whole skate, but that started going downhill. 177 00:13:52,340 --> 00:13:56,040 And then there was ODs that was opened up by, like, kids, like, our age. 178 00:13:57,360 --> 00:14:01,320 Then there was also Benji's, which was fucking insane. 179 00:14:03,800 --> 00:14:06,120 Benji's skate shop was a bedroom in his apartment. 180 00:14:06,440 --> 00:14:10,700 He would go up, it was on, like, the 18th floor, and he would have whatever 181 00:14:10,700 --> 00:14:11,700 could get his hands on. 182 00:14:12,240 --> 00:14:14,660 He'd have some wheels around. He'd have some trucks. 183 00:14:15,240 --> 00:14:18,140 And this little kid going to this guy's house. 184 00:14:18,600 --> 00:14:21,880 This is so wrong on so many levels. 185 00:14:22,760 --> 00:14:28,140 I think anybody who ever went to Benji's apartment was like, still to this day, 186 00:14:28,200 --> 00:14:30,020 like, that was fucking weird. 187 00:14:34,160 --> 00:14:36,140 Oh, that dude was hilarious. 188 00:14:39,400 --> 00:14:41,540 Oh, there's a... 189 00:14:41,840 --> 00:14:43,860 That's our ceiling of the shop. 190 00:14:44,140 --> 00:14:47,420 We had all these broken boards all over the shop and everything. 191 00:14:48,340 --> 00:14:49,340 Let's see. 192 00:14:50,080 --> 00:14:51,820 A skate shop was like a workshop. 193 00:14:52,280 --> 00:14:56,160 And Skate NYC, that was so, like, them. 194 00:14:56,400 --> 00:14:59,480 You know, we're going to put these fucking cracked boards, like, on the 195 00:15:00,260 --> 00:15:06,700 It's a relic of skateboard lore and tradition and just where we met up. 196 00:15:08,540 --> 00:15:11,880 It's almost like if you build it, they will come. It's not like we have this 197 00:15:11,880 --> 00:15:14,580 kind of vision, like, oh, we're going to do this thing, everybody's going to 198 00:15:14,580 --> 00:15:18,380 hang out. It's just like, we're going to do this thing because we love it. 199 00:15:19,300 --> 00:15:23,960 When I worked at Skate NYC, they were passionate about creating a space for 200 00:15:23,960 --> 00:15:25,140 kids that skated. 201 00:15:25,700 --> 00:15:30,520 You know, some of the first people that I ever saw do art shows for the kids. 202 00:15:31,140 --> 00:15:32,600 So way ahead of the curve. 203 00:15:32,840 --> 00:15:36,000 You know, these are things that are regular occurrences now at skate shops. 204 00:15:37,800 --> 00:15:42,020 You felt welcome. You felt belonged. You felt like you were somebody. 205 00:15:42,480 --> 00:15:47,700 It was, in my opinion, it was the first Supreme in that it was a clubhouse, a 206 00:15:47,700 --> 00:15:51,740 safe haven, somewhere to come and be you with other people that are you. 207 00:15:53,340 --> 00:15:55,480 We'd be there every day, every day. 208 00:15:55,840 --> 00:15:59,440 We were the iconic place to hang out if you were a high school dropout. 209 00:15:59,660 --> 00:16:02,760 I'm not proud of this, but, like, these kids were not gone. 210 00:16:03,380 --> 00:16:07,620 Okay, but they were learning about skateboarding and some of them had hard 211 00:16:07,620 --> 00:16:08,620 lives, man. 212 00:16:11,500 --> 00:16:17,040 I grew up in like a real dysfunctional household. 213 00:16:17,380 --> 00:16:20,000 I wasn't going to high school, so I would just go straight to the city. 214 00:16:20,200 --> 00:16:21,940 The meeting place was Skate NYC. 215 00:16:22,540 --> 00:16:25,460 My friend Harold Hunt at the time, he was the one that introduced me to them. 216 00:16:33,900 --> 00:16:38,580 I remember everything about Harold. He would just frequently come by the shop 217 00:16:38,580 --> 00:16:44,140 from day one. And with Harold, because he had such a giant personality, came a 218 00:16:44,140 --> 00:16:48,260 lot of other people, right? Because he was the most likable person you'd ever 219 00:16:48,260 --> 00:16:53,000 meet. Harold was a character. He had flair. He was the East Village diplomat. 220 00:16:53,560 --> 00:16:57,860 Harold Hunter made you feel... If you met him for an hour, he made you feel 221 00:16:57,860 --> 00:16:58,779 your best friend. 222 00:16:58,780 --> 00:17:02,140 Harold Hunter. That was my introduction to the Lower East Side and 223 00:17:02,140 --> 00:17:06,650 skateboarding. And it was the first time I saw a real passion, passion about 224 00:17:06,650 --> 00:17:11,010 skateboarding. And I was just so impressed with him, just how he stood it 225 00:17:11,010 --> 00:17:12,430 did it and dealt with it. 226 00:17:12,890 --> 00:17:15,910 I came from a broken, broken, broken -up home, you know? 227 00:17:16,349 --> 00:17:20,069 Man, he would crash at my place. So, like, when you're like that, you know, 228 00:17:20,089 --> 00:17:23,450 you're always living by your wits. So, like, skateboarding is salvation. 229 00:17:26,609 --> 00:17:29,910 Skating -wise, I feel like there was just little glimpses of New York in the 230 00:17:29,910 --> 00:17:30,910 80s. 231 00:17:31,130 --> 00:17:34,780 Little... Little snippets. There was a few Thrasher articles. 232 00:17:34,980 --> 00:17:37,480 Jeremy Henderson had the cover doing a wall ride. 233 00:17:37,740 --> 00:17:39,760 There was a few little articles that you'd see. 234 00:17:40,340 --> 00:17:44,140 But you got to remember, like, New York was not even close on the map on the 235 00:17:44,140 --> 00:17:48,680 skateboarding, like, in the skateboarding market at all. Like, 236 00:17:48,680 --> 00:17:49,680 the king. 237 00:17:50,800 --> 00:17:54,520 California, that's the playbook for the tricks, the culture. 238 00:17:55,360 --> 00:17:59,480 Board sales, wheel sales, anything skateboard related, they were number one 239 00:17:59,480 --> 00:18:01,780 globally. This is who the pros were. 240 00:18:02,240 --> 00:18:06,040 You had Tony Hawk, who was this super progressive kid. 241 00:18:07,080 --> 00:18:10,860 You had Rodney Mullen, who was the freestyle innovator. 242 00:18:11,440 --> 00:18:15,700 There was just like a mix of amazing skaters. It was mesmerizing. 243 00:18:16,040 --> 00:18:21,760 The heyday of the 80s skating, we were rock stars, literally traveling the 244 00:18:21,760 --> 00:18:25,620 on someone else's dime, doing what we loved doing, performing everywhere. 245 00:18:27,820 --> 00:18:30,440 For us, California felt a million miles away. 246 00:18:30,940 --> 00:18:32,400 There was this big gap. 247 00:18:33,000 --> 00:18:38,400 They had skate parks, they had ramps, they had all, every way you possibly 248 00:18:38,560 --> 00:18:43,820 Perfect weather, the skate scene, the photographers, the companies, they 249 00:18:43,820 --> 00:18:44,820 have that in New York. 250 00:18:45,460 --> 00:18:49,660 It was, hey, hit this, do what you can. Skating in the middle of the streets was 251 00:18:49,660 --> 00:18:50,660 just chaos. 252 00:18:51,760 --> 00:18:53,100 Nothing was optimized. 253 00:18:54,280 --> 00:18:58,460 New York fucking city ate a big fucking apple under a coat of fucking ice. 254 00:18:59,560 --> 00:19:03,380 20 degrees, gloves from the hardware store, duct tape. 255 00:19:03,620 --> 00:19:06,800 We're trying to make happen what they already have. 256 00:19:07,360 --> 00:19:11,240 New York is a completely different type of animal, not to mention the vibe. 257 00:19:11,460 --> 00:19:15,980 I mean, the vibe on the streets of New York was, I think, quicker and more 258 00:19:15,980 --> 00:19:16,980 dangerous. 259 00:19:17,200 --> 00:19:19,880 You're going to have to get dirty, and it's rough. 260 00:19:21,600 --> 00:19:25,880 My motivation and who I was inspired to emulate or hate was the Shutt crew. 261 00:19:26,160 --> 00:19:29,720 Those were early instrumental, kind of like shaking my brain, like, oh, that's 262 00:19:29,720 --> 00:19:32,480 ill. Like, those are street skateboarders. 263 00:19:32,680 --> 00:19:37,200 Shutt Skateboards was a homegrown skateboard company dedicated to street 264 00:19:37,200 --> 00:19:41,140 involving the stars of New York and the surrounding areas. 265 00:19:41,480 --> 00:19:45,420 What we showed the world was that you don't have to be from California to make 266 00:19:45,420 --> 00:19:48,740 it. They were the badass dudes, you know what I mean? They just were different. 267 00:19:48,860 --> 00:19:49,860 The brand was different. 268 00:19:50,080 --> 00:19:53,700 I was like, holy shit, that's not lying on the U -ramp or the vert ramp and shit 269 00:19:53,700 --> 00:19:56,300 like that. Like, that was something that I was like, I can relate to that. 270 00:19:56,720 --> 00:20:00,680 This New York -style graffiti I hadn't seen on a skateboard before. 271 00:20:01,000 --> 00:20:02,480 It's city -inspired. 272 00:20:02,820 --> 00:20:06,960 So the graphic had to do with the life that we were living. So we had a street 273 00:20:06,960 --> 00:20:10,240 posse, and the street posse was like, you know, we're wearing hooded 274 00:20:10,240 --> 00:20:13,300 sweatshirts, but we're not really committing crimes. We just want to 275 00:20:13,790 --> 00:20:18,970 Took that whole California beach life thing and it just automatically became 276 00:20:18,970 --> 00:20:22,710 harder because we were doing it out of New York City. So everything was so raw 277 00:20:22,710 --> 00:20:25,830 out of New York and so gritty and dirty and grimy, you know. 278 00:20:26,330 --> 00:20:32,090 It wasn't neon and hair down, you know, it was more like you're living in the 279 00:20:32,090 --> 00:20:33,530 streets, like you better learn to survive. 280 00:20:33,930 --> 00:20:37,670 We're talking about probably like 86, up to like 89. 281 00:20:38,270 --> 00:20:42,450 And at that point in time, New York City was a fucking shithole. 282 00:20:43,290 --> 00:20:47,270 Yet another violent incident struck our subways during tonight's rush hour. 283 00:20:47,470 --> 00:20:50,970 Homelessness, drugs, crime. People are afraid to look out at night. 284 00:20:52,590 --> 00:20:54,550 Crack epidemic was hitting hard. 285 00:20:54,790 --> 00:20:57,810 People fucking robbing people, shooting people. 286 00:20:58,090 --> 00:21:03,090 I was in foster care, taken from my parents because they were addicts. 287 00:21:03,610 --> 00:21:05,270 I had to learn to survive. 288 00:21:06,790 --> 00:21:10,570 That neighborhood I grew up in was either you either made it or you became 289 00:21:10,570 --> 00:21:11,570 product of the environment. 