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Music is always on the cutting edge

of new things that happen.

Musicians are able to reach across ethnic and cultural lines.

It transcends performance and becomes something bigger than that.

Marc Anthony: We live the people.

We are the people.

And it's a sense of pride.

George Lopez: The Latin explosion is not just the music.

It goes off in a thousand different directions.

Sofía Vergara: We are everywhere.

So no matter what, they have to get used to us now.

We put so much passion into everything we do.

All of us are looking for a place under the sun.

Pitbull: We're a very powerful culture.

We're a very loyal culture.

Eva Longoria: Our grandchildren are going to be asking

what was it like to be a minority

because we're not gonna be that very soon.

- It's our time. - We belong.

We're here and we're doing it through music.

John Leguizamo: On a hot July night,

50,000 adoring fans await the entrance

of singer-songwriter Romeo Santos.

Santos, who came from humble beginnings

living in the shadow of Yankee Stadium,

has sold out the huge venue for two nights in a row.

He's an American superstar singing in Spanish

and his success points to the ever changing impact

of Latino artists on America.

And it all started 75 years ago

when Latinos were a long way from selling out stadiums.

In the 1940s and '50s,

a small crew of dedicated musicians,

some native-born but many from Cuba,

were bringing a new sound to midtown Manhattan.

Their music revolved around Afro-Cuban rhythms

sometimes fused with jazz

and broadened Latin music's appeal

to a sophisticated Anglo audience.

The cha-cha and the mambo were suddenly all the rage.

Latin music's breakthrough from the dance clubs of New York

to mainstream America may never have happened

without one man.

Cuban-born Desiderio Alberto Arnaz y de Acha III

had arrived penniless in Miami at the age of 16,

but quickly found his place in the growing Latin music scene.

And it was "Babalu," an Afro-Cuban standard,

that propelled him to stardom.

"Babalu" became the signature song of his TV character,

bandleader Ricky Ricardo, in the wildly successful

1950s series "I Love Lucy"

that he produced and starred in with his wife Lucille Ball.

You know...

my first job in this country was cleaning birdcages.

It's very true.

We came to this country and we didn't have a cent

in our pockets.

From cleaning canary cages to this night here in New York,

it's a long ways.

And I don't think there's any other country in the world

that could give you that opportunity.

I want to say thank you.

Thank you, America. Thank you.

Leguizamo: By bringing the Latin sound into their living rooms,

Arnaz made America comfortable with something exotic and new

and helped make it possible for the Latin sound to move from the small screen

to a much larger one.

Riding the crest of the Latin music and dance craze of the 1950s,

"West Side Story" won 10 Academy Awards.

Leguizamo: The movie featured a breakthrough performance

by a young Puerto Rican singer, actress, and dancer,

Rita Moreno.

Jennifer Lopez: Rita Moreno to me was an inspiration.

When I first saw her in "West Side Story,"

just that one person in that one role

inspired me to go and do all the things that I've been able to accomplish.

And it was because she was Latina.

You know, because it made you feel like,

well, if she can do it, I can do it.

What she did was so amazing

because it was something that she had to take.

It's something that she had to fight for.

And for me that is very inspirational.

When I see Jennifer and the other wonderful young actresses,

I envy them because they didn't have the kind of struggle

that I did.

I had to fight for every little part,

every little movie.

Everything had to be fought for.

We came to New York way before that big influx

of Puerto Ricans came to America,

so there were very few Hispanic kids around.

It was tough. It was really tough.

I experienced verbal abuse.

Garlic mouth, pierced ear,

and spic a lot. A lot.

I didn't know what they meant at first

'cause I didn't speak English yet.

But the expression on the children's faces

was a very mean one.

So even as a young girl,

I really felt that I was a very inferior person.

The way I felt about myself was connected

to the way people related to me,

including in Hollywood.

How goes it, Little Flower?

I think there is a curse on us.

I bring it with me.

If only I hadn't had to speak with an accent

every single time that I was in a movie.

Every single time.

I was the house ethnic.

I played East Indian girls.

I played Polynesians, Arabian girls,

but they all sounded the same.

If she was Polynesian, she'd talk like this.

