Original subtitles

This remains one of the toughest processes around.

Lord Sugar is on the hunt for the next big thing.

This is an opportunity of a lifetime.

Battling to become his business partner,

18 ambitious entrepreneurs.

Let's go! Ah!

I've pulled me shin!

Action! Oh!

It's a deal worth fighting for.

Yes! Come on! Please let me finish talking.

Please let me finish talking. Guys, this is absolutely mental.

We're going to get nothing done if we speak to each other like this.

18 candidates.

We just don't want it looking like poo.

12 tough tasks.

That's the biggest load of garbage I've ever seen.

Oh, no. Are you joking? No, I'm not joking.

One life-changing opportunity.

You're fired.

You're fired. It's a bloody shambles.

You're fired.

Previously...

They dig up all of your skeletons.

..candidates were cross-examined...

I thought it'd be quite funny.

Does it really feel like fun right now?

..proposals picked apart.

This business plan is a car crash.

It's so unrealistic... Mm. ..as to be just nonsensical.

And in the boardroom...

I've got no confidence whatsoever.

..Amber-Rose's bubble tea business burst...

You're fired.

..Chisola's app crashed...

I don't get it.

So it is with regret that you're fired.

..and Jordan's journey came to a close.

You're here too early, mate. That's the problem.

And so it is regretful that you're fired.

Now Dean and Anisa go head to head...

We're in the final!

Yes! Well done, Anisa.

..in the battle to become Lord Sugar's business partner.

PHONE RINGS

5am.

For the finalists...

Hello? Hello?

..one last task.

WOMAN: Lord Sugar would like to meet you

at The Honourable Society Of Lincoln's Inn in Central London.

The cars will be outside in 20 minutes.

PHONE BEEPS

Honourable Society Of Lincoln's Inn?

We'd better go get ready, then, man. Yeah. Good luck. Good luck.

This experience has broken me and then remade me.

It made me realise I've got emotions in me

that I never knew were there.

I'm obviously not only here for myself,

I'm here for my wife and kids.

The company I've got, I've worked so hard to get it where it is.

Everything is riding on the next two days.

It's crunch time.

I came into this process being confident that I can win it.

There's been a lot of mistakes, a lot of lessons,

but I don't regret any of it,

because I've now become a much stronger businesswoman

because of it.

If I won this investment, my whole life would change.

It has the potential to make millions

and that can change my life, but also everyone around me.

Central London.

The Honourable Society Of Lincoln's Inn,

training Britain's barristers since 1422.

Good morning. BOTH: Good morning, Lord Sugar.

Lincoln's Inn is one of the four Inns Of Court,

dedicated to the development of some of the country's finest legal minds.

These are people that argue their case day in, day out.

And that's exactly what you need to do

if you want to win my £250,000.

So, for your final task, I want you to launch your businesses.

You need to create a new brand for your company

and produce an advertising campaign.

And then you'll pitch your business to me

and a roomful of leading industry experts.

Afterwards, we'll meet in the boardroom,

where one of you will become my new business partner.

There's a lot to do,

so I've organised a few familiar faces to help you out.

Well, welcome back, ladies and gentlemen.

To be fair, I'm going to flip a coin.

Who am I going to ask first? Ladies first.

Ladies first.

Heads or tails? Heads, please.

Heads it is.

So you're first choice. Who would you like?

Chisola.

God, you look great.

Dean? Come on, then, Liam.

Aw.

LAUGHTER

First time we get to work with each other, eh?

Proud of you, bruv. Well done. Thank you, man.

Um, Amber-Rose.

Jordan.

Frederick.

Mia.

Emma.

Jonny.

Melica.

MELICA WHISPERS: Well done!

Save the best to last. Nadia.

Thanks, Dean.

All right? Well done, Dean. Thank you.

Right. Anisa. Pizza is a crowded market

and food companies go bust every day,

so you need to prove to me that your business can stand out

in the face of tough competition.

Dean, I'm sure air conditioning makes you a solid living.

What I want to know is if you're offering me a scalable proposition.

Well, good luck to you both and I'll see you in a few days' time.

Off you go. ALL: Thank you, Lord Sugar.

Two days to turn plans on paper into budding businesses.

Deano! So pleased to see you all!

Welcome back.

Getting a taste of Anisa's ambitions...

I'm so excited to try these pizzas.

I've heard they're five stars.

LAUGHTER

..the rest of her team.

So this is chicken tikka masala one. ALL: Ooh!

Wow.

That's banging. So nice. So lovely. Mm.

The current operations is in the kitchen of my dad's restaurant.

Ah. So the way I want to expand is through dark kitchens.

So what a dark kitchen is,

it's essentially a takeaway without a front.

Mm. Yeah. So these are delivery-only models.

Mm! So some of the feedback from Lord Sugar is,

how am I going to stand out in a crowded market?

So what I want to be known as for this brand

is the pioneer of Indian-style pizzas.

Mm. Mm. So that's the plan going forward.

Any questions?

Honestly, it's banging. Like, it tastes so good.

Across the hall...

The main question from Lord Sugar was,

how are you going to scale up your business?

..breezing through the details...

I need engineers, more vans, more tools.

..aircon superfan Dean.

Air conditioning is a sort of heat pump,

basically getting rid of the air outside and bringing it in inside.

But there's no transition.

This is air conditioning talk.

Right, it's a sealed system. It compresses the gas,

pumps the refrigerant round the system. And that's what it does.

It recirculates the air within the room.

That's why it's conditioning the air.

Air conditioning. You getting all this, Jonny, yeah?

Yeah, I'm getting it.

Air conditioning, I'm very passionate about it.

It's not the most glamorous thing in the world,

but I think it's sexy,

so I've just got to make it sexy.

One team will be creating the brand.

I'll be on that team with Chisola and Emma.

Slicing up her supporters...

And the other team will be making the TV ad.

I know, Amber-Rose, you have experience making videos,

I think you'd be a great sub-team leader.

I would be honoured.

..pizza pro Anisa.

Like, what are your thoughts on the advert?

I don't want it to be too gimmicky.

So the TV ad really needs to focus on what we're all about.

