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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,533 --> 00:00:02,201 BRAINIAC SUBS 2 00:00:17,082 --> 00:00:20,285 Don't forget about the collection Today is late. 3 00:00:20,287 --> 00:00:21,920 Hi people. Collection today. 4 00:00:21,922 --> 00:00:22,955 Make a difference. 5 00:00:22,957 --> 00:00:25,124 Hi! 6 00:00:26,127 --> 00:00:27,593 - Surprise! 7 00:00:29,030 --> 00:00:29,962 - Happy birthday, dear. 8 00:00:29,964 --> 00:00:31,330 - Ah, people! 9 00:00:31,332 --> 00:00:32,431 - That Cool. 10 00:00:32,433 --> 00:00:33,732 - I love surprises. 11 00:00:34,802 --> 00:00:37,169 - How nice, Because I have one more. 12 00:00:38,571 --> 00:00:43,276 Emily, you made me the happiest man on the face of the earth. 13 00:00:43,578 --> 00:00:45,544 - Will you marry me? - How beautiful! 14 00:00:45,946 --> 00:00:46,912 To show you like 15 00:00:46,914 --> 00:00:48,614 he is putting a ring on her finger. 16 00:00:48,616 --> 00:00:49,681 But a little question: 17 00:00:49,683 --> 00:00:52,618 Why do we give diamond rings for the woman we like? 18 18 00:00:54,855 --> 00:00:56,555 - Hi, I'm Adam Conover. - Okay. 19 00:00:56,557 --> 00:00:57,389 - Hi, I'm Adam Conover. - Okay. 20 00:00:57,391 --> 00:00:58,390 And this show is "Adam Ruins Everything". 21 00:00:58,392 --> 00:01:00,092 And this show is "Adam Ruins Everything". 22 00:01:09,602 --> 00:01:12,773 - Is this like a TV show? - That! It's my TV show. 23 00:01:13,175 --> 00:01:15,774 Every week I will reveal the grotesque truth about something you love. 24 00:01:15,776 --> 00:01:16,308 Every week I will reveal the grotesque truth about something you love. 25 00:01:16,510 --> 00:01:17,576 It seems like a terrible theme. 26 00:01:17,578 --> 00:01:18,911 It seems like a terrible theme. 28 00:01:18,913 --> 00:01:20,279 27 00:01:21,515 --> 00:01:25,451 And today's topic is ... 28 00:01:25,453 --> 00:01:27,352 To give. 29 00:01:27,354 --> 00:01:28,921 Really? 30 00:01:28,923 --> 00:01:30,255 You will ruin my birthday and engagement 31 00:01:30,457 --> 00:01:31,190 in your stupid show How smart are you? 32 00:01:31,192 --> 00:01:32,157 in your stupid show How smart are you? 33 00:01:32,159 --> 00:01:33,358 �! Oh, and just to show that all that I'm saying that's right 34 00:01:33,360 --> 00:01:34,126 �! Oh, and just to show that all that I'm saying that's right 35 00:01:34,128 --> 00:01:35,094 �! Oh, and just to show that all that I'm saying that's right 36 00:01:35,096 --> 00:01:36,328 All my fonts will appear on screen. 39 00:01:36,330 --> 00:01:39,064 37 00:01:39,165 --> 00:01:40,999 - Yes, officer. He has 1.75, wears glasses, Pretty arrogant. 38 00:01:41,001 --> 00:01:42,067 - Yes, officer. He has 1.75, wears glasses, Pretty arrogant. 39 00:01:42,069 --> 00:01:43,235 Well, we can think of the diamond ring as an eternal symbol of love 40 00:01:43,237 --> 00:01:44,903 Well, we can think of the diamond ring as an eternal symbol of love 41 00:01:45,004 --> 00:01:49,509 But it turns out that this "old" tradition was invented less than a century ago 42 00:01:50,211 --> 00:01:51,477 by diamond company De Beers 43 00:01:51,479 --> 00:01:53,712 Before the 1930s, it was not used 47 00:01:53,714 --> 00:01:54,947 44 00:01:54,949 --> 00:01:56,014 diamond rings to celebrate the engagement. It was not normal. 45 00:01:56,016 --> 00:01:56,982 diamond rings to celebrate the engagement. It was not normal. 46 00:01:56,984 --> 00:01:58,016 - Hey, Ethel, what do you think we get married? 47 00:01:58,018 --> 00:01:59,084 - Hey, Ethel, what do you think we get married? 48 00:01:59,086 --> 00:01:59,952 - Looks good. What do you have to give me, Frank? 49 00:01:59,954 --> 00:02:01,086 - Looks good. What do you have to give me, Frank? 50 00:02:01,088 --> 00:02:02,054 - Well, I have nothing. Except eternal love and unconditional devotion. 51 00:02:02,056 --> 00:02:03,122 - Well, I have nothing. Except eternal love and unconditional devotion. 56 52 00:02:04,024 --> 00:02:06,225 - Perfect. Oh, I love you, Frank! 53 00:02:06,227 --> 00:02:08,093 But in 1938, De Beers launched a gigantic campaign 54 00:02:08,095 --> 00:02:09,595 But in 1938, De Beers launched a gigantic campaign 55 00:02:09,597 --> 00:02:10,662 stating that the only way to a real man show his love 56 00:02:10,664 --> 00:02:12,231 stating that the only way to a real man show his love 57 00:02:12,233 --> 00:02:13,499 It's with a piece of crystallized carbon. 58 00:02:13,501 --> 00:02:14,299 It's with a piece of crystallized carbon. 59 00:02:14,301 --> 00:02:15,734 And we swallowed it. 60 00:02:15,736 --> 00:02:17,069 - Wait, here it says if I don't buy one of these rings 66 61 00:02:17,972 --> 00:02:19,004 I am but a sacripant. 62 00:02:19,006 --> 00:02:20,272 I am but a sacripant. 63 00:02:20,274 --> 00:02:21,340 - And it's on the wall of a building. So it must be true. 64 00:02:21,342 --> 00:02:23,242 - And it's on the wall of a building. So it must be true. 65 00:02:23,244 --> 00:02:24,409 In fact, everything in the tradition of engagement 66 00:02:24,411 --> 00:02:25,577 In fact, everything in the tradition of engagement 67 00:02:25,579 --> 00:02:26,778 was planned to do De Beers make more money 68 00:02:26,780 --> 00:02:27,746 was planned to do De Beers make more money 69 00:02:27,748 --> 00:02:28,847 For example, how much did you shell out for this stone? 