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1
00:00:08,884 --> 00:00:12,304
I'm the living example of
"better late than never."
2
00:00:13,180 --> 00:00:16,558
Until a few years ago,
my life was steady,
3
00:00:17,309 --> 00:00:20,979
predictable,
reassuringly repetitive.
4
00:00:23,732 --> 00:00:26,902
But my recent adventures
have changed all that.
5
00:00:27,819 --> 00:00:29,821
So what's next for me?
6
00:00:29,905 --> 00:00:33,200
Now that I'm considered
something of a traveler,
7
00:00:33,283 --> 00:00:36,453
I've challenged myself to
complete my own bucket list
8
00:00:36,537 --> 00:00:38,914
before actually
kicking the bucket.
9
00:00:38,997 --> 00:00:41,583
I did a lot of research,
10
00:00:41,667 --> 00:00:43,210
kept an open mind…
11
00:00:43,794 --> 00:00:46,213
Who's going hiking
in the Amazon?
12
00:00:46,964 --> 00:00:50,926
…and came up with
a list of my own.
13
00:00:51,009 --> 00:00:52,344
Take a look at this.
14
00:00:53,637 --> 00:00:55,305
Welcome to London.
15
00:00:56,682 --> 00:00:58,267
Never felt more like a tourist.
16
00:00:58,350 --> 00:01:00,978
These are some of the greatest…
17
00:01:02,813 --> 00:01:06,733
Once-in-a-lifetime travel
experiences you can have.
18
00:01:06,817 --> 00:01:09,862
Don't take this the wrong way,
but this is a horrible ride.
19
00:01:11,029 --> 00:01:12,781
Tick that off the bucket list.
20
00:01:12,865 --> 00:01:15,493
-This is my first time in Ireland.
-Of course, I've been here before.
21
00:01:15,576 --> 00:01:17,202
-Yep. Once.
-Once or twice.
22
00:01:17,286 --> 00:01:18,912
-Once.
-Once.
23
00:01:18,996 --> 00:01:21,206
Whether they should be
once in my lifetime…
24
00:01:22,916 --> 00:01:23,959
Is another matter.
25
00:01:24,877 --> 00:01:28,630
But I'd like to think I've
gotten a little bit bolder.
26
00:01:28,714 --> 00:01:30,966
It's hard to believe
I'm actually here.
27
00:01:31,049 --> 00:01:32,759
A little bit braver.
28
00:01:32,843 --> 00:01:33,886
What a save!
29
00:01:33,969 --> 00:01:35,846
Course I work well
under pressure.
30
00:01:35,929 --> 00:01:40,058
So this could be my
most memorable trip yet.
31
00:01:40,142 --> 00:01:42,394
Was getting drunk with Prince
William on your bucket list?
32
00:01:42,477 --> 00:01:44,688
-That's the bucket.
-That's the bucket, is it?
33
00:01:55,782 --> 00:01:57,242
Thank you.
34
00:01:59,995 --> 00:02:03,081
One hundred. One hundred.
35
00:02:03,165 --> 00:02:05,709
They're definitely
popping. We're going up.
36
00:02:09,795 --> 00:02:10,881
This way, please.
37
00:02:12,090 --> 00:02:13,967
This will do.
38
00:02:14,051 --> 00:02:16,220
And first, you can see our view.
39
00:02:16,303 --> 00:02:17,888
Oh, mama.
40
00:02:19,181 --> 00:02:21,475
I've never been up
100 stories before.
41
00:02:21,558 --> 00:02:22,559
Oh, man.
42
00:02:22,643 --> 00:02:25,521
It's about the highest
I've been since the '60s.
43
00:02:26,980 --> 00:02:30,317
This is Seoul. The
capital of South Korea.
44
00:02:30,400 --> 00:02:32,027
And according to my kids,
45
00:02:32,110 --> 00:02:35,364
the epicenter of an
exciting, young phenomenon.
46
00:02:38,116 --> 00:02:40,744
At my age, and in
my line of work,
47
00:02:40,827 --> 00:02:44,164
it's all about keeping
your finger on the pulse.
48
00:02:44,248 --> 00:02:47,084
Which is why, for this
bucket list adventure,
49
00:02:47,167 --> 00:02:50,170
I'm here to ride something
called the K-wave.
50
00:02:51,588 --> 00:02:53,006
I wanna get on it,
51
00:02:54,383 --> 00:02:56,051
get into it, and get behind it.
52
00:02:57,010 --> 00:02:58,178
And get under it.
53
00:02:59,304 --> 00:03:01,139
I wanna find out what it is.
54
00:03:02,808 --> 00:03:04,434
The K-wave is a kaleidoscope
55
00:03:04,518 --> 00:03:08,564
of South Korean pop culture
that's going global.
56
00:03:10,440 --> 00:03:13,235
K-pop music is
making a huge splash,
57
00:03:13,318 --> 00:03:18,031
creating 19 of the world's 20
best-selling albums in 2023.
58
00:03:19,616 --> 00:03:21,702
Then there's K-beauty.
59
00:03:21,785 --> 00:03:26,874
South Korea is the fourth largest
exporter of beauty products in the world.
60
00:03:30,377 --> 00:03:33,630
And we're all eating up K-food.
61
00:03:34,464 --> 00:03:37,968
With over five thousand
Korean restaurants in the US,
62
00:03:38,051 --> 00:03:40,345
it seems that if you put
a "K" in front of it,
63
00:03:40,429 --> 00:03:42,472
there's big bucks to be made.
64
00:03:42,556 --> 00:03:45,267
This K-wave, it's something
that's worth looking into.
65
00:03:45,350 --> 00:03:48,228
Because it's kind of
taking over, you know?
66
00:03:48,312 --> 00:03:52,941
It sounds hip, it sounds
contemporary, it sounds me.
67
00:03:55,569 --> 00:03:59,740
I've been told to meet my
guide down on Hongdae Street.
68
00:03:59,823 --> 00:04:01,783
It's kind of electric, isn't it?
69
00:04:01,867 --> 00:04:06,288
Named one of the 15 coolest
neighborhoods in the world,
70
00:04:06,371 --> 00:04:08,832
so I should blend right in.
71
00:04:09,750 --> 00:04:11,335
Hello, Eugene.
72
00:04:11,418 --> 00:04:14,338
-Anna.
-Hello. Welcome to Seoul.
73
00:04:14,421 --> 00:04:15,839
So, I'm a content creator.
74
00:04:15,923 --> 00:04:19,676
I make content about Korea in
English to the global audience.
75
00:04:19,760 --> 00:04:21,094
Good, good, good.
76
00:04:21,178 --> 00:04:23,013
Look at this.
77
00:04:23,680 --> 00:04:26,225
So, Anna, break down
the K-wave for me.
78
00:04:26,308 --> 00:04:28,268
It's not just K-pop, it's like…
79
00:04:28,352 --> 00:04:30,145
-It's a whole mix of things, so…
-Yeah.
80
00:04:30,229 --> 00:04:33,524
The first thing that really took
off globally were Korean dramas.
81
00:04:33,607 --> 00:04:35,192
And then it was
things like movies,
82
00:04:35,275 --> 00:04:38,779
I don't know if you watched,
like, maybe Oldboy, or Parasite.
83
00:04:38,862 --> 00:04:41,615
-Parasite. Yes. Yeah, yeah.
-It's an amazing movie.
84
00:04:41,698 --> 00:04:44,743
So good, it won Best
Picture at the Oscars.
85
00:04:44,826 --> 00:04:46,537
I mean, you work in Hollywood.
