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When I was ten years old,
2
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I was in the car,
driving with my grandfather,
3
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and we went by a cemetery.
4
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He turned around and he said,
"Ryan, do you know who's in there?"
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And he said, "In there, you have artists,
mathematicians, athletes,
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the greatest people in the world…"
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Morning.
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"…but you'll never know who they are."
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"Do you know why?"
10
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And he got really stern.
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He said, "Because cemeteries are full
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of wasted potential."
13
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That's a lot to say to a ten-year-old kid,
but I'll never forget it,
14
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because that was the moment I realized
I didn't wanna lead an ordinary life.
15
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My name is Ryan Serhant.
16
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I'm one of the top, if not the top,
real estate brokers in the world,
17
00:01:33,968 --> 00:01:37,597
and I do over a billion dollars
in sales every year.
18
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I'm the CEO and founder of SERHANT.,
19
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the greatest real-estate brokerage
in the history of the known universe.
20
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And I never, ever exaggerate anything.
21
00:01:50,735 --> 00:01:53,738
After selling real estate for 12 years
22
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and being on a TV show called Million
Dollar Listing New York for ten years,
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00:01:57,867 --> 00:02:01,621
like a lunatic,
I decided to start my own company.
24
00:02:01,704 --> 00:02:02,539
Worth it.
25
00:02:03,790 --> 00:02:08,711
We're at about 350 agents,
and it's been about two and a half years.
26
00:02:09,212 --> 00:02:12,507
Every single person told me
to not start my own company,
27
00:02:12,590 --> 00:02:15,051
and when everyone said no,
28
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I took that as a hard yes.
29
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- What is going on today?
- Did you check your email?
30
00:02:20,849 --> 00:02:22,642
- Oh, are we doing a sales huddle?
- Yeah.
31
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-The sales huddle.
-Oh, I didn't know that.
32
00:02:24,435 --> 00:02:27,772
Now I'm competing against huge companies,
33
00:02:27,856 --> 00:02:31,442
majorly funded companies
with billions of dollars,
34
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and then me, by myself.
35
00:02:34,070 --> 00:02:38,658
Right now, we are the number six brokerage
in New York City,
36
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but I don't wanna be sixth at anything.
37
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I wanna be first.
38
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Z, I just wanna call and say I love you.
You'll be in bed when I get home.
39
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I'm going into our sales huddle.
Do you have any advice for me?
40
00:02:48,126 --> 00:02:50,461
-Bye, Daddy!
-Okay, bye-bye, Zebu.
41
00:02:50,545 --> 00:02:54,090
On top of running the brokerage,
I gotta try to eat here and there,
42
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sleep sometimes, work out,
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pay attention to my wife
so that she knows I still exist,
44
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and try to be a dad at the same time.
45
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It says "sewer."
46
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-"Sewer"?
-Know what's in there?
47
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Do we have to teach her that?
48
00:03:04,767 --> 00:03:06,352
Am I even alive right now?
49
00:03:07,437 --> 00:03:08,521
-Hi!
-How have you guys been?
50
00:03:08,605 --> 00:03:10,648
-It's good.
-I haven't seen you in a minute.
51
00:03:10,732 --> 00:03:12,817
-I like the shades.
-Keeping my head down, yeah.
52
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Weird
how many people I don't know.
53
00:03:14,694 --> 00:03:16,404
- I know.
- Hey.
54
00:03:16,487 --> 00:03:19,407
I bet my entire life, my house,
55
00:03:19,490 --> 00:03:22,285
and every single dollar I have,
56
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'cause I am self-funded here,
57
00:03:24,579 --> 00:03:26,581
on the success of this business.
58
00:03:27,165 --> 00:03:29,375
I walk the plank by myself every day.
59
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If this doesn't work out,
60
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there… there is no plan B for me.
61
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Plan B is… is…
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is bankruptcy.
63
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So, I mean…
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So it, you know… so it has to work.
65
00:03:42,430 --> 00:03:43,806
-What's going on?
-Good to see you.
66
00:03:43,890 --> 00:03:45,141
-Hi. Hello.
-Hello.
67
00:03:45,892 --> 00:03:47,727
We need a bigger boat.
68
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-Excuse me.
-Yes.
69
00:03:49,437 --> 00:03:51,022
Excuse me. Excuse me.
70
00:03:51,105 --> 00:03:52,774
- Oh, the hair!
- Whoo!
71
00:03:52,857 --> 00:03:54,108
Oh, so many colors.
72
00:03:54,192 --> 00:03:55,693
Are we good? Ready?
73
00:03:55,777 --> 00:03:57,862
Here he comes.
74
00:03:57,946 --> 00:04:00,823
The man of the hour!
75
00:04:01,366 --> 00:04:03,201
Okay, okay, okay!
76
00:04:05,411 --> 00:04:08,206
Listen, here's where I want to start.
We have a packed slate.
77
00:04:08,289 --> 00:04:10,708
There's a lot that we want to get to,
and it's a beautiful day.
78
00:04:10,792 --> 00:04:12,669
Right? The Knicks are playing a game
tonight.
79
00:04:12,752 --> 00:04:14,712
Who's going?
80
00:04:14,796 --> 00:04:16,297
You are? Where are you sittin'?
81
00:04:16,381 --> 00:04:17,215
Row two.
82
00:04:17,298 --> 00:04:18,925
I'm on the court, but I'll wave to you.
83
00:04:21,135 --> 00:04:24,973
I've spoken to a lot of you over
the past couple days, past couple weeks.
84
00:04:25,056 --> 00:04:27,934
Some of you are here
for a matter of seconds.
85
00:04:28,017 --> 00:04:30,353
There's agents
who signed up literally today.
86
00:04:31,020 --> 00:04:33,523
Some of you've been with me
from the beginning of the firm.
87
00:04:33,606 --> 00:04:36,567
Some of you've been with me
for the last eight to ten years.
88
00:04:36,651 --> 00:04:38,861
We look for agents
who are incredibly hardworking,
89
00:04:38,945 --> 00:04:40,571
have a great book of business.
90
00:04:40,655 --> 00:04:42,365
I want multimillion-dollar producers.
91
00:04:42,448 --> 00:04:44,367
I want the best of the best to work here.
92
00:04:44,450 --> 00:04:46,035
And if you can't sell,
93
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you can't be here.
94
00:04:47,578 --> 00:04:50,081
You all have been crushing it, by the way.
95
00:04:50,164 --> 00:04:54,210
We now just crossed $1.3 billion
in active listings as a firm.
96
00:04:54,294 --> 00:04:56,296
Which is the most we've had
since we started.
97
00:04:56,879 --> 00:05:00,925
Give it up to every person in this room.
98
00:05:01,009 --> 00:05:03,219
We'll have a couple people
take it to the wall.
99
00:05:03,303 --> 00:05:05,888
First, uh, where's Jordan Hurt?
100
00:05:07,473 --> 00:05:09,934
Jordan started as my assistant,
101
00:05:10,018 --> 00:05:11,936
He said,
"I don't wanna be your assistant."
102
00:05:12,020 --> 00:05:14,105
"That's the worst job I could imagine."
103
00:05:14,188 --> 00:05:15,690
"I wanna now be a power broker."
104
00:05:15,773 --> 00:05:18,276
And he just broke a record in Tribeca.
105
00:05:18,359 --> 00:05:20,069
Please go write it on the wall.
106
00:05:20,737 --> 00:05:23,656
The wall is like a stamp of approval.
107
00:05:23,740 --> 00:05:26,451
And when I'm writing myself down
for a 3.5 million
108
00:05:26,534 --> 00:05:28,828
next to somebody
that did something worth 30 million,
109
00:05:28,911 --> 00:05:30,330
I'm like, "Yeah, I did it."
110
00:05:30,413 --> 00:05:32,206
- Where's Jess Taylor?
- Yes!
111
00:05:32,290 --> 00:05:34,876
Jess Taylor, Brad, Jim, and Jamie
112
00:05:34,959 --> 00:05:37,211
sold an amazing apartment
in Brooklyn Heights.
113
00:05:37,295 --> 00:05:39,172
It was over $8 million, and you sold it.
114
00:05:39,255 --> 00:05:40,548
Go write it up on the wall.
115
00:05:40,631 --> 00:05:43,718
You know, I look on the wall
and I see these $1 million deals.
116
00:05:43,801 --> 00:05:46,471
I mean, why… why would I boast
about a $1 million deal?
117
00:05:46,554 --> 00:05:50,224
If we're doing, like, ten-plus,
sure, let's boast about it. But…
118
00:05:51,726 --> 00:05:54,937
And last,
one of the strongest women I know.
119
00:05:55,021 --> 00:05:59,025
She does a 20 and a half million-dollar
deal over the phone.
120
00:05:59,108 --> 00:06:01,819
Take all the markers
and go to the wall, please.
121
00:06:04,572 --> 00:06:09,285
The SERHANT. office
is 100% like a Lifetime movie. Yes.
122
00:06:09,369 --> 00:06:13,122
Don't you need a little bit of crazy
to do real estate in New York? I think so.
123
00:06:13,206 --> 00:06:15,375
- So, you with me? Yeah?
- Yeah!
124
00:06:16,542 --> 00:06:18,544
You wanna change the game with me?
125
00:06:18,628 --> 00:06:21,631
- Yeah!
- Yeah? You wanna build something big?
126
00:06:21,714 --> 00:06:24,550
- Yeah!
- All right. So let's go!
127
00:06:24,634 --> 00:06:27,261
Let's go! All right, ready, everybody?
128
00:06:27,345 --> 00:06:29,806
Ready, set, SERHANT.!
129
00:06:44,028 --> 00:06:46,197
- Yuriy, you know what today is?
- No, Ryan.
130
00:06:46,280 --> 00:06:48,866
- Today is Make Money Monday.
- Ah.
131
00:06:48,950 --> 00:06:51,077
- Ready, set, go.
- Go.
132
00:06:51,160 --> 00:06:53,621
Hey, do you know it's Make Money Monday?
133
00:06:53,704 --> 00:06:54,831
**** you!
134
00:06:56,624 --> 00:06:57,792
Maybe not for them.
135
00:06:58,292 --> 00:07:01,254
Right, Yuriy, we're going
to Central Park Tower. Uptown.
136
00:07:08,094 --> 00:07:09,720
Central Park Tower is
137
00:07:09,804 --> 00:07:13,599
the newest residential tower
in New York City,
138
00:07:13,683 --> 00:07:16,519
and it rises 1,550 feet in the air,
139
00:07:16,602 --> 00:07:20,815
which makes it the highest
residential tower in the world.
140
00:07:23,860 --> 00:07:26,946
Stay here. Don't move.
This is a good spot for us. I'll be back.
141
00:07:33,035 --> 00:07:36,497
It is the true definition
of a trophy penthouse.
142
00:07:36,581 --> 00:07:37,582
It really is.
143
00:07:38,583 --> 00:07:40,918
And, man oh man,
when we listed that thing,
144
00:07:41,002 --> 00:07:43,796
it was the penthouse heard
145
00:07:43,880 --> 00:07:45,923
around the world.
