Original subtitles

Ri

Ride

Ride.

- You gotta help me, okay? Or our family could be in a lot of trouble.

I know your secret. - JB Wooten wants to meet you.

- This company has owned us for far too long and I am not giving them another son.

(shouting) - There is another option.

It might help dig you out.

- I saw you ride at the stock show. You're incredible.

- Thank you. - You're back.

- I heard you're looking for some new brand ambassadors.

- You need to know, the job's outta Houston.

- I'm asking you to stay and be his coach.

(cows bellowing)

(mellow music)

- All right, what do you like most about rodeo?

- Bull riding.

- Bull-- Aren't you a trick rider?

- Yes, but I am surrounded by a family of bull riders

who inspire me to be fearless in everything I do.

- Now I hear that middle one, is it, Cash, is it?

I hear he's especially inspiring.

- Mm, yes, so inspiring. - Oh, yeah.

(chuckling)

- All right, come on, gimme a hardball.

- A hard one? - Yes.

(clearing throat)

- All right.

Chad Radcliffe here, from the Daily Rider.

Eh, Missy, where do you see yourself in five years?

- Hmm. In five years?

Running for office.

Crafting policies that allow ranchers to protect their lands.

- All right, that sounds like something Valeria would say.

- What? It's what they want to hear.

- So what? Come on. Real answer.

(inhaling deeply)

- Real answer? - Mm-hmm.

- Where do I see myself in... five years? Um...

(gentle music)

Right here.

Look around. What... What else more do I need?

- What about them dancing horses from Spain?

Andasomething?

- Andalusians. - Andalusians.

- Yeah.

- Isn't that a dream of yours?

- Yeah. How do you know about that?

- When you talk, I listen. (giggling)

And then you talk some more. (chuckling)

I know these last few months have not been easy

but getting to spend all this time together...

hasn't been terrible.

- No. It certainly hasn't been terrible.

(Isabel shouting): Guys, Austin's back!

- Hey, y'all!

Look what the cat dragged in! (chuckling)

- Ah! I'm so proud of you. - Hello, Mama.

- Oh, I didn't know he...

- You were about to tell me something.

(tender music)

- Just...

I, I think you're gonna be the best

Miss Rodeo Rocky Mountain there's ever been.

- Yeah, well...

(inhaling deeply) I had a great coach.

(subdued music)

(Missy shouting): Hey, Austin!

(sighs)

- Coach?

What, you want Missy to be my coach?

- Yep, she did it for Austin, she can do it for you.

- I don't need a coach. What I need is a new bull.

- What's wrong with Renegade?

- Mom, if I'm gonna compete for the sponsorship,

I'm gonna need to practise on a championship bull.

- Well, I'm sorry but the ranch has other priorities right now.

- No, it wouldn't-- it would just be a loan, all right?

I already talked to stock contractor, friend of yours over in Denver--

I know it's not what you want but it's what I need.

- Hey, hey. No, you don't know what I want. Listen, listen,

you practically had a panic attack in that chute

and Missy was the only person who could get your head on straight.

- Yeah, but it was Cash who held on for those eight seconds.

- Yeah, only because he had Coach here to guide him. Isn't that right, Cash?

- What about your Frontier gig in Houston?

Don't tell me you're gonna give that up to--

- No, I'm just gonna tell them that I have to do it from here.

Just until you get that sponsorship.

- Ma, I don't know what you told Valeria,

but it's barely morning, she's already sent me

14 messages with her ideas about shaking things up around here.

- Seems to be going around.

- Mornin'. - Hey, morning.

Sounds like you've already been really productive.

- Fourteen? - I didn't mean to overstep.

- You're not, listen, I asked for your ideas

to "shake things up around here."

That is, if we want to be living here next year.

- Well, good news is,

I know a guy who needs to offload some sheep.

- Well, you know a guy who needs to offload some bulls?

- Hey, you know what? I don't think y'all realize how deep in the red we are.

Go on, tell me about those sheep.

- Well, they'll help with weed abatement.

- Mm-hmm. - Cut costs.

Come spring we sell their wool, make a profit.

- Sounds like a lot of hoops. We can sell some cattle

and make a bigger, quicker profit.

