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These are the user uploaded subtitles that are being translated: 1 00:00:08,884 --> 00:00:12,304 I'm the living example of "better late than never." 2 00:00:13,180 --> 00:00:16,558 Until a few years ago, my life was steady, 3 00:00:17,309 --> 00:00:20,979 predictable, reassuringly repetitive. 4 00:00:23,732 --> 00:00:26,902 But my recent adventures have changed all that. 5 00:00:27,819 --> 00:00:29,821 So what's next for me? 6 00:00:29,905 --> 00:00:33,200 Now that I'm considered something of a traveler, 7 00:00:33,283 --> 00:00:36,453 I've challenged myself to complete my own bucket list 8 00:00:36,537 --> 00:00:38,914 before actually kicking the bucket. 9 00:00:38,997 --> 00:00:41,583 I did a lot of research, 10 00:00:41,667 --> 00:00:43,210 kept an open mind… 11 00:00:43,794 --> 00:00:46,213 Who's going hiking in the Amazon? 12 00:00:46,964 --> 00:00:50,926 …and came up with a list of my own. 13 00:00:51,009 --> 00:00:52,344 Take a look at this. 14 00:00:53,637 --> 00:00:55,305 Welcome to London. 15 00:00:56,682 --> 00:00:58,267 Never felt more like a tourist. 16 00:00:58,350 --> 00:01:00,978 These are some of the greatest… 17 00:01:02,813 --> 00:01:06,733 Once-in-a-lifetime travel experiences you can have. 18 00:01:06,817 --> 00:01:09,862 Don't take this the wrong way, but this is a horrible ride. 19 00:01:11,029 --> 00:01:12,781 Tick that off the bucket list. 20 00:01:12,865 --> 00:01:15,493 -This is my first time in Ireland. -Of course, I've been here before. 21 00:01:15,576 --> 00:01:17,202 -Yep. Once. -Once or twice. 22 00:01:17,286 --> 00:01:18,912 -Once. -Once. 23 00:01:18,996 --> 00:01:21,206 Whether they should be once in my lifetime… 24 00:01:22,916 --> 00:01:23,959 Is another matter. 25 00:01:24,877 --> 00:01:28,630 But I'd like to think I've gotten a little bit bolder. 26 00:01:28,714 --> 00:01:30,966 It's hard to believe I'm actually here. 27 00:01:31,049 --> 00:01:32,759 A little bit braver. 28 00:01:32,843 --> 00:01:33,886 What a save! 29 00:01:33,969 --> 00:01:35,846 Course I work well under pressure. 30 00:01:35,929 --> 00:01:40,058 So this could be my most memorable trip yet. 31 00:01:40,142 --> 00:01:42,394 Was getting drunk with Prince William on your bucket list? 32 00:01:42,477 --> 00:01:44,688 -That's the bucket. -That's the bucket, is it? 33 00:01:55,782 --> 00:01:57,242 Thank you. 34 00:01:59,995 --> 00:02:03,081 One hundred. One hundred. 35 00:02:03,165 --> 00:02:05,709 They're definitely popping. We're going up. 36 00:02:09,795 --> 00:02:10,881 This way, please. 37 00:02:12,090 --> 00:02:13,967 This will do. 38 00:02:14,051 --> 00:02:16,220 And first, you can see our view. 39 00:02:16,303 --> 00:02:17,888 Oh, mama. 40 00:02:19,181 --> 00:02:21,475 I've never been up 100 stories before. 41 00:02:21,558 --> 00:02:22,559 Oh, man. 42 00:02:22,643 --> 00:02:25,521 It's about the highest I've been since the '60s. 43 00:02:26,980 --> 00:02:30,317 This is Seoul. The capital of South Korea. 44 00:02:30,400 --> 00:02:32,027 And according to my kids, 45 00:02:32,110 --> 00:02:35,364 the epicenter of an exciting, young phenomenon. 46 00:02:38,116 --> 00:02:40,744 At my age, and in my line of work, 47 00:02:40,827 --> 00:02:44,164 it's all about keeping your finger on the pulse. 48 00:02:44,248 --> 00:02:47,084 Which is why, for this bucket list adventure, 49 00:02:47,167 --> 00:02:50,170 I'm here to ride something called the K-wave. 50 00:02:51,588 --> 00:02:53,006 I wanna get on it, 51 00:02:54,383 --> 00:02:56,051 get into it, and get behind it. 52 00:02:57,010 --> 00:02:58,178 And get under it. 53 00:02:59,304 --> 00:03:01,139 I wanna find out what it is. 54 00:03:02,808 --> 00:03:04,434 The K-wave is a kaleidoscope 55 00:03:04,518 --> 00:03:08,564 of South Korean pop culture that's going global. 56 00:03:10,440 --> 00:03:13,235 K-pop music is making a huge splash, 57 00:03:13,318 --> 00:03:18,031 creating 19 of the world's 20 best-selling albums in 2023. 58 00:03:19,616 --> 00:03:21,702 Then there's K-beauty. 59 00:03:21,785 --> 00:03:26,874 South Korea is the fourth largest exporter of beauty products in the world. 60 00:03:30,377 --> 00:03:33,630 And we're all eating up K-food. 61 00:03:34,464 --> 00:03:37,968 With over five thousand Korean restaurants in the US, 62 00:03:38,051 --> 00:03:40,345 it seems that if you put a "K" in front of it, 63 00:03:40,429 --> 00:03:42,472 there's big bucks to be made. 64 00:03:42,556 --> 00:03:45,267 This K-wave, it's something that's worth looking into. 65 00:03:45,350 --> 00:03:48,228 Because it's kind of taking over, you know? 66 00:03:48,312 --> 00:03:52,941 It sounds hip, it sounds contemporary, it sounds me. 67 00:03:55,569 --> 00:03:59,740 I've been told to meet my guide down on Hongdae Street. 68 00:03:59,823 --> 00:04:01,783 It's kind of electric, isn't it? 69 00:04:01,867 --> 00:04:06,288 Named one of the 15 coolest neighborhoods in the world, 70 00:04:06,371 --> 00:04:08,832 so I should blend right in. 71 00:04:09,750 --> 00:04:11,335 Hello, Eugene. 72 00:04:11,418 --> 00:04:14,338 -Anna. -Hello. Welcome to Seoul. 73 00:04:14,421 --> 00:04:15,839 So, I'm a content creator. 74 00:04:15,923 --> 00:04:19,676 I make content about Korea in English to the global audience. 75 00:04:19,760 --> 00:04:21,094 Good, good, good. 76 00:04:21,178 --> 00:04:23,013 Look at this. 77 00:04:23,680 --> 00:04:26,225 So, Anna, break down the K-wave for me. 78 00:04:26,308 --> 00:04:28,268 It's not just K-pop, it's like… 79 00:04:28,352 --> 00:04:30,145 -It's a whole mix of things, so… -Yeah. 80 00:04:30,229 --> 00:04:33,524 The first thing that really took off globally were Korean dramas. 81 00:04:33,607 --> 00:04:35,192 And then it was things like movies, 82 00:04:35,275 --> 00:04:38,779 I don't know if you watched, like, maybe Oldboy, or Parasite. 83 00:04:38,862 --> 00:04:41,615 -Parasite. Yes. Yeah, yeah. -It's an amazing movie. 84 00:04:41,698 --> 00:04:44,743 So good, it won Best Picture at the Oscars. 85 00:04:44,826 --> 00:04:46,537 I mean, you work in Hollywood. 