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[Siren Wailing ln Distance]
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[Woman On TV] ...on the bridge, a little
bit slow right now on the lower level.
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00:00:24,024 --> 00:00:25,733
Upper level
looking much better.
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00:00:25,901 --> 00:00:27,819
[Woman #2 On TV] Thanks, Al.
8:05 on this Wednesday morning.
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00:00:27,986 --> 00:00:29,362
Time now for a check of your
Mathis Brothers...
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[Man On TV] The bottom line is,
you know, the epidemic here, Susan,
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is worse than previously estimated...
probably much worse.
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We have this new report
coming out overnight
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from the Journal of the American
Medical Association...
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...of Doctors has described this week
what it calls an emerging epidemic.
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[Katie Couric] Military leaders called
that a threat to national security.
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If it doesn't
affect you personally,
13
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it will affect you indirectly by someone
you know, someone in your family.
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- [Laughing]
- It is just going up
15
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much faster than we thought.
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00:00:58,267 --> 00:01:00,017
[Man On TV] The problem
just keeps getting worse.
17
00:01:00,185 --> 00:01:01,978
[Man #2 On TV]
This is a terror from within.
18
00:01:02,187 --> 00:01:03,479
It is a global epidemic.
Epidemic.
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[Man #3]
Clearly something's gone wrong.
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[Man #4] Kids are being told the biggest
lie they will ever hear in their lives.
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She cannot... literally
cannot calm herself down.
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[Couric]
In the past quarter century,
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the number of overweight
children has grown from
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one in 20 to nearly
one in five.
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Used to be you'd have one or two
heavyset kids in a class.
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Now we get eight or 1 0.
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[Man #5] This year, for the first time
in the history of the world,
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more people will die from the effects
of obesity than from starvation.
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[Man #6] This has ramifications
far beyond obesity itself
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[Man #7] It is worse than even smoking.
The cost of this is about...
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[Woman #3] Half a trillion dollars
in additional health care cost...
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half a trillion.
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[Man #8] The American Academy
of Family Physicians
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partnered up with Coca-Cola.
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[Woman #4]
Isn't this a conflict of interest?
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[Man #9] Hope that the American
Academy of Family Physicians
37
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is looking for...
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Researchers say obesity is causing
more and more cases of cancer.
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and is now catching up to
smoking as the leading cause...
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[Couric Narrating]
It started out as a small story,
41
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I had no idea I'd be talking about
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00:02:07,836 --> 00:02:10,630
weight gain and obesity
my entire career.
43
00:02:13,300 --> 00:02:16,886
We've been covering the problem
and solutions for over 30 years.
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[Richard Simmons]
It's sweatin' time.
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00:02:19,765 --> 00:02:23,601
[Couric] In that time, entire industries
have ignited over the weight problem.
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00:02:23,769 --> 00:02:25,853
[Woman] I will never
look like that again.
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00:02:26,021 --> 00:02:29,148
First came the magazines,
then the talk shows-
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And how was the diet for you?
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This is the miracle
we've been waiting for.
50
00:02:32,319 --> 00:02:35,780
And now our epidemic is entertainment
on network television.
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How is this still an issue,
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much less a worldwide epidemic
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00:02:42,412 --> 00:02:45,081
We get new solutions
every day
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00:02:45,249 --> 00:02:49,085
Everything in the grocery store is made
with less fat and fewer calories
55
00:02:49,253 --> 00:02:51,671
and yet our kids keep
getting bigger and sicker.
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00:02:51,839 --> 00:02:53,673
It makes no sense.
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ls there a link between our
ever-expanding waistlines
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and the government's
own dietary guidelines?
59
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[Couric] And that got me thinking,
60
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what if the solutions
weren't really solutions at all?
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00:03:07,688 --> 00:03:09,689
The Bush administration
is resisting a plan
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from the World Health
Organization to fight obesity...
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[Couric] What if they were
actually making things worse?
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There are a very high percentage
of young people overweight
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because of a number of things
that have happened in our country
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in the last several years.
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[Couric] What if our whole approach
to this epidemic has been dead wrong?
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00:03:38,552 --> 00:03:40,845
Sorry. Okay.
69
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Uh, let me fix this.
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You know, one person told me
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that fat people
were just made to be fat.
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And l don't think that's true.
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And l know it's hard,
'cause l'm still overweight.
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And right now l feel
like l always will be.
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[Brady]
Why do you not eat vegetables, Taylor?
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- 'Cause l do not like them.
- Why?
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- l don't.
- Why not?
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00:04:08,749 --> 00:04:09,582
'Cause l don't.
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00:04:09,750 --> 00:04:11,334
You just say you don't,
but you don't have a reason.
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00:04:11,501 --> 00:04:12,710
- Yes, l do.
- What's the reason?
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l don't.
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[Brady] Being in the South,
we eat a lot of fattening things.
83
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We eat macaroni and cheese,
fried cube steak, fried chicken.
84
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And that's what we're used to.
That's what l've grown up doing.
85
00:04:28,644 --> 00:04:32,146
l've done what my parents done.
My parents have done what they've done.
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lt's passed on from generation.
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And once you start overeating,
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it becomes the worst habit,
and it just grows.
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[Mother] The first time
that l think he ever mentioned
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00:04:53,168 --> 00:04:56,045
the teasing...
calling him fat or something,
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l think it was probably
around the age of eight.
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Some girls told him they wanted
to see how fast he could run,
93
00:05:04,346 --> 00:05:07,014
and he ran.
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00:05:07,182 --> 00:05:12,228
And later, another girl
came to him and told him..
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that they were laughing at him,
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and they just wanted him to run
so they could see his fat shake.
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He stayed upset
about that for so long.
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00:05:21,530 --> 00:05:23,781
- [Brady] We ready to eat, Mama?
- Mm-hmm.
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00:05:26,827 --> 00:05:30,246
[Brady] l'm 1 5, and l weigh
around 21 5 pounds.
100
00:05:30,414 --> 00:05:32,665
[Tinna]
lf you like it that way.
101
00:05:32,833 --> 00:05:35,584
[Brady] l'd like to lose
about 50 to 55 pounds.
102
00:05:35,752 --> 00:05:38,796
l could do so many more things.
103
00:05:38,964 --> 00:05:42,299
Maybe l could play football
or play baseball.
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l've always had an interest
in baseball.
105
00:05:45,679 --> 00:05:48,848
[Tinna] We talk about it a lot...
about, you know, the weight thing and
106
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l've always been overweight.
And l was overweight at his age.
107
00:05:53,061 --> 00:05:57,106
And l don't want him to be having
to obsess about weight his whole life.
108
00:05:57,274 --> 00:06:00,901
You know, l want him to be able to focus
on other things that are more important.
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00:06:04,656 --> 00:06:07,700
l really think
he wants to lose weight.
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00:06:07,868 --> 00:06:10,286
l just think he doesn't
know how to do it.
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[Brady] Everybody else doesn't look
at it the same way as l do.
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00:06:16,710 --> 00:06:18,961
l look at it as l'm failing,
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00:06:19,129 --> 00:06:24,383
and they just look at it
as he's just another fat kid
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00:06:26,553 --> 00:06:28,512
[Man]
Kids are obese for two reasons...
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00:06:28,680 --> 00:06:31,307
They have voracious appetites,
and they don't exercise enough.
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00:06:31,475 --> 00:06:34,185
[Whoopi Goldberg] Americans view
overweight people as lazy,
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unambitious
and lacking willpower.
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[Man #2] All we have to do is have
people eat less and exercise more.
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Not a very big problem.
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The subtle message is
"lt's your fault you're fat."
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00:06:46,948 --> 00:06:50,159
All you need to do
is eat less, exercise more.
122
00:06:50,327 --> 00:06:52,703
lt's all about personal responsibility,
about willpower.
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That's the message
that's been pushed on us.
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l want to see you all moving,
all right?
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Forget about it.
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[Couric]
"Eat less, exercise more".
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00:07:01,713 --> 00:07:04,757
has been the common sense
answer to unwanted weight
128
00:07:04,925 --> 00:07:06,801
for more than half a century.
129
00:07:06,968 --> 00:07:09,095
This was the science.
130
00:07:09,262 --> 00:07:11,931
And it started with a mouse.
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00:07:13,391 --> 00:07:15,643
The year was 1 953.
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00:07:15,811 --> 00:07:20,481
Up until this point,
exercise had been considered taboo.
133
00:07:20,649 --> 00:07:24,985
Doctors even warned it would cause heart
attacks and diminish your sex drive.
134
00:07:26,780 --> 00:07:28,656
Then came Dr. Jean Mayer,
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00:07:28,824 --> 00:07:30,574
a French physiologist
136
00:07:30,742 --> 00:07:34,829
who would become the foremost
expert on obesity in the U.S.
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00:07:34,996 --> 00:07:37,039
He noted that large lab mice
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00:07:37,207 --> 00:07:40,167
ate virtually the same amount
as smaller mice.
139
00:07:40,335 --> 00:07:43,546
But the big ones weren't
nearly as active afterwards.
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00:07:43,713 --> 00:07:45,256
Mayer's conclusion,
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00:07:45,423 --> 00:07:48,467
lack of exercise must be related
to weight gain.
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00:07:49,678 --> 00:07:53,139
His finding sparked
a fitness revolution.
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00:07:53,306 --> 00:07:55,641
[Man] This is where you come
and punish yourself for fun...
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00:07:55,809 --> 00:07:57,810
or rather, for your health.
145
00:07:57,978 --> 00:08:00,354
Here we go now.
We're gonna step apart together
146
00:08:00,522 --> 00:08:02,523
To the right. Apart...
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00:08:02,691 --> 00:08:05,192
[Couric] By the time Jane Fonda
became the face of fitness,
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00:08:05,610 --> 00:08:09,321
Americans were spending billions
of dollars trying to lose weight.
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00:08:09,698 --> 00:08:11,949
[Woman] ♪ Let's get physical
Physical
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00:08:12,117 --> 00:08:13,993
♪ I wanna get physical ♪
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[Couric] But as more and more people
began exercising,
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00:08:16,538 --> 00:08:19,373
more and more waistlines
grew out of control.
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00:08:20,792 --> 00:08:23,586
Between 1 980 and 2000,
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00:08:23,753 --> 00:08:28,299
fitness club memberships more than
doubled across the United States.
155
00:08:28,466 --> 00:08:32,970
During that same time,
the obesity rate also doubled.
156
00:08:33,138 --> 00:08:34,513
A decade later,
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00:08:34,681 --> 00:08:36,223
two out of every three Americans
158
00:08:36,391 --> 00:08:38,684
were either overweight or obese.
159
00:08:39,728 --> 00:08:41,478
So how is it possible...
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00:08:41,646 --> 00:08:44,773
that the enormous rise
of the fitness revolution.
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00:08:44,941 --> 00:08:48,611
almost exactly mirrored
the rise in obesity rates.
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00:08:48,778 --> 00:08:50,529
[Man] Something is making that happen.
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00:08:50,697 --> 00:08:53,949
The question is, how is that happening
in Malaysia, Saudi Arabia,
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00:08:54,117 --> 00:08:57,036
Sweden, Norway, South Africa
and everywhere else.
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00:08:59,414 --> 00:09:01,999
And we have obese
six-month-olds.
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00:09:04,294 --> 00:09:07,004
You want to tell me that
they're supposed to diet and exercise?
167
00:09:08,423 --> 00:09:10,758
So, how our politicians
can continue
168
00:09:10,926 --> 00:09:13,302
to espouse this same mantra...
169
00:09:13,470 --> 00:09:16,847
"Diet and exercise,
you are what you eat, it's your fault"
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00:09:17,015 --> 00:09:18,807
is absolutely beyond me.
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00:09:30,737 --> 00:09:36,575
[Girl] l am 1 2 years old,
and l weigh 21 2 pounds.
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00:09:38,536 --> 00:09:42,539
My doctors have said
that l am a statistic.
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00:09:42,707 --> 00:09:44,750
l don't really know what it means.
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00:09:44,918 --> 00:09:46,877
l think it has something
to do with my weight.
175
00:09:49,172 --> 00:09:53,133
They normally say that
l'm just supposed to eat healthier
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and exercise a lot more,
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00:09:55,929 --> 00:09:58,222
which is what l am doing.
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00:09:58,390 --> 00:10:00,557
l swim four days a week
179
00:10:00,725 --> 00:10:04,770
and then walking my dogs
on the weekends.
180
00:10:07,899 --> 00:10:12,569
[Woman] We didn't really start to worry
about it until l think she was eight,
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00:10:13,029 --> 00:10:15,364
um, when the doctor wanted us
182
00:10:15,532 --> 00:10:18,492
to seek a nutritionist
to kind of address the issue.
183
00:10:18,660 --> 00:10:20,327
And l just remember at that time
184
00:10:20,495 --> 00:10:22,871
we called the nutritionist
that he wanted us to
185
00:10:23,039 --> 00:10:25,499
and we were told, "We don't
see children that young."
186
00:10:26,876 --> 00:10:29,461
lt has to do
a lot with their self-esteem,
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00:10:29,629 --> 00:10:32,631
especially with girls once they hit
their teenage years
188
00:10:32,799 --> 00:10:34,842
because, "Oh, l'm the fat kid,
189
00:10:35,010 --> 00:10:37,261
and l always have to
consciously watch what l eat."
190
00:10:38,471 --> 00:10:40,848
My doctor, um...
191
00:10:42,183 --> 00:10:44,601
he told me to join
Weight Watchers,
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00:10:44,769 --> 00:10:49,940
um, and l can't,
because l'm not old enough yet.
193
00:10:50,108 --> 00:10:53,027
Then we stopped at that point
and said, you know what?
194
00:10:53,194 --> 00:10:56,447
We know... We have the tools.
We know what we're supposed to do.
195
00:10:56,823 --> 00:10:58,615
Let's just try
and do it ourselves.
196
00:11:02,829 --> 00:11:05,331
Some of the things that l do
when l look for healthier choices
197
00:11:05,498 --> 00:11:07,124
is doing the reduced fat...
198
00:11:07,292 --> 00:11:10,669
lt's got more fiber in it.
lt's made with more whole grains.
199
00:11:10,837 --> 00:11:13,297
l look at the fat content,
but cereal, by its very nature,
200
00:11:13,465 --> 00:11:14,757
is generally pretty low in fat.
201
00:11:14,924 --> 00:11:19,762
So cereal's a good go-to
for pretty much any meal replacement.
202
00:11:21,598 --> 00:11:24,058
l know what my family will eat,
203
00:11:24,225 --> 00:11:28,437
and l try and consider that
when l'm purchasing things.
204
00:11:30,899 --> 00:11:34,985
[Maggie] l would expect that, since l'm
eating healthy and exercising a lot,
205
00:11:35,695 --> 00:11:39,615
that l would be able to lose
more weight than l am.
206
00:11:39,783 --> 00:11:43,786
But my weight has mostly
stayed the same.
207
00:11:43,953 --> 00:11:47,873
So, sometimes it gets
a little bit frustrating.
208
00:11:58,885 --> 00:12:00,969
[Man] This whole generation of kids,
they're doing their best.
209
00:12:01,137 --> 00:12:03,764
They're torturing themselves
210
00:12:03,932 --> 00:12:08,102
to do the cure that we tell them,
and it's the wrong cure.
211
00:12:08,269 --> 00:12:10,521
And we're blaming the willpower,
212
00:12:10,688 --> 00:12:15,150
the moral fortitude of these kids,
and it's a crime.
213
00:12:20,281 --> 00:12:22,741
[Man] There is a solution to obesity.
lt's energy balance.
214
00:12:22,909 --> 00:12:24,868
lt's balancing calories in
and calories out.
215
00:12:25,036 --> 00:12:28,455
[Woman] We're eating and drinking too
much and not getting enough exercise.
216
00:12:28,623 --> 00:12:31,291
[Man #2] We will have
to have greater emphasis
217
00:12:31,459 --> 00:12:34,211
on getting that energy balance.
218
00:12:34,379 --> 00:12:37,506
Nowadays there's this phrase,
"Let's practice energy balance."
219
00:12:37,674 --> 00:12:40,134
Okay, we're gonna make sure
that we know how to match
220
00:12:40,301 --> 00:12:42,344
the calories in
to the calories out
221
00:12:42,512 --> 00:12:44,596
so that we don't get fat.
222
00:12:46,141 --> 00:12:48,475
lt's nonsense.
223
00:12:48,643 --> 00:12:53,689
You eat, say,
1 1 0 bites of food a day,
224
00:12:53,857 --> 00:12:58,694
and you only burn off 1 09 of them,
you're gonna get obese in 20 years.
225
00:12:58,862 --> 00:13:02,573
Even if there's a Guinness world record
holder of calorie counting,
226
00:13:02,740 --> 00:13:04,867
calories in to the calories out,
227
00:13:05,034 --> 00:13:07,786
nobody can do it.
228
00:13:07,954 --> 00:13:08,954
[Man] 3:40.
229
00:13:10,457 --> 00:13:13,917
- What do you have next?
- Next l have swim team.
230
00:13:14,085 --> 00:13:18,422
We certainly don't want to discourage
people from exercising
231
00:13:18,590 --> 00:13:21,091
or underplay the importance
of physical activity to health,
232
00:13:21,259 --> 00:13:25,220
but we are not gonna exercise
our way out of this obesity problem.
233
00:13:27,015 --> 00:13:29,850
To burn offjust one 20-ounce Coke,
234
00:13:30,018 --> 00:13:33,687
a child would have to bike
for an hour and 1 5 minutes.
235
00:13:33,855 --> 00:13:36,857
Most people don't have
that much time in their day.
236
00:13:39,110 --> 00:13:41,320
[Lustig] So if you burn
a calorie sleeping,
237
00:13:41,488 --> 00:13:45,616
or you burn a calorie exercising,
it's still a calorie burned.
238
00:13:45,783 --> 00:13:48,744
The question is, is a calorie eaten
a calorie eaten.
239
00:13:48,912 --> 00:13:51,288
And for that we have
really good data.
240
00:13:51,456 --> 00:13:53,624
And it says a calorie
is not a calorie.