86
00:04:46,620 --> 00:04:49,456
You know the cultural
impact of Hollywood movies
87
00:04:49,540 --> 00:04:52,334
that draws people to LA, and I
think it's the same for Korea.
88
00:04:53,377 --> 00:04:55,170
And it's no accident.
89
00:04:55,254 --> 00:04:59,716
In the '90s, the government poured
money into its creative industries,
90
00:04:59,800 --> 00:05:04,346
which, along with tech and engineering,
helped transform the country
91
00:05:04,429 --> 00:05:07,558
into an economic and
cultural powerhouse.
92
00:05:08,141 --> 00:05:11,186
-This is like a whole new phenomenon?
-Yeah.
93
00:05:11,270 --> 00:05:15,816
That has kind of changed
people's perception of Korea.
94
00:05:15,899 --> 00:05:18,861
For sure. We had the
Korean War in the 1950s.
95
00:05:18,944 --> 00:05:20,446
-Right.
-And it was kind of devastating.
96
00:05:20,529 --> 00:05:22,489
We were a really
undeveloped nation.
97
00:05:22,573 --> 00:05:25,701
As of today, we're, like, the
14th largest economy in the world.
98
00:05:25,784 --> 00:05:26,785
Amazing.
99
00:05:27,411 --> 00:05:29,538
It's an extraordinary
success story,
100
00:05:29,621 --> 00:05:34,293
that has transformed farmland
into a futuristic urban jungle.
101
00:05:34,376 --> 00:05:36,879
All in the space of my lifetime.
102
00:05:38,672 --> 00:05:41,341
So, the work ethic
is quite intense.
103
00:05:41,425 --> 00:05:43,177
-Right?
-Pretty intense, yes.
104
00:05:43,260 --> 00:05:45,429
And we're known to have
strict Asian parents.
105
00:05:45,512 --> 00:05:48,015
And that kind of trickles
down from older generations.
106
00:05:48,098 --> 00:05:50,267
You have to become successful,
you have to work hard,
107
00:05:50,350 --> 00:05:51,935
you have to become something.
108
00:05:52,019 --> 00:05:53,937
-Don't let your family down.
-Right.
109
00:05:54,021 --> 00:05:59,401
And an aspirational career over
here often means getting creative.
110
00:05:59,484 --> 00:06:02,613
We're just constantly on the
go. "Produce more content."
111
00:06:02,696 --> 00:06:05,616
Everyone's a content creator,
everyone's a streamer.
112
00:06:05,699 --> 00:06:07,701
Do you have any social media?
113
00:06:09,453 --> 00:06:10,621
-No.
-No?
114
00:06:11,288 --> 00:06:16,043
But I get the fact that this
is the way things are today.
115
00:06:16,126 --> 00:06:18,045
-Right?
-Today? Yeah. It's very different.
116
00:06:18,128 --> 00:06:20,881
-Shall we cross the road?
-Yeah. What is this?
117
00:06:20,964 --> 00:06:23,675
So because a lot of the times,
especially in the modern age now,
118
00:06:23,759 --> 00:06:25,469
we're standing
here on our phones.
119
00:06:25,552 --> 00:06:28,180
So, just in case people miss
seeing the green light changing,
120
00:06:28,263 --> 00:06:31,558
they have them on the floors, to
be like, "Hey, you should go now."
121
00:06:31,642 --> 00:06:33,227
'Cause they're
always looking down.
122
00:06:33,310 --> 00:06:34,311
A little bit distracted.
123
00:06:34,394 --> 00:06:36,939
I might film something
for my social media now.
124
00:06:37,022 --> 00:06:40,275
It's Eugene in Seoul.
Eugene in Korea.
125
00:06:40,359 --> 00:06:41,360
Look where we are.
126
00:06:45,322 --> 00:06:47,282
It's pretty exciting,
Hongdae Street.
127
00:06:47,366 --> 00:06:50,118
It's just throbbing with energy.
128
00:06:50,202 --> 00:06:51,245
They're good.
129
00:06:51,328 --> 00:06:56,500
These young wannabes are hoping to make
the transition from street to stadium.
130
00:06:56,583 --> 00:07:02,005
But in a billion dollar K-pop
industry, the bar is sky high.
131
00:07:02,089 --> 00:07:05,259
And Anna wants to
introduce me to a band
132
00:07:05,342 --> 00:07:08,345
already vying for their
share of the spotlight.
133
00:07:08,428 --> 00:07:10,889
Okay. Look, we have the
fans here waiting already.
134
00:07:12,099 --> 00:07:16,520
Nowadays is a five-member boy
band all in their early 20s.
135
00:07:16,603 --> 00:07:19,731
Hello. Nice to meet you all.
136
00:07:19,815 --> 00:07:24,528
And like most K-pop bands, created
and managed by their record label.
137
00:07:27,030 --> 00:07:29,616
I think they're gonna do,
like, a group hello to you.
138
00:07:29,700 --> 00:07:30,701
Two, three…
139
00:07:32,119 --> 00:07:34,288
Hello, we are Nowadays.
140
00:07:34,997 --> 00:07:38,417
I like it. I'm gonna
adapt it myself actually.
141
00:07:39,251 --> 00:07:42,129
How much work do you
put in? How many hours?
142
00:07:44,381 --> 00:07:47,885
So, when they're like really active,
performing on TV shows, promoting,
143
00:07:47,968 --> 00:07:51,054
they sleep like one or
two hours a day. Yeah.
144
00:07:52,181 --> 00:07:56,059
Yeah, that was shocking. One to two
hours sleep a night on a busy day.
145
00:07:56,143 --> 00:07:58,854
They don't seem to
mind it, you know?
146
00:07:58,937 --> 00:08:04,943
So, you were 12 when you said,
"This is what I want to do."
147
00:08:05,027 --> 00:08:06,820
-Yeah?
-Yes, that's right.
148
00:08:06,904 --> 00:08:08,697
And your parents said…
149
00:08:13,243 --> 00:08:14,912
They encouraged him.
150
00:08:14,995 --> 00:08:17,915
You know, they started
when they were, like, 12,
151
00:08:17,998 --> 00:08:20,000
with full support
from their parents.
152
00:08:20,083 --> 00:08:22,002
So they're trying
to make it happen,
153
00:08:22,085 --> 00:08:26,256
but it's not the easiest
business to make a living at.
154
00:08:26,340 --> 00:08:30,552
But they're putting their heart and
soul into making a dream come true.
155
00:08:31,678 --> 00:08:35,682
Nowadays made their
official debut in 2024
156
00:08:35,765 --> 00:08:38,352
with the release of
their first album.
157
00:08:39,102 --> 00:08:41,522
Tonight, the guys are
holding a special event
158
00:08:41,605 --> 00:08:43,857
for their most devoted fans.
159
00:08:43,941 --> 00:08:46,026
-Open!
-Hi!
160
00:08:47,736 --> 00:08:50,739
And yours truly is
on the VIP list.
161
00:08:52,115 --> 00:08:54,826
-They serve drinks for the fans?
-Yes, after they perform.
162
00:08:54,910 --> 00:08:56,578
-So, it's an interactive thing?
-Yeah.
163
00:08:56,662 --> 00:08:58,080
You wanna get a
drink from the boys?
164
00:08:58,163 --> 00:08:59,748
-I think we should.
-Hi.
165
00:08:59,831 --> 00:09:03,293
-Strawberry latte.
-Strawberry latte. Okay.
166
00:09:03,919 --> 00:09:05,963
-Lovely.
-Thank you.
167
00:09:06,046 --> 00:09:08,549
We can take a picture with
our strawberry lattes.