86 00:04:46,620 --> 00:04:49,456 You know the cultural impact of Hollywood movies 87 00:04:49,540 --> 00:04:52,334 that draws people to LA, and I think it's the same for Korea. 88 00:04:53,377 --> 00:04:55,170 And it's no accident. 89 00:04:55,254 --> 00:04:59,716 In the '90s, the government poured money into its creative industries, 90 00:04:59,800 --> 00:05:04,346 which, along with tech and engineering, helped transform the country 91 00:05:04,429 --> 00:05:07,558 into an economic and cultural powerhouse. 92 00:05:08,141 --> 00:05:11,186 -This is like a whole new phenomenon? -Yeah. 93 00:05:11,270 --> 00:05:15,816 That has kind of changed people's perception of Korea. 94 00:05:15,899 --> 00:05:18,861 For sure. We had the Korean War in the 1950s. 95 00:05:18,944 --> 00:05:20,446 -Right. -And it was kind of devastating. 96 00:05:20,529 --> 00:05:22,489 We were a really undeveloped nation. 97 00:05:22,573 --> 00:05:25,701 As of today, we're, like, the 14th largest economy in the world. 98 00:05:25,784 --> 00:05:26,785 Amazing. 99 00:05:27,411 --> 00:05:29,538 It's an extraordinary success story, 100 00:05:29,621 --> 00:05:34,293 that has transformed farmland into a futuristic urban jungle. 101 00:05:34,376 --> 00:05:36,879 All in the space of my lifetime. 102 00:05:38,672 --> 00:05:41,341 So, the work ethic is quite intense. 103 00:05:41,425 --> 00:05:43,177 -Right? -Pretty intense, yes. 104 00:05:43,260 --> 00:05:45,429 And we're known to have strict Asian parents. 105 00:05:45,512 --> 00:05:48,015 And that kind of trickles down from older generations. 106 00:05:48,098 --> 00:05:50,267 You have to become successful, you have to work hard, 107 00:05:50,350 --> 00:05:51,935 you have to become something. 108 00:05:52,019 --> 00:05:53,937 -Don't let your family down. -Right. 109 00:05:54,021 --> 00:05:59,401 And an aspirational career over here often means getting creative. 110 00:05:59,484 --> 00:06:02,613 We're just constantly on the go. "Produce more content." 111 00:06:02,696 --> 00:06:05,616 Everyone's a content creator, everyone's a streamer. 112 00:06:05,699 --> 00:06:07,701 Do you have any social media? 113 00:06:09,453 --> 00:06:10,621 -No. -No? 114 00:06:11,288 --> 00:06:16,043 But I get the fact that this is the way things are today. 115 00:06:16,126 --> 00:06:18,045 -Right? -Today? Yeah. It's very different. 116 00:06:18,128 --> 00:06:20,881 -Shall we cross the road? -Yeah. What is this? 117 00:06:20,964 --> 00:06:23,675 So because a lot of the times, especially in the modern age now, 118 00:06:23,759 --> 00:06:25,469 we're standing here on our phones. 119 00:06:25,552 --> 00:06:28,180 So, just in case people miss seeing the green light changing, 120 00:06:28,263 --> 00:06:31,558 they have them on the floors, to be like, "Hey, you should go now." 121 00:06:31,642 --> 00:06:33,227 'Cause they're always looking down. 122 00:06:33,310 --> 00:06:34,311 A little bit distracted. 123 00:06:34,394 --> 00:06:36,939 I might film something for my social media now. 124 00:06:37,022 --> 00:06:40,275 It's Eugene in Seoul. Eugene in Korea. 125 00:06:40,359 --> 00:06:41,360 Look where we are. 126 00:06:45,322 --> 00:06:47,282 It's pretty exciting, Hongdae Street. 127 00:06:47,366 --> 00:06:50,118 It's just throbbing with energy. 128 00:06:50,202 --> 00:06:51,245 They're good. 129 00:06:51,328 --> 00:06:56,500 These young wannabes are hoping to make the transition from street to stadium. 130 00:06:56,583 --> 00:07:02,005 But in a billion dollar K-pop industry, the bar is sky high. 131 00:07:02,089 --> 00:07:05,259 And Anna wants to introduce me to a band 132 00:07:05,342 --> 00:07:08,345 already vying for their share of the spotlight. 133 00:07:08,428 --> 00:07:10,889 Okay. Look, we have the fans here waiting already. 134 00:07:12,099 --> 00:07:16,520 Nowadays is a five-member boy band all in their early 20s. 135 00:07:16,603 --> 00:07:19,731 Hello. Nice to meet you all. 136 00:07:19,815 --> 00:07:24,528 And like most K-pop bands, created and managed by their record label. 137 00:07:27,030 --> 00:07:29,616 I think they're gonna do, like, a group hello to you. 138 00:07:29,700 --> 00:07:30,701 Two, three… 139 00:07:32,119 --> 00:07:34,288 Hello, we are Nowadays. 140 00:07:34,997 --> 00:07:38,417 I like it. I'm gonna adapt it myself actually. 141 00:07:39,251 --> 00:07:42,129 How much work do you put in? How many hours? 142 00:07:44,381 --> 00:07:47,885 So, when they're like really active, performing on TV shows, promoting, 143 00:07:47,968 --> 00:07:51,054 they sleep like one or two hours a day. Yeah. 144 00:07:52,181 --> 00:07:56,059 Yeah, that was shocking. One to two hours sleep a night on a busy day. 145 00:07:56,143 --> 00:07:58,854 They don't seem to mind it, you know? 146 00:07:58,937 --> 00:08:04,943 So, you were 12 when you said, "This is what I want to do." 147 00:08:05,027 --> 00:08:06,820 -Yeah? -Yes, that's right. 148 00:08:06,904 --> 00:08:08,697 And your parents said… 149 00:08:13,243 --> 00:08:14,912 They encouraged him. 150 00:08:14,995 --> 00:08:17,915 You know, they started when they were, like, 12, 151 00:08:17,998 --> 00:08:20,000 with full support from their parents. 152 00:08:20,083 --> 00:08:22,002 So they're trying to make it happen, 153 00:08:22,085 --> 00:08:26,256 but it's not the easiest business to make a living at. 154 00:08:26,340 --> 00:08:30,552 But they're putting their heart and soul into making a dream come true. 155 00:08:31,678 --> 00:08:35,682 Nowadays made their official debut in 2024 156 00:08:35,765 --> 00:08:38,352 with the release of their first album. 157 00:08:39,102 --> 00:08:41,522 Tonight, the guys are holding a special event 158 00:08:41,605 --> 00:08:43,857 for their most devoted fans. 159 00:08:43,941 --> 00:08:46,026 -Open! -Hi! 160 00:08:47,736 --> 00:08:50,739 And yours truly is on the VIP list. 161 00:08:52,115 --> 00:08:54,826 -They serve drinks for the fans? -Yes, after they perform. 162 00:08:54,910 --> 00:08:56,578 -So, it's an interactive thing? -Yeah. 163 00:08:56,662 --> 00:08:58,080 You wanna get a drink from the boys? 164 00:08:58,163 --> 00:08:59,748 -I think we should. -Hi. 165 00:08:59,831 --> 00:09:03,293 -Strawberry latte. -Strawberry latte. Okay. 166 00:09:03,919 --> 00:09:05,963 -Lovely. -Thank you. 167 00:09:06,046 --> 00:09:08,549 We can take a picture with our strawberry lattes. 