If she was Arabian, she'd talk like this, too.

Mrs. Anna, please,

you have some English books I can read?

Yes, of course, my dear,

but they're not unpacked yet.

So it was demeaning

and it was undignified.

And why did I do it?

Because I wanted to be in the movies so badly.

And I figured that one day-- I really believed

that one day somebody would say,

"This girl has talent."

Buenas noches, señorita.

Moreno: The first time I ever played a Puerto Rican

was in "West Side Story."

Sometimes I don't know which is thicker,

your skull or your accent.

Moreno: All through my early life I had no role models.

There weren't any.

They didn't exist in movies or radio.

Olé! Olé!

Moreno: I found out that Anita

became my role model.

Moreno: This was a girl who had fire and grit

and self-respect.

I didn't have a whole lot of that for many, many, many years.

Oscar night.

I really didn't think I would win.

The nominees for best performance

by an actress in a supporting role are...

Moreno: When Rock Hudson came onstage for my category,

I thought, "My luck-- my Puerto Rican luck,

I'm gonna be the one who doesn't get it."

May I have the envelope, please?

Rita Moreno in "West Side Story."

- I can't believe it! - ( laughter )

Good Lord.

- I leave you with that. - ( laughter, applause )

"I leave you with that."

Ugh!

There were so many things I could have said...

as a Latina.

You know, it really bothered me for years after that

that I didn't even think of that.

But I was just so astonished. Truly, for real.

You know, this comes out of my tongue so easily now.

On behalf of every Hispanic person

or every person of another minority,

I want to say thank you

on everyone's behalf.

All these people who have struggled for so many years.

And you see, it can happen.

That's what I would have said, but didn't happen.

Leguizamo: Rita Moreno was the first Latina

ever to win an Academy Award.

And the original cast recording of "West Side Story"

became the best-selling album of the decade.

Olé!

- ( applause ) - Uno, dos,

one, two, tres, quatro.

Yeah, wooly bully, now.

Leguizamo: The appetite for the Latin sound

faded in the early '60s,

but rock and roll was here to stay.

Now, what a lot of people still don't know

is that many of those making rock history

were Mexican-Americans using stage names.

Leguizamo: Now, these musicians were savvy enough to know

that downplaying their roots

might be the key to crossing over.

Leguizamo: But one Latino singer-songwriter

not only didn't change his name,

he wasn't afraid to give a Latin twist

to a counterculture classic.

Leguizamo: With "Light my Fire,"

José Feliciano became the first Latino ever

to win the Grammy for best new artist.

I feel very privileged and honored whenever somebody says to me,

"Hey, you helped open the door."

I always say, "Look, we maybe pushed it open a little more

because before us there were people like Feliciano."

Feliciano didn't change his name.

He didn't change his sound.

It gave me hope.

This song is the song that propelled my career.

Got things really rolling.

And that's how I attained fame and success

in a place that didn't want me in the beginning.

I was born with a few strikes against me,

it seemed at the time.

I was born blind,

Puerto Rican, and poor.

Leguizamo: Feliciano was born

in the town of Lares, Puerto Rico, in 1945.

His family migrated to New York City in 1950

where life remained a struggle for a young man with barriers to overcome,

but he had the talent and determination to make it.

I just thought to myself, "Hey, whatever I do in my life,

I'm gonna try and be very good at it."

And so I think it made me practice my guitar in earnest.

Music was my constant companion

and it kept me from sort of living

the realities that I was living at the time.

The man I'm about to introduce to you is an amazing young man.

You've seen him before here on the show.

We're very proud that we discovered him downtown.

Great things are happening for him.

Everybody... ( singing in Spanish )

Well, in 1968 my career was doing very well.

And then I was invited to sing the national anthem

at the fifth game of the World Series in Detroit.

And I was the first artist of Latin origin

to be invited to do so.

But I didn't play it in a Latin style.

I played it in a slow gospel sound.

You know, like a... ( playing )

And then I, you know...

I didn't think at that time

about being Latino and all that.

I was just trying to show pride for a country that I love very much

and has given me everything I have.

Reporter: The national anthem was sung

by 23-year-old Puerto Rican José Feliciano.

