Original subtitles

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Welcome to the AI Advantage Summit. My

name is Mike Place and I'll be your host

for these next three days. And right now

we have over 600,000

people from more than a 100 countries

joining. Are you kidding me? Right now,

let's see all you beautiful people. Look

at all these beautiful people. Look at

everybody here. So amazing.

And right now you are a part of the

largest AI event in history. So, let's

kick this this thing off by telling me

in the chat where in this beautiful

world are you joining in from? Let's

see. Where do we have people from around

this beautiful world? Let's see in the

chat. There we go. Sweden, Florida.

There we go. Hong Kong, Ecuador,

Florida. There we go. London, Canada.

Oh, Montreal, Pittsburgh. Oh, I love it.

And right now, we are standing in one of

the biggest turning points in human

history. Not someday, not in the future,

but right now in the choices you make

with AI over these next 90 days can

reshape the next decade of your business

and your life. And this brand new event

was created by two of the great minds in

the knowledge industry, Tony Robbins and

Dean Graiosce. And together

they have a combined 76 years of

transforming people, businesses, and

industries. They're known worldwide for

helping people be more productive, more

innovative, and more successful. And now

they're bringing that same innovation to

creating massive leverage with AI. And

over the last six months, they've

invested their time, their money, their

resources to learn from some of the

best. They've spent hours interviewing

the top minds on the cutting edge of AI.

and they took the most complex things

and simplified them and created a highly

curated 3-day experience. So, even if

you've never used Chat GPT before or

you've already you're utilizing AI and

you're ready for the next level, what

you will learn in these three days will

give you the AI advantage.

So, you're in good hands. Tony, Dean,

they're here for you and they're masters

at meeting you where you are. And each

day is very intentional in design and

delivery. And today it's going to lay

the groundwork for you. All right. And

we're going to start high level and then

we're going to get more tactic each and

every day. All right. So before I bring

Dean out, a couple of quick logistics.

Okay. First, the chat. The chat is your

connection to Tony, Dean, and all of our

speakers. Every comment you post shows

up right here on the wall next to him.

So, we invite you to share your insights

as you learn because seeing your

comments up on the wall could spark

someone else's breakthrough. Okay.

Second, keep in mind Dean Tony and all

of our speakers can see you and they can

interact with you in real time. And this

is why you need your cameras on. It's

how they get to know you. It's how they

connect with you. So, make sure your

cameras are on. All right. And third,

this event has been designed to make

every second count. Each speaker's

content builds on the one before it. All

right? There's an accumulation effect

that's going to take place here. So to

miss a little is to miss a lot. So right

now, can we commit to turning our

cameras on and paying full attention

through this three days? Hands up if

you're all in for that one. Hands up.

There we go. I got some thumbs up. I got

some hands up. Love it. Okay, great. So

together, let's turn off our phones,

close out the extra browsers, and commit

to making these next three days a

powerful investment in ourselves and in

our futures. Okay? And one last thing,

um this is not a motivational event,

okay? This event and this environment

have been designed to equip you with the

capabilities and strategies to get you

into action today. Okay? And I want to

share a little secret with you. And

Tony's already been teaching this for

decades now and neuroscience is starting

to back this as well. It's when we learn

new information with emotion or

intensity, it actually stimulates the

brain and it helps us to reccrease

increase the retention of the

information. Energy anchors in change.

So there's going to be moments when

you're going to hear some music and some

applause. Kind of like this. Got some

music going right here. There we go.

Yes.

And there we go. There's a little bit of

music. Love it. Okay. So, and here's the

thing. It's not there to just pump you

up. It's actually there to support you

in increasing your energy so that you

can retain the information at a deeper

level. So, if you're up for increasing

your energy over these three days, put a

yes in the chat. Let's see who's up for

playing full out over these three days.

Let's see. Nicole's ready. Leslie's

ready. There we go. Martin. There we go.

Love it. Okay, that's what I'm talking

about.

Love it. So, now take a deep breath

and get ready because Tony Robbins and

Dean Graziosi are here live and they are

focused to serve you. They're about to

show you what it really means to gain

the AI advantage. So, cameras on, ready

to bring your attention and energy. I

want to share a quick video with you to

help me introduce your guide for the

next three days.

>> 28 years ago, all I had was a camera, a

dream, and the courage to press record.

>> I'm going to turn the camera on myself.

Hey, this is Dean, and I'm driving.

>> My journey started long before that in

packed rooms with nothing but a mic and

a mission.

>> I filmed wherever I could. No crew, no

effects, just real words spoken from the

heart. I spoke to anyone who would

listen because I knew one sincere,

caring voice with the right strategy and

tools could change a life.

>> Then the message grew. Cameras got

clearer. The lights got brighter. The

stages got bigger.

>> And those rooms turned into arenas and

then stadiums. Audiences from all over

the world hungry for change.

>> I learned to connect, to inspire, to

sell, to serve.

>> I sat down with world leaders, game

changers, people shaping the future.

>> Two different paths, same mission. And

then we joined forces.

>> We combined decades of experience

>> and a shared obsession with helping

people win.

>> And now we stand in a new era

>> where AI can clone our voices, our

faces, and send our messages anywhere in

the world.

>> From VHS to AI avatars.

>> The tools have changed,

>> but the mission never has.

>> This week, we're pulling back the

curtain

>> over three incredible days

>> to discover how this technology can

transform your business and your life.

We'd like to officially welcome you to

the AI Advantage Summit.

>> It's time to take advantage of the

opportunity of a lifetime.

>> Ladies and gentlemen, give it up for the

one and only Dean Graiosi. Everybody

give it up for Dean.

Thank you. Thank you, Mike.

>> Hey, everybody. What's up, Martha? I see

you. Adam, what's going Amy Jones

rocking it out. Hey Jennifer, good to

see y'all today. Good to see you. Jason

Perry,

welcome. Welcome to the AI Advantage

Summit. Um, God, what a perfect time in

history to be here. We have the

opportunity to take advantage of

something. We are the first generation

to go before AI and after. Hey,

everybody in the chat, I see all you. I

get to see your faces. Those of you on

YouTube, I could see your comments as

well. Thank you for showing up. You

know, before we get started here today,

you're here at the perfect time. I said

that, but but I also want to I want to

say we're kindred spirits. Most people

want more out of life. Most people talk

about doing more, taking uncomfortable

action, and something like AI. I know

there's a portion that are brand new,

people that are using it, some are

experts, but it's uncomfortable. You got

to take time off work. You got to shift

things. It means we're kindred spirits

because most people talk about it and

you're here. And I want to honor you for

that. And I want to tell you, every bit

of this event was designed, believe me,

sleepless nights for about a half a year

to design today. So excited to have you

here. Listen, here's the cool part. This

is the largest AI event in history. We

have over 630 Mike said it. We have over

630,000 people registered from all over

the world. So, welcome and

congratulations.

And and if this is your first time ever

having an event with Tony and I, you're

going to realize, yes, we have a little

more energy than usual. But that's how

it's how he helped me 30 years ago. But

listen, the group that's here, some of

you are AI curious, right? Some of you

are dabbling, but you haven't gone deep

yet. Some of you are using it every

single day, but you know there's another

level. And sometimes you feel a little

behind or a little overwhelmed. That

true? Say yes if that's true or raise

your hand. And and just know when we say

say yes or put it in the chat, this is

how we interact. I I wish we could all

be in a big room with a couple hundred

thousand people. But this is how we

interact because here's what I want to

share. Wherever you are,

take a breath. You're not behind. You're

right on time and you're in the right

place. But it's definitely not a moment

to waste. It's not a moment to say,

"I'll do this." You got to do it now.

It's time to gain the ultimate advantage

by using AI effectively and to bring you

what you're about to experience. You

know, Mike already shared a little bit

of it, but Tony and I spent countless

hours and interviewing with over 50 of

who we believe are the world's leading

AI minds. They're the founders, the

business owners, the educators, and we

did our best to distill everything down

into one mission. Making AI or making

using AI to amplify your business and

your life simple, actionable, and

immediate. So whether you're and you can

let me know by a show of hands or say

that's me. So whether you're a

soloreneur who's now wearing every hat

everything you do you're do you're doing

or you're a small business owner ready

to scale or you're a professional wants

to future proof proof your career or

you're finally ready to start your own

thing. I promise you we built this for

you. I see everybody. Thanks Mel. Good

to see Alice Lori. Everybody put up the

chat.

The other thing too, I don't want you to

think myself and the amazing speakers

that are going to be here today have ADD

and we keep looking like this. But the

big chat wall where we can see

everything is over to the right. So know

that sometimes, you know, it's like

squirrel, right? A little bit, but it's

awesome. Listen, here's the truth. You

don't need to learn everything about AI.

That's the one thing that's freaking

people out the most. You just need to

know the pieces that can allow you to

win on a whole new level. Let's start

with this. I think we all can agree that

if you had more time and the right help,

you'd be more creative. You could earn

more. You could contribute more. You

could live more. And to the the the

person you're meant to be, not settling

to be. Is is that true? Put your hand

up. If you had help and time, you could

go faster. Right. Well, that's the

foundation of this entire event is how

do we help you see that? In fact, Tony

and I have a really big bold goal for

this event, and that's to help each

member of this community, you each buy

15 hours a week back. That's 780 hours a

year. Collectively, this group, if we do

this right, can save you millions of

hours. And those hours can go back into

your business, back into your health,

back into your family, back into your

creativity.

Who's up for that part? Who'd like an

extra 15 hours a week, right?

This event isn't about motivation and

it's not about chasing a hundred

different tools. And it's not just going

to be another webinar. It's an

experience. One that's designed to

change the way you work, the way you

think, the way you lead in this new AI

era. So, let me ask you this question.

If you've ever been in the middle of

being super busy or maybe feeling behind

or maybe sometimes we all feel a little

overwhelmed. Who's ever said, "I wish I

could clone myself." Or maybe you've

said, "I wish I could have 48 hours in a

day." Raise your I see you, Caroline.

Two thumbs up. Right? Raise your hand if

you've ever said you wish more time in a

day or a clone. Right? Of course. Me,

too. My hand's way up. Right? Because

more time is the foundation for more

success. But here's the secret. Time

alone isn't enough. When you combine

more time with leverage, that's when you

can truly accelerate your impact, your

success, and your happiness. I know this

equation works really well because I've

had the chance to live it. Now, this

event is about you. This event is not

about me or Tony, but I want to give you

a little context. For those 75% of you

here today are brand new to Tony and I's

world. It's the biggest ever which we

welcome, welcome, welcome, welcome. And

and those that are part of our family,

so good to see you.

But I want to share I I started with no

connections, no capital, no college

degree, just grit and a willingness to

do what others wouldn't. And again,

that's why I commend you guys. You're in

this room. Most people should be. You're

here. But over time and a lot of trial

and error, I figured one thing out that

changed everything. And it's something

you'll see today. It's exactly what Jim

Ran always said and Tony Robbins always

shared, and you should write this one

down. Success leaves clues.

Success leaves clues.

If I could find people who had already

achieved what I wanted and I modeled

their patterns, well, why couldn't I

achieve what they did and maybe even

more, right? And over the last 28 plus

years, through that obsession, I've

built more than a dozen companies. I've

generated over two billion dollars in

revenue and I've been blessed to serve

millions of people around the world. Not

because I'm the smartest guy in the

room, but because I kept recognizing

patterns early, adapting fast, and then

surround myself with people who made me

better. And that's the opportunity we

get to do together here today. And then

years ago, my path crossed with someone

who already had that all figured out,

had it mastered, had that philosophy

anchored into his soul. And that's the

big guy, my dear friend and my partner

Tony Robbins. Tony grew up in a small

apartment in California, sometimes

without food. That's why he's so

obsessed with feeding people. But yet,

he turned that pain into fuel. He

dedicated he dedicated his life to

understanding what truly makes people

thrive.

Over four decades later, Tony has become

one of, if not in my opinion, the

greatest teacher and strategist of all

time. The goat of personal growth. He's

helped millions transform their lives

from coaches, presidents, athletes,

CEOs, and everyday people like you and

me.

He's built or invested, listen to this,

more than a hundred companies generating

billions of dollars annually. And

through his huge heart, he's provided

more than a billion meals to families in

need. And literally, that's just a

fraction of what he does. But what I

love the most about Tony isn't the

success, it's his obsession with

service. It's addicting. It's why we're

here today because he never stops

learning. He never stops pushing and he

never stops asking how can I take what

I've learned, what I know, share it with

others so they can go faster. And that's

the foundation of this whole event. I

took a little minute to share that

because I want you to know why we're

here. Why are Tony and Dean and AI?

Because this is what we've done

together. Tony and I combined have 76

years experience in helping people

achieve their potential. And we've seen

just about every season. I promise you,

from booms and busts, from technology

technology revolutions to global shifts,

and through it all, there's one truth

that never changes.

Those who adapt, hear me on this one.

That's why I'm so glad you're here.

Those that adapt, those who learn how to

create time and leverage, always rise.

That's been our shared mission for the

past decade. find the best in the world,

identify what their patterns are,

simplify those patterns, and then share

them with you all, especially if you're

an underdog, right? And now we're doing

it again right here with AI. And yes,

Tony's here, and uh he'll be up in a

little while to share one of my favorite

trainings that is going to show you how

to identify these patterns and use it in

today's new AI world. Because at the end

of the day, what Tony and I both know is

technology is always going to change.

The tools are always going to evolve.

But human potential, ah,

that never goes away. And history makes

one thing really clear. Those who

recognize new technology early and use

it to multiply their time grow.

And those that don't get left behind.

Think about this that as I was preparing

for this event to how I meet everybody

where you're at, right? The the brand

new person, the dabbler, someone down

the rabbit hole. How do we meet

everybody? Not an easy task. But I

thought about this and I I thought about

us to simplify this world. Think of a

farmer in the 1800s, right? With hand

tools, planting an acre took about 40

hours, right? Then all of a sudden, the

newest technology came out. What was the

newest technology? A tractor.

Same time, but gave the man a tractor.

The newest technology. He could do that

whole acre in 30 minutes. It's about a

50 times multiple, 50 times more

productive. And the point that that

drives us to do this is a farmer back in

the 1800s, if one had a tractor and one

didn't, could the one without a tractor

compete? Yes or no? Right? Could the one

without a tractor compete? Raul, thank

you. Right? No. And that's where we are

in the world over the next year, not the

next 20, the next six months. You're not

going to be able to compete if you don't

have a tractor. In our world, it's AI.

That's the latest technology. Not trying

to oversimplify it, but that's where

we're going. And that's why we are so

passionate about getting everybody

caught up to speed. You know, leverage.

What is leverage? Well, we talk about

leverage.

Leverage is pretty simple. It's either

walking upstairs

or walking up an escalator. Same amount

of effort, but if you walk on an

escalator, you go a lot faster, right?

And that's what leverage has has done

for people throughout time. And what's

done that? Yeah. Which we talked about

it. New technology used effectively. The

wheel, the tractor, electricity, the

telephone, the internet. Those who got

out in front and adapted fast won. And

those that waited, like I said, history

wasn't so great to them. And now that's

just AI. But here's the difference and

why we felt called to do this. And yes,

we are we are starting off with strategy

and we will work over these three days

to get more tactical and give you

takeaways. But we want to bring

everybody into the same place because

here's the difference this time. The

adoption cycle is no longer years or

decades. It's not even months, it's

weeks. But here's the good news. As I

said earlier, you're here before the

world fully wakes up to mass adoption.

Yet, you got to hear this. I think this

is and so does Tony that this is your

last opportunity to be early. It is now

and I know you feel it. It's why you're

here today. So remember our bold goal

for each of you. We want to show you how

to get back 15 hours a week. That's

millions across this community. That's a

huge goal. We're going after it. And

wherever you are in this AI journey,

right? Like I said earlier, you might be

the beginner, you might be dabbling, you

use it, or maybe you're a builder,

you're down the rabbit hole. There is

another level waiting for you. And

that's been our obsession to simplify

and achieve over these three days. So

here's what we're going to do over these

next three days. Day one, you're going

to see how the most successful people

use time and leverage as the foundation

for next level success. Duh. Everybody

knows time and leverage helps. But we're

going to show you how to utilize it

through the examples of AI to start

reclaiming that time and go faster. On

day two, it's going to be so good.

You're going to discover how AI can

multiply your creativity, your

communication, your marketing, your

brand, and transform doing hours of work

into minutes, taking ideas, making them

reality. Day three, you're going to

learn how to implement your biggest

takeaways with proven systems,

frameworks that'll make sure this AI

advantage lasts way beyond this event.

And the cool part, out of all the

interviews we did, we hand selected the

who we feel are the best, the smartest,

but are pragmatic and practical to show

you exactly how to achieve this.

But I looked up some stats as I was

putting this presentation together.

Did you know that 70% of soloreneurs

fail within five years? And when you

really go down the rabbit hole of

understanding that it's not because

they're not smart. It's not because they

don't work hard. It's because as they

start to grow, they get pulled away from

the work that actually allowed them to

launch in the first place, right? They

begin as innovators, creators, full of

energy, full of ideas, full of passion.

Maybe maybe that's happened to some of

you. But the way the weight of doing

everything slowly takes over. Suddenly

you're juggling maybe accounting or

hiring or or customer service or

deadlines and and chores and you're

like, I didn't know all this. And all of

a sudden, you lose focus. All of a

sudden, before long, you're spending

more hours in your business rather than

working on your business. Here's here's

some more stats that are pretty crazy.

Did you know that 28%

of the average work week is lost to

email? Think about that. 11 hours

immediately gone just on email, right?

Most small business owners work 60 to 80

hours a week and still feel that they

are behind.

Right?

And 70% admit they spend more effort

maintaining the business than growing

it. Those are the stats that are holding

people back from working on the

creative. I mean what happens? What is

the outcome of that? Creat creativity

fades. Momentum stalls and the business

or the dream that started unfortunately

begins to flatline. And that's where the

real cost comes into play. Stagnation,

burnout, and missed opportunities.

Businesses don't fail because their

founders lack skill. They fail because

they lose space to think, create, and

lead. That's why we're here. It's

another one of the biggest reasons to

help you reclaim that resource, that

creativity, that innovation to start, to

launch, to scale, to protect,

to offload the repetitive, the draining,

the mind-numbing tasks that keep you

stuck so you can focus on the few moves

that actually multiply your growth, your

impact, and your success. So many times

I feel blessed today. I have family. My

wife's here. My my oldest daughter's

here. Um and and sometimes she'll say,

"Dad, you're so good at a lot of

things." I'm like, "No, not really, hun.

I've just found a way to be really good

at a few that move the needle." And I'm

able to offload the things I'm not good

at. And AI allows us to do that now more

than ever. And now I just want to share.

A lot of people can make promises about

what we're going to share, but proof

matters. Wouldn't you agree proof

matters? I just want to share that Tony

and I, we've done this before, taken

overwhelming things that that are hard

and decoded them, found the patterns and

then made it simple for people to

achieve. In real estate, I simplified

the path because that's where I started

in real estate so everybody could so I

showed regular people how to build

wealth and buy their first house and was

blessed to touch the lives of millions

of people. In finance, Tony decoded

billionaires and wrote money master the

game. It impacted the world. In health,

Tony worked with over a hundred of the

world's top medical pioneers and created

Life Force. And that still has a ripple

effect around the world. We created

mastermind.com, which is one of the

largest content platforms for creators.

And now our obsession is to go learn

from the best and help you to do the

same thing with AI. And I I'm going to

say this really clear. Our gift is not

being the tech guys. Our gift is pattern

recognition, simplifying what's complex.

So before we did this event, we sent out

a little survey

of what is the main reasons that you're

being held back

um from utilizing AI.

And the three big reasons, I think

they'll shock you, but I want to go over

them really quick because you might fit

in one of these. And if it's you, put me

in the chat or or raise your hand.

Here's the crazy one. Number one, I

don't have enough time to learn it.

Isn't that ironic? The number one reason

people don't start using AI is the same

reason they need it the most. We tell

ourselves we'll get to it when things

slow down. But if we're honest, when was

the last time life actually slowed down?

For me, for most people, I think the

answer is never, right? every day

without realizing it, we waste hours on

things that keep us busy instead of

productive. It's not that we don't care,

it's that we're trapped. We're so busy

doing what seems urgent

that we never really get to the

important things. But here's the truth.

You can't scale chaos.