Take-away focus. It's not an eat-in restaurant,

it's going to be on the delivery apps.

I think in terms of location,

choose a space that looks like someone's house.

Does that make sense? Yeah.

With the TV ad,

I'm very clear on what I want our end goal to be.

This is my business.

I'm hoping the team also understand and get on board as well.

So, is everyone clear on what the concept is and the idea?

Yeah. Amber-Rose, I fully trust you as sub-team leader.

No pressure! No pressure, I was going to say!

Nadia, I'd like you to go with Liam and Mia and do the TV advert.

Yeah. Sounds fun.

Conditioning his crew...

So, Liam, I'd love for you to be the sub-team leader.

I'm more than happy.

..Dean.

Guys, with the advert, I want people to know

that air conditioning is not a luxury any more.

It's an essential.

It's not that expensive to buy.

It can all be controlled by your phone.

It tells you the room temperature.

It tells you the pollution in the air.

People need to understand how quick it is to cool a room.

Do want to get that point across.

It's a fan only, if you did want it to be just a fan.

It's also got a dehumidifier on there.

Hay fever sufferers, cleans the air. All this stuff is cheap to run.

It can be installed quickly. No mess.

So if you're doing the advert,

you could be mentioning all these things.

There's a lot of information that Dean wants us to cover in the video.

So my concern is making sure we hit the brief as much as we can

without making it boring.

People think that it only does cooling.

Not a lot of people know that it does heating as well.

Um... All right, sweet. That makes sense.

I just want to plan that... We just need to get the points across

that I'm basically trying to get across. Let's do it.

Let's get out of here. Good luck, guys.

11am.

Today, half of each team will turn out TV ads...

There's a lot he wants to get across. Yeah.

We need to be really strategic in terms of what are going to be

the most useful pieces of information.

Yeah. Yeah.

..while the finalists build their brands.

I'm so buzzing that you're in the final!

Congratulations. So proud. Honestly, your pizzas taste amazing.

Thank you girls so much. I love the energy.

This is a no-brainer! Yeah!

Get the investment right now.

Central London.

The main thing is the fact that AC can heat up homes.

Obviously, a lot of people just associate it to cooling.

Flipping the focus of Dean's campaign...

So I think a bedroom would be a good location. Yeah.

You're already in there. You're cold.

"Cor, it's freezin' in here."

..Liam airs his ad idea.

You're going to say, "I turned on my heating ages ago,

"It should warm up in an hour or so."

And then you could say,

"Really? My air conditioning heats my home in minutes."

And you say, "Air con? That usually cools it down, doesn't it?"

And you could say, "Actually air con heats up and cools down,

"whilst cleaning and conditioning the air."

And then... Don't you think it's just a little bit,

like, no disrespect, like a little bit boring, though?

How can we make that fun?

With air con, we're trying to show people

it can do heating of the property.

Yeah, but can we do that, like, in just maybe another way?

Instead of saying, "Oh, it cools, it warms..." But what way? We need...

"It does this." Just something fun.

And I hear what you're saying,

but I feel like we just crack on with the message. OK.

Who wants to watch such a boring ad?

Like, you've literally got 10 seconds to get people engaged

and if it's not caught them within that instance,

they're just going to switch the channel over

and not be interested in it.

At the end of the day,

we need to be getting the key information that Dean wants in there

about air conditioning and his firm.

Do you know what I mean? Yeah.

On the other team...

Maybe we should get a bit creative with this. Yes.

How about two friends at a football match...

..thinking outside the pizza box...

After the game, they're both starving.

One wants a pizza, one wants Indian.

..Frederick.

Yeah, like, we could start it off,

"Have you ever wondered what would happen..."

"If your two favourite teams..." SHE GASPS

Fused together! Yes! Yes!

Love that. That's a good opening line. That's really, really good.

We could say, "Ugh, that match was so good,

"but do you know what? I'm really hungry."

And you'd be like, "Should we go for an Indian?"

And like, "No, should we go for a pizza?" "Let's get a pizza."

"Do you know there's this place and it's curries on a pizza,

"so we don't even need to choose between us."

"In football, there can only be one winner,

"but with our pizza, we can have two winners."

HE CHEERS ENTHUSIASTICALLY

That's it. I like it. Yeah?

I feel like it's a very creative idea.

I feel like it's a very fun idea.

British people love football.

British people love curry. British people love pizza.

So ultimately, it is a winning combination.

We've actually come up with a masterpiece here.

I think Anisa will be really happy with it.

I agree. I love it. I love it.

Midday.

Hello.

At creative agency isobel...

I want it to be very clear

straight away what the brand's about.

..chewing over names for her fusion concept...

You see the name and you know it's Indian-style pizzas.

..Anisa's pizza posse.

So does anyone have any name ideas?

Um...Spice And Slice?

Mm. They need to know it's Indian-style pizzas.

I had Slice Of India.

It's too Indian, in a way.

Hm. What about something around authentic Indian pizza?

Like something around that.

The only issue is, the chicken tikka masala isn't actually Indian

because it's not authentic. Yeah, yeah.

I want it to be more, like, catchy.

Fusion Spice?

Mm. We need to have the pizza part, definitely, rather than... Yeah.

Fusion Spice Pizzeria. Fusion Spice could be anything. OK, yeah.

Hm. Er...

Chisola and Emma are really trying hard,

but Anisa, because she's so passionate about making it right,

she's shutting down the creativity.

She's got to let loose a bit and come up with some new ideas

that's really going to stand out in a very competitive market space.

What about Pizza Indiana?

I think "Indiana" is like the Italian word for India.

People won't understand it.

I need it to be understandable straight away.

Mm...

I've been thinking about this for years.

It ain't just, like, come down to this now.

Domesticool.

For Dean, name ticked off.

This is the target that I actually want to aim for.

OK. Domestic installations.

Next, lock down his logo.

Can we get this "Domesti" in the lighter blue? Sure.

Domesticool. I don't...

My biggest concern would be that, you know,

we're talking about just doing domestic homes.

Are we blocking ourselves off from commercial?

90% of my work is domestic.

And if I'm including that within the name,

I think it fits quite well. Mm.

