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These are the user uploaded subtitles that are being translated: 1 00:00:00,291 --> 00:00:01,710 [Deckman] I'm from the South. 2 00:00:01,793 --> 00:00:05,422 And so if it's not smoked, then it's not worthy, right? 3 00:00:05,505 --> 00:00:07,465 Wood-fired cooking is so primal. 4 00:00:07,549 --> 00:00:13,555 It's so, like, how it all started 10,000 or however many thousands of years ago. 5 00:00:14,305 --> 00:00:16,683 And now it's trending, which I think is funny that 6 00:00:16,766 --> 00:00:20,979 the original way ancient man cooked is now trending. 7 00:00:21,062 --> 00:00:22,731 I mean, how can that possibly be? 8 00:00:23,398 --> 00:00:24,899 It makes everything taste better. 9 00:00:25,942 --> 00:00:29,112 It's sort of the ultimate connection to nature. 10 00:00:29,195 --> 00:00:30,447 [gentle music playing] 11 00:00:30,530 --> 00:00:33,116 Using nature to cook nature. 12 00:00:35,076 --> 00:00:37,245 I've lived and worked all over the world. 13 00:00:38,079 --> 00:00:43,793 In 2012, we opened Deckman's En El Mogor in Valle de Guadalupe 14 00:00:43,877 --> 00:00:46,796 on the grounds of an organic farm and vineyard 15 00:00:46,880 --> 00:00:49,174 with the goal to be as close to a sustainable, 16 00:00:49,257 --> 00:00:51,384 zero-kilometer restaurant as possible. 17 00:00:54,137 --> 00:00:55,847 And I think I finally found my home. 18 00:00:58,183 --> 00:01:00,560 I came here because of the incredible ingredients 19 00:01:00,643 --> 00:01:04,439 that come from both the Sea of Cortez and the Pacific Ocean. 20 00:01:05,190 --> 00:01:09,402 We have beautiful produce, cheeses, meats, olive oils, 21 00:01:09,486 --> 00:01:11,696 all within mere miles from the restaurant. 22 00:01:15,158 --> 00:01:17,535 For me, it really is a chef's paradise. 23 00:01:23,875 --> 00:01:25,585 After I became a Mexican citizen, 24 00:01:26,377 --> 00:01:29,214 it was important for me to travel the country 25 00:01:30,799 --> 00:01:33,259 and meet like-minded chefs, 26 00:01:33,927 --> 00:01:37,680 ranchers, producers, fishermen, artisans, 27 00:01:38,348 --> 00:01:43,311 who shared my commitment to responsible and sustainable farming and fishing. 28 00:01:44,646 --> 00:01:50,276 Join me as we explore and deep dive into the magical landscape of Mexico 29 00:01:50,360 --> 00:01:52,987 and discover its rich, culinary tapestry. 30 00:02:25,979 --> 00:02:27,438 [upbeat music playing] 31 00:02:28,064 --> 00:02:31,150 [Deckman] The Baja Peninsula's stunning and diverse landscape of deserts, 32 00:02:31,234 --> 00:02:35,446 mountains, and coastlines is one of the longest peninsulas in the world, 33 00:02:35,530 --> 00:02:37,824 extending over 1,000 kilometers. 34 00:02:38,658 --> 00:02:42,620 And in my opinion, it's one of the most spectacular places on the planet. 35 00:02:44,080 --> 00:02:46,416 The Sea of Cortez on the east coast of the peninsula 36 00:02:46,499 --> 00:02:48,585 is known for its biodiversity 37 00:02:48,668 --> 00:02:51,254 and has been called the Aquarium of the World 38 00:02:51,337 --> 00:02:53,464 for its vast variety of marine life. 39 00:02:54,257 --> 00:02:58,011 It has even been designated as a UNESCO world heritage site 40 00:02:58,094 --> 00:03:02,348 due to its ecological importance in distinctive marine ecosystems. 41 00:03:02,974 --> 00:03:07,145 The sea supports a wide range of amazing species and seafood. 42 00:03:07,896 --> 00:03:10,565 The Pacific Ocean on the west coast of the peninsula 43 00:03:10,648 --> 00:03:12,817 also has nutrient-rich waters. 44 00:03:13,359 --> 00:03:15,862 Here, the ocean has a consistent tide flow, 45 00:03:15,945 --> 00:03:18,615 which produces a bounty of outstanding seafood. 46 00:03:19,824 --> 00:03:22,493 The northern part of the peninsula is Baja California. 47 00:03:23,578 --> 00:03:28,166 And this region has played a pivotal role in Mexico's food and wine revolution 48 00:03:28,249 --> 00:03:30,418 that began back in the early 2000's. 49 00:03:32,629 --> 00:03:35,423 Up until 20 years ago, there weren't any fine dining restaurants 50 00:03:35,506 --> 00:03:40,011 held by Mexican chefs serving Mexican cuisine in Mexico. 51 00:03:40,094 --> 00:03:44,557 If you went to a fine dining restaurant in Mexico City, for example, 52 00:03:44,641 --> 00:03:49,354 the chef would be French, serving French food and French wine. 53 00:03:49,437 --> 00:03:52,357 But that began to change when, in the late 1990's, 54 00:03:52,440 --> 00:03:56,694 aspiring chefs left the country to attend culinary school or stage 55 00:03:56,778 --> 00:03:59,364 at well-known restaurants throughout the world. 56 00:03:59,447 --> 00:04:04,035 With new sophisticated palates, knowledge, and sharpened culinary techniques, 57 00:04:04,535 --> 00:04:07,246 they returned to Mexico and opened their own restaurants. 58 00:04:07,789 --> 00:04:09,999 With a focus on using Mexican ingredients, 59 00:04:10,083 --> 00:04:14,796 they began to innovate, elevate, and redefine Mexican cuisine. 60 00:04:15,505 --> 00:04:17,674 Here in Baja California, two chefs spearheaded 61 00:04:17,757 --> 00:04:22,428 the movement to redefine Mexican cuisine in the early 2000's. 62 00:04:23,471 --> 00:04:26,474 Benito Molina opened Manzanilla in Ensenada... 63 00:04:27,392 --> 00:04:30,853 and Jair Tellez opened Laja in Valle de Guadalupe, 64 00:04:31,479 --> 00:04:35,108 both offering fine-dining experiences with local ingredients. 65 00:04:38,486 --> 00:04:40,029 [rock music playing] 66 00:04:47,996 --> 00:04:52,166 My friend Pablo Ferrer was instrumental in this new culinary movement. 67 00:04:53,084 --> 00:04:57,213 As a young oceanographer, he saw Baja ingredients being exported, 68 00:04:57,296 --> 00:05:00,508 and not even being available to local chefs. 69 00:05:01,384 --> 00:05:04,137 He created the marketplace and the logistics 70 00:05:04,679 --> 00:05:07,807 to get these incredible ingredients to local chefs. 71 00:05:08,683 --> 00:05:11,644 Today, his company, Sargazo, is one of the premier 72 00:05:11,728 --> 00:05:14,022 and well-respected wholesale distribution companies 73 00:05:14,105 --> 00:05:16,399 in Baja and Mexico. 74 00:05:16,482 --> 00:05:18,401 It's you, man. You-- 75 00:05:18,484 --> 00:05:23,364 When people ask me what really caused the catalyst, 76 00:05:23,448 --> 00:05:25,158 what allowed Mexico to go from... 77 00:05:26,367 --> 00:05:30,455 sort of seen as almost a celebration of peasant food-- 78 00:05:30,538 --> 00:05:36,210 I don't know if that's the right word, but really, really traditional food. 79 00:05:36,919 --> 00:05:40,048 --uh, in sort of the high-end... 80 00:05:40,131 --> 00:05:44,719 The ability of a really finer restaurant experience 81 00:05:44,802 --> 00:05:47,555 was all created because he created a logistic 82 00:05:47,638 --> 00:05:51,434 to get high-end ingredients to these chefs. 83 00:05:51,517 --> 00:05:55,021 And there really wasn't-- Other than imported things, 84 00:05:55,104 --> 00:05:57,982 that didn't exist on a national level in Mexico. 85 00:05:58,524 --> 00:06:01,819 Because at that time, you know, all over Mexico, 86 00:06:01,903 --> 00:06:05,448 if you wanted, uh, to have good ingredients... 87 00:06:05,531 --> 00:06:06,741 [Deckman] They came from someplace else. 88 00:06:06,824 --> 00:06:07,992 -...in a restaurant... -Yeah. 89 00:06:08,076 --> 00:06:10,328 ...they would bring them from abroad. 90 00:06:10,411 --> 00:06:15,875 So it's, like, ironic that we had these amazing ingredients 91 00:06:15,958 --> 00:06:18,002 going to other countries. 92 00:06:18,086 --> 00:06:21,506 And if you wanted something good, you would have to bring it-- 93 00:06:21,589 --> 00:06:26,010 Back then, it was really the story with any ingredient in Mexico. 94 00:06:26,094 --> 00:06:29,639 You had some of the best agriculture products in the world 95 00:06:29,722 --> 00:06:31,557 all being exported. 96 00:06:31,641 --> 00:06:35,269 And what was left here... We didn't have-- 97 00:06:35,353 --> 00:06:38,064 There weren't very many options. And I think that's changing. 98 00:06:38,147 --> 00:06:41,150 I think there's way more focus today in Mexico 99 00:06:41,234 --> 00:06:44,529 about, uh, celebrating local producers, 100 00:06:44,612 --> 00:06:47,198 understanding what is grown around you, 101 00:06:47,281 --> 00:06:49,784 uh, and really, the producers understanding that: 102 00:06:49,867 --> 00:06:53,996 "Hey, there is a marketplace in Mexico for those ingredients." 