- Well, let's look into both.

Valeria, why don't you see what kind of deal you can cut?

- Okay and I can start hittin' the local rodeos, pullin' in some wins.

- No. We can't have you getting hurt before your big ride in Cheyenne.

You'll be trading millions for pocket change.

- Cheyenne's in five months. - So?

- Well, I'd listen to your coach.

(chuckling)

(tense music)

♪ Here comes the mighty storm ♪

♪ The white lightning's gonna strike you down ♪

♪ You can't fight the Will of the Lord ♪

♪ Everybody stand ready on higher ground ♪

(sighs)

Hey.

Yeah, we're still out of pocket.

No, no. I'm not ready to sell.

(sighing) We need a plan B.

♪ Here comes the mighty storm ♪♪

(mellow music)

- All right. Let's talk about this whole coaching thing.

(horses neighing)

- You think it's a good idea?

- Cash, nobody is doubting how good you are.

It's not about that.

Which is why I'm gonna tell Frontier Jeans that I need to be here.

Because with my help, you could be a star.

- No one questioned Austin, no one said Austin needed a coach.

- He had a coach.

Me. I just didn't get the credit for it.

Do you know how many hours of riding I have analyzed?

- You're more than qualified, I get it.

- Then what?

- You want me to be great?

Help me get that bull.

(indistinct chatter)

- Hey, I didn't mean to undermine you back there.

- Well, my ways work,

but with the price of seed and feed climbing through the roof

and without Austin's sponsorship money as a buffer...

- Tuff, no one's blaming you.

I'm just trying to be creative here.

- Are you gonna be around to execute all this creativity?

(scoffs)

- Look, Hank. I know you got a town to run.

- Always happy to lend a hand, Bel.

But look, if I'm gonna convince this guy to invest in this place,

I need to know you're serious.

- I didn't come this far to be left with nothing.

- Yeah. Yeah, I get it.

You've poured too much into McMurray Ranch to have it taken away by some bank.

You deserve to retire with a healthy nest egg.

- Retire? (scoffing)

Wait, do I look like the retiring type?

- Retirement and stability, they're not dirty words, Bel.

(scoffs)

Finding an investor might be good for the whole town.

You bring one money man in and the rest follow.

Before you know it, Canyon's the next Bozeman.

- That may be all well and good for your next campaign, Hank

but the only win I'm concerned about is what's best for my family.

And if you are going to broker this deal...

...I need to know you're on my side.

- Darlin', I have had your back since grade school.

Don't you dare question my loyalty to you.

I just might be too darn loyal.

(gentle music)

- Okay.

(upbeat music)

(indistinct chatter)

- Well, what do you think?

- It certainly is different than the rest.

- You know, it's only our sponsored athletes that get this kind of exposure.

Given your former proximity to one, we...

You do want to be our brand ambassador, yes?

You want to help us sell some jeans? 'Cause this is how it's done.

- Well, of course. But it does turn out that I am needed at Austin's ranch

and I know how close you feel to the family.

- Missy, we had a deal.

- And I'm not trying to back out,

I'm just hoping maybe we can do this from Canyon.

Which is a great little town, by the way.

- Canyon? Population of...?

- Seventeen thousand, give or take.

- And precisely no Frontier stores.

Missy, we have spent tons of money on this campaign, on you.

And it was on the understanding you'd be willing to relocate.

Now, if that's off the table, maybe we need to re-evaluate.

- Uh, exactly, maybe we do need to re-evaluate

how we approach this campaign.

Canyon is the home of the McMurray Ranch.

It's where Dusty McMurray redefined bull riding,

where Austin grew up to be the best of his generation.

This could be an opportunity for Frontier.

A sneak peek into the lives of their heroes.

A.K.A., Austin McMurray's widow,

doing promos from his home.

(tender music)

(scoffs)

- Yeah, all right, you do make a convincing argument.

- I know can double your clickthroughs in one week.

- Double? - Mm-hmm.

- Now, that's a tall order.

- Well, I am a trick rider

and when I see a trick I can pull off, I take it.

- All right. I'll give you a week.

- Thank you. You won't regret it.