290 00:21:12,090 --> 00:21:14,810 You know, like most of the people I grew up with, they're in prison or dead 291 00:21:14,810 --> 00:21:15,810 right now. 292 00:21:16,490 --> 00:21:18,370 You know, we call them at -risk kids. 293 00:21:19,050 --> 00:21:20,930 Kids who are kind of AWOL. 294 00:21:21,130 --> 00:21:23,690 Their parents and their teachers don't really know where they are. 295 00:21:24,610 --> 00:21:26,410 And they're in a pretty rough spot. 296 00:21:26,870 --> 00:21:30,050 What was great about our crew, our skateboard crew, is that we looked out 297 00:21:30,050 --> 00:21:34,290 each other. We always looked out. I had a skateboard and a whole community that 298 00:21:34,290 --> 00:21:37,630 would support me out on the street that was always going to have my back. 299 00:21:38,949 --> 00:21:43,950 So, again, it's really dark and scary, but, like, there's all this really 300 00:21:43,950 --> 00:21:45,850 interesting stuff happening at the same time. 301 00:21:48,710 --> 00:21:51,330 And all these amazing subcultures intertwined. 302 00:21:54,710 --> 00:21:58,710 I hung on Lower East Side, and over there, Lower East Side in the late 80s 303 00:21:58,710 --> 00:22:00,670 totally different. It's not like his now. 304 00:22:01,070 --> 00:22:02,810 It was like that was the ultimate. 305 00:22:04,270 --> 00:22:09,050 Raw New York City melting pot of everything from like skateboarding to 306 00:22:09,050 --> 00:22:11,190 to punk rock to artists. Everything was there. 307 00:22:11,390 --> 00:22:14,450 The East Village art scene is going off. 308 00:22:14,690 --> 00:22:17,170 You got fashion. You got music. 309 00:22:17,670 --> 00:22:21,450 And we were putting all those influences into our skate shop. 310 00:22:22,390 --> 00:22:25,450 There was this real embedded culture. 311 00:22:25,950 --> 00:22:32,230 And all these kids were like finding out like how to dress, where to go, what is 312 00:22:32,230 --> 00:22:33,230 cool. 313 00:22:34,360 --> 00:22:36,700 dreaming and plotting a future for themselves. 314 00:22:44,720 --> 00:22:51,680 You know someone back in the day that had a skate shop that was doing 315 00:22:51,680 --> 00:22:53,120 it for the love of skateboarding? 316 00:22:53,760 --> 00:22:59,020 There wasn't enough skateboarders to support the business to actually survive 317 00:22:59,020 --> 00:23:00,020 a skate shop. 318 00:23:00,240 --> 00:23:02,820 There was no way. We weren't making any money. 319 00:23:03,689 --> 00:23:04,689 whatsoever. 320 00:23:05,130 --> 00:23:09,110 But we were contributing so much more than that, which we were well aware of. 321 00:23:09,170 --> 00:23:11,530 But, you know, landlords still need to get paid and shit, right? 322 00:23:12,430 --> 00:23:13,650 So I shut it down. 323 00:23:15,590 --> 00:23:17,210 Skate and YC went out of business. 324 00:23:19,390 --> 00:23:20,790 Soho Skates went out of business. 325 00:23:21,210 --> 00:23:23,010 Benji's was a wrap. O .D.'s was a wrap. 326 00:23:23,250 --> 00:23:24,850 We had no, zero skate shops. 327 00:23:25,170 --> 00:23:28,510 Nothing. Right when I started skateboarding, if you look back in like 328 00:23:28,510 --> 00:23:29,750 80s, that's when it died. 329 00:23:30,110 --> 00:23:31,270 And it went completely underground. 330 00:23:31,630 --> 00:23:32,630 You know? 331 00:23:34,320 --> 00:23:35,320 Skateboarding does that. 332 00:23:37,540 --> 00:23:39,340 Skateboarding died every other decade. 333 00:23:40,460 --> 00:23:42,020 And that's been our history. 334 00:23:42,340 --> 00:23:43,540 It happened quickly. 335 00:23:43,960 --> 00:23:49,020 We lost our team, and we're no longer manufacturing shut skateboards out of 336 00:23:49,020 --> 00:23:49,719 York City. 337 00:23:49,720 --> 00:23:54,000 I would say the lowest point of skate popularity was around 91. 338 00:23:54,840 --> 00:24:00,000 Skating was no longer in fashion, but the industry was largely centered on the 339 00:24:00,000 --> 00:24:03,100 West Coast, so it was never going to die in California. It was always going to 340 00:24:03,100 --> 00:24:04,100 survive here. 341 00:24:04,250 --> 00:24:07,630 In New York, it was so impossibly hard to keep it going. 342 00:24:08,090 --> 00:24:10,150 I never considered quitting skateboarding. 343 00:24:11,750 --> 00:24:13,090 New York did it for life. 344 00:24:13,330 --> 00:24:15,890 That's all I wanted to do. I wanted to go pro. 345 00:24:16,110 --> 00:24:17,350 I wanted to live the lifestyle. 346 00:24:17,950 --> 00:24:19,490 This is my dream. 347 00:24:20,710 --> 00:24:24,450 Fall, get up. Fall, get up. Fall, get up. And get up. 348 00:24:26,930 --> 00:24:32,710 This is part of the glory of what skate's built on. So much of it is 349 00:24:32,710 --> 00:24:35,210 in... a kind of abject failure. 350 00:24:40,350 --> 00:24:43,990 Skateboarders are just like, we're not cockroaches, man. There's no way you're 351 00:24:43,990 --> 00:24:45,430 going to get rid of us that easily. 352 00:24:46,410 --> 00:24:50,790 And then what happened, I think, what was so important and I think shapes the 353 00:24:50,790 --> 00:24:55,230 world today of skateboarding more than almost anything else is what was going 354 00:24:55,230 --> 00:24:57,890 on the East Coast, especially coming out of New York City. 355 00:25:00,050 --> 00:25:02,290 Skateboarding culturally was in a transition. 356 00:25:03,520 --> 00:25:08,820 Bird skating was pretty much on its way out, and it being a Cali deal, and 357 00:25:08,820 --> 00:25:11,300 street style skateboarding was transitioning in. 358 00:25:12,980 --> 00:25:18,500 In the early 90s, skating was so small, and street skating was where everybody 359 00:25:18,500 --> 00:25:24,120 kind of came together, steering the ship toward the future of skateboarding. 360 00:25:24,600 --> 00:25:26,380 It's going to flow, you know what I'm saying? 361 00:25:26,720 --> 00:25:28,000 It's going to go with the flow. 362 00:25:28,320 --> 00:25:33,390 And in all fairness, What is skateboarding? Because skateboarding 363 00:25:33,390 --> 00:25:35,010 of its heart, it's riding down the street. 364 00:25:36,490 --> 00:25:40,690 So in New York, it went underground, but at the same time, they're actually 365 00:25:40,690 --> 00:25:44,130 reseating and revitalizing skateboarding. 366 00:25:47,310 --> 00:25:51,550 We all were kind of progressing at the same time, and I was really picking that 367 00:25:51,550 --> 00:25:53,950 shit up real fast, all the technical free skating stuff. 368 00:25:55,020 --> 00:25:58,320 Cats were honing their craft and like we started to simulate what trick 369 00:25:58,320 --> 00:26:01,460 selection was and like what the fucking swag was and shit like that. 370 00:26:06,080 --> 00:26:10,620 So what came out of that rebirth sort of, you know, I see it as a rebirth. 371 00:26:11,180 --> 00:26:16,360 And if there was ever a kickoff to a culture or time in New York City with 372 00:26:16,360 --> 00:26:17,760 skateboarding, it was in 1993. 373 00:26:19,360 --> 00:26:22,280 93, it's like bubbles start to occur. 374 00:26:22,960 --> 00:26:26,580 Started meeting this new generation that's starting to come up, guys who I 375 00:26:26,580 --> 00:26:28,260 started to meet through skating. 376 00:26:30,700 --> 00:26:31,860 Shocking how good they were. 377 00:26:32,100 --> 00:26:35,720 We were like the up -and -comers. Us being that crew that was going to set up 378 00:26:35,720 --> 00:26:41,560 the new New York, you saw this one thread evolving in the scene where 379 00:26:41,560 --> 00:26:43,020 like, oh, this is New York style. 380 00:26:43,380 --> 00:26:45,620 You know, you knew it by seeing it. 381 00:26:46,760 --> 00:26:48,180 This was some New York shit. 382 00:26:49,279 --> 00:26:55,240 So this is 93, skateboarding started to grow, and my mind is going crazy because 383 00:26:55,240 --> 00:26:57,500 I'm thinking somebody's going to come in and eat our lunch. 384 00:27:01,180 --> 00:27:05,460 And Rodney Smith came to me one day, and he was like, I'm going to do another 385 00:27:05,460 --> 00:27:09,920 skateboard company. It's going to be called Zoo York, and that's it. The dam 386 00:27:09,920 --> 00:27:10,920 breaking. 387 00:27:11,220 --> 00:27:14,340 We're cracking this shit open, and it's going to be New York first. 388 00:27:14,580 --> 00:27:16,600 I just was like, I live in New York, and it's a zoo. 389 00:27:16,800 --> 00:27:17,960 Okay, Rodney, Eli. 390 00:27:18,510 --> 00:27:19,510 It's a go. 391 00:27:23,930 --> 00:27:24,930 Fernandez. 392 00:27:26,170 --> 00:27:31,450 So Eli and I got started. We went and pooled our money together, got this 393 00:27:31,450 --> 00:27:35,510 warehouse in the dirty -ass meat market, and it was great. It was glorious. 394 00:27:35,910 --> 00:27:40,330 It's not going to be a skate shop, though. We're going to sell clothing and 395 00:27:40,330 --> 00:27:46,130 skateboards to the rest of the world. So as I am good at drawing graphics, 396 00:27:46,590 --> 00:27:49,750 Rodney is good at finding skateboard talent. 397 00:27:50,070 --> 00:27:55,010 Most of the importance of having a skateboarding company falls on the 398 00:27:55,010 --> 00:27:56,730 that you have representing your company. 399 00:27:57,570 --> 00:28:01,890 And my whole concept was to bring individuals that represented the skate 400 00:28:01,890 --> 00:28:03,330 that was going on at the time. 401 00:28:03,570 --> 00:28:08,370 You know, we brought on Ryan Hickey. No one's ever heard of this guy before, but 402 00:28:08,370 --> 00:28:09,990 he's freaking phenomenal on the skateboard. 403 00:28:10,410 --> 00:28:15,110 New York kind of crept up on us. They were introducing a lot of guys that you 404 00:28:15,110 --> 00:28:16,150 hadn't heard of. 405 00:28:16,540 --> 00:28:19,800 But it was clear that there was a rise in the East Coast. There's something 406 00:28:19,800 --> 00:28:23,800 exciting happening there. And it all started coming together like that. 407 00:29:01,110 --> 00:29:06,330 The Zoo York crew was like these misfits of the time. Maybe at times 408 00:29:06,330 --> 00:29:08,590 intimidating because we were out of our minds. 409 00:29:09,880 --> 00:29:13,300 You got the whole package. This wasn't just like some kid dating. This was like 410 00:29:13,300 --> 00:29:17,100 some kid skating with his friends, telling a story, doing his trick. 411 00:29:17,380 --> 00:29:18,780 New York City was the backdrop. 412 00:29:20,440 --> 00:29:23,960 And the skate industry. Never seen anything like that. Like a crew of 413 00:29:23,960 --> 00:29:25,400 from New York being New Yorkers. 414 00:29:30,320 --> 00:29:30,760 All 415 00:29:30,760 --> 00:29:37,860 that 416 00:29:37,860 --> 00:29:38,980 stuff started to come out. 417 00:29:39,720 --> 00:29:40,720 Oh, my God. 418 00:29:42,700 --> 00:29:47,360 On our side, I think we were so used to what we'd been doing, we were all 419 00:29:47,360 --> 00:29:49,720 turning to, hey, what are these guys doing? 