Original subtitles

BRAINIAC SUBS

Don't forget about the collection Today is late.

Hi people. Collection today.

Make a difference.

Hi!

- Surprise!

- Happy birthday, dear.

- Ah, people!

- That Cool.

- I love surprises.

- How nice, Because I have one more.

Emily, you made me the happiest man on the face of the earth.

- Will you marry me? - How beautiful!

To show you like

he is putting a ring on her finger.

But a little question:

Why do we give diamond rings for the woman we like? 18

- Hi, I'm Adam Conover. - Okay.

- Hi, I'm Adam Conover. - Okay.

And this show is "Adam Ruins Everything".

And this show is "Adam Ruins Everything".

- Is this like a TV show? - That! It's my TV show.

Every week I will reveal the grotesque truth about something you love.

Every week I will reveal the grotesque truth about something you love.

It seems like a terrible theme.

It seems like a terrible theme.

And today's topic is ...

To give.

Really?

You will ruin my birthday and engagement

in your stupid show How smart are you?

in your stupid show How smart are you?

�! Oh, and just to show that all that I'm saying that's right

�! Oh, and just to show that all that I'm saying that's right

�! Oh, and just to show that all that I'm saying that's right

All my fonts will appear on screen.

- Yes, officer. He has 1.75, wears glasses, Pretty arrogant.

- Yes, officer. He has 1.75, wears glasses, Pretty arrogant.

Well, we can think of the diamond ring as an eternal symbol of love

Well, we can think of the diamond ring as an eternal symbol of love

But it turns out that this "old" tradition was invented less than a century ago

by diamond company De Beers

Before the 1930s, it was not used

diamond rings to celebrate the engagement. It was not normal.

diamond rings to celebrate the engagement. It was not normal.

- Hey, Ethel, what do you think we get married?

- Hey, Ethel, what do you think we get married?

- Looks good. What do you have to give me, Frank?

- Looks good. What do you have to give me, Frank?

- Well, I have nothing. Except eternal love and unconditional devotion.

- Well, I have nothing. Except eternal love and unconditional devotion. 56

- Perfect. Oh, I love you, Frank!

But in 1938, De Beers launched a gigantic campaign

But in 1938, De Beers launched a gigantic campaign

stating that the only way to a real man show his love

stating that the only way to a real man show his love

It's with a piece of crystallized carbon.

It's with a piece of crystallized carbon.

And we swallowed it.

- Wait, here it says if I don't buy one of these rings 66

I am but a sacripant.

I am but a sacripant.

- And it's on the wall of a building. So it must be true.

- And it's on the wall of a building. So it must be true.

In fact, everything in the tradition of engagement

In fact, everything in the tradition of engagement

was planned to do De Beers make more money

was planned to do De Beers make more money

For example, how much did you shell out for this stone? 76

- Four thousand. - What? more than your car is worth!

- Four thousand. - What? more than your car is worth!

- Four thousand. - What? more than your car is worth!

- My dad said the pattern is two months salary.

- My dad said the pattern is two months salary.

- Man, this is not a rule.

Just an arbitrary number that appeared

Just an arbitrary number that appeared

in an old De Beers ad.

- Buy her a diamond worth a month's wage

>> and she will love you forever

>> and she will love you forever

- Profits are falling. Better to put two months.

- Profits are falling. Better to put two months.

This must have been the most successful campaign. of all time

This must have been the most successful campaign. of all time 94

Think if every brand could do something like that.

Think if every brand could do something like that.

In 50 years, we will all be ...

In 50 years, we will all be ...

- Oh, honey. The same thing again?

- Well you know the rule:

- Pizza in the morning, pizza in the afternoon, Pizza at dinner.

- Pizza in the morning, pizza in the afternoon, Pizza at dinner.

If you have instant pizza, There is no reason to vary. 104

- No, no crime happened.

But he keeps telling A lot of boring facts.

But he keeps telling A lot of boring facts.

Hello? Hello ?!

- But it's not like I had Thrown money away.

- But it's not like I had Thrown money away.

At least this ring is worth something.

At least this ring is worth something.

- In fact, diamonds has no intrinsic value.

- In fact, diamondshas no intrinsic value.

"I refuse to believe that."