(woman on radio): Welcome back to, "These Boots Were Made for Talkin'" with me, Desiree.

We've been chatting about bronc rider, Bonnie McCarroll,

whose tragic death has been blamed

for keeping women out of the sport.

- Classic. Blame the victim.

(Desiree on radio): But Bonnie's husband, Frank, a rodeo star himself,

called Bonnie the best little cook in the world.

- Best bronco rider in the country

and she'll be remembered for her casseroles.

(Desiree on radio): You can read about Bonnie and other gutsy gals

in my latest book, "Rodeos and Juliets."

I'll be doing a signing tomorrow at Canyon Café.

If you want to swing by.

Speaking of swing...

Here's a little ditty to keep your toes tapping.

(distant horse neighing)

- Hey, heard you had a big meeting at Frontier. How'd it go?

- I get to keep my job. For now.

- That's great. Listen, Missy--

- I'm trying, Vee. Best I can do.

- I know.

And you're allowed to feel however you feel.

Just know that I'm here if you need me.

(exhaling deeply)

- I told Frontier that I would

double their clickthroughs in a week.

And I have literally no idea how I'm going to do that.

- Whoa. - What?

- They have a lot of followers.

Almost as many as Austin.

You know the easiest thing would be to post from Austin's socials,

get all his fans clicking over.

But I don't think you want to do the easy thing, do you?

- You know Desiree Lockheart?

- Yeah. She got me through a lot of long hours on the road.

- Yeah, she's doing a book signing in town.

Wonder if I can get on her show?

- Hmm!

(chuckles)

- Who's this?

Hey. How did you know where I lived?

- I didn't.

- Hey. - Hi.

- McMurray family, I'd like to introduce you to Gus Booker.

- Welcome to our home.

- Thanks for having me.

- Missy, your mystery man is a Booker as in Booker Oil.

- He didn't tell me he was an oil baron.

- How many wells do you think Prince Charming's gonna dig?

- It's beautiful.

(tense music)

(serene music)

It's beautiful.

- I told you. It's paradise.

- And big.

You don't realize the scale of it 'til you're here.

(grass rustling)

- I've done my research, Mr. Booker.

I understand you want to get out of the oil business and get into ranching.

It's not some hobby you can just pick up.

- That's why I want to partner with the best ranchers Colorado has to offer.

(gentle music)

- So, we're gonna be his employees?

- No, no, no. No. He'd just be an investor.

- What's the difference? - Well, look, things...

things wouldn't really change that much.

- Except he'd be telling us what to do.

- No. We'd still run the ranch, we'd own the ranch

but when we do turn a profit,

then as an investor, he gets a cut.

- And how are we gonna turn a profit? First thing

he's gonna do it cut costs and that means us.

- Yeah. What happens when we can't pay him back?

- Look, guys. At least it's worth a shot.

It's better than losing the place to the bank. - Is it?

- Guys like that, you give them an inch,

soon enough he's taking an acre. Every acre we got.

- Well, I wouldn't let that happen.

- The stories about his family, what they've done

to other ranchers for oil, it'd make your head spin.

- Well, he says doing this apart from his family.

- It doesn't matter. All rich people are the same.

They think everything's for sale.

Look, I'm just saying, you told us to go troubleshoot and now it's--

- Val, listen, listen. A few sheep are not gonna

get us out of the red. We need a long-term plan. - She's right.

- Guys, I invited him over

for evening rounds and dinner tomorrow night.

We'll give him the real ranch experience,

ask him a few questions.

I'd appreciate it if you'd all be on your best behaviour.

(cows bellowing)

- So, this is Renegade's replacement, huh?

- When you were in the Marines, there was more to training

than just learning how to walk in formation, no?

If you want to be a pro athlete,

you gotta start acting like one. That means strength training,

sleeping well, eating well, drinking less.

- And you're gonna keep tabs on all this, Missy?

- Yes, I am.

Because I know what it takes.

Cash, if you want to be a champ, you gotta earn it.

- Mm-hmm.

I keep...

steaks, beers and uh, yeah, I'll do a swing.

- Steak, yes. Beer, sometimes.

And 14 swings, each hand, three sets.

