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I released an early beta version of the
Napster software during the summer, and
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it spread quickly by word of mouth.
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It hasn't stopped growing since.
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Napster users can download musical
selections in an MP3 format.
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MP3 is what's called a Variable Loss
Compression Algorithm.
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Here's how it works.
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Napster and downloadable distributions,
the biggest excitement thing.
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Disco rap in the Beatles.
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It's like new radio.
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The majority of usage of the MP3 format
is for unauthorized sound reports.
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Yeah, I would like a CD player, but I
can't spend $16 on a CD.
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Napster is an evil, evil, evil, evil
place to go. This last fall
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semester wore on. Hundreds quickly
turned to millions, with the program
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spreading across college campuses like
wildfire.
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I have never seen the industry under
siege like this in the 30 years I've
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in this business.
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It's very important that the Internet go
the legitimate route instead of
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becoming a haven for pirates. So you
don't think this is stealing?
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Not at all, because you're just getting
a few songs that you find interesting.
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The N -word appeared, and we had to
defend ourselves.
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Whether we like it or not, Napster has
changed everything.
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And the record companies are sadly
behind the curve.
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At its peak, nearly 60 million people
used the site to swap music files from
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each other's computers for free. The
whole internet could be re -architected
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Napster -like technology.
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Napster is the tip of the iceberg. I
think you're talking about the
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finger in the dike. Fuck Napster.
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30 years ago, the San Francisco Symphony
released its music on LPs.
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Then came cassettes.
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And now, of course, CDs.
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But in the very near future, you may be
able to download their music from the
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Internet. We met over the Internet, and
we knew each other for like three or
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four years or something before we ever
met in person. We met the first time as
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result of Napster. Sean flew down from
Boston to Virginia to meet with some
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investors that I'd put up a meeting
with. The doorbell rang. I was nervous
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brief second, kind of like going on a
first date with someone you're starting
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company with.
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And the door opened and it was Fanny. He
looked at me and said, you look exactly
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like I thought you'd look. And I said,
you look exactly like I thought you'd
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look. And he said, okay, great, let's go
for the presentation.
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So we jumped into the PowerPoint and
went through all the slides and then got
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my parents' minivan and my dad drove us
to our investor pit.
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I take issue with people who say, ah,
the moment I saw it, I knew it was going
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to be fucking huge and take over the
universe.
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They're all lying.
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There's no possible way. No one had that
conceptualization in the beginning. I
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don't even believe Fanning did. You're
saying that people are going to download
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a client, put a client on their
computers, and they're going to allow
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stuff on their hard drive to be shared.
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Most of the development of the web up
until Napster was basically about
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information storage and information
retrieval.
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It wasn't about connecting people to
people. We're going to, like, download
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stuff from each other. Like, I was like,
nobody's going to open up their hard
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drive like that. Nobody's going to allow
their bandwidth to be used. This sort
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of comes onto my radar, and it's really
interesting. No one is going to share an
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MP3. That was my quote. No one's going
to share an MP3.
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And, boy, was I wrong.
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I was so wrong.
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Our system has been built, this time
-sharing system, for about six months
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It's been working.
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And in that time, we've gone from
getting one console to getting about six
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working now. Six more due the rest of
spring.
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What is internet anyway?
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Internet is that massive computer
network, the one that's becoming really
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now. What does it mean? It's a giant
computer network made up of...
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Oh, I thought you were going to tell us
what this was. It's like a computer
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billboard. It's not a... It's a computer
billboard, but it's nationwide.
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It's several universities and everything
all joined together. Right. And others
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can access it. Right. And it's getting
bigger and bigger all the time. I wrote
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piece back in 1990 that it would shortly
be the case that everybody under 20 at
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that point would become native to a
place where everybody over 20 at that
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would always be an immigrant.
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So I was a young teenager, and I was
running a BBS, which was
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somewhat sophomorically titled Realm of
Darkness.
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But online in the BBS era, Matt
connected to potentially one, maybe a
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other people, maximum.
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And that's what was so profoundly
different about the explosion of the
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was that it was one network.
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So suddenly you could be connected to
everyone.
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There are now a very large number of
people that are online that are young.
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And, you know, they have a completely
different sense of how the world works
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what power is and what authority ought
to be. I mean, it's a profound shift.
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It's the difference between vertical
authority, you know, God -given,
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enforceable authority and horizontal
authority.
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I've joked in the past that Fannie and I
were like, where did you guys meet? And
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we were part of this.
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You know, Fannie and I were part of the
same underground network of elite cyber
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criminals.
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And it's basically true.
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We met through IRC.
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As we both got thrown into IRC, we
became more and more addicted to it and
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and more fascinated by it, which made us
fight much harder to retain access to
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it. And then, you know, over time, it
became our lives. It took over our
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You're talking about revolutionizing the
way we use computers and how we use the
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Internet. Oh, absolutely.
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Revolutionizing. Absolutely. I mean,
this system, what's most interesting
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it is you're interacting with peers.
You're exchanging information with, you
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know, the person down the street. And
we're just beginning.
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Absolutely. Sean Fanning is one of the
smartest people I've ever met. He was
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teaching himself how to program, and he
saw this.
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really simple way to find music that you
could listen to on the internet.
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Here's a guy with no clout, no
connections, 19 years old, and he really
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the way we think about the internet.
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It's hard to explain where things were
at back then. I mean, I was 18.
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I didn't really, I hadn't really seen
much of the world. You know, I didn't
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really, I think it was, I mean, the best
way to say it is it kind of came from a
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very pure place.
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I was excited because he was my first,
so I thought, you know, I really did
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think he was going to conquer the world.
Everybody does with their first kid,
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right?
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I was born in Brockton and didn't have
the most stable family.
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You know, they made their best effort,
but I grew up with a stepdad, and we
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ended up...
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in foster care a couple times brockton
was just uh brockton was just no good
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uh yeah i mean i don't want to i don't
want to talk too much about like money
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situation but like you know we grew up
like not too well off you know and my
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and dad there's five kids and my dad was
a delivery driver you know and they did
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the best they could but then we moved
down to the cape that's when he got this
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00:09:02,480 --> 00:09:06,410
once we moved down the cape Being in the
sports, I think it got his mind off of
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other things so that life was a little
easier for him.
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I think music helped him too, like
sports.
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Every time he was on the computer, he
had the radio there.
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You see what I mean? He was always
listening to music.
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So there's really no surprise there that
he ended up thinking
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of something that made sense to him as
far as the music and the computer
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combined.
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I was fortunate to have an uncle who was
into technology and gave me my first
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computer. There's a lot of insecurity
that comes around being dependent on
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others, you know, to get by. And so as a
kid, it sort of influenced my social
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confidence at school. We moved around a
lot.
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There was also kind of a, I didn't feel
as connected to my family
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intellectually. And so I didn't really
have many others at school either in
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front. So it was sort of.
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Feeling a little bit lost and then
displaced at times.
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Going online and finding people who had
the same interests or I could learn from
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and where there was a no.
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Your reputation was your own. It was not
about how well off your family was or
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how well you dressed or how well you
spoke or body language. It was about the
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merit of what you were saying, and I
think that, for me, was just
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In the early days of the web, the first
time I ever saw music that was
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downloadable was a song that I put up on
my homepage on the campus internet with
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an mp2 file.
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I guess that would have been 93, around
that time.
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And there were very few people out there
who could play it because you'd change
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it into another file format or have a
special card to play it. For anyone who
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had been downloading stuff from the
internet, it was such a colossal pain in
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ass, it's not funny.
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even for technical people.
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It was a process and a constant, like,
trying to get bits and pieces of files
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and reconnect them all together, and
that was kind of a pain in the ass.
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You know, 1998 was when it really felt
like, okay, this is real. This is the
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I'm going to listen to music.
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It became clear that the computer was
going to be the place that we would
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our music.
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Then you started looking for tools to
get the music into the computer, tools
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play it back, tools to manage it.
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I remember the first MP3 I ever
downloaded, and I remember the first
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ever, you know, basically ever played a
track from the Internet. And I remember
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just thinking, even though it's just
information, it's just audio, there's
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a crazy amount of emotion. The fact that
you could kind of share emotion over
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the Internet, it was really wild to
think that...
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something so important to you, you could
just trade so freely.
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So I think it was, you know, it's hard
to quantify how important it was.
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I was a freshman at Northeastern
University in Boston.
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One of my roommates was into MP3s, and
he would skip class and sit home and
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download music, and he was always
complaining about how unreliable the
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technology was. What were his favorite
bands, do you remember?
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I don't know. He listened to a lot of
really weird stuff. I had very
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incompatible tastes with him.
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Like every roommate in college. Yeah,
that's why it was a struggle. I didn't
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want to make it any easier for him to
find that music.
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But, no, I mean, he was complaining a
lot, and that sort of signaled to me
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there was a potential, there was a
problem that could be solved, and I just
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looked into it and came up with the
solution, which ultimately became
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It felt like this way of sharing media
between people could be used for sharing
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anything. We started with music, but it
made sense that it could work for
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anything else. It also felt like...
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This whole model for sharing media was
superior to, like, going and buying an
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album. Being able to both buy tracks as
singles or
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share them with your friends and find
stuff your friends like, and then being
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able to, you know, basically have access
to the entire universe of recorded
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music where independent creators can
publish directly.
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It just seemed, in every way, it seemed
like a better system.
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So I would spend a weekend working on it
at my uncle's office.
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You know, every time I had to go back to
school, I kind of dragged myself back.
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Two days would become three days. I'd
miss a day of classes and two days of
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classes. It was just becoming more and
more difficult for me to get myself back
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to school with any enthusiasm.
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My cousin was actually driving me back
to school.
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And when I got there, I thought about it
and finally realized what a sense of
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relief I had when I thought about the
idea of just leaving.
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And that was the last time.
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I really never came close to the campus,
didn't pick up any of my stuff, didn't
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tell my roommates, just went back. And I
remember just feeling so excited.
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He came in, and he was just like, I need
to talk to you. I said, it's really
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important. I'm like, okay, Sean.
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And so he came in, and he says, you're
not going to be happy about this. And he
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was looking at me, and I'm like, what?
And he was like, I'm going to drop out
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school. And I said, oh, no.
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Why would you do that?
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And he said, you don't understand. I
have this idea.
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I have to go with it now.
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I have to do it now. It's now or never.
I feel like this is the time for me to
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do it.
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And I don't think you'll be
disappointed.
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I actually spent time working at my
uncle's office in Hull, Massachusetts,
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is about 45 minutes south of Boston.
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It's a converted restaurant, like three
desks in the place. I just sat there and
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worked on it.
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for a few months until it was actually
building a user base.
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I remember, like, I'd go up and hang out
with him, and he'd be like, pizza's
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00:14:48,400 --> 00:14:50,580
everywhere, and he was just jamming out
to Led Zeppelin.
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He'd, like, sleep at the office on the
floor. Like, he never left his computer,
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00:14:54,180 --> 00:14:54,659
you know?
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It's not hyperbole. It was an actual
closet.
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You think you might have some pride or
just want something more, but for me, it
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00:15:01,240 --> 00:15:05,160
was something so much fun building, and
I just didn't care, you know? I'd get
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occasionally a little bit uncomfortable
when people would show up, and you'd be
219
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crawling out of, you know, your sleeping
bag.
220
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So Fanning had written his version one
and being not professionally trained,
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trained at all, and just having his
ideas and, ah, here's a computer and
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00:15:19,660 --> 00:15:24,100
wonderful learning and for absorbing, we
just go and try and make it work. And
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it didn't work. Like everyone's first
Hello World program, his was file
224
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stuff. Didn't work. Solicited the group
for help.
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And I was there.
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At the start, it was pretty much myself
and a lot of people online that were
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helping out just to make it work, help
fix problems, stuff like that. He sort
228
00:15:41,230 --> 00:15:44,550
asked, hey, I can't get this to work.
This thing keeps crashing. What do you
229
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think? But unlike anyone else, he
wouldn't let us see the source code.
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He's like, oh, really?
231
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Well, that sounds like it's probably a
buffer overrun or an unsecked boundary
232
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condition or something like that.
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And show us code and we'll fix it for
you. And he's like, nope.
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00:15:59,550 --> 00:16:01,890
Okay. This was kind of cool because...
235
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It came out as a challenge, like, I'm
not going to tell you, but I'm going to
236
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keep soliciting your help.
237
00:16:06,170 --> 00:16:07,990
So we're all hackers. This is what we
do.
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We, you know, established commercial
vendor X does not want to share anything
239
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with us, yet we are going to find a way
in. Just the idea that we were going to
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build the first decentralized file
system, I think the patent actually, the
241
00:16:22,330 --> 00:16:26,170
Napster patent, uses this terminology.
We talk about a distributed file system
242
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since 1998.
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We've been discussing it with various
different people in our community.
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And we've been told by a lot of
experienced technical minds that the
245
00:16:36,870 --> 00:16:42,030
challenge associated with a
decentralized file system was actually
246
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difficult.
247
00:16:43,830 --> 00:16:45,790
It was believed that this wouldn't
scale.
248
00:16:52,570 --> 00:16:58,730
You would load up this app, and it would
basically connect to one of our servers
249
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and ask.
250
00:17:00,350 --> 00:17:05,329
for a Napster server that would be
accessible in the lowest possible load,
251
00:17:05,450 --> 00:17:10,530
allowing you to search the file names to
find whatever
252
00:17:10,530 --> 00:17:15,650
non -commercial legal
253
00:17:15,650 --> 00:17:22,430
music was available. But you would
basically have a chance to kind of
254
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the sum of all those files that were out
there, and then once you decided you
255
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wanted one, it would actually...
256
00:17:27,530 --> 00:17:30,310
facilitate the connection, but then the
connection itself would happen directly
257
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to that source.
258
00:17:32,830 --> 00:17:35,990
It's funny that a lot of the file
sharing technology is sort of stressed
259
00:17:35,990 --> 00:17:39,830
people talk about Napster, but as I
said, Sean and I met through IRC, which
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chat -based community, and that's a huge
part of why we created it as well. I
261
00:17:45,070 --> 00:17:48,350
just wanted to create a way to meet
people through music. Sometimes that's
262
00:17:48,350 --> 00:17:52,210
overlooked, and I think that what we're
providing is just a way for people to
263
00:17:52,210 --> 00:17:55,310
share their personal material and meet
people with similar interests and
264
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communicate with them. That's exactly
how people discover music in the first
265
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place. You find out about music from
your friends.
266
00:18:01,470 --> 00:18:04,470
who maybe listen to something similar to
what you listen to. They turn you on to
267
00:18:04,470 --> 00:18:05,470
something completely new.
268
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You go out and buy the CD. That's how
people experience music, and that's a
269
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part of the experience of music.
270
00:18:10,890 --> 00:18:15,590
But this was the first time I know of in
mainstream history where people had a
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social life online. And then after
Napster went down a few years later, I
272
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started hearing about Friendster.
273
00:18:20,450 --> 00:18:23,510
And then, of course, Myspace, and then,
of course, Facebook and all that. But
274
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everyone just thinks of it as being
the...
275
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file sharing technology, but I really
think that it was the seed of that stuff
276
00:18:29,870 --> 00:18:33,710
too. We were basically, you know, trying
to create a platform that would allow
277
00:18:33,710 --> 00:18:39,530
music to be shared more widely on a
larger scale than ever before that
278
00:18:39,590 --> 00:18:43,890
that would galvanize enormous
excitement.
279
00:18:44,310 --> 00:18:48,110
It would re -energize, re -energize the
conversation about music.
280
00:18:48,650 --> 00:18:52,530
And ultimately, that would lead to a
golden age of music. We knew it was a
281
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way off from all the music being
available digitally.
282
00:18:56,110 --> 00:18:57,310
And then there it was.
283
00:18:57,510 --> 00:19:00,970
I mean, you open up Napster, and there
it was. It's difficult to describe to
284
00:19:00,970 --> 00:19:05,610
people who weren't experiencing at that
time how much material was suddenly
285
00:19:05,610 --> 00:19:09,330
available. I mean, there has never been
a time before or since that you could
286
00:19:09,330 --> 00:19:14,490
get as many different things online and
experience as many different kinds of
287
00:19:14,490 --> 00:19:18,380
music. And, of course, what people
forget is what was interesting was not
288
00:19:18,380 --> 00:19:20,600
they could get the latest Madonna album
for free.
289
00:19:20,860 --> 00:19:24,780
It's that they could get all different
versions of recordings of particular
290
00:19:24,780 --> 00:19:29,060
music from all the way back to the
beginning of recording available in this
291
00:19:29,060 --> 00:19:33,660
library -like form, the vast majority of
which was not accessible commercially
292
00:19:33,660 --> 00:19:38,700
at all. And, you know, I just felt like
this was one of the great moments in
293
00:19:38,700 --> 00:19:39,940
human history, and I still do.
294
00:19:40,220 --> 00:19:41,360
But, of course...
295
00:19:42,250 --> 00:19:46,670
Great moments in human history usually
have an
296
00:19:46,670 --> 00:19:53,390
opposition that is exactly proportional
to their greatness.
297
00:19:56,910 --> 00:20:01,090
So it was in L .A., it was a four
-season hotel, it was all of the top
298
00:20:01,090 --> 00:20:02,090
heads.
299
00:20:02,920 --> 00:20:06,560
A lot of them knew that we'd filed a
lawsuit against this kind of rogue
300
00:20:06,860 --> 00:20:10,460
but not too many of them were paying
attention to what it was. So I set up a
301
00:20:10,460 --> 00:20:14,840
computer, and I said, okay, you know,
Tommy, what's your, you know, give me
302
00:20:14,840 --> 00:20:19,300
latest single, or Michelle, what's your
latest single, you know, Richard, give
303
00:20:19,300 --> 00:20:20,300
me your latest thing.