168
00:09:08,632 --> 00:09:09,967
Nowadays.
169
00:09:11,927 --> 00:09:15,597
Most aspiring musicians
dream of quitting their jobs
170
00:09:15,681 --> 00:09:18,308
in a coffee shop once
they hit the big time.
171
00:09:19,685 --> 00:09:23,564
But this is a chance for the fans
to meet their idols face-to-face.
172
00:09:24,481 --> 00:09:26,358
Or face-to-phone…
173
00:09:30,904 --> 00:09:33,824
These cameras are insane.
174
00:09:33,907 --> 00:09:36,243
They're like paparazzi, they're
like red carpet cameras.
175
00:09:36,326 --> 00:09:39,079
'Cause they want the best
pictures of their favorites.
176
00:09:39,162 --> 00:09:41,582
My fans aren't
quite this intense.
177
00:09:42,583 --> 00:09:48,255
The appreciation and the devotion that
they show comes through their cameras.
178
00:09:48,338 --> 00:09:51,008
It's not even a
personal interaction.
179
00:09:51,091 --> 00:09:55,345
The phone is up the all the time,
recording every waking second.
180
00:10:00,601 --> 00:10:01,602
What is this?
181
00:10:01,685 --> 00:10:04,563
All these things that they're
doing here, like the hand gestures…
182
00:10:04,646 --> 00:10:06,231
-Right.
-…Is, like, to look cute.
183
00:10:07,107 --> 00:10:08,442
Yeah.
184
00:10:11,486 --> 00:10:13,739
-I think they're gonna dance now.
-Okay.
185
00:10:21,997 --> 00:10:25,792
Up to a hundred K-pop
groups debut each year.
186
00:10:25,876 --> 00:10:28,170
And there's money to be made.
187
00:10:28,253 --> 00:10:33,759
The four largest agencies make over
three billion dollars annually.
188
00:10:33,842 --> 00:10:36,678
But these bands are
a big investment.
189
00:10:36,762 --> 00:10:39,932
Even the ones who make
it, often don't last.
190
00:10:40,015 --> 00:10:42,392
It makes me realize
how lucky I am
191
00:10:42,476 --> 00:10:46,688
to still be working
at my ripe old age.
192
00:10:46,772 --> 00:10:51,318
It's a machine that is
churning out a product,
193
00:10:51,401 --> 00:10:54,988
and that involves the
fans, merchandise…
194
00:10:55,072 --> 00:10:59,993
It is putting kids together
to form instant stardom.
195
00:11:07,167 --> 00:11:08,919
Nobody applauds.
196
00:11:09,002 --> 00:11:10,921
You know, it's kinda quiet.
197
00:11:11,004 --> 00:11:13,924
When you finish a number and all
you hear is click, click, click.
198
00:11:14,007 --> 00:11:15,342
Yeah.
199
00:11:17,094 --> 00:11:21,807
I don't mind admitting, as an
actor, I'm partial to applause.
200
00:11:21,890 --> 00:11:28,146
But here, adulation is expressed
with posts and likes on social media.
201
00:11:28,230 --> 00:11:30,482
Which helps grow a fan base.
202
00:11:30,566 --> 00:11:33,360
Maybe I'm just an
old fogy, okay?
203
00:11:33,443 --> 00:11:35,946
Maybe I'm just not
totally understanding it
204
00:11:36,029 --> 00:11:39,616
the way a 22-year-old
would at this point.
205
00:11:39,700 --> 00:11:42,744
You've had a good first day,
now you should go get some rest.
206
00:11:42,828 --> 00:11:45,205
I'll probably get more than
these kids are getting tonight.
207
00:11:45,289 --> 00:11:47,124
Which is one or two hours.
208
00:11:54,339 --> 00:11:57,384
The energy of this
city is undeniable.
209
00:11:59,261 --> 00:12:00,721
Though, I can't help but wonder
210
00:12:00,804 --> 00:12:04,683
what the future holds for
all those young hopefuls.
211
00:12:05,225 --> 00:12:07,603
Well, it was interesting
because the whole K-pop thing
212
00:12:07,686 --> 00:12:10,147
goes much deeper than I thought.
213
00:12:10,230 --> 00:12:13,734
I mean, I'm still kind of, you know,
weighing whether it's really a good thing.
214
00:12:13,817 --> 00:12:16,486
Obviously, it's a good thing
for the kids that make it,
215
00:12:16,570 --> 00:12:18,614
and they love it, and
this is what they want.
216
00:12:19,156 --> 00:12:23,577
But sometimes I think about
the kids that, you know,
217
00:12:23,660 --> 00:12:28,624
just put all that work and sweat and
labor into trying to become famous,
218
00:12:28,707 --> 00:12:32,169
but they don't make it, you
know, and then what happens?
219
00:12:33,253 --> 00:12:36,673
If Nowadays are going
to hit the big time,
220
00:12:36,757 --> 00:12:40,511
they'll also need fans
from outside South Korea.
221
00:12:41,178 --> 00:12:44,973
One person who is making
waves globally is Eric Nam.
222
00:12:45,682 --> 00:12:47,392
Eugene, Eric. Nice to meet you.
223
00:12:47,476 --> 00:12:51,939
Eric is an American singer,
actor, and media personality…
224
00:12:52,022 --> 00:12:54,024
And now, a podcaster.
225
00:12:54,107 --> 00:12:56,610
-So, these podcasts that you're doing…
-Yeah.
226
00:12:56,693 --> 00:12:58,445
…how big are they
in South Korea?
227
00:12:58,529 --> 00:13:01,114
The majority of our
audience is international.
228
00:13:01,198 --> 00:13:03,617
We have six to seven
million social followers.
229
00:13:03,700 --> 00:13:05,911
We've done over
1.5 billion views.
230
00:13:05,994 --> 00:13:07,246
So, people are watching?
231
00:13:08,372 --> 00:13:09,456
-Are you ready?
-Yeah.
232
00:13:09,540 --> 00:13:13,293
And I'm making a guest
appearance on his latest episode.
233
00:13:13,377 --> 00:13:15,087
All right, this is
the whisper challenge.
234
00:13:15,170 --> 00:13:18,382
We have two players wearing
headphones playing loud music.
235
00:13:18,465 --> 00:13:20,676
How good are your
lip-reading skills?
236
00:13:20,759 --> 00:13:22,094
What?
237
00:13:22,177 --> 00:13:23,846
Got it. Go.
238
00:13:23,929 --> 00:13:25,514
K-pop!
239
00:13:25,597 --> 00:13:27,891
-K-pop!
-Oh! Too easy!
240
00:13:27,975 --> 00:13:29,726
Tae Kwon Do.
241
00:13:29,810 --> 00:13:31,687
Tae Kwon Do.
242
00:13:31,770 --> 00:13:32,980
-Whoa!
-Whoa! Nice.
243
00:13:33,063 --> 00:13:34,648
Banana.
244
00:13:35,607 --> 00:13:36,608
Bagaga.
245
00:13:36,692 --> 00:13:38,068
Banana!
246
00:13:38,151 --> 00:13:40,487
-Bakara!
-Banana! Banana.
247
00:13:40,571 --> 00:13:46,410
-Baka… Ba…
-…Nana! Nana.
248
00:13:46,493 --> 00:13:48,704
-Can we pass? Okay.
-Pass.
249
00:13:48,787 --> 00:13:51,081
-Korea.
-Oh, yeah.
250
00:13:52,249 --> 00:13:55,752
Okay, we do have serious
things to talk about, so…
251
00:13:55,836 --> 00:13:57,129
Let's dive in.