"I refuse to believe that."

- So maybe you believe in the CEO of De Beers, who once said:

"Diamonds have no intrinsic value."

- No. I refuse to believe you.

- You're just a guy with a show on cable TV.

It's not like you wrote a book about that.

- I don't, but Edward Jay Epstein wrote.

- Hi Ed. - Hi Adam.

- He is a journalist who wroteabout the De Beers diamond cartel

- He is a journalist who wrote about the De Beers diamond cartel

for over 30 years and He is the greatest expert on the subject.

for over 30 years and He is the greatest expert on the subject.

- Bag.

- Have you tried to sell a diamond?

- Have you tried to sell a diamond?

Because I already.

When I was writing the book, I took a diamond

When I was writing the book, I took a diamond

for which someone had paid$ 6,000 the day before

and try to sell it in various diamond stores from New York.

and try to sell it in various diamond stores from New York.

and try to sell it in various diamond stores from New York.

And you know how much they offered me? Less than a thousand dollars.

- I know that, because I read the book.

- That diamond lost five sixths of value overnight.

- That diamond lost five sixths of value overnight.

- So diamonds aren't exactly a good investment?

- So diamonds aren't exactly a good investment?

- Wake up, boy. They gave you the leg.

- Wake up, boy. They gave you the leg.

- Thanks, Ed.

- The truth is that diamonds even rare.

- The truth is that diamonds even rare.

In fact, they are quite common.

The only reason why diamonds are expensive

It's the fact that De Beers has a monopoly global mining

and restrict supply to keep prices high. 153

- They are extremely rare.

- Don't mind that.

- That's why De Beers wants Let's think diamonds are forever.

Until we try to sell them, we will not Let's find out how much in the tools.

- Yeah, but what can we do about that?

- Yeah, but what can we do about that?

- Anything. A century of propaganda buried the diamond ring so deep in our culture 161

- Anything. A century of propaganda buried the diamond ring so deep in our culture

that even knowing all this does not keeps you from wanting one.

that even knowing all this does not keeps you from wanting one.

that even knowing all this does not keeps you from wanting one.

- He's right. I still want this stone.

- He's right. I still want this stone.

- Good ... In that case, here it is a worthless junk

that an international cartel gives me convinced to buy.

that an international cartel gives me convinced to buy.

- He's not worthless to me.

She means you love me.

- Because De Beers told you what It has to mean.

- Whatever.

- Now that this is over.

- A gift for the future bride. - Ah thank you!

- A gift for the future bride. - Ah thank you! 179

They are so cool. Every time that you buy a pair,

they give another to a child ...

- What are you doing here?

Is there something you should know about TOMS shoes.

Shit!

- OK, class will start, so ... Get out!

- Hi, kids. I am Adam. - Good morning, Adam!

- Don't say my name in choir. It is a way of establishing blind obedience.

- And don't give me apples.

- But one apple a day Keep the doctor away. 190

In fact, until the 19th century, only if they used apples to make cider.

It was only with the Prohibition movement that -

It was only with the Prohibition movement that -

- Hey! They keep the focus.

- My bad. I'll save this for another episode.

We all know about TOMS shoes.

Their model of "buy one, give one" became a success.

Their model of "buy one, give one" became a success.

- What if I set up a shoe factoryand every time I sold a pair of shoes,

- What if I set up a shoe factory and every time I sold a pair of shoes,

would i give someone another pair?

- I love Tom.

- Just that there is no Tom.

No, it's just a myth. Like Santa Claus.

- What the hell!

- I know. I was surprised too.

- But the real owner of TOMS It's a guy named Blake Mycoskie.

And nobler than the intentions Blake's could be

The "buy one, give one" modelIt's incredibly wrong.

Excuse. I don't know How to talk to children.

Excuse. I don't know How to talk to children.

Hi young lady

Do you like to question social norms or ...

Do you like to question social norms or ...

Nevermind.

- Great.

So we end here.

- Yes! Let's go.

The teacher left!

What? How do we ...?

Ah, it's my show then I can do whatever you want.

Ah, it's my show then I can do whatever you want.

Not everyone who knows, but

before Blake founded TOMS, he appeared on reality shows

Amazing Race and Sexiest Bachelor in America

Amazing Race and Sexiest Bachelor in America

where the prize was much more valuable than shoes:

That little ass.