241
00:13:55,335 --> 00:13:57,419
Why is a calorie not a calorie?
242
00:13:57,587 --> 00:13:59,379
All right.
Let's give you an example.
243
00:13:59,547 --> 00:14:01,632
Let's take an easy one.
Let's take almonds.
244
00:14:03,259 --> 00:14:06,887
lf you consume 1 60 calories
in almonds,
245
00:14:07,055 --> 00:14:10,390
because of the fiber
in the almonds,
246
00:14:10,558 --> 00:14:13,810
the food is not going
to get absorbed immediately.
247
00:14:13,978 --> 00:14:16,772
So your blood sugar rise
is gonna be a lot lower,
248
00:14:16,940 --> 00:14:19,316
it's gonna be for longer.
249
00:14:19,484 --> 00:14:21,360
So what's the opposite of the almond?
250
00:14:21,528 --> 00:14:24,446
Well, the opposite of the almond
would be a soft drink.
251
00:14:24,614 --> 00:14:27,074
Because there's no fiber,
252
00:14:27,242 --> 00:14:29,785
they get absorbed straight
through the portal system to the liver.
253
00:14:31,162 --> 00:14:34,414
The liver gets this big sugar rush.
254
00:14:34,582 --> 00:14:37,376
And when your liver
gets that onslaught,
255
00:14:37,544 --> 00:14:42,422
it has no choice but to
turn it into fat immediately.
256
00:14:42,590 --> 00:14:47,261
So, 1 60 calories in almonds,
or 1 60 calories in soda.
257
00:14:47,428 --> 00:14:49,096
You tell me which is better.
258
00:14:51,182 --> 00:14:55,227
[Woman] For over 1 25 years,
we've been bringing people together.
259
00:14:55,395 --> 00:14:57,521
[Couric] And yet we are
continually being sold
260
00:14:57,689 --> 00:15:00,566
a message contrary to the science.
261
00:15:00,733 --> 00:15:02,943
[Woman] ...on something
that concerns all of us... obesity.
262
00:15:03,111 --> 00:15:04,486
[Couric] Our weight, we're told,
263
00:15:04,654 --> 00:15:07,447
comes down to calories
in and calories out.
264
00:15:07,615 --> 00:15:09,241
[Woman]
One simple, common sense fact.
265
00:15:09,409 --> 00:15:12,619
All calories count, no matter
where they come from,
266
00:15:12,787 --> 00:15:15,414
including Coca-Cola
and everything else with calories.
267
00:15:15,582 --> 00:15:19,251
And if you eat and drink more calories
than you burn off, you'll gain weight.
268
00:15:19,419 --> 00:15:22,087
[Woman] Well, one thing
we need to understand,
269
00:15:22,255 --> 00:15:24,423
that the food industry is really
at the heart of this problem.
270
00:15:24,591 --> 00:15:27,593
We're handing the industry a big gift
271
00:15:27,760 --> 00:15:31,597
in that they get to confuse the issue
by talking about exercise.
272
00:15:31,764 --> 00:15:35,017
lt's all about the spin, right?
So the food industry is good at
273
00:15:35,184 --> 00:15:40,314
kind of taking half-truths
and then stretching them.
274
00:15:40,481 --> 00:15:42,816
Food companies are interested
in selling more food.
275
00:15:42,984 --> 00:15:45,485
That's their job
as a corporation.
276
00:15:45,653 --> 00:15:50,032
And one way to do that
is to co-opt potential critics.
277
00:15:51,117 --> 00:15:55,495
The soft drink companies
fund research in universities.
278
00:15:55,663 --> 00:15:58,123
They donate
to professional societies.
279
00:15:58,291 --> 00:16:02,210
And, in fact, l just saw
a new major analysis
280
00:16:02,378 --> 00:16:05,839
that says that soft drinks
have nothing to do with obesity.
281
00:16:06,007 --> 00:16:09,009
And the study was sponsored
in part by Coca-Cola.
282
00:16:09,177 --> 00:16:11,053
We haven't heard this
kind of association before.
283
00:16:11,220 --> 00:16:13,639
lt's the American Academy
of Family Physicians.
284
00:16:13,806 --> 00:16:16,558
They have partnered up with...
285
00:16:16,726 --> 00:16:19,019
Coca-Cola, which...
286
00:16:19,187 --> 00:16:21,480
[Man] You know...
Yeah, definitely a head-scratcher.
287
00:16:21,856 --> 00:16:24,274
[Couric]
Immediately after Coke's announcement,
288
00:16:24,442 --> 00:16:26,860
a group of 20 doctors who helped make up
289
00:16:27,028 --> 00:16:30,405
the American Academy
of Family Physicians publicly resigned.
290
00:16:30,573 --> 00:16:35,786
How can any organization that claims
to promote public health
291
00:16:35,953 --> 00:16:40,207
join forces with a company that promotes
products that put our children at risk?
292
00:16:40,375 --> 00:16:43,126
[Couric] But not all doctors
see it the same way,
293
00:16:43,294 --> 00:16:47,714
particularly those whose research
is funded by the industry.
294
00:16:47,882 --> 00:16:50,550
[Male Newscaster] Even though
study after study has shown soda
295
00:16:50,718 --> 00:16:55,097
to be a significant contributor
to America's staggering obesity crisis.
296
00:16:55,264 --> 00:16:58,308
Dr. Allison says there's not enough
"solid evidence."
297
00:16:58,476 --> 00:17:02,270
But his critics say Allison
is motivated by something else...
298
00:17:02,438 --> 00:17:04,356
by all the money
he has repeatedly taken.
299
00:17:04,524 --> 00:17:06,233
from Coca-Cola, Pepsi.
300
00:17:06,401 --> 00:17:08,151
and the American Beverage Association.
301
00:17:11,698 --> 00:17:14,991
[Couric] l know you've received a lot of
money from the food industry in general.
302
00:17:15,576 --> 00:17:18,704
Was there evidence that said the
ingestion of sugary beverages
303
00:17:18,871 --> 00:17:21,456
actually contributed
to the obesity problem?
304
00:17:21,624 --> 00:17:24,292
lngestion of all calories
contributes to the obesity problem.
305
00:17:24,460 --> 00:17:26,920
One question you might ask
is whether sugary beverages
306
00:17:27,088 --> 00:17:29,464
contribute more so
than do other calories.
307
00:17:29,632 --> 00:17:31,508
That's a very
challenging question to ask.
308
00:17:31,676 --> 00:17:34,052
Well, let me ask you that.
Do they?
309
00:17:34,220 --> 00:17:36,930
lt's a good question.
There's reasons to believe they might.
310
00:17:37,098 --> 00:17:39,141
But l don't think the evidence
is quite clear. For example...
311
00:17:39,308 --> 00:17:41,643
And what would be
the science behind that?
312
00:17:41,811 --> 00:17:48,066
Well, the ideal study might be
requiring people to, uh, uh...
313
00:17:50,486 --> 00:17:53,905
Excuse me. Let me start again on that.
Let me just get my thoughts together.
314
00:17:54,073 --> 00:17:55,198
Okay.
315
00:18:01,748 --> 00:18:03,707
[Man] We know sugared
beverage consumption
316
00:18:03,875 --> 00:18:05,500
is producing diabetes and obesity.
317
00:18:05,668 --> 00:18:08,003
lt's just ridiculous
to think otherwise.
318
00:18:08,171 --> 00:18:10,380
And, of course, research shows
it to be the case.
319
00:18:10,548 --> 00:18:11,757
And people are getting wise
320
00:18:11,924 --> 00:18:14,301
to industry-funded studies
that show the opposite.
321
00:18:16,804 --> 00:18:22,142
[Taubes] lf you're peddling Coca-Cola,
Pepsi, sugar water, Gatorade,
322
00:18:22,310 --> 00:18:24,853
you don't want your food to be
considered inherently fattening,
323
00:18:25,104 --> 00:18:27,397
just as the tobacco industry
would have preferred
324
00:18:27,565 --> 00:18:31,943
that their product not been considered
inherently capable of causing cancer.
325
00:18:32,111 --> 00:18:36,406
But just like cigarettes
literally cause lung cancer,
326
00:18:36,574 --> 00:18:39,075
certain foods literally
make you fat.
327
00:18:41,579 --> 00:18:43,455
This is a big bag.
328
00:18:49,587 --> 00:18:51,922
What did you have for lunch?
329
00:18:52,089 --> 00:18:53,632
- Let's tell the truth.
- Um...
330
00:18:55,092 --> 00:18:57,844
Hamburger. French fries.
331
00:18:58,012 --> 00:19:00,430
Milk and juice.
332
00:19:00,598 --> 00:19:03,683
- Milk and juice?
- They give them both.
333
00:19:05,686 --> 00:19:10,398
lf you ever go on a diet,
and you try to eat healthier food,
334
00:19:10,566 --> 00:19:12,609
your brain's still
telling you "Eat, eat, eat.
335
00:19:12,777 --> 00:19:16,154
lt's not what l want.
No, get something else."
336
00:19:16,322 --> 00:19:18,532
You're still used to
that fattening stuff.
337
00:19:18,699 --> 00:19:20,826
That's why it's hard
to go on a diet.
338
00:19:20,993 --> 00:19:22,911
You ain't got
but a few more to go.
339
00:19:23,079 --> 00:19:24,955
This time of night
you don't eat that many.
340
00:19:27,708 --> 00:19:30,752
- Gotta savor the flavor.
- You gotta savor the flavor?
341
00:19:30,920 --> 00:19:34,339
You gotta savor the flavor
'cause you only get so many chips.
342
00:19:34,507 --> 00:19:36,424
l'm trying to lose weight.
343
00:19:36,592 --> 00:19:39,427
My weight is pretty heavy. 1 80.
344
00:19:39,595 --> 00:19:42,848
l'm a pretty heavy dude.
That's why l try to get exercise in,
345
00:19:43,015 --> 00:19:44,766
eat some healthy food every day.
346
00:19:48,479 --> 00:19:51,189
[Mother] We, um,
started eating different things,
347
00:19:51,357 --> 00:19:52,232
more fruits and vegetables.
348
00:19:52,400 --> 00:19:54,818
We limit our starches.
We limit our breads.
349
00:19:54,986 --> 00:19:56,820
We keep healthier snacks.
350
00:19:56,988 --> 00:19:58,989
He loves Hot Pockets.
351
00:19:59,156 --> 00:20:01,074
So they have Lean Hot Pockets.
352
00:20:01,242 --> 00:20:03,785
So l make sure to have the lean ones
versus the regular ones.
353
00:20:07,623 --> 00:20:10,250
lt costs more to eat healthier.
354
00:20:10,418 --> 00:20:12,669
So we slip. And l'm not
gonna say we don't.
355
00:20:12,837 --> 00:20:16,548
Because it's easier to go in there
and buy the cereals with sugar in it.
356
00:20:16,716 --> 00:20:20,468
lt's easier to buy chips,
because it's cheaper.
357
00:20:20,636 --> 00:20:22,470
And that's what the food industry
wants them to think.
358
00:20:22,638 --> 00:20:24,514
They want them to think
it's cheaper.
359
00:20:24,682 --> 00:20:27,559
KFC Family Feast.
Nine pieces, any recipe,
360
00:20:27,727 --> 00:20:30,562
three large sides,
six biscuits, 1 9.99.
361
00:20:30,730 --> 00:20:32,397
Do not give up on dinner. Mm.
362
00:20:32,565 --> 00:20:35,901
[Hyman] "You deserve a break today."
You can get a "value meal."
363
00:20:36,068 --> 00:20:38,153
These are messages that have
kind of gotten embedded
364
00:20:38,321 --> 00:20:40,572
into our culture,
into their thinking.
365
00:20:40,740 --> 00:20:44,284
But there is well-documented
scientific proof
366
00:20:44,452 --> 00:20:47,120
that you can eat well for less,
and they don't know that.
367
00:20:56,881 --> 00:20:59,007
[Woman] Okay, we're gonna be
in room number nine.
368
00:20:59,800 --> 00:21:01,885
Just come right in.
369
00:21:02,053 --> 00:21:03,970
And it'll be just a moment, okay?
370
00:21:06,974 --> 00:21:08,934
[Man] How is the diet control going?
371
00:21:09,101 --> 00:21:11,227
Diet control for him
is getting... is better.
372
00:21:11,395 --> 00:21:13,313
At first it was rocky,
but it's a lot better.
373
00:21:13,481 --> 00:21:16,399
l'm happy to hear that you think
things are going so well,
374
00:21:16,567 --> 00:21:19,611
but it's a bit concerning,
because when l look at Wesley,
375
00:21:19,779 --> 00:21:20,987
he doesn't look any thinner.
376
00:21:21,155 --> 00:21:24,157
ln fact, he actually looks bigger
than he did a few years ago.
377
00:21:24,325 --> 00:21:27,202
And what l see from the data is...
378
00:21:27,370 --> 00:21:29,871
is that he's continued
to gain weight
379
00:21:30,039 --> 00:21:33,583
even faster than the rate
that he was before.
380
00:21:33,751 --> 00:21:38,129
His weight is even higher
than it was last time.
381
00:21:38,297 --> 00:21:41,925
l've eaten less than l usually have.
l've exercised more.
382
00:21:42,093 --> 00:21:44,678
And l don't really know
why l'm getting more weight.
383
00:21:48,140 --> 00:21:50,266
Mom, have you noticed
that his skin here...
384
00:21:50,434 --> 00:21:52,936
is starting to get a little bit dark
and a little bit thick.
385
00:21:53,104 --> 00:21:55,313
lt's part of what we call
metabolic syndrome.
386
00:21:55,481 --> 00:21:56,356
Oh. Okay.
387
00:21:56,524 --> 00:21:57,816
His body is already starting to show
388
00:21:57,984 --> 00:22:01,861
some of the adult signs
of overweight and obesity.
389
00:22:02,029 --> 00:22:04,614
l worry about that l might have
a heart attack or a seizure,
390
00:22:04,782 --> 00:22:05,782
or something like that
391
00:22:05,950 --> 00:22:07,367
l've seen these things on the news.
392
00:22:07,535 --> 00:22:09,369
And l've seen my family
have had it too.
393
00:22:09,537 --> 00:22:11,454
And l'm worried
myself might have it.
394
00:22:11,622 --> 00:22:13,206
[Nurse] So relax your arm and your leg.
395
00:22:14,333 --> 00:22:17,293
And take some deep breaths.
And here we go.
396
00:22:23,217 --> 00:22:26,136
[Hyman] lt's not just genetics.
We're seeing strokes in eight-year-olds.
397
00:22:26,303 --> 00:22:27,971
We're seeing heart attacks
in 20-year-olds.
398
00:22:28,139 --> 00:22:30,515
We're seeing kids at 30,
399
00:22:30,683 --> 00:22:32,434
by their 30th birthday needing
400
00:22:32,601 --> 00:22:36,646
renal dialysis for kidney failure
because of these problems.
401
00:22:36,814 --> 00:22:38,982
[Lustig] Genetics are a very
important part of this
402
00:22:39,150 --> 00:22:41,026
and certainly
there are people
403
00:22:41,193 --> 00:22:44,529
who are genetically susceptible
and genetically prone.
404
00:22:44,697 --> 00:22:47,782
But genetics is not
what this is about.
405
00:22:47,950 --> 00:22:50,910
When l was young,
the obesity rates
406
00:22:51,078 --> 00:22:53,163
were actually pretty rare
among children.
407
00:22:53,330 --> 00:22:56,791
There's been a stunning increase.
408
00:22:56,959 --> 00:22:58,710
[Woman]
We haven't had this situation
409
00:22:59,086 --> 00:23:03,798
throughout the whole history of mankind
until the past 30, 40 years.
410
00:23:10,389 --> 00:23:13,058
[Couric]
Most experts say the obesity epidemic
411
00:23:13,225 --> 00:23:16,352
really has taken place
in the last 30 years or so.
412
00:23:16,520 --> 00:23:19,230
Looking back, do you think
there's anything
413
00:23:19,398 --> 00:23:22,067
that your administration
or other administrations
414
00:23:22,234 --> 00:23:24,944
could have done to prevent this?
415
00:23:25,112 --> 00:23:27,363
l don't know.
l missed it sort of.
416
00:23:27,531 --> 00:23:28,907
We knew that...
417
00:23:29,075 --> 00:23:33,661
We had an effort to try to increase
the exercise programs in the schools
418
00:23:33,829 --> 00:23:36,247
and improve the cafeteria requirements
419
00:23:36,415 --> 00:23:39,459
but l don't think we appreciated
the magnitude of it.
420
00:23:39,627 --> 00:23:45,507
We've got all these kids, even preteens,
with type 2 diabetes now.
421
00:23:45,674 --> 00:23:48,093
That used to be called
adult-onset diabetes.
422
00:23:48,260 --> 00:23:50,720
lt was unheard of
for young people to get it.
423
00:23:52,973 --> 00:23:55,934
And it's becoming a big problem
in other parts of the world.
424
00:23:56,102 --> 00:23:58,812
Second-fastest growing area...
Middle East and North Africa.
425
00:23:59,605 --> 00:24:02,440
lt's not only a personal tragedy
for a lot of young people
426
00:24:02,608 --> 00:24:05,693
and interferes with their quality
of life, their mobility,
427
00:24:05,861 --> 00:24:11,032
but it will lead to
enormous complications for us.
428
00:24:15,830 --> 00:24:19,541
As physicians, we know how to take care
of a 50-year-old or 60-year-old
429
00:24:19,708 --> 00:24:21,793
with type 2 diabetes.
430
00:24:21,961 --> 00:24:26,131
What none of us have done is to
take care of that 1 0-year-old
431
00:24:26,298 --> 00:24:30,635
with type 2 diabetes
for five, six, seven decades.
432
00:24:30,803 --> 00:24:32,804
We don't know
the consequences of that.
433
00:24:32,972 --> 00:24:35,390
And that scares me greatly.
434
00:24:38,144 --> 00:24:40,478
[Couric] If there's a moment
in time marking the start
435
00:24:40,646 --> 00:24:46,234
of the obesity epidemic,
it's 1 977, the McGovern Report.