103 00:06:54,080 --> 00:06:58,251 So, yeah, I would say that I was at the right place 104 00:06:58,334 --> 00:07:03,172 at the right time, surrounded by the right people. 105 00:07:03,256 --> 00:07:06,092 And you know, at that time, 106 00:07:06,175 --> 00:07:12,348 no hotel would dare to hire a Mexican chef. 107 00:07:12,431 --> 00:07:13,599 -Yeah. -Uh... 108 00:07:14,058 --> 00:07:16,269 I mean, many different cooks, 109 00:07:16,352 --> 00:07:20,064 but the head chef would be French, uh... 110 00:07:20,148 --> 00:07:23,609 -[Deckman] Italian, Spanish, German. -...European, from anywhere, 111 00:07:23,693 --> 00:07:27,113 and sometimes a couple of Americans. 112 00:07:27,196 --> 00:07:31,784 But it was mostly, uh, European chefs. 113 00:07:31,868 --> 00:07:37,331 And I mean, it's been changing so much. 114 00:07:37,415 --> 00:07:41,252 Even Mexican food was not appreciated. I mean... 115 00:07:41,335 --> 00:07:44,714 It really also changed the country, and in the sense 116 00:07:44,797 --> 00:07:47,133 that when the chefs started being recognized, 117 00:07:47,216 --> 00:07:52,013 the Mexican chefs started being recognized as Mexican chefs 118 00:07:52,096 --> 00:07:56,350 and your restaurant starts being noticed and it's not from France, 119 00:07:56,434 --> 00:07:59,896 and it's not from, you know, a European or American establishment, 120 00:07:59,896 --> 00:08:01,272 You know, makes you proud. 121 00:08:01,397 --> 00:08:04,233 And so I think, for Mexico and for all the, you know, 122 00:08:04,317 --> 00:08:06,402 from all the way from the back of the house 123 00:08:06,485 --> 00:08:07,737 to the front of the house, 124 00:08:08,404 --> 00:08:10,573 it just, it fills you with pride. 125 00:08:10,656 --> 00:08:12,617 -Cheers for that. -Yes, cheers for that. 126 00:08:13,784 --> 00:08:15,828 -Cheers to the ingredients. -Everything's delicious Drew. 127 00:08:15,912 --> 00:08:17,163 -Thank you. -Thank you. 128 00:08:17,747 --> 00:08:21,167 [Deckman] Bruma and restaurant Fauna are part of the new wave of development 129 00:08:21,250 --> 00:08:22,752 in Guadalupe Valley. 130 00:08:22,835 --> 00:08:26,297 Beautiful infrastructure offering a highly polished hotel and gastronomy 131 00:08:26,380 --> 00:08:28,049 combined with well-made wines 132 00:08:28,132 --> 00:08:31,510 have set the tempo for the future development of the area. 133 00:08:32,011 --> 00:08:35,097 Restaurant Fauna recently grabbed the number five spot 134 00:08:35,181 --> 00:08:38,351 of Latin America's 50 best restaurants by San Pellegrino, 135 00:08:38,434 --> 00:08:42,271 bringing well-deserved notoriety to the restaurant and the Valley. 136 00:08:43,689 --> 00:08:46,192 It's one of the nice things about being here in Baja California 137 00:08:46,275 --> 00:08:50,738 that you can really kind of do sort of whatever you want. 138 00:08:50,821 --> 00:08:51,948 -Exactly. -Right? 139 00:08:52,031 --> 00:08:53,991 But I mean, about no rules. 140 00:08:54,075 --> 00:08:55,034 Oh, yeah, for sure. 141 00:08:55,117 --> 00:08:59,163 Because, you know, living in Michoacán, Oaxaca, or Yucatan, 142 00:08:59,247 --> 00:09:01,874 there's so much tradition in so many years. 143 00:09:01,958 --> 00:09:03,709 We have a colleague here in the Valley that likes to say, 144 00:09:03,793 --> 00:09:06,212 "We don't have the weight of the pyramids on our shoulders." 145 00:09:06,295 --> 00:09:07,171 Yes. 146 00:09:07,255 --> 00:09:11,550 And so, you know, Baja food or Baja cuisine has really become 147 00:09:11,634 --> 00:09:13,719 kind of anything made with Baja ingredients. 148 00:09:14,262 --> 00:09:20,059 Baja is a really young state, populated by mainly migrants 149 00:09:20,142 --> 00:09:22,228 -from different parts of the world. -Exactly. 150 00:09:22,311 --> 00:09:27,024 So I think it's a combination between some sort of, like, 151 00:09:27,108 --> 00:09:32,738 Mexican influence, Baja flavors, with whatever background you have. 152 00:09:32,822 --> 00:09:38,577 Each family created its own "version" of Baja cuisine, 153 00:09:38,661 --> 00:09:40,288 with the ingredients, with the backgrounds, 154 00:09:40,371 --> 00:09:42,665 with whatever they enjoy eating. 155 00:09:42,748 --> 00:09:47,128 So still we have some food that we don't share the same... No? 156 00:09:47,211 --> 00:09:49,046 -Same history. -It has to do with that. 157 00:09:49,130 --> 00:09:53,050 Her Spanish background or my German background 158 00:09:53,134 --> 00:09:56,887 uh, decided to do something... something different. 159 00:09:56,971 --> 00:09:59,056 What brings us together, I guess, is seafood, 160 00:09:59,140 --> 00:10:01,058 'cause we all have seafood in our background 161 00:10:01,142 --> 00:10:04,687 whatever way you prepared it, you know. 162 00:10:04,770 --> 00:10:08,524 -I mean, erizo, and lobster, and cangrejo. -Yes. 163 00:10:08,607 --> 00:10:11,736 And we always-- We all ate that in a way, no? And certainly-- 164 00:10:11,819 --> 00:10:13,612 -But that's going back to the ingredients. -Yeah. 165 00:10:13,612 --> 00:10:16,490 A lot of people think, of course, of seafood, no, 166 00:10:16,490 --> 00:10:19,035 fish tacos when you come here. 167 00:10:19,118 --> 00:10:23,998 And I think gradually, gastronomy or food has taken over 168 00:10:24,081 --> 00:10:28,210 that agricultural part of the Valley. 169 00:10:28,294 --> 00:10:33,716 We have to remember that the sea gives us this amazing seafood 170 00:10:33,799 --> 00:10:35,634 in which everyone, you know-- 171 00:10:35,718 --> 00:10:39,680 We became a gastronomical region in the country because of it. 172 00:10:39,764 --> 00:10:44,435 Let's not forget that, you know, when you come to the Valle, 173 00:10:44,518 --> 00:10:48,189 have a great meal, maybe enjoy a carajillo, 174 00:10:48,272 --> 00:10:51,567 but that's not why you're here, you know. 175 00:10:52,443 --> 00:10:54,862 -It all started with the wine. -It all started with the wine. 176 00:10:54,945 --> 00:10:57,156 Let's remember where we came from, 177 00:10:57,239 --> 00:11:01,327 what we're doing, what makes this special, and what created the whole thing. 178 00:11:01,410 --> 00:11:04,372 -I love wine because I love food. -Yeah. 179 00:11:04,872 --> 00:11:06,082 They come together. 180 00:11:06,165 --> 00:11:08,709 You both grew up here, 181 00:11:08,793 --> 00:11:11,462 but then you both left and went to see the world, 182 00:11:11,545 --> 00:11:14,006 learning your trade and your skills. 183 00:11:14,090 --> 00:11:18,052 As you travel and you come back home, you're never the same person. 184 00:11:18,135 --> 00:11:22,223 It's not the same person that left on the travel that comes back. 185 00:11:22,306 --> 00:11:25,935 How have your international experiences 186 00:11:26,018 --> 00:11:30,022 allowed you to be better ambassadors, 187 00:11:30,106 --> 00:11:32,900 better producers here in Baja California? 188 00:11:32,983 --> 00:11:36,153 The first time I left was to Denmark. 189 00:11:36,237 --> 00:11:39,490 Uh, Noma was the best restaurant in the world. That was the first time. 190 00:11:39,573 --> 00:11:44,537 And I started looking to our cuisine, uh, in a very different way. 191 00:11:44,620 --> 00:11:47,665 And it was until I until, of course, until you see something else. 192 00:11:47,748 --> 00:11:51,836 For us, growing up here, you have 500 different dishes, 193 00:11:51,919 --> 00:11:54,839 like, different textures, different flavors, different... 194 00:11:54,922 --> 00:11:58,717 Until I left, I started realizing how lucky we are, 195 00:11:58,801 --> 00:12:02,138 and how much... Like, how much attention to food-- 196 00:12:02,221 --> 00:12:06,892 We have, like, this huge spectrum of ingredients, flavors, traditions, 197 00:12:06,976 --> 00:12:10,813 uh, and especially in a region where we can do whatever we want. 198 00:12:11,480 --> 00:12:12,982 That was, for me, the biggest thing. 199 00:12:13,065 --> 00:12:14,942 [pensive music playing] 200 00:12:15,025 --> 00:12:18,279 [Ojeda] I mean, I spent 16 years in Bordeaux, 201 00:12:18,362 --> 00:12:19,738 so that was a long while. 202 00:12:20,281 --> 00:12:25,578 And coming back and living this in Mexico, just opens up so many possibilities. 203 00:12:25,661 --> 00:12:28,539 So I think working abroad actually, 204 00:12:28,622 --> 00:12:30,875 and living abroad, actually helped me realize 205 00:12:30,916 --> 00:12:33,711 that the biggest advantage that we have is us. 206 00:12:34,628 --> 00:12:37,590 -I know it sounds cliché, but it's not. -I don't think so. I agree with you. 207 00:12:37,673 --> 00:12:38,716 We're very, very lucky. 