76 70 00:02:29,750 --> 00:02:30,849 - Four thousand. - What? more than your car is worth! 71 00:02:30,851 --> 00:02:31,850 - Four thousand. - What? more than your car is worth! 72 00:02:31,852 --> 00:02:32,851 - Four thousand. - What? more than your car is worth! 73 00:02:32,853 --> 00:02:33,852 - My dad said the pattern is two months salary. 74 00:02:33,854 --> 00:02:34,620 - My dad said the pattern is two months salary. 75 00:02:34,622 --> 00:02:36,088 - Man, this is not a rule. 76 00:02:36,090 --> 00:02:37,456 Just an arbitrary number that appeared 77 00:02:37,458 --> 00:02:37,957 Just an arbitrary number that appeared 78 00:02:37,959 --> 00:02:39,258 in an old De Beers ad. 86 00:02:39,260 --> 00:02:41,026 79 00:02:41,028 --> 00:02:41,860 - Buy her a diamond worth a month's wage 80 00:02:41,862 --> 00:02:43,462 >> and she will love you forever 81 00:02:43,464 --> 00:02:44,863 >> and she will love you forever 82 00:02:44,865 --> 00:02:47,166 - Profits are falling. Better to put two months. 83 00:02:47,168 --> 00:02:48,567 - Profits are falling. Better to put two months. 84 00:02:48,569 --> 00:02:50,369 This must have been the most successful campaign. of all time 85 00:02:50,371 --> 00:02:51,703 This must have been the most successful campaign. of all time 94 86 00:02:53,107 --> 00:02:54,406 Think if every brand could do something like that. 87 00:02:54,408 --> 00:02:55,274 Think if every brand could do something like that. 88 00:02:55,276 --> 00:02:56,508 In 50 years, we will all be ... 89 00:02:56,510 --> 00:02:57,276 In 50 years, we will all be ... 90 00:02:57,377 --> 00:02:59,778 - Oh, honey. The same thing again? 91 00:02:59,780 --> 00:03:01,346 - Well you know the rule: 92 00:03:01,447 --> 00:03:04,983 - Pizza in the morning, pizza in the afternoon, Pizza at dinner. 93 00:03:04,985 --> 00:03:06,351 - Pizza in the morning, pizza in the afternoon, Pizza at dinner. 94 00:03:06,353 --> 00:03:09,488 If you have instant pizza, There is no reason to vary. 104 95 00:03:10,224 --> 00:03:11,423 - No, no crime happened. 96 00:03:11,425 --> 00:03:12,791 But he keeps telling A lot of boring facts. 97 00:03:12,793 --> 00:03:13,792 But he keeps telling A lot of boring facts. 98 00:03:13,794 --> 00:03:15,160 Hello? Hello ?! 99 00:03:15,162 --> 00:03:16,195 - But it's not like I had Thrown money away. 100 00:03:16,197 --> 00:03:17,162 - But it's not like I had Thrown money away. 101 00:03:17,164 --> 00:03:18,130 At least this ring is worth something. 102 00:03:18,132 --> 00:03:19,064 At least this ring is worth something. 103 00:03:19,066 --> 00:03:20,199 - In fact, diamonds has no intrinsic value. 104 00:03:20,201 --> 00:03:21,600 - In fact, diamondshas no intrinsic value. 105 00:03:21,602 --> 00:03:22,868 "I refuse to believe that." 106 00:03:22,870 --> 00:03:23,869 "I refuse to believe that." 107 00:03:23,871 --> 00:03:26,170 - So maybe you believe in the CEO of De Beers, who once said: 108 00:03:26,373 --> 00:03:28,338 "Diamonds have no intrinsic value." 109 00:03:29,042 --> 00:03:31,078 - No. I refuse to believe you. 110 00:03:31,680 --> 00:03:33,112 - You're just a guy with a show on cable TV. 111 00:03:33,214 --> 00:03:34,613 It's not like you wrote a book about that. 112 00:03:35,050 --> 00:03:37,349 - I don't, but Edward Jay Epstein wrote. 113 00:03:37,652 --> 00:03:39,218 - Hi Ed. - Hi Adam. 114 00:03:39,487 --> 00:03:40,819 - He is a journalist who wroteabout the De Beers diamond cartel 115 00:03:40,821 --> 00:03:41,787 - He is a journalist who wrote about the De Beers diamond cartel 116 00:03:41,789 --> 00:03:42,721 for over 30 years and He is the greatest expert on the subject. 117 00:03:42,723 --> 00:03:43,722 for over 30 years and He is the greatest expert on the subject. 118 00:03:43,724 --> 00:03:44,623 - Bag. 119 00:03:44,625 --> 00:03:45,757 - Have you tried to sell a diamond? 120 00:03:45,759 --> 00:03:47,759 - Have you tried to sell a diamond? 121 00:03:47,761 --> 00:03:49,595 Because I already. 122 00:03:49,696 --> 00:03:52,097 When I was writing the book, I took a diamond 123 00:03:52,099 --> 00:03:54,199 When I was writing the book, I took a diamond 124 00:03:54,201 --> 00:03:54,967 for which someone had paid$ 6,000 the day before 125 00:03:54,969 --> 00:03:56,268 and try to sell it in various diamond stores from New York. 126 00:03:56,270 --> 00:03:57,636 and try to sell it in various diamond stores from New York. 127 00:03:57,638 --> 00:03:59,304 and try to sell it in various diamond stores from New York. 128 00:03:59,405 --> 00:04:03,408 And you know how much they offered me? Less than a thousand dollars. 129 00:04:03,410 --> 00:04:04,209 - I know that, because I read the book. 130 00:04:05,679 --> 00:04:07,346 - That diamond lost five sixths of value overnight. 131 00:04:07,348 --> 00:04:09,047 - That diamond lost five sixths of value overnight. 132 00:04:09,049 --> 00:04:10,015 - So diamonds aren't exactly a good investment? 133 00:04:10,017 --> 00:04:12,618 - So diamonds aren't exactly a good investment? 134 00:04:12,620 --> 00:04:13,685 - Wake up, boy. They gave you the leg. 135 00:04:13,687 --> 00:04:15,621 - Wake up, boy. They gave you the leg. 136 00:04:15,623 --> 00:04:16,421 - Thanks, Ed. 137 00:04:17,191 --> 00:04:18,190 - The truth is that diamonds even rare. 138 00:04:18,192 --> 00:04:19,358 - The truth is that diamonds even rare. 139 00:04:19,360 --> 00:04:21,193 In fact, they are quite common. 