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1
00:00:02,000 --> 00:00:04,600
This remains one of
the toughest processes around.
2
00:00:04,600 --> 00:00:08,080
Lord Sugar is on the hunt
for the next big thing.
3
00:00:08,080 --> 00:00:11,080
This is an opportunity of a lifetime.
4
00:00:11,080 --> 00:00:14,200
Battling to become his
business partner,
5
00:00:14,200 --> 00:00:16,800
18 ambitious entrepreneurs.
6
00:00:16,800 --> 00:00:18,200
Let's go! Ah!
7
00:00:18,200 --> 00:00:19,560
I've pulled me shin!
8
00:00:19,560 --> 00:00:20,840
Action! Oh!
9
00:00:20,840 --> 00:00:22,520
It's a deal worth fighting for.
10
00:00:22,520 --> 00:00:24,040
Yes! Come on!
Please let me finish talking.
11
00:00:24,040 --> 00:00:25,960
Please let me finish talking.
Guys, this is absolutely mental.
12
00:00:25,960 --> 00:00:28,360
We're going to get nothing done
if we speak to each other like this.
13
00:00:28,360 --> 00:00:29,880
18 candidates.
14
00:00:30,880 --> 00:00:32,360
We just don't want it looking like
poo.
15
00:00:32,360 --> 00:00:34,120
12 tough tasks.
16
00:00:34,120 --> 00:00:36,840
That's the biggest load of garbage
I've ever seen.
17
00:00:36,840 --> 00:00:39,080
Oh, no. Are you joking?
No, I'm not joking.
18
00:00:39,080 --> 00:00:41,120
One life-changing opportunity.
19
00:00:41,120 --> 00:00:42,360
You're fired.
20
00:00:42,360 --> 00:00:44,680
You're fired.
It's a bloody shambles.
21
00:00:44,680 --> 00:00:45,960
You're fired.
22
00:00:53,400 --> 00:00:55,040
Previously...
23
00:00:55,040 --> 00:00:57,440
They dig up all of your skeletons.
24
00:00:57,440 --> 00:00:59,640
..candidates were cross-examined...
25
00:00:59,640 --> 00:01:01,000
I thought it'd be quite funny.
26
00:01:01,000 --> 00:01:03,200
Does it really feel like fun right
now?
27
00:01:03,200 --> 00:01:05,080
..proposals picked apart.
28
00:01:05,080 --> 00:01:08,320
This business plan is a car crash.
29
00:01:08,320 --> 00:01:11,480
It's so unrealistic... Mm. ..as to
be just nonsensical.
30
00:01:11,480 --> 00:01:13,200
And in the boardroom...
31
00:01:13,200 --> 00:01:16,240
I've got no confidence whatsoever.
32
00:01:16,240 --> 00:01:19,120
..Amber-Rose's bubble
tea business burst...
33
00:01:19,120 --> 00:01:20,440
You're fired.
34
00:01:20,440 --> 00:01:22,360
..Chisola's app crashed...
35
00:01:22,360 --> 00:01:23,800
I don't get it.
36
00:01:23,800 --> 00:01:26,440
So it is with regret that you're
fired.
37
00:01:26,440 --> 00:01:29,360
..and Jordan's journey came to
a close.
38
00:01:29,360 --> 00:01:32,120
You're here too early, mate.
That's the problem.
39
00:01:32,120 --> 00:01:35,800
And so it is regretful
that you're fired.
40
00:01:35,800 --> 00:01:39,200
Now Dean and Anisa go head to
head...
41
00:01:39,200 --> 00:01:40,600
We're in the final!
42
00:01:40,600 --> 00:01:42,039
Yes! Well done, Anisa.
43
00:01:42,039 --> 00:01:46,039
..in the battle to become
Lord Sugar's business partner.
44
00:01:53,120 --> 00:01:55,160
PHONE RINGS
45
00:01:53,120 --> 00:01:55,160
5am.
46
00:01:55,160 --> 00:01:56,720
For the finalists...
47
00:01:56,720 --> 00:01:58,039
Hello? Hello?
48
00:01:58,039 --> 00:01:59,520
..one last task.
49
00:01:59,520 --> 00:02:01,280
WOMAN: Lord Sugar would like to meet
you
50
00:02:01,280 --> 00:02:04,400
at The Honourable Society Of
Lincoln's Inn in Central London.
51
00:02:04,400 --> 00:02:06,880
The cars will be outside
in 20 minutes.
52
00:02:06,880 --> 00:02:08,039
PHONE BEEPS
53
00:02:08,039 --> 00:02:10,280
Honourable Society Of Lincoln's Inn?
54
00:02:10,280 --> 00:02:12,600
We'd better go get ready, then,
man. Yeah. Good luck. Good luck.
55
00:02:16,000 --> 00:02:20,000
This experience has broken me
and then remade me.
56
00:02:20,000 --> 00:02:22,120
It made me realise I've got emotions
in me
57
00:02:22,120 --> 00:02:23,600
that I never knew were there.
58
00:02:23,600 --> 00:02:26,160
I'm obviously not only here
for myself,
59
00:02:26,160 --> 00:02:28,040
I'm here for my wife and kids.
60
00:02:28,040 --> 00:02:32,079
The company I've got, I've worked
so hard to get it where it is.
61
00:02:32,079 --> 00:02:34,680
Everything is riding on
the next two days.
62
00:02:34,680 --> 00:02:35,920
It's crunch time.
63
00:02:37,200 --> 00:02:40,920
I came into this process being
confident that I can win it.
64
00:02:40,920 --> 00:02:43,480
There's been a lot of mistakes,
a lot of lessons,
65
00:02:43,480 --> 00:02:45,079
but I don't regret any of it,
66
00:02:45,079 --> 00:02:47,680
because I've now become a much
stronger businesswoman
67
00:02:47,680 --> 00:02:49,000
because of it.
68
00:02:49,000 --> 00:02:51,560
If I won this investment,
my whole life would change.
69
00:02:51,560 --> 00:02:53,480
It has the potential to make
millions
70
00:02:53,480 --> 00:02:56,200
and that can change my life,
but also everyone around me.
71
00:03:12,360 --> 00:03:13,560
Central London.
72
00:03:14,600 --> 00:03:18,000
The Honourable Society
Of Lincoln's Inn,
73
00:03:18,000 --> 00:03:21,480
training Britain's barristers
since 1422.
74
00:03:35,800 --> 00:03:38,280
Good morning.
BOTH: Good morning, Lord Sugar.
75
00:03:38,280 --> 00:03:41,560
Lincoln's Inn is one of
the four Inns Of Court,
76
00:03:41,560 --> 00:03:47,240
dedicated to the development of some
of the country's finest legal minds.
77
00:03:47,240 --> 00:03:51,320
These are people that argue their
case day in, day out.
78
00:03:51,320 --> 00:03:54,000
And that's exactly what
you need to do
79
00:03:54,000 --> 00:03:58,520
if you want to win my £250,000.
80
00:03:58,520 --> 00:04:02,640
So, for your final task, I want you
to launch your businesses.
81
00:04:02,640 --> 00:04:05,720
You need to create a new brand
for your company
82
00:04:05,720 --> 00:04:08,640
and produce an advertising campaign.
83
00:04:08,640 --> 00:04:11,200
And then you'll pitch your business
to me
84
00:04:11,200 --> 00:04:14,920
and a roomful
of leading industry experts.
85
00:04:14,920 --> 00:04:17,399
Afterwards, we'll meet
in the boardroom,
86
00:04:17,399 --> 00:04:21,920
where one of you will become my
new business partner.
87
00:04:21,920 --> 00:04:23,120
There's a lot to do,
88
00:04:23,120 --> 00:04:27,240
so I've organised a few familiar
faces to help you out.
89
00:04:45,800 --> 00:04:48,200
Well, welcome back,
ladies and gentlemen.
90
00:04:48,200 --> 00:04:50,200
To be fair, I'm going to flip a coin.
91
00:04:50,200 --> 00:04:52,200
Who am I going to ask first?
Ladies first.
92
00:04:52,200 --> 00:04:53,600
Ladies first.
93
00:04:53,600 --> 00:04:55,560
Heads or tails? Heads, please.
94
00:04:55,560 --> 00:04:57,000
Heads it is.
95
00:04:57,000 --> 00:04:59,240
So you're first choice.
Who would you like?
96
00:04:59,240 --> 00:05:00,280
Chisola.
97
00:05:03,800 --> 00:05:04,840
God, you look great.
98
00:05:04,840 --> 00:05:06,400
Dean? Come on, then, Liam.
99
00:05:06,400 --> 00:05:07,560
Aw.
100
00:05:06,400 --> 00:05:07,560
LAUGHTER
101
00:05:07,560 --> 00:05:10,280
First time we get to work with each
other, eh?
102
00:05:10,280 --> 00:05:12,400
Proud of you, bruv.
Well done. Thank you, man.
103
00:05:12,400 --> 00:05:13,600
Um, Amber-Rose.
104
00:05:16,440 --> 00:05:17,480
Jordan.
105
00:05:20,600 --> 00:05:21,640
Frederick.
106
00:05:24,880 --> 00:05:25,920
Mia.
107
00:05:29,520 --> 00:05:30,560
Emma.
108
00:05:34,200 --> 00:05:35,240
Jonny.
109
00:05:37,960 --> 00:05:39,960
Melica.
110
00:05:39,960 --> 00:05:41,000
MELICA WHISPERS: Well done!
111
00:05:42,680 --> 00:05:44,120
Save the best to last. Nadia.
112
00:05:44,120 --> 00:05:45,320
Thanks, Dean.
113
00:05:46,640 --> 00:05:47,840
All right? Well done, Dean.
Thank you.
114
00:05:49,520 --> 00:05:53,600
Right. Anisa. Pizza is a crowded
market
115
00:05:53,600 --> 00:05:56,240
and food companies go bust every day,
116
00:05:56,240 --> 00:06:00,320
so you need to prove to me
that your business can stand out
117
00:06:00,320 --> 00:06:03,320
in the face of tough competition.
118
00:06:03,320 --> 00:06:06,520
Dean, I'm sure air conditioning
makes you a solid living.
119
00:06:06,520 --> 00:06:11,960
What I want to know is if you're
offering me a scalable proposition.
120
00:06:11,960 --> 00:06:15,480
Well, good luck to you both and I'll
see you in a few days' time.
121
00:06:15,480 --> 00:06:17,760
Off you go.
ALL: Thank you, Lord Sugar.
122
00:06:20,560 --> 00:06:25,280
Two days to turn plans on paper
into budding businesses.
123
00:06:25,280 --> 00:06:28,040
Deano!
So pleased to see you all!
124
00:06:28,040 --> 00:06:29,160
Welcome back.
125
00:06:29,160 --> 00:06:31,560
Getting a taste of Anisa's
ambitions...
126
00:06:31,560 --> 00:06:33,320
I'm so excited to try these pizzas.
127
00:06:33,320 --> 00:06:35,720
I've heard they're five stars.
128
00:06:33,320 --> 00:06:35,720
LAUGHTER
129
00:06:35,720 --> 00:06:37,200
..the rest of her team.
130
00:06:37,200 --> 00:06:40,040
So this is chicken tikka masala one.
ALL: Ooh!
131
00:06:40,040 --> 00:06:41,560
Wow.
132
00:06:41,560 --> 00:06:44,720
That's banging. So nice. So lovely.
Mm.
133
00:06:46,400 --> 00:06:49,040
The current operations is in
the kitchen of my dad's restaurant.
134
00:06:50,360 --> 00:06:54,200
Ah. So the way I want to expand
is through dark kitchens.
135
00:06:54,200 --> 00:06:55,680
So what a dark kitchen is,
136
00:06:55,680 --> 00:06:57,720
it's essentially a takeaway without
a front.
137
00:06:57,720 --> 00:07:00,600
Mm. Yeah.
So these are delivery-only models.
138
00:07:00,600 --> 00:07:02,920
Mm! So some of the feedback
from Lord Sugar is,
139
00:07:02,920 --> 00:07:05,240
how am I going to stand out in a
crowded market?
140
00:07:05,240 --> 00:07:07,440
So what I want to be known as
for this brand
141
00:07:07,440 --> 00:07:09,760
is the pioneer of Indian-style
pizzas.
142
00:07:09,760 --> 00:07:12,760
Mm. Mm. So that's the plan going
forward.
143
00:07:12,760 --> 00:07:13,840
Any questions?
144
00:07:15,840 --> 00:07:19,440
Honestly, it's banging.
Like, it tastes so good.
145
00:07:22,760 --> 00:07:24,280
Across the hall...
146
00:07:24,280 --> 00:07:25,920
The main question from Lord Sugar
was,
147
00:07:25,920 --> 00:07:27,840
how are you going to scale up your
business?
148
00:07:27,840 --> 00:07:29,520
..breezing through the details...
149
00:07:29,520 --> 00:07:32,440
I need engineers, more vans,
more tools.
150
00:07:32,440 --> 00:07:34,680
..aircon superfan Dean.
151
00:07:34,680 --> 00:07:37,320
Air conditioning is
a sort of heat pump,
152
00:07:37,320 --> 00:07:41,680
basically getting rid of the air
outside and bringing it in inside.
153
00:07:41,680 --> 00:07:42,840
But there's no transition.
154
00:07:42,840 --> 00:07:44,360
This is air conditioning talk.
155
00:07:44,360 --> 00:07:46,520
Right, it's a sealed system.
It compresses the gas,
156
00:07:46,520 --> 00:07:48,680
pumps the refrigerant round the
system. And that's what it does.
157
00:07:48,680 --> 00:07:50,440
It recirculates the air within the
room.
158
00:07:50,440 --> 00:07:52,360
That's why it's conditioning the
air.
159
00:07:52,360 --> 00:07:54,120
Air conditioning.
You getting all this, Jonny, yeah?
160
00:07:54,120 --> 00:07:55,159
Yeah, I'm getting it.
161
00:07:57,159 --> 00:07:59,400
Air conditioning,
I'm very passionate about it.
162
00:07:59,400 --> 00:08:01,200
It's not the most glamorous thing
in the world,
163
00:08:01,200 --> 00:08:02,720
but I think it's sexy,
164
00:08:02,720 --> 00:08:04,960
so I've just got to make it sexy.
165
00:08:06,600 --> 00:08:08,520
One team will be creating the brand.
166
00:08:08,520 --> 00:08:11,560
I'll be on that team
with Chisola and Emma.
167
00:08:11,560 --> 00:08:13,280
Slicing up her supporters...
168
00:08:13,280 --> 00:08:15,360
And the other team will be making
the TV ad.
169
00:08:15,360 --> 00:08:17,760
I know, Amber-Rose, you have
experience making videos,
170
00:08:17,760 --> 00:08:19,360
I think you'd be
a great sub-team leader.
171
00:08:19,360 --> 00:08:20,400
I would be honoured.
172
00:08:20,400 --> 00:08:21,680
..pizza pro Anisa.
173
00:08:22,920 --> 00:08:24,960
Like, what are your thoughts on
the advert?
