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Instructor: So at this point, you may be asking yourself,
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well, what exactly is Power BI?
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Well, according to Microsoft, Power BI is a self-service
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business intelligence platform
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which includes both desktop and web-based applications
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for connecting, modeling, and visualizing data.
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If you want the whole sales pitch
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you can head to powerbi.microsoft.com.
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But what I wanna show you here
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is something called the Gartner Magic Quadrant
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for analytics and business intelligence platforms.
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If you're not familiar with Gartner,
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they're a market intelligence company
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that produces these competitive analyses
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in these magic quadrants
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for all sorts of different industries and fields
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every single year.
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This one's updated as of January, 2023.
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And what we're basically looking at
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is a competitive landscape showing completeness of vision
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on the X-axis and ability to execute on the Y.
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And this basically creates four different quadrants.
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You've got niche players here in the lower left
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who may be just starting out.
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You've got challengers in the top left
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who have a high ability to execute
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but maybe a less complete vision.
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You've got visionaries in the lower right.
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And then finally, where you wanna be is the leader quadrant
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the magic quadrant in the top right.
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And this is exactly where we see Microsoft
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largely due to the work that they're doing in Power BI.
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And to see them pulling away from the pack here
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is very impressive,
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especially seeing some of these heavy hitters like Tableau,
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Qlik, Google, AWS, Domo, and more.
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So, needless to say, this is a very, very exciting time
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to be learning Power BI.
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Now let's take a minute and talk about
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why Power BI is so powerful.
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First up, it lets you connect, transform, and load
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huge, huge volumes of data, and you can access that data
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from virtually anywhere from databases, flat files,
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web sources, cloud services, folders, et cetera,
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and you can create fully automated ETL workflows
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to extract, transform, and load that data
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for further analysis.
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Next, you can build relational models
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directly inside of Power BI
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to blend data from multiple sources.
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This is an incredibly powerful skillset
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for anyone working in an analytics or data science role
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because you can create table relationships
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that allow you to analyze holistic performance
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across an entire relational data model.
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And that's exactly what we're gonna practice building
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in this course.
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You can also define complex calculations
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using the DAX formula language,
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those data analysis expressions.
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We're gonna use DAX to enhance our data sets
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and enable some really interesting
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advanced analytics capabilities.
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And like we talked about,
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Power BI lets you bring your data to life
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and build interactive reports and dashboards.
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With Power BI Desktop
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you can truly build professional quality
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enterprise-grade reports and dashboards.
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Last but not least, when you learn Power BI
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you're developing a versatile in-demand skillset.
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Like we just talked about, Power BI is the industry leader
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in self-service BI, and the skills that you develop
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in this course, data prep, data modeling, data analysis,
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and data visualization will be extremely transferrable
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and valuable throughout your career.
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Now, last but not least, I wanna take just a minute
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and draw some comparisons between Excel and Power BI.
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So what we're gonna do here is look at this Venn diagram
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where we have some Excel specific features on the left,
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things like spreadsheets, pivot tables, cell formulas,
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things that are uniquely Excel
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and then we have some Power BI features here on the right
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things that are uniquely Power BI like the report View,
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custom visuals, interactive dashboards,
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and Power BI service.
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But where I wanna really focus on is the intersection.
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This is where you'll find some of the most powerful tools
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that are actually common to both platforms.
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Power Query, the Data Model, and DAX
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because what many people don't realize
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is that Excel and Power BI are built
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on top of the same exact analytics engines.
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The difference is that Power BI
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takes those same data transformation
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and modeling capabilities and it adds powerful visualization
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and publishing tools on top of them.
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So what that means is that when you're learning Power Query
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and Power Pivot DAX in Excel, you're also learning Power BI
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at the same time and vice versa.
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And the beauty is that this makes the learning curve
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for Power BI very smooth for existing Excel users
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and it makes the transition very easy.
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In fact, later in the course, we're gonna talk about
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how you can import an entire data model
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that you've built in Excel directly into Power BI Desktop.
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So there's your quick introduction to Power BI Desktop.
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Let's talk about how to actually download
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and install the program so that we can get up and running.
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