Should we maybe get a roof on there?

Uh, yeah. So go across the top.

So you're not worried about kind of shutting yourself off

from a big part of the air conditioning market?

No. For me, the domestic market is the one to target

and Domesticool is the way forward.

Mm. Can we get a squiggly line just between there and there?

Lord Sugar has said to Dean that he wants scalability.

That's the biggest thing here.

And we've cut out two thirds of the market

and we're just going for domestics.

So that might be a massive oversight.

"Instant cooling throughout your home." Yeah, I'm happy with that.

You know they obviously specialise in domestic cooling.

To me, it looks really good. Mm.

For Anisa's team...

Shall we just go with Zaal Pizza?

"Zaal" means "spicy" in Bengali.

I think Zaal has a ring to it. Yeah.

..name finally nailed.

Tight on time.

Icon-wise, I was thinking of an Indian pattern.

Still to produce - a branded box.

I want the inside of the pizza to be yellow

and the border to be purple.

Yeah, I... There's five minutes left. It looks like a flower to me.

I know what Indian patterns look like.

Which I don't. So as somebody who doesn't,

I don't know what that is.

What things come to mind immediately when we say India?

Something that takes you to India is the Taj Mahal.

Yes. I've seen so many Indian restaurants use the Taj Mahal.

I still like my flower the most, but you guys don't like it.

I just don't think I get it.

Just have nothing.

We don't have time. I want the whole box to be yellow.

On the side, that flower pattern.

I know it's so basic right now, but we don't have time. One minute.

I think it needs a temple on the front or something. Yeah.

It looks... I would just chuck the temple on there,

just to say...

OK, fine, do the Taj Mahal.

Yeah. Yeah. Like that. Just in the middle. Fine.

Just something. I don't think there's time

to do anything more now.

Branding and logo was tough. I'm not going to lie.

I think the logo we've ended up with is quite bland.

It's quite plain and doesn't really have anything interesting about it.

I think once it's printed, it'll look better. Yeah.

4pm, Central London.

Just so everyone's familiar with the storyboard...

OK. Just focus on the fact that it warms up the home faster.

Honing in on heating for his ad...

Just do a bit of shivering

and then just have a knock.

And then Mia says, "Come in."

Debut director Liam.

And action.

KNOCKING

Come in.

SHE GASPS

It's Baltic in here, hon,

what's going on?

I turned the central heating on hours ago.

My water's turned to ice!

Honestly, hon, have you not got an Air C...AC-conditioning unit?

AC? That's for cold. No, hon!

Like, these days, they go warm, they go cold

and it's fantastic for air filteration.

"You can even turn it on from your phone."

You can even turn it on from your phone.

This is my house. It's absolutely boiling right now.

All right, cut there, guys.

Their advert makes no sense at all.

These guys have decided to show someone who's cold

and buys an air-conditioning unit to warm them up!

That's a secondary use of an air-conditioning unit.

The primary use is to cool you down.

And it takes literally a matter of minutes to warm up the house.

Perfect.

Across town...

Frederick and Melica!

Jump up! Jump up, we're going to start!

..coaching her cast...

No! Come on, blue team!

More energy!

Energy! We need to sell pizza!

..Amber-Rose.

As soon as I say go, you start with your lines.

OK? Go.

Aw! Oh, my goodness!

What a match... Stop!

Stop. Yeah. Um... OK. That was good.

Yeah. I need more energy, quicker. OK. You get it?

Yeah. Action!

Whoa! That match was incredible.

What a game! Cut.

Do that again. Quicker!

Action! Ah! That game was incredible.

What a game!

Try not to pause too much in between your lines.

We're going again, guys. Action!

Whoa! That game was incredible.

What a game! Cut. Do that again.

And if you could speak a little bit louder for me.

OK. And also, Melica, please remember to look forward

into the pitch. From the top.

I'm super-excited making this TV advert today,

because I just feel like I'm in my zone

directing behind the camera.

I feel like I've got a great eye for it

and I'm going to come up with a really great TV advert.

Let's do it one more time.

And Melica, tiny bit more energy.

We're going to just get a bit of a close-up now.

All right. Ready? Action, Nadia.

For Team Aircon...

Have you not got air conditioning?

It warms up the house way quicker.

..a chance to check in.

Perfect. Close there. Happy with that?

That's, that's great.

PHONE RINGS

Mm. They're calling.

Oh. Hi, guys. How are you?

Yeah. We're good.

So we've come up with the name of the company.

It's called Domesticool.

OK. Domesticool.

"Instant cooling throughout your home" is the tagline.

"Instant cooling throughout your home."

Yeah, so come on. How are you getting on?

Um...

We was, we was looking to do more of a video

basing around the fact that it warms things up.

Um, people are going to be coming to us mainly because they're hot.

Yeah. All right. Sweet. Well, that...sort of...

We've filmed a little bit and we was going to go down the other route,

but obviously it's ne... It's not too late to change.

Um...

Yeah. We'll just switch it all up.

Yeah. Switch it all up. We'll...

It's fine. We'll switch it around.

Yeah. People know an air conditioning company for cooling.

All right. Sweet. Bye, guys. Take care. Cheers, guys.

So we're just basically starting from the top.

We're just going to reshoot. Same, same scene.

Nadia's going to knock. Come in. "It's boiling in here."

"Cor, it's roasting in here,

"you need to get yourself an air conditioning unit."

Got it.

5pm. East London.

So using something like this, like a dhal dough.

Yeah. Yeah. It's a big part of, like, Indian cuisine.

Preparing a new pizza for tomorrow's pitch...

They wanted something more stand-out,

so that's what we'll give them. Oh, here we go.

..Anisa.

Think I'm going to do a quick chana masala.

Chana... Oh, OK. Ooh, what's a chana masala?

It's like a chickpea curry. Yeah. Mm-hm.

OK, let's go.

The base of any Indian dish is pretty much onions.

Yeah. Yeah.

And then let me just add some of the chickpeas.

This is chaat masala.

This pairs really well with the chickpeas.

Mm. It smells delicious.

So let's put the spicy masala sauce on

and then just add all the chickpeas and the onions.