304
00:20:20,960 --> 00:20:23,820
Literally, we played like Dump the
Napster.
305
00:20:24,080 --> 00:20:30,060
It was quite a sight on the heads of all
these record labels, freaking out
306
00:20:30,060 --> 00:20:33,610
that... A lot of pre -releases even were
on there.
307
00:20:34,590 --> 00:20:36,810
I would say that was a pretty big a -ho
moment.
308
00:20:37,450 --> 00:20:41,250
We saw the click of the numbers, and
that's what they were downloading at
309
00:20:41,250 --> 00:20:42,250
particular time.
310
00:20:43,010 --> 00:20:44,050
That was shocking.
311
00:20:45,910 --> 00:20:50,450
Not that it wasn't happening before, and
not that we were naive, but we actually
312
00:20:50,450 --> 00:20:55,290
saw it, and that was startling for all
of us that were in that meeting that
313
00:20:55,630 --> 00:20:58,870
But if someday soon you can store your
whole music collection on your hard
314
00:20:58,870 --> 00:21:00,070
instead of your shelves...
315
00:21:00,400 --> 00:21:02,060
What's going to happen to record stores?
316
00:21:02,640 --> 00:21:07,000
I thought that the way that people got
music for the last 50 years worked.
317
00:21:07,880 --> 00:21:11,440
You went to a record shop, you bought
the record, you took it home, you played
318
00:21:11,440 --> 00:21:12,720
it, you loved it.
319
00:21:13,360 --> 00:21:16,240
You went to see the artist live,
everybody lived happily ever after.
320
00:21:16,440 --> 00:21:21,600
There are no record stores anymore,
hardly any. You know, Amoeba on the West
321
00:21:21,600 --> 00:21:25,680
Coast, and there's a few in England, but
it's gone.
322
00:21:26,260 --> 00:21:28,720
I mean, I never thought I'd live to see
that.
323
00:21:30,729 --> 00:21:34,110
Great stores like Tower Music are gone.
324
00:21:36,230 --> 00:21:41,310
This business seems like it survives on
a lot of older albums and reselling of
325
00:21:41,310 --> 00:21:46,290
that, so this one, you definitely saw
new CDs and new albums not being bought
326
00:21:46,290 --> 00:21:50,090
much, but a bigger store that totally
destroyed them, at least in the States,
327
00:21:50,250 --> 00:21:53,710
because no one wanted to go to the store
anymore. They can just get it on their
328
00:21:53,710 --> 00:21:57,630
computer or punch in whatever thing they
want. I mean, even iTunes now is
329
00:21:57,630 --> 00:21:58,990
destroying the music industry.
330
00:21:59,840 --> 00:22:04,240
Because of that, people can buy the song
they want and listen to it for one time
331
00:22:04,240 --> 00:22:05,240
and that's it.
332
00:22:06,540 --> 00:22:09,180
It is now the number one record in
America.
333
00:22:16,260 --> 00:22:18,160
The 50s were the singles business.
334
00:22:18,500 --> 00:22:22,660
The 60s, mid -60s is when albums really
started to be important.
335
00:22:23,020 --> 00:22:28,340
And before that, a hit single to an
artist was...
336
00:22:28,780 --> 00:22:29,780
Free promotion.
337
00:22:30,440 --> 00:22:32,540
It wasn't a source of revenue.
338
00:22:32,820 --> 00:22:36,360
The source of revenue came from the fact
that if they had a hit, they could get
339
00:22:36,360 --> 00:22:38,080
a couple of thousand dollars a night
more.
340
00:22:38,700 --> 00:22:39,700
Lovely.
341
00:22:40,120 --> 00:22:43,680
Good morning, this is Ron Lundy. How are
you doing on a Friday morning in the
342
00:22:43,680 --> 00:22:45,180
greatest city in the world?
343
00:22:47,280 --> 00:22:48,540
Little Manoshevich.
344
00:22:49,220 --> 00:22:55,800
From my perspective, I believe that the
point of labels is to, in a sense,
345
00:22:55,960 --> 00:22:57,320
act as a filter.
346
00:22:59,080 --> 00:23:04,280
In that regard, if Blue Note had signed
an artist, you would feel, well, that
347
00:23:04,280 --> 00:23:08,600
was an artist worth listening to,
because it was on Blue Note, and they
348
00:23:08,600 --> 00:23:09,600
great records.
349
00:23:13,120 --> 00:23:19,060
All these major labels, the ones that
existed and the ones that still exist,
350
00:23:19,380 --> 00:23:21,640
were started as phonograph companies.
351
00:23:22,080 --> 00:23:23,080
RCA Victor.
352
00:23:23,840 --> 00:23:26,220
was the Victor Talking Machine Company.
353
00:23:26,680 --> 00:23:28,780
EMI was the Gramophone Company.
354
00:23:29,460 --> 00:23:31,900
Columbia was the Columbia Phonograph
Company.
355
00:23:32,200 --> 00:23:38,220
And then when rock and roll and LPs
spurred the sales of vinyl, they figured
356
00:23:38,220 --> 00:23:42,780
they didn't need to make furniture
anymore, which is what they referred to
357
00:23:42,780 --> 00:23:46,900
as. Technology has been very beneficial
to the record companies before.
358
00:23:47,780 --> 00:23:52,860
78s, when 78s became 33 and a third, you
could sell all your music again.
359
00:23:53,560 --> 00:23:57,900
When they became CDs, you could sell all
your music again. When the CD was first
360
00:23:57,900 --> 00:24:00,540
initiated, there was a true boom at that
particular point.
361
00:24:00,740 --> 00:24:05,580
The 80s were a very, very fertile period
for giant music sales.
362
00:24:06,800 --> 00:24:11,920
Not as much as when we got to the 90s,
which it was commonplace to sell 10 or
363
00:24:11,920 --> 00:24:13,040
or 20 million albums.
364
00:24:15,200 --> 00:24:18,460
You know, the record companies in the
80s had sort of...
365
00:24:18,840 --> 00:24:24,260
eliminated their technology department,
their engineers, and pretty much ceded
366
00:24:24,260 --> 00:24:25,740
it to the electronics industry.
367
00:24:27,960 --> 00:24:32,780
All of a sudden, technology and how
music was going to be recorded went
368
00:24:32,780 --> 00:24:33,780
somewhere else.
369
00:24:34,440 --> 00:24:39,960
It was sort of kind of the beginning of
the corporatization more of America.
370
00:24:40,340 --> 00:24:41,720
A &M was getting acquired.
371
00:24:42,460 --> 00:24:47,000
Island was getting acquired. A lot of
the great labels that were independently
372
00:24:47,000 --> 00:24:48,320
owned were...
373
00:24:48,720 --> 00:24:53,580
Falling away and getting put into the
landscape of the corporation.
374
00:24:55,260 --> 00:25:00,480
Once you had CDs came out, we're then in
a digital world where the copy is as
375
00:25:00,480 --> 00:25:01,480
good as the master.
376
00:25:01,660 --> 00:25:06,280
And it's amazing that they didn't
recognize that there was going to be a
377
00:25:06,280 --> 00:25:12,220
change. I think it came back and hit
them with a wallop, you know, with the
378
00:25:12,220 --> 00:25:16,520
internet. The MP3, digital music for the
quick download.
379
00:25:17,530 --> 00:25:22,050
It's probably the most substantive
change in music since maybe the advent
380
00:25:22,050 --> 00:25:27,650
digitalized music or the compact disc or
maybe even the LP. It has changed
381
00:25:27,650 --> 00:25:28,650
everything.
382
00:25:29,290 --> 00:25:33,910
Music is nothing but algorithmic
processes right now. Every time you
383
00:25:33,970 --> 00:25:37,210
you put it through an algorithm, you put
an envelope around it, you zip it up,
384
00:25:37,290 --> 00:25:41,810
and that's it. This is the first time
technology actually attacked the
385
00:25:41,810 --> 00:25:44,150
system and started to take it away.
386
00:25:45,020 --> 00:25:49,860
The music industry was fairly
constrained for 75 to maybe even 100
387
00:25:49,860 --> 00:25:53,920
terms of how music was found, sourced,
developed, created, distributed,
388
00:25:54,340 --> 00:25:55,340
marketed, promoted.
389
00:25:55,500 --> 00:25:58,220
And it was a fairly locked paradigm.
390
00:25:58,860 --> 00:26:04,700
And Napster created an avenue for
consumers to step out of that, which
391
00:26:05,100 --> 00:26:06,560
superior in almost every way.
392
00:26:06,840 --> 00:26:12,480
It offered greater convenience,
obviously, a much improved price,
393
00:26:12,780 --> 00:26:18,720
All of these things really conspired to
produce an amazing consumer experience.
394
00:26:25,220 --> 00:26:27,900
Welcome to Valley of the Dollars.
395
00:26:28,440 --> 00:26:32,940
The valley and the entire Bay Area, in
fact, are at the center of a revolution.
396
00:26:32,940 --> 00:26:39,740
This was the, you know, height of the
bubble in the valley. You know, in
397
00:26:39,740 --> 00:26:44,780
the Bay Area, in San Francisco in
particular, there was a euphoric amount
398
00:26:44,780 --> 00:26:45,780
optimism.
399
00:26:48,500 --> 00:26:53,420
Anywhere that you went, people were
happy because everybody thought that
400
00:26:53,420 --> 00:26:54,359
were going to be.
401
00:26:54,360 --> 00:26:59,360
filthy rich whether they were involved
in a startup or not um there was it was
402
00:26:59,360 --> 00:27:03,720
magical time you thought you would be
filthy rich what's that i actually never
403
00:27:03,720 --> 00:27:10,000
did oh come on uh i actually never did
but anyway okay sorry thanks um so
404
00:27:10,000 --> 00:27:13,120
basically you know you would you would
uh
405
00:27:13,870 --> 00:27:15,250
That really wrecked everything.
406
00:27:16,010 --> 00:27:20,270
You can start. Yeah, let me start over.
Okay, start. So, how did people hear
407
00:27:20,270 --> 00:27:22,770
about it? Did you pass around flyers on
campus?
408
00:27:23,050 --> 00:27:25,870
No, it was completely word of mouth.
Totally word of mouth. I think we spread
409
00:27:25,870 --> 00:27:27,990
initially through IRC, which is an
internet relay chat.
410
00:27:28,190 --> 00:27:31,130
It's basically a network of people who
just sort of congregate around different
411
00:27:31,130 --> 00:27:32,990
ideas. And we started a little master
community.
412
00:27:33,270 --> 00:27:35,590
And they just sort of spread the idea.
It started spreading through, you know,
413
00:27:35,590 --> 00:27:37,730
college, you know, universities and
things like that.
414
00:27:37,950 --> 00:27:41,290
The first point that we could sort of
really take was there was a...
415
00:27:42,010 --> 00:27:44,830
An article published. It was one of
these internet news sites. It might have
416
00:27:44,830 --> 00:27:45,830
been ZDNet.
417
00:27:46,150 --> 00:27:49,330
And, you know, they touched on the legal
issues, but we weren't sued at the
418
00:27:49,330 --> 00:27:54,090
time. We were still working in
Massachusetts, and that spurred a huge
419
00:27:54,090 --> 00:27:57,930
of downloads. Before that, it was
getting a good response, and it was
420
00:27:57,930 --> 00:28:01,670
somewhat, but that kind of kicked off
the whole, you know, period of insanity.
421
00:28:02,590 --> 00:28:05,970
With the business side of it, we
eventually took money from John
422
00:28:05,970 --> 00:28:06,970
friend, Yosemite.
423
00:28:07,710 --> 00:28:09,870
Sean Parker and I moved out to Northern
California.
424
00:28:10,830 --> 00:28:13,430
You know, we hired some people, and it
became a company.
425
00:28:14,450 --> 00:28:19,250
So at the beginning, it was just like
Paca and Sean, and he surrounded himself
426
00:28:19,250 --> 00:28:22,410
with a bunch of friends from Cape, and
they were all good at computers, and
427
00:28:22,410 --> 00:28:24,610
they're just all, you know, it was just
like basically having a bunch of
428
00:28:24,610 --> 00:28:26,490
teenagers in one place. It was pretty
cool.
429
00:28:27,390 --> 00:28:31,350
The first time that I typed a search
term into Napster and saw the results
430
00:28:31,350 --> 00:28:36,150
back, I think it was the Rolling Stones,
and I kind of pushed back from the
431
00:28:36,150 --> 00:28:38,530
desk, and I was just like, oh, like...
432
00:28:38,840 --> 00:28:45,740
What just happened? Back in 99, over
dial -up, shitty browsers, web
433
00:28:45,740 --> 00:28:50,320
pages taking seconds to load, here was a
fucking fast app.
434
00:28:51,200 --> 00:28:56,760
That's what took me. From typing to
submit to what happened after that, web
435
00:28:56,760 --> 00:28:58,520
pages were not doing that at that time.
436
00:28:59,470 --> 00:29:04,450
And you talk about my attraction to it
and moving from Chicago to the Bay Area
437
00:29:04,450 --> 00:29:07,330
kind of on a dime because, you know, of
what I saw in the technology.
438
00:29:07,570 --> 00:29:10,910
I think you could probably, to a man, go
through the early people who were there
439
00:29:10,910 --> 00:29:15,410
and they were drawn to it, almost like a
tractor beam because it was this
440
00:29:15,410 --> 00:29:19,370
emotionally true thing. So distracted
you had to leave.
441
00:29:19,650 --> 00:29:23,030
Right. Whatever you're doing right
there, you just, I mean, a lot of early
442
00:29:23,030 --> 00:29:26,610
employees where it's like you undid what
and what and what and changed all these
443
00:29:26,610 --> 00:29:27,610
things in your life.
444
00:29:28,390 --> 00:29:30,890
We lived together in San Mateo in a
small apartment at first.
445
00:29:31,510 --> 00:29:33,750
Like I said, he was bringing all his
friends out there, and, you know, when
446
00:29:33,750 --> 00:29:36,490
first got out there, they didn't have,
like, apartments and stuff, so it was
447
00:29:36,490 --> 00:29:39,170
just kind of like an Irish flop house,
you know? Like, there's a bunch of
448
00:29:39,170 --> 00:29:42,530
sleeping on, you know, blow -up
mattresses and things like that, you
449
00:29:43,610 --> 00:29:47,990
Fannie and Parker were both trying to
explain to me what Napster was. I'd
450
00:29:47,990 --> 00:29:52,150
used it, never downloaded it, and at the
time, there were about 30 ,000 to 40
451
00:29:52,150 --> 00:29:54,170
,000 registered users, so it wasn't that
big.
452
00:29:55,200 --> 00:29:58,840
after asking a million questions and
hearing from both of them.
453
00:29:59,220 --> 00:30:02,340
Music will be ubiquitous, and we believe
you'll be able to get it on your cell
454
00:30:02,340 --> 00:30:04,940
phone, you'll be able to get it on your
stereo, you'll be able to get it on
455
00:30:04,940 --> 00:30:10,000
whatever the device of the future is,
and you'll be able to... I think people
456
00:30:10,000 --> 00:30:11,060
are willing to pay for convenience.
457
00:30:11,400 --> 00:30:17,140
I had the aha moment, and I knew at that
moment that
458
00:30:17,140 --> 00:30:22,400
it was going to be... it was going to be
huge.
459
00:30:22,830 --> 00:30:24,730
There was no doubt in my mind.
460
00:30:25,470 --> 00:30:32,370
And it was a matter of, could we... And
I started to change the
461
00:30:32,370 --> 00:30:36,650
language I was using. Could we keep the
servers up? Could we make this thing
462
00:30:36,650 --> 00:30:37,650
scale?
463
00:30:38,270 --> 00:30:41,790
The area where we were in desperate need
of help, which was making the servers
464
00:30:41,790 --> 00:30:46,050
scale to support all the people who
wanted to use it, was his sweet spot as
465
00:30:46,050 --> 00:30:48,310
well. So he and Jordan worked pretty
closely together.
466
00:30:49,250 --> 00:30:52,230
What I remember most about that time
is...
467
00:30:52,540 --> 00:30:55,900
sleeping under our desks, the loud
music.
468
00:30:57,060 --> 00:31:02,800
It was all about making small,
incremental wins with the code and with
469
00:31:02,800 --> 00:31:08,540
technology. It was a rocky few months,
but every time we had a little win, it
470
00:31:08,540 --> 00:31:09,540
was a big party.
471
00:31:09,960 --> 00:31:16,740
The night Ali and I figured out some
seriously awesome stuff, one of the
472
00:31:16,740 --> 00:31:20,780
capacity limits we had was the ability
to index more than a million files per
473
00:31:20,780 --> 00:31:21,780
server.
474
00:31:21,879 --> 00:31:26,700
So 4 ,000 to 8 ,000 users could go on
the server before the operating system,
475
00:31:26,800 --> 00:31:29,060
which was Linux at the time, would drop
to its knees.
476
00:31:29,780 --> 00:31:32,820
It was an amazing night because we got
it working.
477
00:31:33,180 --> 00:31:37,260
It was probably on the tail end of one
of our two - to three -day stints, our
478
00:31:37,260 --> 00:31:41,520
binges. And it must have been after
midnight.
479
00:31:41,860 --> 00:31:44,520
And Ali and I were just thrilled.
480
00:31:44,780 --> 00:31:47,380
He put on shades and he put on his hat
backwards.
481
00:31:47,740 --> 00:31:50,400
And I got up on the tail and I'm like,
oh!
