All language subtitles for I Love Lucy s00e01 westinghouse sponsor presentation.eng

This is the main studio of Desilu
Productions.

Just behind this door is the office of
the president of Desilu Productions.

And here, seated at his desk, we find
the boss. Uh, correction.

This is the boss's boss, the vice
president of Desilu Productions.

Oh, hi, dear.

Hi, honey.

Oh, would you sit over there, dear? I'm
busy.

Just a minute.

This is my desk. It says here,
President.

Well, if you want to get technical.

Now, will you sit over there?

What are you doing that is so important?

Well, I'm making a list of the
appliances I'll need for my new dressing

Now, look, Lucy.

I thought we discussed this at
breakfast, and we decided to let those

till later.

Oh, I know we did, dear.

Well?

Well, that was at breakfast. It's now
three hours later.

You know, at the rate you're going, it's
going to cost more to fix your dressing

room than it did to buy the whole
studio.

Oh, come now. All I need is a few
gadgets for the kitchen, a couple of

for the sitting room. And our sponsor
seems to have the best line at the

prices.

Where did you get this Westinghouse
catalog?

Westinghouse?

It's not Westinghouse. It's
Westinghouse.

House.

No, dear.

Westinghouse. Gauss.

How do you pronounce W -E -S -T -I -N
-G?

Westing? Right.

H -O -U -S -E.

House? Fine, I'll put them together.

Westinghouse?

This is the first time two rights made a
wrong.

Now, look, Lucy, it just so happens that
I studied English grammar in Cuba.

No. Let me explain something to you.
Explain, explain, please explain.

Look, when the G is followed by an H -O,
like in G -H -O

-S -T...

G -H -O, you say, go.

There is no H.

Well, if you keep calling it
Westinghouse, there'll be plenty of H.

I am telling you, it is pronounced
Westinghouse.

I suppose the people who've been doing
their TV commercials all these years

been wrong, huh?

Well, in this particular case, I'm
speaking better English than Betty

and John Cameron Sweezy.

How you ever got to be president, I will
never know.

Never mind that.

Where did you get this?

From Mr.

Hayden, our Westing... Our dealer in
Beverly Hills.

You can just give it back to him.

Or better yet, I'll give it back to him
when he comes in.

Oh, is Mr. Hayden coming here?

Yeah.

What's that for?

You were going to order all those new
appliances and surprise me.

Look, honey, I am taking Mr. Hayden on a
tour of all the studios. And I'm going

to tell him all about Westinghouse
Desilu Playhouse.

So that he and all the fellows at
Westinghouse will know what we're going

to help them sell their product.

What kind of a surprise is that?

I didn't say I was going to surprise
you.

Well... All right. When you and I take
Mr. Hayden on a tour of our studios,

give my order then.

You know, I do have a surprise for you.

Really? What?

You're not going on the tour of the
studios.

Why not?

Because I told you that you will have to
wait till later to get your

Westinghouse appliances. That's why not.

Well, couldn't I just tell him which
ones I want and buy them later?

Nothing doing. I do not trust you.

Some organization, the president doesn't
trust the vice president.

How'd you get to be president anyway?

I was elected.

By whom?

By me.

Now, look, honey, if you'll just be
patient, you'll get all the Western

appliances that you need for your
dressing room.

But right now, why don't you go to lunch
and take the afternoon off like a nice

little girl, huh? No.

Mr. Hayden?

Oh, yes. Send him right in, please.

Mr. Hayden. Well, at least I'll get a
chance to say hello to him.

Hello.

Goodbye.

And that is all.

Oh, hi.

Hello, Mr. Hayden.

You know my wife? Yes, we had quite a
chat about some appliances for her

dressing room.

Hello and goodbye.

Mr. Hayden, Lucy won't be able to go
with us in the studio tour. She has a

and appointment.

Oh, I'm sorry.

I could break it. Goodbye, dear. Why
don't you come down to my store tomorrow

and place your order there? Goodbye,
honey.

I just hate goodbyes, don't you?

Unless, of course, the goodbyes are the
kind that you have on those wonderful

Westinghouse appliances. What do you
mean?

Adios. Adios.

We decided to wait a little while on the
appliances.

He decided, I didn't. You see, he's the
president.

I understand. Well, whenever you're
ready, Mrs. Arnaz, we have some

things for you. And we have some
wonderful things for you and all your

Westinghouse dealers, too, in our new
Westinghouse Desilu Playhouse for the

fall. He means Westinghouse.