His rendition of "The Star-Spangled Banner" was not a traditional one

and it caused many people to protest.

Feliciano: Veterans were throwing shoes at the TV.

They wanted to deport me,

not knowing that I'm an American.

And radio stations stopped playing my music,

which really was unfair.

If my name had not been José Feliciano,

would anybody have said anything?

I don't know, you know?

I would like to think not, but you never know.

You never know.

Leguizamo: But then a song in Spanish came to his rescue.

You know, when I wrote that song, I never thought

it would be such a big hit with the people.

All over the world at the moment, people are celebrating Christmas.

This is a Christmas wish and a happy new year in Spanish.

This song is by José Feliciano. It's called...

"Feliz Navidad!"

Leguizamo: The '60s also inspired new, edgier Latin sounds

that reflected the changing times.

Leguizamo: It was at Woodstock

in front of an audience of 400,000

that a young unknown Mexican-born musician

became an instant crossover sensation.

Cheech Marin: Once Carlos Santana came up,

he was obviously Latin and was obviously American.

Marin: Barriers start to come down in that era.

People started getting together, different races.

And they got stuff from each other,

especially through music.

Leguizamo: Santana and his music

reflected a new wave of Latin pride and consciousness.

Herman Badillo: The Spanish-speaking community is now getting to be

a very significant minority in this country.

We're not gonna stand by and let our people be shoved around.

Anchorman: Chicanos are marching to protest

the high casualty rate of our people in Vietnam.

Leguizamo: The turbulent times soon gave a boost

to an unlikely comic duo.

Is that a joint, man?

That always cracked me up that the symbols of hippiedom

was this Chicano low rider

and his half-Chinese Canadian friend.

Yeah, it's like the same...

Leguizamo: Cheech & Chong lampooned the changing face of America

and the culture clash that came with it.

And they almost always did it with music.

Yeah, right there. Okay, let's try it.

Yeah, leave that in.

Music informed everything that we did on comedy.

We approached comedy as if it was music.

It had a certain rhythm. It had a certain cadence.

Oh, yeah, you were born in East LA.

Well, let's see your green card, huh?

Green card? ♪ I'm from East LA... ♪

I was born in Los Angeles. Third generation Los Angeles.

My grandparents came here as teenagers.

My father was LAPD.

( laughs ) So...

I grew up a cop's son.

You know? And look at me now.

When I was a kid, you heard a lot of Mexican music,

but my parents were born here,

so they liked Frank Sinatra

and all the swing bands

'cause they went out to dances and swing bands were big.

And we had a couple of musicians in the family.

My Uncle Negro, he was a bass player.

And so there was always this mixture

of bands and music growing up that I was, "Oh, okay."

And it was all one thing to me.

I never separated it from, oh, this is Mexican music

and we only listen to that.

And this is white music. No, it was always together.

- "La Bamba." - ♪ Twist and shout ♪

- ♪ Ba-ba-bamba... ♪ - It's "Twist and Shout."

Marin: What has come about is Latino culture

as one of the main threads of the cultural fabric of America.

It's a very rich culture that we're coming and giving you as a gift.

Leguizamo: In the early 1970s

with its Latino population topping one million,

New York City became the epicenter

of an exciting new sound that was a huge influence,

but hadn't yet crossed over into the mainstream.

Salsa, or sauce in Spanish,

was a spicy blend of Cuban and Puerto Rican ingredients

with a pinch of rock and roll.

The record label that catapulted that genre across America

was Fania, Latin music's Motown.

Fania and their premier orchestra, the Fania All-Stars,

would redefine Latin music for generations to come.

In '70s New York, the Fania All-Stars

are the kings of salsa.

And its queen was Celia Cruz.

Cuban-born Celia Cruz began her career in the 1940s.

But with the rise of Fidel Castro,

she left the island and settled in the US.

A decade later, she and the Fania All-Stars

became salsa's dream team.

Anthony: There are different ways to influence

and there are different ways to be powerful

and have a voice, and Celia was simply the voice.

She was the soundtrack of my youth, my life.

Leguizamo: Celia Cruz kept the flame of salsa

burning into the '80s and beyond.