436
00:24:46,402 --> 00:24:48,528
The Senate Special Committee
on Nutrition
437
00:24:48,696 --> 00:24:52,115
is looking into the connection
between heart disease and diet.
438
00:24:52,283 --> 00:24:55,952
[Couric] Expert testimony before the
committee on nutrition and human needs
439
00:24:56,120 --> 00:24:59,789
warned Senator George McGovern
that obesity would soon be
440
00:24:59,957 --> 00:25:04,043
the number one form of malnutrition
in the United States.
441
00:25:05,087 --> 00:25:07,714
When we get the kind of
overwhelming consensus
442
00:25:07,882 --> 00:25:09,924
that has developed
before this committee
443
00:25:10,092 --> 00:25:13,887
it seems to me we have some obligation
to share that with the American people.
444
00:25:14,054 --> 00:25:16,222
[Couric] With predictions
of rising medical cost,
445
00:25:16,640 --> 00:25:20,685
the committee issued the very first
dietary goals for Americans
446
00:25:20,853 --> 00:25:24,355
noting that our diet had become
overly rich in fatty meats,
447
00:25:24,523 --> 00:25:27,442
rich in saturated fats
and cholesterol,
448
00:25:27,610 --> 00:25:29,903
and rich in sugar.
449
00:25:30,070 --> 00:25:34,199
The egg, sugar, dairy
and beef associations
450
00:25:34,366 --> 00:25:37,911
with sales of their products
in danger, united,
451
00:25:38,078 --> 00:25:40,747
and flat-out rejected
the McGovern Report.
452
00:25:40,915 --> 00:25:43,416
They even demanded a rewrite.
453
00:25:43,584 --> 00:25:46,669
The byzantine politics
that l saw taking place here
454
00:25:46,837 --> 00:25:52,175
the last couple of weeks had to do
with the power of lobbies.
455
00:25:52,343 --> 00:25:54,761
[Couric]
Despite McGovern's best intention,
456
00:25:54,929 --> 00:25:57,847
the dietary goals were indeed revised
457
00:25:58,015 --> 00:26:03,186
and the words "reduced intake" were
removed from the report for good.
458
00:26:03,354 --> 00:26:06,898
Instead, they encouraged Americans
to buy leaner products
459
00:26:07,066 --> 00:26:10,068
and buy more food with less fat.
460
00:26:12,112 --> 00:26:16,115
And so, the 1 980s began
with a new health doctrine,
461
00:26:16,283 --> 00:26:18,076
and a brand-new market,
462
00:26:18,244 --> 00:26:23,498
every food product imaginable
reengineered to be low in fat.
463
00:26:23,666 --> 00:26:28,628
When you take the fat
out of the food, it tastes nasty.
464
00:26:28,796 --> 00:26:31,798
Tastes terrible.
Tastes like cardboard.
465
00:26:31,966 --> 00:26:34,926
Food industry knew that.
So they had to do something
466
00:26:35,094 --> 00:26:38,721
to make the food palatable,
to make it worth eating.
467
00:26:38,889 --> 00:26:41,224
So what did they do?
Dumped in the sugar.
468
00:26:41,392 --> 00:26:42,892
♪♪ [Man] Sugar
469
00:26:44,228 --> 00:26:45,812
♪ Aw, honey, honey
470
00:26:48,315 --> 00:26:50,984
♪ You are my candy girl
471
00:26:51,151 --> 00:26:54,988
♪ And you got me wanting you
472
00:26:57,241 --> 00:26:58,658
♪ Honey
473
00:27:00,035 --> 00:27:01,744
♪ Aw, sugar, sugar
474
00:27:04,081 --> 00:27:07,083
♪ You are my candy girl
475
00:27:07,251 --> 00:27:09,460
♪ And you got me wanting you ♪
476
00:27:09,628 --> 00:27:12,380
[Couric] Between 1 977 and 2000
477
00:27:12,548 --> 00:27:16,092
Americans have doubled
their daily intake of sugar.
478
00:27:16,260 --> 00:27:18,344
Sugar is poison.
479
00:27:18,512 --> 00:27:23,349
lt is a chronic... not acute...
chronic dose-dependent...
480
00:27:23,517 --> 00:27:28,646
depends on how much you eat,
because there is a safe threshold,
481
00:27:28,814 --> 00:27:31,566
hepato... "liver"... toxin.
482
00:27:32,276 --> 00:27:35,486
The metabolic diseases that are
associated with obesity,
483
00:27:35,654 --> 00:27:38,531
the diabetes,
the heart disease,
484
00:27:38,699 --> 00:27:41,701
the lipid problems,
the strokes, the cancer...
485
00:27:41,869 --> 00:27:45,163
those diseases
are being driven by sugar.
486
00:27:45,331 --> 00:27:47,540
[Couric] Fructose,
the sweet part of sugar
487
00:27:47,708 --> 00:27:49,876
can only be processed in the liver.
488
00:27:50,044 --> 00:27:54,422
When your liver is pushed to the max,
the pancreas comes to the rescue
489
00:27:54,590 --> 00:27:59,135
by producing excess amounts
of a hormone called insulin.
490
00:27:59,303 --> 00:28:02,221
[Lustig] lnsulin is
the energy storage hormone.
491
00:28:03,140 --> 00:28:06,267
lnsulin turns sugar
into fat for storage.
492
00:28:06,435 --> 00:28:08,102
That's insulin's job.
493
00:28:10,230 --> 00:28:12,857
[Couric] High levels of insulin
can also block your brain
494
00:28:13,150 --> 00:28:15,276
from receiving the signal
that you're full.
495
00:28:15,444 --> 00:28:16,444
[Beeping]
496
00:28:17,571 --> 00:28:19,489
[Lustig] Problem is your brain
thinks you're starving.
497
00:28:21,075 --> 00:28:23,159
So how do you feel
when you're starved?
498
00:28:23,327 --> 00:28:25,536
Crappy, tired, slothy.
499
00:28:25,704 --> 00:28:27,830
Sit on the couch,
don't want to do anything.
500
00:28:27,998 --> 00:28:30,458
And, of course, hungry.
501
00:28:30,626 --> 00:28:33,503
Well, l've just described
every obese patient.
502
00:28:33,670 --> 00:28:38,091
The behaviors that
we associate with obesity...
503
00:28:38,258 --> 00:28:41,511
the eating too much, the exercising too
little... the gluttony and the sloth,
504
00:28:41,678 --> 00:28:45,681
they are the result of the biochemistry,
not the cause.
505
00:28:45,849 --> 00:28:47,475
[Brady] All right.
l'm at the grocery store with my mom
506
00:28:48,102 --> 00:28:51,604
and so far our buggy's got Cheez-lts,
507
00:28:51,772 --> 00:28:55,191
cookies, pudding...
508
00:28:56,485 --> 00:29:00,947
[Couric] The problem is sugar
isn't just in cookies and desserts.
509
00:29:04,368 --> 00:29:10,581
[Lustig] lf you go to the supermarket,
there are 600,000 food items in America,
510
00:29:12,793 --> 00:29:15,461
and 80% of them have added sugar.
511
00:29:31,228 --> 00:29:34,397
[Couric] Sugar can hide behind
many names on nutrition labels,
512
00:29:34,565 --> 00:29:37,900
like sucrose, fructose,
glucose, dextrose,
513
00:29:38,068 --> 00:29:42,155
lactose, maltose, invert sugar
and turbinado sugar.
514
00:29:44,074 --> 00:29:48,536
And the most well-known of all,
high-fructose corn syrup.
515
00:29:48,704 --> 00:29:50,788
[Lustig] You'll absorb them
exactly the same.
516
00:29:50,956 --> 00:29:55,042
And so, all of the studies that have
pitted high-fructose corn syrup
517
00:29:55,210 --> 00:29:58,212
against sugar
show no difference between the two.
518
00:29:58,380 --> 00:30:00,006
They're both equally bad.
519
00:30:00,174 --> 00:30:03,718
[Couric] So, too much sugar,
in any form, is dangerous,
520
00:30:03,886 --> 00:30:07,388
even if the high-fructose
corn syrup is replaced
521
00:30:07,556 --> 00:30:09,724
with any of these
other varieties.
522
00:30:09,892 --> 00:30:13,269
lt's not just all of
the excessive sugars
523
00:30:13,437 --> 00:30:15,271
but the processed
starches too,
524
00:30:15,439 --> 00:30:17,648
white bread, white rice,
525
00:30:17,816 --> 00:30:20,693
potato products,
prepared breakfast cereals,
526
00:30:20,861 --> 00:30:25,448
are digested into glucose literally
in an instant in the digestive tract.
527
00:30:25,616 --> 00:30:30,286
You can eat a bowl of corn flakes
with no added sugar
528
00:30:30,454 --> 00:30:33,664
or you could eat a bowl of sugar
with no added corn flakes.
529
00:30:33,832 --> 00:30:36,792
They might taste different,
but below the neck,
530
00:30:36,960 --> 00:30:38,961
they're metabolically
the same thing.
531
00:30:39,129 --> 00:30:42,590
[Lustig] When you consume
sugar naturally,
532
00:30:42,758 --> 00:30:45,051
that is, in fruit,
533
00:30:45,219 --> 00:30:49,889
you're getting the fiber that you need
to mitigate the negative effects.
534
00:30:50,057 --> 00:30:52,767
Am l worried about fruit? No.
535
00:30:52,935 --> 00:30:55,645
But am l worried about fruit juice?
Oh, you bet.
536
00:30:55,812 --> 00:31:01,067
Because when you take the fiber out
you might as well be drinking a Coke.
537
00:31:01,235 --> 00:31:03,027
l drink diet soda all the time
538
00:31:03,195 --> 00:31:06,155
and l want to know if diet soda
is good for you or bad for you.
539
00:31:06,323 --> 00:31:08,449
[Hyman] A lot of people think
that they can just switch
540
00:31:08,617 --> 00:31:10,076
from sugar to artificial sweeteners,
541
00:31:10,244 --> 00:31:12,954
"diet" this, "diet" that,
Splenda, aspartame...
542
00:31:13,121 --> 00:31:17,708
but it triggers hormonal responses
that cause you to produce more insulin.
543
00:31:17,876 --> 00:31:20,419
They make you crave more.
They make you hungry.
544
00:31:20,587 --> 00:31:22,797
You think sugar's on the way.
Your brain's like, "Wait a minute,
545
00:31:22,965 --> 00:31:24,715
l think sugar's coming.
l tasted it."
546
00:31:24,883 --> 00:31:28,594
So, low sugar, low fat, diet foods,
547
00:31:28,762 --> 00:31:32,014
they're dangerous, and they're actually
disease producing as well.
548
00:31:33,517 --> 00:31:36,602
Disease doesn't
happen with one meal,
549
00:31:36,770 --> 00:31:38,854
but it happens with a thousand.
550
00:31:39,022 --> 00:31:41,941
But that's what we have, because
now sugar is with every meal.
551
00:31:50,492 --> 00:31:53,828
Good morning. l am just getting ready
to go to school this morning,
552
00:31:53,996 --> 00:31:55,371
and l just ate cereal.
553
00:31:55,539 --> 00:31:57,123
♪♪ [Acoustic Rock]
554
00:31:58,834 --> 00:32:01,502
[Man] Sweet on the tip
of my tongue
555
00:32:01,712 --> 00:32:03,963
♪ You taste like
556
00:32:04,131 --> 00:32:06,090
♪ Sunlight
557
00:32:07,426 --> 00:32:11,220
♪ And strawberry bubble gum
558
00:32:11,388 --> 00:32:14,223
[Brady] l have everything l need
here to make my healthy lunch.
559
00:32:15,601 --> 00:32:17,059
Some peanut butter.
560
00:32:17,227 --> 00:32:18,644
♪ You spike my blood
561
00:32:20,731 --> 00:32:25,568
♪ And you make my heart
beat faster
562
00:32:25,736 --> 00:32:27,570
♪ Own me, you own
563
00:32:27,738 --> 00:32:29,238
♪ And rattle my bones
564
00:32:29,406 --> 00:32:32,199
♪ You turn me over and over
565
00:32:32,367 --> 00:32:34,493
♪ Till I can't control myself
566
00:32:34,661 --> 00:32:36,996
♪ Make me a liar, yeah
567
00:32:37,164 --> 00:32:39,165
♪ One big disaster
568
00:32:40,500 --> 00:32:43,502
♪ You make my heart beat
569
00:32:43,670 --> 00:32:46,255
♪ Faster
[Vocalizing]
570
00:32:46,423 --> 00:32:49,091
♪ 'Cause you make
my heart beat
571
00:32:49,259 --> 00:32:51,427
♪ Faster
572
00:32:51,595 --> 00:32:53,429
♪ You make my heart beat
573
00:32:53,597 --> 00:32:56,349
♪ Faster, yeah ♪
574
00:32:59,311 --> 00:33:01,270
[Lustig] So, 1 0 years
of sugar in the morning,
575
00:33:02,230 --> 00:33:04,523
sugar in the evening,
sugar at suppertime,
576
00:33:04,691 --> 00:33:07,193
you've got this
veritable tsunami
577
00:33:07,361 --> 00:33:09,654
of obesity and metabolic
disease we see today.
578
00:33:29,091 --> 00:33:32,093
My name is Joe Lopez.
l'm 14 years old.
579
00:33:32,427 --> 00:33:34,553
And l'm in ninth grade.
580
00:33:36,932 --> 00:33:39,934
Right now
l'm about nearly 400.
581
00:33:46,191 --> 00:33:49,026
l've tried
a lot of things, but...
582
00:33:49,194 --> 00:33:50,945
none of them really work.
583
00:33:51,113 --> 00:33:54,198
l would lose some weight
and then gain it back.
584
00:33:56,827 --> 00:34:02,248
[Man] All of us in my family
have always been heavy... all of us.
585
00:34:02,416 --> 00:34:04,875
l guess it's culture.
586
00:34:05,043 --> 00:34:07,878
You know. lt used to be...
Grandma used to say,
587
00:34:08,046 --> 00:34:12,925
"You don't get off of that table until
you eat everything you have on there."
588
00:34:13,093 --> 00:34:17,138
And we kind of thought that
that's the way it's supposed to be.
589
00:34:17,305 --> 00:34:19,640
[Mother Speaking Spanish]
590
00:34:30,026 --> 00:34:33,988
[Joe] lt's not as easy
to just stop eating,
591
00:34:34,156 --> 00:34:37,408
because l have a huge appetite.
592
00:34:37,576 --> 00:34:40,077
for Twinkies and all that sweet stuff.
593
00:34:42,414 --> 00:34:46,709
Yes, l know, you're gonna say
l'm putting him in harm's way...
594
00:34:46,877 --> 00:34:49,086
by giving him all the food
that he wants and stuff,
595
00:34:49,254 --> 00:34:51,714
but l know he sneaks stuff,
596
00:34:51,882 --> 00:34:55,176
cookies and cakes and all that.
597
00:34:55,343 --> 00:34:59,722
Or he gets stuff at school, or he
gets stuff with his brother, and, uh...
598
00:34:59,890 --> 00:35:01,974
You don't have
no control over it.
599
00:35:04,603 --> 00:35:07,813
l wish l did,
but, uh, you don't.
600
00:35:08,899 --> 00:35:10,441
You don't.
601
00:35:16,907 --> 00:35:20,034
Processed food
is much more powerful
602
00:35:20,202 --> 00:35:23,162
than we ever realized.
603
00:35:23,330 --> 00:35:26,081
For decades, we had the science
to show that drugs of abuse
604
00:35:26,249 --> 00:35:28,667
can hijack the neural circuits
605
00:35:28,835 --> 00:35:30,711
to get us to come back
for more and more.
606
00:35:30,879 --> 00:35:34,006
We now have the science to show
607
00:35:34,174 --> 00:35:37,885
that you can make food
hyper-palatable too
608
00:35:38,053 --> 00:35:41,972
and that gets us to come back
for more and more.
609
00:35:42,140 --> 00:35:43,808
[Man] Researchers
at Princeton University
610
00:35:43,975 --> 00:35:46,769
have been studying how rats
change their eating behavior
611
00:35:46,937 --> 00:35:49,480
if they're allowed
to drink sugar water...
612
00:35:49,648 --> 00:35:53,317
[Couric] In a recent study,
43 cocaine-addicted laboratory rats
613
00:35:53,485 --> 00:35:56,779
were given the choice
of cocaine or sugar water
614
00:35:56,947 --> 00:35:59,573
over a 1 5-day period.
615
00:35:59,741 --> 00:36:03,285
Forty out of the 43 chose the sugar.
616
00:36:03,453 --> 00:36:06,163
In another study,
rats on a sugar water diet
617
00:36:06,331 --> 00:36:08,582
exhibited telltale signs of addiction,
618
00:36:08,750 --> 00:36:14,004
binging, craving and withdrawal
when the sugar was taken away.
619
00:36:14,172 --> 00:36:16,257
Food addiction is a real thing.
620
00:36:16,424 --> 00:36:20,511
lt's not a metaphor.
lt's a biological fact.
621
00:36:20,679 --> 00:36:23,556
The studies show that your brain
lights up with sugar
622
00:36:23,723 --> 00:36:25,683
just like it does
with cocaine or heroin.
623
00:36:25,851 --> 00:36:29,103
ln fact, sugar is eight times
more addictive than cocaine.
624
00:36:29,271 --> 00:36:34,942
So, if you start your baby
early on addictive highly sugary foods,
625
00:36:35,110 --> 00:36:36,569
they're gonna become addicted.
626
00:36:38,864 --> 00:36:40,281
[Lustig] Take a look at formula.
627
00:36:40,448 --> 00:36:44,076
Certain formulas,
especially lactose-free formulas,
628
00:36:44,244 --> 00:36:46,245
they substitute with sucrose.
629
00:36:46,413 --> 00:36:51,250
The food industry knows that the earlier
they introduce these foods to people,
630
00:36:51,418 --> 00:36:53,627
to children, to infants,
631
00:36:53,795 --> 00:36:57,590
the more likely they will have
branded them for the future.