252
00:13:59,173 --> 00:14:01,383
-Thank you for joining us.
-I'm very excited.
253
00:14:01,466 --> 00:14:05,804
Eric and his co-hosts all moved
to Seoul from North America.
254
00:14:05,888 --> 00:14:08,974
He's from Atlanta,
Peniel's from Chicago,
255
00:14:09,057 --> 00:14:12,936
Ashley's from New York,
and Junny's from Vancouver.
256
00:14:13,020 --> 00:14:14,688
The reason so many
of us came here,
257
00:14:14,771 --> 00:14:17,191
is because we never saw
ourselves on TV in the States.
258
00:14:17,274 --> 00:14:19,693
-Right.
-And I think what K-dramas and K-pop
259
00:14:19,776 --> 00:14:24,072
are allowing people like us to do,
is to show people around the world
260
00:14:24,156 --> 00:14:26,241
that we too can act,
that we can sing,
261
00:14:26,325 --> 00:14:28,785
that we can perform and that
we have our stories to tell.
262
00:14:28,869 --> 00:14:31,038
Us growing up, we were
just, like, immigrant kids,
263
00:14:31,121 --> 00:14:33,332
and then seeing the
culture that we grew up on…
264
00:14:33,415 --> 00:14:35,459
Everyone's appreciating
it now, so it's, like…
265
00:14:35,542 --> 00:14:41,173
So, can you kind of pinpoint
down to a single reason
266
00:14:41,256 --> 00:14:44,968
why K-pop has taken
over the way it has?
267
00:14:45,052 --> 00:14:48,013
The reason that it's gotten to where
it is today is because of social media.
268
00:14:48,096 --> 00:14:49,223
Yeah.
269
00:14:49,306 --> 00:14:52,142
Our audience here at
Dive is maybe 30% Asian.
270
00:14:52,226 --> 00:14:57,689
So it's… 70% is just the rest
of the world that is not Asian.
271
00:14:57,773 --> 00:15:03,862
If there's a downside to K-pop or
the K-wave, what would that be?
272
00:15:03,946 --> 00:15:06,240
I think the impossible
beauty standards.
273
00:15:06,323 --> 00:15:10,410
I always see comments
of people saying,
274
00:15:10,494 --> 00:15:12,162
"I wanna be pretty like her,"
275
00:15:12,246 --> 00:15:15,207
or "I wanna be handsome like
him, but I'll never be that way."
276
00:15:15,290 --> 00:15:18,794
If you weren't necessarily
a good-looking person,
277
00:15:18,877 --> 00:15:23,090
but you had a great voice,
would they say, "You know what?
278
00:15:23,173 --> 00:15:26,260
This is not gonna work because we
have kind of an aesthetic here."
279
00:15:27,427 --> 00:15:30,138
Well, we have something
called cosmetic surgery.
280
00:15:30,889 --> 00:15:34,184
Okay, now we're getting into it.
281
00:15:34,268 --> 00:15:38,313
They do pick based on talent,
but they will tell you,
282
00:15:38,397 --> 00:15:41,775
"Before you debut, you're going
to have to get some work done."
283
00:15:41,859 --> 00:15:42,860
Okay…
284
00:15:42,943 --> 00:15:46,530
Having some sort of cosmetic
procedure has become very normalized.
285
00:15:46,613 --> 00:15:49,700
I think it started very… Even
with, like, the double eyelids.
286
00:15:50,325 --> 00:15:52,661
-Are you familiar with double eyelids?
-What is the double eyelid?
287
00:15:52,744 --> 00:15:55,039
-So, like, the crease on the top...
-I have a double eyelid.
288
00:15:55,122 --> 00:15:56,957
Oh, I see. Okay.
289
00:15:57,040 --> 00:15:59,126
While some are born with them,
290
00:15:59,209 --> 00:16:02,963
double eyelids are so highly
prized in South Korea,
291
00:16:03,046 --> 00:16:07,467
that more than 200,000 people
have surgery each year…
292
00:16:07,551 --> 00:16:10,220
-Mine's, like, very thin.
-You have a thin crease.
293
00:16:10,304 --> 00:16:13,891
…to make their eyes look
larger and more almond-shaped.
294
00:16:13,974 --> 00:16:17,477
-I do not have double eyelids.
-I have it on one side here.
295
00:16:17,561 --> 00:16:18,937
You have one crease.
296
00:16:19,021 --> 00:16:22,149
He's halfway there.
He's getting there.
297
00:16:22,232 --> 00:16:23,817
Let's get him in the shot.
298
00:16:23,901 --> 00:16:27,321
Appearance is incredibly
important in the K-wave.
299
00:16:27,404 --> 00:16:30,324
In terms of style, in terms
of what they're wearing,
300
00:16:30,407 --> 00:16:32,034
in terms of what they look like.
301
00:16:32,117 --> 00:16:34,828
-Awesome.
-And cut!
302
00:16:36,580 --> 00:16:39,666
This whole K-beauty
thing has me intrigued.
303
00:16:39,750 --> 00:16:42,669
It's another enormous
South Korean export,
304
00:16:42,753 --> 00:16:46,507
predicted to be worth 14
billion dollars a year.
305
00:16:47,549 --> 00:16:50,594
To learn more, I'm
heading to Gangnam…
306
00:16:51,261 --> 00:16:52,554
Tickets?
307
00:16:52,638 --> 00:16:55,265
…a part of the city
known for its style.
308
00:16:55,933 --> 00:16:58,227
Someone should write
a song about that.
309
00:16:58,310 --> 00:16:59,561
One thousand.
310
00:17:02,272 --> 00:17:03,774
And where's my change?
311
00:17:06,609 --> 00:17:08,153
I don't know.
312
00:17:08,237 --> 00:17:10,280
Okay, I don't know.
313
00:17:10,364 --> 00:17:11,906
Maybe it's on my ticket.
314
00:17:12,991 --> 00:17:13,992
No, it's not.
315
00:17:14,076 --> 00:17:18,955
Never underestimate my
abilities to navigate a city.
316
00:17:20,874 --> 00:17:25,920
Now this might come as a bit of a surprise
considering my matinee idol looks,
317
00:17:26,003 --> 00:17:30,050
but the beauty industry
isn't my field of expertise.
318
00:17:30,717 --> 00:17:32,386
Never been to a beauty clinic.
319
00:17:32,469 --> 00:17:35,180
It will be an adventure,
no question about it.
320
00:17:35,264 --> 00:17:39,059
You know, I've gotten by
this far with this mug.
321
00:17:39,142 --> 00:17:44,106
And I'm not entirely sure how
that happened, but it did.
322
00:17:46,316 --> 00:17:48,277
Now, we go, I guess,
through the gate.
323
00:17:50,279 --> 00:17:51,947
I'm not sure what to touch here.
324
00:17:52,739 --> 00:17:53,949
I don't know how to do this.
325
00:17:55,409 --> 00:17:56,535
Excuse me, how do you…
326
00:17:57,244 --> 00:17:58,245
There.
327
00:17:58,328 --> 00:17:59,621
Thank you.
328
00:18:00,330 --> 00:18:04,418
Beside the bounty of beauty
products in stores across the world,
329
00:18:04,501 --> 00:18:07,421
Seoul's beauty clinics
offer an array of
330
00:18:07,504 --> 00:18:10,716
cutting edge plastic
surgery and treatments.
331
00:18:12,342 --> 00:18:13,635
Mr. Levy.
332
00:18:13,719 --> 00:18:16,305
-Dr. Ko, nice to meet you.