If you're always reacting, you'll never

get ahead. AI used properly gives you

that margin back. It gives you that

breathing room. It's like hiring a

silent partner who can work 24 hours a

day, seven days a week on the stuff that

drains you so you can finally focus on

what lights you up. The high value moves

that actually grow your business or your

career. People don't fail because

they're not smart or they're not driven

or they're not hungry. They fail because

they run out of time. And that's why

we're so obsessed on helping you find

time. Let's bring up Gayen. Gayen was a

coach drowning in details. She was

hesitant when we had the chance to talk

to her. She was very resistant at first.

She spent hours digging through notes,

trying to remember what her clients

needed and where she left off with them.

Then she finally brought AI into her

process. It now listens, it organizes,

it summarizes, it drafts, it does

follow-ups automatically. She saved nine

hours a week just on this one

application. And she said it's running

five times more powerful. Those are the

types of things that make you and allow

you to buy time back. And again, some of

you are going, "Duh, I already do that."

Some of you like, "How does that work?"

I promise we'll bring this plane. We'll

bring all of this together. We'll land

the plane together over these couple of

days. The second reason people say uh

that they're not using it wisely is

because they're not sure how to create

leverage. Now, let's be real. Freeing up

hours is great, but freedom without

direction turns into distraction. If you

don't know how to use time, then you

just fill it with the same old stuff.

That's where leverage comes in. We

talked about the escalator, the

difference between effort and impact.

Leverage is how one person with clarity

and the right system can outperform an

entire team. Right? Here's the truth.

Most people were never taught how to

multiply their outputs. Most of us are

taught work hard, work harder. Working

harder in this world is not enough. AI

flips that equation on its head. It's

the ultimate multiplier. It's like the

moment in history and the the the the

farmer got the tractor for the first

time. I could do 50 times more output

when you learn how to combine your

unique human skills, your creativity,

your judgment, your empathy that'll

never get replaced with AI speed,

memory, and precision. You don't just

get more done. You create exponential

results with less stress.

Let's look at Austin. He's a small

business owner trying to do it all. I

asked about the soloreneurs. A lot of

people raised their hand. He's running

his commercial lighting company. Endless

hours creating quotes, contracts,

proposals, even playing paying lawyers

and consultants to keep up. Then he

built his AI co-pilot. It handles his

contract. It handles his pricing.

Handles and creates his presentation

presentations. Austin saved thousands in

overhead, countless hours every week.

And now he's leveraged because he's

going after bigger deals more

confidently. I know these might be

really simple anal uh simple examples,

but this is what we want to anchor in

before we get to our first guest. Before

we start going down this rabbit hole of

training, I want to anchor this in to

show you that AI is moving fast. I know

it. And that was number three. Number

three was it's moving so fast I'm

overwhelmed. If if it's moving really

fast for you and you feel a little

overwhelmed, say yes or put yes in the

chat or raise your hand, right?

You're not alone. It's okay. What's cool

about being, you know, and we could

always flash. Maybe on the back screen

you could see all the amazing people

here for a minute, but this is all of

you from around the world, right? And

and I get to see you. You could go back

to the other background. We're trying to

keep it cool. But what's cool is I get

to see you and how many raise hands and

realize you're not alone. And plus, I

see your chat on YouTube.

Listen, I've had people say, "Dean, I've

watched so many videos on YouTube. Still

can't figure it out." Or, "I know I'm

using it every day, but there should be

more." Listen, it's totally normal and

it's exactly why most people hesitate.

But here's the thing you got to hear and

hear me on this. Hesitation is the

fastest path to being left behind. Every

technology, every revolution around

technology feels overwhelming at first.

Every bit of it. I'm sure electricity,

the phone, the internet, right? The same

people that were once intimidated

though, they're the ones once they learn

it start to thrive because you don't

need to be a coder. You don't need to

chase every shiny tool. You just need a

playbook, a plan that makes it simple,

step by step, and actionable because

overwhelm isn't a lack of capacity. Hear

me on this one. It's just a lack of

clarity.

And once you have clarity, confidence

follows. That's what this event is

about. Cutting through the noise and

getting clarity. Let's meet Bianca.

She's an executive assistant, extremely

skeptical, who was extremely skeptical

about AI. She just wasn't techy and

overwhelmed trying to balance a day job,

her life, and her dream of owning owning

a horse rescue farm or ranch I should

say. Then she followed the same process

you'll be learning over these next

couple days. Strategically entered her

thoughts, her goals, her constraints,

everything into chat GBT in the right

sequence and everything clicked. What

started as hesitation turned into

clarity. She was able to get 20 hours a

week back. And it's really cool that she

bought her first horse ranch uh in

October because of that extra time.

Yeah, we should give her a heck yes or a

hell yes for that one.

So, if we step back for a moment, what's

really happening here? It's not that

people don't see the opportunity. You

feel it. You know, AI for sure is the

biggest shift in our lifetime. probably

the biggest ship shift ever. But most

are still stuck with those same three

things. I don't have the time to learn

it. I don't know how to leverage that

time or what to even do with it. And I'm

in total tool overwhelm.

And we've seen this pattern before in

every industry, in every economic cycle.

But here's the cool thing. The people

who rise aren't the ones who just hustle

or just learn faster. They're the ones

that find a framework, a simple,

repeatable system that multiplies

what you already do and deletes the

stuff you don't want to. And we're not

only going to show you how to overcome

those challenges, we're going to help

you with that plan. Now, before I share

these next four pieces that are going to

be the throughine, as we call it, I'm

I'm pulling back the curtain of an event

like this. We have a throughine. One of

our through lines is follow patterns.

One of our through lines is this is just

new technology. Another through line,

don't chase every tool because it's

going to overwhelm you. There is a

foundational process that will get you

all the time back and leverage. I

promise you that's a through line.

Another one is these four strategies

that I'm going to share with you and

you're going to see it in all the

speakers. But before that, I want to

play a quick 90 second video and we

should call these videos um the future's

not coming, the future is already here.

A little glimpse of what's possible.

Play that quick video.

>> What's up everybody? So Dean and Tony

probably told you this video is about

AI, but the truth is it's actually about

tennis. See, I'm what you call a

lifestyle entrepreneur, which means I

work as little as humanly possible

because I got a nine-year-old daughter

and a really bad tennis addiction, and

I'm not very good. So to me, AI isn't

just about working smarter. It's about

working smarter so I can play another

match. The problem is tennis can get

kind of expensive. So I needed to make

more money, and the American market is

just a little bit saturated.

Not only can tennis be expensive, but it

can also take forever, especially when I

play with my daughter to the point where

honestly I don't even want to make sales

calls, so I don't. Instead, I use AI to

schedule, transfer, and close deals for

me. Sounds like this.

>> So, imagine this. You've got a business

where AI like me is working for you

24/7. What would that kind of freedom

feel like for you?

>> It would feel amazing. I thought this

was more of like a trial thing, but it

really feels like you're trying to sell

me something.

>> Ah, I hear you. And you're right. This

is a demo to show you what's possible.

But here's the thing. I'm here to help

you see if this is something that could

actually change your life. If it's not

for you, no pressure, but if it is,

wouldn't it be worth exploring?

>> It would.

>> And my favorite part about tennis is

posting my wins on social media. And on

the rare occasion I lose,

I simply use AI to make content that

makes it look like I won anyways, like

this.

Who in the audience thinks they can beat

me?

I need to warm up. So, long story short,

I use AI for everything that can give me

more time to hang with my daughter and

play tennis. Even things like writing

the script for this video. Aim, set,

match.

>> Give it up for Billy.

[Applause]

[Music]

We are born again.

>> So, Billy Jean's been a friend for a

long time and he has totally embraced AI

to fuel his lifestyle. He truly loves

time with his daughter. Loves he's a

lifestyle entrepreneur and AI has worked

that so well in his life. And when I

show you those, some of you again, I

could do that. Some of you maybe I could

do that. Some of you I could never do

that. I promise all of you will get to

things that'll work in your business if

we approach this right. So now let's

dive into the four levers of accelerated

success. This is the same formula we've

seen. Take confusion and make it clarity

with chaos into order and ideas that are

a little scrambled into a scalable

predictable growth model. Because when

you master these four AI stops being

overwhelming and it starts becoming our

greatest ally, your ultimate AI

advantage. If you master these, you stop

chasing time and you start compounding

it. And don't worry, this is exactly

what we're going to teach you over the

next couple of days. Again, we obsessed

over this for six months to start in a

way to bring you through a journey from

strategy to tactics. So stay with us.

Don't miss a second. I promise by the

time you leave, you'll go from AI

confused, if you are, to AI confident.

But let's get to these four levers. The

first one is activate. Before AI can

work for you, it has to know you. You

see, most people open chat GPT and treat

it like a search bar, like a fancy

Google, a a quick questions, maybe some

random prompts of someone that told you

you should use this prompt. But the true

power starts when you train it to think

like you speak, think like you do, and

to understand your goals, your business,

your personality, your constraints.

That's activation.

It's where AI becomes more than a tool.

It becomes your thought partner, your

sparring partner, your second brain that

works just a little more than you. Once

it knows you, it starts anticipating

you. And that's when everything changes.

This isn't simply about automation, at

least not yet. That's coming. This is

about alignment. You're not replacing

yourself. You got to look at it. We're

expanding ourselves. Okay. Number two is

acceleration.

And this is the lever that separates

good from great. You see, most

successful people don't just work

harder, they remove hesitation. Has

anybody ever hesitated in your life and

you feel like you missed an opportunity?

Or is it just me? Say yes or put your

hand up. Right?

When you use acceleration with AI, you

get to make faster decisions because you

have more clarity. AI gives you that

clarity. that lets you analyze, compare,

organize, test, and simulate faster than

probably any team on Earth. Imagine

having an adviser who never sleeps, who

never gets tired, and gives you data and

perspective instantly. That's

acceleration. Because when you can think

faster, decide faster, and act faster,

you create moment momentum that becomes

unstoppable.

Okay. Next, once you are accelerated,

now it's time to amplify.

This is the third one. This is the third

lever. Amplification means taking one

spark, one idea, one draft, one video,

and turning into 10, 50, and 100 outputs

and still sounding like you. Think about

this. In the past, creating took time.

It took hours of brainstorming,

journaling, outlining, editing,

polishing. Now, your AI set up properly

can expand your vision faster than you

could write or type. This is how you

turn one idea into a full campaign, one

podcast into a month of content, one

conversation into a business plan or a

proven strategy to scale the business

you already have. Amplification isn't

about doing more work. It's about

letting your ideas

travel further without you burning out

in the process.

And the last one and the final lever,

the one that compounds all the rest is

augment. Should write that down.

Augment.

Augmentation means using AI to extend

your capabilities, to multiply your

effectiveness without multiplying your

cost, your stress, or the size of your

team.

It's like hiring five people overnight.

A researcher, a strategist, a

copywriter, a data analyst, and maybe

even a project manager. All rolled into

one digital partner.

It doesn't just do the work. It helps

you think better, act faster, and create

at a level that you never thought

possible. That's augmentation. That's

the leverage. That's how you scale

freedom. That's how you scale impact and

that's how you amplify your results. So,

as I share with you these four levels,

activate, amplify, accelerate, and

augment, I want you to know something.

These aren't just theories Tony and I

made up because we were sitting in a

room and had nothing to do. These are

the exact strategies we discovered after

working with the world top world's tops

minds in AI. The innovators, the

founders, the researchers, the

entrepreneurs, from billionaires to

people who sold their first business and

everybody in between.

people who've built billion-dollar

companies, but also those that are using

AI to launch a new company, buy back

their time, amplify their impact, and

live into the person they're meant to

be. And here's the best part. Some of

our favorites out of all the interviews,

and they were all great. I mean that.

And so many of you were on. But the ones

that aligned with us, that could take

really complicated things and share it

in a way where everybody goes, "I get

it."

are here today, are here tomorrow. and

here the next day. And here's what I

love the most. They didn't get paid to

be here. They're not here for fame.

They're not here obviously for the

money. Every single one of them said yes

to being here because they believe what

Tony and I believe that this is a

once-ina-lifetime opportunity to help

real people like all of us thrive in

this new AI world. During this event,

you're going to see exactly how each of

them embodies those four levers. So, I'm

glad you are writing them down and then

you'll see how you can implement them

into your life. And like I said, whether

you're brand new, you're dabbling, or

already using AI every day, you're going

to see yourself in their stories. You'll

see what's possible for your business,

for your career, for your creativity,

and for your life when you stop dabbling

and start building your own AI

advantage. And by the end, you'll have a

clear path of what to do next. I assure

you these next few days you're going to

watch yourself move I said this earlier

from AI curious maybe AI confused to AI

confident from I wonder if I could do

this to heck yes I'd be crazy not to do

this so here's what I'm going to suggest

buckle in take notes don't miss a moment

open up your mind if it's below you'll

catch up if it's past you we'll get you

there because what you're about to hear

could truly change the trajectory of the

the next decade. And with that, I'm so

excited that we get to our first guest.

[Applause]

Zack Cass has become such a vital voice

in the AI conversation. What I love

about Zach, he's not here to drown you

with tech jargon. He makes this human.

He makes something massive and

intimidating. takes something massive,

intimidating, and breaks it down into

actual steps to help you grow, to help

you lead, to help you make more impact

without losing the heart and soul of

what you do. He's advised leaders,

organizations, even governments on

navigating in this new world of AI

intelligence, but he's just as committed

to the everyday person using this. And I

believe me, I say when I interviewed

him, I knew he had to be one of the

people here. Zach's working with some of

the top universities on the future of

work. And he's also using AI to help

protect the planet through conser

conservation efforts. His new book, The

Next Renaissance Renaissance, drops in

2026. And his mission is clear. To prove

hope and reason can absolutely coexist

in the AI revolution. Let's play a quick

sizzle reel so you can uh see a little

more about Zach. About 30 seconds long,

and then we'll bring them out to share.

>> I've spent 16 years on the front lines

of artificial intelligence. I've seen

what happens when machines begin to

reason and when code starts to surprise

its own creators.

I helped build open AI when it was just

an idea. A handful of people who believe

that if we got this right, it could

change everything.

Since then, I've watched AI move from

research papers to boardrooms, from

prototypes to policies, and from

curiosity to necessity. I've advised

Fortune 5000 leaders in governments who

all ask the same question in different

ways. How do we lead in a world where

intelligence is no longer scarce? And

after all these years, I've come to

believe something simple but powerful.

Artificial intelligence is not the

story. Humanity is. AI is the brush.

Human potential is the masterpiece.

What we choose to create now, how we

lead, what we value, what we build will

define the next chapter of human

history.

Welcome to the next Renaissance.

>> Everybody, let's give it up for Mark,

for Zack.

Thank you. Appreciate the

[Music]

[Music]

All right. Well, um Dean, thanks a lot.

Thanks for the introduction. Thanks for

having me. It's uh it's really good to

well, it's really special to be here. I

will tell you. Um listen, my my mission

is is pretty clear to me at this point

in life. It's to prove that hope and

reason should coexist. And uh and I'll

admit that I I was born with a rosy rosy

disposition. And I came out of the womb

believing that today was the best day

ever to be born and tomorrow would be

too. And then I lived a life that had

evidence to prove it. And today I'll

share with you quickly my vision for the

future and how I think that you can

thrive in it. Now before I start with

where we're going, I have to start with

where we are. And where we are is an

interesting question with respect to AI

precisely because it never was. If you'd

asked most AI researchers uh what AI

could do for most of AI's history, they

would have said, "Well, never mind what

it can do today. Let's talk about what

it can do eventually." And that changed

in 2017 when eight Google researchers

wrote a paper, attention is all you

need. A seminal paper that catapulted

the industry forward because it proposed

that we should be building models that

think in parallel versus straight lines,

much like the human brain.

That led to incredible advancements in

the technology. And then in June 2024,

OpenAI's GPT40

produced a model that could solve the

math olympiad, a test to measure whether

humans were good at pure mathematics.

And it was at that point I realized I

couldn't just show AI anymore. It was

actually causing myopia. It didn't do

enough. So now when someone says, "What

is AI trying to do?" I simply say this.

We are building machines that possess

human intellectual equivalence and

superiority. This is how I best know to

describe to anyone, be it my mom or

Jaime Diamond, what modern AI is trying

to do. Now, this gives you a frame of

reference for what has come and what

will come. What's more impressive,

though, is how quickly we are doing it.

In case you didn't notice, we went from

building machines that could measure

sentiment in a tweet in 2019 to machines

that conduct multi-step,

multi-environment research today. And

that is breathtaking. That is a

remarkable advancement in the quality of

the machines. And somehow more important

than this is this. As good as the

machines are getting, it is not even the

most important trend in AI right now. It

is in fact how cheap they are getting.

And of all the trends maybe in science

that I care about. It is the precipitous

decline in what we call inference cost.

the cost to run the models that I am

most excited about and I care about this

for a lot of reasons. The first is it is

the trend that suggests AI is actually a

going to be a utility that the research

itself will not be owned by a select few

the way we observe pharma

and if you're willing to believe that AI

is in fact following the path of utility

then what you also come to appreciate is

that any time in human history we have

observed the utilitization or the

commoditization of a critical resource

there has been an incredible economic

outcome. This happened with water and

food stuffs and electricity and the

internet. And in those cases, it took

thousands of years or hundreds of years

or at least dozens of years. And in AI's

case, it's taken five five years for a

very, very scarce resource to become

very cheap. GPT4 went from $60 per

million tokens to a $130.

And that gives me as much as anything

else hope that we are building something

incredible for everyone to participate

in. Now, given that we're building

exceptionally smart machines and given

that they're getting very cheap, then I

can answer where are we going? And I

will start by saying I don't expect

anyone here to believe everything I'm

about to say, it's okay. I'm not saying

this because it's scriptural. I'm saying

this because it's directional. I have

spent a lot of time staring at this

problem in an academic sense and in a

practical sense. I've also learned that

I am willing to argue these ideas a lot

longer than you are. I have missed

flights to defend myself. But that being

said, I promise you that it is okay to

disagree with me. I am presenting these

ideas to give you a chance to consider a

future that maybe you haven't yet. And I

will start with what I think is fairly

simple and maybe I can convince you of

the integration phases of the AI

revolution. How is this technology

actually going to arrive in our lives?

Well, the first phase is the one we're

in today. Enhanced applications. You

know this very well. This is as best

described chat GBT. It is the first and

arguably most important AI enhanced

application ever. It reminds us that the

technology is not sufficient. You must

build the application that matters. And

I'm reminded of this because we built

it. GBT3.5, the technology that powered

the application in June 2022. Anyone

could have built chatbt between our

launch date, November 30th, 2022, and

that date. We did. And we reminded the

world that you must build technology in

ways that people understand and want to

use it. And since then, we've seen this

incredible Cambrian event. Tons of

applications have flooded the market.

Many of them you use today. Now, the

cool thing about enhanced applications

is that it doesn't require we change

behavior very much, and you're going to

learn from much smarter people than me

today about how to use them. But it

doesn't take full advantage of

everything AI can do. Not even close.

And that introduces the next phase,

autonomous agents.

Autonomous agents have been made so much

about over the last six months year and

I will remind everyone first what they

are. Station identification agentic AI

is machines that can execute tasks and

goals on our behalf across browser

across application and across data lake.

It is in other words a Siri that works.

That's the best way I know to describe

it to anyone. And Agentic AI is really

exciting because it can execute tasks

and goals on our behalf which means that

we can actually start offering more

tasks and more goals to a machine that

it can do it faster for us. Agentic AI

is very clearly here and then the

question is simply how much do we afford

to it? This presents one of my theories.

idea of the automation boundary. In a

world where you could automate

everything, where would you stop is a

question that I ask many people and it's

a question that you're going to have to

answer at some point soon, both on a

business basis and a per and a personal

basis. What do you want to automate and

what do you want to keep on your own?

