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the tycoons of social media have to stop

pretending that they're friendly nerd

gods building a better world
and admit they're just tobacco farmers

and t-shirts selling an addictive

product to children because let's face

it

checking your likes is the new smoking

Philip Morris just wanted your lungs the

AppStore wants your soul there are two

billion people more than two billion
people on Facebook that's more than the

number it's about the number of notional

followers of Christianity people check

their phones a hundred and fifty times a
day the millennial sort of audience and

so if you think about it from the moment

you wake up it's like you're jacked in
to this environment and thoughts starts

streaming into your head designed by a

few technology companies what we find is

the typical person checks their phone

every 15 minutes or less and half of the

time they check their phone there's no

alert no notification it's coming from

inside their head telling them gee I

haven't checked in Facebook in a while I

haven't checked on this Twitter feed for
a while I wonder if somebody commented

on my Instagram post that then generates

cortisol and it starts to make you
anxious and eventually your goal is to

get rid of that anxiety so you check in

and apparently we feel stressed when we

can't get our phone or when our battery
is about to die you probably know this

feeling and a research done in Australia

among 3,000 people under the age of 30

founded nine out of every ten admit to

feel this anxiety while having his

battery dying Steve Jobs revolutionized

the entire world with the iPhone and he

never let his children use it

because he did not want them dependent

on technology right now an infant is

getting their first laptop that's soft

and squishy and makes noise right now a

child is being born online and being

favorited and retweeted the hyper

generational segregation of our time is

bizarre unhealthy and historically

unprecedented you've never seen the like

of people sitting at a table in a

restaurant not talking to each other

because they're texting and using their

Facebook and Instagram and Twitter and

they are they are at the table and don't

even know each other in the house and

can't even talk to each other and the

pressure that's on us to be like

everybody else is so great that

everybody tries to live like their inner

reality show there's a culture we don't

have enough in common anymore and that's

because the internet which was supposed

to unite the world has become too adept

at serving us personalized content

do you know what I saw on Yahoo's front

page this morning no you don't because
mine isn't the same as yours

people get newest feeds now that just

spit back customized stories based on

what we've clicked on in the past we are

great consumer report produced we will

buy what we can't afford with money that

we don't have and to impress people we

don't even know trying to be like

everybody else

get off of Facebook and put your face in

a book right now a teenager is

photoshopping their selfie because as a

society we're telling them they're not

good enough right now influencers

encourage narcissism without knowing the

breadth and depth of their impact on

their audiences right now 40,000

spectators are in an Olympic football

arena watching a competitive eSports

competition because this is this

generations football match there's

always this narrative that technology's

neutral it's up to us to choose how we

use it this is just not true

technology's not neutral it's not
neutral they want you to use it in

particular ways and for long periods of

time because that's how they make their
money and you don't realize it but you

are being programmed

it was unintentional but now you got to
decide how much you're willing to give

up how much of your intellectual

independence if you feed the beast that

beast will destroy you if you push back

on it we have a chance to control it

rein it in and it is a point in time
where people need to hard break from

some of these tools and the things that

you rely on the short-term dopamine
driven feedback loops that we have

created are destroying how society works

no civil discourse no cooperation

misinformation miss truth and it's not

an American problem this is not about
Russian ads this is a global problem I

challenge everyone to try going one week

without social media

don't let your phone and social media
control you

[Music]

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