168 00:09:08,632 --> 00:09:09,967 Nowadays. 169 00:09:11,927 --> 00:09:15,597 Most aspiring musicians dream of quitting their jobs 170 00:09:15,681 --> 00:09:18,308 in a coffee shop once they hit the big time. 171 00:09:19,685 --> 00:09:23,564 But this is a chance for the fans to meet their idols face-to-face. 172 00:09:24,481 --> 00:09:26,358 Or face-to-phone… 173 00:09:30,904 --> 00:09:33,824 These cameras are insane. 174 00:09:33,907 --> 00:09:36,243 They're like paparazzi, they're like red carpet cameras. 175 00:09:36,326 --> 00:09:39,079 'Cause they want the best pictures of their favorites. 176 00:09:39,162 --> 00:09:41,582 My fans aren't quite this intense. 177 00:09:42,583 --> 00:09:48,255 The appreciation and the devotion that they show comes through their cameras. 178 00:09:48,338 --> 00:09:51,008 It's not even a personal interaction. 179 00:09:51,091 --> 00:09:55,345 The phone is up the all the time, recording every waking second. 180 00:10:00,601 --> 00:10:01,602 What is this? 181 00:10:01,685 --> 00:10:04,563 All these things that they're doing here, like the hand gestures… 182 00:10:04,646 --> 00:10:06,231 -Right. -…Is, like, to look cute. 183 00:10:07,107 --> 00:10:08,442 Yeah. 184 00:10:11,486 --> 00:10:13,739 -I think they're gonna dance now. -Okay. 185 00:10:21,997 --> 00:10:25,792 Up to a hundred K-pop groups debut each year. 186 00:10:25,876 --> 00:10:28,170 And there's money to be made. 187 00:10:28,253 --> 00:10:33,759 The four largest agencies make over three billion dollars annually. 188 00:10:33,842 --> 00:10:36,678 But these bands are a big investment. 189 00:10:36,762 --> 00:10:39,932 Even the ones who make it, often don't last. 190 00:10:40,015 --> 00:10:42,392 It makes me realize how lucky I am 191 00:10:42,476 --> 00:10:46,688 to still be working at my ripe old age. 192 00:10:46,772 --> 00:10:51,318 It's a machine that is churning out a product, 193 00:10:51,401 --> 00:10:54,988 and that involves the fans, merchandise… 194 00:10:55,072 --> 00:10:59,993 It is putting kids together to form instant stardom. 195 00:11:07,167 --> 00:11:08,919 Nobody applauds. 196 00:11:09,002 --> 00:11:10,921 You know, it's kinda quiet. 197 00:11:11,004 --> 00:11:13,924 When you finish a number and all you hear is click, click, click. 198 00:11:14,007 --> 00:11:15,342 Yeah. 199 00:11:17,094 --> 00:11:21,807 I don't mind admitting, as an actor, I'm partial to applause. 200 00:11:21,890 --> 00:11:28,146 But here, adulation is expressed with posts and likes on social media. 201 00:11:28,230 --> 00:11:30,482 Which helps grow a fan base. 202 00:11:30,566 --> 00:11:33,360 Maybe I'm just an old fogy, okay? 203 00:11:33,443 --> 00:11:35,946 Maybe I'm just not totally understanding it 204 00:11:36,029 --> 00:11:39,616 the way a 22-year-old would at this point. 205 00:11:39,700 --> 00:11:42,744 You've had a good first day, now you should go get some rest. 206 00:11:42,828 --> 00:11:45,205 I'll probably get more than these kids are getting tonight. 207 00:11:45,289 --> 00:11:47,124 Which is one or two hours. 208 00:11:54,339 --> 00:11:57,384 The energy of this city is undeniable. 209 00:11:59,261 --> 00:12:00,721 Though, I can't help but wonder 210 00:12:00,804 --> 00:12:04,683 what the future holds for all those young hopefuls. 211 00:12:05,225 --> 00:12:07,603 Well, it was interesting because the whole K-pop thing 212 00:12:07,686 --> 00:12:10,147 goes much deeper than I thought. 213 00:12:10,230 --> 00:12:13,734 I mean, I'm still kind of, you know, weighing whether it's really a good thing. 214 00:12:13,817 --> 00:12:16,486 Obviously, it's a good thing for the kids that make it, 215 00:12:16,570 --> 00:12:18,614 and they love it, and this is what they want. 216 00:12:19,156 --> 00:12:23,577 But sometimes I think about the kids that, you know, 217 00:12:23,660 --> 00:12:28,624 just put all that work and sweat and labor into trying to become famous, 218 00:12:28,707 --> 00:12:32,169 but they don't make it, you know, and then what happens? 219 00:12:33,253 --> 00:12:36,673 If Nowadays are going to hit the big time, 220 00:12:36,757 --> 00:12:40,511 they'll also need fans from outside South Korea. 221 00:12:41,178 --> 00:12:44,973 One person who is making waves globally is Eric Nam. 222 00:12:45,682 --> 00:12:47,392 Eugene, Eric. Nice to meet you. 223 00:12:47,476 --> 00:12:51,939 Eric is an American singer, actor, and media personality… 224 00:12:52,022 --> 00:12:54,024 And now, a podcaster. 225 00:12:54,107 --> 00:12:56,610 -So, these podcasts that you're doing… -Yeah. 226 00:12:56,693 --> 00:12:58,445 …how big are they in South Korea? 227 00:12:58,529 --> 00:13:01,114 The majority of our audience is international. 228 00:13:01,198 --> 00:13:03,617 We have six to seven million social followers. 229 00:13:03,700 --> 00:13:05,911 We've done over 1.5 billion views. 230 00:13:05,994 --> 00:13:07,246 So, people are watching? 231 00:13:08,372 --> 00:13:09,456 -Are you ready? -Yeah. 232 00:13:09,540 --> 00:13:13,293 And I'm making a guest appearance on his latest episode. 233 00:13:13,377 --> 00:13:15,087 All right, this is the whisper challenge. 234 00:13:15,170 --> 00:13:18,382 We have two players wearing headphones playing loud music. 235 00:13:18,465 --> 00:13:20,676 How good are your lip-reading skills? 236 00:13:20,759 --> 00:13:22,094 What? 237 00:13:22,177 --> 00:13:23,846 Got it. Go. 238 00:13:23,929 --> 00:13:25,514 K-pop! 239 00:13:25,597 --> 00:13:27,891 -K-pop! -Oh! Too easy! 240 00:13:27,975 --> 00:13:29,726 Tae Kwon Do. 241 00:13:29,810 --> 00:13:31,687 Tae Kwon Do. 242 00:13:31,770 --> 00:13:32,980 -Whoa! -Whoa! Nice. 243 00:13:33,063 --> 00:13:34,648 Banana. 244 00:13:35,607 --> 00:13:36,608 Bagaga. 245 00:13:36,692 --> 00:13:38,068 Banana! 246 00:13:38,151 --> 00:13:40,487 -Bakara! -Banana! Banana. 