Now, Aentic AI is going to do a lot of

things. One of them is it's going to

rewire the internet. The fabric of the

internet is actually not going to be

designed principally not for our eyes,

the HTML internet, but eventually for

our agents, which will lead to what I

call a TXT or XML internet, a true

information highway. And when that

happens, we will start to see and

appreciate what I can best describe as a

natural language operating system. And

the natural language operating system,

in my opinion, will be marked by two

major changes. The first we will go from

carrying our devices, laptops and cell

phones to wearing them, watches,

glasses, wallets, and rings. Now, I can

bet you a lot that this is coming. When

it arrives will depend on what we call

the automation boundary or the societal

threshold. And the reason I know it's

coming is because every hardware company

is working on this and now lots of

software companies are too. very

interesting piece of public domain, but

that is not well known is that Johnny

IV, the designer of the iPhone, who now

works at OpenAI, is building OpenAI's

first hardware product, and his

intention is to build one that doesn't

have a display. Johnny I believe that

the future of personal computing will

not require that someone stare at a

screen. And that marks the other major

change of the natural language operating

system, which is that I think we will

move from a world where you must learn

how a machine works in order to use it

to a world where a machine is designed

to know how you work. And this is

exciting for all sorts of reasons, but

not least of which is because I think it

ends the digital divide. Two billion

people on Earth today cannot participate

in society or economy because they do

not know how machines work. And we are

going to redesign fundamentally personal

compute so that you are not left behind

simply because you were never trained on

a machine. Now given this, given that we

are building brilliant machines, given

that they are getting very cheap and

given that we are on a path to

seamlessly integrate the hardware that

powers them into our lives. Now I can

present to you one of the biggest ideas

that I talk about today. a theory that I

coined in 2021, the theory of unmetered

intelligence.

Unmetered intelligence is quite simply

the idea that at some point the amount

of compute that we have collective

access to will make our individual

cognitive ability pale in comparison.

It's the theory that says intelligence

is actually a resource much like water

and food stuffs and electricity and the

internet and that just like those

resources it will move from very scarce

to very abundant. This is a big very

strange idea and I will start by saying

what unmetered intelligence is not. It

is not universal brilliance. I am not

arguing that everyone will be smart in

the same way that the internet does not

promise we will all do research. In the

same way that literacy does not promise

someone reads, unmuted intelligence does

not promise that someone will harness

it. It simply promises that everyone

will have access to it and what we do

with it will define our outcomes.

Now there is so much that can be said

and a lot of people today are going to

show you ways to harness unmeetter

intelligence. But let me tell you how I

think the world is going to adapt and

evolve to the the unbridling of this

incredible resource.

The first thing that happens is what I

can best describe as the expansion of

human potential. We are on the cusp

right now of a remarkable moment that

follows in a long proud tradition of the

human experience. What one person can do

today is about 90% more than what one

person could do in 1995.

It's about 400% more than what one

person could do in 1960. And it's about

a million% more than what one person

could do in 1800. On a GDP basis, we are

ripping. We are so impressive in terms

of our ability to create value thanks in

large part to technology

and that's exciting because it means we

are going to create a lot more and

everyone on this call is going to have

the opportunity to do more than your

great-grandparents could have fathomemed

and somehow it's not even the most

exciting part. The most exciting part of

unmetered intelligence as it relates to

the human experience is staring, I

think, at the point where you ask

yourself, how is the human experience

rate limited? Because we just aren't

quite smart enough. And if you think

about it long enough, you will arrive at

scientific breakthroughs. There are

10,000 people studying the cure for

cancer today. That's it. Why so few?

Well, it turns out when we're born, a

certain number of us qualify for the

job. After that, a certain number of us

want the job. After that, a certain

number of us get into school for the

job. And after that, a certain number of

us get the job. It's a very, very narrow

aperture.

And so, we could sit around and say,

well, gosh, I hope they figure it out,

those 10,000 people. Or we could look

for solutions. And one of the obvious

solutions is, well, we could print more

of these people. That would take

hundreds or even thousands of years. AI

presents an incredible breakthrough

moment, an opportunity to ask ourselves

not what it would happen if we had a

million oncological researchers, but

what would happen if we made 10,000

oncological researchers 10,000 times

more productive. And that's happening

right now. We discovered our first

antibiotic recently because of AI. Our

first antibiotic in 60 years. We split

HIV out of DNA recently because of AI.

In May this year, baby KJ received the

first custom gene therapy to cure it of

a previously immutable disease thanks

to, you guessed it, crisper and AI. And

if that doesn't give you goosebumps, I

don't know what will. That is a

thrilling glimpse into a world where we

can massively reduce un unnecessary

suffering and increase joy. It is a

glimpse into a world where our

scientific breakthroughs are no longer

theories but rapid advancements.

And the other thing that will happen as

a result of this I believe is a massive

deflationary event. And this is a very

hot take. This is one of the things that

people get most upset about when I talk

about in fact someone recently asked me

when I talked about a world where the

cost of goods and services plummet. They

said have you ever even been in a

grocery store? And I know I get it. the

cost of eggs today, a carton of eggs, is

more than it was three years ago. And

what I have to remind everyone who is

upset about the theory of deflation is

that it has never been less expensive to

buy a carton of eggs basically in human

history. We have become so accustomed to

the world getting better, faster,

cheaper all the time that when something

gets slightly more expensive, we are

very upset. And what I have to remind

people is that we have more

discretionary income than our

great-grandparents could have imagined.

and that we live a life of incredible

abundance for the most part in the

developed world. And when people push on

this, what I realize is there are three

cases against deflation. And they are

housing, healthcare, and education. And

what I have to remind people is those

three things are not expensive because

we don't know how to solve them

technologically. They're expensive

because we made it illegal to do so. We

policied these things into oblivion,

into a deflationary environment. And the

most exciting thing about AI right now

is we get a chance. We get a chance to

do two things. One, prove that

everything in the world can get as cheap

as the LCD screen in front of you. You

enjoy so many things in this life that

your parents could not have enjoyed at

such a cost that no one could have

imagined because technology was allowed

to make it less expensive. And we get to

make lots of things that way. And then

we get to turn around to our policy

makers and we get to say, "Why can't

everything be like this?" And we have an

incredible opportunity right now in a

world where you can fly across the

country for $70, but a trip to the

emergency room might actually bankrupt

you. Everyone is going to realize that

technology can in fact massively reduce

the cost of being alive and flourishing.

And that is an incredible thing that we

get to do right now is put pressure on

policy makers to allow this incredible

technology to do to everything what it

has done to so many commodities. And the

last thing is time. Dean's talked about

this, Tony's talked about this, everyone

is going to talk about this, but time

and energy are your most critical

assets. And my favorite favorite theory

of AI is its ability to make us more

time rich.

Graham Duncan describes young people as

time billionaires. The theory that in

fact they are richer than anyone else on

earth because they have more opportunity

to do more things. And what I am

reminding people on this call is AI is

going to present us an opportunity to

actually ask ourselves what do we want

to do with our time? And my challenge to

you all right now is to build a more

deliberate relationship with your

technology because I firmly believe that

we are going to wake up at some point in

the future. I don't know when and ask

ourselves or get to ask ourselves what

do I want to do today and I hope when

that moment comes we all know that the

right answer is commune with friends and

family ideally outside be it in places

of worship in town centers in local

places and when we arrive at that place

I hope to God that we remember why we

are on the th why we are on this earth

now given all this the question is how

can you prepare and Again, a lot of

people are going to show you tactically

what you should do today. And I want to

give you some of my principles for

living in an AI powered future. First,

please anchor your mission, vision, and

values. I started this talk by telling

you my mission, and I say it to almost

anyone who will listen to me because it

reminds me of why I do what I do. And

that's important because in a time when

technology is constantly evolving, it is

so easy to forget your mission. It is

very easy right now in a world where we

are selling adaptability to be a candle

in the wind and I am challenging you to

not be that. I am challenging you to be

more certain than ever about your why.

Your mission, vision and values should

be anchored. And also you should adapt

your ways and means. And this is a big

ask for many of you because many of you

have arrived at this place in life, a

certain level of success because you are

very good at a thing and that thing has

carried you a long way and you want to

continue to do that thing and my

challenge to you is does that thing

actually serve your mission, vision and

values. Are you actually advancing your

life because of that thing or have you

found comfort in it? And to the extent

that you are willing to adapt your ways

and means, to the extent that you're

willing to listen to people like Ali K.

Miller who are going to show you how

much more productive you can get. If you

are willing to do that, then you will be

much closer to actually achieving your

mission, vision, values. And this is

going to be true for people and

companies. You are going to see a

massive K curve, a divergence between

companies that insist that they do a

certain thing versus companies that

insist that they solve a certain problem

however it needs to be solved. Then I

would encourage you to learn how to

learn.

The most popular question I get asked by

young people and actually parents is

what should I study in college or what

should my child study in college? And

what they are asking is how do I make a

lot of money? That's what that question

actually means. Now I don't mind

economic incentives at all. I want to

help people make money. That's not an

issue. The problem is as the question is

framed, my answer is actually terrible.

It doesn't matter. There is no obvious

answer to what you should study in order

to maximize your economic outcome

because the correlation between your

major and your economic outcome is

rapidly declining. In fact, 3 months

ago, for the first time in our country's

history, the wages for a college

educated person are now equivalent to

wages for a non-oleducated person, which

means that we are ungating economic

access. And that's awesome. We should

celebrate it. It also means that you

should not go to college trying to

optimize your economic outcome. You will

not have success. So instead, what I say

to young people is one, remember the

purpose of college is probably to make

mistakes you weren't comfortable making

in front of your parents.

To that end, you should go have a good

time and ideally go to a school with a

good football team or at least something

that you can celebrate. But also, please

study something you love. Study

something that you are fascinated by

such that the act of exploring that idea

excites you. Not because it will get you

a better grade, not because it will get

you a better job, but because you want

to learn more about it. And in doing so,

what you will teach yourself is the

practice of mastery. You will learn what

it feels like to learn well. And the

idea that what you are learning may not

matter to your future employer will be

less concerning because your future

employer probably cares more about your

willingness and ability to learn other

things anyways.

And then lastly,

design around things that AI cannot do.

Now, everyone here is going to tell you

all the things you should do with AI to

make your life better. And I love that

you should do that. And lots of CEOs

will ask me all the time, what should I

do with AI? and what are the ways in

which AI is going to change my business?

Now, being non-obvious and a little

counterculture and a counternarrative,

I'm going to stand here and tell you

that the most interesting thing I think

you can do after you've mastered the

practices of some of this technology is

consider the ways in which AI is not

going to change your life. And having

run this experiment hundreds of times

with the global Fortune 5000, I have

discovered and arrived at something with

very high conviction.

which is that I believe in a world where

we are designing around the things that

AI cannot do such that we are building a

moat around the technology we are simply

optimizing for humanistic qualities. Now

I arrived at this conclusion having done

a bunch of research. I was studying

brokerage roles. We quickly realized

that no one picks their wealth manager

anymore because they make them a lot of

money. They pick their wealth manager

because they trust them and they like

them. We also discovered that no one

picks their real estate agent because

they get them a better price on a house.

They picked their real estate agent, it

turns out, because they like spending

Saturday and Sunday with them. Go, go

figure. Most people actually describe

their favorite bartender not as being

great at pouring drinks, but as being

someone they enjoy hanging out with.

Again, these services are quickly

becoming places where we want community

and friendship. And that's awesome. Now,

I had always assumed that it would be a

brokerage function that would optim that

would commoditize. And then something

happened in my life that quite honestly

changed how I saw a lot of this.

My father is an oncologist. He's been

practicing cancer medicine for about 38

years.

Very recently, he won a lifetime

achievement award from the Breast Cancer

Association of America for his

contributions.

And growing up, I should tell you, I

always saw my dad as a scientist, as a

brilliant man who was curing lives. And

I could point to these incredible

outcomes and draw a line between how

brilliant he was and lifesaving

treatments. During his time practicing

breast cancer, the survival rate for

this disease went from about 35% to 90%.

Which is in and of itself something we

should celebrate all the time as a

testament to human achievement. We can

and do can and will do hard things to

improve our lives. and I went to his

awards ceremony very excited to hear

people talk about my dad, the brilliant

scientist.

I sat at a table in a gala room flanked

by my wife and mother and sister, so

excited to hear people talk about him

and how smart he was and just before he

received his award, a patient of his

came on stage. She spoke for five

minutes. For the first 30 seconds, she

described her patient outcome. She had

survived breast cancer and gone on to

live a long and fulfilling life. And now

she was giving back to the community.

And for the next four and a half

minutes, she talked about how my dad

made her feel.

She described getting a breast cancer

diagnosis, the fear that came over her,

and then the process of interviewing

oncologists. She interviewed three

oncologists, and they all provided her

the same prognosis and the same

treatment recommendation. And then she

said two things I will never forget.

She said she realized that the machine

was now smarter than the doctor, that

the science had progressed far enough

that the machine could actually

determine the next best action better

than the doctor could. And then she said

the thing I will never forget as long as

I live, that the bedside manner is not a

feature, it's the product.

And that changed my life. I realized in

that moment my dad was not important to

the community because he was brilliant

at this point. He was important now

because he was kind and caring and

courageous and compassionate. The same

qualities I loved in him as a father, so

too did his patients love in him. And I

also realized that if medical oncology,

which we have long exalted as the

pinnacle of cognitive processing in in

medicine could cognitively commoditize,

then what role wouldn't? And I decided

that as long as I lived, if someone

asked, "What should I get great at?"

What I what my father taught me is that

soft skills that humanistic qualities

are actually measures of human

achievement. And if you can get great at

anything, get great at adaptability and

curiosity and empathy and courage and

wisdom and humor. And what I realized

moreover is that AI is not going to

necessarily incline us to be more h to

be more human. It may actually require

us to do so. that unmetered intelligence

will cause cognitive commoditization to

the extent that we may actually be

forced to be more human not less. And

the last thing I will say is this. You

must also now lead with optimism. There

is a lot of pessimism in the world right

now. There is a lot of fear. And what I

have to remind everyone when they tell

me that the world is a scary bad place

is that it is not evidentiary. It is

actually true that right now we are

overexposed to negative information and

underexposed to positive information.

And as much as I can prove to you that

the world is in fact getting better, the

guttural feeling that it is getting

worse is overwhelming. And so I will

remind you find the good news. Find the

good news and talk about it. There is so

many reasons to be optimistic about the

world we are building right now. And

moreover, it is no longer a nicity. It

is no longer a fun Sunday passing to

talk about a world that is that could be

better. It is a moral obligation to your

children and their children. It is a

moral obligation to describe a future

that can be better such that we can

actually build it. And my hope is that

together we can describe a future that

we want such that our children can live

in one that is unimaginably better than

the one we have today. Thanks so much.

Heat.

Heat.

[Applause]

[Music]

All right. So good. Hey, I want to share

with Was Zach amazing. He's in the back

there. Let him let him hear it in the

chat. He has a he has a brand new baby

at home. Like like right out of the

oven. Brand new baby and he still jumped

on a plane. He had other stuff to be

here. And I want to share this with you.

We saw so many amazing comments and in

the YouTube channel I saw people say,

"Hey, get to some tactics. Teach me

something I've never learned before."

Here's what I want to tell you. Trust

us. This is something Tony and I have

been doing collectively for 76 years.

This is about a strategy over three days

to anchor in lifelong change. How has

the latest hack worked for you? You can

go find the latest hack on YouTube.

You're not using it. This is a process.

And we have over eight speakers here

that each have their own strategy. They

each have their own tactics and it'll

get more detailed as we go. This is

about building lifelong change. If you

know Tony and I, a big percentage of you

have, you know, we obsess on delivering

exactly what you need, even sometimes

you might not realize it to the end. So,

just want to say thank you, Zach. I know

you're going to race home to to see his

baby. And um

and I'm really excited to introduce

someone very special next. Igor Pagani.

Igor is one of the top educators in the

AI space and one of those early adopters

who has already impacting has already

impacted millions of lives in the AI

space training. I had the chance when we

decided when I first met him I had the

chance to spend a day with him with my

family in Europe and he just blew my

mind and not just because his depth of

knowledge of AI but how much he cares.

He's he's gifted to take really complex

things and make them simple. He's taught

over 10,000 entrepreneurs, over 25

million views on his YouTube channel,

and he's behind some of the world's most

viewed tutorials on Chat, GPT, and Mind

Journey. Plus, he's lived in six

countries. He speaks a whole bunch of

languages, and he's just an all-around

good guy. But what really hits home is

that Igor had to figure this out on his

own. And now his mission is to make sure

nobody else has to go through the same

struggle that he has. And even greater,

he caught Tony and I's attention in such

a big way. We were so impressed that we

invited him to partner with us and he

did. So now we have joined forces and

Igor is our top AI educator. He's the

help the guy that helps us lead. It's

just so much fun. There's a we have a

quick little video Igor and then we'll

bring him up.

>> My job is organizing the chaos that is

AI.

Uh, Igor teaches people how to do things

like build their own chat bots in 15

minutes and build custom GPTs. He's an

AI educator. He's a tech enthusiast,

video producer, self-taught coder,

marketing expert, over 10 million views

uh on his YouTube channel. AI is an

amplifier of what you already do. We

digest the complexity and the madness

that is generative AI into a format that

people can easily consume. I'm beyond

excited to be a part of the advantage

because I get to work with some of the

best people in the industry and help

everyone transition from the old world

into this new era that is defined by AI.

Let's give it up for Mr. Igor Vagani.

Thank you, Eigor.

Thank you.

[Applause]

[Music]

All right.

All right. Welcome everybody. It is my

pleasure to give you some more tactical

things. Actually, I know Dean set this

up and said there's going to be a lot of

tactical stuff as we move forward. But

let me tell you, I actually have some

things, some views on how the world used

to be and how it is going to be moving

forward for you right now. But I want to

set this entire conversation up before

we get into the concrete things that you

can do today. I want to talk about how

things changed and how they are changing

because they are I mean you all are

aware, right? Um, every great leap in

human history came with tools. They came

with it came with technology. That

technology usually does the same thing.

It multiplies your capabilities. Let's

look back a little bit. Okay, stone

tools. When we got those, what happened?

People could work faster. The printing

press could multiply ideas. Google all

of a sudden you had all of the world's

knowledge available to you like this.

Okay. So, three years ago for me, AI

clicked on the day that Chad GPT came

out. I was lucky enough to be part of a

community of people who are obsessing

over this type of stuff. And I realized

very early that I could go from thinking

alone to actually thinking with a

partner. This is what chat can do for

you if you set it up correctly. I'll

show you in a second how or what the

idea behind that is. But at the end of

the day, that acceleration, me realizing

that I could be doing this launched my

YouTube channel and it even caught uh

Deans and Tony's attention and now we're

in a partnership. Okay, so we're going

to get into how to actually do this now,

which I'm really excited about. But

first of all, I need to tell you that I

am not technical. I did learn the basics

of coding. I did learn chat GPT and all

of these things around it. But you can

do this, too. Doesn't matter at what

level you're at. What I'm going to show

you now, everybody can do

okay.

Okay. So look, when I first saw AI, I

figured to myself, I saw Deli in 2022. A

friend of mine had a demo on his phone

was an image generator that could create

anything. And I told myself, man, this

is not for me. This is technical. This

is for engineers. This is for people who

know how to use it, right? You see these

tools, it seems simple on the surface,

but then you use it and it's like, huh,

I'm not sure I'm getting the full

potential of this thing. But what's took

me 10 years to figure out with all of

these different technologies that I've

been learning throughout my life, it

really only takes 10 minutes to start.

Heck less. This session, we're going to

be I'm going to be here for another like

15 to 20 minutes for you and I'm going

to show you things that you can actually

replicate right now. Matter of fact, if

you open a new tab with chat GPT and you

want to try out some of these things,

you can. Okay? And I bet that

independent of your level, whether

you're a complete beginner and you're

here to figure out what the first step

is or you're somebody who's 2,000 hours

deep, you will find something that is

going to expand your horizon just a

little bit. That is my hope within this

little presentation. So,

um, let's look at that. And let me first

acknowledge that, hey, there's a million

tools out there. You know that you've

seen the YouTube titles, you've seen the

Twitter threads, you've seen the email

subjects, you've seen the people

marketing it in a way where they say,

"Hey, these are the 100 tools you need

to know otherwise it will fall behind."

But I'm here to tell you that's not the

right goal. It sells well. You can you

put that up and people are like, "Oh no,

I need to catch up." But like what

really matters here, what really matters

is you getting your time back. It's the

theme of this event. And I truly believe

this to be true because if you get your

time back, it allows you to do more. It

allows you to multiply the time that you

have because it frees up your mind. And

human potential is limitless. We all

know that. And by getting time back, you

can multiply your own potential. So my

hope is that these next few examples,

they're actually going to get you some

time back. And again, we're not going to

do that by introducing you to a 100

tools. No, you actually just need the

advantages that people in our society

and capitalism have been getting through

building big teams. They get leverage.

They get more time by externalizing the

things they're not so good at. So, we're

going to be kind of doing that and AI

can be doing that for you today.