146
00:07:47,175 --> 00:07:48,926
At 1,550 feet,
147
00:07:49,010 --> 00:07:51,596
the just-completed Central Park Tower
148
00:07:51,679 --> 00:07:54,182
is the tallest residential building
in the world.
149
00:07:54,265 --> 00:07:56,017
The most expensive home ever,
150
00:07:56,100 --> 00:07:58,603
a quarter of a billion dollars.
151
00:07:59,645 --> 00:08:03,024
I've had the penthouse listing
at Central Park Tower for three months,
152
00:08:03,107 --> 00:08:05,568
and I have three months left
on the agreement,
153
00:08:05,651 --> 00:08:08,362
which means
I've gotta get this penthouse sold.
154
00:08:10,740 --> 00:08:12,825
The elevators move
at 2,000 feet a minute.
155
00:08:12,909 --> 00:08:15,536
They're the fastest residential elevators
on the planet.
156
00:08:16,037 --> 00:08:18,247
So here we are, 129.
157
00:08:18,331 --> 00:08:20,500
-I want you to close your eyes.
-Okay.
158
00:08:20,583 --> 00:08:23,669
Because it… it is a sight to be seen.
So close your eyes.
159
00:08:23,753 --> 00:08:26,839
Kayla is one of our top agents at SERHANT.
160
00:08:26,923 --> 00:08:29,008
-Keep your eyes closed. Great.
-Okay. Closed!
161
00:08:29,091 --> 00:08:31,177
Sorry. Okay, this way. Go straight.
162
00:08:31,260 --> 00:08:33,137
She works with buyers
all over the world.
163
00:08:33,221 --> 00:08:34,847
She does mega deals,
164
00:08:34,931 --> 00:08:38,351
and she has a buyer from Asia
who's interested in the penthouse.
165
00:08:40,394 --> 00:08:41,938
Wow!
166
00:08:42,563 --> 00:08:43,648
This is insane.
167
00:08:45,274 --> 00:08:47,777
Welcome to the penthouse
at Central Park Tower.
168
00:08:51,405 --> 00:08:55,076
So the apartment interior
is 17,545 square feet.
169
00:08:55,159 --> 00:08:57,161
You have 1,400 square feet of exterior.
170
00:08:57,245 --> 00:08:58,120
Okay.
171
00:08:58,204 --> 00:09:01,332
The family, they're all spread
across the US and Asia,
172
00:09:01,415 --> 00:09:04,126
and they're looking for
a really large space.
173
00:09:04,210 --> 00:09:07,088
The building was designed
by Adrian Smith and Gordon Gill.
174
00:09:07,171 --> 00:09:10,299
Wow, these views are like…
I've never seen views like this.
175
00:09:10,383 --> 00:09:14,011
When you look at this building
from Long Island, Central Park,
176
00:09:14,095 --> 00:09:17,306
or from the Moon,
you know exactly where you are.
177
00:09:17,390 --> 00:09:18,391
Wow.
178
00:09:21,394 --> 00:09:24,355
Now, what I love about this room,
and we've set this up as a den…
179
00:09:24,438 --> 00:09:25,273
Okay.
180
00:09:25,356 --> 00:09:27,358
…is it's a $250 million apartment,
181
00:09:27,441 --> 00:09:29,360
but you still need your TV room.
182
00:09:29,443 --> 00:09:31,404
-Sure. Yeah.
-You're still gonna live here.
183
00:09:31,487 --> 00:09:34,031
You need a room to, you know, get cereal.
184
00:09:34,115 --> 00:09:35,741
- The breakfast room.
- Right.
185
00:09:35,825 --> 00:09:38,369
You know, someone
who's spending $250 million,
186
00:09:38,452 --> 00:09:41,163
they have similar concerns
about their family
187
00:09:41,247 --> 00:09:44,333
that someone who's spending $250,000 has.
188
00:09:44,417 --> 00:09:47,253
"Is my wife gonna be happy with this?
Is the closet size enough?"
189
00:09:47,336 --> 00:09:49,839
"Where's our personal security
going to stay?"
190
00:09:49,922 --> 00:09:52,383
I mean, there's some
different concerns, obviously.
191
00:09:52,466 --> 00:09:55,886
But at the end of the day,
it's going to be someone's home.
192
00:09:55,970 --> 00:09:58,306
And hopefully, it is these people's home.
193
00:09:58,389 --> 00:10:00,683
Where we stand now,
we're higher than helicopters.
194
00:10:00,766 --> 00:10:01,892
Wow.
195
00:10:01,976 --> 00:10:04,270
Helicopters fly through the city
at about 1,100 feet.
196
00:10:04,353 --> 00:10:06,022
You'll see helicopters fly beneath us.
197
00:10:06,105 --> 00:10:08,190
- Oh my goodness.
- Crazy, right?
198
00:10:08,274 --> 00:10:10,484
My ear popped
three times on the way up here.
199
00:10:10,568 --> 00:10:12,403
So now I understand why.
200
00:10:12,486 --> 00:10:15,406
And, as you know,
there's a 100th floor private club
201
00:10:15,489 --> 00:10:17,575
in this building called 10 Cubed.
202
00:10:17,658 --> 00:10:21,162
You have a private restaurant curated
by three Michelin star chefs.
203
00:10:21,245 --> 00:10:24,040
-It is just for residents of the building.
-Nice.
204
00:10:24,123 --> 00:10:27,877
There's indoor pools,
outdoor pools, amenities galore.
205
00:10:27,960 --> 00:10:29,629
It's breathtaking. Wow.
206
00:10:29,712 --> 00:10:31,631
- So there's three floors.
- Okay.
207
00:10:31,714 --> 00:10:34,425
Then maybe one
of my favorite parts of this…
208
00:10:34,508 --> 00:10:36,177
I mean, they're all… I mean, like…
209
00:10:36,886 --> 00:10:40,097
This staircase took them years
to design and construct.
210
00:10:40,181 --> 00:10:41,098
That's insane.
211
00:10:41,182 --> 00:10:44,685
It's some of the largest
single-pane pieces of glass in the world.
212
00:10:44,769 --> 00:10:47,980
So this is your view as you're coming down
with your morning coffee.
213
00:10:48,064 --> 00:10:49,315
Know what would be cool?
214
00:10:49,398 --> 00:10:51,942
I think it might be hard
for you to show this on video.
215
00:10:52,026 --> 00:10:54,236
Why don't I go to the top there,
216
00:10:54,320 --> 00:10:56,947
and then you can do your video
and you'll see me?
217
00:10:57,031 --> 00:10:58,949
I'm six foot three, to give them scale.
218
00:10:59,533 --> 00:11:01,452
So we're going up. We're not even halfway.
219
00:11:01,535 --> 00:11:03,371
- Do you see me?
- I do. Oh, there…
220
00:11:03,454 --> 00:11:04,705
Do I look small yet?
221
00:11:04,789 --> 00:11:05,998
Yes, you're tiny.
222
00:11:06,082 --> 00:11:08,334
- Hello!
- Hi.
223
00:11:08,417 --> 00:11:11,837
You're not just buying an apartment,
you're buying scale, right?
224
00:11:11,921 --> 00:11:14,256
This is luxury scale.
225
00:11:14,340 --> 00:11:15,299
Absolutely.
226
00:11:15,383 --> 00:11:17,551
Now up to the 131st floor.
227
00:11:20,763 --> 00:11:21,972
And then at the top,
228
00:11:22,807 --> 00:11:24,016
you have your grand ballroom.
229
00:11:24,850 --> 00:11:27,103
This is the appeal for them.
230
00:11:27,895 --> 00:11:31,816
In South Korean culture,
we have a huge Lunar New Year celebration,
231
00:11:31,899 --> 00:11:34,694
where all the families
come back to see the elders.
232
00:11:34,777 --> 00:11:38,155
And this would be
one of the best US gathering places.
233
00:11:38,239 --> 00:11:39,865
This would be really nice.
234
00:11:39,949 --> 00:11:42,952
One of the first billionaires
I walked through here,
235
00:11:43,035 --> 00:11:46,622
I told him this was the highest apartment
in the world, and he turned and goes…
236
00:11:46,706 --> 00:11:47,540
And he--
237
00:11:47,623 --> 00:11:49,834
- I don't know what's about to happen.
- Right!
238
00:11:49,917 --> 00:11:51,252
And he says…
239
00:11:53,254 --> 00:11:55,631
"If I put my ping-pong table here,
240
00:11:56,382 --> 00:11:59,552
would it be the highest ping-pong table
on the planet?"
241
00:12:00,094 --> 00:12:01,137
What was your answer?
242
00:12:02,138 --> 00:12:03,472
"Yes, it would be."
243
00:12:03,556 --> 00:12:06,142
-♪ You're now tuned into the master ♪
-♪ Yeah, yeah ♪
244
00:12:06,225 --> 00:12:08,060
♪ Original, never manufactured… ♪
245
00:12:08,811 --> 00:12:09,770
Wow.
246
00:12:09,854 --> 00:12:12,732
- So, 1,416 feet in the air.
- Oh boy.
247
00:12:12,815 --> 00:12:14,608
The highest terrace in the city.
248
00:12:14,692 --> 00:12:16,902
You know,
you're basically closer to God up here.
249
00:12:16,986 --> 00:12:19,363
Good selling point.
250
00:12:19,447 --> 00:12:20,614
It's true!
251
00:12:20,698 --> 00:12:22,658
I mean,
you could be naked out here.
252
00:12:22,742 --> 00:12:26,287
By all means,
please sell this to a billionaire nudist.
253
00:12:26,370 --> 00:12:27,621
That would be great.
254
00:12:28,873 --> 00:12:32,168
There are only 3,000 billionaires
in the world
255
00:12:32,251 --> 00:12:34,503
that can afford this apartment,
256
00:12:34,587 --> 00:12:37,548
and I just need one.
257
00:12:37,631 --> 00:12:39,216
-♪ Hey, hey ♪
-♪ But never do it like me ♪
258
00:12:39,300 --> 00:12:40,801
♪ Never do it like this one ♪
259
00:12:40,885 --> 00:12:42,595
♪ 'Cause I'm one of a kind ♪
260
00:12:43,220 --> 00:12:45,473
This is Central Park Tower.
261
00:12:45,973 --> 00:12:47,308
Here is the view.
262
00:12:47,391 --> 00:12:52,313
You can see the river
and the Empire State Building.
263
00:12:52,396 --> 00:12:55,232
Also, lots of sunlight
makes this place very bright.
264
00:12:55,316 --> 00:12:56,442
Twenty-seven foot…
265
00:12:56,525 --> 00:12:58,903
Oh, if you want to say
it's 27-foot ceilings.
266
00:12:58,986 --> 00:13:00,905
If you wanna put me in it,
you can totally.
267
00:13:00,988 --> 00:13:04,033
I'm six foot three
to give them, like, scale.
268
00:13:07,036 --> 00:13:08,746
Uh, six feet…
269
00:13:08,829 --> 00:13:11,457
- Three. Don't cut me short.
- Three!
270
00:13:12,875 --> 00:13:16,253
- Okay. Excellent.
- And your buyer, remind me?
271
00:13:16,837 --> 00:13:20,174
So it's a really influential family
from South Korea.