-Nice to meet you too.
333
00:18:16,388 --> 00:18:18,682
-Welcome to our clinic.
-Thank you very much.
334
00:18:18,765 --> 00:18:21,059
Before we start
the consultation,
335
00:18:21,143 --> 00:18:24,062
let's start with 3D scan
of your face, first.
336
00:18:24,897 --> 00:18:25,939
Okay.
337
00:18:26,773 --> 00:18:29,193
Dr. Ko is a busy guy.
338
00:18:29,693 --> 00:18:34,489
Apparently, one in five women in
South Korea has had work done…
339
00:18:34,573 --> 00:18:37,242
-Very futuristic.
-Oh, thank you.
340
00:18:37,784 --> 00:18:40,829
…compared to one
in 20 in the US.
341
00:18:41,496 --> 00:18:43,373
So you'll be taking
photos in here.
342
00:18:43,457 --> 00:18:45,584
I'm gonna put these over here.
343
00:18:45,667 --> 00:18:47,669
Can you put your head line
over to this metal part?
344
00:18:47,753 --> 00:18:49,505
Okay, so we're gonna go now.
345
00:18:49,588 --> 00:18:51,632
Keep your eyes open, please.
346
00:18:51,715 --> 00:18:52,716
Yep.
347
00:18:52,799 --> 00:18:57,346
The machine is meant to highlight
any imperfections with my skin.
348
00:18:57,429 --> 00:19:00,641
Hopefully it won't
be too judgmental.
349
00:19:00,724 --> 00:19:02,643
The photo shoot is over.
350
00:19:02,726 --> 00:19:05,521
So let's check the… the results.
351
00:19:05,604 --> 00:19:08,565
Well, I'm 77, so
It can't… I don't…
352
00:19:10,108 --> 00:19:11,527
Oh, my God.
353
00:19:11,610 --> 00:19:16,365
3D scanned face, so we can have
a look around of your face.
354
00:19:16,448 --> 00:19:17,783
Who would cast that face?
355
00:19:18,992 --> 00:19:21,537
-Let's have a closer look.
-That's too close.
356
00:19:22,788 --> 00:19:25,207
It says lack of elasticity.
357
00:19:25,290 --> 00:19:28,335
Seems pretty elastic to me.
When you… You know what I mean?
358
00:19:28,418 --> 00:19:30,128
I thought it was too elastic.
359
00:19:30,212 --> 00:19:33,257
Hard to believe, but my
facial proportions are good.
360
00:19:33,340 --> 00:19:34,633
You have a great look.
361
00:19:34,716 --> 00:19:37,052
-Thank you, Dr. Ko.
-That's right, yeah.
362
00:19:37,135 --> 00:19:41,223
But if I needed, say, a
stronger jawline or bigger chin,
363
00:19:41,306 --> 00:19:42,933
Dr. Ko. could help me.
364
00:19:43,016 --> 00:19:47,104
He's an expert in something
called, "facial enhancement."
365
00:19:47,187 --> 00:19:49,773
We can add or decrease
volume on your face.
366
00:19:49,857 --> 00:19:53,068
So if you have a short face,
we can add some kind of fillers
367
00:19:53,151 --> 00:19:56,697
to make them more
longer or wider.
368
00:19:56,780 --> 00:19:58,740
-Okay.
-Adding fillers is a common thing
369
00:19:58,824 --> 00:20:00,117
in Korea.
370
00:20:00,200 --> 00:20:02,411
Plus, Dr. Ko and his colleagues
371
00:20:02,494 --> 00:20:05,080
have a selection of
tools at their disposal
372
00:20:05,163 --> 00:20:08,083
to help clients
appear more youthful.
373
00:20:08,166 --> 00:20:10,752
To improve these
wrinkles and lines,
374
00:20:10,836 --> 00:20:14,214
we can use devices to
stimulate your cells.
375
00:20:14,298 --> 00:20:18,260
-What kind of devices?
-I recommend to start with Tune Face.
376
00:20:18,343 --> 00:20:20,554
-Tune Face? Okay.
-That's right.
377
00:20:21,471 --> 00:20:22,556
Welcome to Korea.
378
00:20:23,891 --> 00:20:26,727
This device will
rejuvenate your skin.
379
00:20:26,810 --> 00:20:28,478
Let's give it a go.
380
00:20:28,562 --> 00:20:30,647
-Okay. Okay.
-See what happens.
381
00:20:31,940 --> 00:20:35,861
Tune Face uses radio
frequency and ultrasound
382
00:20:35,944 --> 00:20:40,115
in a bid to stimulate
collagen and tighten the skin.
383
00:20:40,199 --> 00:20:43,076
And I appreciate you trying
to make me look better.
384
00:20:44,161 --> 00:20:46,538
You could feel the
heat, but it felt good.
385
00:20:46,622 --> 00:20:49,249
It felt like a facial
massage in a way.
386
00:20:49,333 --> 00:20:52,002
So right now, I look
one year younger.
387
00:20:52,085 --> 00:20:53,754
-But you could make it ten.
-Yeah.
388
00:20:53,837 --> 00:20:55,506
Now that sounds
awfully appealing.
389
00:20:55,589 --> 00:20:57,382
My face is my face.
390
00:20:57,466 --> 00:20:59,635
I can't do much about
it, you know what I mean?
391
00:20:59,718 --> 00:21:00,802
I can't.
392
00:21:00,886 --> 00:21:03,722
Would I like to be better
looking, ultimately?
393
00:21:03,805 --> 00:21:08,101
Sure, but I don't think a nip and
a tuck is going to do it for me.
394
00:21:08,185 --> 00:21:12,606
You know, it would take… it would
take a lot of money to fix this baby.
395
00:21:12,689 --> 00:21:13,941
Do you notice a difference?
396
00:21:14,024 --> 00:21:16,235
This takes time to
improve your skin.
397
00:21:16,318 --> 00:21:20,239
The cells needs time to make
more protein and collagen.
398
00:21:20,322 --> 00:21:24,826
Well, these cells are reacting awfully
quickly because I'm feeling much younger
399
00:21:24,910 --> 00:21:26,453
than I was before I came in.
400
00:21:26,537 --> 00:21:29,081
-Okay.
-Oh, my…
401
00:21:29,164 --> 00:21:31,166
Well, this is miraculous.
402
00:21:31,250 --> 00:21:32,960
I look 35.
403
00:21:34,545 --> 00:21:37,256
This mirror mirror has
got its work cut out.
404
00:21:37,756 --> 00:21:39,591
But you live in hope.
405
00:21:40,384 --> 00:21:43,220
In this city of
constant innovation,
406
00:21:43,303 --> 00:21:49,643
everything seems to be underpinned by
aesthetics and an ambition to be seen.
407
00:21:49,726 --> 00:21:53,272
Which is a world away from what
it was like for me growing up.
408
00:21:53,981 --> 00:21:58,443
I was not grabbing hold of trying
to be famous when I was a kid.
409
00:21:58,527 --> 00:22:00,654
No, I just wanted to fit in.
410
00:22:02,656 --> 00:22:05,158
And it started with
having a name like Eugene
411
00:22:05,242 --> 00:22:06,827
instead of, you know, Bob.
412
00:22:07,452 --> 00:22:11,248
But the goal for me was
just to keep working.
413
00:22:11,331 --> 00:22:13,500
Just have a check
coming in every week.
414
00:22:14,126 --> 00:22:16,503
For me, it doesn't get
much better than that.
415
00:22:16,587 --> 00:22:21,383
If you hit your peak too soon,
there's nowhere to go but down.