Okay. So,

here we get into the very first here we

get into the very first um example. Um I

want to kind of use this framework of

looking at things how they used to be

and how they are now and how they are

like looking forward. Okay. So the very

first example that I have here for you

and this is a really good one. Okay. I

think this one is going to resonate with

most people here. It's if you have

something that you quite don't don't

quite understand. Maybe you went to the

doctor and you come back with like some

document full of medical jargon. What

what are they even saying? Maybe you're

working with a lawyer and you get like

an email full of terms that you've never

seen before. Heck, maybe even your

friend is just telling you something

technical, like maybe a sentence like,

"Hey, oh, you're using these CRM, but

you should really be using a LLM to

answer all of your leads." Like, what

does that even mean, right? Some people

might catch every word in there, but

that's not expected. We don't grow up

with that knowledge. They certainly

don't teach it in school, that's for

sure. Now look, the old way of doing

that, if you get, let's say, this

medical report or or this little message

from your friend would be by using

Google, right? You open up a new tab on

your phone and you start looking up

terms, right? This medical report is

just a combination of various terms. It

tells a story. It tells something that's

ultra relevant to you. You're determined

to find out what it says, but like the

tools that you have at your disposal or

that you had up until now allow you only

for the following workflow. You go in,

you open a new tab, you open Google

Translate, and you look up the first

term. Okay, that makes sense. Now I

understand this term. Cool. There's

another 20. So you open up a new tab,

you look up the next sentence or the

next term. Maybe there's an article. You

read that article. Okay, you're getting

there. 5 minutes have passed, but you're

still not getting the full thing, right?

So a few tabs later, and another 15

minutes later, you might have a rough

idea of what's going on in this medical

document or in this convoluted message

from your friend. Right now, that's the

old way. You might be able to figure

this out in 20 minutes, but what you can

do now, what I'm here to tell you that

you can do now, and you should do now,

is you can just drop that document into

the free version of Chat GPT. You

literally just drag and drop it. If

you're on your phone, upload it. Simple

as that. If it's a message from your

friend, you just copy paste it in. Yeah.

Once you do that, all you need is the

knowledge that I'm about to give you now

that you can follow up with a simple

little sentence, something we call a

prompt that says, "Explain this to me

like I'm 14."

Sent about 5 seconds later, it's going

to analyze the entire document and it's

going to summarize it in a few bullet

points to you in the language that a

14year-old would understand. Sure, you

could do 8-year-old, you could do

20-year-old, but I really like 14

because it hits the sweet spot. somebody

who's out in the world already, who's in

high school, but um hasn't learned the

complexities and the technical depth of

something that like an MBA would bring,

right? So, just do that. Just drop your

next like uh doctor's document in there.

And what it's really good at, like a lot

of people are afraid of hallucination,

right? And hallucination happens if you

ask for concrete things it doesn't have

and other situations. Here, it's just

compressing. It's just compressing what

you have in a document into a few bullet

points. And then if you're really really

in a rush, you could follow up with,

"Hey, give that to me in three bullet

points." And it's going to summarize

maybe what is like six or seven bullet

points into three. Amazing. That's a win

right there. So before that might have

took you 20 minutes. Now it takes about

20 seconds. You read the bullets, you

move on with your life, right? And maybe

I'm not saying like there's no point in

diving deep into the medical report,

right? I'm just saying to get an idea

about it. Before that used to take a lot

of time. Now you can be really quick

with it and it can reduce all sorts of

complexity.

Okay, so next up I want to show you kind

of a bit more of an intricate one and

one that even some of the nerdiest

friends I have are not aware of because

you can do certain things with chat GPT

that you wouldn't have even imagined

before. The one example before is

something that you're probably doing on

a regular, right? You're taking things,

ideas, documents that you don't fully

understand and you make sense of it.

That's quite normal. But this next one

is something it's like a different

category of use case within AI because

really you're doing something that you

wouldn't be doing otherwise. Okay, what

does that look like? So concretely, I'll

show you how I saved a bunch of money on

all the subscriptions that I have. And

trust me, like being into this AI stuff,

like they accumulate and that's okay

because they open up, you know, a lot of

leverage for you. But I do have a lot of

subscriptions. And what I did is I put

an Excel sheet together with like on the

one side like all the subscriptions like

right like Netflix and automation

software and this and that and then on

the other side what I'm paying for it

monthly. I just went from my bank

statement and kind of like did this

manually. I'm sure you could export it

but I just did a simple little Excel

sheet, right? One row, second row. You

could also type it out in your notes if

you want to. The point is like you're

putting together information. You're

putting together data about your life.

Then I took all that right whether it's

Excel sheet or it's in your nose in your

notes. You take that, you paste it into

chat GPT and then I did the following

and listen closely because this shows

you the capabilities that are possible

today and you can do this too. I

activated something that is called a

deep research feature inside of Chat

GPT. Now there's variations of this. The

competing companies Anthropic and Gemini

and all of them have a deep research by

now. But the point is you activate this

deep research feature which is like a

button, right? It's not something you

need to set up. It's a button that says

deep research. press that. You put in

that Excel sheet with all the

subscription data and then you follow up

um by saying something as simple as find

cheaper alternatives to what I'm paying.

Then you hit enter. Then you go for a

walk, you walk your dog, you drink a

coffee, whatever is whatever you like.

You come back around 15 minutes later.

Now you don't have to do this work. The

AI is working for these 15 minutes. You

come back and what you're going to find

is a report. you're gonna find in my

case it was a 20 page long report. Okay.

And yes it did take me some times to

actually like cancel some subscriptions

and find alternatives and stuff but let

me tell you at the end of that day at

the end of that session it saved me 15%

of all of my subscriptions just from

that one report. Matter of fact I'll

tell you like two of the subscriptions I

think I had a total of like 30

something. Two of them the companies

lowered the pricing on it. I wasn't even

aware. When was the last time you

checked the sales pages of like

subscriptions that you already have?

That's not a thing you do, right? And

not a thing you're gonna do. Even if I

tell you now, that's like such a menial

task because you have to like check 35

pages. It's a lot of work. ChatGpt did

it for me. Beyond that, it showed me

alternatives to some services that I'm

using. And because it already knew me a

little bit, and we'll talk about that in

a second, because it already knew me

knew me a little bit, it made

recommendations that, hey, Eager, you

might not even want to be using this

service. what you might want to use is

this alternative that costs only $10 a

month instead of 80. And I did that. So

I made a bunch of switch switches. It

resulted in a 15% cost saving on all my

subscriptions and I went I was very

conservative cuz like I'm already very

selective with where I spend my time. Um

so you know I thought that list was

perfect. It's chat still found some for

somebody who doesn't even bother

checking their subscriptions. Damn, this

really makes a difference. And you can

do this too. Just type up the stuff that

you have, click that deep research

button and ask how could I save and it's

going to do it for you. Okay,

next example is, you know, a little

beyond most people what most people can

like build or or try. The first two,

they're really something that you could

kind of do right now, try right now. The

next one is relating to something that

you'll hear echoed throughout multiple

speeches. I just talked to Ally, by the

way. The back room is full of experts.

It's incredible. the the mind power in

there relating to both technology and

life. It's unbelievable. And and she was

mentioning that she's also going to talk

about AI avatars. And you I'm sure you

you'll see many of these throughout

these sessions, but I have one too. An

avatar that you know I trained on my

likeness and on my voice. It can

basically replicate me on autopilot.

Now, if you've seen this before, you'll

know it's nowhere close to a real human

presenting. Just lacks that human touch

and it's just the technology is not

quite there. But it is it is a cool it

is a cool little gimmick I would even

say. Now I used it in a fun way cuz when

me and Dean met back in Germany about

like what is it two two two and a half

months ago u he asked me he asked me an

email. He followed up with an email and

instead of me just replying with a

normal email I actually texted him back

with my AI avatar and it blew his mind.

He was like eager this is this is so

great. I basically replied the thing

that I was going to write as a as a

message um to him via my avatar and that

worked really great. But here you might

be thinking, "Hey, Eigor, okay, that's

great. That's fun, but isn't that a

little gimmicky?" And I would agree that

is gimmicky. It's not, you know, but I

found a great way to actually use this

in my business. I had this like weight

list for a new service I was rolling

out. And what I did is I hooked up the

weight list to my avatar. There's like

an automation in the background that

like can spit out these avatars. And

every time somebody filled out that

form, I was basically asking, "Hey, are

you interested in the service?" And they

were like, "Yes." And then I asked for

two or three more details about them.

Well, in the background, the avatar used

the two free details that they provided.

And instead of just getting an email

saying, "Hey,

thank you so much for signing up. Um,

I'll see you soon." They got a custom

video message from my avatar. I fully

acknowledge that it's AI. I wasn't

pretending like this is, you know, me

recording a custom message. Heck, you

fill out the form within like I think 90

seconds you got an email with a custom

video of my avatar talking to you. But

this is just something that that wasn't

possible at all. And it's also not

something that you can even conjure up

yourself no matter how hard you think.

It scales your presence and it doesn't

it doesn't replace you. That's not the

point here. As with so many other AI use

cases and all of this technology, it's

not replacing you. At least not at this

point in time where we're at. Right now

we're at a golden time where there's an

opportunity between what was possible

and where this technology is going to

go. Right now, we're at a place where it

amplifies you. It enhances you. In this

case, it allows me to multiply my

presence and for me to do other things

with my time and for me to be more

creative with my time rather than

replacing me. This avatar is just

enhancing what I do, right? So, I

thought that was pretty cool. Um, and I

use that all the time now. But look, all

of these examples that I gave you, okay,

we we did three great little examples

right here, but all of them have one

thing in common. They're run by this

thing that we call AI. And you know, not

to get too technical on you here, but

basically what AI is is a system called

the LLM in the background, the large

language model. And there's a takeaway

here. Trust me, I'm not I'm not getting

into the technical stuff and then

telling you all about that right now. I

want to I want you to realize one thing

though, and this is major. So, really

let this sink in because at the end of

the day, these LLMs, this what we call

AI, they do one thing, and they do it so

damn well.

They take patterns that they've seen and

they reproduce them. In other words,

they're pattern recognition and pattern

reproduction machines, engines. And if

you really think about it for a second,

you know, not to get philosophical on

you here either, but humans are that

too. We get our upbringing shows us the

patterns, how our parents lived, how the

people around us function. We mimic

that. The language we learn, well, you

know, depending on what country you come

from, you speak different languages.

That's just the patterns that you picked

up from around you. So, LLMs do the same

thing. Now, let's look at one of the

examples that I gave you, right? When I

say, "Hey, give me this document that I

don't understand myself fully in the

language of a 14-year-old." Well, how

does it know what a 14-year-old speaks

like? Well, it saw a bunch of writing of

14y olds. It saw a bunch of writing of

PhDs. It saw a bunch of writing of

little kids. Heck, it saw all the

writing that is available on internet.

That's the whole idea behind training

these models. It saw all of that. It

recognized those patterns. It learned

them. And now it's able to reproduce

them for you. So here's the big unlock.

Okay, that sounds like theory. Like,

okay, pattern recognition, pattern

reproduction, that makes sense. But

here's the big unlock that I want you to

take away from this because it applies

to all the examples. Whatever you're

doing in any AI, whether it's chat, one

of the competitors, doesn't matter.

Whatever you're doing, if you provide it

with examples, if you tell it, hey, I

wrote this email, then I wrote this

email again, and then I wrote this email

again to the same person about the same

topic. If you copy those three emails

into Chat GPT and say, write a fourth

one, that's going to be it's going to be

so good at reproducing the pattern that

you gave it. But you have to give it the

pattern. I'm not saying you need to give

it the pattern every single time. I'm

just saying whether you're doing a

proposal, a report, a social media post,

client communication, or you're writing

product copy, it doesn't matter. Lead by

example. Just like the best parenting

happens when the parents actually lead

by example. It doesn't matter what you

tell the kids, matters how you act, what

you show them, right? Same thing here.

You need to lead by example. Take the

examples of things you have done. Just

copy paste them into chat GPT and then

tell it, hey, do that again. Three is

good. Five is better by the way.

So that is that is really important. Um

and it applies to everything else. Um

and before we kind of talk about

reproducing what you already do, um I

really want you to start thinking also

about how much time these things save

you. Because I gave you three nice

little examples. And let me tell you, I

thought long and hard about what

examples to take here because there's a

lot. There's there's a million more that

you can do. But it really starts with

with just doing something because doing

something builds the confidence to do

more. If you do the simple little thing

of giving it a document and then telling

it, hey, give that to me like I'm 14.

And wow, you're like, okay, that saved

me 20 minutes. Think about the fact that

it saved you 20 minutes because that's

going to build so much motivation and

confidence in the next thing that you're

going to be doing that it just starts

like multiplying and it'll spark your

cur curiosity and you'll want to do more

and more. So the idea is not to learn

all of these tools as I told you. The

idea is to get good at using some of

these tricks and to build confidence

within one tool. I just recommend just

use chat GPT or one of the competitors

and just do it within there and focus on

the outcome that you get. Focus on the

time that you get back. Not don't

collect tools. Don't collect all of

these prompts. You you can do that.

Sure. I'm not advocating against that.

I'm just saying like the best way to do

this is to think about the time you get

back and and really measure that and

that really like that combined with the

pattern recognition is all about um well

at a certain point it gets to know you.

Okay. And I want to show share a quick

story about this because like as you

advance with the usage of these uh of

these tools, you're going to realize

that it getting to know you is essential

because when I hear about new companies

that hire hundreds of people, I'm like

like I think like two years ago even it

was like hey great you're doing well.

Now in some of the circles that I

navigate like people tell me like hey

what went wrong? Why are you hiring all

these people? Like shouldn't you be

building systems? Shouldn't you be

building like processes that actually do

it? And this this conversation shifted

like a year ago. And so let me tell you

like there's a big change in that and

and a lot of it is about like

recognizing the patterns that a company

is executing that you're executing some

patterns about you and communicating

that to AI and then all of these

outcomes become better. Now I want to

tell you about one quick story. Um and

that is something that happened um

earlier this summer. I'm a little

embarrassed to like even admit it

honestly because it was like one of the

worst accidents that I've had like in my

recent memory. And also it's like I

don't know I even feel stupid like

talking about it cuz basically like I

went to a yoga class in the morning and

um it went great. I love my little yoga

classes. They reset me but I was on my

way home from that uh yoga class. I live

in Lisbon, Portugal by now. Beautiful

city. Not the best to ride with electric

longboards around. But I basically hit

my electric longboard and I was heading

home and usually that goes smoothly. I

wear a helmet and everything, you know.

But there was this one water sprinkler

that really tripped me up that day. And

by tripping up, I mean I almost face

planted on a street that is this steep.

I felt I fell. I was bruised. Eight

cuts, bleeding all over. Nothing broke,

so you know, not too dramatic, but like

I got home and I was shocked. It wasn't

just physical. It was mental. And I sat

down, I cleaned my wounds and everything

and I was sort of like just breathing

deeply, taking it all in. And then I

realized like, oh no. I checked my phone

and I checked the notifications and it's

team members and and uh agency we work

with just texting me about like, hey,

what's up with this video and this video

and that video? I had a bunch of

deadlines that day, but I'm sitting

there at my table bleeding. Literally,

there's blood dripping onto the table

and I'm like, oh no, there's no way how

am I supposed to record this video today

looking like this, feeling like this.

And then I realized hey I'm not alone

here actually let me consult chat GPT

and ask it what I should do here. I

didn't have to see that with all this

information that what I'm doing in my

business and what my goals are. It

already knew that. But I just asked hey

what should I do in this situation and I

just turned on the microphone and it

just started talking and I spent like

two minutes talking and it was it was

very real. It was very raw. I stumbled

over my words multiple times and I was

like oh man like this is like this is

bad. Like I'm serious. Like I can't do

this work. Like how am I supposed to do

this now? And I just hit enter and it

came back with like the answer that I

consider one of the most helpful answers

it ever gave me. And this is not even

getting your time back. This is just it

being there for me in a way and knowing

me in a way that in that moment nobody

else could. It basically told me this.

You could do three things now, Eigor.

First of all, you could rest, right? Do

nothing. Hey, it's just fair, right?

Like you're like you messed up and you

know things happened. Just rest. The

second one is like you could push

through, ignore all the pain and record

it anyway, but that's probably there's

going to be a price you pay for that and

then some. And then the third option is

one that I haven't thought of. It's like

you could do a balance. How about you

like rest for now? You do a little bit

of the work so everybody else is on

track and so they're happy and they know

you're committed, but then you finish

the rest tomorrow. And then it went

ahead and it actually recommended that I

do the balanced thing. And then here's

here's the cool thing. Now, I did this

in inside of my little system that knew

me already. If you do this in a new chat

and if you try this today and if you

tell it about the accident, if you even

take like what I just told you there and

put it in, it's always going to tell you

not to do anything. It's not even going

to mention that, hey, you could push

through or like you should. No, it's

just going to tell you rest. You're

you're like, you know, you have cuts,

you're bleeding, you should just rest.

But my setup knew me already. It knew my

goals. It knew how important my work is

to me. It knew how much I actually want

to get these things done. and it told

me, hey, do the balance. And that's what

I did. And this is where AI transforms

from more than something that just saves

you time. It's something that knows you

and it's something that has this

contextual wisdom. And that's really

what I would love for you to get to at a

certain point in time. So if any one of

these use cases resonated with you, if

this idea of it being a pattern

recognition and pattern reproduction

machine resonated with with you, I want

you to start measuring the time that the

different things you do with it and that

you learn throughout this summit. What

kind of difference it makes because this

compounds that's the important part.

It's not about saving 10 minutes. Sure,

it's like 10 minutes. Those 10 minutes

will give you the energy and the

confidence to save the next 10 minutes

which will accelerate the next hour

which will turn into 15 hours quicker

than you would imagine. The goal today

is not mastering tools. It's getting

time back and only you can do that. You

have to take the action. You have to

actually go into chatbt and do these

things. And I hope some of these

examples and my little story helped you

in doing that. And with that being said,

thank you so much.

[Applause]

[Music]

Thank you. Thank you. Give it up for

Egor, everybody.

[Applause]

All right. I I could I hope you see how

we're just going deeper and deeper. We

got Mr. Tony Robbins coming up here soon

to share something that's gonna

absolutely blow your mind. But first, I

am so excited. I'm gonna get right to

it. I hope you're taking notes like

crazy. And we're we're feeling the

momentum. We're reading your comments.

We'll keep meeting you where you are

over these three days. Like I said, our

whole goal is that we have a strategy

that you leave here with a plan. Leave

here with confidence. Leave here with

the capabilities. No matter where you

are, there's another level. And I hope

you're hearing this foundational piece

of going deeper in your AI to build

something that knows you more, that

understands you more, that can help you

where you are, to meet you and help you

overcome the constraints and go faster

towards your goals. And I'm so excited

for our next guest. From the moment I

first talked to Ally, I knew she was the

real deal. You know, almost 50

interviews, I I think the last one was

49 or 50 interviews that Tony and I did.

Out of all those interviews, we chose a

few to bring here today. And it's

because you could feel their heart. You

could hear their depth of wisdom, but

even more, their depth of wanting to

share. She's brilliant. She's

thoughtful. and she has the rare gift of

making complicated things with AI feel

simple, feel clear, feel actionable.

She's been recognized globally for her

work and is the most followed voice in

AI business for with nearly two million

followers. Time magazine named her one

of the hundred most influential people

in AI right alongside names of like Sam

Alman and Mark Zuckerberg. What I love

about Ally is she knows how to teach.

She gives you mental models and

frameworks that help you rethink how you

work, how to buy back time, and how to

create leverage. Now, before this, she

helped build multi-million dollar

businesses at Amazon and launched the

first multi-dia

AI team at IBM, setting up the stage for

an AI shift we're experiencing right

this very moment. And today, she's going

to break down the three levers or levels

of working with AI. And once you

understand these, you can truly change

the way you operate. Let's play this

quick little video and then bring out

Alli Miller.

>> What it means to be a business is

changing.

>> And so though you've experienced change

in your business before, this is a new

beast. And AI is a tool to be able to

handle that rate of change.

>> I'm here with Alli K. Miller, one of my

favorite AI leaders. In my view, when it

comes to making sense of the impact of

AI at work and beyond, the most

compelling voice on LinkedIn is Allies.

>> I started an AI nearly 20 years ago. In

my work at AWS, I was running the

machine learning strategy for 400,000

global startups. The biggest thing that

I'm seeing is that these top companies

are not just building AI products,

right? It's not just the frosting on the

cake. It is literally baked into the

flower of the cake. machine learning is

at the core of everything that they're

doing. So there's this move toward an AI

first business. You cannot just have the

executive sitting in this wonderful room

hearing what is happening in AI.