Adios. Adios.

I just want to stay a few more minutes.
I just want to take another look at the

catalog book before you have to give it
back to Mr. Hayden. I won't say a word.

Why don't you sit down? Yes, thank you.

You know, I'm really anxious to hear
about the Playhouse.

Those Westinghouse television shows in
the past have been a great thing for our

business. Oh, you mean shows like Studio
One and the political conventions,

election returns, stuff like that? Yeah,
and the college and pro football

telecasts. Oh.

Best of Broadway.

That was one of the first color TV
series.

Oh, yeah, well, you know, those shows
have been great, all right.

Well, we're just hoping that our series
will be the best yet.

You know, we like to do the kind of
shows for you fellows that we have found

be the most successful in the past. You
know, shows that, well, that deal with

real people and real stories.

People that you like to identify
yourself with.

We like to mix them up a little bit. You
know, a good melodrama, a good suspense

show, a real good western with a good
basic dramatic story in it, a

comedy, a musical comedy, you know.

Shows that you can watch with your whole
family and watch them week after week.

Shows that will... Pick up more dirt
faster than anything else.

Sorry, I was just reading about the all
-new Westinghouse Mobile Speed Vacuum

Cleaner.

It's a dilly.

Is that right?

And you know, something wonderful has
happened since we announced this

Westinghouse Desilu Playhouse for next
fall.

We have a great amount of creative
talent here at Desilu, but since we made

announcement, all the other wonderful
people around town have been calling us,

wanting to join the team, you know,
people like...

Well, writers like Aaron Spelling and
Rod Serling, Adrian Spees, Garson

so that we're lining up quite a team for
you.

Our first story, like I told you, is
going to be Bernadette, and that was

to be written by a girl by the name of
Ludie Clare, who did a wonderful job on

Bridges of St. Louis Ray.

So that with this kind of creative
talent and with the...

Biggest stars in show business to, uh...
Wash, rinse, and dry your dishes.

Lucy.

Say, this Westinghouse dishwasher is
pretty exciting.

Yeah. What about the Lucy Desi Hour
shows?

Will that be part of the playhouse?

Oh, you bet. Sure.

You know, during the year, Lucy and I
will do about seven big special shows.

As a matter of fact, we open this season
in October.

That's the one that Maurice Chevalier is
in.

Hey, will the merchants be in it?

Oh, we wouldn't do a show without the
mercies. Or little Ricky.

And, of course, I'll be on hand every
week to produce the show and also to be

your host.

Sounds like you're going to be pretty
busy.

Well, no busier than you Westinghouse
dealers, we hope.

How can we miss?

I happen to know that your five Lucy
Desi shows last season got the five

ratings of the year, averaging over 50
million viewers a show. That's money in

the bank for us.

Well, and I think that the...

The playhouses will attract a big
audience every week, too, because like

gals, we know that we got a good product
that the people would like to buy.

Say, I hope you don't mind my asking
about the commercials, but you know,

they're pretty important to us fellas.

Oh, I know, I know. And we thought about
them a lot, too. You see, in our shows,

it won't only be Betty Furness doing the
commercials, you know.

Lucy and I will be selling.

All the different things that
Westinghouse makes. Yes, we want

country to know what a wonderful company
Westinghouse is.

That's right.

You know, I don't know if you know this
or not, Mr. Hayden, but a few months ago

I took a tour of all the Westinghouse
plants throughout the country.

And I never realized what a really
tremendous offer this is. You know, how

great things they do.

for America business, you know, to help
make America the great country that

America is. I mean, things that the
industry of America needs and uses.

And in our show, we know that we're
going to be talking to, well, to all

of people, to company presidents, to
purchasing agencies, to people in

government, and we're going to be
talking to them right in their homes.

where John Cameron Suisse comes in.

Oh, by the way, three out of four
commercials will feature the electrical

appliances that you sell, Mr. Haley.

I'll bet John Cameron Sweezy and Betty
Furness have Westinghouse appliances in

their dressing rooms.

Isn't it time for you to go to lunch?

If I had a Westinghouse electric range
in my dressing room, I wouldn't have to

go to lunch.

And you won't be needing that there.

Oh, she can keep that if she likes.
Thanks, but by the time he lets me buy

anything, the 1961 catalog will be out.

Hi. Oh, hi.

Hi. Oh, how are you?