247 00:13:40,571 --> 00:13:46,410 -Baka… Ba… -…Nana! Nana. 248 00:13:46,493 --> 00:13:48,704 -Can we pass? Okay. -Pass. 249 00:13:48,787 --> 00:13:51,081 -Korea. -Oh, yeah. 250 00:13:52,249 --> 00:13:55,752 Okay, we do have serious things to talk about, so… 251 00:13:55,836 --> 00:13:57,129 Let's dive in. 252 00:13:59,173 --> 00:14:01,383 -Thank you for joining us. -I'm very excited. 253 00:14:01,466 --> 00:14:05,804 Eric and his co-hosts all moved to Seoul from North America. 254 00:14:05,888 --> 00:14:08,974 He's from Atlanta, Peniel's from Chicago, 255 00:14:09,057 --> 00:14:12,936 Ashley's from New York, and Junny's from Vancouver. 256 00:14:13,020 --> 00:14:14,688 The reason so many of us came here, 257 00:14:14,771 --> 00:14:17,191 is because we never saw ourselves on TV in the States. 258 00:14:17,274 --> 00:14:19,693 -Right. -And I think what K-dramas and K-pop 259 00:14:19,776 --> 00:14:24,072 are allowing people like us to do, is to show people around the world 260 00:14:24,156 --> 00:14:26,241 that we too can act, that we can sing, 261 00:14:26,325 --> 00:14:28,785 that we can perform and that we have our stories to tell. 262 00:14:28,869 --> 00:14:31,038 Us growing up, we were just, like, immigrant kids, 263 00:14:31,121 --> 00:14:33,332 and then seeing the culture that we grew up on… 264 00:14:33,415 --> 00:14:35,459 Everyone's appreciating it now, so it's, like… 265 00:14:35,542 --> 00:14:41,173 So, can you kind of pinpoint down to a single reason 266 00:14:41,256 --> 00:14:44,968 why K-pop has taken over the way it has? 267 00:14:45,052 --> 00:14:48,013 The reason that it's gotten to where it is today is because of social media. 268 00:14:48,096 --> 00:14:49,223 Yeah. 269 00:14:49,306 --> 00:14:52,142 Our audience here at Dive is maybe 30% Asian. 270 00:14:52,226 --> 00:14:57,689 So it's… 70% is just the rest of the world that is not Asian. 271 00:14:57,773 --> 00:15:03,862 If there's a downside to K-pop or the K-wave, what would that be? 272 00:15:03,946 --> 00:15:06,240 I think the impossible beauty standards. 273 00:15:06,323 --> 00:15:10,410 I always see comments of people saying, 274 00:15:10,494 --> 00:15:12,162 "I wanna be pretty like her," 275 00:15:12,246 --> 00:15:15,207 or "I wanna be handsome like him, but I'll never be that way." 276 00:15:15,290 --> 00:15:18,794 If you weren't necessarily a good-looking person, 277 00:15:18,877 --> 00:15:23,090 but you had a great voice, would they say, "You know what? 278 00:15:23,173 --> 00:15:26,260 This is not gonna work because we have kind of an aesthetic here." 279 00:15:27,427 --> 00:15:30,138 Well, we have something called cosmetic surgery. 280 00:15:30,889 --> 00:15:34,184 Okay, now we're getting into it. 281 00:15:34,268 --> 00:15:38,313 They do pick based on talent, but they will tell you, 282 00:15:38,397 --> 00:15:41,775 "Before you debut, you're going to have to get some work done." 283 00:15:41,859 --> 00:15:42,860 Okay… 284 00:15:42,943 --> 00:15:46,530 Having some sort of cosmetic procedure has become very normalized. 285 00:15:46,613 --> 00:15:49,700 I think it started very… Even with, like, the double eyelids. 286 00:15:50,325 --> 00:15:52,661 -Are you familiar with double eyelids? -What is the double eyelid? 287 00:15:52,744 --> 00:15:55,039 -So, like, the crease on the top... -I have a double eyelid. 288 00:15:55,122 --> 00:15:56,957 Oh, I see. Okay. 289 00:15:57,040 --> 00:15:59,126 While some are born with them, 290 00:15:59,209 --> 00:16:02,963 double eyelids are so highly prized in South Korea, 291 00:16:03,046 --> 00:16:07,467 that more than 200,000 people have surgery each year… 292 00:16:07,551 --> 00:16:10,220 -Mine's, like, very thin. -You have a thin crease. 293 00:16:10,304 --> 00:16:13,891 …to make their eyes look larger and more almond-shaped. 294 00:16:13,974 --> 00:16:17,477 -I do not have double eyelids. -I have it on one side here. 295 00:16:17,561 --> 00:16:18,937 You have one crease. 296 00:16:19,021 --> 00:16:22,149 He's halfway there. He's getting there. 297 00:16:22,232 --> 00:16:23,817 Let's get him in the shot. 298 00:16:23,901 --> 00:16:27,321 Appearance is incredibly important in the K-wave. 299 00:16:27,404 --> 00:16:30,324 In terms of style, in terms of what they're wearing, 300 00:16:30,407 --> 00:16:32,034 in terms of what they look like. 301 00:16:32,117 --> 00:16:34,828 -Awesome. -And cut! 302 00:16:36,580 --> 00:16:39,666 This whole K-beauty thing has me intrigued. 303 00:16:39,750 --> 00:16:42,669 It's another enormous South Korean export, 304 00:16:42,753 --> 00:16:46,507 predicted to be worth 14 billion dollars a year. 305 00:16:47,549 --> 00:16:50,594 To learn more, I'm heading to Gangnam… 306 00:16:51,261 --> 00:16:52,554 Tickets? 307 00:16:52,638 --> 00:16:55,265 …a part of the city known for its style. 308 00:16:55,933 --> 00:16:58,227 Someone should write a song about that. 309 00:16:58,310 --> 00:16:59,561 One thousand. 310 00:17:02,272 --> 00:17:03,774 And where's my change? 311 00:17:06,609 --> 00:17:08,153 I don't know. 312 00:17:08,237 --> 00:17:10,280 Okay, I don't know. 313 00:17:10,364 --> 00:17:11,906 Maybe it's on my ticket. 314 00:17:12,991 --> 00:17:13,992 No, it's not. 315 00:17:14,076 --> 00:17:18,955 Never underestimate my abilities to navigate a city. 316 00:17:20,874 --> 00:17:25,920 Now this might come as a bit of a surprise considering my matinee idol looks, 317 00:17:26,003 --> 00:17:30,050 but the beauty industry isn't my field of expertise. 318 00:17:30,717 --> 00:17:32,386 Never been to a beauty clinic. 319 00:17:32,469 --> 00:17:35,180 It will be an adventure, no question about it. 320 00:17:35,264 --> 00:17:39,059 You know, I've gotten by this far with this mug. 321 00:17:39,142 --> 00:17:44,106 And I'm not entirely sure how that happened, but it did. 322 00:17:46,316 --> 00:17:48,277 Now, we go, I guess, through the gate. 323 00:17:50,279 --> 00:17:51,947 I'm not sure what to touch here. 324 00:17:52,739 --> 00:17:53,949 I don't know how to do this. 325 00:17:55,409 --> 00:17:56,535 Excuse me, how do you… 326 00:17:57,244 --> 00:17:58,245 There. 327 00:17:58,328 --> 00:17:59,621 Thank you. 328 00:18:00,330 --> 00:18:04,418 Beside the bounty of beauty products in stores across the world, 329 00:18:04,501 --> 00:18:07,421 Seoul's beauty clinics offer an array of 330 00:18:07,504 --> 00:18:10,716 cutting edge plastic surgery and treatments. 