- Really ?! Wow.

- But during a trip to Argentina,

Blake saw the effects devastating poverty

Blake saw the effects devastating poverty

with your own blue eyes.

and he decided right away help all those in need ...

Giving them shoes.

- ! He is so generous.

- Is it?

give generosity to people

something they don't want or need?

- What are you talking about?

The people of those countries They need the shoes.

The people of those countries They need the shoes.

- Do you need it?

- Yes...?

- How do you know?

- I don't know ...

When i imagine someone in africa 250

like, no shoes, no clothes and ...

like, no shoes, no clothes and ...

They live in this cute little cabin, with an elephant

They live in this cute little cabin, with an elephant

and everyone is always playing instruments

and walking with water jugs on his head and ...

and walking with water jugs on his head and ...

My God, that's pretty condescending, isn't it?

My God, that's pretty condescending, isn't it?

- Look. Why don't we askto someone from Africa?

- Look. Why don't we ask to someone from Africa?

- We should ... - Yes, let's do that.

- We should ... - Yes, let's do that.

- Hi, Teddy! What's up?

- Hi Adam.

"I want you to meet my friend Emily."

"I want you to meet my friend Emily."

- Do you have shoes in Uganda? TMS "TEDDY" RUGE RAINTREE FARMS FOUNDER

- Surprisingly yes. TMS "TEDDY" RUGE RAINTREE FARMS FOUNDER

We have shoes. TMS "TEDDY" RUGE RAINTREE FARMS FOUNDER

We also have shoe stores And we also have shoemakers.

We also have shoe stores And we also have shoemakers.

But what about TOMS ads

But what about TOMS ads

with all those barefoot children?

with all those barefoot children?

- That's what we call

"poverty porn"

� when looking for the most extreme situations

and make them look like the situation most common on the continent. 281

Seriously: shoes are the smallest of our problems.

We worry about malaria,

with job creation.

At the moment, we're concerned about getting electricity to the village, for example.

At the moment, we're concerned about getting electricity to the village, for example.

At the moment, we're concerned about getting electricity to the village, for example.

- But if children don't need free shoes, 289

why do they accept?

- Children do not understand the consequences

receive free shoes from someone from the US.

receive free shoes from someone from the US.

- What kind of consequence?

- They end up taking work of the people who make shoes.

They take away the ability of the community

to become self-sustaining.

to become self-sustaining.

- One study showed that the donation of clothes to Africa 300

reduced the level of employment in the industry of clothing in half.

reduced the level of employment in the industry of clothing in half.

- I'm from play dough?

- And it gets worse.

- The cost to make the shoes distributed by TOMS for only $ 4.

- The cost to make the shoes distributed by TOMS for only $ 4.

- Wait: they cost $ 60.

If I buy a pair of $ 4 and they distribute another $ 4. 309

If I buy a pair of $ 4 and they distribute another $ 4.

Where's the other $ 52 going?

This is a bit unfair: ignore spending with freight, storage, etc.

Where's the other $ 52 going?

Where's the other $ 52 going?

- Look, TOMS can introduce itself as a charity group,

- Look, TOMS can introduce itself as a charity group,

but it is a for-profit company.

And last year, Blake sold TOMS with a profit of $ 600 million.

"Business is so cruel."

- Not quite.

Companies can play a positive role in the world.

Companies can play a positive role in the world.

Like when they contribute for the local economy.

Like when they contribute for the local economy.

But this model of "buy one, give one"

It doesn't help anyone.

- Wow. And I thought that ...

My God!

- Putz. You are not a very good teacher.

Teachers and students should meet on the court.

Teachers and students should meet on the court.

- My God, the collection.

OK, thanks for this journey magic and educational,

OK, thanks for this journey magic and educational,

where I don't even know the that we were doing,

where I don't even know the that we were doing,

but now I have to take care ofa collection of canned food.

Don't run!

Be careful!

- Ah these collections.

They have some problems.

In fact, the food banks and the community soups

In fact, the food banks and the community soups

they don't want your old food cans and ...

they don't want your old food cans and ...

She left...