140 00:04:21,529 --> 00:04:23,295 The only reason why diamonds are expensive 141 00:04:23,299 --> 00:04:26,799 It's the fact that De Beers has a monopoly global mining 142 00:04:26,802 --> 00:04:30,102 and restrict supply to keep prices high. 153 143 00:04:34,575 --> 00:04:37,542 - They are extremely rare. 144 00:04:40,346 --> 00:04:42,616 - Don't mind that. 145 00:04:42,918 --> 00:04:45,551 - That's why De Beers wants Let's think diamonds are forever. 146 00:04:45,753 --> 00:04:49,986 Until we try to sell them, we will not Let's find out how much in the tools. 147 00:04:50,658 --> 00:04:51,323 - Yeah, but what can we do about that? 148 00:04:51,325 --> 00:04:52,357 - Yeah, but what can we do about that? 149 00:04:52,359 --> 00:04:54,026 - Anything. A century of propaganda buried the diamond ring so deep in our culture 161 150 00:04:55,262 --> 00:04:56,428 - Anything. A century of propaganda buried the diamond ring so deep in our culture 151 00:04:56,430 --> 00:04:58,030 that even knowing all this does not keeps you from wanting one. 152 00:04:58,032 --> 00:04:59,331 that even knowing all this does not keeps you from wanting one. 153 00:04:59,333 --> 00:05:01,033 that even knowing all this does not keeps you from wanting one. 154 00:05:01,035 --> 00:05:02,267 - He's right. I still want this stone. 155 00:05:02,269 --> 00:05:03,602 - He's right. I still want this stone. 168 00:05:03,604 --> 00:05:06,305 156 00:05:06,307 --> 00:05:08,507 - Good ... In that case, here it is a worthless junk 157 00:05:08,509 --> 00:05:09,775 that an international cartel gives me convinced to buy. 158 00:05:09,777 --> 00:05:12,244 that an international cartel gives me convinced to buy. 159 00:05:12,246 --> 00:05:14,078 - He's not worthless to me. 160 00:05:15,082 --> 00:05:16,915 She means you love me. 161 00:05:17,618 --> 00:05:18,984 - Because De Beers told you what It has to mean. 162 00:05:19,187 --> 00:05:21,453 - Whatever. 163 00:05:24,724 --> 00:05:27,093 - Now that this is over. 164 00:05:27,395 --> 00:05:29,061 - A gift for the future bride. - Ah thank you! 165 00:05:29,063 --> 00:05:30,228 - A gift for the future bride. - Ah thank you! 179 166 00:05:35,602 --> 00:05:37,969 They are so cool. Every time that you buy a pair, 167 00:05:38,539 --> 00:05:39,938 they give another to a child ... 168 00:05:40,642 --> 00:05:41,908 - What are you doing here? 169 00:05:42,012 --> 00:05:44,411 Is there something you should know about TOMS shoes. 170 00:05:44,913 --> 00:05:46,512 Shit! 171 00:05:48,580 --> 00:05:53,051 - OK, class will start, so ... Get out! 172 00:05:53,054 --> 00:05:56,021 - Hi, kids. I am Adam. - Good morning, Adam! 173 00:05:56,324 --> 00:05:58,725 - Don't say my name in choir. It is a way of establishing blind obedience. 174 00:05:59,796 --> 00:06:01,780 - And don't give me apples. 175 00:06:02,597 --> 00:06:04,730 - But one apple a day Keep the doctor away. 190 176 00:06:08,670 --> 00:06:13,203 In fact, until the 19th century, only if they used apples to make cider. 177 00:06:13,741 --> 00:06:14,873 It was only with the Prohibition movement that - 178 00:06:14,875 --> 00:06:15,841 It was only with the Prohibition movement that - 179 00:06:15,843 --> 00:06:17,609 - Hey! They keep the focus. 180 00:06:18,279 --> 00:06:19,780 - My bad. I'll save this for another episode. 181 00:06:19,913 --> 00:06:22,447 We all know about TOMS shoes. 182 00:06:23,517 --> 00:06:25,784 Their model of "buy one, give one" became a success. 183 00:06:25,786 --> 00:06:27,753 Their model of "buy one, give one" became a success. 184 00:06:28,400 --> 00:06:31,289 - What if I set up a shoe factoryand every time I sold a pair of shoes, 185 00:06:31,291 --> 00:06:32,457 - What if I set up a shoe factory and every time I sold a pair of shoes, 186 00:06:32,459 --> 00:06:34,593 would i give someone another pair? 187 00:06:39,933 --> 00:06:41,633 - I love Tom. 188 00:06:41,635 --> 00:06:43,034 - Just that there is no Tom. 189 00:06:44,306 --> 00:06:46,972 No, it's just a myth. Like Santa Claus. 190 00:06:47,841 --> 00:06:48,874 - What the hell! 191 00:06:49,178 --> 00:06:50,677 - I know. I was surprised too. 192 00:06:50,879 --> 00:06:54,012 - But the real owner of TOMS It's a guy named Blake Mycoskie. 193 00:06:54,449 --> 00:06:56,448 And nobler than the intentions Blake's could be 194 00:06:56,685 --> 00:06:59,680 The "buy one, give one" modelIt's incredibly wrong. 195 00:07:02,222 --> 00:07:03,221 Excuse. I don't know How to talk to children. 196 00:07:03,223 --> 00:07:04,356 Excuse. I don't know How to talk to children. 197 00:07:06,260 --> 00:07:07,793 Hi young lady 198 00:07:07,795 --> 00:07:08,927 Do you like to question social norms or ... 199 00:07:08,929 --> 00:07:11,563 Do you like to question social norms or ... 200 00:07:11,565 --> 00:07:12,831 Nevermind. 201 00:07:14,067 --> 00:07:15,667 - Great. 202 00:07:15,669 --> 00:07:16,835 So we end here. 203 00:07:16,837 --> 00:07:18,136 - Yes! Let's go. 204 00:07:23,076 --> 00:07:25,343 The teacher left! 205 00:07:27,748 --> 00:07:29,314 What? How do we ...? 