Vivian Vance and Bill Frawley. I would
like you to meet Mr.

Hayden. He's a Westinghouse dealer, one
of our sponsors.

Hi, boss.

How do you do? Hi.

I'm out in Beverly Hills. Oh, that's
nice. I'll drop by and see you.

Dusty, we just stopped by to see if you
and Lucy would like to join us for

lunch. We're going over to the
commissary. Well, I can't go. I have to

Hayden to one of the studios, but Lucy
can.

And here, Bill, it's on me. Oh, no, no,
no, you don't. This is my treat.

Fred Mertz might be a tightwad, but not
Bill Frawley.

Oh, well, in that case, Bill, we'll go
to Romanoff's.

Romanoff's.

Okay, Fred Mertz, we'll go to the
commissary.

Well, we'd better get going. The
helicopter is waiting in the parking

Helicopter? Oh, yeah. I want you to get
a very side view of all the Desilu

Studios. All right. See you later.

All right.

Adios.

Let's eat. I'm starved.

Okay, Ethel.

The name is Vivian.

The name may be Vivian, but the appetite
is Ethel.

Yeah, but let's eat in a hurry. I have a
lot of business to transact with Mr.

Hayden, and I need you two to help me.

What business?

Westinghouse business for my new
dressing room.

Is this a plot to put something over on
Bessie?

Well... As Betty Furness would say, you
can be sure if it's Lucy.

That's right,

Mr. Hayden.

There are a lot of great pictures on
there.

And you know, when we bought it, we not
only got the buildings and the sound

stages, but we acquired millions of feet
of stock film suitable for backgrounds

in our television shows.

There was a huge property department on
sets, costumes, well...

All kind of assets that'll give our
Western Gals Let's Do Playhouse great

production values.

Why don't we go over and take a look at
motion picture center? It's just a few

blocks away.

There it is.

That's where we made the I Love Lucy
shows, which were filmed in front of

audiences. You see, most of those sound
stages are equipped with seats for just

that purpose.

And we plan to do our Lucy spaces over
there, see?

And if you or any of the other dealers
want to see our show being filmed, we'll

have to have you.

Thanks, I'll take you up on that.

Now, what do you say we swing over to
Desi Luke Calder?

See, that's a little culvert, which
includes our huge back lot, known as 40

Acres, for obvious reasons.

You call it 40 Acres because it is 40
Acres.

All that stuff is for exteriors, you
know, outdoor action stuff.

Right now we're building a whole village
down there, a whole western town.

That looks enormous.

Well, to give you an idea how big it is,
that's where they make gun with the

wind. You know, one thing is sure,
you're not going to be cramped with

No, sir, not with 35 soundstages and
three studios.

You know, we're really going to try to
do a good job for you fellows.

What do you say we go back to Desilu
Gower and continue the tour?

We didn't have anything to do after
lunch, so we thought we'd go on the rest

the tour with you and Mr. Hayden. Oh,
good. Where's Lucy?

Oh, she had things to do.

Good.

Desi, could we talk to you privately for
a second, please?

Sure. Excuse me? Sure.

I want one of these. Uh -huh. And one of
these in lemon yellow. Yeah. And both

of these.

Later.

Oh, you know him?

Him? Oh, uh, yeah, he's one of my old
customers.

Oh, I see.

Oh, come on, I'll show you the inside of
the studio. Oh, good.

See,

here's the, uh...

Sad that we're just getting ready for
Bernadette. The Miracle of Bernadette.

That's going to be one of your shows.

It's got a wonderful cast.

Headed by Pierre Angeli. Oh, she's
wonderful.

Desi, could I see you for a minute?

What for? I have an interesting idea.
I'd like to talk over with you.

The painter on the ladder.

It's all right. It's me, Mrs. Arnaz.

Oh.

Here, we left off on page 11, I think.
Yes.

Now, I want one of those with all the
attachments.

And one of these. Oh, but the portable
one. Oh. Yes, please.

And I want one. No, I want three.
They're coming back.

Oh, for goodness sake. What's the
matter?

Vivian wants to play Bernadette.

That would be a miracle.

Come on. I want to show you the Mexican
set. Okay. See you later.

You know him, too?

Oh, sure.

Another one of my old customers.

Oh.

Isn't that nice? I'm glad to see that
our employees are partial to

products.

You know, if I didn't know I was in
Hollywood, I'd swear I

was in Mexico.