174
00:08:24,960 --> 00:08:26,640
I don't want it to be too gimmicky.
175
00:08:26,640 --> 00:08:30,280
So the TV ad really needs
to focus on what we're all about.
176
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Take-away focus.
It's not an eat-in restaurant,
177
00:08:33,240 --> 00:08:34,919
it's going to be on
the delivery apps.
178
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I think in terms of location,
179
00:08:36,760 --> 00:08:38,919
choose a space that looks like
someone's house.
180
00:08:38,919 --> 00:08:41,000
Does that make sense? Yeah.
181
00:08:41,000 --> 00:08:42,480
With the TV ad,
182
00:08:42,480 --> 00:08:44,560
I'm very clear on
what I want our end goal to be.
183
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This is my business.
184
00:08:45,600 --> 00:08:48,640
I'm hoping the team also understand
and get on board as well.
185
00:08:48,640 --> 00:08:51,360
So, is everyone clear on
what the concept is and the idea?
186
00:08:51,360 --> 00:08:53,760
Yeah. Amber-Rose, I fully trust you
as sub-team leader.
187
00:08:53,760 --> 00:08:55,520
No pressure! No pressure,
I was going to say!
188
00:08:57,680 --> 00:09:01,040
Nadia, I'd like you to go with Liam
and Mia and do the TV advert.
189
00:09:01,040 --> 00:09:02,160
Yeah. Sounds fun.
190
00:09:02,160 --> 00:09:03,640
Conditioning his crew...
191
00:09:03,640 --> 00:09:05,680
So, Liam, I'd love for you to be
the sub-team leader.
192
00:09:05,680 --> 00:09:06,720
I'm more than happy.
193
00:09:06,720 --> 00:09:08,680
..Dean.
194
00:09:08,680 --> 00:09:10,840
Guys, with the advert,
I want people to know
195
00:09:10,840 --> 00:09:13,040
that air conditioning is not
a luxury any more.
196
00:09:13,040 --> 00:09:14,560
It's an essential.
197
00:09:14,560 --> 00:09:16,080
It's not that expensive to buy.
198
00:09:16,080 --> 00:09:17,920
It can all be controlled by your
phone.
199
00:09:17,920 --> 00:09:19,240
It tells you the room temperature.
200
00:09:19,240 --> 00:09:21,040
It tells you the pollution in the
air.
201
00:09:21,040 --> 00:09:24,560
People need to understand how quick
it is to cool a room.
202
00:09:24,560 --> 00:09:26,240
Do want to get that point across.
203
00:09:26,240 --> 00:09:28,320
It's a fan only, if you did want it
to be just a fan.
204
00:09:28,320 --> 00:09:29,800
It's also got a dehumidifier on
there.
205
00:09:29,800 --> 00:09:33,440
Hay fever sufferers, cleans the air.
All this stuff is cheap to run.
206
00:09:33,440 --> 00:09:35,680
It can be installed quickly.
No mess.
207
00:09:35,680 --> 00:09:36,880
So if you're doing the advert,
208
00:09:36,880 --> 00:09:38,480
you could be mentioning all these
things.
209
00:09:40,440 --> 00:09:43,960
There's a lot of information that
Dean wants us to cover in the video.
210
00:09:43,960 --> 00:09:48,280
So my concern is making sure we hit
the brief as much as we can
211
00:09:48,280 --> 00:09:49,680
without making it boring.
212
00:09:49,680 --> 00:09:51,480
People think
that it only does cooling.
213
00:09:51,480 --> 00:09:53,640
Not a lot of people know
that it does heating as well.
214
00:09:53,640 --> 00:09:55,880
Um... All right, sweet.
That makes sense.
215
00:09:55,880 --> 00:09:57,880
I just want to plan that... We just
need to get the points across
216
00:09:57,880 --> 00:10:01,320
that I'm basically trying to get
across. Let's do it.
217
00:10:01,320 --> 00:10:03,040
Let's get out of here.
Good luck, guys.
218
00:10:05,600 --> 00:10:06,880
11am.
219
00:10:06,880 --> 00:10:10,400
Today, half of each team will
turn out TV ads...
220
00:10:10,400 --> 00:10:12,080
There's a lot he wants
to get across. Yeah.
221
00:10:12,080 --> 00:10:14,240
We need to be really strategic
in terms of what are going to be
222
00:10:14,240 --> 00:10:16,000
the most useful pieces of
information.
223
00:10:16,000 --> 00:10:17,200
Yeah. Yeah.
224
00:10:17,200 --> 00:10:20,240
..while the finalists build their
brands.
225
00:10:20,240 --> 00:10:22,560
I'm so buzzing that you're in the
final!
226
00:10:22,560 --> 00:10:25,520
Congratulations. So proud.
Honestly, your pizzas taste amazing.
227
00:10:25,520 --> 00:10:27,760
Thank you girls so much.
I love the energy.
228
00:10:27,760 --> 00:10:29,600
This is a no-brainer! Yeah!
229
00:10:29,600 --> 00:10:31,600
Get the investment right now.
230
00:10:34,560 --> 00:10:35,960
Central London.
231
00:10:35,960 --> 00:10:39,560
The main thing is the fact that AC
can heat up homes.
232
00:10:39,560 --> 00:10:41,920
Obviously, a lot of people just
associate it to cooling.
233
00:10:41,920 --> 00:10:44,440
Flipping the focus
of Dean's campaign...
234
00:10:44,440 --> 00:10:46,960
So I think a bedroom would be
a good location. Yeah.
235
00:10:46,960 --> 00:10:48,480
You're already in there.
You're cold.
236
00:10:48,480 --> 00:10:49,640
"Cor, it's freezin' in here."
237
00:10:49,640 --> 00:10:51,960
..Liam airs his ad idea.
238
00:10:53,080 --> 00:10:55,680
You're going to say,
"I turned on my heating ages ago,
239
00:10:55,680 --> 00:10:57,400
"It should warm up in an hour or
so."
240
00:10:57,400 --> 00:10:58,440
And then you could say,
241
00:10:58,440 --> 00:11:00,880
"Really? My air conditioning heats
my home in minutes."
242
00:11:00,880 --> 00:11:04,280
And you say, "Air con? That usually
cools it down, doesn't it?"
243
00:11:04,280 --> 00:11:07,440
And you could say, "Actually air
con heats up and cools down,
244
00:11:07,440 --> 00:11:09,720
"whilst cleaning and conditioning
the air."
245
00:11:09,720 --> 00:11:11,640
And then... Don't you think it's
just a little bit,
246
00:11:11,640 --> 00:11:13,760
like, no disrespect,
like a little bit boring, though?
247
00:11:13,760 --> 00:11:15,360
How can we make that fun?
248
00:11:15,360 --> 00:11:17,440
With air con, we're trying to show
people
249
00:11:17,440 --> 00:11:19,200
it can do heating of the property.
250
00:11:19,200 --> 00:11:21,960
Yeah, but can we do that,
like, in just maybe another way?
251
00:11:21,960 --> 00:11:24,800
Instead of saying, "Oh, it cools, it
warms..." But what way? We need...
252
00:11:24,800 --> 00:11:26,360
"It does this." Just something fun.
253
00:11:26,360 --> 00:11:28,160
And I hear what you're saying,
254
00:11:28,160 --> 00:11:31,320
but I feel like we just crack on
with the message. OK.
255
00:11:33,240 --> 00:11:35,960
Who wants to watch such a boring ad?
256
00:11:35,960 --> 00:11:39,360
Like, you've literally got 10
seconds to get people engaged
257
00:11:39,360 --> 00:11:41,320
and if it's not caught them within
that instance,
258
00:11:41,320 --> 00:11:43,120
they're just going to switch
the channel over
259
00:11:43,120 --> 00:11:44,440
and not be interested in it.
260
00:11:44,440 --> 00:11:45,480
At the end of the day,
261
00:11:45,480 --> 00:11:47,640
we need to be getting the key
information that Dean wants in there
262
00:11:47,640 --> 00:11:50,240
about air conditioning and his firm.
263
00:11:50,240 --> 00:11:51,880
Do you know what I mean? Yeah.
264
00:11:55,560 --> 00:11:56,760
On the other team...
265
00:11:56,760 --> 00:11:59,960
Maybe we should get a bit creative
with this. Yes.
266
00:11:59,960 --> 00:12:02,320
How about two friends at
a football match...
267
00:12:02,320 --> 00:12:04,400
..thinking outside the pizza box...
268
00:12:04,400 --> 00:12:06,520
After the game, they're both
starving.
269
00:12:06,520 --> 00:12:08,680
One wants a pizza,
one wants Indian.
270
00:12:08,680 --> 00:12:10,040
..Frederick.
271
00:12:10,040 --> 00:12:11,840
Yeah, like, we could start it off,
272
00:12:11,840 --> 00:12:14,400
"Have you ever wondered
what would happen..."
273
00:12:14,400 --> 00:12:16,600
"If your two favourite teams..."
SHE GASPS
274
00:12:16,600 --> 00:12:18,120
Fused together! Yes! Yes!
275
00:12:18,120 --> 00:12:20,800
Love that. That's a good opening
line. That's really, really good.
276
00:12:20,800 --> 00:12:23,760
We could say, "Ugh, that match was
so good,
277
00:12:23,760 --> 00:12:25,480
"but do you know what?
I'm really hungry."
278
00:12:25,480 --> 00:12:26,960
And you'd be like, "Should we go
for an Indian?"
279
00:12:26,960 --> 00:12:29,000
And like, "No, should we go for a
pizza?" "Let's get a pizza."
280
00:12:29,000 --> 00:12:32,000
"Do you know there's this place
and it's curries on a pizza,
281
00:12:32,000 --> 00:12:34,040
"so we don't even need
to choose between us."
282
00:12:34,040 --> 00:12:35,760
"In football, there can only be one
winner,
283
00:12:35,760 --> 00:12:37,520
"but with our pizza,
we can have two winners."
284
00:12:37,520 --> 00:12:39,880
HE CHEERS ENTHUSIASTICALLY
285
00:12:40,920 --> 00:12:42,480
That's it. I like it. Yeah?
286
00:12:44,360 --> 00:12:46,040
I feel like it's a very creative
idea.
287
00:12:46,040 --> 00:12:47,680
I feel like it's a very fun idea.
288
00:12:47,680 --> 00:12:49,120
British people love football.
289
00:12:49,120 --> 00:12:52,000
British people love curry.
British people love pizza.
290
00:12:52,000 --> 00:12:54,720
So ultimately, it is a winning
combination.
291
00:12:54,720 --> 00:12:57,040
We've actually come up with
a masterpiece here.
292
00:12:57,040 --> 00:12:59,280
I think Anisa will be really happy
with it.
293
00:12:59,280 --> 00:13:01,480
I agree. I love it. I love it.
294
00:13:03,560 --> 00:13:04,600
Midday.
295
00:13:05,640 --> 00:13:06,760
Hello.
296
00:13:06,760 --> 00:13:08,440
At creative agency isobel...
297
00:13:08,440 --> 00:13:10,240
I want it to be very clear
298
00:13:10,240 --> 00:13:12,520
straight away what the brand's
about.
299
00:13:12,520 --> 00:13:15,360
..chewing over names
for her fusion concept...
300
00:13:15,360 --> 00:13:19,080
You see the name and you know
it's Indian-style pizzas.
301
00:13:19,080 --> 00:13:21,560
..Anisa's pizza posse.
302
00:13:21,560 --> 00:13:23,640
So does anyone have any name ideas?
303
00:13:23,640 --> 00:13:27,280
Um...Spice And Slice?
304
00:13:27,280 --> 00:13:30,320
Mm. They need
to know it's Indian-style pizzas.
305
00:13:30,320 --> 00:13:32,560
I had Slice Of India.
306
00:13:32,560 --> 00:13:34,680
It's too Indian, in a way.
307
00:13:34,680 --> 00:13:38,760
Hm. What about something
around authentic Indian pizza?
308
00:13:38,760 --> 00:13:39,840
Like something around that.
309
00:13:39,840 --> 00:13:42,320
The only issue is, the chicken tikka
masala isn't actually Indian
310
00:13:42,320 --> 00:13:44,520
because it's not authentic. Yeah,
yeah.
311
00:13:44,520 --> 00:13:45,960
I want it to be more, like, catchy.
312
00:13:45,960 --> 00:13:47,640
Fusion Spice?
313
00:13:47,640 --> 00:13:50,960
Mm. We need to have the pizza part,
definitely, rather than... Yeah.
314
00:13:50,960 --> 00:13:53,960
Fusion Spice Pizzeria. Fusion Spice
could be anything. OK, yeah.
315
00:13:53,960 --> 00:13:55,960
Hm. Er...
316
00:13:58,480 --> 00:14:00,720
Chisola and Emma are really
trying hard,
317
00:14:00,720 --> 00:14:04,240
but Anisa, because she's
so passionate about making it right,
318
00:14:04,240 --> 00:14:06,240
she's shutting down the creativity.
319
00:14:06,240 --> 00:14:09,480
She's got to let loose a bit and
come up with some new ideas
320
00:14:09,480 --> 00:14:12,600
that's really going to stand out
in a very competitive market space.
321
00:14:12,600 --> 00:14:15,160
What about Pizza Indiana?
322
00:14:15,160 --> 00:14:18,160
I think "Indiana" is like
the Italian word for India.
323
00:14:18,160 --> 00:14:19,440
People won't understand it.
324
00:14:19,440 --> 00:14:21,440
I need it to be understandable
straight away.
325
00:14:21,440 --> 00:14:22,760
Mm...
326
00:14:25,240 --> 00:14:26,880
I've been thinking about this
for years.
327
00:14:26,880 --> 00:14:28,960
It ain't just, like,
come down to this now.
328
00:14:28,960 --> 00:14:30,400
Domesticool.
329
00:14:30,400 --> 00:14:32,920
For Dean, name ticked off.
330
00:14:32,920 --> 00:14:35,840
This is the target that I actually
want to aim for.
331
00:14:35,840 --> 00:14:37,880
OK. Domestic installations.
332
00:14:37,880 --> 00:14:40,120
Next, lock down his logo.
333
00:14:41,160 --> 00:14:44,880
Can we get this "Domesti"
in the lighter blue? Sure.
334
00:14:44,880 --> 00:14:47,200
Domesticool. I don't...
335
00:14:47,200 --> 00:14:49,560
My biggest concern would be that,
you know,
336
00:14:49,560 --> 00:14:52,120
we're talking about just doing
domestic homes.
337
00:14:52,120 --> 00:14:56,120
Are we blocking ourselves off
from commercial?
338
00:14:56,120 --> 00:14:57,920
90% of my work is domestic.
339
00:14:57,920 --> 00:14:59,800
And if I'm including that within
the name,
340
00:14:59,800 --> 00:15:01,520
I think it fits quite well. Mm.
341
00:15:01,520 --> 00:15:03,000
Should we maybe get a roof on there?
342
00:15:03,000 --> 00:15:04,720
Uh, yeah. So go across the top.