206 00:07:29,316 --> 00:07:30,649 Ah, it's my show then I can do whatever you want. 207 00:07:30,651 --> 00:07:32,250 Ah, it's my show then I can do whatever you want. 208 00:07:32,252 --> 00:07:33,518 Not everyone who knows, but 224 00:07:33,520 --> 00:07:35,086 209 00:07:35,088 --> 00:07:36,421 before Blake founded TOMS, he appeared on reality shows 210 00:07:36,423 --> 00:07:37,889 Amazing Race and Sexiest Bachelor in America 211 00:07:37,891 --> 00:07:40,800 Amazing Race and Sexiest Bachelor in America 212 00:07:41,061 --> 00:07:42,827 where the prize was much more valuable than shoes: 213 00:07:43,564 --> 00:07:44,796 That little ass. 214 00:07:45,733 --> 00:07:47,165 - Really ?! Wow. 215 00:07:47,167 --> 00:07:47,999 - But during a trip to Argentina, 216 00:07:48,001 --> 00:07:49,468 Blake saw the effects devastating poverty 217 00:07:49,470 --> 00:07:51,069 Blake saw the effects devastating poverty 218 00:07:51,071 --> 00:07:53,338 with your own blue eyes. 235 00:07:53,575 --> 00:07:56,074 219 00:07:56,076 --> 00:07:58,043 and he decided right away help all those in need ... 220 00:07:58,045 --> 00:08:00,045 Giving them shoes. 221 00:08:00,047 --> 00:08:02,214 - ! He is so generous. 222 00:08:02,216 --> 00:08:02,849 - Is it? 223 00:08:03,151 --> 00:08:04,783 give generosity to people 224 00:08:04,785 --> 00:08:05,884 something they don't want or need? 225 00:08:05,886 --> 00:08:06,685 - What are you talking about? 226 00:08:06,687 --> 00:08:07,419 The people of those countries They need the shoes. 227 00:08:07,421 --> 00:08:08,587 The people of those countries They need the shoes. 228 00:08:08,589 --> 00:08:09,821 - Do you need it? 229 00:08:09,823 --> 00:08:11,389 - Yes...? 230 00:08:11,391 --> 00:08:12,791 - How do you know? 231 00:08:12,793 --> 00:08:14,659 - I don't know ... 232 00:08:14,661 --> 00:08:15,627 When i imagine someone in africa 250 233 00:08:17,130 --> 00:08:18,897 like, no shoes, no clothes and ... 234 00:08:18,899 --> 00:08:21,733 like, no shoes, no clothes and ... 235 00:08:21,735 --> 00:08:23,635 They live in this cute little cabin, with an elephant 236 00:08:23,637 --> 00:08:25,704 They live in this cute little cabin, with an elephant 237 00:08:25,706 --> 00:08:27,172 and everyone is always playing instruments 238 00:08:27,174 --> 00:08:28,173 and walking with water jugs on his head and ... 239 00:08:28,175 --> 00:08:31,109 and walking with water jugs on his head and ... 240 00:08:31,111 --> 00:08:32,244 My God, that's pretty condescending, isn't it? 241 00:08:32,246 --> 00:08:33,411 My God, that's pretty condescending, isn't it? 242 00:08:33,413 --> 00:08:34,412 - Look. Why don't we askto someone from Africa? 243 00:08:34,414 --> 00:08:36,348 - Look. Why don't we ask to someone from Africa? 244 00:08:36,350 --> 00:08:37,182 - We should ... - Yes, let's do that. 245 00:08:37,184 --> 00:08:38,350 - We should ... - Yes, let's do that. 246 00:08:38,352 --> 00:08:39,718 - Hi, Teddy! What's up? 247 00:08:39,720 --> 00:08:40,785 - Hi Adam. 248 00:08:40,787 --> 00:08:41,586 "I want you to meet my friend Emily." 249 00:08:41,588 --> 00:08:42,854 "I want you to meet my friend Emily." 250 00:08:42,955 --> 00:08:45,423 - Do you have shoes in Uganda? TMS "TEDDY" RUGE RAINTREE FARMS FOUNDER 251 00:08:45,425 --> 00:08:47,092 - Surprisingly yes. TMS "TEDDY" RUGE RAINTREE FARMS FOUNDER 252 00:08:47,094 --> 00:08:48,126 We have shoes. TMS "TEDDY" RUGE RAINTREE FARMS FOUNDER 253 00:08:48,128 --> 00:08:49,561 We also have shoe stores And we also have shoemakers. 254 00:08:49,563 --> 00:08:51,363 We also have shoe stores And we also have shoemakers. 255 00:08:51,365 --> 00:08:52,264 But what about TOMS ads 256 00:08:52,266 --> 00:08:53,698 But what about TOMS ads 257 00:08:53,700 --> 00:08:55,033 with all those barefoot children? 258 00:08:55,035 --> 00:08:56,201 with all those barefoot children? 259 00:08:56,203 --> 00:08:57,435 - That's what we call 260 00:08:57,437 --> 00:08:58,770 "poverty porn" 261 00:08:58,772 --> 00:09:00,838 � when looking for the most extreme situations 262 00:09:00,940 --> 00:09:02,407 and make them look like the situation most common on the continent. 281 263 00:09:05,811 --> 00:09:08,580 Seriously: shoes are the smallest of our problems. 264 00:09:08,582 --> 00:09:09,581 We worry about malaria, 265 00:09:09,583 --> 00:09:10,782 with job creation. 266 00:09:10,784 --> 00:09:12,517 At the moment, we're concerned about getting electricity to the village, for example. 267 00:09:12,519 --> 00:09:13,952 At the moment, we're concerned about getting electricity to the village, for example. 268 00:09:13,954 --> 00:09:15,220 At the moment, we're concerned about getting electricity to the village, for example. 269 00:09:15,222 --> 00:09:16,254 - But if children don't need free shoes, 289 270 00:09:17,391 --> 00:09:18,790 why do they accept? 271 00:09:18,792 --> 00:09:20,225 - Children do not understand the consequences 272 00:09:20,227 --> 00:09:21,393 receive free shoes from someone from the US. 273 00:09:21,395 --> 00:09:24,094 receive free shoes from someone from the US. 274 00:09:24,364 --> 00:09:25,897 - What kind of consequence? 275 00:09:26,099 --> 00:09:30,430 - They end up taking work of the people who make shoes. 276 00:09:30,904 --> 00:09:32,237 They take away the ability of the community 277 00:09:32,239 --> 00:09:33,271 to become self-sustaining. 278 00:09:33,273 --> 00:09:34,139 to become self-sustaining. 