632
00:37:00,302 --> 00:37:04,179
[Couric] And every generation
of kids born after 1 980
633
00:37:04,347 --> 00:37:08,851
has grown up surrounded
by these highly addictive foods.
634
00:37:09,019 --> 00:37:11,520
l see food, l get hungry.
635
00:37:11,688 --> 00:37:13,898
lt's... l don't know what it is.
636
00:37:14,065 --> 00:37:15,900
l just...
When l see it, l get hungry.
637
00:37:16,067 --> 00:37:20,279
My stomach's telling me l'm not really
hungry, but my mind's telling me, "Eat."
638
00:37:20,447 --> 00:37:23,616
lf you eat foods that are addictive...
You can't just have one line of coke.
639
00:37:23,783 --> 00:37:25,951
You can't just have, you know,
two cigarettes.
640
00:37:26,119 --> 00:37:27,202
You're gonna become an addict.
641
00:37:27,370 --> 00:37:29,288
[Man] Once you pop, you can't stop.
642
00:37:29,456 --> 00:37:31,790
[Hyman] We have to understand
that the willpower idea,
643
00:37:31,958 --> 00:37:34,919
that personal responsibility,
doesn't work in the face of addiction.
644
00:37:38,506 --> 00:37:42,051
A lot of times people wonder
why it's so hard to lose weight.
645
00:37:42,218 --> 00:37:46,430
But a big reason might be because
you actually have those foods...
646
00:37:46,598 --> 00:37:50,184
the chips and the brownies and the
cookies and cakes and ice cream...
647
00:37:50,352 --> 00:37:52,686
in your house.
648
00:37:52,854 --> 00:37:54,730
lt's just like being an alcoholic.
649
00:37:54,898 --> 00:37:58,400
Do you think an alcoholic could
withstand from drinking that alcohol
650
00:37:58,568 --> 00:38:01,487
if he had a bottle of gin
sitting next to him?
651
00:38:01,655 --> 00:38:04,782
lt'd be tough to do.
When you're close to it, you want it.
652
00:38:04,950 --> 00:38:07,868
And it's the same way with food.
653
00:38:08,036 --> 00:38:10,371
[Kessler] We like to think
we make rational decisions
654
00:38:10,622 --> 00:38:14,583
but the fact is our brains
are getting constantly hijacked.
655
00:38:14,751 --> 00:38:18,629
You can't walk, in most cities,
most places
656
00:38:18,797 --> 00:38:22,007
more than a hundred feet
without having your brain
657
00:38:22,175 --> 00:38:24,927
being activated in some way.
658
00:38:25,095 --> 00:38:29,014
[Wootan] Gas stations used to sell gas.
Now they're all convenience stores.
659
00:38:29,182 --> 00:38:32,434
And there's junk food
at the checkout everywhere,
660
00:38:32,602 --> 00:38:35,396
at toy stores, at drugstores.
661
00:38:35,563 --> 00:38:39,692
Go to buy stationery supplies,
linens, electronics...
662
00:38:39,859 --> 00:38:44,863
Every store these days has junk food
right at the eye level of your kids.
663
00:38:45,031 --> 00:38:48,033
And then you add the emotional gloss.
You add other things.
664
00:38:48,201 --> 00:38:51,870
You add favorite cartoon characters.
665
00:38:52,038 --> 00:38:55,290
You make it into entertainment.
You add toys.
666
00:38:55,458 --> 00:38:59,169
And then you add
the carnival-like features.
667
00:38:59,337 --> 00:39:02,423
You add all these
other layers of stimuli.
668
00:39:02,590 --> 00:39:04,466
And in the end, you end up with
669
00:39:04,634 --> 00:39:07,469
one of the great public health
epidemics of our time.
670
00:39:07,637 --> 00:39:10,973
Sometimes it's hard.
671
00:39:11,141 --> 00:39:15,686
l see... chocolate,
and l just want to eat it.
672
00:39:18,940 --> 00:39:23,861
l wish there was a pill l could take
that would just make me thinner.
673
00:39:25,321 --> 00:39:31,368
[Man] lf a foreign nation was causing
our children to become obese,
674
00:39:31,536 --> 00:39:34,705
that's going to affect their health
and hurt their happiness
675
00:39:34,873 --> 00:39:37,416
cause them to be depressed,
to have poor self-esteem...
676
00:39:37,584 --> 00:39:40,794
lf a foreign nation
were doing that to our children,
677
00:39:40,962 --> 00:39:42,504
we'd probably go to war.
678
00:39:42,672 --> 00:39:45,215
We would defend our families.
679
00:39:45,383 --> 00:39:50,262
So why do we accept this
from our own country.
680
00:39:50,430 --> 00:39:52,264
[Couric] Do you think
the government is behind
681
00:39:52,432 --> 00:39:55,476
when it comes to helping Americans
reduce their sugar intake?
682
00:39:55,643 --> 00:39:57,144
- Yes. l do.
- Why? Why are they doing this?
683
00:39:57,312 --> 00:40:01,482
- l think that...
- Or why aren't they doing more?
684
00:40:02,734 --> 00:40:04,359
l can't answer that,
685
00:40:04,527 --> 00:40:07,321
particularly since corn
has been turned into fructose.
686
00:40:07,489 --> 00:40:09,615
and is a sweetener for soft drinks,
687
00:40:09,783 --> 00:40:12,076
which l don't think
is a good use of corn.
688
00:40:12,243 --> 00:40:19,666
Um... but l think that America
is still insufficiently alert
689
00:40:21,044 --> 00:40:24,296
to the damage we are doing long-term
to our collective health
690
00:40:24,464 --> 00:40:26,799
by too much sugar intake.
691
00:40:30,887 --> 00:40:34,723
[Lustig] ln 2002,
the World Health Organization
692
00:40:34,891 --> 00:40:37,935
put together a document
known as TRS-91 6,
693
00:40:38,103 --> 00:40:40,395
Technical Report Series 91 6.
694
00:40:40,563 --> 00:40:43,899
And in that document
they say, very specifically
695
00:40:44,067 --> 00:40:48,237
that sugar is a major, if not the cause
696
00:40:48,404 --> 00:40:50,781
of chronic metabolic
disease and obesity.
697
00:40:52,700 --> 00:40:55,828
[Couric] The W.H.O.
is the division of the United Nations
698
00:40:55,995 --> 00:40:59,123
responsible for setting
global health standards.
699
00:41:01,167 --> 00:41:03,752
[Man] The World Health Organization
wanted to really restrict
700
00:41:03,920 --> 00:41:06,713
sugar intake to a level
that scientists recommended.
701
00:41:06,881 --> 00:41:10,425
They recommended no more than
1 0% of calories
702
00:41:10,593 --> 00:41:13,011
in a diet should come from sugar.
703
00:41:13,179 --> 00:41:17,224
Well, the sugar groups
hit the roof over that one.
704
00:41:17,392 --> 00:41:21,228
There was a very strong pushback
in Washington by the industry.
705
00:41:21,396 --> 00:41:23,355
[Couric] Senators Larry Craig
and John Breau,
706
00:41:23,523 --> 00:41:26,191
a Republican and a Democrat,
707
00:41:26,359 --> 00:41:30,404
asked then secretary of Health
and Human Services Tommy Thompson
708
00:41:30,572 --> 00:41:32,447
to stop the report.
709
00:41:32,615 --> 00:41:34,408
[Peter Jennings] The Bush administration
is resisting a plan.
710
00:41:34,576 --> 00:41:39,246
from the World Health Organization to
fight obesity on an international scale.
711
00:41:39,414 --> 00:41:42,040
The administration says it is too tough
on the food industry.
712
00:41:43,126 --> 00:41:47,212
[Lustig] Tommy Thompson
actually took a jet to Geneva
713
00:41:47,380 --> 00:41:50,132
and basically told
the World Health Organization
714
00:41:50,300 --> 00:41:56,221
that if they published this document
we would withhold the $406 million
715
00:41:56,389 --> 00:42:00,267
that we were going to pay them
as our contribution to the W.H.O.
716
00:42:00,435 --> 00:42:05,314
ln other words, we extorted
the W.H.O. to bury this document.
717
00:42:05,481 --> 00:42:07,649
The sugar recommendation was deleted
718
00:42:07,817 --> 00:42:10,527
from most
World Health Organization reports.
719
00:42:10,695 --> 00:42:12,946
going forward up to this very day.
720
00:42:13,114 --> 00:42:15,282
[Couric] Lobbyists
for the sugar industry
721
00:42:15,450 --> 00:42:18,452
recommended that 25% of calories
722
00:42:18,620 --> 00:42:22,831
in your daily diet
should come from sugar,
723
00:42:22,999 --> 00:42:27,002
two and a half times
the W.H.O. recommendation.
724
00:42:27,170 --> 00:42:29,755
While food nutrition labels
list government-recommended
725
00:42:29,923 --> 00:42:32,341
daily amounts of various nutrients,
726
00:42:32,508 --> 00:42:35,219
today when you look
on any food labels,
727
00:42:35,386 --> 00:42:40,307
you will not find sugar listed with a
percentage for the daily recommendation.
728
00:42:40,475 --> 00:42:42,601
The question is whether
or not our government
729
00:42:42,769 --> 00:42:49,733
has been complacent or even
complicit with this food debacle.
730
00:42:49,901 --> 00:42:53,570
And the answer is absolutely.
731
00:42:53,738 --> 00:42:55,989
The sugar industry's
extraordinarily powerful
732
00:42:56,157 --> 00:42:58,325
and there's a lot of money involved.
733
00:42:58,493 --> 00:43:01,286
[Hyman] We have a food industry
that's feeding America
734
00:43:01,454 --> 00:43:05,791
mostly highly processed, sugary foods
that are killing us...
735
00:43:05,959 --> 00:43:07,376
that are making us fat and sick.
736
00:43:07,543 --> 00:43:11,088
This is the fundamental problem that
nobody's talking about in the society.
737
00:43:12,924 --> 00:43:15,842
[Applause]
738
00:43:16,010 --> 00:43:17,970
Thank you, everyone.
739
00:43:19,722 --> 00:43:22,683
We're all here today
because we care deeply
740
00:43:22,850 --> 00:43:26,144
about the health and well-being
of not just these kids up here
741
00:43:26,312 --> 00:43:30,023
but for all kids like them
all across the country.
742
00:43:30,191 --> 00:43:33,318
And clearly we're determined
to finally take on
743
00:43:33,486 --> 00:43:36,530
one of the most serious threats
to their future,
744
00:43:36,698 --> 00:43:40,158
and that's the epidemic of
childhood obesity in America today.
745
00:43:40,326 --> 00:43:43,704
We've got some talented chefs
and nutritionists here
746
00:43:43,871 --> 00:43:45,414
to teach us how to make
healthy breakfasts.
747
00:43:45,581 --> 00:43:47,332
Farmers' markets do more than just
748
00:43:47,500 --> 00:43:49,793
help Americans feed their families
healthy meals, they help...
749
00:43:49,961 --> 00:43:51,712
We're issuing a call to action.
750
00:43:51,879 --> 00:43:54,965
We need you not just to
tweak around the edges,
751
00:43:55,133 --> 00:43:58,969
but to entirely rethink the products
that you're offering.
752
00:43:59,137 --> 00:44:01,805
[Wilson] ln the first months
of the Obama administration
753
00:44:01,973 --> 00:44:04,516
she was exhorting the industry to change
754
00:44:04,684 --> 00:44:06,977
its products and to
cut its children's marketing
755
00:44:07,145 --> 00:44:10,480
and to really make substantive
changes that way.
756
00:44:10,648 --> 00:44:13,150
[Man] My guess is when the food
industry heard Michelle Obama
757
00:44:13,318 --> 00:44:16,945
launch her Let's Move campaign
they reacted in terror
758
00:44:17,113 --> 00:44:20,324
Our kids don't choose
to make food products
759
00:44:20,491 --> 00:44:24,077
with tons of sugar and sodium
and super-sized portions
760
00:44:24,245 --> 00:44:28,081
and then to have those products marketed
to them everywhere they turn.
761
00:44:28,249 --> 00:44:31,168
[Pollan] That's a terrifying discussion
for the food industry.
762
00:44:31,336 --> 00:44:33,378
So what did they do?
763
00:44:33,546 --> 00:44:35,589
They volunteered to help her.
764
00:44:42,180 --> 00:44:45,724
l am so pleased to announce
a major agreement
765
00:44:45,892 --> 00:44:48,477
on the part of the private
sector corporations.
766
00:44:48,644 --> 00:44:51,646
to improve the nutrition of the food
that we put on the table
767
00:44:51,814 --> 00:44:53,815
or that we grab on the run.
768
00:44:53,983 --> 00:44:55,776
The Healthy Weight Commitment
769
00:44:55,943 --> 00:44:58,612
is a partnership
between 1 6 corporations...
770
00:44:58,780 --> 00:45:02,908
[Pollan] Pepsi, Coca-Cola...
everybody's offering to help.
771
00:45:03,076 --> 00:45:05,535
But you have to look at
what they're offering to do.
772
00:45:05,703 --> 00:45:08,997
We're very fortunate that the first lady
has taken on this initiative
773
00:45:09,165 --> 00:45:10,999
so people are starting
to talk about it more.
774
00:45:11,167 --> 00:45:13,251
ln the schools, we have a program
775
00:45:13,419 --> 00:45:16,838
where we have P.E. teachers and
nutritionists working together,
776
00:45:17,006 --> 00:45:19,091
teaching the kids about calories in
and calories out
777
00:45:19,258 --> 00:45:21,301
and really paying attention
to what you eat
778
00:45:21,469 --> 00:45:24,054
and then paying attention
to the exercise you do every day.
779
00:45:24,222 --> 00:45:27,474
Also, we went to the White House, and
we did an announcement with Mrs. Obama
780
00:45:27,642 --> 00:45:30,185
that our companies would be pulling
1 .5 trillion calories
781
00:45:30,353 --> 00:45:32,562
out of the marketplace in 201 5.
782
00:45:32,730 --> 00:45:35,524
And so we're very happy that we can
provide healthier choices
783
00:45:35,691 --> 00:45:37,567
for moms as they're shopping
for their kids.
784
00:45:45,326 --> 00:45:48,286
[Taubes] Fourteen calories
a day is a single bite of food.
785
00:45:48,454 --> 00:45:51,164
lt's a couple sips of a soda.
lt's a bite of an apple.
786
00:45:51,332 --> 00:45:52,999
lt's nothing.
787
00:45:53,167 --> 00:45:57,170
They've agreed to reformulate
their foods in a number of ways.
788
00:45:57,338 --> 00:46:01,508
[Pollan] All the food manufacturers
drew her into a very long, complicated,
789
00:46:01,676 --> 00:46:04,094
intricate discussion
about processed food,
790
00:46:04,262 --> 00:46:06,805
how we can make
processed food better.
791
00:46:14,814 --> 00:46:18,233
But whatever they do to processed foods,
it will be used to sell us
792
00:46:18,401 --> 00:46:20,944
more processed foods
than we should probably eat.
793
00:46:22,947 --> 00:46:24,823
That's the beauty
of a processed food.
794
00:46:24,991 --> 00:46:27,492
You can dial up the carbs,
dial down the carbs.
795
00:46:27,660 --> 00:46:30,704
Same with the proteins.
Same with the sugars.
796
00:46:30,872 --> 00:46:36,668
All these changes become marketing
claims designed to get you to buy more.
797
00:46:36,836 --> 00:46:39,463
[Hyman] The food industry
has bamboozled and hoodwinked us
798
00:46:39,672 --> 00:46:42,466
into thinking that there
are healthier alternatives.
799
00:46:42,633 --> 00:46:45,302
Junk is still junk,
even if it's less junky.
800
00:46:46,137 --> 00:46:48,054
[Lustig] lt's about making money.
801
00:46:48,222 --> 00:46:50,765
That's their bottom line.
802
00:46:50,933 --> 00:46:54,895
They're in business to make money
not to keep America healthy.
803
00:46:57,273 --> 00:47:01,276
[Woman]
804
00:47:04,322 --> 00:47:06,781
Well, the companies
actually have three options
805
00:47:06,949 --> 00:47:08,909
to participate in the calorie
commitment.
806
00:47:09,076 --> 00:47:12,454
They can change the recipe
of existing products,
807
00:47:12,622 --> 00:47:15,290
they can introduce new products
into the marketplace
808
00:47:15,458 --> 00:47:19,711
and they can also introduce portion-size
products into the marketplace.
809
00:47:19,879 --> 00:47:22,714
So, if they're... So...
810
00:47:29,055 --> 00:47:32,182
You're going to be introducing new
lower and zero-calorie products.
811
00:47:37,563 --> 00:47:41,233
Well, you have a significant transition
that's taken place in the last 1 0 years,
812
00:47:41,400 --> 00:47:44,152
and l think that, uh, most moms and dads
813
00:47:44,320 --> 00:47:46,780
know when you walk through
the grocery store
814
00:47:46,948 --> 00:47:50,075
and you're making that selection as to
what products you want to buy
815
00:47:50,243 --> 00:47:52,744
you have options that are
zero-calorie options,
816
00:47:52,912 --> 00:47:56,206
lower-calorie options
and full-calorie options.
817
00:47:56,374 --> 00:47:58,500
[Woman] lt feels like we're
avoiding the question.
818
00:47:59,460 --> 00:48:01,461
[Pollan]
That's the industry's response.
819
00:48:01,629 --> 00:48:04,548
Change the conversation from real food
820
00:48:04,715 --> 00:48:07,634
and cooking and going to
the farmers' market
821
00:48:07,802 --> 00:48:13,306
to reengineer processed foods
and exercise.
822
00:48:13,474 --> 00:48:17,310
[Man] Before too long, the first lady
was emphasizing more and more
823
00:48:17,478 --> 00:48:20,313
the "exercise" part
of the Let's Move campaign.
824
00:48:20,481 --> 00:48:24,401
Shouldn't be so hard to get them
to run around and play, right?
825
00:48:24,569 --> 00:48:27,279
This isn't forcing them
to eat their vegetables.