- Two sets. - Is everything gonna be a negotiation with you?

- I may not be a business man like Gus Booker but uh...

- Exactly, which is why you're gonna do, three sets.

Three.

(mellow music)

(coughing)

(grunting) Geez...

A bit lower. There we go.

♪ I've been around the world wherever the wind blows ♪

♪ I've sat beneath the stars and swam along the coast ♪

♪ But it don't compare to when I'm anywhere you are ♪

♪ 'Cause you're the destination of my highway heart ♪

♪ Hey it don't matter where I go ♪

♪ My happy home... ♪♪

- So, you uh... dating anyone?

- I thought the sheep were on the market, not the shepherd.

- Look, I'm just trying to get caught up

on the last year of your life.

(sighing) You seem to be texting someone.

(scoffs)

- Not dating...

A date. - Uh-huh.

- How'd you know these sheep were for sale anyhow?

- I still got some friends around here.

- Like, Tucker Clarke?

- Who? - Pawn shop guy?

Neck tattoo...?

- Yeah, maybe we should check around back.

- Mm.

(birds chirping)

Saw him at the rodeo, after Cash's ride?

- Uh, yeah. I've heard of him, just never met him.

- Really?

Seemed like you two recognized each other that night.

(distant sheep bleating)

- Oh, hi, Mr. Brigsby. How are you?

- Valeria Galindo, is that you?

- Yes, Sir. We heard you're looking to sell your sheep.

- You got a lot of nerve coming out here. Get off my land.

- Mr. Brigsby--

- I'm not selling you anything, now get.

- Shoot. Guess he still remembers.

- Remembers what?

(Val exhaling deeply) What'd you do?

- I used to compete against his daughter in barrel racing.

And by compete, I mean beat.

Every time. (chuckling)

- Guess we're not getting those sheep now, are we?

- Why do you look so happy?

- Come on. Tighten your core.

- I got it. - No, you don't.

- I got-- Okay, what the-- What are we doing here?

You had a national spokesmodel gig.

- Brand ambassador. - Now what are--

You putting it all on the line for what? What, to help me do a plank?

Come on, I don't want you wasting your life on another McMurray.

- That is not your choice to make.

- No, apparently it's my mother's.

- For the record, I'm not wasting my life.

I'm good at this.

I know Austin cast a long shadow, I get it.

- No, you don't.

Look, we both know this isn't going to work out.

(subdued music)

- Cash.

Cash, come on.

(upbeat music)

(indistinct chattering)

- Thank you for coming in.

- I didn't think Missy McMurray waited in line

anywhere in this town.

You gonna sell Desiree jeans?

- I'm giving them to her. From Frontier.

- Ah. I heard about that.

Your stage mama trained her pageant queen so well.

But then again, I guess grief sells.

- I'm not playing that card.

- Why not? You got to love a great man.

Some women don't even get half that chance.

He gave you his last name when he married you, so isn't it really yours too?

(Desiree): Who's next?

- Desiree, hi.

- Hi.

- I brought you a pair of Frontier's utility fit.

I know you like to keep a bow knife on you so you can actually keep that right in there.

- Ooh. Why, thank you. Do you want to take a selfie?

- Actually, I'd rather be on your show.

- As a guest?

And we're gonna talk about what exactly? Jeans?

- Well, I am a former Miss Rodeo Rocky Mountain and a trick rider and um...

- Well, I've had lots of rodeo queens on the show

and honestly, if Frontier wants to pay to advertise,

well, they're gonna have to cough up some money

like the rest of my sponsors, you know?

(shouting) Next please!

- Um, I'm also Missy McMurray.

Austin McMurray's wife.

Widow.

- Yes, Missy. I was such a fan of your husband.

I really wanted to have him on the show.

I'm very sorry about your loss.

Why don't you stick around and we will talk.

- Great. - And meanwhile,

I'll sign this stupid book.

- Thank you. - Here you go.

- Thanks. - Cheers.

(upbeat music)

- See "Austin McMurray's widow" booked Desiree's show.

(sighing) - Yes, but nothing about Missy McMurray.

- I didn't say that.

- No, I did.