343
00:15:04,720 --> 00:15:07,640
So you're not worried about kind
of shutting yourself off
344
00:15:07,640 --> 00:15:09,720
from a big part of the air
conditioning market?
345
00:15:09,720 --> 00:15:12,880
No. For me, the domestic market is
the one to target
346
00:15:12,880 --> 00:15:15,320
and Domesticool is the way forward.
347
00:15:15,320 --> 00:15:18,200
Mm. Can we get a squiggly line
just between there and there?
348
00:15:19,800 --> 00:15:22,360
Lord Sugar has said to Dean
that he wants scalability.
349
00:15:22,360 --> 00:15:23,880
That's the biggest thing here.
350
00:15:23,880 --> 00:15:26,560
And we've cut out two thirds of
the market
351
00:15:26,560 --> 00:15:28,800
and we're just going for domestics.
352
00:15:28,800 --> 00:15:30,800
So that might be a massive
oversight.
353
00:15:30,800 --> 00:15:33,680
"Instant cooling throughout your
home." Yeah, I'm happy with that.
354
00:15:33,680 --> 00:15:36,520
You know they obviously specialise
in domestic cooling.
355
00:15:36,520 --> 00:15:39,160
To me, it looks really good. Mm.
356
00:15:41,280 --> 00:15:42,520
For Anisa's team...
357
00:15:42,520 --> 00:15:44,240
Shall we just go with Zaal Pizza?
358
00:15:44,240 --> 00:15:46,360
"Zaal" means "spicy" in Bengali.
359
00:15:46,360 --> 00:15:48,280
I think Zaal has a ring to it.
Yeah.
360
00:15:48,280 --> 00:15:49,880
..name finally nailed.
361
00:15:49,880 --> 00:15:50,920
Tight on time.
362
00:15:50,920 --> 00:15:53,840
Icon-wise, I was thinking
of an Indian pattern.
363
00:15:53,840 --> 00:15:57,520
Still to produce - a branded box.
364
00:15:57,520 --> 00:15:59,320
I want the inside of the pizza to
be yellow
365
00:15:59,320 --> 00:16:00,600
and the border to be purple.
366
00:16:00,600 --> 00:16:04,640
Yeah, I... There's five minutes
left. It looks like a flower to me.
367
00:16:04,640 --> 00:16:06,400
I know what Indian patterns look
like.
368
00:16:06,400 --> 00:16:08,680
Which I don't. So as somebody
who doesn't,
369
00:16:08,680 --> 00:16:10,000
I don't know what that is.
370
00:16:10,000 --> 00:16:12,720
What things come to mind
immediately when we say India?
371
00:16:12,720 --> 00:16:14,560
Something that takes you to India is
the Taj Mahal.
372
00:16:14,560 --> 00:16:17,880
Yes. I've seen so many Indian
restaurants use the Taj Mahal.
373
00:16:17,880 --> 00:16:20,000
I still like my flower the most,
but you guys don't like it.
374
00:16:20,000 --> 00:16:21,600
I just don't think I get it.
375
00:16:21,600 --> 00:16:22,800
Just have nothing.
376
00:16:22,800 --> 00:16:25,080
We don't have time. I want the
whole box to be yellow.
377
00:16:25,080 --> 00:16:26,760
On the side, that flower pattern.
378
00:16:26,760 --> 00:16:30,160
I know it's so basic right now,
but we don't have time. One minute.
379
00:16:30,160 --> 00:16:32,320
I think it needs a temple on
the front or something. Yeah.
380
00:16:32,320 --> 00:16:34,640
It looks... I would just chuck
the temple on there,
381
00:16:34,640 --> 00:16:35,680
just to say...
382
00:16:35,680 --> 00:16:37,360
OK, fine, do the Taj Mahal.
383
00:16:37,360 --> 00:16:38,760
Yeah. Yeah. Like that.
Just in the middle. Fine.
384
00:16:38,760 --> 00:16:40,440
Just something. I don't think
there's time
385
00:16:40,440 --> 00:16:41,600
to do anything more now.
386
00:16:45,520 --> 00:16:48,240
Branding and logo was tough.
I'm not going to lie.
387
00:16:48,240 --> 00:16:51,520
I think the logo we've ended
up with is quite bland.
388
00:16:51,520 --> 00:16:55,600
It's quite plain and doesn't really
have anything interesting about it.
389
00:16:55,600 --> 00:16:58,120
I think once it's printed,
it'll look better. Yeah.
390
00:17:02,480 --> 00:17:05,000
4pm, Central London.
391
00:17:05,000 --> 00:17:07,400
Just so everyone's familiar with
the storyboard...
392
00:17:07,400 --> 00:17:10,800
OK. Just focus on the fact
that it warms up the home faster.
393
00:17:10,800 --> 00:17:13,079
Honing in on heating for his ad...
394
00:17:13,079 --> 00:17:14,440
Just do a bit of shivering
395
00:17:14,440 --> 00:17:16,240
and then just have a knock.
396
00:17:16,240 --> 00:17:17,640
And then Mia says, "Come in."
397
00:17:17,640 --> 00:17:19,960
Debut director Liam.
398
00:17:19,960 --> 00:17:21,240
And action.
399
00:17:21,240 --> 00:17:22,560
KNOCKING
400
00:17:21,240 --> 00:17:22,560
Come in.
401
00:17:22,560 --> 00:17:24,400
SHE GASPS
402
00:17:22,560 --> 00:17:24,400
It's Baltic in here, hon,
403
00:17:24,400 --> 00:17:25,599
what's going on?
404
00:17:25,599 --> 00:17:27,760
I turned the central heating on
hours ago.
405
00:17:27,760 --> 00:17:29,520
My water's turned to ice!
406
00:17:29,520 --> 00:17:33,280
Honestly, hon, have you not got
an Air C...AC-conditioning unit?
407
00:17:33,280 --> 00:17:35,120
AC? That's for cold. No, hon!
408
00:17:35,120 --> 00:17:37,920
Like, these days, they go warm,
they go cold
409
00:17:37,920 --> 00:17:40,320
and it's fantastic
for air filteration.
410
00:17:41,280 --> 00:17:42,760
"You can even turn it on
from your phone."
411
00:17:42,760 --> 00:17:44,640
You can even turn it on
from your phone.
412
00:17:44,640 --> 00:17:48,160
This is my house.
It's absolutely boiling right now.
413
00:17:48,160 --> 00:17:49,840
All right, cut there, guys.
414
00:17:51,320 --> 00:17:53,600
Their advert makes no sense at all.
415
00:17:53,600 --> 00:17:56,080
These guys have decided to show
someone who's cold
416
00:17:56,080 --> 00:17:59,480
and buys an air-conditioning unit
to warm them up!
417
00:17:59,480 --> 00:18:02,480
That's a secondary use of
an air-conditioning unit.
418
00:18:02,480 --> 00:18:04,840
The primary use is to cool you down.
419
00:18:04,840 --> 00:18:08,600
And it takes literally a matter
of minutes to warm up the house.
420
00:18:08,600 --> 00:18:09,640
Perfect.
421
00:18:11,160 --> 00:18:12,520
Across town...
422
00:18:12,520 --> 00:18:14,280
Frederick and Melica!
423
00:18:15,400 --> 00:18:17,720
Jump up! Jump up, we're going
to start!
424
00:18:17,720 --> 00:18:19,160
..coaching her cast...
425
00:18:19,160 --> 00:18:20,680
No! Come on, blue team!
426
00:18:20,680 --> 00:18:21,880
More energy!
427
00:18:21,880 --> 00:18:24,800
Energy! We need to sell pizza!
428
00:18:24,800 --> 00:18:25,880
..Amber-Rose.
429
00:18:27,000 --> 00:18:29,960
As soon as I say go,
you start with your lines.
430
00:18:29,960 --> 00:18:31,360
OK? Go.
431
00:18:31,360 --> 00:18:34,040
Aw! Oh, my goodness!
432
00:18:34,040 --> 00:18:35,920
What a match... Stop!
433
00:18:35,920 --> 00:18:39,000
Stop. Yeah. Um... OK.
That was good.
434
00:18:39,000 --> 00:18:41,760
Yeah. I need more energy, quicker.
OK. You get it?
435
00:18:41,760 --> 00:18:42,960
Yeah. Action!
436
00:18:42,960 --> 00:18:45,840
Whoa! That match was incredible.
437
00:18:45,840 --> 00:18:47,000
What a game! Cut.
438
00:18:47,000 --> 00:18:48,520
Do that again. Quicker!
439
00:18:48,520 --> 00:18:51,160
Action! Ah!
That game was incredible.
440
00:18:51,160 --> 00:18:52,200
What a game!
441
00:18:52,200 --> 00:18:54,160
Try not to pause too much
in between your lines.
442
00:18:54,160 --> 00:18:55,840
We're going again, guys. Action!
443
00:18:55,840 --> 00:18:58,360
Whoa! That game was incredible.
444
00:18:58,360 --> 00:19:00,280
What a game! Cut. Do that again.
445
00:19:00,280 --> 00:19:02,440
And if you could speak
a little bit louder for me.
446
00:19:02,440 --> 00:19:04,640
OK. And also, Melica, please
remember to look forward
447
00:19:04,640 --> 00:19:06,480
into the pitch. From the top.
448
00:19:08,120 --> 00:19:11,080
I'm super-excited making
this TV advert today,
449
00:19:11,080 --> 00:19:13,320
because I just feel like I'm
in my zone
450
00:19:13,320 --> 00:19:14,920
directing behind the camera.
451
00:19:14,920 --> 00:19:16,400
I feel like I've got a great eye
for it
452
00:19:16,400 --> 00:19:18,840
and I'm going to come up with
a really great TV advert.
453
00:19:18,840 --> 00:19:20,560
Let's do it one more time.
454
00:19:20,560 --> 00:19:22,720
And Melica, tiny bit more energy.
455
00:19:25,000 --> 00:19:27,280
We're going to just get a bit of
a close-up now.
456
00:19:27,280 --> 00:19:29,200
All right. Ready? Action, Nadia.
457
00:19:29,200 --> 00:19:30,600
For Team Aircon...
458
00:19:30,600 --> 00:19:32,080
Have you not got air conditioning?
459
00:19:32,080 --> 00:19:34,200
It warms up the house way quicker.
460
00:19:34,200 --> 00:19:35,680
..a chance to check in.
461
00:19:35,680 --> 00:19:37,160
Perfect. Close there.
Happy with that?
462
00:19:37,160 --> 00:19:38,200
That's, that's great.
463
00:19:38,200 --> 00:19:40,040
PHONE RINGS
464
00:19:38,200 --> 00:19:40,040
Mm. They're calling.
465
00:19:40,040 --> 00:19:42,960
Oh. Hi, guys. How are you?
466
00:19:42,960 --> 00:19:44,120
Yeah. We're good.
467
00:19:44,120 --> 00:19:46,760
So we've come up with the name
of the company.
468
00:19:46,760 --> 00:19:48,400
It's called Domesticool.
469
00:19:48,400 --> 00:19:50,440
OK. Domesticool.
470
00:19:50,440 --> 00:19:53,200
"Instant cooling throughout
your home" is the tagline.
471
00:19:53,200 --> 00:19:55,920
"Instant cooling
throughout your home."
472
00:19:58,120 --> 00:19:59,920
Yeah, so come on.
How are you getting on?
473
00:20:01,560 --> 00:20:02,600
Um...
474
00:20:03,640 --> 00:20:06,480
We was, we was looking to do more of
a video
475
00:20:06,480 --> 00:20:09,480
basing around the fact
that it warms things up.
476
00:20:11,200 --> 00:20:14,680
Um, people are going to be coming
to us mainly because they're hot.
477
00:20:14,680 --> 00:20:17,680
Yeah. All right. Sweet.
Well, that...sort of...
478
00:20:17,680 --> 00:20:20,800
We've filmed a little bit and we was
going to go down the other route,
479
00:20:20,800 --> 00:20:23,440
but obviously it's ne...
It's not too late to change.
480
00:20:23,440 --> 00:20:25,120
Um...
481
00:20:25,120 --> 00:20:26,560
Yeah. We'll just switch it all up.
482
00:20:26,560 --> 00:20:28,160
Yeah. Switch it all up. We'll...
483
00:20:28,160 --> 00:20:29,840
It's fine. We'll switch it around.
484
00:20:29,840 --> 00:20:32,560
Yeah. People know an air
conditioning company for cooling.
485
00:20:32,560 --> 00:20:35,280
All right. Sweet. Bye, guys.
Take care. Cheers, guys.
486
00:20:36,800 --> 00:20:38,560
So we're just basically starting
from the top.
487
00:20:38,560 --> 00:20:41,240
We're just going to reshoot.
Same, same scene.
488
00:20:41,240 --> 00:20:43,040
Nadia's going to knock. Come in.
"It's boiling in here."
489
00:20:43,040 --> 00:20:44,120
"Cor, it's roasting in here,
490
00:20:44,120 --> 00:20:46,160
"you need to get yourself
an air conditioning unit."
491
00:20:46,160 --> 00:20:47,200
Got it.
492
00:20:49,720 --> 00:20:52,160
5pm. East London.
493
00:20:52,160 --> 00:20:54,480
So using something like this,
like a dhal dough.
494
00:20:54,480 --> 00:20:56,840
Yeah. Yeah. It's a big part of,
like, Indian cuisine.
495
00:20:56,840 --> 00:20:59,760
Preparing a new pizza
for tomorrow's pitch...
496
00:20:59,760 --> 00:21:01,320
They wanted something
more stand-out,
497
00:21:01,320 --> 00:21:04,240
so that's what we'll give them.
Oh, here we go.
498
00:21:04,240 --> 00:21:05,920
..Anisa.
499
00:21:05,920 --> 00:21:08,040
Think I'm going to do
a quick chana masala.
500
00:21:08,040 --> 00:21:10,880
Chana... Oh, OK.
Ooh, what's a chana masala?
501
00:21:10,880 --> 00:21:12,800
It's like a chickpea curry.
Yeah. Mm-hm.
502
00:21:12,800 --> 00:21:13,960
OK, let's go.
503
00:21:13,960 --> 00:21:16,440
The base of any Indian dish
is pretty much onions.
504
00:21:16,440 --> 00:21:17,480
Yeah. Yeah.
505
00:21:17,480 --> 00:21:19,760
And then let me just add some of
the chickpeas.
506
00:21:19,760 --> 00:21:21,960
This is chaat masala.
507
00:21:21,960 --> 00:21:24,000
This pairs really well with
the chickpeas.
508
00:21:24,000 --> 00:21:25,480
Mm. It smells delicious.
509
00:21:25,480 --> 00:21:27,680
So let's put the spicy masala sauce
on
510
00:21:27,680 --> 00:21:30,240
and then just add all the chickpeas
and the onions.
511
00:21:30,240 --> 00:21:31,720
Like this, Anisa? Mm-hm.
512
00:21:31,720 --> 00:21:32,920
Cheese as well? Yeah.
513
00:21:32,920 --> 00:21:34,400
OK, our first pizza's going
in.
514
00:21:34,400 --> 00:21:37,400
Chickpea pizza on a dhal base.