331 00:18:12,342 --> 00:18:13,635 Mr. Levy. 332 00:18:13,719 --> 00:18:16,305 -Dr. Ko, nice to meet you. -Nice to meet you too. 333 00:18:16,388 --> 00:18:18,682 -Welcome to our clinic. -Thank you very much. 334 00:18:18,765 --> 00:18:21,059 Before we start the consultation, 335 00:18:21,143 --> 00:18:24,062 let's start with 3D scan of your face, first. 336 00:18:24,897 --> 00:18:25,939 Okay. 337 00:18:26,773 --> 00:18:29,193 Dr. Ko is a busy guy. 338 00:18:29,693 --> 00:18:34,489 Apparently, one in five women in South Korea has had work done… 339 00:18:34,573 --> 00:18:37,242 -Very futuristic. -Oh, thank you. 340 00:18:37,784 --> 00:18:40,829 …compared to one in 20 in the US. 341 00:18:41,496 --> 00:18:43,373 So you'll be taking photos in here. 342 00:18:43,457 --> 00:18:45,584 I'm gonna put these over here. 343 00:18:45,667 --> 00:18:47,669 Can you put your head line over to this metal part? 344 00:18:47,753 --> 00:18:49,505 Okay, so we're gonna go now. 345 00:18:49,588 --> 00:18:51,632 Keep your eyes open, please. 346 00:18:51,715 --> 00:18:52,716 Yep. 347 00:18:52,799 --> 00:18:57,346 The machine is meant to highlight any imperfections with my skin. 348 00:18:57,429 --> 00:19:00,641 Hopefully it won't be too judgmental. 349 00:19:00,724 --> 00:19:02,643 The photo shoot is over. 350 00:19:02,726 --> 00:19:05,521 So let's check the… the results. 351 00:19:05,604 --> 00:19:08,565 Well, I'm 77, so It can't… I don't… 352 00:19:10,108 --> 00:19:11,527 Oh, my God. 353 00:19:11,610 --> 00:19:16,365 3D scanned face, so we can have a look around of your face. 354 00:19:16,448 --> 00:19:17,783 Who would cast that face? 355 00:19:18,992 --> 00:19:21,537 -Let's have a closer look. -That's too close. 356 00:19:22,788 --> 00:19:25,207 It says lack of elasticity. 357 00:19:25,290 --> 00:19:28,335 Seems pretty elastic to me. When you… You know what I mean? 358 00:19:28,418 --> 00:19:30,128 I thought it was too elastic. 359 00:19:30,212 --> 00:19:33,257 Hard to believe, but my facial proportions are good. 360 00:19:33,340 --> 00:19:34,633 You have a great look. 361 00:19:34,716 --> 00:19:37,052 -Thank you, Dr. Ko. -That's right, yeah. 362 00:19:37,135 --> 00:19:41,223 But if I needed, say, a stronger jawline or bigger chin, 363 00:19:41,306 --> 00:19:42,933 Dr. Ko. could help me. 364 00:19:43,016 --> 00:19:47,104 He's an expert in something called, "facial enhancement." 365 00:19:47,187 --> 00:19:49,773 We can add or decrease volume on your face. 366 00:19:49,857 --> 00:19:53,068 So if you have a short face, we can add some kind of fillers 367 00:19:53,151 --> 00:19:56,697 to make them more longer or wider. 368 00:19:56,780 --> 00:19:58,740 -Okay. -Adding fillers is a common thing 369 00:19:58,824 --> 00:20:00,117 in Korea. 370 00:20:00,200 --> 00:20:02,411 Plus, Dr. Ko and his colleagues 371 00:20:02,494 --> 00:20:05,080 have a selection of tools at their disposal 372 00:20:05,163 --> 00:20:08,083 to help clients appear more youthful. 373 00:20:08,166 --> 00:20:10,752 To improve these wrinkles and lines, 374 00:20:10,836 --> 00:20:14,214 we can use devices to stimulate your cells. 375 00:20:14,298 --> 00:20:18,260 -What kind of devices? -I recommend to start with Tune Face. 376 00:20:18,343 --> 00:20:20,554 -Tune Face? Okay. -That's right. 377 00:20:21,471 --> 00:20:22,556 Welcome to Korea. 378 00:20:23,891 --> 00:20:26,727 This device will rejuvenate your skin. 379 00:20:26,810 --> 00:20:28,478 Let's give it a go. 380 00:20:28,562 --> 00:20:30,647 -Okay. Okay. -See what happens. 381 00:20:31,940 --> 00:20:35,861 Tune Face uses radio frequency and ultrasound 382 00:20:35,944 --> 00:20:40,115 in a bid to stimulate collagen and tighten the skin. 383 00:20:40,199 --> 00:20:43,076 And I appreciate you trying to make me look better. 384 00:20:44,161 --> 00:20:46,538 You could feel the heat, but it felt good. 385 00:20:46,622 --> 00:20:49,249 It felt like a facial massage in a way. 386 00:20:49,333 --> 00:20:52,002 So right now, I look one year younger. 387 00:20:52,085 --> 00:20:53,754 -But you could make it ten. -Yeah. 388 00:20:53,837 --> 00:20:55,506 Now that sounds awfully appealing. 389 00:20:55,589 --> 00:20:57,382 My face is my face. 390 00:20:57,466 --> 00:20:59,635 I can't do much about it, you know what I mean? 391 00:20:59,718 --> 00:21:00,802 I can't. 392 00:21:00,886 --> 00:21:03,722 Would I like to be better looking, ultimately? 393 00:21:03,805 --> 00:21:08,101 Sure, but I don't think a nip and a tuck is going to do it for me. 394 00:21:08,185 --> 00:21:12,606 You know, it would take… it would take a lot of money to fix this baby. 395 00:21:12,689 --> 00:21:13,941 Do you notice a difference? 396 00:21:14,024 --> 00:21:16,235 This takes time to improve your skin. 397 00:21:16,318 --> 00:21:20,239 The cells needs time to make more protein and collagen. 398 00:21:20,322 --> 00:21:24,826 Well, these cells are reacting awfully quickly because I'm feeling much younger 399 00:21:24,910 --> 00:21:26,453 than I was before I came in. 400 00:21:26,537 --> 00:21:29,081 -Okay. -Oh, my… 401 00:21:29,164 --> 00:21:31,166 Well, this is miraculous. 402 00:21:31,250 --> 00:21:32,960 I look 35. 403 00:21:34,545 --> 00:21:37,256 This mirror mirror has got its work cut out. 404 00:21:37,756 --> 00:21:39,591 But you live in hope. 405 00:21:40,384 --> 00:21:43,220 In this city of constant innovation, 406 00:21:43,303 --> 00:21:49,643 everything seems to be underpinned by aesthetics and an ambition to be seen. 407 00:21:49,726 --> 00:21:53,272 Which is a world away from what it was like for me growing up. 408 00:21:53,981 --> 00:21:58,443 I was not grabbing hold of trying to be famous when I was a kid. 409 00:21:58,527 --> 00:22:00,654 No, I just wanted to fit in. 410 00:22:02,656 --> 00:22:05,158 And it started with having a name like Eugene 411 00:22:05,242 --> 00:22:06,827 instead of, you know, Bob. 412 00:22:07,452 --> 00:22:11,248 But the goal for me was just to keep working. 