Like this, Anisa? Mm-hm.

Cheese as well? Yeah.

OK, our first pizza's going in.

Chickpea pizza on a dhal base.

This could be the winning combination.

Lord Sugar himself said he wants me to stand out in a crowded market.

And I think the pizza we're making right now

definitely pushes that boat.

It has dhal. It has chickpeas.

These are definitely ingredients you don't see on pizzas

and something that you can't get anywhere else.

Mm. Definitely not flavours I've had before,

but it's actually quite a nice mix.

I'm actually really happy. Yeah. It's so unique.

It's special. It's adventurous. Yeah. Mm.

Ten out of ten. Ten out of ten.

Animation studio Parachute.

This is all very new to me.

I'm a bit of a dinosaur when it comes to technology.

Creating a virtual showroom to give his pitch pizzazz...

So far, when they walk in,

they'll have the display where we've got all the different units. Yeah.

..Dean's team.

What order things do we need?

I don't know how it works. What do you think?

I think it could be cool to have a QR code underneath each one,

so they can scan it for more information.

Yeah, yeah, let's do that. That sounds really good, Jordan.

Should you have a tablet here?

Yeah, yeah. You think we should do that?

One on either side.

And on each of them, it can be like, get a quote. Exactly that.

That's exactly what I'm trying to achieve.

What else can we do? What I thought could be cool is having,

like, someone's living room or someone's bedroom

if they want to see what it would look like.

Above a bed. You know what I mean?

Next to a bed. Yeah. Makes sense.

Yeah. That's good.

So I feel like we've taken it to the next level with this

and we're expanding.

I'm really confident about heading into the pitch tomorrow

and literally just blow them away with my nice, cool showroom.

Loving this. See, I'm not used to this virtual reality world.

Mm. You know?

This is why I got you here, Jordan. Yes, sir.

KNOCKING

Come in!

7pm.

Cor, it's hot in here.

You need instant cooling throughout your home.

Let me fix this for you.

CHIME SOUNDS

Ads wrapped...

We've got a lot of footage that we can work with tomorrow

and hopefully create a great TV advert for Anisa.

..brands built.

There's my showroom. I'm happy with it.

Cool. Thank you, mate. Thank you very much.

For both teams, back to the house.

7am.

I'm excited to show you what we done yesterday.

For Dean's team...

I think it's really good.

Let's show you and see what you guys think. Yeah, see it.

..the big reveal of his branding.

NADIA: Ooh.

The only thing I would say is,

it just looks a little bit

like any other domestic kind of household brand, I guess,

in terms of, like, a plumbing company or a building company.

I don't think it does.

I think it does exactly what it says on the tin.

It's Domesticool. So, you know, it's sort of linked to air con

and then you've got the home above it.

It's definitely been played really, really safe.

It wouldn't grab my attention to look twice.

It just, it wouldn't catch my eye.

Across the hall...

Oh! What is this?

The Taj Mahal.

I think the Taj Mahal is a little bit random.

..presenting her pizza...

It was very much a last-minute decision.

The reason for it is also to give the Indian feel. Yeah.

..Anisa.

Introducing the chana chaat pizza. Oh!

Chana chaat.

Tuck in. Mm.

What this is is a dhal base.

And then we have the chana chaat.

So chana is chickpeas and the chaat is like a spice.

In terms of the taste, I'm, like, blown away.

I think you've smashed it. The fact that there's chickpeas

in between the layer of cheese and the base,

like, when you bite into it, is delicious.

Anisa, I mean, I've cleaned this plate.

I absolutely love this.

I really liked the pizza. I thought it tasted great.

I'd definitely go and order this.

I want her to start delivering to my area.

If I was to host a dinner party,

I would definitely put that on there.

And I do feel like it would really bring class

to my dinner party as well.

Yeah. It's very classy.

I'm a bit of an old fart when it comes to this.

Right, so let's have a look around.

Next for Dean...

You can come over to here.

You can see all the different types of units.

LIAM: I like the QR code thing. That is class.

..digital showroom demoed...

You can then come back into these rooms here,

where they actually give you an idea

of what it's going to look like inside your home.

Oh, that's cool. ..a chance to check in on the ad.

So, guys, with the advert,

I'm interested to hear how you got on yesterday.

Yeah. So obviously when we left the brainstorm,

we wanted to do a little bit more of an educational piece

and the fact that, you know, air con

does actually heat places up as well.

I am glad that we switched it back to the cooling.

Main reason people come to us is for cooling.

In hindsight, we probably should have just cracked on

with that straight away, but obviously we wanted...

There's a lot of information there.

Yeah. So I think just keeping it quite basic.

Air conditioning does cold air,

and then we can tell them about the benefits of it.

Yeah.

JORDAN: By the sounds of it,

they spent a lot of time making one video

and then pivoted to something else.

So honestly, I'm not sure what to expect,

but I've faith in Liam that he can edit a good video

and leave something strong for the pitch later.

Mia, I know how good you are with pitches,

so I'd love for you to help me out on this.

Happy to. And Jonny, if you could switch over to the video editing.

I'd like to do a team swap.

Frederick, you've done presentations before. You're a public speaker.

Would you mind switching with Emma?

And if Emma, you go to the video-editing team.

Yes. Let's do it.

Good luck, guys. Good luck.

9am.

Half of each team heads off to edit ads.

It's the biggest day of her life, really, this pitch.

Absolutely. And we can help by making this advert be a good one.

So let's get on with it. Let's smash it.

Let's do it, girls. Let's do it.

For the finalists...

My family has run a restaurant for 47 years.

I think this is a great way to start,

by starting off with, you know, your story.

Pulls on the emotions and the heartstrings. Yes, sir.

..preparations for the big pitch.

I've never actually pitched before.

I've never done any sort of public speaking,

apart from my speech at my wedding.

I know what yous can do in a pitch. I know how good you are.

I need yous to give me that information

and make sure I'm that good.

You're so personable. Just make sure it doesn't come across too informal.

I don't think it's a massive issue on how it's said,

as long as it's confident.

Lord Sugar's investment isn't just for your benefit,

it's for him as well.