272
00:13:20,257 --> 00:13:23,427
They operate an electronics conglomerate,
273
00:13:23,511 --> 00:13:26,347
and they are branching out
in different worlds.
274
00:13:26,430 --> 00:13:28,933
This is gonna be
the perfect spot for them.
275
00:13:29,016 --> 00:13:30,976
So that's it. Bring me an offer.
276
00:13:31,060 --> 00:13:34,730
Okay. I mean, I'm just…
You know, they're really hard negotiators.
277
00:13:34,814 --> 00:13:38,734
Honestly, if it were up to the developer,
we would have priced it at $350 million.
278
00:13:38,818 --> 00:13:41,195
-At the current square footage, at 250…
-Okay.
279
00:13:41,278 --> 00:13:43,781
…it's just over $14,000 a square foot.
280
00:13:43,864 --> 00:13:47,034
The penthouse of that building
sold not that long ago
281
00:13:47,117 --> 00:13:48,869
for $20,000 a square foot.
282
00:13:48,953 --> 00:13:52,790
- Okay.
- So we're already at a discount per foot.
283
00:13:52,873 --> 00:13:57,503
One of my special talents
is I have this thing called "buy-dar."
284
00:13:57,586 --> 00:14:01,882
I can tell you when buyers want to buy,
even if they're not even here in person.
285
00:14:01,966 --> 00:14:04,593
I will share feedback with them,
and hopefully,
286
00:14:04,677 --> 00:14:08,806
I could have one of the representatives
of the family visit and do this tour.
287
00:14:08,889 --> 00:14:11,308
- Ooh. I'll be here.
- Okay.
288
00:14:11,392 --> 00:14:13,143
What's different
about Kayla's buyer
289
00:14:13,227 --> 00:14:15,563
is that this wouldn't just be
a trophy purchase.
290
00:14:15,646 --> 00:14:16,981
It's an emotional one.
291
00:14:17,064 --> 00:14:21,277
And once you get
those emotions involved in the sale,
292
00:14:21,360 --> 00:14:24,321
I can remove the money
from the conversation,
293
00:14:24,405 --> 00:14:27,449
and I can negotiate with feelings
all day long.
294
00:14:27,533 --> 00:14:29,118
-I'll walk you down.
-Okay.
295
00:14:29,743 --> 00:14:32,371
- Not down the stairs, obviously. Elevator.
- Hope not.
296
00:14:37,835 --> 00:14:39,336
- How are you?
- All right.
297
00:14:39,420 --> 00:14:41,630
There you go.
We're celebrating Jordan.
298
00:14:41,714 --> 00:14:43,173
- We're celebrating me.
- 20…
299
00:14:43,257 --> 00:14:45,509
- As always, celebrating.
- Yes, thank you.
300
00:14:45,593 --> 00:14:48,554
-Twenty million?
-Last week I put 20 million into contract.
301
00:14:48,637 --> 00:14:49,597
- God bless.
- Wow.
302
00:14:49,680 --> 00:14:51,724
-You've done Huxley, right?
-Yeah.
303
00:14:51,807 --> 00:14:53,851
- Yeah.
- We've got the team over there. We--
304
00:14:53,934 --> 00:14:57,062
-Seventy, wasn't it?
-74% sold right now.
305
00:14:57,146 --> 00:15:00,274
Correct me if I'm wrong,
but Chloe had it before you, right?
306
00:15:00,357 --> 00:15:01,901
- I believe so.
- Okay.
307
00:15:01,984 --> 00:15:04,820
- Chloe was the previous broker.
- Right.
308
00:15:05,321 --> 00:15:10,159
The vets at SERHANT. are myself.
Hah! Of course.
309
00:15:10,242 --> 00:15:12,202
Jordan Hurt, Jordan March,
310
00:15:12,286 --> 00:15:14,663
Tricia Lee, Jeffrey, Jess Taylor.
311
00:15:14,747 --> 00:15:16,832
- I think she did a great job. Just…
- Yeah.
312
00:15:16,916 --> 00:15:19,793
I think they needed someone
to come in and actually sell it.
313
00:15:20,377 --> 00:15:21,879
- Finish it.
- Damn.
314
00:15:21,962 --> 00:15:23,631
The shade!
315
00:15:23,714 --> 00:15:27,927
And the rookies are the agents
that have started relatively recent.
316
00:15:28,010 --> 00:15:32,181
We call them "pandemic brokers" in jest,
who got their license during the pandemic.
317
00:15:32,264 --> 00:15:34,475
Everybody from Jessica Markowski,
318
00:15:34,558 --> 00:15:36,977
Jonathan, Jade, and Chloe.
319
00:15:37,061 --> 00:15:39,563
I wanna be doing that,
working like that with Ryan.
320
00:15:39,647 --> 00:15:40,522
Do you need it?
321
00:15:40,606 --> 00:15:42,441
I wanna prove to him that I'm the one
322
00:15:42,524 --> 00:15:45,945
he should be giving these
really high-profile residential deals.
323
00:15:46,028 --> 00:15:47,947
If there is a big deal, I want it.
324
00:15:48,030 --> 00:15:51,367
The rookies think
that it's gonna be handed to them,
325
00:15:51,450 --> 00:15:53,577
or Ryan's gonna give them a listing,
326
00:15:53,661 --> 00:15:55,746
or we're gonna go make a million dollars.
327
00:15:55,829 --> 00:15:59,917
And there is some cases
where that does happen.
328
00:16:00,000 --> 00:16:01,627
-Hey!
-Hey!
329
00:16:01,710 --> 00:16:04,046
Ryan's the big papa.
Gotta make Ryan proud, right?
330
00:16:04,129 --> 00:16:06,507
-What's up? Just got in?
-Want some champagne?
331
00:16:06,590 --> 00:16:09,969
I just got in. Did I show you the video
from my client's garage this morning?
332
00:16:10,052 --> 00:16:12,388
-The bikes?
-This guy sounds like quite the client.
333
00:16:12,471 --> 00:16:14,848
He is quite the client.
Jessica is on the listing too.
334
00:16:14,932 --> 00:16:17,184
-You are? So you know the deal.
-I know the deal.
335
00:16:17,267 --> 00:16:19,103
See the Bentley,
Ducati, then mine.
336
00:16:19,186 --> 00:16:22,231
- Is this the penthouse down in…
- No, this is a townhouse.
337
00:16:22,314 --> 00:16:24,566
Some of the people on the SERHANT. team
338
00:16:24,650 --> 00:16:26,068
really do not like me,
339
00:16:26,151 --> 00:16:28,821
because I'm young, I'm new.
340
00:16:28,904 --> 00:16:32,574
People are scared of change,
and especially successful change.
341
00:16:32,658 --> 00:16:34,493
-Well, that's very interesting. Um…
-Yes.
342
00:16:34,576 --> 00:16:36,996
- This is really coming along!
- Let us know how it goes.
343
00:16:37,079 --> 00:16:40,207
My brand is celebrities,
it's Instagram models,
344
00:16:40,290 --> 00:16:43,210
it's Wall Street guys, it's crypto guys.
345
00:16:43,293 --> 00:16:45,212
Basically, anyone young.
346
00:16:45,295 --> 00:16:47,756
Would you rather work with me
if you're young
347
00:16:47,840 --> 00:16:49,800
or the guy over there in the boring suit?
348
00:16:50,884 --> 00:16:51,969
It's pretty obvious to me.
349
00:16:53,971 --> 00:16:56,890
♪ We are, we are ♪
350
00:16:57,725 --> 00:17:00,060
♪ We are the new generation ♪
351
00:17:00,144 --> 00:17:02,771
♪ We are, we are ♪
352
00:17:03,939 --> 00:17:05,899
♪ A brand-new sensation ♪
353
00:17:07,443 --> 00:17:08,444
What's up, Jay?
354
00:17:08,527 --> 00:17:11,071
-I'm down ten pounds.
-Looking good, sweetheart!
355
00:17:11,155 --> 00:17:13,115
Call you later.
356
00:17:13,198 --> 00:17:14,825
I grew up in Los Angeles.
357
00:17:14,908 --> 00:17:18,912
I always had dreams of coming to New York
and being a big Broadway star.
358
00:17:18,996 --> 00:17:21,081
I did a Broadway national tour.
359
00:17:21,165 --> 00:17:23,042
I was playing Sophie in Mamma Mia.
360
00:17:23,125 --> 00:17:25,586
I thought I'd see
"Chloe Tucker Caine" on the marquee,
361
00:17:25,669 --> 00:17:28,047
and it just turned out
that I had bigger dreams.
362
00:17:28,130 --> 00:17:29,715
I wanted the whole damn skyline.
363
00:17:29,798 --> 00:17:32,092
Chloe's actually newer
to the business.
364
00:17:32,176 --> 00:17:35,220
But even though she didn't have
that much experience in sales,
365
00:17:35,304 --> 00:17:37,347
you just know sometimes with people.
366
00:17:37,431 --> 00:17:38,682
She was a performer.
367
00:17:38,766 --> 00:17:41,018
She didn't get into real estate to start.
She was on stage.
368
00:17:41,101 --> 00:17:46,106
♪ Simple me ♪
369
00:17:46,732 --> 00:17:48,525
She is fiercely competitive
370
00:17:48,609 --> 00:17:52,237
and she has a strong personality.
371
00:17:52,905 --> 00:17:54,782
She does not take no for an answer,
372
00:17:54,865 --> 00:17:57,284
for better and for worse.
373
00:17:57,868 --> 00:18:00,746
Come on, we got a listing pitch.
374
00:18:00,829 --> 00:18:03,499
I thought real estate
was gonna be, like, a side gig,
375
00:18:03,582 --> 00:18:06,460
and I've sold
over $100 million worth of real estate
376
00:18:06,543 --> 00:18:10,589
with $500 million in my portfolio,
and I'm just getting started.
377
00:18:10,672 --> 00:18:13,383
- Hey, you made it!
- Hello, hello!
378
00:18:13,467 --> 00:18:15,385
-Hi!
-This is Sadie.
379
00:18:15,469 --> 00:18:16,428
Hi, Sadie!
380
00:18:16,512 --> 00:18:18,722
- I'm so happy to finally meet you.
- Likewise.
381
00:18:18,806 --> 00:18:20,974
-I literally feel like I know you.
-I feel like… I know.
382
00:18:21,058 --> 00:18:23,185
This neighborhood,
just south of Greenwich Village,
383
00:18:23,268 --> 00:18:26,355
has had a lot of growth
in a really short amount of time.
384
00:18:26,438 --> 00:18:29,483
And it might have been kind of ballsy,
but all I did
385
00:18:29,566 --> 00:18:32,778
was cold call
a bunch of people in Hudson Square,
386
00:18:32,861 --> 00:18:35,739
and all it takes is one person to say yes.
387
00:18:35,823 --> 00:18:38,784
Okay. Show me everything. I'm so excited.
388
00:18:39,284 --> 00:18:40,702
♪ Show me what you got… ♪
389
00:18:42,621 --> 00:18:44,289
It's open, bright.
390
00:18:45,374 --> 00:18:46,375
It's great.
391
00:18:46,458 --> 00:18:48,836
♪ Where we hide
Show me what you got… ♪
392
00:18:48,919 --> 00:18:52,089
I mean, I will be very sad
when we actually go.