413 00:22:11,331 --> 00:22:13,500 Just have a check coming in every week. 414 00:22:14,126 --> 00:22:16,503 For me, it doesn't get much better than that. 415 00:22:16,587 --> 00:22:21,383 If you hit your peak too soon, there's nowhere to go but down. 416 00:22:23,802 --> 00:22:27,431 Speaking of which, it's time to meet Anna for dinner. 417 00:22:30,601 --> 00:22:33,687 In recent years, the global demand for K-food 418 00:22:33,770 --> 00:22:37,691 has seen exports exceed 12 billion dollars. 419 00:22:38,317 --> 00:22:41,612 So I'm eager to sample the real thing. 420 00:22:41,695 --> 00:22:44,740 Eugene, this is Gwangjang Market. 421 00:22:44,823 --> 00:22:48,785 It's one of the oldest food markets in Korea and the biggest. 422 00:22:48,869 --> 00:22:53,540 -And they sell Korean street foods. -Well, it smells good. 423 00:22:53,624 --> 00:22:55,417 Do you want to try some lungs? 424 00:22:55,501 --> 00:22:56,710 -Lung? -Lungs. 425 00:22:56,793 --> 00:22:58,170 -And tripe. -Lungs? 426 00:22:58,253 --> 00:23:01,006 Yeah. Yeah, we eat a lot of blood sausage. 427 00:23:01,089 --> 00:23:03,884 -Blood sausage? -So it's, like, intestine. 428 00:23:03,967 --> 00:23:05,219 It's, like, chicken feet. 429 00:23:05,302 --> 00:23:07,513 -Chicken feet? -Yeah. Chicken feet. 430 00:23:07,596 --> 00:23:09,681 -Next! -Next. Let's go. 431 00:23:09,765 --> 00:23:12,059 -Do you see this? -A live octopus. 432 00:23:12,142 --> 00:23:13,852 Yeah. It's kind of a delicacy. 433 00:23:13,936 --> 00:23:15,354 So we cut up the legs 434 00:23:15,437 --> 00:23:18,815 and you kind of put it in your mouth while it's still wriggling. 435 00:23:18,899 --> 00:23:21,151 -I like it. I like it. -And we'll be right back. 436 00:23:22,277 --> 00:23:26,573 Fresh octopus aside, this cuisine has never been hotter. 437 00:23:26,657 --> 00:23:29,952 And it's backed by a concerted effort to sell it 438 00:23:30,035 --> 00:23:33,080 to hungry consumers around the globe. 439 00:23:33,163 --> 00:23:37,334 I think it's because the exposure of the Korean food in media, in movies… 440 00:23:37,417 --> 00:23:39,419 It just looks so colorful, right? 441 00:23:39,503 --> 00:23:43,799 Many of those delicacies are on offer at this little stall… 442 00:23:45,843 --> 00:23:49,680 Run for the last two decades by 66-year-old, Lim, 443 00:23:49,763 --> 00:23:52,474 who's seen a big change in her customers. 444 00:23:56,979 --> 00:23:58,730 So she says, back in the days, 445 00:23:58,814 --> 00:24:02,442 a lot of the more senior Koreans would come and just hang out here 446 00:24:02,526 --> 00:24:04,695 and she says nowadays, it's the young couples, 447 00:24:04,778 --> 00:24:06,947 the young people in their 20s, 30s. 448 00:24:07,030 --> 00:24:08,282 It's like a date spot. 449 00:24:08,365 --> 00:24:10,868 -Right. -I think we should try some of this. 450 00:24:10,951 --> 00:24:13,245 Okay. That look scary, but what is it? 451 00:24:13,328 --> 00:24:14,580 This is tteokbokki. 452 00:24:14,663 --> 00:24:15,956 It's called a rice cake. 453 00:24:16,039 --> 00:24:18,917 Made with red chili pepper sauce. 454 00:24:19,001 --> 00:24:21,128 -It's hot? -It's sweet and spicy. 455 00:24:26,967 --> 00:24:28,093 Is it hot for you? 456 00:24:28,177 --> 00:24:29,511 -No, it's delicious. -Right? 457 00:24:34,183 --> 00:24:35,642 Okay… 458 00:24:35,726 --> 00:24:38,854 -And then there's that fresh octopus. -Oh, my God. 459 00:24:38,937 --> 00:24:41,940 So fresh, it could walk back into the sea. 460 00:24:42,733 --> 00:24:44,693 Oh, my God. This poor thing. 461 00:24:46,361 --> 00:24:48,197 It's still moving on the plate. 462 00:24:49,573 --> 00:24:51,074 -No, no. -I will have one. 463 00:24:51,158 --> 00:24:53,493 Can't you at least, like, cook… cook it? 464 00:24:53,577 --> 00:24:54,828 I think this one's dead. 465 00:24:55,412 --> 00:24:56,496 You think that's dead? 466 00:24:57,080 --> 00:24:58,080 So… 467 00:24:58,916 --> 00:25:01,502 The octopus incident aside, 468 00:25:01,585 --> 00:25:04,630 I'm happy to report that, for once in my life, 469 00:25:04,713 --> 00:25:06,507 I might be ahead of a trend. 470 00:25:06,590 --> 00:25:08,967 -I love this. -Tteokbokki is billed 471 00:25:09,051 --> 00:25:10,928 as the next big thing. 472 00:25:11,011 --> 00:25:14,640 And you can let everyone know I told you first. 473 00:25:14,723 --> 00:25:16,767 -That was fun. -That was very fun. 474 00:25:16,850 --> 00:25:18,227 It's still raining. 475 00:25:19,394 --> 00:25:20,604 -Here we go. -Let's go. 476 00:25:24,483 --> 00:25:27,861 Koreans are proud of their culinary heritage. 477 00:25:27,945 --> 00:25:29,738 And rightly so. 478 00:25:29,821 --> 00:25:34,076 But that obsession with food has taken a slight twist. 479 00:25:36,453 --> 00:25:39,831 More Koreans are now living and eating alone. 480 00:25:39,915 --> 00:25:43,377 Which has led to a unique social media phenomenon. 481 00:25:43,460 --> 00:25:45,087 We're going to a mukbang. 482 00:25:46,672 --> 00:25:48,757 Mukbang actually sounds like 483 00:25:48,841 --> 00:25:51,176 the kind of party you just don't want to miss. 484 00:25:51,260 --> 00:25:55,973 Mukbang is all about sharing a meal virtually 485 00:25:56,056 --> 00:25:58,475 and getting likes in the process. 486 00:25:58,559 --> 00:26:04,523 "A mukbang is an online audio-visual broadcast in which a host consumes 487 00:26:04,606 --> 00:26:09,236 various quantities of food while interacting with the audience." 488 00:26:09,319 --> 00:26:12,197 -Hello. Hi. Hi. -Leeby. 489 00:26:12,281 --> 00:26:15,200 31-year-old aspiring actor, Leeby, 490 00:26:15,284 --> 00:26:18,453 has promised to give me a taste of what it's all about. 491 00:26:19,037 --> 00:26:21,540 And welcome to my studio. 492 00:26:21,623 --> 00:26:25,085 -Breakfast. -This is where I film my mukbang. 493 00:26:25,169 --> 00:26:27,129 All right. You're making… 494 00:26:27,212 --> 00:26:28,755 -Rice balls. -Rice balls. 495 00:26:28,839 --> 00:26:34,136 This unusual trend first emerged in Korea about 15 years ago… 496 00:26:34,219 --> 00:26:36,013 That's a fair-sized crab. 497 00:26:36,096 --> 00:26:39,516 …but has since spread globally online, 498 00:26:39,600 --> 00:26:43,812 where you can now find more than 4 million mukbang videos. 