482
00:31:51,630 --> 00:31:55,610
It was like this amazing celebratory
moment, and there was one picture in
483
00:31:55,610 --> 00:31:58,190
particular where we labeled it, one
million files.
484
00:32:00,970 --> 00:32:03,370
You know, we had those kinds of moments
all the time.
485
00:32:04,770 --> 00:32:11,650
By, I would say by December of 99, we
kind of nailed it. By
486
00:32:11,650 --> 00:32:16,530
then, there was a bunch of really
technical stuff that we did that caused
487
00:32:16,530 --> 00:32:17,770
be able to scale.
488
00:32:18,480 --> 00:32:22,500
And it was just a matter of adding as
many machines as we could at that point.
489
00:32:22,660 --> 00:32:27,760
Just in terms of the amount of awareness
and exposure that the work that we were
490
00:32:27,760 --> 00:32:31,360
associated with gained was meteoric.
491
00:32:31,580 --> 00:32:35,600
So in like a four or five month span, it
went from 30 ,000 registered views to
492
00:32:35,600 --> 00:32:36,600
over 20 million.
493
00:32:36,680 --> 00:32:39,580
Total user count now, I think we just
recently passed 20 million users.
494
00:32:40,880 --> 00:32:42,300
AOL has 23 million.
495
00:32:43,740 --> 00:32:45,760
Even as it really blew up.
496
00:32:46,170 --> 00:32:49,610
I know on the engineering side, we're
watching these numbers go up. The
497
00:32:49,610 --> 00:32:52,230
simultaneous users go up and up and up,
and then there's more and more press
498
00:32:52,230 --> 00:32:56,710
coverage, but it's still a small company
in a bank building.
499
00:32:57,270 --> 00:33:01,250
And I think some people had a better
understanding of kind of the
500
00:33:01,250 --> 00:33:04,070
of what was going on than others, but
day to day, it was very hard to
501
00:33:04,070 --> 00:33:05,070
comprehend.
502
00:33:06,150 --> 00:33:11,150
It was one of the first times in history
where you had this sort of pure youth
503
00:33:11,150 --> 00:33:12,150
revolution.
504
00:33:12,610 --> 00:33:14,210
Young, inexperienced...
505
00:33:14,520 --> 00:33:21,280
relatively unsophisticated but smart kid
could create something entirely out of
506
00:33:21,280 --> 00:33:27,000
nowhere and revolutionize an industry
that they frankly knew nothing about and
507
00:33:27,000 --> 00:33:28,260
had no relationships in.
508
00:33:28,880 --> 00:33:34,460
And it's all happened, I think, probably
six months past before
509
00:33:34,460 --> 00:33:39,800
we ever had a conversation with anyone
from the music industry.
510
00:33:40,469 --> 00:33:43,770
And it wasn't because we didn't want to
have a conversation with anyone in the
511
00:33:43,770 --> 00:33:44,589
music industry.
512
00:33:44,590 --> 00:33:46,390
We just didn't know anyone in the music
industry.
513
00:33:47,310 --> 00:33:49,830
I mean, we're pretty confident that
there are so many wins with digital
514
00:33:49,830 --> 00:33:52,970
distribution that ultimately, you know,
once we have the opportunity to work
515
00:33:52,970 --> 00:33:56,330
with artists and work with the labels to
discuss, you know, what models are
516
00:33:56,330 --> 00:33:59,030
viable and what are not, we can come to
a conclusion and find a good model that
517
00:33:59,030 --> 00:34:04,270
works. There was this moment in time
when you had someone like Sean Fanning,
518
00:34:04,270 --> 00:34:07,270
had the idea, was...
519
00:34:07,520 --> 00:34:11,699
smart enough to build it, but didn't
know enough about the industry to know
520
00:34:11,699 --> 00:34:15,179
it was just an impossibility, right?
Just not something that was ever going
521
00:34:15,179 --> 00:34:16,179
fly.
522
00:34:16,300 --> 00:34:21,100
But then at a time when you can get tens
of millions of dollars in venture
523
00:34:21,100 --> 00:34:24,980
capital to back something which is
clearly copyright infringement.
524
00:34:25,290 --> 00:34:29,870
Right? That was the amazing thing. I
remember being in IRC with Sean once
525
00:34:29,870 --> 00:34:33,050
time and him telling me, you know, we're
raising $70 million.
526
00:34:33,530 --> 00:34:37,790
And my response when I couldn't type it
fast enough was, don't take the money.
527
00:34:37,969 --> 00:34:39,590
You don't have a business.
528
00:34:39,850 --> 00:34:43,370
You know, this is, you cannot build a
business on copyright infringement.
529
00:34:43,550 --> 00:34:45,530
Napster was operating in a legal gray
area.
530
00:34:46,050 --> 00:34:51,630
And this very important law, the DMCA,
which was an amendment to the Copyright
531
00:34:51,630 --> 00:34:52,558
Act.
532
00:34:52,560 --> 00:34:57,820
set up a series of safe harbors for
different technology providers and
533
00:34:57,820 --> 00:35:01,680
telecommunication providers to immunize
them against lawsuits from the
534
00:35:01,680 --> 00:35:08,660
continent. I believed pretty firmly, and
still believe to this day, had Napster
535
00:35:08,660 --> 00:35:14,960
been fully legislated at that moment,
that we would have qualified for, I
536
00:35:14,960 --> 00:35:19,800
it was Safe Harbor, I want to say it was
Safe Harbor D, which provided
537
00:35:19,800 --> 00:35:26,040
protection. for indexes like yahoo and
altavit from the very beginning um
538
00:35:26,040 --> 00:35:31,360
like anyone who looked at napster you
were concerned about the rights issues
539
00:35:31,360 --> 00:35:38,240
i knew jeff berg at icn at the time it's
one of the biggest agencies in home and
540
00:35:38,240 --> 00:35:45,180
i called up and said hey jeff there's an
awesome company up here
541
00:35:45,180 --> 00:35:48,960
it's quite disruptive can you go gather
up some of the music lawyers
542
00:35:51,120 --> 00:35:56,360
So we went down and had this meeting. I
remember Mo Austin was there, or Mo
543
00:35:56,360 --> 00:35:59,040
Austin's lawyer, and a couple of other
people.
544
00:35:59,400 --> 00:36:03,620
So we ran in there and said, hey, we
need to come to an agreement here. It
545
00:36:03,620 --> 00:36:06,900
should be easy because you're not going
to stop technology.
546
00:36:08,400 --> 00:36:10,560
And tell us what you want us to do.
547
00:36:10,980 --> 00:36:12,160
We want to cooperate.
548
00:36:13,260 --> 00:36:15,340
And guess what?
549
00:36:15,740 --> 00:36:18,860
Nobody really cooperated, and it never
got resolved.
550
00:36:19,520 --> 00:36:20,800
It's still not resolved.
551
00:36:21,040 --> 00:36:23,820
It's 12 years later, and that's pretty
pathetic.
552
00:36:24,580 --> 00:36:26,840
Ultimately, we were going to have to
figure out a revenue model.
553
00:36:27,460 --> 00:36:31,680
And by the time we started talking to
the labels, we were more than happy to
554
00:36:31,680 --> 00:36:36,940
turn the whole thing over to the labels
and basically become their digital music
555
00:36:36,940 --> 00:36:42,680
distribution service. We always wanted
that. I recall we contacted them and
556
00:36:42,680 --> 00:36:46,400
started having conversations, and we had
serious conversations in about
557
00:36:46,400 --> 00:36:52,900
September. of 1999, explaining that
there was a problem here and they needed
558
00:36:52,900 --> 00:36:57,100
licenses, but it would be great for them
to be talking with the companies about
559
00:36:57,100 --> 00:36:59,520
licenses and so on and so forth.
560
00:36:59,820 --> 00:37:04,200
And when it became clear that they were
just stringing us along and they really
561
00:37:04,200 --> 00:37:08,420
had no intention of actually negotiating
licenses, we filed a lawsuit in
562
00:37:08,420 --> 00:37:13,440
December. We were being charged with
contributory and vicarious infringement
563
00:37:13,440 --> 00:37:14,440
something to that effect.
564
00:37:15,040 --> 00:37:17,780
Basically saying, since you know about
it, you guys should be held liable.
565
00:37:18,020 --> 00:37:21,860
We're claiming that we did, but we can't
really discuss it. That's cool. And
566
00:37:21,860 --> 00:37:22,860
yeah, did we know?
567
00:37:23,220 --> 00:37:24,220
Yeah, we knew.
568
00:37:24,640 --> 00:37:31,540
But we also knew that this thing called
the Internet existed, and it was
569
00:37:31,540 --> 00:37:36,820
new. And as it evolved, these things
were going to start to happen, and
570
00:37:36,820 --> 00:37:40,300
were going to have to change, and the
way in which the world worked was going
571
00:37:40,300 --> 00:37:41,300
have to change.
572
00:37:41,440 --> 00:37:43,820
And we were just a catalyst in that.
573
00:37:51,790 --> 00:37:56,490
When Indiana University banned Napster,
student Chad Paulson put up a website in
574
00:37:56,490 --> 00:38:01,390
protest. Within weeks, over 13 ,000
students had joined Paulson in his
575
00:38:01,390 --> 00:38:04,390
free Napster. It's not really
necessarily Napster itself.
576
00:38:04,630 --> 00:38:07,790
It's the software and the ideals behind
the program.
577
00:38:08,070 --> 00:38:11,130
It's like going to a rock concert, you
know, just listening to new bands,
578
00:38:11,350 --> 00:38:15,070
listening to up -and -coming music, and
Indiana University is just shutting it
579
00:38:15,070 --> 00:38:19,210
down. IU and many universities
nationwide maintain that they banned
580
00:38:19,210 --> 00:38:21,870
because it put an enormous strain on
their internet connection.
581
00:38:22,150 --> 00:38:26,090
What's up, man? I'm with MTV News. I was
wondering if you had any MP3s on your
582
00:38:26,090 --> 00:38:30,420
computer. Yeah. So, uh, how many MP3s do
you have on your computer? About 600.
583
00:38:30,820 --> 00:38:32,380
Maybe like 100 or something?
584
00:38:32,680 --> 00:38:34,120
Uh, 6 or 7 ,000.
585
00:38:35,080 --> 00:38:35,879
Come again?
586
00:38:35,880 --> 00:38:37,160
6 or 7 ,000.
587
00:38:37,660 --> 00:38:38,660
For real? Yeah.
588
00:38:39,300 --> 00:38:41,720
They're all legit. Uh, how many MP3s do
you have on your computer?
589
00:38:41,940 --> 00:38:42,940
Uh, probably like 300.
590
00:38:43,180 --> 00:38:44,640
For real? Where'd you get them from?
591
00:38:44,920 --> 00:38:48,060
Uh, truthfully, most of them from
Napster. Are you a pirate?
592
00:38:49,700 --> 00:38:53,020
Well, I don't know. My roommate does the
whole computer thing.
593
00:38:53,580 --> 00:38:54,880
Margaret, are you a pirate?
594
00:38:55,640 --> 00:38:58,960
What we had was basically a nuts and
bolts capacity issue. Our Internet
595
00:38:58,960 --> 00:39:04,420
connection to the outside world was
being taken up nearly 61 percent by
596
00:39:04,420 --> 00:39:05,700
Napster on campus.
597
00:39:06,260 --> 00:39:11,400
So we had to decrease that significantly
or we had to ban it.
598
00:39:13,040 --> 00:39:15,400
It very much felt like now.
599
00:39:16,340 --> 00:39:19,960
Everyone was coming to grips with the
fact that this is something that they're
600
00:39:19,960 --> 00:39:24,740
going to have to deal with. I think at
first they were trying to, you know,
601
00:39:24,740 --> 00:39:28,560
were really trying to be like, no, this
just is not going to happen. But now
602
00:39:28,560 --> 00:39:30,640
it's obviously so big it's out of their
control.
603
00:39:35,440 --> 00:39:40,740
For the first time, the audience has
gotten to the technology before the
604
00:39:40,740 --> 00:39:42,660
industry, before the music business.
605
00:39:45,260 --> 00:39:47,860
Record companies are afraid because
they'll be forced to share.
606
00:39:49,500 --> 00:39:54,560
File sharing and this whole new notion
of people getting music through the
607
00:39:54,560 --> 00:39:58,920
internet through downloadable
distribution, to me, I look at it as a
608
00:40:00,460 --> 00:40:04,500
I mean, we care very much about artists,
and so we think that there is a
609
00:40:04,500 --> 00:40:05,540
solution to...
610
00:40:05,920 --> 00:40:11,140
There's a way that the technology can be
adapted to benefit all of the parties
611
00:40:11,140 --> 00:40:13,420
involved, the artists, the industry, and
the users.
612
00:40:13,660 --> 00:40:17,000
We think right now it's definitely a
valuable system for all three, and we
613
00:40:17,000 --> 00:40:21,020
it can be modified and can be improved
to be even more valuable.
614
00:40:21,640 --> 00:40:28,640
There were these iconic artists who we'd
grown up idolizing, some of whom
615
00:40:28,640 --> 00:40:31,920
wanted to kill us, and some of whom
thought we were the answer.
616
00:40:32,540 --> 00:40:37,520
I'm all for technology, and it's
interesting with the exchange of music,
617
00:40:37,520 --> 00:40:41,760
way that it's set up right now, that's
basically pure and simple. I'm bootleg
618
00:40:41,760 --> 00:40:44,960
proof, you dig? I got people that, you
know, go around the world, you know,
619
00:40:44,960 --> 00:40:48,160
smashing on stuff like that. You heard
about the I Love You virus?
620
00:40:48,680 --> 00:40:51,760
My people have something to do with
that. I mean, I can just do that to them
621
00:40:51,760 --> 00:40:57,140
I want to. I think this aspect of
technology is really going to bring...
622
00:40:58,480 --> 00:41:02,920
a lot of different angles of life and
commerciality out of the corporate world
623
00:41:02,920 --> 00:41:06,720
and give it back to the individual you
just give the fans the music you know
624
00:41:06,720 --> 00:41:12,200
what i'm saying um the internet is just
a way for you to just go right into it
625
00:41:12,200 --> 00:41:17,360
and you give it to the fans it's great
isn't it isn't that good isn't it
626
00:41:17,360 --> 00:41:23,440
is is bull is that that internet site
that's where there's the the trading the
627
00:41:23,440 --> 00:41:29,560
free trading of music we don't we don't
really know enough about that so we
628
00:41:29,560 --> 00:41:34,380
can't really not really in computers
it's bringing true democracy back into
629
00:41:34,380 --> 00:41:39,360
music business and it's it's forcing the
artist to change the way that we relate
630
00:41:39,360 --> 00:41:43,240
to the consumer a musician goes out
there and works hard and pays their dues
631
00:41:43,240 --> 00:41:47,940
would you expect them to work for free
there's no doubt in my mind that the the
632
00:41:47,940 --> 00:41:51,930
future of music is free You're not going
to be able to stop fans from trading
633
00:41:51,930 --> 00:41:55,230
music on the Internet. Even if it's not
through a company or a website, fans are
634
00:41:55,230 --> 00:41:57,630
going to trade music on their own.
There's no stopping it.
635
00:41:58,090 --> 00:42:00,890
This revolution has already taken place.
636
00:42:01,330 --> 00:42:06,490
It's now. This is now. And we accept it,
and we get it, and we're going to grow
637
00:42:06,490 --> 00:42:11,390
with it. And it's just another addition
to technology, and I'm a technology
638
00:42:11,390 --> 00:42:15,860
freak. What do you say to the artists
that are so, you know, just so loving
639
00:42:15,880 --> 00:42:20,180
the new guys, like the Fred Durst of the
world, who just think it's the greatest
640
00:42:20,180 --> 00:42:21,158
thing for music?
641
00:42:21,160 --> 00:42:23,200
Well, he's a moron to start with. Okay.
642
00:42:23,680 --> 00:42:26,740
All right. More needs to be said about
that. Nothing else, I guess.
643
00:42:29,200 --> 00:42:33,060
We get a lot of bands who send us email
and say, you know, we put our music up
644
00:42:33,060 --> 00:42:36,520
on Napster, we started sharing it, and
now, you know, we see a hundred other
645
00:42:36,520 --> 00:42:38,280
people that have it, they're listening
to it.
646
00:42:38,710 --> 00:42:42,610
And eventually that translates into more
people at their shows selling more CDs.
647
00:42:42,910 --> 00:42:44,670
There were so many success stories.
648
00:42:45,010 --> 00:42:48,690
Dispatch was a great one because they
were, you know, a band. They were
649
00:42:48,690 --> 00:42:53,330
and their CDs weren't for sale in some
of these places they were playing for
650
00:42:53,330 --> 00:42:54,330
first time.
651
00:43:04,620 --> 00:43:09,140
I think the first time I ever heard,
yeah, the name Napster was backstage
652
00:43:09,140 --> 00:43:13,840
a college gig where we'd played Boston
and New York, I bet for five or six
653
00:43:13,840 --> 00:43:15,640
years, just over and over and over
again.
654
00:43:15,980 --> 00:43:21,360
Had finally built up our fan base to
like 500 people a night or 700 people a
655
00:43:21,360 --> 00:43:25,760
night. And then we flew a red eye to
play a college gig in California. A
656
00:43:25,760 --> 00:43:29,720
Halloween gig or something. It had never
been West ever. And then there were
657
00:43:29,720 --> 00:43:32,940
more fans there and they knew all the
lyrics. It was... Yeah.
658
00:43:33,440 --> 00:43:40,260
And there was no radio and no press and
no one knew,
659
00:43:40,360 --> 00:43:41,840
except everyone knew.