Like, you need to sell yourself,

and you'll do that so effortlessly and naturally.

You know, you've worked your way from an apprentice,

starting a business with two kids,

showing that struggle, showing them your vulnerability there.

"I am the most passionate person when it comes to air conditioning.

"This is my life." I think that's a lovely way to finish it off.

And then you open the floor to questions and that's it.

Right. Cool.

It's starting to feel really real. Yeah.

I've got one shot at it. There's a lot riding on it.

So I'm just grateful for the team that I've got.

They've given me some really good advice.

I get it, I've just got to deliver it.

Everything in here is already in your mind.

At the edit...

Get Domesticool on the phone and turn your house into a home.

It's all looking quite wooden and quite cringey to watch.

..while Liam's team add polish to their promo...

# Do-mes-ti-cool. # Perfect.

..realising her vision...

So we'll use this as our first starting clip. Can we crop it

so that they're in the centre of the frame a little bit, please?

..Amber-Rose.

Yes, that's the one we'll probably use.

I think you could drop the beginning part of this drone shot

and it could just go, "Aw, what a game!"

Um...I'm going to disagree, I can't lie,

because it needs to set the scene of where they are.

Now we'll go to the next scene,

so I just want to see the footage that we have, please.

Amber-Rose, if we can, can we slow down the tempo as I pick it up?

Probably be better not to, if I'm honest.

Yeah, I do think it could be slower pull there.

Yeah. I don't think we need a longer pull, guys. Just trust me.

Going into this editing session, I knew I'd be taking lead.

Anisa basically gave me free rein to do it.

The girls are chiming in as much as they can,

but I do think that when it comes to something like this,

you just have to have a little bit of tunnel vision.

All right. I'm happy with that.

Who wants to do the voiceover? I'm happy to do it. Yeah?

2pm.

1 Marylebone.

In just two hours...

Wow. Wow.

..finalists will pitch their businesses to Lord Sugar...

It's getting real now, guys.

This is what it's all come down to.

..and leading industry experts.

Pizza Hut, Papa John's!

The big players are here. They are.

When I first started the business,

no-one really believed in it.

And now I'm pitching it to industry experts.

Lord Sugar. It feels insane.

I just can't stop thinking about the wife and kids, you know?

How proud they're going to be of me.

You know, it means so much to me.

And I know it means even more to them.

Upstairs...

Hello! Hello!

..getting a taste of her pizza ad...

Can I see it? Yes! Yeah, yeah.

I'm really excited for you to see it.

..Anisa.

VOICEOVER: Have you ever wondered what could happen

if your two favourite teams fused together?

What a game. Wow. Incredible.

But I'm not going to lie, I'm starving right now.

Shall we order a takeaway?

I mean, I'm Team Italian, so I'm happy to order a pizza.

And I'm more Team Indian, so I would rather get a curry.

If only we could fuse the two together.

Well, we can! Have you heard of Zaal Pizza?

No! It's Indian-inspired pizza delivered straight to you.

Aw! What do you guys think?

LAUGHTER

I'm speechless.

In a good or a bad way?

Um, the football stadium does feel random.

Mm. Yeah, no, I can completely appreciate

the randomness of the football ground,

but I think, yeah, ultimately,

we tried to tie it in as much as possible.

Across the hall...

We've done our best in the video.

Shall we take a look? Let's have a look, man. I'm... Right.

..the premiere of Liam's promo.

What's that fan going to do?

Have you not got an air-conditioning unit?

I've opened the windows. I've got a cup of ice.

I don't know what else I can do.

Well, I've got an awesome recommendation for you.

They're called Domesticool. Why don't you give them a call?

Definitely.

Hi, is that Domesticool? I need a quote.

KNOCK AT DOOR

Come in!

Cor, it's roasting in here.

There he is. You need cooling throughout your home.

Let me fix that for you.

Whether you're hot or cold,

get Domesticool on the phone and turn your house into a home.

# Do-mes-ti-cool. #

I like it, man. I think it's good.

# Domesticool.# You've covered all the points.

Yeah. I'm really happy with that.

Now it's just down to me.

I've got to bring this home

and hopefully get my words out.

You just go and smash this.

4pm.

Doors open to some of the biggest names in British business,

including aircon experts

and pizza professionals.

The name of my pizza is Zaal Pizza.

Let me tell you about my background in the air conditioning industry.

First to pitch...

Calm and confident.

..Anisa.

APPLAUSE

I feel like in life, anyone can have a dream,

but what you really need to do is work hard towards it.

I feel right now, I'm so close.

And it would mean the world to me to secure that investment.

Good evening, ladies and gentlemen and pizza experts.

Thank you all so much for coming tonight.

My brand is Zaal Pizza.

My family have been running an Indian restaurant in South London

for the past 47 years.

I guess you could say curry is in my blood.

LAUGHTER

But how about I let you try it? So let's bring out the pizzas.

So, my current menu features items,

for example, the chicken tikka masala pizza, butter chicken pizza,

chilli paneer pizza.

You think of any of the top curries, I put it on a pizza.

Mm! Nice? Oh, blimey, yeah.

And yesterday I actually developed a new pizza.

It has a dhal-based dough and the chickpeas on top.

It's very similar to chana chaat, which is a big Indian street food.

This is very good.

I like to think Zaal Pizza fixes an issue.

When you're having a takeaway

and you want a curry or you want a pizza,

why not have both?

Have a Zaal Pizza.

LAUGHTER

Have you ever wondered what could happen

if your two favourite teams fused together?

I mean, I'm Team Italian, so I'm happy to order a pizza.

I'm more Team Indian, so I would rather get a curry.

If only we could fuse the two together.

Well, we can! Have you heard of Zaal Pizza?

No! It's Indian-inspired pizza, delivered straight to you.

So, right now, my business is a dark kitchen.

What's great about dark kitchens is the scalability aspect.

Mm-hm. There are low overhead costs,

therefore more profit margins available.

And in terms of numbers,

with the quarter-million-pound investment,

I want to have ten new dark kitchens in the next five years.

And I want to be the pioneer of Indian-style pizzas.

I now open the floor to any questions. Thank you.