499 00:26:43,896 --> 00:26:46,857 When did you start this? And why? 500 00:26:46,940 --> 00:26:50,152 I started mukbang six years ago, actually. 501 00:26:50,235 --> 00:26:53,739 I always wanted to be in front of the camera. 502 00:26:53,822 --> 00:26:57,910 But then, like, I was a chubby ugly kid. 503 00:26:57,993 --> 00:27:00,746 I had really low self-esteem at that time. 504 00:27:00,829 --> 00:27:03,498 Well, yeah… I kind of… I kind of get that. 505 00:27:03,582 --> 00:27:06,126 Back when I was a kid. Yeah… Yeah, absolutely. 506 00:27:06,210 --> 00:27:11,340 After I started mukbang and people, you know, kind of like it. 507 00:27:11,423 --> 00:27:13,634 And then I got confidence from that. 508 00:27:14,384 --> 00:27:17,930 So, I'm gonna speak a little bit of English today, 509 00:27:18,013 --> 00:27:21,475 for my friend, Eugene is watching there. 510 00:27:22,142 --> 00:27:23,560 Okay, let's eat! 511 00:27:23,644 --> 00:27:24,728 I'm getting nervous. 512 00:27:27,105 --> 00:27:28,106 Let's go. 513 00:27:35,155 --> 00:27:37,074 This is really fresh. 514 00:27:39,326 --> 00:27:40,410 Juicy inside. 515 00:27:40,494 --> 00:27:41,495 Crunchy outside. 516 00:27:42,496 --> 00:27:43,872 Whoa. 517 00:27:49,378 --> 00:27:50,963 -Spicy? Take a drink. -I'm sorry. 518 00:27:51,046 --> 00:27:52,339 Take a drink. 519 00:27:52,422 --> 00:27:57,386 While this is a first for me, I've got to say, I'm fascinated. 520 00:27:57,469 --> 00:28:02,182 After suffering from low self-esteem, Leeby's built a successful career 521 00:28:02,266 --> 00:28:04,768 by sharing something she enjoys. 522 00:28:05,477 --> 00:28:10,816 I'm starting to realize that, in Korea, there's an audience for everything. 523 00:28:10,899 --> 00:28:12,693 This is so good. 524 00:28:12,776 --> 00:28:15,946 Can you keep track of who's watching you and how many people? 525 00:28:16,029 --> 00:28:20,325 I have 400,000 subscribers. 526 00:28:20,409 --> 00:28:23,745 400,000 people are watching Leeby do this. 527 00:28:23,829 --> 00:28:26,748 That's how fame happens today. 528 00:28:26,832 --> 00:28:28,041 Note to self: 529 00:28:29,293 --> 00:28:30,502 eating show. 530 00:28:30,586 --> 00:28:32,671 Thanks a lot. Bye. 531 00:28:32,754 --> 00:28:36,258 While these young Koreans might be broadcasting alone, 532 00:28:36,341 --> 00:28:39,094 they're, in fact, building a sense of community 533 00:28:39,178 --> 00:28:41,054 and finding their people. 534 00:28:41,680 --> 00:28:44,183 Maybe it's all a little more personal 535 00:28:44,266 --> 00:28:47,644 and not as superficial as I might have first thought. 536 00:28:48,145 --> 00:28:51,815 I think I have time in my life, still, for content creation. 537 00:28:53,066 --> 00:28:55,819 I have to figure out what that is, you know? 538 00:28:55,903 --> 00:28:58,447 Because it… it can be anything here. 539 00:28:58,530 --> 00:29:02,492 I'm not convinced I'm the right age to ride the wave. 540 00:29:02,576 --> 00:29:03,577 Look. 541 00:29:03,660 --> 00:29:07,206 But Anna knows five men who might prove me wrong. 542 00:29:07,289 --> 00:29:09,499 I think they're making content right now. 543 00:29:10,083 --> 00:29:11,418 Oh, man. 544 00:29:16,632 --> 00:29:19,426 They're an older generation of models 545 00:29:19,510 --> 00:29:21,845 and influencers called, "ahjussi", 546 00:29:21,929 --> 00:29:25,432 which, in Korean, means, "middle-aged man". 547 00:29:26,391 --> 00:29:27,768 Eugene! 548 00:29:27,851 --> 00:29:28,852 Wow. 549 00:29:32,105 --> 00:29:34,066 I found my lost brother! 550 00:29:35,609 --> 00:29:37,986 -You fit right in. -All right. 551 00:29:38,070 --> 00:29:40,072 What are you guys up to? 552 00:29:41,865 --> 00:29:43,742 -They're making Instagram Reels. -Reels. 553 00:29:43,825 --> 00:29:46,203 -Instagram Reels? -Yeah. Yes. 554 00:29:46,912 --> 00:29:51,542 Now in their 60s, these guys have all enjoyed successful careers. 555 00:29:57,339 --> 00:29:59,967 They said they slaved away most of their lives to look after the kids 556 00:30:00,050 --> 00:30:02,469 and the family, and now they just want to enjoy 557 00:30:02,553 --> 00:30:04,221 and have fun with whatever they want to do now. 558 00:30:04,304 --> 00:30:06,890 So older men are younger than you think. 559 00:30:06,974 --> 00:30:08,141 -Exactly. Exactly. -Yes. 560 00:30:08,225 --> 00:30:09,893 -Well, I understand that. -Yeah. 561 00:30:10,602 --> 00:30:11,728 Well, let's see what you do. 562 00:30:11,812 --> 00:30:14,982 They want you to be their sixth member of the group for today. 563 00:30:15,607 --> 00:30:17,693 And you will be the oldest. 564 00:30:17,776 --> 00:30:19,319 -I am the oldest. -I'm oldest. 565 00:30:19,403 --> 00:30:20,654 -And best looking. -New member. 566 00:30:20,737 --> 00:30:23,740 Flattery will get them everywhere. 567 00:30:23,824 --> 00:30:26,910 And besides, their social media guru 568 00:30:26,994 --> 00:30:29,580 promised we'll start with something simple. 569 00:30:29,663 --> 00:30:32,291 So you'll want to just turn around at the same time, all six of you. 570 00:30:32,374 --> 00:30:34,042 -All at once? That's easy. -Yeah. 571 00:30:34,126 --> 00:30:35,252 We're gonna do it on three. 572 00:30:35,335 --> 00:30:36,920 …two, three. 573 00:30:38,255 --> 00:30:39,923 I thought we're doing it on three. 574 00:30:40,007 --> 00:30:42,134 -One more time? -One, two, three. 575 00:30:42,718 --> 00:30:44,720 One, two, three! 576 00:30:46,471 --> 00:30:50,392 Allow me to introduce you to Old Kids On The Block. 577 00:30:51,018 --> 00:30:54,605 A band to give Nowadays a run for their money. 578 00:30:55,480 --> 00:30:57,733 One, two, three, four. 579 00:30:57,816 --> 00:31:00,027 -One, two, three, four. -Keep going! 580 00:31:03,864 --> 00:31:05,949 Nice, nice, nice! 581 00:31:06,033 --> 00:31:08,285 -Lot of fun. Knees are okay. -Knees okay? 582 00:31:12,581 --> 00:31:15,459 -Thank you, gentlemen. -Well done. 583 00:31:15,959 --> 00:31:16,960 Good. 584 00:31:17,586 --> 00:31:22,174 My long-lost brother, Ji, is nearly 70 years old. 585 00:31:22,674 --> 00:31:27,387 I'm curious why he chose to be a content creator so late in life. 586 00:31:27,888 --> 00:31:29,932 Social media is very important, 587 00:31:30,015 --> 00:31:32,142 for our age especially. 