826
00:48:27,446 --> 00:48:28,321
[Audience Laughs]
827
00:48:28,489 --> 00:48:30,490
lt's getting them to go out there
and have fun.
828
00:48:30,658 --> 00:48:34,411
lt's about how active our kids are.
829
00:48:37,707 --> 00:48:42,002
This isn't about demonizing
any industry or any, you know...
830
00:48:42,169 --> 00:48:44,129
lt's not about demonizing parents
831
00:48:44,297 --> 00:48:46,798
and it's not about
demonizing businesses.
832
00:48:46,966 --> 00:48:50,176
[Pollan] From the beginning
the name "Let's Move"
833
00:48:50,344 --> 00:48:53,346
was not meant to evoke exercise.
834
00:48:53,514 --> 00:48:55,765
lt was meant to evoke action
on the issue.
835
00:48:55,933 --> 00:48:57,058
lssuing a call to action.
836
00:48:57,226 --> 00:49:00,061
But what a food industry
person hears is
837
00:49:00,229 --> 00:49:02,397
their interpretation
of the obesity epidemic
838
00:49:02,565 --> 00:49:04,566
which is that
we are too sedentary.
839
00:49:04,734 --> 00:49:07,736
lt's our own damn fault because
we're sitting, watching TV too much.
840
00:49:07,903 --> 00:49:10,280
lt's not the food.
841
00:49:10,448 --> 00:49:12,907
And l think that was a very unfortunate
message for the White House to put out
842
00:49:13,075 --> 00:49:15,160
because it is the food.
843
00:49:17,079 --> 00:49:21,166
[Couric] And the food, especially
the abundance of cheap, processed,
844
00:49:21,334 --> 00:49:25,295
sugar-laden products is a direct result
of government policy.
845
00:49:27,048 --> 00:49:31,134
Mainly the United States
Department of Agriculture.
846
00:49:31,302 --> 00:49:33,803
The U.S.D.A.
was initially created
847
00:49:33,971 --> 00:49:37,682
to help farmers thrive
by promoting their products.
848
00:49:37,850 --> 00:49:40,310
But in the aftermath
of the McGovern Report
849
00:49:40,478 --> 00:49:44,272
the U.S.D.A. inherited
dietary guidelines as well.
850
00:49:45,983 --> 00:49:48,276
When obesity
became a problem,
851
00:49:48,444 --> 00:49:52,072
the Department of Agriculture
was put into conflict of interest.
852
00:49:52,239 --> 00:49:54,449
Because on the one hand
it was telling people to eat less
853
00:49:54,617 --> 00:49:56,493
in order to prevent obesity,
854
00:49:56,661 --> 00:49:58,995
and on the other hand it was
telling people to eat more
855
00:49:59,163 --> 00:50:01,748
to promote consumption of
American agricultural products.
856
00:50:04,085 --> 00:50:07,295
[Man] They can't do
a good job of both,
857
00:50:07,463 --> 00:50:10,298
and because of lobbying dollars
and where the money really is,
858
00:50:10,466 --> 00:50:13,385
it's doing a much better job
of promoting U.S. agriculture
859
00:50:13,552 --> 00:50:16,054
than it is in teaching us
and helping us how to eat well.
860
00:50:17,640 --> 00:50:19,974
[Couric]
One clear example of this conflict
861
00:50:20,142 --> 00:50:23,353
is the curious case of cheese.
862
00:50:23,521 --> 00:50:25,897
Remember back in the 1 980s
863
00:50:26,065 --> 00:50:29,401
when the food industry began
taking out the fat from its products
864
00:50:29,568 --> 00:50:30,819
after the McGovern Report?
865
00:50:32,196 --> 00:50:34,989
[Man]
Women, and girls especially,
866
00:50:35,157 --> 00:50:37,742
became a little bit more
health-conscious
867
00:50:37,910 --> 00:50:40,453
and started drinking skim milk.
868
00:50:40,621 --> 00:50:43,289
Did you ever stop to think
what happened
869
00:50:43,457 --> 00:50:47,001
to the fat in the milk
when it became skim?
870
00:50:47,169 --> 00:50:50,505
[Couric] Well, one way
to make use of milk fat.
871
00:50:50,673 --> 00:50:53,466
is to turn it into cheese.
872
00:50:53,634 --> 00:50:56,970
As the demand for low fat milk
increased over the years,
873
00:50:57,138 --> 00:50:59,180
the government found itself
with a lot of cheese
874
00:50:59,348 --> 00:51:01,599
they didn't know what to do with.
875
00:51:01,767 --> 00:51:04,477
[Moss] lnstead of pushing
the dairy industry
876
00:51:04,645 --> 00:51:06,479
to cut back on the production,
877
00:51:06,647 --> 00:51:09,482
Washington came up
with this other idea.
878
00:51:09,650 --> 00:51:14,112
Why don't we help the industry
sell more cheese
879
00:51:14,280 --> 00:51:17,115
by getting people
to eat more cheese?
880
00:51:19,118 --> 00:51:21,077
[Female Singers]
♪ Cheese, glorious cheese
881
00:51:21,996 --> 00:51:24,581
[Male Singers]
♪ Tastes mighty inviting
882
00:51:24,749 --> 00:51:27,542
[Female Singers]
♪ Cheese, glorious cheese
883
00:51:27,710 --> 00:51:30,712
[Male Singers]
♪ It's so tantalizing ♪
884
00:51:31,172 --> 00:51:34,215
[Moss] Dairy Management
was created in 1 995.
885
00:51:34,383 --> 00:51:37,594
to act as a marketing arm
of the dairy industry.
886
00:51:38,679 --> 00:51:41,890
[Couric] Financed by the farmers,
with oversight by the U.S.D.A.,
887
00:51:42,057 --> 00:51:46,686
Dairy Management helped flood the
marketplace with good-looking cheese.
888
00:51:49,857 --> 00:51:52,317
[Moss] Now walk into
the dairy aisle,
889
00:51:52,485 --> 00:51:58,114
and the cheese section is bulging
with packages of cheese...
890
00:51:58,282 --> 00:52:03,661
shredded, cubed, diced, grated...
891
00:52:03,829 --> 00:52:08,958
made as simple as possible
for adding to other foods.
892
00:52:09,126 --> 00:52:11,211
Some of the things
that Dairy Management did
893
00:52:11,378 --> 00:52:13,338
to encourage the consumption of cheese
894
00:52:13,506 --> 00:52:17,133
were so clever that the U.S.D.A.
actually bragged on them
895
00:52:17,301 --> 00:52:19,677
in its annual reports to Congress.
896
00:52:19,845 --> 00:52:22,764
ln 2007, for example,
897
00:52:22,932 --> 00:52:27,852
it noted how the industry was able
to sell 30 million more pounds
898
00:52:28,020 --> 00:52:31,981
by designing things like
Pizza Hut's Cheesy Bites Pizza,
899
00:52:32,149 --> 00:52:35,318
Wendy's Dual Double Melt
sandwich concept
900
00:52:35,486 --> 00:52:40,657
and Burger King's
Cheesy Angus Bacon Cheeseburger.
901
00:52:40,825 --> 00:52:43,326
So at the same time the Agriculture
Department is promoting
902
00:52:43,494 --> 00:52:46,579
consumption of cheese, its small unit,
903
00:52:46,747 --> 00:52:49,791
charged with protecting
consumers and fighting obesity
904
00:52:49,959 --> 00:52:53,169
puts out these little brochures
that encourage people
905
00:52:53,337 --> 00:52:55,713
to eat less cheese.
906
00:52:58,008 --> 00:53:01,219
lf the U.S.D.A. really wants to
increase cheese consumption
907
00:53:01,387 --> 00:53:03,680
and promote a healthy lifestyle,
908
00:53:03,848 --> 00:53:07,642
here is an easy solution,
cheesercize.
909
00:53:07,810 --> 00:53:10,562
Just grab a set of baby bells
910
00:53:10,729 --> 00:53:12,814
and really work those "goudes".
911
00:53:12,982 --> 00:53:15,149
- [Audience Cheering]
- Oh.
912
00:53:15,317 --> 00:53:17,944
[Couric] The problem is,
it's not just cheese.
913
00:53:18,112 --> 00:53:21,948
This conflict between public health
and promoting agriculture
914
00:53:22,116 --> 00:53:24,409
plays out across the board.
915
00:53:24,577 --> 00:53:27,662
The U.S.D.A. says
to limit your sugar intake,
916
00:53:27,830 --> 00:53:31,416
yet has provided
over $8 billion in subsidies
917
00:53:31,584 --> 00:53:35,378
for corn-based sweeteners
since 1 995.
918
00:53:35,546 --> 00:53:40,133
lt's fair to say that the government
is subsidizing the obesity epidemic
919
00:53:40,301 --> 00:53:41,801
inadvertently,
through its subsidies of corn
920
00:53:41,969 --> 00:53:44,220
which gets turned into
high-fructose corn syrup
921
00:53:44,388 --> 00:53:47,974
and all those weird ingredients
that you see in processed food,
922
00:53:48,142 --> 00:53:52,437
the maltodextrin, the xanthan gum,
all those words you can't pronounce.
923
00:53:52,605 --> 00:53:57,025
So you have the government
in this crazy, schizophrenic situation,
924
00:53:57,192 --> 00:53:58,902
where, on the one hand
925
00:53:59,069 --> 00:54:02,739
they're subsidizing precisely
the foods that are making us sick,
926
00:54:02,907 --> 00:54:06,743
and then on the other are now
on the hook to set the standards
927
00:54:06,911 --> 00:54:08,912
for school lunches for our kids.
928
00:54:21,342 --> 00:54:25,595
[Brady] Chili cheese fries,
nachos, fried chicken...
929
00:54:25,763 --> 00:54:29,265
all these fattening
and greasy foods
930
00:54:29,433 --> 00:54:31,434
are just clogging up our schools.
931
00:54:31,602 --> 00:54:33,978
School, we're supposed to be healthy.
932
00:54:34,146 --> 00:54:36,981
My school has nachos
every day for school
933
00:54:37,149 --> 00:54:40,276
and three-fourths of our students
in high school choose nachos.
934
00:54:42,029 --> 00:54:44,405
All my bad decisions
are when l'm at school,
935
00:54:44,573 --> 00:54:46,240
at lunchtime, at breakfast time.
936
00:54:46,408 --> 00:54:49,369
'Cause there's no other choice.
Either you eat or you starve.
937
00:54:49,536 --> 00:54:52,413
Today at lunch we had hamburgers.
938
00:54:52,581 --> 00:54:55,708
You either had a chance to get
a cheeseburger or a sloppy joe.
939
00:54:55,876 --> 00:54:57,627
Neither one of them's
really that healthy.
940
00:55:00,130 --> 00:55:01,464
[Maggie] Other options that they had
941
00:55:01,632 --> 00:55:03,925
were this place called
the student store.
942
00:55:04,093 --> 00:55:09,222
They have a daily special like Monday
is Papa John's pizza.
943
00:55:09,390 --> 00:55:11,015
Tuesday is Chick-fil-A.
944
00:55:11,183 --> 00:55:14,477
Wednesday is Arby's.
945
00:55:14,645 --> 00:55:16,729
Thursday is Pizza Hut.
946
00:55:16,897 --> 00:55:19,941
and Friday is McDonald's.
947
00:55:20,109 --> 00:55:24,529
And then this is the slushie machine
that they have.
948
00:55:24,697 --> 00:55:27,448
[Pollan] The school lunch program
has evolved in such a way
949
00:55:27,616 --> 00:55:30,451
that it really is serving
the food processors
950
00:55:30,619 --> 00:55:33,413
much more than it is
serving the students.
951
00:55:36,000 --> 00:55:38,001
[Couric] The government got
in the school lunch business
952
00:55:38,168 --> 00:55:39,836
after World War II.
953
00:55:43,215 --> 00:55:45,174
1 946.
954
00:55:45,342 --> 00:55:48,928
President Harry Truman signed
the National School Lunch Act
955
00:55:49,096 --> 00:55:54,726
after a huge number of military recruits
were rejected because of malnutrition.
956
00:55:54,893 --> 00:56:00,148
On February 1 8, l will present in detail
an economic program to Congress
957
00:56:00,315 --> 00:56:04,068
reducing the growth in government
spending to reduce unemployment.
958
00:56:04,236 --> 00:56:06,821
[Couric] In 1 981 ,
President Ronald Reagan
959
00:56:06,989 --> 00:56:11,951
looking to limit the role
of government cut $1 .46 billion
960
00:56:12,119 --> 00:56:14,037
out of the child nutrition budget.
961
00:56:14,204 --> 00:56:15,788
[Reagan]
It will propose budget cuts
962
00:56:15,956 --> 00:56:17,999
in virtually every department
of the government.
963
00:56:18,167 --> 00:56:20,334
[Couric] Many schools got rid
of their cooking equipment
964
00:56:20,502 --> 00:56:26,007
and turned to the food industry
to make lunch cheap and simple,
965
00:56:26,175 --> 00:56:29,135
kid-friendly favorites
that could be heated and served.
966
00:56:30,387 --> 00:56:33,765
In 2006,
80% of all high schools
967
00:56:33,932 --> 00:56:37,810
operated under exclusive
contracts with soda companies
968
00:56:37,978 --> 00:56:44,317
and by 201 2 more than half of all
U.S. school districts served fast food.
969
00:56:46,236 --> 00:56:49,530
The food industry infiltration
of the schools is deplorable.
970
00:56:49,698 --> 00:56:52,200
The schools have become
dependent on the money
971
00:56:52,367 --> 00:56:53,868
and it's a bargain with the devil.
972
00:56:55,537 --> 00:56:58,581
Some schools have become
like a 7-Eleven with books.
973
00:56:58,749 --> 00:56:59,749
[Applause]
974
00:56:59,917 --> 00:57:01,876
We are thrilled to be here
with all of you
975
00:57:02,044 --> 00:57:06,214
as l sign the Healthy,
Hungry-Free Kids Act,
976
00:57:06,381 --> 00:57:11,427
a bill that's vitally important
to the health and welfare of our kids.
977
00:57:11,595 --> 00:57:14,889
[Couric] In 201 0 President Barack Obama
signed the bill
978
00:57:15,057 --> 00:57:18,684
authorizing the U.S.D.A.
to come up with new standards
979
00:57:18,852 --> 00:57:21,270
for the federally funded
school lunch program
980
00:57:21,438 --> 00:57:23,189
in an effort
to make it healthier.
981
00:57:25,359 --> 00:57:29,737
This had the effect of possibly
eliminating pizza from school.
982
00:57:29,905 --> 00:57:36,160
Well, the Schwan Company in Minnesota
is a $3 billion private company
983
00:57:36,328 --> 00:57:41,332
which accounts for 70% of the pizza
market in the U.S. school lunches.
984
00:57:41,500 --> 00:57:44,627
They could not have pizza
eliminated from school.
985
00:57:44,795 --> 00:57:48,047
So their senator in Minnesota,
Amy Klobuchar
986
00:57:48,215 --> 00:57:50,758
wrote a letter to the
Department of Agriculture
987
00:57:50,926 --> 00:57:54,178
to protect their frozen pizzas
in school lunches.
988
00:57:54,346 --> 00:57:57,056
lt had kind of
a complicated process
989
00:57:57,224 --> 00:58:00,268
where the effect was to count
a slice of pizza as a vegetable.
990
00:58:01,812 --> 00:58:03,729
[Man] lt's common sense.
lt's not a vegetable.
991
00:58:03,897 --> 00:58:06,190
What's next? Are Twinkies gonna
be considered a vegetable?
992
00:58:06,358 --> 00:58:08,734
Rather than having
a deliberative effort,
993
00:58:08,902 --> 00:58:13,114
we have special interests inserting
these provisions into these bills
994
00:58:13,282 --> 00:58:14,949
contrary to the public health.
995
00:58:16,410 --> 00:58:21,622
ln terms of the pizza issue,
we proposed a set of guidelines
996
00:58:21,790 --> 00:58:23,791
and Congress essentially suggested
997
00:58:23,959 --> 00:58:25,835
that they wanted
a slightly different approach.
998
00:58:26,003 --> 00:58:27,503
[Couric] Was that frustrating for you?
999
00:58:27,671 --> 00:58:29,922
Well, it's a little
frustrating, sure.
1000
00:58:30,090 --> 00:58:33,467
- But at the end of the day...
- Tomato paste is a vegetable?
1001
00:58:33,635 --> 00:58:35,928
- Really?
- Well, it's... Well, uh...
1002
00:58:36,096 --> 00:58:38,347
Not in my household,
but, uh... but, l mean,
1003
00:58:38,515 --> 00:58:40,975
somebody could probably
make the, um,
1004
00:58:41,143 --> 00:58:43,227
the scientific argument that it is.
1005
00:58:43,395 --> 00:58:46,522
But it's not how
l perceive a vegetable.
1006
00:58:46,690 --> 00:58:51,152
[Couric] By 201 2, the revised
regulations were issued.
1007
00:58:51,320 --> 00:58:53,404
The U.S.D.A. increased
the lunch budget
1008
00:58:53,572 --> 00:58:58,201
for the first time in 30 years...
by six cents,
1009
00:58:58,368 --> 00:59:00,953
set a new maximum on calories
1010
00:59:01,121 --> 00:59:03,956
and doubled the required amounts
of fruits and vegetables,
1011
00:59:04,124 --> 00:59:07,919
which still includes
french fries and pizza.
1012
00:59:08,086 --> 00:59:11,964
[Maggie] lt doesn't look like
the lunches have improved that much.
1013
00:59:12,132 --> 00:59:17,470
They have hamburgers and cheeseburgers,
chicken-fried steak and pizza today.
1014
00:59:17,638 --> 00:59:22,308
[Woman] We have a main dish
every day that is very healthy.
1015
00:59:23,685 --> 00:59:26,729
We probably did about 25 of those...
1016
00:59:28,315 --> 00:59:30,691
out of, like, 350.
1017
00:59:31,526 --> 00:59:32,526
They kind of like...