Desiree wants me to post from Austin's account

because that will get more traffic to Frontier

because apparently, grief sells.

- Well, what do you want to do?

(scoffing) - I have no...

(somber music)

He proposed to me with this.

Beautiful, huh?

Yeah, proved that he knew me better than anyone else.

(exhaling deeply)

- Maybe it's time you make a little room for your own triumphs.

(scoffs)

- Like what? "The Hip Hugger Denim" trophy

or the "Low-Rise Vintage" award?

(chuckling) - Don't knock your swag.

Look, I know it's a big step but if you want help...

We'd have more fun than ranch show and tell with our lurking oil baron.

(scoffs)

- You're right, we would. (chuckling)

- I'd love some help with these bags. Here you go.

And listen, I'm gonna need you guys to season the steaks for tonight.

- Steak? Does this guy even eat meat?

- Oh, hey, hey, hey. Hey, he's here. Come on.

- Woo. Think he bought those on his way here?

- Oh, hush! - Hello.

Are we supposed to be quiet? - No, no, no, sorry.

I wasn't talking to you. I was talking to my sons.

Um... Anyway, Gus, you remember Cash and Tuff.

- Yeah, good to see you both. Thanks for having me.

- Hey. - I brought you something.

- Oh, well, you didn't have to do that. - It's nothing.

Just hope you guys like lemon meringue pie.

- Who doesn't?

- Cash, you recognize this region?

- Yeah, I sure do. - Great year.

- Guys, why don't you bring this inside?

And let Missy and Valeria know that Gus is here.

Well, uh,

you know, I thought we'd do evening rounds

and give you a taste of what the ranch is really like.

- Yeah, excellent. Just tell me how I can help.

- Yeah.

(mellow music)

We got three orphaned calves who need to be fed milk replacer.

- What happened to their mother? - Well, there was, uh,

two sets of twins, which is unusual,

so the mother can only feed one.

- So, they were rejected? That's sad.

- Not really. It's nature. Nature is cruel.

- But we don't have to be.

- Val, why don't you go check on dinner?

And I will get some lids so we can start the feeding.

- This is great. - Okay.

(chuckling) - Thanks.

- Come here, okay. Come on, here you go.

Here you go, all right, right here. Ah, good, yeah.

There you are. Okay.

Gus, you want to give it a try? - I'd love to.

- Come on, step in. Here you are.

- Just like this? - Yep.

- Okay. Wow, this little guy is strong.

(chuckling) - Yeah.

- You all have something really special here.

I want to be a part of it. If you'll let me.

(calf bleating)

- Oh. Somebody calling my name.

- Shouldn't you be playing your cards just a little closer to your vest?

- I could. But I don't like games.

Speaking of, I have to confess something.

Yesterday when I said seeing you was a surprise,

I wasn't being completely honest.

I knew it was the McMurray Ranch.

I was actually hoping I'd run into you.

- How's it going out here?

- Um, I'm learning a whole new skill set.

- Oh, yeah. I'm sure you are.

(scoffs) - Here, trade you.

- Hold on.

- Why don't you go and take this and put it in the fridge?

Mm-hmm? - Okay.

- That guy's gonna run a ranch?

(chuckling) - Come on.

Is this really about the ranch or is this about Missy?

- The guy swoops into town, offers to save the day,

no strings attached while wooing the resident widow.

I'm not buying it. Neither are you.

- Gus, this pie looks delicious.

- Just trying to turn lemonade into lemons

or lemon pie into lemons.

(chuckles nervously)

Uh, so, Missy, I hear you're going to be on Lokckheart's radio show.

- Oh, you are? Well, be careful,

that Desiree is a whiz at getting her guests to reveal their secrets.

Um. Oh, you know what? I'll grab a knife for the pie.

- Here you go. - Ooh. What secrets, Missy?

- Missy and Austin didn't have any secrets.

- How would you know?

- You can talk about your trick riding.

My niece and I are both fans of Missy's.

- Oh, did you become fans before or after you decided to invest?

- Why does that matter?

- Ah, it's just sort of an odd timeline.

- Or a happy coincidence.

- I could talk about my coaching.

I'm supposed to be Cash's bull riding coach.