588 00:31:32,226 --> 00:31:33,477 To try and stay young? 589 00:31:33,560 --> 00:31:35,312 Yes, of course. 590 00:31:35,395 --> 00:31:38,690 So, I… I think life is like a play, right? 591 00:31:38,774 --> 00:31:40,442 -In act one… -Yeah. 592 00:31:40,526 --> 00:31:43,403 …we were the main characters, right? 593 00:31:43,487 --> 00:31:47,282 In act two, even small role is fine. 594 00:31:48,158 --> 00:31:52,871 But we don't come down from the stage. 595 00:31:52,955 --> 00:31:58,085 So… I'm… I'm going to come down from the stage of life when I die. 596 00:31:58,168 --> 00:32:00,128 -There's no retirement in sight? -Yes. 597 00:32:00,212 --> 00:32:02,005 We are in the same boat. 598 00:32:03,549 --> 00:32:05,884 -Love it. -For Ji and his buddies, 599 00:32:05,968 --> 00:32:08,095 it's not about fame, 600 00:32:08,178 --> 00:32:11,306 it's about staying connected with the world. 601 00:32:11,390 --> 00:32:14,101 Something I can definitely relate to. 602 00:32:14,768 --> 00:32:17,020 It's actually starting to sink in, you know? 603 00:32:17,104 --> 00:32:21,859 I'm kind of making a connection between content, social media, 604 00:32:21,942 --> 00:32:26,738 making a connection with the audience that's creating this K-wave. 605 00:32:27,489 --> 00:32:31,952 Those guys, those retirees, they're loving it, you know? 606 00:32:32,035 --> 00:32:33,704 "We're still kids at heart." 607 00:32:34,496 --> 00:32:36,415 Go for it, you know? Enjoy it. 608 00:32:36,498 --> 00:32:38,542 I couldn't do it seven days a week, 609 00:32:38,625 --> 00:32:42,296 but I got a chance to connect with the energy, you know? 610 00:32:42,379 --> 00:32:43,630 Just the fun vibe. 611 00:32:45,632 --> 00:32:47,259 Maybe the performer in me 612 00:32:47,342 --> 00:32:52,764 is not that far removed from these folks riding the K-wave after all. 613 00:32:52,848 --> 00:32:56,101 I really want to hear you sing a proper song from beginning to end. 614 00:32:56,185 --> 00:32:58,228 -No, you don't. -Yes, I do. 615 00:32:58,812 --> 00:33:02,024 Well, I did say there's an audience for everything over here. 616 00:33:02,107 --> 00:33:05,485 And I guess an audience of one is better than none. 617 00:33:05,569 --> 00:33:07,613 Would you like a drink? I think this is tea. 618 00:33:07,696 --> 00:33:09,656 Give me the strongest tea you've got. 619 00:33:12,534 --> 00:33:15,829 I love Seoul. It's got a very comfortable feel. 620 00:33:15,913 --> 00:33:19,750 And I can honestly see myself coming back one day. 621 00:33:19,833 --> 00:33:21,710 -Everybody drink up here. -Yeah, let's go. 622 00:33:21,793 --> 00:33:23,462 Yeah, that's life 623 00:33:24,338 --> 00:33:26,965 -I had no idea before I got here… -That's what all… 624 00:33:27,049 --> 00:33:28,967 …just how big the K-wave was. 625 00:33:29,551 --> 00:33:32,137 You're riding high in April 626 00:33:32,221 --> 00:33:34,264 You're shot down in May 627 00:33:34,348 --> 00:33:38,769 And how it's kind of taking over the world. 628 00:33:38,852 --> 00:33:40,521 …get me down 629 00:33:41,563 --> 00:33:46,360 'Cause this fine old world It keeps spinnin' around 630 00:33:46,443 --> 00:33:47,694 Whoo! 631 00:33:47,778 --> 00:33:50,697 It's not like they're trying to stay ahead of the curve, 632 00:33:51,490 --> 00:33:54,201 they're actually creating the curve. 633 00:33:54,284 --> 00:33:56,787 But it's working for these kids. 634 00:33:56,870 --> 00:34:00,832 They absolutely love it and they're young. 635 00:34:01,625 --> 00:34:04,294 And I forget, I was young once. 636 00:34:04,378 --> 00:34:09,174 I… I remember how important and exciting some things were in my life 637 00:34:09,257 --> 00:34:15,389 that my parents and older people couldn't understand what was going on. 638 00:34:15,472 --> 00:34:18,433 What I was listening to, what I wanted to do… 639 00:34:18,516 --> 00:34:20,476 It just… They… They didn't get it. 640 00:34:20,561 --> 00:34:22,187 Now I'm one of those people. 641 00:34:22,771 --> 00:34:25,190 Okay? So I'm saying, "All right, hold on, now. 642 00:34:25,274 --> 00:34:27,734 Just, you know what? This is all good." 643 00:34:27,818 --> 00:34:32,864 Yep, that's life, and there's still some of it in the old dog yet. 644 00:34:33,489 --> 00:34:36,534 It seems to me that these bucket list experiences 645 00:34:36,618 --> 00:34:39,329 aren't only about ticking off something new, 646 00:34:40,038 --> 00:34:44,208 they're also about living for the moment, whatever age you are. 647 00:34:45,210 --> 00:34:48,255 You know what? My new friend, Ji, is right. 648 00:34:48,338 --> 00:34:53,259 There is no "someday", there's really only Nowadays. 649 00:34:53,342 --> 00:34:55,304 I'm glad I plugged into the wave. 650 00:34:55,387 --> 00:34:56,804 No question about it, you know? 651 00:34:56,889 --> 00:34:58,640 Oh, yeah! 652 00:34:58,724 --> 00:35:00,267 -Amazing! -Thank you! 653 00:35:00,350 --> 00:35:02,769 I can't honestly say I'm riding it, 654 00:35:02,853 --> 00:35:05,606 but I, you know, I kind of got wet. 655 00:35:05,689 --> 00:35:07,482 Look at this. Seoul at my feet. 656 00:35:07,566 --> 00:35:10,569 -Good night, Seoul. Good night, baby. -Good night, Seoul. Good night. 657 00:35:15,240 --> 00:35:16,325 Oye! 658 00:35:16,408 --> 00:35:18,076 -Oye! -Yeah! 659 00:35:18,619 --> 00:35:20,078 Next on my bucket list… 660 00:35:20,162 --> 00:35:21,622 Do you speak Gaelic? 661 00:35:22,623 --> 00:35:23,783 Well, that didn't sound good. 662 00:35:24,708 --> 00:35:26,919 Happy St. Paddy's Day! 663 00:35:27,461 --> 00:35:30,506 St. Patrick's Day in Ireland. This is, sort of, as good as it gets. 664 00:35:30,589 --> 00:35:34,134 I'm really looking forward to doing this with my daughter. 665 00:35:34,218 --> 00:35:35,469 Why are you using a map? 666 00:35:35,552 --> 00:35:37,804 It tells you where to go and that's the important thing. 667 00:35:37,888 --> 00:35:40,098 -Dad, you want to jump in? -Thanks for this! 668 00:35:40,182 --> 00:35:41,683 Sláinte and welcome to Ireland. 52902

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