Everyone in your company needs to know.

We've seen this for years before. The

difference is the speed and scale. This

is all about moving AI upstream, right?

So it's not just this last mile where

you kind of sprinkle it on in. It's not

that frosting. How are you as a next-gen

business growing your revenue and not

just cutting cost? Because the world of

business is going to look completely

different in 5 years and you need to

have partners on your side that know how

to handle that today.

Let's give a warm welcome to Alli K.

Miller.

Good job. Crush it.

Oh man,

this is incredible. Thank you so much

for having me, Dean and Tony. And I

promise that this is not the same jacket

that I was wearing in my head shot. It's

a totally different brown jacket. Uh

let's talk about being an AI first

entrepreneur and how you can take

advantage of this moment to be able to

build a business in the AI age. As I

mentioned in that early video, I started

in AI almost 20 years ago and I can tell

you that I wake up with some acid reflux

in the morning because of the number one

most important thing to know about AI

and that is not one specific tool, not

one specific product or platform. The

number one thing to know is the pace of

change. Now, Zack Cass mentioned some of

these top moments, but I'm going to also

give you my take on this. The first

really big shift that is happening is

that the cost is dropping. Depending on

the model or the task, the average cost

drop year-over-year is between 9x and

900x. And now, a lot of people are

looking at this and they go, "Amazing, I

can cut my budgets. Amazing. I don't

have to spend anything on these

platforms. There are so many brand new

use cases that are opening up because of

this cost drop. As one example, my team

has built out a simulation platform so

that if we ask it a question, it'll come

up with 10,000 potential solutions and

score and rank all them. You can't do

that if every single one of those costs

$10, but you can if it costs fractions

of fractions of a cent. The second big

pace of change, and again, Zach

mentioned this because we're all seeing

the same benchmarks and all freaking out

about the same things. It is how long of

a task AI can take on. AI used to be

doubling in that task length every seven

months. We are now doubling about every

four to five months.

I want to give you kind of these two big

takeaways, right? Graphs can only share

so much. Why should you actually care

about this? Number one, the cost of

intelligence is dropping to near zero.

That is unbelievable for you guys. That

means that access to these tools, access

to intelligence is wide open. You can

grab it just like every top business out

there. That also means that if everyone

can grab it, how are you standing out in

your business? And the second shift that

I want to make sure people hear is AI

agents, i.e. AI that can do stuff for

us. AI that can reason through its own

steps and take action. These agents are

going to be able to work more than a

full day in the next 12 months. When an

AI system can work for a full day

without you interrupting it, without you

saying, "Hey, can I check your work?"

When it's able to work for a full day,

all of a sudden, it can also delegate

out to other agents. And so, that is

going to be a very big hockey stick

moment that you guys now know is coming

likely in the next year. Now, as I look

at all of these shifts that are

happening, the good news for all of you

is that what it means to be an

entrepreneur hasn't changed. It still

takes some risk. Uh it still takes that

intuition, that taste, that creativity.

The change that is happening right now,

and that has been kind of evolving over

the last three years, and we're about to

be in this really big hockey stick

moment, it's how you do it that has

changed. It's how you take advantage of

this moment. how you combine your

resources, your creativity, your

audience, your experience, and turn it

into value. Now, I'm very excited to

kind of share how I think about an AI

first business. And I'm going to give

you some real use cases. So if you guys

have not yet done this with Igor's talk,

please for the love of Dean and Tony,

open up your laptops so that you can

start screenshotting some of these

prompts that I share and immediately

testing this. So open up Claude Chatbt,

I don't care. Open up your laptop in a

different tab. Keep me in one tab and

let's get going. An AI first business

can be broken out into three Ps. The

first is people. How are you

supercharging yourself as a business

leader? Maybe you have people on your

team. How are you supercharging them?

The second P is process. How are you

able to get some of these back office

operations done that much more

efficiently? How are you able to make

decisions that much more efficiently?

And the last is product. Now, a lot of

people when they think of product, they

think, okay, software that we scale out,

you know, like Pinterest or Airbnb

platforms. No, the product for many of

you is you. Eigor mentioned this. How

are you going to scale yourself as the

product? So, I'm going to give you some

use cases for each of these categories.

The first is people. So, I believe Eigor

mentioned this as well. We're going to

do some deep research, but we're going

to actually do it in agent mode inside

of ChatBT. In the bottom left, we're

going to switch it into agent mode, and

I'm going to say, I am launching a brand

new boutique wellness center in Seattle.

Grab me best practices from places

outside of Seattle, right? The old way

of doing this, you would have to spend

weeks researching this, but we're gonna

say, "Grab best practices. Tell me what

people are buying in the space. Scan

forums. Tell me what they're terrified

of telling their grandma. Tell me what

they're terrified of telling their

kids." By the way, this is like my

favorite way of prompting AI because it

always gets to like the meat of a

persona. And so, I'm going to ask this

question. Now, in agent mode, they're

going to spin up a virtual computer, and

it is going to start kind of working on

your behalf. It's as if like an intern

is in another room with its own laptop.

So, it spins up a virtual computer,

starts doing the search, it finds

something about deprivation flotation

tanks in Austin, which has been on my

bucket list for a while, in case anyone

has any uh advice of where to do that in

New York. But I'm going to be able to

have the AI agent read through this. And

then it is going to give me back this

report after it has worked for 14

minutes, scanning the internet, finding

these best practices. It gets me back

this report. It tells me about Seattle.

It tells me about hydrotherapy and what

I can learn from that and what I can

bring into my business. It cites all of

it. Next time you're bored, next time

you're lounging by the beach, print out

this report and read it. you're going to

get so much smarter, so much faster.

Now, I had to prompt for this and one

thing that I think a lot of

entrepreneurs feel bogged down by is the

fact that every single thing in your

business is bottlenecked by you. Nothing

happens in your business unless you do

it. Unless you respond to an email,

unless you call a customer, unless you

figure out how to launch something new,

we need to make sure that AI is able to

start tasks for us. So in the bottom we

are going to now schedule this prompt so

that every single sixth of the month

i.e. today it is going to be able to run

that research for me. You can run

research on your competitors every

single day. You can run research on your

industry every month. You can get a

download of the newest news in quantum

physics every year. Whatever makes you

happy. But start to think about how to

remove yourself as a literal bottleneck

in your own business. Let me give you

another example. I did a very weird

thing which is I went to Madison Square

Park in New York and I decided to sit

there for 5 hours and teach people AI.

It was terrifying. Not as terrifying as

talking to hundreds of thousands of

people live, but pretty close. So I meet

a 45year-old man, not in this photo. I

meet a 45-year-old man and he comes up

to me and he tells me that he hates his

job. His boss is micromanaging him. He

wants to get the heck out of there. And

I said, "What's your dream? What do you

want to do?" He says, "I want to launch

a meditation platform. I want to have a

meditation channel on YouTube." And I

go, "Great. What does it even look like?

Who's doing that today? Are there five

people in this space? Five million

people in the space? What is the

landscape?" And he goes, "I have no

idea." And I go, "Let's do it together."

We open up Claude. I type in, "Go ahead,

you know, scour the internet. Pull back

a bunch of data. Do some data entry for

me. Put it together. tell me how many

channels there are, how often are they

posting, tell me the description of

their channel, and in only a couple of

minutes, I get a full landscape grab, a

full market scan on exactly the thing

that I want to do. Now, I can take this

as additional context. I can ask AI, how

do I stand out in this space? I can ask

AI, here's my five things that I've

tried before. What have I not tried to

be able to gain footing in this space?

And let me give you one last example

inside of people. This do not screenshot

this. This is a terrible horrific AI

prompt. This is a bad prompt. Why? It

gave no detail about who I am, what I

want, what my goals are, what my fears

are. All I said was write a blog post

about how hard it is to start an agency.

And what I also hate about this is that

it's telling my story, right? What is

hard about writing an starting an

agency? That should be my view. So

instead, I am going to draft my own blog

post and we're going to use AI to

improve quality. It's not just doing

work for us. We're not lazily offloading

and abusing these AI systems. We are

going to have it improve our work. So

I'm giving it this blog post. I say,

"Hey, review it from the POV of this

potential person, this potential person.

Score it on creativity, on intuition, on

value, and give me ways to improve it.

If the score is below five on any of

these things, I say, "Help me think of

analogies. Maybe I want to visualize

this blog post in a way that I would

have never been able to do." So, I ask

for these analogies. I'm asking for more

forethought. I'm asking for action. I

say, "How do I make this go viral on

Reddit? How do I tap into the right

communities?" And so, again, it did not

write the blog post. I came in with my

emotion. I came in with my learnings, my

business value, and I gave AI several

tasks to improve my work and improve the

performance of that post. And I get back

all this improvement advice. It's going

to tell me to get even more tactical

with business. It is going to give me

very specific examples. Hey, create

bullet point readers for those busy

readers. It gives me the exact breakdown

of those Reddit forums that I can

immediately grab. And I could even start

to say, "Okay, pull me together a

spreadsheet with all the links. Pull me

together the draft for these posts that

should go along with my post. Convert my

blog post into a red post." There's so

many ways to take this, but again, the

big takeaway, yes, it will help you be

more productive, but it will also help

you make better things and turn the work

you're already doing into greater

performance to have greater impact.

Let's go into process. Now, I worked

with a startup and I heard the most

shocking thing, which was that they have

millions of users, but because of AI

helping them in their customer support

processes, they only have to spend 15

minutes a day on customer support. Now,

I'm going to show you a screenshot. This

is an automation platform. This is a

little bit more of an advanced workflow,

and I know that some of you are just

getting started. Whatever you're doing,

I just want you to push one step more.

So, if you're not here yet, I completely

understand. You'll get there in about a

week, and I can't wait to see you there.

But this is a platform called Make. You

can build out automations. This is an

automation that my team has built out

that takes in emails that we get into

our support channel, summarizes them,

drafts the response based on 50 other

common responses we have, summarizes it,

puts it in our Slack, scores it based on

urgency, tags the right person. this

because I was just learning the platform

took me four hours. If you copy exactly

what I have on the screen, it's going to

take you a couple minutes. There are so

many things that we can do that we don't

have to be experts in. I don't want to

be an expert on customer support. I want

to be a helpful person, but I need to

spend more of my business time educating

the world on AI and working with Fortune

500 CEOs on their strategy. That is what

I need to be focused on. So think about

things that are pulling you out of your

zone of genius and how you can use AI to

help there. Let me give you another

example. This is something called cloud

code. Again, this is going to be a bit

more advanced. As you're thinking about

processes that you have in your work,

how can you think of net new interfaces?

And so I go into claude code and I say I

am bogged down in s. So I am bogged down

in invoices. If I have to look at one

more contract, I think I'm going to pull

my hair out. So, I go to Claude Code and

I say, "Make me a new interface that

allows me to just copy and paste in an

entire email thread. I don't want to

clean it. I don't want to copy. I don't

want to grab it. Just let me messily

grab this whole thing, throw it in, and

then you convert it into an so and an

invoice that I can download, grab, send

to a customer." That process used to

take hours, now minutes. So, I ask for

that. It codes up a brand new web app

just for me. Did I have to code in any

part of this? Absolutely not. I coded

when dinosaurs roame the earth. I don't

have to code right now. And so, I'm

asking Clog Code to build this out. You

can see on the right hand side, I drop

in that email thread between George

Clooney and Alanis Moriceet because I

was feeling nostalgic yesterday. And so,

George Clooney is selling Alanis

Moriceet acting lessons even though she

doesn't need it. We type in this whole

email thread. We get back a kind of

messy markdown scope of work and

invoice. You can see in the top it's

giving me the option to download each of

these. I download it and again within

two minutes I get a beautifully designed

scope of work document that I can go

back and forth. I can ask for edits and

I also get a perfect looking invoice. I

could customize the colors. I could

customize the layout. I can go back and

forth with it for weeks. I can add

unicorns dancing on it, whatever I want

to do. But I did not have to code to be

able to code to make that happen. These

systems that can code are not just for

engineers. You guys are brilliant. The

fact that you're here, the fact that you

signed up, the fact that you took time

out of your schedule to learn about AI

tells me that you're going to be

proactive enough to take advantage of

this moment. Do not let the word code

scare you away from something that can

meaningfully shift your business.

Last section is product. Now, I'm going

to give you a few examples here. And

again, behind the scenes, a lot of this

is going to be codebased, but I need you

to start hearing the word code and

translate it into your head as solution.

Every time you hear the word code,

you're not going to think about a nerd

in a basement who's a software engineer

who hasn't changed shirts in five days.

You are going to think of you taking

control and helping yourself make

solutions in your business. So my team,

we wanted to launch a brand new lead

genen. I'd always wanted to launch this

like online quiz and so we used a tool

like lovable. You can use claude code.

You can use replet. I know replet will

be speaking at this summit as well. And

we built out a fun little quiz that

helped people better understand whether

they were AI first. We built all of this

in lovable. We made an impact. We helped

tens of thousands of people. And again,

it's because of platforms like this. We

couldn't do this three years ago.

Another example. Now, this looks like

it's a photo of me, but I think Eagle

already teased this out. This is not

real Ally. This is actually avatar Ally.

And I get really thrown off when people

use these like video avatars to have

really important tier one customer

conversations. I would not recommend it

there. Recommend it for the long tale of

action. How can I use my twin to scale

myself out to help business

professionals everywhere that maybe

can't afford me for long-term

one-on-one? Maybe I need to sleep. And

so I need to find better ways of scaling

myself. So, in a couple minutes, I was

able to record an avatar of myself.

There are many platforms where you can

do this. And so, now I have this video

AI avatar. I can type anything in the

script. There's an Easter egg in that

script in case you want to read it on

your own. And I can even turn it into a

quiz. So, as we're thinking about this

way of educating the world, how can I

use my avatar to scale that? How can I

use my avatar to dial up the amount of

engagement that I can have? How can I

think more multimodally, more globally

to help more people? Again, I'm still

the one coming up with this quiz. I'm

still the one helping and writing and

improving the script. It's the way that

it gets distributed that has changed.

One last use case here. This is from a

coach that I was working with. This

person realized that the main problem

that she was dealing with was not the

number of leads. She was getting tons of

leads. The actual bottleneck was her

ability to deal with those leads, was

her ability to manage intake. And so we

designed an AI solution around that

where she built out a key AI author

interview and she also built out an

entire AI twin so that she could scale

herself. She was again going to test

small. This is really important in AI.

Test small, especially when it deals

with trust and people. She was able to

3x her revenue because she went from 12

clients to 30 because she was able to

handle that scale with AI. She still

meets with them one-on-one. It's just

that intake that has been offloaded.

As we wrap up, I want you to remember

that as you're thinking about people,

process, and product. The advice that I

want to leave you with, people, figure

out those repeated workflows so that you

as a soloreneur can find the 20% of a

marketer, of an assistant, of a

salesperson, whatever you need so that

you don't necessarily need to hire 11

people. You can scale yourself in

process. I want you to think about code

as a solution and think about potential

new interfaces that are just for you,

just your own internal web app that can

help you scale a lot of your back office

processes. And of course, in product,

you are the brains. You are the empathy

and the genius that are in your

business. How can you use AI as a means

of scalability?

I'm sure every single person is going to

say this at some point today and

tomorrow and the next day, but I mean it

when I say I believe this is the

greatest time in history to start a

company. Maybe also in like railroad

time, but maybe this is tied for first

place.

The playbook of how these things are

built, the playbook of who wins, the

playbook of success is burning up in

flames. The system that has held people

back is no longer holding those same

people back. And you have the

opportunity to do more in the next three

months than most people have been able

to do in years. I want you to start

thinking about code as solution and lean

into these moments. Lean into new

workflows that you're going to hear over

the next three days. And remember to not

underestimate this moment. This is it. I

am so excited that you guys have the

best speakers in the world in this

space. Again, thank you to Dean and

Tony, and I can can't wait to see what

you guys build. Thank you.

>> So good. Give it up for Ally, everybody.

So good.

[Applause]

[Music]

[Music]

All right.

[Music]

You know, you know what's so cool is I

got to tell you, we we we obsess over

this and I'm so excited for what's next.

Do not leave your chair. Wherever you

are, get back. If you're not by your

seat, get back. But here's what I want

to tell you. Watch an alley. You know,

when we started, everything we do is

strategic. There's a reason for all of

it. There's a reason, and I learned so

much of this from my brother Tony

Robbins, but we we have to build the

foundation and work our way up. In the

beginning, in the first 15, 20 minutes,

some people are saying, "Hey, could you

give me more stuff?" And then, it's

funny, everybody else was like, "No,

this is perfect." And then Al Ally was

sharing, some people were going, "Wow,

this is a little over my head." And the

other ones were like, "This is perfect.

Here's what we know. By the end of the

three days, we're going to tie this all

together. You're brand new. You're going

to leave with next level confidence and

a plan. If you're already in this,

you're going to find ways. There's eight

different speakers here. You are going

to learn something you don't know. You

are going to learn a process that's

going to just change everything about AI

to allow yourself to go faster, to do go

quicker, to lean into this moment and

get ahead of the wave. Now, I'm so

excited for what's next for you all. You

know, there's moments in life that

change everything. For me, it happened

almost 29 years ago when I purchased

personal power from Tony Robbins. I was

young. I was hungry. I was trying to

figure it all out. And Tony's words just

cracked me open. It did something

different than anything in my life. And

Tony just didn't teach me strategies. He

helped me see that who I became as a

human matters more than everything else.

Over the years, that impact has only

grown. What most people don't see is the

man behind the scenes. The friend, the

mentor, the brother who gives more of

himself than any other human being I

know, anyone I've ever met. Whether it's

helping a stranger, supporting a cause,

or sending me a text message some days

when he doesn't even know it was the

perfect timing, Tony shows up with heart

and with certainty. Now I have the gift

of calling him my dearest friend. We

built companies together. We laughed

until we cried. We walked through

challenges side by side. And after all

these years, I still find myself

learning from this man every single day.

And what I admire most isn't just the

magnitude of his achievements. It's his

obsession with discovering patterns of

what creates an extraordinary life and

then turning it around and giving you

and all of us those patterns so we can

utilize them in our life. So today get

ready because he's going to share the

exact timeless pattern that have changed

the patterns that have changed millions

of lives including mine and how they can

be empowered and used in this new AI

era. So let's watch this quick video and

then let's give a warm welcome to Mr.

Tony Robbins.

>> I've always been fascinated by that

force that shapes human beings. Who am I

and what am I here to give?

>> You are a catalyst for getting other

people to change the way they think

about themselves.

>> He's the number one life and business

strategist on the planet, peak

performance expert, New York Times

bestselling author.

>> He's changed millions of lives. Number

one bestselling author whose books and

seminars have helped inspire people to

transform their lives.

>> People around the world have attended

one of his live events. It's just

showing people that so many things in

your life you think are difficult or

impossible are actually easy if you put

yourself in the right state of mind.

>> I was looking at the list of people that

you have helped. Bill Clinton, Princess

Diana, Mikuel Gorbachoff, Mother

Terresa, Nelson Mandela, Quincy Jones.

>> What do all these people have in common

with one another? They all were coached

by Tony Robbins who helped condition the

mind also think through how to get to

places that are unimaginable. Forbes

magazine just named him 100 most

influential, powerful people in global

finance.

>> Forb's top 100 celebrity ranking, top

six business leaders in the world. I

could go on and on and on.

>> Business is a spiritual game that it's

about how do you add more value? How do

you do more for others than anybody else

in the marketplace that's highly

nominated?

>> I came away with it's not about

motivation as much as it is allowing

people to tap into what's already there

like a catalyst. And every person in

this room who's achieved anything, we've

had that hunger. The question is,

where's your hunger? Now

>> I get the phone call when the athletes

melting down on, you know, in the middle

of a sporting event, you've got to do

something right now to turn them around.

>> Tony Robbins allows those people who

want to continue to climb mountains to

climb.

>> Mr. Robins inspired me a lot to just um

never lose my soul and always be myself

cuz the human body can give out on you

but your soul isn't forever.

If you want to change your state and you

want to change your results, this is

where you do it.

>> You taught me that life was happening

for me, not to me. And that has been my

guiding force through many challenges in

my life. So when something horrible

happens and I take it and I turn it

around and everything changes.

>> I have been attending Tony Robbins

seminars since I was 15 years old and I

really attribute a lot of my success to

those techniques that I learned um when

I was 15 years old.

>> What I love about Tony is he's found out

the thing he loves to do and that is

helping people.