393
00:18:52,172 --> 00:18:54,758
- Yeah.
- But we spend so little time here now.
394
00:18:54,842 --> 00:18:56,927
- You're in Montecito a lot?
- Yes.
395
00:18:57,010 --> 00:18:59,263
♪ Tell 'em now, say what you're gonna do ♪
396
00:18:59,346 --> 00:19:01,431
♪ From day one, been makin' my moves ♪
397
00:19:01,515 --> 00:19:03,684
♪ Play with fire, and you'll get burned ♪
398
00:19:03,767 --> 00:19:05,811
♪ Take this as a lesson learned… ♪
399
00:19:07,354 --> 00:19:08,564
Here's my bathroom.
400
00:19:08,647 --> 00:19:10,524
- I love the soaking tub.
- It's great.
401
00:19:10,607 --> 00:19:13,277
The shades do come down.
You're not, like, all out there.
402
00:19:13,360 --> 00:19:14,778
Can you imagine?
403
00:19:14,862 --> 00:19:16,613
I… I could, in fact.
404
00:19:16,697 --> 00:19:19,950
I've seen some crazy things in this city,
I'll tell you that much.
405
00:19:20,033 --> 00:19:21,243
♪ Show me what you got… ♪
406
00:19:22,536 --> 00:19:25,664
Oh! You don't see kitchens like this
a lot in New York.
407
00:19:25,747 --> 00:19:29,626
- Carrara marble. It is so pretty.
- Yeah, it's gorgeous. Wow.
408
00:19:30,210 --> 00:19:32,963
Oh, this is Sadie's favorite,
where all the dog treats live.
409
00:19:33,046 --> 00:19:34,798
Oh yeah. Here, can I give her one?
410
00:19:34,882 --> 00:19:36,925
I don't know if she'll eat it.
She's very picky.
411
00:19:37,009 --> 00:19:39,386
-But we can try. Okay.
-Wait. She might like this.
412
00:19:39,469 --> 00:19:40,929
Oop…
413
00:19:41,013 --> 00:19:43,849
- Okay. Uh-oh.
- That's okay. We tried.
414
00:19:43,932 --> 00:19:47,853
So, talk to me about price.
415
00:19:47,936 --> 00:19:51,064
We've had… two sales
416
00:19:51,148 --> 00:19:54,276
in the building for 5.5.
417
00:19:55,027 --> 00:19:57,654
So do you see yourself
kind of listing around there?
418
00:19:57,738 --> 00:19:58,780
-Or…
-No.
419
00:20:00,032 --> 00:20:03,076
-This whole area is on fire.
-Mmm.
420
00:20:03,160 --> 00:20:07,080
Disney and Google's headquarters are
opening up in the next couple of years.
421
00:20:07,164 --> 00:20:12,920
-Mm-hmm.
-I can't see us selling for less than 5.7.
422
00:20:13,003 --> 00:20:14,630
- 5.7.
- For sure.
423
00:20:14,713 --> 00:20:17,007
-Definitely north of that.
-Okay.
424
00:20:17,090 --> 00:20:19,301
5.7, this is gonna be tricky.
425
00:20:19,384 --> 00:20:24,348
The apartment above is for sale for 5.5.
426
00:20:24,431 --> 00:20:27,142
This apartment is below,
and she wants more.
427
00:20:27,726 --> 00:20:29,811
-If we were gonna list it--
-Yes.
428
00:20:29,895 --> 00:20:33,690
Why would we… give you an exclusive
429
00:20:33,774 --> 00:20:38,695
when you've got a guy who just got
three offers on the unit above us?
430
00:20:38,779 --> 00:20:40,530
-That is a great question, Marla.
-I mean…
431
00:20:40,614 --> 00:20:42,241
- And I'll tell ya!
- Will you…
432
00:20:42,324 --> 00:20:44,451
She gives me a zang.
I try to come back with a zing.
433
00:20:44,534 --> 00:20:48,789
I'm just trying to keep my footing
and make sure that I'm still the person
434
00:20:48,872 --> 00:20:50,666
that's going to be
the one to sell this thing.
435
00:20:50,749 --> 00:20:52,751
-I just met you. What do you do?
-Yes.
436
00:20:52,834 --> 00:20:55,587
What I have
that they don't have is SERHANT.
437
00:20:56,505 --> 00:20:58,924
They really are transforming the industry
438
00:20:59,007 --> 00:21:01,301
in terms of the tools they give us
439
00:21:01,385 --> 00:21:03,679
to sell your home
better than everyone else.
440
00:21:03,762 --> 00:21:06,431
And it's using social media,
which sounds crazy.
441
00:21:06,515 --> 00:21:07,849
And with Ryan's platform…
442
00:21:07,933 --> 00:21:12,104
He has, like, you know, four million
followers plus, plus the YouTube.
443
00:21:12,187 --> 00:21:14,147
People are looking to us to see--
444
00:21:14,231 --> 00:21:17,317
Yeah, but people who can afford
an apartment like this…
445
00:21:17,401 --> 00:21:18,318
Yes.
446
00:21:18,402 --> 00:21:21,530
-They're not necessarily on YouTube.
-You'd be surprised.
447
00:21:21,613 --> 00:21:22,656
-I mean…
-I'll tell you why.
448
00:21:22,739 --> 00:21:25,867
I have a lot of clients
who are influencers and YouTubers.
449
00:21:25,951 --> 00:21:27,953
-Really?
-They are the ones making the money now.
450
00:21:28,036 --> 00:21:30,664
-I know it sounds crazy, but that's--
-That's interesting.
451
00:21:30,747 --> 00:21:33,250
It's the world we're in now.
It's such a different world.
452
00:21:33,917 --> 00:21:35,836
-This has been great.
-Yeah.
453
00:21:35,919 --> 00:21:38,297
-You could consider it a pocket listing.
-Sure.
454
00:21:38,380 --> 00:21:42,092
-If somebody would be appropriate…
-Yeah.
455
00:21:42,175 --> 00:21:44,219
-…we can get you in to show it.
-Yeah.
456
00:21:44,303 --> 00:21:46,305
-I'm 100% on the same page.
-Yeah.
457
00:21:46,388 --> 00:21:47,806
-We'll be very strategic.
-Yeah.
458
00:21:47,889 --> 00:21:51,310
I am the queen of collecting off-markets.
459
00:21:51,393 --> 00:21:53,770
If I could do a great job
with her listing,
460
00:21:53,854 --> 00:21:56,565
I will get all the other listings
in the neighborhood too.
461
00:21:56,648 --> 00:21:59,318
-I think that's a good plan.
-I'm glad you're happy.
462
00:21:59,401 --> 00:22:02,529
But what means more to me than anything
is proving myself to Ryan.
463
00:22:02,612 --> 00:22:05,866
That I have the potential
to be his MVP of the company.
464
00:22:05,949 --> 00:22:07,117
-Good.
-We'll shake on it.
465
00:22:07,200 --> 00:22:08,910
Okay. Deal.
466
00:22:32,642 --> 00:22:34,394
- Let's make it perfect.
- Yeah.
467
00:22:34,478 --> 00:22:37,272
We wanna open this at, like,
11:30 on the dot.
468
00:22:37,356 --> 00:22:38,607
- When people come.
- Yeah.
469
00:22:38,690 --> 00:22:40,776
I'm looking for
the strawberry-pineapple-banana juice.
470
00:22:40,859 --> 00:22:43,362
Peach-mango juice? Is that in your car?
You picked it up separate.
471
00:22:43,445 --> 00:22:46,323
-Oh, no, I gotta go get it.
-No, babes. We'll make it work. Uh…
472
00:22:46,406 --> 00:22:48,617
I'm just gonna try
not to be a psycho about it.
473
00:22:48,700 --> 00:22:51,453
- Did I bring a gold spoon, by chance?
- Oh my God.
474
00:22:51,536 --> 00:22:52,788
♪ Back it up… ♪
475
00:22:52,871 --> 00:22:57,209
I love the cool factor that Brooklyn has.
You can't create that anywhere else.
476
00:22:57,292 --> 00:22:59,086
You can go to London,
you can be in Shoreditch,
477
00:22:59,169 --> 00:23:01,171
and it's like,
"This is like the Brooklyn of London."
478
00:23:01,254 --> 00:23:03,840
You're always gonna be emulating our shit.
That's just what it is.
479
00:23:03,924 --> 00:23:05,133
♪ Back it up… ♪
480
00:23:05,217 --> 00:23:08,470
Tricia Lee is
the honorary mayor of Brooklyn.
481
00:23:08,553 --> 00:23:10,722
And she's a million-dollar producer.
482
00:23:10,806 --> 00:23:12,849
I can go anywhere in Brooklyn with her,
483
00:23:12,933 --> 00:23:16,436
and she would not only know
how to sell every property,
484
00:23:16,520 --> 00:23:18,146
she would also know who lives there.
485
00:23:19,398 --> 00:23:21,316
Through owning
my nail salon, polishbar,
486
00:23:21,400 --> 00:23:23,068
I got to know every woman in Brooklyn.
487
00:23:23,151 --> 00:23:25,153
Over the course of those ten years,
488
00:23:25,237 --> 00:23:27,906
I had 23,000 clients in my database
489
00:23:27,989 --> 00:23:30,283
that were probably
the most powerful people in the city.
490
00:23:30,367 --> 00:23:35,330
And that is the foundation I used to
really build my real estate business on.
491
00:23:35,414 --> 00:23:38,083
Do you want ginger ale,
champagne, or sparkling water?
492
00:23:38,166 --> 00:23:39,292
-I want nothing. No.
-Okay.
493
00:23:39,376 --> 00:23:41,002
Ginger ale in a cup?
494
00:23:41,086 --> 00:23:42,379
No, I want a sold house in a cup.
495
00:23:42,462 --> 00:23:43,880
-Do you?
-Can you put that in a cup?
496
00:23:44,381 --> 00:23:46,049
-What's goin' on? Jeff.
-What's up, brother?
497
00:23:46,133 --> 00:23:47,759
-Good to see you.
-Nice to meet you.
498
00:23:47,843 --> 00:23:51,138
-Hi, I'm Tricia Lee. Nice to meet you.
-Nice to meet you.
499
00:23:51,221 --> 00:23:53,306
Trish is my fiancée. We work together.
500
00:23:53,390 --> 00:23:55,434
So Taj… You know nothing about basketball.
501
00:23:55,517 --> 00:23:58,603
- But welcome to this amazing house, Taj.
- Yeah!
502
00:23:58,687 --> 00:24:02,607
Working with your significant other,
um, I would never suggest it.
503
00:24:02,691 --> 00:24:05,694
I don't suggest it.
I do it, and I do it well.
504
00:24:06,570 --> 00:24:09,406
I was coming over
and forming a team at SERHANT.,
505
00:24:09,489 --> 00:24:11,324
and he had decided to join me.
506
00:24:11,408 --> 00:24:13,535
I would decide to join me too. Shit.
507
00:24:15,162 --> 00:24:17,372
So this is it. This is beautiful property.
508
00:24:17,456 --> 00:24:18,832
Come in. Come see the house.
