Original subtitles

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So it just looked at two very powerful free and relatively simple techniques to retarget people back

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to your site.

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So you start to get a feel of what this whole retargeting thing is all about by now I'm sure.

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Now I said in a previous lecture that you know you should use those free techniques until you start

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to get you know your whole business is starting to grow.

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You're starting to make money you're starting to make you know decent profit.

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And once you've got to that point you then might want to start looking at retargeting with Facebook.

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Now this is a huge subject and in fact it's growing as well.

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It's amazing what you can do with Facebook in terms of retargeting.

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So this lecture is relatively short and the idea here is to just whet your appetite as to what is possible.

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So I'm going to start with a very simple example which is going to get your creative juices thinking

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of what's possible okay but just to repeat please don't get bogged down in this unless you are really

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doing starting to do really quite well with your site.

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And you've got a bit of money in the bank to play with this because of course this is a paid technique

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right unlike the last two.

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So what I'm going to look at is how are you going to get people back to your site who previously visited

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it.

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So basically people who've come to your site and they've done whatever on your site whether they bought

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or whether they had a ticket where they just have a look whatever it might be.

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We want to basically bring those people back.

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OK so that's a very simple problem equation whatever that we want to solve.

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OK.

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And of course we're talking about people who have a Facebook account or Facebook can't retarget people

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on any Web site.

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They've got to have a Facebook account in the first place.

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Now there's 1.7 billion or whatever it is people with Facebook accounts.

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There's a good chance but we're not talking about everybody here on the Internet is purely people with

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Facebook accounts.

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So let me show you how you can set this up.

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So the first thing you want to do is from your menu system you want to find the audience's server click

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and to hear it all.

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All I can here under assets and again yours might be a slightly different set up but you'll be able

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to find it relatively easy so once you're there just click on audiences and you'll be presented with

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this page.

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Reach the people who matter to you.

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You can see there are three options there are accustomed audiences lookalike audiences and saved audiences.

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And what I'm going to talk about are custom audiences.

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Right now this is the one you want to get going with.

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In the first place should you choose to do this for of retargeting.

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And if you read it says connect with the people who have already shown an interest in your business

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or product OK.

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That's the key.

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OK.

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You can create audiences from your custom contacts Web site traffic or mobile app.

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Well in the beginning we don't have any customer contacts and we don't have a mobile app to talk about

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either.

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So what we're going to be talking about is primarily Web site traffic.

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So if we click on Create a custom audience you get a bunch more options.

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Now I told you this is complicated.

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So again I'm taking you to the most effective way to start this in the beginning and what you want to

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go with is Web site traffic OK.

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Create a list of people who visited your web site or took specific actions using the Facebook pixel

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all the things that we've set up in the past.

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We can now start to really leverage and get the advantage of.

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So when I click on Web site traffic I get this form that pops up create my custom audience.

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Now what this will do will retarget if you just look at these defaults here.

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All of my web site visitors in the past 30 days so anybody who had visited my site in the last 30 days

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I can create an audience and then I can re target them on Facebook.

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OK that is enormously powerful.

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Now if we just explore a little bit further and click on this drop down arrow we do get various other

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options people who visited aspecific web page on my site.

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I might want to target or if we get on here.

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But further an add to cart or maybe just viewed any page.

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But if we just leave it the simplest version for the time being or web site visitors.

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So that I can demonstrate to you how we would actually use this then I'm just going to give it an audience

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name so I'm going to call it all web site visitors

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last 30 days.

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OK.

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And of course I could change that number I could go 30 days or 60 days.

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30 days is a pretty good starting point.

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So that's all I want to do is create my audience and you arrive on your audiences page where this is

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the first audience that you will have created.

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Now just to remind you if I harbor over this this is a custom audience.

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Right.

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So now I'm going to show you how we would actually use that.

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So just for demonstration purposes going to head over here and quickly create a new campaign so let's

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go to conversions as always which is cool this one

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test.

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Now what I want to do is go straight to the audience section and I just remind you we're talking about

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custom audiences.

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This is where it would appear.

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Now if you put the cursor in here your predefined custom audiences are going to pop up so here you see

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it all.

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Web site visitors last 30 days.

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Now at the moment because this thing has just been set up and of course I'm just doing a test site.

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There really isn't any significant data in there of use.

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But if you were to set this up right in the beginning for example just literally just set up this custom

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audience than Facebook over time will be gathering that information that it's not going to cost you

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anything.

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And then if later on down the road you want to make use of it.

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You have a very valuable asset you can really take advantage of.

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So I hope you can see just with that brief demonstration the power of retargeting with Facebook.

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Now as I said before this is a paying technique and my general advice to anybody in fact anybody in

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business is to manage your cashflow carefully Don't be necessarily tempted to throw a lot of money at

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this.

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In the beginning when you are making money when you do have a proven product and come to this and it's

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going to give your sales potentially a huge boost.