>> There's an unbelievable gift in life

that comes when you can step outside of

yourself no matter what your problems

are and find a way to help somebody else

who's got a more challenging time than

yourself. People forget what a little

bit of caring can do for, you know, to

inspire or to move somebody. And that

and that's what I think changes people's

lives. All change happens with a choice.

[Applause]

Give it up for my brother, Mr. Tony

Robbins.

Heat.

[Music]

[Applause]

Heat.

[Music]

[Music]

[Applause]

Every time I need a resue,

I break down.

Even though I try to praise you,

makes me break down.

Every time I need a resue,

hanging on the birds, I break down.

Waiting for a touch to save the day.

[Applause]

Is it working? There we go. Okay, come

on back. Whoa.

Yes.

Well, that was quite

Bring that music down. That was quite a

delay. After all this teaching on AI,

the basic audio went out. So,

we're really highly advanced here. I

hope you're having a great time. How

many have a great time this morning,

this afternoon, wherever you're in the

world?

It's really a pleasure to be with you. I

um you know, about three months ago,

literally just three months ago, I

reached out to Dean as my partner and

we've been helping businesses,

individual business owners turn their

businesses around for more than a decade

together. I've been doing this as my

48th year. I started when I was three,

of course. And uh in those 48 years,

almost 50 years, uh I've learned a lot.

I could be an idiot at this point. I've

dealt with enough people in 195

countries that at this point I have to

be a total idiot not to see there are

patterns. Patterns that'll make you

successful. Patterns that'll make you

fail. Patterns make you angry and

frustrated and overwhelmed. Patterns

that make you feel generous and excited

and passionate and determined. And we

understand those patterns, you can

change anything. And AI is just an

expansion of that. But it's a tool that

we need to use, not let it use us. And I

reached out to Dean because I said, you

know what, a year ago we were talking

about this, it was too soon. A year from

now, it'll be too late. For business

owners today, just imagine if you don't

learn use AI and really become effective

in your business. Three years from now,

where will you be? Five years from now,

there's zero question. So I said, we

need to do something. We need to do it

free. Do it for everybody. And the

challenge with everybody of course is

there's some of you that have barely

even used it. Some of you are, you know,

using it like a search engine or every

now and then doing some research. Some

of you are really experts. Maybe you're

building software. Maybe you're in a

position you're using vibe coding

already. So, how do we support everyone?

So, our goal was basically today to

bring you some couple of insights and

distinctions, lay the groundwork because

your philosophy, your strategy for

approaching AI is going to be the most

important thing in getting results.

Otherwise, what people do is they run

around and they find 20 applications or

uh like I think Matt was saying earlier

was you know being in a position where

you're finding yourself like what are

the top hundred applications. I found

myself doing that also and all that does

is create stress and it's not smart. So

our focus here is how do we get you to

free up your time and how do we get you

leverage for more impact with less time

more results and that's been my entire

life and we're living by the way

obviously in the most incredible time in

human history but truthfully even before

AI just good to remember in the last 125

years since your greatgrandfather or

grandmother we've changed everything

we've literally been in a position in

this time period where we've doubled the

human lifespan in the US it's gone from

47 years old to 79. Literally in that

short period of time, we've tripled the

per per capita income of the world. Not

just here in America, we've taken the

cost of food and brought it down 30fold.

We've taken the cost of transportation

down by 100. We've taken communication

down almost nothing. We're having these

communications right now. I'm seeing

though you was at home in Zoom in your

library there. Robert Moore, Tanya

Namden over here, Nick Guns having a

good time back here. Nikki Gun, excuse

me. There we go. Roxan Curley, I can see

a Michael King. And all of this is

happening for virtually free. I mean,

this is insane. But in addition to that,

this is what's really amazing. And since

1900, the last 125 years, a couple

generations, we've gone literally from

80% of the world being in poverty to

well now, according to the UN, it's 8%.

And of course, any percent I want any

part of. I've spent a good portion of my

life feeding people. I just got back

from the Middle East where I met with

MBS from Saudi Arabia, MBZ's team from

UAE. We've been getting food in Gaza

into the Sudan when no one else is able

to. They were killing the people

bringing in. So, we started doing

airdrops. I mean, I want to I don't want

anybody to suffer. My whole life, my

mission is helping people massively

increase the quality of their life. And

if you're in business or if you're in

life, you've got to use AI to do it

because you don't want to fall behind.

And so in the next 36 to 48 months, if

you want to say conservatively, in the

next five or 10 years max, life is going

to change more in these 5 to 10 years

than any time in human history. I mean,

beyond anything we can imagine. And by

the way, you think of AI, but

nanotechnology you barely hear about

right now. But nanotechnology is being

augmented by AI. Nanotechnology will

change the earth. I'll give you an idea.

Ray Kurszwell is one of the absolute

geniuses of our society. He's the Edison

of our day. And what he really did, he

created everything from digital music to

Siri. I mean, he's a genius in what he

does. When they were doing the human

genome, after 7 years, they'd only crack

1% of the human genome. And everyone in

the world, all the scientists said it's

going to take 600 years with our current

technology, even with its growth, to

crack the human genome. And it's going

to cost hundreds of billions of dollars.

He said, "No, it took us seven years to

get 1%. It'll take another seven years

to get 100%. Because seven doublings of

100 does that because he understands how

things work when you have technology

that's constantly doubling. And he was

right to the day. He is already showing

us we have the technology. We just

haven't shrunk it yet. But we can take

10% of your red blood cells. This is

what they believe they'll be able to do

by early 2030s. And literally replace

10% of them with these same size red

blood cells, but they're nanop

particles, but they're more efficient

providing oxygen. And what that means is

you'd literally be able to sprint at

Olympic levels for 15 minutes on a

single breath. You would be able to hold

your breath for 4 hours underwater. If

you had a heart attack, you would have

12 hours to get to the hospital without

a problem. They've got nanobots they're

already working on. And I know you know

about Neurolink, but nanobots that'll be

small particles that can go in and then

find cells and organs that need healing

and actually do the healing within your

body. This is not something in science

fiction for a century from now. This is

something that's going to happen in the

next decade, things of this nature,

maybe 15 years. So, we're living in

incredible time, but you've got to use

it, right? And when this kind of change

happens and the change right now, I

don't know if you saw, but it was

mentioned earlier the idea that I think

Zach said, you know, that you know,

college students right now their incomes

are no different than high school

students. That's the first time in our

history. Well, this last month in

October, we had more layoffs of high

techch jobs than any time in history.

The largest loss of jobs, all based on

AI. So, I know that AI is going to have

consequence. I remember sitting down

with you know President Obama at the

time and saying hey do you guys have a

plan because just take one technology

take for example you know AIdriven cars

we're talking about self-driving cars

and this is few years back and I said

maybe that's 10 years out but think

about it if you take Uber drivers taxi

drivers truck drivers that's 8 million

people that's how many jobs we lo in

2008 when it was considered the economic

crisis of the of the last 50 years and

that's one technology technology. And

who's going to hire a truck driver when

I can buy a truck that works 24 hours a

day? The truck driver can only work

eight. They have to have healthcare that

keeps getting more expensive. They

about everything versus a truck that

works 24 hours a day. My insurance is

cheaper and I get to depreciate the

asset. This is all going to happen. So,

our society is going to have a lot of

disruption. And what I loved about the

reason we brought Zach is I want you to

make sure we don't lose the humanity in

the middle of it. Again, that we use AI.

We're going to let AI use us and we have

to prepare ourselves. And so there's no

time more important in history than to

learn to learn more rapidly. My goal

right here in this brief little session

with you is to show you what are the

tools that took me from at reaction

trying to survive not having enough

money for food to be able to feed a

billion people. And actually, I've done

a billion myself in the United States,

but I'm now in the last three years to

my 100 billion meals challenge. We've

delivered 62 billion meals. And I'm a

person who didn't have food for my own

family when I was 11 years old. Right?

It's taken me from I couldn't run one

company. I now have 114 companies. We do

over 10 billion dollars in business. And

I don't tell you that to impress you. I

tell you to impress upon you how fast

things can change when you have the

right kinds of insights. And I'm going

to show you that it's not AI that's done

that. It's I didn't have AI at that

stage. You can accelerate this even

faster if you pay attention. So think

about this. When change happens this

rapidly, and it's going to happen much

more rapidly than it's happening right

now. We're just starting to experience

that upper drive. When that happens,

most people get fearful. That's why the

most important element to your success,

80% of your success in life is going to

be your psychology, your mindset, your

ability to manage this and this, your

heart and head. Because if you let fear

take you over, you will be stressed out

of your mind. How many have a lot of

stress in your life already from all the

demands in your life? Make a little

noise. You got a lot of stress, right?

I want you to know that if you're

stressed, it's because you've caught

yourself up in either making a living

instead of designing your life because

all the urgencies or maybe another way

of describing it is you've become a

manager of your circumstances. All the

things I got to deal with. You have the

opportunity even without AI, but it's

magnified by AI to step out of that

stress mode and become what I call a

creator. I mean, think about this. Why

did you come to this program? You know,

it didn't cost you anything, I know, but

it's still your time. And if you're

going to come the next couple of days

and we're going to overd deliver for

you, what's going to bring you back?

What's going to get you going? What do

you do anything for? What do you want

out of your life? And people say to me,

well, I want a great family or I want a

billion dollars or I want to grow a

business or I want to have more fun.

Whatever you want, if whether it's

better income, better body, more energy,

more aliveness, more happiness, more

fulfillment. By the way, tomorrow we

have a Harvard professor is going to

come in who's brilliant and he's going

to show you how to use AI to be happier.

I know that sounds crazy, but you'll

discover there's certain triggers that

you'll learn that are inside yourself.

I've been teaching this for years, but

he's going to do it with the use of AI

for you. So, no matter what you want to

have in your life, ultimately what you

want is a greater quality of life. Who

here has already got a great life, but

you want more? More love, more joy, more

excitement, more success, more

fulfillment, right? So, and by the way,

that's a healthy experience because the

reason we want more is it makes us grow.

And when we grow, we have something to

give. And we're able to give to the

people we care about and love. Our life

has meaning. It's not just meeting our

basic needs. You can do that pretty

easily in the world we're in today. So,

if you want to have an extraordinary

life, and by the way, I'm not telling

you that's my life. I'm saying whatever

you think is an extraordinary life. For

some people, that's three beautiful

children or husband and wife. For some

people, it's building a beautiful home.

For some people it's a garden. Some

people it's poetry. Some people it's

writing music. Some people it's building

a business. It's different for everyone.

But whatever your ideal is, there's a

gap between where you are and where you

want to be. How many agree with that?

Make some noise if you do. There's a gap

between where you are and where you want

to be. My whole life has been shown how

to close that gap. And the first way you

close that gap is you stop managing

everything. You step out of your life

and you look at it holistically and you

start to say it's my job not to sit

around and manage my life. I'm here to

be a creator, the creator of my life,

not the manager of my circumstances. And

creators have a different mindset. I was

just uh yesterday and I was speaking

right before the president at a a talk

that I was doing at the stadium where

the heat plays there in Miami. And right

beforehand I'd gone out to look at this

facility that I'm going to be purchasing

and it's in the design district. So, I

met the man who built the design

district there. Now, this guy's uh he's

he's amazing. His last name is Robbins.

No relationship. Craig Robbins is his

name. He's a developer. He was a legal

student. He went down to South Beach,

Miami. If you've never been there, it's

pretty cool place now. But he went there

and saw in the late 70s, early 80s, a

bunch of people were retiring. It was a

there were no hotels. There were no

restaurants. And he had this idea, you

know, what if I could create something

here? Not managed, buy properties, and

manage them. What if I could create a

new world here? What if, and he came up

with an idea, I'm going to go based on

history and say, I'm going to bring a

different type of person here and

stimulate this economy. And he went and

got a group of people that had a catalog

that was done for fashion. And he called

the people and said, "Listen, I got a

great property for you. It's right

across from South Beach, one of the most

beautiful ocean areas you can imagine.

right now you're putting people on a

giant plane flying photographers flying

you know your models flying everybody to

Aruba he goes just do it here they'll

come for free and you go out across the

street and shoot it all well he did that

well the next thing you know the most

beautiful women and men in the world are

are there the greatest artists are there

so then what he starts to do builds a

nice hotel then he builds some nice

restaurants and then he converted it

into what we have now that's creation

then he got tired of it because he said

you know what some people are putting a

lousy place next door I can't control it

all. So, we went to the design district.

This is an area where it was $5 a square

foot and 50% of the buildings were

empty. Literally the ugliest place you

can imagine in Miami. And what did he

do? He found himself in a position where

he said, "I'm going to convert this. I'm

going to bring back the original

manufacturers of furniture that are now

in big malls and it's locked. Only

designers can go in. I'm going to bring

them here and make it funky and cool."

Then he said, "I'm going to bring some

really great music and restaurants and

bars." And then he said, "I'm going to

go get Art Basil." And then he brought

Louis Vuitton. And if you go there

today, it's $500 to $600 a square foot.

It's some of the most expensive real

estate. It's the jewel of the city. So

being a creator is very different than

managing what you have. And that's what

really being a business person is. It's

finding what you have right now and

saying, "How can I add more value?" And

AI, as you saw several times here, can

save you so much time and energy. It can

become that partner with you. I look at

as my AI partner that can think of

things I haven't thought of. Like a

genius I get to tap into. We all have

inner genius, but it needs to be

triggered sometimes. And so, here's what

I want you to get. There are five simple

qualities, and these are basic. They're

in you right now, but if you don't

activate them, it doesn't matter how

many classes you take on IIA AI or how

technical we get. And by the way, each

day we're going to go a little deeper.

And some of you are brand new. something

that somebody just did might feel a

little complex, but on the last day, for

example, we're going to show you how

build software by just verbally

describing it with the people that

created it from Replet. So these are

guys that 18 months ago were near broke

and now they're worth $3 billion because

they figured out how you don't have to

know how to write software anymore or

create solutions. You can tell it and

create it. But we're going to do it so

it's more technical. And at the end of

this, you'll have a chance if you want

to to do like what I've always done. I

created 30-day programs where you do

something 30 minutes a day. That's it.

But every day you get stronger and

better and more and you get momentum and

so by the end you're an expert in what

you're doing. We're just trying to

introduce you today with a philosophy.

Tomorrow we're going to show you how to

grow your business in terms of marketing

and sales, how to automate those pieces

and take another level. Third level day

is going to be a whole different level.

You're also going to meet some

incredible people. Mark Binoff, one of

my dear friends is there. By the way, if

you talk about how businesses are

changed, just think of it this way.

Creators. I have a friend named Robert

Smith. He has he's a private equity guy.

He owns a company that literally now

it's called Vista. It's a hundred

billion dollar company. He built it from

nothing. He had no money to start with.

All he did was figure out something

unique, a pattern. This is what I'm

going to show you in a moment. Anyone

who's successful recognizes a pattern.

They start to use it and they start to

create something that never happened

before. They become a creator. He saw

that companies were starting to put

everything online. Mark Ben Minoff

started that by doing software as a

service in the cloud, but he said they

need enterprise software. Those

companies once you put your software in

there, it's hard to get out and the

income is super high and the margin is

really huge. And so he decided to become

the best in that area. 600 companies in

that area. This man is one of the

wealthiest, most successful people in

the world financially, but also a

beautiful philanthropist, lovely human

being. But what's interesting, I always

say, what's the chokeold on your

business? If I said to you, what's

keeping your business from growing right

now? First of all, I guarantee the

proper use of AI, you can break through

that chokeold. You say, I don't have

enough people. I don't have enough

expertise. I don't have the money to do

it. BS. I have a friend right now, a

multi-billionaire friend who told me he

has 12 lawyers. He has seven guys that

are implement guys on his marketing

teams. He just got into learning how to

use deep research on several of these,

not just Chat GBT, on several of these.

He said, "I spent about 200 bucks, 300

bucks a month for what was costing me

about on payroll somewhere around maybe

a million two a year." And he said, "I

get better information faster. I got rid

of most of them and I put more of them

in." Mark Benoff, you'll meet him

tomorrow because I'll do an interview

with him. Mark started with nothing.

Mark came to one of my seminars years

ago. Oh, the reason I tell about Robert

Smith is when I asked him about the

chokeold of his business. He said it was

software engineers. He said, "Can't get

enough of them." Well, guess what?

Software engineers, people told you,

"Hey, go to college, learn learn to

code. Coding is the future. It's not the

future anymore because you don't need to

learn to code anymore." And he said to

me, "We have half as many as we had

before and we've increased our

profitability 600%." This is a man who's

grown his business and investors in his

business have seen a return of over 30%

compounded for 26 straight years, more

than anything you could imagine. It's

it's insane. Mark Benoff came to my

seminars years and years ago, 25 27

years ago. He went to four of them in a

row. My unleash the power within events.

He was in the front row. He's almost as

big as I am. And so I couldn't help miss

him. And one day finally comes up,

shakes my hand, and says, "I want you to

come with me on a journey because I want

you to remember me. You've convinced me

to leave my job at Oracle. I have this

idea for a company called

Salesforce.com.

And I'm going to I'm going to tell you,

we're going to change business around

the world. And you watch, we'll do $100

million in business.

And today, I teased him about it because

25 years later, he's doing $42 billion

in business today and runs. Yeah. Give

him a hand. Mark Benov. Unbelievable,

right?

[Applause]

We are born again.

Yes.

>> So, and and Mark, like his company's

worth $250 billion now, right? And but

he was telling me yesterday and you'll

hear in our interview that he literally

50% of the profits of his company today

are from AI. 50%. He let go of 18% of

his workforce. Now, this is the part

that concerns me. Obviously, I don't

know if we're have to tax on AI and

robotics because by the way, you not

only have nanotechnology is going to

change us when I say what's going to

change the world so much and AI, but

robotics because robotics is going to

make it so that labor is as cheap as

electricity. Right? Now, most of you

didn't make oh, do I go on the Zoom?

Will I have enough electricity to do it?

Will it cost me too much? Right?

Electricity you take is a natural. I'm

going to wherever I go, I'm going to get

it. I'm going to have it. It's

available. It's free. It's so simple.

Labor

is moving in that direction. We're going

to a digital robotic workforce. Not only

AI agents, but also robots themselves.

So, there's a lot coming. But Mark's

process has exploded. Right now, if you

call Salesforce, their clients are super

high-end CEOs. It's the head of

Coca-Cola. It's the head of Facebook.

It's the head of Apple. And guess what?

50% of all their customer calls, 50% are

dealt with by AI and it seems so real

right now. People are fully engaged.

They know it's not a real person, but

it's fully engaging. They get what they

want faster, quicker, better, and they

love it. And it's cut his cost. He's

lost let go about 5,000 people out of

that. That's made that happen. So, so

much is coming. So, what do you need to

be a creator? You need five qualities

real fast. One, energy. Energy is the

number one determine whether you're

going to succeed or fail in life. Energy

determines the quality of your

relationship intimately. If you come

home and you're exhausted and your

partner's exhausted, even though you

totally love each other, it's not the

same relationship, right? Energy, when

there's a problem, if you don't have

energy, you're not going to solve it.

And what happened, this is what's crazy.

Since COVID, the level of energy for

most people around the world has dropped

massively. Not only has their attitude

changed, people say, "I don't want to go

to work and why should I have to do

this?" That's changed. But the energy

itself, because sitting home for three

years basically, and sitting in front of

a computer, you tend to get in your

head. The more you get in your head, the

less energy you have. Energy, emotion,

emotion, energy, and motion. That's what

you're looking for. You're looking for

joy, excitement, passion, love. Who

wants all these things? Make some noise

if that's the things that you're after.

If you're low energy, how much passion?

How much love? What? Like I know I

should probably do this AI I know

I should. I know I should. Right. So,

you have to train the energy. And right

now, we're like fish in water. I travel

the whole earth, right? I do business

now in, you know, 193 countries. So,

I've seen it not just in America, all

over the world, we've dropped the

standard of energy. Other than if you

jump into athletics, you like we own

piece of the Dodgers. I saw somebody

right there. Sorry you're from Toronto,

but I'm one of the owners of the

Dodgers. great team. But in athletics,

you still see the energy. In music, you

steal the energy. In in movies, you feel

the energy. But in our daily lives,

people see that. They go, "Pay to get

that energy from somebody else. You need

it in you." Whether you like the

president of the United States or not,

you can't argue with the guy has energy.

I have some friends that went with them

over to Asia just now, and they said,

"You're a 22-hour flight, and the

freaking guy slept two hours, and he's

up asking questions, telling people what

we're going to do next." Right? So

whether you like him or not, you can't

argue with his energy. Second vision. If

you look at anything, you have to look

at AI and say, "What do I want it for?