208 00:12:38,799 --> 00:12:42,428 We have great product from the mountain, great product from the ocean. 209 00:12:42,511 --> 00:12:46,849 Uh, I mean, the vegetables are amazing. We are very fortunate. 210 00:12:46,932 --> 00:12:49,935 I think sometimes you have to leave what you have 211 00:12:50,019 --> 00:12:52,021 -to understand what you have. -Yeah. 212 00:12:52,104 --> 00:12:56,317 Because, you know, you can't see the forest because of the trees. 213 00:12:56,400 --> 00:13:00,654 And so when you step away, and you can look back and see the forest, 214 00:13:00,738 --> 00:13:03,866 then you understand the abundance 215 00:13:03,949 --> 00:13:06,577 and the offering that we have here in Baja California 216 00:13:06,660 --> 00:13:11,457 and how just world class, without a doubt, the ingredients are. 217 00:13:11,540 --> 00:13:16,712 You eat beautifully in the Valle, and you drink amazing wine. 218 00:13:16,795 --> 00:13:18,005 Now, let's support that. 219 00:13:19,048 --> 00:13:20,132 -Salud. -Salud. 220 00:13:33,812 --> 00:13:36,440 [Deckman] Ensenada is home to some of the most progressive 221 00:13:36,524 --> 00:13:39,235 and innovative aquaculture projects in the world. 222 00:13:40,945 --> 00:13:43,072 Aquaculture can get a bad rap sometimes, 223 00:13:43,155 --> 00:13:45,741 but in my opinion, just as in traditional farming, 224 00:13:45,824 --> 00:13:48,327 there are good practices and bad practices. 225 00:13:48,953 --> 00:13:52,331 When done correctly, aquaculture produces a superior ingredient 226 00:13:52,414 --> 00:13:55,292 while at the same time, promoting a sustainable future 227 00:13:55,376 --> 00:13:58,295 and helping conserve the ocean's endemic populations. 228 00:14:02,466 --> 00:14:04,426 Although technically not aquaculture, 229 00:14:05,135 --> 00:14:09,682 Baja aquafarms also doing business as Bluefiná, off the coast of Ensenada, 230 00:14:09,765 --> 00:14:13,018 is one of the local projects helping to conserve biomass. 231 00:14:13,727 --> 00:14:18,607 With a team of scientists, engineers, divers, and aquaculture specialists, 232 00:14:18,691 --> 00:14:21,402 the team has created a more sustainable, ethical, 233 00:14:21,485 --> 00:14:23,988 and responsible fishery for bluefin tuna 234 00:14:24,071 --> 00:14:27,575 that is setting best practices for the bluefin ranching industry. 235 00:14:29,368 --> 00:14:32,788 Because of illegal, unregulated, and unreported fishing, 236 00:14:32,871 --> 00:14:36,000 bluefin tuna populations have been severely overfished. 237 00:14:36,500 --> 00:14:41,046 And Bluefiná invited me to see firsthand how they are redefining this industry 238 00:14:41,130 --> 00:14:43,507 and proving that it can be done responsibly. 239 00:14:43,591 --> 00:14:45,259 -Thanks, Benito. -No, no. 240 00:14:45,342 --> 00:14:48,137 You know, I've been in the helicopters for races and things like that, 241 00:14:48,220 --> 00:14:54,518 but over the ocean and seeing the farm from the sky, it's really impressive. 242 00:14:54,602 --> 00:14:57,021 I mean, obviously, bluefin tuna gets... 243 00:14:58,897 --> 00:15:03,444 There's a lot of publicity, there's a lot of, um, pressure, 244 00:15:03,527 --> 00:15:08,240 there's a lot of people not doing bluefin tuna the right way. 245 00:15:08,324 --> 00:15:14,121 Not respecting the resource, not acknowledging the market. 246 00:15:14,204 --> 00:15:17,708 And I've watched what you do, 247 00:15:18,459 --> 00:15:24,006 change into a company that is very, very concerned... 248 00:15:24,089 --> 00:15:26,842 -Of course. -...very socially active. 249 00:15:27,468 --> 00:15:34,266 And-- And-- And-- And really, is doing what I see the most it possibly can 250 00:15:35,100 --> 00:15:39,855 to conserve the resource and-- and still bring it to market. 251 00:15:39,938 --> 00:15:44,151 It has been the hardest part to get into a concept that 252 00:15:44,234 --> 00:15:48,405 you have a resource that is overexploited. 253 00:15:48,489 --> 00:15:52,159 We put a lot of effort, not only this company, 254 00:15:52,242 --> 00:15:57,831 this country put a lot of effort to set into a quota system. 255 00:15:57,915 --> 00:16:02,378 It's been ten years that we start this concept 256 00:16:02,461 --> 00:16:05,923 to catch less and do more with what we have. 257 00:16:06,006 --> 00:16:07,925 We're seeing more tuna. We're seeing them come back. 258 00:16:08,008 --> 00:16:10,386 -Definitely. -Nature's incredible in that sense, right? 259 00:16:10,469 --> 00:16:11,679 [Sarmiento] That's the main concept. 260 00:16:11,762 --> 00:16:13,430 [Deckman] Give nature a break, and she recuperates. 261 00:16:13,514 --> 00:16:16,975 Which is a really cool thing, is because they're assessing the stocks 262 00:16:17,059 --> 00:16:19,561 and they've realized that if they only harvest so much 263 00:16:19,561 --> 00:16:23,482 that it's sustainable, and they're being able to get more tuna in bigger sizes 264 00:16:23,565 --> 00:16:25,484 to capture, out on the ocean. 265 00:16:25,567 --> 00:16:28,904 And they're doing better and better every year, which is really cool. 266 00:16:28,987 --> 00:16:31,115 So walk me a little bit through the process 267 00:16:31,198 --> 00:16:36,370 from setting the seine net to having a nigiri on your plate. 268 00:16:36,453 --> 00:16:38,497 So he catches them with these big purse seines, 269 00:16:38,580 --> 00:16:40,999 and then he purses them, and then he puts them into a net, 270 00:16:41,041 --> 00:16:43,585 just like the one that's right behind us here, to be towed by a boat, 271 00:16:43,669 --> 00:16:46,505 like these boats that we have behind us here, and they bring it in. 272 00:16:46,588 --> 00:16:48,549 They bring it in here to shore, where they-- 273 00:16:48,632 --> 00:16:51,093 So transfer from the sein net to the corral at sea. 274 00:16:51,176 --> 00:16:53,846 -Yes. -[Deckman] Then the corral is towed back? 275 00:16:53,929 --> 00:16:57,224 [Sarmiento] Once we transfer the fish, we have to keep it alive. 276 00:16:57,307 --> 00:16:59,518 Count the fish, size the fish. 277 00:16:59,601 --> 00:17:02,020 So every fish that is harvested from the ocean, 278 00:17:02,104 --> 00:17:05,441 when it gets here, it already has a certificate. 279 00:17:05,524 --> 00:17:08,777 So you have divers working the whole way in? 280 00:17:08,861 --> 00:17:10,154 -[Sarmiento] Whole way in. -[Deckman] Okay. 281 00:17:10,237 --> 00:17:13,198 So now we've transferred from the seine net to the corral. 282 00:17:13,282 --> 00:17:15,993 We've towed the corral back in. 283 00:17:16,076 --> 00:17:17,578 By the time it gets here, they've been counted. 284 00:17:17,661 --> 00:17:21,206 Do you know how many is in the corral and their approximate sizes? 285 00:17:21,290 --> 00:17:24,334 Approximate sizes, number of pieces, and we start feeding. 286 00:17:24,418 --> 00:17:26,253 And that's one of the things that we talked about, 287 00:17:26,336 --> 00:17:31,425 was that, over time, you've changed the way you feed the fish. 288 00:17:31,508 --> 00:17:36,305 Yeah, we have learned how to catch the fish, farm the fish. 289 00:17:37,181 --> 00:17:39,349 Feed the fish on the needs of the fish. 290 00:17:39,433 --> 00:17:42,895 [Schmidt] Get them to the right conditions so that they're ready for market. 291 00:17:42,978 --> 00:17:44,605 So you don't really need to get them huge. 292 00:17:44,688 --> 00:17:48,275 You just need to get them right, just a little condition. 293 00:17:48,358 --> 00:17:52,404 Getting that fish in perfect conditions in the short amount of time... 294 00:17:52,488 --> 00:17:56,408 I mean, it's 90 seconds from water to the ice slurry. 295 00:17:56,492 --> 00:17:59,745 Yes. Since we harvested here, every fish has its tag. 296 00:17:59,828 --> 00:18:04,833 You can know where it was catch, the year, the strainer that catch it, 297 00:18:04,875 --> 00:18:06,710 the tow boat that tow it. 298 00:18:06,794 --> 00:18:08,670 It's a whole traceability concept. 299 00:18:08,754 --> 00:18:12,925 How much of your product is sold on futures? 300 00:18:13,926 --> 00:18:15,719 -None. No. -None? Wow. 301 00:18:15,803 --> 00:18:17,679 -Really? -No, no. It's not futures. 302 00:18:17,763 --> 00:18:20,265 This is based on the market needs. 