And the next great Latina recording artist,

also from Cuba, would bring a new spin

to Latin music in America and around the world.

Leguizamo: In 1985, Gloria Estefan,

her husband Emilio, and their group the Miami Sound Machine

released "Conga" on their album "Primitive Love."

Within two years, they're global superstars.

Gloria and Emilio, they've always been like royalty

for the Latin people.

If you were in Miami like me,

I was in the entertainment business,

you got to go to their parties, their events.

And they're still, you know, ruling Miami.

Gloria: People would always ask me

what did I think made our music cross over.

I think Latin music in its core,

percussion is a big, big part of it.

You start with a clave. You go... ( snapping )

Gloria will keep that. You can do a conga with that.

Emilio: 30 years ago it was almost impossible

they would play a Latino song on a pop radio station.

This is something that was not easy.

Narrator: The vanguard of an estimated 50,000 refugees

from Castro's Cuba arrives in Florida.

Castro caught everyone by surprise

when he announced that those who wished to leave Cuba were free to go.

Way back when we first came to this country,

my mom and I-- I was a baby.

I was two and a half years old.

But I still remember when we would show up

to try to rent an apartment in Miami

and there'd be signs that said no children, no pets, no Cubans.

Man: We all agree that we don't want 'em,

but what can we do to get rid of 'em?

I think everybody here would want to chip in and buy a huge boat

and send it back across.

News anchor: And how many will be coming over?

10,000? 50? 100? Who knows?

When we were first signed to the big record company,

the first thing they did was tell us,

"You know, you're too Latin for the Americans.

You're too American for the Latins.

Change your name because Estefan

is too difficult to pronounce.

It's not-- it's too, you know, ethnic."

And we said no.

Woman: Miami Sound Machine's attempt to capture

the American market begins in earnest next week

when "Primitive Love" is shipped out to record stores around the country.

If it's a hit, the group is planning

its first American tour next year.

Gloria: We were playing state fairs all over the country.

A lot of corn and cows.

We were in Burlington, Iowa,

on the banks of the Mississippi doing a concert

and we broke a record for the world's longest conga line.

It was 11,162 people.

And the only Cubans were backstage with us.

Would you welcome, please, the Miami Sound Machine.

All right, Gloria Estefan, Miami Sound Machine.

Man: Gloria.

Leguizamo: Gloria, Emilio, and the Miami Sound Machine

have won seven Grammys,

sold an estimated 100 million records,

and turned their Cuban roots into their American dream.

Leguizamo: "Conga" spurred a revival of Latin music

that reached back nearly three decades

for its next big hit.

The film "La Bamba," starring Lou Diamond Phillips,

celebrated the life and career of Ritchie Valens,

born Richard Valenzuela,

who died in a plane crash at 17.

He was the very first Mexican-American rock star,

but had been largely forgotten until the film's release.

In the movie, the Mexican-American group Los Lobos

performed the traditional version of "La Bamba"

that first inspired Ritchie Valens 30 years before.

It was only a modest hit when recorded by Valens in 1958,

but the Los Lobos rock rendition became the first song in Spanish

ever to reach number one on the Billboard charts.

Louie Pérez: I think when I first heard "La Bamba,"

it was probably just in the stack of 45s

along with everything else.

What he did at 17 years old,

having a hit song with a traditional Mexican song

that he made into rock and roll, I mean, that's huge.

Conrad Lozano: So we kind of got really serious about the fact

that we wanted to expose Ritchie's name

and play his songs, and so we did.

At every show we played, we played Ritchie Valens songs.

We would travel to places like Burlington, Vermont,

and Chapel Hill, North Carolina,

Minneapolis, Minnesota,

and there wasn't a brown face anywhere to be seen.

And then slowly we started seeing

the face of America change

and that face was brown.

I'm going to do everything I can to get an immigration bill.

News anchor: President Reagan did sign the sweeping new

Immigration Reform Act today.

Leguizamo: 60% of Latinos were now of Mexican descent.

Concentrated mostly in California and the Southwest,

they provided a growing audience for Mexican music

with a modern twist-- Tejano,

a Tex-Mex fusion with 19th century roots.

The queen of Tejano was Selena Quintanilla-Perez.