What's my vision?" What I love that, you

know, Zach brought up to you is he told

you what his mission is really about.

How are you what do you want AI for? Is

it create greater quality of life? Is it

save a ton of time? Is it make more

money? Is it have more fun? Is it, you

know, really know things you never knew

before? You need to be clear about what

your vision is. In our country here in

America, back when John F. Kennedy was

here, he had a vision. He said, "We're

going to go to the moon and put a man on

the moon in this decade and return to

Earth safely." It sounded insane,

but he knew it had to be done because if

we didn't do it, it wasn't the Chinese

we were worried about then. It was the

Russians. And he thought they get an

atomic bomb in space and we're dead. And

so all of our scientists, everybody, not

only had a goal, but here was the second

piece in that vision. It had a tight

timeline. See, a tight timeline changes

everything. I'll give you an example.

You know, I've scaled businesses. That's

why I have so many companies. I learn

there are patterns to running a

business. Just like you're going to

learn how to use AI has patterns to

expand a business or your personal life.

Once you know those patterns, you can

duplicate them and get greater and

greater impact. Well, one of the secrets

to making your business grow, and by the

way, how many of you own a business?

Just by a show of hands, so I can see

how many you do own your own business

out there. Okay. And how many of you are

are professional? You work for someone

else, but you help lead a business of

some sort. Great. If even if you don't

own a business, I think like a business

owner. And here's the number one thing

you want to do is you want to grow a

business. Another word for that is scale

a business. I have a friend named Dr.

Ben Hardy and he wrote a book called The

Science of Scaling. I highly recommend

it. I wrote the introduction to it

because it really lays out in a very

simple format pretty much how I've grown

everything in my life. Let me give an

example of beyond business. So, I told

you when I was 11 years old, we had no

money and no food. And I say no food, we

had crackers and peanut butter, but it

was Thanksgiving, which in America here,

I know you're from all around the world

right now, it's a big feasting holiday.

So, it was very depressing. My parents

were yelling each other, saying things

you can't take back. And long story

short, somebody came to the door and

delivered. A stranger sent us food. I

still don't know who did it, but I mean,

two bags of groceries and uncooked

turkey, frozen turkey that we could

have. I mean it was the most euphoric

experience. My father did not like that.

He felt it was charity and eventually

left our family because he felt

humiliated by the fact that he felt he

hadn't taken care of us which was not

fair to him. He was going through a

tough time. But for me I focused on

there's food. What a concept. And what

changed my life is the meaning of that.

The meaning of that gave me a vision for

my life. I said this this means

strangers do care. Because I live in an

environment didn't look like strangers

care. I thought if strangers care about

me and my family and don't even want

credit, then I need to care about

strangers. Someday I better feed two

families. And then I got to four and

then eight and then I had a small

company and then eventually I got to a

million people and eventually I got to

two million people and then four million

people and then 11 years ago I said food

is so needed right now. I know many of

you know the SNAP program in the United

States where the government closed.

People that are counting on it for food

right now have no food or at least they

have no money for food or very little.

And so it's like the the government back

in 2010 111 decided to cut food stamps.

It's now called the SNAP program by I

think $6 billion dollar. So I decided I

want to do something on a larger scale.

I got to really help. And so I called my

office said how many people I fed in my

lifetime? And it was 42 million people

which I was thrilled about. But then I

thought what if I scaled my giving like

I've scaled my businesses. And what does

that mean? It means you need some

energy. And you need some vision of what

you really want and why you want it. But

here's the secret. I said, "Okay, I'm

going to feed as many people in in one

year as I fed in my life." So I started

with 40 42 million 47 million. I was

like 50 million. I was like, "No, let me

feed a hundred million people in a

year." Even though I did only 42 million

in a lifetime. That's a nice growth.

Then what I did 100 million a year for

10 straight years and did a billion

meals. And I got so excited about it.

And so here's the secret. Secret one

division is you need something that

seems an incredibly challenging goal

because that's what's going to make you

grow. A challenging goal but at some

level some part of you knows it's

possible. But the second thing is you

need strong enough reasons to push

through when it gets difficult. But the

third step to this is the most important

one. You need timing that makes you act

now. The biggest mistake you can make in

AI and the reason we did this program is

to wait any longer to say I'm going to

master it. I have a my partner in the

Dodgers. He's we're partners in the

Golden State Warriors. We're partners in

LAFC football club. He's at 52 Academy

Award nominations. Dear dear friend of

mine, his name is Peter Gerber. He's 83

years old. And we were talking about

this about four months ago. And I said,

I got to take my AI to the next level. I

want to coach. I want to go through

details. He goes, Tony, I have three

coaching sessions a week with two

different young people on coaching AI

because he goes, I know I need to know.

He's 83. That's why he's so successful

at what he does. So around vision, you

got to have what's your goal, why, and

this compelling timeline. Well, when I

said I'm going to feed a billion people

in 10 years, that excited me. But here's

the problem. If you say, "I'm going to

do something in 10 years." What are you

called to do today when you wake up?

Nothing. So I said, "A billion in 10

years? That means a 100red million meals

this year? We only did 42 million in my

lifetime." Well, what that does is it

makes you have to use AI. It makes you

think differently. It says, "I can't do

it the way I've done. I have to do

something completely differently." And

well, there's enough drive for it. It

happens. So, I'm proud to tell you, we

delivered a billion meals in just eight

years. And as I mentioned, now we've

done 62 billion meals in three years

around the world, right? By scaling,

taking it to another level, right?

[Music]

And by the way, it starts to make you

think differently. Like it's like 62

billion meals. I'm so thrilled we've

done in three years. It seemed

impossible. We started. It was really

rough. I went to the Fortune 500 group,

you know, Forbes 400, big dinner,

biggest wealthiest people in the world.

Gave them the pitch. brought, you know,

the head of the World Food Program to

show people a child dies every 10

seconds. You guys can help. Three people

stepped up. Three. I'm like, this is not

going to work too well. So now, guess

what else we're doing? It makes you

think. I was like, okay, I remember 40

years ago, 30 years ago, what was it?

They had this song called We Are the

World. How many remember the song We Are

the World that they made way back then,

right? And I said, you know, I knew

Michael Jackson was a friend of mine,

Quincy Jones, Lionel Richie, and they

they had all the greatest stars. They

made this song to raise money for food

in Africa. I said, we should do that.

So, right now, I've got Jimmy Jam as my

partner. If you know Jimmy Jam, he's got

the num most number one hits of anyone

in history as a producer. He's done

everybody from Michael Jackson to

Beyonce. And we have the biggest names

in the world. And on December 16th,

we're going to do this new song. You all

can participate. So if you want to find

out, we'll send a link to you, but you

can write a lyric to it if you want be a

part of it. But then on Christmas day,

that song goes all over the earth and

that'll raise money for this all this

because at energy and vision. Third,

real quick, third piece. If you're going

to be in a position where you're going

to be successful, you have to become

decisive. And I'm going to save the

details of decision for our last day

because it's the most important thing.

But here's what I want to tell you. If

there's something you don't like in your

life, whether it's your body or it's

your income or it's your business or

your lack of mastery of AI or how you're

dealing with your kids, change it. Cuz

you can you can change your body, you

can change your mind, you can change

your emotions, you can change your

relationship, but you should probably

change you first or you'll drag you to

the next relationship.

But if you make the change, that's how

life gets better. And all change is

father or mother by decision. And most

people are not decisive. They think

about it. They feel it. So I'm going to

walk you through how to make a decision

powerfully and quickly with AI or

without AI on our last day. So I'm going

to leave it for now for there. But

decisiveness. If you don't make

decisions, you're not going to make any

progress. You're going to think about

it. Thinking about it. Did any of you

read the old book Think and Grow Rich?

Anybody read that original personal

development book?

Well, in it has a chapter on decision. I

read it when I was 17. And in the

chapter, it said something. It's still

true today that all the research shows

that people that are successful make

decisions quickly from the gut and those

that fail make decisions very slowly.

People make them quickly and they don't

change them. The people that fail make

decisions slowly and usually change them

often. So, we'll talk about that later

on. But you understand how many around

like how many get stressed out being

around somebody who can't make a

freaking decision? Make some noise if

you've had that experience, right? Even

if you go to some people can't make a

decision for what they're going to have

dinner tonight. you're sitting and the

waitress is like waiting and waiting and

they don't they don't do it till they're

about about to get punched, you know?

So, we want to change that. Fourth,

those people that are creators take

massive action and they create momentum.

And when I say that is most people wait

like I know many of you feel like I

don't know where to start. Well, we're

here to guide you. We're giving you

these three days of no charge. If you

want to go for 30 days and learn a

little bit each day and maximize it,

great. If you're expert, you want to go

higher level, we can show you that, too.

But the point is, you got to get

started. Now, I my kids all the time,

they say, "Dad, well, when do you

think?" And I'd say, "When would now be

a good time, right? Now is the the the

watchword of my life because most great

most people try and wait till they know

everything till they make a decision."

You know, I interviewed 50 of the

greatest investors in the world. Warren

Buffett, Ray Dalio, Carl Icon, Paul

Tudtor Jones. And when I interviewed all

these people for Money Master the Game,

one of the things I learned was they

said that some of the smartest people in

the world are terrible investors. And I

said, 'Why? That doesn't even make

sense. And they said because they want

to know everything about something

before they make a decision. They want

to know everything about it. They want

to know by the time you know everything,

the opportunity is gone, they said. So

you have to learn to take action and

then what they say in tech valley,

iterate. Try something, see if it works.

If it doesn't, change it. Try it again.

See if it change it. Keep changes to get

what you work. And when you start

getting what works, you'll get momentum.

And momentum makes it so that getting

results is easier than when you don't

have momentum. It's like getting a

rocket outside of our environment here.

The gravitation of the Earth takes a

huge amount of energy. The amount of

energy it takes to get it out of the

solar system is quite small because it

has momentum. Hardest part of working

out to get into the gym, right? You're

like, I got to build some muscle. But

you know, but once you get there and go,

you get momentum in a relationship.

Getting across the room and ask somebody

out, that's the hardest part. Then

momentum starts to happen. So massive

action, momentum. And then finally,

number five, relentlessness.

There is no replacement for somebody who

will not give up. You know, I don't

care. I was just reading uh Rockefeller

wrote a book to his son. It was not a

book. It's a book of his letters to his

son. And you look at Rockefeller and he

had a lot of qualities I wouldn't

necessarily aspire to, but his level of

incredible drive and success. He said to

his son over and over through these

letters, there's one common theme. He

said, "There's only one person that can

make you fail, and that's you by

quitting." If you are relentless, if you

will persist, persistence is more

powerful than anything else. It's more

important than intelligence. Because how

many of you know an intelligent person,

super intelligent person, but they can't

fight their way out of a paper bag in

their business or their relationship?

Make some noise if you can relate to

this, right?

You have the one thing that I know

having because people ask me this all

over the world. They say you meet all

these people, you work with the best in

business and coaching and you know

athletes, what is the common anomaly

makes somebody extraordinarily

successful? And when I early on in my

life, I thought it's extreme

intelligence because by the way AI is

extreme intelligence. But it needs the

magic recipe called you. I loved what

what uh Zach had said earlier. I wrote

it down. AI is the brush of human

potential is the masterpiece. What a

beautiful and honest direction of that.

You everyone has access to AI. What's

going to make a difference is you. You

with energy, you with vision, you with

decisiveness, you willing to take action

and get momentum. You not giving up and

being relentless. That's what's going to

get you from wherever you are to where

you really want to be. And so I really

believe for anyone we can make the

changes necessary. We can get where we

really want to go. But here's what you

need real fast. If you ask me Tony, what

took you from survival not having food

for your own family to feeding 62

billion? What took you from, you know,

broke and having can even run one

company successfully to 114 doing 10

billion? What's taking you from being

frustrated all the time to having this

incredible life, five kids, five

grandkids? I have a 51-year-old daughter

and thanks to CO I have a four-year-old

daughter. CO was good to me. So I have

quite a range. All these businesses, all

this stuff, my body, my mission, my

life, how you do all that and how have

you accomplished that with three skills?

And these three skills were kind of

echoed through different speakers if you

were listening. So I want to just bring

it down to this fundamental 30,000 foot.

This is what it takes to get what you

want. I think about this because you

know my daughter's four and a half you

know I've got five grandkids I think I'm

fine but they're entering a world in the

next 5 10 15 years that is so beyond

anything any of us could predict it's

beyond what you can imagine and you know

many of the jobs are going to go away

how can I guarantee that my grandkids my

daughter even my elder kids can succeed

no matter what happens in the

environment and it's because if you

learn these three skills and they're so

fundamentals Skill number one, you has

to get great at pattern recognition.

You've heard some people say this word

pattern recognition. What is pattern

recognition? Well, the way we get out of

fear and we get into a place where we're

able to anticipate a challenge and solve

it before it happens. The way we get out

of living in stress is we start to

realize the things that are stressing us

out are a pattern. You know, do you know

there are patterns of what you do, what

you think about, how you breathe, what

you do with your body to piss yourself

off or to get frustrated or get stressed

and it's a totally different pattern of

what you do if you're feeling joyous or

excited. Try something simplistic right

now just for fun. Just right now in your

chair, wherever you are in the world,

make How many of you like to sing when

there's no one around? How many like to

sing when no one's around? How many like

to sing even though you don't sound any

good very good at all? Right. Well, it's

because when we change the way we move,

we change our energy. change the way we

feel. So, I want you to try something at

home and just go for it. If no one else

is around, and if they are, who cares,

right? I want you just for a second to

put yourself in a state of total

excitement, but I want you to use your

voice. Make the sound of excitement.

Move your body of excitement for just 10

seconds. Ready? Go. Total excitement.

Go. Go. Go. Go. Go. Go. Go. That's it.

Come on. Come on. Come on. Show the

people on the screen. That's it. Wake

them up. That's it. Come on, Patricia.

You got it. That's it.

That's it. That's it for you.

Nice job, Tandy.

Now,

yes. Now, how many feel pretty good

right now? Say, I

>> say I.

>> Awesome. Now, try this. Sit the way you

sit when you feel bored and tired.

Bored and tired.

They bored, tired, and a little pissed

off about it. Now, first of all, I want

you to notice I didn't have to tell you

where to go. You knew exactly where to

go to get into the state. But I want you

to notice what's different about Now, go

back to totally excited just for a

second. Totally excited just for a

second. I'm not totally excited.

[Applause]

[Music]

>> Make some noise while you're doing it.

There you go. You're going for it there,

Sean.

Yes. So, I just want you to notice

there's a pattern to what you do with

your body when you're excited that's

different than when you're depressed or

bored. Where were your shoulders when

you were bored and tired? Where'd they

go? Down. Where'd your head go? Down.

Were you talking more loud or quiet

then? probably pretty quiet. Now, where

did it go when you're excited? What

happened to your shoulders immediately?

They come back. Where'd your head go?

Up. What happened to sound? Did you get

louder or quieter? A lot louder. Right.

How many did a lot of movement when

you're excited as well? Right? So, as

overly simplistic as this is, if I said

to you there was a depressed person

behind curtain number one over here, and

I gave you $100,000 if you could

describe the pattern in their body,

their posture. How many could do it?

Raise your hand if you could do it.

Put in the chat box what where would

their shoulders be if they're depressed?

Where would their head be? Would they be

beating full or shallow?

Would they be speaking loud or quiet?

Will they be speaking fast or slow? And

if you look in the chat box, everybody

knows shoulders down, head down, slow,

talking slow, talking quiet, right? You

know it. How do you know? Because you've

practiced this crap before, haven't you?

Right? So here's my point. If you

recognize patterns, you create freedom.

And what we're going to do the next

couple of days, today was kind of

preparing you, set you up, give you the

philosophy, the approach, hopefully make

it, you know, something that's

comfortable for you, show you some of

the tools that are coming. We'll get a

little more aggressive tomorrow and even

more on the third day. If you're more

advanced today, you may know some of

these things, but knowing them and

applying them is also a very useful

thing. But I want you to remember, you

are the secret sauce. You as the

creator, you're not going to be replaced

by an AI. You'll be replaced by someone

who knows how to use AI, who's learned

how to maximize themsel. How many buy

that? How many agree with that? Make

some noise if you do. Right?

So, pattern recognition is the first

step. In fact, if you want to know what

changed humanity from survival where we

were hunter gatherers running around

trying to find enough food to people

could stay in one place and build a

family, build a community, build

countries, dominate the earth for better

or worse. The one pattern recognition

was seasons.

Before we recognize seasons, we would

plant at any time. And three out of four

times of the year you plant it, it

didn't work. In fact, if you don't

understand patterns, you can do the

right thing at the wrong time and what

do you get? Nothing. Pain. So, part of

why we're doing this with AI right now

is this is the right time for you to

step in. A little sooner than this, some

things weren't refined enough. A little

bit later, probably going to get passed

up. So, you got to know the timing to do

something. You got to see the pattern.

And by the way, when you hear people say

things that they're stressed about,

like, "Oh my god, the world the country

is so divided here in America, you know,

the Republicans, Democrats, there

there's going to be a civil war. Anybody

who says that, it's an idiot because

they've never studied history, which is

a pattern. I'll give a quick example.

Here's what the two founders, two of the

early founders of America said about

each other." Now, they didn't have

attack ads in those days. They had

placards that they posted everywhere.

These are actual placards. And so this

is Thomas Jefferson and John Adams. So

Adams didn't want you to pick Thomas

Jefferson. So he made this placard says,

"If you elect Thomas Jefferson, murder,

rape, incest, robbery, and adultery will

be practiced throughout the land. Are

you prepared to see your dwellings in

flames, your female chastity violated or

the children arriving from the pike?"

And so sure enough, you know, Jefferson

said put out his ads on John Adams. He

said, "He's busy importing Mr. in Europe

or trying to marry one to one of the one

his daughters to the king to King George

would be like marrying the devil in

those days. He goes, "He's a hideous or

mafraditical character with neither the

force or firmness of a man nor the

gentleness and sensibility of a woman."

Now, this makes Republicans and

Democrats seem nice to each other,

right? It's a very different place.

History is cyclical. So, the minute you

see a pattern, I'll give you one last

example. How many of you have uh more

than one child? more than one child.

Make some noise or put it in Give me a

thumbs up if you're Yeah, there you go.

Okay. How many of you I know you don't

have a favorite child, but how many have

an easier child? Make some noise if you

have an easier child, ladies and

gentlemen.

And you know what? What makes them

easier is they're more like you. So, you

know their patterns. You can influence

them better. What would work for you?

You work on that child and they clean

the room. The other one says, "Read

between the lines or something

interesting, right?" So the first step

is to recognize patterns and every great

business person, every great artist,

every great musician learns to recognize

what works. Second step very quickly is

pattern utilization. It's one thing to

recognize a pattern. It's another start

to use it. When you start using the

pattern, not just noticing it, now you

have power. It's one thing to say, "Oh,

I know AI is out there and I I can

search things really quickly and I maybe

get my document done like we saw today."

Well, that's nice, but that's not really

using it. We're going to show you how to

create basically your digital twin, your

clone, or I I prefer even a clone. I

want something more than me, my personal

AI genius, my AI partner that knows

everything about me, and I can bounce

ideas off and get refinement in seconds

that might take half a half a year, a

year, five years, a decade to get to.

That's what we're going to that's what

we're leading you towards to give you a

sense it can be done. So our bottom line

here is if we use the pattern. If you

look at somebody like Warren Buffett, he

not only knows the pattern, he uses it.

He knows when everybody is fearful, he

gets greedy. He starts buying things up

because when they're fearful, he knows

the fear is reducing the price. He knows

over the long term where the stock

market's going to go, so he buys. When

everybody's euphoric, he gets fearful.

He sells. Right? He doesn't just know

the pattern, he uses it. If you know

someone's a great musician or a great

movie producer Spielberg, he knows

exactly if he moves the camera slowly

like this or more rapidly like that, if

he changes the m he knows exactly what

emotion he's going to produce in you. He

knows not only what the patterns are, he

uses them. That's why he's made movies

for 40 years successfully. So you want

to learn to use them. And then the third

pattern of course is pattern creation.