303 00:18:20,349 --> 00:18:23,560 Every fishes harvested today is already sold. 304 00:18:23,644 --> 00:18:27,356 We were talking about the way it happens in the Mediterranean 305 00:18:27,439 --> 00:18:30,651 where they capture everything, 306 00:18:31,193 --> 00:18:34,780 they feed everything at the same time, they harvest everything, 307 00:18:35,322 --> 00:18:39,660 and so there's huge amounts of fish coming to market all at the same time, 308 00:18:39,743 --> 00:18:42,246 -and all that fish gets frozen. -[Sarmiento] It is. 309 00:18:42,329 --> 00:18:44,456 There's no long-term employment. 310 00:18:44,540 --> 00:18:47,626 It's almost like migrant workers, right? And these guys are full-time employees. 311 00:18:47,709 --> 00:18:50,587 They're-- They have the Baja aquafarms tattoo. 312 00:18:50,671 --> 00:18:54,007 I mean, I see this as being way more manageable. 313 00:18:54,091 --> 00:18:56,885 That's, uh... That's controlling your market. 314 00:18:56,969 --> 00:19:00,681 That's [stammers] eliminating waste. 315 00:19:00,764 --> 00:19:03,976 Long-term farming takes long term everything. 316 00:19:10,816 --> 00:19:14,153 [Deckman] Benito and I were inspired to come to Baja California 317 00:19:14,236 --> 00:19:16,363 because of a visionary winemaker. 318 00:19:16,905 --> 00:19:20,033 Hugo D'Acosta was trained in Bordeaux. 319 00:19:20,117 --> 00:19:23,745 And when he returned to Mexico, he saw the potential of the region 320 00:19:23,829 --> 00:19:27,541 producing quality wine to complement the ingredients. 321 00:19:29,126 --> 00:19:32,421 So he sought out chefs who wanted to source local 322 00:19:32,504 --> 00:19:35,090 and create a cuisine that defined Baja California. 323 00:19:35,173 --> 00:19:36,341 [inaudible dialogue] 324 00:19:37,968 --> 00:19:42,472 You and I are both here because of the same person. 325 00:19:44,141 --> 00:19:46,894 -You came ten years or more before me. -That is right. 326 00:19:46,977 --> 00:19:48,770 Way more than ten years before me. 327 00:19:48,854 --> 00:19:51,690 -Hugo brought you to Santo Tomás. -Yes. 328 00:19:51,773 --> 00:19:54,151 What would this be without him? 329 00:19:54,234 --> 00:19:56,945 I mean, he's the first guy that, you know-- 330 00:19:57,029 --> 00:19:59,615 I guess you could probably think that maybe somebody else 331 00:19:59,698 --> 00:20:03,118 would have seen the situation in Guadalupe Valley, 332 00:20:03,201 --> 00:20:06,788 where people were stopping growing grapes because it cost them more to grow them 333 00:20:06,872 --> 00:20:12,586 because the few buyers there were had just squeezed everything out of the farmers. 334 00:20:12,669 --> 00:20:14,338 And he was like, "Well, you should make wine." 335 00:20:14,421 --> 00:20:17,424 Maybe somebody else would have done that, but it wasn't somebody else. 336 00:20:17,507 --> 00:20:20,010 It was Hugo D'Acosta that had the vision to go, 337 00:20:20,093 --> 00:20:22,888 "Hey, stop selling your fruit for pennies. 338 00:20:22,971 --> 00:20:25,223 I'll teach you how to make wine. Let's make wine." 339 00:20:25,307 --> 00:20:27,851 And that's where it went, psst, right? 340 00:20:27,935 --> 00:20:32,814 He knew that he had to create a culture of wine 341 00:20:32,898 --> 00:20:35,317 and teach people to make wine, 342 00:20:35,400 --> 00:20:37,527 teach people to drink wine, 343 00:20:37,611 --> 00:20:40,781 to make a bigger happening, you know. 344 00:20:40,864 --> 00:20:44,868 I think that takes a lot of caring, a lot of passion, 345 00:20:44,952 --> 00:20:49,706 -a lot of understanding, a lot generosity. -Generosity. 346 00:20:49,790 --> 00:20:51,166 I mean, I think-- 347 00:20:51,250 --> 00:20:53,794 "Visión de campo," I say it a lot in Spanish. 348 00:20:53,877 --> 00:20:57,506 And for the wine industry in Mexico to take off where it took, 349 00:20:57,589 --> 00:21:00,842 they needed food, so they needed some cooks. 350 00:21:02,135 --> 00:21:03,887 And so that's how it happened. 351 00:21:03,971 --> 00:21:08,517 In Embotelladora Vieja, the first time, the first reunion I had with him, 352 00:21:08,600 --> 00:21:10,811 he told me, "I don't care if we make money. 353 00:21:10,894 --> 00:21:12,729 I just want to make this restaurant famous." 354 00:21:12,813 --> 00:21:17,859 So I ordered a wheel of Parmigiano Reggiano my first day. 355 00:21:18,318 --> 00:21:20,195 [all laughing] 356 00:21:21,905 --> 00:21:24,282 And quiche de Parmigiano Reggiano. 357 00:21:25,200 --> 00:21:27,786 "The Parmigiano Reggiano is coming with me." 358 00:21:27,869 --> 00:21:28,745 [all laughing] 359 00:21:28,829 --> 00:21:33,208 But it was this understanding of, like, how the only thing that matters 360 00:21:33,291 --> 00:21:36,294 is to make the experience more beautiful. 361 00:21:36,837 --> 00:21:38,422 So he was ahead of his time. 362 00:21:38,505 --> 00:21:40,549 -He is still ahead of his time. -Absolutely. 363 00:21:40,632 --> 00:21:42,718 Ahead of his time and with a huge heart 364 00:21:42,801 --> 00:21:47,014 who shared all this knowledge and let us shine. 365 00:21:47,097 --> 00:21:50,017 What he did is he created all this beautiful wine industry 366 00:21:50,100 --> 00:21:52,769 where everybody was making great artisanal wines, 367 00:21:52,853 --> 00:21:54,771 and that brought in all these great chefs. 368 00:21:54,855 --> 00:21:56,398 And in my case, in particular, 369 00:21:56,481 --> 00:22:00,068 you have all these people coming in to try great wine 370 00:22:00,152 --> 00:22:02,487 that are made by small producers. 371 00:22:02,571 --> 00:22:06,074 And it opened the door for beer and for other things 372 00:22:06,158 --> 00:22:10,454 that are made artisanally much better than, 373 00:22:10,537 --> 00:22:12,414 you know, than the industrial stuff. 374 00:22:12,497 --> 00:22:16,168 So a lot of us are here because of him, you know, because of Hugo. 375 00:22:16,668 --> 00:22:20,130 And it kind of all brought us all in, and Ensenada has become a hub for that, 376 00:22:20,213 --> 00:22:22,215 as far as craft beer is concerned. 377 00:22:22,299 --> 00:22:26,094 In my case, uh, Baja, in particular, Ensenada, 378 00:22:26,178 --> 00:22:28,889 is considered one of the top spots, 379 00:22:28,972 --> 00:22:30,932 and I think a lot of us are here because of that. 380 00:22:31,016 --> 00:22:33,685 You know, because people are here, and they like to try new things, 381 00:22:33,769 --> 00:22:36,563 and they like, they know, they see that it is possible. 382 00:22:36,646 --> 00:22:40,025 And he is the one who made that possible for all of us. 383 00:22:40,108 --> 00:22:43,236 He identified the existence of the ingredient 384 00:22:44,279 --> 00:22:47,991 and invited the right people to share those. 385 00:22:50,494 --> 00:22:53,663 And the two of you were groundbreakers here, 386 00:22:53,747 --> 00:22:56,625 just innovators, you know. 387 00:22:56,708 --> 00:23:00,170 You, a couple years later, Jair started with Laja. 388 00:23:00,670 --> 00:23:05,801 But, I mean, that really started the recognition 389 00:23:05,884 --> 00:23:08,220 of the area, what you were doing. 390 00:23:08,303 --> 00:23:09,971 I mean, you have to understand that, 391 00:23:10,055 --> 00:23:12,682 I mean, Ensenada, for people in Mexico City, 392 00:23:12,766 --> 00:23:14,935 22 years ago was the Wild West. 393 00:23:15,018 --> 00:23:22,275 It was someplace that people didn't think of coming to do anything. 394 00:23:22,359 --> 00:23:23,777 It was just a town. 395 00:23:23,860 --> 00:23:26,696 I remember I was so blown away, blown away. 396 00:23:26,780 --> 00:23:31,076 I mean, the ocean, I kind of expected what I was going to see 397 00:23:31,159 --> 00:23:34,204 after being on the tuna boat and coming here a couple of times. 398 00:23:34,287 --> 00:23:39,668 But what really blew my mind was when I went to Maneadoro and I saw the farms. 399 00:23:39,751 --> 00:23:41,336 -[Deckman] Yeah. -[Benito] I was like, "Oh, my God." 400 00:23:41,419 --> 00:23:45,632 Besides all this beauty in the ocean, we have all this beauty in the land. 401 00:23:45,715 --> 00:23:49,177 So it was quite something to see all this other beauty 402 00:23:49,261 --> 00:23:50,846 besides the ocean, which is there. 403 00:23:50,929 --> 00:23:54,558 I mean, like the olive oil, the wine is another ingredient, 404 00:23:54,641 --> 00:23:57,310 and all the other tradition, 405 00:23:57,394 --> 00:23:59,646 like the cheese with Marcelo, for example, too. 406 00:23:59,729 --> 00:24:02,149 I mean, there is a lot of projects and a lot of people 407 00:24:02,232 --> 00:24:06,486 who are really interested or committed to the products that they make, 408 00:24:06,570 --> 00:24:09,489 and they're proud of it, and work on it really hard. 409 00:24:09,573 --> 00:24:13,535 For me, the defining element of Baja cuisine is, 410 00:24:13,618 --> 00:24:16,621 it's not a cuisine that's based on tradition. 