509
00:24:18,915 --> 00:24:22,085
♪ I will go anywhere I wanna go ♪
510
00:24:23,044 --> 00:24:25,922
♪ See it, feel it, believe it… ♪
511
00:24:26,006 --> 00:24:27,716
They just did a full renovation.
512
00:24:27,799 --> 00:24:30,594
The floors have been restored.
These are the original floors.
513
00:24:30,677 --> 00:24:32,095
State-of-the-art kitchen.
514
00:24:32,179 --> 00:24:35,223
The biggest island
you could ever imagine in a home.
515
00:24:35,307 --> 00:24:37,309
This stove here is an ILVE stove,
516
00:24:37,392 --> 00:24:39,978
so it's like top-of-the-line,
48 inch wide,
517
00:24:40,061 --> 00:24:42,981
seven burners and griddle,
so you can do any and everything here.
518
00:24:43,064 --> 00:24:44,649
-Perfect for a chef who comes in.
-Nice.
519
00:24:44,733 --> 00:24:47,319
All of the stained glass up there
is original as well.
520
00:24:47,402 --> 00:24:50,113
All of the molding
has either been restored or repaired.
521
00:24:50,197 --> 00:24:52,657
-This is everything.
-Gorgeous. Let me show you more.
522
00:24:52,741 --> 00:24:56,828
♪ Watch out
I'm takin' the best of this life… ♪
523
00:24:56,912 --> 00:24:58,788
Patience… Girl.
524
00:24:58,872 --> 00:25:01,124
Girl, I have, like,
two inches bandwidth here.
525
00:25:01,208 --> 00:25:05,420
♪ Watch out, I'm comin'
Steppin' into the light… ♪
526
00:25:05,504 --> 00:25:07,923
- Upstairs, to me, is the best part.
- So nice.
527
00:25:08,006 --> 00:25:10,675
What are you doing
if you don't have a camel in your bedroom?
528
00:25:10,759 --> 00:25:12,511
Exactly.
529
00:25:16,806 --> 00:25:18,767
And this bathroom is bananas.
530
00:25:18,850 --> 00:25:21,019
So, we always decide
which room is our favorite.
531
00:25:21,102 --> 00:25:23,605
This is the room
I wanna move into and never leave.
532
00:25:24,272 --> 00:25:25,941
-This is… this is it.
-Tricia…
533
00:25:26,024 --> 00:25:27,943
- Isn't it pretty?
- The details!
534
00:25:28,026 --> 00:25:29,027
- Yeah.
- Stunning.
535
00:25:29,110 --> 00:25:31,821
See the ceiling height.
A shower tall enough for you.
536
00:25:31,905 --> 00:25:35,367
Well, we have to move it… we have
to move it up a little bit. It's close.
537
00:25:35,450 --> 00:25:36,701
-But--
-Pretty good.
538
00:25:36,785 --> 00:25:39,204
-Downstairs is stunning, but this is it.
-Yeah.
539
00:25:39,287 --> 00:25:40,497
Get naked and have a good time.
540
00:25:40,580 --> 00:25:41,665
- I love it.
- Yeah.
541
00:25:42,791 --> 00:25:44,543
I think that since you're quiet,
you like it.
542
00:25:44,626 --> 00:25:47,254
Nah, I'm just… I'm just observing it.
543
00:25:47,337 --> 00:25:48,713
- Checking it out.
- Okay.
544
00:25:48,797 --> 00:25:50,382
- What are you asking?
- 3.6.
545
00:25:50,465 --> 00:25:51,967
- 3.6?
- A little aggressive.
546
00:25:52,050 --> 00:25:53,343
But I think it will get close.
547
00:25:54,219 --> 00:25:57,764
3.6 million is a really ambitious price
548
00:25:57,847 --> 00:25:59,683
for a brownstone in this area.
549
00:25:59,766 --> 00:26:01,643
But I wanna set a record with this house.
550
00:26:01,726 --> 00:26:05,272
Just being in the neighborhood
for as long as I have, I get it.
551
00:26:05,355 --> 00:26:06,314
I see the value.
552
00:26:06,398 --> 00:26:08,858
Well, send me some buyers!
553
00:26:08,942 --> 00:26:12,070
My brand is built
around Brooklyn. It always has been.
554
00:26:12,153 --> 00:26:15,448
But I don't want to be known as
an agent that only sells in one location.
555
00:26:15,532 --> 00:26:19,369
Manhattan is, like,
the golden nugget of New York City.
556
00:26:19,452 --> 00:26:22,247
So I wanna expand my business
into Manhattan
557
00:26:22,330 --> 00:26:23,957
so I can conquer all of New York.
558
00:26:24,040 --> 00:26:26,543
And allow me to make more money. Hello!
559
00:26:27,085 --> 00:26:28,712
You know, you and your husband,
560
00:26:28,795 --> 00:26:32,132
you give, like,
a Scottie Pippen, Michael Jordan thing.
561
00:26:32,215 --> 00:26:33,883
Which one's Michael? Me, right?
562
00:26:33,967 --> 00:26:36,177
Hey, seriously. Me, right?
563
00:26:45,228 --> 00:26:46,438
So I'm in Chelsea.
564
00:26:46,521 --> 00:26:48,189
I was in FiDi this morning.
565
00:26:48,273 --> 00:26:50,525
I went from FiDi to Tribeca,
566
00:26:51,651 --> 00:26:53,028
and then Chelsea.
567
00:26:53,111 --> 00:26:54,321
So this is city view.
568
00:26:54,404 --> 00:26:56,489
I had to run from that listing,
569
00:26:56,573 --> 00:27:01,745
see a friend who is now looking
in Greenwich Village, West Village area.
570
00:27:01,828 --> 00:27:04,080
- The detail is amazing.
- So West Village.
571
00:27:04,164 --> 00:27:05,999
And then got a wax.
572
00:27:06,082 --> 00:27:08,668
I'm never doing sugar waxing ever again.
573
00:27:08,752 --> 00:27:10,920
Holy mother of God.
574
00:27:11,796 --> 00:27:15,091
Before I came to SERHANT.,
I worked for a custom home builder
575
00:27:15,175 --> 00:27:17,093
back home in North Carolina,
576
00:27:17,177 --> 00:27:19,804
and we sold high-end luxury properties.
577
00:27:19,888 --> 00:27:21,514
As soon as I can afford laser,
578
00:27:22,891 --> 00:27:24,100
we're doing that.
579
00:27:24,184 --> 00:27:27,103
New York real estate
is just a completely different animal.
580
00:27:27,187 --> 00:27:30,106
But I came to the city
'cause I want to build an empire.
581
00:27:30,190 --> 00:27:31,524
♪ I'm on the highway… ♪
582
00:27:31,608 --> 00:27:34,110
Savannah is
one of our newest agents.
583
00:27:34,194 --> 00:27:36,029
She's a Southern belle.
584
00:27:36,112 --> 00:27:38,573
I saw a unique personality in her,
585
00:27:38,657 --> 00:27:41,993
a real hunger to survive and thrive.
586
00:27:42,077 --> 00:27:44,204
And so I told her
that she could join our firm
587
00:27:44,287 --> 00:27:46,748
under what we call our Apprentice Program.
588
00:27:46,831 --> 00:27:48,792
This is a good light. Okay.
589
00:27:48,875 --> 00:27:51,711
Um… I don't have time.
I have to go to my next… Okay.
590
00:27:51,795 --> 00:27:56,549
My goal at SERHANT. is to work my way up
and sell multimillion-dollar properties.
591
00:27:56,633 --> 00:27:58,468
I have two more showings.
592
00:27:58,551 --> 00:28:01,471
But right now,
because I'm new to York City,
593
00:28:01,554 --> 00:28:03,181
I have to start with rentals.
594
00:28:03,264 --> 00:28:05,475
-Chris! Hi.
-Hi, Savannah. Nice to see you.
595
00:28:05,558 --> 00:28:08,103
-You too. Thank you for coming.
-Thanks for having me.
596
00:28:08,186 --> 00:28:09,479
This place is gorgeous.
597
00:28:09,562 --> 00:28:10,814
Thank you.
598
00:28:10,897 --> 00:28:12,649
This is 8,000 a month.
599
00:28:12,732 --> 00:28:16,444
This is the only rental building
on the Upper West Side in this location
600
00:28:16,528 --> 00:28:18,988
that has these high-end
condo-level finishes.
601
00:28:19,072 --> 00:28:21,741
This is definitely rare
for a rental building.
602
00:28:21,825 --> 00:28:24,369
-You have high beam ceilings.
-It's so nice.
603
00:28:24,452 --> 00:28:27,288
- Washer-dryer.
- That's clutch in New York City.
604
00:28:27,372 --> 00:28:30,083
-At 8,000 a month, you'd hope to get that.
-You get that. Absolutely.
605
00:28:30,166 --> 00:28:32,043
This is the guest bath.
606
00:28:32,127 --> 00:28:34,170
The rental market
is really hard right now.
607
00:28:34,254 --> 00:28:37,257
I'm working with,
like, two million renters at once,
608
00:28:37,340 --> 00:28:39,300
just trying to make ends meet.
609
00:28:39,384 --> 00:28:42,554
And it's so exhausting.
610
00:28:42,637 --> 00:28:45,932
-Hello, I'm Vienna. Nice to meet you.
-Hi, Savannah. So nice to meet you too.
611
00:28:46,891 --> 00:28:48,810
California king-size bed.
612
00:28:49,394 --> 00:28:50,770
Walk-in shower.
613
00:28:50,854 --> 00:28:53,314
- Secondary bedroom right here.
- Oh. Mm-hmm.
614
00:28:53,398 --> 00:28:55,942
The two bedrooms are nice
because I wanna have my bedroom
615
00:28:56,025 --> 00:28:59,571
but also maybe, like, an office
or a place for all my extra clothes.
616
00:28:59,654 --> 00:29:02,323
Perfect. Okay, so you can use
the secondary as your closet.
617
00:29:02,407 --> 00:29:03,366
- Perfect.
- Yeah.
618
00:29:03,450 --> 00:29:06,870
There is a pretty unique quality
about the kitchen.
619
00:29:06,953 --> 00:29:09,414
These are porcelain radiant heated floors.
620
00:29:09,497 --> 00:29:11,166
Okay.
621
00:29:11,249 --> 00:29:13,793
I thought my feet were sweating!
622
00:29:14,377 --> 00:29:16,671
Feel it… Come right here.
I'm feeling it there.
623
00:29:16,755 --> 00:29:18,798
- This is nice.
- Little bit, right?
624
00:29:18,882 --> 00:29:20,341
- I feel it here too.
- Nice!
625
00:29:20,425 --> 00:29:22,635
I think that's just because
we were standing there.
626
00:29:23,470 --> 00:29:25,388
I could've easily stayed
in North Carolina,
627
00:29:25,472 --> 00:29:27,682
but I wanted more for myself.
628
00:29:27,766 --> 00:29:29,559
- Thanks for coming.
- Thank you.
629
00:29:29,642 --> 00:29:32,270
And I know I can make it here.