660
00:43:43,040 --> 00:43:49,640
It's kind of like instant distribution,
you know, without the big wigs on top,
661
00:43:49,720 --> 00:43:51,400
figuring out it's like this.
662
00:43:51,640 --> 00:43:54,660
But it's not like we don't like big
wigs, because I've seen you wear big
663
00:43:54,660 --> 00:43:57,200
I'm wearing a big wig at the moment.
It's a huge wig.
664
00:43:57,620 --> 00:43:59,820
So for an independent band with no...
665
00:44:00,220 --> 00:44:05,840
to get to that scale just by free
sharing, it was pretty clear that it was
666
00:44:05,840 --> 00:44:10,640
pretty powerful. And they were really
open about the gratitude for that.
667
00:44:12,640 --> 00:44:18,660
Napster was absolutely the most well
-known and most chatted about
668
00:44:18,660 --> 00:44:22,100
company in the tech world by far.
669
00:44:22,700 --> 00:44:26,100
It was pretty cool working at Napster.
Like, if you showed up, you were kind of
670
00:44:26,100 --> 00:44:27,100
the star of the party.
671
00:44:27,480 --> 00:44:31,160
All you needed was a Napster sticker,
and you were probably going to either
672
00:44:31,160 --> 00:44:36,020
a free drink or get laid, one of the
two. So it was actually a pretty awesome
673
00:44:36,020 --> 00:44:41,440
time to be associated with Napster. Ron
has a party on a Friday night. We
674
00:44:41,440 --> 00:44:43,720
learned that day that Hummer Wimblad had
invested.
675
00:44:44,260 --> 00:44:50,200
We had a large gathering for our limited
partners in the Angel Investor LP Fund.
676
00:44:50,670 --> 00:44:56,690
You had Warren Buffett, Dana Carvey,
Marc Andreessen, Schwarzenegger's
677
00:44:58,050 --> 00:45:03,950
You had Sean Fanning, Sean Parker, Larry
and Sergey of Google fame.
678
00:45:04,170 --> 00:45:05,810
Not then, but now Google fame.
679
00:45:06,090 --> 00:45:12,970
And I can remember how taken the Google
guys were by the Napster
680
00:45:12,970 --> 00:45:17,010
guys, so to speak. And I can remember
thinking to myself, good luck with that
681
00:45:17,010 --> 00:45:18,670
search engine thing. I hope that works
out for you.
682
00:45:19,480 --> 00:45:24,360
They actually said at one point, like,
something to the effect of how they were
683
00:45:24,360 --> 00:45:26,660
envious of the Napster brand and how
it's so cool.
684
00:45:26,860 --> 00:45:28,720
And I'm like, but you guys are doing
great.
685
00:45:29,060 --> 00:45:31,960
And they said, no, but it's nothing like
Napster. And I'm thinking in my head,
686
00:45:32,000 --> 00:45:33,200
like, you have no idea.
687
00:45:33,960 --> 00:45:35,060
You have no idea.
688
00:45:46,600 --> 00:45:48,620
We actually didn't imagine that.
689
00:45:48,940 --> 00:45:50,940
that what they would do is total
shutdown.
690
00:45:51,180 --> 00:45:55,560
We figured, like, we as naive technology
guys went, this is really cool.
691
00:45:56,060 --> 00:45:59,620
So the music business is going to try to
find some sort of business model around
692
00:45:59,620 --> 00:46:00,479
this, right?
693
00:46:00,480 --> 00:46:02,400
Wow! Downloading music for free is
awesome!
694
00:46:04,760 --> 00:46:05,760
What the hell is that?
695
00:46:05,940 --> 00:46:06,980
I don't know. Let me check.
696
00:46:08,180 --> 00:46:09,180
Freeze, FBI!
697
00:46:10,640 --> 00:46:12,120
Down on the ground! Down on the ground!
698
00:46:14,320 --> 00:46:16,080
Hands! Let me see those hands!
699
00:46:16,400 --> 00:46:17,840
My initial resistance...
700
00:46:18,090 --> 00:46:22,270
to the new services created online was
based on the debate having been framed
701
00:46:22,270 --> 00:46:23,270
terms of piracy.
702
00:46:24,230 --> 00:46:28,110
Being labeled as such by the record
companies, it understandably sent a
703
00:46:28,110 --> 00:46:30,310
effect of panic throughout the artistic
community.
704
00:46:30,730 --> 00:46:34,530
For quite a while, they thought we just
had some big hard drive full of music,
705
00:46:34,610 --> 00:46:36,590
and we were just, you know, pirating
everything.
706
00:46:37,150 --> 00:46:42,030
Like, as if we'd gone, as if we'd sat
there and put CDs and ripped them for
707
00:46:42,030 --> 00:46:44,490
months and months and months and months
and months, and then...
708
00:46:44,910 --> 00:46:48,350
Lo and behold, we had the entire library
of all recorded music, and we were
709
00:46:48,350 --> 00:46:54,070
giving it away. Our users are exchanging
content, and we at Napster never come
710
00:46:54,070 --> 00:46:57,250
in contact with any of the music that
people are distributing.
711
00:46:57,790 --> 00:47:01,910
And not only that, but we're also fully
compliant with what's called the Digital
712
00:47:01,910 --> 00:47:05,250
Millennium Copyright Act, which requires
us to remove infringing links from the
713
00:47:05,250 --> 00:47:06,049
recording process.
714
00:47:06,050 --> 00:47:08,410
We were used to piracy, but there was a
quick remedy.
715
00:47:08,780 --> 00:47:13,480
The RIAA, Recording Industry Association
of America, would get in touch with the
716
00:47:13,480 --> 00:47:17,240
FBI. They'd do a raid. They'd take it.
And then four blocks later, they'd go
717
00:47:17,240 --> 00:47:22,660
up again. So we dealt with piracy. But
it was piracy in the hundreds or the
718
00:47:22,660 --> 00:47:29,200
thousands. It wasn't piracy in the
millions and tens of millions and
719
00:47:29,200 --> 00:47:30,200
billions.
720
00:47:32,040 --> 00:47:33,040
That's scary.
721
00:47:33,340 --> 00:47:36,140
This is a company that is building a
business.
722
00:47:36,400 --> 00:47:40,480
You know, they've got venture capital
money. They're out on Wall Street
723
00:47:40,480 --> 00:47:41,940
for financing.
724
00:47:42,360 --> 00:47:48,100
This isn't, you know, just a sweet young
guy who's looking for some fun in his
725
00:47:48,100 --> 00:47:53,160
college dorm room. They're building a
business by facilitating the stealing of
726
00:47:53,160 --> 00:47:53,999
artist's music.
727
00:47:54,000 --> 00:47:59,880
A lot of the uncertainty, I think, I'm
sure plenty of lawyers and others all
728
00:47:59,880 --> 00:48:01,540
kind of put the...
729
00:48:02,560 --> 00:48:05,820
the industry in a place where it felt
like it needed some protection or some
730
00:48:05,820 --> 00:48:09,800
control, to at least exert control long
enough to figure out what to make of
731
00:48:09,800 --> 00:48:10,940
this and play it safe.
732
00:48:11,180 --> 00:48:15,160
And I think, unfortunately, that led to
them missing a really big opportunity.
733
00:48:15,540 --> 00:48:20,960
I can get that the labels were afraid.
It was so new, so fast, and they have
734
00:48:20,960 --> 00:48:21,960
control issues.
735
00:48:22,080 --> 00:48:25,360
They control things with legal
agreements, and this thing was like a
736
00:48:25,760 --> 00:48:30,160
There are no nation -state boundaries on
the Internet.
737
00:48:31,460 --> 00:48:34,360
Laws don't really apply to them unless
you can find them.
738
00:48:34,580 --> 00:48:39,840
For me it was not about piracy and
consumers stealing intellectual property
739
00:48:39,840 --> 00:48:46,060
rights. For me it was like how great
must music be that these people are
740
00:48:46,060 --> 00:48:48,980
together and sharing their taste of
music.
741
00:48:49,240 --> 00:48:53,260
And the press about Napster was
controversial and misleading.
742
00:48:53,600 --> 00:48:55,740
It was all about control.
743
00:48:56,330 --> 00:49:01,770
power and how can we protect our
existing business model i think napster
744
00:49:01,770 --> 00:49:07,450
million customers at one time or people
you know which were getting their music
745
00:49:07,450 --> 00:49:13,450
through napster and um that seemed like
an incredible opportunity but because
746
00:49:13,450 --> 00:49:17,750
the major rape record labels were unable
to come to any terms with them they
747
00:49:17,750 --> 00:49:22,250
essentially burnt it burnt it down i
think like any anything in the world
748
00:49:22,250 --> 00:49:26,400
big innovations rarely come from the big
companies that are already dominating
749
00:49:26,400 --> 00:49:31,380
that game because it's not in their
interest to completely reinvent what
750
00:49:31,380 --> 00:49:35,300
doing there so they become actually very
complacent the music business is a
751
00:49:35,300 --> 00:49:41,620
great great example of of that of just
complacency being a total
752
00:49:41,620 --> 00:49:47,960
death sentence the five global heads of
the companies at the time
753
00:49:47,960 --> 00:49:51,010
most likely couldn't agree that Today
was Wednesday.
754
00:49:51,270 --> 00:49:54,950
And for different reasons. People had
different ideas. People had different
755
00:49:54,950 --> 00:49:55,950
visions.
756
00:49:56,110 --> 00:50:02,930
And no one was used to this. And the
word ambush happened a lot of times
757
00:50:02,930 --> 00:50:04,950
in the conversations that we have with
everybody.
758
00:50:05,170 --> 00:50:08,750
The record business was kind of
ambushed, however we want to look at it.
759
00:50:08,750 --> 00:50:11,050
you've got to deal with an ambush. You
dealt with Pearl Harbor. You've got to
760
00:50:11,050 --> 00:50:11,848
deal with it, right?
761
00:50:11,850 --> 00:50:16,430
There was no awareness that something
like this was coming.
762
00:50:17,330 --> 00:50:21,770
Even though a lot of the technology of
the Internet is actually based on peer
763
00:50:21,770 --> 00:50:28,030
-to -peer functionality, it had never
been used in this way. This was
764
00:50:28,030 --> 00:50:34,830
entirely different. This was all the
content in one place. It was an
765
00:50:34,830 --> 00:50:38,690
amazing experience, and everything was
up there, everything.
766
00:50:39,210 --> 00:50:42,250
But things change, and you've got to
change with it.
767
00:50:42,780 --> 00:50:47,080
And to stick your feet in the mud when
the world is tearing by you like a
768
00:50:47,080 --> 00:50:49,140
train, it's just laughable.
769
00:50:49,340 --> 00:50:51,060
And you get real old real fast.
770
00:50:51,340 --> 00:50:57,480
And you go into kind of the bin in about
one year. You're like yesterday's news
771
00:50:57,480 --> 00:50:58,480
because you didn't keep up.
772
00:50:58,720 --> 00:51:02,100
Some of those labels got caught out
there. Some of the artists got caught
773
00:51:02,100 --> 00:51:06,940
there because they have an older school
look at the music industry.
774
00:51:07,380 --> 00:51:13,300
From the moment that Hank came in, He
was looking at
775
00:51:13,300 --> 00:51:19,040
making deals, and he did everything but
turn cartwheels on Hollywood Boulevard
776
00:51:19,040 --> 00:51:20,160
in order to get them.
777
00:51:20,380 --> 00:51:23,720
I think it was, you know, we will not
negotiate with terrorists.
778
00:51:23,980 --> 00:51:28,020
You know, and I think, you know, that's
literally how they perceived Napster.
779
00:51:28,080 --> 00:51:32,560
And I think, you know, in most things,
you know, you need a hero and you need a
780
00:51:32,560 --> 00:51:36,440
villain. And before you can find, you
know, that hero, you need to clearly
781
00:51:36,440 --> 00:51:38,180
identify the villain. And we were that.
782
00:51:43,100 --> 00:51:46,520
All of a sudden one day I got a call
from Cliff Bernstein saying they're
783
00:51:46,520 --> 00:51:50,840
I Disappear on 30 radio stations. I go,
how can that be possible? We haven't
784
00:51:50,840 --> 00:51:51,840
even finished it yet.
785
00:51:52,220 --> 00:51:57,220
And then we sort of, you know, looked
into it and traced it back to some
786
00:51:57,220 --> 00:51:59,200
called Napster. And we were like, huh?
787
00:51:59,580 --> 00:52:03,480
This is all very bizarre. And then it
went straight downhill from there, boys
788
00:52:03,480 --> 00:52:04,480
and girls.
789
00:52:08,100 --> 00:52:12,240
The moment, the quintessential moment
where I knew it was out of control.
790
00:52:13,410 --> 00:52:18,370
was when Metallica delivered Napster
usernames for us to block.
791
00:52:18,590 --> 00:52:22,410
The heavy metal band Metallica has been
most vocal in its opposition to Napster,
792
00:52:22,510 --> 00:52:25,950
and drummer Lars Ulrich even plans on
delivering a truckload of paper to the
793
00:52:25,950 --> 00:52:30,770
company, listing people who use its
software to share unauthorized MP3s,
794
00:52:30,770 --> 00:52:35,130
kicking off Metallica's much -typed,
monsters -of -minutia -filled legal
795
00:52:35,130 --> 00:52:40,130
tour. We couldn't believe how crazy this
was.
796
00:52:40,590 --> 00:52:45,870
You know, Metallica was coming to our
office to deliver boxes full of, I think
797
00:52:45,870 --> 00:52:52,690
it was like 260 ,000 names of infringing
users who were violating Metallica's
798
00:52:52,690 --> 00:52:53,690
copyright.
799
00:52:53,790 --> 00:52:57,150
They could have put it, hell, they
probably could have put it on an old
800
00:52:57,150 --> 00:52:58,150
and a half inch floppy disk.
801
00:52:58,450 --> 00:52:59,450
But no.
802
00:52:59,730 --> 00:53:03,210
Nope. They printed them all out on paper
and long.
803
00:53:03,770 --> 00:53:07,810
What Metallica has done is harvest
usernames from the Internet and from the
804
00:53:07,810 --> 00:53:12,010
Napster site. Now, anybody can get that.
It doesn't necessarily correlate to
805
00:53:12,010 --> 00:53:14,810
actual legal names of Napster users.
806
00:53:15,070 --> 00:53:19,410
They've simply downloaded anyone who has
a Metallica song available on the
807
00:53:19,410 --> 00:53:20,810
Napster site. There you go.
808
00:53:21,600 --> 00:53:24,500
Now, once again, we're not going after
these people specifically.
809
00:53:24,760 --> 00:53:28,580
What we're merely doing is giving NAFTA
the information that they thought that
810
00:53:28,580 --> 00:53:32,900
we couldn't get them, which is basically
real people downloading Metallica
811
00:53:32,900 --> 00:53:35,540
master song, not bootleg live recording.
812
00:53:35,920 --> 00:53:39,500
What will they do? I think maybe if we
could get the NAFTA people out there,
813
00:53:39,540 --> 00:53:40,540
they could take that question.
814
00:53:41,360 --> 00:53:44,400
We're basically told do not go anywhere
near the front of the office because
815
00:53:44,400 --> 00:53:46,400
it's going to be, you know, it's going
to be mayhem.
816
00:53:47,420 --> 00:53:51,160
We were, like, opening the windows,
trying to look out to see what was going
817
00:53:51,480 --> 00:53:53,760
Finally, Sean and Sean were like, this
is dumb.
818
00:53:54,100 --> 00:53:58,380
And Fanny and I decided at one point,
just prior to Lars arriving, that we
819
00:53:58,380 --> 00:54:01,340
sneak out the back door of the office
and run across the street and watch.
820
00:54:02,260 --> 00:54:03,780
Just watch this whole spectacle.
821
00:54:04,540 --> 00:54:06,740
And we were, like, just laughing
hysterically.
822
00:54:07,400 --> 00:54:10,180
There's a podium set up on the sidewalk.
I mean...
823
00:54:10,919 --> 00:54:15,520
25 mics from news organizations to get
the pearls of wisdom and views of Lars
824
00:54:15,520 --> 00:54:18,420
Ulrich, who then takes a few questions.
But, you know, he's got to actually
825
00:54:18,420 --> 00:54:25,120
deliver the names. And so there we are,
Bonnie and Clyde, in the elevator, where
826
00:54:25,120 --> 00:54:28,640
if you had a shot of it, the door is
closed, and it's Howard King and Lars
827
00:54:28,640 --> 00:54:30,280
Ulrich and a couple other thugs.
828
00:54:30,600 --> 00:54:34,680
And the door is closed, and Lars turns
to us and says, hey, guys, nothing
829
00:54:34,680 --> 00:54:38,780
personal. At which point the door was
open to be like, well, why didn't we
830
00:54:38,780 --> 00:54:39,980
to each other about this?
831
00:54:40,320 --> 00:54:43,320
We're going to deliver him. I'm sure
it's not the end of the story. Well, I
832
00:54:43,320 --> 00:54:47,580
think he probably assumed that he'd walk
into a dark, expansive room and you'd
833
00:54:47,580 --> 00:54:50,200
be, you know, sitting in a chair with,
like, a cat.
834
00:54:50,500 --> 00:54:54,440
Do you know what I mean? With, like, TV
monitors in the back. I mean, the
835
00:54:54,440 --> 00:55:00,220
reality was, you know, that this was a
really low -rent, shitty office building
836
00:55:00,220 --> 00:55:04,340
with a bunch of kids running around in
it. And I'm sure he was blown away.
837
00:55:04,600 --> 00:55:07,480
But I will tell you that a few minutes
ago when I dropped off...
838
00:55:08,040 --> 00:55:09,900
All the names that they asked for.