515
00:21:37,400 --> 00:21:39,160
This could be the winning
combination.
516
00:21:40,520 --> 00:21:43,320
Lord Sugar himself said he wants me
to stand out in a crowded market.
517
00:21:43,320 --> 00:21:45,080
And I think the pizza
we're making right now
518
00:21:45,080 --> 00:21:46,520
definitely pushes that boat.
519
00:21:46,520 --> 00:21:48,200
It has dhal.
It has chickpeas.
520
00:21:48,200 --> 00:21:50,480
These are definitely ingredients
you don't see on pizzas
521
00:21:50,480 --> 00:21:52,600
and something
that you can't get anywhere else.
522
00:21:53,720 --> 00:21:56,280
Mm. Definitely not
flavours I've had before,
523
00:21:56,280 --> 00:21:58,320
but it's actually quite a nice mix.
524
00:21:58,320 --> 00:22:00,760
I'm actually really happy. Yeah.
It's so unique.
525
00:22:00,760 --> 00:22:02,720
It's special. It's adventurous.
Yeah. Mm.
526
00:22:02,720 --> 00:22:04,320
Ten out of ten. Ten out of ten.
527
00:22:07,080 --> 00:22:09,120
Animation studio Parachute.
528
00:22:09,120 --> 00:22:11,040
This is all very new to me.
529
00:22:11,040 --> 00:22:13,360
I'm a bit of a dinosaur
when it comes to technology.
530
00:22:13,360 --> 00:22:16,880
Creating a virtual showroom to
give his pitch pizzazz...
531
00:22:16,880 --> 00:22:18,560
So far, when they walk in,
532
00:22:18,560 --> 00:22:21,600
they'll have the display where we've
got all the different units. Yeah.
533
00:22:21,600 --> 00:22:23,160
..Dean's team.
534
00:22:23,160 --> 00:22:24,880
What order things do we need?
535
00:22:24,880 --> 00:22:27,080
I don't know how it works.
What do you think?
536
00:22:27,080 --> 00:22:29,840
I think it could be cool to have
a QR code underneath each one,
537
00:22:29,840 --> 00:22:31,800
so they can scan it for more
information.
538
00:22:31,800 --> 00:22:33,600
Yeah, yeah, let's do that.
That sounds really good, Jordan.
539
00:22:33,600 --> 00:22:35,560
Should you have a tablet here?
540
00:22:35,560 --> 00:22:36,840
Yeah, yeah.
You think we should do that?
541
00:22:36,840 --> 00:22:37,920
One on either side.
542
00:22:37,920 --> 00:22:41,240
And on each of them, it can be
like, get a quote. Exactly that.
543
00:22:41,240 --> 00:22:42,800
That's exactly what I'm trying to
achieve.
544
00:22:42,800 --> 00:22:45,720
What else can we do? What I
thought could be cool is having,
545
00:22:45,720 --> 00:22:48,960
like, someone's living room
or someone's bedroom
546
00:22:48,960 --> 00:22:50,640
if they want to see
what it would look like.
547
00:22:50,640 --> 00:22:52,160
Above a bed. You know what I mean?
548
00:22:52,160 --> 00:22:53,480
Next to a bed. Yeah. Makes sense.
549
00:22:53,480 --> 00:22:54,640
Yeah. That's good.
550
00:22:54,640 --> 00:22:56,960
So I feel like we've taken it to
the next level with this
551
00:22:56,960 --> 00:22:58,120
and we're expanding.
552
00:22:58,120 --> 00:23:00,840
I'm really confident about
heading into the pitch tomorrow
553
00:23:00,840 --> 00:23:04,960
and literally just blow them away
with my nice, cool showroom.
554
00:23:04,960 --> 00:23:08,080
Loving this. See, I'm not used
to this virtual reality world.
555
00:23:08,080 --> 00:23:09,440
Mm. You know?
556
00:23:09,440 --> 00:23:11,640
This is why I got you here, Jordan.
Yes, sir.
557
00:23:15,160 --> 00:23:17,160
KNOCKING
558
00:23:15,160 --> 00:23:17,160
Come in!
559
00:23:17,160 --> 00:23:18,280
7pm.
560
00:23:18,280 --> 00:23:19,360
Cor, it's hot in here.
561
00:23:19,360 --> 00:23:21,640
You need instant cooling
throughout your home.
562
00:23:21,640 --> 00:23:23,720
Let me fix this for you.
563
00:23:21,640 --> 00:23:23,720
CHIME SOUNDS
564
00:23:23,720 --> 00:23:24,880
Ads wrapped...
565
00:23:24,880 --> 00:23:27,080
We've got a lot of footage
that we can work with tomorrow
566
00:23:27,080 --> 00:23:30,120
and hopefully create a great TV
advert for Anisa.
567
00:23:30,120 --> 00:23:31,560
..brands built.
568
00:23:31,560 --> 00:23:33,480
There's my showroom.
I'm happy with it.
569
00:23:33,480 --> 00:23:35,120
Cool. Thank you, mate.
Thank you very much.
570
00:23:36,720 --> 00:23:39,840
For both teams,
back to the house.
571
00:23:45,960 --> 00:23:47,200
7am.
572
00:23:47,200 --> 00:23:50,080
I'm excited to show you
what we done yesterday.
573
00:23:50,080 --> 00:23:51,280
For Dean's team...
574
00:23:51,280 --> 00:23:52,960
I think it's really good.
575
00:23:52,960 --> 00:23:55,400
Let's show you and see
what you guys think. Yeah, see it.
576
00:23:55,400 --> 00:23:58,080
..the big reveal of his branding.
577
00:23:58,080 --> 00:23:59,120
NADIA: Ooh.
578
00:24:01,600 --> 00:24:03,040
The only thing I would say is,
579
00:24:03,040 --> 00:24:04,640
it just looks a little bit
580
00:24:04,640 --> 00:24:09,040
like any other domestic kind of
household brand, I guess,
581
00:24:09,040 --> 00:24:11,520
in terms of, like, a plumbing
company or a building company.
582
00:24:11,520 --> 00:24:12,760
I don't think it does.
583
00:24:12,760 --> 00:24:14,720
I think it does exactly
what it says on the tin.
584
00:24:14,720 --> 00:24:18,120
It's Domesticool. So, you know,
it's sort of linked to air con
585
00:24:18,120 --> 00:24:19,680
and then you've got the home
above it.
586
00:24:19,680 --> 00:24:22,320
It's definitely been played really,
really safe.
587
00:24:22,320 --> 00:24:24,520
It wouldn't grab my attention
to look twice.
588
00:24:24,520 --> 00:24:26,800
It just, it wouldn't catch my eye.
589
00:24:29,600 --> 00:24:30,840
Across the hall...
590
00:24:30,840 --> 00:24:32,400
Oh! What is this?
591
00:24:32,400 --> 00:24:33,680
The Taj Mahal.
592
00:24:33,680 --> 00:24:35,920
I think the Taj Mahal is
a little bit random.
593
00:24:35,920 --> 00:24:37,640
..presenting her pizza...
594
00:24:37,640 --> 00:24:40,200
It was very much
a last-minute decision.
595
00:24:40,200 --> 00:24:43,560
The reason for it is also to give
the Indian feel. Yeah.
596
00:24:43,560 --> 00:24:45,120
..Anisa.
597
00:24:45,120 --> 00:24:48,600
Introducing the chana chaat pizza.
Oh!
598
00:24:48,600 --> 00:24:50,720
Chana chaat.
599
00:24:50,720 --> 00:24:52,360
Tuck in. Mm.
600
00:24:52,360 --> 00:24:55,600
What this is
is a dhal base.
601
00:24:55,600 --> 00:24:57,400
And then we have the chana chaat.
602
00:24:57,400 --> 00:25:00,560
So chana is chickpeas
and the chaat is like a spice.
603
00:25:00,560 --> 00:25:03,400
In terms of the taste, I'm, like,
blown away.
604
00:25:03,400 --> 00:25:06,320
I think you've smashed it. The fact
that there's chickpeas
605
00:25:06,320 --> 00:25:08,600
in between the layer of cheese
and the base,
606
00:25:08,600 --> 00:25:11,080
like, when you bite into it,
is delicious.
607
00:25:11,080 --> 00:25:13,000
Anisa, I mean, I've cleaned this
plate.
608
00:25:13,000 --> 00:25:14,880
I absolutely love this.
609
00:25:16,080 --> 00:25:18,640
I really liked the pizza.
I thought it tasted great.
610
00:25:18,640 --> 00:25:19,720
I'd definitely go and order this.
611
00:25:19,720 --> 00:25:22,280
I want her to start delivering
to my area.
612
00:25:22,280 --> 00:25:24,000
If I was to host a dinner party,
613
00:25:24,000 --> 00:25:25,240
I would definitely put
that on there.
614
00:25:25,240 --> 00:25:27,440
And I do feel like it would
really bring class
615
00:25:27,440 --> 00:25:28,720
to my dinner party as well.
616
00:25:28,720 --> 00:25:29,960
Yeah. It's very classy.
617
00:25:33,000 --> 00:25:34,920
I'm a bit of an old fart
when it comes to this.
618
00:25:34,920 --> 00:25:36,960
Right, so let's have a look around.
619
00:25:36,960 --> 00:25:38,200
Next for Dean...
620
00:25:38,200 --> 00:25:39,400
You can come over to here.
621
00:25:39,400 --> 00:25:41,800
You can see all the different types
of units.
622
00:25:41,800 --> 00:25:44,560
LIAM: I like the QR code thing.
That is class.
623
00:25:44,560 --> 00:25:46,240
..digital showroom demoed...
624
00:25:46,240 --> 00:25:48,520
You can then come back
into these rooms here,
625
00:25:48,520 --> 00:25:49,760
where they actually give you an idea
626
00:25:49,760 --> 00:25:51,720
of what it's going
to look like inside your home.
627
00:25:51,720 --> 00:25:55,280
Oh, that's cool.
..a chance to check in on the ad.
628
00:25:55,280 --> 00:25:56,840
So, guys, with the advert,
629
00:25:56,840 --> 00:25:59,200
I'm interested to hear how you got
on yesterday.
630
00:26:00,960 --> 00:26:03,000
Yeah. So obviously when we left
the brainstorm,
631
00:26:03,000 --> 00:26:05,800
we wanted to do a little bit more of
an educational piece
632
00:26:05,800 --> 00:26:07,480
and the fact that, you know,
air con
633
00:26:07,480 --> 00:26:09,200
does actually heat places up
as well.
634
00:26:09,200 --> 00:26:11,640
I am glad that we switched it back
to the cooling.
635
00:26:11,640 --> 00:26:13,840
Main reason people come to us is
for cooling.
636
00:26:13,840 --> 00:26:15,880
In hindsight, we probably
should have just cracked on
637
00:26:15,880 --> 00:26:18,360
with that straight away,
but obviously we wanted...
638
00:26:18,360 --> 00:26:19,720
There's a lot of information there.
639
00:26:19,720 --> 00:26:21,600
Yeah. So I think just keeping it
quite basic.
640
00:26:21,600 --> 00:26:22,880
Air conditioning does cold air,
641
00:26:22,880 --> 00:26:25,360
and then we can tell them about
the benefits of it.
642
00:26:25,360 --> 00:26:27,160
Yeah.
643
00:26:27,160 --> 00:26:28,200
JORDAN: By the sounds of it,
644
00:26:28,200 --> 00:26:30,360
they spent a lot of time
making one video
645
00:26:30,360 --> 00:26:32,200
and then pivoted to something else.
646
00:26:32,200 --> 00:26:34,360
So honestly, I'm not sure
what to expect,
647
00:26:34,360 --> 00:26:36,680
but I've faith in Liam
that he can edit a good video
648
00:26:36,680 --> 00:26:38,720
and leave something strong
for the pitch later.
649
00:26:38,720 --> 00:26:41,320
Mia, I know how good you
are with pitches,
650
00:26:41,320 --> 00:26:43,280
so I'd love for you to help me out
on this.
651
00:26:43,280 --> 00:26:46,360
Happy to. And Jonny, if you could
switch over to the video editing.
652
00:26:47,480 --> 00:26:48,920
I'd like to do a team swap.
653
00:26:48,920 --> 00:26:52,280
Frederick, you've done presentations
before. You're a public speaker.
654
00:26:52,280 --> 00:26:53,920
Would you mind switching with Emma?
655
00:26:53,920 --> 00:26:56,160
And if Emma, you go to
the video-editing team.
656
00:26:56,160 --> 00:26:57,400
Yes. Let's do it.
657
00:26:57,400 --> 00:26:58,760
Good luck, guys. Good luck.
658
00:27:00,840 --> 00:27:01,880
9am.
659
00:27:03,280 --> 00:27:06,600
Half of each team heads off
to edit ads.
660
00:27:06,600 --> 00:27:09,120
It's the biggest day of her
life, really, this pitch.
661
00:27:09,120 --> 00:27:12,600
Absolutely. And we can help by
making this advert be a good one.
662
00:27:12,600 --> 00:27:14,400
So let's get on with it.
Let's smash it.
663
00:27:14,400 --> 00:27:15,680
Let's do it, girls. Let's do it.
664
00:27:15,680 --> 00:27:16,880
For the finalists...
665
00:27:16,880 --> 00:27:19,640
My family has run a restaurant for
47 years.
666
00:27:19,640 --> 00:27:21,160
I think this is a great way to
start,
667
00:27:21,160 --> 00:27:23,200
by starting off with,
you know, your story.
668
00:27:23,200 --> 00:27:25,960
Pulls on the emotions and the
heartstrings. Yes, sir.
669
00:27:25,960 --> 00:27:28,560
..preparations for the big pitch.
670
00:27:30,240 --> 00:27:31,640
I've never actually pitched before.
671
00:27:31,640 --> 00:27:33,520
I've never done any sort of public
speaking,
672
00:27:33,520 --> 00:27:35,000
apart from my speech at my wedding.
673
00:27:35,000 --> 00:27:37,600
I know what yous can do in a pitch.
I know how good you are.
674
00:27:37,600 --> 00:27:39,880
I need yous to give me that
information
675
00:27:39,880 --> 00:27:41,520
and make sure I'm that good.
676
00:27:41,520 --> 00:27:45,960
You're so personable. Just make sure
it doesn't come across too informal.
677
00:27:45,960 --> 00:27:48,680
I don't think it's
a massive issue on how it's said,
678
00:27:48,680 --> 00:27:49,760
as long as it's confident.
679
00:27:49,760 --> 00:27:52,680
Lord Sugar's investment isn't just
for your benefit,
680
00:27:52,680 --> 00:27:53,920
it's for him as well.
681
00:27:53,920 --> 00:27:55,080
Like, you need to sell yourself,
682
00:27:55,080 --> 00:27:56,880
and you'll do that so effortlessly
and naturally.
683
00:27:56,880 --> 00:27:59,400
You know, you've worked your way
from an apprentice,
684
00:27:59,400 --> 00:28:01,520
starting a business with two kids,
685
00:28:01,520 --> 00:28:04,440
showing that struggle, showing
them your vulnerability there.