This is where some of you that are more

advanced are already starting to move in

the direction of this is how my life got

to where it is. Like I went around I'll

give you an example 10 years ago. I was

very a little more than that I guess 12

13 years ago around 2008 whenever the

hell I was losing track of time. Um I

noticed something insane. People were

losing their 401ks. People were freaking

out. The economy was going through the

floor and there were a small number of

people that were making a fortune. They

almost destroyed the world economic

system and the way we punished them is

we gave them more of our money. This

made me crazy and I thought somebody was

going to do something. So nothing really

changed. So I said, you know what? I I

don't have ultimate power, but I have

one power, the power to convene. I have

access to some of the smartest people on

earth. What if I interviewed 50 of those

people and I figure out they're all

different. Warren Buffett, Ray Dal, Carl

Icon, Paul Tudtor Jones, the best

investors on earth. All self-made

billionaires. Nobody from the Lucky

Sperm Club. They all earned it, right?

And I said, I'm going to interview them

and even though they're different, some

of them are macro traders and some of

them are value traders. I'm going to

look at everything they're doing and I'm

going to notice there's a pattern that

got them from where they are to where

they want to be. And after doing 50 of

them, the pattern was so clear. And I

wrote a book. I said, "I'm gonna write a

book that my billionaire clients will be

blown away by and that someone just

starting the journey would go by." And

and Money Master Game became the number

one New York Times bestseller, and it's

still the number one best-selling

financial book of this century. Now, the

century is only 25 years old, but still

pretty cool. It wasn't because I was so

smart. It's because I went and found out

what already works. I studied the

pattern, and then I figured how to use

the pattern. Well, after doing this long

enough, if you play some the way you

learn music, play a piano is you

recognize a pattern. You learn to play

someone else's pattern. Mosart to pop

star, whoever. But if you play enough,

there's a day where you wake up and you

know enough that now you create

patterns. When you create patterns,

that's how I got to going from not

managing one company, but you know, 116.

That's how I went from I can't pay the

bills. I can't even get to a million

dollars in revenue to 10 billion in

revenue. Right? That's how you go from I

can't feed myself to hey, how can I

solve these problems for people around

the world? It comes from recognizing the

pattern, using it, modeling what you've

used, and then gradually you're going to

get to where you create and that's the

target of where we are. So, is this

helpful in terms of understanding your

thought process? I hope it is for you.

Right? So, I just want you I just want

you to think of it this way. Anyone can

learn the patterns. You just need

somebody to walk you through it. And

what I'm really good at is taking really

complex stuff and simplifying it and

putting into small chunks. And today

we're just trying to prepare you.

Tomorrow now we're going to go deep and

show you what we're going to do to grow

your business in marketing and sales and

real tools to do that. And then our

third day, we're going to show you how

to just automate like crazy. How to use

agents, how to build software where you

describe it and you get a product or a

result. In fact, the people that are

coming from uplift 18 months ago, they

were struggling. They got some of our

stuff, started turning things around,

hung on. Now they're worth three billion

18 months later. I mean, so you're going

to there's quite a path we have and you

don't want to miss anything. Tomorrow

you'll meet my friend Mark Benoff who

built from zero to 42 billion, right?

And show you how he's doing it in his

company right now. So, we've got simple

stuff, medium level stuff, and some

complex stuff. And if it's complex,

sometimes it's complex, you just don't

know the words. Like lawyers have a lot

of power because they have words you

don't have and that's how they control

you. Right? Up until Chat GBT and other

things that can translate it for you.

The same thing true in medicine. Like

you read in the newspaper or you read in

a magazine or someplace that the third

biggest cause of death in America is

called iatrogenic causes. Most people

don't know what that is. iotrogenic

means doctor, physician or hospital

induced. Right? I'm not saying negative

about doctors but that is the third

biggest cause. So when you don't have

the words, you get overwhelmed. We'll

translate this and it's kind of like I'm

a helicopter pilot. When you I first

learn to fly a plane, you learn how to

listen for the codes and everything else

and what to do. But when you get on with

a helicopter pilot, they talk in

shortorthhand and it's hard to even

understand what they're saying at the

tower. And when it first is like, how

are they understanding it? Well, after a

while, you realize there's only so many

things they can say. and your brain

starts to recognize the pattern

unconsciously and you just start using

it. All of a sudden, what was really

difficult becomes easy. It's like

driving the stick shift car. In the

beginning, when you're a kid, I'm going

to do this and this and this and watch

the road too. It's never going to work,

right? But today, you drive your car and

hopefully you're not texting, but

chewing gum, thinking about other

things, doing all kinds of things

simultaneously. That's what AI can

become for you. But it requires one

thing. Make a decision. Give it the

energy and decide, I'm going to commit.

and just at least commit for these next

two days. Show up fully to really go for

this because the sky's is the limit if

you want to do this. And I'm going to

give you one last little gift if you're

up for it. Who's up for a little tool

that make you feel great inside? Right.

I will say to you, I don't know if you

know the statistic. I was just reading

this yesterday. Did you know that in the

last two years over a hundred companies

have been created from nothing to a

billion dollars using AI? That's more

than one a week. more people became

billionaires off AI companies in the

last two years than in 20 years of the

internet. Now, I'm not saying you want

to be a billionaire, but it should show

you what the incredible capacity is.

Now, what'll hold you back, what holds

everybody back is stacking negative

experiences. Let me explain. Have you

ever, you know, said something or done,

have you ever been with someone, your

maybe your kid or someone else, and they

did something and they did it again,

they and then finally you just lost it

on them? You may felt bad about it, but

you overreacted. Who's ever overreacted

to somebody out there? Make some noise

if you have.

Well, you didn't overreact on that

moment. You overreacted because it

happened again. Who knows what I'm

talking about here. That's what we call

stacking. If you know, give me a little

noise so I know you got it. Okay. Well,

today we live in a world where things

are happening so fast at us. Challenges

like in your pocket now, you don't have

to pursue the news. It comes to you in

your social media. It comes to you in

your texts. It comes through you you

through your Slacks. It comes through

you. It's everywhere. And we learn about

things in microsconds that in your

lifetime you would never have learned

about in a previous stage. So we're

inundated. And the news, they're not bad

people. They're doing their job. Their

job is to make money for the

shareholders. You can only make money

for your shareholders if people pay

attention. They get paid for your

attention. That's why they write those

headlines that have nothing to do with

the article, right? clickbait because

the minute you click on it, they get

paid. That's why they have such negative

news. That's why they say when it

bleeds, it leads on the news. But when

you stack so much negativity, it's you

start to get overwhelmed. It actually

changes your biochemistry. So, I want to

show you real fast, it'll take just a

couple minutes, how you can not only

unstack. Who's ever felt stuck? Like a

problem you really couldn't solve.

You're frustrated. Make some noise. You

know what I'm talking about there,

right?

Here's what we're going to do. Let me

show you something. I'd like you to

stand up if you would because I want you

to get this in your body. Just shake

your body out a little bit. Stand up.

Stand up. If you can adjust your camera

so I can see you. If you can't, it's

okay. I'm looking at the middle of your

powerful chest. It's okay. Right. So,

here's what I want you to do. Shake your

body out a little bit just so you feel

good. And just once again, make a make a

sound that makes you feel great. Just

make a sound that makes you feel great.

Nice and loud. Feel strong. That's it.

Come on. Strong.

[Applause]

[Music]

[Applause]

[Music]

Yes. Okay, stay standing. Here's what I

want to show you. I'll put it up on the

screen for you. There's a group called

HeartMath. Has anybody heard of Heart

Math before? Anybody out there?

They were nominated for Nobel Prize for

learning something about how our hearts

and our brains work together. Now you

see on the screen here this is an actual

person and it looks technical but you

know if you go to your doctor we can

measure the electric electrical activity

in your heart and in your brain your EEG

and your EKG. So if you look at this

chart this is a human being a real

person. The top one is when this person

is in a state of frustration. They're

frustrated about whatever they're

frustrated about. Can't master this AI.

My kid won't do this. My business is

like that. But in a state of frustration

you'll see the red lines. That's the

heart. The blue line, that's the brain.

And what do you notice when you look at

the pattern? Well, the first thing you

notice is everything's pretty jagged up

and down. Kind of a rough ride. But

secondly, you'll notice there's no

alignment between the brain and heart.

When that happens, you get in what we

call a stupid state. This is where you

say things in your relationship that you

will wish you had not said before. This

is when you'll lose it over stupid

things. This is when people get in car

accidents because their brain and heart

aren't connected. Who's ever like been

in a state where you couldn't remember

your own cell phone number or how to

spell a difficult word like 'the'?

Who knows what I'm talking about here,

right? Right. How many of you also have

had the opposite which I called a flow

state where like something just flowed

through you, the idea, you're playing a

game, sport, tennis, whatever, and

everything just flowed perfectly. So

much so that you impressed yourself like

that was me, right? Who's had this

experience? Make some noise if you've

impressed yourself, right? Okay, good.

Well, that flow state is what you'll see

at the bottom of the page. And this same

person moved from the top frustration to

the bottom where you'll notice in a

state of appreciation

or love or gratitude.

Something instantly happens within two

minutes. Like within two minutes, the

heart and the brain become one. And you

notice it's not jagged anymore because

now you're in a flow state. And in that

flow state, you'll say the right thing.

In that flow state, you feel great. In

that flow state, you can find the

solution. So, I want to show you how

this actually works. We'll literally

take us two minutes. So, shake your body

out. And then, I want you to think of I

want you to think of some unfinished

business you may have. When I say

unfinished business, I mean think of

something that you've been putting off

dealing with because you got so much

going on in your life. You don't want to

think about that too because it make it

too stressful. Maybe it's something you

got to deal with in your business or

your kids or your body or your

relationship and just like it it needs

to be done but I'm not doing it right

now. Raise your hand or give me a thumbs

up if you're in the group that's on the

chat if you can think of something where

you have some unfinished business out

there. Make some noise if you got it.

Okay. So now here's what I want you to

do. I want you to make sure you pick

something that if you focused on it, it

would add a lot of stress, not a little.

So if we measured it 0 to 10 where 10 is

stressed out of your mind and zero is

not stressed at all. I want you to pick

something that if you really focused on

it right now it would probably be a

seven eight or nine of stress not a one

or two because it's a one or two and we

change it you barely notice. So give me

a thumbs up or give me some noise if you

can think of something that would be

seven eight or nine. All right awesome.

So now forget about that problem for a

second and all I want you to do is this.

You probably know wherever your focus

goes, energy flows. So, I want you to

try something. Put both your hands on

your heart and as you're touching your

heart, I want you to breathe deeply in

your heart. You can close your eyes if

that's helpful for your focus.

And just as you touch your heart,

physically touch your heart and breathe

into it like where you feel the oxygen

and the blood flowing into it.

And just feel how good it feels to feel

the strength of your heart.

the joy of your heart,

the power of your heart.

That's it. Breathe deep into that space.

And as you put your focus in your heart

and breathe deep in your heart, we're

going to think of three moments in your

life you could feel really grateful for.

But we're not going to think about them

like if you thought of being on a roller

coaster and you remembered it way over

in the distance. We're going to imagine

like going over the edge of the roller

coaster inner body as it's happening.

Only instead of the roller coaster, it's

going to be a moment in your life of

real gratitude, a real appreciation or

joy.

You're going to give yourself that gift.

You're going to step in your body as you

were then. So, I want you to think of a

moment in your life you could feel

incredibly grateful for if you wanted to

right now. It could have been 20 years

ago, 10 years ago, two days ago, two

minutes ago. It could be big or small,

but just something that if you focused

on it and went back in your body and saw

what you saw then, heard what you heard

then, felt what you felt then, it would

feel incredible. You'd feel that

gratitude. Maybe it's the birth of a

child or the day you started a business

or a breakthrough you created or the

time you met a friend.

Any moment that's special for you that

would be like a blessed moment.

That's it. And then step in your body as

you were then

and look through your own eyes and see

what you saw then when you felt so

grateful or so appreciative or so loved

or so joyful.

That's it.

That's it.

Good. Good. Good. Hear what you heard

then. If someone said something to you

or if you said something in your own

mind when it felt so good, so grateful.

Breathe the way you were breathing then

when you felt so grateful.

That's it. So grateful.

Feel like every cell, every nerve in

your body now is bathing in that sense

of gratitude.

And why are we putting gratitude in our

body? Because the two emotions that

screw up your business and your personal

life are fear and anger. Did you ever

notice you can't be fearful while you're

grateful? You can't be angry while

you're grateful. This is the antidote.

Breathe it in. Step into that moment and

just feel so thankful for that moment

like it's happening again right now.

Perfect. Now, we're going to stack it. I

want you to think of a second moment you

can feel grateful now. A second moment

anytime in your life, years ago, days

ago, hours ago, doesn't matter. Big or

small, but something else you can feel

so grateful for that moment.

And step into that moment now. Step into

your body like you're there.

See what you saw through your own eyes

when you felt so grateful. Hear what you

heard.

Breathe the way you were breathing then.

Now, what's the look on your face when

you're filled with gratitude? That's it.

That's it. Good. Good. You're doing

great. That's it.

Flood your body with that feeling. So,

it feels like every cell, every nerve is

bathed in that gratitude.

Beautiful

job.

Beautiful. Now, finally, bring up a

third moment. A third moment you could

feel grateful for.

Third moment that you could just feel

like that was such a great moment. I'm

so grateful for that moment.

It could be something little or big.

When you're ready, step in your body

again and see that moment like you're

there.

Hear what was being said or what you

said to yourself.

Breathe the way you're breathing when

you filled with appreciation or

gratitude or love.

That's it.

What's your face like when you're filled

with gratitude?

That's it.

And now feel all three of these moments

at once in your body. Imagine all three

of them stacked together.

All of it. Like your whole body and your

whole being is filled with it.

And then now while your eyes are still

closed, reach your right hand out as if

you were getting another memory. But

this one is a memory where you're proud

of yourself. You felt proud that you

accomplished something. You pushed

through. Bring that into your heart. As

it touches your heart, say yes.

That's it. Good. And step into that

moment like it's happening again. When

you felt proud

cuz you broke through because you made

something happen.

Reach out and grab another moment you

were proud. A moment of achievement. It

could be little or big. I was one of the

10 lords of leaping in the first grade

plate. I was proud. I work at the

president of the United States. I was

proud. Bring that one in. Yes. And feel

it as well.

And then reach out and get a loving

moment with family or friends. A moment

you enjoyed with family or friends and

bring that in. Yes. And stack them on

top of each other. Now find a funny

moment. Do you ever laugh so hard

came out your nose inappropriately?

Do you ever laugh so hard couldn't stop

laughing? Bring a funny moment in. Reach

that and go yes. And bring that in.

Bring in a romantic or sensual moment of

your life. Or if you've never had one,

make one up. Yes. All right. And then

reach out and grab a moment of

excitement in your life. A moment that

excited you so much.

Now imagine you're getting a trailer of

your future from the universe or God.

And see a moment in the future. You're

going to be proud of yourself and bring

that moment in. Yes.

That's it. Bring a moment in the future

where you're going to accomplish

something. Yes.

Bring in a beautiful moment with family

and friends in the future. Yes,

>> that's it. Now bring in another moment.

This time sometime that's going to make

you laugh in the future about something.

Bring it as sensual moment from your

future and say yes. Now bring in as many

moments as you can over the next 10

seconds. Go one after another. Just

stack them. You can do it, Tanya. That's

it. I'm watching you, Tanya. I'm sorry.

Good job, Patricia. Take them in. Yes.

Bring in as many as you can like it's a

game. You can do it. Michael Ramsey, I'm

watching. Good job, Jennifer Robinson.

Nice, Halgar. Good job, Naine Stanley.

Pour them all in. One after another

after another after another after

another. Bring them all in. That's it.

Bring them bring it to a near peak. And

at the peak, I want you to make a sound

as loud as you can. Extend your body

like you're feeling your life. 1 2 3.

Make the sound of what your life feels

like right now. Make the sound of it.

of it. That's it. Stand your arms up and

feel it. Feel it all. That's it. Feel it

all. Breathe it. Breathe it. Experience

it. Do it one more time. Make this sound

again. Even stronger. Go.

That's it. That's it. That's it.

Perfect. Perfect.

Now take that feeling into your heart.

Bring that feeling back in your heart.

In you. As you. This is the real you.

When you get stuck, it's because your

mind and body are not connected. Your

brain and heart are, but they're

connected now. And you didn't fake

things. These are real memories of

yours. How many remembered some things

you haven't thought about for a very

long time? Make some noise if you did.

Yeah. Now, let's use it.

Oh my gosh, I'm way over my time. Okay,

let's use it. Grab your heart. Touch

your heart. Stay in that feeling state.

And now, we're going to use it. Think of

the problem that you were dealing with

that you know unfinished business. But

don't feel stressed. Feel the same

energy in your heart. And now from your

heart answer this question about that

old stressful situation in your heart.

Just answer this question. Finish this

sentence. All they need to remember

about that. All they need to focus on.

All they really need to do is what? All

I need touch your heart and ask yourself

all I need to remember about that

situation. All I need to focus on. All I

really need to do is what? And your

heart has the answer, doesn't it? All I

need to remember. All I need to focus

on. All I need to do is what? Raise your

right hand if you've got the answer to

solve your problem, your challenge right

now. Raise your right hand nice and

high. So, make some noise if it feels

great inside that answer, ladies and

gentlemen.

That's it. That's it.

[Applause]

All right. Give everybody a hand.

Beautiful job. Beautiful job.

Yes. I just want you to remember

if you bring energy, if you will bring

vision, if you'll bring some

decisiveness, you'll take action, if

you'll be relentless, the world is

yours. But you got to stack the good.

You got to remember you're the secret

sauce, not AI. Use AI. Don't let AI use

you. We're going to have two more

beautiful days, but just to finish up,

welcome back my dear buddy and partner

Dean.

[Music]

All right. All right.

What an amaz that exercise of stacking

is something you should use for the rest

of your life. I' I still I've watched

Tony do that so many times and I was

back there stacking because we all go

through that today. I hope you see this

was the day to set the foundation. Some

of you, some of you think, you know, I I

would like more detail. You can turn

that music down. Some of you looking for

more detail to go deeper. Some of you,

this is a little above. I promise you,

today was the foundation to give you the

pieces. So, the next two days can show

you how to implement this into your

life. Tomorrow, we have an unbelievable

day planned. I mean, today you had Zach

setting it up with context. I thought it

was so powerful. Eigor sharing. And then

we went into Ally. That was next level.

Tomorrow. Tomorrow is where we make it

real. Tomorrow is where we bring all of

this together. We're going to show you

exactly how to apply apply that current

and future brand. H how to enhance the

brand you want to start, how to enhance

the marketing that you currently have.

But before you show up tomorrow, and I'd

put it in your calendar, don't be a

minute late. We have Mr. Arthur Brooks

coming. We have Sabrina Romangh. If you

don't know Arthur Brooks, he's gonna

he's science-based to show you how AI

can make you happier, can make you more

fulfilled in your life in a way that'll

blow your mind. Sabrina, I've never met

anybody in my life that understands how

to explode your brand by using simple

strategies and AI. It will be a tactical

takeaway. If you want more followers,

more people, more marketing, more

community, you have to be here tomorrow.

But here's what I'd love for you to do

today, tonight, to light this up. You

know, we do these events for free. We do

these events after we realize there's a

need. All of us need more time. All of

us need more leverage and all of us are

a little overwhelmed by AI. Our job is

to get rid of that. But we do these for

free to support you. So, I'd love for

you to do have a little homework

tonight. If you'd like, go to the AI

advantage community. It's at

aadvantage.com

community. If you want to write that

down, you're going to meet all the other

people that are in this group. And all

I'd love for you to do is just go there

and share your biggest takeaway or your

biggest win today. Was it something Tony

shared? Was it something Ally shared?

Was it something Zach shared or maybe

Eigor or something we talked about in

the beginning? And just share and start

the community. Like someone else's

comment, support someone else who was

brave enough to share. And let's keep

this momentum alive. Again, tomorrow,

Dr. Arthur Brooks, Sabrina Romangh, and

Tony is going to interview Mark Beni

off. It's going to blow your mind cuz

that's a man whose company is doing over

$40 billion a year but knows how to

bring it down to the average person to

show you how to excel. It's going to be

so good. We've only just begun. This

journey is going to be an absolutely

blast. Thank you for all the beautiful

comments today. Thank you for showing

up. Most people talk, but most people

don't do the work. And you're here.

Don't miss a moment. We can't wait to

see you tomorrow. Be here right on time.

11 o'clock Pacific Standard Time. Have a

good night.

[Applause]

[Music]

>> Open your heart.

Spend that time in your head.

Hey.

that

[Music]

[Music]

[Music]

Do you feel