420 00:29:51,280 --> 00:29:55,800 All these dudes had a unique style, a unique look, a totally different 421 00:29:55,800 --> 00:29:56,800 aesthetic. 422 00:29:57,050 --> 00:30:01,310 And then pulling it together at this iconic place called the Brooklyn Banks, 423 00:30:01,430 --> 00:30:04,770 where all of a sudden it was like, oh, this is what hardcore street skating can 424 00:30:04,770 --> 00:30:05,770 be. 425 00:30:07,630 --> 00:30:14,390 Brooklyn Banks are a public 426 00:30:14,390 --> 00:30:18,450 plaza on the Manhattan side of the Brooklyn Bridge. It was everything a 427 00:30:18,450 --> 00:30:20,370 spot needed to be the best skate spot. 428 00:30:22,760 --> 00:30:26,780 Put the boys in the better line. You're always talking about the boys in the 429 00:30:26,780 --> 00:30:31,180 better line. Put Ali over the wall with cars, running down the ramp. It was 430 00:30:31,180 --> 00:30:32,180 crazy. 431 00:30:33,460 --> 00:30:35,380 Put the boys in the better line. 432 00:30:35,680 --> 00:30:38,180 You're always talking about the boys in the better line. 433 00:30:39,020 --> 00:30:40,900 The boys in the better line. 434 00:30:44,420 --> 00:30:46,240 I was a young one. 435 00:30:46,600 --> 00:30:51,620 That zoo crew, those were the top pros during that time. So I was under their 436 00:30:51,620 --> 00:30:52,620 wing. 437 00:30:52,800 --> 00:30:54,800 Taught me the bad, the good, the ugly. 438 00:30:58,400 --> 00:31:03,840 We had a lot of issues with security guards. 439 00:31:05,220 --> 00:31:09,000 I was a big antagonist. Fucking tried to get inside security guards' heads while 440 00:31:09,000 --> 00:31:11,480 they were skateboarding so they could get their shot. 441 00:31:15,160 --> 00:31:19,200 We were just like right there in this little like moment of change. 442 00:31:20,800 --> 00:31:22,460 There's more skaters now. 443 00:31:23,280 --> 00:31:24,800 It's growing day by day. 444 00:31:26,440 --> 00:31:31,920 New York is having magnitude and being recognized, and other pro skaters are 445 00:31:31,920 --> 00:31:34,420 coming to New York City to, like, hang out and skate. 446 00:31:35,580 --> 00:31:36,580 Thank you so much. 447 00:31:36,780 --> 00:31:42,200 There was always so much East Coast talk, like, this is California, but... 448 00:31:42,360 --> 00:31:47,100 There's a whole thing, a land of streets and buildings and bricks and cold 449 00:31:47,100 --> 00:31:50,960 weather. And when you went to spots in New York, 9 times out of 10, no one had 450 00:31:50,960 --> 00:31:52,360 even done a trick here yet. 451 00:31:53,120 --> 00:31:55,960 Is there a skate renaissance going on in New York? 452 00:31:59,420 --> 00:32:02,080 But there's no skate shop. 453 00:32:04,520 --> 00:32:05,640 There's no skate shop. 454 00:32:13,130 --> 00:32:15,590 My name is Frank Crittenden, junior from the Bronx. 455 00:32:16,310 --> 00:32:17,710 My nickname is Chappy. 456 00:32:18,730 --> 00:32:22,050 Grew up, raised, 163rd Stebbins Avenue. 457 00:32:22,670 --> 00:32:26,170 At the time, growing up, in my hood with a skateboard, it was like, what the 458 00:32:26,170 --> 00:32:29,570 fuck, Cap? What the fuck does this do? Like, you want to be a white boy? What 459 00:32:29,570 --> 00:32:34,310 the fuck? And that's how it was, you know? But I skated every day and moved 460 00:32:34,310 --> 00:32:35,310 to the village. 461 00:32:36,750 --> 00:32:40,530 Started working at Union, one of the hottest boutiques at that time. 462 00:32:41,430 --> 00:32:44,150 Marianne and James Jebbia, they owned this shop. 463 00:32:45,030 --> 00:32:49,770 James Jebbia comes from England, and he arrives to New York in the early 1980s. 464 00:32:50,110 --> 00:32:54,790 The Union store, when it opened, was selling sort of very, very, very early 465 00:32:54,790 --> 00:32:55,790 streetwear stuff. 466 00:32:55,990 --> 00:32:58,270 It was one of the first streetwear boutiques. 467 00:32:58,550 --> 00:33:01,230 People from all over the world came to visit Union. 468 00:33:03,790 --> 00:33:07,650 We had the fly shit, honestly. Union had the fly shit at the time. 469 00:33:09,930 --> 00:33:14,390 This was quality goods from, you know, designers that were sort of, I guess, 470 00:33:14,430 --> 00:33:15,430 potent. 471 00:33:16,150 --> 00:33:21,230 I was courting the store to sell my stuff, and James refused it. He was 472 00:33:21,350 --> 00:33:25,310 well, you're selling to, you know, those guys up the block, so I'm not going to 473 00:33:25,310 --> 00:33:29,170 be in that same radius. I was like, well, I'll stop selling to them. I'm 474 00:33:29,170 --> 00:33:30,170 selling your stuff. 475 00:33:31,030 --> 00:33:36,650 So James Jebbia, after the success of the Union store, expands and they open 476 00:33:36,650 --> 00:33:37,650 a Stuckey store. 477 00:33:38,670 --> 00:33:43,490 Stussy was one of the first streetwear skate cultural brands. 478 00:33:43,930 --> 00:33:46,690 John Stussy, it's his artwork, it's his design. 479 00:33:46,910 --> 00:33:49,690 It's like surf skatey, but it's like Rasta. 480 00:33:50,350 --> 00:33:52,170 It was a real lifestyle brand. 481 00:33:52,510 --> 00:33:56,890 The messaging was amazing, the graphics, just like the statements. 482 00:33:57,170 --> 00:33:59,130 It was always so tongue -in -cheek. 483 00:33:59,350 --> 00:34:01,950 They did some things that were very unorthodox. 484 00:34:02,400 --> 00:34:09,300 and almost seemed opposed to growing, to becoming more mass, to becoming 485 00:34:09,300 --> 00:34:12,179 more appealing to a larger group of people. 486 00:34:13,080 --> 00:34:17,400 Like it could right now be in a lot more stores, but then, you know, you guys 487 00:34:17,400 --> 00:34:20,320 wouldn't be here wanting to talk about it and all my homeboys wouldn't want to 488 00:34:20,320 --> 00:34:21,820 wear it because everybody else did. 489 00:34:22,040 --> 00:34:25,340 A lot of people collect them, you know, like if, say like, you know, like these, 490 00:34:25,500 --> 00:34:28,560 you know, there's 10 colors and people buy every single color. 491 00:34:29,840 --> 00:34:36,460 So with Stussy, even Union, James Jebbia is bringing this energy of streetwear 492 00:34:36,460 --> 00:34:41,280 and the sensibility to New York and creates this foundation that can sort of 493 00:34:41,280 --> 00:34:42,280 build up. 494 00:34:44,420 --> 00:34:50,620 The time, you know, I'm at Union and I'm skating and James is like, oh, what do 495 00:34:50,620 --> 00:34:51,940 you think about opening a skateboard shop? 496 00:34:52,500 --> 00:34:54,600 And I'm like, well, yeah. 497 00:34:57,190 --> 00:35:00,110 But he's like, let's make it a boutique skate shop. 498 00:35:00,430 --> 00:35:05,830 It'd be a skate shop, yeah. But we have the finest and the flyest shit. 499 00:35:07,510 --> 00:35:09,550 So, looking for locations. 500 00:35:10,050 --> 00:35:11,630 We're trying to figure out names. 501 00:35:12,530 --> 00:35:15,310 And this one name just kept popping up. 502 00:35:17,530 --> 00:35:18,530 Supreme. 503 00:35:19,150 --> 00:35:20,150 Supreme. 504 00:35:20,750 --> 00:35:21,750 Supreme. 505 00:35:23,770 --> 00:35:25,050 It's a very... 506 00:35:25,530 --> 00:35:26,530 Strong and powerful. 507 00:35:27,870 --> 00:35:34,050 The name of the business as Supreme, you know, let's do the best possible, most 508 00:35:34,050 --> 00:35:36,270 uncompromising version of this thing. 509 00:35:36,490 --> 00:35:42,670 It was bold, it was big, and it was ambiguous. 510 00:35:43,750 --> 00:35:49,990 A name that somebody could relate themselves to, you know what I mean, and 511 00:35:49,990 --> 00:35:52,050 of like big themselves up for Supreme. 512 00:35:54,660 --> 00:35:58,400 The location, downtown Lafayette Street. 513 00:35:59,160 --> 00:36:03,520 When we went to Lafayette, I was like, I like the space. 514 00:36:03,840 --> 00:36:06,140 People could skate. Pretty much an empty street. 515 00:36:06,440 --> 00:36:07,440 It was a hair salon. 516 00:36:07,920 --> 00:36:09,100 It's a furniture store. 517 00:36:09,600 --> 00:36:10,600 It's a pop shop. 518 00:36:11,900 --> 00:36:15,300 People were like, what? Skateboard shop? Where? What? Lafayette? What? Who? 519 00:36:15,360 --> 00:36:16,360 What? 520 00:36:16,720 --> 00:36:20,360 Who would even open a skate shop in New York? Every skate shop in New York's 521 00:36:20,360 --> 00:36:22,180 failed. But Supreme. 522 00:36:22,680 --> 00:36:25,200 was definitely not your normal skate shop. 523 00:36:25,420 --> 00:36:29,600 Like, for me, I still, to this day, I think about how, like, my first 524 00:36:29,600 --> 00:36:30,880 introduction to Supreme was. 525 00:36:32,140 --> 00:36:34,420 I remember, like, going from Queens, skating downtown. 526 00:36:35,160 --> 00:36:36,760 I'd never been there before, Lafayette. 527 00:36:37,440 --> 00:36:39,380 So I'm, like, looking around. I can't see. I don't see anything. 528 00:36:39,880 --> 00:36:42,980 I'm skating the wrong way. I ask the lady. She's like, no, it's the other 529 00:36:43,760 --> 00:36:45,120 I see this, like, store. 530 00:36:45,320 --> 00:36:46,840 It looks kind of, like, nice and clean. 531 00:36:47,080 --> 00:36:48,700 Brown paper over the windows. 532 00:36:49,120 --> 00:36:50,320 And it says Supreme on it. 533 00:36:50,710 --> 00:36:52,270 I walked in, and I was just like, whoa. 534 00:36:54,150 --> 00:36:56,830 This is like a state -of -the -art, modern skateboard shop. 535 00:36:57,690 --> 00:36:58,690 Sick. 536 00:36:59,050 --> 00:37:02,650 The concept was neat, clean, very manicured. 537 00:37:03,190 --> 00:37:04,390 Is this a gallery? 538 00:37:04,630 --> 00:37:06,810 Are the skateboards the pieces of art? 539 00:37:07,110 --> 00:37:10,550 Because in your mind at this time, when you think of a skate shop, you think of 540 00:37:10,550 --> 00:37:14,910 graffiti tags and skateboard bolts screwed to the wall, a catastrophe. 541 00:37:15,650 --> 00:37:17,090 And then they went and opened Supreme. 542 00:37:20,110 --> 00:37:24,970 It looked like an empty space, but it really wasn't because it was so neat in 543 00:37:24,970 --> 00:37:27,570 there. You know, nobody's ever thrown something like that before. 544 00:37:29,590 --> 00:37:32,990 I feel like I was the first person when they unlocked the door, I was there and 545 00:37:32,990 --> 00:37:34,910 holy crap, like, this is mind -blowing. 546 00:37:35,570 --> 00:37:38,110 It was a legitimate skate shop. 547 00:37:38,950 --> 00:37:41,570 It was kind of like skating while she was junior high. 548 00:37:42,310 --> 00:37:43,430 But here's high school. 