839
00:55:10,260 --> 00:55:13,360
I met two really nice guys up there.
840
00:55:13,740 --> 00:55:16,420
I put a human face to this whole thing
after.
841
00:55:16,740 --> 00:55:22,020
And we had a very civil, very cordial
conversation, 10, 15 minutes. They said
842
00:55:22,020 --> 00:55:23,520
their side. I said my side.
843
00:55:23,840 --> 00:55:28,560
And it's sort of like the ultimate thing
in just American society, agreeing to
844
00:55:28,560 --> 00:55:30,780
disagree, coming from two different
points of view.
845
00:55:31,470 --> 00:55:35,870
But, you know, what to me Napster keep
trying to do is trying to sort of, you
846
00:55:35,870 --> 00:55:39,470
know, drag it out and make it about
Metallica and their fans or make it, you
847
00:55:39,470 --> 00:55:42,730
know, why didn't Lars call us
personally? I mean, come on. Let's stop
848
00:55:42,730 --> 00:55:43,910
bullshitting each other here.
849
00:55:44,130 --> 00:55:47,790
I think it's about the most unhip thing
that I've ever seen a big rock star do.
850
00:55:48,310 --> 00:55:51,390
Someone had to do it. I would imagine
that Celine Dion or something might be
851
00:55:51,390 --> 00:55:52,368
first one out there.
852
00:55:52,370 --> 00:55:56,270
But nobody that uses Napster, I don't
think there's probably any Celine Dion
853
00:55:56,270 --> 00:55:58,590
songs being shared. So that's
probably...
854
00:55:59,370 --> 00:56:03,330
probably wears that. There's one picture
of this guy with a Metallica t -shirt
855
00:56:03,330 --> 00:56:07,770
and standing right next to a guy with an
Astra t -shirt. It's like, this is,
856
00:56:07,770 --> 00:56:12,310
this is, oh my God, this is out of
control. Like, this is the vortex of
857
00:56:12,310 --> 00:56:16,370
crazy tornado hurricane that we're in
the center of.
858
00:56:17,210 --> 00:56:19,390
Do you agree with these guys?
859
00:56:20,250 --> 00:56:23,050
It depends on which guys you're talking
about. I agree with Metallica.
860
00:56:24,990 --> 00:56:25,990
That's cool.
861
00:56:26,320 --> 00:56:30,140
And it was true. For some reason,
Metallica had decided that they were
862
00:56:30,140 --> 00:56:34,440
be the lightning rod for all these other
artists who were not quite sure what
863
00:56:34,440 --> 00:56:35,440
they thought of the thing.
864
00:56:36,420 --> 00:56:38,600
But they were angry.
865
00:56:39,400 --> 00:56:44,640
Metal was supposed to be about being
renegade and being anti -establishment
866
00:56:44,640 --> 00:56:46,080
sticking it to the man.
867
00:56:46,320 --> 00:56:49,280
So it was kind of ironic that this metal
band was suing us.
868
00:56:50,020 --> 00:56:52,440
It was like metal and gangsta rap.
869
00:56:52,960 --> 00:56:57,880
Like the two least likely people to go
after us were the ones who were suing
870
00:56:58,060 --> 00:57:01,100
Napster is stealing from us straight up,
and I'm going to fight them to the
871
00:57:01,100 --> 00:57:02,100
death.
872
00:57:12,260 --> 00:57:17,060
Anytime things go to Capitol Hill, you
know that it's really in the band. You
873
00:57:17,060 --> 00:57:20,040
know what I mean? Like that's, you know,
then it actually means something.
874
00:57:20,570 --> 00:57:24,810
It started to be talked about in all
those broader terms. So it went beyond
875
00:57:24,810 --> 00:57:28,730
rights, and it became the way that we
exchange information, period.
876
00:57:29,070 --> 00:57:32,870
When those concepts started to be
introduced, I kind of realized that
877
00:57:32,870 --> 00:57:36,130
no going back at that point. This was
the future.
878
00:57:36,370 --> 00:57:39,550
In case you missed it, there has been an
upheaval of sorts concerning how music
879
00:57:39,550 --> 00:57:40,710
is copied over the Internet.
880
00:57:41,210 --> 00:57:45,570
What Newsweek magazine dubbed the noisy
war over Napster...
881
00:57:46,130 --> 00:57:49,970
involves more parties and has much
broader implications than that moniker
882
00:57:49,970 --> 00:57:54,590
implies. Just like a carpenter who
crafts a table gets to decide whether he
883
00:57:54,590 --> 00:57:58,990
wants to keep it, sell it, or give it
away, shouldn't we have the same
884
00:57:59,690 --> 00:58:04,190
We should decide what happens to our
music. Not a company with no rights in
885
00:58:04,190 --> 00:58:08,650
recordings, which has never invested a
penny in our music or anything to do
886
00:58:08,650 --> 00:58:09,529
its creation.
887
00:58:09,530 --> 00:58:14,030
The choice has been taken away from us.
I became a royalty artist when I signed
888
00:58:14,030 --> 00:58:17,150
a contract with Columbia Records with a
group called The Birds.
889
00:58:17,490 --> 00:58:22,250
And we recorded 15 albums or so during
that period.
890
00:58:22,650 --> 00:58:27,250
And aside from modest advances for each
of these albums, I never saw any
891
00:58:27,250 --> 00:58:31,600
royalties. Even though we've had number
one hits with Mr. Tambourine Man and
892
00:58:31,600 --> 00:58:37,100
Turn, Turn, Turn, I saw nothing but The
Advance, which was divided five ways. It
893
00:58:37,100 --> 00:58:39,060
was only a few thousand dollars apiece.
894
00:58:39,660 --> 00:58:46,660
And with the advent of mp3 .com, I'm
getting 50 % of the CDs that
895
00:58:46,660 --> 00:58:48,440
come out now. I think it's a wonderful
thing.
896
00:58:48,860 --> 00:58:54,100
Thank you, Mr. McGuinn. That's a
complaint I've heard from a number of
897
00:58:55,200 --> 00:58:56,200
Mr. Berry.
898
00:58:56,240 --> 00:58:59,860
Napster simply facilitates communication
among people interested in music.
899
00:59:00,140 --> 00:59:04,200
It's a return to the original
information -sharing approach of the
900
00:59:04,200 --> 00:59:07,720
it allows for a depth and a scale of
information that is truly revolutionary.
901
00:59:08,720 --> 00:59:11,880
Napster's helping and not hurting the
recording industry and artists.
902
00:59:12,460 --> 00:59:16,320
A chorus of studies show that Napster
users buy more records as a result of
903
00:59:16,320 --> 00:59:20,060
using Napster, and that sampling music
before buying is the most important
904
00:59:20,060 --> 00:59:23,620
reason that people use Napster. One of
the Senate hearings, they had a bunch of
905
00:59:23,620 --> 00:59:28,900
key personalities that were invited, and
Hank Barry was there on our side, and
906
00:59:28,900 --> 00:59:33,840
Hank's a lawyer, he's our CEO, so very
thoughtful, you know, well -prepared,
907
00:59:33,980 --> 00:59:35,440
articulate argument.
908
00:59:36,270 --> 00:59:38,950
you know having to be defensive at times
at the end of the day is kind of
909
00:59:38,950 --> 00:59:42,590
playing fairly and then there was gene
khan from nutella my name is gene khan
910
00:59:42,590 --> 00:59:47,550
i'm a nutella developer one of many i'm
not the inventor of nutella but i'm
911
00:59:47,550 --> 00:59:51,510
simply one of the people who happily
talks about it and gene's a pretty mild
912
00:59:51,510 --> 00:59:56,070
and he's a nice guy he's kind of
thoughtful a little bit introverted but
913
00:59:56,070 --> 00:59:59,450
role for whatever reason he decided to
just absolutely run with it and so he
914
00:59:59,450 --> 01:00:00,450
just played the
915
01:00:01,259 --> 01:00:05,240
crazy anarchist destroy the system role
in that hearing. I remember being so
916
01:00:05,240 --> 01:00:07,200
entertained by all the fallout from
that.
917
01:00:07,620 --> 01:00:11,020
Really, the Internet is the holy grail
of distribution channels. It is a zero
918
01:00:11,020 --> 01:00:12,480
marginal cost distribution channel.
919
01:00:13,150 --> 01:00:16,130
That means that it costs the same to
transfer one copy of the intellectual
920
01:00:16,130 --> 01:00:19,990
property as it costs to transmit 10 ,000
copies or 1 million copies or 10
921
01:00:19,990 --> 01:00:23,470
million copies. The bad news is that the
old world tactics may no longer work on
922
01:00:23,470 --> 01:00:25,070
the Internet. This is the new economy.
923
01:00:25,330 --> 01:00:28,030
Can we stem the tide of new
technologies? Highly unlikely.
924
01:00:28,370 --> 01:00:32,610
So what does the future hold? Great
things if profiteers adapt, if
925
01:00:32,610 --> 01:00:33,950
property profiteers adapt.
926
01:00:34,230 --> 01:00:39,290
There's room only for the leaders. The
Internet is ignominiously inhospitable
927
01:00:39,290 --> 01:00:40,630
middlemen and followers.
928
01:00:41,010 --> 01:00:44,460
Technology moves forward and leads. the
stragglers behind the adopters always
929
01:00:44,460 --> 01:00:48,380
win and the stalwarts always lose
mechanized farming is a good example you
930
01:00:48,380 --> 01:00:51,460
see anyone out there with a horse and
plow these days very intelligent
931
01:00:51,460 --> 01:00:54,640
except i don't think we infringed when
we downloaded because it was for
932
01:00:54,640 --> 01:01:01,200
educational and governmental purposes so
it's very useful and since we since we
933
01:01:01,200 --> 01:01:08,180
define what that is you know we went to
the fat hearings expecting you
934
01:01:08,180 --> 01:01:11,640
know to be i mean it was It was
established as an information -gathering
935
01:01:11,640 --> 01:01:15,040
session, so we expected it to be us
giving them lots of information and
936
01:01:15,040 --> 01:01:19,500
to explain to them how things work. But
surprisingly, they really understood,
937
01:01:19,680 --> 01:01:22,400
and they were very supportive. They did
not want to kill the technology. They
938
01:01:22,400 --> 01:01:27,200
understood it was adopted by 20 million
people, and that was really powerful to
939
01:01:27,200 --> 01:01:30,800
them. And so they were all about trying
to structure things so that it would be
940
01:01:30,800 --> 01:01:32,820
worked out between all the people who
had issues.
941
01:01:33,660 --> 01:01:36,660
And I suppose that...
942
01:01:37,020 --> 01:01:40,580
that maybe, you know, I got my hopes up
that, you know, everyone would sort of
943
01:01:40,580 --> 01:01:42,280
understand things as well as they did.
944
01:01:48,320 --> 01:01:49,320
Napster.
945
01:01:49,460 --> 01:01:53,540
The first version of the product was
pretty much the same set of features,
946
01:01:53,540 --> 01:01:55,860
it was sort of a very simple
application.
947
01:01:56,300 --> 01:01:57,820
But once we were sued...
948
01:01:58,120 --> 01:02:01,120
We couldn't really do much with it. So
to have something growing that quickly,
949
01:02:01,260 --> 01:02:05,680
to have so much attention and have so
many great ideas and so much passion
950
01:02:05,680 --> 01:02:10,600
the team members and desire to make it
work, make it last, to not be able to
951
01:02:10,600 --> 01:02:14,680
actually change the product, make it
better, to not be able to really pursue
952
01:02:14,680 --> 01:02:18,700
lot of the great ideas for how to make
it a viable business, I think it was
953
01:02:18,700 --> 01:02:20,520
actually incredibly frustrating.
954
01:02:20,800 --> 01:02:23,020
There was all this focus on the
recording industry.
955
01:02:24,060 --> 01:02:27,640
and the legal battle, which absolutely
deserved focus from a business
956
01:02:27,640 --> 01:02:33,420
perspective, but almost no focus
whatsoever on the value of the business,
957
01:02:33,420 --> 01:02:36,320
was this platform and its capabilities
and what it could do.
958
01:02:36,780 --> 01:02:42,360
The legal issues around product and the
interface between the legal team, which
959
01:02:42,360 --> 01:02:46,140
was becoming an increasingly large and
influential part of the company, and the
960
01:02:46,140 --> 01:02:48,820
product and engineering team, which was
becoming an increasingly small and
961
01:02:48,820 --> 01:02:49,860
marginalized part of the company.
962
01:02:50,220 --> 01:02:51,580
Eventually, the lawyers took over.
963
01:02:52,010 --> 01:02:57,410
The first mutiny was when we moved into
that office in Redwood City, and it was
964
01:02:57,410 --> 01:02:59,030
a giant cubicle farm.
965
01:02:59,450 --> 01:03:04,070
And as soon as Jordan and I thought, we
looked at each other, and we didn't have
966
01:03:04,070 --> 01:03:08,810
to say anything to each other. We were
like, this is... We knew it was bad.
967
01:03:09,070 --> 01:03:13,610
The layout of the office, so we'd gone
from having funky desks, and I would
968
01:03:13,610 --> 01:03:17,230
them door desks, like we would literally
buy doors that have the knob hole
969
01:03:17,230 --> 01:03:19,190
there. That would be where all your
wires went.
970
01:03:19,660 --> 01:03:25,960
to cubicles with walls we wanted to all
sit together and and you know we've
971
01:03:25,960 --> 01:03:30,220
gotten used to that right and that's how
we work management offices were
972
01:03:30,220 --> 01:03:34,880
literally up a floor looking down on the
floors you can imagine it used to be a
973
01:03:34,880 --> 01:03:41,460
factory work floor horrible metaphor you
know sitting in cubicles shut up right
974
01:03:41,460 --> 01:03:47,400
and you know you're expendable oh these
people need to be ice
975
01:03:48,120 --> 01:03:52,280
Isolated and that noise is gonna bother
these other noise the fuck are you
976
01:03:52,280 --> 01:03:53,280
assholes?
977
01:03:53,540 --> 01:03:56,260
Seriously, do you have any idea what
creativity is about?
978
01:03:56,900 --> 01:04:03,000
That was a fucking super buzzkill And
and you know, we want a few like minor
979
01:04:03,000 --> 01:04:08,300
battles, but the war was completely lost
I had the advantage and Sean Parker
980
01:04:08,300 --> 01:04:11,240
didn't enjoy this luxury But I had the
advantage of being able to kind of stick
981
01:04:11,240 --> 01:04:15,140
my head in the sand in terms of being
able to just work on the product so I
982
01:04:15,140 --> 01:04:16,140
this attitude of
983
01:04:16,640 --> 01:04:22,680
If things got crazy or people seemed to
be acting irrationally or we were
984
01:04:22,680 --> 01:04:26,320
nervous, I could just work harder on the
product, write more code, put my hand
985
01:04:26,320 --> 01:04:30,340
down. So that got me through a lot of
the time. First of all, what is your
986
01:04:30,340 --> 01:04:31,540
and what do you do here?
987
01:04:32,460 --> 01:04:37,240
I'm Sean Fanning. I started the company
and I'm currently an engineer at
988
01:04:37,240 --> 01:04:38,240
Napster.
989
01:04:38,700 --> 01:04:43,620
How about you? I'm Sean Parker. I am
also a founder and I do a variety of
990
01:04:43,620 --> 01:04:47,930
things. working with the legal team to
business -related strategy.
991
01:04:48,230 --> 01:04:49,570
Do you have a nickname like Napster?
992
01:04:49,910 --> 01:04:56,590
No. No? No. So on Fanning and I, we
literally went from being high school
993
01:04:56,590 --> 01:05:02,530
leading relatively normal mundane lives
to
994
01:05:02,530 --> 01:05:09,310
12 months later nearly bringing one of
the largest
995
01:05:09,310 --> 01:05:13,250
U .S. industries to its knees and
basically fighting what is...
996
01:05:13,720 --> 01:05:18,500
in terms of potential assessed damages,
the largest corporate lawsuit in the
997
01:05:18,500 --> 01:05:19,500
history of the world.
998
01:05:22,320 --> 01:05:26,420
The music -swapping website Napster,
which for almost a year now has provided
999
01:05:26,420 --> 01:05:31,060
millions of music fans worldwide with an
unprecedented opportunity to copy and
1000
01:05:31,060 --> 01:05:35,820
trade music on the Internet, was dealt a
serious blow on Wednesday when federal
1001
01:05:35,820 --> 01:05:40,480
court judge Marilyn Patel issued a
temporary injunction against Napster
1002
01:05:40,480 --> 01:05:44,140
the outcome of a trial which will
ultimately determine the future of the
1003
01:05:44,140 --> 01:05:47,380
software. When I had the idea of
building an Internet community to help
1004
01:05:47,380 --> 01:05:50,900
fans find MP3s, I didn't think it would
be embroiled in a legal battle.
1005
01:05:51,470 --> 01:05:55,410
But we are, and as you know, the
recording industry has filed a suit to
1006
01:05:55,410 --> 01:05:57,090
Napster down, to shut you down.
1007
01:05:57,750 --> 01:06:00,770
Today there was an important hearing in
court, and the judge ruled against us.
1008
01:06:01,290 --> 01:06:04,190
Hank Barry, Napster's CEO, is here to
tell you what happened today.
1009
01:06:04,410 --> 01:06:09,750
On the 27th of July, we all gathered in
Judge Patel's courtroom, and we had a
1010
01:06:09,750 --> 01:06:13,350
hearing. And it was supposed to be
something relatively low -key, you know.
1011
01:06:13,350 --> 01:06:17,170
was a hearing on a preliminary
injunction motion that the labels
1012
01:06:18,100 --> 01:06:24,040
Moving. And the judge came in and right
from the outset didn't look good. This
1013
01:06:24,040 --> 01:06:25,080
is a preliminary injunction.