630
00:29:32,353 --> 00:29:36,566
♪ Just give it to me, baby, baby ♪
631
00:29:38,526 --> 00:29:41,070
♪ Gotta spend it to get it
That just the way it goes ♪
632
00:29:41,154 --> 00:29:43,740
♪ Ooh, ooh, ooh-ooh-ooh ♪
633
00:29:43,823 --> 00:29:46,242
♪ Scam money don't make no money, no ♪
634
00:29:46,326 --> 00:29:49,204
-♪ Ooh, ooh, ooh-ooh-ooh ♪
-♪ Yeah ♪
635
00:29:49,287 --> 00:29:51,748
♪ Gotta spend it to get it
That just the way it goes… ♪
636
00:29:57,086 --> 00:30:00,048
♪ Gotta spend it to get it
That just the way it goes ♪
637
00:30:01,174 --> 00:30:02,258
- Hey, Chloe.
- Yeah?
638
00:30:02,342 --> 00:30:04,219
- Ryan needs to see you.
- Right now?
639
00:30:04,302 --> 00:30:05,845
-Yeah, if you have a second.
-Okay.
640
00:30:05,929 --> 00:30:09,682
- Ryan needs to see you. Now.
- Okay. All right, cool.
641
00:30:10,391 --> 00:30:11,351
What did you do?
642
00:30:11,434 --> 00:30:13,603
-What did you get me into?
-Oh, you know… Let's see.
643
00:30:13,686 --> 00:30:16,481
Oh Lord. What did you do, Nile?
644
00:30:16,564 --> 00:30:18,483
I closed too many deals this month.
645
00:30:18,566 --> 00:30:21,319
I'm still technically considered
a "rookie,"
646
00:30:21,402 --> 00:30:24,531
and Nile is one of the top dogs
at the company.
647
00:30:24,614 --> 00:30:27,033
Like, ugh. I want that to be me.
648
00:30:27,116 --> 00:30:29,869
- Hello!
- Ah, sh, sh… Yeah. Come in.
649
00:30:29,953 --> 00:30:30,870
Uh-huh.
650
00:30:30,954 --> 00:30:33,206
Chloe is Broadway.
651
00:30:33,289 --> 00:30:35,875
She's talented. She puts on a show.
652
00:30:35,959 --> 00:30:37,836
That's very important in New York City.
653
00:30:37,919 --> 00:30:40,088
Putting on a show is different
from selling real estate.
654
00:30:40,171 --> 00:30:45,009
Okay, I'll get on it in…
six and a half minutes. Bye.
655
00:30:45,093 --> 00:30:48,137
So there's a really, really special
listing that I have now.
656
00:30:48,221 --> 00:30:50,348
-Okay.
-It's the penthouse of the Jardim.
657
00:30:50,431 --> 00:30:52,350
West Chelsea, 527 West 27th.
658
00:30:52,433 --> 00:30:53,601
The Isay Weinfeld one?
659
00:30:53,685 --> 00:30:54,602
- Yes.
- Yeah.
660
00:30:54,686 --> 00:30:56,312
I knew when I started SERHANT.
661
00:30:56,396 --> 00:30:59,482
that I would no longer be doing
all of the deals personally,
662
00:30:59,566 --> 00:31:02,277
the way I did for the 12 years prior.
663
00:31:02,360 --> 00:31:05,238
I've got, like, HR meetings,
insurance meetings.
664
00:31:05,321 --> 00:31:06,781
There's things I gotta do now.
665
00:31:06,865 --> 00:31:09,576
So I gotta listen to the people around me
666
00:31:09,659 --> 00:31:12,704
and delegate more of the work that I have.
667
00:31:12,787 --> 00:31:15,623
The developer's name is Harlan.
He's a killer. He's a beast.
668
00:31:15,707 --> 00:31:17,709
-He's been around for a long time.
-Okay.
669
00:31:17,792 --> 00:31:19,544
Um… $20 million.
670
00:31:19,627 --> 00:31:21,921
- Okay.
- Okay? Big apartments.
671
00:31:22,505 --> 00:31:24,716
- I can't service it completely by myself.
- Mm-hmm.
672
00:31:24,799 --> 00:31:26,634
I can't sell $20 million apartments
673
00:31:26,718 --> 00:31:28,970
and build the entire company
all at the same time.
674
00:31:29,053 --> 00:31:31,431
- Right.
- So I told Harlan that I've got…
675
00:31:31,514 --> 00:31:32,515
This is interesting.
676
00:31:32,599 --> 00:31:33,766
…two top producers.
677
00:31:33,850 --> 00:31:35,184
- Okay.
- Right.
678
00:31:35,268 --> 00:31:37,562
- And I want him to meet both of you.
- Mm-hmm.
679
00:31:37,645 --> 00:31:40,648
I don't want the decision about who's
gonna be on the listing be down to me.
680
00:31:40,732 --> 00:31:43,151
-Hold. It's not us together?
-No. It's one of you.
681
00:31:43,234 --> 00:31:44,110
Hmm.
682
00:31:44,193 --> 00:31:45,111
- Okay.
- Okay.
683
00:31:45,778 --> 00:31:47,947
I've really been looking for something
684
00:31:48,031 --> 00:31:51,910
that I could really step up
and show Ryan how capable I am
685
00:31:51,993 --> 00:31:53,661
of taking the next step.
686
00:31:53,745 --> 00:31:55,580
All I have to do is take Nile out,
687
00:31:55,663 --> 00:31:56,998
Mr. Clean's schlubby brother.
688
00:31:57,081 --> 00:31:58,666
I got this. Let's go.
689
00:31:58,750 --> 00:32:02,670
And then you're each gonna pitch him
as to why you.
690
00:32:02,754 --> 00:32:04,964
At the end of the day,
it comes down to experience.
691
00:32:05,048 --> 00:32:06,966
Chloe's the new kid on the block,
you know?
692
00:32:07,050 --> 00:32:10,720
A $20 million deal is not the same
as a $2 million deal. That's for sure.
693
00:32:10,803 --> 00:32:14,057
And $20 million is my sweet spot.
694
00:32:14,140 --> 00:32:15,850
He's already sold on me, sold on SERHANT.
695
00:32:15,934 --> 00:32:17,435
- He's sold on everything.
- Okay.
696
00:32:17,518 --> 00:32:21,105
It's an amazing apartment, but
it's definitely a unique apartment, right?
697
00:32:21,189 --> 00:32:23,775
Sweet. Indoor-outdoor living. Love it.
698
00:32:23,858 --> 00:32:30,031
Yeah, so this insane architectural
staircase, spiral, huge space…
699
00:32:30,114 --> 00:32:31,532
- It's really pretty.
- Got it.
700
00:32:31,616 --> 00:32:33,785
- So I need you to show up.
- Mm-hmm.
701
00:32:33,868 --> 00:32:37,830
-Bring your AAAAAAAA game.
-Absolutely.
702
00:32:37,914 --> 00:32:39,332
- Right? Wow him.
- Yeah.
703
00:32:39,415 --> 00:32:41,334
Make the difficult decision
for him.
704
00:32:41,417 --> 00:32:44,796
Agents hate competition,
but they feed off of it.
705
00:32:44,879 --> 00:32:47,632
Competition fuels greatness.
706
00:32:47,715 --> 00:32:51,844
Nile is an incredibly accomplished
real estate shark.
707
00:32:51,928 --> 00:32:55,556
One day he's in New York City
selling a $30 million mansion.
708
00:32:55,640 --> 00:32:59,185
The next day he's in Abu Dhabi
riding camels with billionaires.
709
00:32:59,852 --> 00:33:01,813
Chloe, on the other hand,
710
00:33:01,896 --> 00:33:04,691
is hungry for that next step.
711
00:33:04,774 --> 00:33:06,567
I think she's ready for that next step.
712
00:33:06,651 --> 00:33:08,069
I could not be more impressed
713
00:33:08,152 --> 00:33:11,781
with Chloe cold-calling owners
to land a listing
714
00:33:11,864 --> 00:33:13,157
in Hudson Square.
715
00:33:13,241 --> 00:33:16,869
So I'm giving her a shot
at the big leagues.
716
00:33:16,953 --> 00:33:19,914
You do this right here,
possibilities are endless.
717
00:33:19,998 --> 00:33:21,207
-Let's do it.
-Great seein' ya.
718
00:33:21,290 --> 00:33:22,166
Okay.
719
00:33:22,250 --> 00:33:23,626
-Can't wait to beat ya.
-Thank you.
720
00:33:23,710 --> 00:33:26,129
Let the games begin.
721
00:33:26,212 --> 00:33:28,923
- Appreciate the opportunity.
- So good seeing you as always.
722
00:33:33,094 --> 00:33:34,470
Jess, how's it going?
723
00:33:34,554 --> 00:33:37,432
-Good. How are you?
-That workout class was so hard yesterday.
724
00:33:37,515 --> 00:33:40,018
Why did you do that to me?
I can't feel my legs.
725
00:33:40,101 --> 00:33:42,812
Jessica is one of the first
agents that I met at SERHANT.
726
00:33:42,895 --> 00:33:46,024
And it's just so nice
to have another friend here.
727
00:33:46,107 --> 00:33:47,567
She's from New York City.
728
00:33:47,650 --> 00:33:50,278
She's beautiful.
She seems very well-connected.
729
00:33:50,361 --> 00:33:53,948
You know, I wanna really learn
how to enjoy New York.
730
00:33:54,032 --> 00:33:55,616
I'm, like, so clueless.
731
00:33:55,700 --> 00:33:57,910
-Last night, I went on a date.
-Okay, how'd it go?
732
00:33:57,994 --> 00:33:59,454
And… It was a Hinge date.
733
00:33:59,537 --> 00:34:01,414
-Okay.
-The guy was super-hot.
734
00:34:01,497 --> 00:34:03,875
Like, super buttoned-up,
and all of a sudden, he goes,
735
00:34:04,751 --> 00:34:06,502
"Do you wanna do a line in the bathroom?"
736
00:34:06,586 --> 00:34:08,504
-So not so prim and proper after all.
-And, like…
737
00:34:08,588 --> 00:34:09,464
Ha-ha!
738
00:34:09,547 --> 00:34:12,091
I got an Uber
and got the heck out of Dodge.
739
00:34:12,175 --> 00:34:14,969
-That's so traumatizing.
-What is wrong with the guys here?
740
00:34:15,053 --> 00:34:18,514
Welcome to New York City.
We have the good, bad, ugly, crazy.
741
00:34:18,598 --> 00:34:20,266
They're all lunatics.
742
00:34:20,349 --> 00:34:22,101
When I was single, I would say,
743
00:34:22,185 --> 00:34:24,520
"Real estate keeps me busy.
It's my boyfriend."
744
00:34:24,604 --> 00:34:27,648
"It keeps me financially okay,
emotionally okay…
745
00:34:27,732 --> 00:34:30,151
maybe not sexually,
but everything else, it takes care of me."
746
00:34:30,234 --> 00:34:32,779
So, you know, for now,
let real estate be your boyfriend.
747
00:34:32,862 --> 00:34:35,073
That sounds great.
748
00:34:35,156 --> 00:34:40,119
But real estate is not satisfying me
in any capacity whatsoever.
749
00:34:40,203 --> 00:34:41,079
Oh no.