686
00:28:04,440 --> 00:28:07,960
"I am the most passionate person
when it comes to air conditioning.
687
00:28:07,960 --> 00:28:10,440
"This is my life." I think that's
a lovely way to finish it off.
688
00:28:10,440 --> 00:28:12,360
And then you open the floor
to questions and that's it.
689
00:28:12,360 --> 00:28:13,400
Right. Cool.
690
00:28:15,240 --> 00:28:17,240
It's starting to feel really real.
Yeah.
691
00:28:17,240 --> 00:28:19,520
I've got one shot at it.
There's a lot riding on it.
692
00:28:19,520 --> 00:28:21,680
So I'm just grateful for the team
that I've got.
693
00:28:21,680 --> 00:28:24,080
They've given me some
really good advice.
694
00:28:24,080 --> 00:28:27,200
I get it, I've just got to deliver
it.
695
00:28:27,200 --> 00:28:29,920
Everything in here is already
in your mind.
696
00:28:32,640 --> 00:28:33,680
At the edit...
697
00:28:33,680 --> 00:28:36,880
Get Domesticool on the phone and
turn your house into a home.
698
00:28:36,880 --> 00:28:39,960
It's all looking quite wooden
and quite cringey to watch.
699
00:28:39,960 --> 00:28:42,760
..while Liam's team add polish
to their promo...
700
00:28:42,760 --> 00:28:44,920
# Do-mes-ti-cool. #
Perfect.
701
00:28:44,920 --> 00:28:47,480
..realising her vision...
702
00:28:47,480 --> 00:28:50,240
So we'll use this as our first
starting clip. Can we crop it
703
00:28:50,240 --> 00:28:53,400
so that they're in the centre of the
frame a little bit, please?
704
00:28:53,400 --> 00:28:54,920
..Amber-Rose.
705
00:28:56,240 --> 00:28:57,920
Yes, that's the one we'll probably
use.
706
00:28:57,920 --> 00:29:00,400
I think you could drop the beginning
part of this drone shot
707
00:29:00,400 --> 00:29:02,520
and it could just go,
"Aw, what a game!"
708
00:29:02,520 --> 00:29:05,320
Um...I'm going to disagree, I can't
lie,
709
00:29:05,320 --> 00:29:07,400
because it needs to set the scene of
where they are.
710
00:29:07,400 --> 00:29:08,760
Now we'll go to the next scene,
711
00:29:08,760 --> 00:29:11,640
so I just want to see the footage
that we have, please.
712
00:29:11,640 --> 00:29:15,960
Amber-Rose, if we can, can we slow
down the tempo as I pick it up?
713
00:29:15,960 --> 00:29:17,840
Probably be better not to,
if I'm honest.
714
00:29:17,840 --> 00:29:19,880
Yeah, I do think it could be slower
pull there.
715
00:29:19,880 --> 00:29:22,400
Yeah. I don't think we need
a longer pull, guys. Just trust me.
716
00:29:24,880 --> 00:29:27,880
Going into this editing session,
I knew I'd be taking lead.
717
00:29:27,880 --> 00:29:30,600
Anisa basically gave me
free rein to do it.
718
00:29:30,600 --> 00:29:33,360
The girls are chiming in as much
as they can,
719
00:29:33,360 --> 00:29:35,480
but I do think that when it comes
to something like this,
720
00:29:35,480 --> 00:29:37,520
you just have to have
a little bit of tunnel vision.
721
00:29:37,520 --> 00:29:39,320
All right. I'm happy with that.
722
00:29:39,320 --> 00:29:42,440
Who wants to do the voiceover?
I'm happy to do it. Yeah?
723
00:29:44,480 --> 00:29:45,520
2pm.
724
00:29:47,480 --> 00:29:48,880
1 Marylebone.
725
00:29:50,600 --> 00:29:52,400
In just two hours...
726
00:29:52,400 --> 00:29:53,800
Wow. Wow.
727
00:29:53,800 --> 00:29:57,560
..finalists will pitch their
businesses to Lord Sugar...
728
00:29:57,560 --> 00:29:59,240
It's getting real now, guys.
729
00:29:59,240 --> 00:30:00,760
This is what it's all come down to.
730
00:30:00,760 --> 00:30:03,280
..and leading industry experts.
731
00:30:03,280 --> 00:30:05,280
Pizza Hut, Papa John's!
732
00:30:05,280 --> 00:30:07,600
The big players are here. They are.
733
00:30:07,600 --> 00:30:09,480
When I first started the business,
734
00:30:09,480 --> 00:30:10,800
no-one really believed in it.
735
00:30:10,800 --> 00:30:13,760
And now I'm pitching it
to industry experts.
736
00:30:13,760 --> 00:30:16,000
Lord Sugar. It feels insane.
737
00:30:16,000 --> 00:30:19,440
I just can't stop thinking about
the wife and kids, you know?
738
00:30:19,440 --> 00:30:20,720
How proud they're going to be of me.
739
00:30:20,720 --> 00:30:22,560
You know, it means so much to me.
740
00:30:22,560 --> 00:30:24,440
And I know it means even more to
them.
741
00:30:26,320 --> 00:30:27,520
Upstairs...
742
00:30:27,520 --> 00:30:28,560
Hello! Hello!
743
00:30:30,280 --> 00:30:32,440
..getting a taste of her pizza ad...
744
00:30:32,440 --> 00:30:33,840
Can I see it?
Yes! Yeah, yeah.
745
00:30:33,840 --> 00:30:35,640
I'm really excited
for you to see it.
746
00:30:35,640 --> 00:30:37,200
..Anisa.
747
00:30:37,200 --> 00:30:39,360
VOICEOVER: Have you ever wondered
what could happen
748
00:30:39,360 --> 00:30:42,520
if your two favourite
teams fused together?
749
00:30:42,520 --> 00:30:45,240
What a game. Wow. Incredible.
750
00:30:45,240 --> 00:30:47,280
But I'm not going to lie,
I'm starving right now.
751
00:30:47,280 --> 00:30:48,480
Shall we order a takeaway?
752
00:30:48,480 --> 00:30:52,160
I mean, I'm Team Italian,
so I'm happy to order a pizza.
753
00:30:52,160 --> 00:30:55,240
And I'm more Team Indian,
so I would rather get a curry.
754
00:30:55,240 --> 00:30:57,240
If only we could fuse
the two together.
755
00:30:57,240 --> 00:30:59,600
Well, we can!
Have you heard of Zaal Pizza?
756
00:30:59,600 --> 00:31:03,120
No! It's Indian-inspired
pizza delivered straight to you.
757
00:31:04,160 --> 00:31:05,600
Aw! What do you guys think?
758
00:31:04,160 --> 00:31:05,600
LAUGHTER
759
00:31:09,680 --> 00:31:10,920
I'm speechless.
760
00:31:12,480 --> 00:31:14,280
In a good or a bad way?
761
00:31:14,280 --> 00:31:17,120
Um, the football stadium
does feel random.
762
00:31:17,120 --> 00:31:20,240
Mm. Yeah, no,
I can completely appreciate
763
00:31:20,240 --> 00:31:22,360
the randomness of
the football ground,
764
00:31:22,360 --> 00:31:24,120
but I think, yeah, ultimately,
765
00:31:24,120 --> 00:31:26,200
we tried to tie it in as much
as possible.
766
00:31:29,120 --> 00:31:30,480
Across the hall...
767
00:31:30,480 --> 00:31:31,880
We've done our best in the video.
768
00:31:31,880 --> 00:31:34,440
Shall we take a look? Let's have
a look, man. I'm... Right.
769
00:31:34,440 --> 00:31:37,000
..the premiere of Liam's promo.
770
00:31:38,080 --> 00:31:39,120
What's that fan going to do?
771
00:31:39,120 --> 00:31:40,800
Have you not got
an air-conditioning unit?
772
00:31:40,800 --> 00:31:42,800
I've opened the windows.
I've got a cup of ice.
773
00:31:42,800 --> 00:31:44,200
I don't know what else I can do.
774
00:31:44,200 --> 00:31:46,160
Well, I've got an awesome
recommendation for you.
775
00:31:46,160 --> 00:31:48,520
They're called Domesticool.
Why don't you give them a call?
776
00:31:48,520 --> 00:31:50,080
Definitely.
777
00:31:50,080 --> 00:31:52,720
Hi, is that Domesticool?
I need a quote.
778
00:31:52,720 --> 00:31:54,200
KNOCK AT DOOR
779
00:31:52,720 --> 00:31:54,200
Come in!
780
00:31:54,200 --> 00:31:55,960
Cor, it's roasting in here.
781
00:31:55,960 --> 00:31:58,200
There he is. You need
cooling throughout your home.
782
00:31:58,200 --> 00:31:59,680
Let me fix that for you.
783
00:31:59,680 --> 00:32:01,320
Whether you're hot or cold,
784
00:32:01,320 --> 00:32:04,560
get Domesticool on the phone
and turn your house into a home.
785
00:32:04,560 --> 00:32:06,200
# Do-mes-ti-cool. #
786
00:32:06,200 --> 00:32:08,720
I like it, man.
I think it's good.
787
00:32:08,720 --> 00:32:11,320
# Domesticool.#
You've covered all the points.
788
00:32:11,320 --> 00:32:13,040
Yeah. I'm really happy with that.
789
00:32:13,040 --> 00:32:14,360
Now it's just down to me.
790
00:32:14,360 --> 00:32:16,000
I've got to bring this home
791
00:32:16,000 --> 00:32:17,640
and hopefully get my words out.
792
00:32:17,640 --> 00:32:19,160
You just go and smash this.
793
00:32:22,040 --> 00:32:23,920
4pm.
794
00:32:23,920 --> 00:32:27,800
Doors open to some of the biggest
names in British business,
795
00:32:27,800 --> 00:32:31,040
including aircon experts
796
00:32:31,040 --> 00:32:32,920
and pizza professionals.
797
00:32:37,440 --> 00:32:40,280
The name of my pizza is Zaal Pizza.
798
00:32:42,000 --> 00:32:45,840
Let me tell you about my background
in the air conditioning industry.
799
00:32:49,760 --> 00:32:51,040
First to pitch...
800
00:32:51,040 --> 00:32:52,680
Calm and confident.
801
00:32:52,680 --> 00:32:54,200
..Anisa.
802
00:32:52,680 --> 00:32:54,200
APPLAUSE
803
00:32:54,200 --> 00:32:56,240
I feel like in life, anyone can have
a dream,
804
00:32:56,240 --> 00:32:59,080
but what you really need to do
is work hard towards it.
805
00:32:59,080 --> 00:33:01,640
I feel right now, I'm so close.
806
00:33:01,640 --> 00:33:04,520
And it would mean the world
to me to secure that investment.
807
00:33:07,800 --> 00:33:11,360
Good evening, ladies and
gentlemen and pizza experts.
808
00:33:11,360 --> 00:33:13,920
Thank you all so much
for coming tonight.
809
00:33:13,920 --> 00:33:16,880
My brand is Zaal Pizza.
810
00:33:16,880 --> 00:33:21,280
My family have been running an
Indian restaurant in South London
811
00:33:21,280 --> 00:33:24,440
for the past 47 years.
812
00:33:24,440 --> 00:33:26,520
I guess you could say curry is
in my blood.
813
00:33:26,520 --> 00:33:27,640
LAUGHTER
814
00:33:27,640 --> 00:33:30,560
But how about I let you try it?
So let's bring out the pizzas.
815
00:33:32,000 --> 00:33:34,040
So, my current menu features items,
816
00:33:34,040 --> 00:33:38,360
for example, the chicken tikka
masala pizza, butter chicken pizza,
817
00:33:38,360 --> 00:33:39,880
chilli paneer pizza.
818
00:33:39,880 --> 00:33:42,920
You think of any of the top curries,
I put it on a pizza.
819
00:33:42,920 --> 00:33:46,360
Mm! Nice? Oh, blimey, yeah.
820
00:33:46,360 --> 00:33:48,640
And yesterday I actually developed
a new pizza.
821
00:33:48,640 --> 00:33:52,280
It has a dhal-based dough
and the chickpeas on top.
822
00:33:52,280 --> 00:33:57,080
It's very similar to chana chaat,
which is a big Indian street food.
823
00:33:57,080 --> 00:33:58,480
This is very good.
824
00:34:00,280 --> 00:34:03,040
I like to think Zaal Pizza fixes an
issue.
825
00:34:03,040 --> 00:34:04,640
When you're having a takeaway
826
00:34:04,640 --> 00:34:07,080
and you want a curry
or you want a pizza,
827
00:34:07,080 --> 00:34:08,320
why not have both?
828
00:34:08,320 --> 00:34:10,719
Have a Zaal Pizza.
829
00:34:08,320 --> 00:34:10,719
LAUGHTER
830
00:34:10,719 --> 00:34:12,560
Have you ever wondered
what could happen
831
00:34:12,560 --> 00:34:15,320
if your two favourite
teams fused together?
832
00:34:15,320 --> 00:34:18,679
I mean, I'm Team Italian,
so I'm happy to order a pizza.
833
00:34:18,679 --> 00:34:21,840
I'm more Team Indian,
so I would rather get a curry.
834
00:34:21,840 --> 00:34:23,880
If only we could fuse
the two together.
835
00:34:23,880 --> 00:34:26,199
Well, we can!
Have you heard of Zaal Pizza?
836
00:34:26,199 --> 00:34:29,480
No! It's Indian-inspired pizza,
delivered straight to you.
837
00:34:30,440 --> 00:34:33,120
So, right now, my business is
a dark kitchen.
838
00:34:33,120 --> 00:34:37,120
What's great about dark kitchens
is the scalability aspect.
839
00:34:37,120 --> 00:34:39,520
Mm-hm. There are low overhead costs,
840
00:34:39,520 --> 00:34:41,760
therefore more profit
margins available.
841
00:34:41,760 --> 00:34:43,920
And in terms of numbers,
842
00:34:43,920 --> 00:34:45,920
with the quarter-million-pound
investment,
843
00:34:45,920 --> 00:34:49,040
I want to have ten new dark kitchens
in the next five years.
844
00:34:49,040 --> 00:34:52,280
And I want to be the pioneer of
Indian-style pizzas.
845
00:34:52,280 --> 00:34:55,239
I now open the floor to
any questions. Thank you.
846
00:34:55,239 --> 00:34:58,840
I'm Ahmed Awadallah, chief
operating officer for Pizza Hut.
847
00:34:58,840 --> 00:35:02,480
Have you thought about how do you
accelerate and scale your concept?
848
00:35:02,480 --> 00:35:04,520
Because my brand is still new,
849
00:35:04,520 --> 00:35:05,760
I think in this first stage,
850
00:35:05,760 --> 00:35:07,960
it's very important that I have
the control,
851
00:35:07,960 --> 00:35:11,480
because that way when people try
Zaal Pizza for the first time,
852
00:35:11,480 --> 00:35:15,440
I can guarantee them a good quality
and I can control that level of it.