416
00:22:23,802 --> 00:22:27,431
Speaking of which, it's time
to meet Anna for dinner.
417
00:22:30,601 --> 00:22:33,687
In recent years, the
global demand for K-food
418
00:22:33,770 --> 00:22:37,691
has seen exports exceed
12 billion dollars.
419
00:22:38,317 --> 00:22:41,612
So I'm eager to
sample the real thing.
420
00:22:41,695 --> 00:22:44,740
Eugene, this is
Gwangjang Market.
421
00:22:44,823 --> 00:22:48,785
It's one of the oldest food
markets in Korea and the biggest.
422
00:22:48,869 --> 00:22:53,540
-And they sell Korean street foods.
-Well, it smells good.
423
00:22:53,624 --> 00:22:55,417
Do you want to try some lungs?
424
00:22:55,501 --> 00:22:56,710
-Lung?
-Lungs.
425
00:22:56,793 --> 00:22:58,170
-And tripe.
-Lungs?
426
00:22:58,253 --> 00:23:01,006
Yeah. Yeah, we eat a
lot of blood sausage.
427
00:23:01,089 --> 00:23:03,884
-Blood sausage?
-So it's, like, intestine.
428
00:23:03,967 --> 00:23:05,219
It's, like, chicken feet.
429
00:23:05,302 --> 00:23:07,513
-Chicken feet?
-Yeah. Chicken feet.
430
00:23:07,596 --> 00:23:09,681
-Next!
-Next. Let's go.
431
00:23:09,765 --> 00:23:12,059
-Do you see this?
-A live octopus.
432
00:23:12,142 --> 00:23:13,852
Yeah. It's kind of a delicacy.
433
00:23:13,936 --> 00:23:15,354
So we cut up the legs
434
00:23:15,437 --> 00:23:18,815
and you kind of put it in your
mouth while it's still wriggling.
435
00:23:18,899 --> 00:23:21,151
-I like it. I like it.
-And we'll be right back.
436
00:23:22,277 --> 00:23:26,573
Fresh octopus aside, this
cuisine has never been hotter.
437
00:23:26,657 --> 00:23:29,952
And it's backed by a
concerted effort to sell it
438
00:23:30,035 --> 00:23:33,080
to hungry consumers
around the globe.
439
00:23:33,163 --> 00:23:37,334
I think it's because the exposure of
the Korean food in media, in movies…
440
00:23:37,417 --> 00:23:39,419
It just looks so
colorful, right?
441
00:23:39,503 --> 00:23:43,799
Many of those delicacies are
on offer at this little stall…
442
00:23:45,843 --> 00:23:49,680
Run for the last two
decades by 66-year-old, Lim,
443
00:23:49,763 --> 00:23:52,474
who's seen a big change
in her customers.
444
00:23:56,979 --> 00:23:58,730
So she says, back in the days,
445
00:23:58,814 --> 00:24:02,442
a lot of the more senior Koreans
would come and just hang out here
446
00:24:02,526 --> 00:24:04,695
and she says nowadays,
it's the young couples,
447
00:24:04,778 --> 00:24:06,947
the young people
in their 20s, 30s.
448
00:24:07,030 --> 00:24:08,282
It's like a date spot.
449
00:24:08,365 --> 00:24:10,868
-Right.
-I think we should try some of this.
450
00:24:10,951 --> 00:24:13,245
Okay. That look
scary, but what is it?
451
00:24:13,328 --> 00:24:14,580
This is tteokbokki.
452
00:24:14,663 --> 00:24:15,956
It's called a rice cake.
453
00:24:16,039 --> 00:24:18,917
Made with red
chili pepper sauce.
454
00:24:19,001 --> 00:24:21,128
-It's hot?
-It's sweet and spicy.
455
00:24:26,967 --> 00:24:28,093
Is it hot for you?
456
00:24:28,177 --> 00:24:29,511
-No, it's delicious.
-Right?
457
00:24:34,183 --> 00:24:35,642
Okay…
458
00:24:35,726 --> 00:24:38,854
-And then there's that fresh octopus.
-Oh, my God.
459
00:24:38,937 --> 00:24:41,940
So fresh, it could
walk back into the sea.
460
00:24:42,733 --> 00:24:44,693
Oh, my God. This poor thing.
461
00:24:46,361 --> 00:24:48,197
It's still moving on the plate.
462
00:24:49,573 --> 00:24:51,074
-No, no.
-I will have one.
463
00:24:51,158 --> 00:24:53,493
Can't you at least,
like, cook… cook it?
464
00:24:53,577 --> 00:24:54,828
I think this one's dead.
465
00:24:55,412 --> 00:24:56,496
You think that's dead?
466
00:24:57,080 --> 00:24:58,080
So…
467
00:24:58,916 --> 00:25:01,502
The octopus incident aside,
468
00:25:01,585 --> 00:25:04,630
I'm happy to report that,
for once in my life,
469
00:25:04,713 --> 00:25:06,507
I might be ahead of a trend.
470
00:25:06,590 --> 00:25:08,967
-I love this.
-Tteokbokki is billed
471
00:25:09,051 --> 00:25:10,928
as the next big thing.
472
00:25:11,011 --> 00:25:14,640
And you can let everyone
know I told you first.
473
00:25:14,723 --> 00:25:16,767
-That was fun.
-That was very fun.
474
00:25:16,850 --> 00:25:18,227
It's still raining.
475
00:25:19,394 --> 00:25:20,604
-Here we go.
-Let's go.
476
00:25:24,483 --> 00:25:27,861
Koreans are proud of
their culinary heritage.
477
00:25:27,945 --> 00:25:29,738
And rightly so.
478
00:25:29,821 --> 00:25:34,076
But that obsession with food
has taken a slight twist.
479
00:25:36,453 --> 00:25:39,831
More Koreans are now
living and eating alone.
480
00:25:39,915 --> 00:25:43,377
Which has led to a unique
social media phenomenon.
481
00:25:43,460 --> 00:25:45,087
We're going to a mukbang.
482
00:25:46,672 --> 00:25:48,757
Mukbang actually sounds like
483
00:25:48,841 --> 00:25:51,176
the kind of party you
just don't want to miss.
484
00:25:51,260 --> 00:25:55,973
Mukbang is all about
sharing a meal virtually
485
00:25:56,056 --> 00:25:58,475
and getting likes
in the process.
486
00:25:58,559 --> 00:26:04,523
"A mukbang is an online audio-visual
broadcast in which a host consumes
487
00:26:04,606 --> 00:26:09,236
various quantities of food while
interacting with the audience."
488
00:26:09,319 --> 00:26:12,197
-Hello. Hi. Hi.
-Leeby.
489
00:26:12,281 --> 00:26:15,200
31-year-old aspiring
actor, Leeby,
490
00:26:15,284 --> 00:26:18,453
has promised to give me a
taste of what it's all about.
491
00:26:19,037 --> 00:26:21,540
And welcome to my studio.
492
00:26:21,623 --> 00:26:25,085
-Breakfast.
-This is where I film my mukbang.
493
00:26:25,169 --> 00:26:27,129
All right. You're making…
494
00:26:27,212 --> 00:26:28,755
-Rice balls.
-Rice balls.
495
00:26:28,839 --> 00:26:34,136
This unusual trend first emerged
in Korea about 15 years ago…
496
00:26:34,219 --> 00:26:36,013
That's a fair-sized crab.
497
00:26:36,096 --> 00:26:39,516
…but has since spread
globally online,
498
00:26:39,600 --> 00:26:43,812
where you can now find more
than 4 million mukbang videos.