411 00:24:17,122 --> 00:24:19,332 -It's based on ingredient. -Mm-hm. 412 00:24:19,416 --> 00:24:24,713 And any ingredient made with Baja ingredients 413 00:24:24,796 --> 00:24:26,965 is automatically Baja cuisine. 414 00:24:27,048 --> 00:24:29,342 That's exactly what I told Anthony Bourdain. 415 00:24:29,426 --> 00:24:31,511 We have a clean slate here. 416 00:24:32,012 --> 00:24:36,600 And I mean, we don't have all this tradition 417 00:24:36,683 --> 00:24:38,560 of, like, Oaxaca or Chiapas. 418 00:24:38,643 --> 00:24:42,189 This is a new place with fantastic ingredients, 419 00:24:42,272 --> 00:24:47,110 with a wine region that's being born, so it's... 420 00:24:47,194 --> 00:24:50,113 It was-- It was, I think, one of the most important things, 421 00:24:50,197 --> 00:24:52,407 and also, the freedom that it gave us 422 00:24:52,949 --> 00:24:54,534 because you don't have to follow anything. 423 00:24:54,618 --> 00:24:57,287 -It was for us to do what we wanted. -[Deckman] Right. 424 00:25:00,290 --> 00:25:02,375 [Deckman] One of the ingredients that I've had on my menu 425 00:25:02,459 --> 00:25:04,878 since I opened is true striped bass 426 00:25:04,961 --> 00:25:07,214 or in Spanish, "lubina rayada." 427 00:25:07,297 --> 00:25:09,007 When we roast the whole sea bass, 428 00:25:09,090 --> 00:25:11,509 we actually debone it and put it back together. 429 00:25:11,593 --> 00:25:15,180 We season it with San Felipe sea salt, ground fennel seed, 430 00:25:15,263 --> 00:25:18,558 and also, fennel confit, with thyme, 431 00:25:18,642 --> 00:25:20,727 a little bit of olive oil here from the Valley, 432 00:25:20,810 --> 00:25:24,481 and into the hot wood-fired oven until the fish is done. 433 00:25:25,565 --> 00:25:27,442 We serve it with a sauce vierge, 434 00:25:27,525 --> 00:25:30,028 which is basically just a cured tomato vinaigrette. 435 00:25:32,030 --> 00:25:35,158 I sourced the fish directly from Pacifico Aquaculture, 436 00:25:35,242 --> 00:25:38,495 who grows the bass eight miles off the coast of Ensenada 437 00:25:38,578 --> 00:25:39,829 on Todos Santos Island. 438 00:25:40,372 --> 00:25:43,333 This is part of the Pacific Biosphere Reserve. 439 00:25:43,416 --> 00:25:47,254 This farm is the only sustainable sea bass farm in the world. 440 00:25:48,755 --> 00:25:51,383 I've been to the farm to see how the fish are cared for, 441 00:25:51,466 --> 00:25:53,677 and it's really an incredible experience. 442 00:25:55,178 --> 00:25:58,682 Now, what we're doing there is selecting the strongest, 443 00:25:58,765 --> 00:26:01,226 the fastest growing, growing from the start. 444 00:26:01,309 --> 00:26:05,397 Now, we're much more focused on quality than just on quantity. 445 00:26:05,480 --> 00:26:07,274 They come in the market as quick as possible. 446 00:26:07,357 --> 00:26:10,860 -Exactly. -So, what is the total amount of time, 447 00:26:10,944 --> 00:26:14,114 from hatch to placement in the farm? 448 00:26:14,197 --> 00:26:15,573 How long are those fish here? 449 00:26:15,657 --> 00:26:17,742 It takes about 110 days. 450 00:26:17,826 --> 00:26:19,703 How big are the fingerlings when they...? 451 00:26:19,786 --> 00:26:21,997 Oof. They're about this size, yeah. 452 00:26:22,080 --> 00:26:26,167 But, you know, aquaculture gets a really bad reputation. 453 00:26:26,251 --> 00:26:31,923 There have been some really horrible examples of aquaculture, 454 00:26:32,007 --> 00:26:33,425 not to do aquaculture. 455 00:26:33,508 --> 00:26:36,886 But aquaculture, in a closed cycle like yours, 456 00:26:36,970 --> 00:26:40,181 -it's not different than landfarming. -Nope. 457 00:26:40,265 --> 00:26:42,851 [Deckman] And in the same sense, there's good land farming, 458 00:26:42,934 --> 00:26:45,812 there's regenerative agriculture, there's organic agriculture. 459 00:26:45,895 --> 00:26:47,314 There's a lot of different things. 460 00:26:47,397 --> 00:26:51,192 And there's really shitty commercial agriculture 461 00:26:51,276 --> 00:26:54,279 that's just dumping chemicals and monoculture. 462 00:26:54,362 --> 00:26:56,698 And the same as in aquaculture. 463 00:26:56,781 --> 00:27:00,201 -There's best practices and not so... -Not so good practices. Yeah. 464 00:27:00,285 --> 00:27:02,120 And so I really, you know, it's-- 465 00:27:02,203 --> 00:27:05,582 I've always enjoyed watching Pacifico 466 00:27:05,665 --> 00:27:10,795 develop and change and become more and more, with each season, 467 00:27:10,879 --> 00:27:12,464 more dedicated to sustainability, 468 00:27:12,547 --> 00:27:15,050 -more dedicated to traceability... -[Vincent] Mm-hm. 469 00:27:15,133 --> 00:27:19,304 ...and really making it a long term manageable project. 470 00:27:19,387 --> 00:27:22,724 And congratulations here. I love your fish. 471 00:27:22,807 --> 00:27:28,063 Good. Again, I think big part of Pacifico is sustainability, doing things right. 472 00:27:28,146 --> 00:27:32,150 Part of it, again, it's certifications that actually tells people 473 00:27:32,233 --> 00:27:34,444 that we're doing the good thing, no? 474 00:27:34,527 --> 00:27:37,947 You need to be very mindful of what's going on with the facts, no? 475 00:27:38,031 --> 00:27:39,491 Luckily, we have good people here. 476 00:27:39,574 --> 00:27:42,077 They're all graduates from the local universities. 477 00:27:42,160 --> 00:27:45,705 The feedback that we get from techs from day to day is super important 478 00:27:45,789 --> 00:27:47,540 We're four stars BAP-certified. 479 00:27:47,624 --> 00:27:51,086 That's hatchery, farm, processing, and admin. 480 00:27:51,169 --> 00:27:52,504 They're certified. 481 00:27:52,587 --> 00:27:54,672 It's meaning you don't use hormones. 482 00:27:54,756 --> 00:27:57,342 You're doing-- You're giving the best quality feed. 483 00:27:57,425 --> 00:28:00,595 You're taking care of your people, which is a big part, social, 484 00:28:00,678 --> 00:28:04,391 doing social part on the community as well. 485 00:28:04,474 --> 00:28:06,351 Here, we're doing 100% RAS, 486 00:28:06,434 --> 00:28:09,521 so the actual water that we discharge is small. 487 00:28:09,604 --> 00:28:13,441 The water quality that we discharge is actually better than what we receive. 488 00:28:13,525 --> 00:28:16,277 -[chuckles] -So it's a big, big thing. 489 00:28:16,361 --> 00:28:18,822 And at the end of the day, we have a product that, 490 00:28:18,905 --> 00:28:22,409 compared, let's say, to fisheries, that it's stable year-round. 491 00:28:22,492 --> 00:28:26,746 The quality is stable since we manage the feed and everything around it. 492 00:28:26,830 --> 00:28:29,666 It's a really stable product. Really good product, no? 493 00:28:29,749 --> 00:28:32,001 Well, thank you for your time, brother. 494 00:28:32,085 --> 00:28:34,003 -No problem. Whenever. -Always a pleasure. 495 00:28:34,087 --> 00:28:36,089 [upbeat music playing] 496 00:28:40,093 --> 00:28:41,261 [seagulls calls] 497 00:28:45,974 --> 00:28:48,518 We hear every day about climate change. 498 00:28:48,601 --> 00:28:52,730 We hear every day about all the horrible things 499 00:28:52,814 --> 00:28:55,108 that we have done to the earth. 500 00:28:55,191 --> 00:28:59,446 Efforts to recuperate something. 501 00:29:00,029 --> 00:29:01,698 Try to stop Armageddon. 502 00:29:01,781 --> 00:29:05,827 And I see a company like Baja Aqua-Farms 503 00:29:05,910 --> 00:29:13,084 that's going to extreme lengths to conserve a resource. 504 00:29:14,127 --> 00:29:16,171 Still, a controversial resource. 505 00:29:16,254 --> 00:29:18,506 But you're doing so many things 506 00:29:18,590 --> 00:29:23,511 between traceability and responsibility in social programs. 507 00:29:23,595 --> 00:29:28,099 How do we get other fisheries 508 00:29:28,933 --> 00:29:32,770 to treat the ocean like you're treating the ocean? 509 00:29:33,480 --> 00:29:39,402 Just thinking about... if the kind of traceability 510 00:29:39,486 --> 00:29:44,407 and conservation efforts that you are applying to your capture, 511 00:29:44,491 --> 00:29:48,953 other fishermen and other fisheries would use... 512 00:29:50,914 --> 00:29:52,665 how fast the ocean would rebound, 513 00:29:52,749 --> 00:29:58,171 and how much more it would just come back. 514 00:29:58,671 --> 00:30:00,507 I think the most important part 515 00:30:00,590 --> 00:30:04,469 is to understand that we owe this respect to the ocean. 516 00:30:04,552 --> 00:30:08,223 Every one of us in this table, we have a huge respect to the ocean, 517 00:30:08,306 --> 00:30:11,017 and the ocean has shaped our lives. 