750
00:34:41,162 --> 00:34:44,207
I'm just trying to pay my rent right now,
and it's really, really hard.
751
00:34:44,290 --> 00:34:48,127
I have tons of clients right now. I would
love, love, love for you to help me out.
752
00:34:48,211 --> 00:34:49,796
-Wait. Really?
-Yeah!
753
00:34:49,879 --> 00:34:52,715
I have this one client who's looking
in the downtown region
754
00:34:52,799 --> 00:34:54,967
for his son who's going to law school
here in the city.
755
00:34:55,051 --> 00:34:56,344
He's looking for a three-bedroom.
756
00:34:56,427 --> 00:34:58,096
-Okay, let me write this down.
-Sure.
757
00:34:58,179 --> 00:34:59,305
-And…
-Full-service building?
758
00:34:59,388 --> 00:35:02,350
Full-service building. It needs to be
walking distance to school.
759
00:35:02,433 --> 00:35:05,019
So around Washington Square Park.
Budget is up to 30,000.
760
00:35:05,103 --> 00:35:07,730
-So we have a little bit to play with.
-Great. Wow.
761
00:35:07,814 --> 00:35:10,942
The highest rental
that I've closed so far is
762
00:35:11,692 --> 00:35:13,945
3,500, 4,000 a month.
763
00:35:14,028 --> 00:35:17,115
And to get the opportunity
to work on a deal with her,
764
00:35:17,198 --> 00:35:21,369
this is, like,
equivalent to five rental deals for me.
765
00:35:21,452 --> 00:35:22,495
-Put it all together.
-Okay.
766
00:35:22,578 --> 00:35:24,747
-See what, you know, what they like.
-Perfect.
767
00:35:24,831 --> 00:35:25,832
-Sound good?
-Yeah!
768
00:35:25,915 --> 00:35:29,544
-You have no idea how much this means.
-Yay. Let's get it done!
769
00:35:29,627 --> 00:35:31,629
Savannah is super sweet, super nice.
770
00:35:31,712 --> 00:35:33,881
It's kind of refreshing in New York City.
771
00:35:33,965 --> 00:35:35,800
- Okay, see you. Bye.
- Thanks.
772
00:35:35,883 --> 00:35:39,512
There's a reason why
many people don't survive in New York.
773
00:35:39,595 --> 00:35:43,141
Like, it's a fast-paced environment,
like go, go, go, go, go.
774
00:35:43,224 --> 00:35:46,352
It's not like, "Aaah…"
775
00:35:46,435 --> 00:35:48,146
We go to Florida for that.
776
00:35:56,320 --> 00:35:58,531
-Hey. Morning.
-Morning.
777
00:36:01,450 --> 00:36:02,743
What did the seller say?
778
00:36:02,827 --> 00:36:05,079
He's nervous.
He's thinking it's not gonna happen.
779
00:36:05,163 --> 00:36:08,207
But I'm just waiting for this call,
and we should be…
780
00:36:08,291 --> 00:36:10,084
I don't know, we should be all right.
781
00:36:10,168 --> 00:36:11,794
- Well…
- What's up? What's wrong?
782
00:36:11,878 --> 00:36:14,088
You look stressed. What's the issue?
783
00:36:14,172 --> 00:36:16,757
We're at the closing table,
and now these buyers are balking.
784
00:36:16,841 --> 00:36:18,676
- What house?
- Stuyvesant.
785
00:36:18,759 --> 00:36:21,012
- Oh, the beautiful one.
- Yes. Yes.
786
00:36:21,095 --> 00:36:22,597
It's all emotional now.
787
00:36:22,680 --> 00:36:24,974
-Actually, this is… Let me talk to her.
-Okay.
788
00:36:25,057 --> 00:36:27,685
- Every deal like this now is such a fight.
- I know.
789
00:36:27,768 --> 00:36:30,813
Even if it feels like it'll work in the
beginning, at some point, we get stuck.
790
00:36:30,897 --> 00:36:33,357
- Yeah.
- But this house? No. No way.
791
00:36:33,441 --> 00:36:36,485
It's just as important for us
that we set this record as well.
792
00:36:36,569 --> 00:36:38,821
All right. I'll talk to you soon. Bye.
793
00:36:42,950 --> 00:36:46,329
All right. Well, I got to give our guy
a call and give him the news that
794
00:36:47,079 --> 00:36:48,581
we just set a record in Bed-Stuy!
795
00:36:48,664 --> 00:36:49,665
Yes!
796
00:36:49,749 --> 00:36:51,334
- Record price?
- Record price.
797
00:36:51,417 --> 00:36:52,877
- Good!
- 1,170 per square foot.
798
00:36:52,960 --> 00:36:55,171
- 1,170 Bed-Stuy.
- Nice work. Awesome. Congrats!
799
00:36:55,254 --> 00:36:57,757
Everybody, they just did
a record-setting deal. What address?
800
00:36:57,840 --> 00:36:59,884
- It's on Stuyvesant Avenue.
- Okay.
801
00:36:59,967 --> 00:37:02,845
- Stuyvesant… Stuyvesant and Jefferson?
- Stuyvesant and Jefferson.
802
00:37:02,929 --> 00:37:05,348
-Three family house.
-They sell too many. They don't know.
803
00:37:05,431 --> 00:37:07,600
But it's a record, just closed.
804
00:37:07,683 --> 00:37:09,435
So sign the wall!
Should they sign it?
805
00:37:09,518 --> 00:37:10,728
- Let's go!
- Go, go, go!
806
00:37:10,811 --> 00:37:12,897
- Take it to the wall!
- Whoo!
807
00:37:12,980 --> 00:37:14,398
Wait, I'll give you a pen.
808
00:37:14,482 --> 00:37:15,775
To have everyone come in
809
00:37:15,858 --> 00:37:19,403
and see that we got
a $3.6 million sale in Bed-Stuy is great.
810
00:37:19,487 --> 00:37:20,571
I think it's important.
811
00:37:20,655 --> 00:37:23,157
But for me, it's about
us knowing that we've done it
812
00:37:23,241 --> 00:37:25,201
and us knowing what is the next goal.
813
00:37:25,284 --> 00:37:27,495
And we wanna
grow the brand into Manhattan.
814
00:37:27,578 --> 00:37:29,038
That is the ultimate goal.
815
00:37:29,121 --> 00:37:30,665
Go! Sign it! Bigger.
816
00:37:30,748 --> 00:37:32,375
I'm a very competitive person.
817
00:37:32,458 --> 00:37:34,585
There are times when I see
these numbers and names,
818
00:37:34,669 --> 00:37:38,172
and I'm like, "Oh word?
If you can do it, I can do it."
819
00:37:38,256 --> 00:37:40,132
Some of you,
if you can do ten, I can do 40.
820
00:37:40,216 --> 00:37:44,428
And I think that if I keep on this path,
I'll get there. Just click-clack.
821
00:37:44,512 --> 00:37:46,514
With all the shade
that was supposed to be in that,
822
00:37:46,597 --> 00:37:49,725
I hope you got it…
'cause I meant it.
823
00:37:49,809 --> 00:37:52,603
Don't write over other people.
It's not all about you. Okay?
824
00:37:52,687 --> 00:37:53,688
Isn't it, though?
825
00:37:53,771 --> 00:37:55,773
This one,
you couldn't even remember the address.
826
00:37:58,276 --> 00:38:01,070
♪ I want it all, I want the best
And nothing at all ♪
827
00:38:02,196 --> 00:38:03,364
♪ I want it all, huh ♪
828
00:38:03,447 --> 00:38:05,449
♪ Gimme this, gimme that, gimme more… ♪
829
00:38:06,117 --> 00:38:08,744
I'm meeting the Studios team at the top
of the Empire State Building.
830
00:38:08,828 --> 00:38:10,496
♪ I want the best and nothin' at all… ♪
831
00:38:10,579 --> 00:38:12,498
He won't do $95 million?
832
00:38:12,581 --> 00:38:15,626
I would just say,
"Today's price always feels expensive."
833
00:38:15,710 --> 00:38:19,255
"In two years, it's gonna be 110.
It'll be 115."
834
00:38:20,256 --> 00:38:22,049
All right. Just get it done. Thank you.
835
00:38:27,471 --> 00:38:30,725
-Brock? Oh, perfect.
-Welcome. Studio team's right upstairs.
836
00:38:30,808 --> 00:38:34,103
Studios, good. Let's do it.
Do we have to take the stairs?
837
00:38:34,186 --> 00:38:37,231
- No, we'll find the elevator.
- Oh, thank God. Okay. Thank you.
838
00:38:37,315 --> 00:38:39,900
- Number five for you.
- Thank you, sir.
839
00:38:39,984 --> 00:38:41,986
We're headed to the top
of the Empire State Building
840
00:38:42,069 --> 00:38:45,364
to make some SERHANT. promotional content
that I can send out to my team.
841
00:38:45,448 --> 00:38:48,284
- All right!
- Welcome. What's up? Are you ready?
842
00:38:48,367 --> 00:38:49,243
Hi, guys.
843
00:38:49,327 --> 00:38:51,537
Social media
has changed everything.
844
00:38:51,620 --> 00:38:55,958
If you can make billions of dollars
selling makeup through Instagram,
845
00:38:57,043 --> 00:38:58,544
you can sell real estate too.
846
00:38:59,128 --> 00:39:00,504
So I built SERHANT. Studios,
847
00:39:00,588 --> 00:39:04,842
which is really the first of its kind
in-house production company.
848
00:39:04,925 --> 00:39:07,553
If you are not moving forward,
you are falling behind.
849
00:39:07,636 --> 00:39:08,846
It's a wild world.
850
00:39:08,929 --> 00:39:09,930
Action.
851
00:39:10,014 --> 00:39:12,308
Hey, everybody. It's Ryan Serhant.
852
00:39:12,391 --> 00:39:16,228
Right now, I'm standing
at the top of the Empire State Building.
853
00:39:16,312 --> 00:39:20,024
What got you here won't get you there.
854
00:39:20,107 --> 00:39:21,984
You've heard me say that
time and time again
855
00:39:22,068 --> 00:39:24,362
because I believe it in my core.
856
00:39:24,445 --> 00:39:26,739
Everyone told me
I shouldn't move to New York,
857
00:39:26,822 --> 00:39:28,491
I shouldn't get into real estate.
858
00:39:28,574 --> 00:39:33,704
And everyone told me not to become
a real estate technology CEO.
859
00:39:33,788 --> 00:39:35,331
And here I--
860
00:39:36,707 --> 00:39:38,167
-Here I am. Hold on one second.
-Yeah.
861
00:39:40,378 --> 00:39:41,629
Hello.
862
00:39:42,338 --> 00:39:43,881
Kayla. Hello. Can you hear me?
863
00:39:45,091 --> 00:39:46,008
Kayla?
864
00:39:49,095 --> 00:39:51,597
Hey. Can you hear me?
865
00:39:51,680 --> 00:39:54,475
Look, I'm at the top
of the Empire State Building right now.
866
00:39:54,558 --> 00:39:56,977
Wow! That's amazing!
867
00:39:57,061 --> 00:39:58,229
Do you have a… Oh my God!