279 00:09:34,141 --> 00:09:35,240 - One study showed that the donation of clothes to Africa 300 280 00:09:36,410 --> 00:09:37,976 reduced the level of employment in the industry of clothing in half. 281 00:09:37,978 --> 00:09:39,945 reduced the level of employment in the industry of clothing in half. 282 00:09:39,947 --> 00:09:41,580 - I'm from play dough? 283 00:09:41,582 --> 00:09:42,714 - And it gets worse. 284 00:09:42,716 --> 00:09:44,382 - The cost to make the shoes distributed by TOMS for only $ 4. 285 00:09:44,384 --> 00:09:46,885 - The cost to make the shoes distributed by TOMS for only $ 4. 286 00:09:46,887 --> 00:09:49,888 - Wait: they cost $ 60. 287 00:09:49,890 --> 00:09:51,289 If I buy a pair of $ 4 and they distribute another $ 4. 309 288 00:09:52,626 --> 00:09:54,359 If I buy a pair of $ 4 and they distribute another $ 4. 289 00:09:54,361 --> 00:09:55,560 Where's the other $ 52 going? 290 00:09:54,362 --> 00:09:55,362 This is a bit unfair: ignore spending with freight, storage, etc. <\ a6> 291 00:09:55,562 --> 00:09:56,861 Where's the other $ 52 going? 292 00:09:56,863 --> 00:09:58,563 Where's the other $ 52 going? 293 00:10:01,768 --> 00:10:03,768 - Look, TOMS can introduce itself as a charity group, 294 00:10:03,770 --> 00:10:04,869 - Look, TOMS can introduce itself as a charity group, 295 00:10:04,871 --> 00:10:05,670 but it is a for-profit company. 318 00:10:05,672 --> 00:10:07,072 296 00:10:07,074 --> 00:10:12,700 And last year, Blake sold TOMS with a profit of $ 600 million. 297 00:10:12,846 --> 00:10:14,679 "Business is so cruel." 298 00:10:14,681 --> 00:10:15,914 - Not quite. 299 00:10:15,916 --> 00:10:17,182 Companies can play a positive role in the world. 300 00:10:17,184 --> 00:10:17,916 Companies can play a positive role in the world. 301 00:10:17,918 --> 00:10:19,050 Like when they contribute for the local economy. 302 00:10:19,052 --> 00:10:20,018 Like when they contribute for the local economy. 303 00:10:20,020 --> 00:10:21,586 But this model of "buy one, give one" 304 00:10:21,588 --> 00:10:24,222 It doesn't help anyone. 305 00:10:24,224 --> 00:10:26,091 - Wow. And I thought that ... 306 00:10:26,093 --> 00:10:27,292 My God! 330 00:10:30,964 --> 00:10:32,197 307 00:10:32,199 --> 00:10:33,198 - Putz. You are not a very good teacher. 308 00:10:33,200 --> 00:10:34,299 Teachers and students should meet on the court. 309 00:10:34,301 --> 00:10:35,367 Teachers and students should meet on the court. 310 00:10:35,369 --> 00:10:37,102 - My God, the collection. 311 00:10:37,104 --> 00:10:38,136 OK, thanks for this journey magic and educational, 312 00:10:38,138 --> 00:10:40,205 OK, thanks for this journey magic and educational, 313 00:10:40,207 --> 00:10:41,406 where I don't even know the that we were doing, 314 00:10:41,408 --> 00:10:42,807 where I don't even know the that we were doing, 315 00:10:42,809 --> 00:10:45,010 but now I have to take care ofa collection of canned food. 316 00:10:45,012 --> 00:10:46,378 Don't run! 317 00:10:46,380 --> 00:10:47,912 Be careful! 318 00:10:47,914 --> 00:10:49,114 - Ah these collections. 319 00:10:49,116 --> 00:10:51,016 They have some problems. 320 00:10:51,018 --> 00:10:52,484 In fact, the food banks and the community soups 321 00:10:52,486 --> 00:10:54,319 In fact, the food banks and the community soups 322 00:10:54,321 --> 00:10:55,487 they don't want your old food cans and ... 323 00:10:55,489 --> 00:10:56,488 they don't want your old food cans and ... 324 00:10:56,490 --> 00:10:57,255 She left... 325 00:11:00,293 --> 00:11:01,292 - Hi. I'm Adam from play dough. Don't leave then 326 00:11:01,294 --> 00:11:02,093 - Hi. I'm Adam from play dough. Don't leave then 327 00:11:02,095 --> 00:11:03,762 because I promise that soonI'll tell you the best way to donate. 328 00:11:03,764 --> 00:11:05,697 because I promise that soon I'll tell you the best way to donate. 329 00:11:05,699 --> 00:11:07,432 - Oh! Get out of my play store! 330 00:11:07,434 --> 00:11:08,800 - OK. My bad. 331 00:11:09,102 --> 00:11:10,001 I hate having to tell, but if you donate blood 332 00:11:10,003 --> 00:11:11,469 I hate having to tell, but if you donate blood 333 00:11:11,471 --> 00:11:12,971 after a catastrophe, you You're not doing it right. 334 00:11:12,973 --> 00:11:14,406 after a catastrophe, you You're not doing it right. 335 00:11:14,408 --> 00:11:18,540 Mass Donations Became a Tradition during World War II 360 336 00:11:20,514 --> 00:11:21,279 when the military needed a huge amount of blood. 337 00:11:21,281 --> 00:11:22,847 - Can you help our guys in three ways: 338 00:11:22,849 --> 00:11:24,749 - Can you help our guys in three ways: 339 00:11:24,856 --> 00:11:26,056 Buy war titles 340 00:11:26,256 --> 00:11:27,456 Donate blood 341 00:11:27,556 --> 00:11:30,356 And put the Japanese Americans in prison camps 342 00:11:30,656 --> 00:11:34,426 I'm sure 50 years from now these decisions will still seem very wise. 343 00:11:34,662 --> 00:11:36,594 [HUGE GIANT ATTACKS OF MOINES] - Even today, when anytragedy appears in the news, 344 00:11:36,596 --> 00:11:37,896 we automatically enter the needle. 345 00:11:37,898 --> 00:11:39,130 we automatically enter the needle. 346 00:11:39,132 --> 00:11:41,533 - Send my blood to Des Moines. 