518 00:30:11,100 --> 00:30:15,438 So we have this contribution of respect to pay back. 519 00:30:15,522 --> 00:30:21,486 And this respect is sustainability, traceability, zero plastic, 520 00:30:21,569 --> 00:30:23,988 all of those things that can make a change. 521 00:30:24,072 --> 00:30:28,451 I think it's a mistake to just concentrate on the ocean. 522 00:30:28,535 --> 00:30:31,829 Yes, the ocean is very important for everyone sitting here, 523 00:30:31,913 --> 00:30:34,707 but it's so interconnected with the land. 524 00:30:34,791 --> 00:30:39,837 And conservation and traceability and chemicals and water conservation. 525 00:30:39,921 --> 00:30:44,592 And it's one equation. 526 00:30:44,676 --> 00:30:48,805 If you started with their social programs and the way they treat their employees, 527 00:30:48,888 --> 00:30:52,100 most fishermen don't get paid very much. 528 00:30:52,183 --> 00:30:55,311 To feed your family, you have to fish a lot. 529 00:30:55,395 --> 00:30:58,690 You've got to catch huge amounts of fish 530 00:30:58,773 --> 00:31:02,986 to get to a volume that, "Hey, my kid can go to college. 531 00:31:03,069 --> 00:31:05,989 I can buy a car. I can build a house." 532 00:31:06,072 --> 00:31:09,784 I think if we started in fisheries 533 00:31:09,867 --> 00:31:13,788 from just being willing to pay more for a fish... 534 00:31:14,914 --> 00:31:18,710 finding a way to eliminate second, third, fourth, fifth buyers 535 00:31:18,793 --> 00:31:25,550 and get closer to the source when we're buying, I don't know. 536 00:31:25,633 --> 00:31:27,176 I think that has a... 537 00:31:27,260 --> 00:31:30,388 I think it has a trickle-up effect 538 00:31:30,471 --> 00:31:34,183 and creating a better life for a fisherman 539 00:31:34,267 --> 00:31:38,646 that would not require them to just take everything out of the ocean. 540 00:31:38,730 --> 00:31:41,399 And I'm not just talking about Mexico. I'm talking about worldwide. 541 00:31:42,233 --> 00:31:45,028 Well, I agree. But it has to do with education. 542 00:31:45,111 --> 00:31:47,530 Showing them that there's a value like what Pablo is doing, 543 00:31:47,614 --> 00:31:50,116 saying, "Hey, you know, we will pay you more 544 00:31:50,199 --> 00:31:53,661 for a quality fish that has been managed properly." 545 00:31:53,745 --> 00:31:55,663 You know, you don't just grab it and throw it in the boat. 546 00:31:55,747 --> 00:31:58,249 You grab it, you ikejime it, you put it on ice, 547 00:31:58,333 --> 00:32:00,376 and then, you know, they'll pay you more for it. 548 00:32:00,460 --> 00:32:03,254 So we need to show them that there is that market. 549 00:32:03,338 --> 00:32:06,257 As a consumer, we have to be willing to pay more for that market 550 00:32:06,341 --> 00:32:09,802 and let our distributors or the people who are getting us our fish know that 551 00:32:09,886 --> 00:32:12,722 so that they can communicate with the fisheries. 552 00:32:12,805 --> 00:32:15,850 You know, go back to the really-- Vote with your fork. 553 00:32:15,933 --> 00:32:20,313 Move the market based on what products they choose. 554 00:32:20,396 --> 00:32:23,399 As a restaurant owner, I don't source things. 555 00:32:23,483 --> 00:32:28,279 First of all, there's nothing that I serve that I don't know where it's from. 556 00:32:29,822 --> 00:32:33,034 [Deckman] One of my favorite Baja ingredients is the oyster. 557 00:32:34,369 --> 00:32:39,040 The Pacific coast of Baja has optimal growing conditions for oysters. 558 00:32:39,123 --> 00:32:42,669 Due to this, the oyster has become one of the most indicative 559 00:32:42,752 --> 00:32:46,339 and representative ingredients of the new Baja cuisine. 560 00:32:46,422 --> 00:32:48,800 When I first moved to Baja California, 561 00:32:48,883 --> 00:32:51,344 I was blown away by the quality. 562 00:32:51,427 --> 00:32:53,262 There's a couple different species being grown. 563 00:32:53,346 --> 00:32:56,182 Almost all of them are Crassostrea gigas, 564 00:32:56,265 --> 00:32:58,101 which is the Pacific oyster. 565 00:32:58,184 --> 00:33:00,103 I want to show you guys three oysters 566 00:33:00,186 --> 00:33:03,523 that I've come to love here in Baja California. 567 00:33:03,606 --> 00:33:06,067 So remember, when you look at these oysters, 568 00:33:06,150 --> 00:33:08,444 we're talking about exactly the same species. 569 00:33:08,528 --> 00:33:11,989 The difference in the oyster is the choice that the farmer makes in his farm. 570 00:33:12,073 --> 00:33:15,743 You can tumble, you can do off bottom, you can do them on the beach. 571 00:33:15,827 --> 00:33:19,414 Uh, each one of those ends up with a different result 572 00:33:19,497 --> 00:33:21,332 in the quality of the oyster, the taste of the oyster 573 00:33:21,416 --> 00:33:26,796 and the form of the oyster. So this is the Icchati. It's semi-tumbled. 574 00:33:26,879 --> 00:33:30,216 So you get a nice, rounded shell, decent commercial size. 575 00:33:31,050 --> 00:33:32,135 This is the Kumiai. 576 00:33:32,218 --> 00:33:34,303 Is a little more rough, has a little more fluting. 577 00:33:34,303 --> 00:33:37,598 Is also semi-tumbled. A little bit less than the Icchati. 578 00:33:38,141 --> 00:33:41,602 And then this is the Pai Pai, which is a little oyster golf ball. 579 00:33:41,686 --> 00:33:46,274 Very similar to some of the luxury tumbled oysters in the Pacific Northwest. 580 00:33:52,864 --> 00:33:55,324 So our sauce mignonette really only has three ingredients: 581 00:33:55,408 --> 00:33:58,870 red wine vinegar, shallot and crushed pink peppercorns. 582 00:33:58,953 --> 00:34:00,371 You can add anything you want. 583 00:34:00,455 --> 00:34:06,002 Oysters tend to be salty, so the opposite of saltiness is acidity. 584 00:34:06,085 --> 00:34:11,257 So that's why typically white champagne and crisp bright white wines 585 00:34:11,340 --> 00:34:12,675 go so well with oysters. 586 00:34:12,759 --> 00:34:14,761 Because you have the bright acidity 587 00:34:14,844 --> 00:34:17,764 that goes against the salinity of the oyster. 588 00:34:17,847 --> 00:34:20,224 So we're gonna make a mignonette with a little bit of vinegar. 589 00:34:20,308 --> 00:34:23,060 Trying to just play a little bit with the saltiness of the oyster. 590 00:34:24,312 --> 00:34:25,772 A little bit of shallot... 591 00:34:29,150 --> 00:34:30,985 A little bit of brunoise, not much. 592 00:34:34,030 --> 00:34:35,865 And then we'll take a little bit of the pirul. 593 00:34:35,948 --> 00:34:39,035 This is-- It's already ground. So this is the pink peppercorn. 594 00:34:39,118 --> 00:34:41,537 And I add just enough to sort of flavor it. 595 00:34:42,955 --> 00:34:46,042 So now we have the shallot, the peppercorns. 596 00:34:46,125 --> 00:34:47,794 And this is red wine vinegar. 597 00:34:50,129 --> 00:34:53,049 Mix it slightly, and it's ready to go. 598 00:34:53,132 --> 00:34:55,384 So let's open the oysters. 599 00:34:56,761 --> 00:34:58,596 So we'll start with the Kumiais. 600 00:34:58,679 --> 00:35:01,015 There's so many different ways to open an oyster. 601 00:35:01,098 --> 00:35:03,267 So I open them from the side. 602 00:35:05,228 --> 00:35:09,857 All we wanna do is just really separate the adductor muscle from the top shell. 603 00:35:09,941 --> 00:35:13,027 So when you open it, there shouldn't be half of the oyster stuck here. 604 00:35:13,110 --> 00:35:14,028 Dump the first water. 605 00:35:14,070 --> 00:35:16,781 That's really the water that's been inside the oyster. 606 00:35:16,864 --> 00:35:19,325 It doesn't really add anything. If the oyster is alive, 607 00:35:19,408 --> 00:35:20,910 it's gonna make its own water again. 608 00:35:20,993 --> 00:35:22,870 And then I just separate the adductor muscle 609 00:35:22,954 --> 00:35:24,539 from the bottom shell so you can eat it. 610 00:35:25,581 --> 00:35:27,083 These are the Kumiais. 611 00:35:27,166 --> 00:35:29,126 The flavor profile of the Kumiai is briny, 612 00:35:29,210 --> 00:35:34,966 obviously, finishes with a slight cucumber sort of melon finish to it. 613 00:35:35,049 --> 00:35:38,970 And you know, I look at it as sort of a neon brininess 614 00:35:39,053 --> 00:35:41,764 as opposed to the Pai Pai. 615 00:35:41,848 --> 00:35:43,599 And as we get down, the more tumbled 616 00:35:43,683 --> 00:35:48,688 become a little more creamy and the saltiness becomes more rounded. 617 00:35:48,771 --> 00:35:50,231 So these are the Icchatis. 618 00:35:53,526 --> 00:35:56,320 Creamier in its profile. 