I'm Ahmed Awadallah, chief operating officer for Pizza Hut.

Have you thought about how do you accelerate and scale your concept?

Because my brand is still new,

I think in this first stage,

it's very important that I have the control,

because that way when people try Zaal Pizza for the first time,

I can guarantee them a good quality and I can control that level of it.

I do want to franchise in the future,

but I think what's most important for the brand now

is to develop a good reputation

and stand as a pioneer of Indian-style pizzas.

Hi, Anisa, I'm Chef Romy, broadcaster.

I know this is a very crowded market.

How are you going to make sure you're creating more recipes

that people come back to you?

The reason why is Zaal Pizza can do well is because I'll be behind it.

And I'm constantly thinking of new ideas and I know the consumer.

They want different things.

So we can have monthly specials, seasonal specials.

We want to keep the consumers keep coming back

and keeping having something different.

Thank you so much. Thank you for all your questions

and hopefully, you'll see Zaal Pizza very soon. Thank you.

CHEERING AND APPLAUSE

ALL SCREAM

Oh, my God! Well done!

For Lord Sugar...

The model going forward is dark kitchens.

..expert feedback.

My worry is how you get people to come to it.

Is it the Deliveroos or the Uber Eats or what?

Dark kitchens are a very hard place to build a brand.

Like, she's trying to create something that's really unique,

which is a massive, massive plus in a crowded market,

but she's got to sell that brand.

She's got to sell that idea to people

and that is hard to do through a third-party app.

I think it's a great concept, but I'm not sure it's all that unique.

I think it's been done before

and big brands have actually taken that mainstream already.

You think it's been done before?

I think it has. Papa John's has just released their tandoori range.

So... You sure? You sure you haven't pinched it from Anisa?

And how's it going?

It's one of our highest-performing pizzas. There you go.

So there's clearly a demand for it.

MUSIC: Daddy Cool by Boney M

Next to take the stage...Dean.

# Daddy

APPLAUSE

# Daddy Cool

# Daddy

# Daddy Cool

Ah! # Daddy

# Daddy Cool... #

Thank you all for coming and welcome to my presentation.

I hope you all liked the song that I chose.

LAUGHTER

I personally can relate to it,

because I am Daddy Cool.

LAUGHTER

I'm a proud dad of two beautiful children

and they are the reason that I am here today.

I started off 15 years ago.

I was an apprentice getting sent to the shops for a glass hammer

and a left-handed screwdriver.

LAUGHTER

I learned as much as I could,

because I always knew, one day,

I am going to have my own air conditioning company.

We went with the name Domesticool

because we want to make it as clear as possible

exactly what audience we are appealing to.

We want homeowners to know

how easy and quick they can have an air conditioning unit

installed inside their home,

because I understand that when customers want air conditioning,

they want it there and then.

Hi, is that Domesticool?

I need a quote.

KNOCK ON DOOR

Come in!

Cor, it's roasting in here.

LAUGHTER

You need cooling throughout your home. Let me fix that for you.

Whether you're hot or cold,

get Domesticool on the phone

and turn your house into a home.

# Do-mes-ti-cool. #

At the moment, I'm currently working from home

and...

..it's not really suitable, if I'm being honest.

My wife hates it when I get a bulk order

of air conditioning units delivered

and she's got to drag them through the corridor.

So we've created a virtual showroom.

If we was to go through that, you'd be meeted by me.

LAUGHTER

"Meeted." "Meeted."

Here I am, waiting to answer any questions

that you have about air conditioning.

And if we turn around,

this is our range of wall-mounted units.

With the QR code, you can shine your phone on it

and it literally puts the unit on the wall right there in the room,

so you can see what it looks like at home.

So, guys,

Domesticool - it's the future.

Thank you for listening.

APPLAUSE

Where's he going?

Oi, oi, where are you going?

He's got to do a Q & A.

Hi, guys.

LAUGHTER

I'm back again.

Um, I do believe I forgot the Q&A.

LAUGHTER

Mark Dyer from Daikin. Hello, Mark. Great presentation.

Thank you. You talk about expanding your business.

Yep. There's a general skills shortage in the industry.

How will you recruit?

So, at the moment, Mark,

we run an apprentice-based sort of thing.

I get the engineers in young.

We train them, we teach them, we show them the ropes.

I pride myself on my work

and I feel like I am the best at what I do.

And if I can teach them

how to install air conditioning to my standards,

that will go a long way.

Dean, um,

what I want is just my bedroom air conditioning.

How much?

For you, Lord Sugar, it'd be free. LAUGHTER

APPLAUSE

Well, then you won't be hired by me if you're giving things away.

You're giving things away for nothing.

So, guys, that's my presentation.

Invest in air conditioning.

APPLAUSE

CHEERING

Well done, man!

You smashed it. Thank you, man.

Well done! How was it? You smashed it. It was perfect.

I think the issue is the scalability of this business.

He thinks that he can double his business straight away

because he's overloaded at the moment.

When you go into a home in a domestic market,

you're going to install one unit,

maybe two or three,

but it's not the repeat business that you would generate

in the commercial sector. Yeah.

I mean, I think that the market has a bit of potential

in the sense that we do occasionally have heatwaves.

Occasionally. Occasionally. Occasionally.

And when we do, people are, you know,

are finding it tough to sleep or whatever.

He's got a good product.

You know, right now, someone's hot.

Exactly as you said, they can't sleep. They want to whack it on.

They want it tomorrow. Yeah. So I think there's something there.

Pitches over...

I'm so happy I was able to represent my business,

show my passion

and I couldn't have asked for anything more.

I left it all out there on that stage.

So hopefully, I've done enough to impress Lord Sugar.

..tonight, there's nothing more the candidates can do.

Tomorrow...

..the final showdown.

You can go through to the boardroom now.

Well...

..um, a spectacular evening last night.

Very well presented, I would say.

No, no criticisms there,

apart from, er, Dean walking up and down the stage.

I was getting giddy.

LAUGHTER

I thought I was watching... I thought I was at Wimbledon.

What was all that about? I was nervous.

Um, I've never done anything like that.