- Hi. I'm Adam from play dough. Don't leave then

- Hi. I'm Adam from play dough. Don't leave then

because I promise that soonI'll tell you the best way to donate.

because I promise that soon I'll tell you the best way to donate.

- Oh! Get out of my play store!

- OK. My bad.

I hate having to tell, but if you donate blood

I hate having to tell, but if you donate blood

after a catastrophe, you You're not doing it right.

after a catastrophe, you You're not doing it right.

Mass Donations Became a Tradition during World War II 360

when the military needed a huge amount of blood.

- Can you help our guys in three ways:

- Can you help our guys in three ways:

Buy war titles

Donate blood

And put the Japanese Americans in prison camps

I'm sure 50 years from now these decisions will still seem very wise.

[HUGE GIANT ATTACKS OF MOINES] - Even today, when anytragedy appears in the news,

we automatically enter the needle.

we automatically enter the needle.

- Send my blood to Des Moines.

- The problem is that when all world does it at once,

- The problem is that when all world does it at once,

we ended up with a lot more blood than necessary.

we ended up with a lot more blood than necessary.

- Beauty, one more for the pile.

- Beauty, one more for the pile.

- It wouldn't be a problem

if the validity of the blood is not were only 42 days old.

September 11th made the donations reached a record number,

September 11th made the donations reached a record number,

forcing the blood banks throwing out 140,000 liters.

forcing the blood banks throwing out 140,000 liters.

Donations were made with the best intentions,

Donations were made with the best intentions, 387

Except vampires, maybe.

The worst part is that blood banks need donations all year long, [DONATION TODAY - NO DISASTER,

but most of the time, Only 5% of fit Americans donate.

- I'll wait for the next earthquake.

- So if you really want help after a disaster,

wait a few months before donating blood

and then continue donating, like, all the time.

- Siiim, donate often.

- Beauty, this picture is over. Let's get back to the real show.

- Beauty, this picture is over. Let's get back to the real show.

Now the problems with collection of canned goods.

But first, you must know that one in seven people in the US

use the donation aid to feed the family.

use the donation aid to feed the family.

- Exactly. Hunger is really a problem.

- Yeah, but food collection Canned food is a terrible solution.

- Yeah, but food collection Canned food is a terrible solution.

- Do you know the first thing that the food banks

- Do you know the first thing that the food banks

do they do with our old cans?

They throw half away.

We tend to use these collections to clean our cabinets.

Which means we just broke up donating food so old or disgusting 413

- Some sweet popcorn ...

Ah, the poor eat.

- Others buy the donation,

choosing the cans as if they were the cooks of the needy.

choosing the cans as if they were the cooks of the needy.

choosing the cans as if they were the cooks of the needy.

- The poor like the taste original or spicy?

- The poor like the taste original or spicy?

Original: They are not fresh.

- OK, but it's still free food.

- Go on dreaming, mo�a.

Free? Someone has to pay shipping

Free? Someone has to pay shipping

from that junk to a warehouse.

from that junk to a warehouse.

And someone has to separate the good food of the loser.

And someone has to separate the good food of the loser.

And canned food is very sodium, which causes pressure problems.

And canned food is very sodium, which causes pressure problems.

That was a dramatization.

But it's true that half of food we donate

does not meet basic nutrition standards.

does not meet basic nutrition standards.

- OK, so what kind of food do food banks need?

- OK, so what kind of food do food banks need?

- I don't know. What do you eat?

- I don't know. What do you eat?

- Me. So ...

I like fruits and vegetables, I eat a lot of salad.

I like fruits and vegetables, I eat a lot of salad.

Ah, I try to eat lean meat, you know:

chicken, turkey, that kind of thing and ...

chicken, turkey, that kind of thing and ...

I love fresh bread.

I love fresh bread.

- Yeah, but you can't donate any of that,

why all these foods are perishable.

why all these foods are perishable.

Genevieve, could you say � Emily

because collectionsCanned goods are a drug?

These collections are not a drug,

but they are not the best way to give.

but they are not the best way to give.

- You run a food bank, right? - Yes. GENEVIEVE RIUTORT

And our bank gets canned collections,

but they do a lot of work and sometimes we have to throw food away

but they do a lot of work and sometimes we have to throw food away

and there are costs involved in that.