- Supposed to be?

- Well, you know anything about bull riding, Gus?

- Uh, I went to the running of the bulls.

- In Spain? - Yes.

- 'Cause that's the same thing.

- 'Course not but it sure gave me an appreciation for their speed and strength.

- Speaking of, how many bulls do you put in with 100 cattle for breeding?

- Valeria. - No, it's fine. I know this.

Four, for 100 cows.

- Hmm. - Lucky bulls.

- Would you like some coffee? - Yes, please. Thank you.

- And what time of year do we brand?

- What is this, twenty questions? He already said he has a lot to learn.

- Well, he's gotta know what he's getting into.

He can't just swoop in and make a bunch of changes. - Oh, really? Says who?

- When spring turns to summer. That's when you brand your cattle.

- Yes, bravo.

- Yes, I realize I am new to this.

That's why I need all of you.

- Eh, the money man keeps all control, right?

(scoffs) - What Cash is trying to say

is that this place is really special to us

and we just want to make sure that we're all on the same page.

- I get it. This ranch is your family legacy.

(chuckling)

- It's just funny that you mention family legacy. Can we ask about yours?

- Why? He already said he's doing this independently, like I said before.

- Believe me, I know the reputation my family has.

I dislike it as much as you do.

That's why striking out on my own is so important to me.

- Oh, so it's just a pet project to prove to Daddy

you got gumption? - Cash!

- Well, no, so what happens when you want

to join the billionaires space race

and turn this place into your own personal launching pad?

What then, Gus? You gonna kick us all to the curb?

- All I got is my word. And I stand by it.

But I won't stay where I'm not welcome.

So, thank you for dinner, Mrs. McMurray, Missy.

- What? - No, no, Gus.

- Wait a sec, I...

(tense music)

- Bye. (giggling)

- I hope you're all happy.

We may have to say goodbye to this ranch

because you just cost us our lifeline.

(exhaling deeply)

(serene music)

- So, uh, this radio interview I have today, how do you feel about it?

- Better than I do about dinner last night.

- Yeah, I think we were all

a little on edge last night. I know I was.

Not just about Gus.

- I'll be listening.

- They're gonna want me to talk about Austin.

- He was your husband, you can honour his memory.

- I know, it's just-- - Shh.

- We're all still grieving

and I'm the one who gets to talk about it. I just...

(horse neighing)

I don't want you to think that I'm exploiting him to sell jeans.

- You know how many Frontier jean patches I sewed on his riding vest?

- So does that mean you're okay with it?

- Austin was my son. And I miss him terribly.

But the important thing is that you tell your story.

And don't let anyone tell you how to do that. You hear me?

- Yeah.

- I knew you would be packing up again in no time.

- I'm not.

Brigsby thinks his daughter lost against me because my horse is better than hers.

He's right.

She is.

So, I'm selling her to him. - Chantico?

- I promised those sheep to Isabel

and I'm not gonna break another promise to that woman.

- I'm not letting you sell your horse.

There's got to be another way.

- Like?

(cell phone chiming)

- Mr. Wooten. Hi.

- My marketing department just informed me you're going to be a guest

on Desiree's radio program this afternoon.

You didn't get approval for that.

- Oh, I didn't realize that I had to. It's free advertising.

- Well, that doesn't matter.

You're repping our brand now.

We need to be involved, we need to draft talking points.

You know, an interview with that kind of reach goes south, you could hurt Frontier.

You could hurt everything we stand for.

- But I have lots of interview experience.

- That doesn't matter, Missy.

Now listen, I need you to cancel.

Now.

(phone beeping)

(scoffs)

(tense music)

- Hello and welcome to, "These Boots Were Made for Talking."

I'm your host, Desiree Lockheart.

I am sitting with none other than Missy McMurray.

The woman behind one of the greatest bull riders

of our generation.

The late great, Austin McMurray.

Missy, welcome to the show.

- Thank you, I'm happy to be here.

- I think your story of bravery and resilience

is gonna be really inspiring for a lot of women out there.

- That's my hope.

- Let's get right to the good stuff.

What was it like being married

to one of the greatest bull riders ever?

- It was intoxicating.