But to her fans, she was simply Selena.

As a teen growing up in Corpus Christi, Texas,

Selena had hopes of becoming an American pop star,

but found more acceptance in the fast-growing world of Tejano.

I grew up in Corpus Christi, Texas, so we were Selena town.

Growing up with Selena

was like growing up with my identity.

Selena did not grow up speaking Spanish,

but yet sang in Spanish and yet was totally American.

And I remember going to her concerts.

It was a common experience just to see her on a Saturday night.

She was the epitome of what it meant to be a star.

For me as a Mexican singer,

Selena's success was key

in opening the door of possibilities.

She showed me that I could succeed in this country speaking Spanish

and I could act and sing in my own language.

Longoria: She was a musical icon.

I was actually an extra in the "Selena" movie.

I'm in the audience applauding

when she won the Grammy.

It's like in a sea of people.

I can see me, but you won't be able to. ( laughs )

Leguizamo: Selena won the Grammy

for best Mexican-American album

and at 23, she began recording her first album in English.

Our initiative from the very beginning was to cross over to the English market.

And it's taken this long to finally, you know, get things rolling.

And we're just really excited

and we just hope that, you know, we can do the best that we can

and people accept our music.

Leguizamo: But her dream of crossing over would never be realized.

Tejano recording star and South Texan Selena Quintanilla

was shot and killed in Corpus Christi today.

News anchor #2: Shot down by friend

and former fan club president Yolanda Saldívar.

News anchor #3: Selena, born in 1971,

would have been 24 in just two weeks.

Never in the history of Corpus Christi

has someone's death had this much impact.

Leguizamo: Her last album, "Dreaming of You,"

was released four months after her death.

It sold 175,000 copies its first day,

and went on to sell six million.

The country was clearly ready

for the next Latino artist to break through

and break through big.

Ricky Martin: For us in the Latin culture, music is a celebration.

I grew up listening to everything from rock to pop

to very Spanish, as in Latin sounds.

The first concert that my mom took me to

was Fania All-Stars.

And then the second concert that I ever went to

was Jackson 5 in Washington, DC.

So I went from salsa

to epic pop in less than a year.

Very interesting year for me.

Oh, they are terrific. I agree. Welcome Menudo.

Martin: I left my house when I was 12 years old to do music.

- You're new around here. - Ricky Martin.

Hey, Ricky. Does he speak English or just going "sure" and "yes"?

- No, he-- - Oh, he speaks--

Martin: I came back home,

I graduated from high school, but I left again.

At a certain moment, it paid off

with the applause and millions of albums sold

and selling out stadiums and the night of the Grammys.

Leguizamo: Singing in Spanish,

Ricky Martin was a global sensation.

But until he sang one of his Spanish hits in English at the Grammys,

he was virtually unknown in the United States.

Leguizamo: He was the first Latino ever

to perform live at the awards ceremony,

lighting the fuse of a Latin pop hybrid

that would signal a new acceptance of Latino artists

as all-American stars.

George: When Ricky Martin was on the Grammys

and blew everybody away, it changed Ricky Martin's life, clearly,

but also was a huge moment for Latinos.

That moment at the Grammys was my entire community

celebrating that we were finally becoming part of mainstream America.

Leguizamo: And it was Ricky Martin

who ushered in an era when he and other Latin artists

like Jennifer Lopez and Marc Anthony

would take center stage in American music.

Anthony: I was born and raised in New York.

Very Americanized.

I couldn't put a sentence together when I was a kid.

I stuttered horribly.

I was a skinny kid with glasses who stuttered.

And I realized that when I sang, I didn't stutter.

I'm having a bad day, I'd go to my room and just sing.

When I started singing in salsa,

it was the last thing I would have thought I would have ended up doing.

Ever.

I used to think it was old people music.

And it wasn't until I decided to record in Spanish

that I realized how much it meant to me

and that nobody could take it away from me.

Emilio: People love Marc Anthony because he's a great talent.

Could be in Spanish, could be in English.

Marc is one of the best, best voices we have in the world.

You like to use the word bicultural rather than crossover.

That's absolutely what I am. Just right down the middle.