Well, you know, in a way you are. This
is a reproduction of a Tijuana street

we're using in our first lucid essay
hour. The one that Maurice Chevalier is

Oh. Oh, don't let me forget. I want to
show you a film clip of one of

Chevalier's numbers.

All right.

Quiet, please. Quiet, everybody.

Well, they're going to shoot a scene
right now. We're going to watch it.

I hope so.

And you know, Mr. Hayden, there's
another special feature for you fellows.

Every one of the Lucy Desi shows is
going to have a dealer promotion theme.

Like, for example, this one, the theme
is fiesta.

To tie in with the commercials, you
know. And all the dealers will be

fiesta merchandise stuff and local ads
and point of sale merchandise. You know,

stuff like this. Oh.

And many of our other shows will also
have a special product promotion.

Well, it sounds like Westinghouse is
going all out. Well, this is a

deal. You know, we're both going all
out.

Oh, Dennis, could I see you over here
for a minute?

Excuse me. Yes?

I want to ask you about something.

This one?

Oh, you don't want a small one.

A big one.

What size screen?

What size screen?

21 inch.

I don't know what's gotten into you two.

Now he wants to take the part of Betty
Furness in the first show.

Boy,

this is really something.

You got enough stuff in here to fill a
museum.

Well, this is a prop building I was
telling you about, and you know we got

floors just like this, and they're full
of every conceivable kind of prop you

can think of. Of course, what we don't
have, our crews can build.

Do you recognize this little fella?

No, who is it? One of your relatives?

This happens to be the star of one of
the most famous pictures ever made.

King Kong.

That little thing? You're kidding.

No, that's right.

This is the original King Kong.

Looks different than when he was
standing on top of the Empire State

huh? Well, you see, that's what they do
with special effects.

And we intend to use a lot of special
effects to heighten the dramatic values

our productions.

Now, over here, Mr. Haley. Could Bill
and I see you about something?

Now what?

Confidential.

I should have known.

Uh, is there something else you need?

No, I just want to find out about
delivery.

Well, how about Thursday?

Thursday? I need them today.

Well, if I could get away long enough to
place a rush order, I guess we could...

Shh, cheese it.

That's the silliest thing I ever heard
of, making a lamp out of King Kong.

we've been... Never mind.

Don't tell me he's one of your
customers.

Well,

I was just thinking that if... We can
sell to gorillas. Why, we can expand the

market. Oh, expand the market. That's
very funny.

Look, I wanted to show you a preview of
our first show, but the film won't be

ready until 5 o 'clock.

Well, that'll work out just fine. You
see, I have a special rush order to take

care of, and, well, I'll meet you back
here.

Good. My office is 5 o 'clock, right?
All right. See you then.

This is the scene I was talking to you
about. You know, the one that Maurice

Chevalier and Little Rick and I do
together.

It's from our first show.

Valentin, Valentin.

You and I, and only you and I,
Valentina,

Valentina.

Quiereme y nunca miraré a otra niña
nunca más.

Tra -la -la -la -la, eres tú mi única
ilusión.

Valentina, Valentina, si me dejas de
quererme partirás el corazón.

Oh, oh, oh, que rico el batidón.

Oh, oh, oh.

Good week, everybody.

I must say, you're doing everything
possible to help us get customers into

stores. Well, we're going to do even
more than that. You remember George

The actor? Sure. He's one of my
customers.

Is that right?

Well, George is one of our vice
presidents here at Desilu. He's vice

in charge of public affairs.

And he's going to be kind of a goodwill
ambassador for you fellows.

He's going to go to all the Western
Gauss gatherings all over the country to

help push your products whenever and
whenever he can.

Can't ask for more than that.

Desi, it's been wonderful. I want to
thank you for showing me around.

Oh, it's been a pleasure. I'm glad you
could come over. Good.

Oh, listen.

I'd like you to stop by Lucy's dressing
room before you... Her dressing room?

Yes. Well, look, it's a little bit late.
I think I'd better get back to the

store. Well, you know, I want you to see
it so you know what it needs when we're

ready to place the order.

Really, Desi, I won't have time.

It'll only take a minute. It's right
around the corner from my office. Come

Is Lucy here?

Uh, Lucy?

Uh, no, she's not in there.

Oh, good. Then she won't buy the Mr.
Hayden while I... Oh, uh, Lucy.

Oh, yes, she's in there.

Better not go in.

Uh, some other time.