499
00:26:43,896 --> 00:26:46,857
When did you start
this? And why?
500
00:26:46,940 --> 00:26:50,152
I started mukbang six
years ago, actually.
501
00:26:50,235 --> 00:26:53,739
I always wanted to be
in front of the camera.
502
00:26:53,822 --> 00:26:57,910
But then, like, I was
a chubby ugly kid.
503
00:26:57,993 --> 00:27:00,746
I had really low
self-esteem at that time.
504
00:27:00,829 --> 00:27:03,498
Well, yeah… I kind of…
I kind of get that.
505
00:27:03,582 --> 00:27:06,126
Back when I was a kid.
Yeah… Yeah, absolutely.
506
00:27:06,210 --> 00:27:11,340
After I started mukbang and
people, you know, kind of like it.
507
00:27:11,423 --> 00:27:13,634
And then I got
confidence from that.
508
00:27:14,384 --> 00:27:17,930
So, I'm gonna speak a
little bit of English today,
509
00:27:18,013 --> 00:27:21,475
for my friend, Eugene
is watching there.
510
00:27:22,142 --> 00:27:23,560
Okay, let's eat!
511
00:27:23,644 --> 00:27:24,728
I'm getting nervous.
512
00:27:27,105 --> 00:27:28,106
Let's go.
513
00:27:35,155 --> 00:27:37,074
This is really fresh.
514
00:27:39,326 --> 00:27:40,410
Juicy inside.
515
00:27:40,494 --> 00:27:41,495
Crunchy outside.
516
00:27:42,496 --> 00:27:43,872
Whoa.
517
00:27:49,378 --> 00:27:50,963
-Spicy? Take a drink.
-I'm sorry.
518
00:27:51,046 --> 00:27:52,339
Take a drink.
519
00:27:52,422 --> 00:27:57,386
While this is a first for me,
I've got to say, I'm fascinated.
520
00:27:57,469 --> 00:28:02,182
After suffering from low self-esteem,
Leeby's built a successful career
521
00:28:02,266 --> 00:28:04,768
by sharing something she enjoys.
522
00:28:05,477 --> 00:28:10,816
I'm starting to realize that, in Korea,
there's an audience for everything.
523
00:28:10,899 --> 00:28:12,693
This is so good.
524
00:28:12,776 --> 00:28:15,946
Can you keep track of who's
watching you and how many people?
525
00:28:16,029 --> 00:28:20,325
I have 400,000 subscribers.
526
00:28:20,409 --> 00:28:23,745
400,000 people are
watching Leeby do this.
527
00:28:23,829 --> 00:28:26,748
That's how fame happens today.
528
00:28:26,832 --> 00:28:28,041
Note to self:
529
00:28:29,293 --> 00:28:30,502
eating show.
530
00:28:30,586 --> 00:28:32,671
Thanks a lot. Bye.
531
00:28:32,754 --> 00:28:36,258
While these young Koreans
might be broadcasting alone,
532
00:28:36,341 --> 00:28:39,094
they're, in fact, building
a sense of community
533
00:28:39,178 --> 00:28:41,054
and finding their people.
534
00:28:41,680 --> 00:28:44,183
Maybe it's all a
little more personal
535
00:28:44,266 --> 00:28:47,644
and not as superficial as
I might have first thought.
536
00:28:48,145 --> 00:28:51,815
I think I have time in my life,
still, for content creation.
537
00:28:53,066 --> 00:28:55,819
I have to figure out
what that is, you know?
538
00:28:55,903 --> 00:28:58,447
Because it… it can
be anything here.
539
00:28:58,530 --> 00:29:02,492
I'm not convinced I'm the
right age to ride the wave.
540
00:29:02,576 --> 00:29:03,577
Look.
541
00:29:03,660 --> 00:29:07,206
But Anna knows five men
who might prove me wrong.
542
00:29:07,289 --> 00:29:09,499
I think they're making
content right now.
543
00:29:10,083 --> 00:29:11,418
Oh, man.
544
00:29:16,632 --> 00:29:19,426
They're an older
generation of models
545
00:29:19,510 --> 00:29:21,845
and influencers
called, "ahjussi",
546
00:29:21,929 --> 00:29:25,432
which, in Korean, means,
"middle-aged man".
547
00:29:26,391 --> 00:29:27,768
Eugene!
548
00:29:27,851 --> 00:29:28,852
Wow.
549
00:29:32,105 --> 00:29:34,066
I found my lost brother!
550
00:29:35,609 --> 00:29:37,986
-You fit right in.
-All right.
551
00:29:38,070 --> 00:29:40,072
What are you guys up to?
552
00:29:41,865 --> 00:29:43,742
-They're making Instagram Reels.
-Reels.
553
00:29:43,825 --> 00:29:46,203
-Instagram Reels?
-Yeah. Yes.
554
00:29:46,912 --> 00:29:51,542
Now in their 60s, these guys have
all enjoyed successful careers.
555
00:29:57,339 --> 00:29:59,967
They said they slaved away most of
their lives to look after the kids
556
00:30:00,050 --> 00:30:02,469
and the family, and now
they just want to enjoy
557
00:30:02,553 --> 00:30:04,221
and have fun with whatever
they want to do now.
558
00:30:04,304 --> 00:30:06,890
So older men are
younger than you think.
559
00:30:06,974 --> 00:30:08,141
-Exactly. Exactly.
-Yes.
560
00:30:08,225 --> 00:30:09,893
-Well, I understand that.
-Yeah.
561
00:30:10,602 --> 00:30:11,728
Well, let's see what you do.
562
00:30:11,812 --> 00:30:14,982
They want you to be their sixth
member of the group for today.
563
00:30:15,607 --> 00:30:17,693
And you will be the oldest.
564
00:30:17,776 --> 00:30:19,319
-I am the oldest.
-I'm oldest.
565
00:30:19,403 --> 00:30:20,654
-And best looking.
-New member.
566
00:30:20,737 --> 00:30:23,740
Flattery will get
them everywhere.
567
00:30:23,824 --> 00:30:26,910
And besides, their
social media guru
568
00:30:26,994 --> 00:30:29,580
promised we'll start
with something simple.
569
00:30:29,663 --> 00:30:32,291
So you'll want to just turn around
at the same time, all six of you.
570
00:30:32,374 --> 00:30:34,042
-All at once? That's easy.
-Yeah.
571
00:30:34,126 --> 00:30:35,252
We're gonna do it on three.
572
00:30:35,335 --> 00:30:36,920
…two, three.
573
00:30:38,255 --> 00:30:39,923
I thought we're
doing it on three.
574
00:30:40,007 --> 00:30:42,134
-One more time?
-One, two, three.
575
00:30:42,718 --> 00:30:44,720
One, two, three!
576
00:30:46,471 --> 00:30:50,392
Allow me to introduce you
to Old Kids On The Block.
577
00:30:51,018 --> 00:30:54,605
A band to give Nowadays
a run for their money.
578
00:30:55,480 --> 00:30:57,733
One, two, three, four.
579
00:30:57,816 --> 00:31:00,027
-One, two, three, four.
-Keep going!
580
00:31:03,864 --> 00:31:05,949
Nice, nice, nice!
581
00:31:06,033 --> 00:31:08,285
-Lot of fun. Knees are okay.
-Knees okay?
582
00:31:12,581 --> 00:31:15,459
-Thank you, gentlemen.
-Well done.
583
00:31:15,959 --> 00:31:16,960
Good.
584
00:31:17,586 --> 00:31:22,174
My long-lost brother, Ji,
is nearly 70 years old.