You know, the fans, the travel

and Austin, he really loved what he did.

You know, I'm just now trying to figure out what it means to move on without him.

I actually just became a brand ambassador for Frontier Jeans.

- Well, Missy. That's so great.

Yeah, but you know what? I want to go back in time.

Way back in time to the height of Austin's career.

The awards, the travel and you were right by his side.

- You know, I was no stranger to rodeo either.

I used to be a rodeo queen and a trick rider before that.

- Uh-huh. Well, you know what?

We have got a lot of Austin fans waiting to talk to you, Missy.

So, why don't we take some calls, you up for that?

- Mm-hmm. - Okay.

(clicking) Okay, Missy, I'm gonna really

need you to kinda give us a sneak peek into Austin's life.

Are you with me on that? - Mm-hmm.

- Okay. All right, we've got Cynthia from Shade Falls,

Yelena from Tucson

and Chad from Canyon.

Cynthia, you're on. Let's go.

(Cynthia on phone): Hi, Missy. Big fan of Austin's.

I'd just like to know what he was like at home.

Was he sweet? Funny?

- Austin, he could make me laugh more than anybody.

(Cynthia): Really?

- I remember one time I challenged him to a race

and when he lost,

he had to wear his brother's old rodeo clown outfit for a week.

He even wore it to some fancy dinner.

(chuckling)

(clicking)

Hey, um, did you say Chad from Canyon?

Could we go to him next?

- Oh, yeah.

Okay, Chad, from Canyon. You're on with Missy.

(Chad on phone): Oh, hi, Missy.

This is Chad Radcliffe, from the Daily Rider.

Our readers would love to know,

where do you see yourself in five years?

- See myself in five years?

I don't know.

When I lost my husband, I lost myself.

And then all of a sudden I just became Austin McMurray's widow.

And I forgot that I'm a rider too.

I can do a suicide drag off of a horse at breakneck speed

and I've got my own story to tell.

- And what do you hope to accomplish by telling that story?

- I just hope that...

I can remind people that it's okay to be lost sometimes.

To not know where you want to be in five years,

let alone next week.

And if I've done that, then I think I've done my job.

And I would really like to thank Frontier Jeans

for giving me the opportunity to put myself out there again.

And to remind myself

that I'm just as resilient as their jeans.

- And you are good, Missy. Frontier Jeans got one more plug in for them.

Good for you. That's our show. Thank you for joining us today.

- Thank you.

- See you next time. Desiree signing off.

(cell phone chiming)

- Hello?

- Well, that was beyond unprofessional.

And I should fire you on the spot. But...

I just got off the phone with our head of marketing.

During that interview, traffic to our website spiked.

By more than double.

(exhaling) - That is great news.

So, does that mean I can represent Frontier Jeans from Canyon?

- Hmm, you're still gonna have

to prove to me you're more than just a one-trick pony.

- Challenge accepted.

(sheep bleating)

- What did I tell you?

- Mr. Brigsby, we're here about those sheep.

- Yeah, I figured as much and I'm not selling to the likes of you.

Going back on your offer to my daughter.

- Well, then who you selling to, huh? 'Cause I don't see a line out your door.

- Word around town is you've over-grazed your pastures

and that's why you're looking to get rid of your flock.

- See, here's what we're offering.

We take your sheep to our ranch, there's lots of pasture for them to graze on--

- And you pay us a small fee to keep them fed and watered.

- You just want me to give them over and pay you for it?

That don't sound like a deal.

- Come shearing time, we'll do all the work.

And we'll split the earnings, 50-50.

- All right then, best of luck with your feed bill.

It could take years for that pasture to grow back.

- If it ever does. - Fine!

Y'all got yourself a deal.

(mellow music)

- Hey. - Hey.

(horse neighing)

- Hello.

- Heard you on that radio show.

That Chad sure sounded nice.

- Friendly caller. - Mm.

Missy. I'm proud of you.

- Well, this ranch is my home.

And I want to do everything I can to fight for it.

- Can't keep it afloat on a shoestring forever.

- It's not going to be forever.

And Cash will land that sponsorship, eventually.

(scoffs)

But you don't want that, do you?