853
00:35:15,440 --> 00:35:17,400
I do want to franchise
in the future,
854
00:35:17,400 --> 00:35:19,960
but I think what's most important
for the brand now
855
00:35:19,960 --> 00:35:21,840
is to develop a good reputation
856
00:35:21,840 --> 00:35:24,760
and stand as a pioneer of
Indian-style pizzas.
857
00:35:25,760 --> 00:35:29,040
Hi, Anisa, I'm Chef Romy,
broadcaster.
858
00:35:29,040 --> 00:35:32,080
I know this is a very crowded
market.
859
00:35:32,080 --> 00:35:35,320
How are you going to make sure
you're creating more recipes
860
00:35:35,320 --> 00:35:37,480
that people come back to you?
861
00:35:37,480 --> 00:35:41,160
The reason why is Zaal Pizza can do
well is because I'll be behind it.
862
00:35:41,160 --> 00:35:44,600
And I'm constantly thinking of new
ideas and I know the consumer.
863
00:35:44,600 --> 00:35:45,840
They want different things.
864
00:35:45,840 --> 00:35:48,280
So we can have monthly specials,
seasonal specials.
865
00:35:48,280 --> 00:35:50,480
We want to keep
the consumers keep coming back
866
00:35:50,480 --> 00:35:53,080
and keeping having something
different.
867
00:35:53,080 --> 00:35:55,600
Thank you so much.
Thank you for all your questions
868
00:35:55,600 --> 00:35:58,840
and hopefully, you'll see
Zaal Pizza very soon. Thank you.
869
00:35:58,840 --> 00:36:02,160
CHEERING AND APPLAUSE
870
00:36:03,800 --> 00:36:06,560
ALL SCREAM
871
00:36:08,160 --> 00:36:11,040
Oh, my God! Well done!
872
00:36:12,920 --> 00:36:14,280
For Lord Sugar...
873
00:36:14,280 --> 00:36:17,080
The model going forward is dark
kitchens.
874
00:36:17,080 --> 00:36:18,520
..expert feedback.
875
00:36:18,520 --> 00:36:22,120
My worry is how you get people
to come to it.
876
00:36:22,120 --> 00:36:25,240
Is it the Deliveroos
or the Uber Eats or what?
877
00:36:25,240 --> 00:36:27,840
Dark kitchens are a very hard place
to build a brand.
878
00:36:27,840 --> 00:36:30,360
Like, she's trying to create
something that's really unique,
879
00:36:30,360 --> 00:36:33,760
which is a massive, massive plus
in a crowded market,
880
00:36:33,760 --> 00:36:35,280
but she's got to sell that brand.
881
00:36:35,280 --> 00:36:36,840
She's got to sell that idea to
people
882
00:36:36,840 --> 00:36:39,720
and that is hard to do through
a third-party app.
883
00:36:39,720 --> 00:36:42,280
I think it's a great concept, but
I'm not sure it's all that unique.
884
00:36:42,280 --> 00:36:43,720
I think it's been done before
885
00:36:43,720 --> 00:36:45,920
and big brands have actually taken
that mainstream already.
886
00:36:45,920 --> 00:36:47,400
You think it's been done before?
887
00:36:47,400 --> 00:36:50,680
I think it has. Papa John's has
just released their tandoori range.
888
00:36:50,680 --> 00:36:54,640
So... You sure? You sure
you haven't pinched it from Anisa?
889
00:36:54,640 --> 00:36:55,880
And how's it going?
890
00:36:55,880 --> 00:36:58,320
It's one of our highest-performing
pizzas. There you go.
891
00:36:58,320 --> 00:37:00,880
So there's clearly a demand for it.
892
00:37:01,920 --> 00:37:04,400
MUSIC: Daddy Cool
by Boney M
893
00:37:04,400 --> 00:37:08,200
Next to take the stage...Dean.
894
00:37:11,400 --> 00:37:12,600
# Daddy
895
00:37:12,600 --> 00:37:13,920
APPLAUSE
896
00:37:12,600 --> 00:37:13,920
# Daddy Cool
897
00:37:15,040 --> 00:37:16,560
# Daddy
898
00:37:16,560 --> 00:37:18,280
# Daddy Cool
899
00:37:18,280 --> 00:37:20,080
Ah!
# Daddy
900
00:37:20,080 --> 00:37:21,480
# Daddy Cool... #
901
00:37:23,040 --> 00:37:26,840
Thank you all for coming
and welcome to my presentation.
902
00:37:28,000 --> 00:37:29,880
I hope you all liked the song
that I chose.
903
00:37:29,880 --> 00:37:31,280
LAUGHTER
904
00:37:31,280 --> 00:37:33,320
I personally can relate to it,
905
00:37:33,320 --> 00:37:34,840
because I am Daddy Cool.
906
00:37:34,840 --> 00:37:36,360
LAUGHTER
907
00:37:36,360 --> 00:37:39,160
I'm a proud dad of two beautiful
children
908
00:37:39,160 --> 00:37:42,040
and they are the reason
that I am here today.
909
00:37:43,000 --> 00:37:45,120
I started off 15 years ago.
910
00:37:45,120 --> 00:37:49,800
I was an apprentice getting sent to
the shops for a glass hammer
911
00:37:49,800 --> 00:37:52,040
and a left-handed screwdriver.
912
00:37:49,800 --> 00:37:52,040
LAUGHTER
913
00:37:52,040 --> 00:37:54,240
I learned as much as I could,
914
00:37:54,240 --> 00:37:56,680
because I always knew, one day,
915
00:37:56,680 --> 00:37:59,360
I am going to have my own
air conditioning company.
916
00:37:59,360 --> 00:38:00,800
We went with the name Domesticool
917
00:38:00,800 --> 00:38:03,600
because we want to make it as clear
as possible
918
00:38:03,600 --> 00:38:06,120
exactly what audience we are
appealing to.
919
00:38:06,120 --> 00:38:08,440
We want homeowners to know
920
00:38:08,440 --> 00:38:11,880
how easy and quick they can have an
air conditioning unit
921
00:38:11,880 --> 00:38:13,200
installed inside their home,
922
00:38:13,200 --> 00:38:16,600
because I understand that when
customers want air conditioning,
923
00:38:16,600 --> 00:38:18,440
they want it there and then.
924
00:38:18,440 --> 00:38:20,000
Hi, is that Domesticool?
925
00:38:20,000 --> 00:38:21,440
I need a quote.
926
00:38:21,440 --> 00:38:22,960
KNOCK ON DOOR
927
00:38:21,440 --> 00:38:22,960
Come in!
928
00:38:22,960 --> 00:38:25,320
Cor, it's roasting in here.
929
00:38:22,960 --> 00:38:25,320
LAUGHTER
930
00:38:25,320 --> 00:38:28,720
You need cooling throughout your
home. Let me fix that for you.
931
00:38:28,720 --> 00:38:29,960
Whether you're hot or cold,
932
00:38:29,960 --> 00:38:31,520
get Domesticool on the phone
933
00:38:31,520 --> 00:38:33,280
and turn your house into a home.
934
00:38:33,280 --> 00:38:34,640
# Do-mes-ti-cool. #
935
00:38:35,760 --> 00:38:38,440
At the moment, I'm currently working
from home
936
00:38:38,440 --> 00:38:40,360
and...
937
00:38:40,360 --> 00:38:42,680
..it's not really suitable,
if I'm being honest.
938
00:38:42,680 --> 00:38:44,880
My wife hates it when I get a bulk
order
939
00:38:44,880 --> 00:38:46,880
of air conditioning units delivered
940
00:38:46,880 --> 00:38:49,560
and she's got to drag them through
the corridor.
941
00:38:51,160 --> 00:38:55,680
So we've created a virtual showroom.
942
00:38:55,680 --> 00:38:59,160
If we was to go through that,
you'd be meeted by me.
943
00:38:59,160 --> 00:39:01,240
LAUGHTER
944
00:38:59,160 --> 00:39:01,240
"Meeted." "Meeted."
945
00:39:01,240 --> 00:39:04,200
Here I am,
waiting to answer any questions
946
00:39:04,200 --> 00:39:05,960
that you have about
air conditioning.
947
00:39:08,160 --> 00:39:09,920
And if we turn around,
948
00:39:09,920 --> 00:39:13,520
this is our range of wall-mounted
units.
949
00:39:13,520 --> 00:39:16,200
With the QR code,
you can shine your phone on it
950
00:39:16,200 --> 00:39:20,200
and it literally puts the unit on
the wall right there in the room,
951
00:39:20,200 --> 00:39:23,280
so you can see what it looks like
at home.
952
00:39:23,280 --> 00:39:24,400
So, guys,
953
00:39:24,400 --> 00:39:28,080
Domesticool - it's the future.
954
00:39:28,080 --> 00:39:29,160
Thank you for listening.
955
00:39:29,160 --> 00:39:31,120
APPLAUSE
956
00:39:32,920 --> 00:39:33,960
Where's he going?
957
00:39:33,960 --> 00:39:36,160
Oi, oi, where are you going?
958
00:39:36,160 --> 00:39:38,200
He's got to do a Q & A.
959
00:39:38,200 --> 00:39:40,560
Hi, guys.
960
00:39:40,560 --> 00:39:42,400
LAUGHTER
961
00:39:42,400 --> 00:39:43,760
I'm back again.
962
00:39:45,320 --> 00:39:47,880
Um, I do believe I forgot the Q&A.
963
00:39:47,880 --> 00:39:49,920
LAUGHTER
964
00:39:51,120 --> 00:39:54,320
Mark Dyer from Daikin.
Hello, Mark. Great presentation.
965
00:39:54,320 --> 00:39:56,800
Thank you. You talk
about expanding your business.
966
00:39:56,800 --> 00:40:00,040
Yep. There's a general
skills shortage in the industry.
967
00:40:00,040 --> 00:40:01,600
How will you recruit?
968
00:40:01,600 --> 00:40:03,320
So, at the moment, Mark,
969
00:40:03,320 --> 00:40:06,200
we run an apprentice-based
sort of thing.
970
00:40:06,200 --> 00:40:07,800
I get the engineers in young.
971
00:40:07,800 --> 00:40:10,440
We train them, we teach them,
we show them the ropes.
972
00:40:10,440 --> 00:40:12,520
I pride myself on my work
973
00:40:12,520 --> 00:40:15,600
and I feel like I am the best at
what I do.
974
00:40:15,600 --> 00:40:16,840
And if I can teach them
975
00:40:16,840 --> 00:40:19,440
how to install air conditioning
to my standards,
976
00:40:19,440 --> 00:40:20,480
that will go a long way.
977
00:40:21,880 --> 00:40:23,720
Dean, um,
978
00:40:23,720 --> 00:40:27,240
what I want is just my
bedroom air conditioning.
979
00:40:27,240 --> 00:40:28,560
How much?
980
00:40:28,560 --> 00:40:31,320
For you, Lord Sugar, it'd be free.
LAUGHTER
981
00:40:31,320 --> 00:40:33,600
APPLAUSE
982
00:40:37,360 --> 00:40:40,280
Well, then you won't be hired by me
if you're giving things away.
983
00:40:40,280 --> 00:40:43,600
You're giving things away
for nothing.
984
00:40:43,600 --> 00:40:45,480
So, guys, that's my presentation.
985
00:40:45,480 --> 00:40:47,080
Invest in air conditioning.
986
00:40:47,080 --> 00:40:49,600
APPLAUSE
987
00:40:52,080 --> 00:40:54,880
CHEERING
988
00:40:52,080 --> 00:40:54,880
Well done, man!
989
00:40:56,520 --> 00:40:58,680
You smashed it. Thank you, man.
990
00:40:58,680 --> 00:41:02,880
Well done! How was it?
You smashed it. It was perfect.
991
00:41:04,880 --> 00:41:09,120
I think the issue is the scalability
of this business.
992
00:41:09,120 --> 00:41:12,440
He thinks that he can double his
business straight away
993
00:41:12,440 --> 00:41:14,760
because he's overloaded at
the moment.
994
00:41:14,760 --> 00:41:16,960
When you go into a home
in a domestic market,
995
00:41:16,960 --> 00:41:18,280
you're going to install one unit,
996
00:41:18,280 --> 00:41:19,480
maybe two or three,
997
00:41:19,480 --> 00:41:21,720
but it's not the repeat business
that you would generate
998
00:41:21,720 --> 00:41:23,360
in the commercial sector. Yeah.
999
00:41:23,360 --> 00:41:27,360
I mean, I think that the market has
a bit of potential
1000
00:41:27,360 --> 00:41:31,320
in the sense that we do
occasionally have heatwaves.
1001
00:41:31,320 --> 00:41:33,720
Occasionally. Occasionally.
Occasionally.
1002
00:41:33,720 --> 00:41:36,080
And when we do, people are,
you know,
1003
00:41:36,080 --> 00:41:38,880
are finding it tough to sleep
or whatever.
1004
00:41:38,880 --> 00:41:40,120
He's got a good product.
1005
00:41:40,120 --> 00:41:41,840
You know, right now, someone's hot.
1006
00:41:41,840 --> 00:41:44,000
Exactly as you said, they can't
sleep. They want to whack it on.
1007
00:41:44,000 --> 00:41:46,360
They want it tomorrow. Yeah.
So I think there's something there.
1008
00:41:48,480 --> 00:41:50,280
Pitches over...
1009
00:41:50,280 --> 00:41:53,040
I'm so happy I was
able to represent my business,
1010
00:41:53,040 --> 00:41:54,280
show my passion
1011
00:41:54,280 --> 00:41:56,080
and I couldn't have asked
for anything more.
1012
00:41:56,080 --> 00:41:58,400
I left it all out there on
that stage.
1013
00:41:58,400 --> 00:42:00,360
So hopefully, I've done enough
to impress Lord Sugar.
1014
00:42:01,480 --> 00:42:04,720
..tonight, there's nothing more
the candidates can do.
1015
00:42:06,080 --> 00:42:07,960
Tomorrow...
1016
00:42:07,960 --> 00:42:09,760
..the final showdown.
1017
00:42:19,800 --> 00:42:21,440
You can go through
to the boardroom now.
1018
00:42:39,760 --> 00:42:41,480
Well...
1019
00:42:41,480 --> 00:42:45,840
..um, a spectacular evening last
night.
1020
00:42:45,840 --> 00:42:48,320
Very well presented, I would say.
1021
00:42:48,320 --> 00:42:50,240
No, no criticisms there,
1022
00:42:50,240 --> 00:42:56,400
apart from, er, Dean walking up
and down the stage.
1023
00:42:56,400 --> 00:42:58,600
I was getting giddy.
1024
00:42:56,400 --> 00:42:58,600
LAUGHTER
1025
00:42:58,600 --> 00:43:02,000
I thought I was watching...
I thought I was at Wimbledon.
1026
00:43:02,000 --> 00:43:04,960
What was all that about?
I was nervous.
1027
00:43:04,960 --> 00:43:07,040
Um, I've never done anything like
that.
1028
00:43:07,040 --> 00:43:09,920
And I thought I'd just...
Always a first time. Yeah. Anyway...