549 00:37:45,170 --> 00:37:48,510 I went there to get wheels and hang out and do skate shop shit. 550 00:37:49,150 --> 00:37:53,050 Supreme was selling Zoo York, so you didn't have to come to the warehouse if 551 00:37:53,050 --> 00:37:55,570 didn't want to. And everyone was skating Zoo York boards. 552 00:37:55,790 --> 00:38:00,450 There was pride that like, oh, we have a skateboard company. It's doing good. 553 00:38:00,690 --> 00:38:02,110 Now we got the skate shop. 554 00:38:03,990 --> 00:38:05,690 Supreme became that main hub. 555 00:38:06,170 --> 00:38:10,990 You know what I'm saying? That's where we came to chill, organize, decide where 556 00:38:10,990 --> 00:38:11,990 we're going to go fucking skate. 557 00:38:14,830 --> 00:38:15,830 Yeah, 558 00:38:16,290 --> 00:38:17,290 kid. 559 00:38:18,380 --> 00:38:20,780 We would meet there and go skate throughout the day. 560 00:38:21,000 --> 00:38:24,100 We'd always wind up back there, you know, use the bathroom, clean up. 561 00:38:27,200 --> 00:38:28,200 Everyone would be there. 562 00:38:28,400 --> 00:38:32,100 If you can't find anybody, nobody has cell phones there. You would go to 563 00:38:32,100 --> 00:38:33,100 Supreme. 564 00:38:34,160 --> 00:38:36,600 We used to always play, like, really loud music. 565 00:38:38,900 --> 00:38:40,760 Super loud, like the windows were clean. 566 00:38:45,259 --> 00:38:46,980 Plus, like, you know, you had a bathroom. 567 00:38:47,680 --> 00:38:51,060 Like, you had a little changing room in the back, you know. You had free 568 00:38:51,060 --> 00:38:53,140 clothes. You're like, this place is great. 569 00:38:53,460 --> 00:38:58,440 We would go there and hang out all day, skate in the front, and get taken care 570 00:38:58,440 --> 00:38:59,440 of. 571 00:39:04,640 --> 00:39:07,880 You knew every skater. You know, every skater. You met either at that shop or 572 00:39:07,880 --> 00:39:10,240 maybe another spot, but for the most part, everybody came through there. You 573 00:39:10,240 --> 00:39:10,939 knew everybody. 574 00:39:10,940 --> 00:39:11,940 Supreme was family. 575 00:39:12,230 --> 00:39:15,910 Everyone they hired and anyone that was a part of it was a part of us. 576 00:39:16,990 --> 00:39:20,630 Yeah, Chappie had asked me from the beginning to work there. 577 00:39:21,170 --> 00:39:25,530 Well, my friends are part of this, then I'm going to be with it too. 578 00:39:25,790 --> 00:39:30,290 When I worked at Supreme with Al and these guys, it was cool. Everyone had 579 00:39:30,290 --> 00:39:30,968 other's back. 580 00:39:30,970 --> 00:39:31,970 We could trust each other. 581 00:39:34,250 --> 00:39:37,350 And at that time, Lafayette was fucking dead. 582 00:39:37,970 --> 00:39:39,630 There was nothing happening. 583 00:39:40,070 --> 00:39:41,070 Nothing. 584 00:39:42,210 --> 00:39:43,850 We're talking about Supreme 1994. 585 00:39:44,790 --> 00:39:46,110 There was no reputation. 586 00:39:46,350 --> 00:39:48,470 We were making no money then, man, you know. 587 00:39:48,750 --> 00:39:52,730 So it gave us a lot of time to entertain ourselves with storefront and the 588 00:39:52,730 --> 00:39:54,010 streets that come along with it. 589 00:40:33,200 --> 00:40:39,980 James was a perfectionist. Like, this could be neater and tighter, and just 590 00:40:39,980 --> 00:40:43,380 try to turn this way to display a bit. It looks better. 591 00:40:43,620 --> 00:40:46,300 Everything was neatly tucked, like the T -shirts. 592 00:40:46,800 --> 00:40:48,340 Don't you unfold those T -shirts. 593 00:40:51,980 --> 00:40:57,240 I could still fold a shirt in my sleep just because how many fucking shirts I 594 00:40:57,240 --> 00:41:01,880 folded. That's really your only job. The rest of it is all like, come on, you 595 00:41:01,880 --> 00:41:02,960 have the best job in the world. 596 00:41:03,520 --> 00:41:04,520 Yeah, it's retail. 597 00:41:05,740 --> 00:41:06,740 But it's not. 598 00:41:07,840 --> 00:41:09,380 These guys would come to work drunk. 599 00:41:09,700 --> 00:41:10,900 I'd be like, go upstairs and sleep. 600 00:41:11,400 --> 00:41:14,740 I don't think I was bloodshot. I think I had blood coming out of my eyes. 601 00:41:14,980 --> 00:41:17,440 We'll take breaks. Like, who's going to sleep first? 602 00:41:18,020 --> 00:41:19,020 I'm crying blood. 603 00:41:19,630 --> 00:41:23,690 And I'm speaking in Psalms. And he's like, oh, my God, what's wrong with you? 604 00:41:23,730 --> 00:41:26,450 I'm like, you were there last night. What's wrong? What do you mean? 605 00:41:28,010 --> 00:41:32,330 I can't stand the rain. 606 00:41:34,670 --> 00:41:37,630 He's like, just go to sleep. Just go to sleep. Go in the back and go to bed. 607 00:41:41,950 --> 00:41:45,330 I don't know if James knew what was really happening at the store. 608 00:41:47,240 --> 00:41:50,900 Beer bottles and people screaming and yelling and cursing. 609 00:41:51,340 --> 00:41:54,000 And they're running a business on the other side of the door. 610 00:41:57,940 --> 00:42:04,800 What is incredible about Supreme, 611 00:42:04,960 --> 00:42:10,720 even from the earliest days, is how menacingly New York it was. 612 00:42:11,160 --> 00:42:12,660 You went into the store. 613 00:42:12,860 --> 00:42:15,500 You might not be able to find anyone who could help you. 614 00:42:16,710 --> 00:42:18,470 We were frustrated that you were even here. 615 00:42:19,470 --> 00:42:23,630 If you've never skated, if you don't have a scab on your knee from falling, 616 00:42:23,730 --> 00:42:24,750 please don't come in here. 617 00:42:26,770 --> 00:42:29,590 This is for insiders and it's for people who get it. 618 00:42:30,530 --> 00:42:33,110 Because it was like, this is our store. You know, this is our shop. 619 00:42:40,330 --> 00:42:44,910 It wasn't like you could be, you know, someone in from Long Island or 620 00:42:44,910 --> 00:42:49,070 Connecticut, Westchester, Jersey. You're like, oh, this is nice. What do you do 621 00:42:49,070 --> 00:42:51,670 here? Those kids would be really abusive to you. 622 00:42:52,770 --> 00:42:53,950 They were not polite. 623 00:42:54,950 --> 00:42:56,030 This is our rules. 624 00:42:57,270 --> 00:43:00,750 Like the store back then was our rules. We don't like it. Fuck you. We don't 625 00:43:00,750 --> 00:43:02,610 care. We don't need your money here. 626 00:43:04,930 --> 00:43:06,850 Shutting people down just for being annoying. 627 00:43:07,090 --> 00:43:08,370 You know, like, no, you can't buy anything. 628 00:43:08,790 --> 00:43:09,970 No, leave, buy. 629 00:43:10,550 --> 00:43:14,070 Someone would probably get sued now if you fucking try to do that. Oh, you 630 00:43:14,070 --> 00:43:15,070 tell me. 631 00:43:16,130 --> 00:43:18,150 Don't take the fucking shirt off the shelf. 632 00:43:19,890 --> 00:43:20,890 I was an asshole. 633 00:43:21,470 --> 00:43:22,470 I was an asshole. 634 00:43:24,870 --> 00:43:27,930 James, he knew there was an attitude in the shop and he liked it. 635 00:43:30,220 --> 00:43:33,780 We wanted this, like, fucking dysfunctional, crazy kids from the 636 00:43:34,840 --> 00:43:38,340 That whole attitude we all had is kind of what made Supreme what it was. 637 00:43:40,100 --> 00:43:41,860 What's up, James? 638 00:43:44,300 --> 00:43:46,200 You know, James is a very private person. 639 00:43:46,520 --> 00:43:48,040 I knew the employees, I knew them. 640 00:43:48,280 --> 00:43:51,800 But who was the mysterious person that was enamored with skateboarding culture 641 00:43:51,800 --> 00:43:53,220 at that point in time in New York City? 642 00:43:54,180 --> 00:43:56,760 I mean, I think that's, like, the million -dollar question. 643 00:43:57,000 --> 00:43:58,200 Is James Jebbia right? 644 00:43:59,150 --> 00:44:01,590 He probably doesn't like any of us talking about him. 645 00:44:02,130 --> 00:44:06,870 It's funny with James because you don't want to say anything to piss him off. 646 00:44:07,210 --> 00:44:08,450 That's the thing I'm holding back. 647 00:44:08,770 --> 00:44:10,190 Are you crazy, man? 648 00:44:10,710 --> 00:44:14,470 He's just like, literally, he is like the Wizard of Oz, right? 649 00:44:15,830 --> 00:44:19,890 James Jebbia is a very mysterious figure. And of course, that approach, 650 00:44:20,210 --> 00:44:23,850 especially in fashion, is always going to make you more tantalizing. 651 00:44:24,110 --> 00:44:27,730 He likes his thing to be his thing on his time. 652 00:44:28,410 --> 00:44:29,410 The evil genius. 653 00:44:31,730 --> 00:44:36,470 Now, James is fucking a great dude. Super humble, smart. 654 00:44:36,910 --> 00:44:42,090 And even before Union, he worked at this very cool downtown boutique called 655 00:44:42,090 --> 00:44:47,550 Parachute. So he obviously had some kind of elitist retail experience. 656 00:44:48,630 --> 00:44:51,670 One of the more creative minds who are understanding that there's something 657 00:44:51,670 --> 00:44:55,110 happening. Sort of seeing that there was a community out there ready to put 658 00:44:55,110 --> 00:44:58,230 their blood, tears, whatever you want to call it, on the streets. But can you 659 00:44:58,230 --> 00:45:01,230 now give them, like, merch that follows their attitude? 660 00:45:03,290 --> 00:45:07,830 To create a skate shop was an early exercise in branding. 661 00:45:08,030 --> 00:45:11,510 So you created a set of T -shirts, things that went on boards. 662 00:45:12,050 --> 00:45:18,050 James had that vision. You know, he saw, basically, from his deals with Stussy, 663 00:45:18,250 --> 00:45:21,870 he saw what he needed around him, what he needed to use. 664 00:45:22,430 --> 00:45:24,990 He knew who needed to wear these T -shirts. 665 00:45:25,590 --> 00:45:29,310 He knew the garments and the garment. I mean, I never seen James ride a 666 00:45:29,310 --> 00:45:33,850 skateboard. He never skateboarded with us. He wanted us to wear his shit. 667 00:45:36,250 --> 00:45:37,430 He's like, these kids are cool. 668 00:45:37,630 --> 00:45:40,550 I want to make clothing for these cool kids, and I want them to wear it. 669 00:45:41,090 --> 00:45:42,290 I know that for a fact. 670 00:45:47,950 --> 00:45:51,570 James was very smart to fill out the culture around skating. 671 00:45:52,879 --> 00:45:57,140 Sensing who the kids were, who were the ones to put up, the ones to represent. 672 00:45:57,680 --> 00:46:00,880 When we were all skating at Astro, and I was told this about me, that James 673 00:46:00,880 --> 00:46:03,380 Jebby used to sit in the diner across the street and watch me skate. 674 00:46:03,780 --> 00:46:06,740 He liked the way I dressed and all this shit, and that's kind of like where they 675 00:46:06,740 --> 00:46:07,860 went with trying to bring the brand. 