619 00:35:56,863 --> 00:35:59,031 How much mignonette do you use? It's your call. 620 00:35:59,782 --> 00:36:04,495 I personally eat my oysters... When I'm eating, a drop of lemon, 621 00:36:04,579 --> 00:36:07,039 maybe not very much mignonette at all. 622 00:36:07,748 --> 00:36:11,836 So we're just gonna... just a little bit. A little bit of the shallot, not too much. 623 00:36:11,919 --> 00:36:13,963 Otherwise, you're tasting sauce and not oyster. 624 00:36:14,046 --> 00:36:16,382 Just a touch of the mignonette. If you like more, it's not a problem. 625 00:36:16,465 --> 00:36:19,552 Put some on the table for your guests, then they can all make their own decision. 626 00:36:19,635 --> 00:36:23,264 So one of the ways I like to create the bridge between the ocean and the land, 627 00:36:23,347 --> 00:36:28,144 what I think is one of the most important products of Guadalupe Valley is olive oil. 628 00:36:28,227 --> 00:36:31,522 So we only use olive oil here from the Valley, 629 00:36:31,606 --> 00:36:33,816 all cold pressed, extra virgin. 630 00:36:33,900 --> 00:36:39,488 And so we just add just a drop of the olive oil to the oyster. 631 00:36:39,572 --> 00:36:42,533 And it really gives it a little more creaminess 632 00:36:42,617 --> 00:36:47,413 and aids with sort of combating some of the salinity of the Baja oyster. 633 00:36:47,496 --> 00:36:48,915 Enjoy. When you're out there, 634 00:36:48,998 --> 00:36:51,834 and you see Baja oysters in your favorite oyster bar, 635 00:36:52,376 --> 00:36:53,252 order them. 636 00:37:00,718 --> 00:37:03,054 [bird of prey screeches] 637 00:37:05,598 --> 00:37:07,266 [Deckman] Off-road racing is one of my passions. 638 00:37:07,350 --> 00:37:10,686 I support many races like the Rebelle Rally, 639 00:37:10,770 --> 00:37:13,230 the Baja 500 as their chef on the road, 640 00:37:13,314 --> 00:37:15,149 and sometimes I get behind the wheel. 641 00:37:15,358 --> 00:37:16,859 [upbeat rock music playing] 642 00:37:29,246 --> 00:37:30,831 [inaudible dialogue] 643 00:37:41,133 --> 00:37:43,844 Today we are venturing into the mountains for a fun ride 644 00:37:43,928 --> 00:37:46,389 before dipping into the Ojos Negros Valley 645 00:37:46,472 --> 00:37:48,975 to visit my dear friend Marcelo Castro, 646 00:37:49,058 --> 00:37:52,019 who has continued his family's 100 year legacy 647 00:37:52,103 --> 00:37:55,147 of cheese making that began when his great-great-grandfather, 648 00:37:55,231 --> 00:37:59,443 a Swiss-Italian immigrant, bought land in the Valley. 649 00:37:59,527 --> 00:38:01,487 Marcelo is the fourth generation of cheese makers 650 00:38:01,570 --> 00:38:04,240 and continues to honor his great grandfather's 651 00:38:04,323 --> 00:38:05,908 all-natural recipe. 652 00:38:05,992 --> 00:38:09,036 His cheeses are not pasteurized, and there are no hormones. 653 00:38:09,120 --> 00:38:11,372 The farm raises German Holstein cows 654 00:38:11,455 --> 00:38:15,584 for their milk production because of its flavor over the Swiss Jersey. 655 00:38:15,668 --> 00:38:18,254 They are pasture-fed and fed on fresh clover, 656 00:38:18,337 --> 00:38:21,674 alfalfa and hay, which adds flavor to the cheeses. 657 00:43:11,380 --> 00:43:13,757 [Deckman in English] Raw meat. Some people don't like to eat raw meat. 658 00:43:13,841 --> 00:43:16,468 I like to eat raw meat. I think it's sort of the true flavor 659 00:43:16,552 --> 00:43:22,558 of what responsible, um, properly raised beef is. 660 00:43:22,641 --> 00:43:25,102 We source from a farm in Sonora 661 00:43:25,185 --> 00:43:28,856 that cares deeply for the wellness of their animals. 662 00:43:28,939 --> 00:43:31,483 So today we are working with, uh, eye of ribeye. 663 00:43:31,567 --> 00:43:35,446 So this a ribeye you can tell there's not a lot of fatty graininess. 664 00:43:35,529 --> 00:43:39,825 This is a grass-fed, non-fattened cow. 665 00:43:39,908 --> 00:43:42,703 We're dealing with textures that are a little more 666 00:43:42,786 --> 00:43:45,622 less traditional in the sense of, uh... 667 00:43:46,248 --> 00:43:50,294 You know, so much of the beef is fattened at the end, 668 00:43:50,377 --> 00:43:56,216 and you get this artificial fat, uh, that's deposited in the meat. 669 00:43:56,300 --> 00:44:00,137 Not really very healthy for the cow or for the person who eats it. 670 00:44:00,220 --> 00:44:03,182 I'm just gonna do a little bit of raw ribeye. 671 00:44:03,265 --> 00:44:07,936 So we're just gonna do thin slices, sort of almost like a sashimi. 672 00:44:08,020 --> 00:44:09,480 I'm gonna do five here. 673 00:44:09,563 --> 00:44:12,983 We're just gonna kind of lay them out. 674 00:44:14,902 --> 00:44:17,821 This kind of a plate is not something that-- 675 00:44:17,905 --> 00:44:19,448 This is not a planned recipe. 676 00:44:19,531 --> 00:44:25,162 So for me anything like a sashimi, a tiradito, a carpaccio. 677 00:44:25,829 --> 00:44:28,874 It's really about, what do you have in front of you? What's there? 678 00:44:28,957 --> 00:44:31,460 One of the things that we really started to do this year 679 00:44:31,543 --> 00:44:35,672 is fermenting excess from our gardens. 680 00:44:35,756 --> 00:44:37,549 Instead of trying to turn everything into compost, 681 00:44:37,633 --> 00:44:39,843 we've started to lacto-ferment a lot of things. 682 00:44:39,927 --> 00:44:42,429 One of the things that we sort of found along the way 683 00:44:42,513 --> 00:44:44,431 as we were doing this is kimchi. 684 00:44:44,515 --> 00:44:48,185 And we just take vegetables, things that we already have in our garden. 685 00:44:48,268 --> 00:44:50,270 Everything goes into the kimchi. 686 00:44:50,938 --> 00:44:56,568 Uh, we use cayenne pepper that we grew and dried from our own garden, 687 00:44:56,652 --> 00:45:00,406 as opposed to buying a chili that's imported from Korea. 688 00:45:00,489 --> 00:45:03,325 Just give it 2% salt by volume and let it go. 689 00:45:03,409 --> 00:45:08,247 This is our kimchi. So I'm just gonna chop this up a little bit for our beef. 690 00:45:08,330 --> 00:45:10,541 Just to give it a little easier-to-eat texture. 691 00:45:10,624 --> 00:45:14,628 Acidity, spice, punginess... 692 00:45:14,711 --> 00:45:15,754 Just this. 693 00:45:16,380 --> 00:45:19,007 Um, San Felipe sea salt. 694 00:45:19,091 --> 00:45:20,342 Right down the middle. 695 00:45:21,176 --> 00:45:23,679 This is a lemon emulsion that we make. 696 00:45:23,762 --> 00:45:27,349 So this is literally a whole lemon, we cut them in half, 697 00:45:27,433 --> 00:45:33,814 take out the seeds, and then equal parts olive oil in the blender, 698 00:45:33,897 --> 00:45:41,530 and it turns into this sort of mayonnaise that's vegan, um, as well as super tasty. 699 00:45:41,613 --> 00:45:45,742 Uh, this is a bergamot kosho, that we also made here. 700 00:45:45,826 --> 00:45:50,205 This is inspired by the yuzu kosho in the Japanese cuisine. 701 00:45:50,289 --> 00:45:53,625 Bergamot is the citrus that's used in Earl Grey tea. 702 00:45:53,709 --> 00:45:56,962 You don't really use the insides, you use the outside. 703 00:45:57,588 --> 00:45:58,630 Uh, the rind. 704 00:45:58,714 --> 00:46:03,260 So this is bergamot that's been salt-cured for about four years. 705 00:46:03,343 --> 00:46:07,723 We then ferment serrano chilis and then chop everything up together. 706 00:46:07,806 --> 00:46:13,770 So this is our Guadalupe Valley take on yuzu kosho. 707 00:46:13,854 --> 00:46:16,607 We can add a little freshness, cucumber... 708 00:46:17,316 --> 00:46:20,068 This doesn't have to be super fancy. 709 00:46:20,152 --> 00:46:22,279 It just has to be flavorful, right? 710 00:46:22,362 --> 00:46:25,574 In your house, you have most of these ingredients. 711 00:46:26,408 --> 00:46:29,286 Just add a little bit of fresh cucumber on one side of it, 712 00:46:29,369 --> 00:46:31,121 a little bit of green onion, also from our garden. 713 00:46:31,205 --> 00:46:34,458 One of my favorite sort of fresh flavor ingredients. 714 00:46:37,169 --> 00:46:38,962 A handful right in the middle. 715 00:46:39,046 --> 00:46:40,255 And these are pea fronds. 716 00:46:40,339 --> 00:46:42,466 We've got some winter peas that we planted. 717 00:46:42,549 --> 00:46:45,802 So we just go down and pull the green stuff, man. 718 00:46:45,886 --> 00:46:48,722 And we're gonna put that a little bit all over the place. 719 00:46:48,805 --> 00:46:51,892 And then back to the Guadalupe Valley olive oil. 720 00:46:51,975 --> 00:46:53,352 Olive oil on everything. 721 00:46:54,520 --> 00:46:56,396 And just a twist of pepper. 