347 00:11:41,535 --> 00:11:42,967 - The problem is that when all world does it at once, 348 00:11:42,969 --> 00:11:44,269 - The problem is that when all world does it at once, 349 00:11:44,271 --> 00:11:45,804 we ended up with a lot more blood than necessary. 350 00:11:45,806 --> 00:11:47,338 we ended up with a lot more blood than necessary. 351 00:11:47,340 --> 00:11:48,206 - Beauty, one more for the pile. 352 00:11:48,208 --> 00:11:49,174 - Beauty, one more for the pile. 353 00:11:49,176 --> 00:11:50,208 - It wouldn't be a problem 379 00:11:50,210 --> 00:11:51,543 354 00:11:51,545 --> 00:11:54,579 if the validity of the blood is not were only 42 days old. 355 00:11:55,781 --> 00:11:58,650 September 11th made the donations reached a record number, 356 00:11:58,652 --> 00:12:00,285 September 11th made the donations reached a record number, 357 00:12:00,287 --> 00:12:03,221 forcing the blood banks throwing out 140,000 liters. 358 00:12:03,223 --> 00:12:04,355 forcing the blood banks throwing out 140,000 liters. 359 00:12:04,357 --> 00:12:05,557 Donations were made with the best intentions, 360 00:12:05,559 --> 00:12:06,925 Donations were made with the best intentions, 387 361 00:12:08,462 --> 00:12:10,328 Except vampires, maybe. 362 00:12:11,831 --> 00:12:15,033 The worst part is that blood banks need donations all year long, [DONATION TODAY - NO DISASTER, 363 00:12:15,337 --> 00:12:19,204 but most of the time, Only 5% of fit Americans donate. 364 00:12:19,305 --> 00:12:21,107 - I'll wait for the next earthquake. 365 00:12:21,309 --> 00:12:23,942 - So if you really want help after a disaster, 366 00:12:23,944 --> 00:12:25,810 wait a few months before donating blood 367 00:12:26,080 --> 00:12:28,747 and then continue donating, like, all the time. 368 00:12:28,749 --> 00:12:31,416 - Siiim, donate often. 396 00:12:31,418 --> 00:12:32,217 369 00:12:32,219 --> 00:12:33,118 - Beauty, this picture is over. Let's get back to the real show. 370 00:12:33,120 --> 00:12:34,352 - Beauty, this picture is over. Let's get back to the real show. 371 00:12:39,525 --> 00:12:41,327 Now the problems with collection of canned goods. 372 00:12:41,529 --> 00:12:44,963 But first, you must know that one in seven people in the US 373 00:12:44,965 --> 00:12:45,964 use the donation aid to feed the family. 374 00:12:45,966 --> 00:12:46,598 use the donation aid to feed the family. 375 00:12:46,800 --> 00:12:47,866 - Exactly. Hunger is really a problem. 404 00:12:47,868 --> 00:12:48,767 376 00:12:48,769 --> 00:12:49,901 - Yeah, but food collection Canned food is a terrible solution. 377 00:12:49,903 --> 00:12:51,102 - Yeah, but food collection Canned food is a terrible solution. 378 00:12:51,104 --> 00:12:52,103 - Do you know the first thing that the food banks 379 00:12:52,105 --> 00:12:53,271 - Do you know the first thing that the food banks 380 00:12:53,273 --> 00:12:54,439 do they do with our old cans? 381 00:12:54,441 --> 00:12:55,640 They throw half away. 382 00:12:56,810 --> 00:12:59,100 We tend to use these collections to clean our cabinets. 383 00:12:59,279 --> 00:13:01,711 Which means we just broke up donating food so old or disgusting 413 384 00:13:04,251 --> 00:13:06,284 - Some sweet popcorn ... 385 00:13:06,286 --> 00:13:08,553 Ah, the poor eat. 386 00:13:08,555 --> 00:13:09,387 - Others buy the donation, 387 00:13:09,389 --> 00:13:11,256 choosing the cans as if they were the cooks of the needy. 388 00:13:11,258 --> 00:13:12,557 choosing the cans as if they were the cooks of the needy. 389 00:13:12,559 --> 00:13:13,825 choosing the cans as if they were the cooks of the needy. 390 00:13:13,827 --> 00:13:15,160 - The poor like the taste original or spicy? 391 00:13:15,162 --> 00:13:17,996 - The poor like the taste original or spicy? 392 00:13:17,998 --> 00:13:20,865 Original: They are not fresh. 393 00:13:20,867 --> 00:13:22,367 - OK, but it's still free food. 424 00:13:22,369 --> 00:13:24,202 394 00:13:24,204 --> 00:13:26,204 - Go on dreaming, mo�a. 395 00:13:26,206 --> 00:13:27,839 Free? Someone has to pay shipping 396 00:13:27,841 --> 00:13:28,940 Free? Someone has to pay shipping 397 00:13:28,942 --> 00:13:30,141 from that junk to a warehouse. 398 00:13:30,143 --> 00:13:31,776 from that junk to a warehouse. 399 00:13:31,778 --> 00:13:33,044 And someone has to separate the good food of the loser. 400 00:13:33,046 --> 00:13:35,880 And someone has to separate the good food of the loser. 401 00:13:36,718 --> 00:13:39,751 And canned food is very sodium, which causes pressure problems. 402 00:13:39,753 --> 00:13:41,519 And canned food is very sodium, which causes pressure problems. 403 00:13:44,488 --> 00:13:46,180 That was a dramatization. 435 00:13:46,426 --> 00:13:48,393 404 00:13:48,395 --> 00:13:50,195 But it's true that half of food we donate 405 00:13:50,197 --> 00:13:51,696 does not meet basic nutrition standards. 406 00:13:51,698 --> 00:13:53,131 does not meet basic nutrition standards. 407 00:13:53,133 --> 00:13:54,332 - OK, so what kind of food do food banks need? 408 00:13:54,334 --> 00:13:55,934 - OK, so what kind of food do food banks need? 409 00:13:55,936 --> 00:13:56,668 - I don't know. What do you eat? 410 00:13:56,670 --> 00:13:57,869 - I don't know. What do you eat? 411 00:13:57,871 --> 00:13:59,938 - Me. So ... 412 00:13:59,940 --> 00:14:00,638 I like fruits and vegetables, I eat a lot of salad. 