676 00:46:12,240 --> 00:46:12,600 People's 677 00:46:12,600 --> 00:46:19,740 attitudes, 678 00:46:20,120 --> 00:46:22,280 people are already attracted to, you know what I mean? 679 00:46:22,640 --> 00:46:26,300 But James does his research as well, and he would see these skaters and go, oh, 680 00:46:26,300 --> 00:46:28,520 yeah, so what about this guy, and what about that guy? 681 00:46:30,260 --> 00:46:36,500 A lot of us in New York, we already had that in us, war things that other people 682 00:46:36,500 --> 00:46:38,460 wouldn't wear when they were skating, you know? 683 00:46:42,200 --> 00:46:45,940 Don't get it twisted, like, we didn't grow up like skaters, not me. 684 00:46:48,260 --> 00:46:51,100 We used to dress in, like, baggy clothes like kids from the hood. 685 00:46:53,680 --> 00:46:58,020 So James Jebbia is looking at how these skateboarders are wearing their clothes 686 00:46:58,020 --> 00:47:02,780 and finding that really compelling. You can see that so clearly in the kinds of 687 00:47:02,780 --> 00:47:06,560 young men who are on the Supreme skateboarding team. 688 00:47:07,140 --> 00:47:07,780 The 689 00:47:07,780 --> 00:47:14,640 original 690 00:47:14,640 --> 00:47:21,140 Supreme team, like the inaugural team, was Ryan Hickey, Justin Pierce, 691 00:47:21,820 --> 00:47:22,820 Mike Hernandez. 692 00:47:23,120 --> 00:47:26,160 Giovanni Estevez, Jones, Keefe, and myself. 693 00:47:27,680 --> 00:47:30,360 That's the original squad right there. 694 00:47:30,600 --> 00:47:32,340 That was my routine, Clay. 695 00:47:32,840 --> 00:47:33,840 Back. 696 00:47:44,430 --> 00:47:49,190 And they're a group of soulful kids who aren't going to win X Games. You know, 697 00:47:49,230 --> 00:47:51,370 they're not going to medal at this stupid event. 698 00:47:51,590 --> 00:47:53,370 But they got style, personality. 699 00:47:54,610 --> 00:47:57,350 They did an ad with us, shot in the basement of Supreme. 700 00:47:57,690 --> 00:47:59,830 We're like, you know, two little lambs, and we're drinking. 701 00:48:00,330 --> 00:48:04,090 And it was like an homage to, at the time, the Calvin Klein ads. There were 702 00:48:04,090 --> 00:48:06,530 these black and white ads. It was very similar to that. 703 00:48:07,090 --> 00:48:10,730 There is an authenticity to it, and it doesn't feel like anything's being, 704 00:48:10,730 --> 00:48:12,130 pofered. It's more like... 705 00:48:12,620 --> 00:48:16,140 How can we actually bring the streets into the mainstream? 706 00:48:18,080 --> 00:48:21,660 And at the same time, they're trying to get their message across. 707 00:48:21,860 --> 00:48:26,760 The final nail in the coffin, the key, the thing that made this all work was 708 00:48:26,760 --> 00:48:31,640 into this world sort of stumbled Harmony Corrine and Larry Clark. 709 00:48:32,260 --> 00:48:35,440 Harmony got a film script bought from him. 710 00:48:35,870 --> 00:48:40,390 So now he's telling all his friends that he's been writing about observing for 711 00:48:40,390 --> 00:48:45,870 the past year or two. So now kids, this movie, and Hollywood and other things 712 00:48:45,870 --> 00:48:46,870 are coming into play. 713 00:48:47,670 --> 00:48:51,850 You know, it's called Shop Up, and they're like, yo, we're making a movie, 714 00:48:51,850 --> 00:48:54,870 Justin Pierce. We're making a movie in Harold. Yeah, we're making a movie 715 00:48:54,870 --> 00:48:55,870 Kids. 716 00:48:56,430 --> 00:49:00,930 Justin, I knew from the beginning he wanted to be an actor. I knew that. He 717 00:49:00,930 --> 00:49:02,510 in the drama club in fucking high school. 718 00:49:02,830 --> 00:49:03,830 What you want to do now? 719 00:49:14,740 --> 00:49:21,220 We didn't really know the whole storyline of the movie, but they made 720 00:49:21,220 --> 00:49:23,000 in the park and they brought all of us in it. 721 00:49:23,400 --> 00:49:26,000 It was like a regular day at Washington Square Park where a lot of friends were 722 00:49:26,000 --> 00:49:27,540 hanging out, but they were filming us. 723 00:49:28,440 --> 00:49:31,600 Casper, our friend Justin Pierce, you know, one of the original Supreme guys, 724 00:49:31,600 --> 00:49:35,440 was skateboarding and bumped into someone by accident, and then the guy 725 00:49:35,440 --> 00:49:37,440 really mad, and everyone taxed the guy. 726 00:49:38,620 --> 00:49:43,140 Showing it how it was, really, you know, there was no acting, no real makeup. 727 00:49:43,220 --> 00:49:45,480 They were all being themselves, pretty much. 728 00:49:47,360 --> 00:49:51,280 Kids was based on the things that we used to do when we were younger, and as 729 00:49:51,280 --> 00:49:54,520 young kid, you know, you're just living wild, you're living just reckless. 730 00:49:56,970 --> 00:49:58,050 I was supposed to play myself. 731 00:50:00,190 --> 00:50:04,790 But when I was going to pick up the script, I ended up stopping first and 732 00:50:04,790 --> 00:50:08,810 into a store that sells gear, and I ended up doing something stupid, and I 733 00:50:08,810 --> 00:50:11,450 up getting locked up, and I couldn't put it that way. 734 00:50:15,310 --> 00:50:21,030 Sad to say, I was already smoking weed before that movie. 735 00:50:23,050 --> 00:50:27,590 So it was no pressure, nothing when we did that. It was just us being us. 736 00:50:27,910 --> 00:50:31,790 I didn't think nothing of it. After we did this movie, I just thought, cool, 737 00:50:31,850 --> 00:50:33,490 I'll go back to skiing and doing that. 738 00:50:33,910 --> 00:50:38,250 The Movie Kids has become a bona fide hit, the critically acclaimed new film. 739 00:50:38,330 --> 00:50:39,950 Critics love it, so do audiences. 740 00:50:40,290 --> 00:50:44,430 Ever since this film played earlier this year at the Sundance and Cannes Film 741 00:50:44,430 --> 00:50:48,110 Festivals, it's been one of the hottest topics of conversation in the film 742 00:50:48,110 --> 00:50:53,360 industry. Kids was a culture shock movie of the time. It was showing real life. 743 00:50:53,580 --> 00:50:56,680 I mean, they had real people that really lived this way. 744 00:50:56,880 --> 00:50:58,520 Sex, drinking, drugs. 745 00:50:59,200 --> 00:51:02,760 It's a deeply shocking and disturbing film, which feels absolutely authentic. 746 00:51:03,160 --> 00:51:06,720 The new film, Kids, poses shocking circumstances for today's youth. It's 747 00:51:06,720 --> 00:51:08,420 disturbing. Is it bad for kids? 748 00:51:08,960 --> 00:51:10,720 Is it bad for kids to see? 749 00:51:11,500 --> 00:51:15,040 No, because it's the truth and it's what a lot of kids are doing. 750 00:51:15,260 --> 00:51:18,300 I saw Kids in the theater when I was in college. 751 00:51:18,800 --> 00:51:20,800 We thought it was shocking and gnarly. 752 00:51:21,120 --> 00:51:26,580 This was like a loss of innocence in skateboarding. Like, whew, man, it's 753 00:51:26,580 --> 00:51:28,400 getting raw out there. 754 00:51:32,340 --> 00:51:33,340 Kids, 755 00:51:36,260 --> 00:51:39,440 that was the changing of the guard, the moment for everybody. 756 00:51:46,060 --> 00:51:48,620 A lot of people would compare Justin to Matt Dillon. 757 00:51:49,020 --> 00:51:51,960 Justin had that talent and ability. 758 00:51:53,400 --> 00:51:57,860 Harold loved the attention. Harold loved it. Any chance he got to talk about it, 759 00:51:57,920 --> 00:52:01,600 any chance, any girl that came up, you seen kids? You seen kids? 760 00:52:04,440 --> 00:52:07,100 Kids just took us to a global platform. 761 00:52:07,500 --> 00:52:11,620 It really did. It put skateboarding on the map. It put our crew on the map. 762 00:52:11,870 --> 00:52:14,170 After that, people started recognizing Supreme. 763 00:52:14,550 --> 00:52:18,670 If there was an audition or casting, everybody, those castings would go to 764 00:52:18,670 --> 00:52:21,390 Supreme. They know where to get the cool skaters. 765 00:52:21,670 --> 00:52:23,310 You know, we was getting lit. 766 00:52:23,770 --> 00:52:25,390 People were starting to pick up. 767 00:52:29,190 --> 00:52:32,050 They started to see Supreme stickers. 768 00:52:32,770 --> 00:52:33,930 James Giver stickers. 769 00:52:34,410 --> 00:52:36,290 Packs of Supreme box level stickers. 770 00:52:37,030 --> 00:52:38,030 Everywhere I went. 771 00:52:40,980 --> 00:52:42,700 People were looking and seeing him. 772 00:52:43,240 --> 00:52:46,220 You see that red sticker with a white, you're like, oh shit, what is that? 773 00:52:46,420 --> 00:52:47,940 You see it here, oh shit, I've seen that before. 774 00:52:50,280 --> 00:52:52,420 It became a set of iconography. 775 00:52:53,100 --> 00:52:55,280 This kind of urban hieroglyphics. 776 00:52:56,380 --> 00:52:58,380 At first people would be like, what's Supreme? 777 00:52:58,680 --> 00:53:00,860 And we'd be like, oh, a skate shop, a Lafayette. 778 00:53:02,300 --> 00:53:05,580 And then it was kids pointing at it, oh, Supreme, Supreme. 779 00:53:07,760 --> 00:53:09,840 Supreme was gaining a lot of popularity. 780 00:53:10,180 --> 00:53:13,580 People wanted to be associated with it, so they had to be associated with us. 781 00:53:15,920 --> 00:53:19,280 You were like a celebrity if you were a part of the Supreme crew back then. 782 00:53:19,760 --> 00:53:23,980 It could allow me to go to a club. It could allow me to walk up in an area 783 00:53:23,980 --> 00:53:27,020 I normally wouldn't be able to go to because I have these guys around me. 784 00:53:27,640 --> 00:53:31,340 Wait, you're letting skateboarders in in front of dudes that have thousands of 785 00:53:31,340 --> 00:53:33,320 dollars to spend on bottles for models? 786 00:53:33,840 --> 00:53:35,680 And we're getting into every party. 787 00:53:36,330 --> 00:53:41,070 If you didn't give free drinks to 20 of us at a club where half of us aren't 788 00:53:41,070 --> 00:53:44,630 even old enough to get into, then you can't come in the store and you can't be 789 00:53:44,630 --> 00:53:45,630 cool. 790 00:53:46,370 --> 00:53:47,710 Unfortunately, that's the truth. 791 00:53:48,950 --> 00:53:52,210 It was noticeable. If you were in New York in the mid -90s, you knew, like, 792 00:53:52,230 --> 00:53:53,230 those are the Supreme guys. 793 00:53:53,830 --> 00:53:56,490 All wearing the same sweatshirt with the box logo. 794 00:53:56,710 --> 00:53:58,070 Box logo. With the box logo. 795 00:53:58,930 --> 00:54:00,430 That's Supreme font. 796 00:54:00,830 --> 00:54:01,830 It's not original. 797 00:54:02,030 --> 00:54:03,570 It came from somewhere else. 798 00:54:04,080 --> 00:54:10,600 What I think is really interesting about the box logo is that it is itself an 799 00:54:10,600 --> 00:54:13,940 appropriation inspired by the artist Barbara Kruger. 