1018
00:59:33,195 --> 00:59:38,157
"l'll have the pizza." And they'd
rather get fries and cookies.
1019
00:59:38,325 --> 00:59:41,577
But you can't choose for 'em.
They have to choose for themselves.
1020
00:59:43,163 --> 00:59:44,622
[Woman]
l don't know any child
1021
00:59:45,082 --> 00:59:47,959
who would rather have
vegetables over a candy bar
1022
00:59:48,126 --> 00:59:50,294
when both are placed
in front of them.
1023
00:59:52,130 --> 00:59:54,257
[Couric] A lot of these
fast food restaurants
1024
00:59:54,466 --> 00:59:57,718
are still operating in school
cafeterias all across the country.
1025
00:59:57,886 --> 00:59:59,929
And it's...
it's not a good thing.
1026
01:00:00,097 --> 01:00:02,765
l don't agree with
all the new guidelines.
1027
01:00:02,933 --> 01:00:05,309
l wish they'd gone
a little further.
1028
01:00:05,477 --> 01:00:12,900
We could cure literally 80% of
the problem for children in school
1029
01:00:13,068 --> 01:00:15,027
if we went back to school cafeterias
1030
01:00:15,195 --> 01:00:16,570
where they prepared the food
in the school.
1031
01:00:16,738 --> 01:00:19,490
- What can l get for you, babe?
- Can l have a cheeseburger, please?
1032
01:00:19,658 --> 01:00:21,409
You sure can.
1033
01:00:21,576 --> 01:00:22,868
Thank you.
1034
01:00:28,875 --> 01:00:30,793
[Carole]
Have you lost any weight?
1035
01:00:34,506 --> 01:00:36,590
[Voice Breaking]
lt's just kind of aggravating...
1036
01:00:36,758 --> 01:00:39,135
because...
1037
01:00:39,303 --> 01:00:43,639
l mean, my weight's not really going
the way it's supposed to go.
1038
01:00:47,102 --> 01:00:49,603
[Brownell] When we release our children
into the care of schools,
1039
01:00:50,022 --> 01:00:52,356
we expect that they're not
going to drink unsafe water
1040
01:00:52,524 --> 01:00:55,735
that will make them sick, we don't
expect them to breathe unsafe air
1041
01:00:55,902 --> 01:00:56,861
that will make them sick,
1042
01:00:57,029 --> 01:01:00,531
and we shouldn't expect them to eat
unsafe food that will make them sick.
1043
01:01:00,699 --> 01:01:04,035
The industry, l think, cares less
about what they sell in schools
1044
01:01:04,202 --> 01:01:06,620
than the opportunity they have
to market their brand.
1045
01:01:07,914 --> 01:01:09,540
We're paying a very dear price
1046
01:01:09,708 --> 01:01:11,876
for letting the food industry
act at will
1047
01:01:12,044 --> 01:01:14,378
in recruiting our children
as loyal customers.
1048
01:01:14,546 --> 01:01:17,214
[Man] l remember l went
to a preschool once
1049
01:01:17,382 --> 01:01:19,300
and the kids were sitting on
little chairs...
1050
01:01:19,468 --> 01:01:23,137
little red-and-white chairs.
that said "Coca-Cola." [Chuckles]
1051
01:01:23,305 --> 01:01:25,848
What do they think?
Well, Coca-Cola's good.
1052
01:01:26,016 --> 01:01:29,602
lt's part of preschool.
l should be drinking more Coca-Colas.
1053
01:01:29,770 --> 01:01:34,315
Marketers want to start
to target kids as early as they can.
1054
01:01:34,483 --> 01:01:37,151
Studies show that children
as young as two and three
1055
01:01:37,319 --> 01:01:38,903
start to recognize brands.
1056
01:01:41,656 --> 01:01:44,367
[Wootan] The problem is,
they don't see any commercials
1057
01:01:44,534 --> 01:01:46,994
for bananas, strawberries,
zucchini and broccoli.
1058
01:01:47,162 --> 01:01:50,331
lt shapes the whole way
they think about food,
1059
01:01:50,499 --> 01:01:53,084
what they think food is.
1060
01:01:55,379 --> 01:01:59,048
[Couric] There have been attempts to
regulate how we market food to children
1061
01:01:59,216 --> 01:02:01,717
since the very beginning
of the obesity epidemic.
1062
01:02:02,761 --> 01:02:06,889
1 977... the same year
as the McGovern Report.
1063
01:02:07,057 --> 01:02:09,767
Consumer advocates lobbied
the Federal Trade Commission,
1064
01:02:09,935 --> 01:02:13,104
the government arm
in charge of advertising
1065
01:02:13,271 --> 01:02:16,315
to regulate ads
for sugar-laden products.
1066
01:02:16,483 --> 01:02:17,900
lt's grr-r-reat.
1067
01:02:18,068 --> 01:02:20,528
The executive director of
the Federal Trade Commission
1068
01:02:20,695 --> 01:02:23,322
says the group is slowly
coming to the conclusion
1069
01:02:23,490 --> 01:02:26,659
that television advertising
aimed at children is unfair.
1070
01:02:26,827 --> 01:02:28,702
[Man] The cumulative effect
1071
01:02:28,870 --> 01:02:31,789
of the thousands of hours
of advertising viewed by children
1072
01:02:31,957 --> 01:02:36,210
is that kids are being told the biggest
lie they will ever hear in their lives.
1073
01:02:36,378 --> 01:02:39,755
lt's not fair to use the public airwaves
to encourage children
1074
01:02:39,923 --> 01:02:43,342
to develop health habits
and buying patterns
1075
01:02:43,510 --> 01:02:45,302
which they will probably
keep up in adulthood
1076
01:02:45,470 --> 01:02:47,138
that are hazardous to health.
1077
01:02:47,305 --> 01:02:49,723
[Male Reporter] The F.T.C.'s
proposed restrictions
1078
01:02:49,975 --> 01:02:53,185
have been defended as vital to protect
the health of America's children
1079
01:02:53,353 --> 01:02:56,897
and assailed as an attack on
free enterprise, free speech
1080
01:02:57,065 --> 01:03:01,402
and as a dangerous intrusion by the
federal government into family life.
1081
01:03:01,570 --> 01:03:04,488
[Couric] Broadcasters, advertising
agencies and toy companies
1082
01:03:05,323 --> 01:03:07,867
all banded together to prevent
1083
01:03:08,034 --> 01:03:11,162
the F.T.C. from regulating
children's television.
1084
01:03:11,329 --> 01:03:13,622
[Cronkite] And an official
of Quaker Oats
1085
01:03:13,790 --> 01:03:16,125
said one of the best uses
of sugar he could think of
1086
01:03:16,293 --> 01:03:18,210
was getting children
to eat their cereal.
1087
01:03:18,378 --> 01:03:23,674
[Couric] Big Food won the battle.
No regulations were put in place.
1088
01:03:23,842 --> 01:03:29,597
But marketing to kids really took off
a few years later with processed foods.
1089
01:03:29,764 --> 01:03:33,392
And with the advent of corn syrup,
a cheaper alternative to sugar,
1090
01:03:33,560 --> 01:03:36,395
the big food makers
had more money to spend
1091
01:03:36,563 --> 01:03:39,356
on bigger sizes
with better prices
1092
01:03:39,524 --> 01:03:41,484
and on ad campaigns
with corporate tie-ins
1093
01:03:41,651 --> 01:03:44,445
and high-priced
celebrity endorsements.
1094
01:03:44,613 --> 01:03:47,740
[Michael Jackson]
♪ You're a whole new generation
1095
01:03:48,533 --> 01:03:50,910
♪ You're a whole new generation ♪
1096
01:03:51,077 --> 01:03:53,162
[Couric] Now food advertising
is everywhere.
1097
01:03:57,584 --> 01:03:59,043
- Diet Snapple?
- l know!
1098
01:03:59,211 --> 01:04:00,419
lt tastes just like
regular Snapple, doesn't it?
1099
01:04:00,587 --> 01:04:03,506
Dr. Pepper's unbelievably satisfying.
1100
01:04:03,673 --> 01:04:05,966
[Harkin] We in this Congress
have a responsibility
1101
01:04:06,259 --> 01:04:08,385
to protect America's children
1102
01:04:08,553 --> 01:04:10,221
from the sophisticated, aggressive,
1103
01:04:10,388 --> 01:04:12,932
relentless marketing ofjunk food
to our children.
1104
01:04:13,099 --> 01:04:14,975
[Couric]
With obesity rates skyrocketing,
1105
01:04:15,227 --> 01:04:18,020
Congress tried again in 2004
1106
01:04:18,188 --> 01:04:21,315
to regulate food industry
marketing to children.
1107
01:04:21,483 --> 01:04:26,529
Big Food and Fast Food responded
much like they did 20 years before.
1108
01:04:26,696 --> 01:04:29,865
When l hear this discussion,
l hear "marketing to children,"
1109
01:04:30,033 --> 01:04:32,201
which really you're saying
"advertising to children."
1110
01:04:32,369 --> 01:04:34,119
and you're also saying,
"lt's all bad."
1111
01:04:34,287 --> 01:04:35,913
And that's just not true.
1112
01:04:36,081 --> 01:04:39,041
Ronald McDonald never sells to children.
1113
01:04:39,209 --> 01:04:41,919
He informs and inspires
through magic and fun.
1114
01:04:45,465 --> 01:04:48,259
[Brownell] lndustry under threat
of government regulation...
1115
01:04:48,843 --> 01:04:51,387
will say "We can police ourselves."
1116
01:04:51,555 --> 01:04:55,641
And they launch into this series
of self-regulatory promises
1117
01:04:55,809 --> 01:04:59,186
that we'll market less to children,
we'll pull our products out of schools.
1118
01:04:59,354 --> 01:05:00,771
When you hold them accountable
1119
01:05:00,939 --> 01:05:02,690
and study whether changes have
been made, what do you find?
1120
01:05:02,857 --> 01:05:04,525
lt's not a pretty picture.
1121
01:05:04,693 --> 01:05:06,443
[Announcer] Keeps 'em full,
keeps 'em focused.
1122
01:05:06,611 --> 01:05:08,946
- Get a spectacular Spider-Man toy!
- Made with real fruit!
1123
01:05:09,114 --> 01:05:10,072
[Child] Thanks, Mom.
1124
01:05:10,240 --> 01:05:12,199
[Couric] With the fox
guarding the henhouse,
1125
01:05:12,367 --> 01:05:15,869
children's exposure to junk food ads,
including online
1126
01:05:16,037 --> 01:05:20,332
increased 60% from 2008 to 201 0.
1127
01:05:20,500 --> 01:05:22,751
The Federal Trade Commission
has less authority
1128
01:05:22,919 --> 01:05:25,588
to regulate advertising to kids
than it does to adults.
1129
01:05:25,755 --> 01:05:28,799
You would think that would be
just the other way around.
1130
01:05:30,552 --> 01:05:32,636
[Cohen] There are several studies
that show
1131
01:05:32,971 --> 01:05:35,681
that when children
are watching television,
1132
01:05:35,849 --> 01:05:40,144
especially with food commercials,
they're primed to eat more.
1133
01:05:40,312 --> 01:05:44,231
One study had kids watching TV
and they gave them a bowl
1134
01:05:44,399 --> 01:05:46,984
of Goldfish crackers to munch
on while they were watching.
1135
01:05:47,152 --> 01:05:51,238
The kids that watched TV, while
they showed also food commercials
1136
01:05:51,406 --> 01:05:53,824
they ate 45% more Goldfish crackers
1137
01:05:53,992 --> 01:05:57,870
compared to kids watching the same TV
program with nonfood commercials.
1138
01:05:59,914 --> 01:06:01,665
[Kessler] l showed the data
1139
01:06:02,709 --> 01:06:06,295
on how our neural circuits and the
neural circuits of our kids
1140
01:06:06,463 --> 01:06:10,674
are getting sensitized
to all these food cues
1141
01:06:10,842 --> 01:06:14,094
to a group of leading diabetologists
1142
01:06:14,262 --> 01:06:17,056
and their conclusion,
when they saw that
1143
01:06:17,223 --> 01:06:20,184
and they realized that these circuits
get laid down for a lifetime,
1144
01:06:20,352 --> 01:06:22,394
is that we're toast as a country.
1145
01:06:22,562 --> 01:06:26,649
Hearings begin today on a proposed law
that would ban giving away toys
1146
01:06:27,108 --> 01:06:30,152
with meals high in calories,
fat, sugar and salt.
1147
01:06:30,320 --> 01:06:34,198
[Couric] The trouble is, every time the
government tries to regulate Big Food
1148
01:06:34,366 --> 01:06:37,451
again and again
the industry protects itself
1149
01:06:37,619 --> 01:06:39,620
by sparking a larger public debate
1150
01:06:39,788 --> 01:06:43,165
over the role of
government in our lives.
1151
01:06:43,333 --> 01:06:45,209
The food police striking again.
1152
01:06:47,420 --> 01:06:48,504
They have a predictable script
1153
01:06:48,672 --> 01:06:50,339
that they roll out every time
these things come up.
1154
01:06:50,507 --> 01:06:52,841
This is the most ridiculous
sort of nanny-statis.
1155
01:06:53,009 --> 01:06:54,927
- "Nanny state."
- lt is the nanny state.
1156
01:06:55,095 --> 01:06:57,221
[Woman] These nanny-state people
want to tell you what to eat.
1157
01:06:57,389 --> 01:06:58,722
"Government doesn't belong
in our private lives."
1158
01:06:58,890 --> 01:07:01,058
Apparently now we need
government food cops.
1159
01:07:01,226 --> 01:07:02,810
"You're discriminating against us."
1160
01:07:02,977 --> 01:07:05,020
To single out one food or beverage.
1161
01:07:05,188 --> 01:07:07,564
The mayor of New York City,
Michael Bloomberg
1162
01:07:07,732 --> 01:07:09,358
wants to outlaw what he calls
1163
01:07:09,526 --> 01:07:12,069
super-sized sodas
and other sugary drinks.
1164
01:07:12,237 --> 01:07:14,905
"You don't need the police. Just look
at all the good-guy things we're doing.
1165
01:07:15,073 --> 01:07:17,157
[Woman] You know what Ronald McDonald
is also known for.
1166
01:07:17,325 --> 01:07:19,326
For 35 years he's been known
for the Ronald McDonald Houses.
1167
01:07:19,494 --> 01:07:21,203
Exactly.
1168
01:07:21,371 --> 01:07:24,581
The script is so reliable now
and the lobbying dollars
1169
01:07:24,749 --> 01:07:28,377
that are aimed at legislators
from the food industry are enormous
1170
01:07:28,545 --> 01:07:30,671
and as a consequence they're pretty good
at fighting things off.
1171
01:07:30,839 --> 01:07:33,340
Who should be making
the decisions what to eat
1172
01:07:33,508 --> 01:07:35,634
and school choice
and everything else.
1173
01:07:35,802 --> 01:07:39,054
Should it be government, or should it be
the parents? lt should be the parents.
1174
01:07:41,933 --> 01:07:44,059
[Slurping]
1175
01:07:44,227 --> 01:07:46,353
The fact that parents
have a role to play
1176
01:07:46,521 --> 01:07:51,900
does not change the fact that targeting
young children is simply immoral.
1177
01:07:54,112 --> 01:07:56,905
[Simon] l think we need to really
get straight in this country
1178
01:07:57,073 --> 01:07:58,991
the difference between
parental responsibility
1179
01:07:59,159 --> 01:08:04,621
and the corporation's role in exploiting
the vulnerabilities of a young child.
1180
01:08:11,880 --> 01:08:14,590
[Edgar] He's been having many more
problems now with his legs.
1181
01:08:15,550 --> 01:08:19,052
He's going through therapy, and he's
still having a hard time with it.
1182
01:08:20,138 --> 01:08:21,722
- So you've been having knee pain?
- Yeah.
1183
01:08:25,393 --> 01:08:28,645
[Joe] This bariatric program
came to the hospital,
1184
01:08:29,105 --> 01:08:34,985
and my doctor considered me for surgery
that'll change my life for the better.
1185
01:08:38,364 --> 01:08:41,450
l don't want it.
l kinda need it.
1186
01:08:41,618 --> 01:08:45,704
l've gotten to a point
in my weight where
1187
01:08:45,872 --> 01:08:49,541
if l... if l keep
gaining weight like l am,
1188
01:08:49,709 --> 01:08:52,377
l'm gonna probably
be dead by 20.
1189
01:08:52,545 --> 01:08:55,839
The surgery has complications.
There's no question about it.
1190
01:08:56,007 --> 01:08:57,508
But as we've talked about,
1191
01:08:57,675 --> 01:09:01,053
you always look at what the risk
is of doing the surgery
1192
01:09:01,221 --> 01:09:04,765
and compare it to what the risk
is of not doing the surgery.
1193
01:09:04,933 --> 01:09:07,518
And we've all agreed that the risk
of not doing the surgery
1194
01:09:07,685 --> 01:09:10,145
is that we're gonna
decrease your life span,
1195
01:09:10,313 --> 01:09:13,690
increase your risk of diabetes
and all of these complications.
1196
01:09:13,858 --> 01:09:17,402
And so we know that even though
there's risk with the surgery,
1197
01:09:17,570 --> 01:09:20,322
there's a bigger risk
of not doing it. Okay?
1198
01:09:23,117 --> 01:09:26,662
l've never heard of, you know,
a 1 5-year-old having this surgery.
1199
01:09:26,830 --> 01:09:28,622
Um, you know...
1200
01:09:31,334 --> 01:09:33,585
l guess l'm still
kind of against it.
1201
01:09:34,838 --> 01:09:38,590
Thing could go wrong, and...
then l wouldn't have my Joe.
1202
01:09:38,758 --> 01:09:41,552
That wouldn't be right.
l would feel that one.
1203
01:09:48,560 --> 01:09:51,103
[Michael Bloomberg]
lt's the people who are least able
1204
01:09:51,312 --> 01:09:54,523
to know what's good
for their health..
1205
01:09:54,691 --> 01:09:58,235
who are the ones
that certain industries cater to
1206
01:09:58,403 --> 01:10:02,114
and try to focus
their advertising toward.