445 00:14:00,640 --> 00:14:01,673 413 00:14:01,675 --> 00:14:03,775 I like fruits and vegetables, I eat a lot of salad. 414 00:14:03,777 --> 00:14:05,543 Ah, I try to eat lean meat, you know: 415 00:14:05,545 --> 00:14:07,445 chicken, turkey, that kind of thing and ... 416 00:14:07,447 --> 00:14:08,813 chicken, turkey, that kind of thing and ... 417 00:14:08,815 --> 00:14:11,449 I love fresh bread. 418 00:14:11,451 --> 00:14:12,483 I love fresh bread. 419 00:14:12,485 --> 00:14:14,285 - Yeah, but you can't donate any of that, 420 00:14:14,287 --> 00:14:15,420 why all these foods are perishable. 421 00:14:15,422 --> 00:14:16,754 why all these foods are perishable. 422 00:14:16,756 --> 00:14:17,822 Genevieve, could you say � Emily 423 00:14:17,824 --> 00:14:19,123 because collectionsCanned goods are a drug? 424 00:14:19,125 --> 00:14:20,692 These collections are not a drug, 425 00:14:20,694 --> 00:14:22,694 but they are not the best way to give. 426 00:14:22,696 --> 00:14:23,728 but they are not the best way to give. 427 00:14:23,829 --> 00:14:27,131 - You run a food bank, right? - Yes. GENEVIEVE RIUTORT 428 00:14:27,266 --> 00:14:30,825 And our bank gets canned collections, 429 00:14:31,105 --> 00:14:33,304 but they do a lot of work and sometimes we have to throw food away 430 00:14:33,306 --> 00:14:34,906 but they do a lot of work and sometimes we have to throw food away 431 00:14:34,908 --> 00:14:36,307 and there are costs involved in that. 465 00:14:36,309 --> 00:14:37,175 432 00:14:37,177 --> 00:14:38,009 - But there are good points too, right? 433 00:14:38,011 --> 00:14:38,743 - Some. One of the good things 434 00:14:38,745 --> 00:14:39,978 - Some. One of the good things 435 00:14:39,980 --> 00:14:40,979 That they teach children the value of giving. 436 00:14:40,981 --> 00:14:42,013 That they teach children the value of giving. 437 00:14:42,015 --> 00:14:42,981 Maybe they will go shopping your favorite canned food 438 00:14:42,983 --> 00:14:44,482 Maybe they will go shopping your favorite canned food 439 00:14:44,484 --> 00:14:46,251 and know that it is another child who will receive it 440 00:14:46,253 --> 00:14:47,518 and know that it is another child who will receive it 441 00:14:47,520 --> 00:14:48,820 helps to create this bond 476 00:14:48,822 --> 00:14:49,654 442 00:14:49,656 --> 00:14:50,755 That sounds like a good thing ... 443 00:14:50,757 --> 00:14:51,689 That sounds like a good thing ... 444 00:14:51,691 --> 00:14:53,324 - OK, fair. It's true. 445 00:14:53,826 --> 00:14:54,726 But ... 446 00:14:54,728 --> 00:14:56,628 - The truth is, the best way to help a food bank 447 00:14:56,630 --> 00:14:58,296 - The truth is, the best way to help a food bank 448 00:14:58,298 --> 00:15:00,331 � donate money because we can buy wholesale food 449 00:15:00,333 --> 00:15:02,100 � donate money because we can buy wholesale food 450 00:15:02,102 --> 00:15:04,068 direct from farmers and we can take the dollar 451 00:15:04,070 --> 00:15:06,637 that you would spend on a single can of beans 452 00:15:06,874 --> 00:15:09,974 and buy a quantityexponentially larger food. 453 00:15:09,976 --> 00:15:11,175 - Hi guys. 454 00:15:11,177 --> 00:15:14,443 I came to deliver this purchase 1 dollar of food. 455 00:15:15,548 --> 00:15:18,149 You know, this amount comically Great food. 456 00:15:18,151 --> 00:15:19,400 You know, this amount comically Great food. 457 00:15:19,753 --> 00:15:21,419 - I got it, but I like the collection. 458 00:15:21,421 --> 00:15:22,453 - I got it, but I like the collection. 459 00:15:22,455 --> 00:15:23,955 She brings the community closer 460 00:15:23,957 --> 00:15:25,523 and everyone feels good ... 461 00:15:25,525 --> 00:15:26,991 - Yeah, but these are forms of raising help you , 462 00:15:26,993 --> 00:15:28,192 - Yeah, but these are forms of raising help you , 498 463 00:15:29,296 --> 00:15:30,495 Not the people who need the food. 464 00:15:30,497 --> 00:15:32,063 This is not generosity. 465 00:15:32,065 --> 00:15:34,599 It's selfish. 466 00:15:35,001 --> 00:15:37,200 "Has anyone ever told you that you're a little insensitive?" 467 00:15:38,638 --> 00:15:40,371 - Yes. Several times. 468 00:15:50,583 --> 00:15:51,849 - Everything here is wrong! 469 00:15:51,851 --> 00:15:52,850 - Everything here is wrong! 470 00:15:52,852 --> 00:15:54,452 - What's up, man. 471 00:15:54,854 --> 00:15:56,054 - 90% of clothing collections 472 00:15:56,056 --> 00:15:57,588 becomes retail for recycling. 473 00:15:57,590 --> 00:15:58,723 becomes retail for recycling. 474 00:15:58,725 --> 00:16:00,824 People earning farm animals 475 00:16:00,826 --> 00:16:01,826 end up selling them. 476 00:16:01,828 --> 00:16:03,594 Do you know what relief groups call 477 00:16:03,696 --> 00:16:04,429 the deluge of unnecessary suppliesarriving in disaster areas? 478 00:16:04,431 --> 00:16:05,897 the deluge of unnecessary supplies arriving in disaster areas? 479 00:16:05,899 --> 00:16:06,564 - No. 480 00:16:06,566 --> 00:16:08,132 - The second disaster. 481 00:16:08,134 --> 00:16:09,167 - Fascinating. 482 00:16:09,169 --> 00:16:10,768 - Oh, and finally ... 