800 00:54:14,880 --> 00:54:20,580 Same typeface and that style with the red sort of backing behind it and saying 801 00:54:20,580 --> 00:54:23,560 something provocative and strong. 802 00:54:24,480 --> 00:54:30,540 She's got the kind of rhetorical fierceness that really fits Supreme, 803 00:54:30,840 --> 00:54:33,140 this language of coercion. 804 00:54:33,530 --> 00:54:38,310 I shop, therefore I am. A comment on our materialistic society. 805 00:54:38,630 --> 00:54:43,450 If I don't have the cool new sneakers, if I can't afford those things, am I 806 00:54:43,450 --> 00:54:44,450 cool? 807 00:54:46,610 --> 00:54:52,410 I don't think that another shitty logo would have the same effect as it did. 808 00:54:52,710 --> 00:54:57,350 People have a real connection to that box logo. Those were pretty instantly 809 00:54:57,350 --> 00:54:58,350 collectible. 810 00:54:59,570 --> 00:55:02,810 Our clientele back then was 80 % Japanese. 811 00:55:03,480 --> 00:55:06,220 And they just loved the street culture. They loved Supreme. They loved 812 00:55:06,220 --> 00:55:07,240 everything that we were doing. 813 00:55:10,140 --> 00:55:17,020 I think there was a perfect storm of Supreme being 814 00:55:17,020 --> 00:55:21,700 in the right place at the right time with a Japanese culture, wanting to 815 00:55:21,700 --> 00:55:23,960 on something real. 816 00:55:27,720 --> 00:55:30,780 I remember going to Japan and some gentleman, right after I got done 817 00:55:30,780 --> 00:55:34,080 skateboarding, literally bought the shirt right off my back. 818 00:55:34,740 --> 00:55:40,960 $1 ,000 for Supreme box. He was like, here you go. 819 00:55:41,620 --> 00:55:42,620 Thank you. 820 00:55:45,940 --> 00:55:49,400 Supreme had a thing. It was limited on what you could buy. Like a box of old t 821 00:55:49,400 --> 00:55:50,400 -shirt, you could buy one. 822 00:55:50,700 --> 00:55:52,500 I don't care how much money. It's just what it was. 823 00:55:53,280 --> 00:55:57,160 And there's only this many of this and the limited of that. 824 00:55:57,640 --> 00:56:02,700 So there were certain ways that business was done at Supreme that needed a 825 00:56:02,700 --> 00:56:09,660 certain kind of salesperson, a certain 826 00:56:09,660 --> 00:56:15,380 kind of tact, if you will, to deal with customers that were coming in. 827 00:56:16,360 --> 00:56:17,360 These are buyers? 828 00:56:18,380 --> 00:56:20,240 Some of them are buyers, yeah. 829 00:56:20,700 --> 00:56:21,740 They were called buyers. 830 00:56:22,880 --> 00:56:26,840 They wanted to buy Supreme Coals in bulk, bring them back to Japan and 831 00:56:26,840 --> 00:56:27,840 them. 832 00:56:29,220 --> 00:56:31,260 So we would be straight up. 833 00:56:31,820 --> 00:56:32,820 Oh, you want this? 834 00:56:33,000 --> 00:56:35,840 Yeah, it costs $28, but you want another one? 835 00:56:36,600 --> 00:56:37,640 This is how it's going to work. 836 00:56:38,340 --> 00:56:40,340 You got to pay cash on top of the retail. 837 00:56:44,560 --> 00:56:51,460 At the time, the going rate was 30%. We had guys that would come in and spend 838 00:56:51,460 --> 00:56:56,520 $10 ,000 on clothes, and they'd give us 30%. That's when I started to realize, 839 00:56:56,680 --> 00:56:58,320 like, this is big money and this is shit. 840 00:57:00,529 --> 00:57:02,910 You take care of us, and we take care of you. 841 00:57:03,430 --> 00:57:07,810 Go get us three bottles of champagne, a bottle of alcohol, go shopping. 842 00:57:08,210 --> 00:57:11,910 I mean, we just give them kind of like ridiculous laundry lists of things for 843 00:57:11,910 --> 00:57:13,490 them to go and get. 844 00:57:24,399 --> 00:57:27,380 I'd have the guy come in the morning, leave me his credit card. He'd give me 845 00:57:27,380 --> 00:57:30,120 order. I'd pull it. And all through the day, I'd bring up three t -shirts with 846 00:57:30,120 --> 00:57:32,800 two t -shirts with a couple pairs of sneakers. 847 00:57:33,960 --> 00:57:36,540 The boss couldn't tell. He would see the shit getting sold, but not in bulk. 848 00:57:43,220 --> 00:57:44,220 And that was it. 849 00:57:44,700 --> 00:57:47,860 So we just made sure that everyone was taken care of at the end of the day. 850 00:57:47,920 --> 00:57:52,200 Like, no one left sad. Let's put it that way. We all walked out very happy. 851 00:57:52,720 --> 00:57:56,960 We're making fucking thousands of dollars a week each, and we're not 852 00:58:00,100 --> 00:58:02,100 These are the first resellers, absolutely. 853 00:58:02,940 --> 00:58:09,100 These are the people that are making money off brands that's growing, 854 00:58:09,460 --> 00:58:13,240 and becoming an iconic brand in the making. 855 00:58:14,760 --> 00:58:16,580 And this was the price. 856 00:58:17,080 --> 00:58:18,260 It's the price for everything. 857 00:58:33,049 --> 00:58:35,490 Oh, yeah, the back room is very infamous. 858 00:58:35,770 --> 00:58:37,890 It's VIP only, you know? 859 00:58:39,810 --> 00:58:43,890 Man, it was like T .G. Chong lived back there. 860 00:58:48,410 --> 00:58:51,510 Basically, it was the Vatican. Like, if you didn't have access, you couldn't 861 00:58:51,510 --> 00:58:53,790 come back. And there was a very small amount of people that literally couldn't 862 00:58:53,790 --> 00:58:55,410 go behind the counter and go into the fucking back. 863 00:58:55,710 --> 00:58:59,990 We treated like Studio 54, like, yeah, no, no, you, no. 864 00:59:02,550 --> 00:59:06,950 So after, you know, a long day of skating, we'll go by Supreme. 865 00:59:07,330 --> 00:59:11,970 It's already closed. You knock, you see if anyone's in there, and roll the dice 866 00:59:11,970 --> 00:59:12,970 for a little bit. 867 00:59:13,830 --> 00:59:16,770 I won $550 back there. I love that. 868 00:59:26,750 --> 00:59:29,510 It was basically like a pre -party before the party. 869 00:59:30,210 --> 00:59:34,390 A lot of it was basically snapping on each other, making fun of each other. 870 00:59:36,670 --> 00:59:38,390 You know, 871 00:59:39,910 --> 00:59:40,910 a lot of tough love. 872 00:59:41,090 --> 00:59:44,570 You definitely have to deal with getting roughed up. 873 00:59:45,450 --> 00:59:49,910 They were quick to tell me, Dill, your shirt's way too tight. What are you 874 00:59:49,910 --> 00:59:52,970 doing? What are you doing with those pants? Those shoes are crazy. 875 01:00:02,359 --> 01:00:04,440 It was a safe haven for us. 876 01:00:05,560 --> 01:00:06,640 We had love there. 877 01:00:07,260 --> 01:00:12,200 We had love at Supreme, love that we didn't even have in our own homes that a 878 01:00:12,200 --> 01:00:13,200 lot of us, you know. 879 01:00:17,180 --> 01:00:20,840 Unfortunately, a lot of the stories I hear from my fellow skateboarders 880 01:00:20,840 --> 01:00:24,580 up, you know, they came from, like, broken homes, right? They had massive 881 01:00:24,580 --> 01:00:25,600 in their homes. 882 01:00:26,420 --> 01:00:27,720 And I was one of those kids. 883 01:00:31,210 --> 01:00:34,670 You know, my mother passed away when I was six years old. My father was not 884 01:00:34,670 --> 01:00:35,670 around. 885 01:00:35,890 --> 01:00:37,290 I'm the first generation American. 886 01:00:37,570 --> 01:00:39,690 My Albanian grandparents raised us. 887 01:00:41,590 --> 01:00:44,910 Imagine being like 10 years old and your mother being like, Daddy's coming home, 888 01:00:44,990 --> 01:00:45,990 go upstairs. 889 01:00:47,530 --> 01:00:50,990 You never knew who you were walking into when you came home. When you open that 890 01:00:50,990 --> 01:00:54,130 fucking door, it could be, you know, cool, or it could be like you're walking 891 01:00:54,130 --> 01:00:55,390 into like a straight brawl. 892 01:01:00,580 --> 01:01:04,380 You know, not boo -hoo me, but, like, my folks broke up when I was super young, 893 01:01:04,520 --> 01:01:07,460 and I never saw my parents because they were always out doing their own thing. 894 01:01:07,500 --> 01:01:09,320 They were like, oh, the kids got it. They got keys. They're fine. 895 01:01:09,720 --> 01:01:11,200 Holy shit, that's fucking scary. 896 01:01:12,340 --> 01:01:15,880 And thankfully, I found skateboarding, and skateboarding introduced me to 897 01:01:15,880 --> 01:01:16,698 everybody else. 898 01:01:16,700 --> 01:01:18,800 We fucking had the same exact story. 899 01:01:22,760 --> 01:01:25,580 Mike Hernandez's parents died when he was a kid. He was being raised by his 900 01:01:25,580 --> 01:01:27,420 grandmother in Section 8 housing in the Bronx. 901 01:01:32,470 --> 01:01:34,190 Justin didn't ever have to go home. 902 01:01:36,870 --> 01:01:39,990 We could stay out for three nights and no cops coming for you. 903 01:01:40,270 --> 01:01:43,150 Like, they'd just be like, oh, cool, they're not bothering me at home. 904 01:01:45,170 --> 01:01:46,670 Harold didn't have a mom or dad. 905 01:01:48,290 --> 01:01:51,030 He had a grandmother who died when he was 16 years old. 906 01:01:52,550 --> 01:01:55,790 We knew that about Harold, and, you know, everybody knew I didn't have a 907 01:01:55,870 --> 01:01:58,650 but it's not like we all spoke about it. We just knew that... 908 01:01:59,630 --> 01:02:03,950 His skating comes from a place that's real, and my skating comes from a place 909 01:02:03,950 --> 01:02:04,950 that's real. 910 01:02:05,570 --> 01:02:06,910 It was just a release. 911 01:02:07,330 --> 01:02:11,330 You can go skate the whole city all day and just forget about everything. 912 01:02:13,790 --> 01:02:16,750 This moving, like I'm moving, I'm moving fast. 913 01:02:17,210 --> 01:02:21,510 I was in control of my skateboard, where everything around me, like I had no 914 01:02:21,510 --> 01:02:23,950 control. And it just made me happy. 915 01:02:28,000 --> 01:02:29,440 Skateboarding was the second family. 916 01:02:29,740 --> 01:02:33,740 Not saying my mother and my siblings didn't give me love, but it was just a 917 01:02:33,740 --> 01:02:36,820 different kind of love that you had with the skaters that grew up with each 918 01:02:36,820 --> 01:02:37,820 other. 919 01:02:43,160 --> 01:02:48,240 This made me love them, and they love me. 920 01:02:48,440 --> 01:02:50,960 And so, you know, it's beautiful. 921 01:02:52,560 --> 01:02:56,500 But a lot of us from that type of upbringing have a lot of emotional 922 01:02:56,500 --> 01:03:01,780 that we kind of don't, we hold it in, but it's still fucking there. 923 01:03:02,500 --> 01:03:06,340 And I think with Justin, it got to a point where it was like that baggage got 924 01:03:06,340 --> 01:03:07,340 too heavy. 925 01:03:10,480 --> 01:03:15,560 I can't 926 01:03:15,560 --> 01:03:21,260 speak for every individual from our clique and what they were going through. 