1207
01:10:02,282 --> 01:10:03,490
[Family Speaking Spanish]
1208
01:10:05,493 --> 01:10:08,495
[Bloomberg] We're selling these products
to the people who are most vulnerable
1209
01:10:08,663 --> 01:10:11,790
and they're also the people that society
has to provide health care for
1210
01:10:11,958 --> 01:10:14,918
because they don't have
the money to do it themselves.
1211
01:10:35,398 --> 01:10:38,358
[Edgar] l didn't even want to be at the
hospital and see him going through that.
1212
01:10:38,526 --> 01:10:42,487
lt sounds selfish, but, um...
1213
01:10:48,745 --> 01:10:50,704
[Voice Breaking] lt was hard.
1214
01:10:51,539 --> 01:10:55,751
But, uh, he-he's...
a tough little guy.
1215
01:10:55,919 --> 01:10:57,377
Yeah.
1216
01:11:09,265 --> 01:11:12,059
[Medical Staff Chattering]
1217
01:11:14,562 --> 01:11:19,524
[Ludwig] There's probably a limited role
for gastric bypass, or bariatric surgery
1218
01:11:19,692 --> 01:11:24,655
in the most extreme circumstance
to avoid life-threatening complication.
1219
01:11:24,822 --> 01:11:27,574
But what does it say
about our society
1220
01:11:27,742 --> 01:11:33,789
if we would rather send children
to such mutilating procedures
1221
01:11:33,957 --> 01:11:39,211
but yet lack the political will
to properly fund school nutrition
1222
01:11:39,379 --> 01:11:42,005
and ban junk food advertising
to children.
1223
01:11:42,173 --> 01:11:45,634
lt reflects a systematic
political failure.
1224
01:11:45,802 --> 01:11:48,470
We're the richest society
in the world.
1225
01:11:48,638 --> 01:11:53,183
We've failed because we've placed
private profit and special interests
1226
01:11:53,351 --> 01:11:55,394
ahead of public health.
1227
01:11:57,146 --> 01:11:59,022
[Brady] This is
a vitality medical center.
1228
01:12:00,483 --> 01:12:01,775
Fixing to get our body scans.
1229
01:12:04,862 --> 01:12:06,113
- [Chattering]
- ♪ [Singing]
1230
01:12:08,366 --> 01:12:09,825
[Chattering Continues]
1231
01:12:10,410 --> 01:12:12,744
[Brady] lt's hard for us
teenagers to try to be healthy
1232
01:12:12,912 --> 01:12:14,871
'cause you see all your friends
1233
01:12:15,039 --> 01:12:17,207
eating fattening chili cheese fries
and nachos
1234
01:12:17,375 --> 01:12:22,504
and all this fattening fried chicken
and all these fattening, greasy foods,
1235
01:12:22,672 --> 01:12:26,633
and they're skinny,
and they look good.
1236
01:12:26,801 --> 01:12:30,303
My brother can eat all he wants
and still be skinny,
1237
01:12:30,471 --> 01:12:33,390
and l look at him and say,
"Well, he can do it. Why can't l?"
1238
01:12:33,558 --> 01:12:35,600
And that... l hold on to that.
1239
01:12:38,229 --> 01:12:40,981
And that's how
l-l don't lose weight.
1240
01:12:41,149 --> 01:12:43,692
Many people think that
if you're thin, you're healthy
1241
01:12:43,860 --> 01:12:45,694
but that's not
necessarily true.
1242
01:12:45,862 --> 01:12:48,405
You can be fat on the inside
and skinny on the outside
1243
01:12:48,573 --> 01:12:51,283
or metabolically obese
normal weight.
1244
01:12:51,451 --> 01:12:54,786
lt's very dangerous, and it leads to all
the same consequences as being fat,
1245
01:12:54,954 --> 01:12:58,457
such as heart attacks, strokes, cancer,
dementia and diabetes.
1246
01:12:58,624 --> 01:13:02,502
[Lustig] Dr. Jimmy Bell, who is
a neuroimager in London, England,
1247
01:13:02,670 --> 01:13:04,129
coined the term "Tofi"...
T-O-F-l.
1248
01:13:05,339 --> 01:13:07,966
Thin on the outside,
fat on the inside.
1249
01:13:08,134 --> 01:13:11,845
Because when you slide somebody into an
M.R.l. and you actually visualize
1250
01:13:12,013 --> 01:13:14,014
the fat they might as well be obese.
1251
01:13:15,183 --> 01:13:17,142
- There! X-ray!
- Yeah.
1252
01:13:17,310 --> 01:13:19,269
Nuke sign.
1253
01:13:19,437 --> 01:13:22,606
[Couric] Brady and his brothers went
to the doctor for DEXA scans,
1254
01:13:22,774 --> 01:13:26,443
a type of X-ray that measures
internal body fat.
1255
01:13:26,611 --> 01:13:29,029
The beauty of it is,
you can see where the fat is.
1256
01:13:29,197 --> 01:13:31,406
Because a lot of fat is distributed
in different places
1257
01:13:31,574 --> 01:13:34,034
and the worst fat
is the belly fat.
1258
01:13:34,202 --> 01:13:36,870
Kids who are normal weight should be
between 1 0 and 20% belly fat.
1259
01:13:38,748 --> 01:13:40,916
[Couric] Brady's results
were by far the worst...
1260
01:13:41,209 --> 01:13:44,044
47% of his body is fat,
1261
01:13:44,212 --> 01:13:48,381
most of it in his belly,
which is 60% fat.
1262
01:13:48,549 --> 01:13:50,634
[Hyman] The belly fat
is a dangerous, lethal fat.
1263
01:13:50,968 --> 01:13:52,844
And his insulin levels are high.
1264
01:13:53,012 --> 01:13:55,347
The insulin is
the fat storage hormone.
1265
01:13:58,935 --> 01:14:01,770
[Couric] While his youngest brother,
Nicholas, had normal results,
1266
01:14:02,939 --> 01:14:06,399
1 0-year-old Chandler
had 22% belly fat
1267
01:14:08,069 --> 01:14:11,613
and the 1 9-year-old,
Joseph, had 28%.
1268
01:14:13,991 --> 01:14:17,369
[Hyman] Almost all of these skinny-fat
kids are prediabetic.
1269
01:14:17,870 --> 01:14:20,664
Even though the junk food
doesn't make them fat, necessarily,
1270
01:14:20,832 --> 01:14:21,998
it makes them sick.
1271
01:14:22,166 --> 01:14:25,502
The question is, do you have it?
You might, and you don't know.
1272
01:14:25,670 --> 01:14:28,505
Based on the statistics
1273
01:14:28,673 --> 01:14:32,467
we know that
30% of America is obese.
1274
01:14:32,635 --> 01:14:34,511
Let's talk about
the thin people.
1275
01:14:34,679 --> 01:14:38,306
Up to 40% of these people
have the same metabolic dysfunction.
1276
01:14:38,474 --> 01:14:40,433
They're just not obese.
1277
01:14:40,601 --> 01:14:44,813
So when you do the math, that's
more than half the U.S. population.
1278
01:14:44,981 --> 01:14:47,607
This is not just
a problem of the obese.
1279
01:14:47,775 --> 01:14:50,402
This is a problem of everybody.
1280
01:14:54,949 --> 01:14:56,992
[Nestle]
There are so many industries
1281
01:14:57,160 --> 01:15:00,745
that make profits
off of people being unhealthy
1282
01:15:00,913 --> 01:15:05,250
that it's in their interest to have
people continue to be unhealthy.
1283
01:15:05,418 --> 01:15:10,589
And so that's why you don't see
an enormous national effort
1284
01:15:10,756 --> 01:15:13,425
to try to improve the quality
of the American diet
1285
01:15:13,593 --> 01:15:15,886
or people's food choices.
1286
01:15:16,053 --> 01:15:18,263
[lnterviewer] ls that why you see
health insurance companies
1287
01:15:18,431 --> 01:15:20,307
buying stock in fast food companies?
1288
01:15:20,474 --> 01:15:24,644
That is exactly why you see
health insurance companies
1289
01:15:24,812 --> 01:15:26,897
buying stock
in fast food companies?
1290
01:15:27,064 --> 01:15:29,608
They're just
covering their bets.
1291
01:15:31,527 --> 01:15:35,906
[Hyman] Unless we address this as a
society and stop blaming the fat person,
1292
01:15:36,073 --> 01:15:37,449
we're gonna be in big trouble.
1293
01:15:37,617 --> 01:15:39,743
We're gonna have
huge health consequences
1294
01:15:39,911 --> 01:15:42,329
and huge economic consequences,
as well.
1295
01:15:44,916 --> 01:15:46,791
[Couric] We've been down
this road before.
1296
01:15:48,711 --> 01:15:51,922
This isn't the first time our children
have been sold a bill of goods
1297
01:15:52,089 --> 01:15:54,674
that leads to addiction
and disease.
1298
01:15:56,636 --> 01:15:59,763
What's been the great
public health success to date?
1299
01:15:59,931 --> 01:16:01,139
lt's tobacco.
1300
01:16:02,683 --> 01:16:03,850
[Woman]
♪ Smooth and fresh
1301
01:16:04,894 --> 01:16:09,689
♪ Is the Newport taste ♪
1302
01:16:09,857 --> 01:16:11,816
[Kessler] We used to view
the cigarette as our friend,
1303
01:16:11,984 --> 01:16:15,362
something that was sexy, that was
glamorous, something that we wanted.
1304
01:16:15,529 --> 01:16:17,030
What did we do with tobacco?
1305
01:16:17,198 --> 01:16:19,532
We demonized the tobacco industry.
1306
01:16:19,700 --> 01:16:22,118
We changed how
we perceived that product.
1307
01:16:23,120 --> 01:16:25,163
[Couric]
We knew as early as 1 950
1308
01:16:25,331 --> 01:16:27,749
that there was a link
between smoking and lung cancer.
1309
01:16:30,461 --> 01:16:33,380
Do you swear that the testimony
you are about to give
1310
01:16:33,547 --> 01:16:35,757
is the truth, the whole truth
and nothing but the truth?
1311
01:16:35,925 --> 01:16:37,008
[All] l do.
1312
01:16:37,176 --> 01:16:41,388
[Couric] But Big Tobacco would deny
the science for the next 50 years.
1313
01:16:41,555 --> 01:16:44,683
Cigarettes and nicotine
clearly do not meet
1314
01:16:44,850 --> 01:16:47,560
the classic definitions
of addiction.
1315
01:16:47,728 --> 01:16:50,063
[Brownell] The public finally saw
that they were doing deceptive
1316
01:16:50,231 --> 01:16:53,358
and misleading things
and so we took them on.
1317
01:16:53,526 --> 01:16:55,902
Government took them on.
The media took them on.
1318
01:16:56,070 --> 01:16:59,155
lt's been 30 years since the first
report linked smoking and cancer.
1319
01:16:59,323 --> 01:17:02,617
There's disturbing news
about teenagers and smoking.
1320
01:17:02,785 --> 01:17:04,911
[Couric] The U.S. was the first
to require warning labels
1321
01:17:05,079 --> 01:17:09,040
on every cigarette pack.
But we didn't stop there.
1322
01:17:09,208 --> 01:17:11,418
A number of decades ago
there was something around
1323
01:17:11,585 --> 01:17:15,171
called the Fairness Doctrine and
for every tobacco ad that got run
1324
01:17:15,339 --> 01:17:19,009
the networks had to free up time
for anti-tobacco advertisement.
1325
01:17:19,176 --> 01:17:21,845
Smoke now, pay later.
1326
01:17:22,013 --> 01:17:24,347
Whatever you do,
just don't smoke.
1327
01:17:24,515 --> 01:17:26,474
[Brownell]
The tobacco industry found
1328
01:17:26,642 --> 01:17:29,019
it was getting battered by these
advertisements and said
1329
01:17:29,186 --> 01:17:32,605
we will voluntarily take
our advertising off television.
1330
01:17:32,773 --> 01:17:34,566
[TV: Announcer]
Come to where the flavor is.
1331
01:17:34,859 --> 01:17:37,402
[Couric] It wasn't long before
smoking ads were removed
1332
01:17:37,570 --> 01:17:39,487
from almost all public space.
1333
01:17:39,655 --> 01:17:41,406
And with greater public awareness
1334
01:17:41,574 --> 01:17:44,659
smoking was banned
from all airlines.
1335
01:17:44,827 --> 01:17:47,620
And as early as 1 975
1336
01:17:47,788 --> 01:17:52,584
individual states began regulating
smoking in public places
1337
01:17:52,752 --> 01:17:55,503
and taxing packs of cigarettes.
1338
01:17:55,671 --> 01:17:59,716
After we banned it,
all of Western Europe went smoke-free.
1339
01:17:59,884 --> 01:18:02,802
You would tell me in a million years
the lrish, the ltalians,
1340
01:18:02,970 --> 01:18:05,221
the Spanish, the English, the French...
1341
01:18:05,389 --> 01:18:07,974
they don't smoke indoors anymore.
1342
01:18:08,142 --> 01:18:10,060
[Kessler] Today we view
the cigarette for what it is,
1343
01:18:10,227 --> 01:18:13,813
a deadly, disgusting, addictive product.
1344
01:18:13,981 --> 01:18:17,734
[Couric] As a result of this
critical change in perception,
1345
01:18:17,902 --> 01:18:22,655
the number of American high schoolers
who smoke has been cut in half
1346
01:18:22,823 --> 01:18:24,991
in just the last 20 years.
1347
01:18:27,036 --> 01:18:30,163
Where would we be
if we hadn't acted?
1348
01:18:30,331 --> 01:18:33,041
[Announcer] The Flintstones
has been brought to you by Winston,
1349
01:18:34,543 --> 01:18:37,629
America's best-selling,
best-tasting filter cigarette.
1350
01:18:37,797 --> 01:18:43,093
♪ Winston tastes good
like a cigarette should ♪
1351
01:18:43,260 --> 01:18:46,346
Junk food companies are acting
very much like tobacco companies did
1352
01:18:46,514 --> 01:18:49,182
30 and 40 years ago.
1353
01:18:49,350 --> 01:18:52,769
l need your Fruity Pebbles!
Really fruity! [Roars]
1354
01:18:52,937 --> 01:18:55,397
Post Fruity Pebbles cereal,
part of this complete breakfast.
1355
01:18:55,564 --> 01:18:57,399
Years from now we're gonna say,
1356
01:18:57,566 --> 01:19:00,068
"l can't believe we let them
get away with that."
1357
01:19:00,236 --> 01:19:02,112
There is no evidence
that the consumption
1358
01:19:02,279 --> 01:19:03,863
of soft drinks in secondary schools
1359
01:19:05,074 --> 01:19:06,908
is inconsistent
with sound nutrition science
1360
01:19:09,954 --> 01:19:14,666
The argument you're making is to advance
the sales of your soft drinks
1361
01:19:14,834 --> 01:19:18,461
with the hopes that these students
will get used to them enough...
1362
01:19:18,629 --> 01:19:21,005
l hesitate to use the word
"hooked on 'em" enough.
1363
01:19:21,173 --> 01:19:24,843
l'm suggesting, Senator,
that in a well-balanced diet
1364
01:19:25,010 --> 01:19:27,178
we all need to consume
two liters of liquid.
1365
01:19:27,346 --> 01:19:30,890
Soft drinks can certainly supply
part of that liquid intake
1366
01:19:31,058 --> 01:19:33,393
and l would reject entirely any argument
1367
01:19:33,561 --> 01:19:35,603
that they are in any way
harmful for you.
1368
01:19:38,107 --> 01:19:41,443
Sometimes l just wanna say,
"Don't you have any shame at all?"
1369
01:19:41,610 --> 01:19:44,612
lsn't there something
inside of you that says,
1370
01:19:44,780 --> 01:19:47,157
"You know,
what we're doing is not right."
1371
01:19:47,324 --> 01:19:50,410
They have to know,
just like the tobacco companies.
1372
01:19:50,578 --> 01:19:53,580
How could these people
sleep at night for years
1373
01:19:53,747 --> 01:19:58,251
knowing they were lying through
their teeth about tobacco and cancer
1374
01:19:58,419 --> 01:20:02,255
and yet they just kept pushing
those tobacco products out there?
1375
01:20:02,423 --> 01:20:05,884
lt's the same way
with big food companies
1376
01:20:09,180 --> 01:20:10,889
l just... l don't know how...
1377
01:20:11,056 --> 01:20:12,974
l-l don't know how
they can live with themselves.
1378
01:20:17,396 --> 01:20:20,023
[Bittman] Soda is the cigarettes
of the 21 st century,
1379
01:20:20,191 --> 01:20:22,942
and the sooner
we get that clear
1380
01:20:23,110 --> 01:20:26,321
the sooner we get rid of
these idiotic arguments about
1381
01:20:26,489 --> 01:20:28,990
free speech allows us
to sell things that are poisonous.
1382
01:20:31,952 --> 01:20:36,080
[Man] The obesity epidemic,
the diseases that fast food places...
1383
01:20:36,248 --> 01:20:38,750
hamburgers, soda pop, whatever...
cause.
1384
01:20:39,960 --> 01:20:41,878
We've had this information
for decades...
1385
01:20:42,046 --> 01:20:45,173
and we've failed to act on it
until now it's catastrophic.
1386
01:20:46,717 --> 01:20:49,010
l'm trying...
l'm trying to save my life...
1387
01:20:49,178 --> 01:20:53,848
and protect myself from dying
of heart attack, seizures,
1388
01:20:54,016 --> 01:20:56,643
anything... diabetes, anything.
1389
01:20:58,187 --> 01:21:02,607
l just want y'all to realize...
that y'all killin' yourselves.
1390
01:21:02,775 --> 01:21:04,651
'Cause l've already realized it.
1391
01:21:04,818 --> 01:21:07,487
l'm just making sure y'all do,
you guys do.
1392
01:21:07,655 --> 01:21:09,280
[Couric] At our current rate
1393
01:21:09,448 --> 01:21:15,537
over 95% of all Americans will be
overweight or obese in two decades.