Those were the moments, actually,

that I realized that it was different. That I was different.

This Latin explosion thing,

does it annoy you? Does it make you happy?

Does it in some ways put you in a place

where you're kind of lumped together with a lot of other artists

rather than capturing your individuality?

It was in many of those interviews that I learned

that how different they-- you know, they saw me.

I'm American and I'm Puerto Rican.

America has a new face. Get used to it.

We ain't going nowhere.

I take it you're getting my point.

Jennifer: It was new to see pop stars

of Latin descent at that level.

That was the beginning of things changing

and people just going, "Oh, they just make good music and I like it.

Doesn't matter where they're from."

Growing up in the Bronx, I heard a whole

kind of rainbow of different music that influenced me.

There was Latin music, there was pop,

and there was R&B.

It's who I am still.

Leguizamo: And Jennifer Lopez proved to be

a multitalented triple threat,

crossing over not just in music, but in the movies,

reaching a level of success unprecedented for a Latina artist.

You didn't know I could do that, did you?

Leguizamo: Her breakthrough role was her performance as Selena

in the biopic about the fallen star.

Jennifer: I remember coming out to Hollywood and starting

and everybody kind of seeing me being Latina

as something that was gonna be a hindrance in a way.

Are you thrilled about "Selena"?

I'm so thrilled at what this movie has done

for my career, for Latin people,

just for bringing us into the limelight.

It's an amazing thing.

Are you worried you're gonna get typed now

as, like, the Latin actress?

Jennifer: I always thought, well, it just makes me different.

There aren't, you know, 25,000 of me out here.

And so that's gonna be my strength.

I want to get an up-close look at the bride.

My grandson is a lucky fella. Look what he did.

He went out and found himself an exotic Latina.

Jennifer: When I started acting,

it was always very stereotypical.

It took time, but things have changed.

We're having a problem with "talk"

because there's no sound in Spanish.

Do any of you remember "aw" in any word in Spanish?

- You just said it. - ( speaks Spanish )

- A little. - Bingo!

Estefan: When Shakira came to Emilio

looking for him to produce a record,

she was just looking for him to produce a record in Spanish.

And I said, "Not only are we gonna do a Spanish album,

we'll do an English album."

She told me, "That will never happen

because I don't speak English." I said, "You will learn."

Shakira: I was just a little girl from Barranquilla

dreaming about-- about dreams

that seemed unattainable.

Leguizamo: Shakira Isabel Mebarak Ripoll

had already had some success

in alternative rock in Latin America.

I showed her how her music would work in English

and then she eventually translated and wrote her songs in English.

We had no doubt that she would be huge.

Leguizamo: In 2001, "Whenever, Wherever,"

cowritten with Gloria Estefan,

was Shakira's breakthrough hit.

Leguizamo: By 2006, she had become an international icon.

Shakira, Shakira.

"Hips Don't Lie" featuring Wyclef hit number one

in 55 countries including the US

and was the best-selling single of the decade.

Shakira: I had the fortune of having great people around me

that made this path a little bit easier.

Leguizamo: Shakira, JLo,

Marc Anthony, and Ricky Martin

would sell more than 200 million albums,

providing the soundtrack for a rapidly changing America.

I love you, Ricky! Mwah!

( chanting ) We want Marc! We want Marc!

Pitbull: My father would always tell me...

...meaning don't forget where you're from

and what we have gone through to be able to be in this country.

I'm first generation Cuban-American,

so I'm deeply rooted into the culture.

Leguizamo: Performing both in English and Spanish,

Pitbull brought the streets of Miami to the heart of American music.

When I say I'm a Miami boy, it means we're from the bottom.

Miami's had its ups and downs.

No one thought that I'd be there, that's for sure.

I was supposed to become something else.

And I would have, you know,

if it wasn't for a great upbringing and music.

Music was escape, man.

And this how we gonna do it. Dale!

Leguizamo: "I Know You Want Me"

is 2009's most watched music video

with 92 million hits on YouTube alone.

Leguizamo: His number one hit

immediately put him at the center of American pop culture.

No crossover required.

- How hot is Pitbull right now? - Pitbull.

- Pitbull. - Pitbull.