927 01:03:21,680 --> 01:03:26,000 I can only speak for me being a byproduct of what I witnessed growing up 928 01:03:26,000 --> 01:03:27,580 skateboarding and who my parents were. 929 01:03:28,220 --> 01:03:29,220 You know what I mean? 930 01:03:30,500 --> 01:03:36,140 But I know that there was issues at home with his real father. He didn't know 931 01:03:36,140 --> 01:03:39,720 who his real father was. And his stepfather, he didn't fuck with him. 932 01:03:39,980 --> 01:03:40,980 You know what I'm saying? 933 01:03:42,060 --> 01:03:46,140 The person you saw in the film, kids, that was Justin. It's that Justin had a 934 01:03:46,140 --> 01:03:47,720 lot more emotion and... 935 01:03:49,210 --> 01:03:51,710 He was a super deep person, dark, very dark. 936 01:03:52,130 --> 01:03:53,330 Justin's a whole nother story. 937 01:03:53,850 --> 01:03:57,050 You know, he was making it. He was doing good. He had everything going in the 938 01:03:57,050 --> 01:03:58,050 right direction. 939 01:03:58,490 --> 01:04:01,730 He moved to L .A., got the part next Friday. 940 01:04:02,170 --> 01:04:05,210 We fucking were just like over the moon about that for him. 941 01:04:06,310 --> 01:04:11,050 People in Hollywood or whatever, films, saw a lot in Justin. 942 01:04:13,150 --> 01:04:15,750 Justin's a passionate dude. He wanted to try to make it. 943 01:04:16,470 --> 01:04:17,710 Then it's just like... 944 01:04:19,690 --> 01:04:20,690 You get a phone call. 945 01:04:27,370 --> 01:04:33,950 And it just, nothing up 946 01:04:33,950 --> 01:04:40,210 to that point in my life, it was just like, you know what I mean? Like, this 947 01:04:40,330 --> 01:04:44,750 first time you ever have, like, a loss, especially a loss, like, as close as 948 01:04:44,750 --> 01:04:48,910 that, it's like, it's just tough. You know, it's tough for everyone. 949 01:05:00,019 --> 01:05:06,940 As much as I love Justin, I'm mad at Justin for, you know, taking himself 950 01:05:06,940 --> 01:05:08,400 out because he could have been here right now. 951 01:05:11,200 --> 01:05:17,980 When that 952 01:05:17,980 --> 01:05:18,980 kid died, 953 01:05:21,580 --> 01:05:28,540 I've never felt that much pain in my life because, like, I had such a 954 01:05:28,540 --> 01:05:29,540 close bond with him. 955 01:05:30,700 --> 01:05:33,880 Supreme closed that day, and it was a day of mourning. 956 01:05:34,540 --> 01:05:38,580 Justin was the first of our really good friends to pass. 957 01:05:39,300 --> 01:05:43,120 You know, and there were too many others after that. 958 01:05:43,520 --> 01:05:46,840 And they were all devastating. 959 01:05:50,000 --> 01:05:52,440 Harold was devastating for more than his friends. 960 01:05:53,060 --> 01:05:55,080 Harold was devastating for the world. 961 01:05:56,480 --> 01:06:00,260 Because Harold was bigger than himself. 962 01:06:01,540 --> 01:06:03,800 I mean, how could you deny that personality? 963 01:06:07,620 --> 01:06:11,500 When I heard Harold had a heart attack, I broke down like a baby. 964 01:06:12,640 --> 01:06:15,700 And my feelings haven't been that hurt since my mother died. 965 01:06:16,480 --> 01:06:19,280 So it kind of, you know, it brings me back to that. 966 01:06:19,520 --> 01:06:20,520 That hurt. 967 01:06:26,540 --> 01:06:32,580 You know, 968 01:06:36,740 --> 01:06:39,680 to me, skateboarders are like, they're like superheroes to me. 969 01:06:40,440 --> 01:06:46,300 So when someone dies that's a skateboarder, more so even a 970 01:06:46,300 --> 01:06:48,080 ran with, that's like a shock. 971 01:06:48,670 --> 01:06:51,950 Put me in a place of humility, you know? 972 01:06:53,470 --> 01:06:54,470 Yeah. 973 01:06:55,110 --> 01:06:58,170 Thinking about skateboarding, it's like, you know, what do we do? 974 01:06:59,230 --> 01:07:03,250 We eat concrete all day, every day, and that's what we do. 975 01:07:04,590 --> 01:07:06,010 We seem unbreakable. 976 01:07:08,510 --> 01:07:13,070 That mentality of being unbreakable carries along with life and death. It's 977 01:07:13,070 --> 01:07:15,590 like, there's no way this person's going to die. 978 01:07:17,360 --> 01:07:18,600 And then shit happens. 979 01:07:30,460 --> 01:07:35,940 I had, like, 980 01:07:35,940 --> 01:07:41,300 screaming in the building. I lived in a tenement building in Lower East Side. 981 01:07:41,640 --> 01:07:43,520 I went up to the roof. We had access to the roof. 982 01:07:45,420 --> 01:07:48,260 I looked at the World Trade Center, and I see this huge gaping hole in it, and 983 01:07:48,260 --> 01:07:49,260 it was just fire and smoke. 984 01:07:50,740 --> 01:07:53,560 And then we all know what happens. 985 01:07:57,900 --> 01:08:00,980 You know, everyone says New Yorkers are tough, but that was just, that came out 986 01:08:00,980 --> 01:08:04,460 of nowhere. So that was really, it blind, literally blindsided everyone. 987 01:08:05,660 --> 01:08:09,360 But the skateboard community checked in with everyone. Like, we would call the 988 01:08:09,360 --> 01:08:11,120 shop up and see how everyone was doing. 989 01:08:11,860 --> 01:08:12,860 Was anyone affected? 990 01:08:14,640 --> 01:08:17,540 We found out that everyone was fine, and unfortunately all these people, you 991 01:08:17,540 --> 01:08:19,140 know, passed away, firefighters, police. 992 01:08:22,720 --> 01:08:24,560 That was a crazy dose of reality, you know. 993 01:08:25,819 --> 01:08:29,220 Nothing's promised, and like that, we could be gone, you know. 994 01:08:32,720 --> 01:08:37,680 The day after, the streets were completely abandoned. There was nobody 995 01:08:37,680 --> 01:08:41,399 except for emergency vehicles and then us. 996 01:08:43,180 --> 01:08:45,420 Us trying to make sense of what had just happened. 997 01:08:47,600 --> 01:08:51,800 We're all cooped up. No one knew what to do. We needed to release some stress, 998 01:08:51,960 --> 01:08:54,200 block everything out, and just go skate. 999 01:08:58,960 --> 01:09:00,359 It was just a beacon. 1000 01:09:01,540 --> 01:09:04,340 You know, you use those buildings to figure out where you're at in a city. 1001 01:09:10,029 --> 01:09:14,529 I was devastated. It was where I cut my teeth. It was my childhood skate park. 1002 01:09:16,689 --> 01:09:18,870 It really was. It's where I learned to skate. 1003 01:09:21,810 --> 01:09:26,729 I could, like, close my eyes and literally draw a map of the footprint of 1004 01:09:26,729 --> 01:09:27,729 World Trade Center. 1005 01:09:27,870 --> 01:09:29,210 We used to go there every day. 1006 01:09:33,050 --> 01:09:37,529 And I was very fortunate to get the shot, and, yeah, it's one of my 1007 01:09:40,750 --> 01:09:43,310 I didn't go down there for a while. 1008 01:09:44,010 --> 01:09:45,050 So much loss. 1009 01:09:46,649 --> 01:09:47,770 So much change. 1010 01:09:50,090 --> 01:09:54,130 Obviously, there's a horrible trauma with a lot of denial within New York. 1011 01:09:54,710 --> 01:09:59,590 But one of the things New York does well with is trauma to some degree. 1012 01:10:00,530 --> 01:10:02,130 It's good when it's humble. 1013 01:10:07,500 --> 01:10:11,900 There was a big shift between the night before 9 -11 and then what life was like 1014 01:10:11,900 --> 01:10:13,480 in New York after that. 1015 01:10:16,100 --> 01:10:21,020 After 9 -11, all the people that were part of the downtown scene sort of 1016 01:10:21,020 --> 01:10:25,280 tighter knit. I think everybody started living in a creative way like it was 1017 01:10:25,280 --> 01:10:26,420 going to be their last. 1018 01:10:26,860 --> 01:10:29,880 Anything that you thought about, you experimented with, you wanted to now do 1019 01:10:30,360 --> 01:10:33,520 This U kind of doesn't have a separation. 1020 01:10:33,880 --> 01:10:38,640 The photo at Supreme, you've probably seen it on the back side of the flyer. 1021 01:10:38,640 --> 01:10:42,380 me, it was definitely a time of inspiration by what was happening around 1022 01:10:42,380 --> 01:10:45,920 who I was able to be in the same circles with. 1023 01:10:47,160 --> 01:10:50,020 Supreme was part of that because it was a hub. 1024 01:10:51,380 --> 01:10:56,020 Cool kids were hanging out. Skaters were in front of the store. Loads of people 1025 01:10:56,020 --> 01:10:58,140 started coming by, and it gained momentum. 1026 01:10:59,400 --> 01:11:04,360 There's this real affection for New York that happens. And Supreme, in a way, 1027 01:11:04,420 --> 01:11:10,120 became this, I mean, I don't want to say hometown hero, but almost in a way, you 1028 01:11:10,120 --> 01:11:15,460 know, that survivor attitude, that relationship that skateboarders have to 1029 01:11:15,460 --> 01:11:20,360 city. That attitude almost seems to reflect the attitude that everyone here 1030 01:11:20,360 --> 01:11:21,360 at that time. 1031 01:11:23,400 --> 01:11:27,180 You know it was going to get popular and big because it was getting popular and 1032 01:11:27,180 --> 01:11:29,560 big. Even way back when, slow and steady. 1033 01:11:29,900 --> 01:11:31,200 Oh, we got a decal. 1034 01:11:32,020 --> 01:11:37,940 Decal. But it grew into this huge, you know, mushroom cloud 1035 01:11:37,940 --> 01:11:39,160 explosion. 1036 01:11:40,540 --> 01:11:44,760 The explosion of Supreme came with the Supreme Nike collaboration. 1037 01:11:46,800 --> 01:11:49,600 That's where it actually went worldwide. 1038 01:11:50,700 --> 01:11:53,080 We did the Supreme dunk with the elephant print. 1039 01:11:53,440 --> 01:11:54,460 That was the shoot. 1040 01:11:55,440 --> 01:12:00,700 When the cement dunks came out, I remember that day pretty clear. 1041 01:12:01,120 --> 01:12:02,380 A lot of people online. 1042 01:12:02,860 --> 01:12:06,160 And we made so much money over those next several years, man. It was fucking 1043 01:12:06,160 --> 01:12:07,740 nuts because Supreme was blowing up. 1044 01:12:08,960 --> 01:12:14,880 We went from like taking breaks, sleep, do whatever we wanted, to now we 1045 01:12:14,880 --> 01:12:15,880 couldn't even leave the store. 1046 01:12:17,610 --> 01:12:21,670 So you're seeing this happen, this global phenomenon is happening on so 1047 01:12:21,670 --> 01:12:26,810 different levels, and we see the beginnings of the sneakerhead, and then 1048 01:12:26,810 --> 01:12:29,610 spread to other areas of the fashion industry. 1049 01:12:31,370 --> 01:12:35,510 One of the things that happened with streetwear was a lot of money rushed in. 1050 01:12:36,309 --> 01:12:39,390 Ukraine started to be able to do collabs with different brands. 