1394
01:21:15,704 --> 01:21:21,251
By 2050, one out of every three
Americans will have diabetes.
1395
01:21:21,418 --> 01:21:22,460
[Chattering, Laughing]
1396
01:21:25,005 --> 01:21:27,173
[Carmona] As we look to
the work force of the future,
1397
01:21:28,092 --> 01:21:30,885
where will the soldiers and sailors
and first-responders... cops, firemen...
1398
01:21:31,053 --> 01:21:33,555
Where will they come from when we have
a generation of children
1399
01:21:33,722 --> 01:21:34,806
that will be physically unfit
1400
01:21:34,974 --> 01:21:37,475
and saddled with a lot of disease
that's all preventable.
1401
01:21:39,979 --> 01:21:43,773
[Lustig] The financial aspects
of this are staggering.
1402
01:21:43,941 --> 01:21:48,486
75% of our health care dollar goes
to the maintenance or treatment
1403
01:21:48,654 --> 01:21:51,155
of chronic metabolic disease.
1404
01:21:51,323 --> 01:21:53,825
[Karp] lf you think the national debt
is a problem right now,
1405
01:21:53,993 --> 01:21:56,286
wait till you see the tsunami
of debt that's coming
1406
01:21:56,453 --> 01:21:59,956
from the health care impact of obesity.
1407
01:22:00,833 --> 01:22:02,792
lt's going to be
an enormous burden
1408
01:22:02,960 --> 01:22:05,878
that we are going to be placing
on the shoulders of our children.
1409
01:22:06,046 --> 01:22:09,591
l want people to know
that childhood obesity
1410
01:22:09,758 --> 01:22:16,055
isn't as simple as TV
and the press make it seem.
1411
01:22:16,223 --> 01:22:18,683
And even Mrs. Obama.
1412
01:22:18,851 --> 01:22:22,395
lt's like, no matter how hard you try,
1413
01:22:22,563 --> 01:22:25,607
it's always going to be
an ongoing battle.
1414
01:22:27,735 --> 01:22:31,070
[Taubes] When Michelle Obama
launched her "Let's Move" campaign,
1415
01:22:31,238 --> 01:22:34,324
she said this isn't about
demonizing any food industry,
1416
01:22:34,491 --> 01:22:36,576
which is a very politically
sensible thing to do.
1417
01:22:36,744 --> 01:22:38,911
The problem is,
if you want to cure obesity,
1418
01:22:39,079 --> 01:22:41,497
you have to demonize
some food industries.
1419
01:22:41,665 --> 01:22:43,458
Let's move! Let's move! Let's move!
1420
01:22:43,626 --> 01:22:46,919
[Brownell] l think Michelle Obama
has been a wonderful force
1421
01:22:47,087 --> 01:22:49,797
in the nation's attempt
to address childhood obesity.
1422
01:22:49,965 --> 01:22:54,302
Um, but my guess is that she and
other people in the administration
1423
01:22:54,470 --> 01:22:57,722
have to be aware of the lobbying
might of the food industry
1424
01:22:57,890 --> 01:23:01,100
and have to go easier on them
than they may want to.
1425
01:23:01,268 --> 01:23:05,271
l hope with time, because of the
public support for these initiatives
1426
01:23:05,439 --> 01:23:08,316
that the politicians will have
the courage to take on the industry
1427
01:23:08,484 --> 01:23:10,568
the way it really needs to happen.
1428
01:23:17,076 --> 01:23:18,660
[Bittman]
There are other countries now
1429
01:23:18,827 --> 01:23:21,329
who have prohibited
junk food marketing to kids
1430
01:23:21,497 --> 01:23:25,625
stopped serving junk food in schools,
started taxing soda...
1431
01:23:25,793 --> 01:23:28,753
These are things that l'd like to see
us leading the way on.
1432
01:23:28,921 --> 01:23:31,047
lnstead, we're leading the way on
producing the world's deadliest diet
1433
01:23:31,215 --> 01:23:33,716
and basically exporting it
to other countries.
1434
01:23:33,884 --> 01:23:37,387
[Harkin] l think the thing that has
frustrated me more than anything else
1435
01:23:37,554 --> 01:23:42,433
in my now almost 30-year
campaign against obesity
1436
01:23:42,601 --> 01:23:45,144
and trying to get healthful lifestyles.
1437
01:23:45,312 --> 01:23:50,608
The most frustrating thing is just
the way the deck is just stacked
1438
01:23:50,776 --> 01:23:53,528
against being healthy.
1439
01:23:56,490 --> 01:23:59,283
[Wootan] Right now healthy eating
is like swimming upstream.
1440
01:23:59,618 --> 01:24:00,702
lf you want to eat better,
1441
01:24:00,869 --> 01:24:04,414
you have to work so hard
against the food environment
1442
01:24:04,581 --> 01:24:07,208
which is always pushing you
to eat more.
1443
01:24:07,376 --> 01:24:10,044
l think the attitude
that someone else is gonna change it
1444
01:24:10,212 --> 01:24:11,754
is the wrong attitude.
1445
01:24:11,922 --> 01:24:14,424
lf we want better conditions
1446
01:24:14,591 --> 01:24:18,803
each of us has to do something
to make that happen.
1447
01:24:18,971 --> 01:24:23,099
[Wootan] We need to come together
as a society to protect our children
1448
01:24:23,267 --> 01:24:27,061
just like we have with seat belt laws
and car seat laws.
1449
01:24:27,229 --> 01:24:30,231
We're not gonna tell anybody what
they're gonna feed their kids.
1450
01:24:30,399 --> 01:24:33,651
We're just gonna try to make it
easier for parents
1451
01:24:33,819 --> 01:24:35,695
to do what they already want to do,
1452
01:24:35,863 --> 01:24:38,656
which is feed their child
more healthfully.
1453
01:24:44,705 --> 01:24:48,040
[Couric] Some people are already
trying to change the environment
1454
01:24:48,292 --> 01:24:51,419
and improve the conditions
for our children.
1455
01:24:51,587 --> 01:24:54,881
There are even some kids
who are taking on their own schools.
1456
01:24:55,048 --> 01:24:58,509
in order to remove sugar-sweetened
beverages from the cafeteria.
1457
01:25:00,179 --> 01:25:02,889
There are also
revolutionary food fighters
1458
01:25:03,056 --> 01:25:05,558
who are not waiting
on government action.
1459
01:25:05,726 --> 01:25:08,811
[Jamie Oliver] l want to tell you
about what is in some of these products.
1460
01:25:09,646 --> 01:25:12,565
- Okay, everyone...
- Four scoops of sugar.
1461
01:25:12,733 --> 01:25:15,401
[Couric] They're educating kids
on the toxic effects of sugar.
1462
01:25:15,569 --> 01:25:17,111
They are all the same.
1463
01:25:19,031 --> 01:25:22,825
Reimagining how you can feed kids
real food on a budget.
1464
01:25:22,993 --> 01:25:27,371
By serving the local fresh beans
we're saving about $4,000 a year.
1465
01:25:27,539 --> 01:25:29,832
Our business model is to go
into underserved areas
1466
01:25:30,000 --> 01:25:32,710
into food deserts and try
to make them food oases
1467
01:25:32,878 --> 01:25:38,174
and make sure we bring access
to fresh, affordable healthy food.
1468
01:25:38,342 --> 01:25:41,511
[Couric] Many of these places
have seen modest decreases
1469
01:25:41,678 --> 01:25:43,846
in their childhood obesity rate.
1470
01:25:44,014 --> 01:25:45,848
[Harkin] So we've made some progress.
1471
01:25:46,016 --> 01:25:49,393
lt's not as much as we'd like,
it's not as much as we need
1472
01:25:49,561 --> 01:25:52,063
but therein lies some hope.
1473
01:25:55,192 --> 01:25:57,902
[Brownell] This is supposed to be the
first generation of American children
1474
01:25:58,070 --> 01:26:01,155
expected to lead shorter lives
than their parents did.
1475
01:26:01,323 --> 01:26:04,408
So we have to ask ourselves,
what legacy are we leaving our children?
1476
01:26:04,576 --> 01:26:09,080
What kind of conditions are we exposing
them to that would make this come true?
1477
01:26:09,248 --> 01:26:13,709
lt's a call to action to do something
pretty courageous against this problem.
1478
01:26:16,338 --> 01:26:18,548
[Couric]
What if every can of soda
1479
01:26:18,715 --> 01:26:22,468
came with a warning label
from the Surgeon General?
1480
01:26:22,636 --> 01:26:26,222
What if fast food chains were banned
from all public schools?
1481
01:26:27,641 --> 01:26:30,560
What if every time you looked
at a nutrition label
1482
01:26:30,727 --> 01:26:33,354
you'd actually see
the percentage next to sugar?
1483
01:26:35,482 --> 01:26:39,610
What if every time
a celebrity sold a soft drink,
1484
01:26:39,778 --> 01:26:43,072
they also had to pitch
a vegetable?
1485
01:26:43,240 --> 01:26:46,409
How would academics improve?
1486
01:26:46,577 --> 01:26:49,036
How much more productive
would we become?
1487
01:26:49,204 --> 01:26:53,457
How much money and how many lives
could we save?
1488
01:26:55,878 --> 01:26:58,337
[Clinton] l think the government
has a leading role to play here.
1489
01:26:58,505 --> 01:27:00,631
We just got
a long way to go.
1490
01:27:00,799 --> 01:27:03,426
Now, you can wait around
for the ideal day
1491
01:27:03,594 --> 01:27:06,053
when government regulation
will be perfect.
1492
01:27:07,389 --> 01:27:10,975
Meanwhile, you gotta keep working
the food industry
1493
01:27:11,143 --> 01:27:14,103
to get them to change.
1494
01:27:14,271 --> 01:27:16,898
But you have to change
the diet of America.
1495
01:27:17,065 --> 01:27:20,776
That's the most important thing.
The exercise is important.
1496
01:27:20,944 --> 01:27:22,862
All these things are important.
1497
01:27:23,030 --> 01:27:26,032
But we've gotta change the way
we produce and consume food.
1498
01:27:33,498 --> 01:27:37,168
[Tinna] My mom always said people
make time for what they want to.
1499
01:27:39,671 --> 01:27:42,298
lt's a matter of priority, you know.
1500
01:27:42,466 --> 01:27:46,928
Being willing to put forth the effort
and the time that it takes to change.
1501
01:27:47,095 --> 01:27:52,141
The kids' health, my health,
my husband's health,
1502
01:27:52,309 --> 01:27:56,187
definitely more important than any
chocolate l have in the cabinet,
1503
01:27:56,355 --> 01:27:58,481
more than any piece of cake.
1504
01:27:58,649 --> 01:28:02,485
And even as much as l want to
take the chocolate and hide it,
1505
01:28:02,653 --> 01:28:05,821
it still has made me think.
1506
01:28:05,989 --> 01:28:07,531
l've gotta choose.
1507
01:28:07,699 --> 01:28:13,496
l've gotta choose between
helping Brady or...
1508
01:28:13,664 --> 01:28:15,122
or getting rid of the chocolate.
1509
01:28:16,833 --> 01:28:19,251
l know what's more important in here.
1510
01:28:19,419 --> 01:28:21,837
lt's just hard.
1511
01:28:22,005 --> 01:28:24,382
But it's a matter of priority
1512
01:28:24,549 --> 01:28:26,425
and l really want to change.
1513
01:28:34,559 --> 01:28:37,353
- Ohh!
- What?
1514
01:28:37,521 --> 01:28:41,065
[Tinna] This is our new recipe
we're fixin' to taste.
1515
01:28:50,534 --> 01:28:54,704
l am excited. l can't believe
how different l feel.
1516
01:28:54,871 --> 01:29:00,584
And l'm so happy that, um,
a light switch just came on.
1517
01:29:00,752 --> 01:29:05,214
lt's not an easy transition
to real food, but it starts locally.
1518
01:29:05,382 --> 01:29:08,134
lt starts, really,
as local as our fork.
1519
01:29:08,301 --> 01:29:12,346
And everybody has a choice three times
a day what they put on that thing.
1520
01:29:15,892 --> 01:29:18,060
The most important thing
you can do...
1521
01:29:18,228 --> 01:29:21,647
and it's challenging for
many people... is cook real food.
1522
01:29:21,815 --> 01:29:24,817
You can forget about nutrients.
You don't have to worry about sugars.
1523
01:29:24,985 --> 01:29:28,779
lf you cook real food, your family
will be eating much better.
1524
01:29:30,157 --> 01:29:33,075
[Ludwig] Does it look like
it comes from nature?
1525
01:29:33,243 --> 01:29:36,287
Or is it a product with a long list
of artificial ingredients?
1526
01:29:36,455 --> 01:29:39,081
That's a distinction between
real and fake foods
1527
01:29:39,249 --> 01:29:41,375
that even a five-year-old can get.
1528
01:29:42,335 --> 01:29:43,669
[Tinna]
Lot of sugar, huh?
1529
01:29:44,963 --> 01:29:47,048
Third ingredient.
1530
01:29:47,215 --> 01:29:49,550
That's not real.
1531
01:29:49,718 --> 01:29:51,761
[Brady] l thought l knew
the way it was supposed to be
1532
01:29:51,928 --> 01:29:56,307
but in truth l had no idea
what the truth was.
1533
01:29:56,475 --> 01:29:58,559
And l think so many kids in America
1534
01:29:58,727 --> 01:30:02,605
don't even know
what it really means to eat healthy.
1535
01:30:02,773 --> 01:30:07,068
[Tinna] Nicholas, you are eating
asparagus, l'm so proud of you.
1536
01:30:07,235 --> 01:30:09,570
[Brady] This is the way we're
supposed to eat all the time.
1537
01:30:09,738 --> 01:30:11,906
Not just for a diet or detox.
1538
01:30:12,074 --> 01:30:14,867
We're supposed to eat like this
for the rest of our life.
1539
01:30:15,035 --> 01:30:16,952
And that's what l want it to be.
1540
01:30:17,120 --> 01:30:19,830
[Tinna] John is eating
his sweet potatoes.
1541
01:30:36,640 --> 01:30:38,724
[Couric] It started out
as such a small story...
1542
01:30:39,851 --> 01:30:41,769
about weight, diet and exercise.
1543
01:30:44,147 --> 01:30:48,109
For the majority of kids,
there is no happy ending.
1544
01:30:50,487 --> 01:30:54,365
It's time for a new story
about the food we eat...
1545
01:30:54,533 --> 01:30:57,201
and the environment
we want for our children.
1546
01:30:59,621 --> 01:31:02,915
[Kessler] This has to be about the food,
not the weight.
1547
01:31:03,083 --> 01:31:05,084
l mean, why don't diets work?
1548
01:31:05,252 --> 01:31:09,630
Sure, for 30 days, 60 days,
90 days l can deprive myself,
1549
01:31:09,798 --> 01:31:13,134
l can lose the weight.
1550
01:31:13,301 --> 01:31:15,719
But then l go back in the environment,
l get cued again,
1551
01:31:15,887 --> 01:31:17,805
my brain gets hijacked.
1552
01:31:19,850 --> 01:31:24,019
So of course l'm going
to gain the weight back.
1553
01:31:24,187 --> 01:31:28,315
Unless we dramatically change the
environment, take away all these cues,
1554
01:31:28,483 --> 01:31:30,568
we're never gonna be able
to protect our kids.
1555
01:31:59,055 --> 01:32:00,931
♪♪ [Guitar: Pop]
1556
01:32:03,810 --> 01:32:06,228
[Man]
♪ How long have you waited
1557
01:32:06,396 --> 01:32:10,149
♪ For someone to come
to your rescue?
1558
01:32:10,525 --> 01:32:13,861
♪ Called up
and calculated
1559
01:32:14,029 --> 01:32:17,198
♪ Some kind of hope
to hang on to
1560
01:32:17,365 --> 01:32:22,203
♪ Will the wait be over soon?
1561
01:32:27,500 --> 01:32:31,003
♪ Feelin' so fascinated
1562
01:32:31,171 --> 01:32:34,423
♪ Set on a course to continue
1563
01:32:34,591 --> 01:32:37,927
♪ Discussed and demonstrated
1564
01:32:38,094 --> 01:32:41,305
♪ With all the sight
to see right through
1565
01:32:41,473 --> 01:32:44,725
♪ Another world created
1566
01:32:44,893 --> 01:32:49,521
♪ Another life belongs to you
1567
01:32:54,903 --> 01:32:57,988
♪ When you're surrounded by
1568
01:32:58,156 --> 01:32:59,698
♪ Something strange
1569
01:32:59,866 --> 01:33:02,159
♪ And so brand-new
1570
01:33:02,327 --> 01:33:05,412
♪ It's not complicated
1571
01:33:05,580 --> 01:33:08,499
♪ It's just another
point of view
1572
01:33:08,667 --> 01:33:12,336
♪ So now let's celebrate it
1573
01:33:12,504 --> 01:33:17,633
♪ A change is so long overdue
1574
01:33:17,801 --> 01:33:22,596
♪ And we should be home by now
1575
01:33:24,307 --> 01:33:27,393
♪ And we should be home
1576
01:33:27,560 --> 01:33:29,395
♪ By now
1577
01:33:32,816 --> 01:33:37,903
♪ I know we'd find a way
1578
01:33:39,364 --> 01:33:44,410
♪ Forever starts today
1579
01:33:56,172 --> 01:34:15,316
♪ We should be home by now
1580
01:34:15,483 --> 01:34:17,443
♪ If time permitted
1581
01:34:18,862 --> 01:34:24,116
♪ I know we'd find a way
1582
01:34:25,827 --> 01:34:30,706
♪ Forever starts today
1583
01:34:52,228 --> 01:34:54,229
♪ If time permitted
1584
01:34:55,565 --> 01:35:00,778
♪ I know we'd find a way
1585
01:35:02,530 --> 01:35:20,172
♪ Forever starts today
1586
01:35:23,259 --> 01:35:27,262
♪ Forever starts today ♪
1587
01:35:37,273 --> 01:35:39,858
♪♪ [Ends]
137606
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