Pitbull. Mr. Worldwide. Mr. 305.

- Are you single? - Single, bilingual, and ready to mingle.

Latinos appreciate what it is to be free in this country

and to be able to take advantage of opportunities,

to be able to control your own destiny.

So when you come with that kind of hunger,

it's real tough to not, I would say,

eat opportunities.

Like, you see something, you go, "What do you mean we can't do that?

Of course we can do that. Watch us do it."

Leguizamo: And one thing he's done is used the Pitbull brand

to market the brands of others.

We're a very powerful culture.

We're a very loyal culture.

That's why products want us so bad,

because we're loyal consumers.

Financially, the power that we hold in this day and age,

everybody's always trying to tap into that market.

That's why a lot of people come to me like,

"How do we do this? We want the Latino dollars."

Longoria: You see that power

not only when you're buying products,

but politically as well.

Make your time count. Register to vote.

That's where the real power lies.

Pitbull: Just imagine if we used our power,

our love and relation for the same struggle

and for the same outcome, the same goal,

ay, mi madre, it would be a tsunami.

And I intend to get Latino voters

to vote for Republican and take back the White House.

Woman: Let's start with the Latino vote.

- The Latino vote. - Latino voters.

Man: Why Latinos will pick the next president.

If you ignore the needs and concerns of the Hispanic people,

you will not win.

I stand on the shoulders of countless people.

Man: Congratulations and welcome to the court.

Ours is a nation like no other,

a place where great journeys can be made in a single generation.

No matter who you are or where you come from,

the path is always forward.

Marco Rubio: That's why my parents came here.

Where people like them born poor and disconnected from power

could achieve a better life.

Jennifer: It's a new America for Latinos.

I just feel like, you know, it's our time.

Leguizamo: In this time,

50 years after José Feliciano was blacklisted

for his performance of the national anthem,

Romeo Santos has sold out Yankee Stadium

two nights in a row.

An American superstar in Spanish.

Romeo is the king of bachata,

romantic ballads from the working-class barrios

of the Dominican Republic

brought up to date with a healthy dose of hip-hop and R&B.

Romeo Santos: I'm proud to be a bachatero.

I don't change my genre.

I don't change my music, you know?

It's still bachata,

but I'm able to cross over

without necessarily crossing over.

In fact, it's like the opposite.

They're crossing over to my world.

Leguizamo: And the biggest names in American music

are reaching out to sing with Romeo

and tap into his audience.

People that don't speak Spanish

are listening to my music

because it's becoming so huge.

- ( laughing ) - Thanks, Mr. Romeo.

Marc Anthony!

Santos: Marc Anthony paved the way.

He's part of my music influence.

And there's gonna be someone else that's gonna do something bigger.

It's gonna be easier 'cause someone did it before you.

I'm glad to be part of that list.

Martin: The whole Latin explosion

is about breaking boundaries and uniting cultures.

We are united. The door is now open.

Gloria: I think we've come a long way

in the impact that Latin music has had.

There's Latin rhythms in pop, in hip-hop.

In every genre of music,

Latin music is represented somehow.

Marin: This is American culture.

This is not separate from American culture.

And it's a wonderful infusion of energy.

This country has always grown and survived

and thrived on new immigrant energy.

Instead of trying to kick us out,

they should be trying to find the ways to keep us here.

We're proud to be children of immigrant parents.

We are worthy and we have value.

It begins with you. It begins now.

Gina Rodriguez: My father used to tell me to say every morning,

"Today's going to be a great day. I can and I will."

Today's a great day. I can and I did.

We will be a quarter of the population by the year 2025.

Martin: The US is the second largest

Spanish-speaking country in the world.

Boom.

Pitbull: First we clean the shoes, then we own the shoe shop.

First we make the sandwiches, then we own the restaurants.

Clean the houses, then we own the houses.

Honey, I'm home.

Pitbull: It's not the money, it's the journey.

It's the fight.

Short steps, long vision.

Next step... ( speaking Spanish )

Next step is the White House.

If there's no car, we'll go on a raft.

Meaning one way or another, we're gonna get there.

Feliciano: Okay, here we go.

Mm, here we go.