1014
01:06:25,880 --> 01:06:31,020
It's been entered without the basis of
any evidentiary hearing. We asked for an
1015
01:06:31,020 --> 01:06:34,740
evidentiary hearing. We asked to have an
opportunity to come in, cross -examine
1016
01:06:34,740 --> 01:06:40,060
their witnesses, to have this decided
not on the basis of 15 minutes for me
1017
01:06:40,060 --> 01:06:43,980
15 minutes for a Dan Johnson argument,
but on the basis of...
1018
01:06:44,759 --> 01:06:45,759
actual evidence.
1019
01:06:45,980 --> 01:06:48,400
We asked to have this decided at trial.
1020
01:06:49,400 --> 01:06:54,280
The court decided to do it on the basis
the court decided to do it. David Boies
1021
01:06:54,280 --> 01:06:55,460
was a lot of hype.
1022
01:06:55,700 --> 01:07:01,600
He had just won the Microsoft thing and
he had to have that big Aetna thing that
1023
01:07:01,600 --> 01:07:02,780
he had won, et cetera, et cetera.
1024
01:07:03,100 --> 01:07:07,840
So it was like, we got the big name. But
fundamentally, he did not understand
1025
01:07:07,840 --> 01:07:11,040
what was going on at a technical level.
1026
01:07:12,590 --> 01:07:17,930
The legal arguments he was making didn't
fit with what was actually going on.
1027
01:07:18,590 --> 01:07:22,130
And it was a complete and utter
disaster.
1028
01:07:22,730 --> 01:07:26,330
I felt like we had developed a better
understanding of the impact of the DMCA
1029
01:07:26,330 --> 01:07:30,990
and all of the complexity around trying
to make the case work to watch it be
1030
01:07:30,990 --> 01:07:35,190
handled the way it was. And with Patel,
it was actually very disheartening.
1031
01:07:35,910 --> 01:07:38,590
And then, you know, Sean's email came
out.
1032
01:07:39,310 --> 01:07:41,610
There were these early memos that were
discovered.
1033
01:07:42,120 --> 01:07:47,700
where I made reference to the fact that
we were well aware of the fact that our
1034
01:07:47,700 --> 01:07:48,760
users were pirating music.
1035
01:07:49,340 --> 01:07:55,000
And given that our users were pirating
music, it might behoove us to protect
1036
01:07:55,000 --> 01:07:57,620
their anonymity so that our users
weren't sued.
1037
01:07:57,860 --> 01:08:01,940
And the documents that Judge Patel
relied on is the following.
1038
01:08:02,980 --> 01:08:07,120
Users will understand that they are
improving their experience by providing
1039
01:08:07,120 --> 01:08:10,320
information about their tastes without
linking that information.
1040
01:08:11,130 --> 01:08:16,149
to name or address or other sensitive
data that might endanger them,
1041
01:08:16,149 --> 01:08:18,970
since they are exchanging pirated music.
1042
01:08:19,649 --> 01:08:24,670
That is the co -founder of Napster
writing what the system is intended to
1043
01:08:24,770 --> 01:08:27,569
and it is exactly what the system has
done.
1044
01:08:27,810 --> 01:08:33,050
And this was at a time when we believed
that what we were doing, basically just
1045
01:08:33,050 --> 01:08:36,330
facilitating relationships between users
so that they could share music, was
1046
01:08:36,330 --> 01:08:39,930
totally legal in the DMCA. It was
essentially a brainstorming document.
1047
01:08:40,460 --> 01:08:45,560
But there was this one sentence where I
used the word piracy, which was a taboo
1048
01:08:45,560 --> 01:08:46,560
word.
1049
01:08:46,580 --> 01:08:48,800
You're not allowed to talk about piracy.
You're only allowed to talk about
1050
01:08:48,800 --> 01:08:49,800
scaring.
1051
01:08:50,260 --> 01:08:57,120
The focus then became the email when, in
fact,
1052
01:08:57,120 --> 01:08:58,439
there were all these other issues.
1053
01:09:00,979 --> 01:09:02,920
So Sean became a scapegoat.
1054
01:09:03,260 --> 01:09:08,120
I was sort of on this fourth vacation in
North Carolina. The lawsuit was
1055
01:09:08,120 --> 01:09:09,120
happening.
1056
01:09:09,300 --> 01:09:12,760
On the other side of the world, I was
sitting in this beach house, and I got
1057
01:09:12,760 --> 01:09:19,560
call from Alicia, who was Hank's
assistant, and was running the
1058
01:09:20,100 --> 01:09:23,420
And she said, Sean, it doesn't look
good.
1059
01:09:23,760 --> 01:09:30,500
Your memo is blown up in a 4 ,000 -point
type on a huge screen in the courtroom,
1060
01:09:30,760 --> 01:09:34,200
and they're calling you a music pirate,
and they're calling us all music
1061
01:09:34,200 --> 01:09:35,899
pirates, and the judge doesn't like it.
1062
01:09:36,810 --> 01:09:41,029
They needed a nail, they found the nail,
and they put it straight into that
1063
01:09:41,029 --> 01:09:42,109
coffin, and that was it.
1064
01:09:43,590 --> 01:09:50,189
Now it was easy for the business guy to
say, look, this guy not only doesn't add
1065
01:09:50,189 --> 01:09:55,550
any value in our opinion, but he also
wrote this email, and it's all his
1066
01:09:57,150 --> 01:10:01,510
There wasn't a whole lot I could do
about it. It sort of was what it was.
1067
01:10:01,510 --> 01:10:04,530
company needed to make a clean break
from its past and try to move forward.
1068
01:10:05,200 --> 01:10:09,400
And so I sort of realized that that was
the end. So I had this one meeting with
1069
01:10:09,400 --> 01:10:14,620
Hanky, and he walked me through it, and
that was it.
1070
01:10:15,660 --> 01:10:19,380
I vividly remember the conversation of
him asking me to come to his aid and
1071
01:10:19,380 --> 01:10:21,800
him preserve his role at the company.
1072
01:10:22,440 --> 01:10:26,300
And after we talked for a while about
what that would be, I just told him that
1073
01:10:26,300 --> 01:10:29,820
thought he was lucky to be able to get
out of this thing and go work on
1074
01:10:29,820 --> 01:10:33,820
something else because it had felt like
it had been.
1075
01:10:36,170 --> 01:10:40,290
Nothing like the first, you know, the
first phase that we had gone through and
1076
01:10:40,290 --> 01:10:41,290
enjoyed.
1077
01:10:43,650 --> 01:10:47,590
I don't know if that really contributed
to it, that email, but I do know that it
1078
01:10:47,590 --> 01:10:50,250
had a huge effect on the judge's
perception of our intent.
1079
01:10:50,590 --> 01:10:52,690
We are pleased with the court's
decision.
1080
01:10:53,580 --> 01:10:56,620
We think the decision will pave the way
for the future of online music.
1081
01:10:57,100 --> 01:11:01,620
This once again establishes that the
rules of the road are the same online as
1082
01:11:01,620 --> 01:11:06,260
they are offline and sends a strong
message to others that they cannot build
1083
01:11:06,260 --> 01:11:09,060
business based on others' copyrighted
works without permission.
1084
01:11:12,499 --> 01:11:17,880
I have not. But I'm sure that they are
very pleased, and I'm sure that they and
1085
01:11:17,880 --> 01:11:20,820
Dr. Dre take great comfort in the
court's decision today.
1086
01:11:21,140 --> 01:11:26,920
Until Napster gets its day in court, if
this injunction is not stayed, it will
1087
01:11:26,920 --> 01:11:32,100
obviously have a very severe effect on
Napster's service. So you will seek a
1088
01:11:32,100 --> 01:11:33,980
stay? Yes, absolutely.
1089
01:11:34,300 --> 01:11:36,960
It's definitely been difficult,
certainly a bit shocking.
1090
01:11:37,760 --> 01:11:39,160
Some things happened this week.
1091
01:11:40,560 --> 01:11:42,100
Certainly not expecting to have to deal
with.
1092
01:11:44,300 --> 01:11:45,620
That's your fights for survival.
1093
01:11:49,900 --> 01:11:51,100
Our page of CNN.
1094
01:12:04,680 --> 01:12:07,480
The Ninth Circuit issued an order. It
was only like two sentences. And it
1095
01:12:07,540 --> 01:12:10,460
this is a case of first impression. This
is the first time we've ever seen a
1096
01:12:10,460 --> 01:12:11,379
case like this.
1097
01:12:11,380 --> 01:12:14,840
And we're going to stay the enforcement
of the judge's injunction until such
1098
01:12:14,840 --> 01:12:17,800
time as we, the Ninth Circuit, have had
a chance to look at the case.
1099
01:12:19,960 --> 01:12:23,680
Lawyers representing Napster and the
recording industry squared off before a
1100
01:12:23,680 --> 01:12:27,340
three -judge panel at the Ninth Circuit
Court of Appeals in San Francisco. What
1101
01:12:27,340 --> 01:12:31,560
the Supreme Court was saying is you
can't take a snapshot and say, how is it
1102
01:12:31,560 --> 01:12:32,560
being used today?
1103
01:12:32,900 --> 01:12:34,080
But you've got to ask.
1104
01:12:34,470 --> 01:12:39,230
is what is it capable of being used for,
because otherwise you're going to
1105
01:12:39,230 --> 01:12:43,770
deprive the public of something that can
be used for non -infringing uses.
1106
01:12:43,990 --> 01:12:46,730
They designed it to be a pirate system.
1107
01:12:47,030 --> 01:12:48,690
Oh, they designed it for fair use.
1108
01:12:49,150 --> 01:12:55,730
No, sir. Or they designed it for concert
work, that the authors really don't
1109
01:12:55,730 --> 01:13:00,150
care about a copyright, even though they
have it out on a recording.
1110
01:13:03,300 --> 01:13:04,480
That's what they tell us.
1111
01:13:04,880 --> 01:13:06,700
No, that isn't what they... I've read
their brief carefully.
1112
01:13:06,960 --> 01:13:09,720
That may be what they tell you now, Your
Honor, but what they tell you...
1113
01:13:09,720 --> 01:13:14,280
Anything on an MP3 file go through the
Napster system?
1114
01:13:14,540 --> 01:13:17,780
Or does it go user -to -user on a direct
basis?
1115
01:13:18,380 --> 01:13:21,980
It doesn't go through the Napster
system. They don't even have their
1116
01:13:21,980 --> 01:13:24,540
fingerprints. You can't find them on
those things, can you?
1117
01:13:25,380 --> 01:13:28,500
The fingerprints you can't find because
Napster doesn't want you... They don't
1118
01:13:28,500 --> 01:13:29,159
touch them.
1119
01:13:29,160 --> 01:13:30,580
They never have anything to do with it.
1120
01:13:31,209 --> 01:13:37,270
My fellow in New Jersey and my fellow in
Guam will have a direct connection on
1121
01:13:37,270 --> 01:13:41,530
the Internet, right? And that's how the
music is transmitted. It is transmitted
1122
01:13:41,530 --> 01:13:44,890
on the Internet, and we are not trying
to stop the Internet, certainly.
1123
01:13:45,170 --> 01:13:46,170
All right.
1124
01:13:46,320 --> 01:13:50,060
That hearing ended about a half an hour
ago here in San Francisco. No ruling
1125
01:13:50,060 --> 01:13:53,660
from the court is expected at least for
another month, but after that ruling
1126
01:13:53,660 --> 01:13:56,760
does come down, many observers believe
that the final word on Napster will
1127
01:13:56,760 --> 01:14:00,320
eventually and ultimately end up coming
from the U .S. Supreme Court.
1128
01:14:01,520 --> 01:14:07,040
I've worked on several presidential
campaigns, and I would say that the
1129
01:14:07,040 --> 01:14:11,760
that Sean and Hank had on them was...
1130
01:14:12,320 --> 01:14:16,380
just as much as it would be on a
presidential candidate, with the
1131
01:14:16,380 --> 01:14:21,540
being that they weren't asking for it,
either one of them.
1132
01:14:22,860 --> 01:14:28,580
Ladies and gentlemen, this is a very
exciting day today for Napster. One of
1133
01:14:28,580 --> 01:14:35,320
elements of this alliance is that
Napster will develop something like a
1134
01:14:35,320 --> 01:14:36,580
membership -based service.
1135
01:14:37,840 --> 01:14:39,480
Middlehop was a very genuine guy.
1136
01:14:40,080 --> 01:14:43,320
He had great energy and he really
believed in it and was trying to do the
1137
01:14:43,320 --> 01:14:48,400
thing. He took a big risk in getting
involved, especially given the
1138
01:14:48,400 --> 01:14:50,320
that Bertelsmann had with BMG.
1139
01:14:52,100 --> 01:14:55,180
That being said, it was an incredibly
complex deal with a ton of money.
1140
01:14:55,540 --> 01:15:01,240
None of them, really none of them, did
get the conviction or, let me say, did
1141
01:15:01,240 --> 01:15:07,320
learn that the business model and still
existing business model of the music
1142
01:15:07,320 --> 01:15:09,440
industry isn't working anymore.
1143
01:15:09,920 --> 01:15:15,680
And I think this was clear in 2000,
2001, when you saw how people did use
1144
01:15:15,680 --> 01:15:20,660
Netflix. I think this would have changed
the world much more than Facebook is
1145
01:15:20,660 --> 01:15:21,478
doing today.
1146
01:15:21,480 --> 01:15:26,560
Just the fact that this huge German
media conglomerate was coming in and
1147
01:15:26,560 --> 01:15:29,840
to be throwing some money on it, you
know, meant that I might be working for
1148
01:15:29,840 --> 01:15:31,980
few more months, so I felt okay about
that.
1149
01:15:33,040 --> 01:15:36,000
I think that that mindset was the
company's mindset.
1150
01:15:36,260 --> 01:15:41,780
It was a survival game at that point. It
seemed wrong. Everything seemed wrong.
1151
01:15:42,160 --> 01:15:46,220
There was a line crossed where they were
no longer actually trying to make a
1152
01:15:46,220 --> 01:15:49,740
cool product. We were just trying to
survive, period. Whatever it was, we
1153
01:15:49,740 --> 01:15:52,300
just trying to find a way to survive.
1154
01:15:52,720 --> 01:15:56,580
We developed a new business model for
membership -based service going forward
1155
01:15:56,580 --> 01:15:57,580
and future.
1156
01:15:57,690 --> 01:16:02,930
And we give money to NEPS to develop
that model, to implement it, and then
1157
01:16:02,930 --> 01:16:06,670
going to join them. And we all hope that
we're going to work jointly on this to
1158
01:16:06,670 --> 01:16:10,450
make that happen as soon as possible.
That's why Sean has to get back to
1159
01:16:10,450 --> 01:16:13,390
California to get his cap on and start
decoding again.
1160
01:16:14,570 --> 01:16:17,750
Couldn't you preclude a search under
certain song names? And if you can do
1161
01:16:17,750 --> 01:16:22,730
and you're not doing that, doesn't that
suggest that your efforts to stop the
1162
01:16:22,730 --> 01:16:23,730
trading of...
1163
01:16:24,240 --> 01:16:29,060
Copyright of music is disingenuous? No,
because we have not been able ever to
1164
01:16:29,060 --> 01:16:32,620
work anything out with the plaintiffs.
They have simply refused to talk,
1165
01:16:32,620 --> 01:16:36,160
to cooperate in any effort to solve this
problem.
1166
01:16:36,820 --> 01:16:40,660
How do we do that? No, because you're
never going to come up with a search
1167
01:16:40,660 --> 01:16:41,660
that's going to satisfy them.
1168
01:16:49,840 --> 01:16:53,900
We had an entire row of computers
dedicated to attempts who just sat
1169
01:16:54,040 --> 01:16:57,280
coming up with variations on artist
names that needed to be blocked.
1170
01:16:57,520 --> 01:16:59,020
So Madonna was one end.
1171
01:16:59,280 --> 01:17:00,920
So it was basically this whack -a -mole
game.
1172
01:17:02,740 --> 01:17:03,960
Blockage is bad!
1173
01:17:04,560 --> 01:17:09,600
Motherfucking alias names like Limp Hash
Brown, InSuck, Flu Fighters, Papa
1174
01:17:09,600 --> 01:17:12,720
Crotch, Dick Seed Chicks, and Crotch Box
20.
1175
01:17:13,000 --> 01:17:17,240
When the effort went from, you know,
trying to make it a successful service
1176
01:17:17,240 --> 01:17:19,240
make the product better to trying to,
uh...
1177
01:17:19,480 --> 01:17:23,960
by this being a whack -a -mole. It was
kind of, you know, foreshadowing of what
1178
01:17:23,960 --> 01:17:25,360
was to come. That was the beginning of
the end. Yeah.
1179
01:17:27,120 --> 01:17:31,600
Hopefully we'll be able to show to them
that we do support Napster, we do
1180
01:17:31,600 --> 01:17:34,840
believe in their cause, and that
basically the music's out there. I mean,
1181
01:17:34,840 --> 01:17:38,980
can't erase all the MP3s that I have and
all the MP3s that tons and millions and
1182
01:17:38,980 --> 01:17:39,980
millions of people have.
1183
01:17:45,740 --> 01:17:50,060
Dedicated online music fans may be
planning to spend a hard day's night at
1184
01:17:50,060 --> 01:17:54,360
computers downloading free songs through
the popular Napster website.
1185
01:17:54,760 --> 01:17:59,180
A San Francisco federal court made it
clear today the times they are changing.