585
00:31:22,674 --> 00:31:27,387
I'm curious why he chose to be a
content creator so late in life.
586
00:31:27,888 --> 00:31:29,932
Social media is very important,
587
00:31:30,015 --> 00:31:32,142
for our age especially.
588
00:31:32,226 --> 00:31:33,477
To try and stay young?
589
00:31:33,560 --> 00:31:35,312
Yes, of course.
590
00:31:35,395 --> 00:31:38,690
So, I… I think life
is like a play, right?
591
00:31:38,774 --> 00:31:40,442
-In act one…
-Yeah.
592
00:31:40,526 --> 00:31:43,403
…we were the main
characters, right?
593
00:31:43,487 --> 00:31:47,282
In act two, even
small role is fine.
594
00:31:48,158 --> 00:31:52,871
But we don't come
down from the stage.
595
00:31:52,955 --> 00:31:58,085
So… I'm… I'm going to come down
from the stage of life when I die.
596
00:31:58,168 --> 00:32:00,128
-There's no retirement in sight?
-Yes.
597
00:32:00,212 --> 00:32:02,005
We are in the same boat.
598
00:32:03,549 --> 00:32:05,884
-Love it.
-For Ji and his buddies,
599
00:32:05,968 --> 00:32:08,095
it's not about fame,
600
00:32:08,178 --> 00:32:11,306
it's about staying
connected with the world.
601
00:32:11,390 --> 00:32:14,101
Something I can
definitely relate to.
602
00:32:14,768 --> 00:32:17,020
It's actually starting
to sink in, you know?
603
00:32:17,104 --> 00:32:21,859
I'm kind of making a connection
between content, social media,
604
00:32:21,942 --> 00:32:26,738
making a connection with the
audience that's creating this K-wave.
605
00:32:27,489 --> 00:32:31,952
Those guys, those retirees,
they're loving it, you know?
606
00:32:32,035 --> 00:32:33,704
"We're still kids at heart."
607
00:32:34,496 --> 00:32:36,415
Go for it, you know? Enjoy it.
608
00:32:36,498 --> 00:32:38,542
I couldn't do it
seven days a week,
609
00:32:38,625 --> 00:32:42,296
but I got a chance to connect
with the energy, you know?
610
00:32:42,379 --> 00:32:43,630
Just the fun vibe.
611
00:32:45,632 --> 00:32:47,259
Maybe the performer in me
612
00:32:47,342 --> 00:32:52,764
is not that far removed from these
folks riding the K-wave after all.
613
00:32:52,848 --> 00:32:56,101
I really want to hear you sing a
proper song from beginning to end.
614
00:32:56,185 --> 00:32:58,228
-No, you don't.
-Yes, I do.
615
00:32:58,812 --> 00:33:02,024
Well, I did say there's an
audience for everything over here.
616
00:33:02,107 --> 00:33:05,485
And I guess an audience of
one is better than none.
617
00:33:05,569 --> 00:33:07,613
Would you like a drink?
I think this is tea.
618
00:33:07,696 --> 00:33:09,656
Give me the strongest
tea you've got.
619
00:33:12,534 --> 00:33:15,829
I love Seoul. It's got
a very comfortable feel.
620
00:33:15,913 --> 00:33:19,750
And I can honestly see
myself coming back one day.
621
00:33:19,833 --> 00:33:21,710
-Everybody drink up here.
-Yeah, let's go.
622
00:33:21,793 --> 00:33:23,462
Yeah, that's life
623
00:33:24,338 --> 00:33:26,965
-I had no idea before I got here…
-That's what all…
624
00:33:27,049 --> 00:33:28,967
…just how big the K-wave was.
625
00:33:29,551 --> 00:33:32,137
You're riding high in April
626
00:33:32,221 --> 00:33:34,264
You're shot down in May
627
00:33:34,348 --> 00:33:38,769
And how it's kind of
taking over the world.
628
00:33:38,852 --> 00:33:40,521
…get me down
629
00:33:41,563 --> 00:33:46,360
'Cause this fine old world
It keeps spinnin' around
630
00:33:46,443 --> 00:33:47,694
Whoo!
631
00:33:47,778 --> 00:33:50,697
It's not like they're trying
to stay ahead of the curve,
632
00:33:51,490 --> 00:33:54,201
they're actually
creating the curve.
633
00:33:54,284 --> 00:33:56,787
But it's working for these kids.
634
00:33:56,870 --> 00:34:00,832
They absolutely love
it and they're young.
635
00:34:01,625 --> 00:34:04,294
And I forget, I was young once.
636
00:34:04,378 --> 00:34:09,174
I… I remember how important and
exciting some things were in my life
637
00:34:09,257 --> 00:34:15,389
that my parents and older people
couldn't understand what was going on.
638
00:34:15,472 --> 00:34:18,433
What I was listening
to, what I wanted to do…
639
00:34:18,516 --> 00:34:20,476
It just… They…
They didn't get it.
640
00:34:20,561 --> 00:34:22,187
Now I'm one of those people.
641
00:34:22,771 --> 00:34:25,190
Okay? So I'm saying,
"All right, hold on, now.
642
00:34:25,274 --> 00:34:27,734
Just, you know what?
This is all good."
643
00:34:27,818 --> 00:34:32,864
Yep, that's life, and there's still
some of it in the old dog yet.
644
00:34:33,489 --> 00:34:36,534
It seems to me that these
bucket list experiences
645
00:34:36,618 --> 00:34:39,329
aren't only about ticking
off something new,
646
00:34:40,038 --> 00:34:44,208
they're also about living for
the moment, whatever age you are.
647
00:34:45,210 --> 00:34:48,255
You know what? My new
friend, Ji, is right.
648
00:34:48,338 --> 00:34:53,259
There is no "someday",
there's really only Nowadays.
649
00:34:53,342 --> 00:34:55,304
I'm glad I plugged
into the wave.
650
00:34:55,387 --> 00:34:56,804
No question about it, you know?
651
00:34:56,889 --> 00:34:58,640
Oh, yeah!
652
00:34:58,724 --> 00:35:00,267
-Amazing!
-Thank you!
653
00:35:00,350 --> 00:35:02,769
I can't honestly
say I'm riding it,
654
00:35:02,853 --> 00:35:05,606
but I, you know,
I kind of got wet.
655
00:35:05,689 --> 00:35:07,482
Look at this. Seoul at my feet.
656
00:35:07,566 --> 00:35:10,569
-Good night, Seoul. Good night, baby.
-Good night, Seoul. Good night.
657
00:35:15,240 --> 00:35:16,325
Oye!
658
00:35:16,408 --> 00:35:18,076
-Oye!
-Yeah!
659
00:35:18,619 --> 00:35:20,078
Next on my bucket list…
660
00:35:20,162 --> 00:35:21,622
Do you speak Gaelic?
661
00:35:22,623 --> 00:35:23,783
Well, that didn't sound good.
662
00:35:24,708 --> 00:35:26,919
Happy St. Paddy's Day!
663
00:35:27,461 --> 00:35:30,506
St. Patrick's Day in Ireland. This
is, sort of, as good as it gets.
664
00:35:30,589 --> 00:35:34,134
I'm really looking forward to
doing this with my daughter.
665
00:35:34,218 --> 00:35:35,469
Why are you using a map?
666
00:35:35,552 --> 00:35:37,804
It tells you where to go and
that's the important thing.
667
00:35:37,888 --> 00:35:40,098
-Dad, you want to jump in?
-Thanks for this!
668
00:35:40,182 --> 00:35:41,683
Sláinte and welcome to Ireland.
52902
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