And I thought I'd just... Always a first time. Yeah. Anyway...

And can I say, Anisa, you looked fantastic. I loved your outfit.

Beautiful. I wanted to represent my Bangladeshi culture.

So I was happy I got the opportunity to wear a lehenga.

Yes. Now, we'll start with Dean.

Happy with your mob that came to assist you?

Yeah. I'm really proud of everyone. Good. Everyone put in 100%.

Good. So Mia and Nadia and Liam went off to make the TV advert.

Is that right? Yeah. Yeah.

To me, it started to sound and look

like a dodgy adult film, actually, initially.

Now, Liam, I watched the TV advert...

LAUGHTER

Here we go, here we go.

I suggest you do not try to do any acting.

Don't take up acting. No, don't take up acting.

OK. Um, so go on, tell me about the, uh, television advert.

Yeah. What happened was, in the brainstorm,

obviously Dean was saying that people didn't really know

that it does actually heat places up as well.

But obviously, once we heard the name and the tagline,

we thought that it would be better, obviously,

just to put it to the cooling. Yeah, obviously.

Thank God you did. Absolutely.

Um, now, Dean,

the name Domesticool and then the tagline,

just remind me what it was.

So the tagline was, "Instant cooling throughout your home."

"We're not silly about making you chilly."

LAUGHTER

That's a good one.

Um, OK, Anisa. Yes, Lord Sugar?

A simple question because you're in the pizza business -

did your team deliver?

Yes.

LAUGHTER

Yeah? I think they all did a good job

and I was really happy with them.

The name Zaal Pizza. Mm-hmm.

Tell me. So I wanted to put a bit of my culture in the name

and I wanted to create a brand that people would remember.

And it describes what the pizzas are about.

Now, you decided to make a new vegetarian pizza.

Is that right? Yeah. You tasted that one.

I did, yeah. I got the chicken one, which was fantastic.

Yeah. Me too. It was gorgeous. Yeah. I took two slices, actually.

LAUGHTER

And half of mine.

Yeah, so that's my number one pizza at the moment.

I'm very proud of it. And I knew it would be a big hit, that one.

So Amber-Rose, Melica and Frederick,

you were sent off to do the TV advert, right?

Yeah. I suggested we went to the football ground,

given the fact that two things are fusing together

and just imagining what would happen

if your two favourite teams fused together.

I mean, there was an advantage that, um, you know,

Liam wasn't in it.

LAUGHTER

Um, yeah. So, um, the colleagues of the two finalists.

What do you feel about Dean, for example?

I think Dean is a fantastic bloke.

What you see is what you get with Dean.

Um, he wears his heart on his sleeve.

He give it 100% the whole way throughout the process.

It's not smoke and mirrors with Dean.

He's just, he's a top bloke.

I've loved every task working with you, mate.

Aw, thank you, man. All these words mean so much to me.

I'm going to ask you people the same about Anisa.

I think Anisa has been the standout candidate,

in my opinion.

You said you're looking for someone with an entrepreneurial spirit.

I think Anisa has demonstrated that week in and week out.

Well, she put herself forward every bloody time.

LAUGHTER

Exactly. I have been with Anisa from the beginning.

From day one. We've worked together a lot

and honestly, she has just stood out every single week.

She's been incredible. Right.

I want to thank you very much indeed, old candidates.

Er, not old candidates, but ex-candidates,

for coming along and helping in this process.

So if you don't mind,

I'll ask you to leave now.

So thank you very much.

Thank you. Thanks. It's been an absolute pleasure.

Thank you. Thanks. Good luck, Anisa.

Good luck, Dean. Thank you.

So I've got spicy pizza versus air-con.

Chilli versus the chiller. Yeah?

No disrespect to you or indeed to you,

but profits of £20,000 or £30,000 a year is of no interest to me.

I'm looking for big business. Right? I understand.

So, Anisa,

if...you are the winner,

tell me how you're going to go forward.

So what I'm very proud about is my product.

I believe my pizzas taste great and I'm very confident with that.

I agree my numbers are not that big,

but with those numbers, I basically did it by myself

in terms of idea, conception, pizza. Yeah.

With your investment, with your advice,

I know I can make it into a big thing.

So how important are people like Deliveroo and Uber Eats

and all that to you?

They're crucial to the business.

As a dark kitchen, you do rely on the delivery services.

What I've done in the last few years is hone my operations.

So my average review number on Uber Eats is 4.7.

On Just Eat, it's 4.8, on Deliveroo...

That's really high.

Yeah. So I've been consistently good.

OK.

Um, Dean. Yes. Uh, you've already started making money.

Yep. Yep.

And your idea is that by doubling up the amount of vans you've got,

um, we're going to double our money. Is that right?

Yeah. Pretty much. So that's the next step for me.

If I buy a couple of vans and got more engineers,

I can deal with the workload that I've got at the moment.

I've been a supervisor

for one of the biggest air conditioning companies in the UK

and I've seen the operation.

I know how it works. I had 24 blokes underneath me.

If I can get to that stage,

I can run it a lot more smoother and better than what they've done.

And I know it's possible. Yeah.

So you're going to continue with the residential...

That's right. ..market. Yeah.

Not try to address offices and things like that?

Yeah, so at the moment, 90% of my work is domestic.

I just prefer the domestic market,

because that's where I think the gap is.

Mm.

Right. Well, I've got a dilemma, really,

because you're both very credible.

Both very, very credible.

I'm going to ask you to step outside

and I'm going to have a final chat with Baroness Brady and Tim.

Thank you. Thank you, Lord Sugar.

Well, a very, very difficult situation I find myself in,

because they're two great candidates. Right?

So, what do you think?

I like Dean. I think the issue for him is,

he doesn't know how to scale up.

Mm. This is where he needs you.

He's lacking that bit of confidence

that the decisions he's making are the right decisions. Mm.

And I think you'll give him that push that he needs.

Yeah. I mean, his business has got great potential.

So, Anisa. Listen, Anisa is a wonderful candidate.

She is bright, really articulate

and really clear about what she wants to create.

The challenge is always going to be, is it big enough for you?

I think the difference between the two candidates is this -

Dean's got a business.