722 00:46:57,898 --> 00:47:01,360 This is a very simple dish. Use flavors you have that you like. 723 00:47:01,443 --> 00:47:04,196 And just to really take the raw meat over the top, 724 00:47:04,321 --> 00:47:07,157 Ensenada has extremely healthy, very sustainable 725 00:47:07,241 --> 00:47:09,576 sea urchin diver industry. 726 00:47:09,660 --> 00:47:12,829 Beef tartare is typically eaten with egg yolks. 727 00:47:12,913 --> 00:47:15,207 We eat our beef tartare with raw sea urchin. 728 00:47:15,290 --> 00:47:17,000 This can be eaten with chopsticks, fork and knife, 729 00:47:17,084 --> 00:47:20,045 you can cut it thick or thinner, however you like to do it. 730 00:47:20,128 --> 00:47:22,923 Sort of Frenchy, sort of not. Sort of Kimchi, sort of not. 731 00:47:23,006 --> 00:47:24,633 Sort of Mexican, sort of not. 732 00:47:24,716 --> 00:47:26,385 So, I think that really describes 733 00:47:26,468 --> 00:47:29,012 what Guadalupe Valley and Baja California is. 734 00:47:29,096 --> 00:47:33,267 It's a crossroads of many, many different cultures. 735 00:47:41,567 --> 00:47:43,235 [upbeat music playing] 736 00:47:53,912 --> 00:47:56,456 [Deckman] My friend and colleague Chef Javier Plascencia, 737 00:47:56,456 --> 00:47:59,042 along with his family, have numerous restaurants 738 00:47:59,042 --> 00:48:00,210 along the peninsula. 739 00:48:00,210 --> 00:48:03,088 And have played a significant role in the culinary scene 740 00:48:03,255 --> 00:48:06,174 Not only of Tijuana but of the entire Baja peninsula. 741 00:48:06,884 --> 00:48:10,887 We opened Saverios, and I started cooking Italian. 742 00:48:10,971 --> 00:48:15,601 Um, and then after a few years I said, "Why am I cooking Italian? 743 00:48:15,684 --> 00:48:20,480 I'm Mexican. I want to learn about my cuisine or my region." 744 00:48:20,564 --> 00:48:22,899 And I met Pablo. 745 00:48:22,983 --> 00:48:26,778 He started bringing me some samples of what we had here locally, 746 00:48:26,862 --> 00:48:30,157 the seafood that I'd always cross to San Diego to get. 747 00:48:30,240 --> 00:48:33,410 You know, salmon and swordfish, and even basil. 748 00:48:33,493 --> 00:48:36,622 I had to cross to San Diego to bring basil to Tijuana. 749 00:48:36,705 --> 00:48:42,502 That's how I started, uh, opening my eyes, seeing what was out here, 750 00:48:42,586 --> 00:48:48,675 and started, you know, doing my own little changes in the menu. 751 00:48:48,759 --> 00:48:51,970 Mission 19 opened up in 2009? 752 00:48:52,054 --> 00:48:55,390 And I just remember walking in there and just going, "Oh, wow." 753 00:48:55,474 --> 00:48:58,143 -Yeah, "What is this?" -This place is a game changer. 754 00:48:58,226 --> 00:48:59,102 Yes. 755 00:48:59,186 --> 00:49:03,774 I mean, Mission 19 was really, at least for Baja California, 756 00:49:03,857 --> 00:49:07,277 really the first, modern, 757 00:49:08,153 --> 00:49:13,075 cutting edge-- It was-- It was just-- It was so different 758 00:49:13,158 --> 00:49:15,869 than anything that was around. 759 00:49:16,662 --> 00:49:21,416 And in a celebration of Baja ingredients, 760 00:49:21,500 --> 00:49:24,836 incredible service, great wines, 761 00:49:24,920 --> 00:49:28,090 and in a setting that was really, really special. 762 00:49:28,173 --> 00:49:29,925 It was really nice. 763 00:49:30,008 --> 00:49:35,555 First tasting menus in Tijuana because, you know, never had it. 764 00:49:36,223 --> 00:49:40,185 Uh, we did a lot of wine dinners, and met amazing people, and... 765 00:49:40,936 --> 00:49:43,188 So it was a very ingredient-driven restaurant, 766 00:49:43,271 --> 00:49:45,524 and it was-- It was really fun. 767 00:49:46,775 --> 00:49:51,530 So it was a really good experience for the younger generation of-- 768 00:49:51,655 --> 00:49:54,741 Now a lot of the cooks that worked there, they have their own restaurants. 769 00:49:55,242 --> 00:49:58,328 Something important that was going on in Tijuana 770 00:49:58,412 --> 00:50:03,542 is the culinary school. The culinary arts school. 771 00:50:03,625 --> 00:50:05,544 [Plascencia] It started at more or less the same time. 772 00:50:05,627 --> 00:50:07,170 [Ferrer] Yeah, they've done an amazing job. 773 00:50:07,254 --> 00:50:12,175 [Deckman] And that's also, I think, Mission 19 combined with the school, 774 00:50:12,259 --> 00:50:17,597 which sort of we now have a finishing school for chefs in Tijuana, 775 00:50:17,681 --> 00:50:19,808 and we also have a real school. 776 00:50:19,891 --> 00:50:23,353 And that's when, like, all these gastro parks started popping up, 777 00:50:23,437 --> 00:50:28,024 and these really creative, progressive, young chefs 778 00:50:28,108 --> 00:50:34,489 doing some pretty amazing things from a 3-meter-by-3-meter box 779 00:50:34,573 --> 00:50:37,951 in some, like, food-truck park. 780 00:50:38,034 --> 00:50:42,831 Well, now it's obvious that we became a food destination. 781 00:50:42,914 --> 00:50:46,042 Now people are serious about our food and they come. 782 00:50:46,126 --> 00:50:51,047 And people wanna discover more of the ingredients that we have. 783 00:50:51,131 --> 00:50:53,884 The wines, of course, and the craft beer, and... 784 00:50:53,967 --> 00:50:57,220 [Ferrer] A year after Javier opened Mission 19 in Tijuana, 785 00:50:57,304 --> 00:51:02,309 he opened Finca Altozano, 90 miles south in Guadalupe Valley. 786 00:51:02,809 --> 00:51:06,104 When I walk in today, I still remember Finca back then, 787 00:51:06,188 --> 00:51:08,648 and it makes me think about Deckman's back then, 788 00:51:08,732 --> 00:51:11,985 and how we all started sort of like this. 789 00:51:12,068 --> 00:51:14,321 And then it goes, "Oh, we need a little more space. 790 00:51:14,404 --> 00:51:16,740 All right, we can do this. How about that?" 791 00:51:16,823 --> 00:51:20,452 And just sort of the beauty of starting in an open space 792 00:51:20,535 --> 00:51:24,122 as opposed to inside of a building in a city, 793 00:51:24,206 --> 00:51:27,000 where you're like, "All right. Well, I rented this space. 794 00:51:27,083 --> 00:51:29,586 If it gets too small, I need to find another space." 795 00:51:29,669 --> 00:51:34,883 And in our cases its sort of like, "Well, I'll just move the haybales." 796 00:51:34,966 --> 00:51:37,552 Right? Or "I'll just extend the deck." 797 00:51:37,636 --> 00:51:40,889 And now, you come in and it's amazing. 798 00:51:45,519 --> 00:51:47,813 [Deckman] One of your quotes that I use in a lot of interviews 799 00:51:47,896 --> 00:51:50,565 that I always accredit to you is like, 800 00:51:50,649 --> 00:51:53,109 "You know, a friend of mine, Javier Plascencia, always said, 801 00:51:53,193 --> 00:51:54,444 'Well, here in Baja California, 802 00:51:54,528 --> 00:51:56,530 we don't have the weight of the pyramids on our shoulders.'" 803 00:51:56,613 --> 00:52:00,909 Which makes us so different from other places in Mexico. 804 00:52:00,992 --> 00:52:04,621 You know, if I go and I try to do my version of a mole negro in Oaxaca, 805 00:52:04,704 --> 00:52:07,207 they're gonna go like, "That's not a fucking mole. 806 00:52:07,290 --> 00:52:08,917 What are you thinking?" But here it's like, 807 00:52:09,000 --> 00:52:11,127 "Oh, no, these clams are from here. 808 00:52:11,211 --> 00:52:13,755 And I grew the food. And the oil is from here. 809 00:52:13,839 --> 00:52:16,883 And we grew the chilis. And the salt is from San Felipe." 810 00:52:16,967 --> 00:52:20,011 "But it doesn't look Mexican." "Well, it's Baja California." 811 00:52:20,095 --> 00:52:21,179 -Yeah. -Absolutely. 812 00:52:21,263 --> 00:52:24,391 [Plascencia] Yeah, that's one of the big advantages that we have here, I think. 813 00:52:24,474 --> 00:52:27,185 Because you get-- I mean, they're part of your team. 814 00:52:27,269 --> 00:52:30,021 The producers, or the fishermen. 815 00:52:30,522 --> 00:52:34,484 That's what I really love about this region. 816 00:52:34,568 --> 00:52:35,777 And the people. 817 00:52:35,861 --> 00:52:40,615 They feel very proud when they see their product on your menu. 818 00:52:40,699 --> 00:52:42,784 They care for it. They come and check back with you. 819 00:52:42,868 --> 00:52:46,580 "Hey, how's it going? Is it working out? What can I do?" 820 00:52:46,663 --> 00:52:48,957 You know? That's great. 821 00:52:57,424 --> 00:52:59,426 [band playing jazz music] 822 00:53:04,806 --> 00:53:07,100 [inaudible dialogue] 823 00:54:15,961 --> 00:54:17,963 [rock music playing] 824 00:54:32,602 --> 00:54:34,437 [inaudible dialogue] 72901

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