- But there are good points too, right?

- Some. One of the good things

- Some. One of the good things

That they teach children the value of giving.

That they teach children the value of giving.

Maybe they will go shopping your favorite canned food

Maybe they will go shopping your favorite canned food

and know that it is another child who will receive it

and know that it is another child who will receive it

helps to create this bond

That sounds like a good thing ...

That sounds like a good thing ...

- OK, fair. It's true.

But ...

- The truth is, the best way to help a food bank

- The truth is, the best way to help a food bank

� donate money because we can buy wholesale food

� donate money because we can buy wholesale food

direct from farmers and we can take the dollar

that you would spend on a single can of beans

and buy a quantityexponentially larger food.

- Hi guys.

I came to deliver this purchase 1 dollar of food.

You know, this amount comically Great food.

You know, this amount comically Great food.

- I got it, but I like the collection.

- I got it, but I like the collection.

She brings the community closer

and everyone feels good ...

- Yeah, but these are forms of raising help you ,

- Yeah, but these are forms of raising help you , 498

Not the people who need the food.

This is not generosity.

It's selfish.

"Has anyone ever told you that you're a little insensitive?"

- Yes. Several times.

- Everything here is wrong!

- Everything here is wrong!

- What's up, man.

- 90% of clothing collections

becomes retail for recycling.

becomes retail for recycling.

People earning farm animals

end up selling them.

Do you know what relief groups call

the deluge of unnecessary suppliesarriving in disaster areas?

the deluge of unnecessary supplies arriving in disaster areas?

- No.

- The second disaster.

- Fascinating.

- Oh, and finally ...

- Sealing cans.

- People from the whole country together this for charity

- People from the whole country together this for charity

which is strange because they have no value at all.

which is strange because they have no value at all.

- Really?

- Yeah. It was bad, boy. It's just an urban legend.

- Yeah. It was bad, boy.It's just an urban legend.

- I wasted a lot of time on that!

What for ?! What for ?!

Why, idiot ?!

- Should the gende ...?

No, let him go overboard.

No, let him go overboard.

- How stupid! Who cares?!

- Poor Degbert.

So what's the message?

Is donating bad?

- No, donating is wonderful.

I just think there's a way better to do that.

I just think there's a way better to do that.

And actually there is a way that � simply the best of all.

And actually there is a way that �simply the best of all.

- Why didn't you start there? What is it like?

- Why didn't you start there? What is it like?

- Well, if we - - Wait, Adam.

- Well, if we - - Wait, Adam.

- We have to go to the commercial. Save it for the fourth act.

- We have to go to the commercial. Save it for the fourth act.

- Can you do me a favor? Look at the camera and say "Come back, j "?

- Can you do me a favor? Look at the camera and say"Come back, j�"?

- Can you do me a favor? Look at the camera and say "Come back, j�"?

- Really?

Come back already, j�!

Apparently.

- Good job.

- OK, guys, pay attention. You were donating the wrong way.

But calm down, Emily and I are going teach them how to do it the right way.

- OK, smartass.

What is the big secret? What should we donate?

What is the big secret? What should we donate?

- Simple: what costs nothing to send and that everyone needs. 561

- Simple: what costs nothing to send and that everyone needs.

The most emancipating gift that was already invented.

Money.

- Rid culo ...

"There's going to be an expert now, isn't it?"

"There's going to be an expert now, isn't it?"

- Ah, that's a good idea!

- Ah, that's a good idea!

Roll him over, Jon.

I present them Sophar Ear

diplomacy and relations professor Occidental College. 573

I'm trying to explain to these people the best way to donate.

I'm trying to explain to these people the best way to donate.

Could you tell them what you already told me?

Could you tell them what you already told me?

- If you really want to help other people,

If you really want to make a difference,

If you really want to make a difference,

the best way is to donate money directly.

- You can't give moneyfor poor people!

- You can't give money for poor people!

What if they spend on things What don't they need?

What if they spend on things What don't they need?

- ! Or buy junk food.

- Or spend on drink?

- No, that line of reasoning It is totally wrong.

- Several studies have already shown that money

- Several studies have already shown that money

allows people to acquire what they really need

allows people to acquire what they really need 593

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