483 00:16:10,770 --> 00:16:12,770 - Sealing cans. 484 00:16:12,772 --> 00:16:14,005 - People from the whole country together this for charity 485 00:16:14,007 --> 00:16:15,673 - People from the whole country together this for charity 486 00:16:15,675 --> 00:16:17,342 which is strange because they have no value at all. 487 00:16:17,344 --> 00:16:18,142 which is strange because they have no value at all. 488 00:16:18,144 --> 00:16:18,810 - Really? 489 00:16:18,812 --> 00:16:20,445 - Yeah. It was bad, boy. It's just an urban legend. 490 00:16:20,447 --> 00:16:21,779 - Yeah. It was bad, boy.It's just an urban legend. 491 00:16:21,781 --> 00:16:23,681 - I wasted a lot of time on that! 492 00:16:23,683 --> 00:16:25,450 What for ?! What for ?! 493 00:16:25,452 --> 00:16:27,752 Why, idiot ?! 494 00:16:31,157 --> 00:16:31,990 - Should the gende ...? 495 00:16:31,992 --> 00:16:32,824 No, let him go overboard. 496 00:16:32,826 --> 00:16:33,591 No, let him go overboard. 497 00:16:33,593 --> 00:16:36,394 - How stupid! Who cares?! 498 00:16:37,596 --> 00:16:39,564 - Poor Degbert. 499 00:16:40,467 --> 00:16:42,166 So what's the message? 500 00:16:42,168 --> 00:16:43,334 Is donating bad? 501 00:16:43,336 --> 00:16:44,836 - No, donating is wonderful. 502 00:16:44,838 --> 00:16:46,104 I just think there's a way better to do that. 503 00:16:46,106 --> 00:16:46,771 I just think there's a way better to do that. 504 00:16:46,773 --> 00:16:48,139 And actually there is a way that � simply the best of all. 505 00:16:48,141 --> 00:16:51,100 And actually there is a way that �simply the best of all. 506 00:16:51,277 --> 00:16:52,377 - Why didn't you start there? What is it like? 507 00:16:52,379 --> 00:16:54,479 - Why didn't you start there? What is it like? 508 00:16:54,481 --> 00:16:55,313 - Well, if we - - Wait, Adam. 509 00:16:55,315 --> 00:16:55,980 - Well, if we - - Wait, Adam. 510 00:16:55,982 --> 00:16:56,714 - We have to go to the commercial. Save it for the fourth act. 511 00:16:56,716 --> 00:16:57,915 - We have to go to the commercial. Save it for the fourth act. 512 00:16:57,917 --> 00:16:58,816 - Can you do me a favor? Look at the camera and say "Come back, j "? 513 00:16:58,818 --> 00:16:59,717 - Can you do me a favor? Look at the camera and say"Come back, j�"? 514 00:16:59,719 --> 00:17:00,986 - Can you do me a favor? Look at the camera and say "Come back, j�"? 515 00:17:01,188 --> 00:17:02,454 - Really? 516 00:17:03,256 --> 00:17:05,456 Come back already, j�! 517 00:17:05,458 --> 00:17:06,624 Apparently. 518 00:17:06,626 --> 00:17:07,759 - Good job. 519 00:17:09,328 --> 00:17:12,732 - OK, guys, pay attention. You were donating the wrong way. 520 00:17:13,234 --> 00:17:15,833 But calm down, Emily and I are going teach them how to do it the right way. 521 00:17:16,803 --> 00:17:17,902 - OK, smartass. 522 00:17:17,904 --> 00:17:19,203 What is the big secret? What should we donate? 523 00:17:19,205 --> 00:17:19,871 What is the big secret? What should we donate? 524 00:17:21,107 --> 00:17:22,573 - Simple: what costs nothing to send and that everyone needs. 561 525 00:17:24,010 --> 00:17:25,243 - Simple: what costs nothing to send and that everyone needs. 526 00:17:25,245 --> 00:17:29,512 The most emancipating gift that was already invented. 527 00:17:30,016 --> 00:17:31,182 Money. 528 00:17:32,986 --> 00:17:34,252 - Rid culo ... 529 00:17:34,254 --> 00:17:35,053 "There's going to be an expert now, isn't it?" 530 00:17:35,055 --> 00:17:36,020 "There's going to be an expert now, isn't it?" 531 00:17:36,022 --> 00:17:36,888 - Ah, that's a good idea! 532 00:17:36,890 --> 00:17:37,722 - Ah, that's a good idea! 533 00:17:37,724 --> 00:17:39,123 Roll him over, Jon. 534 00:17:39,224 --> 00:17:42,060 I present them Sophar Ear 535 00:17:42,062 --> 00:17:43,027 diplomacy and relations professor Occidental College. 573 536 00:17:44,863 --> 00:17:48,099 I'm trying to explain to these people the best way to donate. 537 00:17:48,101 --> 00:17:48,966 I'm trying to explain to these people the best way to donate. 538 00:17:48,968 --> 00:17:49,767 Could you tell them what you already told me? 539 00:17:49,769 --> 00:17:50,968 Could you tell them what you already told me? 540 00:17:50,970 --> 00:17:51,936 - If you really want to help other people, 541 00:17:51,938 --> 00:17:53,438 If you really want to make a difference, 542 00:17:53,440 --> 00:17:54,772 If you really want to make a difference, 543 00:17:54,774 --> 00:17:57,341 the best way is to donate money directly. 544 00:17:58,478 --> 00:17:59,477 - You can't give moneyfor poor people! 545 00:17:59,479 --> 00:18:00,445 - You can't give money for poor people! 546 00:18:00,447 --> 00:18:01,479 What if they spend on things What don't they need? 547 00:18:01,481 --> 00:18:02,880 What if they spend on things What don't they need? 548 00:18:02,882 --> 00:18:04,882 - ! Or buy junk food. 549 00:18:04,884 --> 00:18:06,851 - Or spend on drink? 550 00:18:06,853 --> 00:18:09,319 - No, that line of reasoning It is totally wrong. 551 00:18:09,689 --> 00:18:10,555 - Several studies have already shown that money 552 00:18:10,557 --> 00:18:12,123 - Several studies have already shown that money 553 00:18:12,125 --> 00:18:13,357 allows people to acquire what they really need 554 00:18:13,359 --> 00:18:14,892 allows people to acquire what they really need 593 555 00:18:14,942 --> 00:18:19,492 Repair and Synchronization by Easy Subtitles Synchronizer 1.0.0.0 45723

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