1051 01:12:39,750 --> 01:12:43,370 You know, what these collaborations do is they sort of bring two communities 1052 01:12:43,370 --> 01:12:47,330 together, which I think doubles up on like the kind of energy that you can 1053 01:12:47,330 --> 01:12:51,110 create. I can't think of anyone who's done it more prolifically and more 1054 01:12:51,110 --> 01:12:52,110 successfully. 1055 01:12:52,530 --> 01:12:55,370 The cross -marketing, it was brilliant. 1056 01:12:56,150 --> 01:12:58,530 But that was just half of it. 1057 01:12:58,770 --> 01:13:03,550 The other half is the way that they roll it out. 1058 01:13:04,620 --> 01:13:07,100 You make it super exclusive. 1059 01:13:07,800 --> 01:13:09,680 How much is this? A thousand? 1060 01:13:10,020 --> 01:13:14,740 Yo, get the biggest in a black sweater, get the white shirt and get the deck. 1061 01:13:14,940 --> 01:13:19,300 The limited way in which Supreme dropped its product is something that was 1062 01:13:19,300 --> 01:13:20,760 really pioneered by Supreme. 1063 01:13:21,220 --> 01:13:25,480 No one else is doing these weekly drops and like the quantities are very small. 1064 01:13:25,760 --> 01:13:30,240 But then that's also what started the whole retail business because there's 1065 01:13:30,240 --> 01:13:32,640 like so many of these pieces in the world. 1066 01:13:33,050 --> 01:13:37,150 And if you want something, then you got to go and spend three times as much on 1067 01:13:37,150 --> 01:13:37,989 it. 1068 01:13:37,990 --> 01:13:41,830 I walked in today, I spent like $7 ,000. Some of the stuff is collector's items, 1069 01:13:41,870 --> 01:13:45,350 so I'm going to keep that. A lot of stuff is for high -end clients that I 1070 01:13:45,710 --> 01:13:47,110 I'll probably double or triple that. 1071 01:13:47,510 --> 01:13:52,790 I've gotten book bags and sell the book bag for like $400, like for nothing. And 1072 01:13:52,790 --> 01:13:56,530 I get a few of them, you know what I mean? So $800 in one day, $1 ,000. 1073 01:13:57,090 --> 01:14:00,890 Cool, thank you. We got a couple of bags, a couple of boards, a couple of 1074 01:14:00,890 --> 01:14:01,890 logos. 1075 01:14:02,490 --> 01:14:04,490 It's a profitable week. 1076 01:14:05,030 --> 01:14:10,250 Once people figured out that they could go and buy something for a certain price 1077 01:14:10,250 --> 01:14:15,830 and make any amount of money on it after that. The clientele changed and became 1078 01:14:15,830 --> 01:14:17,450 such a giant retail thing. 1079 01:14:18,370 --> 01:14:20,330 That drove people crazy. 1080 01:14:20,830 --> 01:14:25,930 For a couple hundred dollars? For a couple hundred dollars, bro? 1081 01:14:27,740 --> 01:14:30,560 We were doing, like, a sneaker drop, like, on a Monday, and these fucking 1082 01:14:30,560 --> 01:14:34,680 would show up in lawn chairs Friday night, be camping outside. It used to be 1083 01:14:34,680 --> 01:14:36,980 funny, because I used to drive by the shop sometimes at, like, one or two in 1084 01:14:36,980 --> 01:14:39,960 morning, coming back, and I used to fucking stop, be like, what the fuck, 1085 01:14:39,960 --> 01:14:42,060 I'd start making fun of them. So they hated me. 1086 01:14:43,380 --> 01:14:49,740 They were fighting their own battle that we had nothing to do with. 1087 01:14:51,760 --> 01:14:55,680 Like, we show up in the morning, we open the store, whoever the fuck was first. 1088 01:14:56,620 --> 01:14:58,020 They might have been last night. 1089 01:14:58,840 --> 01:15:00,180 And I don't know how they got there. 1090 01:15:02,780 --> 01:15:05,640 And for me, when it got like that, that's when I was kind of over it. 1091 01:15:07,760 --> 01:15:12,060 It was losing its thing, I thought. It's like, it's underground, it's kind of, 1092 01:15:12,060 --> 01:15:13,060 it's becoming mainstream. 1093 01:15:15,620 --> 01:15:18,720 To the point where like, all right, I'm making good money, but now I'm not happy 1094 01:15:18,720 --> 01:15:19,720 over here. 1095 01:15:20,240 --> 01:15:22,140 And that's why I stopped working at Supreme. 1096 01:15:25,390 --> 01:15:27,190 I left Supreme in 2004. 1097 01:15:27,970 --> 01:15:29,350 I couldn't do it no more. 1098 01:15:29,850 --> 01:15:32,270 This whole retail mafia game. 1099 01:15:33,570 --> 01:15:35,310 It wasn't the same dynamic. 1100 01:15:35,750 --> 01:15:37,610 People just moving in different directions. 1101 01:15:38,210 --> 01:15:44,850 But I was inspired by where I've been, and I wanted to try to make my own mark 1102 01:15:44,850 --> 01:15:51,050 and emulate sort of it, but emulate what I've learned, but do it in my own way. 1103 01:15:52,790 --> 01:15:57,590 Over time, I was able to build something that was mine. 1104 01:15:58,950 --> 01:16:00,490 And that was DQM. 1105 01:16:08,330 --> 01:16:11,150 I phased out of my skateboarding career at that point. 1106 01:16:11,830 --> 01:16:15,990 And I was considering what I want to do with the rest of my life professionally. 1107 01:16:16,750 --> 01:16:17,750 You know what I mean? 1108 01:16:18,030 --> 01:16:19,710 Chose to become a firefighter. 1109 01:16:20,520 --> 01:16:22,620 And I took the test with Mike Hernandez. 1110 01:16:23,000 --> 01:16:25,640 I became a New York City firefighter in 2004. 1111 01:16:26,160 --> 01:16:28,820 And I worked in the Lower East Side in Ladder 18. 1112 01:16:29,240 --> 01:16:32,060 I was skating in that neighborhood, and now I'm a firefighter in that 1113 01:16:32,060 --> 01:16:35,700 neighborhood. It was just this weird, like, full -circle thing that just kind 1114 01:16:35,700 --> 01:16:37,060 happened on its own. 1115 01:16:38,060 --> 01:16:42,080 There's a beauty in the simple trajectory of being a pro skateboarder. 1116 01:16:42,320 --> 01:16:46,800 And now you've humbled yourself to a way where you're like, now I serve my city. 1117 01:16:46,960 --> 01:16:48,200 I ran through my city. 1118 01:16:48,700 --> 01:16:49,820 Now I serve my city. 1119 01:16:52,010 --> 01:16:55,430 Everyone thinks that skateboarding is this fountain of youth, but bills catch 1120 01:16:55,430 --> 01:16:58,650 to you, and all of a sudden, you're going to have to actually become an 1121 01:16:59,770 --> 01:17:03,750 Thankfully, the brand's popularity has created an opportunity for a lot of 1122 01:17:03,750 --> 01:17:07,470 people from the skate culture and from the era to actually thrive, and me 1123 01:17:07,470 --> 01:17:09,390 working for Supreme happened organically. 1124 01:17:14,710 --> 01:17:18,270 Could there ever be another Supreme? I highly doubt it. 1125 01:17:18,650 --> 01:17:20,930 It's amazing what it became. 1126 01:17:21,430 --> 01:17:25,990 The menswear designer of the year is Supreme. 1127 01:17:29,470 --> 01:17:31,470 I will sum it up like this. 1128 01:17:31,710 --> 01:17:37,330 There's no other brand that I know of like Supreme that would come from a 1129 01:17:37,330 --> 01:17:41,590 store on Lafayette Street to grow this big. 1130 01:17:42,430 --> 01:17:46,490 And they built this huge, in the end, multi -billion dollar industry. 1131 01:17:49,930 --> 01:17:52,510 And they have a lot of power now. 1132 01:17:56,510 --> 01:17:59,370 But it had to rise from something. 1133 01:18:00,850 --> 01:18:05,690 And to me, that came from a level of self -expression. The kids were 1134 01:18:05,690 --> 01:18:07,970 this whole evolution of style. 1135 01:18:09,650 --> 01:18:12,290 And they were skateboarding and they were hanging out. 1136 01:18:12,570 --> 01:18:13,710 That was the glue. 1137 01:18:21,759 --> 01:18:25,400 It's just this beautiful thing that's kind of organic that happened. 1138 01:18:25,600 --> 01:18:30,800 And it goes back to just the love we had for skateboarding. And we show that 1139 01:18:30,800 --> 01:18:32,780 love to whatever we touched. 1140 01:18:52,980 --> 01:18:54,480 I love skateboarding. 1141 01:18:54,780 --> 01:18:57,080 I love the attitude. I love the energy. 1142 01:18:57,340 --> 01:19:01,600 I love everything about it. I love seeing the youth coming up. 1143 01:19:02,460 --> 01:19:03,680 It means a lot to me. 1144 01:19:04,100 --> 01:19:05,680 So I still carry the torch. 1145 01:19:07,760 --> 01:19:10,680 We've left valuable marks on our city culturally. 1146 01:19:11,240 --> 01:19:13,800 Good thing we had each other. Good thing we had skateboarding. 1147 01:19:14,680 --> 01:19:17,140 I met friends that are still my friends. 1148 01:19:18,040 --> 01:19:19,380 Skateboarding gave me a family. 1149 01:19:20,140 --> 01:19:22,340 Definitely gave me a family, nine and a half. 1150 01:19:22,840 --> 01:19:24,620 It's all about family and being close. 1151 01:19:25,240 --> 01:19:29,400 We were different, man, you know, out here. The cultural, the friendships, the 1152 01:19:29,400 --> 01:19:32,220 people that we would become, the streets made us. 1153 01:19:33,180 --> 01:19:37,740 It's very surreal being a firefighter for the last 19 years, seeing the 1154 01:19:37,800 --> 01:19:40,360 the gentrification, skate parks being everywhere. 1155 01:19:41,920 --> 01:19:44,820 It's cool to watch the city embrace it and support it. 1156 01:19:46,350 --> 01:19:49,530 I just marvel at how many kids are skateboarding. 1157 01:19:52,350 --> 01:19:56,730 Seeing skate parks and all this stuff in New York City makes me feel good for 1158 01:19:56,730 --> 01:19:57,730 the younger. 1159 01:19:58,050 --> 01:20:01,950 But I'm from the raw, the hardcore -ness of it, you know, the streets. 1160 01:20:02,910 --> 01:20:04,590 Oh, my God. 1161 01:20:06,030 --> 01:20:10,810 Ain't no other like us. Ain't no other people going to do this like we did it. 1162 01:20:11,630 --> 01:20:13,270 That's what you call a hard day skating. 1163 01:20:14,510 --> 01:20:15,510 Fuck that. 1164 01:20:19,070 --> 01:20:23,930 Empire Empire Empire 1165 01:20:23,930 --> 01:20:29,170 Empire Empire 1166 01:20:29,170 --> 01:20:32,610 Empire Empire Empire Empire 1167 01:20:45,470 --> 01:20:47,510 Ah, yeah, Empire City. 1168 01:20:47,730 --> 01:20:52,910 Ah, yeah, Empire City. On the move, on the move, to the toe, it's so gritty. 1169 01:20:53,610 --> 01:20:58,190 Empire City. 1170 01:20:58,490 --> 01:21:00,810 Empire City. 1171 01:21:02,050 --> 01:21:03,050 Empire. 1172 01:21:07,110 --> 01:21:08,110 Empire. 1173 01:21:09,790 --> 01:21:10,790 Empire. 1174 01:21:12,130 --> 01:21:13,870 Empire City. 1175 01:21:21,170 --> 01:21:25,250 Empire City on the move, from the moon to the tower, it's so gritty. Fuck 1176 01:21:25,310 --> 01:21:27,170 yeah, the two -way's crackin', no Whitney. 1177 01:21:27,450 --> 01:21:29,890 Yeah, what we want can't stop, it's no ditty. 1178 01:21:30,230 --> 01:21:32,370 Ah, yeah, Empire City. 1179 01:21:32,850 --> 01:21:35,050 Hey, ah, Empire City. 100942

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