1186
01:17:59,540 --> 01:18:04,200
It's been a somber week for fans of
copyright infringement. As a federal
1187
01:18:04,200 --> 01:18:09,000
judge ordered popular file -sharing
service Napster to remove millions of
1188
01:18:09,000 --> 01:18:11,200
that are owned by the major record
labels.
1189
01:18:11,440 --> 01:18:14,400
Record companies fought tooth and nail
over the issue.
1190
01:18:14,800 --> 01:18:18,960
And the courts agreed it's the record
companies who hold the patent on
1191
01:18:18,960 --> 01:18:20,100
musicians out of money.
1192
01:18:21,380 --> 01:18:26,060
American intellectual property is our
nation's greatest trade asset.
1193
01:18:26,400 --> 01:18:31,960
We cannot stand idly by as our nation's
assets are in jeopardy or dismissed by
1194
01:18:31,960 --> 01:18:33,680
those who would use them for their own
enrichment.
1195
01:18:34,060 --> 01:18:37,360
That's why today's decision is so
especially important.
1196
01:18:37,860 --> 01:18:39,880
Now Napster can take a nap.
1197
01:18:42,030 --> 01:18:44,310
I'd like to add a word or two about the
future of Napster.
1198
01:18:45,230 --> 01:18:48,670
As many of you know, we've been
developing a Napster service that offers
1199
01:18:48,670 --> 01:18:52,310
additional benefits to members of the
community and importantly makes payments
1200
01:18:52,310 --> 01:18:53,310
to artists.
1201
01:18:54,230 --> 01:18:57,670
I'm focused on building this better
service and I still hope to have it in
1202
01:18:57,670 --> 01:18:58,670
this year.
1203
01:18:59,350 --> 01:19:01,470
The new technologies we are developing
are amazing.
1204
01:19:01,990 --> 01:19:06,450
I hope that by further review or by
agreement with the record companies, we
1205
01:19:06,450 --> 01:19:07,730
find a way to share them with the
community.
1206
01:19:09,130 --> 01:19:11,470
I would also like to thank everyone for
being so supportive.
1207
01:19:12,550 --> 01:19:15,190
Napster works because people who love
music share and participate.
1208
01:19:16,830 --> 01:19:19,210
Along the way, many people have said it
would never work.
1209
01:19:19,670 --> 01:19:24,310
We've heard that we couldn't survive
before when we had 700 ,000 members and
1210
01:19:24,310 --> 01:19:25,710
when we had 17 million members.
1211
01:19:26,790 --> 01:19:30,850
Today we have more than 50 million
members, and we'll find a way to keep
1212
01:19:30,850 --> 01:19:31,850
community growing.
1213
01:19:32,910 --> 01:19:34,870
If we work together, I know this will
succeed.
1214
01:19:35,270 --> 01:19:36,270
Thanks.
1215
01:19:39,980 --> 01:19:46,380
The tipping point for my romance was
after we were injuncted and then
1216
01:19:46,380 --> 01:19:47,580
and then reinjuncted.
1217
01:19:48,020 --> 01:19:49,100
That was it.
1218
01:19:49,420 --> 01:19:55,560
It was like being broken up with your
favorite girlfriend and getting
1219
01:19:55,560 --> 01:20:00,580
heartbroken and then her coming back to
you and your heart just like, okay,
1220
01:20:00,600 --> 01:20:02,520
maybe I can look past the wound.
1221
01:20:02,980 --> 01:20:06,160
And nope, we reject you again. I'm out.
Peace.
1222
01:20:06,400 --> 01:20:07,980
It's like, ah, this sucks.
1223
01:20:08,460 --> 01:20:15,440
That was the point at which I realized
that the cool of
1224
01:20:15,440 --> 01:20:17,900
what we had done was pretty much over.
1225
01:20:18,280 --> 01:20:24,640
You know, Ritter left because of all
this, and Parker was shown the door, and
1226
01:20:24,640 --> 01:20:28,440
Sean Fanning slowly became detached.
1227
01:20:29,520 --> 01:20:36,460
He would just sit at his
1228
01:20:36,460 --> 01:20:41,790
desk. and strum his guitar and if you
went up to him to ask him a question or
1229
01:20:41,790 --> 01:20:47,330
talk to him he would just keep strumming
his guitar and he'd look at you
1230
01:20:47,330 --> 01:20:54,330
he'd look at you with like some
curiosity as if you're like an alien
1231
01:20:54,330 --> 01:21:00,810
but he would just keep strumming his
guitar and i
1232
01:21:00,810 --> 01:21:04,190
think that
1233
01:21:05,000 --> 01:21:10,960
That was his way of dealing with this.
At that sort of pivotal, pivotal sort of
1234
01:21:10,960 --> 01:21:17,660
moment where it looked like things
weren't going well, Fanning was on the
1235
01:21:17,660 --> 01:21:23,100
of Time magazine, which is an American
culture like the peak of public
1236
01:21:23,100 --> 01:21:27,960
recognition. And it all felt sort of
false.
1237
01:21:28,420 --> 01:21:31,780
I think Fanning probably felt the same
way. It's like he was going through the
1238
01:21:31,780 --> 01:21:33,080
motions and doing what he had to do.
1239
01:21:34,200 --> 01:21:40,060
and doing a huge amount of press, but
you could tell that the company was
1240
01:21:40,060 --> 01:21:40,699
in glued.
1241
01:21:40,700 --> 01:21:42,760
Right, well, what's interesting is...
Should I just start?
1242
01:21:43,040 --> 01:21:44,620
I'm so sorry. Okay, okay.
1243
01:21:45,200 --> 01:21:48,120
What's interesting is that that's not
going to change. We're going to maintain
1244
01:21:48,120 --> 01:21:52,820
Napster in its current form. I mean,
well, can I start over again? I'm sorry.
1245
01:21:52,820 --> 01:21:53,820
keep mixing up my words.
1246
01:21:55,080 --> 01:21:57,020
Those days in San Mateo...
1247
01:21:57,840 --> 01:22:00,640
That was our youth. We had a lot of
energy.
1248
01:22:01,020 --> 01:22:04,300
We were excited. We were like a little
kid running around.
1249
01:22:04,760 --> 01:22:07,060
And then we became teenagers.
1250
01:22:07,660 --> 01:22:14,400
And then the lawsuit happened and we
start going into
1251
01:22:14,400 --> 01:22:15,400
adulthood.
1252
01:22:15,660 --> 01:22:18,780
And we get these adult figures coming
in.
1253
01:22:19,300 --> 01:22:22,180
And we start to get older.
1254
01:22:22,480 --> 01:22:23,840
And by the time...
1255
01:22:24,840 --> 01:22:31,140
By the time it had gotten close to the
end, it was like, we're old, we're
1256
01:22:31,140 --> 01:22:36,760
fragile. It's the end of days, so we're
just letting the time pass.
1257
01:22:37,500 --> 01:22:38,660
That's what it was like.
1258
01:22:39,300 --> 01:22:44,400
And I can remember right up until the
day that I was fired thinking, there
1259
01:22:44,400 --> 01:22:48,540
be a shot, there must, there's just no
way all this can just go away.
1260
01:22:49,560 --> 01:22:53,300
And then I remember being out the other
end of the company and still talking to
1261
01:22:53,300 --> 01:22:56,100
the folks that were there. And you'd
keep hearing about, you know, the next
1262
01:22:56,100 --> 01:23:00,260
Bertelsmann loan, the next label deal
discussions, and, you know, not once
1263
01:23:00,260 --> 01:23:03,140
you're removed from it, you're just
like, oh, you poor thing. Like, this is
1264
01:23:03,140 --> 01:23:04,079
going to happen.
1265
01:23:04,080 --> 01:23:10,340
But still, maybe they're right. And I
don't, that, it's amazing to me now how
1266
01:23:10,340 --> 01:23:12,860
there was not a chance in hell.
1267
01:23:13,600 --> 01:23:17,620
that any agreement was going to be come
to. There was a very long, slow decline
1268
01:23:17,620 --> 01:23:24,280
of Napster at the end and ultimately
getting shut down when the filtering was
1269
01:23:24,280 --> 01:23:28,600
ineffective because the technology
wasn't there yet.
1270
01:23:30,220 --> 01:23:34,500
98 -point -something percent wasn't good
enough.
1271
01:23:37,300 --> 01:23:41,440
I called Ali Aydar and I said, you know,
we need to turn off the file sharing
1272
01:23:41,440 --> 01:23:42,440
here.
1273
01:23:43,310 --> 01:23:47,150
we've never talked about this, but can
you do it? And he said, yeah, I can do
1274
01:23:47,150 --> 01:23:51,650
it. And he left the room and he came
back in a couple hours and said, I
1275
01:23:51,650 --> 01:23:53,550
everything off, but it's still working.
1276
01:23:54,090 --> 01:23:58,170
And we found out that there were a bunch
of OpenNAP servers out there that were
1277
01:23:58,170 --> 01:24:01,690
not controlled by the company that other
people had implemented and were around
1278
01:24:01,690 --> 01:24:05,790
the world. So the software client was
still working, but the company had
1279
01:24:05,790 --> 01:24:06,790
to do with it.
1280
01:24:15,450 --> 01:24:16,450
Today,
1281
01:24:16,810 --> 01:24:18,030
Napster filed for bankruptcy.
1282
01:24:18,610 --> 01:24:20,830
Oh man, we had to have raised north of
$100 million.
1283
01:24:21,190 --> 01:24:23,910
I don't think any of us know where that
went.
1284
01:24:24,450 --> 01:24:28,230
It's such a common question from people,
which is sort of how do you make money
1285
01:24:28,230 --> 01:24:33,170
in investment versus actually making
money from the service. But the idea is
1286
01:24:33,170 --> 01:24:36,510
that we're not going to generate any
revenue until we can actually pay
1287
01:24:36,750 --> 01:24:40,790
And it's hard to actually think of a
startup that's ever raised.
1288
01:24:41,160 --> 01:24:43,060
that amount of money that went away as
quickly.
1289
01:24:43,280 --> 01:24:47,240
Like, usually if you raise $100 million
in a startup, like, you've got about
1290
01:24:47,240 --> 01:24:48,600
five years of runway.
1291
01:24:48,920 --> 01:24:50,900
Like, you've got a ton of runway.
1292
01:24:51,300 --> 01:24:53,440
The thing is, $80 million of it came
from Bertelsmann.
1293
01:24:53,640 --> 01:24:54,640
Yeah.
1294
01:24:55,240 --> 01:24:58,760
$30 million probably went back to
Bertelsmann using all their other
1295
01:24:59,000 --> 01:25:00,900
right? Yeah. The B was $15.
1296
01:25:01,160 --> 01:25:04,720
We gave $1 million to Dr. Dre and $1
million to Metallica.
1297
01:25:06,250 --> 01:25:10,170
I have no... I mean, it's just mind
-boggling to me. I mean, in any
1298
01:25:10,170 --> 01:25:14,130
calculation, you'd say the paid -in
capital is, let's say, $115 million, and
1299
01:25:14,130 --> 01:25:18,170
then the company did so badly that it
went to zero, and so the money lost was
1300
01:25:18,170 --> 01:25:19,170
$115 million.
1301
01:25:19,790 --> 01:25:21,190
But wait, there's more.
1302
01:25:21,530 --> 01:25:26,070
In Napster's case, you'd have to now
tally the settlement dollars that have
1303
01:25:26,070 --> 01:25:28,670
flowed out of Bertelsmann and everyone
else and Hummer.
1304
01:25:28,990 --> 01:25:32,270
You're talking about a $500 million
sinkhole.
1305
01:25:32,760 --> 01:25:37,740
perhaps more, that went on for years
after the asset was sold out of Chapter
1306
01:25:37,740 --> 01:25:40,660
bankruptcy. We went to the... Good job.
1307
01:25:40,940 --> 01:25:41,940
Yeah, so thank you.
1308
01:25:42,980 --> 01:25:47,760
Wow, man. I promised I wouldn't, but
yeah, and that's Sean's fault for the
1309
01:25:47,760 --> 01:25:49,080
record. No.
1310
01:25:49,360 --> 01:25:50,360
Kind of crazy.
1311
01:25:50,460 --> 01:25:55,740
But we went to, we took this awkward
drive like a year, I think, down to the
1312
01:25:55,740 --> 01:25:57,300
airport. Oh.
1313
01:25:57,940 --> 01:25:58,940
Oh.
1314
01:26:03,720 --> 01:26:04,720
All right.
1315
01:26:08,360 --> 01:26:12,040
We thought about going to the Supreme
Court. We got advice from the lawyers
1316
01:26:12,040 --> 01:26:15,320
the timing wasn't right, that we should
wait until there was more decision in
1317
01:26:15,320 --> 01:26:16,320
the trial.
1318
01:26:16,980 --> 01:26:17,980
Do you regret that?
1319
01:26:18,100 --> 01:26:19,100
I regret it now, yeah.
1320
01:26:19,760 --> 01:26:22,780
I would have liked to have taken the
Supreme Court. I would have liked to
1321
01:26:22,780 --> 01:26:24,880
had a jury trial. You know, we never had
a jury trial.
1322
01:26:25,280 --> 01:26:28,360
What happened yesterday is the effective
shutdown of Napster.
1323
01:26:29,040 --> 01:26:32,360
And what that's going to do is give
birth to a thousand of Napster spawn.
1324
01:26:32,840 --> 01:26:35,340
And these children are going to be much
better bred.
1325
01:26:35,740 --> 01:26:40,400
So once the record companies went after
Napster, did that end this kind of
1326
01:26:40,400 --> 01:26:43,260
illegal music sharing, this pirated
music sharing on the Internet?
1327
01:26:43,480 --> 01:26:46,300
Actually, not at all. There's a theory
out there that...
1328
01:26:46,650 --> 01:26:50,090
Piracy will be eradicated and no one
will ever share a music file.
1329
01:26:50,310 --> 01:26:54,630
But that's really a pipe dream for
really getting everything, getting the
1330
01:26:54,630 --> 01:26:59,050
Internet under control. And what we've
seen from piracy is that after Napster,
1331
01:26:59,070 --> 01:27:03,030
people went to other music sharing
software such as LimeWire or Morpheus,
1332
01:27:03,110 --> 01:27:05,590
Nutella or Music City, things like that.
1333
01:27:06,450 --> 01:27:10,070
A bomb went off and nobody knew what the
hell was happening.
1334
01:27:10,270 --> 01:27:12,710
The cat wasn't going back in the bag.
1335
01:27:13,070 --> 01:27:14,670
I don't care how many people we sued.
1336
01:27:14,890 --> 01:27:20,390
I don't care how effective or
ineffective the RIAA was with certain
1337
01:27:20,390 --> 01:27:21,950
it. It wasn't going back.
1338
01:27:22,390 --> 01:27:24,590
People are going to still download for
free. It's free.
1339
01:27:25,550 --> 01:27:26,550
It's free.
1340
01:27:26,970 --> 01:27:30,310
It's free. It's wrong, but it's free. If
there's an undernet.
1341
01:27:31,000 --> 01:27:35,240
of piracy. That's something that our
industry has always had to live with.
1342
01:27:35,240 --> 01:27:40,320
idea is to keep commercial pirates out
of the marketplace so that legitimate
1343
01:27:40,320 --> 01:27:41,320
commerce can flourish.
1344
01:27:41,460 --> 01:27:45,820
They were saying it's just a matter of
copyright is going to be fixed and
1345
01:27:45,820 --> 01:27:49,580
maintained by some combination of
enforcement and education.
1346
01:27:50,040 --> 01:27:53,920
And I said, well, this sounds a lot like
the war on some drugs, guys. I mean, I
1347
01:27:53,920 --> 01:27:55,520
don't think this is going to work.
1348
01:27:56,060 --> 01:27:59,960
That certainly didn't. File sharing
services allow for the illegal
1349
01:27:59,960 --> 01:28:04,520
of copyrighted works, which can get you
into trouble in a hurry. Many parents
1350
01:28:04,520 --> 01:28:09,460
may be surprised to learn those
consequences can include lawsuits with
1351
01:28:09,460 --> 01:28:12,340
and legal fees costing thousands of
dollars.
1352
01:28:13,260 --> 01:28:18,020
Downloading or sharing music without
permission is not okay. I don't think
1353
01:28:18,020 --> 01:28:19,240
people are stealing music.
1354
01:28:19,620 --> 01:28:24,680
I think the record companies are not
adjusting to technology.
1355
01:28:25,310 --> 01:28:30,390
But rather than adjust and figure out
how to work with it and use it, they
1356
01:28:30,390 --> 01:28:31,148
fought it.
1357
01:28:31,150 --> 01:28:35,230
And they started to sue their customers
and everything. And I think that
1358
01:28:35,230 --> 01:28:40,030
alienated them from both the public and
the artist.
1359
01:28:40,690 --> 01:28:44,850
Can you explain again, either you or
Russell, what, if anything, you're doing
1360
01:28:44,850 --> 01:28:45,850
catch thieves?
1361
01:28:47,610 --> 01:28:54,180
Well, we have tried to be, and I think
have succeeded in being, as responsible
1362
01:28:54,180 --> 01:28:59,040
in this space towards individual users
as anyone could hope to expect from the
1363
01:28:59,040 --> 01:29:03,000
music industry. We have historically
been very...
1364
01:29:05,339 --> 01:29:10,400
tolerant of downloaders, but very
aggressive against the uploaders. We
1365
01:29:10,400 --> 01:29:15,980
tried to be focused on distribution
sites with significant amounts of music.
1366
01:29:15,980 --> 01:29:18,400
don't think this is about punishing
individuals.
1367
01:29:18,820 --> 01:29:23,960
Well, they did. They sued over 18 ,000
regular old normal people, and average
1368
01:29:23,960 --> 01:29:28,860
settlement size was about $4 ,000 for
people who could hardly afford $4 ,000.