1029
00:43:09,920 --> 00:43:13,240
And can I say, Anisa, you looked
fantastic. I loved your outfit.
1030
00:43:13,240 --> 00:43:15,840
Beautiful. I wanted to represent
my Bangladeshi culture.
1031
00:43:15,840 --> 00:43:18,160
So I was happy I got
the opportunity to wear a lehenga.
1032
00:43:18,160 --> 00:43:21,920
Yes. Now, we'll start with Dean.
1033
00:43:21,920 --> 00:43:24,360
Happy with your mob
that came to assist you?
1034
00:43:24,360 --> 00:43:28,240
Yeah. I'm really proud of everyone.
Good. Everyone put in 100%.
1035
00:43:28,240 --> 00:43:34,120
Good. So Mia and Nadia and Liam went
off to make the TV advert.
1036
00:43:34,120 --> 00:43:36,040
Is that right? Yeah. Yeah.
1037
00:43:36,040 --> 00:43:38,360
To me, it started to sound and look
1038
00:43:38,360 --> 00:43:41,680
like a dodgy adult film, actually,
initially.
1039
00:43:41,680 --> 00:43:44,040
Now, Liam, I watched the TV advert...
1040
00:43:45,760 --> 00:43:46,920
LAUGHTER
1041
00:43:46,920 --> 00:43:48,720
Here we go, here we go.
1042
00:43:48,720 --> 00:43:51,480
I suggest you do not try
to do any acting.
1043
00:43:51,480 --> 00:43:54,680
Don't take up acting.
No, don't take up acting.
1044
00:43:54,680 --> 00:43:58,920
OK. Um, so go on, tell me about
the, uh, television advert.
1045
00:43:58,920 --> 00:44:01,080
Yeah. What happened was,
in the brainstorm,
1046
00:44:01,080 --> 00:44:04,000
obviously Dean was saying
that people didn't really know
1047
00:44:04,000 --> 00:44:06,480
that it does actually heat
places up as well.
1048
00:44:06,480 --> 00:44:09,000
But obviously, once we heard
the name and the tagline,
1049
00:44:09,000 --> 00:44:10,640
we thought that it would be better,
obviously,
1050
00:44:10,640 --> 00:44:12,920
just to put it to the cooling.
Yeah, obviously.
1051
00:44:12,920 --> 00:44:15,000
Thank God you did. Absolutely.
1052
00:44:15,000 --> 00:44:17,320
Um, now, Dean,
1053
00:44:17,320 --> 00:44:20,760
the name Domesticool and then
the tagline,
1054
00:44:20,760 --> 00:44:22,000
just remind me what it was.
1055
00:44:22,000 --> 00:44:24,960
So the tagline was, "Instant
cooling throughout your home."
1056
00:44:24,960 --> 00:44:27,120
"We're not silly
about making you chilly."
1057
00:44:27,120 --> 00:44:29,240
LAUGHTER
1058
00:44:27,120 --> 00:44:29,240
That's a good one.
1059
00:44:29,240 --> 00:44:32,480
Um, OK, Anisa. Yes, Lord Sugar?
1060
00:44:32,480 --> 00:44:35,000
A simple question because
you're in the pizza business -
1061
00:44:35,000 --> 00:44:36,400
did your team deliver?
1062
00:44:36,400 --> 00:44:38,040
Yes.
1063
00:44:36,400 --> 00:44:38,040
LAUGHTER
1064
00:44:38,040 --> 00:44:40,240
Yeah?
I think they all did a good job
1065
00:44:40,240 --> 00:44:41,960
and I was really happy with them.
1066
00:44:41,960 --> 00:44:43,880
The name Zaal Pizza. Mm-hmm.
1067
00:44:43,880 --> 00:44:47,520
Tell me. So I wanted to put
a bit of my culture in the name
1068
00:44:47,520 --> 00:44:50,000
and I wanted to create a brand
that people would remember.
1069
00:44:50,000 --> 00:44:51,960
And it describes what the pizzas are
about.
1070
00:44:51,960 --> 00:44:57,360
Now, you decided to make
a new vegetarian pizza.
1071
00:44:57,360 --> 00:44:59,320
Is that right? Yeah.
You tasted that one.
1072
00:44:59,320 --> 00:45:02,600
I did, yeah. I got the chicken one,
which was fantastic.
1073
00:45:02,600 --> 00:45:05,960
Yeah. Me too. It was gorgeous. Yeah.
I took two slices, actually.
1074
00:45:05,960 --> 00:45:07,560
LAUGHTER
1075
00:45:07,560 --> 00:45:09,120
And half of mine.
1076
00:45:10,360 --> 00:45:12,200
Yeah, so that's my number one
pizza at the moment.
1077
00:45:12,200 --> 00:45:15,040
I'm very proud of it. And I knew
it would be a big hit, that one.
1078
00:45:15,040 --> 00:45:19,640
So Amber-Rose,
Melica and Frederick,
1079
00:45:19,640 --> 00:45:22,520
you were sent off
to do the TV advert, right?
1080
00:45:22,520 --> 00:45:25,240
Yeah. I suggested we went
to the football ground,
1081
00:45:25,240 --> 00:45:27,640
given the fact
that two things are fusing together
1082
00:45:27,640 --> 00:45:29,280
and just imagining what would happen
1083
00:45:29,280 --> 00:45:31,480
if your two favourite teams fused
together.
1084
00:45:31,480 --> 00:45:34,440
I mean, there was an advantage that,
um, you know,
1085
00:45:34,440 --> 00:45:35,480
Liam wasn't in it.
1086
00:45:35,480 --> 00:45:37,720
LAUGHTER
1087
00:45:39,280 --> 00:45:44,520
Um, yeah. So, um, the colleagues of
the two finalists.
1088
00:45:44,520 --> 00:45:47,280
What do you feel about Dean,
for example?
1089
00:45:47,280 --> 00:45:49,440
I think Dean is a fantastic bloke.
1090
00:45:49,440 --> 00:45:51,120
What you see is
what you get with Dean.
1091
00:45:51,120 --> 00:45:52,920
Um, he wears his heart on his
sleeve.
1092
00:45:52,920 --> 00:45:55,960
He give it 100% the whole way
throughout the process.
1093
00:45:55,960 --> 00:45:58,000
It's not smoke
and mirrors with Dean.
1094
00:45:58,000 --> 00:46:00,280
He's just, he's a top bloke.
1095
00:46:00,280 --> 00:46:02,240
I've loved every task working
with you, mate.
1096
00:46:02,240 --> 00:46:04,400
Aw, thank you, man.
All these words mean so much to me.
1097
00:46:04,400 --> 00:46:07,000
I'm going to ask you people
the same about Anisa.
1098
00:46:07,000 --> 00:46:09,080
I think Anisa has been
the standout candidate,
1099
00:46:09,080 --> 00:46:10,120
in my opinion.
1100
00:46:10,120 --> 00:46:12,720
You said you're looking for someone
with an entrepreneurial spirit.
1101
00:46:12,720 --> 00:46:15,640
I think Anisa has demonstrated
that week in and week out.
1102
00:46:15,640 --> 00:46:17,800
Well, she put herself forward
every bloody time.
1103
00:46:17,800 --> 00:46:19,200
LAUGHTER
1104
00:46:19,200 --> 00:46:22,520
Exactly. I have been with Anisa from
the beginning.
1105
00:46:22,520 --> 00:46:24,800
From day one. We've worked together
a lot
1106
00:46:24,800 --> 00:46:27,800
and honestly, she has just stood out
every single week.
1107
00:46:27,800 --> 00:46:30,120
She's been incredible. Right.
1108
00:46:30,120 --> 00:46:33,560
I want to thank you very much indeed,
old candidates.
1109
00:46:33,560 --> 00:46:36,880
Er, not old candidates,
but ex-candidates,
1110
00:46:36,880 --> 00:46:40,440
for coming along and helping in this
process.
1111
00:46:40,440 --> 00:46:41,840
So if you don't mind,
1112
00:46:41,840 --> 00:46:44,720
I'll ask you to leave now.
1113
00:46:44,720 --> 00:46:45,960
So thank you very much.
1114
00:46:45,960 --> 00:46:47,760
Thank you. Thanks. It's been an
absolute pleasure.
1115
00:46:47,760 --> 00:46:49,640
Thank you. Thanks. Good luck, Anisa.
1116
00:46:49,640 --> 00:46:52,080
Good luck, Dean. Thank you.
1117
00:47:01,760 --> 00:47:05,680
So I've got spicy pizza
versus air-con.
1118
00:47:05,680 --> 00:47:08,840
Chilli versus the chiller. Yeah?
1119
00:47:09,960 --> 00:47:13,960
No disrespect to you
or indeed to you,
1120
00:47:13,960 --> 00:47:20,160
but profits of £20,000 or £30,000
a year is of no interest to me.
1121
00:47:20,160 --> 00:47:23,560
I'm looking for big business. Right?
I understand.
1122
00:47:23,560 --> 00:47:25,680
So, Anisa,
1123
00:47:25,680 --> 00:47:28,400
if...you are the winner,
1124
00:47:28,400 --> 00:47:30,720
tell me how you're going
to go forward.
1125
00:47:30,720 --> 00:47:33,480
So what I'm very proud
about is my product.
1126
00:47:33,480 --> 00:47:36,560
I believe my pizzas taste great
and I'm very confident with that.
1127
00:47:36,560 --> 00:47:38,960
I agree my numbers are not that big,
1128
00:47:38,960 --> 00:47:41,920
but with those numbers,
I basically did it by myself
1129
00:47:41,920 --> 00:47:44,400
in terms of idea, conception, pizza.
Yeah.
1130
00:47:44,400 --> 00:47:46,400
With your investment, with your
advice,
1131
00:47:46,400 --> 00:47:48,360
I know I can make it into
a big thing.
1132
00:47:48,360 --> 00:47:52,200
So how important are people
like Deliveroo and Uber Eats
1133
00:47:52,200 --> 00:47:53,560
and all that to you?
1134
00:47:53,560 --> 00:47:55,240
They're crucial to the business.
1135
00:47:55,240 --> 00:47:58,240
As a dark kitchen, you do rely on
the delivery services.
1136
00:47:58,240 --> 00:48:01,920
What I've done in the last few years
is hone my operations.
1137
00:48:01,920 --> 00:48:05,640
So my average review number
on Uber Eats is 4.7.
1138
00:48:05,640 --> 00:48:08,480
On Just Eat, it's 4.8,
on Deliveroo...
1139
00:48:08,480 --> 00:48:09,560
That's really high.
1140
00:48:09,560 --> 00:48:12,040
Yeah.
So I've been consistently good.
1141
00:48:12,040 --> 00:48:13,240
OK.
1142
00:48:13,240 --> 00:48:18,280
Um, Dean. Yes. Uh, you've already
started making money.
1143
00:48:18,280 --> 00:48:19,640
Yep. Yep.
1144
00:48:19,640 --> 00:48:24,920
And your idea is that by doubling
up the amount of vans you've got,
1145
00:48:24,920 --> 00:48:27,560
um, we're going to double our money.
Is that right?
1146
00:48:27,560 --> 00:48:30,160
Yeah. Pretty much.
So that's the next step for me.
1147
00:48:30,160 --> 00:48:32,920
If I buy a couple of vans
and got more engineers,
1148
00:48:32,920 --> 00:48:35,280
I can deal with the workload
that I've got at the moment.
1149
00:48:35,280 --> 00:48:36,640
I've been a supervisor
1150
00:48:36,640 --> 00:48:40,080
for one of the biggest air
conditioning companies in the UK
1151
00:48:40,080 --> 00:48:41,800
and I've seen the operation.
1152
00:48:41,800 --> 00:48:44,600
I know how it works.
I had 24 blokes underneath me.
1153
00:48:44,600 --> 00:48:45,760
If I can get to that stage,
1154
00:48:45,760 --> 00:48:49,200
I can run it a lot more smoother
and better than what they've done.
1155
00:48:49,200 --> 00:48:51,280
And I know it's possible. Yeah.
1156
00:48:51,280 --> 00:48:55,520
So you're going to continue with
the residential...
1157
00:48:55,520 --> 00:48:57,240
That's right. ..market. Yeah.
1158
00:48:57,240 --> 00:49:00,200
Not try to address offices
and things like that?
1159
00:49:00,200 --> 00:49:02,840
Yeah, so at the moment, 90%
of my work is domestic.
1160
00:49:02,840 --> 00:49:04,480
I just prefer the domestic market,
1161
00:49:04,480 --> 00:49:05,960
because that's where I think
the gap is.
1162
00:49:05,960 --> 00:49:07,360
Mm.
1163
00:49:07,360 --> 00:49:10,680
Right. Well, I've got a dilemma,
really,
1164
00:49:10,680 --> 00:49:12,720
because you're both very credible.
1165
00:49:12,720 --> 00:49:14,960
Both very, very credible.
1166
00:49:14,960 --> 00:49:18,480
I'm going to ask you to step
outside
1167
00:49:18,480 --> 00:49:23,080
and I'm going to have a final chat
with Baroness Brady and Tim.
1168
00:49:23,080 --> 00:49:24,120
Thank you. Thank you, Lord Sugar.
1169
00:49:30,640 --> 00:49:35,200
Well, a very, very difficult
situation I find myself in,
1170
00:49:35,200 --> 00:49:38,720
because they're two great candidates.
Right?
1171
00:49:38,720 --> 00:49:40,240
So, what do you think?
1172
00:49:40,240 --> 00:49:43,360
I like Dean. I think the issue for
him is,
1173
00:49:43,360 --> 00:49:45,880
he doesn't know how to scale up.
1174
00:49:45,880 --> 00:49:47,360
Mm. This is where he needs you.
1175
00:49:47,360 --> 00:49:49,120
He's lacking that bit of confidence
1176
00:49:49,120 --> 00:49:52,440
that the decisions he's making
are the right decisions. Mm.
1177
00:49:52,440 --> 00:49:55,280
And I think you'll give him
that push that he needs.
1178
00:49:55,280 --> 00:49:58,720
Yeah. I mean, his business has got
great potential.
1179
00:49:59,680 --> 00:50:03,160
So, Anisa. Listen, Anisa is
a wonderful candidate.
1180
00:50:03,160 --> 00:50:05,920
She is bright, really articulate
1181
00:50:05,920 --> 00:50:08,600
and really clear about
what she wants to create.
1182
00:50:08,600 --> 00:50:12,080
The challenge is always going to be,
is it big enough for you?
1183
00:50:12,080 --> 00:50:14,680
I think the difference between
the two candidates is this -
1184
00:50:14,680 --> 00:50:15,920
Dean's got a business.
1185
00:50:15,920 --> 00:50:19,640
You're investing in that business
and helping him scale it up.
1186
00:50:19,640 --> 00:50:22,560
Anisa. Yes, she has a business.
It's tiny.
1187
00:50:22,560 --> 00:50:25,240
But you're really investing in her.
Yeah.
1188
00:50:26,560 --> 00:50:28,680
PHONE RINGS
1189
00:50:28,680 --> 00:50:31,600
Could you send the two finalists
in, please?