868
00:39:58,312 --> 00:40:00,189
Do you have an offer?
That why you're calling?
869
00:40:00,272 --> 00:40:02,983
Are we about to sell the most expensive
penthouse in the United States?
870
00:40:03,067 --> 00:40:05,361
And do it from the top
of the Empire State Building?
871
00:40:06,779 --> 00:40:08,489
I wanted to give you some…
872
00:40:10,366 --> 00:40:12,618
I just heard back,
and thank you so much…
873
00:40:12,701 --> 00:40:14,787
I can't… Kayla, can you see me?
874
00:40:14,870 --> 00:40:16,163
Can you hear me?
875
00:40:16,247 --> 00:40:17,123
Hello?
876
00:40:17,206 --> 00:40:19,500
There should be better service inside,
if you wanna step in.
877
00:40:19,583 --> 00:40:22,086
Uh, okay. Hold on,
hold on, hold on. Hold on.
878
00:40:22,169 --> 00:40:24,922
Hold on. Let me get inside.
Let me get inside. Hold on.
879
00:40:30,553 --> 00:40:33,264
Did I lose you? Did I lose you? Hello?
880
00:40:33,889 --> 00:40:35,099
Hey. How are you?
881
00:40:35,182 --> 00:40:36,851
Oh, now I can see you.
882
00:40:36,934 --> 00:40:37,810
Okay, great.
883
00:40:37,893 --> 00:40:40,646
Need to put a cell phone tower
on the Empire State Building.
884
00:40:40,729 --> 00:40:44,066
So wait. What did you just say?
You have an offer for me?
885
00:40:46,318 --> 00:40:47,403
I don't.
886
00:40:48,696 --> 00:40:49,947
Kayla…
887
00:40:50,030 --> 00:40:50,948
I'm so sorry.
888
00:40:51,031 --> 00:40:52,116
I tried my best.
889
00:40:52,199 --> 00:40:54,994
But he decided to divvy up his funds
890
00:40:55,077 --> 00:41:00,499
and purchase a few units in New York City
and a few in LA.
891
00:41:00,583 --> 00:41:03,335
-Like, the investment thesis changed or…
-Yes.
892
00:41:03,419 --> 00:41:06,505
So basically, the daughter's family
was all moving to New York City,
893
00:41:06,589 --> 00:41:10,134
and so it was, like, a really nice place
for all the family to get together,
894
00:41:10,217 --> 00:41:11,677
'cause they're all spread out.
895
00:41:11,760 --> 00:41:14,346
But the daughter decided to stay in LA.
896
00:41:16,098 --> 00:41:17,725
I really wanted to do this deal.
897
00:41:17,808 --> 00:41:20,186
-So… it's a disappointment.
-Can you…
898
00:41:20,269 --> 00:41:22,563
Can you get them to change their mind?
899
00:41:22,646 --> 00:41:24,440
It's the greatest home of all time.
900
00:41:24,523 --> 00:41:27,735
Um, unfortunately, you know,
they're gonna pass.
901
00:41:28,944 --> 00:41:30,237
-All right, bye.
-Bye.
902
00:41:35,159 --> 00:41:36,577
Hmm…
903
00:41:45,544 --> 00:41:47,838
- Okay. All right, ready? Ready, ready?
- Yeah.
904
00:41:50,382 --> 00:41:52,384
What's wrong?
905
00:41:55,179 --> 00:41:57,848
- Assuming positions or coming…
- Let's just get into it.
906
00:41:57,932 --> 00:41:59,475
Okay. Center up with me.
907
00:41:59,558 --> 00:42:01,393
Got it. Everything is great.
908
00:42:01,477 --> 00:42:03,771
Everything is awesome all the time.
909
00:42:20,829 --> 00:42:24,250
I thought
that I could be the best agent,
910
00:42:24,333 --> 00:42:26,460
and start the best agency,
911
00:42:26,544 --> 00:42:27,920
and be the one
912
00:42:28,003 --> 00:42:32,216
who would sell
the best penthouse in the world.
913
00:42:33,717 --> 00:42:37,429
And so far, I've failed.
914
00:42:37,513 --> 00:42:40,599
I… I… like, I take it so personally,
915
00:42:40,683 --> 00:42:43,727
but I have to let go of the idea
916
00:42:43,811 --> 00:42:46,897
of what I thought
I was going to be able to achieve,
917
00:42:46,981 --> 00:42:48,899
because I can't… I can't do it all.
918
00:42:48,983 --> 00:42:50,651
I cannot do it all by myself.
919
00:42:51,318 --> 00:42:53,529
Uh… and that is a weird feeling.
920
00:42:54,572 --> 00:42:57,491
So I am gonna use the resources
that I have built around me,
921
00:42:57,575 --> 00:42:59,577
and I'm gonna bring in my top people.
922
00:43:03,122 --> 00:43:05,833
My goal is to take our firm
from number six
923
00:43:05,916 --> 00:43:07,042
to number one.
924
00:43:07,126 --> 00:43:11,213
And you don't get to number one
by not selling this penthouse.
925
00:43:12,214 --> 00:43:14,800
Wow. Wow!
926
00:43:14,883 --> 00:43:17,011
- Oh my goodness.
- Bananas!
927
00:43:17,094 --> 00:43:18,804
- This is insane.
- Yeah.
928
00:43:18,887 --> 00:43:20,931
- Wow.
- Good, you're all here.
929
00:43:21,015 --> 00:43:22,975
- What's up?
- How's it going?
930
00:43:23,058 --> 00:43:25,144
Welcome to the penthouse
at Central Park Tower.
931
00:43:25,227 --> 00:43:26,061
It's insane.
932
00:43:26,145 --> 00:43:28,230
I think I can see
the curvature of the Earth.
933
00:43:28,314 --> 00:43:29,565
You can.
934
00:43:29,648 --> 00:43:30,816
I'm serious!
935
00:43:30,899 --> 00:43:33,736
You can see six different states
from this view.
936
00:43:33,819 --> 00:43:35,070
- No way.
- Wow.
937
00:43:35,154 --> 00:43:36,113
Yes.
938
00:43:36,196 --> 00:43:38,198
Okay, let's talk.
939
00:43:38,282 --> 00:43:39,325
- Okay.
- Yes.
940
00:43:42,161 --> 00:43:44,288
I've had this listing,
and I need to get it sold.
941
00:43:44,872 --> 00:43:48,167
It's one of the biggest developers
in the United States.
942
00:43:48,250 --> 00:43:50,127
And this is a big-ticket item.
943
00:43:50,210 --> 00:43:53,964
The asking price on this,
as you know, is $250 million.
944
00:43:54,048 --> 00:43:59,261
It's the most expensive apartment
in the world on the market right now.
945
00:43:59,345 --> 00:44:02,264
So this is an incredible,
incredible opportunity,
946
00:44:02,348 --> 00:44:06,894
and I know that I've really worked on this
by myself, a lot,
947
00:44:06,977 --> 00:44:09,229
but you guys are the best of the best.
948
00:44:09,313 --> 00:44:12,691
You're incredibly networked.
You've got people all over the place.
949
00:44:12,775 --> 00:44:17,404
You sell things in your sleep,
at all price points, everywhere.
950
00:44:17,488 --> 00:44:21,283
If I don't get it sold,
they give it to another brokerage,
951
00:44:21,367 --> 00:44:25,120
which is absolutely not okay with me.
952
00:44:25,829 --> 00:44:28,290
Failure is 100% not an option.
953
00:44:33,003 --> 00:44:34,880
So I have a challenge for you.
954
00:44:38,092 --> 00:44:40,094
This listing is now your listing.
955
00:44:40,803 --> 00:44:42,930
And I want you all to work your networks.
956
00:44:43,013 --> 00:44:46,350
I want you to hit the phones.
I want you to get creative.
957
00:44:47,393 --> 00:44:49,311
The first one to get it sold,
958
00:44:49,395 --> 00:44:51,855
to bring a buyer where we get a deal done…
959
00:44:53,816 --> 00:44:55,734
you're going to get $10 million.
960
00:45:07,871 --> 00:45:09,123
Let's see if it works.
961
00:45:13,001 --> 00:45:15,629
The real estate business
in New York is cutthroat.
962
00:45:16,463 --> 00:45:19,675
They're sharks, and when they smell blood,
they're gonna come.
963
00:45:20,342 --> 00:45:23,137
All is fair in war and real estate.
964
00:45:23,220 --> 00:45:24,722
♪ If there's a God… ♪
965
00:45:24,805 --> 00:45:29,309
90% of real estate brokers
in New York make less than 40K.
966
00:45:29,393 --> 00:45:32,980
And 40K is…
I mean, my… my watch is five times that.
967
00:45:37,025 --> 00:45:39,486
Do you know these other CEOs
that I now compete with?
968
00:45:39,570 --> 00:45:41,697
We're gonna have these ups and downs.
969
00:45:41,780 --> 00:45:44,491
Make it look awesome, or people will think
I can't afford a ladder.
970
00:45:44,575 --> 00:45:47,786
As a firm, the stakes are
one trillion percent higher.
971
00:45:47,870 --> 00:45:49,788
You fucked up. Royally.
972
00:45:49,872 --> 00:45:51,123
He's looking for you to step up.
973
00:45:51,206 --> 00:45:55,085
Ryan could've brought anyone to pitch with
you. He brought me. So keep that in mind.
974
00:45:55,669 --> 00:45:58,046
Central Park Tower penthouse.
We have to sell it.
975
00:45:59,131 --> 00:46:01,091
Some of us got called
to Central Park Tower.
976
00:46:01,175 --> 00:46:02,468
I've worked my ass off.
977
00:46:02,551 --> 00:46:05,345
There is no reason why
I shouldn't have been in that room.
978
00:46:05,429 --> 00:46:07,639
How many times
is your name on the deal wall?
979
00:46:08,682 --> 00:46:10,434
♪ So I can pray later… ♪
980
00:46:11,351 --> 00:46:13,437
This city will give you everything.
981
00:46:13,520 --> 00:46:15,272
Whoo!
982
00:46:15,355 --> 00:46:17,566
But it'll also take away everything.
983
00:46:18,734 --> 00:46:21,236
If you don't start getting tough,
people are gonna eat your food.
984
00:46:22,654 --> 00:46:25,240
Why do you feel like
I need to prove to you something?
985
00:46:25,324 --> 00:46:28,410
-You do.
-I am the reason you're at this company.
986
00:46:28,494 --> 00:46:30,662
-Do you think you'd ever leave SERHANT.?
-Yes.
987
00:46:30,746 --> 00:46:33,582
-Chloe, like, is just all talk.
-Your little podcast?
988
00:46:33,665 --> 00:46:35,292
That's not acceptable. Get out.
989
00:46:36,752 --> 00:46:40,380
I am ruthless
when it comes to protecting our brand.
990
00:46:40,464 --> 00:46:42,216
I don't give a shit how much you sell.
991
00:46:42,299 --> 00:46:44,510
If you're gonna be an asshole,
I will fire you.
992
00:46:44,593 --> 00:46:47,554
Either hold yourself
to a higher standard at this company,
993
00:46:47,638 --> 00:46:49,765
or go start your own fucking company.
79858
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