1369
01:29:28,860 --> 01:29:29,960
I don't think that was a good move.
1370
01:29:30,440 --> 01:29:32,300
particularly from a public relations
perspective.
1371
01:29:32,620 --> 01:29:36,340
You don't get your market to like you by
suing the shit out of them.
1372
01:29:36,600 --> 01:29:40,980
I mean, what they've done is to turn an
entire generation of kids into
1373
01:29:40,980 --> 01:29:45,180
electronic Hezbollah who hate them for
ideological reasons.
1374
01:29:45,580 --> 01:29:50,360
I mean, I know a lot of people that
won't buy music, period, because they
1375
01:29:50,360 --> 01:29:51,400
want to enrich those people.
1376
01:29:52,360 --> 01:29:54,140
And they didn't have to have it like
that.
1377
01:30:00,590 --> 01:30:04,790
Good, hardworking people all of a sudden
got laid off as major music industries,
1378
01:30:04,810 --> 01:30:08,210
entire floors were turning their lights
off. I remember, you know, people have
1379
01:30:08,210 --> 01:30:11,490
been working so hard doing such great
work. There's no longer need for them
1380
01:30:11,490 --> 01:30:16,510
because the market shrinking because
these people kind of caved in on their
1381
01:30:16,510 --> 01:30:20,810
greed. Their bosses, their CEOs, their
rock star A &R people all of a sudden
1382
01:30:20,810 --> 01:30:26,030
realize they've been shoveling a bunch
of mediocre crap to a bunch of people
1383
01:30:26,030 --> 01:30:29,190
they devalued. But now the people have a
choice.
1384
01:30:29,760 --> 01:30:31,260
they can cherry -pick the records.
1385
01:30:31,640 --> 01:30:37,060
They now can not have to take it from
you for $22 for a CD. They can now spend
1386
01:30:37,060 --> 01:30:39,880
three bucks on the three songs that got
made into videos.
1387
01:30:40,480 --> 01:30:43,480
And everything came loose.
1388
01:30:43,740 --> 01:30:46,620
Well, it's a perfect storm again. It's
three sides, really, when you really
1389
01:30:46,620 --> 01:30:49,840
think about it. Free is a pretty big
component.
1390
01:30:51,440 --> 01:30:57,740
The corporatization of America and the
world in creative companies,
1391
01:30:57,960 --> 01:30:58,960
right?
1392
01:31:00,490 --> 01:31:03,510
and the downsizing of the structure of
the music company.
1393
01:31:03,750 --> 01:31:09,830
The whole crux of the argument, I guess,
is that there's great things about
1394
01:31:09,830 --> 01:31:13,690
modern technology and music, and there's
things that shit, and there's great
1395
01:31:13,690 --> 01:31:18,130
things about some of the pathways that
had to go because the people demanded
1396
01:31:19,050 --> 01:31:20,090
Therein lies the problem.
1397
01:31:21,050 --> 01:31:24,530
I think we dropped the ball, you know.
1398
01:31:25,020 --> 01:31:30,740
But I don't see why we can't, you know,
recapture it to some degree. But
1399
01:31:30,740 --> 01:31:36,160
it'll never be like it was where we
controlled everything.
1400
01:31:36,640 --> 01:31:41,400
Napster ended up, unfortunately, in this
Chapter 11, later on Chapter 7 process.
1401
01:31:41,680 --> 01:31:47,460
And then people like Steve Jobs, they
were so smart and business smart that
1402
01:31:47,460 --> 01:31:51,240
said, where is talent? Okay, we hire the
Napster people.
1403
01:31:51,690 --> 01:31:56,470
iTunes in the U .S. has an 84 % market
share last month for all legally
1404
01:31:56,470 --> 01:31:57,470
downloaded music.
1405
01:31:57,870 --> 01:31:58,870
It's amazing.
1406
01:31:59,050 --> 01:32:02,570
I don't think you can point to any
digital music service that exists now
1407
01:32:02,570 --> 01:32:08,990
doesn't tip its hat in some way to
Napster. And I can tell you that the
1408
01:32:08,990 --> 01:32:14,210
version of iTunes that was released had
shocking similarity to the UI that
1409
01:32:14,210 --> 01:32:16,170
Napster was using. And I don't think
that was accidental.
1410
01:32:17,270 --> 01:32:20,230
When we finally, we made no money at
Napster.
1411
01:32:20,720 --> 01:32:25,560
I was left in a pretty significant legal
debt,
1412
01:32:25,720 --> 01:32:32,320
which was, to the extent that Napster
was like Napster University, was
1413
01:32:32,320 --> 01:32:35,920
not that different from the college debt
that most kids would have at that age,
1414
01:32:35,980 --> 01:32:39,640
sort of comparable in scale.
1415
01:32:40,799 --> 01:32:45,360
But I had this legal debt, and Fanning
wasn't that much better off. After
1416
01:32:45,360 --> 01:32:51,320
Napster was shut down, Sean Fanning and
I co -founded a company called Snowcap,
1417
01:32:51,600 --> 01:32:57,520
which was Sean's attempt to rectify the
rights issues.
1418
01:32:58,020 --> 01:33:01,460
Having been a bit disillusioned with how
the case had gone and the way that the
1419
01:33:01,460 --> 01:33:04,740
conversation or the debate had operated
at such a superficial level, I had
1420
01:33:04,740 --> 01:33:08,120
jumped into this idea of wanting to
create an independent...
1421
01:33:08,350 --> 01:33:12,890
copyright database where any rights
holder, independent or otherwise, could
1422
01:33:12,890 --> 01:33:16,450
register their work. And then the idea
was that everything that was unclaimed
1423
01:33:16,450 --> 01:33:19,610
would be freely shareable until somebody
came in and said, this is mine.
1424
01:33:19,910 --> 01:33:23,970
The goal being to try to work back
towards a world where all this
1425
01:33:24,030 --> 01:33:25,950
diverse... music would be available.
1426
01:33:26,170 --> 01:33:30,410
And it was nice and made sense in my
head, but the actual act of trying to
1427
01:33:30,410 --> 01:33:34,050
everyone to buy into something like this
as an intermediary was an incredibly
1428
01:33:34,050 --> 01:33:35,050
challenging task.
1429
01:33:35,090 --> 01:33:39,610
What happened was there was a lot of
excitement and there was a lot of
1430
01:33:39,610 --> 01:33:46,410
in Snowcap until Steve Jobs came up with
his deals in the
1431
01:33:46,410 --> 01:33:47,410
iTunes store.
1432
01:33:47,900 --> 01:33:52,380
Not because no cap wasn't a great idea,
but because the industry was not
1433
01:33:52,380 --> 01:33:56,840
prepared. They felt much safer with one
retailer.
1434
01:33:57,380 --> 01:34:01,060
And once that happened, you could just
see the air go out of the tires.
1435
01:34:01,320 --> 01:34:04,700
I was so burnt out. Actually, that was
one of the hardest times for me.
1436
01:34:05,340 --> 01:34:09,320
And then, you know, I just got involved
in gaming because I enjoyed it and
1437
01:34:09,320 --> 01:34:15,160
eventually started a company related to
gaming and sold it to EA.
1438
01:34:19,630 --> 01:34:25,230
I'm very fond of both of them
personally, and I think Sean Fanning is
1439
01:34:25,230 --> 01:34:28,190
coming through it reasonably well.
1440
01:34:28,470 --> 01:34:35,010
I think Sean Parker is having a
difficult time in ways that, you know, I
1441
01:34:35,010 --> 01:34:40,250
too. I mean, first of all, he was
crushed, and then he came up with
1442
01:34:40,250 --> 01:34:44,210
else that was great, which was Plaxo,
and he never had the opportunity to
1443
01:34:44,210 --> 01:34:46,910
demonstrate that greatness, and he was
crushed again.
1444
01:34:47,980 --> 01:34:53,440
And then he attached himself to Facebook
and has made an absurd amount of money.
1445
01:34:54,580 --> 01:34:58,860
He actually came up with, I think, some
of the most important ideas that drove
1446
01:34:58,860 --> 01:35:03,700
the success of Facebook. I mean, while
he was living in my apartment. I was
1447
01:35:03,700 --> 01:35:04,700
there. I watched it happen.
1448
01:35:05,040 --> 01:35:11,720
And now he's genuinely trying to
reinvent the music business with
1449
01:35:11,720 --> 01:35:12,720
Spotify.
1450
01:35:12,860 --> 01:35:17,220
It seems incredibly archaic that we've
come this far and we've finally started
1451
01:35:17,220 --> 01:35:22,740
to figure out that there's models like
Spotify, models like iTunes, that work,
1452
01:35:22,940 --> 01:35:25,380
that are beginning to restore growth to
this industry.
1453
01:35:25,780 --> 01:35:30,260
And even as all of this is starting to
click, you still have these reactionary
1454
01:35:30,260 --> 01:35:35,660
lawmakers who think they can legislate
the problem away, that they can pass a
1455
01:35:35,660 --> 01:35:39,640
law that's somehow going to solve
piracy. But haven't they learned
1456
01:35:39,640 --> 01:35:42,220
watching the last 10 years of...
1457
01:35:42,520 --> 01:35:47,080
peer -to -peer distribution that's not
connected to any particular IP address.
1458
01:35:47,200 --> 01:35:48,200
It's totally decentralized.
1459
01:35:48,380 --> 01:35:54,020
I think that what we've seen in the last
decade is that this war, which has
1460
01:35:54,020 --> 01:35:58,960
basically criminalized a whole
generation, is culture's Vietnam.
1461
01:36:00,240 --> 01:36:01,860
It's been a complete disaster.
1462
01:36:02,220 --> 01:36:06,900
It has not achieved its objective, which
should be to pay artists.
1463
01:36:08,250 --> 01:36:11,250
The only people who have gotten paid in
this war are the lawyers who have been
1464
01:36:11,250 --> 01:36:17,250
waging ever -expanding legal actions
against people using culture the way
1465
01:36:17,250 --> 01:36:21,310
technology seems to encourage them to
use it. There's always this idea that
1466
01:36:21,310 --> 01:36:25,810
format and the style of the way people
access culture is going to destroy
1467
01:36:25,810 --> 01:36:32,450
industry. So people tend to get
psychologically bugged out, completely
1468
01:36:32,450 --> 01:36:36,830
aware that the change underneath their
feet is the way we live. All right, here
1469
01:36:36,830 --> 01:36:37,830
we go.
1470
01:36:39,960 --> 01:36:45,100
We live in a very new world. You know,
technology in the last 10 years has
1471
01:36:45,100 --> 01:36:46,320
turned the world on its head.
1472
01:36:47,880 --> 01:36:52,020
Art and artists are going to start
revolutions in countries. We've already
1473
01:36:52,020 --> 01:36:53,080
it in the year of 2011.
1474
01:36:53,740 --> 01:36:55,840
Art and artists are going to change
governments.
1475
01:36:56,080 --> 01:36:57,920
They're going to change the direction of
rivers.
1476
01:36:58,400 --> 01:37:00,280
And it's going to be done through...
1477
01:37:00,780 --> 01:37:05,860
Flash mobs file sharing. People voulé
-vouing halfway across the world in a
1478
01:37:05,860 --> 01:37:07,880
microsecond on their handheld device.
1479
01:37:08,520 --> 01:37:10,120
Trading music, trading files.
1480
01:37:10,400 --> 01:37:15,880
This spread of information and music, it
makes me hopeful and it makes me sleep
1481
01:37:15,880 --> 01:37:19,440
well at night. And that the more the
music flows, the more the information
1482
01:37:19,440 --> 01:37:24,960
flows, the more Wiki keeps leaking, the
more governments are going to be hard
1483
01:37:24,960 --> 01:37:27,180
-pressed to be more transparent.
1484
01:37:34,400 --> 01:37:36,080
Thank you very much.
1485
01:37:37,200 --> 01:37:42,740
The main thing here is for people to
recognize that
1486
01:37:42,740 --> 01:37:48,180
what we're doing is creating the
foundations of the future in a very
1487
01:37:48,180 --> 01:37:55,060
way. I mean, we're building the future
that we all might want
1488
01:37:55,060 --> 01:37:57,740
or might not want, depending on our
current vested interests.
1489
01:37:58,990 --> 01:38:04,650
And I think that it takes a really
crummy ancestor to want to maintain his
1490
01:38:04,650 --> 01:38:11,290
current business model at the expense of
his descendants' ability to
1491
01:38:11,290 --> 01:38:13,010
understand the world around them.
1492
01:38:13,830 --> 01:38:19,310
And if you really want to figure out
which side you're on here, ask yourself,
1493
01:38:19,530 --> 01:38:21,650
you know, what's going to make you a
better ancestor?
1494
01:38:32,400 --> 01:38:36,540
The journey was like a theme park ride
or something. It was like Pirates of the
1495
01:38:36,540 --> 01:38:40,880
Caribbean. People just like, you know,
weird, scary people popping up at you.
1496
01:38:41,540 --> 01:38:44,940
And then you're kind of moving through
this thing. You're not really in
1497
01:38:45,240 --> 01:38:51,640
It's like we're in like a little car
with no engine at the top of a giant
1498
01:38:51,700 --> 01:38:54,460
We got all the momentum and inertia at
the start, and the rest of it was just
1499
01:38:54,460 --> 01:38:56,140
trying to survive the downhill slope.
1500
01:38:56,920 --> 01:38:59,660
Which analogy do you like better, the
drunk skiing or the Pirates of the
1501
01:38:59,660 --> 01:39:00,660
Caribbean?
1502
01:39:04,660 --> 01:39:07,820
I don't know. If we found a good analogy
for that experience, I'd be impressed.
1503
01:39:09,080 --> 01:39:11,700
It's sort of... I get to be Johnny Depp.
1504
01:39:12,640 --> 01:39:13,640
All right.
1505
01:39:15,300 --> 01:39:16,400
Who else was in that movie?
1506
01:39:16,800 --> 01:39:18,720
You know, I had something I really
wanted to say.
1507
01:39:18,960 --> 01:39:22,800
I just fucked that all up. No, but I
don't even know if it was important.
1508
01:39:25,620 --> 01:39:29,540
If I'd known what it was actually going
to take to solve those problems back
1509
01:39:29,540 --> 01:39:30,820
then, I probably never would have done
it.
1510
01:39:31,520 --> 01:39:35,100
It took that naivete that maybe these
were problems we were capable of solving
1511
01:39:35,100 --> 01:39:39,100
at that time to even get up in the
morning and go to work.
1512
01:39:39,340 --> 01:39:46,180
You're born into the world thinking that
you're entering an industry that
1513
01:39:46,180 --> 01:39:49,520
people understand or you're entering a
world that's been seen before.
1514
01:39:50,500 --> 01:39:57,360
And seldom do you sort of wake up to the
realization that you're
1515
01:39:57,360 --> 01:39:58,520
the...
1516
01:40:00,250 --> 01:40:01,750
that you're the explorer.
1517
01:40:02,090 --> 01:40:06,870
In most cases, you assume that there is
some history to what you're doing,
1518
01:40:06,990 --> 01:40:13,350
especially when you're young. When
you're that age and you find yourself in
1519
01:40:13,350 --> 01:40:17,470
new industry that's new to you, you
assume there must be someone out there
1520
01:40:17,470 --> 01:40:21,990
has the answers. And then you wake up
and realize the answers are being
1521
01:40:22,350 --> 01:40:23,710
You are the precedent.
1522
01:40:29,460 --> 01:40:33,860
Even if Napster shut down, the idea
itself is out there. People understand
1523
01:40:33,880 --> 01:40:34,880
People enjoy it.
1524
01:40:35,480 --> 01:40:40,560
So to me, I mean, that was absolutely
worth all of the trouble along the way.
1525
01:40:40,560 --> 01:40:46,400
think the technology itself is pretty
powerful, and people have shown that
1526
01:40:46,400 --> 01:40:47,019
love it.
1527
01:40:47,020 --> 01:40:52,760
So I think it will always exist,
regardless of how it evolves or how it
1528
01:41:08,650 --> 01:41:12,650
Set the world on fire.
1529
01:41:15,030 --> 01:41:21,530
I just want to start a
1530
01:41:21,530 --> 01:41:23,990
flame in your heart.
1531
01:41:27,550 --> 01:41:33,490
In my heart I have but one desire.
1532
01:41:39,600 --> 01:41:45,660
And that one is you, no other will do.
1533
01:41:50,160 --> 01:41:55,200
I've lost all ambition for worldly
acclaim.
1534
01:41:55,500 --> 01:41:59,620
I just want to be the one you love.
1535
01:42:01,040 --> 01:42:06,280
And with your admission that you feel
the same.
1536
01:42:07,180 --> 01:42:13,220
I'll have reached the goal I'm dreaming
of. Believe me, I
1537
01:42:13,220 --> 01:42:18,720
don't want to set the world on fire.
1538
01:42:21,740 --> 01:42:28,500
I just want to start a flame
1539
01:42:28,500 --> 01:42:29,500
in you.
1540
01:42:41,870 --> 01:42:43,310
I love you too much.
1541
01:42:44,750 --> 01:42:51,510
I just want to start a great big flame
down in
1542
01:42:51,510 --> 01:42:52,510
your heart.
1543
01:42:54,110 --> 01:43:00,430
You see, I just want to start
1544
01:43:00,430 --> 01:43:04,690
a flame in your heart.
1545
01:43:37,020 --> 01:43:38,420
Bye.
1546
01:43:40,300 --> 01:43:41,700
Bye.
1547
01:44:55,660 --> 01:44:56,660
What the fu -
144783
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