- I don't have to rely on that sponsorship.

- Is that why you've been keeping him from getting a new bull?

- Truth is,

no mother wants her son riding bulls.

- I know.

Which is why I'm gonna do everything I can

to make sure he stays safe.

- Why do I feel like I'm at the principal's office?

- 'Cause you are.

- Val. Great job getting those sheep. We need a lot more of those ideas.

- Thanks. But I couldn't have done it without Tuff.

- You guys make a great team.

Which is why I have decided to make you co-foremen.

- What? - That's not even a real thing.

- Yes, it is, if I say it is.

So, want the job or not?

- Yes.

- Good, great, well then. It's settled.

Tuff. One more thing.

Listen, now that you're sharing the work with Val,

I need you to focus on keeping your brother safe.

As his bull fighter.

No, no, no, no, no. I'm counting on you.

- Okay.

(upbeat music)

Demoted, by my own mother.

Co-foreman, it's not even a real thing.

- One good thing about a demotion,

you'll have more free time now, no?

- So, I can go out on a date once in a while?

- I hope it's more than once in a while.

What about your music?

- Mm. What about it?

- When I saw you playing the other day,

you had this look in your eyes.

- Me and every other country star wannabe.

It's just a hobby.

(indistinct chattering)

- Let me ask you.

How can someone who throws himself in front of bulls be scared of chasing his dreams?

- I haven't been bull fighting in a year, so...

- But your mother wants you to now?

- For my brother.

- So, this isn't a demotion,

it's more of a... reinstatement?

(serene music)

(knocking)

- Hey.

- Uh...

Uh, a stock contractor guy just called me back.

Turns out that bull is headed this way.

- Well, that is great news.

- How'd you do it?

- Do what?

- When my mom's made up her mind,

it is really hard to get her to change it.

- I just did what any good coach would do.

What's best for the rider. Chad, from Canyon.

(chuckling)

- I'm willing to give this thing a try.

If you are.

(tender music)

- What would Austin think?

- I think he'd be okay.

As long as there were some ground rules.

Uh, Coach, athlete kind of thing.

- Mm. - Mm-hmm.

- Well, we'll really have to work on the athlete thing but uh...

- Yeah. - All right.

Let's make you a champion.

- I'm ready as ever... Coach.

(cell phone chiming) - Oh...

Uh, ah... Excuse me.

I gotta go.

- What about them dancin' horss from Spain?

- Andalusians.

- Isn't that a dream of yours? - Yeah.

(Isabel shouting): Guys, Austin's back!

- Hey, y'all! Woo!

Hey, Mama!

- You were about to tell me something...

- So what have you been up to all these months, huh?

Just hanging out and cow-tipping? (chuckling)

- No, I have not been cow-tipping.

We have not been cow-tipping.

- We?

- Yeah, Missy and me. Um...

- I'm gonna ask her to marry me, Cash.

- Wait, what?!

Y'all barely been in the same town since you got together.

I didn't think you were serious about her. - I wasn't.

All those lonely nights on the road gave me a lot of time to think.

I love her.

I want her with me.

(tense music)

- Um, she can't be a rodeo queen if she's married, Austin.

Uh, it...

I mean you sure she's ready for that?

- She can always so no, can't she?

But I think this is what she wants.

It's what I want.

(chuckling)

(subdued music)

Where you going?

(clears throat)

(scoffing)

- You gotta use this.

It has these dancing horses that she really likes.

Trust me.

- Dancing horses.

(subdued music)

(horse neighing, trotting)

- Heard you on Desiree's radio show. You were great.

- Did you come all the way out here just to tell me that?

- I still had a lot of questions.

(chuckles)

Any chance I could ask you a few over coffee?

- Um...

Maybe some other time?

- Understood.

Well, still in the game.

- For the ranch?

- But I can't wait around forever.

They're lots of other ranches,

even if this is the one I really want.

(inhaling deeply)

(chuckling)

- So, when are you gonna take me to the ranch?

- I think we said, day four?

(door bells chiming)

- Ah, really holding me out.

- Once second.

Val!

(upbeat music)

(door bells chiming)

(indistinct chattering)

(music intensifies)

Subtitling: difuze