You're investing in that business and helping him scale it up.

Anisa. Yes, she has a business. It's tiny.

But you're really investing in her. Yeah.

PHONE RINGS

Could you send the two finalists in, please?

Well, um, I've got a very tough decision to make

as to which one of you is going to be my business partner.

Um, so, Anisa, whilst you say that your recipe is unique to you,

could be quite easy to copy, I think, though.

What makes it special is,

we're honed in to just Indian-style pizzas.

Yeah. For example, if I went to Pizza Hut or Domino's,

I wouldn't necessarily trust them in making authentic toppings.

With the money, I would be able to develop my current kitchen

to become a central hub

and then develop other dark kitchens around it.

It's a very cost-effective way of scaling

and getting my pizzas out there to more people.

So what is in the dark kitchen, then?

So with a dark kitchen, you only need one person there,

because the ingredients are all cooked beforehand

by professional chefs.

You only need someone to assemble it.

It's a lot cheaper than making a brick-and-mortar store,

because if you think of the space you need,

it's smaller than this desk.

So my investment could fund a couple of new dark kitchens, is that right?

Yes. Correct. What do you do next?

How do you fund the fourth one or the fifth one or the sixth one?

Because the profit margins are so high,

my goal is to have ten within five years.

And I think that's very reachable.

There are bigger brands who are doing it even quicker than that.

What's the profit potential

in five years' time with ten all-singing and all-dancing?

So we had around half a million pounds' profit with the ten.

Sounds good, but it's got to be done.

It's got to be achieved.

Now, Dean, according to your figures,

your next set of accounts is going to show half a million. Yeah.

Before we came into this process,

I had it done and it showed 11 months was 461.

Right. And your guesstimate of profit on that?

Is about 160. Right. OK.

What are you going to do from the get-go?

Day one. I've given you the money.

You're going to get a smaller warehouse of some kind?

So I'd get a base, even if it's just an office, a small office.

So that's going to cost a bit of money. Yeah?

Yeah. And then next, two more vans?

Two more vans and two more engineers.

Two more apprentices.

Are you ever going to be in a position

where you are not personally driving a van around?

Yeah. So this is what the investment's for.

It's going to give me the opportunity

to come back off the tools

and literally go to the jobs, quote them

and just run the operation a lot more smoother.

Right. You're a bright lad. You've listened to Anisa.

In your opinion... Yeah.

..why is your business a better proposition to me than hers?

Because mine's future-proof. We're getting hotter summers.

People are trying to save money on their bills.

It's the way the industry is going. It's getting busier and busier.

My business has grown organically from the start.

And you've seen what I can do with two people.

Can you imagine what I can do if I had 24 people?

So, Anisa, there's quite a bit of a mountain to climb for you

in the sense that he says,

"Give me two new vans and I'll get a couple of new blokes

"and then I'll double my turnover." Right?

That's what he says. Yeah. Yeah.

You say that, "I'm going to open a dark kitchen.

"It's not going to be as quick."

But, Lord Sugar, with your advice, with your guidance,

this has the opportunity to be big.

With my business, it is unique, special,

and it stands out in the market.

What's really making you special in the AC market?

Because I am the best.

We get a lot of work from Checkatrade, TrustATrader,

all them sites, and we've got a 9.96 rating out of 250 reviews.

It comes up the top rated in my area.

And I'm the top-rated pizza in my area.

I know, but this is what I'm trying to say.

I am the best at what I do. So am I. And I've proven it.

Like, it's there. I've also proved it. It's in black and white.

I've got awards for it.

I've also got awards for it.

LAUGHTER

We're both award-winners. This is the cream. This is the cream.

Anisa, give me your kind of final pitch to me

of why I should choose you as my business partner.

Lord Sugar, throughout this process,

I've proven myself as a strong leader.

I've consistently put my neck on the line.

I am an all-rounder candidate.

I'm very confident in my abilities in business,

and I'm very confident in my product.

I do genuinely believe Indian-style pizzas

is the future of the food business.

Through dark kitchens,

the costs are low and the profit margins are high.

The scalability is there

and I genuinely believe that this is going to be the next big thing.

Mm. Same question to you, Dean.

Why should you be my business partner?

I know my industry like the back of my hand.

I've got a good reputation.

I've got customers waiting for us to install it

literally on a time they can get, um...

Yeah. See, this is another thing I'm not good at,

is things like this. Um...

Take your time. Take your time.

Yeah. Sorry. All right.

Um, so, yeah, I'm a very loyal and honest person.

What you see with me is what you get

and I'll just give it my all at everything.

With the investment,

I'll be able to take the next steps

when needed to get to where I want to be.

Right. Well, look...

..this is the way I see it. Um...

Dean...

Yeah. Through the process, you've...you've been quite good.

There's been a few rocky moments

where you remained in it by the skin of your teeth.

But...

..do I have the confidence

in the residential market buying more and more air conditioning

and laying out £1,500 to £2,000 and all that stuff?

That's the big, that is the big issue.

You know, it's a lot of money,

as opposed to food,

where everybody's got to eat.

And a £10, £12, £11 pizza is affordable by most people.

So that's where I am at the moment.

Um...

Anisa, you've always put yourself forward to be the leader.

Sometimes you've led successfully, other times you haven't.

Um...I'm only interested in big turnover.

Big profits.

I'm not interested in peanuts.

So...

..giving it deep consideration...

..I'm going to say that...

..Dean,

you're going to be my business partner.

Thank you, Lord Sugar.

Honestly, you don't understand what this means to me.

And... Yeah.

Thank you, man.

Congratulations.

Congratulations, Dean. Well done, Dean.

Ah.

This is good. Carry on...

LAUGHTER

This is what we signed up for, you know.

This is what we've worked so hard for.

Yeah.

Thank you very much.

Well done.

Off you go. I'll see you soon.

I can't believe I've just won The Apprentice.

This is going to mean the world to me and my family.

My kids are going to be over the moon.

I'm sure they're going to be the most popular kids in school.

Um, yeah. I can't wait to tell them. Can't wait to get home to them.

18 candidates. One investment.

For now, Lord Sugar's search is over.