Oh, as long as you're here, we're going
now. Uh, Dessie, um, she's dressing.

Oh. Oh, well, excuse me a minute.

We've been trying to give you a general
idea of what we are going to do for you

next fall, an idea of what our
objectives are.

And I just thought that you might like
to get here with me behind the scenes

listen to what we call our Westinghouse
Desilu Playhouse story policy.

This is the kind of paper that we send
around to all of our writers, directors,

producers, story editors, so that we
all...

stay within what we want to do and what
we think is good for both of us.

And we think that our mutual story
policy should be compounded of equal

quantities of do's and don'ts.

Now, on the do front, we say that we
give enthusiastic approval to stories

A, have a quality of excitement and
liveliness.

We want our stories to move.

It is essential that we clutch the
viewer's interest quickly.

That we give them no opportunity to
relinquish that interest.

In other words, we don't want the fellow
to go clunk and we're off the air, you

know.

Today, they don't even have to get up to
go clunk. They got that remote control

business. They push the button and off
you go.

So we want to keep them there.

Let's see now. B, we say we want stories
that have a currency and modernity in

theme and approach.

Our objectives should always be to have
stories and characters with which the

viewer can identify himself or would
like to identify himself.

C.

Stories that illuminate and enlarge the
concept that modern man, the individual,

is still captain of his destiny.

That through courage, determination, and
decency he can triumph over the

scientific, material, and psychological
strain and stresses which the speed and

pressures of the 20th century has
developed.

Fundamentally, this philosophy says that
all the age -old rules of decent human

behavior still holds good, and that
those who practice them honestly and

steadfastly will find happiness.

Now, in the dunce category, we say, A,
we do not want stories

which lack a clear, understandable
finish with a complete and satisfactory

resolution to the plot.

and the character relationship.

In other words,

we want to know what the final score
was. We don't want to be left hanging in

the air.

B, we do not want stories which rely for
the principal dramatic effort on the

aberration of neurotics or psychotics.

Now, this does not mean that if we find
a good

story about a physiochirist or...

What do you call those characters?

The head doctor, I guess.

If we find a good story about that,
we'll do it. But there's too many of

going around, and I just don't think
that the whole country's going nuts all

a sudden, you know.

Now, another thing we say here is we
don't want unhappy endings.

And I am sure that the American public
does not want unhappy endings. They've

never gone for unhappy endings.

Tragedies have always been a flop in
this country.

E, we do not want storage which are not
in the best business interest of

Westinghouse. Well, to death, you know.

And we should all avoid storage that
reflect unfavorably on any section of

country.

In other words, what we are seeking is
material that represents the largest

possible box office and which will not
categorically eliminate the

interest... of any viewer.

So if material containing these basic
ingredients is sat with sufficient

diligence and screened with extreme
care, there is no reason that it cannot

result in distinguished entertainment as
well as mass entertainment.

And this is very important.

Distinguished entertainment and mass
entertainment.

Otherwise, when you say distinguished
entertainment,

Perhaps you do shows that the people in
21 in New York like, the people in

Romanoff in Hollywood like.

We want to do a combination. We want to
please everybody. We want to please the

people in 21 in New York, the people in
Romanoff in Hollywood, and the people in

the middle.

There's about 160 million of them.

So, if somebody would ask me the
definition of our...

Total story policy, you might say, is a
class show with mass appeal.

And our last paragraph here says that
with this conception of story material

geared to a mass audience plus people
skilled and equipped to

present it most effectively, we can look
forward to a bright and productive

future for Westinghouse.

Desilu Playhouse.

Well, now, that's fine as far as the
show is concerned.

And we are very sure here that we can
deliver you this kind of a show.

But that's not enough.

We have to do something about our sales.

And that is the one thing that we cannot
do alone. You see, we need all of you

to help.

And we must think about this campaign
for next year as the biggest

teamwork operation ever put together.

In this team, we have the corporate
setup of Western House, the different

divisions of Western House, all the
thousands of Western House dealers, and

Desilu setup.

Now, we here at Desilu are aiming high.

We're aiming very high.

We are aiming to double your last year's
audience.

And I want you to aim high, too.

I want you to aim to double your sales.

And if we start out with this kind of
thinking and with this kind of teamwork,

I guarantee you that starting in
October,

we're going to be scoring touchdown
after touchdown.

So good luck, and let's go to work, huh?

Repair and Synchronization by
Easy Subtitles Synchronizer 1.0.0.0