1190
00:50:41,560 --> 00:50:45,000
Well, um, I've got a very tough
decision to make
1191
00:50:45,000 --> 00:50:48,840
as to which one of you is going
to be my business partner.
1192
00:50:48,840 --> 00:50:54,200
Um, so, Anisa, whilst you say
that your recipe is unique to you,
1193
00:50:54,200 --> 00:50:58,240
could be quite easy to copy,
I think, though.
1194
00:50:58,240 --> 00:50:59,640
What makes it special is,
1195
00:50:59,640 --> 00:51:02,080
we're honed in to just Indian-style
pizzas.
1196
00:51:02,080 --> 00:51:04,680
Yeah. For example, if I went
to Pizza Hut or Domino's,
1197
00:51:04,680 --> 00:51:07,640
I wouldn't necessarily trust them
in making authentic toppings.
1198
00:51:07,640 --> 00:51:10,960
With the money, I would be able
to develop my current kitchen
1199
00:51:10,960 --> 00:51:12,360
to become a central hub
1200
00:51:12,360 --> 00:51:14,680
and then develop other
dark kitchens around it.
1201
00:51:14,680 --> 00:51:17,320
It's a very cost-effective way
of scaling
1202
00:51:17,320 --> 00:51:19,400
and getting my pizzas out there
to more people.
1203
00:51:19,400 --> 00:51:22,240
So what is in the dark kitchen, then?
1204
00:51:22,240 --> 00:51:24,840
So with a dark kitchen,
you only need one person there,
1205
00:51:24,840 --> 00:51:27,320
because the ingredients are all
cooked beforehand
1206
00:51:27,320 --> 00:51:28,440
by professional chefs.
1207
00:51:28,440 --> 00:51:30,000
You only need someone
to assemble it.
1208
00:51:30,000 --> 00:51:32,280
It's a lot cheaper than making
a brick-and-mortar store,
1209
00:51:32,280 --> 00:51:33,960
because if you think of
the space you need,
1210
00:51:33,960 --> 00:51:35,680
it's smaller than this desk.
1211
00:51:35,680 --> 00:51:40,360
So my investment could fund a couple
of new dark kitchens, is that right?
1212
00:51:40,360 --> 00:51:41,880
Yes. Correct. What do you do next?
1213
00:51:41,880 --> 00:51:45,680
How do you fund the fourth one
or the fifth one or the sixth one?
1214
00:51:45,680 --> 00:51:47,400
Because the profit margins are
so high,
1215
00:51:47,400 --> 00:51:50,040
my goal is to have ten within five
years.
1216
00:51:50,040 --> 00:51:51,800
And I think that's very reachable.
1217
00:51:51,800 --> 00:51:54,360
There are bigger brands who
are doing it even quicker than that.
1218
00:51:54,360 --> 00:51:56,480
What's the profit potential
1219
00:51:56,480 --> 00:52:00,320
in five years' time with ten
all-singing and all-dancing?
1220
00:52:00,320 --> 00:52:03,720
So we had around half a million
pounds' profit with the ten.
1221
00:52:03,720 --> 00:52:06,480
Sounds good, but it's got to be done.
1222
00:52:06,480 --> 00:52:08,680
It's got to be achieved.
1223
00:52:08,680 --> 00:52:11,360
Now, Dean, according to your figures,
1224
00:52:11,360 --> 00:52:13,760
your next set of accounts is going
to show half a million. Yeah.
1225
00:52:13,760 --> 00:52:15,200
Before we came into this process,
1226
00:52:15,200 --> 00:52:17,760
I had it done and it showed
11 months was 461.
1227
00:52:17,760 --> 00:52:20,600
Right. And your guesstimate
of profit on that?
1228
00:52:20,600 --> 00:52:23,360
Is about 160. Right. OK.
1229
00:52:23,360 --> 00:52:25,400
What are you going to do from
the get-go?
1230
00:52:25,400 --> 00:52:27,280
Day one. I've given you the money.
1231
00:52:27,280 --> 00:52:30,320
You're going to get a smaller
warehouse of some kind?
1232
00:52:30,320 --> 00:52:32,840
So I'd get a base, even if it's
just an office, a small office.
1233
00:52:32,840 --> 00:52:35,280
So that's going to cost a bit of
money. Yeah?
1234
00:52:35,280 --> 00:52:37,960
Yeah. And then next, two more vans?
1235
00:52:37,960 --> 00:52:41,480
Two more vans and two more
engineers.
1236
00:52:41,480 --> 00:52:42,720
Two more apprentices.
1237
00:52:42,720 --> 00:52:44,440
Are you ever going to be in
a position
1238
00:52:44,440 --> 00:52:48,120
where you are not
personally driving a van around?
1239
00:52:48,120 --> 00:52:49,840
Yeah. So this is
what the investment's for.
1240
00:52:49,840 --> 00:52:51,200
It's going to give me
the opportunity
1241
00:52:51,200 --> 00:52:52,440
to come back off the tools
1242
00:52:52,440 --> 00:52:55,320
and literally go to the jobs, quote
them
1243
00:52:55,320 --> 00:52:57,360
and just run the operation
a lot more smoother.
1244
00:52:57,360 --> 00:53:01,400
Right. You're a bright lad.
You've listened to Anisa.
1245
00:53:01,400 --> 00:53:03,240
In your opinion... Yeah.
1246
00:53:03,240 --> 00:53:06,840
..why is your business a better
proposition to me than hers?
1247
00:53:06,840 --> 00:53:09,800
Because mine's future-proof.
We're getting hotter summers.
1248
00:53:09,800 --> 00:53:12,480
People are trying
to save money on their bills.
1249
00:53:12,480 --> 00:53:15,640
It's the way the industry is going.
It's getting busier and busier.
1250
00:53:15,640 --> 00:53:18,360
My business has grown organically
from the start.
1251
00:53:18,360 --> 00:53:20,720
And you've seen
what I can do with two people.
1252
00:53:20,720 --> 00:53:22,800
Can you imagine what I can do
if I had 24 people?
1253
00:53:22,800 --> 00:53:26,520
So, Anisa, there's quite a bit of
a mountain to climb for you
1254
00:53:26,520 --> 00:53:29,120
in the sense that he says,
1255
00:53:29,120 --> 00:53:31,680
"Give me two new vans and I'll get
a couple of new blokes
1256
00:53:31,680 --> 00:53:34,080
"and then I'll double my turnover."
Right?
1257
00:53:34,080 --> 00:53:35,880
That's what he says. Yeah. Yeah.
1258
00:53:35,880 --> 00:53:39,320
You say that, "I'm going to open
a dark kitchen.
1259
00:53:39,320 --> 00:53:40,840
"It's not going to be as quick."
1260
00:53:40,840 --> 00:53:43,600
But, Lord Sugar, with your advice,
with your guidance,
1261
00:53:43,600 --> 00:53:45,600
this has the opportunity to be big.
1262
00:53:45,600 --> 00:53:47,560
With my business,
it is unique, special,
1263
00:53:47,560 --> 00:53:49,160
and it stands out in the market.
1264
00:53:49,160 --> 00:53:51,920
What's really making you special
in the AC market?
1265
00:53:51,920 --> 00:53:53,520
Because I am the best.
1266
00:53:53,520 --> 00:53:55,640
We get a lot of work from
Checkatrade, TrustATrader,
1267
00:53:55,640 --> 00:54:01,320
all them sites, and we've got
a 9.96 rating out of 250 reviews.
1268
00:54:01,320 --> 00:54:03,720
It comes up the top rated
in my area.
1269
00:54:03,720 --> 00:54:06,720
And I'm the top-rated pizza
in my area.
1270
00:54:06,720 --> 00:54:09,080
I know, but this is
what I'm trying to say.
1271
00:54:09,080 --> 00:54:12,000
I am the best at what I do. So am I.
And I've proven it.
1272
00:54:12,000 --> 00:54:14,160
Like, it's there. I've also proved
it. It's in black and white.
1273
00:54:14,160 --> 00:54:15,400
I've got awards for it.
1274
00:54:15,400 --> 00:54:17,000
I've also got awards for it.
1275
00:54:17,000 --> 00:54:18,880
LAUGHTER
1276
00:54:18,880 --> 00:54:21,320
We're both award-winners. This is
the cream. This is the cream.
1277
00:54:21,320 --> 00:54:27,200
Anisa, give me your kind of
final pitch to me
1278
00:54:27,200 --> 00:54:31,640
of why I should choose
you as my business partner.
1279
00:54:31,640 --> 00:54:33,080
Lord Sugar, throughout this process,
1280
00:54:33,080 --> 00:54:34,880
I've proven myself as a strong
leader.
1281
00:54:34,880 --> 00:54:36,920
I've consistently put my neck on
the line.
1282
00:54:36,920 --> 00:54:38,640
I am an all-rounder candidate.
1283
00:54:38,640 --> 00:54:40,960
I'm very confident in my abilities
in business,
1284
00:54:40,960 --> 00:54:42,960
and I'm very confident
in my product.
1285
00:54:42,960 --> 00:54:44,880
I do genuinely believe
Indian-style pizzas
1286
00:54:44,880 --> 00:54:46,480
is the future of the food business.
1287
00:54:46,480 --> 00:54:47,520
Through dark kitchens,
1288
00:54:47,520 --> 00:54:50,080
the costs are low and the profit
margins are high.
1289
00:54:50,080 --> 00:54:51,680
The scalability is there
1290
00:54:51,680 --> 00:54:55,200
and I genuinely believe that this
is going to be the next big thing.
1291
00:54:55,200 --> 00:54:58,560
Mm. Same question to you, Dean.
1292
00:54:58,560 --> 00:55:01,280
Why should you be
my business partner?
1293
00:55:01,280 --> 00:55:03,520
I know my industry like
the back of my hand.
1294
00:55:03,520 --> 00:55:05,240
I've got a good reputation.
1295
00:55:05,240 --> 00:55:07,800
I've got customers waiting
for us to install it
1296
00:55:07,800 --> 00:55:10,520
literally on a time they can get,
um...
1297
00:55:12,480 --> 00:55:14,280
Yeah. See, this is another thing
I'm not good at,
1298
00:55:14,280 --> 00:55:15,920
is things like this. Um...
1299
00:55:18,320 --> 00:55:20,560
Take your time.
Take your time.
1300
00:55:20,560 --> 00:55:23,280
Yeah. Sorry. All right.
1301
00:55:24,720 --> 00:55:28,320
Um, so, yeah, I'm a very loyal
and honest person.
1302
00:55:28,320 --> 00:55:30,000
What you see with me is
what you get
1303
00:55:30,000 --> 00:55:32,920
and I'll just give it my
all at everything.
1304
00:55:32,920 --> 00:55:33,960
With the investment,
1305
00:55:33,960 --> 00:55:37,040
I'll be able to take the next steps
1306
00:55:37,040 --> 00:55:39,280
when needed to get to
where I want to be.
1307
00:55:39,280 --> 00:55:40,400
Right. Well, look...
1308
00:55:41,520 --> 00:55:43,840
..this is the way I see it. Um...
1309
00:55:43,840 --> 00:55:45,560
Dean...
1310
00:55:45,560 --> 00:55:49,040
Yeah. Through the process,
you've...you've been quite good.
1311
00:55:49,040 --> 00:55:51,240
There's been a few rocky moments
1312
00:55:51,240 --> 00:55:54,840
where you remained in it
by the skin of your teeth.
1313
00:55:54,840 --> 00:55:56,160
But...
1314
00:55:56,160 --> 00:55:58,000
..do I have the confidence
1315
00:55:58,000 --> 00:56:02,480
in the residential market
buying more and more air conditioning
1316
00:56:02,480 --> 00:56:07,000
and laying out £1,500 to £2,000
and all that stuff?
1317
00:56:07,000 --> 00:56:09,040
That's the big,
that is the big issue.
1318
00:56:09,040 --> 00:56:11,360
You know, it's a lot of money,
1319
00:56:11,360 --> 00:56:13,360
as opposed to food,
1320
00:56:13,360 --> 00:56:16,360
where everybody's got to eat.
1321
00:56:16,360 --> 00:56:23,160
And a £10, £12, £11 pizza
is affordable by most people.
1322
00:56:23,160 --> 00:56:26,360
So that's where I am at the moment.
1323
00:56:26,360 --> 00:56:27,400
Um...
1324
00:56:28,560 --> 00:56:34,440
Anisa, you've always put
yourself forward to be the leader.
1325
00:56:34,440 --> 00:56:37,440
Sometimes you've led successfully,
other times you haven't.
1326
00:56:37,440 --> 00:56:42,600
Um...I'm only interested
in big turnover.
1327
00:56:42,600 --> 00:56:43,880
Big profits.
1328
00:56:43,880 --> 00:56:47,680
I'm not interested in peanuts.
1329
00:56:47,680 --> 00:56:48,720
So...
1330
00:56:56,960 --> 00:56:59,520
..giving it deep consideration...
1331
00:57:00,560 --> 00:57:02,040
..I'm going to say that...
1332
00:57:09,880 --> 00:57:11,000
..Dean,
1333
00:57:11,000 --> 00:57:12,720
you're going to be my business
partner.
1334
00:57:13,880 --> 00:57:15,360
Thank you, Lord Sugar.
1335
00:57:15,360 --> 00:57:17,600
Honestly, you don't understand
what this means to me.
1336
00:57:17,600 --> 00:57:19,080
And... Yeah.
1337
00:57:19,080 --> 00:57:20,200
Thank you, man.
1338
00:57:20,200 --> 00:57:21,360
Congratulations.
1339
00:57:21,360 --> 00:57:24,360
Congratulations, Dean.
Well done, Dean.
1340
00:57:29,760 --> 00:57:30,920
Ah.
1341
00:57:30,920 --> 00:57:33,240
This is good. Carry on...
1342
00:57:30,920 --> 00:57:33,240
LAUGHTER
1343
00:57:34,440 --> 00:57:36,520
This is what we signed up for,
you know.
1344
00:57:36,520 --> 00:57:38,080
This is what we've worked
so hard for.
1345
00:57:38,080 --> 00:57:39,120
Yeah.
1346
00:57:40,240 --> 00:57:41,680
Thank you very much.
1347
00:57:41,680 --> 00:57:43,160
Well done.
1348
00:57:43,160 --> 00:57:44,840
Off you go.
I'll see you soon.
1349
00:57:58,840 --> 00:58:01,040
I can't believe I've just won
The Apprentice.
1350
00:58:01,040 --> 00:58:03,680
This is going to mean the world
to me and my family.
1351
00:58:03,680 --> 00:58:05,720
My kids are going to be over
the moon.
1352
00:58:05,720 --> 00:58:08,600
I'm sure they're going to be
the most popular kids in school.
1353
00:58:08,600 --> 00:58:12,640
Um, yeah. I can't wait to tell them.
Can't wait to get home to them.
1354
00:58:13,680 --> 00:58:17,120
18 candidates. One investment.
1355
00:58:18,120 --> 00:58:22,280
For now, Lord Sugar's search
is over.
170868
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